#Seeing Clear Results: You’ll get easy-to-understand reports showing how your online efforts are doing. This transparency lets you see the i | Explore Tumblr posts and blogs

ripoffreportassist · 4 years ago

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9 ways to make sure your company's efforts for your business are paying off

How do you know if your company’s efforts to improve your business’ online reputation are working? You won’t really know until much later, but here are nine ways you can tell. The better your reputation management company does its job, the more of these apply to you and your business!

1) Keep Track Of Your Reputation

The first and most important thing you can do is keep track of your reputation. Make a note of what’s said about you online and take stock of what people like and don’t like. Then, build a database of keywords that relate to your business – but don’t simply rely on Google; put effort into finding sites where potential customers hang out. Check back regularly so you have an accurate representation of how things are going with regard to public opinion. This will give you something clear to respond to if problems arise. Now, when these keywords pop up in search results, you’ll know if it is time for damage control or not.

2) Continuously Improve

Even if everything seems fine now, you need to continuously look at how your online reputation management is helping you. It’s easy to be distracted by other things that go on in life, but managing your reputation is one of those things that it’s critical not just pay attention to—but also measure. There are plenty of tools out there that can help you do so, but they don’t require much time or effort on your part. You could create reports once a month and send them out via email so each member of staff knows what you expect them to achieve during their next reporting period. This will also act as a bit of an incentive for them, knowing that they’ll be held accountable come report time.

3) Understand The Services Provided By An Online Reputation Management Company

SEO is marketing, and businesses pay a lot of money for traffic from search engines. They may not be willing to share those details with you, but it's helpful if you have a basic understanding of how SEO works. First, let's start with keywords. In order to get your website onto page one of Google results, you need a set of keywords that people will type into Google when they're looking for things related to what you do. It may sound confusing now, but once you see an example of how it works it'll be clearer.

4) Choose Good Keywords For SEO That Will Direct Traffic To You

If you’re using social media tools, such as Twitter or Facebook, keep an eye on what people are saying about you or your ORM service company. You can even log into search engines and type in your name to see what pops up. Be prepared to handle negative comments by taking swift action if necessary. Talk with an online reputation management expert who can tell you how best to respond so that you minimize any damage done. It’s important not to panic if something does happen; keeping a level head will help you avoid making rash decisions.

5) Educate Employees And Vendors About Online Reputation Management

Make sure that every employee is aware of social media platforms they’re active on. That way, you can be certain that if something negative shows up online, it won’t come as a surprise to them. Also remind them about what kinds of things should never be posted—and have them sign an agreement promising not to do so. Tell vendors how important online reputation management is to your business, and ask them to provide testimonials on their websites or in their ads. This will help boost credibility. Remind Customers And Community Members Of How You Can Help Them: The best form of positive advertising comes from recommendations from friends and community members, so spread word about how great you are at what you do.

6) Create A Professional Image On Websites And Social Media Profile Pages

According to an Aberdeen Group report, 53% of customers have purchased from a vendor at least once because they saw that vendor’s message posted on another Web site. If you spend any time on Facebook or Twitter, you already know that buzz is hard to generate organically—you have to pay attention, build relationships and work constantly. But, if you can show customers that people are talking about your brand online in both social media and elsewhere online (on blogs, forums etc.), it can really help prove that you’re an active part of your industry. That kind of visibility will lead more potential customers to trust you with their business. And trust matters when it comes down to making sales...and referrals.

7) Host Educational Events That Raise Awareness About Online Reputation Management

There is an old saying that Nobody gets fired for buying IBM. That’s because IBM has been around forever and has always been a safe bet. These days, IBM’s reputation is even stronger because it has shown itself to be nimble by jumping on social media marketing quickly. It now offers social media marketing services, training and consultation. To show customers that you are doing well and staying active in your industry, try sponsoring contests, online forums or trade shows. This is also a good time to ensure your website is keeping up with standards within your industry by updating often with information that reflects current trends in technology or industry news topics.

8) Get Involved In Other Online Marketing Activities To Show Customers That You Are Doing Well And Stay Active In Your Industry (e.g., sponsoring trade shows, contests etc.)

No one wants a deadbeat business. Showing customers you’re active and thriving keeps them coming back—and recommending you. Getting involved in other online marketing activities also gives potential customers a chance to experience your brand firsthand, which can lead to more conversions. In fact, 71% of consumers say that positive word-of-mouth is what makes them trust a brand, so being active in these types of endeavors is a smart way to encourage more positive buzz about your business.

9) Measure The Results Of Efforts To Manage Your Online Reputation (the number of leads generated by organic search traffic; visitor behavior; measurement tools such as Google Analytics; number of mentions; etc.)

Online reputation management is a long-term game. It’s not something you do once and then expect immediate results. It’s important to track your progress over time, both with organic search traffic as well as social mentions of your brand name. Measurement tools, such as Google Analytics or Hootsuite, can provide insight into these metrics that are specific to your industry or sector. You may also want to investigate using sentiment analysis tools like Brandwatch Analytics or Radian6 Social Marketing Suite. These can help indicate how consumers feel about you on social media networks through positive/negative sentiment metrics and allows brands to see what people are saying about them online in real-time.

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bestseocompanymadurai06 · 1 year ago

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Shine Brighter Online: Why You Need a Top Digital Marketing Company in Madurai

Madurai’s bustling marketplace has moved online, and your business needs to be there too! But with so many websites competing for attention, how do you make yours shine? The best digital marketing company in Madurai is your secret weapon, helping you stand out from the crowd and attract new customers.

Going it Alone Can Be Dim

The world of digital marketing can be overwhelming. From building a website to creating engaging social media posts, it’s a lot to handle on your own. A digital marketing company is like your personal lighting expert, helping you with:

Full-Spectrum Marketing: They’ll take care of everything from making your website user-friendly to crafting eye-catching content for Facebook and Instagram. They’ll light up all corners of your online presence.

Data Dazzles: They use special tools to track how your online efforts are doing. This lets them see what’s working and what needs tweaking, so your marketing shines even brighter.

Keeping Up with the Trends: Just like fashion, digital marketing changes all the time. A good company stays ahead of the curve, ensuring your online strategy remains trendy and effective.

The Brighter Side of Getting Help

Partnering with the best digital marketing company in Madurai isn’t just about saving you time. Here’s how it can help your business shine:

More Eyes on Your Business: They’ll help spread the word about your business online, reaching new customers who are actively searching for what you offer in Madurai.

Targeting the Right Audience: They know how to attract your ideal customers, the ones most likely to become loyal fans. This means your marketing efforts reach the people who matter most.

Seeing Clear Results: You’ll get easy-to-understand reports showing how your online presence is performing. This way, you can see the impact of your investment and know it’s paying off.

More Customers, More Sales: A good digital marketing strategy helps you attract new customers, turn them into fans, and ultimately boost your sales.

Don’t Dim Your Light Online!

Partnering with the Best digital marketing company in Madurai is an investment in your business’s future. They’ll handle the complexities of online marketing, allowing you to focus on what you do best. Don’t miss out on reaching new customers and growing your business. Embrace the power of digital marketing and shine brighter than ever before!

For that reason, you may choose the Best SEO Company in Madurai and We are the topmost company in Madurai, If you are interested in growing your business. Contact us: +91 9894773201, Visit our website: www.rgis.asia.

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clarencenicholsonata · 4 years ago

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Product Page Checklist: 11 Points To Boost Traffic & Transactions

Product pages are one of the most important pages you can have on an eCommerce website. Get your product page right, and both your traffic and transactions will flow in nicely. Get it wrong, and your marketing efforts may fail short of your expectations.

The average conversion rate of an eCommerce store is 2.42%. Poorly designed product pages are one factor that can influence this percentage. A poorly designed and optimized product page can be potentially costing your website a huge amount of potential revenue.

In this guide, we’ll detail what you need to do to ensure your product pages are performing as well as they can. It doesn’t matter if you’re a brick-and-mortar company or operating on a D2C model; these tips will all be relevant.

First, we’ll look at how to optimize your product pages to drive traffic from organic search. Then we’ll break down things you can do to ensure this traffic has the best chance of converting.

Table of Contents

Add Product Schema

Don’t forget about the basics of SEO

Make the most of internal links

Do your best to avoid duplicate content

Make sure your product pages load quickly

Social Proof

Product Descriptions

Product Photography

Delivery & Return Information

Cross-Sell Opportunities

Be instantly contactable

Traffic

While you may be running paid search campaigns and social ads to quickly drive traffic to your product pages, optimizing your product pages for organic search is still a must.

If you have a vast eCommerce website, this can sometimes become very difficult and time-consuming. Unoptimized or even duplicate page titles are commonly found. There are, however, a few vital things you can do to ensure that your product pages have a good chance of ranking.

1) Add Product Schema

Product Schema has been around for a while now and has two main benefits to eCommerce websites.

Firstly, it gives Search engines a very easy way of understanding the content and purpose of the page. If you’re selling tires online, having structured data will help Search Engines understand this is a product for sale rather than a blog post reviewing the tire.

Secondly, if you’re able to use all the elements available you’ll be able to enhance the appearance of your organic search listings for your product pages. This will make it much more prominent and enticing to click for users. These rich results can include a star rating, pricing, and availability, and much more.

The example above shows what a product page search result could look like with the product schema successfully added. The only thing to be careful of here is price. If a competitor is also ranking for the same keywords and has a lower price, a user may be more inclined to click the cheaper result.

If you’re lucky, your eCommerce platform will be able to automatically add this to your product pages using the information available in your product catalog. If you want to check if your product pages have schema added quickly, simply go to Google’s Rich Results tool and enter the URL in question.

2) Don’t forget about the basics of SEO

There will always be the basic things you have to get right with product pages. This includes an optimized page title, H1 tag, URL, and meta description.

Page title

Include the manufacturer’s name, if applicable, and anything very specific to that product. In the example above the page, the title included tire size, which is very specific. This could also be an SKU number if your product is part of a larger machine or apparatus. Users may specifically search for those factors to get to the exact product they want quickly.

*Use an enticing meta description. *

If you don’t set a meta description, Google will create its’ own using the content on the product page, which may not be the best. So you want to set your unique meta description that will entice users to click your result.

If you’re able to set your product meta descriptions in some kind of templated way, this is fine, to begin with - especially for large eCommerce stores - but ideally, you’ll want unique descriptions for each product. Try to include power words and unique selling points in your description if you can. Free delivery or returns? Make sure you include that.

A nice short optimized URL (or as best as you can get it)

Product page URLs can get very, very messy. Again this will largely depend on your eCommerce platform and how they handle product URLs. More often than not, you may be stuck with an SKU number in the URL, which is fine as long as other aspects are optimized.

But you’ll want to keep them as clear as possible. Below are good and bad examples of product URLs.

Now Amazon is probably the largest eCommerce website in the world, so optimizing URLs may be nigh on impossible for them to do.

3) Make the most of internal links

Product pages are not the easiest to build links to, so to combat this, you need to ensure you have a good number of internal links that flow through to your product pages. There are some easy ways you can do this.

Have your most important category and product pages in the main site navigation

Having your key product and category pages in the main navigation is a way to increase the internal authority of these pages. It’s also a clear signal to Google of the site hierarchy and what pages are important.

If we look at the below example from Not On The High Street, we can see a clear structure with main categories in the top navigation. A user is then easily able to navigate through the rest of the subcategories via a drop-down menu.

Implement breadcrumbs onto your category and product pages

Having breadcrumbs implemented isn’t just useful for user navigation, but it also gives Google a clear indication of the relationships between a category, subcategory, and product page. It also helps make the website very easy for Google to crawl quickly.

Going back to our BFGoodrich tire example, you can see breadcrumbs have been implemented on the product pages as well.

Once breadcrumbs have been implemented, they can be marked up with breadcrumb schema which will appear on the search results. This will give Google further information on the site structure and hierarchy. This schema can then also appear in search result pages like in the example below.

Link from your blog posts to product pages and vice versa

Even if you’re on an eCommerce website, you need a blog. If you have a library of relevant guides or blog posts, these are a great way to link to individual product pages and category pages with optimized and varied anchor text.

If you don’t have any, you can always start a blog and create some. Not only does this create additional opportunities for relevant internal links, but it also allows you to rank for additional related keywords your product page won’t be able to rank for.

A quick win will be to see what pages have the most backlinks pointing to them currently and seeing if you can add any relevant internal links to the product pages you are trying to push.

4) Do your best to avoid duplicate content

The bigger your eCommerce website, the bigger this issue could be. As your product catalog grows, it can be easy to cut corners to save time. This often comes in the form of using “templates” across your website. Templates ultimately can result in duplicate content.

For example, using the same 300-word template for the on-page content of each product page will seem like a great idea that saves you a bunch of time and stress. You may think changing the title, and odd keyword is enough to make the content unique. But you’d be wrong.

The more you do this, the bigger the issue will be. If you’re set on using templates, try to make 3-5 different ones instead of just using the same. Then, it may take more and effort, but make sure every title tag, description, and piece of on-page content is 100 percent unique.

Sticking with our example from Sams club, you can see each tire size variation has been addressed in the page title and meta description.

Sam's club also goes one step further and ensures that each description is different for each tire size.

For this to make the biggest impact quickly, go through your most important product pages that are ranking and driving traffic now and ensure the content is unique and optimized.

5) Make sure your product pages load quickly

Page speed will always be important for SEO and conversions, in fact, research has shown that 40 percent of shoppers will leave a page if it doesn’t load within three seconds.

Make sure you compress images and upload the right sizes, so they aren’t resized in the browser. Standard speed optimizations across your website will also help out here. Going back to the example of Sam's club product page, we can see there is room for improvement when you run this through Google's PageSpeed Insights report.

It will also be checking out the Core Web Vitals for your product pages, as these will potentially become very important in the coming years.

Transactions

If your product pages are getting traffic but not converting, something’s wrong. Whilst this could be pricing issues, or perhaps an issue with the website, more often than not it’s because users don’t feel comfortable making the purchase.

The below points will go a long way in convincing users to add to their basket and begin the checkout process.

6) Social Proof

Social proof can come in many forms and is one of the most effective ways to drive eCommerce sales. In fact, research has found that reviews make customers 71% more comfortable purchasing a product.

Social proof examples you can use could be:

Product reviews

Urgency signals

Showing stock levels

Showing awards your product has won

User-generated content

In the below example from Schuh we can see they clearly display reviews, and also use the urgency signal of “selling fast” which appears when you first load the page.

They also use other aspects of a great product page, such as highlighting free delivery and having multiple high-quality photographs. We’ll discuss these in more detail further on.

Social proof can have a massive impact on driving more transactions. Yieldify regularly runs these types of campaigns for their clients because they consistently get results. For example, they showed a message of reassurance to users that had been on a product page for 15 seconds without adding a product to their cart.

This visual displayed the widely-recognized Trustpilot logo, coupled with a 5* review score to build trust and encourage in-session conversions.

This campaign was particularly successful and led to an increase of more than 50% in both revenue and impressions. So even a fairly simple and broad social proof aspect used across your website has the potential to make a big impact.

7) Product Descriptions

Your product description is your chance to explain what the product is and why it’s worth purchasing. Product descriptions should supply customers with all the important information about the features and benefits of the product so they’re compelled to buy.

A common mistake here is to use the same product description that suppliers give you. You shouldn’t do this. For one, other sellers may be lazy and just copy and paste this as well. And two, it won’t do a good job of selling the product - most of the time, it will just explain what it is.

If we take a look at the below example from BPI sports, you can see the section in the red box nicely explains what the product contains, how the ingredients work, and the benefits. They also have another section (highlighted in green) that dives deeper into the benefits of the products.

This highlighted green section allows users to quickly digest the main benefits of the product. The keywords that have been bolded also point to features the user will want to see or use.

8) Product Photography

Product photography can sometimes be neglected. But that’s potentially another costly mistake you’re making.

Well-known eCommerce craft website Etsy found that the quality of images was the most important factor in an online sale for 90% of its users.

If we take a look at the Nike product page, you’ll see a multitude of product images from all different angles. The box highlighted in purple is a video that auto-plays when you land on the page.

9) Delivery & Return Information

Unforeseen delivery costs and unfavorable return policies are two main factors that cause cart abandonment. 60% off abandoned carts are due to extra costs (shipping fees), according to research from the Baymard Institute.

You need to ensure this information is clearly presented throughout the customer journey to avoid this from happening. One of the best places to do this is product pages.

At this point, users have seen the price of the product and will want to know how much it's going to cost to deliver. Going back to our Schuh example, you can see they highlight delivery costs in a number of different places to overcome this issue. They even highlight a 1-year return policy.

10) Cross-Sell Opportunities

If a user is viewing your product page, this presents a great opportunity to cross-sell other related products. This is a great tactic eCommerce websites can employ to increase their average order values.

In the below example, we can see beauty brand Glossier cleverly cross-selling sets that the current product being viewed is part of. They also advertise this with a money-saving incentive.

Yieldify again have run campaigns like this that have proved very successful for clients. For example, for SKYN Iceland, they set up a campaign targeting visitors purchasing Hydro Cool Firming Eye Gels. Once this product was added to the basket, they suggested a complementary product. This resulted in a +23.1% uplift in conversion rate and boosted order value by 14.94%.

Carefully think about your products and what would work well as sets or bundles or frequently bought together items that you can use as cross-sells. You can easily incorporate these into your product pages. If you’re not doing so, you risk missing out on potential incremental revenue.

11) Be instantly contactable

If a user has any last-minute questions or doubts, you need to be in a position to quickly answer these. This is where live chat software comes in very handy.

For instance, a user could be viewing a pair of shoes that have caught their attention, but they may have some final nagging questions that they want an answer to. Do they wait for a potential length email reply? Do they try social media? Call?

Most customers at this stage won't wait around for an email response or want to jump in a phone queue to ask a quick question about a product they are considering. When they can’t get an answer quickly, they’ll leave your site and look elsewhere.

Schuh has a live chat feature clearly present across every page on their website by placing it in its top navigation bar.

According to Moxie Software, 62% of customers expect live chat to be available on mobile devices, and if available, 82% would use it. So if you don’t have it, you’re again missing out on a potentially huge revenue-saving opportunity.

Live chat can also help you drive home those conversions. Research shows that live chatters spend 60% more per purchase and are 2.8 times more likely to end up purchasing a product. Added to this, if the session with a live chat agent is good, 38% of customers reported making a purchase.

Related Reading

10 eCommerce Marketing Experts Share Their Top Growth Strategy

How to Increase Ecommerce Sales: 12 Proven Tips & Strategies to Try

8 Timeless eCommerce Business Ideas You Can Start Today

The Ultimate e-Commerce Glossary: 50 e-Commerce Terms You Should Know

14 Best eCommerce Marketing Tips & Strategies to Boost Sales

Bringing it all together

So as you can see, product pages have a lot to offer eCommerce stores and should not be neglected.

Hopefully, these 11 pointers will give you some food for thought when it comes to your product pages. As a quick summary, here’s your checklist.

Add product schema if you can

Ensure you have well-optimized page titles, H1 tags, and meta descriptions

Don’t forget about internally linking to product pages

Try to avoid duplicate content

Make sure the page loads quickly

Add social proof to your product page

Create enticing product descriptions

Make sure you have a wide range of high-quality photos

Clearly display your delivery and returns policy

Cross-sell relevant products

Make sure you’re easy to contact!

Quickly check that you are doing all these things to see if you’re missing out on some quick wins.

Wondering how you make all of the above work together seamlessly? It can be tricky.

Use this free product page template from Yieldify for inspiration if you’re reviewing your product page designs. It contains all the aspects your product pages will need to convert more visitors into customers.

Written by our guest writer James Garnier, a Content Marketing Manager at Yieldify.

Yieldify gives eCommerce marketers total freedom to personalize their companies’ websites, 100% code-free.

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#IFTTT #RSSMix.com Mix ID 8230801

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wordpress-guides · 4 years ago

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Clear your browser's history.

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When troubleshooting, think like Spock and try to solve the problem logically. Remember that you're dealing with scripted logic at the end of the day, so finding the source of a problem is technically always possible. In general, troubleshooting entails identifying and replicating the problem, removing irrelevant variables, and running enough tests to confirm the hypothesis. Here's a fast rundown of each of these principles, which will help you break down problems and find possible solutions.

a description

It's nice to be able to explain or identify what you're trying to address in order to grasp it. Using the phrase "Oh noes!" as an example. The phrase “WordPress isn't working!” is simply meaningless. Something more concrete, such as “My homepage is not loading,” would be preferable. “My homepage is not loading the right theme template,” for example, would be even better. Continuing this argument, the definition of the problem would ultimately point to a solution, such as: “When my Reading settings are set to show a static posts page for the front page, my homepage does not load the correct theme template.” In this case, the description necessitates a solution, which would include ensuring that the theme contains the appropriate template file. The better prepared you are to address a problem, the more succinctly you can describe it.

Reproduction

It must be possible to continuously reproduce the problem in order to find a solution. It is possible to test and observe a problem after it has been repeated. Let's say you're using an e-commerce plugin that's having trouble processing those transactions. It works in some cases, but not all of them. Sure, you might start fiddling with settings and codes in the hopes that anything would work. However, being able to reproduce a failed transaction and limit the research to that case would be preferable. Replication means that the decisions you're doing are resulting in the desired result.

Getting rid of something

It's critical to remove as many irrelevant variables as possible before isolating and determining the problem. Let's say you've only triggered 50 plugins all at once (ouch!). And now your front-end pages are not loading. To figure out the plugin (if any) is causing the problem, start by removing as many variables (plugins) as possible. Disabling all plugins and reloading the homepage will reveal whether the problem is caused by one or more of your numerous plugins. If the homepage unexpectedly loads, you can start re-enabling plugins one by one before you find the culprit. The elimination process is a useful tool for troubleshooting almost any problem.

Examining

You are now prepared to begin validating potential theories using these techniques. When it comes to troubleshooting, you're basically using the same principles and concepts that are used in scientific research: evaluating current situations, identifying a hypothesis, conducting experiments, analyzing data, and coming to a conclusion. Any beginner literature on the scientific method should be queued up for more serious learning in this area. It's decent material, and it's also a lot of fun :)

Things to stay away from

There's a list of "important" things that will make your life easier with WordPress, and there's a list of things that will make your life more difficult:

Support in Activation of several plugins in bulk

Don't turn on a slew of plugins at the same time. This is something I see all the time. People install a slew of plugins and then turn them all on at the same time, expecting it to just "run." It's rare that this is the case, so take your time and trigger one plugin at a time. You can then configure the plugin and test its features in a tidy, systematic manner. Otherwise, if you just mass trigger a bunch of plugins and something goes wrong, you won't know which one is to blame and will have to spend a lot of time trying to sort it out.

Plugins and themes with a shady reputation

Get your plugins and themes from WordPress.org whenever possible. If you do use a third-party website, make sure it is credible and reliable. You're taking a huge gamble if you go any lower. Malicious code is often found in plugins and themes distributed via "warez" and "pirate" style "sharing" pages. It's never a good idea to download unauthorized copies of something that involves code (or illegal copies of anything, for that matter). Ignorant people find it far too simple and enticing to inject shady exploit scripts and other malicious nonsense. Sticking to the official source and avoiding shady sites will help keep your site clean and send you peace of mind.

Having a zillion plugins active support

So many times I've logged into someone's site to assist with a problem, only to be confronted with the nightmare scenario of "WAAYY TOOO MANNY PLUGINZZ!!!" Seriously, 10-20 WordPress plugins to get the work done is understandable, but 50 plugins?!?! There are 100 plugins?! There are several exceptions, such as when using plain, dedicated plugins that concentrate on a single/specific mission, but in general, it's better to keep the number of plugins to a minimum. Aside from lectures, I advise people to take a more cautious approach and install only the plugins that are absolutely appropriate. Activating an excessive amount of plugins can just complicate things, increase maintenance load, and waste valuable resources including bandwidth, memory, and time unless you're cautious. In general, more plugins equals more risk.

WordPress support provided by third parties

So, in general, using third-party services and integrating them with your WordPress-powered site is fine and secure. However, it is important to consider the possible drawbacks and repercussions of doing so. Before allowing open access to your database and information, make sure you completely understand what every 3rd-party functionality is doing.

If you're having trouble with something and can't figure it out, check to see if any third-party scripts or plugins are involved, as they may be causing problems. It's one thing to keep track of what you're doing on your website, but it's another to know exactly what improvements Facebook, for example, is making to their API, widgets, and other features. APIs are constantly changing, so if you use one, keep an eye on what it's doing.

Changing the core

Never make changes to the core files while operating with WordPress. The same is true of plugins and themes. Make no changes to the main files. This would just cause further issues and should not be considered a solution to the bug or issue you're trying to fix. If you need to modify core features, use a plugin or the functions.php file in the theme. After all, that is why they live in the first place.

Examine the fundamentals.

It's always a good idea to go through all of the basic troubleshooting measures when in doubt:

Examine the documentation. Relevant details can often be found in the theme or plugin documentation. Known bugs are often documented, along with potential workarounds and solutions. Still, always, always, always, always, always, always, always, always, always, always This is something I can't stress sufficiently.

Examine all options.

Examine all of the settings and choices of a plugin or theme before using it. Frequently, there will be some mysterious (or obvious) setting that alters the plugin's behavior. So, if you're trying to diagnose and fix a problem, going through each plugin's settings could reveal a quick, one-click fix.

Examine the error logs.

Any website should have an error-logging and access-logging system in place. The ability to examine what, where, where, and why errors and other problems occur on the server is provided by error and access logs. They are a treasure trove of knowledge and are truly indispensable resources for those working online. If you're not sure where your site's access/error logs are, ask your host; they should be happy to point you in the right direction.

Examine the functions.php file.

Check any custom scripts that might have been added via the theme's functions.php file if you're trying to diagnose a theme-related problem. To decide whether any code in functions.php is at fault, look for any newly implemented functions or use the halving process.

Check for grammatical errors.

How many times have you tracked down a problem to a simple syntax error? This has happened to me many times. Take a fresh look at the code you're dealing with while you're troubleshooting and look for any subtle typos or other coding errors. Take a break before doing so to refresh your eyes and look at the code from a different angle, or ask a coworker to look at it for you. Hopefully, whatever code-editing program you're using includes syntax highlighting, making any mistakes easy to find.

Additional information

Also, note to verify the following while troubleshooting:

• wp-config.php directives with custom directives • Custom directives in the php.ini configuration file • Custom directives in any.htaccess file (s) • The server's control panel can be used to set up settings and instructions.

If any of these things are present, they can cause problems. Make a comprehensive investigation!

Return to the previous place.

If you get lost when working on your blog, go through your previous acts again. This is known in web development as "rolling back" to a previous version or build. For example, if you recently updated an excellent plugin and the new version is causing issues, you may want to roll back to the previous version, at least until the error can be recorded and fixed (i.e., don't stick with an old version). Similarly, if anything stops working properly when you're making improvements to your site, try "undoing" any previous measures. You know, revert to the last documented working state and start over. This will often expose any errors or incompatibilities.

Mode of debugging

Running WordPress in "debug" mode is another perfect way to troubleshoot. Debug mode displays bugs, alarms, and notes that can reveal valuable details about what's going on (or not going on) underneath the hood. You can allow debug mode by setting WP DEBUG to true in the wp-config.php file, as described in the WP Codex: allow debug mode with define('WP DEBUG', true); After you've completed your checks, convert true to false (without the quotes) to switch off debug mode. For more details, see the WP Codex. There are some excellent debugging plugins available at the Plugin Directory, in addition to WordPress' built-in debugging functionality:

• AskApache Debug Viewer • Debug Bar • Debug Objects

Debugging code is a vital part of the creation process, and if the authors of your themes and plugins are doing their jobs correctly, debugging should show that everything is as clean as possible. Contact the creator if you find a flaw in a theme or plugin. If you find a bug in the WordPress center, follow the steps outlined in the WordPress Codex's Reporting Bugs guide.

Create a default WordPress installation.

If a plugin or theme on your current WordPress site isn't running, try setting up a test installation of WordPress. Most themes and plugins are tested at least on a default WordPress setup, so replicating that environment will give you a baseline and allow you to check that all is working as intended. It also allows you to compare the discrepancies between a standard WordPress site and a site where a theme or plugin isn't working.

No modifications should be made to the default installation, which should be exactly as it came out of the package. Make no changes to the settings, plugins, or themes. This provides you with a suitable forum for checking theme and plugin functionality. Let's assume you're designing a WordPress site and you've tweaked the settings quite a bit. Then you install a new plugin, and something goes wrong or the plugin doesn't work as it should. Having a default WordPress installation available makes it simple to see if the plugin works in the first place. Simply install and trigger it on a standard WordPress installation to see how it works. If it works, you should start looking into the inconsistencies between your site and the test site. Continue by recreating your site on the test site, checking each step to see if the plugin (or whatever script) stops working. This will show you which part of your configuration is interfering with the plugin. If, on the other hand, the plugin does not function with the default WordPress installation, you can contact the plugin creator for assistance.

The database should be reset.

If you're working on a new site with no content, you may want and try resetting the database to see if that helps. There are a few good plugins for doing this (see links below), but you can also do it manually by deleting the old database and visiting the installation file, /wp-admin/install.php, in your browser. As a result, the installation process will begin and the database will be recreated from scratch.

Resetting the database after playing with a bunch of new themes and plugins is a perfect way to clean up any leftover data before finalizing configuration and customization for output, even though there are no problems with your site. • Database Reset for WordPress • WordPress Reset Other options and tools for interacting with the WordPress database can be found in the Plugin Directory.

Restart the method.

If all else fails and the problem is too complex to troubleshoot or reverse engineer, try installing WordPress from scratch and rebuilding your site piece by piece. Yes, setting up a new database and installing WordPress takes time, but it allows you to identify the problem when it arises in the timeline of your site's growth. In certain cases, simply resetting the database and uploading a new collection of files would solve the problem. When things get too difficult, starting over might be the answer.

Plugin troubleshooting

If something stops working after you trigger or upgrade a plugin or theme, it's most likely the plugin or theme that's to blame. This is why it's a good idea to install and configure plugins one by one, checking for proper functionality as you go. If you're not sure which plugin or theme is causing the problem, there's a tried-and-true method for figuring it out. Here's how it works in general:

1. Some features aren't working properly. 2. Temporarily disable all plugins to diagnose the problem. 3. Then, one by one, reactivate each plugin, checking for proper functionality after each.

If you're troubleshooting a specific plugin, you can switch off all other plugins except that one. The aim is to eliminate variables so that you can figure out which plugin (if any) is causing the problem. Here's a diagram to help you imagine the procedure: I've used this tool dozens of times to separate problematic plugins on client pages with a large number of plugins. It could be easier to set up a test WordPress installation if your site has a lot of plugins.

Themes troubleshooting

Essentially the same concept as troubleshooting plugins, but with themes instead of plugins. Switching to one of the default WordPress themes, for example, will help you figure out whether your theme is to blame for a tricky bug. If the bug persists, it's not your theme's fault. If the bug vanishes, the problem is most likely with your theme.

Troubleshooting basic problems examples

These basic examples demonstrate several troubleshooting measures for diagnosing specific issues. Following the reasoning behind each move can give you a better understanding of how to apply this approach to general troubleshooting.

The shortcode does not work.

A recent support desire provides an excellent illustration of the troubleshooting process. The desire was to assist in determining why a shortcode on the web was not working. Here's the gist of my answer, which describes some rational steps to take to rule out extraneous variables and pinpoint the problem's source: • Try some other 3rd-party shortcode to see if shortcodes work • Try the shortcode on a different Post/Page to rule out location as the problem • To rule out location as an issue, use the shortcode in any widgetized sidebar. • To see if there's a problem, try placing the shortcode in the WP text widget. • Try the shortcode in the default WP theme to rule out any theme-related issues?php echo do shortcode('[shortcode]');?> in theme template • Disable plugins to see if there are any problems in that department. This isn't an exhaustive list of items to look for while troubleshooting shortcodes, but it was enough to get the individual to figure things out and fix the problem.

Email is not working properly.

But you're having trouble getting email to work in WordPress? (or anywhere else for that matter). It seems that WordPress isn't sending the emails. Alternatively, the emails could have been sent but not received. Or, if only Hotmail or another special service is used, the message is not sent (s). When dealing with email problems, bear in mind that there are a number of factors to consider, including:

• WordPress • Active WP theme • Plugins • Custom scripts • Server software • Hosting rules/policy • DNS/domain protocols • Network features • Spam-blocking scripts • 3rd-party providers such as Gmail, Hotmail, and others • Email headers

Email is one of the most complicated items to troubleshoot because of all of these factors. Check Email is a plugin that can help rule out a few of these possibilities. You can start there and work your way up until you've figured out what's wrong. The check-email plugin determines whether the problem is caused by WordPress or something else. Unfortunately, fixing email problems necessitates some detective work, so roll up your sleeves and get to work ;)

The updates aren't running.

There are a number of things to consider when it comes to automatic/one-click updates: • Look for any revealing mistakes in the site's error log. • Troubleshoot active theme • Troubleshoot plugins (security plugins, firewall plugins, and so on) (custom scripts in functions.php, etc.) • Look for any custom code in wp-config.php • Look for any relevant.htaccess directives • Check the server for any firewall or interfering rules • Check the web host for any firewall or interfering rules

Check out DigWP.com's What to Do When Auto-Update Fails for a more in-depth look at the different factors that may be causing this issue. In addition, the following tools may be useful when diagnosing outbound HTTP requests:

• HTTP Requests Testing • License Activation Troubleshooting • Server Test Plugin

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Getting Support with WordPress Help

There are several resources available to assist you with WordPress. Of course, doing a few fast searches for your favorite search engine is the fastest way to find out what you're searching for. If you're having trouble with a particular plugin, for example, check the Web for the plugin's name as well as any related keywords. If you can't find something useful, here are some general tools for assistance:

• WordPress Support Forums • WordPress Codex Guide to Troubleshooting • WordPress 3.5 Master List • WordPress Codex Guide to Finding Aid • WordPress IRC Live Help • WordPress Questions • List of WordPress Developers & Designers

As you progress with WordPress, familiarizing yourself with these tools will be beneficial. You should be able to find almost everything if you're good at searching. If you can't find something useful, you might need to contact a developer.

Prior to requesting support,

After you've exhausted all possible troubleshooting options, you may want to seek assistance from a developer or another support source. Here's what you should include in your help desire:

• Any appropriate screenshots showing what's happening • The name and context of any associated error messages • A straightforward, concise description of the problem and how to replicate it • • Any measures or possible solutions that you've already attempted • The URL of your blog and/or any related articles or pages • The name(s) of any relevant plugin or theme

It's also a good idea not to bombard your developer with too many desires at once. It's far easier to seek assistance with one problem at a time. It is polite to do so, and it also helps to keep contact coordinated and on track.

Keep it genuine.

Working on the internet necessitates troubleshooting. Bugs and problems are an unavoidable part of our work. Debug and troubleshooting routines are well-established among experienced developers, and beginners should put their skills to the test as much as possible. The next time you get stuck, use this guide to help diagnose and resolve the issue. Troubleshooting on your own is a valuable skill to have, and it will save you a lot of time in the long run.

Details to Know Follow:

https://wptangerine.com/wordpress-help/

Additional Resources:

https://wordpress.com/learn/

https://wordpress.org/support/article/new-to-wordpress-where-to-start/

https://en.wikipedia.org/wiki/WordPress

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joegonzagasblog · 5 years ago

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How affiliates make money (Affiliate marketing tutorial for Beginners )

There are many different avenues affiliate marketers can take to see their profits roll in. Here you’ll find information on some of those which are not usually explained from the standpoint of beginner affiliate marketing strategies.

Video Broadcasts

Can you think of a better way to wow any prospective and current customers better than to provide them with your newly published, top-notch videos? Think of how excited they will be when they realize you are offering them full-motion screen captures, demonstrating your hard work. This will get them motivated to jump right in and purchase your product on the spot! It’s been proven time and again that giving your customers something they can see in action can explode your sales almost instantly.

Let’s take Camtasia for example. With no need for long training and education sessions to be able to use this system, it can be a profit-pulling addition to your affiliate marketing strategy line. This allows you to create stunning video sessions, from multimedia tutorials to step-by-step presentations which you can make available online.

For your customers, it will seem like they are sitting right beside you as you show them exactly what they need to see and hear, step by step.

With all of your customer’s senses engaged, stunning multimedia presentations are proven to increase sales.

Skepticism is normally reduced, and complaints are minimized as a result of every fact and detail being included in the presentation. It’s easy to conclude the video with your site location for viewers to be redirected for more information.

Publish value of informational productions are far higher than those which contain only text material.

The ability to minimize any miscommunications is brilliant. You are instantly showing them what it was they wanted to know in the first place, giving them understanding and clarity of the entire essence of your affiliate program.

Press Releases If you happen to have an upcoming event or even newsworthy information related to your site’s primary topic, you may want to consider announcements in the form of

press releases

. An example would be creating a survey amongst your present visitors and customers. Ask them if they have had any successes or downfalls with a particular line of products that they have purchased from you.

Write up a report on your findings, and then create a press release! If this is well written, you could easily find yourself with a dramatic rise in sales. It‘s also a great way to provide exposure for your affiliate business, at the same time as it provides exposure to the products you’re promoting.

Blogging

Blogs are wonderful business tools for so many reasons. This is the perfect way to reach out to your existing, as well as potential core audience regularly. Your blog can also have a more personal touch to it, allowing your readers to feel like you are addressing them personally.

Blogs are also an easy way to set up individual spaces for each of your affiliate products.

Just as you would have individual websites, the same applies to blogs and your affiliate items. You are less likely to see any rise in profit margins if your blog is promoting a different item every second post. When it comes to search engines, they are quite attracted to blogs due to the constant change in information. Fresh content means better indexing on a search rating, thereby giving your particular blog potential for more visitors. More visitors, of course, mean the potential for more money.

Can you picture yourself climbing the ranks yet?

The problem many people encounter with this aspect is they start strong, blogging regularly, and obtain a great number of followers. Then, suddenly it appears the writing well runs dry. If you stop posting your regular content on your blog, you’re probably going to lose some of your clientele.

One of the keys to your successful affiliate marketing ventures is to ensure you keep the lines of communication open. At this point, those lines are directly connected to your blog.

RSS Feeds

RSS is a means by which blogs can broadcast their content to several services and individuals easily and quickly. Your blogging software will probably be able to handle the creation process for your RSS feed automatically. However, having an RSS feed won’t do much good for your traffic statistics if nobody reads it. Therefore you must share your RSS feed with others, usually in the form of pinging.

Another option for this is to submit your feed to any of the numerous RSS aggregators.

One important point when using RSS feeds is to not forget to update. Make sure you remember to either ping using a mass-ping service or to manually alert RSS aggregators about your feed every time you update.

Otherwise, you are losing some of the potential value of the feed. Make your feed itself a moneymaker! Some bloggers who are particularly interested in making their blog pay may want to consider using their RSS feed as a vehicle for advertising.

Choosing Affiliate Networks

While there are many horror stories about affiliate programs and networks floating around, there are ways to choose a good program to promote. The following steps will help guide you in making your decision while steering clear of those which may not be completely legal in their practices.

Find a program you have an interest in. Chances are there are many others interested in the same program or products as well.

Programs of high quality are normally a good choice. Look for those associated with several experts in that industry.

If the program is offering real, viable products they are a better choice. The way you can determine if this is the case is by completing some initial research. When possible, try to contact some of the members and customers for testimonials on the credibility of the program.

Choose a program that is catering to a growing target market. By doing this, you are ensuring there will be continuous demands for referrals. Make as many inquiries as possible.

Check out forums and discussion boards to receive reliable feedback.

Look for programs with residual income compensation plans. Those with a payout of 30% or more are fantastic choices. Programs offering drastically low rewards aren’t worth the time and effort you will need to put into your promotions.

Good choices also include those which provide you with plenty of tools and resources to assist you with the growth of your business in the shortest time possible.

Not all affiliate programs are willing or able to provide you with the tools you need to succeed.

Any affiliate program which provides continuous help and upgrades, as well as strong incentives for its members tends to keep them. These types of actions can assure the growth of your network.

Having a strong knowledge of the affiliate network you are planning to join is your best action towards anticipating and preventing any potential issues you may encounter.

Houston...We Have a Problem Just as with any other aspect of life, there are sometimes issues or problems you can get hit with unexpectedly.

Some of these can be avoided, and some you just have to learn to deal with and keep ongoing. Let’s take a look at a few potential issues you could encounter during your affiliate marketing journey.

Content theft is something that can happen to even the most experienced super affiliate.

You could be surfing around the internet, and suddenly stumble upon one of your articles or ads, yet there is no link to your site or mention of your name anywhere to be found. You haven’t even heard of this person before!

Search the site for contact information for either the owner or webmaster where this has happened. You can ask them to please either include your URL or kindly remove your content from their site. Most times this will be sufficient enough to have something done.

Receiving rejection or termination letters from affiliate managers can be quite a shock. To best avoid any rejection letters, it’s best to make sure you have completely read and understood any terms and conditions set out by the affiliate program you are considering.

By ensuring you comply with all of their requirements beforehand gives you a better chance at avoiding that rejection in the first place.

When it comes to termination letters, however, the scenario is a bit different. It’s important to ensure you’re ready to dedicate the time and effort needed to best promote your affiliate programs.

Before starting the application process for your affiliations, it’s important to be as close to “ready to roll” as possible. This will give you the bonus of being prepared to start almost the minute you receive your acceptance information.

The idea of companies paying salespeople commissions for selling their products has been around since time untold.

When the Internet came along, it was only a matter of time before someone thought to devise a way to take the practice online. There is some debate about who pioneered the concept of affiliate marketing, but webmasters of adult websites were among the first to put it into practice in the mid-1990s.

Affiliate marketing has come a long way since then. It has expanded to every field in online sales. It has evolved into practice with all sorts of nuances and techniques. It has made a lot of people a lot of money, and a whole lot more people a little money. According to Marketing Sherpa, in 2011, affiliates worldwide earned an estimated 9.5 billion dollars in commissions.

Those who are new to affiliate marketing often have high expectations. They hear the stories of affiliates who are making six figures a year just by promoting other people's products, and they get stars in their eyes. They eagerly sign up for lots and lots of programs, and they start counting the money in their minds. Unfortunately, many of them barely make enough to cover their website hosting, much less a profit.

Maybe you're one of those who became disillusioned after months of barely-existent profits.

Or maybe you've made some money, but you haven't achieved the success that you had hoped for. Either way, it's important to realize that you – yes, YOU – can make a steady income with affiliate marketing. You don't have to be some kind of guru to make it work.

You just have to be determined and ready to do what it takes to succeed. In this report, you'll learn how to take your affiliate marketing business to the next level.

#affiliatemarketing #affiliate #business #entrepreneur #sales #success #startup #affiliatemarketingforbeginners

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clarencenicholsonata · 4 years ago

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Product Page Checklist: 11 Points To Boost Traffic & Transactions

First, we’ll look at how to optimize your product pages to drive traffic from organic search. Then we’ll break down things you can do to ensure this traffic has the best chance of converting.

Table of Contents

Add Product Schema

Don’t forget about the basics of SEO

Make the most of internal links

Do your best to avoid duplicate content

Make sure your product pages load quickly

Social Proof

Product Descriptions

Product Photography

Delivery & Return Information

Cross-Sell Opportunities

Be instantly contactable

Traffic

While you may be running paid search campaigns and social ads to quickly drive traffic to your product pages, optimizing your product pages for organic search is still a must.

1) Add Product Schema

Product Schema has been around for a while now and has two main benefits to eCommerce websites.

2) Don’t forget about the basics of SEO

There will always be the basic things you have to get right with product pages. This includes an optimized page title, H1 tag, URL, and meta description.

Page title

*Use an enticing meta description. *

A nice short optimized URL (or as best as you can get it)

But you’ll want to keep them as clear as possible. Below are good and bad examples of product URLs.

Now Amazon is probably the largest eCommerce website in the world, so optimizing URLs may be nigh on impossible for them to do.

3) Make the most of internal links

Have your most important category and product pages in the main site navigation

Implement breadcrumbs onto your category and product pages

Going back to our BFGoodrich tire example, you can see breadcrumbs have been implemented on the product pages as well.

Link from your blog posts to product pages and vice versa

A quick win will be to see what pages have the most backlinks pointing to them currently and seeing if you can add any relevant internal links to the product pages you are trying to push.

4) Do your best to avoid duplicate content

Sticking with our example from Sams club, you can see each tire size variation has been addressed in the page title and meta description.

Sam's club also goes one step further and ensures that each description is different for each tire size.

For this to make the biggest impact quickly, go through your most important product pages that are ranking and driving traffic now and ensure the content is unique and optimized.

5) Make sure your product pages load quickly

Page speed will always be important for SEO and conversions, in fact, research has shown that 40 percent of shoppers will leave a page if it doesn’t load within three seconds.

It will also be checking out the Core Web Vitals for your product pages, as these will potentially become very important in the coming years.

Transactions

The below points will go a long way in convincing users to add to their basket and begin the checkout process.

6) Social Proof

Social proof can come in many forms and is one of the most effective ways to drive eCommerce sales. In fact, research has found that reviews make customers 71% more comfortable purchasing a product.

Social proof examples you can use could be:

Product reviews

Urgency signals

Showing stock levels

Showing awards your product has won

User-generated content

In the below example from Schuh we can see they clearly display reviews, and also use the urgency signal of “selling fast” which appears when you first load the page.

They also use other aspects of a great product page, such as highlighting free delivery and having multiple high-quality photographs. We’ll discuss these in more detail further on.

This visual displayed the widely-recognized Trustpilot logo, coupled with a 5* review score to build trust and encourage in-session conversions.

7) Product Descriptions

This highlighted green section allows users to quickly digest the main benefits of the product. The keywords that have been bolded also point to features the user will want to see or use.

8) Product Photography

Product photography can sometimes be neglected. But that’s potentially another costly mistake you’re making.

Well-known eCommerce craft website Etsy found that the quality of images was the most important factor in an online sale for 90% of its users.

If we take a look at the Nike product page, you’ll see a multitude of product images from all different angles. The box highlighted in purple is a video that auto-plays when you land on the page.

9) Delivery & Return Information

You need to ensure this information is clearly presented throughout the customer journey to avoid this from happening. One of the best places to do this is product pages.

10) Cross-Sell Opportunities

In the below example, we can see beauty brand Glossier cleverly cross-selling sets that the current product being viewed is part of. They also advertise this with a money-saving incentive.

11) Be instantly contactable

If a user has any last-minute questions or doubts, you need to be in a position to quickly answer these. This is where live chat software comes in very handy.

Schuh has a live chat feature clearly present across every page on their website by placing it in its top navigation bar.