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sempiternalsandpitturtle · 5 years ago

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The content creation tools every marketer needs to know

Like the Queen Elizabeth II of marketing, content isn’t letting go of its place on the throne any time soon.

It’s an all-important aspect of marketing campaigns, yet it’s not always a walk in the park to create compelling, engaging and results-driven content. That’s why there are hundreds of content creation tools available to help marketers master their content game.

What exactly are those tools? It would take us days to list out all of them, but we can tell you which ones we choose to use as well as sprinkle in some other popular options to give you a solid idea of what’s out there.

Without further ado, here’s our list of content creation tools, complete with a nod to the superstar picks that we use to create content for our clients.

For research:

When you’re just starting to develop your content strategy or work on a new piece of content, take advantage of research tools to get the ball rolling in a promising direction.

Atlas

Powered by Quartz, this tool has endless graphs, charts and data visualisations at the end of a simple search. It’s great for gathering background information for potential content ideas, as well as finding compelling data for content you’re currently working on.

BuzzSumo (our pick)

This content performance analysis tool makes it easy to identify the content that’s getting the most shares. Those high-performing pieces are not only the ones to beat, but they can also be great resources for planning and creating content.

Google Drive Research Tool (our pick)

Google now has a tool that allows you to conduct Google searches without ever leaving the Drive window, making it super convenient to find the information you’re looking for and keep on creating with little time lost.

Google Trends (our pick)

Everyone’s favorite search giant is a great source for researching trending topics and queries. You can use the data to brainstorm new content ideas, find popular keywords or see if your content is piggybacking on upward trending search phrases.

Sparktoro (our pick)

Self-identified as “a search engine for audience intelligence”, Sparktoro is the latest tool from Moz creator, Rand Fishkin. You can use this tool to discover the content – from websites and podcasts to social accounts and publications – that is successful in reaching your audience.

Trendspottr

If you’re willing to pay for your trend reports, this tool is a great way to identify popular topics, hashtags and phrases to nail down some relevant content ideas. You can also track emerging trends, pinpoint key influencers and study your target audience.

For SEO:

When your research dips into the SEO specifics, these tools will help you find the winning keywords.

BrightEdge

This content performance tool measures the content on your site and identifies where there’s room for SEO improvement.

MarketMuse (our pick)

Powered by artificial intelligence, MarketMuse analyses your content and highlights where keyword gaps exist. The reports identify which prominent keywords you’re missing so you know how to optimise your content for better rankings. We love this tool We use it to see how we stack up to competitors and apply the results to update and improve our content.

SEMrush (our pick)

This awesome keyword research tool helps marketers track keyword rankings across both paid and organic search campaigns. We use it religiously to identify the keywords we plan to use in each piece of content. I’ll be honest with you: SEMrush’s Keyword Magic Tool is probably the most useful bookmark on my computer.

For content planning and management:

You have to keep track of what you create for your marketing campaigns, and these project management platforms will help you stay organised from start to finish.

Airtable (our pick)

It works like a spreadsheet, but it also has the power of a database to help you organise all of your projects in one place. Plus, it’s easy on the eyes with grid, calendar, kanban and gallery viewing options, complete with beautiful (and extremely helpful) colour-coded tasks.

Evernote

This collaborative app for organisation helps marketing teams refine, plan, organise and prioritise every aspect of the content creation process.

G Suite (our pick)

With Gmail, docs, sheets and calendars designed for seamless collaboration, we can’t help but rely on Google to get our work done every day. The biggest benefits of planning and creating content in Google Drive is that everything saves automatically for peace of mind, and anyone can access it anywhere, making it easy for our different offices to operate as one united team.

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HubSpot (our pick)

As a leader in the content marketing industry, HubSpot provides a comprehensive array of marketing services that help teams develop strategies, create content, manage distribution and analyse performance. These helpful tools help marketing teams organise and optimise their efforts. As a HubSpot partner, we take advantage of some of these services to boost our content creation and better help clients meet their goals.

Trello

As a web-based project management application, Trello is another popular option for keeping track of content creation workflows. It provides a visual overview of tasks via various boards, cards and lists. It can be a little hectic before you know what you’re doing, but many teams do find a good productivity flow with the app.

For analytics:

When it’s time to see how your content is performing, you can utilise many of the same platforms you used to research topics and keywords in the beginning.

Google Analytics (our pick)

Is there anything Google can’t do for us? It’s a little unsettling, but the search giant is incredibly useful for content marketers. You can use Google Analytics to track and report social media and website traffic, offering your brand or clients insights on how their content is driving those visitors. The data also helps us measure conversion rates and make relevant changes to continually improve our content creation services.

Kissmetrics

Founded by Neil Patel, Kissmetrics is a customer intelligence platform that offers real-time data to help marketers better understand consumer behavior and drive higher levels of user engagement. Using behavioral analytics, Kissmetrics can help marketers track engaged users, landing page performance, conversion rates and more.

Parse.ly

This predictive analytics tool can track author and topic performance, measure audience attention and identify web trends. It helps marketers act on the topics and types of content that are driving the most audience engagement.

SEMrush (our pick)

SEMrush to the rescue again, with features like domain comparison, competitive analysis, brand monitoring, content analyser, position tracking and more. We use these insights to get an idea of what’s working and where we need to make improvements.

For social:

When you’re in charge of managing social media accounts for a company, your life becomes a whole lot easier when you enlist help from digital tools to plan calendars, schedule posts and create visuals.

Bannersnack

This free online banner creator makes it easy for social media teams to create professional-looking banner ads without needing to lean on a graphic designer. You can make them entirely custom or work with the platform’s pre-made templates to guide your creation. The tool also allows you to save time by making multiple banners of various sizes at once.

Biteable

Biteable will turn your brand into a video star in a flash. It allows you to create social videos ready for sharing in just minutes. With thousands of styles and templates to choose from, it’s easy to bring your vision to life and maintain your brand personality at the same time.

Canva

The fast-paced nature of social media makes it difficult to use graphic designers for every post. That’s why our social team takes advantage of Canva, which is a web-based, more simplified version of the programmes that professional designers use. You can create plenty of social graphics appropriately sized for each platform. However, the features, templates and libraries you’ll have access to will depend on if you use the paid or free version.

Crello

With a similar feel to Canva, this simple tool helps marketers quickly create designs for social posts, banners and ads. The platform will also automatically resize images to meet the requirements of various social media platforms.

HootSuite (our pick)

HootSuite is one of the industry’s best social media management platforms. You can use it to manage Twitter, Facebook, Pinterest, Instagram, LinkedIn, Google+ and YouTube profiles through scheduling posts, monitoring social conversations and tracking ROI.

Pablo

Pablo is another tool used to create visuals for social posts, especially for images with copy overlays. You can install the Pablo app on your browser, which allows you to highlight copy on your screen, send the phrase to Pablo and then pair it with an image. No more forgetting those perfect phrases or quotes! They’ll be ready to post in an engaging, visual way in just seconds. The app has its own Creative Commons library with plenty of images to choose from, and users can also upload their own photos.

Sprout Social (our pick)

On par with HootSuite, Sprout Social is another industry favourite.The social media management software features solutions like content planning and publishing, campaign and conversion management, post measurement and optimisation, social listening and more.

For writing:

While all writers add their own nuances to the process, there are some helping hands for topic generation and editing, as well as platform options for where the words will live as they begin to flow.

Google Docs (our pick)

If you’re still writing in Microsoft Word, it’s time to consider an upgrade that makes tracking document history and collaborating on edits a far more seamless process. Most of us on the editorial team write content in Google Docs before uploading the copy to our internal editing, delivery and tracking system. Doing so makes it easy to share the content with others on the team, and ensures we can access the copy whether we’re working in the office or remotely. We even deliver copy to some clients via Google Docs, which makes it easy for them to suggest changes to drafts and share them with our team.

Hemingway App

What would you give to get Ernest Hemingway’s opinion on your writing? As the namesake of this free online editing program, Hemingway App may be the closest you’re gonna get. The app reviews your writing to identify readability level, catch mistakes and suggest areas for improvement. It can pinpoint poor grammar, passive voice, hard-to-read sentences and more. Simply paste your copy into the app and it’ll go to town. While we use peer editing, some writers may choose to use this tool on their own accord before sending the copy to the assigned editor.

HubSpot Blog Ideas Generator (our pick)

This blog topic generator helps writers when they hit a wall and struggle to come up with new content ideas. Simply enter a few keywords you want to focus on, and the HubSpot Blog Ideas Generator will produce several titles and topics to spark inspiration. While you may not choose the exact title generated, it can be a helpful way to get the gears going again.

Unicheck

Authenticity is the name of the game, so make sure you haven’t borrowed a few too many of someone else’s words. This online plagiarism checker ensures your content is entirely original by scanning copy for unwanted similarities.

For images:

Visuals are key for engaging your target audience, but blurry, cheesy or clearly staged photos just won’t do. Use these tools to source and edit the top-quality imagery that will enhance your content.

Acorn

This image editor for macOS 10.11 and later is an optimal choice if you don’t want to use Photoshop to edit photography.

Adobe Photoshop (our pick)

This is the premiere tool for creating and editing images, making it the obvious choice for our in-house design and video teams.

GIPHY (our pick)

Remember all those GIFs we hilariously sprinkle into our blog posts? 99 percent of the time they come from GIPHY. It’s a free online library of every GIF imaginable. You simply search for the GIF you’re looking for, and when you find the winning one you can simply drag and drop.

On a somewhat related note: No one really knows the truth so I say pronounce GIF however makes you happy.

Pixabay

Pixabay is a community-based online library that offers over 1.6 million royalty-free stock photos and videos that are uploaded by the platform’s users. It’s a great option for those who don’t have the budget to pay for photography.

Pixlr Editor

This desktop photo app is the closest you can get to Photoshop in your browser. Pixlr Editor allows you to edit photos with a suspiciously similar editing interface to Photoshop, and includes filters, layers and masks for advanced editing purposes.

Shutterstock (our pick)

This library of over 200 million images is a top choice for stock photography. With such a varied and extensive selection, you have a good chance of finding exactly what you need for every piece of content.

Twenty20 (our pick)

When you want images that have a more authentic feel than classic stock imagery, Twenty20 is the place to go. The images have a more real-world aura with artsy touches that make them totally Instagram worthy. With millions of images to choose from, you’ll definitely get your money’s worth.

Unsplash

Unsplash is another resource for high-resolution stock photos with an eclectic array of collections to explore. Many of the images are even free to download and use in your content.

For design:

Infographics, eBooks, whitepapers, case studies and plenty of other content require professional formatting to truly drive results. Along with the aforementioned options for images, these tools help designers work their magic.

Adobe Creative Cloud (our pick)

Adobe is the leader in design software, and Creative Cloud (CC) is the package of creative apps that every graphic designer masters. CC is essentially a collection of the world’s best apps and services for video, design, photography and web content creation. With Photoshop, InDesign, Illustrator, Premiere, After Effects and other design programs, you can create the stellar, professionally designed content your audience is more likely to engage with.

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Canva

This online design program can do much more than social posts, making it a great resource for marketers who need visuals pronto. Plus, it’s more fitting for a beginner skill level when compared to Adobe CC.

Easel.ly

This simple infographic maker has plenty of pre-made templates to create infographics in a short amount of time. The free version offers access to only a limited selection of images and templates, so it may be worth registering for a pro account if you plan to make several infographics.

Infogram

If you need a faster turnaround or don’t have graphic designers on your team, you can use this visual content tool to create infographics, charts and data visualisations in minutes. There are plenty of templates and customisation options so you can create an original piece of content that still follows brand guidelines. As a free and intuitive platform, Infogram is especially ideal if Adobe’s monthly subscription cost is too high for your budget or if you’re working at a beginner skill level.

Skitch

Powered by Evernote, Skitch is a tool loved by many designers and visual learners. It allows you to easily take screenshots of your whole screen or designated portions of it, which is a super helpful feature for those working on a PC. You can then annotate screenshots and images with highlights, sketches, arrows and text when you need to brainstorm ideas or easily share your thoughts with other team members.

The Noun Project

Designers use this extensive library of icons to save time creating the illustrations themselves. The free account requires users to give credit to the icon creator or purchase the royalty-free version.

Venngage

This free infographic maker helps you create professional graphics in little time. You can choose from over 100 templates, add charts and visuals and then customise your design with your brand fonts and colors.

For video:

Videos are more powerful than static images, so you’ll want to make sure you have the tools to create such impactful content.

Adobe Creative Cloud (our pick)

Much like our in-house designers, our video team relies on several Abode programmes to produce such high-quality content. Photoshop is the go-to for image editing, while Premiere is the top choice for video editing. Illustrator, Photoshop and After Effects are great tools for creating motion graphics and Cinema works best for 3D animation.

Magisto

If you need a professional-quality video pronto, Magisto can help you create branded videos in no time. The video editor allows you to work with captions, themes, special effects, commercially licensed music and other features to create an original piece of video content.

RawShorts

Ideal for beginners, this online programme allows users to create video content in just one or two hours. RawShorts utilises AI to turn your text into an animated video that’s easy to share via social profiles or landing pages. There are a variety of pre-made templates, plus a drag-and-drop feature to easily insert text, images and other elements.

Wideo

This online video creation platform enables users to create, edit and share professional animated videos – even if they have zero experience in creating such content. There are pre-made templates to use for explainer videos, presentations, product promos and demos, brand stories and more.

For email:

When your content strategy involves email marketing, you’ll need to write stellar copy and create the right templates to deliver engaging content to inboxes on the reg.

BEE

BEE is a simple and quick way to design great-looking emails. The intuitive platform has drag-and-drop features, plus the end result looks great on mobile as well as web browsers.

Mailchimp (our pick)

This veteran email marketing service helps marketers create and distribute automated campaigns. You can choose the template that best suits your needs, and then customise the content with your own copy and images. Mailchimp also provides helpful data and success reports to help you track your email campaign.

Salesforce Pardot (our pick)

Pardot is a B2B marketing automation service that helps marketers create more leads and generate conversions. Among Pardot’s offerings is an intuitive email builder with automated engagement studios, optimised sending and personalised messaging to help marketers utilise email marketing to its fullest potential.

With a jam-packed toolbox, you’ll be ready to create content like the marketing hero you were born to be.

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gentleup · 6 years ago

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moversdevelopment · 6 years ago

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How to align your social media and SEO strategy

With the constant changes and Google updates due to algorithm modifications, digital marketing has become a dynamic pursuit of success. SEO, in particular, is transforming on a daily basis, making marketers adapt or get run over. And social media plays a large part in that challenging and vexing process. That is why you need to find a way to align your social media and SEO strategy. Luckily, there is more than one way to achieve this. Actually, there are several of them, some of which we will cover today.

How important is it to align social media and SEO strategy?

According to recent studies, the impact of social media can be quite influencing in the world of SEO. So much so that it falls under the top ten most important factors for movers’ SEO success. So, one might say that taking the time to make your social media efforts compatible with your SEO strategy can be a profitable solution for your moving business.

If you want your revenue and online influence to grow, you have to align your social media and SEO strategy.

5 tactics to help you put together your social media practice and SEO strategy

The aim of aligning your social media plan is to maximize brand exposure, which reinforces and boosts your SEO efforts in return. So, here are five ways to align your social media and SEO strategy:

1. Use proper keywords to create a framework for your social media plan

Blindly creating content and hoping for the best leads nowhere – this much is common for both social media and SEO. The prime tool in strengthening either is in the keywords you use. So, as long as you manage to align the keywords you use in your SEO strategy with the ones you push through social media, you will be just fine.

However, this is not as simple as it sounds. There is a matter of hitting the right note with your social media audiences. You need to examine the keywords your social media target groups react to first. Then, you need to decide which of those keywords to use to fulfill your SEO agenda. Only by finding the right match of keywords can you hope to align your social media and SEO strategy.

How do you align social media and SEO strategy in terms of keywords?

Make sure to align your social media keywords with your SEO target keywords.

One step at a time. You first need to create a list of social media keywords and match it with the SEO keywords. Identify the duplicates and synonyms and there you have it! The matches you find will easily likely match on several social media platforms:

Facebook

Instagram

Slideshare etc.

Next thing you know, you’ve multiplied the exposure of certain keywords. The only important thing to remember here is to remain vigilant in your social media efforts for your moving company. What this means is that you need to make sure to promote any new content you create on social media. But remember to do so by using the exact key phrase.

2. Ride the trends on social media with your SEO strategy

Social media is all about keeping up with current trends and making them work for you. You need to monitor the waves and act accordingly with advertising your moving company. There are tools such as TrendSpottr, Trendsmap, Nimble, BrandWatch, etc. that you can use to monitor current trends on social media. Using any of these will help you learn what your target audiences are looking for at a specific time. And you can then adapt your content accordingly to meet those expectations.

3. Integrate social media deeply into your website

With the number of mobile users continuing to expand, and the influence of social media continuing to grow, your responsive web design and SEO need to include social media elements. What this means is that you have to optimize your website to match social media standards, in terms of:

Adding social media profile badges on your homepage.

Having social media sharing buttons in your newsletter and email marketing.

Making sure that all your blog posts include share buttons for social media.

Including social media widgets to page sidebars.

Set up Google Authorship for contributors to align your social media with SEO strategy.

4. Drive your social media and SEO efforts through your blog activity

Use your blog to align your social media and SEO strategy

Leveraging the content you create on your website is an excellent way to ensure link-building. As you already know, unique and optimized content is the core of any SEO strategy. However, what you might have not been aware of is that it is also the top source of ROI for social media. The social signal that good content can send out can easily become incorporated into search engine algorithms and their valuation of your website.

So, if you want to align your social media and SEO strategy and increase engagement, you need to reinforce your blog with the following means:

The strongest and top-quality content you create has to go on social media in continuity. Use target keywords to streamline it early and don’t forget to take different approaches for each SM platform. If you are creative enough, you can repeat the promotion of any piece of content.

Enrich the blogs you publish with strong internal links.

Ensure a quality user experience for your readers in terms of website usability.

Use your blog to collaborate with other industries and businesses.

Navigate social media leads to your SEO and PPC landing pages.

5. Use metrics to measure success and align your social media and SEO strategy

It’s vital for you to monitor and analyze any approach you take in your digital marketing efforts. The more data you have, the easier it will be to choose the right course of action. So, make sure to note all leads and activity you get through social media platforms.

Volume is important, but don’t forget to examine the quality of leads as well. If you manage to align your social media and SEO efforts, your analytics will show it. And if something is still off, then you need to continue changing your approach until you hit gold.

The post How to align your social media and SEO strategy appeared first on Movers Development.

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filipeteimuraz · 6 years ago

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93 Content Marketing Tools You Need to Check Out in 2019

Content marketing is different these days.

You used to be able to publish blog posts on just about anything, and you’d get at least some traffic.

But now, you won’t get any.

Quality content marketing takes a lot of time and effort—there’s just no way around it.

But there are, of course, some marketers who accomplish more than others and in less time.

I’d like to see you become one of those efficient content marketers, if you’re not one already.

There are a few ways to become faster, and one of the best is to use tools.

There are a ton of tools out there—some good, some bad. Some save you time, but some may actually cost you time.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 93 different content marketing tools proven to increase reach, generate sales, boost traffic, and much more.

Here we go!

Content Discovery

#1. Quora – Quora was built on the premise of providing “the best answer to any question.”

Content marketers can use the popular social network to identify trends, communicate with others, and, most importantly, provide high quality answers to establish themselves as an authority on almost any subject.

#2. Reddit – What was once considered nothing more than an entertainment site, Reddit is now a “go to” service for content marketers.

With the right subject matter, a targeted strategy, and a bit of luck, your post has the potential to go viral. With more than 36 million user accounts and billions of comments, Reddit is the stuff content marketers dream about.

#3. Alltop – Are you seeking the most popular stories on a variety of topics? From business to technology to breaking news, you will find it all on Alltop. This can serve as ammunition for blog posts and give you an overall idea of what is hot.

#4. Feedly: One of the most popular techniques to come up with content ideas is to look at content being published on other popular blogs and then improve upon it or extend it.

What you might do is compile a list of blogs you really like and then visit them when you need to come up with a few ideas.

A huge waste of time.

Instead, use an RSS reader (Feedly is arguably the best), which allows you to collect all the posts published from multiple sources all in one place.

You can quickly scan the titles to see if any pique your interest and click through if you need to.

Once you add a bunch of sites to your new Feedly account, you’ll log in to a page like this:

If you visited those 7 blogs individually to find those posts, it would take at least a few minutes. Instead, it takes a few seconds.

That doesn’t sound like much, but it adds up over time.

To add a site to your account, type in a site name in the search bar:

That should bring up the site you’re looking for. Just click the little plus icon next to the blog name, and you’ll automatically have all its posts added to your feed as they’re published.

#5. TrendSpottr: If you’re able to create content on a trending topic before competitors do, it’s good not only for your reputation but also for getting a lot of extra traffic.

Spotting trends isn’t easy even if you’re an expert in the field.

This tool focuses on spotting trending content, hashtags, phrases, and even influencers before everyone else catches on.

You might not be the first, but you’ll be way ahead of most of your competition.

It’s a simple tool to use. You pick a search term, e.g., “content marketing,” and then a label inside the tool, e.g., “trending influencers.” The tool then finds the most trending users who post about that subject.

Use the tool to build relationships with up and comers and to create content around trending phrases and hashtags.

#6. Google Keyword Planner – Which keywords get the most traffic? Which keywords are best for a PPC campaign? Answering these questions is simple with the help of the Google Keyword Planner.

Use this tool to view keyword ideas, cost per click data, and more.

Before you create a blog post, for instance, you need to know which keywords to target. Google Keyword Planner can help you identify keywords that will drive more traffic to your website.

Content Distribution

#7. Buffer – The Buffer tagline says it all: “A better way to share on social media.”

Content marketing in 2016 means being active on social media. When time is tight, use Buffer to schedule posts across a variety of networks, including Twitter, Facebook, and LinkedIn. With this tool on your side, distributing social media posts is fast, efficient, and effective.

#8. Hootsuite – Much the same as Buffer, Hootsuite is a social media management dashboard. With 10+ million professionals using the service, it has to be doing something right.

Hootsuite connects with more than 35 social media platforms, allowing you to distribute social media content more efficiently. The days of visiting each social site to create updates is gone.

#9. SlideShare – Even if you consider PowerPoint presentations a thing of the past, SlideShare will change the way you feel about slide presentations.

Use the service to promote a product, service, new release, or anything else you want to share with the world. It gives you the opportunity to share high quality content in a visually appealing manner, all on a website that is extremely popular.

#10. PRWeb – When it comes to online press release services, PRWeb is king of the hill. With the right package, you can get your release in front of 25,000+ journalists and more than 250,000 email subscribers. Press release distribution is not dead. With PRWeb, it is alive and well.

#11. BuzzStream – This tool could fit under a few categories, as it’s one of the most powerful and advanced you will find. It can be used for everything, including conducting outreach, contacting influencers, and managing relationships.

Its main goal is to save you time by helping you find contact information and send emails in bulk.

To start with, you can add domains or people to the tool that you’d like to connect with.

Then, the tool will find as much contact information as possible so that you can choose from the different options.

Then, you can select as many of those contacts as you’d like and pick a template (that you create) to send them. The tool will automatically fill in details like name and site name if you include it in the template.

Finally, it’s created mainly for marketers, so it has a few nice features like being able to set the stage of your relationships.

This helps you keep track of the people you shouldn’t contact again, those you need to contact, and those you might want to follow up with.

Finally, there’s another really cool aspect of the tool.

It integrates right into your browser. That means you can automatically pull all the information on any page you come across. Next, you can import these pages into your BuzzStream account, and it will begin pulling additional contact information.

There are many sites that this is useful for; one of them is BuzzSumo (which we’ll look at later in this post).

You can do a search on BuzzSumo to find popular content and then import all those popular websites into an outreach campaign.

If you’ve ever done an outreach campaign from scratch, you can understand how this tool will save you several hours per week.

Analytics

#12. Google Analytics – It’s hard to go wrong with Google Analytics since it’s one of the top free analytics tools. You don’t need much knowledge to understand how this tool can improve your business.

Content marketing success is based largely on data. And data is what you get when you rely on Google Analytics.

#13. Dasheroo – A newcomer to the business dashboard space, Dasheroo is a free tool that allows users to track KPIs spanning a variety of platforms and apps.

Dasheroo integrates with many of the tools you use as a content marketer such as Twitter, Facebook, LinkedIn, Shopify, MailChimp, and many more.

In simple terms, Dasheroo imports all your data into a super-attractive dashboard. You can forget about opening multiple tabs and dealing with a crazy number of logins. Everything is in one place.

#14. SimpleReach – With a focus on content measurement and distribution, SimpleReach is a must for content marketers.

After you create killer content, use this tool to get your content in front of your target audience. By “bridging the gap between measurement and distribution,” you can better measure performance and optimize content reach.

#15. Zuum – You aren’t the only person in your space focused on content marketing. Regardless of your niche, you will have plenty of competition. Zuum is a tool to help you outdo the competition at every turn.

Here is what it can do for you: compare your social media efforts to that of your competition’s, pinpoint your competitor’s top campaigns, and identify on whom (influencers) they are relying to amplify their message.

Influencer Marketing Tools

#16. Traackr – “Influence marketing” is a buzz phrase you don’t want to ignore. The same holds true for this content marketing tool.

Traackr does more than just help you identify influencers in your niche. As an “Influencer Management Platform,” it also allows you to manage relationships and track their impact on your business.

#17. Kred – Kred was designed with the idea of connecting people with social media influencers. To go along with identifying influencers, Kred helps you boost your social media standing.

Social Media

#18. Quuu – Time is money, right? If you believe this to be true, Quuu is the tool for you. By putting your social media marketing on autopilot, you have more time for other areas of your business. All the while, you can rest easy knowing that your social media strategy is in good hands.

You start by selecting categories relevant to your business. From there, hand-curated content is sent to your Buffer account (see #5 above). Finally, you can manually edit the posts, if you desire, before they are scheduled or published.

#19. Tweepi – Content marketing and Twitter go hand in hand. The problem with this is that Twitter management can eat up many hours of your day. Tweepi protects against this by helping you “make sense of your Twitter account.”

You can find users, interact with influencers, and use a variety of tools to get noticed.

#20. Tweriod – Is there anything worse than finding out that nobody is paying attention to your tweets as you tweet away? Tweriod protects against this by determining the best time for your business to tweet.

After you run a report, you will know which days and times to tweet. This ensures that more people see your content, thus increasing the chance of engagement.

Tweriod is a simple tool that churns out serious data.

#21. Narrow.io – This is a new tool, but it seems to have a lot going for it, which is why it’s on this list.

I haven’t used it extensively myself, but others have reported being able to use it to grow their Twitter followings up to 2,160% faster.

The tool has one goal: get you more Twitter followers.

What sets it apart from all the other tools that have the same goal is a slightly more sophisticated algorithm.

You can find users who might be interested in your business by searching for relevant keywords and hashtags.

With this information, the tool will create an audience you can target.

Then, Narrow will follow those users and even favorite relevant tweets.

If those people don’t follow you back, Narrow will unfollow them automatically.

There is a risk: Using tools to automatically follow and unfollow people could get your account suspended. However, you can lower your risk by not being very aggressive.

Additionally, the creators of the tool claim that they have actual people manually doing the following and unfollowing, which may circumvent the rules. Just remember that there is still probably some risk.

Also keep in mind that there are no free accounts. You can get a 7-day free trial, but then you’ll have to shift to a paid account.

#22. Tweetdeck – This final Twitter tool is actually offered by Twitter itself.

It’s a great tool to monitor your Twitter activity all at once, similarly to HootSuite.

You can have as many columns as you’d like, but you’ll probably only want 4-5 so that they all fit on your screen at once.

You can remove any of them at any time and add new ones by clicking the “add column” button on the left sidebar:

There are a ton to choose from, so you can really customize it to stay updated on the parts of Twitter you care about.

In addition, you can send tweets right from the tool and even schedule them beforehand (although other tools are easier if you need this function often):

How does this factor into your promotion?

First, you’ll want to tweet out your content to your followers, and not just once, but multiple times over the following few weeks and even a few times sporadically after that.

It’s nice to be able to schedule all of these activities at once, which you can do with TweetDeck.

The other side is monitoring. There are a few ways you can use this tool to your advantage.

The first is by monitoring tweets of your content. If someone is nice enough to share it, you’ll want to favorite it, retweet it, or reply to it. In addition, you can connect with any of that user’s followers who liked it as well.

Another great way to use it is to set up a search column for a main term in your content.

For example, I would set one up for “content promotion tools” if I was promoting this article. Then, when someone tweeted asking or saying something about some good promotion tools, I could reply with a link to this post.

#23. Image Sharer plugin – The last tool in this section is a plugin by SumoMe.

Including images in your social media posts automatically makes them more successful. People are attracted to images and are likely to share them.

This plugin makes it easy for your blog readers to share your pictures on their favorite image-based social networks.

Once you install and activate the SumoMe image sharer plugin, all of your images will have sharing buttons added to them (you get to pick which networks you want displayed):

When a visitor clicks one of the buttons, a pop-up for that network will open, which will let them make a post that includes the link to the page and the image selected.

Not only does this make it easier for your own readers to share your content but it also guarantees that you will get more traffic from those shares (since the images get more attention).

Image and Video Creation

#24. Meme Generator – You don’t have to be serious all the time. There is a time and place for fun, and when you are ready to have it, you can use this free tool to create a killer meme.

Search popular memes, or create your own. This tool is fun to use, and if done right, your meme can yield some serious results on social media.

#25. Visual.ly – By now, you probably understand why infographics are so effective. What you may not understand is how to create one.

Visual.ly takes all the work out of the process. You can hand off the creation to a third party, allowing you to focus on content marketing techniques that better suit your skill set.

#26. PowToon – An animated video or presentation could be the type of content that puts your business on the map. Share it on social media as a standalone clip, or add it to a blog post. Whatever you choose, you know that an animated video will provide a unique experience.

With drag and drop templates, you can create a captivating and engaging message in 20 minutes or less.

#27. Magisto – There used to be a time when making a movie to promote your company, product, or service was an expensive endeavor. Not anymore. Magisto allows you to turn your photos and videos into professional videos you will be proud to share with the world.

Choose from a variety of themes, select your music, and customize it as you go. The final result is a video that will give your content marketing strategy a shot in the arm.

#28. Animoto – If you need a high quality, professional video to “share what matters most,” Animoto could be the answer.

More than 13 million customers have fallen in love with the Animoto’s three-step process:

Choose a style and song.

Customize your video using text, photos, and videos.

Produce, and share with your audience.

#29. Easel.ly – Creating images is one of the most time-consuming and expensive parts of creating great content.

Great images can turn good content into amazing content.

Easel.ly is a tool that allows even the design-challenged like me to create some fairly attractive infographics.

Of course, they don’t compare to the ones I get designed for hundreds of dollars, but if you need a decent infographic on a budget, give this tool a try.

To use it, create an account and then select a free template:

Next, you can click on any main element and change the text and alignment and even add shapes and backgrounds to it:

It’s designed to be as simple as possible, and you’ll have it figured out after using it for a few minutes.

#30. Canva – This is another tool that can help you create great images without needing a great designer.

Most of the time, you don’t need a full infographic, just small images for your content to make it more attractive. That’s where Canva comes in.

The tool has several different templates to choose from for social media posts, blog posts, and more:

You can also create an image with custom dimensions.

Depending on which template you choose, there will be different templates available in the “layouts” tab:

The canvas on the right is fully editable. You just click and drag, or click and type.

You can create great-looking images under 5 minutes—once you get good with Canva.

Automation

#31. Nutshell – Some may not consider Nutshell a content marketing tool, but once you dig deeper, you will see what it can do.

Nutshell is more than your basic CRM software. It brings a lot to the table, including tools for collecting data in one place, automation features for reporting and lead distribution, and features to nurture and develop relationships at all stages of the sales cycle.

#32. Pardot – A lead management tool that never disappoints, Pardot (by Salesforce) focuses its efforts on B2B marketing automation.

If you need to automate some of your marketing to free up time, this tool has a lot to offer. It gives you everything you need to excel, including:

Tools for generating leads.

Option to create custom and targeted emails.

Ability to calculate return on investment.

#33. Marketo – Marketo is all about one word: integration.

It brings together your content, email, social media efforts, and more, allowing you to target the best leads, create content specifically for your target audience, and measure performance.

It may not be the best tool for beginning content marketers, but for those who are more advanced and those who want to combine content marketing with other strategies, it is a reliable solution.

#34. Right On Interactive – An advanced marketing tool that uses customer lifecycle mapping to help you understand where a prospect fits into the sales funnel.

This automation software can be integrated with many of your content marketing tasks, such as email and social media marketing.

#35. Silverpop – More than 5,000 brands use this marketing tool to bring together all aspects of their marketing programs.

It offers many solutions to users, including an email marketing platform allowing for the simple creation and distribution of personal, relevant messages.

#36. Route – You can generate as many leads as you want, but you won’t feel good about yourself until some of them turn into customers.

Route begins to track people as soon as they land on your website. Once the tool identifies them, you can use it to provide valuable content, follow up, and move the sales process forward. Think of this tool as your personal assistant, helping you better understand how visitors interact with your website.

#37. Salesforce – Quite possibly the biggest brand on this list, Salesforce has long been known as the number one CRM solution in the world.

Although the tool has many sales components, it also has plenty of marketing tools that deserve your attention. For instance, you can provide a better social experience for your audience by using Salesforce to engage with them on a personal level.

#38. IFTTT – An interesting name for an interesting tool. IFTTT makes it easy for web applications and platforms to work together.

Given that the tool is compatible with nearly 300 “channels,” it won’t be long before you find a way to complement your content marketing efforts with this tool.

#39. Optimizely – With Optimizely, you can “test, personalize, and optimize” your website. Doing so helps increase conversions, thus improving your content marketing ROI.

With a code-free visual editor, ROI data generated in real time, and best-in-class integrations, this tool will fit in nicely with any and every content marketing strategy.

#40. Wootric – To understand Wootric, you must first become familiar with its tagline: “Wootric is the Net Promoter Score platform for boosting customer happiness.”

Here’s what it can do from a marketing perspective:

Data-driven approach.

Tools that allow for easy follow-up with promoters.

Targeted campaigns to convert consumers who like your product or service into loyal customers.

#41. Act-on – This marketing platform is a beginning-to-end solution, providing management for the entire lead-to-revenue lifecycle.

Generating leads through content marketing is a great start, but what matters most is converting these people into paying customers. From attracting prospects to building relationships, Act-on will provide you with the help you need.

#42. Zapier – With Zapier, you can connect the apps you use the most, automate a variety of tasks, and dig deep into all sorts of data.

For example, you can set up a “Zap” that does the following: shares all new tweets from a Twitter list in Slack.

With 400+ supported apps, there isn’t much that Zapier can’t handle.

#43. HubSpot – HubSpot has quickly become one of the top brands in the inbound marketing game. Given how much this tool has to offer, it would be impossible to explain all the details associated with HubSpot marketing software.

Visit this page to take a product tour as this will give you a clear understanding of what the software can do for you.

HubSpot has tools for every marketing task imaginable, including:

Blogging

SEO

Social media

Lead management

Landing pages

Analytics

#44. Cision – With 100,000 customers, you know Cision is doing something right. Cision provides a variety of software solutions, covering areas such as content marketing, media monitoring, and press release distribution.

With its content marketing component, for example, you get help with all aspects of content creation, content amplification, and results measurement.

Content Writing Tools

#45. Contently – Do you have dreams of scaling your content marketing strategy? This is where Contently excels. With this award-winning platform, you will get all the help you need in creating, distributing, and optimizing content.

Best yet, you can create and manage all your content in one place, ensuring that your entire team is on the same page.

Contently also has an advanced analytics tool that tells you what to do next, allowing you to get every last bit of juice from your content.

#46. NewsCred – NewsCred is a unique platform that helps your brand “grow with efficiency, agility and scale.”

For those who require help with content creation, NewsCred can solve this problem. With a large network of creators, you can leave the content writing to somebody else.

#47. Textbroker – Textbroker considers itself a leading content writing service, and there are many reasons to give the service a try.

With a self-service platform, you are in charge of the content creation process from beginning to end, despite the fact that you will never write a single word. You can also decide on the level of quality, which corresponds with the price you will pay.

You can’t succeed in content marketing if you don’t have access to quality content. Textbroker helps many marketers attack this issue.

#48. Hemingway Editor – Great content needs to be well written.

“Well written” can mean a lot of different things:

Good grammar

Proper spelling

Easy to read

This tool can help you with all of them.

To use it, paste your text, and the tool will indicate your mistakes by highlighting them in different colors:

Here’s an excerpt from my Beginner’s Guide to Online Marketing, and you can see that it’s not perfect.

While there aren’t any huge mistakes (no red), there are areas for improvement (in yellow and blue).

I re-wrote those sentences until the tool indicated that the problems were fixed, as shown below:

The reading grade level went from 8 to 7, which is generally a good thing. In addition, it got more concise, going from 189 words to 171 (almost a 10% reduction).

#49. Readability Test Tool – An interesting tool that tests the readability of any web page. You can test by URL or by direct input. Either way, the results are helpful.

This tool takes into consideration a variety of readability indicators, including Flesch Kincaid Reading Ease, Gunning Fog Score, and the Coleman Liau Index.

If your content has a low readability score, it’s time to revamp it.

Organization

#50. Trello – Trello is a free project management tool. It’s built to be used by teams, but it is also useful for keeping your personal work organized.

It allows you to create “boards,” almost like one of those cork boards that people hang on walls, and then to create “cards” for them.

Create one board for each main thing you want to keep organized. For example, you might have one for your content schedule (with cards for content published, upcoming content, and content ideas) and another one for your promotional work.

On each board, you can create as many lists as you’d like and add cards to each of those lists. Here’s what a board for content ideas might look like:

You can edit the cards as well as drag and drop them from list to list.

Finally, it helps keep you organized by sending you reminders before the due date.

One more feature that you might want to use is the “add members” option, which can be found in the menu of any board.

Members can be assigned to particular cards so that they get notified of changes and due dates.

#51. Basecamp – It doesn’t matter whether you are managing a project or group, Basecamp gives you the tools you need to succeed.

For instance, content marketers use Basecamp to manage outreach projects. It keeps everyone involved on the same page, ensuring that nobody steps on another person’s toes.

Something else to note: Basecamp 3, complete with an all-new interface, was released in late 2015.

#52. Google Calendar – Content marketing success, in large part, depends on your ability to stay organized and complete tasks on time.

Google Calendar is a free tool that makes it easy to keep track of important events and tasks related to your content strategy. Share the calendar with anybody who needs access, from coworkers to clients.

#53. MindNode – Mind mapping can go one of two ways. It can lead you towards a great idea, or it can cause an extreme sense of frustration. If you often find yourself in the latter group, MindNode can help.

The MindNode app provides a visual representation of your ideas, allowing you to better map out your brainstorming process and eventually take action.

How many times have you forgotten a great idea for a blog post? How many times has analysis paralysis slowed you down? This is no longer a concern thanks to MindNode.

#54. Asana – Make no bones about it, Asana has one goal: to help you keep your projects on track.

It doesn’t matter if you are a team of one or 100, every project needs to move through the pipeline in an efficient manner.

Trusted by Harvard University, Major League Baseball, and Uber, Asana makes this possible by providing tools that track projects from beginning to end.

#55. Evernote – If you have trouble with your memory, no matter the reason, Evernote can be your sidekick. This nifty tool is one of the top organizational platforms around, used by many who want to remember everything associated with their business.

Use Evernote to list blog post ideas, brainstorm your next steps, keep an editorial calendar, and share your thoughts with others.

#56. Wunderlist – Planning is a big part of any content marketing strategy. You plan when to write your next blog post; you plan when to publish it; and you plan your outreach strategy. You get the point.

Wunderlist has many features to simplify your life as a content marketer, including setting reminders to write a blog post and sharing lists with a business partner.

General Content Tools

#57. BuzzSumo – Reading the BuzzSumo tagline will get you excited:

“Analyze what content performs best for any topic or competitor.”

Enter any topic or domain into the search box, and let BuzzSumo do the rest. Within seconds, you will be presented with the most shared content on any topic, including a breakdown by social platform. You can even view the backlinks generated by each post.

Use it for yourself, and/or use it to track the competition. It’s by far one of the most trusted and relied upon tools by content marketers.

#58. Help a Reporter Out (HARO) – If you need a quote for an upcoming blog post (or another piece of content), HARO helps you connect with journalists.

You can also use the service to get featured in a variety of publications. Sign up as an expert, and you will soon be presented with opportunities to share your knowledge to enhance your personal brand and authority.

#59. Google Drive – The more content you produce, the more content you need to store. You don’t want to lose any of it, which is why Google Drive is so popular.

Content marketers use Google Drive to save and share content. As a free cloud storage provider, this tool has a place in your toolbox!

#60. iSpionage – There are times when content marketing is more about the competition than yourself. With iSpionage, you can unearth your competitors’ PPC strategy.

iSpionage positions itself as the “only competitive intelligence tool that monitors the entire conversion funnel.”

If you want to examine the inner workings of your competition, with a close eye on paid advertising, this tool can help you do just that. You might just uncover a strategy that could boost your business.

#61. Pocket – There will be times when you come across a story that you want to revisit later only to forget all about it.

Pocket protects against this, providing a way to discover and save any story of interest. Compatible with more than 300 apps, this tool will save any resource for you for your future use.

Email Marketing

#62. Aweber – Affordable. Easy to use. Full of features. These are just a few of the words and phrases that describe the Aweber email marketing platform.

If you want to do email marketing the right way, Aweber won’t let you down. An industry leader in deliverability and mobile tools, this platform will help you, as a content marketer, to achieve great results.

#63. MailChimp – Don’t let the name fool you. There is no monkeying around when you use this email marketing solution.

MailChimp has one goal and one goal only: to help customers “send better email.”

The company boasts more than 10 million users who send approximately 600 million emails every day. It’s impossible to list all the benefits and features of this email platform, but its flexibility deserves a special mention.

Regardless of industry, size, or personal style, MailChimp is designed to help marketers send better emails.

#64. GetResponse – Another email marketing platform, GetResponse attracts customers based on the premise that its solution is the “easiest” in the world.

GetResponse has 350,000 customers spanning 182 countries. Every month, these customers engage with more than 1 billion subscribers via email.

One of the primary benefits of GetResponse is a feature list for both beginners and expert email marketers.

#65. VerticalResponse – Are you interested in a tool that can combine your email marketing with your social media marketing? VerticalResponse does just that.

It is designed to help users create, send, and track emails and social media updates across every type of device.

With 15 years of experience in the business and more than 1 million customers, VerticalResponse is doing something right. It may be time to find out what.

#66. iContact – With a focus on small and medium sized businesses, iContact provides a variety of tools for email marketing success.

All forms of content marketing are judged by results. And with iContact’s results-oriented features, you will feel comfortable with the path you are following.

#67. Constant Contact – You have seen the commercials. You may even know a few people using Constant Contact for their email marketing. But until you try it yourself, you will never truly understand what it offers.

With easy to use features, including customizable templates, the tool can help anybody looking for help with email marketing to get started.

The company has positioned itself as the email marketing solution for anybody and everybody, which has turned it into a billion dollar company with customers all over the world.

That’s why I’ve hand-picked 22 of the best Gmail plugins that will help you clean up your inbox (and keep it clean), send emails that get opened more, and increase your email productivity.

You won’t and shouldn’t install them all, but I bet you can find at least a few that will make a significant difference in the results of your emailing efforts.

#68. Nimble – Nimble solves a big problem of keeping track of everything you know about a contact.

Plus, it can save you a ton of time.

The tool has a few really useful features.

The main one is the “contact record” function. When you add a contact to the tool, it will pull up any easily findable information on that contact (like social media profiles on all the big networks):

You can go into any individual contact at any time and see all their social profiles as well as the information collected.

On top of that, it functions almost as a typical CRM (customer relationship management) tool by allowing you to add tasks for a person (for you or your team) and to keep track of your past communications with them.

One of the most useful parts of all this is that the tool actually draws information from all of those social profiles and somehow cuts out a lot of the redundant information. You end up with a really concise and useful profile of each contact:

#69. FollowUpThen – When you start sending (and receiving) hundreds of emails in a short time period, things get hectic—fast.

At first, you might be able to keep your inbox fairly clean, but as soon as you don’t respond to a few right away, they start to build up.

This tool is the solution to that and a really simple way to keep your inbox clean so that you don’t miss important messages and are not stressed out.

Here’s how it works:

When you don’t want to deal with an email right away, for whatever reason, you simply forward it to an email address controlled by the tool.

There are tons that you can choose from. But here are some examples:

[email protected]

[email protected] (3 months)

[email protected]

All you do is send the email to one of those addresses, and it will resend you that original email when you’ve specified.

Keep in mind that you could also BCC one of these addresses when you send out an email if you want to make sure that you follow up with the recipient.

Here’s an example of it in action.

Let’s say you get an email from me about a new post. You’re super excited (right?), but you just don’t have the time to read the post right now.

Instead of letting it wait around in your inbox, possibly forgetting about it, you forward it to “[email protected]”.

Now, you can clear the email from your inbox and know that it will be back in three days when you’ll have more time.

Gmail Plugins

#70. Boomerang – Use it to schedule emails or remind you to send an email at a specific time.

Boomerang solves all sorts of common problems for content marketers.

Do you ever want to respond to an email, but not right away? For example, maybe you need to send an invoice in a week.

Boomerang lets you schedule when your email needs to go out. Here’s how you do it:

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Once you send the email, you don’t have to worry about remembering to do it later, and it doesn’t clutter up your inbox.

One other great reason to use the scheduling feature is for your link outreach campaigns. Emailing someone at 2 AM is a surefire way to get your email buried under the rest of someone’s morning email.

MailChimp found that the highest email open rates occur between 8 AM and 5 PM.

When sending emails to someone you don’t know well, schedule them to be sent during this window to maximize your chances of them being read.

While the plugin has a few other features, the next most useful one reflects why the plugin named Boomerang in the first place.

Sometimes, you can’t respond to an email right away even if you’d like to. You could be waiting for some results or for responses from other members of your team on a project.

So if someone, say a client, sends you an email asking for an update at the start of the day, you can “boomerang” the email to make it disappear from your inbox—for now—and show up at a later time marked “unread.”

This will prevent emails from being buried and forgotten. Here’s how simple it is:

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#71. FollowupCC – Sometimes we mean to follow up with someone, but forget to. This plugin gives you the choice to set a follow-up date when you are sending/replying to an email.

If you haven’t heard back from your recipient, you’ll get a new email in that thread reminding you to follow up.

There’s another feature that made it hard to categorize this plugin. When you send emails, you have the option of tracking who’s looking at the email. The results can be seen in a sidebar as shown below:

When it comes to sales, only 2% of sales actually occur on the first contact. Eighty percent occur after the fifth contact.

Even if you’re not directly involved in the sales process, you likely use email to build relationships and work with people. If you don’t ever follow up, chances are that you’ve lost a lot of business (and profit) because your emails were simply forgotten or buried.

Considering how little it takes to send a follow-up (especially with a plugin), the results are definitely worth your effort.

Give it a try—start following up regularly when you don’t hear back from a contact. I think you’ll be pleasantly surprised with the results over time.

#72. Yet Another Mail Merge – Mail merges may have fallen out of fashion over the years, but in some situations they are still handy.

A mail merge, for those of you not familiar with the term, allows you to input contact information such as name, email address, and anything else you’d like into a spreadsheet. You can then send an email to all these addresses at the same time, complete with personalization.

Here’s how Yet Another Mail Merge works using a Google Sheet (spreadsheet) and your Gmail account:

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#73. WiseStamp – Create an email signature that stands out. If you’ve ever emailed me, you know that I have a pretty unique signature at the end of all my emails:

A good email signature is a great personal branding opportunity. It’s a chance to stand out while also communicating important information without any extra effort.

If you have a really high volume of emails, adding a line like mine to your signature will significantly cut down on the number of emails people send you. In addition, it saves you from people thinking that you’re rude because of your short replies due to time constraints.

WiseStamp allows you to create a custom signature for your emails. You can include a picture, links to social profiles or websites, phone numbers, and any message you want—the sky’s the limit.

#74. Yesware – When you send an email, all you need to do is check the box beside “Track” at the bottom. Yesware will track all future actions your recipient takes with your email.

You have two types of ways to view the results of tracking. There’s a limited collapsible panel above your inbox that you can use to view the most recent email data, or you can dig into detailed reports on the Yesware website.

In the detailed reports, you can analyze your results for all the major metrics such as clicks and opens.

If you’re running an email outreach campaign, chances are you’ll be emailing hundreds of people with similar subject lines.

By creating a few variations of your subject line, you can split test which one gets the most opens and positive responses. Take the winner as your new default, and then begin a new test during your next campaign.

Finally, Yesware also lets you create and save email templates. If you find yourself sending a lot of similar emails, just create a template and insert it into your next blank email. This feature can save you a lot of time during email outreach campaigns.

#75. BananaTag – This plugin is very similar to Yesware. Just click the tag option at the bottom of any email, and you will be able to see exactly when and who is opening it later on.

The analytics are also very solid, allowing you to examine your email open rate over time and improve it through experimentation.

One final note: they’ve also released a beta tool that allows you to schedule sending emails, which may eliminate the need for an extra plugin.

#76. ToutApp – This plugin is a little more robust and meant for a team use. It features similar tracking capabilities as the other plugins in this section, e.g., email opens, interactions (clicks/downloads), and replies.

ToutApp also features easy to save and use templates, which can speed up any repetitive outreach efforts.

I’d say the biggest difference between ToutApp and the other plugins in this category is that ToutApp focuses on tracking by the person rather than the email. This is a major benefit if you communicate with certain people over and over again and really want to learn which emails they respond to best.

Finally, note that ToutApp is exclusively a paid one. While they offer a 14-day free trial, there is no free level. It’s meant more for teams and professional marketers rather than those that are relatively new to the field.

#77. Streak – Unlike most other CRM tools, Streak is specifically designed for Gmail, which gives it an advantage over many of the best-known CRM companies.

It features a lightweight dashboard that’s built right into Gmail. You can color-code prospects as they move through each stage in your funnel.

The big reason a CRM like this is helpful is that it takes a complex set of data and puts it on an easy to see chart/spreadsheet. Even with several leads at different stages in your funnel, you won’t forget to follow up with anyone.

And while this is typically meant for sales, there’s no reason why you can’t use a similar process for building relationships with influencers.

In addition to having standard CRM features, Streak also gives you other basic business tools that you might be interested in such as:

email support (customer service)

project development

fundraising

bug tracking

#78. WORKetc CRM – This is another highly rated CRM plugin for Gmail. It’s not as pretty as its competitors, but it performs well.

This CRM plugin is designed for teams, and it excels in that area. In addition, it has great built-in features for project management and billing, which is a huge asset for certain businesses.

Instead of being built right into Gmail, it syncs with Gmail. Sometimes this is inconvenient, but it can be beneficial if you’re working with outside docs and calendars that you want to sync up.

Here’s a more in-depth video of its features:

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#79. ProsperWorks (formerly Strideapp) – Recognize the handsome guy on the homepage? That’s the startup I was talking about earlier. It’s another Google App designed for Gmail users (rather than a poor adaptation of an app).

It is simpler than some of the alternatives, but that’s also a good thing for anyone looking for a lightweight CRM. It is a CRM tool, and it does CRM well. And while it syncs with your Google calendar, contacts, etc., it doesn’t try to handle billing or project development.

Obviously, I’m biased, so let me instead copy part of a review from a user:

“[Where] The extension really SHINES are the task management features. There are so many situations where several of us are involved in working on different activities for one prospect that are all tied together. It eliminated ugly spreadsheet pipelines, strings of forwarded emails, and hours spent searching/coordinating things.”

You’ll get a standard sidebar when in Gmail, showing you your contact history and profile:

#80. Discoverly – One of the first major competitors to Rapportive was Discoverly. It has a lot of features similar to the original Rapportive.

You’ll see the sidebar widget on the right side as usual, and it contains links to the displayed contact’s profiles on popular social networks, such as Facebook and Twitter as well as information about connections (friends) and some recent activity.

It’s fairly simple, but that’s the appeal.

#81. Full Contact – This is one of the latest rising competitors to the now crowded space of contact profiling widgets.

It also features a fairly simple but very attractive design. On the main panel, the social activity is downplayed in favor of other information. While there are links to social networks (small logos), there is a lot of space dedicated to allowing you to add tags or notes to a contact.

In addition, it clearly displays your contact’s location and time zone, which can be very handy when scheduling emails. If you want to see recent social activity, you simply click on the social tab at the bottom of the widget.

The most important thing is that it seems to be one of the most reliable plugins currently when it comes to finding contact information, which is the biggest challenge for plugins in this area.

#82. Unroll.me – How many emails from other marketers do you end up deleting 90% of the time after glancing at them for a few seconds?

It’s normal to sign up for email lists. You might do it because you’re actually a fan of someone’s work or you just want to see what they’re up to. But over time, you’re likely to find yourself on a lot of lists that end up overwhelming you and your inbox.

The point of Unroll.me is to consolidate all the messages that you do want to read into one easy-to-read email per day.

You can also easily go down the list of your current subscriptions and unsubscribe from any lists you don’t want to be on with one click. Sure, this will take you a few minutes now, but it’ll save you hours over the long run.

#83. Assistant.to – Ever get sick of trying to find a meeting time that works for both you and the other party? To help you with this task, this plugin is the best free plugin out there for you.

This plugin integrates with your Google Calendar to let you easily select free time in the upcoming days that you could use for meetings.

In the actual email you’re sending, you enter the length of time required for the meeting, then click on the free time in your calendar. The plugin formats the different time options so that your recipient can just click on a time that works for them, and the meeting will be automatically set.

#84. ActiveInbox – While some of us are better or worse than others, most people procrastinate until a deadline comes up. This plugin was created to deal with that problem.

You can go through a large batch of emails and assign them both a priority and a due date. They will be arranged in a logical order so that you can deal with them most efficiently.

One caveat: There’s a free trial, but after that, it’s a paid tool (a few dollars a month). You should know by the end of the trial if the tool is worth paying for.

#85. AwayFind – Put your hand up if you’re constantly checking your email throughout the day. Almost everyone does.

It’s obviously a huge waste of time and distracts you from doing actual work that produces value.

This plugin was created so that you could stop checking your inbox without worrying about missing anything important.

You create filters with it so that if a certain person sends you a message within a certain time frame, you will get a phone call or text to your cell phone with the text of the email.

This way, you’ll still get emails you want to read immediately within the time frame you want, but the less important stuff will wait for you until later.

#86. Taskforce – Taskforce is a really handy to-do list that you can edit on the fly in Gmail.

This saves you from having to record things that you need to do in another spreadsheet or text file. In the case that you don’t write down tasks in the first place, this saves you from continually having to search for and open emails.

Additionally, you can add people to specific tasks. When you finish the task, they’ll get an email update.

Blogging

#87. WordPress – It’s not possible to have a list of the top content marketing tools without mentioning WordPress.

There are tens of millions of websites running on the WordPress content management system. This includes top brands such as TechCrunch, The New Yorker, and BBC America.

Even if you have no knowledge of blogging, you can set up a free WordPress website within minutes. From there, sharing your content with the world is a cinch.

For many brands, their WordPress-driven blogs are the basis for their entire content marketing strategies.

#88. Yoast – Content marketing and website optimization go together like peanut butter and jelly. Yoast provides a variety of WordPress plugins that help users optimize their blogs.

Google Analytics by Yoast and the Yoast SEO plugin have been downloaded tens of millions of times.

If you have a WordPress-powered website, Yoast plugins can help you from an optimization point of view.

Stay focused on your task

The tools here will help you focus like a laser.

#89. StayFocused – The name of this tool gives away its use. It’s a free Chrome plugin that allows you to block distracting websites.

Once you install it, go into its settings and choose which sites you’d like to block:

You can choose the “nuclear option,” which blocks all websites for the time period you specify.

Or you can add a few websites that waste most of your time to your “blocked sites” list.

#90. Tomato Timer – There are many productivity techniques you can use to stay focused. One of the most well-known is called the pomodoro technique.

The basic idea is to break up your work into 25-minute periods with 5-minute breaks in between.

It’s a short enough time that you won’t feel too fatigued, but long enough that you maximize the amount of work you can do.

This is a simple timer built for this technique:

Get more high quality backlinks (and the SEO traffic they bring)

The final class of tools in this post focuses on helping you get more links to your content.

Links are a hugely important part of any promotional campaign. Often, links bring you immediate traffic, but they also bring you steady, long-term traffic because they help you rank better in search engines (that’s SEO 101).

#91. Citation Labs – Citation labs isn’t actually a single tool; they offer many:

However, there are two in particular that are very useful for what we want here.

The first one is the broken link builder tool.

I’ll break down the main features for you quickly here, or you can just watch this 2-minute video:

youtube

The tool is very simple to use. You add in a keyword or multiple keywords that describe the topic of the content you created:

Then, the tool will bring up a large list of broken URLs. These no longer work the way they’re supposed to.

But there’s one more column of the results that is crucial: the number of links that point to that broken page.

The idea here is to contact as many of those sites that link to the broken page as possible and tell them that their link no longer works. Then, you can suggest your new content as a replacement.

The closer your page is to the old content, the more successful you will be.

For more in-depth guidance, check out my guide to broken link building.

The link prospector: This is the second Citation Labs tool that can be useful here.

Again, you search for a keyword that matches your content.

This time, the tool brings up a list of pages and websites that you might be able to get links from:

Some of these will be resource pages. You can just email them and ask them to add your content.

Others might be guest posts. In this case, you will have to pitch your own guest post topic, and then you might be able to link back to your original piece of content.

This tool returns several types of content that are relevant to your content, so if you can get links from any of them, they’ll be useful.

It leaves you quite a bit of work to do yourself, but it will save you some time finding good sites and pages to target for links.

#92. Ahrefs – You can’t do scalable link building without access to a good link database. There are a few different options, but Ahrefs has arguably the most complete database of links.

You can test it out with a free account, but it will be pretty limited. Eventually, you’ll need a paid account, which costs a decent bit. If you want a slightly cheaper option, you can opt for the next tool—Majestic.

There are two main parts of Ahrefs.

The first is the content explorer, which is still relatively new.

When you search for a topic, the tool returns the most popular content in its database that is relevant.

You can sort by the number of social shares on any of the major networks as well as by the number of sites that link to the content.

The most basic way to use this information for promotion is to sort by linking domains and then to look at who linked to each of those results. Then, do email outreach to each of those linking domains, and see if they’d link to your content as well.

The second main part of Ahrefs is the link database, which is what it was originally known for.

Type in any domain or URL into the tool:

It will then return you a ton of useful linking information.

This pairs up nicely with the content explorer because then you can find all the sites that link to each piece of popular content.

You can also order the links by authority so that you only spend time reaching out to pages with a high URL rating that will have a significant effect on your search rankings.

#93. Majestic – This is a realistic alternative to Ahrefs when it comes to a link database. It doesn’t have the content explorer, but it has one of the largest and most useful link databases there is.

It works almost in the same way as Ahrefs does. You input a URL or domain, and the tool returns all the link information it has:

You’ll notice that the tool splits the URL and domain ratings into citation flow and trust flow. It makes it really easy to spot spam links because their trust flow numbers are always much lower than their citation flow numbers.

Again, you can use this in a similar way. Find content that is similar to yours and that has backlinks to it. Then use Majestic to find those backlinks and contact them to try to get one to your content.

Conclusion

Just because you have a content marketing strategy in place doesn’t mean it’s perfect. You should always be on the lookout for tactics and tools that will strengthen your plan.

To fully utilize your skills, you need the right tools to help you out. You wouldn’t ask carpenters to build a house with a spoon; instead, you’d give them hammers and saws.

Hopefully, after reviewing these content marketing tools, you have a better idea of which ones fit best with your current approach and future plans.

Maybe you are seeking a few tools for more efficient content distribution. Or maybe you need one to help with the automation of your processes. Regardless of your situation, there are many options out there.

Good marketers know how to make use of available tools to not only keep their work at a consistently high quality but also save time that could be spent elsewhere.

http://www.quicksprout.com/content-marketing-tools/ Read more here - http://review-and-bonuss.blogspot.com/2019/04/93-content-marketing-tools-you-need-to.html

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chesnais · 7 years ago

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traffixblog · 7 years ago

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5 סודות שיווק באינסטגרם שמותגים מצליחים לא רוצים שתדע

בימיה המוקדמים, אינסטגרם הייתה המועדפת על מתבגרים האובססיביים לפילטרים.

מאז, מספר המשתמשים באינסטגרם תפח ליותר משש מאות מיליון והפלטפורמה הפכה לכלי שיווק ויזואלי חזק שהמותגים פשוט לא יכולים להרשות לעצמם להתעלם ממנו.

אם משתמשים בה נכון, אינסטגרם יכולה לעזור לבנות את דימוי המותג שלך ולהרוויח לך לקוחות חדשים.

בפוסט הזה, אחשוף מספר סודות שמותגים מוצלחים משתמשים בהם כדי להגדיל את כמות העוקבים שלהם ולהמיר את הלקוחות הפוטנציאלים הקשוחים ביותר כדי להביא את העסק שלהם לגבהים חדשים.

בואו נתחיל:

שים קישור שיוביל לדף מותאם לקהל שלך

מרבית הפלטפורמות החברתיות מאפשרות קישורים לחיצים או "היפר-קישור" בכל פוסט שאתה עושה, לא משנה אם זה עדכון סטטוס, ציוץ, או תיאור סרטון בערוץ היוטיוב שלך.

אינסטגרם היא מעט שונה.

חוץ מבפרופיל המותג שלך, קישורים לחיצים לא מותרים בשום מקום אחר.

האזורים של כתובית התמונה והתגובות באינסטגרם מיועדים ליצירת קשר ולשיפור חוויית המשתמש בלבד.

דבר ההופך את בחירת המקום לקישור חשובה במיוחד.

הסתכלו למשל על עמוד האינסטגרם של בילטוול: https://www.instagram.com/biltwell/?hl=en))

תראו כיצד הקישור מנחה את המבקרים לדף הבית של בילטוול.

למבקרים, לחיצה על הקישור קוטעת את ההקשר, יוצרת בלבול, ופוגעת בהמרה.

המבקר עובר מצריכה של תמונות של אביזרי אופנועים לדף בית סטטי שבו הוא עלול להתבלבל ולבסוף לעזוב.

אז לאן כדאי שיפנה הקישור שלך?

הנה מספר רעיונות:

לדף נחיתה המוקדש לתוכן של אינסטגרם

באופן אידיאלי, הקישור שלך צריך להוביל מבקרים לדף נחיתה מותאם.(http://www.topfloortech.com/blog/2014/08/29/what-is-a-landing-page-why-should-you-care#gref)

בדף הזה, עליך לספק מידע נוסף ותוכן הקשור לתמונות או לתוכן המופיע בפרופיל שלך.

זה נכון במיוחד אם אתה עוסק במסחר אינטרנטי או מנהל חנות דיגיטלית.

בכך שאתה עושה זאת, אתה מפחית את החיכוך ומאפשר לקונים פוטנציאלים רכישה מהירה של פריטים. הם לא צריכים לבזבז זמן בשיטוט באתר שלך כדי למצוא את מה שהם בדיוק ראו באינסטגרם.

עמוד האינסטגרם של מיידוול (https://www.instagram.com/madewell/) מציג תמונות באיכות גבוהה של המוצרים שלהם. כתובת האתר שלהם אפילו מרמזת שלחיצה על הקישור יוביל לדף נחיתה מותאם הקשור לאינסטגרם.

הפריטים בדף הנחיתה שלהם ניתנים מיד לזיהוי.

אותם מוצרים מוצגים ללקוחות פוטנציאלים בתוספת קישורים לקופה.

תוכן ארוך

לרוע המזל, רכישות ישירות מאינסטגרם הן נדירות.

קהל היעד ברוב התעשיות (במיוחד B2B) דורש טיפוח לקוחות פוטנציאלים (https://www.marketo.com/lead-nurturing/) לפני שתתבצע המרה.

במקרים כאלה, הקישור שלך צריך להוביל מבקרים לתוכן ארוך (https://www.skyword.com/contentstandard/marketing/why-your-content-marketing-strategy-should-include-long-form-content/) כמו בלוג, ניוזלטר, או סרטונים שמלמדים לעומק ומטפחים לקוחות פוטנציאלים.

בואו נתמקד בהוטסוט (https://www.instagram.com/hootsuite/):

ככלי ניהול פופולארי ברשתות החברתיות, הוטסוט קודם כל מנחה את התנועה לסמינר מקוון(וובינר) המוקלט מראש בנושא אסטרטגיית הרשת החברתית. (https://www.facebook.com/hootsuite/videos/10154542487293821/)

בוובינר הזה, הוטסוט מתמקדת יותר בסיפוק ערך מאשר מכירת השירות שלהם. מיקוד בטרנדים של הרשת החברתית בוובינר מוביל לבחירה במשאב ספר אלקטרוני. (https://hootsuite.com/resources/toolkit/2017-social-media-trends-toolkit?utm_source=facebook&utm_medium=owned_social&utm_campaign=ent%7Cglo%7Csocial_hootsuite)

על ידי מיקוד הערך, הוטסוט מפתה קוראים להפוך למנויים.

ארח תחרויות (זה מעודד פעולה)

תחרויות מגבירות את הקצב שבו משתמשים מתקשרים עם המותג שלך.

הפיתוי של "פרס" פונה אל הדחף התחרותי המובנה באנשים בעוד במקביל מפעיל את אינסטינקט שנאת ההפסד, שמבחינה פסיכולוגית חזק יותר מרווח. (https://www.salesforce.com/blog/2016/04/understanding-the-psychology-behind-social-media-conversions.html)

במושגים פשוטים, תחרויות יוצרות עיסוק ו"באז" סיבוב המותג שלך.

ישנם פורמטים רבים של תחרויות שאתה יכול לנהל תלוי במוצר או בנישה שלך.

בואו נראה מספר פורמטים פופולאריים:

לייק לנצח

פורמט התחרות מסוג "לייק לנצח" הוא דיי ישיר. הוא דורש ממבקרים לעקוב אחרי המותג שלך ולתת לייק לפוסט בתוך זמן-מוקצב כדי להיכנס.

לאחר מכן, אתה בוחר מנצח באופן אקראי מבריכת הכניסות הזו.

בחנו את זה

תחרות מסטודנט בינס:

(http://www.socialmediaexaminer.com/4-instagram-contest-ideas-to-engage-your-followers)/

למה התחרויות האלה עובדות:

לתחרויות האלה יש סף כניסה נמוך ודורשות מאמץ מינימלי כדי להיכנס.

החסרונות:

איכות הנכנסים נמוכה מאחר והרבה יתנו לייק "על הדרך" כדי לזכות בפרס מבלי שיהיה להם עניין אמתי במותג שלך.

כדי למשוך נכנסים באיכות גבוהה, נהל תחרויות כאלה מעת לעת.

תחרויות תוכן שנוצרו על ידי משתמשים

תחרות תוכן הנוצרת על ידי משתמש ((http://www.wordstream.com/blog/ws/2014/04/28/user-generated-content גורמת ללקוחות שלך לקדם את המותג שלך.

צור תיוג ייחודי לתחרות שלך והזמן נכנסים לפרסם תמונה של עצמם עם המוצר שלך כדי להיכנס.

סטארבקס (https://www.instagram.com/starbucks/) ערכו תחרות בה הם ביקשו מאוהבי-קפה לעצב כוס עם אומנות בעיצוב אישי ולרשום את העיצוב דרך #תחרותהספל הלבן (https://www.instagram.com/explore/tags/whitecupcontest/)

הבחירה המנצחת תודפס כמהדורה מוגבלת של ספלים.

תסתכלו על הכניסות(https://www.instagram.com/explore/tags/whitecupcontest/?hl=en):

למה התחרויות האלה עובדות:

ללקוחות, הכרה ציבורית ופרס יוצרים מוטיבציה חזקה להיכנס.

למותג שלך, כל כניסה יכולה לשמש כתוכן מקורי. יותר מזה, תמונות של אנשים אמתיים המשתמשים במוצר שלך יוצרת הוכחה חברתית, המגבירה את אמינות המותג שלך.

החסרונות:

הכניסה לתחרויות האלו יכולה להיות תהליך ארוך מה שיכול להבריח מתחרים, במיוחד אם הם מאמינים שהמנצחים נבחרים באקראי.

כדי למשוך מתחרים כאלה להיכנס, תן לציבור לבחור את המנצח.

זה גם מוביל מתחרים לפרסם את התחרות בשבילך כדי להרוויח קולות.

הזכר חבר

כפי שהשם מרמז, פורמט התחרות הזה מצריך את המשתמשים לתייג חבר כדי להיכנס.

הרעיון מאחורי תחרויות כאלה הוא להפוך את מי שתויג לעוקב.

דרינקוול (https://www.instagram.com/drinkwel/) עורכת תחרות "הזכר חבר" נשנית שבה עוקבים חייבים לתייג לפחות חבר אחד כדי להיכנס (http://www.sociableblog.com/2015/09/22/5-instagram-to-dos-to-engage-more-followers)/

ולזכות בפרס.

למה התחרויות האלה עובדות:

באופן כללי, אנשים מוכנים לתייג את המשפחה והחברים שלהם, במיוחד אם זה מוצר שהם אוהבים ושהם גם חושבים שהמשפחה והחברים שלהם עשויים ליהנות ממנו.

מאחר ואלה אנשים שאוהבים אותך, הם ישימו לב לבקשה. זה מגביר את ההכרה והחשיפה של המותג שלך.

חסרונות:

רוב האנשים יתייגו רק 1-2 אנשים, מה שמגביל את ההכרה שלך לגבול מסוים.

הפעל מספר חשבונות ממוקדים היטב

לנסות להשיג את כל הלקוחות שלך מחשבון אינסטגרם אחד זה לא יעיל.

לרוב המותגים יש סוגים שונים של לקוחות (https://www.rakacreative.com/blog/inbound-marketing/what-is-a-buyer-persona/) לרצות. לנסות להשלים משימה כזאת ענקית מחשבון אחד מגבירה את הסיכון של בידוד קבוצות מסוימות ומוסיפה עומס לדף שלך.

כך אתה יכול לפתור את זה:

צור מספר חשבונות אינסטגרם כדי לבודד רכישות של לקוחות לערוצים ממוקדים היטב בהם אתה יכול לטפל בפחדים, אתגרים ונקודות כאב של כל סוג לקוח יותר טוב.

הנה כמה רעיונות לתוכן שבחשבונות הנוספים:

הדגש שימושים שונים של המוצר שלך

אם למותג שלך יש יותר ממוצר אחד להציע, סביר להניח שלכל אחד מהם מטרה אחרת.

למשל, בתעשיית הקוסמטיקה, למותגים יש מוצרים מרובים המתמחים בתפקודים ייחודיים כמו אנטי-אייג'ינג, איפור או טיפוח השיער.

באופן אידיאלי, כל מטרה מסוימת צריכה לקבל מענה בדף אינסטגרם נפרד.

בחן את הפילוג של חשבונות האינסטגרם של לוראל: (https://www.google.co.in/search?q=l%27oreal+instagram&rlz=1C1CHBF_enIN707IN708&oq=l%27oreal+insta&aqs=chrome.0.69i59j69i57.1871j0j1&sourceid=chrome&ie=UTF-8)

התמקד בהפצה גאוגרפית

אלא אם כן המותג שלך מקומי, הלקוחות שלך יהיו ממוקמים באזורים שונים עם תחומי עניין שונים, חוויות שונות ואורח חיים שונה.

צור חשבונות אינסטגרם נפרדים כדי להתמקד בשוני שבמקומות האזוריים ובמקומות הבינלאומיים.

מאכלים מלאים (https://www.instagram.com/wholefoods/?hl=en) משתמשים בטכניקה הזאת בצורה נהדרת עם חשבונות אזוריים מרובים למותג שלהם ברחבי ארה"ב.

הנה החשבון שלהם למיאמי: https://www.instagram.com/wholefoodsmiami)/)

והנה החשבון שלהם לשיקגו: (https://www.instagram.com/wholefoodschi/?hl=en)

שמתם לב כיצד לחשבון של מיאמי יש תחושה של קיץ בעוד בחשבון של שיקגו יש יותר מיקוד במרקים ובאייל (סוג של בירה) שלרוב מזוהים עם חורף.

נוסף לכך, הפרדה כזאת מאפשרת למאכלים מלאים לקדם מוצרים אורגניים מקומיים אשר מתיישרים עם אופי המותג.

תגיש תוכן בלעדי

לאנשים יש תשוקה תורשתית להרגיש שייכות, לא משנה אם זה אהבה, חברות, או קבלה לקבוצה כחיצוני בהיררכית הצרכים של מסלו (https://www.conversioner.com/blog/maslow-hierarchy-of-needs)

התשוקה הזו נותנת השראה לעוקבים לפעול.

טפח את תחושת השייכות הזו על ידי גרימה לקהל שלך לחוש מיוחד. זה יניע אותם לתקשר אתך באינסטגרם.

הנה מספר דרכים לפתות עוקבים:

הצע הנחות מיוחדות

כשאתה מתגמל עוקבים בהנחות ייחודיות לאינסטגרם, קורים מספר דברים:

דבר ראשון, אתה מגביר את החשיפה של המותג שלך מאחר ועוקבים מעבירים מפה לאוזן את שם המותג שלך למשפחה ולחברים, אשר מפתה אותם להפוך לעוקבים שלך.

חשוב מזה, אתה בונה מערכת יחסים מה שמבטיח שעוקבים ימשיכו לחזור.

אמילי ליי (https://www.instagram.com/emilyley/) עורכת בקביעות מכירות בזק (https://www.instagram.com/p/BP-TwguBFai/) בלעדי לעוקבי אינסטגרם, המציעות הנחות על פריטים מסוימים.

זה גורם לעוקבים שלהם להרגיש כאילו יש להם הזדמנות שאין לאחרים.

ספק הצצה

הצצות נותנות הזדמנות נוספת לגרום לעוקבים שלך להרגיש בלעדיות.

פשוט הראה לקהל שלך מוצר לפני שהוא יוצא לשוק. בכך תיצור סקרנות, התלהבות ודרישה סביב המוצר שלך.

לבסוף כשהמוצר יצא אל השוק, אנשים יזדרזו לרכוש אותו, מה שייצור התלהבות נוספת.

לחליפין, אתה יכול לספק מבט אל מאחורי הקלעים של חיי היומיום בחברה שלך.

זה מאניש את המותג שלך ומאפשר לעוקבים לבנות חיבור רגשי. זה גם בונה נאמנות מאחר והעוקבים מרגישים שהם חלק מקהילה אמתית ואמינה.

פורמסטאק (https://www.instagram.com/formstack/) רוצה שהעוקבים שלה יבינו שהם לא רק כלי מעורפל לבניית צורה. אלא שהם אנשים אמתיים עם תחומי עניין דומים כשלך. (https://www.instagram.com/p/BRtiRnWgqL1/?taken-by=formstack)

צור שותפות עם תומכים שיהפכו את המותג שלך למנצח

משפיעים (https://www.oberlo.com/blog/instagram-influencer-marketing/) הם יחידים בעלי סמכות עם כמות עוקבים משמעותית.

יצירת שותפות עם אנשים כאלה כדי לקדם את העסק שלך מאפשר לך לפרוש רשת רחבה ולהציג את המותג שלך לקהלים שאחרת אולי היו נטולי גישה.

"צעקה" ( http://featurehub.com/instagram-tutorials/free-instagram-followers/) למותג שלך ממשפיע, משפיע באופן משמעותי על ההמרות.

למה?

זו תוצאה מכך שצרכנים לעיתים נדירות פונים למותגים כמקור של מידע אמין או תגובות. בסופו של דבר, צרכנים פשוט סומכים יותר על משפיע מאשר על מותג המפאר את עצמו.

כדי למצוא משפיעים מהר יותר בנישה שלך, השתמש בכלים אנאליטיים כמו Ninjaoutreach https://ninjaoutreach.com)/) או TrendSpottr (http://trendspottr.com/).

צמצם רשימה של מטרות ושחרר גרסה חינמית (או גרסת ניסיון) של המוצר שלך.

בקש מהמשפיעים להזכיר את המותג שלך באופן אורגני בפוסט אם הם אהבו אותו.

כשסטייליסטית האופנה סאניה דמינה (https://www.instagram.com/saniaclausdemina/) התכוננה לטיול לניו-יורק, היא הזכירה בחציפות תיק יד של לו ובניו (https://www.instagram.com/p/BKDWjIVgie3/).

הפוסט מוסגר בדרך שלא נראתה כמו קידום בתשלום (https://moz.com/blog/getting-started-with-paid-promotions) אלא תגובה מקורית וכנה על מוצר אהוב.

דרך נוספת לקדם את המותג שלך בעזרת אחרים היא ליצור שותפות עם ארגוני צדקה.

צרכנים של אלף שנה מודעים חברתית והם אוהבים להתרועע עם מותגים שהם אחראים מבחינה חברתית או שיש להם השפעה סביבתית חיובית. אם המותג שלך תורם לקמפיין או מטרה שמיישרת קו עם ערכיו ושליחותו של הלקוח שלך, אתה תמשוך את תשומת ליבו ותצליח ליצור אתו חיבור רגשי חזק.

זכור, המטרה שלך כאן היא לזכות ברצונו הטוב של הציבור ולשנות דעות.

אל תנסה למדוד התעסקות או החזר השקעה כי אתה תיראה מזויף.

אפילו אם המותג שלך לא מיוחס באופן רשמי עם ארגון צדקה, אתה יכול לתרום בדרכים אחרות כמו לשלוח עובדים לטיולי שירות בקהילה או לעשות גיוס כספים.

רק תזכור לעדכן את העוקבים שלך עם תמונות.

טויוטה ארה"ב (https://www.instagram.com/toyotausa/?hl=en) יצרה שותפות עם

Boys and Girls Club of America (https://www.instagram.com/bgca_clubs/) שבה הם יקבלו 50 דולר בכל פעם שעוקב יפרסם סלפי כשהוא משתמש

ב #סלפלסיselflessie Hashtag). #(

מסקנה

שיווק באינסטגרם יכול להיות מבלבל ומאתגר, אבל עם המיקוד הנכון ומסירות ארוכת טווח, אתה יכול בנוחות להמיר מבקרים לעוקבים וללקוחות.

הנה מה שאתה צריך לזכור:

צור דפים מותאמים אישית מיוחדים שמספקים ערך נוסף לעוקבים שלך

בחן פורמטים שונים של תחרויות כדי לרצות סוגים שונים של לקוחות

אפשר לעצמך מרחב נשימה עם חשבונות מרובים ממוקדים היטב

גרום לקהל ש��ך להרגיש מיוחד כדי שהם ימשיכו לחזור לעוד

מצא תומכים המוכנים לצייר את המותג שלך באור חיובי באופן אורגני

The post 5 סודות שיווק באינסטגרם שמותגים מצליחים לא רוצים שתדע appeared first on Traffix.

from Traffix https://www.traffix.co/5-%d7%a1%d7%95%d7%93%d7%95%d7%aa-%d7%a9%d7%99%d7%95%d7%95%d7%a7-%d7%91%d7%90%d7%99%d7%a0%d7%a1%d7%98%d7%92%d7%a8%d7%9d-%d7%a9%d7%9e%d7%95%d7%aa%d7%92%d7%99%d7%9d-%d7%9e%d7%a6%d7%9c%d7%99%d7%97%d7%99/

#Traffix

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tonylandaverderealtor · 5 years ago

Photo

For a paint company, selecting a color of the year involves both concrete trend forecasting and a more abstract distillation of the zeitgeist into an aesthetic choice. Valspar's color of the year selection-made up of 12 colors, in fact-is no exception. http://www.keepingyouinformed.info/trendspottr/home-decor/valspar-says-these-12-colors-will-be-everywhere-in-2020/?c=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJub2RlX2lkIjoyNjk4MCwicHJldmlldyI6ZmFsc2UsImNvbW1faWQiOjI0MTEwMjYsImRlc3RfaWQiOjMzMDE4NzB9.ssgV9GPbDA6ASy4pt_If0loOUUqo-EVHGBWU27S5lGU https://www.instagram.com/p/CB27zsvnyzU/?igshid=18a3e1qopnpt2

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bizmediaweb · 7 years ago

Text

33 Twitter Tools You Can Use in Your Marketing Strategy

If you want to reach your target audience and grow your brand on Twitter, there are lots of Twitter tools at your disposal to help you do just that. The right toolkit will not only save you time, it will allow you to track and improve your performance too.

In this post, we look at 40 tools that will make your Twitter marketing strategy run more smoothly. Is your goal to discover influencers, new customers, trends, or sentiments about your brand? Is it to see how far your Tweets are reaching or to conveniently insert photos into your tweets? Whatever your goal is, there’s a tool that can help.

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business.

Twitter tools for analytics

Twitter Analytics Dashboard

Every Twitter account has free access to the Twitter Analytics Dashboard. View how many impressions and engagements your tweets get at specific times of the day and week. You can also track the performance of your Twitter cards.

TweetReach

Use TweetReach to get a free snapshot of how your tweets are performing. Search your hashtags, links, and keywords to see who’s engaging with your messages. Paid subscribers can also track replies, mentions, hashtags, keywords, and retweets in real-time.

Hootsuite Analytics

Get real-time data about your key Twitter metrics using Hootsuite Analytics. Reports are clear and concise, and you can export and share them with your team.

SocialRank

Find out who your top followers are with SocialRank. Get sorted lists of your most influential and most engaged followers. Find out who’s most valuable so you can give them priority. You can also segment your audiences by using filters and sort them into custom exportable lists.

Twitter tools for competitive analysis

Twitonomy

Twitonomy gives insights into anyone’s tweets, retweets, replies, and mentions. You can also view which users don’t follow you back and get analytics on keywords, hashtags, and URLs.

Foller.me

Use Foller.me to gain insights on any public Twitter profile. Search keywords, hashtags, followers, and locations. See when specific users are most active so your messages can reach them at their peak times. Foller.me also displays when users joined Twitter and their follow ratios and time zones.

Unmetric Inspire

Unmetric Inspire for Hootsuite gives you deep insights into other brands’ activities. This tool combs 150 million pieces of content published by more than 40,000 brands. Search by keyword or hashtag. Customize your search by industry, date range, and geography.

Twitter tools for identifying leads

Audiense

Build segmented audiences based on demographics, personality, interests, and values with Audiense. Engage them with content relevant to their interests and needs. You can get Audiense for free in our App Directory.

Image via Audiense

Mentionmapp

Expand your potential customer base with Mentionmapp. This tool makes it easy to find people, places, events, and conversations associated with your customers. Find out who your customers are talking to and what they’re saying. Adjust your marketing strategy to better target them.

Demographics Pro

Demographics Pro shows who’s engaging with your Twitter campaigns. It identifies influencers and ranks them according to how (and how often) they engage with you. It also provides compared analysis of famous brands and users. Get Demographics Pro for free in our App Directory.

LeadSift

Instead of manually combing the internet for leads, set target parameters in LeadSift. This tool scans millions of conversations to find who’s talking to your competitors. Focus your marketing efforts on potential customers who are already intending to buy. LeadSift is available in the Hootsuite App Directory.

Twitter tools for mentions and monitoring

Mention.net

Never miss another customer conversation or mention of your brand with Mention.net. This tool tracks over 1 billion sources on the web and social media. It’s also great for finding influencers, measuring sentiments, and doing competitive analysis.

Keyhole

Keyhole lets you see who’s mentioning your brand and engaging with your hashtags, keywords, and links. It also lets you track competitors’ Twitter activity so you can adjust your marketing strategy around theirs. Download or get links to your campaign reports, and share updates with colleagues and brand partners.

Twitter tools for social listening

Brandwatch

This social listening tool allows you to find users relevant to your brand. See demographic data, sentiments, and what users are saying and to whom. With Brandwatch for Hootsuite, you can customize streams of mention results by filters right in the Hootsuite dashboard.

Hootsuite Insights

Hootsuite Insights helps you understand conversations happening around your brand. It allows you to gauge sentiments, reply to comments in real-time, and follow key trends. Save time by setting up automatic reports that you can share with your entire company.

Synthesio

Synthesio tracks sentiment so you can learn how customers perceive your brand. You can then engage them with content that better suits their needs and interests. Synthesio is free with a Hootsuite Enterprise account.

Twitter Lists

Create Twitter Lists to sort users into categories. Each List acts as a quick, handy directory that allows you to view a feed of relevant tweets. You can also subscribe to lists curated by other users.

StatSocial

Gain a deep understanding of your online audiences with StatSocial. This tool gathers insights on users’ interests based on over 40,000 categories. The free StatSocial app for Hootsuite shows the top five segments for each interest category as well as top cities and personality traits.

Reputology

Track and manage reviews of your business with Reputology. It monitors Google, Facebook, and more 24/7 so you can engage reviewers in a timely fashion. See what customers are saying, and improve your reputation and their experiences. Reputology is available for free in our App Directory.

Tweepsmap

Tweepsmap is an all-in-one social listening tool. Analyze anyone, and research any hashtag or topic to see how far your tweets reach. Learn what your followers like, their sentiments, the best times to tweet, and how users engage your tweets. Save time by making better-informed marketing decisions.

Twitter tools for timing

Tweriod

Tweriod shows the best times of day and week to tweet. It analyzes your tweets and the tweets of up to 1,000 of your followers to reveal when your messages are likely to reach the widest audience.

Twitter tools for Twitter chats

TweetChat

TweetChat automatically adds a hashtag of your choice to the end of your tweets. TweetChat also compiles all the tweets that use this hashtag into a live feed right below the text box. Use TweetChat to follow and join conversations as they happen.

Image via TweetChat

Commun.it

Use Commun.it to identify influencers and customers you’ve been neglecting so you can give priority to those valuable users. Track mentions of your brand, hashtags, and website too. And use Commun.it’s smart scheduling to automatically spread your tweets, retweets, DMs, and replies over the best posting times. Commun.it comes free with a Hootsuite account.

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business.

Get the free guide right now!

Twitter tools for images

Twitshot

Use Twitshot to extract images from links and attach them to your tweets. Include a link when composing your tweet in Twitshot, and choose the image you want.

Canva

Use Canva’s photo editor, colour palette, fonts, and design tutorials to create custom images. Upload your own photos or use templates. Graphs, calendars, business cards, wedding programs, and much more are possible for anyone to make with Canva, whether you’re a graphic designer or not.

PicMonkey

Edit photos, create graphs, and do graphic design with PicMonkey. This tool also offers tutorials.

Hootsuite Enhance

Forget the tedious process of manually resizing images. Hootsuite Enhance will ensure your images are cropped and sized perfectly for Twitter. Once your image is ready you can share it straight to Twitter or send it to Hootsuite for publishing later.

Promo Republic

Promo Republic offers up to 100,000 images and templates. Customize them with your logo, a description, or a link, or create new ones. Schedule or publish your posts right from your Hootsuite dashboard. Promo Republic also offers performance analytics and best posting times.

Image via Hootsuite App Directory

Twitter tools to find influencers

Klear

Klear has one of the most sophisticated influencer search engines. It boasts over 500 million profiles, 60,000 categories, and five years of historical data. Dive deeply and find the right influencers for your brand.

Followerwonk

Find influencers by searching Twitter bios for keywords. Compare interests, habits, and sentiments between Twitter accounts. If a user shares similarities with your followers, connect with them.

Twitter tools for trending topics

TrendSpottr

Use TrendSpottr to detect trends and viral content as they emerge. By detecting potential trends, you can join the conversations early and see who is at the source of them. If you expect a crisis, you can try to prevent it from happening. TrendSpottr comes in a free version in the Hootsuite App Directory.

Image via TrendSpottr

Nexalogy

Sift through irrelevant content and bots to find meaningful, actionable data with Nexalogy. Search users you follow, hashtags, and keywords to form accurate pictures of conversations that matter to your brand. The Nexalogy app is free with a Hootsuite account.

ContentGems

Find timely content that’s relative to your brand with the discovery engine ContentGems. ContentGems boasts a database of hundreds of thousands of sources. This tool is free in the Hootsuite App Directory.

iTrended

Search for Twitter trends and get detailed reports on iTrended. This tool shows when a trend went global, where it trended, for how long, and how it ranked. View a zoomable heatmap to see where a trend happened.

Twitter tools for following/unfollowing

ManageFlitter

Manage your following list with ManageFlitter. It shows who has stopped following you and which of your followers tweet too often or don’t tweet enough. Use these insights to decide whom to stop following, and streamline your Twitter feed.

DoesFollow

Plug any two usernames into DoesFollow and see if they follow each other. This tool is great for expanding your potential customer base and contact network.

Refollow

Discover followers and strengthen your relationships with them using Refollow. Its analytics provide insights into your performance and areas you can improve. Refollow will help you get the most value out of each follower.

Twitter tools for hashtags

RiteTag

Get hashtag suggestions for a keyword or image using RiteTag. The free version displays hourly hashtag stats on unique tweets, retweets, impressions, tweets with images, tweets with links, and tweets with mentions. It also shows hashtags to avoid due to low usage and engagement.

Twitter tools for content curation

Primal Content Recommender

Primal Content Recommender scans the internet for content based on your interests and Twitter activity. Schedule the results or use them as you get them in Hootsuite and save time.

BuzzSumo

Use BuzzSumo to see what content performs best for any topic and who shares it. BuzzSumo also lets you see what content works best for your competitors. Make your content more relevant to any given topic, and stay ahead of the competition.

Get the right tools for your business

Now that you have all these tools to step up your Twitter game, save even more time by using Hootsuite to manage Twitter alongside all your other social networks.

Get Started

The post 33 Twitter Tools You Can Use in Your Marketing Strategy appeared first on Hootsuite Social Media Management.

33 Twitter Tools You Can Use in Your Marketing Strategy published first on https://themarketingheaven.tumblr.com/

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