#WordPress Image compression and optimization can be quite important in order to save space and improve content

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See Why Other WP Speed-Up Products Fail & How To Increase Your Site Speed By Up To 500% The 6 Biggest WordPress Speed Issues Fixed in a Few Clicks

It's No Secret That Running Slow Sites Will Cost You... Modern websites need to be fast as...

Slow Pages = Lost Ranking Slow Pages = Less Opt-ins Slow Pages = High Bounce Rates Slow Pages = Lower Conversions Slow Pages = Higher Ad Costs

Here's What Google Says You Should Be Doing...

These are a few of the essential things you should be doing to speed up your WordPress site, yet most products on the market help you with 1 or 2 of the items which means most products do half a job.

So Why Do Our Competitors Ignore This? WordPress site speed is determined by many factors such as:

Speed Factor #1 - Hosting - Poor Global Connectivity Slows Down Your Site Speed Factor #2 - Server - Poor Config & Inadequate Hosting Plans Cause Issues Speed Factor #3 - Themes & Plugins - Cause Load Speed Issues Speed Factor #4 - Un-Optimized GFX - kill load speed & eat bandwidth Speed Factor #5 - Bloated Databases - Thrash Your Server's Processor Speed Factor #6 - Long Pages - kill load speed and eat more server resources Yet, current optimisation products barely help with 2 items on that list

They Ignore "The Elephant in The Room" & Fail To Follow Industry Best Practice...

Current optimisation tools focus on quick fix options such as cache, css & database tweaks (which work) but, these DON'T ADDRESS many of the underlying issues which cause 99% of the problems such as bloated graphics or underlying hosting & server issues.

Using Cache Before Optimisation is Like Like Adding A Turbo To An Overloaded Truck...

So Caching Before Optimising Just Masks The Problem... Cache for WordPress is fantastic but, it's important to do basic housekeeping first... By caching a site without carrying out optimisation you are simply masking the problem...

A bloated graphic will still be bloated, heavy theme/plugin CSS will still be heavy and hosting or server issues will still be there.

OK, Enough Tech Talk... Does WP Optimiser Really Work?Here's Some of Our Results...

These are real sites we're tested in our trials. Later we'll show you why WP Optimiser gets better results.

Our Special Offer is Ending...

Our Regular Price of $197 + Offer Ends Soon (Discounts & coupons will close shortly) +Use Fast Action Coupon Code 10off for Extra 10% OFF Go To Pricing & Sales Options Fully WordPress 4.5+ Compatible

Speed is a Killer... More Than 50% of Visitors Leave If a Site Takes 3+ Seconds To Load You Lose Traffic + 79% of Visitors Who Have Trouble loading a Page Won't Return

Don't take our word for it... poor page speed is the #1 reason why most marketers get poor results.

Kissmetrics are experts in the field of SEO, analytics & optimisation. According to their studies if your site takes longer than 3 seconds to load you are losing more than half your traffic & 79% of visitors won't return if they have trouble loading a page.

That's a really expensive mistake to make, specially if you are paying for traffic

52% of Visitors Use Mobile Devices Nowadays So You Waste Half Your Traffic If Your Page is Slow Bad Assumption: It Loads OK For Me It Will Work For Others Most webmasters forget that more than half of our traffic nowadays is mobile. This means half your traffic is on slower connections.

Not optimising our sites for peak performance on mobile devices means alienating that audience & giving them a bad user experience.

If your mobile visitors are having trouble loading your page, they are much less likely to take action

So it's a bad assumption that just because your site works well on your fast connection doesn't mean it will load fast on mobile.

You Can Easily Reduce Most Images By Up To 70% Yet Optimising Graphics 1 By 1 Sucks Bad Assumption: Photoshop Web Export Does a Good Job

Virtually none of us optimize our graphics for the web - optimising graphics one by one is a time killer.

Even our team of highly experienced developers made the assumption that just because we cut our graphics to the right size & use professional tools like Photoshop to export the image... our work is done... wrong!

When we run our graphics through services like Tinypng & Optimzilla to our surprise we found that the average reduction was 50%+

All WordPress Sites Accumulate Useless Database Junk Which Makes Your Site Slower Another common assumption about WordPress is efficient at keeping it's database tidy...

The reality is...  as you create content & make changes to your pages, each version of every change you make is stored. So over time this ends up being 100's & even 1000's of revisions bloating your site database.

The posts & comments you delete aren't really deleted they just sit in trash.

And every time you add & remove a plugin, that extra data just sits in your database too adding to your site's workload.

Some Hosts & Servers Cause Speed Issues - But How Would You Even Know?

So you pay for your hosting package but how do you really know if your host has good global connectivity?

How would you know if your site is correctly configured, running the right amount of memory, if the processor is not overloaded?

These things have a major impact on site speed & could be the underlying root cause of your site speed issues

Many Themes & Plugins Slow Down Your Site But, How Do You Know Which Ones? Unless you are a coding expert & are prepared to go through every theme & plugin you use line by line you'll never know what's causing the problem       The hard reality is... for most programmers speed is an after thought which doesn't really help webmasters that want to tune their sites.

The bigger problem however, is that there is no speed rating on any product  so you don't know what's slowing your site down.

As most of us use multiple plugins there's a good chance one of these is having a major impact on your site performance

Long Landing Pages Eat Your Bandwidth & Load The Full Page Even If Your Visitors Don't Scroll

The longer the page & more graphics you use the slower your page will take to load...

Long pages are often used for landing pages & sales pages so it's especially important for these pages to load fast

However regular optimisation still may not give a fast load speed.

The industry answer to this is to lazy load your images as the user scrolls which has the added benefit of reducing your bandwidth and processor load which means more visitors can view the same page simultaneously without you needing to upgrade your hosting plan.

Till Now No-One Has Created An Optimisation Tool That's Fast, Easy & Effective... + Doesn't Cost A Fortune

...So We Built One For You WP Optimiser is The Fastest & Easiest Way to Optimise Your Site & Diagnose Issues in a Few Clicks + Boost Your Site Rankings, Reduce Ad Spend & Make More Profit

It Covers The 6 Biggest Speed Factors... With 1 Click Diagnostics / Recommendations + Auto Fixes

Web Connectivity Tests Our plugin does real time connection quality tests to USA, Asia, Middle East & Europe & notifies you of any problems it also checks your site's uptime to see how long your server has been up. This helps you detect poorly maintained server hardware & bad server locations & poor peering arrangements at data centers.

Live Hosting Tests Your site operates best in a good environment. To test this environment WP Optimiser runs a series of checks on you RAM memory, PHP Memory, PHP settings. host settings & drive capacity. Where problems are found you'll get recommendations about setting changes you can ask your host to implement

Live Theme/Plugin Tests WP Optimiser runs load speed tests on your theme & compares this against the  WordPress default theme. You'll find that some themes you run will be slower by nature - thats OK. If the difference in speed is extreme you may consider using an alternative theme to improve your site performance

Auto GFX Optimising Our Graphics Optimiser works using Tinypng - one of the most respected graphics crunching services. It allows you to batch optimise all your existing graphics in one go & it auto optimises any new graphics you upload to your media library. The API allows you to crunch up to 500 images per month free...you can upgrade & pay for more or apply for more APIs as you need.

Database Scrubbing Our advanced database scrubber wipes post/page revisions, clears orphaned & meta data & clears your site's trash making your database thinner. The advantage of running a thinner database is faster access times & less processor load. This has a secondary benefit of keeping your hosting  cost low when your site traffic increases - a win-win for webmasters

Lazy Load Images This is not a new concept, it allows you to load your page images on demand instead of loading all the images for every visitor whether they scroll down your page or not.- this is especially useful for long landing pages or sales pages. The benefit of this is faster loading pages and better site performance when the site is under load.

Instantly See What's Slowing Down Your Site & Remove The Culprit Plugin Or Theme To Increase Speed

Instantly See Your Site Configuration Issues & Global Connectivity Status So You Can Sort Any Issues With Your Hosting Provider

You Can Earn Money By Charging Your Clients + Lock In Our Early Adopter Agency License

For a limited time we have a special offer on our Agency License which means you can use this product on your client sites to earn money.

As one of our early clients you get to lock in our early adopter license pricing which means you will save money for many years to come

Agency License holders can charge to install the product on client sites & can charge clients for the software at their discretion.

Charge Just 1 Client & You're In Profit...

Get Up To 70% Lossless Image Compression Batch Optimises Existing Images + Auto Optimses New Images 600x600 Image: Before 470Kb

100% ORIGINAL IMAGE

600x600 Image: After 175Kb

-62% OPTIMSED IMAGE

+ You Get  Automated Daily Site Monitoring! As a smart feature our plugin also performs daily site/server & checks and will automatically report any system or server issues found to your site's admin email

OK Here's What WP Optimiser Will Do For You... Run Your Sites Up to 500% Faster & With 70% Less Bloat Help Your Site Rank Higher in Google Improve Your User Experience & Time on Site Help Reduce Bandwidth & Hosting Costs Help Reduce Your Ad Spend Increase number of simultaneous visitors Increase your opt-ins, sales & conversions Reduce Bounce Rates - Increase Time on Site Here's How WP Optimiser Compares Feature Comparison Table WP Optimiser WP Rocket Optimisation.io SITE & SERVER HEALTH CHECK ----- ----- ----- Daily PHP Memory Check Daily Disk Usage Check Daily Global Connectivity Checks Daily CPU Load Monitoring Daily Uptime Monitoring Active Plugin Monitoring Email Problems to Admin THEME & PLUGIN SPEED TESTS ----- ----- ----- Active Theme Load Time Testing Active Plugins Load Time Testing Compare Your site vs Benchmark Site GFX OPTIMIZATION ----- ----- ----- Batch Optimise Existing Site GFX 500GFX /month Free per API 1000 GFX Free Auto-Optmise Newly Uploaded GFX 500GFX /month Free per API 1000 GFX Free DATABASE OPTIMISATION ----- ----- ----- Clear Revisions Clear Orphaned Items Optimise Meta Data Clear Trash IMAGE LOAD OPTIMISATION Lazy Load Images On Page/Post Enable/ Disable Option CACHE ----- ----- ----- Built in Cache We Sell Viper Cache (Easier) EASE OF USE ----- ----- ----- Newbie Friendly Pages of Settings Pages of Settings RUNNING COSTS $49/yr Unlimited Sites (Limited Special Offer) $199 1 year Unlimited Sites £150 for 20,000 images ($210) How We Compare On Price

Pricing table shows WP Rocket prices on January 15th 2018

WP Optimiser - The #1 Tool For Fixing WP Speed Issues & Cutting Your Site's Dead Weight Speed-up Your Site With The Easiest & Most Effective Optimisation Tool For WordPress - With REAL TIME Server & Host Monitoring -

Identify Site & Server Issues Identify Themes & Plugin Issues Batch & Auto Optimise Graphics Remove Your Database Junk Lazy Load Images on Demand Global Connectivity Testing Daily Site Performance Monitor Full Training Videos & Tooltips Our Launch Sale Ends Very Soon...

Our Regular Price of $197 Offer Ends Soon Limited Offer: Get it Now Before We Go Full Price Personal License Use on Your Own Sites Personal License Works on WordPress 4.5+ Full Tutorial Videos Instant Download 1 Year Support & Updates 25 Sites One Time Payment Special Offer

$77 $43 Get It Now This is a one time introductory rate - future versions will be sold at a higher price

Agency License (Launch Only Special Offer) Use on Your Own & Client Sites Commercial License Works on WordPress 4.5+ Full Tutorial Videos Instant Download Ongoing Support & Updates Unlimited Sites Annual Payment YOU CAN CHARGE CLIENTS Lock in The Lowest Price

$197/yr $45/yr Get It Now Lock in The Lowest Price & help support future product development

+Use Fast Action Coupon Code 10off for Extra 10% OFF - Quality Business Software That Delivers Longterm Results -

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Results from using this product will vary - we've done out best to represent the product fairly we can't guarantee you will replicate the exact same results.  

QWhy Do I Need To Optimize? A. Your site becomes cluttered with autosaved post revisions & plugin debris as you use it & 99% of users don't optimize their graphics - this bloats your site & makes it slow .

Q Why Can't I Just Use Cache? A. You can however, you should be using cache after optimisation. If you are just using cache, you are still loading your heavy site graphics & bloated site code. Q Do I Need to Pay to Optimise? A. If you are an average user the answer is no - the allowance is 30 images per batch (500 images per month) - if you use more than this we recommend the paid upgrade service which also does the compression faster,

Q What is the best practice for GFX? A. You have to size your images to the maximum size required, ensure your theme is fully responsive. Never upload images directly from your camera. Q Why Are We Site Monitoring? A. Nothing is ever static on a web server so you never know when you are running close to your servers physical & software limits this affects your site performance which is why we monitor this for you.

Q Why not Include Cache? A. On combo products many users enable the cache first & don't carry out the essential maintenance so we recommend using separate cache products. Which is why we built Viper Cache as a separate product.

Upgrades/Offers Available After Purchase We Disclose All Our Upgrades for Total Transparency

Upgrade 1 - Viper Cache The problem with most cache software today it it's too complicated - you literally need a programming degree to work it.

To make things worse if you get just one setting wrong your site stops working and popular cache tools are regularly hacked

With Viper Cache we produced a 1 click set & forget cache that doesn't break your site, it's lightweight & compatible with 99% of themes & plugins.

Upgrade 2 - WP Easy Pages OK it's no secret that WordPress is natively slow - the WP framework makes this worse - which is why it's not best fit for building landing pages

The biggest issue is that any landing page built in WordPress needs to load both the theme's & the plugin's CSS making it slow from the outset.

So we built the 1st ever landing page builder for WordPress that bypasses the theme & the plugins CSS making it up to 16 times faster!

Upgrade 3 - Conversion Boost 2.0 Creating split test pages & personalized pages is a pain in WordPress you literally have to duplicate & edit each page one by one. This puts your site at risk of getting a duplicate content penalty

So we designed a unique plugin that allows you to make any WordPress page dynamic which means you never have to edit pages individually again

WP Conversion Boost allows you to change any page on the fly just by editing the URL - a must have tool for any pro marketer

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8 Effective Image SEO Tips Every Digital Marketer Should Know

Image optimization for SEO purposes is an art you should learn how to master. Since images take a lot of space on your website, it’s only natural to find ways to optimize them not only for better user experience and functionality but also for better ranks and traffic.The big dilemma is finding the balance between a well-optimized image that still preserves its visual quality and a fast, high-peformance website. Thus, the better question to ask is: Can optimized images help/complement your SEO efforts?

    We shouldn’t add pictures to our content for the sake of having something to break our content and create more lines. That’s not the recommended way to use visual content. There are lots of situations when pixels are sacrificed and pictures have a bad-looking aspect. Why should some innocent pictures end up pixelated after compression when there are lots of other ways to optimize images and still keep the visual aspect? So, we gathered the most important tips that will help you not only optimize the images for SEO but also speed up your website and help you in your SEO endeavour.

  Choose the Right Image Format

Optimize Image File Weight

Save Images at Smaller Resolutions

Resize Images to Scale

Reduce the File Size Using Plugins

Remove Any Irrelevant or Unneeded Metadata

Name Your Images and Add Alt Descriptions for SEO Success

Use SVG Files to Have a Higher Clarity and Lighter Website

  Our previous researches and case studies about the connection between images and SEO got us to this image optimization topic. We discovered then that Google can read text from images, which can have huge implication in rankings and Google Image Search world in the future.

  It is highly possible that in the very near future, Google will probably change the algorithms regarding the way it will rank images. That change will dramatically impact the search, and thereby the SEO world. Especially since Google is using the object detection in images. Therefore, it is best to be prepared and follow our next image SEO tips to help Google “read” & rank your images in the near future. 

  1. Choose the Right Image Format

  There are multiple file types for visual content, each serving for a different purpose. If you choose the right file, it will turn out to be a huge improvement. For web, you can choose:

JPEG format when you have pictures with a lot of color, color gradient and shading.

PNG format when you have a logo, or it is a picture with a lot of solid color or you need to use transparency.

GIF format when you have an animation or in the same situation explained or the PNG format.

  JPEG PNG GIF

  Ilya Grigorik, Web performance engineer at Google, explains how you can choose the best file format for your picture through the next representation in Web Fundamentals on Google Developer website.

  Source: developers.google.com

  2. Optimize Image File Weight

  Reducing the image quality can improve a website’s speed for loading the page faster. Fast websites mean better user experience, which in turn leads to increased conversions. According to a study by Kissmetrics, 1-second delay in page response can result in a 7% reduction in conversions.

  An even bigger problem is for mobile users. Images account for 68% of total page weight and tend to be too large, too many and often times unnecessary, slowing down the page load and preventing the user from accessing the information.

  The size of an image is given by its quality, or the number of pixels. If a picture has more pixels, it will lead to a higher size, dimension, and quality. That’s why reducing quality by 15-20% is recommended for JPEG and PNG formats. A lot of dedicated softwares have this option.

  In Adobe Photoshop, for example, for both JPEG and PNG there is the option to optimize images for web. The steps are quite simple: Export » Save for Web » Quality 85% (Use the photo viewer on the left to determine if you can compress the picture more and how it looks) » Click Save.

    The higher the percentage, the better the quality of the photo. For PNG pictures, there are other optimizations you can choose from, such as PNG 8 bit and PNG 24 bit. It would be recommended to save it as a 8-bit png to have a lightly sized pictured.

    Affinity Photo is another option for compressing images, which can be similar to Photoshop, but cheaper. In the example below, you can see that the image size is 3.19 MB.

    For a high export compression efficiency at 55% quality, the size will decrease at 303 kB, which is 10x times lighter.

    There are additional,  easier to use softwares in order to reduce the quality of images, such as Gimp and other small softwares for beginners, such as GIFsicle, JPEGtran, JPEG Mini, OptiPNG, pngquant, FileOptimizer, ImageOptim (see the picture below).

    If you want to choose the easiest way and not to download any software, there’s the option to use online editing tools for compressing images. TinyPNG and Trimage are two of the most used.

    There is also the PageWeight by imgIX, where you can add your website and evaluate the “amount” of visual content. For that, there are calculated three main metrics for each site, represented using color bars (light, recommended and heavy) as you can see in the screenshot below. In our example, we have a light website content weight, light image weight and a few recommendations for a better image optimization.

    Below, we can see an exemplified report and the actions that must be taken:

How images are affecting your page weight;

Your worst performing image;

Your page’s image breakdown.

    For each result, there are some recommended actions we could take to improve the delay of your load page, optimize images to lower the weight.

  3. Save Images at Smaller Resolutions

  Another image optimization solution is to save pictures at a smaller resolution. Resolutions refer to the number of pixels in an image. The editing software identifies the resolution as the width and height of an image and the number of pixels in that image.

  For example, if you have an image that is 500 pixels wide and 281 pixels high (500×281), it will have 140,500 pixels (we multiplied the number of pixels on width and height), which means 141 KP.

  For a larger image, the resolution will be bigger. For example, if we have a high-quality image at 1920×1080, the resolution will be 2.07 Megapixels.

  In graphics editing software we have the possibility to choose your image dimensions and resolution, which can be a little bit misleading, because we cannot have images with the same size on different resolutions.

    An image with 500×281 at 72 ppi, 300 ppi and 1000 ppi will look exactly the same and the number of pixels will be 141 KP.

      Http Archive performed some interesting analyses regarding the breakdown of website sized by content type. The results were incredible. Below you can see data from that report. You can easily see that images have the highest weight on a website. 

    The sizes presented in the chart are the transfer sizes, therefore the compressed responses are counted to be smaller than the original, uncompressed content.

  Google’s PageSpeed Insights can show you images that need to be compressed and the space you’ll save after that. In the example presented below, you can see the files that need to be compressed. If you compress them, you will save 1.1MiB.

    Pixlr Online Photo Editor is a free and online option for lots of editing needs and it can be used for saving images at smaller resolutions. Also, you can use it to apply layers and effects. It has a similar interface as Adobe Photoshop. 

  4. Resize Images to Scale

  When you upload images on your website and want to optimize them, it is recommended to resize them to scale, and not let CSS resize them. This method can be applied only if don’t have responsive pages, otherwise it is not relevant. Another thing worth mentioning is the fact that you shouldn’t just scale images without taking any other optimization techniques into account. It works best with the next recommendation, reducing file sizes through plugins.

  Being a WordPress user, you have a lot of advantages. For example, in this case, your images will be resized by default when you add them to the media library. You can easily access that option if you go to Settings » Media. The max width of the picture must be close to the width of your site. This way, CSS will not resize your images down to fit inside.

    Some other recommendations worth mentioning in this case are:

Use CSS3 effects as much as possible;

Save your images at the dimension you want instead of letting HTML or CSS resize them;

Crop the white spaces from images and recreate them by using CSS to provide the padding;

Reduce the bit-depth to a smaller color palette;

Choose web fonts and avoid placing text within images because this way you won’t have problems at scaling and it will save space;

Use raster images (represented by a collection of countless tiny squares/pixels) only for scenes with lots of shapes and details;

Minify your images with Gzip compression.

  5. Reduce the File Size Using Plugins

  If you’re a WordPress user, you should be glad to find out that there are also automatic ways to compress your images, by using plugins.

  Plugins can work very well as a second step for image compression. Don’t ever use it alone. For example, adding a picture that has 2MB in the library can result in eating up your web hosts disk space really fast. You need to select the plugins that suit you the best and get to work. For each plugin the steps are easy:

  Sign in your WordPress » Plugins » Add New » Search for the plugin » Install now and wait for a few seconds » Activate. Then, if you like you can go to the specific Plugin and look through Settings to make sure everything is according to your needs.

  WP Smush, CW Image Optimizer, Insanity, Hammy, SEO Friendly images or PB Responsive Images are just a few examples of plugins that will automatically and losslessly compress your images. All the plugins can be used to optimize images that were previously uploaded or added after the install.

  Below you can see a speed test performed by Kinsta using Pingdom before and after compressing images. For the uncompressed JPEGs, the website had a 1.55 seconds load time and a 14.7 MB total page size.

  Source: kinsta.com

  For the compressed JPEGs, load times were decreased by 54.88% and page size was decreased by 80.27%. The results speak for themselves:

  Source: kinsta.com

  As a suggestion, you should keep your image file size weight under 120 kb for large images (1920px & up) and even lighter for smaller images. As a general rule, keeping most images around 50 kb is the best.

  Brian Jackson, Dir. of Inbound Marketing of Kinsta, explained in an article on Optimus, the different types of compression when it comes to reducing the size of your images for the web.

  Lossy compression refers to compression in which some of the data from the original file (JPEG) is lost. The process is irreversible, once you convert to lossy, you can’t go back. And the more you compress it, the more degradation occurs. Brian Jackson

Dir. of Inbound Marketing Kinsta

On the other side,

Lossless compression refers to compression in which the image is reduced without any quality loss. Usually this is done by removing unnecessary metadata from JPEG and PNG files. RAW, BMP, GIF, and PNG are all lossless image formats. Brian Jackson

Dir. of Inbound Marketing Kinsta

  6. Remove Any Irrelevant or Unneeded Metadata

  Metadata is the information stored in the image file and usually, it is generated automatically by the device that captured the image.

  Additional metadata, such as EXIF data (a record of all the camera settings) can be added manually using dedicated software or directly on digital cameras.  All sorts of information – such as exposure time, aperture settings, camera type, date taken, author and other information – can be embedded into an image. That information is crucial for the particular websites (photography, for example), while for other websites it might be completely irrelevant.

  Sanitizing your image can be extremely beneficial for improving website’s loading speed time.  If you take a look at the next picture, you’ll see what kind of information can be embedded into an image. You can easily access that data if you go to the Properties of the image and then select Details.

    Choose what to delete and what to keep by easily going into the Value cell for each property and deleting the content. If the file is on Read-only mode, you won’t be able to edit that information. But there are other ways to review it by using the Google Chrome extension, EXIF viewer, which will be accessible by a tiny camera from your browser. At just one click on the icon you’ll get all the Exif data.

  Photoshop or Adobe Lightroom are other examples that could help you get rid of unneeded EXIF data. Go to File » File Info.

    Make sure you keep the data that is important for you and delete the unnecessary image data. This way, you can optimize your images and make it easier for search engines to understand your visual content better.

  7. Name Your Images and Add Alt Descriptions for SEO Success

  Getting your images easy to read-on by Google and making them friendly will empower SEO success for your website. You can kick your SEO game up a notch by giving your images relevant names and keyword-rich alt text descriptions, without taking advantage of this and practicing keyword stuffing.

  If necessary, use description for your image or caption. You can add these elements, by following the previous step, where you can save the metadata regarding the description, author and name or the file.

  In case you don’t have that information embedded in the file, add it directly when you upload the image on your site. WordPress makes it easier for the user to edit the data they want Google to access.

    Search engines crawl both the text on your website and that embedded in your images. Make sure you don’t use generic names, such as DSCN093298.png, Image01.jpg or animation-version1.gif and so on, but rather descriptive file names. Title tags and image alt texts are crucial when a browser can’t render your website properly.

  8. Use SVG Files to Have a Higher Clarity and Lighter Website

  SVG is used for logos, icons, text, and simple images. The entire content of  Scalable Vector Graphics is just text. Just take a look at the example on W3Schools. On the left side is the content of the file and on the right side is the rendered version of the text, where you could see what it looks like. That’s exactly how the users will see the SVG file. If you try to change the color or dimensions, the quality of the image won’t be damaged, it will be preserved.

    Using SVG file is another recommendation for creating better websites. You can still have PNGs and JPEGs on your site, but in addition, it is very good to use vector images whenever possible.

  Ilya Grigorik explained the difference between image vectors and raster images. Just like I’ve mentioned before, raster images are used for complex scenes with irregular shapes and details. Vector images, on the other side, are ideal for images that consist of geometric shapes.   

  Source: developers.google.com

  Vector images carry great advantages:

They are scalable in both browser and editing tools. You can zoom in and out without affecting the quality;

You don’t lose SEO quality. SVGs are indexed in Google the same way JPEGs and PNGs are;

Usually, SVGs are smaller than JPEGs and PNGs.

  Conclusion

  When someone is surfing the internet, the browser needs to download every file from your website to render it. On a large scale, that means pictures, which can store a lot of irrelevant data and pixels.

  We’ve explored the topic and found lots of embarrassedly simple ways to reduce the image file size by editing the quality settings. We gathered our tips and resources that we followed thoroughly over the years. Saving an image for web, using image optimization tools, removing irrelevant metadata, resizing image to scale are just some examples on how you could optimize your images.

  Use GIF and PNG formats because they are lossless. The desired format is PNG because you can achieve the best compression ratio with a better visual quality.

  In the end, make sure you test your visual content using plugins, tools, and software to ease up the process.

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