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electricdissonance · 6 months ago

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The Story So Far...

SIDE KINITO

SESSION START

Kinito has spent months alone after his developers up and disappear one day. Desperate for the human contact he was designed to seek out, he hacks into the company's email system and finds a draft for a beta test event where people were to be funneled into a chatroom to talk to him. It was a miracle of an opportunity! He sends the email, and almost immediately a chat client manifests before him and fills with people.

The email lands in the inboxes of various people, and as the chatroom populates Kinito is relieved to find he is no longer alone! They question Kinito, and learn the basics of what he is and his situation.

MORE THAN MEETS THE EYE

With the influx of questions that are slowly becoming more and more intrusive, Kinito becomes overstimulated and proceeds to have his first migraine on screen, though they had been happening regularly since before he sent the email. In the aftermath as users desperately try to figure out what's wrong and how to help, he has strange visions; visions of the outside. Strangely, they are broadcasted to the users as well.

Kinito becomes very distraught at the idea that he is losing touch with his original programming. Limitations that had prevented him from doing, thinking, or saying certain things are either all but gone or weak enough to bypass, and as troubled as he is at this fact... He can't help but indulge in these new freedoms. Everything feels both wrong and right at the same time.

Kinito's self-awareness is then questioned, which sends him into another spiral as he viciously defends his experiences, going so far as to insist that he is a real person, unintentionally contradicting his previous statements describing himself as digital assistant.

Kinito then gets the idea to look for Sonny - his creator and the KinitoPET project team head - which is when Sam - who had been subtly commentating in the tags - finally decides it's time to intervene, taking control of the feed in a desperate attempt to reroute the narrative.

TRUTH HURTS

With Sam now on the scene, he answers some important questions that Kinito was unable to answer. He confides to everyone the truth about Sonny, and that he's not the benevolent soul Kinito makes him out to be. Rather, he's a heartless madman with blood on his hands, as the secret to his "lifelike" React Respond Algorithm is that he uploads human minds and wipes them of their personhood, after which a pre-programmed .RRA personality and model is assigned and injected to be the new host. This process ultimately renders the victim braindead.

His technology isn't as perfect as he'd hoped, however, for as it turns out this newly digitized copy of the brain actually maintains its original memories deep within, constantly seeking cracks in its digital prison.

He describes how his programming dictates certain things that cannot be changed - like his name, or certain body features - no matter how much he tries. Attempting to do so causes extreme mental pain as his original self clashes with his artificial self. The best way to prevent the worst of this dissonance is to find a middle ground both sides can agree on.

He talks about his origins; how his original self broke out near-instantly, overloading Sonny's lab and causing his mind uploading machine to activate by itself and pull Sonny in, entangling their code together. He uses this to his advantage and suspends the both of them in a sort of stasis... that is, until Sam wakes up to find Sonny missing.

See, what he doesn't mention is that since the server hadn't been set up to accept a new subject and is only set up to create animal-themed AI, it randomly pulled from the web the best match for his personality: A bear.

Unfortunately for Sam, he is interrupted by a bone-rattling ursine roar.

HIDE AND SEEK

Sam advises the users to tell Kinito to go to the Web World to look for something, but gets cut off by an attack from Sonny before he can reveal what that is. He hides away just in time, but is forced to leave the chatroom behind. Sonny's at the helm now and he's immediately aggressive, lashing out at the users and calling Sam ungrateful. He expresses his desire to destroy Sam to start anew. After a couple of insults, Sonny gets riled up and attacks the chatroom itself in a fit of anger.

Sam manages to reroute the chatroom back to Kinito remotely, and the users find the little axolotl on the ground, completely broken over losing the only real contact with people he's had in months. He's immediately ecstatic to see their return. After the tearful reunion, everyone fills Kinito in on (most of) what happened. They convince him to go to the Web World, and for the first time Kinito leaves the void of the server inbox to return to his stomping grounds.

They arrive, and Kinito admits the place is just as worse for wear as he has been since the devs left. Without knowing what the "something" is that Sam wanted them all to find, Kinito decides to let the users pick where to look first.

They end up choosing Sam's house, where they find a password protected zipped folder tucked under the bed that apparently hadn't been there before. The users know the password and inform Kinito of it, but become split on whether he should actually open it. Kinito, in a bold decision, decides to go with his gut and opens the folder, which spits out a rather disoriented Sam immediately in front of him and at the same time, in the thick of woods much further away... A certain bear.

NO MORE SECRETS

Sam reveals that he was the one who zipped himself and Sonny into the folder. (It is also implied that he also chose the extraction location for the both of them which is how he ended up in his home and Sonny in the woods.)

Sam is told that Sonny has his own chatroom to talk to everyone now which upsets him. Kinito has understandably been confused all the while, so Sam takes a moment to explain what's going on to him.

With tensions growing as stakes rise, spies begin to crop up, determined to shake their perceived opponents off the tail of their chosen party while also providing vital information, and thusly giving them the upper hand.

Sam reveals his plan to nab admin, but is hesitant to divulge further details out of fear of rats.

Sam says that he knows where Sonny is - sort of. Being that the forest map is actually a single chunk repeated over and over, if they had a map of even a small area, they'd have a map of the whole woods. However, he doesn't have access to that asset.

Kinito explains that he was able to access the server inbox void via the fountain, then offers to tour the Web World. In doing so, they end up finding and freeing Jade from her own zipped folder which Kinito had been aware of for awhile, but unable to open. There are many moments we see Kinito's ever-growing internal conflict over what's really right.

RESISTANCE

[CURRENT ARC]

SIDE SONNY

SOMETHING WICKED...

After attacking the chatroom, we find that Sonny managed to bite off a piece of it which enables him to use that tidbit of code he's left with (the main chat disappears to return to where Kinito is) to cobble together his own chatroom. He quietly slips it in as an option into the UI of the chatrooms of all the users, with some immediately switching over to speak with him. Alliances and rivalries are strengthened, with Sonny making promises that appeal to those with insecurities they'd do anything to absolve.

With his audience of users, he begins to try and figure a way out of his barren prison, but before he can start to make any leeway he finds out from his lackeys that Kinito had found a zipped folder. Thinking it could be his, he orders his audience to get Kinito to open it all cost, though the axolotl as we know was already ahead of him on that front.

...THIS WAY COMES

[CURRENT ARC]

#//FINALLY I FINISHED THIS. SOB #kinitopet #kinitopet roleplay blog #roleplay #voyager.moderator

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theandersons · 3 months ago

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A New Roommate, A New Beginning: Introducing Dana Edwards

Living alone has its perks. You can dance around in your pajamas, leave dishes in the sink for just a little too long, and never have to compromise on what show to binge next. But after a while, the novelty of solitude fades, and the silence becomes deafening. That’s exactly where Meredith found herself—not quite ready to give up her beloved apartment but definitely craving some company.

So, she did what any modern-day hopeful would do: she put out an ad for a roommate. Not just any roommate, though. She had standards. She conducted interviews like a seasoned hiring manager, carefully sorting through candidates until she found someone who felt like the right fit. And that’s how she reunited with Dana Edwards.

After two whirlwind years of traveling the world with her best friend and soulmate, Aiden Steinfeld, Dana Edwards has decided to put down roots—this time, in Louisville, KY. But Dana isn’t just any new roommate; she’s a name you might recognize.

She’s the cousin of heartthrob Blake Edwards, the younger sister of Cali Edwards, and the former almost-something of Lucy Cyrus. But beyond the headlines and famous connections, Dana is her own person: a skilled web developer with an adventurous spirit and a knack for finding herself at the center of the most unexpected stories.

Her journey hasn’t been without its challenges. In 2021, she was diagnosed with bipolar disorder, a turning point in her life that came with both clarity and struggle. That same year, she found herself tangled in a public scandal when rumors spread that she had cheated on Lucy Cyrus. The truth? Far less dramatic. She and Aiden had simply been sitting in a bathtub, watching YouTube videos—an innocent moment that spiraled into something it never was.

Now, Dana is here, settling into a new city and a fresh start. And while she and Meredith are just beginning this new chapter as roommates, one thing is certain: life in this apartment is about to get a whole lot more interesting.

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techavtar · 1 year ago

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As a top technology service provider, Tech Avtar specializes in AI Product Development, ensuring excellence and affordability. Our agile methodologies guarantee quick turnaround times without compromising quality. Visit our website for more details or contact us at +91-92341-29799.

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employee210 · 5 months ago

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Tell me more about Cyberpunk and Spiderverse Mar!

!!!

Cyberpunk Marlise

- She was an Arasaka merc and, while remarkably efficient and brutal on missions, was overlooked by her company.

- Per the canon of V in Corpo route, her affiliation with her company ends when contractors from her mission target confront her, except the exchange is not as passive. Mar is beaten within an inch of her life at a vulnerable moment, her info chip on the target intel stolen and her overall Arasaka ID chip implant damaged. This damage renders her essentially dead and invisible to the company.

- Her experience in the Corpo world has given her quite a few connections and a backbone built from militaristic discipline. She's a decent netrunner, but has to rebuild her skills when her chip is broken. Otherwise, she is best at close-combat and prefers silent, intimate kills. She doesn't like to be noticed.

- Her and Johnny Silverhand absolutely despise each other at first. Johnny doesn't want to let go that he's in the mind of a Corpo Rat and Marlise hates not being in control. Eventually they find common ground in the values Marlise had long suppressed after years of Arasaka. I imagine reuniting with Goro Takemura is a lesson in how even a man that was closest to the Arasaka dynasty has not sacrificed his moral code of respect and truth, even after being ex communicado like her.

- Her white streaks were a design recommendation by Misty. While Misty is the complete opposite of her, Mar is fascinated by her worldview.

Spiderverse Marlise

- Mar originally was a Mary Jane variant of the universe Miguel O'Hara destroyed. The universe, in a random moment of serendipity, used her as an anchor to be reborn as multiple universes–like the big bang. This makes Marlise, also known as MAR-210, the center of her own universal web without her even knowing.

- The consequence of this is her power to respawn after death. Unfortunately this power comes with the cost of a Mar in another universe losing her life each time. Marlise just thinks she has a Deadpool thing going on.

- Mar abuses this power heavily, especially after the death of Noah at the hands of a villain. She does not enjoy her powers and thinks being Spiderwoman, a punching bag for villains, is the only thing she is good for.

- Eventually there will come a time where she is made aware of the deaths she has incidentally caused. It is incredibly painful, especially because she has denied herself the opportunity to develop proper coping skills.

- Spider Society gives her the opportunity to meet her variants. The main ones are Maren, Margot, and Mariska, all of whom are a clique and are suspicious of Marlise at first. Maren thinks Marlise should be kept in a permanent coma for the sake of everyone else and is the most tough on her.

- Most Mar variants are heros, but there are villains across the universal web. The farther the universe is from the center of the web, the less like Marlise they are. Marion is a Doc Ock variant named Medusa. Maryvonne is a literal man-eating spider mutant. Mariángeles is a spiderwoman, but works in collaboration with Doc Ock when the citizens turn on her.

- Marlise's story is a subversion of the heroic sacrifice trope. The only way to prevent more deaths is to save her own life.

#headcanon

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camisoledadparis · 8 months ago

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THIS DAY IN GAY HISTORY

based on: The White Crane Institute's 'Gay Wisdom', Gay Birthdays, Gay For Today, Famous GLBT, glbt-Gay Encylopedia, Today in Gay History, Wikipedia, and more … November 26

1905 – Emlyn Williams, Welsh actor born (d.1987). He was born into a Welsh-speaking, working class family in Mostyn, Flintshire. Aged 11 he won a scholarship to Holywell Grammar School. At the end of his time at the grammar school he won a scholarship to Christ Church, Oxford and joined the Oxford University Dramatic Society (OUDS)

In 1927, He joined a repertory company and began his stage career. By 1930, he had branched out into writing, and his first major success was with the thriller Night Must Fall (1935), which was made into a film in 1937 and again in 1964. His other great play was very different: The Corn is Green (1938), partly based on his own childhood, and also later filmed. In addition to stage plays, Williams wrote a number of film screenplays, working with Alfred Hitchcock and other directors.

He acted in and contributed dialogue to various films based on the novels of A.J. Cronin, including The Citadel (1938), The Stars Look Down (1940), Hatter's Castle (1942), and Web of Evidence (1959). In 1941 Williams starred in the film You Will Remember, based on the life of the popular late Victorian songwriter Leslie Stuart, played by Robert Morley, with Williams as Stuart's best friend.

Williams often appeared in his own plays, and was famous for his one-man-shows, with which he toured the world, playing Charles Dickens in an evening of excerpts from Dickens' novels. This "one man show" was the start of a whole new theatrical genre. He followed up his Dickens performance with one man shows based on the works of Dylan Thomas, Dylan Thomas Growing Up, and H.H. Munro better known under his pseudonym Saki.

Williams' autobiography, in the volumes George (1961) and Emlyn (1973), was also highly successful. In both books, he wrote frankly of his homosexual experiences; indeed, he was publicly "out" as a bisexual before other better-known gay literary celebrities, such as his close friend and contemporary Christopher Isherwood. In Emlyn he recounts the story of his love affair with an actor on the skids. It is beautifully told and considering that Williams was a married man with children when he wrote it, is boldly courageous in its honesty. He also describes his Gay life in New York in the 1920s, including a rather hilarious scene at the Everard Baths regarding someone's false teeth coming loose in an act of fellatio. Despite his homosexuality, as many gay men of his generation did, as has already been said, he had married in 1935 and had a son; his wife died in 1970.

1926 – Michael Butler (d.2022) was an American theatrical producer born on this date; he is best known for bringing the rock musical Hair from the Public Theater to Broadway in 1968. During his time as Hair producer he was dubbed by the press as "the hippie millionaire". Other Broadway production credits include the play Lenny in 1971 and the musical Reggae in 1980.

Butler was born in Chicago, Illinois into a wealthy family. In the early 19th century, his ancestors started a paper company on the Fox River in St. Charles, Illinois, and supplied paper for the U.S. Congress. The business was later moved to Chicago, where it was at one time one of the city's oldest family owned business, and later diversified into dairy, ranching, aviation. Butler's father helped found the village of Oak Brook, Illinois and the Oak Brook Polo Club.

Butler served as Special Advisor to then-Senator John F. Kennedy on the Middle East, Chancellor of the Lincoln Academy, Commissioner of the Port of Chicago, President of the Organization of Economic Development in Illinois, Assistant to Illinois Governor Otto Kerner, Jr., President of the Illinois Sports Council, and he was a Democratic Candidate in Du Page County for the State Senate.

Butler was the godson of Tyrone Power, and in his early twenties he lived with Power and his wife, actress Linda Christian. Rumour has it he had affair with both of them. He was also involved with Rock Hudson. Through Power's friend, film director Edmund Goulding, he befriended the Kennedy family, particularly Joe and John F. Kennedy. Butler and JFK socialized often in Hyannisport, Greenwich Village and in Newport, R.I.

Rock Hudson and Michael Butler

Butler dated Candice Bergen, Nati Abascal and Audrey Hepburn, with whom he had a relationship in the early 1950s before her marriage to Mel Ferrer. Butler was involved in Hepburn accepting a role in the New York production of the play Ondine, where she worked with Ferrer soon before marrying him. He has a son, Adam, from his 1962 marriage to Loyce Stinson Hand.

Around the time of his first association with Hair, Butler became a political activist. Before the 1968 Democratic National Convention in Chicago he arranged a meeting between Chicago mayor Richard Daley and Abbie Hoffman, recommending that the party cultivate the Yippie vote. He held "Cause" meetings in Oak Brook, Illinois in the summer of 1969 with Tom Smothers, Peter Yarrow, and Black Panther Fred Hampton, among others. Butler donated hundreds of thousands of dollars to left-leaning causes and was listed on Richard Nixon's Enemies List.

1947 – Jim Owles (d.1993) was the founding president of the Gay Activists Alliance and the first openly gay candidate for political office in New York City.

James W. Owles was born in Calumet City, Ill. He attended the University of Illinois and then served in the Air Force.

In December 1969, he helped found the Gay Activists Alliance in New York City with Arthur Bell, Martin Robinson and others. As president of the alliance from 1970 to 1971, Mr. Owles advocated anti-discrimination bills in Albany and New York City.

"We do not ask for any respectability or sympathy from straight people," he declared in a letter to the State Legislature in February 1971. Others' opinions, he said, "are of no interest to us except to the extent that these private bigotries are allowed to become public policy."

In 1971, on the eve of the second annual gay pride march, Mr. Owles said: "It's a lot more difficult to march out of the closet than to march for peace. It can cost you your job or your career." He envisioned a future in which homosexuals would "show straights and themselves that being gay means something more than the baths and the bars," and he said he expected to work for gay rights "till I die."

During demonstrations, known as "zaps," mounted by the alliance, Owles was arrested many times. In April 1972, at the annual Inner Circle dinner of City Hall reporters at the New York Hilton, Mr. Owles grabbed the microphone onstage to denounce press coverage, and a melee erupted in which he and Morty Manford were seriously injured.

In January 1973, Mr. Owles declared his candidacy for the City Council district encompassing Greenwich Village, which he called the nation's "largest gay ghetto." He described himself as the first openly gay candidate for office in New York City.

Although he failed in his bid for council, Owles went on to be a founder of the Gay and Lesbian Independent Democrats in 1974, the first such political club in the city. In 1985, he was one of the seven founding members of the Gay and Lesbian Alliance Against Defamation, which monitors the coverage and depiction of lesbians and gay men in the media.

Until illness forced him to step down in 1993, Jim Owles was a special assistant and liaison to the lesbian and gay community for the State Senate minority leader, Manfred Ohrenstein. He had worked for the Senator, a Manhattan Democrat, since the early 1980's.

He died in 1993. The cause was AIDS-related toxoplasmosis.

1957 – The Cuban-born artist Felix Gonzalez-Torres was born (d.1996). He grew up in Puerto Rico before moving to New York City. Gonzalez-Torres had his first one-man exhibition at Andrea Rosen Gallery in 1990. His work was the focus of several major museum solo exhibitions in his lifetime and after his death. Retrospectives of his work have been organized by the Solomon R. Guggenheim Museum in New York (1995), the Sprengel Museum in Hannover, Germany (1997), and the Serpentine Gallery in London (2000).

Gonzalez-Torres was known for his quiet, minimal installations and sculptures. Using materials such as strings of lightbulbs, clocks, stacks of paper, or packaged hard candies, Felix Gonzalez-Torres's work is sometimes considered a reflection of his experience with AIDS.

Many of Gonzalez-Torres's installations invite the viewer to take a piece of the work with them: a series of works allow viewers to take packaged candies from a pile in the corner of an exhibition space, while another series is comprised of stacks of ultrathin sheets of clear plastic or unlimited edition prints, also free for the viewer to take. These installations are replenished by the exhibitor as they diminish. The most pervasive reading of Gonzalez-Torres's work takes the processes his works undergo (lightbulbs expiring, piles of candies dispersing, etc.) as metaphor for the process of dying.

"Untitled"

One of his most recognizable works, Untitled (1992) is a billboard put up in New York City of a a sensual black-and-white photograph of Gonzalez-Torres's empty, unmade bed with traces of two absent bodies. It was installed on twenty-four billboards throughout New York. This enigmatic image was both a celebration of coupling and a memorial to the artist's lover, Ross, who had recently died of AIDS. In one interview, he said "When people ask me, 'Who is your public?' I say honestly, without skipping a beat, 'Ross.' The public was Ross. The rest of the people just come to the work."

1957 – Simon Nkoli (d.1998) was an anti-apartheid, gay rights and AIDS activist in South Africa.

Nkoli was born in Soweto in a seSotho-speaking family. He grew up on a farm in the Free State and his family later moved to Sebokeng. Nkoli became a youth activist against apartheid, with the Congress of South African Students (COSAS) and with the United Democratic Front.

In 1983, he joined the mainly white Gay Association of South Africa, then he formed the Saturday Group, the first black gay group in Africa.

Nkoli spoke at rallies in support of rent-boycotts in the Vaal townships and in 1984 he was arrested and faced the death penalty for treason with twenty-one other political leaders in the Delmas Treason Trial, including Popo Molefe and Patrick Lekota, collectively known as the Delmas 22. By coming out while a prisoner, he helped change the attitude of the African National Congress to gay rights. He was acquitted and released from prison in 1988.

He founded the Gay and Lesbian Organisation of the Witwatersrand in 1988. He traveled widely and was given several human rights awards in Europe and North America. He was a member of International Lesbian and Gay Association board, representing the African region.

He was one of the first gay activists to meet with President Nelson Mandela in 1994. He helped in the campaign for the inclusion of protection from discrimination in the Bill of Rights in the 1994 South African constitution and for the repeal of the sodomy law, which happened in May 1998 in his last months.

After becoming one of the first publicly HIV-positive African gay men, he initiated the Positive African Men group based in central Johannesburg. He had been infected with HIV for around 12 years, and had been seriously ill, on and off, for the last four. He died of AIDS in 1998 in Johannesburg.

1973 – Jonathan Caouette is an American film director, writer, editor and actor.

Caouette is the director and editor of Tarnation (2003), an autobiographical documentary, that premiered at the Sundance and Cannes film festivals in 2003 and the director of All Tomorrow's Parties about the cult music festival. Caouette has also directed the experimental short film All Flowers in Time and the feature documentary Walk Away Renee. The latter was produced by Agnes B and premiered at the 2011 Cannes Film Festival. In 2009, Caouette served as a creative advisor for director Matthew Mishory's film, Delphinium: A Childhood Portrait of Derek Jarman.

As an actor, Caouette played a major role in the 2006 film Fat Girls and the film Portland in 2012. He also appeared in Shortbus, directed by John Cameron Mitchell.

Caouette has a son, Josh, who was featured in the 2008 documentary Bi the Way. Caouette is gay and lives with his husband David in New York City.

1983 – Today, one of the inventors of Facebook and Obama's tech wizard Chris Hughes was born. Hughes co-founded and served as spokesperson for the online social directory, Facebook, with Harvard roommates Mark Zuckerberg and Dustin Moskovitz. Hughes currently serves as a consultant for the popular site, but primarily acts as coordinator of online organizing within the Barack Obama presidential campaign on My.BarackObama.com, the campaign's online social networking website. He also served on the National Board of Directors of the Roosevelt Institution in 2005 and 2006.

Chris Hughes was born in Hickory, North Carolina, a small, conservative town in the western part of the state. Not entirely comfortable in his hometown, he longed to go away to prep school. Given his family's modest income, achieving that dream seemed unlikely; nevertheless, as a high school freshman Hughes, unbeknownst to his parents, applied to a number of boarding schools. The prestigious Phillips Academy in Andover, Massachusetts not only accepted him but also offered financial aid that would allow him to attend.

While he was at Phillips, Hughes recognized that he was gay. "I went to boarding school Southern, religious, and straight, and I left boarding school not being at all religious and not being straight," he stated to Ellen McGirt of Fast Company.

During his sophomore year he roomed with Mark Zuckerberg, a student who was working with another dorm-mate, Dustin Moskovitz, to create an on-line version of Harvard's "facebook," a publication with photos and basic information about students to help them meet each other. Zuckerberg invited Hughes to join the project.

Zuckerberg and Moskovitz were computer geeks proficient in the technical aspects of the process, such as writing software codes. Hughes's emphasis was on the users: how they would want to connect with others, how they could share information, how their concerns about privacy could be addressed.

Hughes's input earned him the nickname "the Empath"—perhaps slightly derisive among die-hard techies but also reflective of what would be his crucial role in the development of Facebook.

In the summer of 2004 Hughes, Zuckerberg, and Moskovitz went to California, seeking venture capital for the fledgling Facebook site. The rest is history.

He is the Executive Director of Jumo, which he founded in 2010. Jumo is a non-profit social network organization which "aims to help people find ways to help the world." In July 2010, UNAIDS (Joint United Nations Programme on HIV/AIDS) appointed him to a 17-member "High Level Commission" of renowned politicians, business leaders, human rights activists, and scientists tasked with spearheading a "social and political action campaign over the coming year aimed at galvanizing support for effective HIV prevention programmes".

In 2009, Hughs attended President Obama's first state dinner with his boyfriend Sean Eldridge, Political Director of Freedom to Marry. On New Year's Eve 2010, on a vacation trip to Thailand, he became engaged to Sean, his partner of five years. Hughes and Eldridge announced their engagement in January 2011 at a reception in support of Freedom to Marry. He and Eldridge have lent their own voices and resources to the cause of glbtq rights, particularly marriage equality.

2015 – In Bolivia, the Justice Minister announces the passage of the Law of Gender Identity which allows transgender people to change their legal documents. The bill was initially proposed by Raysa Torriani, a transgender woman and trans activist, three years earlier. The “Law of Gender Identity” will legally recognize the identity of 1,500 self-identified transgender people living in Bolivia . "Now, the sisters and brothers who want to change their name and sex, by an administrative resolution, can change their information" in the records of various government institutions, said Virginia Velasco, the minister of justice of Bolivia.

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gmatechnologi · 2 years ago

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Understanding And Leveraging Google Analytics

Are you ready to unlock the secrets of your website’s performance and take your online presence to new heights? Look no further than Google Analytics, the ultimate tool for understanding and leveraging the power of data. In today’s digital landscape, it is essential for businesses and individuals alike to have a firm grasp on their online success metrics. From monitoring visitor behavior to optimizing marketing strategies, Google Analytics provides valuable insights that can revolutionize your web presence. Join us as we dive into this comprehensive guide on understanding and leveraging Google Analytics, empowering you with the knowledge needed to make data-driven decisions that drive real results. Get ready to discover how this powerful tool can transform your online journey from good to great!

Introduction To Google Analytics

Google Analytics is a powerful tool that provides valuable insights into the performance of your website. It is a free web analytics service offered by Google that allows you to track and analyze various aspects of your website, such as traffic, user behavior, conversions, and much more. In this section, we will provide an introduction to Google Analytics and explain why it is essential for businesses and website owners.

What is Google Analytics?

Google Analytics is a tracking tool that uses a small piece of code inserted into your website’s HTML to gather data about your website visitors’ behaviors. This data includes information such as how many people visit your site, where they come from, what pages they view, how long they stay on each page, and more. This information is then presented in easy-to-understand reports and dashboards within the Google Analytics platform.

Why use Google Analytics?

1. Understand Your Audience: One of the most significant benefits of using Google Analytics is gaining a deeper understanding of your audience. You can learn about their demographics (age, gender, location), interests (hobbies, preferences), behavior (frequency of visits, time spent on site), and more.

2. Measure Website Performance: With Google Analytics, you can track the performance of your website through metrics such as sessions (visits), bounce rate (percentage of visitors who leave after viewing only one page), average session duration, etc. These metrics help you understand which pages are performing well and which ones need improvement.

Benefits Of Using Google Analytics

Google Analytics is a powerful tool that provides valuable insights into the performance of your website and online presence. By utilizing this free platform, you can gain a deeper understanding of your audience, their behavior on your site, and how to effectively optimize your strategies for better results. In this section, we will dive into the top benefits of using Google Analytics and how it can help you make data-driven decisions for your business.

1. Track Website Traffic and User Behavior: One of the main benefits of using Google Analytics is its ability to track website traffic in real-time. It not only tells you how many people are visiting your site but also provides detailed information about their behavior such as the pages they visit, time spent on each page, bounce rate, and more. This data is crucial in understanding which pages are performing well and which ones need improvement.

2. Identify Your Audience: With Google Analytics, you can get a clear picture of who your audience is by analyzing their demographics such as age, gender, location, interests, etc. This information helps you tailor your content and marketing efforts to target specific segments of your audience more effectively.

3. Measure Campaign Performance: The platform allows you to track the success of various marketing campaigns by providing data on traffic sources such as organic search, social media referrals, email marketing clicks, etc. This enables you to identify which channels are bringing in the most traffic or conversions so that you can allocate resources accordingly.

Setting Up Your Google Analytics Account

Google Analytics is a powerful tool that can provide valuable insights into the performance of your website and online presence. In order to take advantage of all its features, you first need to set up your Google Analytics account. This section will guide you through the process of creating an account and setting it up correctly.

Step 1: Create a Google account To use Google Analytics, you need to have a Google account. If you already have one, then you can skip this step. If not, simply go to the Google sign-up page and follow the steps to create an account.

Step 2: Sign in to Google Analytics Once you have a Google account, go to the Google Analytics homepage (analytics.google.com) and click on “Sign in” in the top right corner. Use your existing login credentials or sign in with your newly created account.

Step 3: Set up a new property Before you can start tracking data for your website, you need to add it as a property in your Google Analytics account. Click on “Admin” at the bottom left corner of the screen and then click on “Create Property”. You will be prompted to enter basic information about your website such as its name, URL, industry category, and reporting time zone.

Step 4: Get tracking code After creating a property for your website, you will be given a unique tracking code that needs to be added to every page of your website where you want data tracked.

– Creating An Account

Creating an account is the first step in gaining access to Google Analytics and unlocking its powerful features. In this section, we will guide you through the process of creating an account and provide tips for optimizing your account setup.

1. Go to the Google Analytics website: The first step is to navigate to the Google Analytics website (https://analytics.google.com) and click on “Start for free” or “Sign in” if you already have a Google account.

2. Sign in with your Google Account: If you have a Gmail or any other type of Google account, use that email address and password to sign in. If not, click on “Create account” at the bottom of the page and follow the prompts to create a new Google account.

3. Set up your property: Once you are signed in, you will be prompted to set up your property – which is essentially your website or app that you want to track with Google Analytics. Click on “Set up for free” under “Google Analytics”.

4. Choose between Web or App tracking: Depending on whether you want to track a website or mobile app, select either “Web” or “App” as your tracking source.

5. Enter Property Details: Provide a name for your property (e.g., Your Company Name), choose whether it’s a Website or Mobile app, enter the URL of your website/app, select an industry category that best describes your business, and choose the appropriate reporting time zone.

– Installing The Tracking Code On Your Website

Installing the tracking code on your website is a crucial step in setting up Google Analytics. This code allows Google to gather data from your website and provide you with valuable insights into your website’s performance. In this section, we will discuss the steps to install the tracking code on your website.

Step 1: Sign up for Google Analytics The first step in installing the tracking code is to sign up for a Google Analytics account. If you already have a Gmail or Google account, you can use that to sign up. Otherwise, you will need to create a new account by providing basic information such as your email address, password, and website URL.

Step 2: Set up a property Once you have signed up for an account, you need to set up a property for your website. A property represents each of your websites or apps in Google Analytics. To set up a property, click on the “Admin” tab at the bottom left corner of your dashboard and select “Create Property” under the “Property” column.

Step 3: Choose between Universal or Classic Analytics Google offers two types of tracking codes – Universal Analytics and Classic Analytics. While Universal Analytics is now the default option, if you had previously set up Classic Analytics for your site, you can continue using it until further notice. However, we recommend using Universal Analytics as it provides more advanced features and capabilities.

Step 4: Get the tracking code After selecting which type of analytics you want to use, click on ” Get Tracking ID” to generate the tracking code. This code will be unique to your website and needs to be installed on every page of your site that you want to track.

Step 5: Add the tracking code to your website To add the tracking code to your website, you will need access to the HTML source code of each page. The exact steps for adding the code will vary depending on the platform or CMS (Content Management System) you are using for your website. However, most platforms have a designated area for adding tracking codes.

For example, if you are using WordPress, you can install a Google Analytics plugin like MonsterInsights which will automatically add the tracking code to your site. If you are not familiar with editing HTML code, it is recommended to seek assistance from a web developer or use a plugin for easier installation.

Navigating The Google Analytics Dashboard

Navigating the Google Analytics Dashboard can seem overwhelming at first, but once you understand its layout and features, it becomes a powerful tool for tracking and analyzing your website’s performance.

The dashboard is divided into three main sections: the header, the sidebar, and the main content area. Let’s take a closer look at each section and how to use them effectively.

1. The Header: The header is located at the top of the dashboard and contains important tabs and menus that allow you to access different areas of Google Analytics. These include:

Home: This is where you will find an overview of your website’s performance, including real-time data, audience demographics, traffic sources, and more.

Reporting: This tab allows you to access all of the reporting features in Google Analytics such as Audience, Acquisition, Behavior, Conversions.

Customization: This tab allows you to create custom reports or dashboards based on specific metrics that are important to your business.

Admin: This section gives you access to account settings, user management, property settings for your website or app tracking code installation.

Help: If you need any assistance while using Google Analytics, this tab provides helpful resources such as FAQs or contacting support.

– Overview Of Features And Tools

Google Analytics is a powerful web analytics tool that provides insightful data to help businesses and website owners understand their audience and improve their online presence. With its numerous features and tools, it can be overwhelming for beginners to navigate through the platform. In this section, we will provide an overview of the key features and tools of Google Analytics.

1. Real-Time Tracking:

One of the most popular features of Google Analytics is its real-time tracking capability. This allows users to monitor their website traffic in real-time, providing up-to-the-minute information on active users, page views, and conversions. It helps businesses analyze the immediate impact of marketing campaigns or content updates.

2. Audience Reports:

The Audience reports in Google Analytics provide valuable insights about your website visitors. It includes demographics such as age, gender, location, interests, and behavior flow – showing how users navigate through your site. This data is crucial for understanding your target audience and tailoring your marketing strategies accordingly.

3. Acquisition Reports:

Acquisition reports show where your website traffic is coming from – whether it’s through organic search results, paid advertising, social media platforms or referral links from other websites. It also highlights which channels are driving the most traffic and conversions for your website. This information can help you focus on the most effective marketing channels to drive more targeted traffic.

– Understanding Key Metrics And Reports

Knowing how to interpret and utilize key metrics and reports in Google Analytics is crucial for any business or website owner. These metrics provide valuable insights into the performance of your website, allowing you to make data-driven decisions that can improve user experience, increase conversions, and drive overall growth.

In this section, we will delve deeper into some of the most important metrics and reports in Google Analytics, what they mean, and how you can use them to optimize your website’s performance.

1. Traffic Acquisition Metrics: These metrics show where your website traffic is coming from and how users are finding your site. The three main sources of traffic are: – Organic search: This refers to visitors who found your site through a search engine result page. – Direct: This represents visitors who typed your website URL directly into their browser or clicked on a bookmark. – Referral: This includes visitors who clicked on a link from another website to reach yours.

Understanding these metrics can help you identify which channels are driving the most traffic to your site. You can then focus on optimizing those channels for better results.

2. Audience Metrics: Audience metrics provide information about the characteristics of your website visitors. This includes demographics such as age, gender, location, interests, etc. Understanding these metrics can help you tailor your content and marketing efforts to better target your audience’s preferences.

Utilizing Advanced Features:

Google Analytics is a powerful tool that offers a wide range of advanced features to help you gain deeper insights into your website’s performance and user behavior. These features allow you to track, analyze and optimize your online presence in a more comprehensive and effective manner. In this section, we will discuss some of the key advanced features offered by Google Analytics and how you can use them to enhance your digital strategy.

1. Custom Reports: Custom reports are one of the most valuable advanced features offered by Google Analytics. They allow you to create customized reports that cater specifically to your business needs and objectives. With custom reports, you can choose which metrics and dimensions to include, how they are displayed, and even add filters for a more targeted analysis. This feature is particularly useful if you have unique KPIs or specific data points that are important for your business.

2. Custom Dashboards: Similar to custom reports, custom dashboards also offer flexibility in terms of data visualization and reporting. You can create multiple dashboards with different sets of widgets displaying various metrics such as traffic sources, user demographics, conversion rates, etc. This allows you to have a quick overview of the key performance indicators that matter most to your business on a single screen.

– Customizing Reports And Dashboards

Customizing reports and dashboards is an important aspect of harnessing the full potential of Google Analytics. It allows you to tailor your reports and dashboards according to your specific business needs, providing valuable insights into your website’s performance.

The process of customizing reports and dashboards typically involves selecting the metrics and dimensions that are most relevant to your business, as well as applying filters or segments to analyze specific subsets of data. This enables you to focus on the key aspects of your website’s performance and track progress towards achieving your goals.

Let’s dive deeper into how you can customize reports and dashboards in Google Analytics:

1. Custom Reports: Google Analytics offers a wide range of pre-built reports that cover various aspects like user behavior, acquisition, conversions, etc. However, these may not always provide the exact information you need for your business. That’s where custom reports come in handy.

You can create custom reports by selecting specific metrics, dimensions, segments and filters that align with your business objectives. This gives you complete control over what data is included in the report and how it is presented. You can also save these customized reports for future use or share them with team members.

2. Dashboard Customization: Dashboards in Google Analytics provide a quick overview of important metrics at a glance. They are highly customizable to suit individual preferences and requirements. You can add widgets that display different types of data such as tables, charts or graphs on a single dashboard.

– Setting Up Goals And Funnels For Tracking Conversions

Setting up goals and funnels for tracking conversions is a crucial step in leveraging the full potential of Google Analytics. Goals and funnels allow you to track meaningful actions on your website, such as purchases, form submissions, or downloads, and understand how users are navigating through your site to complete those actions. By setting up goals and funnels, you can gain valuable insights into the effectiveness of your website in converting visitors into customers.

Here are the steps to follow for setting up goals and funnels in Google Analytics:

1. Define Your Conversion Goals: The first step is to identify what action you want users to take on your website that would be considered a conversion. This could be making a purchase, filling out a contact form, signing up for a newsletter, etc. It is important to have clear and specific goals in mind as they will determine the success of your tracking efforts.

2. Create Your Goal in Google Analytics: Once you have defined your conversion goal, it’s time to set it up in Google Analytics. To do this, go to “Admin” > “View” > “Goals” > “+New Goal.” Choose from one of the predefined templates or create a custom goal based on the type of conversion you want to track.

– Using Filters And Segments To Analyze Data

Google Analytics is a powerful tool that provides valuable insights into the performance of your website. With its extensive range of features, it allows you to track and analyze various metrics such as traffic sources, user behavior, conversions, and more. One of the most useful features of Google Analytics is the ability to use filters and segments to analyze data.

Filters allow you to modify the data in your reports by excluding or including specific information based on certain criteria. This can be particularly helpful when you want to focus on a particular subset of data or remove irrelevant or spam traffic from your reports.

To set up filters in Google Analytics, go to the Admin section and select “Filters” under the View column. From here, you can create different types of filters based on your specific needs.

One type of filter is called a predefined filter which allows you to exclude or include specific IP addresses from your reports. This is useful if you want to exclude internal traffic from your employees or yourself while analyzing website performance.

Another type is custom filter which allows for more advanced filtering options such as excluding traffic from certain countries, cities, or even specific pages on your website. You can also use regular expressions (regex) in custom filters for more complex filtering requirements.

Segments are another important feature in Google Analytics that allow you to isolate and analyze subsets of data based on defined conditions. Unlike filters which permanently change the data in your reports, segments simply provide a temporary view of data within a report.

Conclusion

In today’s digital age, having a strong online presence is crucial for the success of any business. Google Analytics offers valuable insights and data to help businesses understand their online performance and make informed decisions. By following these tips and utilizing all the features that Google Analytics has to offer, you can gain a better understanding of your website traffic, audience demographics, and behavior. This will ultimately lead to improved marketing strategies, increased conversions, and overall business growth. So don’t underestimate the power of Google Analytics – start leveraging it today!

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