#advanced seo tips 2021
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Recent SEO & Marketing News for Ecommerce, November 2023
As promised, here is the separate report on marketing and SEO news for ecommerce businesses, up to the end of November. This is now separate from the ecommerce report (which will be out in the next week or so).
I probably won't be posting SEO and marketing news again until the new year, so this is my chance to remind you that I plan on leaving Twitter soon. You can still keep caught up here on Tumblr, plus daily on Bluesky and on LinkedIn. My plan is to have a new way to follow my news posts in a more timely fashion early in 2024, so stay tuned!
SEO: GOOGLE & OTHER SEARCH ENGINES
Google launched another core ranking update on August 22, which ended on Sept. 7. eBay, Amazon and Etsy lost a fair amount of page visibility in the UK, according to this analysis. The US version of the same study saw large drops for the same 3 sites, while sites with “user-generated content” did well. Then Google released a Helpful Content update, which finished on September 28. Sites with poor UX (user experience, for example too many pop-up ads) and too much focus on on-page SEO seem to be experiencing the worst effects. Google also gave out tips on what might be considered “unhelpful.” Then, Google rolled out the October Core update, which ended October 19. But wait, there’s more! They also did a November core update, which finished at the end of the month.
Google has long denied using click data to determine search ranking, but the current antitrust hearings have revealed a different story. We also learned that it cost $26.3 billion in 2021 alone to buy spots as the default search engine in many browsers and devices. Here are more revelations about search ranking from the trial.
Deleting old content will not necessarily help your Google rankings or traffic. However, if Google is penalizing your pages because it deems them “unhelpful”, removing those less-helpful pages will probably help the site overall.
Internal links on each important page of your website will generally result in better Google traffic. The study covers 23 million links, but the author notes it only demonstrates correlation, not causation. Different anchor text for the same link is an even better predictor of Google search traffic. Note that Google staff recently stated links aren’t a top-3 ranking factor any more, though.
Optimizing category/collection/section pages can provide a big SEO boost on an ecommerce website. Here are some tips.
Google recently started showing follower counts for social media links in search results, but says they are not a ranking factor.
Large media sites overwhelmingly rank at the top of Google search for common queries in many areas. It’s an interesting read.
My periodic reminder that “LSI keywords” don’t help your SEO. LSI is an outdated method of data analysis that tries to find connections between words, but it was invented before the internet as we know it existed, and simply isn’t relevant for Google. Yes, related words are good, but LSI is not the way to find them.
Semi-advanced content: how to figure out your potential buyers’ path to your product through Google data. This is a little more detailed than figuring out which problems people have and how you can solve them, but the basic idea is there.
In case you missed everything on Google in August, here is a roundup, then you can catch up on September, and finally, October’s changes.
Not Google
Bing Chat (basically, regular Bing search with Chat GPT involved) is now known as “Copilot”. The name change alone is unlikely to increase traffic, though, which is showing very little gain on Google despite the AI-driven search experience.
Yahoo’s search redesign is expected to start appearing in early 2024.
Yandex, the top Russian search engine, is for sale.
SOCIAL MEDIA - All Aspects, By Site
General
Branding is an important part of social media for businesses; here are some good tips on representing your business well and getting seen. As I always remind folks, you don’t need to be on every platform; that can actually be harmful. “It’s unlikely your audience will be active on every single social media platform, especially considering how many are out there in this day and age. Be thoughtful about which platforms you want to leverage for your social media presence. Once you know where your audience is most active, ask yourself whether the platform itself aligns with your brand values, story, identity, and tone of voice.”
Facebook (includes relevant general news from Meta)
European users can soon pay a subscription to opt out of advertising on Facebook and Instagram.
Facebook uses member information to train its artificial intelligence models, but you can opt some of your data out of that process. Unfortunately, “[t]here’s no guarantee from the company that it’ll delete it, or that it’ll provide you with the information you’re asking for, even if it’s yours.” Also, this only includes the outside data and not your actual posts.
Meta has new AI-tools for its ads, but not all accounts have access yet, as they continue to test. Ad revenue was up 23% in the third quarter.
Instagram
Just like many other platforms, Instagram has issues with people advertising illegal things for sale. They are also blocking people posting research on the problem, instead of blocking the illegal ads.
The basics of Instagram SEO: “The platform says there isn’t one Instagram algorithm. Instead, there’s a personalized set of classifiers and processes for each user.”
LinkedIn
Like most sites, LinkedIn is looking to upgrade some features with AI, but unlike most sites, it is planning on summarizing the feeds of its Premium subscribers so they don’t have to read everything.
Yes, SEO can help you get found on LinkedIn.
Pinterest
Pinterest is now a bigger shopping destination for Gen Z, who are now the site’s “fastest-growing audience”.
Reddit
Reddit removed its awards earlier this year, and will be replacing them with gold awards only, and will also pay top creators who earn at least 10 gold a month.
Reddit may end up blocking Google and Bing from crawling the site, as a way to stop AI training.
Snapchat
Snapchat ad revenue led to an improved 3rd quarter for Snap, but the company is still losing money.
Threads
Threads - Meta’s Twitter competitor - continues to get upgrades, with polls and GIFs added recently. Apparently the site has almost 100 million users every month. They are now planning to launch in the EU by the end of the year.
TikTok
TikTok may be considering a ban on links to products for sale on other sites, although the company denied it. This may be to protect their own shopping platform: “Consumers in the U.S. are currently spending around $3 million to $4 million a day on TikTok Shop, up from around half a million to $1 million a day in June, the report says. TikTok staffers expect this number to exceed $10 million by the end of the year.”
That beta test is now live: TikTok Shop is officially in the United States. “As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators…TikTok execs told The New York Times that more than 90% of sellers on TikTok Shop were based out of the U.S.”
Longer videos may be a TikTok goal, as they are easier to place ads with.
Twitter
Twitter continues to die, losing users since it was sold. Advertisers are leaving completely, and others are not posting content. (Etsy has not posted any promotions on Twitter since November 14.)
Musk keeps stating Twitter may start charging users, and the company is forcing new members in New Zealand and the Philippines to pay $1 a year if they join via the web and want to tweet or retweet, i.e., they can still read without paying. A phone number is also needed for verification of new accounts in these countries.
Twitter removed headlines from news link cards, but will be bringing them back soon.
Tumblr
Tumblr will be rolling back some changes and focussing on “the core functionality” of the site, after many new features failed to gain traction.
YouTube
Look for new AI video tools on YouTube in the near future; the new “Create” app is currently in beta for Android.
If you produce Shorts for YouTube, you will want to know how that algorithm works.
(CONTENT) MARKETING (includes blogging, emails, and strategies)
Gmail, Yahoo and AOL are all implementing new email rules in 2024 that may impact some types of email newsletters, although most major companies have already complied with the new requirements.
While Gmail hides your promotional emails, Yahoo is now offering new AI tools that will find those missing “gift cards, discount codes and store credits that people may have forgotten about.”
Newsletter option TinyLetter is being shut down by Malichimp.
Substack users: be aware that your subscribers may see your address and phone number unless you change the default setting.
The first step in writing content isn’t necessarily doing SEO keyword research [I’d argue that products are different than content, though, and that even forum or social driven content could benefit from a bit of SEO.]
Looking for content marketing topics for December? Here are 5 ideas to get working on, and if you have some free time, get a head start on January.
ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES)
Did you know there are tools to track ads from different companies on many ad sites? Some are even free. [includes TikTok, Meta, Google and LinkedIn]
Ecommerce advertisers may find Amazon a better place to spend their budget compared to Google Ads. “Amazon’s search volume comprises 54% of all product-related searches in the United States.”
Google’s third quarter was decent, but Cloud revenue was below projections while ad money was up. Microsoft’s ad revenue also improved.
Chrome plans on ending all third-party cookies by the end of the third quarter 2024, and will start with 1% of users in early 2024. This will affect some types of ads, if you are wondering why platforms start changing.
Anyone using Google’s Performance Max campaigns may be interested in this overview of how to get the most out of them, with screenshots.
STATS, DATA, TRACKING
Since a lot of people still can’t figure out Google Analytics 4, here is yet another good overview.
This new YouTube video from Google shows you how to figure out traffic sources in Google Analytics 4.
Still working on moving to GA4? Here’s a bit more info, including how to save your old UA data.
For video learners, here is “5 reasons for using Google Search Console”. [YouTube, 3 mins.]
BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
A report out of the UK on small business use of online platforms calls for the UK government to better protect small businesses from the power differential often evident in these relationships.
Amazon’s Prime Day sales barely beat last year, while their competitors actually dropped. [Washington Post gift link] Some analysts think this bodes poorly for the holiday season, and that consumers are looking for discounts.
Around 50% of Generation Zers in the US plan to shop in malls this holiday season, and people in general plan on spending less this year. But another study said nearly half of Gen Z shoppers will make at least some purchases on social media, while the US average is just ⅓. Most online holiday shopping will take place on mobile instead of computers, and ecommerce shopping will be up less than 5% per some reports, and over 10% according to others. Black Friday stats also indicate that mobile outpaced desktop - smart phones delivered 54% of online sales. “Global data from Shopify also showed strong mobile performance for merchants on that platform. Mobile versus desktop 76% to 24%, respectively.”
Large companies report that various types of consumer fraud are on the increase, and cost $100 billion annually.
IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS
Thinking of using AI to create some products and images to sell? Be aware that AI art is not copyright-protected, at least in the US at the moment. A recent case led the court to rule that “human authorship is a bedrock requirement of copyright.” [article includes a copy of the entire case]
Need some free web design tools? Practical Ecommerce has a recent list of 19, and an even more recent list of 17.
MISCELLANEOUS (including humour)
A snarky article in the Verge had SEOs all worked up, and some were very defensive about it. I thought the whole thing was hilarious.
Reminder that there are usually consequences for (and laws against) improper use of a customer’s private information, which includes asking them on a date. “Almost one in three people aged 18-34 have received unwanted romantic contact after giving their personal information to a business, a UK poll has shown.”
Do you know what happens to your website and social media accounts when you die? Sometimes, even the platforms get confused about this, and there are few laws.
Jewellery finding company TierraCast is closing by the end of 2023.
UPDATED: December 4, 2023
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4 Digital Marketing Strategies for Financial Services
Digital marketing for monetary administrations is profoundly serious. To stick out, you need to assemble validity and set up associations with your clients. Here are 4 procedures to take a stab at your own.
Monetary administrations like bookkeeping, venture, and banking, are profoundly cutthroat fields. Subsequently, getting your organization to stand apart is troublesome.
In addition, individuals who are hoping to employ a monetary help organization will avoid any risks by leading top to bottom exploration before choosing an accomplice.
Clients are reluctant to face challenges with their cash, so are searching for very capable sellers who have effectively settled themselves as industry pioneers.
For monetary specialist organizations, advanced advertising is a savvy approach to develop trust in their business. By giving data on their administrations, instructing clients, and growing brand mindfulness, they can assemble client certainty.
Here are 4 Digital promoting systems for monetary administrations organizations:
1. Content is showcasing
2. Email Marketing
3. SEO
4. Customer surveys
1. Content Marketing Improves User Understanding
Monetary administrations are mistaking and scaring for many individuals who aren't acquainted with the business. Indeed, a fourth of twenty to thirty-year-olds say they don't comprehend essential speculation practices like stocks. This is an issue for buyers just don't believe what they don't comprehend.
You can ease this issue by delivering useful substance. By addressing your crowd's inquiries regarding the monetary business, you set up your organization as a suspected pioneer and construct trust in your business. This, thus, will assist you with creating leads and interface with clients.
At present, the monetary business does an extremely helpless occupation of creating discernible substance.
To make your substance more consumable for an overall crowd:
• Use dynamic language
• Avoid language and complex words. On the off chance that you should, characterize words that the normal individual doesn't comprehend
• Break up content into more limited fragments
• Use unmistakable headers
• Keep your sentences short
You can likewise incorporate different types of content to handily make yourself clear and spread data. Recordings and digital broadcasts, for instance, give a choice to individuals who learn best through varying media content.
2. Email Marketing Builds Customer Relationships
Email showcasing is a significant system for organizations in each industry, however, it's especially significant for monetary administrations organizations. By setting up predictable correspondence, you can construct more grounded associations with your clients.
Moreover, keeping your clients educated about your administrations can expand the worth you accommodate your clients, otherwise called your client lifetime esteem (CLV). Through email advertising you can:
• Educate your clients about your administrations
• Help clients settle on more brilliant choices about their funds
• Help clients access their monetary data by sending refreshes and conveying records
• Enhance security by checking exchanges
In doing as such, you can diminish a great deal of monetary pressure. As indicated by a 2021 Capital One creditwise study, 73% of Americans rank funds as the main wellspring of stress in their lives. Through your email crusades, your business can give extra data and backing that helps your clients feel more ready.
To connect with your email showcasing leads, follow these tips:
• Personalize email content
• Write eye-catching titles
• Segment your crowd
• Use pictures and shading
• Include clear call-to-activities (ctas)
Accordingly, you'll construct brand mindfulness and increment your transformation rate.
3. Website improvement Attracts Traffic
For monetary administrations organizations who need to fabricate certainty among their crowd, this implies that how they rank on internet searcher result pages (serps) impacts how they're seen by possible clients.
Site improvement (SEO) is a successful inbound showcasing system for acquiring free, natural snaps. Truth be told, natural list items on the principal page of Google have a 77% active visitor clicking percentage (CTR), while PPC promotions just have about a 3% CTR.
This pattern is driven by trust — for the most part, shoppers accept that natural outcomes give better answers and are more dependable than promotions.
Nonetheless, with enormous banks and organizations overwhelming the market, getting an independent company site to rank can be interesting. Rather than going after troublesome watchwords, upgrade your site for nearby pursuit.
For instance, by guaranteeing and rounding out your Google Me Business profile to streamline neighborhood search, you will carry traffic to your site and stand out to your physical store.
Likewise, ensure that your business is remembered for nearby index postings with similar contact data.
4. Client Reviews Boosts Consumer Confidence
Individuals (and entrepreneurs) don't have any desire to face pointless challenges, particularly about their funds. Welcoming on another accomplice can feel hazardous, so directing exhaustive examination is absolutely critical.
Before employing, or in any event, meeting an expected merchant, numerous potential clients go to online audits to discover target data that have been composed by different clients.
A vigorous arrangement of positive surveys can assist your business with seeming reliable, making it more probable for expected clients to ask about your administrations. To work out your arrangement of audits, connect with your current clients and request input.
Monetary Services Firms Can Attract New Customers Using Digital Marketing Strategies
Fostering a successful Digital promoting system, is indispensable to connecting new and existing clients.
By delivering educational substance that is straightforward, you can help clients feel more certain while setting up your business as a suspected pioneer. Regardless of whether you do this through site content, or through email showcasing, you can assist with soothing the monetary pressure that saturates American homes today.
Simultaneously, monetary administrations ought to put resources into SEO and client audits. These procedures assist with developing brand mindfulness and cause your business to appear to be more dependable.
Not certain where to begin? Shopweb can assist you with fostering the ideal showcasing system for your monetary administration business. We are the best- Digital advertising administration, organization that gives a better nature of administration than others with reasonable prices, We comprehend our customer's crisis needs, and we team up with our customers totally until they get the immense advantage of our advanced showcasing strategy. We commit ourselves to give complete customer satisfaction.
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How AI Content Creation is Revolutionizing the Future of Content Marketing
The content marketing landscape is undergoing a seismic shift, thanks to the advent of AI-driven content creation. As technology advances, artificial intelligence (AI) has proven to be a game-changer, transforming how marketers generate, distribute, and optimize content. With its ability to analyze vast amounts of data, predict trends, and create engaging material at scale, AI is no longer a futuristic concept; it’s a present-day essential for businesses aiming to stay ahead in an increasingly competitive market.
In this article, we will explore how AI-driven content creation is reshaping content marketing, provide actionable insights for leveraging AI effectively, and highlight why solutions like Infopro Learning are pivotal for businesses looking to harness AI’s potential.
The Rise of AI-Driven Content Creation
Traditional content creation methods are labor-intensive, time-consuming, and often subject to human error. Enter AI, with its ability to automate the process, from ideation to distribution. AI tools are capable of analyzing audience preferences, generating personalized content, and optimizing it for SEO—factors that were previously the domain of skilled marketers.
According to a report by MarketsandMarkets, the AI market in marketing is projected to grow from $15.84 billion in 2021 to $107.5 billion by 2028, reflecting the increasing reliance on AI in this domain. This rapid adoption is fueled by the realization that AI can enhance productivity, improve content relevance, and drive engagement like never before.
How AI is Transforming Content Marketing
1. Data-Driven Insights for Personalization
AI empowers marketers with deep audience insights by analyzing behavioral data, search patterns, and social media activity. With this information, businesses can craft hyper-personalized content that resonates with their target audience.
For example, tools like ChatGPT (similar to the technology behind this article) can process vast datasets to identify trending topics or questions that matter most to your audience. This ensures that your content is not only relevant but also highly engaging.
Actionable Tip: Use AI tools like HubSpot or Adobe Sensei to segment your audience and create customized campaigns for each segment.
2. Content Creation at Scale
One of the standout features of AI-driven content creation is its ability to produce high-quality content at scale. AI tools can generate blog posts, social media captions, video scripts, and even email campaigns in minutes.
A prime example is Jasper AI, which enables businesses to create compelling content across multiple formats. This scalability is invaluable for companies managing large-scale marketing campaigns or those looking to maintain a consistent online presence.
Actionable Tip: Leverage AI content generation platforms to create templates for blogs, whitepapers, or product descriptions, ensuring consistency in brand voice across all channels.
3. SEO Optimization and Predictive Analytics
AI doesn’t just create content; it ensures your content reaches the right audience. By analyzing search engine algorithms, AI tools can suggest keywords, meta tags, and even blog structures optimized for higher rankings.
Additionally, AI uses predictive analytics to forecast content trends. Tools like Clearscope and Surfer SEO help businesses stay ahead by suggesting the best-performing keywords and formats based on current and historical data.
Actionable Tip: Use AI-powered SEO tools to identify gaps in your content strategy and optimize your content for featured snippets and voice search queries.
4. Improved Visual and Video Content
Visual and video content has become a cornerstone of modern content marketing. AI-powered tools like Canva’s Magic Design and Lumen5 can generate visually stunning graphics and videos tailored to your audience.
AI also enables dynamic video creation. For instance, marketers can create personalized video ads using platforms like Synthesia, which can adapt visuals and messaging based on user preferences.
Actionable Tip: Incorporate AI tools into your design process to create compelling visuals and videos that complement your written content.
5. Real-Time Content Optimization
One of AI’s most significant advantages is its ability to analyze content performance in real time. Platforms like MarketMuse and SEMrush can identify underperforming content and suggest ways to optimize it for better engagement.
This capability ensures your content marketing strategy remains agile and responsive to changing audience preferences and market trends.
Actionable Tip: Monitor your content’s performance regularly using AI tools and update old blogs or landing pages with new data or keywords to keep them relevant.
The Role of Infopro Learning in AI-Driven Content Marketing
As businesses strive to integrate AI into their content strategies, solutions like Infopro Learning have become indispensable. Infopro Learning specializes in providing AI-driven training and content solutions that enable organizations to achieve their marketing goals efficiently.
Here’s why Infopro Learning is a key player in the AI content revolution:
Comprehensive Training Programs: Infopro Learning offers training on how to use AI tools effectively, ensuring your team is equipped to maximize ROI.
Custom Content Development: With expertise in AI-driven content creation, Infopro Learning helps businesses create customized learning and marketing materials tailored to their unique needs.
Scalable Solutions: Whether you’re a startup or a global enterprise, Infopro Learning’s solutions can be scaled to fit your requirements.
Why Infopro Learning? By integrating AI with their innovative content solutions, Infopro Learning empowers businesses to deliver impactful content that drives engagement and business growth.
Challenges of AI-Driven Content Creation and How to Overcome Them
While AI offers immense potential, it’s not without challenges:
Lack of Creativity: AI can replicate but often struggles with original creativity.
Over-Reliance on Automation: Relying solely on AI can lead to content that feels impersonal.
Data Privacy Concerns: Using AI for audience insights raises concerns about data security.
Solutions:
Combine AI with human creativity to produce unique and authentic content.
Regularly review and edit AI-generated material to align it with your brand voice.
Use secure AI platforms that comply with data privacy regulations.
The Future of AI in Content Marketing
The future of content marketing lies in a collaborative approach between AI and human creativity. As AI continues to evolve, we can expect:
Greater personalization through advanced machine learning models.
Enhanced storytelling capabilities using generative AI tools.
Integration of AR/VR into content marketing strategies for immersive experiences.
Conclusion
AI-driven content creation is revolutionizing the way businesses approach content marketing. By automating processes, improving personalization, and offering actionable insights, AI empowers marketers to achieve unprecedented levels of efficiency and engagement.
Tools like Infopro Learning play a crucial role in this transformation, providing businesses with the expertise and solutions needed to thrive in an AI-driven world.
As we move forward, the key to success lies in striking the right balance between AI and human creativity. By embracing this synergy, businesses can create content that not only resonates with their audience but also drives measurable results.
The time to integrate AI-driven content creation into your strategy is now—because the future of content marketing is already here.
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Latest Google Algorithm Updates and Impact on Web Design Services in Kanchipuram
In the fast pace of digital marketing, it is vital for businesses dealing with web design services in Kanchipuram that they are updated on the latest changes within Google's algorithm. Such updates could either make your website unavailable for search or the particular changes could result in a fall in rankings-impacting the bottom line. This blog article will try to understand the latest algorithm updates and how they affect web design services, providing insight that helps make your business more competitive.
Google's Algorithm Updates Made Simple
Google's search algorithms are perpetually revised to create greater user experience and results that are very closely related to the search query. The scope of improvements varies from trivial changes to total overhauls that alter the face of ranking sites. But knowing what such updates are would help web design services in Kanchipuram understand what kind of strategy has to be followed for the sake of retaining and improving search rankings.
Why Should SEOs Care?
Visibility: A roll-out can either build up or lower a website's visibility on SERP.
User Experience: Google's primary aim is to provide the best user experience. Most roll-outs have traditionally worked towards improving the usability of sites, mobile-friendliness, and page loading speeds.
Competitive Advantage: Being in the know about these roll-outs will enable you to change your strategies and outwit your competition.
Important Recent Algorithmic Updates
1. Core Web Vitals Update
Launched in June 2021, this update on Core Web Vitals focuses on user experience metrics that discuss issues of loading performance, interactivity, and visual stability. The main three components are:
Largest Content-full Paint (LCP): Largest Content-full Paint measures the loading performance. Largest Content-full Paint should be less than 2.5 seconds in duration.
First Input Delay (FID): First Input Delay measures interactivity. First Input Delay should be below 100 milliseconds.
Cumulative Layout Shift (CLS): Measures visual stability. The score should be less than 0.1.
The above metrics can be optimized in Kanchipuram while taking web design services. It can be done by optimizing the server response time, compressing images, and having a responsive design.
2. Mobile-First Indexing
Google has moved over to mobile-first indexing, which means the mobile version of your site is now treated as the primary version. This factors how you consider web design services. Key considerations include:
Responsive Design-see that your website is totally responsive on all devices.
Mobile Usability-check for mobile usability issues in Google Search Console
Content Accessibility-make sure that your content is accessible and easy to navigate on mobile devices
3. Helpful Content Update
A Helpful Content Update went into effect in August 2022, which is all about advancing content helpful to users. It demotes sites where content is mainly created to rank instead of adding value.
When you are offering web design services, create informative and engaging content that answers some common questions your clients might be having. For instance, if you serve Kanchipuram, write about the local design trends, successful projects, and client testimonials.
Actionable Tips for Web Design Services
Optimize for User Experience
Speed Matters: Use tools like Google PageSpeed Insights to find and fix issues that are impacting the load times.
Navigation: Streamline your navigation menus so that users might find what they need in the quickest possible way.
Content Hierarchy: Headings and subheadings organize the content of your website in a manner more easily digested by the user.
Write on your blog about the new trend coming in web designing in Kanchipuram.
Practice local SEO by putting location-specific keywords organically in the content
Keep yourself updated
Subscribe to SEO news sites and forums, so you know the latest updates in the algorithm change.
Attend webinars or workshops presented by SEO experts sharing knowledge about the best practices in SEO to arm you with all the latest skills.
Conclusion
Keeping abreast of the changes in Google's algorithm update should be at the top of the to-do lists for web design services in Kanchipuram. From learning these changes-from recent ones like Core Web Vitals, mobile-first indexing, and the Helpful Content Update-they can reshape their methodologies in order not to lose any ground in search rankings and continue to offer valuable experiences for users.
Remember, the ultimate objective of each update is to promote user experience. First and foremost, it will focus on the higher quotient of usability, relevance, as well as content quality. Through this, you can ensure that your web design services stand apart in the market. So, be proactive and see your ranking shoot up, adjusting to all these changes.
Businesses operating in Kanchipuram would be able to do well in the digital space by gaining more clients and thereby securing sustainable growth by always keeping themselves focused on the provision of outstanding web design and aware of updates on algorithms.
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On-Page SEO Tips for WordPress Websites in 2025

Search engine optimization (SEO) remains one of the most crucial components for achieving online visibility, especially as we move into 2025. The dynamic nature of search algorithms, coupled with advances in technology, necessitates a fresh look at how website owners should optimize their WordPress sites to stay ahead in rankings. On-page SEO, the process of optimizing individual web pages to rank higher and earn more relevant traffic, is at the heart of any successful SEO strategy.
WordPress, being one of the most popular content management systems (CMS) in the world, offers a host of tools and features that allow website owners to easily manage and optimize their content for search engines. In this article, we will discuss on-page SEO tips for WordPress websites in 2025, exploring the techniques that will help you improve your rankings and enhance your online presence.
1. Optimizing for User Intent and Semantic Search
In 2025, Google’s algorithms are more sophisticated than ever, focusing on understanding the intent behind users’ search queries. This shift toward semantic search means that simply targeting specific keywords is no longer enough. Instead, you need to focus on the broader context of your content and ensure that it answers the questions users are asking.
How to Optimize:
Understand User Intent: Analyze your target audience’s search behavior to understand their needs. Focus on creating content that addresses these needs comprehensively.
Use Related Keywords: Instead of keyword stuffing, use a variety of related keywords, synonyms, and long-tail keywords to give search engines more context about your content.
Answer Questions: Use FAQ sections, structured content, and headings that address common questions directly. Tools like Google’s People Also Ask can help you discover what your audience is searching for.
Optimizing for user intent and ensuring that your content is relevant to users’ search queries is essential for on-page SEO in 2025. WordPress users can leverage plugins like Yoast SEO or Rank Math to analyze and adjust their content based on these principles.
2. Optimize for Core Web Vitals
In 2021, Google introduced Core Web Vitals as a ranking factor, and its importance will only grow as we move into 2025. Core Web Vitals are a set of metrics designed to measure user experience in terms of loading speed, interactivity, and visual stability. Google prioritizes websites that offer fast, seamless experiences.
How to Optimize:
Use a Fast WordPress Theme: Choose a theme that is optimized for performance. Lightweight themes such as GeneratePress or Astra can greatly improve your website's speed.
Leverage Caching: Use caching plugins like WP Rocket or W3 Total Cache to speed up your site by creating static versions of your pages.
Optimize Images: Compress images using tools like Smush or ShortPixel to reduce their file size without sacrificing quality. Lazy loading (loading images only when they are needed) is also crucial for reducing load times.
Minimize JavaScript and CSS: Minimize the number of JavaScript and CSS files on your site to improve loading times. Plugins like Autoptimize can help by aggregating and minimizing these files.
Improving your site’s Core Web Vitals ensures a better user experience and higher rankings in 2025, making it a vital part of your on-page SEO strategy.
3. Mobile-First Optimization
Mobile-first indexing has been fully implemented by Google, meaning that the mobile version of your website is considered the primary version when indexing and ranking. In 2025, optimizing for mobile is not just an option—it’s a requirement.
How to Optimize:
Responsive Design: Ensure your WordPress theme is fully responsive and displays correctly on all screen sizes.
Improve Mobile Speed: Mobile users expect fast load times. Use Google’s Mobile-Friendly Test to check your site’s performance and make necessary improvements.
Optimize for Mobile UX: Make navigation easy on smaller screens by using clear, clickable buttons, a simple layout, and a mobile-friendly menu.
In 2025, having a mobile-optimized website is crucial to improving your user experience and rankings. As part of your SEO strategy in 2025, ensure that all aspects of your WordPress website are built with mobile-first principles in mind.
4. Create High-Quality, Engaging Content
Content remains king in 2025, but the focus is now on creating high-quality, engaging, and informative content that adds real value to your audience. Search engines like Google have become adept at distinguishing between content that offers value and content that merely exists to manipulate rankings.
How to Optimize:
Focus on Quality: Write detailed, informative articles that thoroughly address the topic. Aim for longer posts (1,500+ words) that dive deep into the subject matter.
Use Multimedia: Incorporate images, infographics, videos, and interactive elements into your posts to make them more engaging and visually appealing. WordPress’s Gutenberg editor makes it easy to add rich media to your content.
Update Older Content: Regularly update older posts to ensure that they remain relevant and accurate. This signals to search engines that your content is fresh and valuable.
Content should be created with your audience in mind, not just search engines. If you provide valuable, engaging information, your users will stay longer on your site, improving key metrics like dwell time, which will in turn improve your SEO rankings.
5. Optimize Title Tags and Meta Descriptions
Although SEO is shifting towards a more intent-based approach, title tags and meta descriptions remain key components of on-page optimization. These elements provide search engines and users with a quick overview of your page’s content and can significantly influence click-through rates.
How to Optimize:
Title Tags: Ensure your title tags are descriptive, concise, and contain your primary keyword. WordPress plugins like Yoast SEO can help you write effective title tags by providing recommendations.
Meta Descriptions: Write compelling meta descriptions that encourage users to click through to your website. Although meta descriptions don’t directly affect rankings, a higher click-through rate (CTR) can improve your search engine visibility.
Use Dynamic Titles and Descriptions: For websites with a lot of content (e.g., eCommerce sites), consider using dynamic title and meta descriptions generated from product names, categories, or keywords.
By optimizing your title tags and meta descriptions in 2025, you can increase your visibility and attract more visitors to your WordPress site.
6. Internal Linking and Site Structure
A well-organized site structure is crucial for both search engines and users. Internal linking helps Google crawl your site more effectively, while also keeping users engaged by guiding them to related content.
How to Optimize:
Use Descriptive Anchor Text: When linking to other pages within your site, use descriptive anchor text that includes relevant keywords.
Create a Logical Site Hierarchy: Ensure that your website has a clear hierarchy with categories, subcategories, and individual pages that are easy to navigate.
Add Internal Links to Every Post: Make sure each blog post or page links to other relevant content within your site. Tools like Link Whisper can help you find opportunities for internal linking.
By improving your internal linking structure, you ensure that search engines can easily navigate and index your website, leading to better rankings and user experience.
7. Schema Markup for Rich Snippets
In 2025, search engine results are no longer just a list of blue links. Rich snippets (enhanced search results that include additional information like ratings, prices, and images) are now a key feature of SERPs (Search Engine Results Pages). Adding schema markup to your WordPress website can help you achieve these rich snippets, increasing your visibility and click-through rate.
How to Optimize:
Implement Schema Markup: Use plugins like Schema Pro or Rank Math to add schema markup to your WordPress site. Common schema types include product, review, recipe, and article.
Optimize for Featured Snippets: To increase your chances of appearing in Google’s featured snippets, structure your content to directly answer common questions, include bullet points, and provide concise definitions or summaries.
By implementing schema markup and targeting rich snippets, you can boost your visibility and gain more organic traffic in 2025.
8. Optimize for Voice Search
Voice search is growing rapidly, with more users relying on devices like Siri, Alexa, and Google Assistant to find information online. As voice search becomes more prevalent, optimizing your WordPress site for voice queries is crucial for staying ahead of the competition.
How to Optimize:
Target Long-Tail Keywords: Voice searches tend to be more conversational and question-based. Incorporate long-tail keywords and question phrases into your content.
Answer Questions Directly: Create content that answers specific questions succinctly, as this increases the likelihood of being featured in voice search results.
Focus on Local SEO: Many voice searches are local in nature (e.g., “best coffee shop near me”). Ensure your local SEO is optimized by including your business address, contact information, and location-based keywords.
Incorporating voice search optimization into your SEO strategy in 2025 will ensure that your WordPress website stays relevant as voice search continues to grow in popularity.
Conclusion
On-page SEO for WordPress websites in 2025 requires a strategic, user-focused approach. By optimizing for user intent, Core Web Vitals, mobile-first indexing, high-quality content, internal linking, and voice search, you can ensure that your website remains competitive in an increasingly complex digital landscape. Keep your focus on creating valuable, engaging content and continually improving the user experience, and you’ll be well-positioned for SEO success in 2025 and beyond.
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If you want to learn more than just basic SEO techniques and want to explore advanced SEO tips and advanced SEO strategies, this article will be really helpful for you.
Also, after discovering these advanced SEO tips, you can get amazing results. Also, if you want to understand how to use advanced search engine optimization, then these advanced on page SEO techniques will help you build high-quality links, creating valuable content and to prioritize semantic search to search keywords.
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SEO is one of the popular forms of website marketing. If you are unaware of advanced SEO tips and techniques, here are 10 advance SEO tips and tricks.
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Amazing Selling Machine 12 Review
The amazing selling machine 12 review program is a community that is exclusive to its members. Members receive lifetime access to the community, which is comprised of individuals who are at different stages in their business journey. Whether you're a complete beginner or are already a highly successful entrepreneur, there is always a place for you. So, what exactly is the amazing selling machine? And is it a scam? Let's take a closer look at this program's benefits and drawbacks.
Price
Despite the high price, the course materials and program are excellent. The course website is easy to use and offers exceptional user experience. It offers a lifetime membership with unlimited access to updates and new versions. Regardless of what you decide, we highly recommend checking out the course. Here are some reasons why you should purchase it. Listed below are some of the key benefits of the Amazing Selling Machine course. Read on for a closer look at each.
The course contains nine online modules containing over 50 hours of course content. It includes more than 160 videos and other cool features. The course has been updated and contains new tactics for Amazon 2021. It is also available on multiple payment plans to meet your budget. You can read our full review of Amazing Selling Machine to learn more about this program. It is an excellent choice for anyone who's serious about making money online. The course's price is well worth the value.
Course features
The Amazing Selling Machine course has four major components. The eight-week online web class includes a variety of modules that teach beginners and more advanced sellers all the tricks and tips they need to sell on Amazon. The course also includes a call-in coaching community. The course is an ideal way to learn how to sell on Amazon without breaking the bank. However, you must make sure that you're comfortable with the course's timetable.
This course is a comprehensive training program, and you'll learn everything from crafting a good product page to using key phrases. It also teaches you how to use a great title and engaging description, and even how to make use of appropriate product pictures. It even teaches you how to use the eight components of a great web page. There are also several strategies to generate traffic, as well as the product launch ranking technique.
Affiliate marketing program
Several affiliate marketing programs claim to teach you how to sell on Amazon, but how do you know which ones are worth your time? Fortunately, there is an online training course called Amazing Selling Machine that will help you learn the basics of affiliate marketing and make a profit from the platform. Known for its comprehensive curriculum and money-back guarantee, this program is the best of them all.
It offers you everything you need to make money with your affiliate marketing business - and more! Unlike some affiliate marketing programs, the Amazing Selling Machine does not offer a free trial. The program is a hefty $5000, and it's well worth it if you can make just a few sales per month. You can also make up to $2000 per sale by using proven affiliate templates, emails, webinars, and social media posts. Just be sure to target a suitable audience before promoting the course.
Is it a scam?
Is Amazing Selling Machine 12 a scam or a legit program? Fortunately, the company offers a money-back guarantee. If you are not satisfied with the program, you can request a refund. This means that you can get a portion of your money back within the first six months of using the program. It also comes with a wealth of positive reviews on Google and other online forums.
The program was founded by Jason Katzenback and Richie Bauer. Rich Henderson joined the company in 2013 as chief of materials. Previously, Rich Henderson was an affiliate marketer and SEO expert. Since then, he's become one of the company's key product creators. He's passionate about educating the entrepreneurial community. While there are many legitimate reviews on the program's site, some people have expressed doubt about its effectiveness.
#Affiliate Marketing#Amazing Selling Machine 12 Review#Amazing Selling Machine X Review#Affilorama Review#Affilorama Program Review#The Affilorama Review#Digital Course Academy
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Top 18 Best Free SEO Tools for Beginners in 2021
August 31, 2021
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Top 18 Best Free SEO Tools for Beginners in 2021
August 31, 2021
Blogging,
by Sameh Alhammouri
Best Free SEO Tools for Beginners
Here are the best free SEO tools that help your website articles quickly rank on Google. Every blogger and small business website owners should have to use these SEO tools to increase traffic for their website.
These free Search Engine Optimization tools solve your SEO problem and save your time and money. Are you a beginner and you are not ready to spend money on the premium SEO tool like SEMrush. There are lots of free online SEO tools available for website owners. You can use these free tools to get more organic search traffic for your blog. This post will show you how to use it effectively to bring more visitors from Google search.
Let’s take a look at the top free SEO tools in 2021 list below.
The top best free SEO tools for beginners
1. Ubersuggest
Ubersuggest is one of the best free keyword research tools. If you are using Google Keyword Planner for keyword research, you can try it. You can use Ubersuggest tool for finding related search terms with your main keyword and getting better keyword ideas from competitors’ domain.
Just go ahead to neilpatel.com/Ubersuggest and type your main keyword, for example, digital marketing and then select a country you want to target press enter.
You will get hundreds of long tail keyword ideas with keyword difficulty score and CPC rate so you can easily optimize your articles keywords. If you want to find a competitor google ranking keywords just type your competitor website URL, you will get all keywords they are ranking on Google. You will get all search queries with keyword difficulty score. So this is the best free keyword research tool that help you find low competition keywords rank on Google.
2. SEO by Yoast
Yoast SEO is the best WordPress plugin for both beginners and advanced users. SEO by Yoast suggests on page SEO tips and solutions while you are writing blog post.
If you build your website or blog on the WordPress platform, you can’t ignore SEO by Yoast plugin. Yoast SEO solves your on-page SEO problem before you publish your post. This is a free plugin that comes with all essential features and advanced features like XML sitemap, robot text and more. It’s also available premium version, but free version fulfils all your on-page SEO needs.
It shows the readability score of your article. It is one of the important factors that you should consider when you write a post. The readability analysis uses an algorithm to determine how readable your post is.
It suggests many essential On-page SEO tasks that you have to complete before publishing the post like Focus keyphrase, article word length, internal links, outbound links, Meta description length and many more. If you are using WordPress, Yoast SEO must have a plugin for your site rank on Google and other search engines.
3. Keywords Everywhere
If you want to know keyword volume when you type a word on any search bar, Keywords Everywhere is the tool for you. Keywords Everywhere is a free Chrome extension for free SEO keyword research. This tool will provide keyword search volume more than 15 websites including Google Analytics, Google Search Console, Moz, YouTube, Majestic, Amazon & more.
4. Free On-Page SEO Checker
With sitechecker.pro, you can quickly analyze web pages on page SEO and get free reports to fix problems. The sitechecker provides detailed information for site auditing. You can easily find and eliminate errors in meta tags, images, links.
5. Google Trends
When you are looking to build a sensitive content website, Google Trends is the best free tool for bloggers. Google trends will show you current search popularity on topics you are looking. So that, bloggers can easily identify what types of topic and region they want to target when creating a website article.
Using Google trends is a great way to analyze specific search term current trends how likely people interact with related search over the years. Bloggers and small business owners can easily identify what types of topics and region they want to target when they are creating articles to reach local area or specific country.
6. Answer the public
Are you want to know what questions and queries your consumers have? Answer the public is the powerful tool for business who is looking content marketing. Also, it’s best for beginners to get content ideas for their website. Simply put your search terms on the search box and then the tool will give hundreds of question that people ask on the search engine.
7. Google Search Console
Google Search Console is one of the best free SEO tool for bloggers. If you are beginner to blogging world, you must deep dive into this tool, because it makes your blogging career easier.
You should use Google Search Console to get in-depth search queries ranking position and your site errors. It shows lots of information like click-through rate, the average position of the specific search query, internal and external links, top linking text and sites.
It also shows mobile usability and AMP version of the site errors so you can use this free tool you can improve your ranking on Google search page.
8. PageSpeed Insights
High webpage loading time will affect your site rank on Google. You need to eliminate unnecessary script or reduce image sizes. Google PageSpeed Insights tool gives handful report that what factors impact on your page loading in desktop and mobile devices. You can also check your site on tools like GTmetrix and Pingdom Tools.
Web page speed is one of the search engine ranking factor. Improving page load time will help boost SEO performance. GTMetrix is a great tool to analyze your site page load time. And also, you can use Google page speed tool to check your website page speed on the mobile and desktop.
9. Screaming Frog
You want to find and fix technical SEO issues in minutes. Screaming Frog is a free super technical SEO tool. The Screaming Frog SEO Spider software crawls websites’ links, images, CSS, script, and apps from an SEO perspective. This program is available for Windows PC or Mac computers so you can download for free. When you put a site URL, it crawls a website instantly and finds broken links, server errors, many other essential technical SEO issues.
10. Siteliner
Duplicate content will affect your site rank on Google. Siteliner is the best tool that scans duplicate content and other SEO problems like blocked pages, messed up redirects and broken links on your website.
11. MozBar
MozBar is a free all-in-one SEO toolbar Google Chrome extension. You can get domain authority and page authority metrics for any website on the SERPs. MozBar is one of the best free competitors analyse tools for beginners, so you are able to access and compare link metrics while viewing search results on the Google.
12. Free Backlink Checker
Analysing backlinks is essential because it helps you find a good and bad sites link to your site. Building quality backlink can boost website SEO. There are many free backlink checker tools available that give overall backlinks data for any websites.
13. Google Analytics
Google Analytics is an essential tool that you should integrate with your website. You can easily track your best performing contents, traffic source, adsense earning for each page, geo location of your visitors and other lots of features that you can use for optimizing your site to search engine.
14. Zadroweb.com/SEO-auditor
Zadro SEO Audit Tool provides overall SEO information for your site. It shows Page Authority, Domain Authority, load time, and Google page speed. So you can quickly analyze backlinks and load time issues. It’s gonna give you overall score success, warning and errors. If you see any errors, first you need to fix it in your site.
15. SimilarWeb
SimilarWeb is a free competitor analyze tool, you can get basic data of your site and competitors details with the free version. You can see your site global ranking and country ranking, traffic sources, referral sites detail, top five keywords so lots of detail you can analyze.
16. Google’s Mobile-Friendly Test
Your site has to get ready for Google’s Mobile-first Indexing. You might have heard that Google recently made a significant change to its algorithm. This change is officially called Mobile-First Indexing. If your website isn’t optimized for mobile devices, you will lose Google rank on the mobile version. your blog will get less mobile traffic.
17. Animalz Revive
Animalz Revive is a free tool that helps you analyzing old content to refresh. This online tool shows you accurately which posts on your blog needed to improve so you can maintain your traffic or get more traffic.
18.Conclusion
So these are the best and essential free SEO tools you should use every day to get rank number one on Google search page. If you are looking best all in one SEO tool to rank one on Google, SEMrush is the very best SEO tool for you, check out the link in the description.
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Which Different Skills You Need for Efficient Web Design in 2021
If you're new to technology, it can be difficult to know where to start. A web designer must have a specific skill set in order to provide customized web design and development services. There are many paths available to you - from development to design to digital marketing, and any specialization under the sun. Along with skills, you also need to use the right tools. Staying on top of the latest web design trends will enable a web designer to deliver the best website designs that will last for years to come. Check out the list of essential web design skills and tools in 2021.
Like many jobs in technology, a web designer requires both a creative and analytical mind. And web design is a versatile career with many opportunities to carve a niche or adjust course as soon as you find what you like.
Skills Every Web Designer Needs
You have other skills to organize and work effectively in web design. These are skills that most web designers swear by, so save time by learning them now rather than later.
1. Time Control
The most important thing is time management. You Must Find Whatever the tools are, mastering the art of prioritizing and tracking your work will be essential to your success (and sanity!) In the busy world of web design.
Whether you are interested in web design, you need to be on top of your schedule and your projects in order to become an outstanding web designer.
2. Communication
Good communication is a web designer skill that will help you advance your career as a web designer. This is because communication will allow you to communicate all forms of technical information clearly and transparently. If your peers and clients can better understand you, your design technique and aspirations will see significant growth.
3. Basic Design Tools
The first web designer skill you should acquire is an understanding of basic design tools. These tools are the main platforms with which you can build a promising website. However, you will need to make sure you are using the right tools at the right time. For example, Photoshop is a good image processing tool, but when it comes to graphic design,
4. UX / UI and Visual Design
According to a recent study, 75% of people form an opinion about a website based entirely on the look and feel of a website. This means that in order to become a web designer, you need to master the skills of improving UX (user interface) and UI (user interface). Start by creating a visually appealing website.
5. HTML and CSS
Gaining a thorough knowledge of HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) is one of the best web designer skills you can aspire to learn. Both HTML and CSS are the fundamental building blocks on which the style and structure of a website is built. They allow you to read and edit the page as often as you want. By learning these major languages, you can easily land a decent web design job.
6. Web Server Management
A web design skill that is very overlooked is web server management, which most designers do not own. While web servers are not technically in the realm of web design, understanding their core functionality can help you prevent downtime and solve problems in a quick and smart way.
7. Search Engine Optimization (SEO)
An important website design tip that you should keep in mind is that no web design can produce smooth results unless backed up by the power of SEO. As web designers, you will have to focus on keeping your site speed, layout, structure, and performance optimized for SEO. To do this, it will be advisable to familiarize yourself with the basics of search engine optimization services and operation.
8. Digital Marketing
As a web designer, you will most likely be an integral part of any digital marketing strategy. So, knowing how the various components of digital marketing work will prepare you to put your website to the test and resolve complaints, if any. In addition, digital marketing will also lead you to work in a rapidly changing environment where continuous creation, iteration, and development must be performed at the same time. By learning how to manage your schedule, you truly tap into your web design potential.
Blog Credits:- https://firstdigiadd.com/
#Digital Marketing Blogs#Web Design and Development Blogs#Web Design Skills#Best Digital Marketing Company in Pune
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An Effective SEO Strategy – A Guide To 2021 SEO
SEO is essentially the practice of making use of certain qualitative content principles and technical improvements to advance digital traffic and rankings on SERPs. Stack Mode is a reputed SEO agency in Reno that keeps the following things in mind while building an effective SEO 2021 strategy.
Keywords
They are phrases that are normally searched on a search engine. Keywords are an important component of finding out the rankings of a website. Make use of an appropriate density of keywords in the right places and in time to notice the website pages climbing up the leader boards.
Over the years, the strategy for keywords has transformed significantly. Earlier, it simply used to be stuff as many in there as possible, but a lot of content then turned out to be spammy and websites were penalized in the end by the algorithms of Google. However, today, you need to do research thoroughly, use a wider variety of keywords, and add them in naturally.
Day by day, Google is getting smarter, so it will make you work for it!
Wider Technical SEO
Carrying on from that, there are a variety of other technical concerns in the back end of the website that once dealt with, can make a considerable difference in the overall results of search engine optimization, SEO services in Reno by Stack Mode. At the end of the day, if the user experience of a website is not accessible and smooth enough, it is going to be tricky for any person to carry out something noteworthy on the website.
For context, the technical stuff truly plays a crucial role particularly when it comes to things such as user experience. This is for the reason that more than fifty percent of the entire digital traffic comes from tablets and smartphones.
No matter it is about creating an understandable XML sitemap with a clean URL structure, getting rid of toxic backlinks (links to the websites that are believed to be not to be relied on or beside the point), or making sure the speed of the website is quick, all of these technical SEO tips can be crucial when it comes to securing those higher rankings in search engine ranking pages.
You do not wish anything to get in the way of SEO doing its job, which is allowing for the audience to come across your website organically.
Link-Building
As we move into the more technical side of things, one more key aspect in performance of SEO is getting hold of backlinks. This is when any other website links to your website in any type of piece of content, whether it is a blog post or an article. Not only does this help you gain what is known as domain authority, but it even directly enhances the prospects of the audience clicking through to your website if it comes into sight on other dependable domains.
Are you also looking to boost your website ranking in SERPs? Stack Mode is a leading company for SEO and web development services in Reno that you can always consider approaching!
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Best 5 Digital Marketing Advance Tips for 2021

Digital Marketing is unbelievable with the flexible sector for the digital world. At this moment without marketing any businesses is incomplete. Obviously, they have to need marketing for more growth. Near 4.57 billion active internet users exist nowadays. With these 300 millions of people diehard for the United States.
From this news, we can easily say that without these step continues any services or business is like impossible. But if anyone doesn't know how to completely using it then he/she can't get advantages. For the proper using of digital marketing need to apply a few tricks let discuss them,
The website with mobile optimization:
When you have already any websites that time you need to properly optimize Of your site for mobile phone. In present time mobile users are more than any other devices. Anybody can get more visitors or consumers from Mobile Searches.
Competitors Research:
You have to need proper analysis with your competitors. Try always 1 step advance from your competitor. Follow these tricks obviously reach 1 steps advances.
Increase blog length:
At the time when you creating blogs or contents try to providing longer content. Cause google like give more priorities for lengthy contents.
Visually contents:
Consumers like to watch videos with contents. If you create mail templets or other-options obviously you can get extra impressions for your site.
Connected with Micro-Influencers:
Business owners when reaching a medium place in market places most of them think that they are enough for their services. But if they trying to connect a few influencers for their business it will great decision and they can get many advantages.
Don't Forget SEO Power:
For the Digital marketing platform SEO is one of the great weapons for ranking on the top places of the search page. By proper SEO optimization of any side, you can take huge numbers of consumers or visitors.
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Advanced SEO Strategies - Why You Must Focus on Advanced SEO Strategies
Ozark Web Design | 573-836-3666
https://ozarkwebdesign.com
In today’s new marketplace your business depends more than ever on your web content. This means that it relies on Google. Love it or hate it, Google provides the primary infrastructure through which most people search web content. And since Google algorithms are constantly evolving, businesses must stand ready to adapt to new strategies or they will lose standings in search rankings. Then that equates to missing out on potential new consumers and audience engagement. These 4 advanced SEO strategies can provide an edge over your competition as you seek to expand your online market reach.
The following are 4 advanced SEO tips for 2021 that are often overlooked. Anytime you employ advanced SEO tactics you are more likely to increase your website traffic. This is because most people don’t do the extra work that’s involved, or they haven’t learned much beyond link-building. So then, moving onto advanced SEO strategies and techniques... this video covers just the tip-of-the-iceberg highlights on 4 types of advanced strategy and advanced techniques. Still, we hope that you enjoy the information and we hope that it offered a little bit of SEO education you might not have known.
There are many other advanced strategies that you can utilize, but the 4 are a great start:
1. Learn About and Monitor Bounce Rate and SEO
2. Optimize for Voice Search
3. Utilize YouTube
4. Make Sure that Your Website’s Technical SEO is in Order
You can read the full blog article to learn more here: https://ozarkwebdesign.com/4-advanced-seo-strategies-for-2021/
Keywords: advanced SEO strategies, advanced SEO tips, advanced SEO tactics, SEO strategies, advanced SEO
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RECENT NEWS, RESOURCES & STUDIES, May 2, 2021
Welcome to my latest summary of recent ecommerce news, resources & studies including search, analytics, content marketing, social media & Etsy. If you are interested in Etsy news, please read my top story below, as there seem to be a lot of changes afoot. (There is also a section general Etsy news below that.)
If you have any questions or news you would like me to cover, please drop me a line here on Tumblr, reply to this post, email me, or contact me on Twitter.
TOP NEWS & ARTICLES
Something is brewing at Etsy: as of April 26, people in almost all non-Etsy Payments countries “temporarily” cannot open new shops. They hid this development in a Help file, but someone reported it to Ecommerce Bytes, which garnered more attention. Why does this matter? Currently, Etsy Payments (EP) is only available in 44 countries; i.e., most of the world cannot currently open a new shop on Etsy. [Updated May 3 2021] Apparently the only exception is India; see the screenshot below, which someone kindly sent me:
(please click to see it in more detail, or check it out on Twitter)
There was no warning, and no published end date, even though they say it is temporary. Of course, they say it is to protect buyers, but they said that when they removed standalone PayPal too, and we know that was just about making more money. It’s possible they are adding new payment companies to the backend which will be able to operate in most of these countries, greatly expanding their take from EP. The first quarter report is scheduled for May 5, and that is often the time they announce new or expanded income streams. Expect to learn more sometime around then. In the meantime, watch for payment glitches.
It is also possible that the above situation is related to the glut of bad press Etsy has garnered recently. They released a blog post on April 29th, explaining how they plan on spending $40 million extra this year on marketplace enforcement. Turns out, they were just trying to get out in front of an April 30th report from Business Insider [paywall], which describes 800 policy violations in listings on the site. You can get the details in articles from Engadget and Gizmodo. This might get more traction, as both Insider and Gizmodo noted it is very easy to find more prohibited and even illegal items on Etsy.
“After Etsy deleted the listings the outlet identified, Insider reports that it was still able to find several others for ivory products, brass knuckles, mandrake roots, tools for using cannabis concentrates, mass-produced products, and other banned items. We poked around Etsy’s marketplace as well, and within a few minutes found a bunch of prohibited products, including a vintage ivory bracelet put up for sale as recently as March, several weapons that are plainly marketed as such, and a shop with more than 1,000 reviews selling all manner of spells for attracting love, wealth, and what have you.” [from Gizmodo]
Note that Etsy has also changed the wording of its Prohibited Items policy to include new definitions for counterfeit items. See discussion on this Reddit thread. Etsy is also still getting negative attention for allowing fake COVID-19 vaccine cards to be posted for sale. Vice has the most recent article, and Forbes has an overview of this hot new scam area.
So, is all of this linked, and if yes, what does it mean? Etsy hasn't cared about enforcing its listing policies for many years, as long as the media doesn't notice. Heck, you can still buy gift boxes of manufactured candy in thousands of shops, which is expressly prohibited, yet reporting never removes them. Is the media finally noticing enough to make a difference, or is Etsy really embarking on a huge cleanup that includes (at least temporarily) banning people from most countries from opening new shops? We will likely learn more this month, and perhaps even this week.
ETSY NEWS
Etsy says that shoppers are searching for “eco-friendly” items more often this year, and released a trend report on the topic. Insights include “42% YoY increase in searches on Etsy for reusable cotton menstrual pads...100% YoY increase in searches on Etsy for reusable straws...76% YoY increase in searches on Etsy for food covers...54% YoY increase in searches on Etsy for reclaimed wood shelves...176% YoY increase in searches on Etsy for environmentally friendly candles...712% YoY increase in searches on Etsy for eco-friendly tissue paper...285% YoY increase in searches on Etsy for vintage hoodies.” Definitely read the report if you want to know everything that people are looking for.
They also did a UK-based article on trends in outdoor items. Search tips of note: “2,644% YoY increase in UK searches on Etsy for patio furniture...Over 1,000% YoY increase in UK searches on Etsy for spring wreaths...1,266% YoY increase in UK searches on Etsy for garden lights or lanterns” It is hard to say how much these trends can be extrapolated to other countries, as the UK appears to have embraced online shopping much more during the pandemic than some other countries (see story below).
The latest Etsy Success podcast [transcript with podcast links] covers their buyer research, as well as a few questions from sellers. Not much here, except for the fact that they do expect wedding sales to pick up.
Reverb had a really large data breach, exposing the personal information of over 5 million customers.
As mentioned above, Etsy’s first quarter financial results for 2021 will be out on May 5th.
Apparently, Etsy is testing videos in search; here is a forum thread on the topic.
SEO: GOOGLE & OTHER SEARCH ENGINES
Here is an intermediate/semi-advanced article on ecommerce websites and common SEO issues. If you don’t do any of your own coding and don’t have much control over site design and indexing, skip the first 3 points.
Link building: what is a high-quality link? (you know, the type we are always told we need.) Moz’s Whiteboard Friday covers the basics. [video & transcript]
If you are new to blogging or writing instructional articles for your website, this template for writing for both readers and for Google SEO should be very useful.
Google introduced an algorithm update for product reviews starting April 8th. If you review other products on your website or blog, you will want to get the details here and here.
The Google page experience algorithm update has been delayed; it is now going to start in June and be completed by the end of August. That and more is covered in the Google Search News video for April. [YouTube video with highlights and links in the comments]
Yes, you can use SEO to get more attention to your podcasts. Here’s a detailed how-to.
Focussing on YouTube? Here are some tools for YouTube SEO. (Some are free or have free versions.)
There are probably as many Google SEO myths as there are Google algorithm factors, but Google saying something isn’t true isn’t always proof it is a myth. With that in mind, please enjoy this summary of 15 Google ranking factor myths (some of which are in dispute).
[semi-advanced content] The current state of long tail SEO has changed due to both searcher behaviour and Google, and that has led to both more and less opportunity. [Google redirecting results to what it thinks the searcher really wanted, even when the exact words aren’t on the page that they rank first, reminds me of what is happening with Etsy search lately.]
(CONTENT) MARKETING & SOCIAL MEDIA (includes blogging & emails)
Facebook still has the most traffic in the US, compared to all other social networks, but YouTube is even more popular. YouTube and Reddit are the only established major platforms with significant growth since 2019. You can read more details from the actual study here.
Instagram is working on new ways for creators to make money on the platform, not just those with business accounts.
HubSpot put together a summary of how the algorithms work on Facebook, Twitter, And Instagram.
Reddit appears to be testing a group voice chat feature, which would compete with Clubhouse.
TikTok isn’t just for young people; parents and grandparents are now on the platform too.
Twitter’s timeline algorithm (active if you are seeing “Top Tweets” on your feed) tends to ignore a lot of external links, and more than half of the posts can be “suggestions” from people you don’t follow. I’ve noticed lately that Twitter rarely makes suggestions in my chronological timeline anymore, except when I don’t have any activity for over 24 hours.
Twitter obeyed an order from the government of India and removed several dozen tweets which criticized the government’s COVID-19 response. The tweets in question can still be seen outside of India, however.
ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)
Understanding the definition of “return on ad spend” (ROAS) is the first step to making sure your ROAS is good for your business. “in general, a ROAS of 4:1 ($4 in revenue for every $1 spent) or higher usually suggests a successful campaign. But keep in mind that this is just a benchmark, not something to swear by. Some businesses need a ROAS of 10:1 to stay profitable, while others can do well with just 3:1...A large profit margin means you can continue the campaign with a low ROAS, whereas smaller margins demand a relatively higher ROAS and low advertising costs to maintain profitability. ROAS can also vary by platform. For instance, the average ROAS for Google Ads is 2:1.”
10% of money spent on US online ads last year went to Amazon, but they are still well behind Google. Meanwhile, Facebook’s ad revenue was up 46% in the first quarter of 2021, Google’s was up 32% & Bing's increased by 17%.
eBay launched the ability to automate their Promoted Listings.
ECOMMERCE NEWS, IDEAS, TRENDS
Payment processor Stripe purchased TaxJar, with a plan to integrate it into Stripe. This would provide new options for calculating & filing US taxes to Stripe customers. TaxJar will also have a standalone version for the moment. While TaxJar does do US taxes for business from many countries, it has almost nothing available regarding non-US taxes at this time. (Someone needs to do this for other taxes including UK VAT registration, since they don’t have a minimum threshold for micro businesses, and are no longer in the EU, so won’t be included in the new VAT collection rules come July 1. How many sole proprietors want to be registering for & remitting all of these countries by ourselves?)
In related news, Florida has joined most other US states in requiring online businesses to collect state sales tax even if they have no base in Florida. Missouri is now the only state with sales tax but without such a law, and they are working on it.
eBay has rolled out its new coupon code tool. Also, they released lower than expected projections for the current quarter, which has disappointed the analysts.
Meanwhile, Amazon hugely beat its first quarter expectations, and projects the growth will continue. Prime Day will be in June instead of July this year; date to come.
Also, Amazon is letting its larger brands email customers directly, which was previously not allowed. Customers do have to follow the brand to receive these messages.
Mailchimp will soon be offering ecommerce stores, including a free option that has a 2% transaction fee, or more advanced versions with lower transaction fees for $10 and $29 a month respectively. US and UK customers will be able to start a store as of May 18th.
Shopify probably doesn’t feel that threatened by the new competition, as their first quarter revenue was up more than 100% over the previous year. Note it is estimated they got 8.6% of US ecommerce revenue in the quarter, while some believe that eBay, Apple and Amazon lost market share.
BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
Mastercard says that people worldwide spent $900 billion more online last year compared to 2019. They expect the ecommerce trend of grocery shopping and bargain hunting to continue more than other retail areas.
Regions that had stricter lockdowns during the pandemic may have had a greater increase in ecommerce activity; this report compares the US and the UK.
Generation Z is likely to stop shopping with you if your site has issues. “Seventy-one percent of respondents want the experience to be personalized, and 76% said their favorite brands should reward them for their business, the survey found.”
MISCELLANEOUS
Brave browser has disabled FLoC, Google’s new tracking that is supposed to replace cookies in the next year. They explain why here. If you like Chrome but don’t want FLoC, try DuckDuckGo’s FLoC blocking Chrome extension.
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