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younes-ben-amara · 1 year ago
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الأسباب التي تدفع متابعيك للشراء منك بصفتك صانع محتوى: عدد المتابعين آخرُ هَمِّ من سيشتري منك💳
ما هذه المجموعة من المختارات تسألني؟ إنّها عددٌ من أعداد نشرة “صيد الشابكة” اِعرف أكثر عن النشرة هنا: ما هي نشرة “صيد الشابكة” ما مصادرها، وما غرضها؛ وما معنى الشابكة أصلًا؟! 🎣🌐 🎣🌐 صيد الشابكة العدد #28 صح فطوركم ورمضان كريم 🌙👋🏽 🎬 نبدأ المختارات باسم الله بالعدد الجديد (الرابع) من نشرة 📨 الترجمة في أسبوع الذي صَدَر بعنوان 🤔ما هي أطول كلمة في اللغة الإنجليزية والتي لا تعترف بها القواميس…
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madhukumarc · 2 years ago
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How might e-commerce chatbots benefit your company's ability to both attract and keep customers?
E-commerce chatbots have revolutionized the way companies interact with their customers, and their benefits are manifold when it comes to attracting and retaining customers.
Let's dive into the ways in which chatbots can help enhance your company's ability to attract and keep customers.
1. First and foremost, chatbots offer a personalized and convenient experience for customers.
With their ability to understand natural language and provide instant responses, chatbots can engage with customers in real time, making them feel valued and heard.
By offering personalized recommendations based on customer preferences, chatbots can help attract new customers by providing a tailored shopping experience that feels like having a personal assistant by their side.
According to research from Epsilon,80% of consumers are more likely to buy from a brand that gives them a personalized experience—and 90% find personalization appealing” – Klaviyo
2. Moreover, chatbots can significantly improve customer service by providing round-the-clock support.
Customers no longer have to wait for business hours to get assistance; instead, they can rely on chatbots to address their queries and concerns instantly.
This quick response time not only improves customer satisfaction but also boosts brand loyalty, as customers feel taken care of at all times.
“The use of AI chatbots in customer service is on the rise. By 2027, chatbots are expected to become the primary customer service channel for a quarter of businesses” – HubSpot
3. Additionally, chatbots can be used as a powerful marketing tool. By engaging customers in conversation, chatbots can gather valuable data about their preferences, purchase history, and behavior patterns.
This information can then be used to create targeted marketing campaigns and personalized offers that resonate with each customer individually.
Consequently, this targeted approach helps attract new customers who are more likely to convert and retain existing customers by offering them relevant promotions.
“Chatbots have the scope of turning every website visitor into a lead. There is a high chance of a visitor converting into a lead when their problems are solved instantly through chatbots. Moreover, they ensure 24/7 availability for users. Hence, adding live chatbots on a website motivates more buyers to shop from you” – Outgrow
4. Furthermore, chatbots can assist in streamlining the buying process, making it more efficient and user-friendly.
By integrating with various payment gateways and providing product recommendations based on customer preferences, chatbots simplify the purchasing journey.
This enhanced user experience not only attracts new customers but also encourages repeat purchases from existing ones.
“One-click buying increased spending by 28% and items sold by 36%” – Ariyh Newsletter
5. Another significant benefit of e-commerce chatbots is their ability to handle multiple customer inquiries simultaneously.
Unlike human agents, who are limited in their capacity to handle multiple conversations simultaneously, chatbots can engage with numerous customers simultaneously without compromising the quality of interaction.
This scalability allows businesses to cater to a larger customer base, attracting more customers and ensuring their needs are met promptly.
“62% of consumers would prefer to use a customer service bot rather than wait 15 minutes for human agents to speak with them. Using AI to respond to customers instantly will improve your customer's experience and satisfaction while saving time and resources” – HubSpot
6. Lastly, chatbots can help companies gain valuable insights into customer preferences and pain points.
By analyzing the conversations and feedback received, businesses can identify common issues, improve their products or services, and make data-driven decisions to enhance customer satisfaction.
This continuous improvement cycle not only attracts new customers but also ensures that existing customers stay loyal to the brand.
“Data gathered from chatbot conversations can be used to improve the customer experience, plus inform product descriptions, development and personalization” – Sprout Social
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Image Source - Ads Creative Guide for eComm report by Insense and Revealbot
In conclusion, e-commerce chatbots offer a wide range of benefits when it comes to attracting and retaining customers.
From providing personalized experiences and round-the-clock support to streamlining the buying process and offering targeted marketing campaigns, chatbots have become indispensable tools for companies looking to enhance their customer engagement strategies.
By leveraging the power of chatbots, businesses can attract new customers while keeping their existing ones satisfied and loyal.
Here's related information that you may find helpful – Ready to use social media for customer service? [7 tips to drive success and build loyalty].
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ghostlypawn · 5 years ago
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honestly could make that same watt gifset but change the words to nearly any alice by heart moment
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alfredbyheart · 5 years ago
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inspired by @davey-in-a-minivan’s post
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loyaltyexpert · 3 years ago
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7 Types Key Channel Incentive Programs to boost ROI
“Variety is the spice of life.” This age-old adage is perfectly relevant for manufacturers and B2B companies who are using or planning to leverage channel incentive programs. When it comes to selecting the right programs for their channel sales partners and keeping them motivated and loyal in the long run, the options are plentiful indeed.
Unsurprisingly, a majority of successful B2B companies are increasingly using multiple types of channel incentive programs for different channel partners. An Accenture study found that more than two-thirds of channel partners who took part in the study said that they have more choices of channel incentive programs than ever before.
 At LoyaltyXpert, we have designed a wide range of channel loyalty programs for all types and sizes of B2B companies in various industries. Apart from that, we also have crafted brand loyalty and influencer loyalty programs for them. In this blog post, we have listed seven key types of channel reward programs as well as discussed their benefits and challenges. Read on to know more.
1. Value-added reseller incentives
Value-added reseller incentives are the rewards channel partners receive when they add some additional value to enhance an existing product or service. The value addition can be in the form of an extra feature, integration, or product. For example, an electrical equipment distributor can qualify for value-added reseller incentives if they add some extra value (such as a special warranty) to an electrical product. Likewise, a paint dealer can get the incentive if they do the same with a paint product and sell it with additional offerings.
A study by marketing insights firm Ariyh found that value-added reseller incentives can enhance a company’s overall sales by between six and nine percent. The main advantages of value-added reseller incentives are they can enhance the value of an existing product as well as increase a brand’s market penetration. However, the biggest challenges of these types of incentives are they are extremely opaque.
 2. Market development funds
These educational or monetary incentives are used to enhance local brand awareness and recognition. Manufacturers provide these incentives to their channel partners to generate brand awareness and sell certain products. For instance, channel sales partners can use market development funds to organize a marketing seminar, conduct webinars, purchase radio advertisements, or exhibit space at trade shows. 
 As per one recent research, market development funds account for nearly half of channel marketing budgets, but just a quarter of B2B firms report that their incentives achieve the desired objectives.
 The biggest merits of market development funds are that by using them, B2B companies can leverage the influence and market knowledge of their channel partners as well as generate a quantifiable return on their investment. This channel incentive program faces some major challenges such as the offers lasting for only a few days or weeks and the terms and conditions being a bit too strict.
3. Sales performance incentive funds
These are performance-driven incentives that the sales team of a channel partner receives after meeting particular goals such as selling specific products. Sales performance incentive funds are extremely useful in increasing sales and driving short-term spurts during sales slowdowns or off-season.
The advantages of sales performance incentive funds are businesses can enhance their channel partners’ sales momentum, give strong competition to their competitors, and transfer the benefits to key members in their channel partner community. On the flip side, SPIFs are reactive and the incentives aren’t clear enough for channel partners’ sales teams.
 4. Cooperative incentives
Also called CO-OP funding, cooperative incentives enable businesses to help channel partners achieve their marketing objectives. Previously, these incentives were distributed as account credits. But now they have become an integral part of channel loyalty programs. These incentives reward channel partners for their continued loyalty and sustained purchases.
 The most attractive benefits of CO-OP incentives are they enable B2B brands to have a local presence, which they won’t have otherwise, and they open new avenues for marketing. On the downside, however, cooperate incentives aren’t feasible for smaller B2B firms and they put an additional burden on a company’s marketing and sales team.
 5. Deal registration incentives
These incentives are run by vendors who provide channel sales partners with extra incentives if they manage to bring in new leads to the vendors. These are one of the most effective and useful incentive programs in channel partner marketing as they enable vendors to reward their channel partners who play a huge role in enhancing their market share.
 Some of the advantages of the incentives are increased efficiency and enhanced channel partner satisfaction. One of the biggest challenges for this incentive is that the transaction complexity is huge and there are inconsistencies in complying with registration regulations.
6. Channel rebates incentives
These are volume-based incentives that are designed to motivate your channel partners to sell a specific volume of products that would enable them to earn their incentive and transfer the benefits to their customers. In channel rebate incentives, a channel sales partner must sell a specific volume of products to get the right incentives.
 The advantages of channel rebate incentives are they motivate channel sales partners to sell more of your products and build a strong customer base. The main challenges of channel rebate incentives are that they are a bit too complex and they require huge efforts and investment for proper implementation.
7. Channel referral incentives
Some channel partners have much stronger referral networks than their peers and this makes channel referral incentives one of the most preferable incentives for such channel partners. Some forms of referral incentives are debit cards, gift cards, incentive travel programs, and points-based awards.
 Some merits of channel referral incentives are justifying the investment in rewarding channel partners is fairly simple and the results are visible. The challenges are the costs associated with these incentives are rather huge and the approach is quite new.
 Taking everything into consideration
Previously, most B2B companies used to rely on just a few numbers of channel incentive programs to attract their channel sales partners and retain their loyalty. But with the advent of several new types of channel loyalty programs, businesses started leveraging multiple programs to remain ahead of the competition. At LoyaltyXpert, we have equipped many manufacturing and B2B businesses with effective channel loyalty programs. If you are looking to use the most effective loyalty programs for your business, give us a call to know how we can help.
This blog is originally posted here.
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trylkstopocket · 3 years ago
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Recommendations by writers you subscribe to
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Recommendations by writers you subscribe to Two writers you subscribe to recommended two publications.
Growth Currency ⚡ Dylan Subscribe (https://email.mg1.substack.com/c/eJx9UtuOpSAQ_Bp9OwZBRR542OxkfmA-wCC0HnYUDJcY5-unOWcvmd1kIzHporq7qhutEqw-XDKAMhBuAbTfd3BGJevdDXZlt_rwMU3pOkDWOUKYrJG8Hzkf2VgbSTjVfK5tnJYAjwRZH3nerH7UKOz6LodBLYKLticG-MJGPmuxzAJaYQQW659NVDYWnMZGTxnpkb3Je0pHrNi3ir7iWYM_013nEJB7NTHPMSn93mAO3pZQBztDxV5z2qfoc9AYvPziVXQo-A7G5h3xh-afoPYuYVtEHZx_TSPeFl8mVAaF9AALhGDdOqFb1In6XlrSkoGzivb0uxA9GVskqpz8W553W8qmkAGxHxndRrs6MFM-_uBPLSW8tvfY5I8uphXLdeRDHRZCuS4-ayspoZQI_CgZe96whnZk6DUIxXtgqm8bcd7FAspWHdnX9suc6iC_tvinQTFV3Gdn0zWBU_MGuIv035fy-E8rOAj4sMykkmyHgQ6jYEwMLXtuuewUxRiPbCfP86zhN60jn-uP4o0) As a creator, you need to weed out the noise and focus on what SERVES you. Growth currency is your go-to source for curated resources, tools, and courses that will serve YOU as a creator. The currency of growth is knowledge 💡 Recommended by Rahul Tyagi (🗞 Marketing for Creators) and Rahul Tyagi (🗞️ Rahul's Newsletter)
Ariyh Thomas McKinlay Subscribe (https://email.mg1.substack.com/c/eJx9UlmO3SAQPI399ywM3vjgI9JoLpADIAxtPzI2WCyyPKdP45dFSaTIyBLV1VRVg1YJVh8uEUAZCI8A2u87OKOS9e4Bu7JbffiYZLoOEHWOEKQ1YuyncZzYVBtBRqrHubZRLgHuBlEfed6svs8o7PopgA1d1w6sJ3wcWsUY7ThpAeZe0cXM8BJR2VhwGoVeNtLdvYlnSkes2JeKvuNK9oiNCvZ6NkhDIOY56mBnqNh7TruMPgeNm7dSSEp_VHQo-A7G5h3x2-YPUHuXUAlRB-dfA4iPxZehlNkgPcACIVi3SgyI1tDSG-c9mVosqpz81zzvthyVQgbEvmUMFe3qwMh8_MZf-mV7bR-xyZ9dTGtF-458qsNCKOWSrbaCEkoJx4-SqR8b1tCODL0GrsYemOrbhp9PvoCyVUf2tW1-Zr77g_hT4h-BEqQkzs6mS4JT8wY48vTfB3H_5QoOAr4fI1US7TDQYeKM8aFlr8ssV4dmjEe2E-d51vCL1pHvboLaOw) 3-min practical marketing recommendations from the latest scientific research. Join 10,000+ marketers, for $0. Recommended by Rahul Tyagi (🗞️ Rahul's Newsletter) Subscribe to 2 publications (https://email.mg1.substack.com/c/eJyNUtuOpCAQ_Rp9a4OgIg88zGxnfoMgljZpRQMYt-frt9C57Ewmm42m0EOdc4qijI4wLv4hPege_MWDWeYZXK-jXdwFZm2nfF1CVPGxgsy3AF7ZXvK65bxlbd5LwqnhXW6DGjwcBJmvWzdZc2ik7PwmB8H0wEnVQFkLMEPXD4Q1Q03ahA36NNFbb8EZNDrLiAd7krcY15Cxp4y-4Bu2LkRt7gUm4a913fI7Yy-Hd8au0T-meyi21yrEMaN1RV71asGn7ZPSYH2oHFRcVLdNd5UUjbcdIF2UoqRIo79ayiv8arY4q7Bs3qTtd_M3fIbebjPip_sJmsVFLB5RB_u3nobLsKQ-p3Zj-tdNNesVWeheP2PgKVBq-2PBwJ4-qzuwD7p1YzrRZ-KhUZKSNJwd-UJgs8sEJ31-fRf5weTt4P9p8oNwfc2tpIRSIvChpK15wQpakaY2IDSvgem6LMR-EwNom1VkHsvi73vNvfx6j99vMc2YSnVtzsaHAqe7CXBY4j9H-YhqBAceJ79XOsqyaWjTCsZEU7JzDNPQYTH9gtlO7vuew0daRf4AW5oFDg) © 2022 Substack Inc. 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe from this digest
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websitedesignernj · 4 years ago
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Reconsider your retargeting time frames. 64,000 customers in an Ariyh newsletter discussed that being retargeted too early (like after they have just left your website) is annoying. So give them a couple of days before you ask them to come back to your...
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lizzieehearts · 4 years ago
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just realised that the two top songs ft the company of abh are afternoon and ariyh i love that for us
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younes-ben-amara · 1 year ago
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جانبٌ تسويقيٌّ فعَّال يُغفله الكثير من المُسوِّقين: الشبكات الاجتماعية السوداء؛ ما هي وكيف تستغلُّها؟
ما هذه المجموعة من المختارات تسألني؟ إنّها عددٌ من أعداد نشرة “صيد الشابكة” اِعرف أكثر عن النشرة هنا: ما هي نشرة “صيد الشابكة” ما مصادرها، وما غرضها؛ وما معنى الشابكة أصلًا؟! 🎣🌐 بالشراكة مع ميكو أفرغ بريدك الوارد! 🆕 حدَّثتُ هذا المقال بعون الله: رواية قصيرة: المهجورون – نسخة صوتية كاملة استمع لها مجانًا الآن! [مدونة يونس بن عمارة] شكرٌ خاص للزميل طارق ناصر على مساعدته القيّمة في تمكيني من…
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younes-ben-amara · 3 years ago
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10 فوائد تستقيها من سول قودمان بصفتك صانع محتوى
10 فوائد تستقيها من سول قودمان بصفتك صانع محتوى
مساء السعادة، وجمعة مباركة مرّة أخرى، هذه الحلقة الصوتية هي استجابة لطلب المسوّق وخبير الإعلانات المدفوعة خالد الصادق ومفاد طلبه «الطلب خارج الموضوع لكن دوِّن لنا عن شيء له علاقة في مسلسل خيرٌ لك أن تهاتف سول أو عالم مسلسل اختلال ضالّ -بركنق باد- بشكل عام» أبشر. جوابك صوتيّ في الحلقة أدناه 👇 الحلقة على أنكور دوت إف إم – الحلقة على غوغل…
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younes-ben-amara · 4 years ago
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الكرم والشفافية بصفتهما أدوات للتسويق
الكرم والشفافية بصفتهما أدوات للتسويق
جمعة مباركة يا أصدقاء، اليوم سنتحدث عن الكرم والشفافية بصفتهما أداةً للتسويق. وقبل ذلك سأخبركم ما أقصد بالكرم والشفافية أولًا. ثم نتحدث عن أهميتهما وفعالتيهما في التسويق لمنتجاتك وأعمالك وما تريد تسويقه. ما نقصدُ بالكرم هنا: في سياق صناعة المحتوى (نصًا أو مرئيًا أو صوتيًا أو مزيجًا من الثلاثة)، نقصد بالكرم هذا تحديدًا: منحُ 99 بالمئة من معلوماتك وخبرتك ومعرفتك مجانًا والتربّح من 1 بالمئة…
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younes-ben-amara · 4 years ago
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تصفّح موقع نشرة: مجتمع النشرات العربية 👌✅
تصفّح موقع نشرة: مجتمع النشرات العربية 👌✅
مساء الأنوار، صحّا فطوركم! انطلق مؤخرًا بتصميم أنيق وترتيب بهيّ موقع نشرة والذي يعرِّف نفسه على أنه مجتمع النشرات العربية [مع أنه يضع بعض النشرات الإنجليزية هناك! 🙂] ويقول وصفه: استكشف أفضل النشرات البريدية وأعثر على النشرة البريدية التي ترغب بها بناء على التصنيفات التي تناسبك، لا تفوت القوائم الجديدة، اشترك للحصول على تحديثات أسبوعية. أوصي بتصفحه والاشتراك لديه، لماذا؟ لتحصل على جديد النشرات…
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