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Dios, si algún día estoy a punto de perder la esperanza, ayúdame a recordar que tus planes son más grandes que mis sueños.
-Notas del Cielo
#dios#blog cristiano#cristianos#frases cristianas#biblia#evangelio#textos cristianos#reflexiones cristianas#blogger cristiano#jovenes cristianos
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Alguna vez me dijeron que mi papá había dejado el mundo para siempre. Las voces de esos niños sin piedad alzaban sus dedos cual indolentes y se burlaban de mí. Esa vez Dios me usó y les dijo: Oigan, mi padre no ha muerto, está vivo. De hecho, está aquí justo al lado mío, ustedes no pueden verlo pero yo sí, y él me sigue a todas partes. Hubieran visto el rostro perplejo y confuso de mis compañeros de colegio. Ni yo me creía que había tenido el coraje suficiente de defenderme y de decirles lo que había salido de mi boca. Estaba tan maravillada que hasta yo me creía una vez más la niña de sus ojos.
Pluma demente
#dios#blog cristiano#cristianos#frases cristianas#biblia#evangelio#textos cristianos#reflexiones cristianas#blogger cristiano#jovenes cristianos
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REVIEW PARTY: ll principe dei colori- Iro no ouji-sama di Cristiano Pedrini
Cari Sognatori, Rosanna ha letto il nuovo MM romance scritto da Cristiano Pedrini !!! GENERE: MM romance DATA DI PUBBLICAZIONE; 3 giugno 2025 Ebook / Cartaceo Affiliati Amazon Leonardo è pronto ad immergersi in una nuova vita: seguire suo padre a Osaka e frequentare l’Otemae School, uno dei licei più importanti della città. Anche questa scuola, come tante altre è un microcosmo: un intreccio di…
#BOOK BLOGER#BOOK BLOGGER#BOOK CLUB#BOOK REVIEWS#BOOK ROMANCE#consigliato#Cristiano Pedrini#Il principe dei colori#mm romance#proposta#recensione#ROMANCE BOOKS#romance lgbt#romance mm#young adult
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I PROFUMI DEI PORTICI DI BOLOGNA
#acqua di felsina#adjiumi#aigu#autentica di felsina#barbara corazza#cristiano canali#cultura olfattiva#daniele faziani#dolce risonanza#ermano picco#fragrance collection#giovani per l&039;unesco#i portici di Bologna#lino rossi#livio grandi#magnifiscent#mane#martino cerizza#mia le journal#niche perfume#ornella pastorelli#parfum de niche#salvatore capizzi#scent blogger#scent storyteller#torta di riso
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Eugenio Mastroviti
Quello che sappiamo finora:
Un tizio si è presentato a casa di un senatore dello Stato del Minnesota ieri mattina presto (ora locale). Aveva un'auto dello stesso modello di quelle della polizia, dipinta in maniera simile, con lampeggiatori e tutto il resto; era vestito in un'uniforme e con dell'equipaggiamento che lo faceva sembrare un poliziotto. Quando il senatore ha aperto la porta, l'uomo ha sparato ripetutamente a lui e alla moglie. Risalito in auto, ha percorso una decina di km per raggiungere l'abitazione di una congressista dello Stato (ex speaker del congresso del Minnesota). Di nuovo, scambiandolo per un poliziotto la donna, o forse suo marito, ha aperto la porta. L'uomo ha sparato a entrambi, uccidendoli.
Nel frattempo, un vicino del senatore ha chiamato la polizia avendo sentito o forse visto qualcosa che non andava. I poliziotti hanno trovato il senatore e la moglie in fin di vita ed hanno chiamato rinforzi e un'ambulanza. Fatto cruciale, hanno inviato immediatamente una richiesta al comando perché i loro colleghi controllassero le abitazioni di altri politici nella zona.
I poliziotti che sono arrivati a casa della congressista Hortman hanno visto quello che sembrava un collega uscire dalla casa e dirigersi verso quella che sembrava un'autopattuglia. Appena li ha visti, però, il "poliziotto" ha aperto il fuoco contro di loro ed è tornato indietro in casa. I due agenti hanno atteso rinforzi prima di entrare in casa, ma nel frattempo l'assassino era già uscito dalla porta posteriore e si era dileguato, abbandonando l'auto parcheggiata davanti alla casa..
Nell'auto gli agenti hanno trovato un documento definito "manifesto politico" che non è stato reso pubblico. Secondo dichiarazioni della polizia, comunque, conteneva una lista di 70 nomi, fra cui il governatore (Dem) del Minnesota Tim Walz, la congressista federale Ilhan Omar e la senatrice Tina Smith, attivisti progressisti, esponenti del movimento pro-choice, medici abortisti, personale di Planned Parenthood (un'organizzazione comparabile con i nostri consultori familiari). Nell'auto aveva anche una risma di fogli con su stampato "No Kings", il nome dato alla catena di oltre 2000 manifestazioni contro Trump programmate negli USA per lo stesso giorno.
L'assassino, ancora latitante al momento in cui scrivo questo, è stato identificato (sempre con le dovute cautele) come Vance Luther Boelter, 57 anni, dirigente di una ditta di sicurezza privata di proprietà, pare, dalla moglie, Praetorian Guard Security Services, il cui sito web (https://www.pguards.net/leadership-team) lo descrive come una persona con esperienza in zone calde del mondo fra cui Gaza, il Libano e la West Bank.
Diversi giornali e blogger USA hanno dato estremo rilievo alla notizia che sarebbe stato nominato ad una carica pubblica dal governatore Dem del Minnesota, Tim Walz, o che sarebbe addirittura un politico Dem. In realtà, essendo un imprenditore locale, è stato nominato due volte (a rotazione) membro di un comitato bipartisan che prepara raccomandazioni per il governatore su questioni relative ai rapporti di lavoro.
Boelter è anche un pastore/predicatore laico protestante, e svolge un’attività parallela di missionario, avendo visitato regolarmente chiese in Congo dove predica e (secondo testimonianze raccolte dal Wall Street Journal - https://www.wsj.com/us-news/vance-boelter-minnesota-lawmaker-shooting-6dc7b72a) avrebbe cercato di collaborare alla de-radicalizzazione di jihadisti locali.
Cosa sappiamo di lui.
È un cristiano evangelico. La sua presenza sui social è minima e quasi completamente apolitica, anche se adesso ovviamente stanno cominciando a girare falsi profili col suo nome in cui si dichiara ammiratore di Bernie Sanders, o musulmano, o seguace della peggior feccia antisemita. Secondo The Daily Beast, ci sarebbero riferimenti nei profili social delle quattro figlie e del figlio che farebbero presumere che lui e la moglie facciano homeschooling (https://www.thedailybeast.com/who-is-the-minnesota-democratic-assassin-and-what-do-we-know-about-him/) - che non mandino i figli a scuola ma li educhino in casa, pratica generalmente legata in USA a posizioni almeno un po' estreme - nazionalismo cristiano o altre forme di estremismo di destra (https://homeschoolersanonymous.net/). A parte questo, comunque, non sembrano esserci prove dirette della sua affiliazione politica - in Minnesota, a differenza della maggioranza degli Stati USA, l'iscrizione ai registri elettorali non richiede la registrazione dell'affiliazione politica (usata poi altrove per decidere chi può votare alle primarie di ogni partito: le primarie del Minnesota sono tutte "aperte")
Esiste un solo video, per quanto ne so, in cui professa opinioni allineate con una parte politica - una sua predica in Congo in cui attacca con veemenza la posizione troppo "permissiva" degli USA sui diritti LGBTQ.
Girano ovviamente decine di post in cui si dice che è un "registered Republican", o uno stretto collaboratore di Tim Walz che avrebbe sparato ai due politici per punirli del voto contro l'estensione dell'assistenza sanitaria agli immigrati clandestini, e persino qualcuno che usa la presenza dei fogli con su scritto "no kings" per affermare che dopo gli assassinii aveva intenzione di partecipare alla manifestazione e fare volantinaggio.
Ad ogni modo, va notato che il suo migliore amico, David Carlson, intervistato da Fox (!) lo descrive come molto avverso al diritto all'aborto (anche se "non ne parlava con me da anni") e come un convinto sostenitore di Donald Trump (https://www.youtube.com/watch?v=pYYQcR_M0Uk)
Ripeto - i pochi elementi disponibili fanno pensare ad un assassino politicamente vicino ai MAGA, ma ribadisco che stiamo parlando di elementi minuscoli, a rischio di annegare in mezzo alla disinformazione. Finché le autorità non rendono pubblico il suo "manifesto", tutte le ipotesi sulla sua precisa affiliazione politica sono campate in aria.
Conclusione complottista: se la sua affiliazione politica è quella che penso io, e l'FBI mette le mani sulle carte, il suo manifesto politico non verrà mai reso pubblico.
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Ascolta questo episodio del podcast per scoprire come un format innovativo come Enablers’ Kitchen possa trasformare le sfide aziendali attraverso il pensiero laterale e la collaborazione creativa. Perché ascoltarlo?
Questo episodio è una risorsa preziosa per chi desidera esplorare modi non convenzionali di affrontare problemi complessi, stimolare l’innovazione e costruire team più coesi, con un focus su tematiche cruciali come #InnovazioneAziendale, #PensieroLaterale, #Gamification, #Collaborazione e #MarketingIntelligence.
Ti immergerai nell’esperienza di Delcon, un’azienda bergamasca specializzata in dispositivi medici, che ha utilizzato un approccio unico per risolvere una sfida di marketing intelligence in un contesto post-pandemico. Scoprirai come Barbara Sala, amministratrice di Delcon, ha guidato un team eterogeneo di “apprendisti” esterni, combinando dati di mercato, obiettivi aziendali e vincoli operativi per generare soluzioni su misura, definite come “big idea”.
L’episodio esplora il potere della metafora della cucina, dove ingredienti, paletti e limiti si trasformano in opportunità creative, proprio come in una cooking class. Approfondirai come il pensiero laterale, teorizzato da Edward de Bono, sia stato applicato per rompere gli schemi mentali tradizionali, permettendo ai partecipanti di guardare il problema da angolazioni inaspettate.
Inoltre, l’episodio ti porterà nel cuore di un evento phygital, che ha unito partecipanti in presenza a Bergamo con altri collegati da remoto, fino a Roma, grazie a piattaforme di design thinking come Miro e Mural. Questo formato ibrido, particolarmente rilevante nel 2020, ha dimostrato come la tecnologia possa amplificare la collaborazione e il coinvolgimento, superando le barriere geografiche.
Scoprirai il ruolo chiave del peer-to-peer mentoring, che ha valorizzato la diversità di prospettive per generare idee innovative, creando un clima di fiducia in cui ogni partecipante si sentiva libero di proporre soluzioni audaci. L’episodio evidenzia anche il contributo del team Enablers, che ha orchestrato l’evento con i giochi seri di Ain’t a Game, dando ritmo e struttura attraverso ruoli come quello di Adriano, che ha spinto sull’innovazione, Silvia, che ha facilitato la comunicazione, Cristiano, che ha valutato le idee strategiche, e Alessia, che ha portato un tocco digitale come food blogger.
Questo approccio ludico ha reso il processo di problem solving dinamico e coinvolgente, trasformando una sfida aziendale in un laboratorio di creatività. Una risorsa preziosa per #Leadership, #TeamBuilding, #InnovazioneDigitale e #ProblemSolving, questo episodio ti ispirerà a ripensare il modo in cui affronti le sfide nella tua organizzazione, offrendo strumenti pratici per applicare il pensiero laterale in contesti professionali.
Non perderti i momenti di concentrazione, i sorrisi condivisi e l’energia catturata nelle immagini e nel video realizzati durante l’evento, che testimoniano come la cucina possa diventare un palcoscenico per l’innovazione. Se sei un imprenditore, un manager o un appassionato di approcci creativi, questo episodio ti fornirà spunti concreti per stimolare la collaborazione e generare soluzioni rivoluzionarie, con un’attenzione particolare a come la gamification e il mentoring possano trasformare il futuro del tuo business.
#Creatività#BusinessStrategy#Phygital#DesignThinking#Mentoring#Leadership#TeamBuilding#InnovazioneDigitale e#ProblemSolving#InnovazioneAziendale#PensieroLaterale#Gamification#Collaborazione e#MarketingIntelligence#Spotify
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The Not-So-Secret Guide to Becoming a Social Media Influencer
Year after year, social media influencers and content creators have dominated the social media space. Followers watch as their favorite social media influencers live, which seems like lavish lifestyles. For those active on social media, some may have asked “How do I become a social media influencer?”
This secret guide to becoming a social media influencer covers just that. Learn about what it means to be an influencer, the various types of social media influencers out there, marketing growth as an influencer, and how you can earn a social media degree to become an influencer yourself.
Table of Contents
What Is a Social Media Influencer?
Types of Social Media Influencers
Types of Influencers by Follower Count
By Types of Content
Unlock Your Influencer Potential
What Do Social Media Influencers Do?
Influencer Marketing Growth Statistics
How To Become a Social Media Influencer in an Easy Way
Earning Your Social Media Degree to Become a Social Influencer
What Is a Social Media Influencer?
A social media influencer is a social media user with a massive following. They are either popular figures or credible individuals within a specific field like fitness, food, video games, or beauty. Social media influencers have a ton of influence on their followers, whether that’s information sharing or brand marketing.
The world’s top 10 influencers in beauty have a social media reach of 135,000,000 people just on their own.
Types of Social Media Influencers
Social media is home to all different types of social media influencers that range in the size of followers and topic areas. These are the types of social media influencers and how they are categorized:
Types of Influencers by Follower Count
Nano Influencers – 1-10k followers. Nano influencers have a following ranging from 1,000 to 10,000 followers and are considered to be mid-tier influencers. Influencers in this category can earn anywhere from $50 to $250 per sponsored post.
Micro-Influencers – 10-100k followers. Micro-influencers cover social media influencers with a 10,000 to 100,000 following across social media sites. Social media influencers in this category earn anywhere from $100 to $1,000 per sponsored post.
Macro Influencers – 100k-1 Million followers. Macro-influencers are those with a follower range of 100,000 to 1,000,000 followers. This category covers social media influencers with much more prominence on their social media platforms and can make $1,000 to $5,000 per sponsored post.
Mega Influencers/Celebrities – 1 Million+ followers. The mega influencer and celebrity category contains the biggest social media influencers across social media. These influencers often achieve celebrity status and can become household names. The pay-per-sponsored post in this category can potentially reach $25,000 or even more.

Types of Social Media Influencers
Here are some examples of social media influencers and celebrities with the highest followings:
Addison Rae A dancer and social media influencer on TikTok with a net worth of around $2 million.
Cristiano Ronaldo A Portuguese footballer with over 631 million followers on Instagram.
Kylie Jenner An influencer with 252 million followers on Instagram who shares her modeling, socialite status, and makeup empire through her posts.
Emma Chamberlain Emma Chamberlain is an American social media influencer with 15.2 million followers on Instagram. Chamberlain has a YouTube presence and a popular podcast. She also won the 2018 Streamy Award for Breakout Creator.
Bella Poarch Bella Poarch is an American social media influencer and artist with 12.3 million followers on Instagram. Poarch has over 90 million followers on TikTok and has a record deal with Warner Records.
By Types of Content
1. Bloggers A social media influencer who falls into this category of content typically maintains their own website. Their website usually contains general posts about their activities as well as videos, stories, and pictures for followers to keep along with.
2. YouTubers Social media influencers can also take the route of video content for their followers, and some decide to use the platform YouTube as the driving force for their content. These social media influencers are also known as “YouTubers” and cover subject areas primarily through the video format.
3. Podcasters Another sect of social media influencers decide to deliver their content in audio form. Commonly known as “Podcasters,” these social media influencers cover their subject area in a conversational episodic format that can be listened to on a variety of different platforms.
4. Social Posts only Then, there’s another grouping of social media influencers that strictly post on their social media of choice. Whatever content they cover, these social media influencers utilize the regular posting format to their advantage.
Unlock Your Influencer Potential
Join our expert-led social media programs to level up your online presence. Let’s turn your passion into a successful influencer career together!
Enroll Now
What Do Social Media Influencers Do?
Social media influencers are social media-based content creators who share information with their audience to drive engagement on their posts and topic areas. Here is what social media influencers commonly do:
Create content
Gain a following across social media platforms
Schedule content
Brainstorm possible content
Analyze feedback and platform analytics
Engage with followers to build a community
Attend events and guest spots
Influencer Marketing Growth Statistics
The growth seen across social media influencer marketing seems to reach new heights with every passing year. The influencer marketing industry is set to make $22 billion by 2025, compared to the $21 billion mark hit in 2021. Here are some social media influencer marketing growth statistics worth noting:
Micro-influencers have the highest engagement rate and are most in-demand.
63% of Gen Z and millennials say they trust social media influencers.
Engagement rates for posts created by or with influencers are 4.7 times greater than content without influencers.
53% of women have purchased something through a social media influencer’s post.
93% of marketers use video to communicate with their audience; 86% of them also use it to generate leads.
80% of companies are dedicating a specific budget towards influencer marketing.

Influencer Marketing Growth Statistics
How To Become a Social Media Influencer in an Easy Way
When looking at how to become a social media influencer and get paid, these are the areas that will create the best path towards achieving that.
1. Choose Your Niche Find your area of coverage and expertise. By finding your niche, you are finding your place in social media circles. 2. Optimize Your Social Media Profiles Next, you’ll want to optimize your social media profiles to get ready for posting. Set up your profiles in the best way you see fit to tackle your area of expertise to drive engagement and create a relationship with your followers. 3. Understand Your Audience A big factor in driving engagement is understanding your audience. Look towards other successful social media influencers and how they become successful with their audiences, but also make sure to put your spin on it. 4. Find a Strategy Once you understand how to reach your audience, carve out a strategy to drive engagement to your content and move forward to building a bigger community. This step will differ depending on the topics covered and social media platforms used. 5. Develop an Editorial Calendar Set a schedule for your work as a social media influencer. An editorial calendar is a great way to visualize your workflow. 6. Create a Story and Be Realistic At the beginning of your social media journey, you’ll want to create your content’s story, but be realistic. This can include your introduction to your followers, your background with your area of expertise, and the vision of your content creation journey. Be grounded in your expectations and be realistic with your followers. 7. Maintain Consistency One of the most important factors in becoming a successful social media influencer is consistency. If you maintain a consistent output of content, not only will this provide a plethora of content your followers can consume, but showcase your dedication to your area of expertise and will drive more engagement. 8. Grow Your Audience Growing your audience is a driving component to earning a sensible living as a social media influencer. There are many ways to go about this, examples include:
Community interaction
Sponsoring content
Collaborating with other content creators
Maintaining consistency in your posts
9. Use SEO Social media influencers should also use SEO (search engine optimization) to their advantage. By using a variety of SEO tools and analytics, more clicks will be generated towards your website as it has become a more prominent search result.
Earning Your Social Media Degree to Become a Social Influencer
Making a living as a social media influencer is a lucrative career path. If you want to become a full-time influencer, obtaining a social media degree at the Erie Institute of Technology will provide you with the marketing skills and fundamentals to achieve that. Get started today.
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En mi sufrimiento recuerdo Tu promesa y sé que todo estará bien.
- Notas del Cielo
#dios#blog cristiano#cristianos#frases cristianas#evangelio#biblia#textos cristianos#reflexiones cristianas#blogger cristiano#jovenes cristianos
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REVIEW PARTY: Il mio primo inverno con Haru di Cristiano Pedrini
Cari Sognatori, Rosanna ha letto il nuovo romanzo contemporaneo scritto da Cristiano Pedrini!!! GENERE: Contemporary romance, MM romance DATA DI PUBBLICAZIONE: 18 novembre 2024 EBOOK / CARTACEO Affiliati Amazon Haru e Jayce, un oceano li divide, eppure il loro incontro ad Aoshima, “l’isola dei gatti”, un lembo di terra nel mar del Giappone, è il dono che il destino offre loro per superare la…
#BOOK BLOGER#BOOK BLOGGER#BOOK BLOGGING#BOOK CLUB#BOOK CONTEMPORARY#BOOK REVIEWS#CONTEMPORARY BOOK#Cristiano Pedrini#il mio primo inverno con Haru#lgbt romance#libri#mm romance#proposta#recensione
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Uncovering the Success Story of Fran Candelera
Fran Candelera is a progressive blogger known for his impactful work in advocating for social change through storytelling and bringing a strong community building through blogging. He uses his platform to address important social issues, spark meaningful conversations, and inspire positive action.
Through his innovative use of digital media idea , he continues to reached the boundaries of traditional art forms, merge technology with artistic expression to create immersive experiences
Qualification and Education of Fran Candelera
Fran did a degree in English at the University of Malaga (UMA) in 2008. Before finishing it, he also spent a year studying at the University of Wolverhampton as an Erasmus student. After finishing his degree, he worked in a secondary school as a Foreign Language Assistant.
Then he did a degree in Teaching at the University of Cadiz. Once he got it, he worked teaching English in an academy, public and private schools, literacy to Seniors, and as a guide in a museum. His last teaching experience was in a Secondary school and the Official Language School of Los Cristianos in Tenerife.
Besides, he took a gap year to do a degree in Mediation at the Valencian International University. At that point, he decided to make a career change. Despite the fact that reading and writing was his passion, working for Tododisca allowed him to take up the job he had always wanted.
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Influencer Marketing In 2024
A decade ago, influencer marketing was mainly carried out by celebrities and a handful of bloggers. However, nowadays, even regular people who have gained fame are getting into influencer marketing. Brands now choose influencers based on their social media reach and number of followers.
Influencer Marketing refers to brands teaming up with online influencers to advertise their products or services to a wider audience. By 2024, social media influencers are expected to have even more support from their followers. Therefore, if a brand partners with popular influencers on social media platforms, they can definitely achieve a greater reach and connect with new customers.
In the present day, upon accessing social media platforms, we encounter numerous influencers who share their distinctive content to engage audiences. Social media influencers are categorized into four types
Mega Influencer
Macro Influencer
Micro Influencer
Nano Influencer
It is essential to delve further into the differences among these influencers beyond their follower count in order to identify the most appropriate one for your organization.
Mega-Influencer
The mega influencers are the top-ranking individuals in social media who have the largest number of followers. These followers avidly follow their every move, and some influencers even have dedicated fan pages. These influencers are not limited to social media; they can also be celebrities or sports personalities. Cristiano Ronaldo, a renowned footballer from Portugal and Europe, holds the title of the most-followed individual on Instagram, with an impressive 628 million followers.
When influencers have more than one billion followers, they can demand a substantial fee for promoting brands or other products. For instance, in 2018, Kylie Jenner charged a staggering $1 million for each sponsored social media post.
Macro Influencer
A macro-influencer typically has a follower count ranging from 100,000 to one million followers. The distinction between micro and mega influencers is not always clear-cut and precise.
In contrast to Mega influencers, macro influencers have achieved their fame primarily through online platforms such as YouTube, Instagram, and blogs. They typically have a follower count ranging from 100k to 1M. Unlike Mega influencers, macro influencers primarily aim to expand their reach through their content and prioritize partnerships with business brands. Additionally, they establish relationships with other influencers to increase their visibility among viewers. Macro influencers specialize in specific areas such as fashion, beauty, motivation, comedy, etc. They create high-quality content, engage with their audience through hashtags, and utilize other social media platforms to attract and engage with their audience.
Micro Influencer
A micro-influencer possesses a social media following that exceeds that of an average individual but falls short of a celebrity's, ranging from 1,000 to 100,000 followers.
Micro-influencers possess a social media presence that surpasses that of an average individual but falls short of a celebrity's, typically ranging from 1,000 to 100,000 followers. Collaborating with macro- or mega-influencers, who have the ability to reach hundreds of thousands or even millions of people, requires a substantial investment in influencer campaigns. However, micro-influencers can also assist in expanding your business's audience reach at a much more reasonable cost. Consequently, you can engage with a greater number of influencers within a limited budget, thereby amplifying your brand's reach. Brands leverage the assistance of micro-influencers, who have established trust among their followers, to offer genuine endorsements of their products at a significantly lower cost compared to celebrity influencers. In a world where people are fatigued by traditional advertising and celebrity endorsements, I firmly believe that micro-influencers possess the ability to break through the clutter with the authenticity that brands require.
Nano Influencer
Micro-influencers possess a social media presence that surpasses that of an average individual but falls short of a celebrity's, typically ranging from 1,000 to 100,000 followers. Collaborating with macro- or mega-influencers, who have the ability to reach hundreds of thousands or even millions of people, requires a substantial investment in influencer campaigns. However, micro-influencers can also assist in expanding your business's audience reach at a much more reasonable cost. Consequently, you can engage with a greater number of influencers within a limited budget, thereby amplifying your brand's reach.
Brands leverage the assistance of micro-influencers, who have established trust among their followers, to offer genuine endorsements of their products at a significantly lower cost compared to celebrity influencers. In a world where people are fatigued by traditional advertising and celebrity endorsements, I firmly believe that micro-influencers possess the ability to break through the clutter with the authenticity that brands require.
What impact has the pandemic had on influencer marketing?
The COVID-19 pandemic has undeniably brought about significant changes in the world. With people working from home and meetings taking place online, the way we conduct our daily activities has been transformed. Moreover, the pandemic has also influenced our perspectives on society, food, and livelihood. As a result, many individuals have turned to digital shopping as it offers convenience and ease. In this pandemic year, individuals have found themselves confined to their homes, engaging in online work, attending virtual classes, or even pursuing agricultural activities. Consequently, seeking entertainment through mobile devices or computers has become a popular choice. This period has also witnessed a surge in individuals showcasing their talents on social media platforms, ultimately becoming social media influencers. As time goes by, the number of people engaging in these activities continues to rise.
Influencer Marketing in 2024
In 2024, social media platforms experienced a surge in popularity, with Gen Z being the most avid users. This trend began in 2019 during the Covid-19 pandemic when people were confined to their homes for extended periods. During this time, many individuals started showcasing their creativity by sharing their creations on social media, leading some to gain fame. On the other hand, numerous people simply enjoyed watching these creators' content, while for the creators themselves, it presented a significant opportunity to become well-known. Initially, influencer marketing was a peaceful realm with only a handful of individuals involved. However, it has now become overcrowded with many individuals who contribute little value. By 2023, influencers had become instrumental in promoting movies and inaugurating events, as brands recognized the potential reach they could achieve by collaborating with these trending influencers.
Long term partnership
The brand aims to establish a long-term partnership with influencers to enhance brand awareness and build a sustainable relationship with the audience. This collaboration ensures a consistent brand message across various campaigns and platforms. As time goes by, influencers can offer valuable insights to the brand by sharing their experiences and interactions with the audience. This feedback enables brands to improve their marketing strategies and better cater to their target demographic.
Importance of Shot Video
In this blog, the topic of short videos has not been discussed before. However, it is worth noting that short videos are currently in high demand compared to lengthy ones. Many content creators are opting for short videos to gain popularity on platforms such as Instagram, YouTube, and TikTok. Initially, TikTok was the pioneer in this trend, but it was banned on June 29, 2020. Subsequently, numerous other apps emerged to cater to the demand for short videos. Presently, Instagram and YouTube have become the leading platforms for short video content. What is currently trending is influencers collaborating with brands. The purpose of these short videos is to convey concise information within a short duration, ensuring that the audience remains engaged without getting bored.
Artificial Intelligence in influencer marketing
AI utilizes sophisticated algorithms to forecast the influencers who will have the most significant influence. It compiles a list of potential partners who can genuinely impact your campaign by considering factors such as brand compatibility, audience overlap, and engagement rates. By analyzing extensive data on customer behavior and preferences, AI tools empower marketers to craft highly personalized marketing strategies. Through machine learning algorithms, AI can examine browsing habits, purchase records, and social media interactions to provide customized recommendations and targeted ads. This level of personalization enhances customer engagement and loyalty, ultimately leading to increased sales and business expansion.
Conclusion
Influencer marketing has evolved significantly over the years, especially amidst the shifts brought about by the COVID-19 pandemic. Social media influencers have become powerful brand ambassadors, ranging from mega influencers like celebrities to nano influencers with niche audiences. Each category of influencer offers unique benefits in terms of reach, engagement, and authenticity, making it crucial for brands to carefully select the right influencer based on their campaign objectives.Looking ahead to 2024, influencer marketing is expected to continue its upward trajectory, particularly driven by the growing popularity of social media platforms among Gen Z users. Short video content is becoming increasingly dominant, with platforms like Instagram and YouTube leading the trend. Brands are leveraging influencers not only for promotional campaigns but also for long-term partnerships to build sustained audience relationships and enhance brand loyalty.Moreover, artificial intelligence (AI) is transforming influencer marketing by enabling data-driven insights and personalized strategies. AI algorithms can predict the most effective influencers for specific campaigns, ensuring optimal brand compatibility and audience engagement.
For those interested in mastering digital marketing, including influencer marketing strategies, I recommend considering a reputable institution like IPCS Palakkad. Based on my perspective, IPCS Palakkad provides comprehensive digital marketing courses that equip students with practical skills and industry insights, preparing them for successful careers in the dynamic world of digital marketing.
In summary, influencer marketing continues to thrive as an effective strategy for brands to connect with consumers in an authentic and engaging manner. As the landscape evolves, leveraging the right influencers and embracing innovative trends will be essential for brands to stay ahead in 2024 and beyond.
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Cristiano Ronaldo's Strangest Moments #cr7#cristianoronaldo
Cristiano Ronaldo’s Strangest Moments from Goal Heroes https://www.youtube.com/watch?v=6PYfQPUWC2U Cristiano Ronaldo’s Strangest Moments #cr7#cristianoronaldo from Blogger https://ift.tt/WF4sjvJ
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Una de las lecciones más grandes es que te quedes sin dinero pues es el momento en el que verdaderamente se manifiesta tu fe..
-Selbe-
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«Carácter, es cenar con Judas y tratarlo con amor, aún sabiendo que te va a traicionar».
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