#clickfraudmonitoring

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Safeguard Your Programmatic Ad Campaigns from Fraud

To stay on top of your digital marketing game, safeguarding your programmatic ad campaigns from fraud is paramount. Ad fraud can drain your budget, distort your performance metrics, and threaten your brand’s reputation.

Protects Your Digital Ad Campaigns

Advertisers need comprehensive protection against fraudulent activities. Here’s how it ensures the integrity and effectiveness of your programmatic advertising:

Identification and Filtering of Invalid TrafficMeticulously analyzes traffic to identify and filter out invalid clicks and bot activities. This ensures that your ads are seen by real people, enhancing engagement and conversion rates.

Automated BlacklistingBy automating the blacklisting of suspicious traffic sources, continuously cleanses your traffic, prevent fraudulent sources from inflating your ad spend.

Enhanced TransparencyAccuracy in measurement and weeding out invalid or fraudulent traffic build trust and transparency allowing for more informed decision-making and improved ROI on ad spends.

Click here to read more about Programmatic Ad Campaigns

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The Hidden Cost of Digital Advertising: Understanding and Defeating Ad Fraud

Considering that ad fraud will cost marketers $ 172 billion by 2028, according to Statista Reports, tackling the fraud becomes crucial to safeguarding advertising investments. 

The digital advertising space is continuously in flux, opening new avenues through which businesses can reach their target audiences. These opportunities also bear the ever-growing threat of ad fraud as one of the biggest challenges facing advertisers today.  

Ad Fraud is omnipresent across Walled Gardens, direct buying platforms, affiliates, and programmatic channels. It brings a financial drain while weakening the efficiency of advertising campaigns.  

AI-driven post-bid solutions must be deployed across campaigns to tackle this problem. They should be backed by ML algorithms and big data analytics. According to mFilterIt reports, average fraud is to the tune of 15-25% depending on the channel and tools help bring ROI efficiencies via automated active blacklisting.    

Click here to read more understanding and defeating ad fraud

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Festive Season: Digital Analytics, Brand Protection and Market Intelligence is the way forward for Brands 

The sale season is on! Brands are in the beast mode, exploring every possibility, tapping on every opportunity to boost sales and max out during the season.  But it’s not done yet with the biggest Indian festival. With Diwali about fever growing followed by a massive global Black Friday sale event, the shopping season is about to get more interesting.  

However, there are some roadblocks in seamlessly navigating the digital landscape that start with grabbing eyeballs with your ads, seeing which channels are giving the best results and building ad fraud analytics to monitor.

Protecting your brand against IPR infringement and counterfeits is another critical aspect for a strong brand reputation and continued financial growth.  

Click Here to read more Digital Analytics and Brand Protection

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Ad Fraud Prevention: Beyond viewability and impression validation with Full Funnel Protection

Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV and video Advertising stands out as the largest market there. Accurately measuring an ad campaign’s effectiveness is essential. It is the marketer’s job to protect against waste and improve campaigns’ ROI. Adopting ad fraud detection tool driven by AI-ML tech can achieve this. 

According to the Statista Report, by 2029, it has been estimated that 87% of advertising revenue in the United States will be attributable to programmatic advertising.  

Click here to read more Ad Fraud Prevention

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Click Fraud Menace Damaging Ad Efficiencies in Southeast Asia

Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by 2025 from its digital services. With the numbers involved, this growth will present lucrative opportunities for businesses to reach a vast audience through digital advertising channels.   

However, it also draws perpetrators’ attention seeking to use vulnerabilities in online advertising for their benefit, and click fraud is one of them which has emerged as a menace for businesses and marketers. 

Click fraud can take various forms such as click spamming, click injection, and automated clicks using bots. SIVT (sophisticated Invalid traffic) pay-per-click spamming is the most popular technique for simulating performance.

Click here to read more about Click Fraud Menace Damaging Ad Efficiencies in Southeast Asia