#content2022

[sivarajc]

Are negative reviews bad for SEO?

The impact of negative reviews on SEO

Online reviews are the fifth most vital parameter that determines your business ranking on Google. As of 2017, the impact of Google reviews on SEO has increased by over 20% year-over-year and this number goes to continue rising as customers rely heavily on online reviews when making buying decisions.

Google recognizes when customers trust a specific brand. this suggests that the program will favor online brands that have an outsized number of high star ratings e.g., 4 and above. Whereas, your program rankings are likely to drop if you’ve got negative reviews and low star ratings on Google.

Having a high number of quality reviews will offer you a big advantage over similar companies and boost your online visibility. this could end in higher conversions and a rise in profits.

Tips to handle negative reviews

Simply removing negative reviews about your products and services is probably going to end in a sudden drop in your search rankings, as Google values meaningful and trustworthy feedback.

It’s important to possess an idea in situ to handle negative reviews in order that your SEO and marketing efforts don’t suffer. Here are some tips to affect negative reviews:

Monitor reviews

You won’t be ready to resolve a negative review if you don’t even realize it exists! you want to monitor your website, Google Business profile, and social media accounts closely in order that you never miss a review. you’ll use tools like Review Tracker to streamline the method and make it easier to watch customer reviews.

Act quickly

The way that you simply answer negative reviews will have an enormous impact on your SEO and overall brand reputation. Aim to reply to customer reviews quickly, ideally within a couple of hours. Avoid sending customers an automatic ‘sorry message’ as this will cause further frustration.

Offer an answer

Showing your intent to assist and offering a resolution is the best thanks to affecting negative customer reviews. Acknowledge the matter, apologize, and offer an honest solution. this might be within the sort of a refund, a reduction, or another sort of goodwill.

Negative reviews can improve visibility

You might be surprised to listen to that negative reviews can actually increase your online visibility. People often take negative reviews more seriously than positive reviews, and if your company only has positive reviews, then customers might get suspicious and question the credibility of your brand.

Customers find companies with a mixture of positive, neutral, and negative reviews the foremost trustworthy. a better number of reviews will increase your search rankings and negative reviews won’t necessarily discourage new customers.

Make sure that you simply answer negative reviews publicly and offer a sincere apology and an answer. this may demonstrate excellent customer service and encourage consumers to shop for your products and services. Use feedback as a chance to enhance your business, enhance your customer service, and build meaningful relationships with customers.

Bottom line

Negative reviews reflect a customer’s first-hand poor experience together with your product or service. they will be extremely damaging to your reputation and profits, but don’t panic! a few negative reviews aren’t getting to destroy your company. handling negative reviews is an inevitable part of running a business — you can’t keep everyone happy all the time!

An SEO agency can support your business when complaints arise and minimize damage to your program visibility and reputation. Get in-tuned with our experts if you’d wish to discuss how an SEO strategy can improve your business’s online organic visibility and reduce the harmful effects of negative reviews.

Brandingsavior — This is a 360-degree digital marketing agency. Our services will help you to improve your presence in this digital world. Please visit our website to know more about our services.

[emilymarshall788]

Marketer Developer develops individual content marketing strategies for each of our clients.

[camyarnettproductionstudios]

Congratulations to our CEO and head Director @cameronarnettactor for his nomination as @christianfilmmakersnetwork Content2022 Best Actor!! filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #christianfilm #christianfilmmaker #christianactor #christiandirector (at Atlanta, Georgia) https://www.instagram.com/p/ChAGCPVrZUn/?igshid=NGJjMDIxMWI=

[sivarajc]

Why is SEO important for e-commerce?

It's unfortunate that the majority of online business owners don't pay much attention to look engine marketing. Anseo campaigns can either make or break your business, and it wouldn't be overstated to mention that. program optimization helps improve the visibility of an internet site on search engines.

There is a variety of advantages related to increased visibility for any website. there'll be more site traffic coming in from different parts of the planet if you've got great content on your site and this may help people study what you are doing better than before.

As a result, you'll expect to ascertain an improved online presence for your business. confine mind that the digital world is growing quickly and it is vital to stay up with the varied changes or risk falling behind. Most of your potential customers are going to be trying to find information or buying products online before they are going anywhere else.

Since the start of your time, there are numerous developments and enhancements to assist it to grow even better. It is often hard to seek out what you're trying to find when employing a program because there's such a lot of online content.

Brandingsavior - This is a 360-degree digital marketing agency. Our services will help you to improve your presence in this digital world. Please visit our website to know more about our services.

[sivarajc]

How can I start affiliate marketing for free?

If you're wondering how to start affiliate marketing for free, the answer is simple: start a blog! By creating informative and engaging content, you can attract an audience of potential customers who are interested in what you have to say. Plus, if you include links to affiliate products in your blog posts, you can earn a commission on any sales that result. So what are you waiting for? Start blogging today!

Introduction to affiliate marketing

Affiliate marketing is a performance-based marketing strategy in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.

The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.

Why affiliate marketing is a good opportunity

Affiliate marketing is a process where a company will pay you a commission for referring a business to them. It’s a great way to earn money online, and there are many affiliate programs available for nearly any industry or niche.

The best part about affiliate marketing is that it’s one of the easiest ways to get started making money online. In fact, you can start generating income from affiliate marketing without spending any money at all!

There are several reasons why affiliate marketing is such a great opportunity:

-You can start with little to no investment. As mentioned before, you don’t need to spend any money to get started with affiliate marketing. All you need is an internet connection and some time to spare. -It’s a great way to make passive income. Once you have a few affiliate links set up, you can start earning money even while you sleep! This is because people will click on your links and make purchases even if you’re not actively promoting the product or service. -There are endless opportunities for growth. If you’re 'successful' with affiliate marketing, there’s no limit to how much money you can make or how big your business can grow.

How to get started with affiliate marketing for free

Affiliate marketing is a great way to earn money online, and you can start doing it for free. All you need is a website or blog, and some basic marketing skills.

Here are some tips on how to get started:

1. Find a niche: Choose a topic that you’re passionate about, and that you know other people are interested in as well.

2. Join an affiliate program: Once you’ve chosen your niche, find an affiliate program that’s a good fit. There are many programs to choose from, so do your research before joining one.

3. Promote your affiliate links: Once you’re a member of an affiliate program, you’ll be given special links to promote on your website or blog. Make sure to use these links whenever you write about the products or services you’re promoting.

4. Monitor your results: Keep track of the traffic and sales you generate from your affiliate links. This will help you see what’s working and what isn’t, so you can adjust your strategy accordingly.

A few affiliate marketing programs to consider

In this article, we will introduce you to a few popular affiliate marketing programs that are perfect for beginners. These programs will give you the tools you need to get started, and they are completely free to join.

1. Amazon Associates Amazon Associates is one of the most popular affiliate marketing programs, and it is also one of the easiest to join. All you need is a website or blog, and you can start earning money by referring customers to Amazon products. You will earn a commission on every sale that you refer, and Amazon offers a wide variety of products that you can promote.

2. eBay Partner Network eBay Partner Network is another great affiliate marketing program for beginners. Like Amazon Associates, all you need is a website or blog to start earning money. With eBay Partner Network, you can earn commissions on sales that you refer to eBay auctions. eBay offers a wide variety of products, so there are plenty of opportunities to earn commissions.

3. ClickBank ClickBank is an affiliate marketing program that specializes in digital products, such as ebooks and software. If you have a website or blog about digital products, then ClickBank is a great program to consider. You can earn commissions on sales that you refer to ClickBank merchant websites. ClickBank offers a wide variety of digital products, so there are plenty of opportunities to earn commissions.

4. Commission Junction Commission Junction is an affiliate marketing program that specializes in physical products, such as books, toys, and clothing. If you have a website or blog about physical products, then Commission Junction is a great program to consider. You can earn commissions on sales that you refer to Commission Junction merchant websites

How to promote your affiliate links

The first step is to sign up for an affiliate program with a company that sells products that you can believe in and would recommend to others. Once you have been accepted into the program, you will be given a unique affiliate link that you can share on your website, blog, or social media channels.

When someone clicks on your affiliate link and makes a purchase, you will earn a commission on the sale. The amount of commission will vary depending on the product and the affiliate program.

There are many ways to promote your affiliate links, but here are some of the most effective:

-Write blog posts or create videos reviewing the products you are promoting and include your affiliate links. -Share your affiliate links on social media, in groups and forums, or in private messages. -Add a banner or text link to your website or blog. -Create a free course or ebook and include your affiliate links. -Participate in online or offline events and promote the products you are promoting through those channels.

Tips for successful affiliate marketing

There are a few key components to successful affiliate marketing. Here are some tips to get you started:

1. Find a niche market and build a relationship with the affiliate manager.

Finding a niche market is the first step to success in affiliate marketing. Once you have found a market that you can tap into, it is important to build a relationship with the affiliate manager. This will give you an inside look at what kinds of products and services are being offered, and will allow you to negotiate better terms for promoting them.

2. Promote products that you believe in.

When you promote products, it is important to only promote those that you believe in. This will make it easier for you to sell the product and build trust with your audience. If you do not believe in the product, your audience will see through your lack of conviction and may be less likely to purchase the product.

3. Be creative in your promotions.

One of the best ways to stand out from the competition in affiliate marketing is to be creative in your promotions. There are a variety of ways to promote products, and the more creative you are, the more likely you are to get people’s attention. You can use social media, email marketing, or even create your own website or blog to promote products.

4. Offer value-added content.

When you offer value-added content, you are giving your audience something that they can use or learn from. This will make them more likely to purchase the product from you, as they see that you are providing them with something of value. Content can include helpful tips or how-to guides, as well as coupon codes or discounts that they can use when they purchase the product from your link.

Why you should avoid certain affiliate marketing practices

There are a few affiliate marketing practices that you should avoid if you want to be successful in this industry. These practices can either prevent you from making any sales, or they can result in very low sales numbers. Here are a few of the most common affiliate marketing mistakes:

- Promoting products that you have not used yourself - Only promoting products that you stand to make a commission on - Promoting products that are not relevant to your audience - Not promoting products through multiple channels - Not building up a rapport with your audience before promoting products

How to tell if an affiliate program is good

When you are researching different affiliate programs to sign up for, it is important to know how to tell if the program is a good fit for you. A good affiliate program will have a few key features that set it apart from the rest.

First, a good affiliate program will have a product or service that is in high demand and has a high conversion rate. This means that people are not only searching for this product or service online, but they are also buying it once they find it. This is important because you want to be able to make money off of the people who click on your affiliate link and make a purchase.

Another sign of a good affiliate program is one that offers a generous commission rate. Commission rates can vary widely, so you'll want to do your research to find an affiliate program that offers a rate that you're happy with. A general rule of thumb is that the higher the commission rate, the better. However, keep in mind that a higher commission rate may mean that the company has less money to spend on marketing its product, so there may be fewer people clicking on your link overall.

Finally, a good affiliate program will have helpful and responsive customer support. This is important because you will likely have questions about how the program works or encounter technical difficulties at some point. If the company doesn't have anyone available to help you solve your problems, it's not worth your time to sign up for their affiliate program.

By keeping these three things in mind, you can quickly weed out the bad affiliate programs and focus on finding the ones that are worth your while.

How to find affiliate marketing resources

There are many affiliate marketing programs available to get started. You can join any number of these programs, but some may charge a monthly or annual fee. Others are free to join. Some affiliate marketing programs will provide you with resources, such as banners and links, to place on your website or blog. These are usually easy to set up and use. Other programs will require you to have more knowledge of HTML code and web design. If you are not familiar with these things, you may want to consider finding a program that provides more support.

Once you have joined an affiliate marketing program, you will need to promote the products or services that are being offered. You can do this by writing articles or blog posts about the products, creating videos about the products, or placing ads on your website or blog. There are many ways to promote products, so you will need to experiment to find what works best for you and your website or blog.

Affiliate marketing is a great way to earn money online. By finding free or low-cost resources, you can start promoting products and earning commissions right away!

Conclusion

While it is possible to find affiliate marketing opportunities for free, it is important to consider the time and effort required to generate income from these opportunities. Many free affiliate programs only pay out a small percentage of sales, which may not be enough to sustain a full-time marketing campaign. In addition, some free programs may require a significant amount of traffic to generate income, which can be difficult to achieve without investing in paid advertising. For these reasons, it is important to consider the potential return on investment before starting an affiliate marketing campaign.

[sivarajc]

A guide to identifying keywords that generate traffic

Why Do Keywords Matter?

Search engines are on the front page of the web. Google is the foremost used, with users making 5.4 billion queries daily. And among these users, only 25 percent attend the second page of the search results. this suggests that if a website fails to make it to the first page of answers, its chances of attracting visitors significantly decrease.

But how does Google decide who makes it to the primary page? They do this with the help of website crawling bots that search websites and store relevant keywords. once we make a search, the words utilized in our search query are then matched to the best sites that feature these keywords. to form it on the front page of a Google search, identifying the proper keywords is crucial for writers and website owners. that’s why keywords matter.

How to Research Keywords for a Blog or Website

In order to research keywords for informational blog posts, you would like to keep industry best practices in mind. the subsequent are some best practices that can help you decide on the right keywords for your blog or website.

Analyze Your audience

One of the simplest ways to begin your keyword research is by analyzing your niche and your target audience. What are some popular and new trends in your market niche? What are the requirements and interests of your target audience? Answering these questions can help you brainstorm ideas.

So if your audience is interested in the topic of, say, “video editing”, you ought to begin creating a list of questions that your audience frequently asks you regarding the topic. you’ll look up “video editing skills”, “learn video editing”, “how to edit videos for YouTube?” etc.

Once the list is ready, you’ll begin searching these phrases on Google. The search results for your queries will presumably show results from your competitors or businesses from similar niches, which further reassures you that the keywords are likely valid.

From there on you’ll search the related searches section for your primary keyword on Google. The suggestions you discover there can be used as secondary keywords for your topic. Secondary keywords help Google determine the general relevancy and quality of an article for ranking purposes.

It’s important to recollect that the keywords you search on may not be the keywords that have helped your competitor rank. as an example, if you’re a content writer and are often asked to write down speeches, you’ll search, “How to write down a maid of honor speech?” The critical keywords for this query are likely to be maid of honor speech, and by thinking from a customer’s POV, you increase the probabilities of attracting more visitors with that keyword, although it is more about the end result than the fact that you can write about it.

Competitor Analysis

Another method for locating keywords is through an in-depth competitor analysis. By following other websites that write about your topic, and using keyword research tools, we will find out which of the keywords contributed to your competitor’s most successful blogs.

You can do this by conducting a domain analysis, which provides broader performance metrics for a website. If you purchase a paid plan from Ahrefs or Semrush, they will provide you with insight into all subdomains and pages. However, without the paid plan, you’re left with limited options.

An alternative to using tools is to manually look up keywords for a website and to analyze its title, meta description, and URL slug. you’ll probably notice key phrases and words repeated in all three of these.

Most of the time, this is often enough to identify the keywords. But to get on the safe side, what you’ll do then, is to press ctrl+F and look for that keyword on the webpage. So, if you look for what you think is a key phrase and notice the repeated use of it throughout the article, it’s an indication that this is, indeed, a primary keyword/keyphrase.

Keyword research tools

There are multiple keyword research tools that will help in providing you with SEO insights for your blog or website. a number of these are free and some are paid. And while Google autocomplete can facilitate your looking up relevant keywords without using research tools, tools can provide more in-depth insights:

Google Trends: one of the most basic and easy-to-use keyword research tools is Google Trends. It allows users to access data on a selected topic. So if you would like to look up trends related to your niche, you’ll look them up based on a global or countrywide search. 

Ahrefs: Industry’s hottest, professional, and also one of the most expensive keyword research tools, Ahrefs provides myriads of advanced level possibilities. you’ll audit your website SEO there, and optimize your website against your competitors. Use Keyword Explorer to seek out relevant keywords searched by people matching your customer profile. Google Keyword Planner: Being Google’s very own platform for keyword research, Google Keyword Planner is very rated as it provides up-to-date and accurate results regarding top-ranking keywords. Basically designed to profit PPC campaigners, it also can be used effectively for SEO. 

Semrush: Semrush is, in most ways, almost like Ahrefs. However, Semrush provides better value-for-money with more reports allowed, a neater-to-use site auditing feature, backlink auditing, etc. 

Answer the public: Ever notice the “People Also Ask” section when making a Google search? Answerthepublic, is one of the best websites for finding pertinent questions related to a keyword. as example, if you look for a 5-minute speech, the tool will show you all the Googled questions associated with the topic. So, optimizing your content with the assistance of this tool can boost your blog’s chances of ranking on the front page. Keywords Everywhere: A free tool, Keywords Everywhere may be a browser extension that gives immense on-page SEO insights while you make searches. These insights include traffic volume, referral links, domain authority, CPC, relevant keywords, etc.

Learn to spot Traffic Driving Keywords

Successfully driving traffic to your website requires quite simply finding apt keywords. It’s important that the keywords you identify will drive traffic to your site. Therefore, during keyword research, you would like to take into account the following factors:

Relevance

An important factor that cannot be disregarded is a keyword’s relevancy to your website. that’s the reason why understanding your audience is necessary. Take, as an example, the instance of a website that provides writing services. In such a website’s case, writing a piece of writing on renowned speakers with “award-winning speakers” as its primary keyphrase may make it difficult for the web page to rank.

That’s because users use this keyword with the intent to find out about best-in-class speakers. So it’s unlikely that you simply would rank for this keyword on the basis of one article, and whether or not you did, few would click on the search result because the irrelevance of the query is clear. So make sure that you understand the significance of user intent, and attract a relevant audience to your website.

Keyword Clusters

To get your website on the first page of a search result, your keywords are often used effectively as keyword clusters. This doesn’t simply mean that you should necessarily aim for LSIs from a Google search. an honest keyword cluster uses semantically related keywords. These are different words but their meanings are similar or relevant in context.

By using such a cluster of keywords you’ll increase the probability of driving more traffic. Also, once you use a cluster of related search queries to extensively cover a topic, Google may recognize you as an authority on the topic. This approach could drive traffic to your blog.

Ranking supported Performance Metrics

Once you’re done creating clusters of relevant keywords, it’s time to start ranking them based on their performance metrics. search for these four factors to ensure which ones have the most potential to drive traffic to your blog:

Search Volume: It’s important to know that keywords with a higher search volume make it difficult to rank. Therefore, if you’ve just begun blogging, you ought to aim for keywords with 100–1,000 searches per month. Also, the use of long-tail keywords with more actionable terms can increase the probability of upper conversion rates, at the value of a lower audience to your website. as an example, to avoid a saturated keyword like “speaker profile”, choose a long-tail keyword like “how to write a speaker profile?” 

Ranking DIfficulty: Ranking or keyword difficulty refers to the high competition among users of a specific keyword. repeatedly, short keywords become saturated, whenever two particular terms have everything in common apart from the keyword difficulty, you ought to aim for the one with a lower ranking difficulty. 

Seasonality: an honest keyword strategy would be to prioritize those keywords that are evergreen throughout the year. While often keywords like “Top video editing ideas for 2022” may attract a good audience, the keyword won’t remain relevant after 2022, and you would possibly have to re-optimize it. So it’s best to settle on keywords that remain relevant through many seasons, and for several years to come. 

Click Potential: Semrush’s keyword manager analyses click potential percentage, allowing users to rank keywords in a more meaningful way than search volume. If the success of your webpage depends on getting clicks, so as to further user action, it’s critical that you pay close attention to click potential rather than search volume.

To Sum Up

To promote a blog or website, you want to develop an effective keyword mapping strategy for your content. So all blog owners and writers have to learn how to find keywords that would bring in traffic. Following the simplest practices discussed in this article will ensure that you achieve the desired result. Remember, with SEO, patience is the key to success!

[sivarajc]

What is keyword placement?

Keyword Placement is important for SEO

Proper keyword placement is when keywords are placed strategically throughout the content of your website in order that the search engines can properly index your site for those relevant keywords. Also, it entices searchers to go to your page and visitors to stay on your page.

When keyword placement is completed right, you're able to rank better for your chosen keywords in the SERPs. Choosing the proper keywords and putting them in the right places is a necessary element of SEO. This brings people with relevant search queries to your site. Remember, though: it’s the content that creates a visitor stay.

Understanding Where to place Keywords in Your Content

One of the most important places for users is the title tag. this is often the hyperlink that appears on the SERPs. it's what visitors will click on to visit your site. The title tag defines what your page is going to be about for both search engines and visitors. you ought to focus on making your title tag optimized and compelling.

While this is often not a ranking factor per se, it does help the user experience (UX) by helping visitors understand what the page is about before getting into it. If the title tag is obvious, they're more likely to stay on your site for a longer period of time; thus reducing the bounce rate. The user experience is crucial to your website’s SEO performance.

You should add keywords and their synonyms to your heading tags (headers). Headers and sub-headers are the “titles” that appear in your content. Headers have a more special HTML markup than the rest of the body of your content. You should focus on making headers clear, concise, and straightforward to read as this will help increase the UX and it will increase the crawlability of your site.

Your content should include the main body section that elaborates on what’s in the headers. you ought to include your keywords and keyword synonyms naturally throughout the body. Therefore, you'll rank for the keywords you’d like to rank for and similar ones. Remember to always build your content for people, not search engines. you'll always learn more about making content easy to scan by checking out some helpful HTML tips.

Within the content, you'll also enhance UX with videos and photos. These make visitors more engaged; a study by Quicksprout shows that articles with images get 94% more views and significantly more likes and retweets than those which don't have images. Images bring more traffic and reduce the bounce rate. To rank for those articles with photos and videos, ensure that you include the proper descriptions and tags. to extend the ranking probability for that content, describe photos with ALT attributes, and embedded videos with transcripts.

A good internal linking strategy is also a key point to giving keywords more substance within the content. Using words that will easily be identified gives search engines and people a better idea of what the page is about. For example: don’t write “click here to find out more about the coding of an internal linking” with “here” being the anchor text, because search engines won’t index that properly. Instead, write “internal linking has its own coding which should be followed to be indexed more properly”, and make “internal linking” the anchor text.

Last on the list is the meta description. While this is often not a ranking factor per se, it'll help with the human element side of SEO. A meta description tells viewers what the page is about before they even click on the page. this may appear below your meta tag on the SERPs. you'll build your own meta description and place it under your page’s heading. you would like the meta description to be compelling and bring visitors to your site.

[sivarajc]

What is the best way to find keywords for a new website?

Keyword research has become harder and harder as Google continues to cover more information from webmasters. If you’re new to the world of SEO and online marketing, you’ll not remember a time when you were able to see every keyword that drove traffic to your site through search engines — and how much traffic each keyword was generating.

Unfortunately, quite 90% of that information is now presented to webmasters as simply “(not provided).” So what are webmasters and SEOs to try to do in this age of unknown and incomplete data?

The good news is that search engines are much smarter than they used to be and are able to understand the intent of what a user is searching for, without having to use “exact-match” search results. due to this, content publishers can focus more on the experience of their readers than on stuffing keywords in content in order to be found in search engines.

That being said, utilizing proper keywords on your website and in your content remains extremely important and can still be useful in achieving greater search engine visibility.

Let’s explore some methods that are still available to webmasters, SEOs, and online marketers which will be extremely helpful in identifying the best keywords for optimizing content.

1) Google Auto-Populate

While you would possibly be thinking how difficult Google is making your life by not providing valuable keyword data, there are still features like Google’s auto-populate function that can help searchers complete their thoughts while at the same time providing valuable keywords to webmasters. Searchers will often start by typing during a particular query only to end up choosing what Google auto-populates in the search box.

This is the best place to start your research, as you’ll most likely want to find out what kind of content already exists about the topic you are crafting content around. this is often also a useful method for identifying long-tail keyword phrases that may be more difficult to identify in keyword planner tools. Who better to offer you suggestions about keyword opportunities than Google?

2) Google Related Searches

Similar to the auto-populate function, Google provides “related searches” on the underside of most SERPs or “search engine results pages.” This could also be one of the first things you look at when starting keyword research.

Don’t be afraid to look for multiple variations of keywords and keyword phrases. This is often also a helpful exercise to start understanding how the search engine is thinking about certain words and what words are being associated with one another.

3) Google Ads Keyword Planner

The Google Ads Keyword Planner is where most webmasters start their more in-depth research. you’ll start by searching for a new keyword of your choice.

You will then be presented with the average monthly searches, competition, and suggested bid for the keyword you typed in also with other suggested keywords and phrases. The amount of alternative options usually depends on the popularity of the subject.

For example, you’ll see far more alternative suggestions for “keyword research” than you will for “cogeneration plant engineering.”

Unless you’re putting together a pay-per-click (PPC) campaign, the sole truly useful information presented here is the suggestions and the average monthly searches. The competition is merely broken down by low, medium, or high and is most times, not a reliable metric for determining how difficult it’ll be to rank for a particular keyword. Instead, I might recommend Moz’s keyword difficulty and analysis tool for this.

4) Google Search Console

There is a place where the true webmasters live: Google Search Console. this is often where you find the top queries that are being searched for as well as the top web pages that are being found via search.

You can find the top queries that have driven traffic to your site over specific periods of time with this tool. you’ll also see the content that has driven the most traffic to your site over the same amount of time.

5) Google Trends

Google Trends are often useful in choosing the correct variation of a particular keyword. This tool will display the general “interest over time” of a keyword and also includes a forecast for certain terms.

Interest over time is represented as a variety between 0–100 at certain points over time. It reflects what percentage of searches have been done for a particular term relative to the total number of searches done on Google over time. They don’t represent absolute search volume numbers.

Below may be a comparison between the terms “search engine optimization” (blue), “search engine marketing” (red), and “content marketing” (yellow). Notice that “search engine optimization” has been a more well-liked search term than “search engine marketing”.

6) Google Analytics

While most of the keyword data found within the organic section of Google Analytics is labeled as (not provided), there’s a section under “Acquisition” that contains your Search Console data if you have linked up both platforms.

It is located under “Search Console” → “Queries.” This information is analogous to what you will find in Search Console.

Even with Google hiding most of its keyword data in Google Analytics, there are still many resources that Google offers (for free) which will be extremely useful for webmasters and SEOs to identify relevant keywords for optimizing their content.

Start by using these tools to assist identify useful topics and keywords, then create and share great content that appeals to your audience. Remember, if your content isn’t useful and shareable, it doesn’t matter what percentage of keywords you can identify. The goal, in particular else, is to drive traffic to your content and have others naturally share and link to your content.

[sivarajc]

Do directory submissions still matter for SEO?

Yes, it does, but only done right. Online directories, if you remember right, literally worked like a telephone book of the Internet that helped people a lot in their daily searches. But things have much changed now. Unless you undergo the right directory, you’ll go haywire in the dense Internet jungle. Moreover, during this age of highly sophisticated search engines and still, more sophisticated Internet users, obtaining the specified SEO results from online directories could be a far cry. Yet another reason for which people are gradually losing faith in directories are the low-quality links obtained through equally low-quality directories that actually hurt their SEO efforts — a phenomenon recently created by Google after the issue of Panda and Penguin updates.

But does this all mean that we should always stop submitting to directories? Perhaps not; because online directories can surely boost your SEO, provided the work is done properly. However, here is the helpline.

Directory Quality

Directory Quality matters plenty. Since all directories aren’t made to perform equally well, choosing the proper one will make all the difference. the simplest thing will be to focus on those that are indexed by Google. Also, your preference should enter favor of submitting to paid directories in your niche. There are quite good many paid directories offering choice links since their editorial know-how invariably helps in ensuring quality. (Remember Google’s advice about going for quality links than quantity).

Relevance

Relevance is equally important. If you plan to submit to directories that are miles away from your niche, how does one expect your buyers to find you? Therefore, choose directories in your category or group. one among the ways of testing the relevancy of a directory involves search queries for your given keyword and then observing whether the directory functions. Alternatively, follow blogs(industry-wise) that give directory lists.

Variety

Variety is critical too. Effective directory strategy warrants that you simply create a diverse link profile consisting of content that includes varied keywords. Your best bet would be to write down interesting titles and descriptions containing both long- and short-tail keywords that are relevant to each directory. Directories actually offer a chance for marketers to reach new markets through a more diverse link profile, so using them for this purpose would be a completely unique idea.

Schedule your submission

Schedule your submission in order that they can have a better effect. Why not undergo the most relevant niche directories over time. The reality is, with the introduction of Panda and Penguin updates to Google’s algorithm, organic links are more highly valued than ever, and therefore the best way to get them is through building your SEO through natural search traffic.

Conclusion

Directory submission for SEO still works fine. But as I said earlier, it’s to be done appropriately. Adopt an up-so-far link-building strategy to your directory campaign to get the best results. Keep your traffic organic, the maximum amount possible while attracting the best quality links to boost your online visibility. Then relax and take a deep breath to observe how your intelligent efforts are paying off.

[sivarajc]

Techniques to Increase Your Domain Authority?

As you begin to work on boosting your website’s domain authority, you ought to remember that it’s a long-term strategy. Here are some ways you’ll increase your site’s DA:

1. Acquire High-Quality Backlinks from Authority Sites

If you noticed, backlinks play an enormous role in calculating domain authority. Not only that, backlinks are one of the two most important ranking factors.

A study by Ahrefs showed that 55.24% of internet sites don’t get any organic traffic since they don’t have any backlinks.

Therefore, it’s safe to mention that you need backlinks and high-quality ones.

There are plenty of ways you can get backlinks to strengthen your link profile. To start, you’ll look at your top referral sources and then find similar sites for backlink opportunities.

And to uncover your top inbound link sources, you’ll use MonsterInsights. It’s the simplest WordPress Google Analytics plugin and shows you detailed reports on your dashboard.

You can also ethically spy on your competitors, examine their backlink sources, and then try to acquire links from the same websites. Another easy way of securing links from high-quality websites is through guest posting.

For more details, follow our 15 actionable recommendations on how to get backlinks.

2. Create Killer Content That’s Link Worthy

The second thanks to increase your domain authority are by creating great content that’s link-worthy. Why should your content be amazing?

Well, if people find your posts helpful, they’ll start to share them with others. This increases your chances of getting backlinks from high-authority websites, like education institutes or governmental bodies.

And with links from different sites, you’ll also boost your root domains. All of which can contribute towards securing a high DA.

Now, you’ll create multiple content types such as articles, lengthy guides, videos, infographics, podcasts, slides, and more.

But an excellent place to start is by looking at the most popular pages on your site. In this manner, you can create similar topics and content types.

3. Audit Your Site and take away Bad Links

While inbound links are vital for your website’s DA and rankings, having bad links can cause more harm than good.

Links that are taken from a spammy website can decrease your website’s domain authority. And in some cases, it can even cause a penalty from Google.

To avoid that from happening, you ought to audit your site for toxic links and remove them as quickly as possible. you’ll use different SEO tools to identify harmful links by going through a complete link profile of your website.

And if you can’t remove those links, you’ll use Google Search Console to disavow or ignore those links. As a result, Google’s crawler won’t take under consideration any unnatural or spammy backlinks when indexing.

4. Optimize Your Website Structure and User Experience

Remember one of the factors in calculating domain authority was your site’s structure and its user-friendliness.

With a correct structure, search engines can easily crawl your sites and index them on search results.

To help search engine crawlers, you’ll create a sitemap in WordPress. A sitemap contains all of your important pages and assists search engines to navigate through your site with ease.

As for improving your site’s user experience, you ought to start by focusing on optimizing it for mobile.

Google has now gone mobile-first, which suggests it will look at how well your website performs on mobile. So, it’s important that your site functions properly on mobile devices and loads quickly.

Then, you want to ensure that your site is safe. you’ll do that by getting SSL certificates and moving your site to HTTPS. you’ll also get hold of the best WordPress security plugins like Sucuri, which offers many features sort of a web application firewall.

5. Improve Your Internal Links

Another way of improving your site’s user experience is by focusing on your internal link structure. With links directing to other informative web pages on your site, you’ll keep your visitors engaged and reduce the bounce rate.

Internal links also make it easier for program bots to crawl your website, which helps in indexing your pages.

Another advantage of having a proper internal link structure is that it passes link juice from one page to another.

Link juice is an SEO term that refers to the worth of a page passed to other web pages. It gives a vote of confidence to the program, as more links pointing towards a page show that it’s trustworthy. All of this adds up to boosting domain authority.

[sivarajc]

3 Ways Content Proves Its Power

The content is king. this is often a phrase often used by content writers, content creators, and other professionals within the field. However, this phrase is faithful to its essence in every sense.

There are many various techniques by which great content can be enhanced and cultivated.

People have come to understand the importance of content on its own. But use a strategic approach and have your goals and business objectives in mind. you’ll extract such a great deal of value from content creation by strategically leveraging different formats.

It goes without saying, quality content may be a beautiful way to connect with your audience and build relationships. We must be ready to understand and articulate the importance of content creation as our investment in it increases so that we can deliver even more value to our audience.

The following are reasons why content is powerful and should be used to its fullest extent:

1. features a cultural impact

The most significant impact of this content has been the way in which it has transformed the lives of young people worldwide. within the age of social media, the influence and impact that unlimited content has brought forward have proven to be a strong tool in forming human behaviors and cultures. There may be an increase in cross-cultural content creation as a result of borderless ideas taking root in the world. Daily life has become entangled with the Internet.

2. World events at the instant 

In the current world, social media has almost become a necessity for us. Currently, social media, with its new and ever-growing content, has become so ubiquitous and has evolved such a lot that we carry it with us throughout the day on our smartphones. The Internet has kept people informed about what is going on around the world, even within the farthest reaches of the globe.

3. Content will always reign supreme

What are the explanations behind the belief that content is king? Actually, without it, you’re unable to connect yourself to your customers or audience, which is why you’re not able to succeed. Nowadays, if you would like to succeed in marketing your products or services, you are doing not want to skip creating compelling content. Content creation has become a prevalent method of attracting people primarily thanks to the fact that its primary focus is on the consumers of the content rather than marketing or the company. People are interested in it and become more engaged as a result.

You can use the content as a means of creating a destination where people will come back over and over again. this is often because they will find out more, receive more information, shop for more products, or accumulate more services.

It’s fair to mention that good content is always a gift that keeps on giving — when you invest the time in researching, producing, and delivering, your content will surely keep engaging customers for an extended time after it has been published.

Keep creating worthy content. Good Luck!

[sivarajc]

What are white-label digital marketing services?

What is White Label? White labeling is when the brand or logo is far away from a product and is branded as per the request of the purchaser. it’s basically the rebranding of products by marketers to make it seem like they have made them. The concept of white labeling is usually used for generic products that are mass-produced such as electronic products, software packages, etc. However, it’s not limited to products alone, white label is additionally used in the service industry. White label branding is employed by websites of successful brands to offer services without investing in technology and infrastructure for it. White labeling is useful to both. The producer who offers goods for white labeling experiences better sales and therefore the company rebranding the white label gains because it can add more products or services to its brand without investing in additional resources. On the flip side, some producers of white label products might not maintain the same standards as the original brand.

Now that we have an idea of what white label is, allow us to delve into the concept of white label digital marketing. White labeling is once you purchase the services of a white label company and offer them to customers under your brand name. White label digital marketing includes services like SEO, SEM, PPC, SMM, and ORM.

How is white label digital marketing done? The step-by-step process for white label digital marketing includes:

Step 1: Research your product/service to possess an in-depth knowledge of it.

Step 2: Analysis of your current website.

Step 3: Competitor Analysis.

Step 4: Implement changes within the website based on competitor analysis.

Step 5: The work plan is set.

Step 6: After this, you’ll need to research relevant websites for your niche.

Step 7: Check the relevant social media and paid platforms.

Step 8: Implement changes on the website according to On-page SEO suggestions. These are the changes in content, SEO, SMO, and SMM.

Step 9: founded Social media accounts on relevant platforms.

Step 10: Off-page SEO strategies like Facebook Ads, PPC, and social media ads are implemented.

Let us see how it works:

Step 1: A white label service provider sells white label PPC services to Company A to resell.

Step 2: Company A rebrands the PPC services with its own logo and sells it to its client, Company B

Step 3: The white-label service provider completes the PPC requirements of Company B under the brand of Company A.

In this manner, Company A is in a position to provide expert PPC services to Company B.

[sivarajc]

How can AI be used to improve SEO for a website?

1. Find your AI for SEO software

Before your team can start embracing the longer term of SEO, you would like to choose the application that’ll power your new approach. While a spread of AI-powered tools exists for SEO, only some specialize in content. ContentGeniusFX, as an example, is an application that uses IBM Watson, a number one AI software.

This application can assess the SEO of content topics, also as existing pages, and supply actionable and data-backed recommendations when it comes to keyword targeting, program optimization, and more. It also can leverage additional features to predict the performance of new or reoptimized content. regardless of which AI application you select, invest time researching your options and therefore the cost of AI-powered software.

You want to choose a reliable and robust platform with a track record for results. If you spend your money on the primary application you find, you’ll get unhelpful recommendations that send your content straight to the second page of search results. With only 25% of individuals visiting the second page, you don’t want to work out your content there.

2. Choose your content topics

Once you discover your AI application, you’ll start using AI for SEO. In most cases, you’ll use AI for new content. However, you’ll also use it to reoptimize old content.

If you’re looking to make new content, start by researching topics or keywords. specialize in issues related to your industry, business, products, or services. If you offer cooking classes, as an example, don’t write on the latest tips for lawn care.

A few tools that can make finding content ideas easier include:

FAQ Fox

KeywordsFX

Answer the general public

With your keywords or topics compiled, you’ll move on to using AI to power your SEO content.

3. Get your topics analyzed

Every AI application is different, so your process for submitting keywords or topics will vary. In most cases, your application will provide a walkthrough or instructions for using the software. counting on the provider, they’ll even take care of the submission process and deliver the results to your team.

Details provided by your AI platform also will vary. If you employ ContentGeniusFX, as an example, it delivers the subsequent information:

Recommended word count

Related keywords

Potential title tags

Semantic analysis summary

And more

For your team to review and obtain the most from this data, ensure you understand the different pieces of information. If you’ve got questions about what a semantic analysis is, for instance, ask. That way, you’ll make the data actionable.

4. Review your AI SEO data

Next, re-evaluate your AI-generated SEO data. The team overseeing your marketing and SEO efforts, for instance, should look over the report. they’re going to want to review the data in case of errors, questions, or concerns.

Then, they will pass the recommendations on to content writers. counting on your business, you’ll follow a different approach. If your content writers contain team members from across departments, for instance, you’ll want to review the report with them.

You can explain some SEO basics, like keywords and keyword stuffing, for instance. This proactive step ensures your new content meets not only brand guidelines but also SEO standards. If you partner with a third party that gives writing services, ensure they follow your report

Working with a full-service agency that gives not only SEO services but also content services, like WebFX, can make this exchange much easier and hassle-free. They’ll understand everything in your report, from the keyword recommendations to the semantic analysis.

5. Write your content

With your writing team on board, your business can start creating your AI-powered SEO content. regardless of what kind of content your team or agency writes, ensure the content:

Meets your brand standards

Uses your targeted keywords

References your report recommendations

Your company should also proofread the content. While it’s faster to write down and publish right away, also as tempting, you risk sharing content together with your audience that features obvious typos or grammar errors. Avoid the temptation and take the time to proofread and edit all of your content, from sales copy to blog posts.

Then, publish that content and watch your rankings rise.

[sivarajc]

Do you know how to conduct keyword research?

How to search for keywords

Now that you simply understand the purpose of keyword research, you’re able to get started. Here may be a process you can use to identify a list of key terms to target in your blog posts, web pages, and marketing materials.

1. Make an inventory of broad topics relevant to your business

In this first step, you would like to create a spreadsheet with general categories or “buckets” for your keywords. These might correspond to product categories. If you already blog frequently, you’ll have some topics you already cover regularly.

Keep this list short and straightforward, with 5 to 10 topics at the foremost. It are often helpful to imagine you’re a buyer searching for your product or service.

General categories for an internet site that sells natural and environmentally friendly products might include:

Healthy environment

Natural health

Nontoxic home cleaning

Natural beauty

Healthy cooking

Natural pet health

2. Expand each topic with an inventory of phrases you think your customers use

Identify the terms or phrases your target customer might use to locate information, products, or services within each of your general categories.

If you have already got data from website analytics software like Google Analytics or HubSpot’s Sources report, look around your organic search traffic bucket to identify keywords consumers already use to arrive at your website.

This is not meant to be a final list of keywords but an opportunity to brainstorm for data points to make your research more targeted and fruitful.

For the instance of the environmentally friendly website above, under the category “Healthy environment,” you would possibly list:

Compare air purifiers

Best water filters

Aroma diffuser

Essential oil diffuser

Nontoxic paint supplies

Hypoallergenic pillows

Natural ways to scale back allergies

How to improve indoor air

How to use sage

Create an inventory under each general category and add it to your spreadsheet. be happy to ask your co-workers or employees for ideas, especially those that are customer-facing. they’ll have some great insights and ideas.

3. Find related search terms

There are creative ways to feature your keyword lists.

Search a keyword phrase in Google and scroll to the underside of the page, where you’ll see an inventory of related search phrases in bold.

For a deeper dive, click on one among the related searches and check out the list Google suggests at the bottom of that second page.

The website AnswerThePublic allows up to 3 free searches a day. It delivers a chart of phrases people are looking for related to your topic.

You can also type your keyword phrase into Google’s Keyword Planner or one of the paid tools listed below and see what other relevant terms people use.

4. Analyze the strength of your keywords

The easiest way to accomplish this next step is with Keyword Planner or a paid keyword research or SEO tool. Ahrefs, Semrush, Wordtracker, and Ubersuggest are a number of the most popular. Wordtracker and Ubersuggest both have free versions you’ll use to start.

Here’s what you’re trying to find when you analyze your keywords.

What is the exact search term? Make sure your keyword phrase matches the precise search term people use.

How high is the search volume? If no one uses a keyword phrase, it won’t do much good to structure a strategy around it. Search for the highest search volume available.

How steep is the competition? The paid tools differentiate between competition for paid ads versus organic search. you would like a higher search volume with lower organic search competition. That’s the sweet spot.

Check for related terms you’ll have missed that have high search volume and low organic search competition.

5. Determine how you rank in your industry

If you’re competing against big brand names that already take up the primary page of Google for most of the terms you’ve identified, you’ll want to change your strategy to identify less competitive long-tail keywords.

Check the program results page (SERP) for your most desired search terms. If it’s crammed with solid brand names that have more influence and market share than your company does (at the moment), return and refine your list with long-tail keywords.

The one exception to the present strategy is if your competitors haven’t been publishing quality content. If you recognize you can outdo their content in length, quality, and layout, then you’ll be able to outrank them even if they spend more money marketing their brand.

6. Verify search intent

When a consumer enters an inquiry query into Google, they’re on a quest for something. Every question needs an identical answer.

Make sure you understand your customers’ intent by typing your keyword phrase into the search engine. What pages already rank for that phrase and what do they offer?

If a buyer is trying to find information and you try to sell to them, you’ll get a click, but they’ll bounce quickly, which can hurt your ranking. If a client is ready to buy and you deliver a product page, they’ll be happy.

Make a note in your spreadsheet about the customer intent for each keyword phrase, or establish a habit for you or your team to test keyword intent before creating content using that keyword or phrase.

[sivarajc]

Is a 0% bounce rate good or bad for a website?

What does a 0 bounce rate mean?

If we stuck to the sense and had the “the lower the bounce rate, the better” rule out mind, the bounce rate of 0 should be a dream. Nevertheless, a zero bounce rate seems pretty unrealistic because the possibility of every visitor exploring more than one site is quite improbable.

And unrealistic it is! As a zero bounce rate means something is wrong with your site and you should act upon it.

The possible reasons behind a zero bounce rate could also be as follows:

inability to enter a site from an external link associated with duplicated tags, redirect issues, or third party plugins interfering with Google Analytics tracking,

duplicated Google Analytics code — it’s going to be related to two plugins installed or overlapping with Google Tag Manager (you can check it with Tag Assistant),

other third-party code interfering with Google Analytics code.

A zero bounce rate isn’t a common thing. It seems to be quite cool, but it’s an issue that should be acted upon as bounce rate can serve you as a great metric for analysis and improving your site performance.

[sivarajc]

3 Social Media Metrics You Must Track?

Metrics are an honest barometer of success that relies on hard data, but which metrics are the foremost important? Unified customer experience platforms like Sprinklr and even the native APIs for Facebook, Twitter, LinkedIn, and Instagram have a wealth of insights at their disposal, but your director, VP, or maybe CMO doesn’t necessarily need all of those.

When it involves the world of social media management, ensure the following three metrics are tracked in your weekly and monthly reports:

Engagement — While it's more of a catch-all than anything else, engagement is the most accurate way to see if your social media strategy is actually working. The definition varies in each platform, but a general rule of thumb is that it tracks clicks, likes, retweets/shares, and comments, putting it into one percentage. There is a variety of factors that change one’s figure — platform, time of day, and even controversy can skew this number. However, it's a universal standard that can easily show if one’s social media strategy is on the right path.

Impressions — simply because you have a large following on social media doesn’t mean your posts go out to every single person. the number of impressions shows how many people a post goes to at any given time, but this number can increase supported by the quality of its content, the quantity of engagement it sees, the number of posts that go out on one’s channel, and therefore the time of day that it is posted. There is a variety of factors at play, but a high impression number means a number of eyeballs have seen the content — always a good thing.

Shares — A subset of engagement, shares show how often a story is shared on any given channel. This helps boost the number of impressions a considerable amount, and it goes that folks care enough about the content to display it to their audience. One also can put their own spin on it by sharing or retweeting with their own commentary, which needs more effort than simply hitting a button.

With these three metrics in situ, one’s social media reports can truly shine. These provide concrete results that something is functioning, and may help shape one’s social media strategy going forward.