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cdevroe · 1 year ago

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The first rebuilding blocks

Korczak Ziolkowski wakes up early on a bitter cold winter’s morning – the same way he has for several decades – after breakfasting and a few mugs of the hottest coffee his palette can stand, he shoulders his tool belt and trods his way in knee-high snow to the eastern wall of the Crazy Horse Memorial… his lifelong unfinished masterpiece.

I like to think that working on one’s own personal website is a lot like Korczak Ziolkowski’s pursuit of progress on the ambitious mountain-sized memorial he started in the late-1940s. He knew he’d never complete the work in his lifetime. He knew that each day’s progress would be measured in inches and pounds and that, only after a generation’s worth of effort, would he be able to look back and see that what he had begun to make was worth it.

In late-November 2023, I changed jobs from VP of Marketing to Senior Product Manager (and lead developer) of Hubbub. When I was working in marketing I needed technical side projects to scratch that particular itch I’ve always had. But now that I spend some amount of time every workday programming – I don’t need to be working on side projects as often. And I certainly don’t need to be building my own static site generator anymore. But I do need a better playground to test and improve Hubbub. So I’ve switched back to WordPress to power my blog.

If you were following along on my journey to build Tuff, the static site generator that powered my site for well over a year, you might be wondering whether I’m upset that I’m replacing it. Wasn’t it a waste of my time? I think it was a valuable project for me to work on.

Martiijn Doolaard, a web designer, musician, cyclist, and now successful YouTuber rebuilding stone animal structures in the alps (who I watch every Sunday with Eliza) recently had a similar reaction to one of his projects. Doolaard had spent a great deal of time building a crane to move large heavy stones on the roofs of his buildings. He spent several weeks honing the tool to work for his needs – only to set it aside when the day came to use it. He answered some questions about whether or not he felt that was wasted time and he said (I’m summarizing) that it wasn’t a waste of time because he enjoyed building the crane.

I enjoyed building Tuff. And that should be enough to consider it time well spent. Tuff is still currently powering a few of my other websites (though, I plan to move them all to WordPress over the course of this year). Imagine building something from scratch that you were able to use for more than a year on multiple websites? That isn’t wasted time. I learned a bunch, used my brain, and honed some of my skills that I use everyday.

In order to improve a software product, I need to be one of its most active users. We acquired Hubbub in December 2023 and for the last few months we’ve had a roadmap of low hanging fruit updates. We’ve fixed some bugs, patched some potential (albeit mild) security vulnerabilities, and added some new features. But our best work is definitely ahead of us. We’re now up-to-speed on the codebase, the issues, the customers, etc. and we’re in the phase where I’m using the product everyday. I’m beginning to have ideas of how the product can be much better, more capable, and more valuable for customers. It is also more likely that I will run into an issue by using the product daily so that I can fix the issue before customers even notice it.

My website is a child theme of the Twenty Twenty Four theme. When I set out to begin this rebuild my goal was to use WordPress’ full site editor (FSE) to complete my entire site with writing as little code as possible. I thought it would be a worthy exercise to help me understand the state of this part of the WordPress ecosystem.

The full site editor in WordPress has really improved a lot and at a fairly rapid pace. While I wasn’t able to complete my entire site without any code, it may not be long before I’ll be able to do so. I’ve seen a lot of complaints in the community about the direction that WordPress is taking with Gutenberg and the FSE. Alternative forks are being worked on. My opinion is that the FSE is the right direction to go, especially to enable non-technical users to build their own websites. I have a lot more to say about this but overall I’m bullish on the FSE.

My site uses a child theme so that I can enable custom post types, add custom styles, a Query Loop Block variation that adds custom taxonomies as filters, adds a template part for my new logo, enables some meta boxes for the metadata on portfolio items, adds support for the aside Post Format, and manipulates the guid in the database. A few of these features could have been done another way (perhaps by someone with more experience than me). I’m hoping that future versions of WordPress will allow me to remove code rather than add it.

Based on my experience rebuilding my website, I may write a separate post about some features that WordPress should have out-of-the-box that it currently does not. Maybe some of them are already underway.

My personal website is not as ambitious a project as Ziolkowski’s memorial of the Lokatan war leader, but I’m fairly certain that my website will never be truly finished. I’m glad that I spent the time to get to where it is today. There is a lot of work yet to be done (especially on mobile and the archive) but I’m excited to be publishing new stuff again. Recently I published a new portfolio piece, a podcast appearance, a new open source plugin, and some photos into my new snaps area.

Much more to come. Stay subscribed.

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acesoftechacademy1 · 2 years ago

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Why Learn the WordPress Course in 2024?

Are you ready to take your web development skills to the next level? Look no further than a WordPress course in Kolkata in 2024! In today's digital age, having the knowledge and expertise to create stunning websites is more important than ever. And what better way to do that than by mastering WordPress, the most popular content management system (CMS) on the planet? Whether you're a budding entrepreneur looking to build your own website or an aspiring developer seeking new career opportunities, learning WordPress can open doors you never thought possible. So why wait? Let's dive into why 2024 is the perfect time to embark on your WordPress journey and why Acesoftech Academy should be your go-to institute for top-notch training. Get ready to unlock endless possibilities with our comprehensive WordPress course in Kolkata!

What is a WordPress Course?

WordPress course is a specialized training program designed to teach individuals the ins and outs of WordPress, the most popular content management system (CMS) used for building websites. This comprehensive course covers everything from basic concepts to advanced techniques, equipping students with the skills needed to create dynamic and visually appealing websites. During the WordPress course, participants will learn how to set up a WordPress site, customize themes and templates, add plugins for added functionality, optimize website performance for search engines, and much more. The course typically includes hands-on exercises and real-world projects that allow students to apply their knowledge in practical scenarios. The beauty of learning WordPress is that it caters to all levels of expertise – beginners can start from scratch while experienced developers can enhance their existing skills. With its user-friendly interface and extensive plugin library, WordPress makes it easy for individuals with little or no coding experience to build professional-looking websites. By enrolling in a WordPress course in Kolkata, you gain access to expert trainers who have years of experience working with this powerful CMS. They will guide you through every step of the process and ensure you have a solid understanding of how WordPress works. So whether you dream of becoming a freelance web developer or want to bring your business online, learning WordPress is an essential skill that opens up countless opportunities in today's digital landscape.

WordPress Training in Kolkata

Are you looking to enhance your web development skills and boost your career opportunities in Kolkata? Look no further than WordPress Training in Kolkata. With the growing demand for websites, businesses are constantly seeking professionals who can create and manage their online presence effectively. WordPress is a widely used content management system that allows users to build and customize websites without any coding knowledge. It's user-friendly interface, vast library of themes and plugins, and SEO-friendly features make it an ideal choice for website development. At Acesoftech Academy, we offer comprehensive WordPress training courses in Kolkata. Our experienced trainers provide hands-on practical sessions that cover everything from basic installation to advanced customization techniques. You will learn how to design attractive layouts, optimize websites for search engines, integrate social media platforms, and much more. By enrolling in our WordPress course, you will gain valuable skills that are highly sought after by employers across various industries. Whether you want to start your own freelance business or work as a web developer for established companies, learning WordPress can open doors of opportunity for you.

Demand of WordPress Course in 2024

In today's digital era, having a strong online presence is essential for businesses and individuals alike. One platform that has gained immense popularity for building websites and managing content is WordPress. With its user-friendly interface and vast customization options, it has become the go-to choice for many. As we look into the future, the demand for skilled professionals who can handle WordPress is only expected to grow. In 2024, more businesses will recognize the importance of having a well-designed website that not only looks visually appealing but also functions seamlessly across different devices. With this increasing demand, learning WordPress becomes crucial for aspiring web developers, designers, or even entrepreneurs looking to build their own websites without relying on external help. By acquiring WordPress skills through a comprehensive training course, individuals can position themselves as valuable assets in the job market. Moreover, with advancements in technology and evolving consumer preferences driving changes in web development trends constantly, staying up-to-date with the latest tools and techniques offered by WordPress becomes necessary. This ensures that professionals are equipped to meet client expectations effectively. By enrolling in a reputable institute like Acesoftech Academy offering top-notch WordPress training in Kolkata, individuals gain hands-on experience under expert guidance. They learn how to create fully functional websites using themes and plugins while understanding crucial aspects such as SEO optimization and responsive design. The demand for skilled WordPress developers extends beyond just job opportunities; it also opens new avenues for freelancing projects or starting one's own web development agency. With companies realizing the significance of maintaining an engaging online presence to stay competitive in their respective industries, there will be plenty of opportunities available for those with expertise in WordPress. The growing demand for WordPress professionals makes it imperative to acquire relevant skills through proper training programs like those provided by Acesoftech Academy. By doing so, individuals can tap into numerous career prospects while helping businesses thrive online with their expertise in WordPress development.

Why Acesoftech Academy for WordPress Course?

Acesoftech Academy is the leading institute for WordPress training in Kolkata. With their extensive experience and expertise in the field, they offer a comprehensive and practical course that equips students with the skills needed to excel as WordPress developers. One of the key reasons why Acesoftech Academy stands out is its industry-focused curriculum. They understand the evolving demands of the market and ensure that their course content is up-to-date with the latest trends and techniques in WordPress development. This means that students receive relevant training that prepares them for real-world scenarios. The trainers at Acesoftech Academy are highly qualified professionals who have hands-on experience in working with WordPress. They bring their practical knowledge into the classroom, providing valuable insights and tips to help students grasp complex concepts easily. Furthermore, Acesoftech Academy offers personalized attention to each student. The batch sizes are kept small, allowing trainers to closely monitor individual progress and address any doubts or queries effectively. Another standout feature of Acesoftech Academy is their emphasis on practical projects. Students get ample opportunities to work on live projects, helping them gain invaluable industry exposure while building an impressive portfolio. Not only do they provide excellent training during the course duration but also extend support even after completion through placement assistance. Their strong network of partner companies ensures that students have access to job opportunities in reputed organizations. Choosing Acesoftech Academy for your WordPress training will give you a competitive edge and open doors to exciting career prospects in web development.

Career as a WordPress Developer in Kolkata

Are you looking to kickstart your career as a WordPress developer in Kolkata? Well, you're in luck! The demand for skilled professionals in this field is on the rise, and with the right training and expertise, you can secure a promising future. As a WordPress developer, you will be responsible for designing and building websites using the WordPress platform. This includes creating custom themes, plugins, and enhancing website functionality. With over 75 million websites powered by WordPress worldwide, there is no shortage of opportunities for talented developers. In Kolkata specifically, there is a growing need for WordPress experts due to the increasing number of businesses going digital. From small startups to established companies, everyone wants an impressive online presence that attracts customers and boosts sales. By mastering WordPress development skills, you can become an invaluable asset to these organizations. To embark on this exciting career path, it's essential to enroll in a reputable institute like Acesoftech Academy. They offer comprehensive WordPress training courses in Kolkata that cover everything from basic concepts to advanced techniques. Their experienced instructors provide hands-on training and ensure that students gain practical knowledge along with theoretical understanding. By joining Acesoftech Academy's WordPress Training in Kolkata, you will learn how to create visually appealing websites that are user-friendly and optimized for search engines. You'll gain proficiency in HTML/CSS coding languages as well as web design principles. Additionally, the academy provides placement assistance so that students can find suitable job opportunities after completing their training.

WordPress Testimonial

At Acesoftech Academy, we take immense pride in the success stories of our students who have undergone our WordPress training course. Here are some testimonials from our satisfied students: Testimonial 1: "I had no prior experience in web development before joining the WordPress course at Acesoftech Academy. The trainers were highly knowledgeable and provided practical hands-on training which helped me grasp the concepts easily. The course curriculum was well-structured and covered all aspects of WordPress development. Thanks to their guidance, I am now confident in creating professional websites using WordPress." - Rahul Mondal Testimonial 2: "The WordPress training at Acesoftech Academy exceeded my expectations. The trainers were patient and supportive throughout the course duration. They encouraged us to work on real-world projects which gave us valuable industry exposure. I particularly appreciated the interactive sessions and personalized attention given by the instructors." - Shalini Sharma Testimonial 3: "I highly recommend Acesoftech Academy for anyone looking to learn WordPress development. The trainers are experts in their field and provide comprehensive knowledge about plugins, themes, customization, security measures, and more. Their practical approach made it easy for me to apply what I learned in real-life scenarios." - Anjali Dey These testimonials reflect the quality of education provided at Acesoftech Academy for WordPress Training Course in Kolkata. Are you ready to kickstart your career as a WordPress developer? Enroll today!

WordPress FAQs

Now that we have explored the world of WordPress training and its immense potential in 2024, let's address some commonly asked questions about WordPress:

1. What is WordPress?

WordPress is a popular content management system (CMS) used for building websites and blogs. It offers a user-friendly interface, customizable themes, and a wide range of plugins to enhance website functionality.

2. Do I need coding skills to learn WordPress? No, you don't need prior coding knowledge to learn WordPress. However, having a basic HTML and CSS understanding can be beneficial for customizing your website further.

3. Is it necessary to take a formal training course for WordPress?

While self-learning through online tutorials is possible, joining a formal training course provides structured learning with hands-on experience under the guidance of industry experts. This helps you gain comprehensive knowledge and practical skills required to excel as a WordPress developer.

4. Can I make money as a WordPress developer?

Absolutely! With the increasing demand for professionally designed websites, there are ample opportunities for skilled WordPress developers to work on freelance projects or secure full-time positions in companies specializing in web development.

5. Why choose Acesoftech Academy for WordPress training in Kolkata?

Acesoftech Academy stands out as one of the leading institutes offering top-notch WordPress training courses in Kolkata. With experienced trainers who have real-world industry expertise, state-of-the-art infrastructure, interactive learning methods, and 100% placement assistance with live projects - Acesoftech Academy ensures that students receive quality education along with practical exposure.

As the digital landscape continues to evolve rapidly year after year, mastering platforms like WordPress becomes crucial for anyone looking forward to establishing a career in web development or expanding their skill set.

By enrolling in a WordPress course at Acesoftech Academy in Kolkata today, you will equip yourself with invaluable knowledge and skills that will not only help you stand out from the competition but also open doors to exciting opportunities in the ever-growing field of web development.

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webbrainstech22 · 2 years ago

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Everything You Must Know About WordPress Training Courses

In the digital age we live in, individuals and corporations alike must have a strong internet presence. One of the most popular and user-friendly platforms for building websites is WordPress. WordPress allows you to create stunning, functional, and customisable websites without the need for extensive coding knowledge. However, enrolling in a course is essential to unleash WordPress's power. In this comprehensive blog, we will explore everything you must know about it and why they are worth your time and investment.

WordPress training is a systematic learning programme that provides users with the skills and information needed to construct, administer, and optimise websites. These courses cater to all levels of learners, from beginners with little to no technical background to experienced developers seeking to enhance their skills. The training covers various aspects of WordPress, including installation, theme customisation, plugin management, security best practices, search engine optimisation (SEO), and more.

Why Should You Consider a Training Course?

Learning from Experts: Reputable training courses are provided by expert teachers with in-depth knowledge of WordPress. They can guide you through the learning process, provide valuable insights, and answer any queries you might have.

Hands-on Experience: Many training courses offer practical exercises, assignments, and projects, enabling you to apply the concepts you've learned to real-world scenarios. This hands-on experience is crucial for developing your skills.

Customised Learning: You may customise your learning experience by selecting from beginning, intermediate, or advanced courses based on your requirements and goals.

Time and Cost-Effective: It is frequently less expensive than employing a developer to create and manage your website. Additionally, they save time by streamlining the learning process and avoiding trial and error.

E-Commerce Integration: If you plan to run an online store using WordPress, training courses can guide you through the process of setting up and managing e-commerce platforms like WooCommerce.

Key Features

Comprehensive Curriculum: A well-structured program covers all the essential aspects, starting from the basics and gradually advancing to more complex topics.

Responsive Web Design: Modern courses emphasise responsive web design, ensuring your websites look great on all devices, including smartphones and tablets.

Theme Customisation: Students will learn to customise themes and templates, allowing them to create unique and visually appealing websites.

Plugin Management: Managing plugins is a fundamental skill for WordPress users. Training courses cover the installation, configuration, and management of plugins to enhance website functionality.

Search Engine Optimisation (SEO): Understanding SEO principles is vital for improving website visibility in search engines. Courses often include SEO best practices and techniques to optimise content.

Security Best Practices: It emphasises website security, teaching students how to safeguard their websites against potential threats.

Troubleshooting and Support: Learning how to troubleshoot common issues and seeking support from the community are essential skills imparted during training.

To Conclude

WordPress training programs offer an excellent opportunity to master the world's most popular website-building platform. Whether you're a business owner, freelancer, or aspiring web developer, these courses provide the necessary knowledge and skills to create stunning and functional websites. If you're ready to take your skills to the next level and unlock the full potential of WordPress, enrol in our training course today. Start building websites that leave a lasting impression on your audience, boost your online visibility, and take your business or personal brand to new heights. Click here to explore our recommended training courses and begin your path to becoming an expert!

#wordpress training in vadodara #training institute vadodara

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sktthemes1 · 1 month ago

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Why Is the Crossfit WordPress Theme the Best Fit for Your Gym Website?

In a digital-first world, fitness professionals need more than dumbbells and kettlebells to build a thriving gym. Your website is often the first point of contact for potential clients. Whether you offer strength training, CrossFit, or personalized coaching, your website must reflect the intensity and results-driven culture of your business.

The Crossfit WordPress Theme offers a purpose-built solution for fitness experts who want a sleek, high-performance site that converts visitors into clients. But what makes this theme stand out in a sea of gym templates? Let’s explore why it could be the best fit for your growing fitness brand.

Designed to Reflect Strength and Performance

First impressions matter—and in the fitness world, visuals are everything. The theme’s bold, energetic design mirrors the raw power and intensity of CrossFit itself. You’ll find high-contrast color schemes, impactful fonts, and image-heavy sections that scream action, determination, and results.

Its layout makes it easy to guide visitors toward key actions, such as signing up for classes, exploring your services, or connecting with your trainers. The theme is a seamless visual representation of what your gym stands for: power, transformation, and discipline.

Conversion-Focused Layout for Maximum Engagement

The layout isn’t just about aesthetics—it’s strategically designed to turn clicks into conversions. Every section serves a purpose:

Clear calls to action (CTAs) like “Join Now” or “Book a Free Trial”

Space to feature client testimonials and transformation photos

Easy-to-read schedules and pricing tables

Options to highlight your gym’s special programs or events

This kind of layout ensures that users always know what action to take next, increasing the likelihood of turning them into paying members.

Mobile-Optimized to Capture On-the-Go Leads

Today’s gym members are mobile, and your website needs to be as agile as your clientele. The theme is fully responsive, offering a flawless experience on smartphones and tablets. Mobile users can quickly check schedules, explore your trainers, or register for a class—all without pinching or zooming.

The responsive layout also supports fast loading times, which improves user experience and helps with search engine rankings.

Ideal for Promoting Trainers and Workout Programs

Your trainers are your brand’s greatest asset. With dedicated sections to showcase bios, certifications, specializations, and achievements, this theme lets your team shine. You can also create specific program pages that highlight different classes or training methods—ideal for CrossFit programs, HIIT sessions, strength training, or personal coaching.

High-quality photos, embedded videos, and testimonials can help humanize your brand while building credibility and trust.

Sell Gear and Memberships with WooCommerce Support

Want to sell branded gym apparel, protein supplements, or digital training plans? No problem. The theme is WooCommerce-compatible, so you can launch an online store in minutes.

The built-in shop pages are streamlined and easy to navigate, allowing visitors to browse, add to cart, and check out securely. This makes it a valuable tool for growing your brand’s revenue beyond membership fees.

Easy to Customize, No Coding Required

Not tech-savvy? You don’t need to be. This theme includes intuitive customization tools and drag-and-drop compatibility with popular page builders. You can change colors, fonts, layouts, and even add new sections without any coding.

Need a new landing page for your 6-week fitness challenge? Or a spotlight section for an upcoming event? It’s all possible—and easy to implement in just a few clicks.

Built-In Blog to Share Fitness Tips and Build Authority

Want to attract traffic from Google? The blog feature is SEO-ready and perfect for sharing fitness tips, member success stories, workout guides, and nutrition advice. Blogging regularly helps you attract new visitors, position yourself as an authority in your niche, and keep your community engaged.

You can also use the blog to highlight special events, post competition updates, or share workout challenges that motivate your audience.

Trust-Building Features That Drive Conversions

In the fitness industry, trust is everything. The theme includes pre-built sections for:

Client reviews

Star ratings

Certifications and affiliations

Before-and-after galleries

These elements provide powerful social proof that builds credibility and helps new visitors feel confident in choosing your gym.

Built for Long-Term Growth

Your gym isn’t static—it's evolving. Whether you're expanding to multiple locations, launching new classes, or building an online community, the Crossfit WordPress Theme grows with you. Its flexible framework allows you to scale your website as your business grows, with no need to switch to another platform.

It also integrates with third-party tools for CRM, marketing automation, event scheduling, and email list building—making it a hub for both online engagement and in-gym conversions.

Final Thoughts

A powerful website is no longer a “nice to have” for fitness professionals—it’s a business essential. And for gym owners who want a site that looks as strong as their brand, the Crossfit WordPress Theme offers an unbeatable solution.

With its modern design, built-in flexibility, SEO-readiness, and user-focused features, this theme helps you dominate both the digital and physical arenas of the fitness world.

Whether you're just launching your first gym or leveling up an existing business, this is the kind of website foundation that gives you a real edge.

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damilola-doodles · 10 days ago

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Project Title: Thematic Image Collage Generator - Exercise 16 🔥1️⃣6️⃣🔥

Photo by Pixabay on Pexels.com Description:In this project, you will build a thematic image collage generator. The user will input a theme, and the program will generate a set of images based on sub-themes related to the main theme. These images will then be combined into a single image collage that visually represents the user's chosen theme.This project is more advanced than the previous one…

View On WordPress

#ai #artificial-intelligence #python #technology

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dammyanimation · 10 days ago

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Project Title: Thematic Image Collage Generator - Exercise 16 🔥1️⃣6️⃣🔥

View On WordPress

#ai #artificial-intelligence #python #technology

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damilola-ai-automation · 10 days ago

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Project Title: Thematic Image Collage Generator - Exercise 16 🔥1️⃣6️⃣🔥

View On WordPress

#ai #artificial-intelligence #python #technology

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damilola-warrior-mindset · 10 days ago

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Project Title: Thematic Image Collage Generator - Exercise 16 🔥1️⃣6️⃣🔥

View On WordPress

#ai #artificial-intelligence #python #technology

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damilola-moyo · 10 days ago

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Project Title: Thematic Image Collage Generator - Exercise 16 🔥1️⃣6️⃣🔥

View On WordPress

#ai #artificial-intelligence #python #technology

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cindylouwho-2 · 5 years ago

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RECENT NEWS, RESOURCES & STUDIES, May 2 2020

Welcome to my latest summary of recent ecommerce news, resources & studies including search, analytics, content marketing, social media & Etsy! This covers articles I came across since the late April report, although some may be older than that. I will do my best to keep posting these at least once every 10 days if not sooner.

Have any topics you would like to see me cover in more detail? Drop me a line here on Tumblr, or email me through my website. I’m also on Twitter and YouTube if you prefer social.

TOP NEWS & ARTICLES

If you sell on Etsy, this is your reminder that the Offsite Ads program kicks in on May 4, and people who make under $10K a year on Etsy can opt out if they want to avoid the additional fees. I have a summary here.

Issues with mail delivery during the pandemic continue. Canada Post has suspended on time delivery guarantees and warns of December level volume. USPS is not shipping to 113 countries, including many APO addresses.

I am still interested in posting articles and lists of resources for small businesses and artists during the pandemic, so please pass on any good resources you know about. HubSpot did a page for Australia, and one for the United States. See my previous edition for a longer list.

ETSY NEWS

Mask sales have created a huge boom for Etsy, but also some busts. “Suddenly millions of people were logging on to Etsy, searching for masks nine times every second, the company calculated.The site was not ready for the rush….There are now 50,000 sellers on Etsy who have each sold at least one mask; 10,000 have sold at least 100. Etsy staff spent time calling the most popular sellers to weed out scams, but also to ensure well-meaning sellers were not over-promising.” There have been many threads from sellers whose shops were de-indexed due to both bots and to Etsy wanting to limit their sales until they catch up on open orders, creating a lot of complaints at a time when their customer service response is hugely delayed.

Some sellers report receiving listing credits for masks, although several who received money did not sell masks, and many others who did sell masks got nothing.

Another Seller Handbook post on what people are looking for while they are under lockdown (TL;DR: home decor, activities, bath & beauty) , as well as suggestions for how you can pivot your shop. They include the top search terms for each area; some examples: washable paper towel, garden, birthday gift, printable wall art, puzzle, board game, puzzle adult. “As shoppers transform their living spaces for multifunctional uses like working, exercising, and homeschooling, they’re looking for cozy comfort as well as fresh, on-season style updates that offer mood-boosting appeal….113% YoY increase in searches on Etsy for “home office...127% YoY increase in searches on Etsy for “indoor garden...“Face mask” was the top searched term for the last five weeks (as of April 23, 2020)” Finally, “In recent Etsy buyer research, one third of shoppers who anticipated purchasing on Etsy in the next three months reported planning to buy gifts.” [Although the article doesn’t mention this, I strongly recommend emphasizing somewhere in your shop that you can send the order directly to the gift recipient, if you sell giftable items but sales are down right now. I am getting a lot more requests for gift notes than usual, and more people are paying for tracking so they know when the gift arrives.]

A study says that 30% of Etsy sellers do not save for emergencies, and 74% want Etsy to help them when emergencies arise.

Two new features for users of Etsy’s USPS labels: free pick up requests, and easy customer return labels.

Etsy launched an exclusive collection with Joseph Altuzarra.

SEO: GOOGLE & OTHER SEARCH ENGINES

Moz just came out with an excellent guide to keyword research that you all should at least bookmark to come back to later, even if you don’t do keyword research now. The introduction contains a good definition of long tail with a graph; “Only about 20% of the keywords people search for will be popular "head" terms. The majority of keyword phrases will be less-frequent, long-tail keywords.” There’s even a downloadable 2-page cheat sheet on the basics at the end.

There may have been a Google search update around April 16, but I am mostly posting this article for the graphs showing search volatility in the past 1-2 months; those changes in the second half of March into early April seem to be mostly user-driven due to the pandemic, rather than algorithm changes.

Backlinks are not all created equal, and time is sometimes one of the factors in weighting them. [text and video]

This analysis of near 12 million Google search results turned up some interesting correlations with ranking. Not surprisingly, sites in first place have many more backlinks on average than the other sites on the same page. It was a bit surprising to learn that page loading speed didn’t correlate with ranking at all (that may change once everyone goes to mobile first indexing in the fall), nor did using the keyword in your title tag. “Pages in Google’s top 10 results contain 65% to 85% of the keywords that they’re ranking for in their title tag. However, we found very little (if any) correlation between keyword-optimized title tags and higher rankings on the first page.”

Google may delay its move to complete mobile-first indexing by September, depending on how sites are managing due to the recent disruptions.

Some businesses are moving the money they spent on advertising over to SEO, because there is a longer-term payoff vs. a short term impact from someone seeing an ad on a given day. Good SEO can get you ranking on many search engines for years, if you are lucky.

(CONTENT) MARKETING & SOCIAL MEDIA (includes blogging & emails)

Not surprisingly, the top times for social media traffic have changed during the pandemic; here’s an updated list.

Thinking of starting a YouTube channel? Here’s a beginner’s manual including screenshots on how to set it up, as well as tips on YouTube SEO & other marketing tactics.

Don’t know what to put in your email newsletters? HubSpot picked 17 examples they think are awesome.

Facebook rapidly revamped & expanded its video chat option to compete with Zoom & Houseparty, called Messenger Rooms. Note that “Room calls are not end-to-end encrypted, but Facebook says it does not view or listen to calls.” The are also working on the ability to charge people to watch live streams.

Twitter had a good first quarter but the stock still fell because it does not look like they are recovering from the pandemic effects very quickly.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

As mentioned in my last edition, Google Shopping is now offering free listings on its US platform, and rolled out a bit early for some even though the start date was given as April 27. Your Etsy listings will not be shown in the free ads if you opt out of Etsy’s Offsite Ads program, and you are not allowed to add marketplace listings to GS yourself, but this may be something you are interested in for your website, if you sell to the US. Some tips on setting up Merchant accounts correctly for this here and here, and optimizing your listings here. If your standalone is on Shopify, they have instructions here.

As ad prices are dropping for some items on some platforms, it has become easier for small businesses to start campaigns, especially experienced online sellers who can now take advantage of the ecommerce boom. [I agree with this for the right types of items or service, but I don’t think it is going to work for everything.]

New to online advertising, and don’t know where to start? HubSpot has a good introductory overview here, with details on the main options available.

Google is offering ad credits to small & medium sized businesses as pandemic relief, starting in late May. Note that you need to have been running ads last year with Google to be eligible. .

Google Ad users will soon need to submit proof of identity & location, starting with US users. The move is to help prevent scammers and increase transparency. Early response to the announcement is mixed.

Facebook is no longer forcing advertisers to use its Campaign Budget Optimization, meaning businesses will continue to be able to set different budgets across all of their campaigns.

STATS, DATA, OTHER TRACKING

If you have an ecommerce site built with Wordpress, here’s how to track your email newsletter clicks through Google Analytics.

And for your ecommerce site, the best alerts to set up in GA.

Bing Webmaster Tools has a great feature that tracks traffic to connected accounts other than your website or blog - but Twitter has been removed from this list.

There are far more Instagram analytics apps than I thought.

ECOMMERCE NEWS, IDEAS, TRENDS

Many ecommerce platforms/website providers are being pressured to reduce the fake COVID-19 disinfectants on their sites, including eBay, Facebook, Shopify & Alibaba.

There is a new app that lets buyers shop with multiple businesses who run their sites through Shopify, called Shop. Among other things, it will feature businesses local to the user: “A recent survey of global consumers by Ernst & Young found that 34% of respondents are willing to pay more for local products amid the pandemic.”

Shopify’s stock is flying high right now, and it has become the second-most valuable company in Canada, in part due to the surge of sign ups after the start of the pandemic.

Since page loading speed is important to buyer conversions as well as SEO, if you have a Shopify site, you will want to read about which themes are the fastest & slowest to load. A few are ridiculously slow, & you will want to consider your goals if you are thinking of using them.

Jeff Bezos has moved back to managing Amazon operations due to the pandemic. “Bezos was also personally involved in Amazon’s decision to suspend third-party vendors from shipping non-essential items to Amazon’s warehouses, helping ease the load on workers so that they could more efficiently ship goods like baby products, groceries, pet supplies and personal care products. He also signed off on Amazon’s move to halt tactics it normally uses “to encourage customers to put more items in their shopping carts”.

Meanwhile, Amazon VP states that Amazon has done a lot for sellers during the pandemic, including suspending “repayment of all Amazon Lending loans for sellers in the United States and the United Kingdom until April 30.” I guess that is why their profit fell to only $2.5 billion in the first quarter of 2020 despite their gross sales being up 29% due to the pandemic buying.

Amazon’s pilot program for verifying new sellers by video calls is continuing; contrary to previous reports, they say they are not using facial-recognition technology, but they are checking photo ID against the video call.

eBay has extended its suspension of most seller performance standard rules until June 19 for sellers in the UK. They are also extending their free listing offers, and after banning mask sales are now apparently envying Etsy’s sales and are encouraging sellers to make fabric masks.They are also planning a way to confirm sales that involve local pickups [podcast & transcript].

eBay had lower 1st quarter results than they & others had predicted, so the stock went down. Here is the call transcript for those interested.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

The pandemic sales trends have switched from hoarding essentials to food & home comfort items. “As spring eased toward summer, cooking at home also began to include gardening. "We see continued growth in gardening," said Ventry. ... Growing herbs, he said, played well with the home cooking trend, too. "We saw similar trends from 2008 to 2010, during the recession."

Ecommerce sales are way up, perhaps 50% up in the US right now, and some of these people will continue their increased online shopping, so it is a good time to launch many types of new campaigns. (warnings - some “not safe for work” language)

HubSpot has been producing a weekly pandemic report on its customers core business stats, such as website traffic & sales rates. They speculate that we might be seeing a bit of an overall recovery as of last week.

MISCELLANEOUS

There are still more good work-from-home articles coming out that can also be relevant for those of us who have been doing this for a while now. Using a schedule to be more productive is a common topic. As is managing to be productive with kids around.

#SEO #search engine marketing #EtsyNews #statistics #Ecommerce #smallbiz #Onlinemarketing

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