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unofficialumsumbar · 3 years ago

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Milad ke-67 UM Sumbar

Amanat Penting Buya Shofwan Karim Dalam Milad Ke-67 UM Sumatera Barat

https://umsb.ac.id/upload/berita/amanat_PWM.jpg

Dokumentasi Oleh : Sandra Putra

Humas UM Sumatera Barat - Universitas Muhammadiyah (UM) Sumatera Barat rayakan Milad ke 67 tahun, di Convention Hall Dr. Ahmad Syafii Maarif, MA kampus I Padang, Rabu (30/11). Beberapa harapan dan pesan disampaikan Ketua Pimpinan Wilayah Muhammadiyah Provinsi Sumatera Barat, Buya Shofwan Karim dalam kegiatan ini.

Buya Shofwan Karim mengatakan Universitas Muhammadiyah Sumatera Barat adalah salah satu perguruan tinggi swasta tertua di Sumatera Barat yang telah berdiri sejak tanggal 18 November 1955. Cikal bakal Universitas Muhammadiyah Sumatera Barat dimulai dengan diselenggarakannya kuliah perdana untuk Fakultas Hukum dan Falsafah (kemudian menjadi Sekolah Tinggi Ushuluddin) di Padang Panjang, dengan mahasiswa angkatan pertamanya adalah utusan cabang dan daerah Muhammadiyah se-Sumatera Barat, dengan 5.120 mahasiswa, 12 Fakultas, 27 prodi, 45 doktor dan 2 guru besar.

Universitas Muhammadiyah Sumatera Barat saat ini memiliki kampus yang tersebar di 4 kota dalam Provinsi Sumatera Barat yakni kota Padang, kota Padang Panjang, kota Bukittinggi dan kota Payakumbuh.

Perguruan tinggi perlu mengembangkan pemikiran-pemikiran baru yang out of the box dan berbeda dengan tradisi keilmuan yang seringkali diredusir pengembangannya oleh individu tertentu yang malas belajar.

Hal ini akan mendorong transformasi perguruan tinggi sehingga program-program akademiknya mampu menghasilkan insan unggul dan berdaya saing global. Menurut Herry Suhardiyanto Mantan Rektor IPB (2015) Pribadi unggul dapat dilihat dari karakter yang memiliki lima filosofi dasar yaitu 1) memiliki kemampuan berpikir dan gemar menggali ilmu pengetahuan, 2) pandai mengambil hikmah, dan pelajaran dari setiap fenomena alam maupun sosial, 3) selalu berpegang teguh pada kebaikan dan keadilan, 4) memiliki pengetahuan luas, kritis dan teliti dalam menerima informasi, teori dan proporsional, 5) dan mampu mengedepankan kemaslahatan umat.

Dibalik itu, menurut Fathur Rokhman, Rektror UNES Semarang, (2022) mengutip Alvin Toffler dalam Power Shift (1990) manusia unggul digambarkan dalam pergeseran zaman dan bergesernya kriteria manusia unggul. Ada tiga periode besar perubahan manusia unggul. Pada periode pertama peradaban manusia, manusia unggul di identifikasi oleh kekuatan fisik, karena itulah, pemimpin kelompok hampir selalu yang terkuat kondisi tubuhnya.

Ketika manusia memasuki era pertanian, foedalisme, dan kemudian industri, sumber daya unggul di identifikasi oleh aksesnya terhadap alat-alat produksi. Pada periode ini, pemilik lahan dan pabrik menjadi SDM unggul dalam arti yang sebenarnya. Kriteria itu bergeser lagi ketika peradaban memasuki era informasi. Pada era ini, orang kuat adalah yang memiliki akses terhadap data. Inilah yang membuat dunia ini tidak lagi dikendalikan oleh para industriawan tradisional, melainkan oleh perusahaan-perusahaan teknologi berbasis data.Hipotesis ini terbukti hari ini.

Perusahaan seperti Google bukan hanya mengontrol akses pengetahuan kita, tetapi juga membentuk pandangan dunia (worldview) kita. Facebook dengan Metaversenya WA, Intagram dan medsos lainnya bukan hanya membentuk pola interaksi pengguna, tetapi juga membentuk nilai-nilai pemakainya. Begitu pula MNC Informasi Teknologi lainnya produk mereka membentuk selera kita. Apalagi dengan produk Artificial Inteligent (AI) lainnya.Lalu di mana letak AUM PTMA kita? UM Sumatera Barat salah satu dari 172 PTMA kita di Tanah Air yang sangat potensial.

Hari-hari belakangan ini menunjukkan sinar yang semakin cermerlang. Hampir dari segala sektor. Fisik, infrastruktur dan sarana prasarana, jumlah mahasiswa, dosen yang bergelar doctor, penerbitan, dosen yang meneliti, peringkat akademik, prestasi akademik dan kegiatan student need, student interest dan student welfare-nya semakin prestatif dan seterusnya, semua sangat menggembirakan. Lebih jauh silahkan klik searching google tentang prestasi dan posisi UM Sumatera Barat di antara ratusan Perguruan Tinggi Swasta di Sumbar. Akan tetapi tentu saja belum dan tidak akan memberikan kepuasan kepada kita. Pada saatnya bila lebel unggul kita sandang, upaya mempertahankan dan meningkatkannya nanti lebih hebat lagi.

Dalam kaitan itu, maka sebagaimana karakter lembaga, institusi, dan organisasi, bahkan negara, selalu ada dua pendulum. Yaitu pendulum satu yang kadang berlawanan dengan pendulum dua. Saya ingin menyebutnya sebagai cluster atau pihak yang loyal-progressive dan konstruktif sebagai pendulum satu. Dan cluster atau pihak yang loyal-krititikal konstruktif sebagai pendulum kedua.

Bahasa mudahnya, ada pihak yang loyal kepada lembaga dan pimpinan dengan bekerja keras dan konstruktif. Dibalik itu ada yang loyal kepada Lembaga dan pimpinan tetapi sangat kritis, tentu juga kontruktif. Cluster satu tadi biasanya mayoritas bekerja dalam diam. Cluster dua bekerja dalam hiruk pikuk ktitis dan vocal terhadap lembaga dan pimpinan.

Bagaimana menjaga keseimbangan kedua pendulum tadi untuk kemajuan UM Sumatera Barat? Semua bermitra dan berkolaborasi. Disitulah peranan Pimpinan UM dan BPH dengan bijak mempersuasi semua civitas akademika secara dinamis dan konstruktif untuk menjalankan dan mencapai tujuan pelaksanaan sesuai dengan VISI Menjadi Universitas unggul berbasis kearifan lokal dalam pembinaan IMTAQ dan pengembangan IPTEK untuk kesejahteraan umat.

“Selamat Milad 67 Tahun UM Sumatera Barat, semoga selalu diberkahi-Nya dan terus maju menjemput keunggulan,” tutup Shofwan Karim.

(RI)

#UMSumbar #umsumbar #muhammadiyah #shofwankarims

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memozing · 7 years ago

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How Machine Learning Will Change the World

Most of the people who are interested in Machine Learning do not actually understand what Machine Learning is and how it works. Here, MemoZing is happy to offer you correct insights about Machine Learning and how it is sure to change the world.

What is Machine Learning?

In the words of Arthur Samuel, Machine Learning is the “Field of study that gives computers the ability to learn without being explicitly programmed.”

Let’s take a look at a specific example. Consider that we have a Bipedal robot that we want to program in order to allow it to walk on its own. That’s something easy to do. However, if the Robot just does what it has been programmed to do, without introducing change to its walking performance, then we cannot say that this is an intelligent robot. On the other hand, if we embed an algorithm into the robot that allows it to learn from walking so to actually improve its walking skills and change with change, then we have a Robot that is intelligent and powered by Machine Learning.

Big Data, Data Science and Artificial Intelligence are involved in Machine Learning, which takes an ever-growing importance in today’s engineering departments across the world. The most common uses of Machine Learning are seen in web and mobile phone apps, which become more intelligent as you use them — meaning that they dynamically understand your mind, needs and expectations, and react to this, offering you results accordingly.

The steps of Machine learning

Machine Learning algorithms are divided into four categories:

1. Supervised Learning

A program is trained on some pre-determined datasets. Based on that training data, the program makes decisions, which are, in essence, what we call supervised learning. An everyday example of this is when a mail server decides whether something is spam or not, based on previous data. You didn’t realize it, but your e-mail is constantly working with supervised learning to help you keep spammy messages away.

2. Unsupervised Learning

Some data may be provided to the program in unsupervised learning. The program then decides to depend on the data, and it will divide different results into different categories. Think of it as if you are organizing a basket of fruits, and you put bananas with bananas and apples with apples. When a computer does this, it is undertaking Unsupervised Learning.

3. Semi-Supervised Learning

Semi-Supervised Learning is a combination of supervised and unsupervised learning, which, by now, are concepts that are already familiar to you.

4. Reinforcement Learning

This is basically how we humans (and all other animals) learn. We are trained in the same program that uses reinforcement learning to consolidate and expand knowledge.

Siri, Cortana and Facebook: Machine Learning on your Devices

Siri and Cortana work through Machine Learning. Facebook does too. After you upload an image to Facebook, it will automatically detect the person in the image. Basically, computers can find, isolate and categorize specific data from a pool of unspecific and un-organized data, and they get better at it as they keep performing repeated tasks that have mounting efficiency gains which would be impossible to obtain without Machine Learning.

“Equal to Ten Microsofts”

That’s what Bill Gates said — that a significant breakthrough in Machine Learning will equal having the input of ten Microsofts, a company that has changed the world through its software applications.

For now, Machine Learning is used by social media platforms, mobile devices, weather forecasting and many other important but relatively simple uses.

Now, imagine having computers analyzing data, inteligently using and improving algorithms, learning from experience, adapting to change and changing from the data that they collect, building predictive models and acting accordingly, and applying this dynamic process to data mining, natural language processing, image recognition, expert systems, computer science and artificial intelligence.

The truly revolutionary applications of Machine Learning in medicine, science and technology can forever change the world as we know it.

The Importance of Machine Learning

No matter where you go, the future involves Machine Learning. As self-driving cars become increasingly closer to our lives, the importance of Machine Learning is becoming truly vital. After all, imagine having thousands of self-driving cars on the road, transporting people and having to see, stop and let pedestrians cross the street, while also seeing and reacting to traffic lights, regulations and unpextected events.

This is a situation in which far too many moving parts are involved, so self-driving cars can only become truly safe and efficient ways of transportation if they have Machine Learning embedded into their systems.

This same principle will be applied to the health industry, the food industry, and to so many other fields that will make life safer, smarter and better in ways that are hard to describe today. In fact, despite all the evidence before our eyes, we still think that a world where robots are pervasive in our society is the kind of material that only inspires science fiction movies.

So, How will Machine Learning help to build my career?

In many ways, actually, and we would dare to say that, as a professional or business owner, you can’t afford to ignore Machine Learning.

You see, if you are a doctor, you can use Machine Learning (along with Data Science and a little bit of Natural Language Processing or Natural Language Understanding) to develop an artificial brain. This will allow you to identify and study disease symptoms and causes in a way that will make preventing and curing diseases far easier and more effective than the methods that we have available today.

If you are a computer science expert, you should learn Machine Learning and do a lot of work in the field of Artificial Intelligence. You can start your own company building applications to make people’s lives better, or you can be hired by giants that use Machine Learning, such as Google, YouTube, Facebook, and others.

The same applies to so many other professions, which means that becoming familiar with Machine Learning is the best decision that you can make in this field.

Google has many tutorials on Machine Learning, namely the Machine Learning Recipes, and most of the resources that Google uses for this are open source. This means that there is no excuse to be left out of the progress that will inevitably occur. On the contrary, you have a unique chance of securing a special edge that comes through learning about Machine Learning.

At MemoZing, we are happy to offer you the insights that you have just read. In our e-learning platform, in fact, we will use Machine Learning to make the e-learning experience of our users more efficient. Also, since it will be open to teachers and mentors from across the world, chances are that, once it goes live, it will have Machine Learning e-courses that you can take.

By the way, if you want to take this opportunity to have access to the revolutionary e-learning platform that will make education easy, efficient and affordable, just click here to join our IndieGogo pre-launch.

#Machine Learning #artificial intelligence #e-learning

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aksru · 5 years ago

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Trends for 2021: reports, sources

Digital Marketing Trends for 2021 through a crosscheck of relevant reports from the industry.

If you want to shape and look into the future, you need to know and understand the signals and trends surrounding us already "in-the-now", the near future and a bit more distant one.

Which trends will surround us in 2021?

Looking into tomorrow's (working) world and technologies in use, that are not just “buzzwords” anymore (artificial intelligence, autonomous systems and robotics...).

Cross-check and aggregation of different trend reports to help you navigate and follow the ones that are most relevant for your area of interest. The list will evolve and be updated through time - so you are welcome to add yours - since, sharing is caring.

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*Posodobljeno tudi za potrebe navedbe Virov uporabljenih v članku za Marketing Magazin, Maj, 2021.

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Marketing

CMO Predictions:

https://www.pancommunications.com/insights/2021-cmo-predictions-empathy-creativity-and-connectivity-will-ignite-purpose-driven-experiences/

https://www.socialmediatoday.com/news/17-cmo-predictions-for-2021-infographic/591759

Eurobest 2020: Evolving Trends Report:

https://info.canneslions.com/eurobest-2020/evolving-trends-report

Make marketing that matters in 2021:

https://www.marketo.com/infographics/marketing-predictions-2020-and-beyond/

https://www.marketo.com/webinars/the-new-trends-in-customer-engagement/

https://www.marketo.com/cheat-sheets/three-digital-marketing-predictions-for-2021-and-beyond/

https://engage.marketo.com/The_Toolkit_EN_01FormPage.html

Global Ad Trends: The State of the Industry 2020/21:

https://lp.warc.com/global-ad-trends-state-of-the-industry-2020-2021

https://wa.campaignbrief.com/63bn-removed-from-the-global-advertising-market-in-2020-due-to-the-impact-of-covid-19-recovery-will-take-at-least-two-years-2/

https://lp.warc.com/marketers-toolkit-2021-download.html

https://lp.warc.com/WARC-Talks-Marketers-Toolkit-2021-recording.html

Marketing Week

https://www.marketingweek.com/?s=trends+2021

https://www.marketingweek.com/doing-a-ritson-looking-back-2020-your-marketing-week/

https://www.marketingweek.com/new-rules-social-media-marketing-2021/

Mediapost

https://www.mediapost.com/publications/article/358604/rise-of-the-underdog-marketing-trends-to-watch-in.html

Campaign

https://www.campaignlive.co.uk/article/brands-businesses-expect-2021/1701338

https://www.campaignlive.co.uk/article/five-trends-set-drive-brand-experiences-2021/1704373

https://www.campaignlive.co.uk/year_ahead

https://www.campaignlive.com/article/year-ahead-cultural-trends-dealing-new-normal/1702602

https://www.campaignlive.com/article/seven-trends-drive-uk-ad-industry-forwards-2021/1705304

https://www.campaignlive.co.uk/article/6-ways-improve-digital-marketing-2021/1705794

https://www.campaignlive.com/article/year-ahead-adtech-identity-efficiency-ott/1704033

Ipsos Global Trends 2020

https://www.ipsosglobaltrends.com/covid-19/

https://www.ipsosglobaltrends.com/category/signals/

https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-02/ipsos-global-trends-2020-understanding-complexity.pdf

TechCrunch: VC preditctions

https://techcrunch.com/2021/01/26/9-vcs-say-interactivity-regulation-and-independent-creators-will-reshape-digital-media-in-2021/

Interbrand

https://interbrand.com/best-brands/

https://interbrand.com/thinking/the-trends-view-technology-and-the-future-of-brands/

https://interbrand.com/thinking/the-customer-view-what-ces-2021-means/

https://interbrand.com/thinking/the-interbrand-view-a-dramatic-shift-to-a-new-reality/

Technology

Trendone: https://www.trendone.com/30k

The Future of Innovation and 21 Trends for 2021

20 Trends & Insights: HERE

2021 Trend Report (100 Trends & Insights): HERE

Innovationsklima 2020+

Musk's 8 industries:

https://www.cbinsights.com/research/report/elon-musk-companies-disruption

State of AI Report 2020: https://www.stateof.ai/

Predpisi o umetni inteligenci: kaj hoče Evropski parlament? https://ai4si.gzs.si/b/predpisi-o-umetni-inteligenci-kaj-hoce-evropski-parlament

European tech

https://2020.stateofeuropeantech.com/

https://2020.stateofeuropeantech.com/chapter/state-european-tech-2020/

https://www.merkleinc.com/thought-leadership/consumer-experience-sentiment-report

https://www.creatio.com/page/ebook/8-tech-trends-2020

CbInsights

https://www.cbinsights.com/research/report/industries-tech-shaping-world-post-covid/

https://events.cbinsights.com/future-of-fintech/

https://www.cbinsights.com/reports/CB-Insights_Fintech-Report-Q1-2020.pdf

https://www.forbes.com/sites/bernardmarr/2020/04/20/these-25-technology-trends-will-define-the-next-decade/?sh=69ba2e2829e3

https://a16z.com/2020/12/31/tech-news-trends-explained-16-minutes-2020/

https://www.gartner.com/smarterwithgartner/gartner-top-10-strategic-technology-trends-for-2020/

Data

WFA: https://wfanet.org/outlook & https://wfanet.org/tools/digital-media-benchmark

The Trade Desk & Kantar: Future of TV: 180 million viewers in ASEAN watch OTT content : https://www.contentgrip.com/report-future-of-tv-ott-southeast-asia/

https://www.mmaglobal.com/apac/news/global-survey-287000-mobile-users-reveals-its-time-change-way-digital-marketing-done-data

https://www.smashingmagazine.com/2021/03/mobile-app-web-testing/

datareportal: https://datareportal.com/global-digital-overview

AppAnnie: https://www.appannie.com/en/go/state-of-mobile-2021

eCOM

Retail Tech 100: The Tech Innovators Transforming Retail:

https://www.cbinsights.com/research/report/retail-technology-startups

integer

https://integer.com/shopper_culture/next-normal-edition-3/

https://integer.com/shopper_culture/next-normal-edition-2/

https://integer.com/shopper_culture/next-normal-edition-1/

Facebook Report: The future of shopping has come early: Perspectives from the industry

https://www.facebook.com/business/news/insights/the-future-of-shopping-has-come-early-perspectives-from-the-industry

https://scontent.flju1-1.fna.fbcdn.net/v/t39.8562-6/10000000_665633010801289_3242362660635079755_n.pdf/FBIQ_The_Future_Of_Shopping_Has_Come_Early_Report.pdf

Facebook IQ: 5 Global Shifts Shaping the Future Now

https://www.facebook.com/business/news/insights/5-global-shifts-shaping-the-future-now

https://www.facebook.com/photo/?fbid=3944680198875446&set=gm.1087989201606596

https://www.zdnet.com/article/2021-is-the-year-ar-commerce-becomes-an-actual-reality/

https://www.wix.com/ecommerce/end-of-year-report

https://www.insider-trends.com/retail-trends-retail-innovation/

https://www.insider-trends.com/the-best-of-insider-trends-2020/

https://www.socialmediatoday.com/news/the-rise-of-social-commerce-infographic/598525/

https://imotions.com/blog/whats-in-store-for-2021-the-human-experience/

Social media

Hootsuite

https://www.hootsuite.com/research/social-trends

https://www.hootsuite.com/pages/social-trends-2021

GlobalWebIndex 2021.

https://www.globalwebindex.com/reports/social

https://www.globalwebindex.com/reports/trends-2021

We Are Social

https://wearesocial.com/digital-2021

https://wearesocial.com/blog/2021/01/digital-2021-the-latest-insights-into-the-state-of-digital

Socialbakers

https://www.socialbakers.com/blog/social-media-trends-report-q4-2020

https://www.socialbakers.com/blog/21-data-points-for-2021

https://www.socialbakers.com/statistics/reports/industry

https://www.facebook.com/socialbakers/photos/a.204223294743/10159330130324744/

https://www.socialbakers.com/blog/social-media-trends-report-q4-2020

https://www.socialbakers.com/blog/instagram-vs-facebook-advertising-differences-and-best-practices

SocialMediaToday

https://www.socialmediatoday.com/news/10-social-media-trends-that-every-marketer-should-know-in-2021-infographic/593528/

https://www.socialmediatoday.com/news/facebooks-daily-active-usage-has-stalled-in-the-us-a-sign-of-concern-for/594253

https://www.socialmediatoday.com/news/web-design-trends-and-statistics-2021-infographic/593965

https://www.socialmediatoday.com/news/insights-from-22-million-business-posts-on-social-media-in-2020-infographi/594648

https://www.socialmediatoday.com/news/25-predictions-for-social-media-marketing-in-2021/589785/

https://www.socialmediatoday.com/news/10-facebook-trends-you-need-to-know-in-2021-infographic/589519

https://www.socialmediatoday.com/news/7-digital-marketing-trends-of-focus-for-2021/592857

https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-gaming-trends-and-marketing-opportunities/593096

https://www.socialmediatoday.com/news/new-data-reveals-the-latest-social-media-usage-trends-including-the-rise-o/598013/

https://www.socialmediatoday.com/news/gen-z-and-millennial-social-consumer-habits-infographic/596410

https://www.socialmediatoday.com/news/new-data-reveals-the-latest-social-media-usage-trends-including-the-rise-o/598013/

oberlo

https://www.oberlo.com/blog/social-media-trends

https://www.oberlo.com/blog/facebook-trends

https://www.socialinsider.io/blog/social-media-industry-benchmarks/

sproutsocial

https://sproutsocial.com/insights/data/index/

https://sproutsocial.com/insights/data/social-media-connection/

Hubspot

https://www.hubspot.com/state-of-marketing

https://cdn2.hubspot.net/hubfs/53/tools/state-of-marketing/PDFs/Not%20Another%20State%20of%20Marketing%20Report%20-%20Web%20Version.pdf

talkwalker

https://www.talkwalker.com/social-media-trends

https://www.talkwalker.com/resource/report/social-trends-talkwalker-final.pdf

https://www.talkwalker.com/publications

https://www.drift.com/insider/learn/books-reports/conversational-marketing-trends/

Deloitte

https://www.linkedin.com/posts/deloitte-slovenia_deloitte-v-lu%C4%8Di-covid-19-dvakrat-ve%C4%8D-vodij-activity-6755421991802589184-FGIk

https://www2.deloitte.com/si/sl/pages/press/articles/2021-global-human-capital-trends-report.html/

https://www.linkedin.com/pulse/20-big-ideas-shape-world-2021-siobhan-morrin/

https://www.digitaltrends.com/news/ces-2021-what-to-expect-microled-galaxy-s21-laptops/

https://www.sportico.com/business/media/2020/televised-sports-changed-2020-tech-media-trends-1234619330/

https://www.bain.com/insights/ten-technology-trends-moving-into-2021/

https://sportandentertainment.mcsaatchi.com/the-reset/new-media-world/

https://stories.platformdesigntoolkit.com/best-of-2020-c1cacb43177e

Snapchat: https://www.socialmediatoday.com/news/snapchat-shares-new-research-into-how-gen-z-will-shape-future-market-trends/596502/

TikTok: https://pages.conviva.com/rs/138-XJA-134/images/RPT_Conviva_2021_TikTok_Strategy_Benchmark_Guide.pdf

Mediabuy

PubMatic Quarterly Mobile Index (QMI) Q2 2020: https://pubmatic.com/reports/pubmatic-quarterly-mobile-index-qmi-q2-2020/

Magna: https://magnaglobal.com/magna-advertising-forecasts-december-2020/

Video:https://www.spotx.tv/press-release/spotx-releases-2021-global-trends-report-for-video-advertising/

Podcasts: https://www.niemanlab.org/2020/11/daily-news-podcasts-are-punching-well-above-their-weight-with-audienceshttps://www.edisonresearch.com/podcast-research/

Newsletter: https://www.newyorker.com/magazine/2021/01/04/is-substack-the-media-future-we-want

OOH in 2021: https://www.clickz.com/ooh-in-2021-applying-frontier-thinking-to-a-new-world/264875

Socio-cultural trends: https://www.trendsactive.com/trendmodel/trends/

Native advertising - Outbrain

https://www.outbrain.com/blog/5-digital-marketing-trends-that-are-changing-the-way-advertisers-buy-media/

https://www.thedrum.com/news/2021/02/04/outbrain-unveil-re-imagining-native-advertising-the-post-pandemic-future

axios

https://www.axios.com/newsletters/axios-media-trends

https://www.axios.com/social-media-companies-look-same-tiktok-stories-snapchat-spotlight-2dd1da51-cf45-4f6b-a0ab-0db79f6b7793.html

https://knightcolumbia.org/content/top-100-the-most-popular-social-media-platforms-and-what-they-can-teach-us

IAB

https://iabeurope.eu/knowledge-hub/iab-europe-attitudes-to-programmatic-advertising-report-2020/

https://iabeurope.eu/knowledge-hub/the-programmatic-advertising-spend-report-2019/

https://iabeurope.eu/all-news/iab-europe-releases-new-programmatic-advertising-research-to-reveal-market-size-drivers-and-barriers/

IAB Europe Economic Trends Forum - 2021 Outlook: https://www.youtube.com/watch?v=P9fwHD4rMFY

B2B & influencer marketing

https://www.marketingprofs.com/articles/2021/44206/whats-ahead-for-b2b-marketing-in-2021-four-areas-to-focus-on

https://www.okta.com/businesses-at-work/2021/

https://influencermarketinghub.com/influencer-marketing-benchmark-report-2020/

https://www.toprankblog.com/2021/02/b2b-influencer-optimized-content

https://www.contentcal.io/blog/content-marketing-best-practices-2021/

https://www.toprankblog.com/2020/11/b2b-influencer-marketing-predictions-2021/

https://content.marketresearch.com/market-research-resources

https://www.socialmediatoday.com/news/facebook-outlines-the-future-of-ar-and-plans-for-the-next-stage-of-computi/596500/

https://www.socialmediatoday.com/news/facebook-announces-new-advances-in-vr-and-ar-including-ar-glasses-coming-n/585367/

https://tech.fb.com/inside-facebook-reality-labs-the-next-era-of-human-computer-interaction/

Future of message apps

https://bigtechnology.substack.com/p/predicting-the-future-of-messaging

Chatbots

https://readwrite.com/2021/03/05/do-people-prefer-chatbots-or-humans-it-depends

Gaming

https://www.fastcompany.com/90600063/sony-microsoft-most-innovative-companies-2021

CX/UX/Design

https://trends.uxdesign.cc/

https://cx.report/2020-cxreport/live/

Adobe

https://www.adobe.com/uk/offer/digital-trends-2021.html

https://www.adobe.com/content/dam/www/us/en/offer/digital-trends-2021-core/digital-trends-2021-full-report-EN.pdf

https://blog.adobe.com/en/publish/2021/02/02/adobe-econsultancy-digital-trends-report.html#gs.shhpdk

SocialMediaToday

https://www.socialmediatoday.com/news/web-design-trends-and-statistics-2021-infographic/593965

https://www.socialmediatoday.com/news/11-graphic-design-trends-for-2021-infographic/589518

https://www.abstract.design/state-of-design

https://www.shutterstock.com/blog/trends/color-trends

https://99designs.com.au/blog/trends/graphic-design-trends/

https://www.merkleinc.com/thought-leadership/consumer-experience-sentiment-report

https://www.socialbakers.com/blog/cx-stats-trends

https://www.uberbrands.consulting/blog

Celtra report

https://www.celtra.com/insights/blog/2020-creative-trends-for-marketers/

https://docs.google.com/presentation/d/19wsHI5k8uE0OajI7LlYfzw7nIlucMPTzMynd5JUFLqA/edit#slide=id.g6ca2cad2a6_0_0

Devices & OS-usage & Smartphone Market shares

https://www.gartner.com/en/newsroom/press-releases/2020-11-30-smartphone-market-share-3q20

https://hostingfacts.com/internet-facts-stats/#mobile-internet-stats

https://blog.apptopia.com/

https://blog.apptopia.com/robinhood-now-has-more-mobile-monthly-active-users-than-the-top-legacy-providers-combined

https://clario.co/blog/columns/which-company-uses-most-data/

https://www.adjust.com/resources/ebooks/app-trends-2020-v2/

https://www.appannie.com/en/insights/market-data/state-of-mobile-2020-infographic/

https://www.emarketer.com/content/average-us-time-spent-with-mobile-in-2019-has-increased

https://www.appannie.com/en/go/state-of-mobile-2021/

https://gs.statcounter.com/vendor-market-share/mobile/

https://www.pewinternet.org/

https://www.wareable.com/wearable-tech/wareable-tech-awards-2020-winners-8190

COVID & Changes in consumer behavior

https://www.cushmanwakefield.com/en/japan/insights/global-office-impact-study-and-recovery-timing-report

https://www.cmbinfo.com/assets/Consumer-Sentiment-Around-COVID-19_W2.pdf

https://www.mytotalretail.com/article/what-do-consumers-want-from-stores-in-the-covid-19-era-safety-convenience-and-a-sense-of-community/

https://www.capgemini.com/research/the-consumer-and-covid-19/

https://www.ogilvy.com/ideas/how-diversifying-channels-can-help-retailers-consumer-goods-brands-survive-covid-19

https://techcrunch.com/2020/01/15/app-stores-saw-record-204-billion-app-downloads-in-2019-consumer-spend-of-120-billion/

https://www.fastcompany.com/90547627/how-covid-19-created-a-new-kind-of-consumer-in-just-90-days

https://www.adleaks.com/consumer-behavior-in-2020

https://www.wsj.com/articles/how-covid-19-could-change-workplace-technology-11605708627

https://ec.europa.eu/eurostat/web/main/data/metadata/covid-19-support-for-statisticians

https://www.weforum.org/agenda/2020/11/heres-how-technology-has-changed-and-changed-us-over-the-past-20-years

https://newconsumer.com/2020/12/introducing-consumer-trends-2021/

https://www.facebook.com/business/news/insights/setting-yourself-up-for-marketing-success-in-2021

https://hbr.org/2021/02/advertisers-skip-the-platitudes-in-2021

https://www.fastcompany.com/90593602/i-spoke-to-99-big-thinkers-about-what-our-world-after-coronavirus-might-look-like-this-is-what-i-learned

https://www.axios.com/creators-income-revenue-snapchat-cameo-substack-66457b1b-a9ab-4065-b0c6-58baa81edec4.html

https://thehustle.co/06042020-trends-predictions/

https://www.clickz.com/d2c-brands-how-to-sustain-explosive-growth-beyond-the-pandemic/264872/

https://ogury.com/resources/reality-report/

https://insites-consulting.com/blog/post-covid-consumer-trends-in-travel-tourism

https://catalyst.iabc.com/Innovation/Innovation-Article/the-future-of-communications-6-trends-to-watch

https://www.edelman.com/trust/2020-trust-barometer

Futurists: Brian Solis

https://www.telusinternational.com/articles/resources/podcast-gen-n-novel-economy

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/retailers-as-experience-designers-brian-solis-on-shopping-in-2030

How Innovation Is Changing Course - and Why It’s More Important Than Ever: https://app.box.com/s/i542vyjbhr5dm5zovn6fpbk0hvkhvu0a

WorldWide General/Global research & changes in consumer behaviour

Forrester Research

https://go.forrester.com/predictions-2021/

https://go.forrester.com/europe-predictions-2021/

Gartner

https://blogs.gartner.com/smarterwithgartner/category/it/trends/

https://www.gartner.com/smarterwithgartner/gartner-top-10-strategic-predictions-for-2021-and-beyond/

https://www.gartner.com/smarterwithgartner/gartner-top-strategic-technology-trends-for-2021/

https://www.gartner.com/smarterwithgartner/5-emerging-technologies-explained-by-gartner-experts/

https://www.gartner.com/smarterwithgartner/gartner-predicts-the-future-of-supply-chain-technology/

Deloitte

https://www2.deloitte.com/us/en/insights.html?icid=bottom_insights

https://www2.deloitte.com/us/en/pages/consumer-business/articles/beyond-trends-retail-volatility-index.html

https://www2.deloitte.com/us/en/insights/industry/retail-distribution/retail-and-consumer-products-predictions.html

Forrester

https://www.forrester.com/fn/3NQ4IKABPkktSrBe9n2Gff?utm_source=fn_predictions_lp

https://go.forrester.com/predictions-2021/

https://go.forrester.com/wp-content/uploads/2020/10/Forrester_Predictions_2021.pdf

https://go.forrester.com/blogs/b2b-sales-predictions-2021/

Economist (Insights from “The World in” / “The World Ahead” / “The World if”)

https://www.economist.com/the-world-in-2021

https://www.economist.com/the-world-ahead/2020/11/16/ten-trends-to-watch-in-the-coming-year

https://www.economist.com/the-world-ahead/2020/11/16/new-technological-behaviours-will-outlast-the-pandemic

PWC

https://www.pwc.com/us/en/library/covid-19.html

https://www.pwc.com/us/en/services/consulting/library/artificial-intelligence-predictions-2021/no-uncertainty-here.html

https://www.pwc.com/us/en/library.html

https://kenshoo.com/reports-and-whitepapers/https://kenshoo.com/blog/

https://www.esomar.org/knowledge-center/knowledge-overview

https://www.nielsen.com/us/en/insights/report/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19

https://www.accenture.com/us-en/insights/consumer-goods-services/coronavirus-consumer-behavior-research

https://www.forbes.com/sites/bernardmarr/2020

https://www.edelman.com/research/brand-trust-2021

Slovenia

IAB Slovenia

https://www.iab.si/novice/2020/12/561-Kateri-trendi-bodo-krojili-prihodnost-digitalnega-marketinga

Red Orbit

https://www.red-orbit.si/blog/5-korakov-do-uspeha-na-digitalu-v-letu-2021

https://www.red-orbit.si/blog/kaj-prinasa-vsebinski-marketing-v-letu-2021

Httpool

https://www.httpool.com/insights-case-studies/

Iprom

https://iprom.si/blog/nejc-lepen-za-delo-letalisce-kot-digitalna-oglasevalska-krajina/

https://iprom.si/blog/zascita-in-varnost-blagovne-znamke-kot-pomembni-prednostni-prikazanega-oglasevanja-v-casu-epidemije/

https://iprom.si/blog/andrej-ivanec-za-marketing-magazin-17-odstotkov-vec-sredstev-za-digitalno-oglasevanje/

https://iprom.si/raziskava-iproma-in-valicona-nakupna-pot-v-novi-resnicnosti-spremenjena-in-mocno-odvisna-od-interneta/

https://iprom.si/blog/leon-brencic-za-instore-nakupna-pot-v-novi-resnicnosti-spremenjena-in-mocno-odvisna-od-spleta/

https://iprom.si/raziskava-iproma-in-valicona-v-sloveniji-tudi-v-letosnjem-letu-najvec-medijskih-sredstev-namenjenih-prikaznemu-oglasevanju/

https://iprom.si/blog/oglasevanje-na-osnovi-podatkov-analiza-prodajnih-podatkov-in-taktike-digitalnega-oglasevanja-ki-neposredno-pospesujejo-prodajo-4-del

https://iprom.si/blog/kateri-trendi-bodo-prevladovali-v-digitalnem-oglasevanju-v-2021/

https://iprom.si/blog/slaven-petrovic-za-finance-videooglasevanje-postaja-eden-glavnih-digitalnih-trendov-2/

Actuado

https://blog.actuado.com/inbound-2020-drzni-nasveti-za-email-marketing-v-izrednih-razmerah

Get Interactive

https://www.get-interactive.eu/5-trendov-za-letosnjo-praznicno-oglasevalsko-sezono/

https://www.get-interactive.eu/spletni-video-trendi-v-letu-2020-in-kateri-od-njih-se-bodo-obdrzali/

https://www.get-interactive.eu/pomeni-ukinitev-piskotkov-konec-digitalnega-oglasevanja

https://www.marketingmagazin.si/aktualno/trendi-2021-vse-poti-vodijo-k-5g

Shopper's Mind

https://smind.si/vsebine/e-commerce-trendi/

https://smind.si/vsebine/ecommerce-analize/

https://smind.si/kaj-slovenci-najvec-kupovali-v-letu-2020/

https://smind.si/masterindex-raziskava-kaksni-trendi-nakupovalne-navade-slovencev/

Raziskave trga

https://www.mediana.si/dobra-novica-za-zivila-slovenskega-porekla-po-njih-sedaj-posega-kar-petina-drzavljanov-vec/

https://www.mastercard.si/sl-si/vision/who-we-are/news/Masterindex2020-research.html

https://www.mastercard.si/sl-si/business/overview/covid19-response.html

http://tehnologije.ijs.si/

Statistični urad RS

https://www.stat.si/StatWeb/News/Index/9191

https://napoleoncat.com/stats/social-media-users-in-slovenia/2021/01

Računalniške novice

https://www.racunalniske-novice.com/novice/dogodki-in-obvestila/xiaomi-prehitel-apple-v-prodaji-pametnih-telefonov.html

https://www.racunalniske-novice.com/novice/dogodki-in-obvestila/najboljse-nosljive-naprave-leta-2020-tukaj-so-vsi-zmagovalci.html

Lists of “Best of/in______ 2020″ as a signal to trend also further in 2021?

YouTube: https://blog.youtube/culture-and-trends/2020-top-trending-youtube-videos-creators/ & https://www.youtube.com/trends/report/

WFA Global Marketer of The Year 2020: https://wfanet.org/leadership/global-marketer-of-the-year/overview

Ipsos MORI End of Year Review of 2020

https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-12/lives-disrupted-2020-in-review.pdf

https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-12/ipsos-year-in-review-2020-infographic.pdf

Google Year in Search 2020

https://youtu.be/rokGy0huYEA

https://www.reddit.com/r/dataisbeautiful/comments/kdhjpn/oc_google_year_in_search_2020_top_search_terms

Social media moments

https://later.com/blog/social-media-moments-2020/

https://www.trustinsights.ai/?s=12+Days+of+Data+2020

https://fortune.com/rankings/

https://www.scientificamerican.com/podcast/episode/2020s-top-10-tech-innovations

https://www.weforum.org/agenda/2020/12/2020-year-review-world-vs-virus-podcast

https://www.marketplacepulse.com/marketplaces-year-in-review-2020

Top 50 Websites: https://www.socialmediatoday.com/news/the-worlds-top-50-websites-how-does-your-site-traffic-compare-infograph/597068/

#trends #digital #marketing #advertising #technology #future #futurist #reports #media #mediabuy #edgetetechnology #CIO #CMO #agency #advertiser #DigitalTransformation #platforms

0 notes

theapprof · 5 years ago

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Desirable Difficulty | More Web Meeting Skills | TAPP 78

Students want things easy. We often make it hard for them. Host Kevin Patton discusses desirable difficulty and contrasts it with undesirable difficulty. Did you know that healthy human cells have little sections of 4-stranded DNA? We can be better in our web meeting skills. And don't forget our new online community of anatomy & physiology faculty!

00:46 | G4 DNA

05:58 | Sponsored by AAA

06:38 | Even More Web Meeting Ideas

18:55 | Sponsored by HAPI

19:55 | Desirable Difficulty

35:35 | Sponsored by HAPS

36:26 | Our New Online Community

39:54 | Staying Connected

If you cannot see or activate the audio player click here. Please take the anonymous survey: theAPprofessor.org/survey Questions & Feedback: 1-833-LION-DEN (1-833-546-6336) Follow The A&P Professor on Twitter, Facebook, Blogger, Nuzzel, Tumblr, or Instagram!

There are no secrets to success. It is the result of preparation, hard work, and learning from failure. (Colin Powell)

G4 DNA

5 minutes

Oh come on? Is there really a quadruple-strand DNA in our normal, healthy cells? Or is that only in space aliens? Or zombies?

Quadruple-stranded DNA seen in healthy human cells for the first time (news summary of the discovery) my-ap.us/2RXp7Vt

Single-molecule visualization of DNA G-quadruplex formation in live cells (journal article in Nature Chemistry) my-ap.us/2EwXr6O

Image: G-quadruplex by Julian Huppert my-ap.us/3i70AIv

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schwartzpedro-blog · 5 years ago

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Fuck Brazil

Fuck England

Fuck Israel

Fuck Nintendo

Fuck Microsoft

Fuck Sony

Fuck Ubisoft

Fuck Hasbro

Fuck Bandai

Fuck the Dollar

Fuck the Pound

Fuck the Real

Fuck the massive unemployment

Fuck issues

Fuck Disney

Fuck EA

Fuck Warner Bros

Fuck Daban

Fuck Wish

Fuck Aliexpress

Fuck Shoppee

Fuck Amazon

Fuck Ebay

Fuck MercadoLivre

Fuck Wizards of the Coast

Fuck Magic the Gathering

Fuck unregulated capitalism

Fuck communism

Fuck facism

Fuck shitty salaries

Fuck goverment offices that refuse to work

Fuck the deluge of stuff that I’ll never be able to keep up

Fuck exclusivity

Fuck pre-orders

Fuck FOMO

Fuck lootboxes

Fuck mystery boxes

Fuck color variants

Fuck racism

Fuck equality

Fuck SJWs

Fuck internet nazis

Fuck bootlegs

Fuck special editions

Fuck originals

Fuck third parties

Fuck fourth parties

Fuck political parties

Fuck toys

Fuck collectibles

Fuck video-games

Fuck Hobbies

Fuck Ninja Turtles

Fuck Star Wars

Fuck Transformers

Fuck G.I Joe

Fuck RPG

Fuck Orkut

Fuck Facebook

Fuck MSN

Fuck ICQ

Fuck Music

Fuck consumerism

Fuck lack of material goods

Fuck lack of fun

Fuck lack of studie

Fuck lack of practices

Fuck religion

Fuck atheism

Fuck Reform Jews

Fuck Chabad

Fuck the Hassidim

Fuck Weed

Fuck Drugs

Fuck Alcohol

Fuck Sobriety

Fuck Netflix

Fuck Limewire

Fuck Kazaa

Fuck Piracy

Fuck charging exorbitant prices for media

Fuck multimedia storytelling

Fuck keeping content hostage

Fuck streaming services

Fuck piracy

Fuck the law

Fuck anarchism

Fuck communism

Fuck capitalism

Fuck the market

Fuck the goverment

Fuck algorithmic selection of content

Fuck the Facebook Marketplace

Fuck stealing my information

Fuck disjointed ads on my facebook wall

Fuck recommended ads

Fuck Youtube

Fuck Artificial Inteligence

Fuck Customer Service

Fuck Phone Sales

Fuck Translation

Fuck Chaos

Fuck Routine

Fuck the artists

Fuck the intelectuals

Fuck the teachers

Fuck the Students

Fuck the school system

Fuck the academic system

Fuck the music system

Fuck the video system

Fuck the nervous system

Fuck Instagram

Fuck corporate social media profiles

Fuck fake profiles

Fuck fake people

Fuck liers

Fuck cheaters

Fuck tagging shit

Fuck NOT tagging shit

Fuck data privacy laws that wont work

Fuck data breaches and hacks

Fuck MAGA

Fuck Brexit

Fuck Bolsonaro

Fuck Lula

Fuck Dilma

Fuck Temer

Fuck Trump

Fuck Boris Johnson

Fuck Bibi

Fuck Naftali Bennet

Fuck the post service

Fuck the japanese post service

Fuck China

Fuck the chinese post service

Fuck imports

Fuck Flippers

Fuck Scalpers

Fuck Collectors that re-sell for WAY MORE than they should

Fuck the Politicians who tricked and cheated on us

Fuck the Goverments who sit and fed on the dead of the 64 Dictatorship

Fuck the torture chamber

Fuck MR8

Fuck the 64 Goverment

Fuck DOPS

Fuck useless History degree

Fuck the Left

Fuck the Right

Fuck the Centrists

Fuck the Liberals

Fuck the ANCAPS

Fuck Objectivists

Fuck the Nihilist

Fuck Zionism

Fuck anti-semitism

Fuck the arabs

Fuck COVID-19

Fuck Corona

Fuck the Goverments that turned A GLOBAL PANDEMIC into a political tool

And fuck YOU

For breaking my heart

For giving me this sense of hopelesness

Because now its all I have left

Fuck you for taking my joy away from me

0 notes

startearning · 6 years ago

Photo

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twistarticle · 6 years ago

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Facebook builds AI tool to fox facial recognition systems

San Francisco, Oct 26 (IANS) Facebook’s artificial intelligence (AI) research team has developed a tool that tricks the facial recognition system to wrongly identify a person in a video, the media reported.

The “de-identification” system, which also works in live videos, uses machine learning to change key facial features of a subject in a video, according to a report in VentureBeat on Friday.

“F…

View On WordPress

#conference on computer vision #face identification #facebook ai to facial recognition system #facebook artificial inteligence research team

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vennomax · 8 years ago

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Facebook turns to AI to help prevent suicides

New Post has been published on http://www.vennomax.com/technology/facebook-turns-to-ai-to-help-prevent-suicides/

Facebook turns to AI to help prevent suicides

Facebook is turning to artificial intelligence to detect if someone might be contemplating suicide.

The social media giant already has mechanisms for flagging posts from people thinking about harming themselves. The new feature is intended to detect such posts before anyone reports them.

CBS Philadelphia reports the AI tools use pattern recognition to identify signals, like comments asking if someone is OK. The Facebook team will then be alerted and will work to quickly get the person help.

The company is also using AI to prioritize the order that flagged posts are sent to its human moderators so they can quickly alert local authorities.

“In the last month alone, these AI tools have helped us connect with first respondents quickly more than 100 times,” CEO Mark Zuckerberg said in a Facebook post Monday. “With all the fear about how AI may be harmful in the future, it’s good to remind ourselves how AI is actually helping save people’s lives today.”

In the future, the AI tool will be able to understand more of the subtle nuances of language, according to Zuckerberg. It will be able to identify different issues beyond suicide, including bullying and hate.

Facebook has already been testing the feature in the U.S. and is making it available in most other countries. The European Union is excluded, though; Facebook won’t say why.

The use of AI technology follows steps Facebook announced earlier this year to improve its suicide prevention tools. Those measures included creating a streamlined process for people to report posts about suicide or self-injury or concerns that someone might harm themselves while broadcasting on Facebook Live.

The company also announced plans in March to add another 3,000 employees to the team of 4,500 assigned to monitor Facebook Live video streams for violent content.

#Artificial Inteligence #Facebook #Mark #Zuckerberg

0 notes

tesaonews · 6 years ago

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B2B or not 2B | Resumo semanal do mundo corporativo

Bem-vindo ao nosso resumo semanal do mundo corporativo. Toda sexta-feira selecionamos as principais notícias que rolaram nos últimos dias para você ficar por dentro dos assuntos mais relevantes do momento.

Preparem os CVs

A Uber quer contratar 60 profissionais brasileiros para suas operações em São Paulo (SP), Mogi das Cruzes (SP), São José do Rio Preto (SP), Campina Grande (PB), Belo Horizonte (MG), Goiânia (GO), Porto Alegre (RS), Recife (PE) e Vitória (Espírito Santo).

Há vagas nas áreas de vendas, recrutamento, operações, comunicação, engenharia e direito. Entre os cargos, aparecem especialista e agente em atendimento, analista de dados e até executivos para a coordenação de setores da Uber em São Paulo. Os candidatos podem se inscrever pelo site da empresa.

Bye, bye 5G

A Intel anunciou que está abandonando uma negociação de anos para o compartilhamento de tecnologias 5G com o governo chinês e, de acordo com a Nikkei Asian Review, foram dois os principais motivos do cancelamento das negociações.

O primeiro é a crescente tensão entre os governos dos Estados Unidos e da China, e o segundo é a acusação de que a Huawei e a ZTE estão usando seus equipamentos para espionar as comunicações dos Estados Unidos. O jornal ainda afirma que a Intel tinha receio de que, em meio a tantas investigações de espionagem, continuar a parceria com o governo chinês poderia fazê-los parecer como traidores aos olhos do público.

Após o anúncio do fim da parceria, a Tsinghua Unigroup – fabricante de chip do governo chinês que vendeu 20% das ações à Intel -, afirmou que passará a desenvolver modems 5G próprios sem a ajuda da gigante dos semicondutores, e que ainda pretende lançar em um futuro próximo o tal smartphone no qual ambas as empresas estavam trabalhando.

Volta às aulas

A escola de negócios Saint Paul anunciou esta semana a criação do Innovation Hive, um espaço colaborativo que fomenta a criatividade e a visão sobre as mudanças causadas na sociedade pela transformação digital. A escola trará sessões de design thinking, design sprint, storytelling, apresentar metodologias como Agile, DevOps&Scrum e Lean Startup, fornecendo diversas ferramentas que aumentam a capacidade de inovação e criação de forma colaborativa, além de possibilitar a aplicação de tecnologias digitais nos negócios.

A IBM levará aos alunos diversas tecnologias e serviços fundamentais para a transformação digital das empresas e da sociedade, como inteligência artificial, machine learning, deep learning, softwares de análise de dados, serviços de blockchain, Internet das Coisas (IoT), entre outras, disponíveis na IBM Cloud, plataforma de nuvem para negócios da empresa.

Junto à IBM, a Escola de Negócios também lançará no segundo semestre de 2019 o curso Leading Digital Reinvention, destinado a executivos de alto escalão que buscam aprofundamento nas novas tecnologias que irão definir os negócios do futuro.

Nova opção

Após quase seis anos de operação na Europa, o N26, primeiro banco deste tipo no Velho Continente iniciará suas atividades no Brasil. Hoje, a empresa atua em 24 países e possui mais de 2,5 milhões de clientes.

O N26 atua com serviços corriqueiros de bancos digitais, com atividades bancárias totalmente virtuais, além de recursos como pagamentos com cartão sem taxas em todo o mundo e compartilhamento de contas. Tendo o Brasil como ponto estratégico de suas metas de crescimento, o objetivo do N26 é de chegar à marca de 100 milhões de clientes em todo o mundo.

Desde o lançamento de seu primeiro produto, em 2015, o N26 já movimentou mais de €20 bilhões (Quase R$ 85 bi) em volume de transações e seus clientes detêm mais de € 1 bilhão (R$ 4,2 bi) em contas. Eduardo Prota, que será o gerente geral do Brasil, já está buscando profissionais para a formação da equipe local.

Hora de acelerar

O Programa de Aceleração Visa está com inscrições abertas até o dia 18 de março. Startups que já tenham receita, base de clientes e que estejam em fase de crescimento podem enviar pelo site suas solicitações para fazer parte do programa, que inclui aceleração de duas semanas no Vale do Silício, Investimento no MVP (minimun viable product) ou PoC (proof of concept) e mentorias com executivos Visa e do mercado no Brasil e nos EUA, entre outros benefícios.

A primeira fase de seleção envolve uma triagem de todos os interessados e apresentações no Pitch Fest entre os dias 19 e 25 de março, quando os classificados devem expor suas ideias para uma banca da Visa. Até cinco startups serão escolhidas para participar do Programa de Aceleração.

Robôs de entrega

Em uma patente aprovada esta semana, a Amazon idealiza um “robô de recuperação” que permaneceria nas casas dos consumidores e encontraria caminhões de entrega nas ruas próximas para entregar pedidos.

Na patente, a Amazon prevê que os robôs estejam em casas, atendendo a um bairro inteiro ou complexo de apartamentos. A notícia é baseada apenas em um documento, por isso ainda não há muitas informações de como realmente a novidade irá funcionar.

Internet of (all) Thing

A Microsoft anunciou uma parceria com a Inmarsat para criação de um sistema de Internet das Coisas que promete levar esse tipo de conectividade até mesmo aos locais mais remotos do mundo.

A ideia é usar a rede de comunicação via satélite da Inmarsat e a plataforma de nuvem da Microsoft, Azure, para enviar e receber dados em qualquer lugar do mundo. Isso significa que até mesmo aqueles sensores e dispositivos em locais isolados e com pouca ou nenhuma conexão podem ser acessados remotamente em tempo real.

De acordo com a empresa, essa é a resposta para um dos principais desafios já encontrados no desenvolvimento da Internet das Coisas, cujos dispositivos esbarram na barreira da conectividade e na ausência de redes sem fio em locais mais remotos.

O recurso estará disponível para todos os clientes do Azure, mas, claro, tem um preço, que não foi revelado oficialmente. De acordo com a parceira, os contratos serão personalizados de acordo com as necessidades de cada interessado, possivelmente em termos de volume de dados e quantidade de aparelhos conectados.

Resultado positivo, bolsa negativa

O Mercado Livre divulgou o seu relatório financeiro do quarto trimestre de 2018, fechado no último dia de dezembro. A receita líquida da empresa no período foi de US$ 428 milhões, o que representa um aumento de 19,5% em relação ao mesmo período de 2017.

A empresa dividiu seu documento em duas partes: uma relacionada ao Mercado Pago; outra ao seu marketplace e envios. Em seu serviço de pagamentos, a empresa acumumulou US$ 5,3 bilhões, um aumento de 22,1% em relação ao comparativo em dólar com o ano anterior.

Já para o marketplace e envios, o número de vendas atingiu US$ 3,2 bilhões, o que representa queda de 10,6% em relação a 2017, em dólar. Apesar dos bons números de ontem, as ações da empresa fecharam o dia em queda de 1,49%, com papéis negociados a US$ 369,49.

Musk News

Pois é, não passamos uma semana sequer sem que Elon Musk seja notícia. Na semana passada, uma briga que parecia ter terminado foi reacendida: a SEC, o órgão federal que cuida das regras de comércio dos Estados Unidos, entrou com uma nova ação contra o CEO da Tesla, Elon Musk.

No dia 20 de fevereiro, o bilionário tuitou que a Tesla iria produzir 500 mil carros no ano de 2019, e logo depois publicou um novo tweet de “retificação”, dizendo que a Tesla produziria 500 mil carros mas que iria enviar para as concessionárias apenas 400 mil.

No entanto, Musk havia sido condenado pelo governo, em setembro de 2018, e estava proibido de tuitar qualquer tipo de informação da Tesla que não fosse de conhecimento público.

Sendo assim, esta semana a SEC entrou com uma ação na Justiça acusando Musk de ter violado o acordo com o novo tweet sobre a produção dos carros, e agora o CEO tem até o dia 11 de março para tentar chegar a um acordo antes que o órgão federal leve o caso para o tribunal.

Outra novidade, que também tem forte ligação com os comentários de Musk no Twitter, dizem respeito sobre as lojas físicas da Tesla. A empresa anunciou que está fechando todas as suas lojas físicas em um esforço de reorganização que deve culminar em uma queda no preço do Model 3, um de seus principais veículos. A ideia, de acordo com a empresa, é fazer com que o preço inicial do carro passe a ser de US$ 35 mil em vez dos US$ 42.900 que são cobrados atualmente no mercado americano.

De acordo com o CEO e fundador da montadora, Elon Musk, o fechamento das concessionárias e um processo de reorganização interna são as únicas maneiras de manter a viabilidade do negócio e garantir que ele continue funcionando com essa redução de preço. Com a baixa, o objetivo é aumentar as vendas, tornando o Model 3 mais atrativo diante da concorrência e garantindo a entrada de dinheiro para a sobrevivência da companhia.

Lado corp do Facebook

O Facebook divulgou números atualizados de usuários do Workplace, o aplicativo de mensagens da empresa voltado para ambientes corporativos. De acordo com a empresa, a plataforma já possui 2 milhões de usuários pagantes, sem contar os usuários da versão gratuita e aqueles que utilizam o Workplace for Good, uma versão com todas as funcionalidades do Workplace pago disponibilizada de graça para ONGs e instituições educacionais.

Desde que lançou o sistema em 2016, o Facebook tem vendido o app como uma solução de comunicação para empresas gigantes e que precisam enviar suas mensagens em larga escala. Quase três anos depois, o Workplace já é usado por cerca de 150 empresas que possuem mais de 10 mil colaboradores utilizando a plataforma simultaneamente. Walmart, Nestlé, Vodafone, GSK, Telefonica e Delta Airlines são alguns dos clientes.

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barbarayarbrough · 7 years ago

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How Machine Learning Will Change the World

What is Machine Learning?

In the words of Arthur Samuel, Machine Learning is the “Field of study that gives computers the ability to learn without being explicitly programmed.”

The steps of Machine learning

Machine Learning algorithms are divided into four categories:

1. Supervised Learning

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3. Semi-Supervised Learning

Semi-Supervised Learning is a combination of supervised and unsupervised learning, which, by now, are concepts that are already familiar to you.

4. Reinforcement Learning

This is basically how we humans (and all other animals) learn. We are trained in the same program that uses reinforcement learning to consolidate and expand knowledge.

Siri, Cortana and Facebook: Machine Learning on your Devices

“Equal to Ten Microsofts”

For now, Machine Learning is used by social media platforms, mobile devices, weather forecasting and many other important but relatively simple uses.

The truly revolutionary applications of Machine Learning in medicine, science and technology can forever change the world as we know it.

The Importance of Machine Learning

So, How will Machine Learning help to build my career?

In many ways, actually, and we would dare to say that, as a professional or business owner, you can’t afford to ignore Machine Learning.

The same applies to so many other professions, which means that becoming familiar with Machine Learning is the best decision that you can make in this field.

How Machine Learning Will Change the World published first on http://www.memozing.net/

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mastervendas · 6 years ago

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Sumiço de prospects: por que os prospects não me dão retorno?

Atualmente, tudo que acontece de notório está no Google e demais mecanismos de busca. E, muitas vezes, as más notícias são as primeiras a serem divulgadas, seja de sua empresa ou de sua vida pessoal. Notícias que atrapalham o conteúdo relevante que você está produzindo com a sua empresa, ainda que tais fatos possam ter acontecido há bastante tempo.

A Ybus é uma empresa de reputação online americana, fundada em 2014 por brasileiros, com sede em Miami e no Vale do Silício. Ela trabalha com técnicas de SEO para que cada vez mais marcas e pessoas conquistem uma presença positiva na internet. Seja por meio de e-commerce, SEO, apps, etc. O objetivo da empresa é manter uma reputação online positiva, de maneira constante.

Quer mais dicas sobre como manter a boa reputação de sua empresa em destaque no Google? Então confira a seguir a entrevista com o CEO da Ybus, Fernando Azevedo.

O que vocês oferecem exatamente na Ybus? Como funciona?

A Ybus desenvolveu ferramentas próprias de SEO e conta com mais de 35 servidores com milhares de proxies, contas de email, blogs e de redes sociais. Com isto, a Ybus usa técnicas de SEO, para melhorar a imagem da empresa online. Seja no quesito avaliações dos clientes como maior visibilidade nos mecanismos de busca e redes sociais.

Como a Ybus pode ajudar uma empresa a vender mais e melhor? Ou a controlar melhor seus custos de vendas?

Manter uma boa reputação online é importante para qualquer empresa, afinal fazemos negócios com aqueles que confiamos. A Ybus tem ferramentas para criar uma boa reputação online seja:

Empurrando notícias negativas para baixo;

Usando softwares para incentivar clientes a darem boas resenhas;

Criando a “rede de persuasão” – que são diferentes em blogs com avaliações positivas. Para tal usamos técnicas de SEO para melhorar a imagem da empresa, usando as palavras-chave do nicho que ela trabalha.

Algumas empresas ainda nos contratam para fazer o “take over”, que é criar vários sites que parecem ser concorrentes. Com o objetivo de tomar a primeira página dos mecanismos de busca em uma categoria específica.

No caso de notícias virais negativas, a Ybus usa softwares para recriar movimentos virais positivos, de modo a tirar o foco das notícias negativas.

Você poderia nos dar um exemplo prático?

Basicamente, existem 3 tipos de serviços.

Empurrar notícias negativas para baixo, substituindo por notícias positivas

Usar nosso software de pesquisa de satisfação para impulsionar e incentivar resenhas positivas

Tomada da primeira página do Google em uma palavra-chave para simular sites concorrentes, quando na verdade pertencem ao mesmo grupo.

Que tipo de empresa pode se beneficiar deste tipo de serviço?

Empresas que precisem melhorar suas resenhas, as que queiram aparecer mais em mecanismos de busca, as que precisem tirar do foco algum concorrente ou uma própria notícia negativa.

Da mesma forma, que tipo de situação a Ybus não se propõe a resolver?

Um dos fatores de SEO é o tempo. Se o link de um concorrente, ou uma resenha negativa existe há muito tempo, e recebeu muitos cliques e comentários, pode ser mais demorado para que os mecanismos de buscas aceitem um site novo como o mais importante do que um link mais antigo e mais popular.

Existem também palavras-chave que várias empresas competem com técnicas modernas de SEO. Neste caso, fica mais difícil para o cliente se sobressair entre esses concorrentes.

Quais são os erros mais comuns que você vê as empresas cometendo em relação a este assunto específico ou nesta área em que a Ybus se propõe a ajudar?

Tudo começa com um serviço de má qualidade. Ele acaba gerando resenhas ruins, reclamações e comentários negativos. Então, a primeira sugestão é tratar o problema com precaução antes de remediar.

Entretanto, uma má gestão de reputação online, como uma discussão com clientes e acusações podem piorar muito a situação da empresa ou pessoa.

Já vimos concorrentes de nossos clientes usando técnicas não éticas para passar a concorrência, como comentários falsos ou negative SEO.

O importante é ter uma equipe técnica que entende como a internet funciona, como os mecanismos de busca funcionam. Para conseguir reverter um problema de reputação de modo mais eficaz.

Dessa lista de erros, qual você considera o mais grave? Por quê?

O mais grave de todos é se tornar viral por algum assunto que foge do bom senso, como uma discussão online, por exemplo. É difícil atacar um movimento viral natural. Exige recriar movimentos virais positivos, em todas as palavras-chave relacionadas à notícia negativa.

Imagine que uma empresa está preocupada em implantar melhorias em relação a este assunto. Por onde começar? De maneira sucinta e objetiva, quais as principais recomendações?

Fazer um bom serviço;

Fazer avaliação individual com cada cliente.

Aos clientes que fizeram uma boa avaliação, dar um incentivo para postarem a avaliação online.

Aos clientes que fizeram uma má avaliação, dar um incentivo para ficarem satisfeitos.

Ter uma presença sólida online, sempre postando, em variadas plataformas e mostrando-se como expert no assunto. Content is king, então aproveite para tirar as dúvidas, dar dicas, fazer manuais e tutoriais.

Contratar uma empresa de SEO para impulsionar o seu site de maneira mais eficaz e aumentar o grau de confiança, para que os mecanismos de busca vejam você.

Qual seu diferencial em relação a outros possíveis concorrentes? Por que vocês são diferentes?

Nosso grande diferencial é exatamente o que atrai os investidores para a Ybus: nós unimos todas as ferramentas do mercado em uma única ferramenta com AI (artificial inteligence). Nossos servidores trabalham 24 horas com inteligência artificial. Agindo como se fossem pessoas reais blogando, pesquisando em ferramentas de buscas ou visualizando vídeos. Porém criamos este movimento na medida certa, tentando imitar um movimento viral orgânico.

Por exemplo: um link na terceira página do mecanismo de busca, não poderia receber 30 mil cliques por dia. Ou então, um site que recebeu 100 backlinks em um só dia, fica claro que não foi um movimento natural.

Simulamos então movimentos orgânicos, aprendendo com outros links que chegaram na primeira página dos mecanismos de busca.

Com tanta experiência na área, quais dicas ou informações você vê sendo dadas pela mídia sobre esse assunto com as quais claramente não concorda?

O que as pessoas ainda não conseguem entender, é que a internet ainda é insegura e manipulável. Proxies funcionam como endereços de internet que podem ser usados, como se fossem pessoas reais usando a internet. Existem softwares para criação de contas de email, contas de blogs e redes sociais. Além de APIs para quebra de captcha baseado em pessoas reais que resolvem captcha.

Os rankings de mecanismos de busca podem ser manipulados com SEO. Tudo na Internet é passível de manipulação, e está cada vez mais fácil.

Existem ferramentas que tornam possível clonar qualquer site com um clique, capturando todos os emails e senhas.

Por mais que os sistemas tenham melhorado sua segurança, técnicas de Social Engineering, manipulam pessoas para autorizar a instalação de softwares que são backdoors para hackers.

Enquanto o Google por exemplo, usa Inteligência artificial para melhorar os resultados de uma busca, as empresas de SEO também já começaram a usar AI para entender como o algoritmo de mecanismos de busca cria sua página de resultados. A gente brinca dizendo que a primeira página é a guerra de robôs.

Logo, nem sempre o melhor está em primeiro lugar, mas sim, aquele que entende como manipular a internet ao seu favor.

Onde uma pessoa que quiser saber mais sobre a Ybus pode encontrar informações e tirar dúvidas?

reputationbrazil.com

https://www.y-bus.com

Algum último comentário que queira fazer para os leitores da VendaMais?

Que o futuro está no comercio eletrônico, já temos certeza. Seja trabalhando em larga escala ou artigos de luxo. O mercado tem espaço e oportunidades abundantes para todos.

Entretanto, por mais que seja fácil criar um comércio online ou fazer uma venda comissionada, aqueles que dão certo, são os que tem uma boa equipe técnica, motivada a vencer e a testar todos os tipos de funis de vendas: tanto para usar técnicas modernas de SEO, como para testar e iterar maneiras que possam gerar mais vendas.

Manter um sistema no ar, não é mais o único trabalho da equipe de desenvolvimento. O trabalho da equipe de desenvolvimento hoje, é testar todos os caminhos para achar aquele que vende mais. E claro, ter um líder disposto a arriscar novos caminhos, testar e aprender.

Para saber mais

Site: https://www.y-bus.com

Facebook: https://www.facebook.com/ybusconnecteverything/