#fraudtrafficdetection
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Unmasking the Phantom Impressions: Know why your impressions are high, yet ROI is low
Every 1000 impressions has a cost attached to it. Fraudsters leverage various methods to manipulate impressions. Fraudulent publishers push their inventories in programmatic advertising using methods like domain spoofing and generating AI content to create a website to host advertisements. These inventories generate a number of visitors, but they are low quality and lead to a waste of ad spending.Read more
#adviewability#fraudulentimpressions#impressionfraud#programmaticfraud#adfrauddetectionsoftware#advertisingfraud#advertisingfrauddetectionsoftware#fraudtrafficdetection
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identity fraud protection|mFilterIt
Identity thieves are taking over real consumer profiles to mess up online ads. They’re also taking the real consumer data, like what those people actually bought. By clicking on random ads with these profiles, they’re faking the data companies use to figure out what ads work best, which ruins all the hard work put into collecting that data over months.Identity fraud protection is essential in safeguarding personal as well as financial information from unauthorized use and fraudulent activities.For more info
#identityfraudprotection#preventingidentitytheft#idfraudprotection#adfrauddetectionsoftware#advertisingfraud#adfraudtool#advertisingfrauddetectionsoftware#fraudtrafficdetection
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Identifying Click Spam Deterministically
Within the gamut of techniques resorted by fraudsters to ad fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) method used to spoof the performance. Being the most common technique, 40–50% of the marketing dollars lost due to ad fraud is eaten up by the fraudsters through Click Spam.
So how do we tackle Click Spam deterministically?Read more
#clickspamming#whatisclickfraud#clickfraudprotectionsoftware#adfrauddetectionsoftware#fraudtrafficdetection#adfrauddetectiontools#advertisingfrauddetectionsoftware
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Programmatic Advertising Trends Shaping the Digital Industry
While trends like the declining use of third-party cookies and the rise of stringent privacy laws may make it seem like it is the end of the road for programmatic advertising, the reality is quite the contrary.
Sure, these things have a direct impact on the way programmatic advertising is used, but their influence will simply mean that advertisers will have to get more creative with their approaches. In fact, since these changes have been in the works for some time now, advertisers are beginning to adapt.
It is clear that despite the changes in privacy laws and the decline of cookies, programmatic advertising is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current trends.
That’s exactly what this article is about. We’re going to cover some of the most significant trends surrounding programmatic advertising.Read more
#programmaticadvertising#adfraud#fraudtrafficdetection#adfrauddetectionsoftware#adfraudsolution#adfraudtools
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Identifying Click Spam Deterministically
Within the gamut of techniques resorted by fraudsters to ad fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) method used to spoof the performance. Being the most common technique, 40–50% of the marketing dollars lost due to ad fraud is eaten up by the fraudsters through Click Spam.
So how do we tackle Click Spam deterministically?Read more
#clickspamming#clickfraudprotectionsoftware#adfraud#fraudtrafficdetection#adfrauddetectionsoftware#adfraudsolution#adfraudtools
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Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impressions but less reach. Therefore, ensuring frequency caps are enforced becomes paramount.
So, are your ads getting served to the same audience too many times?
Did you know a significant number of impressions are being served on a small number of devices? This challenge prevails across the OTT environments and other mobile app-based placements. This is simply due to a lack of cookie-based measurements on these (cookies don’t work on apps).
Let’s demystify the intricacies surrounding metrics like Reach and Frequency and unveil how monitoring frequency capping violations can not only enhance campaign performance but also instill trust in the audience. Read more
#appadvertisingfraud#mobilemarketingfraud#adfraud#fraudtrafficdetection#adfrauddetectionsoftware#adfraudsolution#adfraudtools
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This Is All You Need to Know about Mobile App Fraud
We’ve come a long way from the onset of the Internet in the nation. From desktops to laptops, from telephones to smartphones, from LANs to mobile internet, from browsers to applications, we’re on the cusp of the digital revolution. Long gone are days of internet activities done on computers, thanks to the smartphone revolution, the majority of people now use a mobile device to browse the internet.
To make consumer’s life easy, brands are now revolutionizing the digital game by converting and acquiring a new user base by providing them with a seamless experience on their hands via mobile applications.Read more
#appadvertisingfraud#adfraud#fraudtrafficdetection#adfrauddetectionsoftware#adfraudsolution#adfraudtools
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Fraud in Affiliate Programs. What Can Marketers Do?
Affiliate marketing is going to stay in online marketing for a long time. But, along with its popularity in the digital marketing space, it has also been impacted by fraudulent affiliates who are willing to dig out money from advertisers.
Fraud in affiliate marketing is evolving with time, and fraudsters are finding different ways to scam the merchants. But before we dive into the types of affiliate fraud, let’s start from the basics and understand all about the affiliate program and how it works.
#affiliatemonitoringtool#adfraud#advertisingfraud#advertisingfrauddetectionsoftware#adfraudsolution#adfraudsoftware#fraudtrafficdetection#adfrauddetectionsoftware#adfraudtools
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Click Injection: Why Should Brands/Advertisers Worry About It?
During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject clicks for misattribution with the MMP. This fraud is commonly called click injection and is the most hated fraud by brands/advertisers.
It diminishes click integrity and derails the efforts of providing a safe experience to the user, the backbone of an organization. In addition, it forces brands/advertisers to pay for their ‘own’ traffic from the advertising budget to the fraudster
The reliability of campaign analytics for building marketing strategies is further hampered, and the scary part is that fraudsters build ‘relationships’ with the brands by sharing false performance reports. If we want to add fuel to the fire, cybercriminals also take over user accounts and steal identities and financial details through malwares/bots.Read more
#clickspamming#adfraudsolution#advertisingfrauddetectionsoftware#advertisingfraud#adfraudsoftware#adfraud#adfraudtools#adfrauddetectionsoftware#fraudtrafficdetection
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Challenges In Programmatic Advertising: Know How You Can Combat Them
Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to get the best place for their ads. However, every change comes with its own set of challenges. It is a challenging decision for an advertiser to make a move toward the big and promising world of real-time bidding advertising. All the things are shiny, but certainly, some red flags can be avoided to get the best returns on the ad spends.
Programmatic advertising has portrayed itself as the best solution to traditional advertising. However, some challenges make it hard for advertisers to trust the ad-tech ecosystem blindly. We’re here to spill the beans on how these challenges are directly impacting your ad campaigns and what you can do to protect them.Read more
#programmaticfraud#adfraud#adfraudsolution#fraudtrafficdetection#adfrauddetectiontool#adfrauddetectionsoftware#adfraudtools#advertisingfraud#advertisingfrauddetectionsoftware
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Ad Fraud Attacks on Gaming Apps
Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021 and 2026. The increment is attributed to the boost in WFH conditions, increased smartphone users, and tech adoption over the last couple of years. The penetration of mobile games through social apps like Facebook has also contributed to the incremental rise in the installation of gaming apps.
The continents with the highest gaming app adoption include North America, Europe, and the Asia Pacific. A NASSCOM study estimated that the potential of the Indian mobile gaming market would reach 628 million users in 2020. The key competitors in the mobile gaming market include Tencent Holdings Limited, Zynga, Activision Blizzard Inc, and many others. The rise in the adoption of gaming apps has increased mobile ad fraud.Read more
#appadvertisingfraud#adfraudsolution#fraudtrafficdetection#advertisingfraud#adfrauddetectiontool#adfraud#adfraudtools#adfrauddetectionsoftware#advertisingfrauddetectionsoftware
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Do You Think Ad Fraud Detection on Mobile Attribution Platforms is Enough?
Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns. These platforms are essential to get relevant business insights and efficiently analyze the App performance campaigns. If these platforms are not present, the advertisers will be unaware of the whereabouts of their payouts made to their networks.
However, the advertiser must also ensure that they are not paying for fraudulent transactions. Most of the attribution platforms claim to provide fraud detection tool which is often bundled with their attribution services.Read more
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