#i keep forgetting what i post on here versus elsewhere

[vermiformish]

Assorted DD sketches

[kaisoounderground]

The Apartment Post

The post I did not want to have to write

Okay, I have looked over everything and even done more research. So I am going to just say that in my opinion, it’s not Kaisoo’s apartment, it never was, it was always a dorm. It makes me sad in a way, and I know  some of you hoped I would find a way to say otherwise but I can’t. 

The apartment was always a theory, based on real evidence, mind you, but only the truths we knew at the time. There was plenty to theorize about in that place as it just being a dorm room didn’t add up. But in light of new info, there is no other conclusion I can personally reach.  This is just my opinion, so do with it what you will.

Here’s how I know:

Urban Myth: EXO lives in Super Junior’s old dorms - what my research turned up this last week and why it matters

Clearly the livestreams and videos are not the Suju dorms at all, but somewhere else. It doesn’t seem like a big deal on the surface but to me, this was huge, and threw my theories into question undeniably. My being convinced about that room being an apartment was that I knew, after lengthy research, that it was NOT the SuJu dorms and since EXO lived in those dorms, the place in JI’s live streams, was definitely NOT in EXO’s dorms, and might be the apartment we’ve all heard about for years.

SuJu’s dorm (top pic) versus Exo’s dorm (below):

Had EXO moved at some point? Why would they? And when?

It made no sense to me that exo would move, in 2016, to SuJu’s large, high security dorms (with 8 bedrooms) and then, within a year, maybe less, move again by 2017, to new dorms, with the same configuration/benefits that SuJu’s dorms offered. I decided to do a deeper dig to find out what was going on here. Here’s what I found:

EXO living in SuJu’s old dorms in the Star City complex (11th and 12th floors) was widely reported and accepted since at least February 2016 when Kyuhyun from Super Junior, talked about EXO living in SuJu’s dorm.

BBH, on Idol Men, in July 2017, solidified this further: he discussed that EXO, did indeed have dorms on two floors, with Junmyeon, Sehun, PCY and Jongin living on the lower floor (which matches what Kyuhyun said - the 11th) and CBX+Kyungsoo living on the upper floor.

This room arrangement matched perfectly with the layout of SuJu’s apartments, so there was no reason to question “where” EXO lived. They validated, in every interview where they talked about the dorm, that they lived where it was reported. All of my “kaisoo apartment” research started with this accepted fact, therefore all my conclusions that JI’s live streams were not in the SuJu dorm were correct. But...

It seems that EXO living in SuJu’s dorms turns out to be a kind of “urban myth” that is still out there. According to the research I did this last week, it appears that EXO never took over both SuJu’s dorms. They reportedly did move into one of the dorms but SuJu never gave up the other one and continued to use it to at least mid-2019, by all that I can find. I did read about two members moving to a smaller apartment with a manager on the sixth floor, but that would have a completely different floor plan and the bigger apartment, that Suju still has, has remained the same since 2015.

What appears to have happened is that Kyuhyun talked about EXO living in the 11th floor dorm and that morphed into EXO taking over both dorm apartments (11th AND 12th floor), with BBH’s comments helping to cement that idea. See below:

So if EXO only moved into one of the dorms then it was a temporary arrangement. Even if we could argue that they temporarily lived in both SuJu dorms, it was still short-lived, as the dorms we are seeing in the videos and live streams are not SuJu’s old dorms and we know that EXO got their own rooms by late 2016.

The two new spaces in JI’s live streams and how they factor in to the apartment debate (especially with the added PCY video):

I keep reiterating that they live in the dorm (part-time) so Jongin in a new dorm room is not really a big deal in the scheme of things for me. I knew it was a dorm room from how crowded it was - items that would normally be elsewhere in an apartment, were all in his room. 

But what was suspect was that items (the tv, the lamp, desk, chair, etc.) from the “apartment” were now in his new dorm room. Were they transferred from apartment to dorm? Or dorm room to dorm room? When combined with what is shown in all the videos, which I discuss down below, the evidence is too convincing in favor of dorm room to dorm room.

What about the live streams that show JI in a new apartment?

The PCY video of the dorm and JI’s live stream from a new apartment appear to be mirrored spaces - suggesting that the configuration is just the same as BBH said the dorms were, one up and one down. Ugh, but not the SuJu dorms.

I’ve already done a post showing the differences in the upper/lower apartments here.

Ji being in the upper apartment makes sense as I believe he said that he had moved into Minseok’s room(?). That would be the upstairs dorm apartment that houses KS+CBX so the interior items would be different. Since KS and Minseok are gone, that means JI shares only with BBH, who actually lives elsewhere and these days would most likely only be there for schedules with either EXO or SuperM (so it makes even more sense why he moved upstairs). 

BUT, I need to stress that I am theorizing here because it does leave a question about what happens when Minseok gets back and he has schedules with CBX? Do they double up somewhere? Does he sleep on the couch? IDK.

The PCY + JI’s birthday Videos: These showed me everything I need to know to be convinced - it was always the dorm.

In Ji’s birthday video he walks into the room that I thought was the secret Kaisoo apartment. When he does this, you see that at the end of what I thought was a wall is actually a door. Beyond the door you can see that this is now just a room in a larger place, rather than an apartment itself. 

In watching the PCY video, I could see right away that it appears JI is walking past the room Junmyeon comes out of (see photos below) to come in to blow out the candles on his cake. The key is the black boxy thing and its placement in both the dorm and and how it is seen from the room. By knowing where it is in the dorm, it lines up with the mystery room perfectly:

Also in the gif below, watching the shadows on the floor, where the light appears to come from and the angle that JI moves from to come in to the room. It appears to me that he is coming from the dining area in the dorm, which is on the other side of this room.

So given the above, I am going to theorize that the place that I thought and hoped was the apartment is the room across from the room that Junmyeon comes out from (which I also theorize is PCY’s room - I will talk about that in a future post) and is a dorm room after all.

Further evidence that this is the dorm: I noted that the door to JI’s room opens in to the left. So does the room I pointed to above.

And the final but compelling piece of evidence: the sliding glass door. SuJu’s dorms had no balconies, so I always knew it was not there. Also, it didn’t seem like a balcony or terrace, but rather another room (more about that in a future post) which many of us kind of thought, and I worked hard to prove, was a kitchen in their apartment. However, I don’t think that is the case. I think it’s a closed-in balcony area which so many korean apartments have. See below:

You can see that the doors are the same color and type. The sliding door on the left is at the end of the kitchen, the same end that JI’s room would be. So that means that his room would also open up on the same balcony as we see here.

So there you have it. After really hoping that my theorizing stood up in light of so much new information, I must conclude, for myself at least, and for those of you that believed with me because of the things I posted, that it was always a dorm room and not an apartment after all.

I am sorry to have brought you all along with my lengthy theory posts, encouraging you to believe in something that was never true. Truth be told, had I known then about the role that the SuJu dorms played in all this, I would have never embarked on the theory that that was Kaisoo’s apartment at all. 

I always said that if I was wrong, I wanted to be corrected as I didn’t ever want to perpetuate an untruth. 

So, I stand corrected. I did the best with the evidence I had at the time. And to be fair, Kaisoo having an apartment has been rumoured forever and theories have been around forever too. I was most definitely not alone in posting the apartment theories as there were many of us, some reaching the same conclusions, some not, but all of us enjoying the idea that this might be the place where Kaisoo gets away from it all and that JI was sharing it with us.

But fear not, he shares so much with us anyway. And just because this wasn’t THE apartment, doesn’t mean there isn’t one. It just means that it’s still a secret. Good for them and bless all those who know where it is and have kept it to themselves.

Never forget:  🐻 ⌚️ 🐧

Fighting!  💖

[flowerpowell]

Unexpected (Drake x MC)

PART FOUR

A/N: Soooo, it’s been a while since I posted the last chapter, sorry to keep you waiting, for those of you who still remember this series lmao. We’re finally getting to the point of this whole series. I hope you’ll like it! Characters belong to Pixelberry. I always appreciate your feedback so make sure to leave some (if you want to). 

Rating: M (discussions of death)

Word count: ~1656

Tagging: @gardeningourmet @delightfullypinkglitter @choicessa @hopefulmoonobject @akrenich @blackcatkita @cora-nova @client-327 @desiree---1986 @jlpplays1 @dcbbw @kingliam2019 @the-soot-sprite @mskaneko @thequeenofcronuts @dr-ethanjramsey @missameliep @maxattack-powell @badchoicesposts @mymandrake @butindeed @burnsoslow @annekebbphotography @alesana45 @addictedtodrakefanfic @speedyoperarascalparty @walkerduchess @ao719 @texaskitten30 @lodberg @cordonianroyalty @emichelle @sirbeepsalot @siriusxxvideos​ @i-bloody-love-drake-walker​ @samihatuli​ @choices-lurker​ @i-miss-trr​ @of-course-i-went-to-hartfeld​ @nikkis1983​ @innerpostmentality​ @msjr0119​ @bascmve01​ @mind-reader1​ @edgiestwinter​ @drakesensworld​ @queenjilian​ @princessleac1​ @saivilo​ ♥

“Drake? Drake? Would you like some water?”

“Whiskey,” Drake rasped opening his eyes. He was lying on the couch in his living room, which meant Liam had to carry him after he passed out. Which reminded him...

Savannah and Betrand.

No... No!

“I gotta go, I need to find her,” Drake stood up and instantly felt dizzy.

“Go where? Find who?” Liam asked him curiously handing him a glass of water, clearly ignoring Drake’s plea for alcohol.

“Savannah. Wherever they went. I know I can find her. She is alive and okay, I know.”

“Drake,” Liam spoke softly. “The police said--”

“I don’t care what they’re saying. I’ll find her. Where did they go?”

“They were last seen in England,” Liam sighed and Drake’s eyes widened.

“England? What would they be doing there? It’s not exactly a honeymoon destination.”

“Apparently Bertrand had some things to do there and they stopped by on their way back home,” Liam rubbed his temples. “Listen, I know it is hard for you but--”

“You know nothing! Why wasn’t I informed about them going to England? Why didn’t my sister ever mention it to me? And why did the police just said to treat them as if they were dead? For how long were they missing that they decided on that?” Drake raised his voice and Liam winced.

“They were missing for four days before the police--”

“Four days and I find out about it just NOW?!”

“I thought I’d wait with telling you because I believed they would find them. I’m sorry, Drake,” Liam looked so miserable that Drake couldn’t even raise his voice again. He sat down next to his friend and tried to suppress his tears.

“Don’t you think it’s weird?” Drake asked calmly.

“It is. I already sent a private investigator there, we’re in touch.”

“Good. I don’t believe it was an accident. Madeleine organized the trip.”

“Drake, she organized the honeymoon and nothing bad happened there. They went missing later.”

“You don’t believe me?” Drake looked at his friend as Liam shook his head.

“I do believe something is off but... I don’t want you to get your hopes up. It might have been an accident.”

Drake rolled his eyes before something else occurred to him. “Where’s Bartie?”

“He was staying with Barthelemy and Madeleine, Betrand asked them to babysit him for the week.”

“Who’s gonna take care of him now?” Drake asked, dreading the answer.

“Them, for now. You’re still Bartie’s uncle so you can visit him anytime you want.”

Drake nodded but his mind was elsewhere. He needed sleep, he needed whiskey, he needed peace.

“Hey, get some rest, man. I’ll see you tomorrow, okay?” Liam patted him on the back and headed out without Drake even noticing. Drake sat on the sofa for hours, staring at the wall, before finally drifting off.

~~~~

The next few days passed in a blur. Everyone in Cordonia already knew about it and it all somehow made it even worse for Drake. It felt as if it was real.

Barthelemy closed himself in his study and did not want to talk to anyone for days. Maxwell didn’t smile for days and Drake couldn’t even drink whiskey. And Liam... He tried to keep it together for his friends’ sake.

A few days later, everyone from the Beaumont and Walker families (with exception of Bianca who was too depressed to come and with addition of Liam who wanted to support everyone) met over dinner, a small ceremony commemorating Betrand and Savannah. They didn’t want to organize a regular funeral without the bodies so instead they prepared a small ceremony in Madeleine and Barthelemy’s mansion.

Drake wanted to hate them and tell them off, just like he rehearsed every day in the shower. He couldn’t. Not with Bartie in the room who wouldn’t stop crying. He wanted to see people responsible for everything. Instead he saw a mouring father who cried over his beloved son. Even Madeleine seemed very quiet and sad. Drake felt tears on his face when he looked at Maxwell singing something to Bartie through his own tears.

“I can’t believe it,” Madeleine approached Drake handing him a drink. “I haven’t known Savannah for too long but she was the best sister I could only dream of.”

Drake looked at her as Madeleine was studying him. “Yeah, she was a great sister when you and your friends made her leave Cordonia.”

“I didn’t make her leave. She left because she felt she didn’t belong. You don’t have to believe me but I truly loved her and I am very sorry for what happened.”

“You’re right. I don’t have to believe you,” Drake narrowed his eyes and walked away, leaving Madeleine with her drink. He stopped in the doorway, looking at Bartie and feeling as if he was about to cry again.

“I see Bertrand every time I look at Bartie. It’s almost unbearable,” Barthelemy patted Drake on the back as he stood next to him.

“What do we do about him? I don’t want him to be raised by nannies, I can take him to me,” Drake said and heard the old man sighing.

“I would never agree for Bartie to be raised by someone who’s not family. That’s not what my son would want,” he said blinking a few times to stop tears from falling. “Listen, I don’t want to fight. I lost my son and I don’t want to lose my grandson as well. I think we all should take care of him, you, me and Maxwell.”

“Yeah, that acually would work,” Drake admitted.

“Week for each person? Until he’s old enough to make a decision where he’d rather stay?” Barthelemy proposed and Drake nodded.

“Sounds good to me.”

Barthelemy nodded and walked up to take his grandson from Maxwell. The little one immediately stopped crying and Drake thought that maybe Barthelemy was not as bad as he believed him to be.

~~~~

“So, what’s the news? Anything from the detective?” Drake asked entering Liam’s study, his face falling slightly at the sight of Liam’s serious expression. “What happened?”

“Madeleine and Barthelemy filed for full custody over Bartie.”

“I knew they would do it! What a piece of--” Drake gritted his teeth, stopping halfway through. He thought they had a deal. “Well then, I will file for custody as well.”

“Drake...”

“What?”

“You have little chance of winning. Barthelemy is his grandfather--”

“And I am his uncle. So?”

“... So it means he knows how to raise a child. You have no experience in it at all.”

“This guy pretended to be dead for years, I think I have pretty good chances.”

“Besides, he is married. Married couple with experience versus a bachelor? I’m not a lawyer but I can see a problem here,” Liam said calmly and Drake sat on the chair, defeated.

“They don’t deserve him. They can’t win,” Drake shook his head when Liam got an idea.

“I think I know how you can win this,” he said and Drake looked up at him, hope in his eyes. “But you won’t like it.”

“I’ll do whatever.”

“You need to get married.”

“Except for that.”

“Drake!” Liam raised his voice. “It’s for Bartie. Besides, it’s gonna be a fake marriage. I’ll annul it after you win the custody.”

“Yeah, I think you’re forgetting something very important here.”

“What?”

“Umm, who am I supposed to marry? I don’t know many women and those that I do unfortulately know, belong to the court and no one will ever believe I willingly married someone from nobility.” Drake turned to Liam but he was already looking at him with a wicked smile on his face.

“Oh no. You already found someone, huh?”

“Oh yes.” Liam grinned and Drake was close to slapping him.

“Who?”

“The waitress. The yelling one whom I met at your house,” Liam suggested and Drake’s face went red.

“Oh no! No, no, no, nope. Never. Never. No. I’d rather kidnap Bartie.”

“But Drake, she’s a perfect candidate! She’s not from nobility and you two met in your bar which makes it perfectly believeable that you two fell in love with each other.”

“Except that we didn’t. And we kinda hate each other.”

“Come on, Drake. Do it for Bartie.”

“I’m not marrying that crazy woman!”

“Of course you’re not, it’s a fake marriage!”

“And how on Earth am I supposed to convince her to do it, huh? Did you think about it genius?” Drake asked but Liam had the same grin from earlier. “What again?”

“Use your charm. From what I’ve seen, it works.”

“I have no idea what you’re talking about and, hey, Li, hey!” Drake tried to argue as Liam pushed him out of the study.

“Go get her and I’ll start preparing the marriage license.”

The door closed and Drake stood there wondering how on Earth everything became so complicated.

~~~~

Drake walked into the bar and spotted her immediately. He already knew the answer but he needed to at least try, for Bartie’s sake.

Riley saw him too and he could swear she groaned at the sight.

“Whiskey?” she asked when she finally approached him.

“Actually, I need to talk to you,” he said and saw she visibly tensed.

“You’re not here to fire me, are you?”

“No, no. Something totally different.”

“Ah, okay. Whatever. What do you want?” She asked as he took a deep breath.

“I want you to marry me.”

[whimsiesofanerdgirl]

Reading More Productively | Getting Into the Habit

If you’re anything like me right now you’re shaking your head thinking, how did I not finish as many books as I had liked to this year? Or the classic “why am I not reaching my Goodreads goal?” Well, my friend, that means you have to read a lot smarter and no, I don’t mean more “intelligent books.” Having trouble getting back into reading can be a result of many things and I’ve noticed quite a few of these from my own reading habits.

LACK OF INTEREST

You might be finding yourself not having any inspiration to sitting down and having yourself a good old reading sesh. This is usually because you’re probably a mood reader and not only that, you’re bored af with your TBR list. You need to cut off and forget those books that aren’t serving you any purpose and are basically TBR place holders. If you need some more ideas on how to sort yours read one of my past posts on how to sort your TBR into a more manageable list.

FOLLOW BOOK BLOGGERS, BOOKTUBERS, AND BOOKSTAGRAMMERS

Sometimes all it takes is to follow someone who has similar tastes in books as you. Don’t waste your time following someone if you have nothing in common with your reading. It makes more sense to follow someone who digests the same genres and authors that you adore. Plus, you find another book bestie to read along with! :)

YOUR FOCUS NEEDS MORE FOCUS

Not gonna lie, this is probably my number one problem and I’m probably speaking on behalf of like 90% of other readers when I say that I have issues getting off the internet. Specifically as readers we struggle with this the most because we use the online world to find more books to discover and we are starving for knowledge or to immerse ourselves in another person’s world. This is completely okay, but taking all your spare time to check the latest tweets on Twitter? Eh, not so okay for your TBR pile. Unplug from the data and wifi so you can truly dive into that book that’s been sitting on your bedside table for over the past week.

JOIN IN ON #READATHONS

Sometimes knowing that you’ve got a community at the touch of your fingertips that’s reading at the same time as you makes the simple act of reading more fun! If you’re at a loss of which to follow go read one of my recent posts to discover some new readathons!

GRAB A READING BUDDY

So maybe you’re not the large crowd reading type? That’s okay too because there’s always the option of finding someone IRL or online to buddy read with who has similar reading tastes. A lot of times all it takes is a quick tweet/hashtag #buddyread/post/DM to ask others out there who’d want to join you.

START A BOOK CLUB OR JOIN ONE

So what if you’re an inbetweener? That’s cool, you can always create your own book club or find one that’s already established. Just search #bookclub on any of the social apps you use to find one to your liking. When in doubt look into some book clubs for your favorite genres in Facebook groups. If you need any tips on how to start a book club read another post from this #Bookmas series.

TAKE PART IN THE #READINGAFTER10 CHALLENGE

It’s funny, I’ve been telling myself to do this for like the past year. No joke. 😂 BookTuber, Ariel Bissett, started this challenge awhile back hoping to contribute more of her time reading versus wasting time elsewhere. You can search into the challenge and see what others have been up to by looking up the hashtag on Instagram. Ariel at one point explains that she fell off the bandwagon not long after, probably due to being so busy with all her creative bookish YouTube content that she’s always up to! Anyways, just because she may not be participating at this moment doesn’t mean that we shouldn’t give it a go! Let’s bring back this movement! Honestly, there’s a few awesome benefits to this. 1) Less time on social media = less exposure to blue light on your phones. This means that you have an easier time falling asleep at night. 2) More reading time. 3) Finally catching up on the top books of your TBR pile.

SUBSCRIBE TO A BOOK BOX

When you’re getting a newly released book every month you’re more inclined to read it if there’s others getting it too. Some book boxes even include fun activities and communities that you can be a part of. So if you’re feeling out of place with no close friends that read this would be a great option for you! I’ve conveniently made a list of 18 book boxes the other day that goes into detail of what they include as well as the current prices (as of November 2018).

USE SOME APPS AND PHONE SETTINGS TO DISTRACT YOU FROM ACTUALLY BEING “ONLINE”

FOREST

If you have a love for greenery and artificial woods then the Forest app is for you! This is seriously one of the most adorable productivity apps you can download on your phone or use via your browser (if you have easy access to a computer). Every day you start off with a clean slate of grass and the goal is to grow your forest as much as you can in a day. It’s fun because over time you rack up coins to buy different kinds of trees to grow! You can also sync your account from mobile to desktop if you have other stuff you want to work on like I do with book blogging! Another great perk is the ability to block yourself from certain apps and websites which is helpful against your online weaknesses.

POMODORO

This is an app a lot of people use when they need to get some sort of task finished, but it can easily be used as a timer for reading! Simple set the timer for 25 minutes and keep reading! If the timer goes off, feel free to either keep reading or move onto something else that needs to be done in your daily tasks. This is such a short time frame that it will be simple for you to dedicate only 25 minutes a day to reading or more sessions if you’d prefer.

STAYFOCUSD

For those of you that like to be on a desktop/laptop throughout the day this is another great service similar to Forest where you can block specific websites from being used while being in focus mode for specific amounts of time. This one is available as a Google chrome extension.

STAY FOCUSED

Almost the same name as the previous one I’ve mentioned as well as similar features, but they take it a step forward by letting you choose a maximum amount of time to spend on particular sites/apps as well as which days of the week. This is an app offered for Android. I have mainly android based devices so if you’re an iOS user your best bet is to search for similar apps/extensions as the ones I’ve mentioned above. Some may or may not be offered via both iOS and Android.

RAIN SOUNDS

If you’re a person that needs some kind of noise in the background, but isn’t distracting (like sound lyrics) you should look into downloading the Rain Sounds app. They have a variety of different tracks of rain in different atmospheres and environments and you can edit the specific sounds you’re hearing as well..

AIRPLANE MODE

Though, not QUITE as fun as using the Forest app you can always set your phone to airplane mode (or silent for those of you with better willpower). It’s the easiest and quickest way to get you sucked into a book.

I hope that I helped you figure out some new ways to get back into the habit of reading. I know it can be hard with the online world that we have, but your TBR pile misses you! Pay attention to it! Give it some love! :)

Check back on my socials, join my newsletter, and/or come back here tomorrow to read another #Bookmas filled post!

Read my other posts in the #25DaysofBookmas series!

Subscribe to my blog so you never miss another post!

Learn more about me - your friendly, interweb book nerd! :)

Follow me where I’m social:

Twitter: @whimsiesofanerd

Instagram: @whimsiesofanerdgirl

Goodreads: @whimsiesofanerdgirl

Pinterest: @whimsiesofanerd

Facebook: @whimsiesofanerdgirl

Have a suggestion or want to get in touch? Email me: whimsiesofanerdgirl@gmail.com

[angrbodic]

Coloring in grey scale

So, hey, this is somewhat of a tutorial for those curious about some of my coloring and blending. I made this especially for anyone younger than me and is exploring digital art, but this is also for others who are curious about what I do. I love reading other artist’s comments and looking at their WIPs, so why not.

Another reminder: if you’re looking for my artwork, please follow @rainbow-illness and not this blog. All of my finished stuff goes there; usually, my works in progress (WIPs) or Angry Doodle Corner go here. Sometimes I use this blog to repost my art, but that is my official art blog, no this one. Not unless you like nonsensical posting and metal, then have at it. If you have any questions, don’t be afraid to hit me up, I love talking about art.

So I can’t always sit down and talk about my processes and how I go about doing them, but I was able to sit down and take some screencaps while I was working on my iPad Pro. Using the iPad is actually my first choice to draw on because of the convenience of carrying it around like a sketchbook, whereas my laptop isn’t always easy to carry around--it’s a big laptop. While I use my iPad, I also like to go back and correct things, recolor, re-proportion, or spend more time privately working on a drawing. I have my iPad with me, all the time, so I’m out in places usually like Starbucks doing this. I also struggle with pretty bad PTSD and agoraphobia, so having my iPad out with my headphones on gives me an excuse to put my mind elsewhere to calm down.  My family just usually looks at me and goes “oh, she’s working on her art again”; I did this as a kid, too, only with sketchbooks.

I do not have a Cintiq either, though I would absolutely love one. This laptop is capable of using a stylus, but I think I need a better one to do it with. All I’m using is a cheap Wacom Bamboo tablet that I’ve had for five years, that’s it. Everything I’ve done on this blog has been on a small surface. So if you’re just dabbling into art, don’t beat yourself up for having the small stuff, I’ve worked with small stuff and still do. The only thing I have that’s not small is, well, the space and processor on my laptop are much faster than any other laptop I’ve owned, bought especially for graphic design classes and my artwork. 

So, that being said lemme just forewarn some of you guys. My artwork is all done in two to three layers! Yes, you read that right! Why? When I was 16, I didn’t have a Wacom tablet to mess with, so I had to use a mouse and learned from there. When I turned 18, I got my first Wacom tablet while working my first official job and the family computer didn’t have a good processor. So when I got my first official laptop, it was basic and not made to run anything beyond the web browser and such, it could barely handle Photoshop. It did, however, run Paint Tool SAI with no issue (which is why I still prefer it over anything I use), it just couldn’t handle more than five layers. After losing my drawings constantly and not being able to do anything in the prized software I’ve been eyeing since my Sophmore year of high school, I found a workaround with it. 

And that’s what I’m going to write about here. With that in mind, no, you do not have to limit your layers! I’ve taken traditional art classes so my first instinct is to literally paint over my stuff like I would on a canvas. If you don’t want to do that, you don’t have to! Yes, I am nuts. 

That being said, let's do this.

If you haven’t taken traditional art classes, that’s cool! I’m going to be using some art terms you haven’t heard of, but you definitely will when you take your first ever drawing class. These terms are foreground, value, negative space, contour, and weighted line (I’ve seen it called line weight too). For the more experienced art students who are likely groaning over that stupid contour practice from that book “Drawing on the Right Side of the Brain”, I’m sorry, guys. Newbies, you are going to know this. 

And you are going to hate it. While I still hate it and, yeah, my eyes are rolling into my skull right now just even talking about it, there are some useful practices in here that I... actually use. Who would have thought? At least we’re not talking about still lives.

Anyway, here’s what I’M going to say that some art teachers will not tell you but I want anyone to read this to know:

- Do not obsess over your drawing to look exactly like your reference. Just don’t. Forget this completely, worry about it later or don’t even worry about it at all. This is your style, your interpretation.

- Digital art is hard. Art is hard! Practice makes perfect and you learn over time just by studying (looking at) other pieces of art. It took me like well over 10 years to find my own little niche and I’m still playing around with coloring styles. I have a lot.

- If you’re just starting to draw with a tablet of any kind, play around with it. My first official program was a cheaper version of Paint Shop Pro and when I first got it when I was 14, I sat around and experimented on layers to see what it would look like. Explore!

- When you start drawing figures or faces, try not to think of it as, well,  face or a figure. Reduce it to basic shapes, like squares, triangles, and circles.

Greyscale can establish light source, value, scale, and negative space.

I don’t always use greyscale for my art, but when I do, I appreciate it because it makes my life easier. For example, Alphonse Mucha’s pieces here from his “Slav Epic”.

Chances are, you’ve seen Mucha’s art nouveau on prints, fanart, fabrics, and all of that. But Mucha did so much more and he is a huge influence on me for a reason. By the greyscale we see here, we can see foreground/subject with each illustration. Mucha is using value (that’s shadow) to emphasize this, in addition to negative space (background) to draw you in, just by using black and white. Notice how the other subjects don’t have such a powerful contrast and light source versus the other, especially the woman on the left. Mucha made his art pop by his understanding of contrast.

For this first part of this entry, I’m going to be using Papa Emeritus II from “Ghost”... who is a good example of how to draw faces, too. Huh. Regardless of what drawing program you’re using, keep your opacity low, at 50%.

Simplicity at its finest

Instead of focusing a lot on Emeritus’ face, I’m going to focus on the negative space behind him. I’m using this to define his figure. This is a good picture because of the stark contrast, though, it’s a little tricky because it is really contrasted and you can’t see where the light source really is. But that is okay!  I am going in and just using this negative space, the contour of his head and torso. Before I even think of a face, I want to softly go in and use black (or grey) to fill up that negative space. Keep it simple and work your way up.

After I lightly fill in the negative space around him, I can start lightly going in and establish his face by blocks of shadow.  And this is why Emeritus II is such a good example for this kind of work. I don’t usually start going in and drawing eyes, I rely on the shadows of the face to see where their eyes, ears, lips, and such lie. 

Here’s another example (though, it’s old):

This is in my maroon style underpaint, which is what I post most of the time. For their faces, I just used basically eye sockets to start working on their faces, like Papa Emeritus II down below. Again, this dude is a great example.

Here is where it may get a little funky.  I created a new layer and set that layer to Multiply, still keeping that opacity low. Since I have no light source and I just want to create a really dramatic lighting, I made a vignette with a simple airbrush tool.  

With that little vignette, you can create a new layer (unless you’re me, I just merge it down because of that constant fear of nonexistent software crashing) and I’m using the color pick tool to go back and forth to start using greys to really get into Emeritus’ face, especially his wrinkles. I’m painting over it constantly, switching back and forth between a paintbrush tool and color pick tool to blend. Again, keep your opacity low... unless you’re me and you’re feeling adventurous. You’ll also notice here that I have more than one photo reference. I use several for a lot of my art, so I encourage you to do the same. I had no idea what his jaw looked like, so I grabbed a second photo. Now that I have a better idea of where his hat ends on his forehead and how his nose looks, I start doing a weighted line.

Weighted line and Contour

Now is the dreaded talk. Of contour.

Welcome to Drawing I hell. This cursed image is from the book “How to Draw on the Right Side of the Brain” and if your teacher does not talk about this in your first drawing class, I am going to eat my hat... I have a hat lying around here somewhere. ANYWAY, the contour line exercise is basically you just using a neverending line for a drawing. I don’t know who drew this (and tbh, thanks a lot for every single boring assignment I’ve done in drawing classes), but this guy used contour lines for his drawing. I’m having war flashbacks over here, but I managed to find an art teacher’s page talking about different types of contour. My god, they are evolving.

Going back to our dear friend Papa Emeritus II, I used weighted line to start adding in little shadows to his face.  Weighted line goes hand in hand with contour; it is a great technique to not only add details, but add little bits of shadows.

This is a simple example; the thicker line is adding to the shadow of the apple, giving it value!

Papa Emeritus II is such a good reference... I used him as inspiration for King Melwas here.

Gwenhwyfar is also a good example of weighted line. Gwen is essentially a very, very pale character. In contrast to Melwas, who is in darker clothing, Gwen is soft, she is the focal point in this drawing. For the little pieces of her hair, the corner of her lips, eyelashes, and her fingertips, I used a weighted line to establish these things, otherwise, Gwen is so pale, she’ll easily be washed out completely.

This drawing of Alice, which I’m still messing around with, is another example of how effective a weighted line can be with depth. The lines I added into her face, eyelashes, creases, hair, and fingers add those little details since everything I’ve done before like Papa Emeritus II was so soft with a low opacity on the brush settings.

Layer masks and curves

There are two ways you can color greyscale images.

You can do this by going into Layer > Adjustment Layer > Curves (this is how it looks like in Procreate).

This gives you a neat ol’ base color! I am playing around in the blues, adding soft hues of blue in their figures and the white in this picture can either turn blue, cream, or even green. You don’t have to use Blue, you can use any of the other colors. For me, I’m always drawn to blues. Another cool thing to play around with is Color Balance, which is underneath the same function as Curves.

But if you don’t have any of these, you can add a new layer, and do Multiply.

The only drawback to this, of course, is how destaturated (the lack of color) it looks. And yes, that’s an issue you will have and I did run into this while doing this. How I combat this is using additional layer masks. Believe it or not, Alice here was once at a grey scale, looking even more desaturated than Gwen.

For Alice’s face, I went in and use:

- Soft Light because she needed more peach and roses in her skin. Omri’s original drawing gave her a light rose blush so I wanted to do the same.

- Overlay to mask out the black lines from the greyscale I had.

- Lighten which I used to make her lips pinker, her apron’s shadows lighter, and parts of her hair brown.

The same went for Gwen, who is, again, very pale. But while she’s supposed to be pale, I didn’t wash her out completely. To add more saturation, I used a combination of Soft Light over my Multiply layer and Overlay to start working at the highlights on her hair, nose, and shoulder. 

This little walkthrough isn’t as visual as I like, but with limited software like Fire Alpaca, GIMP, or Paint Tool SAI that don’t have the abilities of Photoshop in terms of color correction and playing around with colors, I really encourage you, readers, to play around with these tools. Using the color picker back and forth, especially after using layer masks, gives you an ability to mix and blend colors. The reason why I work with greyscale or a maroon under paint is that you can create brilliant colors and make a new palette; the trick is to constantly mess around with them. I never go in and flat out color anything, with the exception of things like “angry doodle corner” which is basically what I call my lazy drawings, drawings where I’m just honestly goofing off with.

So in summation...! Or me trying to summarize this.

 Experiment and explore with layer masks and adjustments. Whoever says that using these tools isn’t real art, they’re wrong. And please don’t ever be afraid of using references of any sort!  Alphonse Mucha is saved ten times over on this computer.

[techcrunchappcom]

New Post has been published on http://techcrunchapp.com/ufc-experts-debate-whos-next-for-dustin-poirier-and-mike-perrys-coach-less-strategy-espn/

UFC Experts debate who's next for Dustin Poirier and Mike Perry's coach-less strategy - ESPN

It’s safe to say that a familiar face is back in UFC title contention.

In what could be a fight of the year candidate, Dustin Poirier won a brutal battle against Dan Hooker in the UFC Fight Night main event on Saturday in Las Vegas. Both fighters traded wicked shots from the opening bell, and Poirier took control of the fight in the later rounds.

The win was critical for Poirier, who was coming off a loss in September to world champion Khabib Nurmagomedov. Nurmagomedov is expected to face interim champ Justin Gaethje in a title-unification bout later this summer.

Mike Perry also had an impressive win, and apparently all he needed were his physical tools and moral support at the UFC Apex.

Perry looked sharp and in shape in defeating Mickey Gall by unanimous decision, and he won with only his girlfriend, Latory Gonzalez, in his corner.

ESPN’s expert panel of Ariel Helwani, Brett Okamoto, Marc Raimondi and Jeff Wagenheim weigh in on the wins for Poirier and Perry and more.

What’s your biggest takeaway from the main event?

Dustin Poirier, right, proved that he’s still among the elite lightweights in the world by winning a hard-fought battle versus Dan Hooker on Saturday. Chris Unger/Zuffa LLC

Helwani: That fight was every bit as good as we thought it was going to be. That’s pretty much all that comes to mind. If you recall, earlier in the week, my bold prediction for this card was that the main event would go the distance. Well, early on, that prediction looked like it was going to be off because of the shots they were throwing and landing. However, I knew it would go 25 minutes because of how supremely tough both are. And 25 minutes it went. What a fight. What a show. What a display of toughness, heart and grit. These are the fights that make us love this sport so much. Hopefully Hooker doesn’t get too down after this one. He���ll be back. He can hang with the elite at 155. Also, the curse of Paul Felder, which is that everyone who beats him goes on to lose their next, is alive and well.

Okamoto: We need more consistent lightweight title fights. This can’t continue. Since Conor McGregor won the lightweight championship in November 2016, there have been four undisputed 155-pound title fights. Four. That’s not fair. This division is full of talented and deserving title challengers. Before the coronavirus pandemic hit, Justin Gaethje was as frustrated as anyone. It took Nurmagomedov and Tony Ferguson falling apart again for him to get an opportunity to fight for an interim belt and set himself up for a real title shot. I hate watching a fight such as Saturday’s, in which both guys leave a piece of themselves in there, and not knowing what’s next for the winner because this division never moves. The UFC has to do everything in its power to get this division running more consistently.

All fights from UFC Fight Night: Poirier vs. Hooker will be available to watch on ESPN+.

• Dustin Poirier vs. Dan Hooker • Mike Perry vs. Mickey Gall • Gian Villante vs. Maurice Greene • Brendan Allen vs. Kyle Daukaus • Jason Witt vs. Takashi Sato • Sean Woodson vs. Julian Erosa • Luis Pena vs. Khama Worthy • Philipe Lins vs. Tanner Boser • Jinh Yu Frey vs. Kay Hansen

• Jordan Griffin vs. Youssef Zalal

Watch the complete card on ESPN+

Raimondi: Dustin Poirier is still an elite lightweight. He’s still evolving. My favorite moment in the fight was when he had Hooker in a Khabib-esque leg ride in the fourth round. Not only is Poirier one of the best people in the sport — honored Friday with the UFC’s inaugural Forrest Griffin Community Award — but he’s also one of the toughest and most cerebral, a true ambassador for the game, and he isn’t going anywhere any time soon. Hooker is excellent. He did work in the first two rounds. But Poirier, hurt and tired, outlasted him as the fight went on. Let’s not forget that Poirier owns a win over current UFC interim lightweight champion Justin Gaethje. Poirier is right there in the division, despite the loss to Nurmagomedov last year.

Wagenheim: If I’m a UFC matchmaker, I’m looking to book someone from American Top Team against a fighter from across the Pacific. That was proven once again to be a magical combination. Back in March, the promotion’s lone champion from China, strawweight Zhang Weili, was put through the fight of the year by ATT’s Joanna Jedrzejczyk. That bout got a run for its money from Poirier, who also trains in the South Florida gym, and Hooker. If Saturday’s main event had been for only a belt, it might have surpassed the glorious 115-pound tussle in my eyes. What a show of skill. What a show of will.

Who’s next for the winner of the main event?

Helwani: I need to see Dustin Poirier vs. Tony Ferguson next. It makes all the sense in the world. Poirier lost to Nurmagomedov recently, and Ferguson just lost to Gaethje. Plus, on paper, it would be phenomenal, with high stakes attached to it. Let’s go. As for what’s next for Hooker, that one is a little trickier. He’ll obviously need some time off. Maybe Kevin Lee, who is currently rehabbing an injured knee? Charles Oliveira would be fun, but he last fought (and won) in March, so the timing doesn’t work. A Drew Dober-type would be fun, but I’m not sure Hooker would take that. And you know what? I wouldn’t hate seeing Paul Felder vs. Dan Hooker 2, considering that I thought Felder narrowly won their first meeting in February.

Damn!! Let me rest bruh!!! https://t.co/RgP5aOV0Co

— The Diamond (@DustinPoirier) June 28, 2020

Okamoto: For Dustin Poirier, why not Conor McGregor? Why the heck not? When I spoke to Poirier this week, he said he has a habit of living and dying with every result in his fight career, and it has put a lot of pressure on him over the years. Having said that, he also believes that way of thinking affected him negatively before the McGregor fight in 2014, when he lost via first-round knockout. McGregor has apparently been frustrated with the UFC because he wants to fight. Well, here it is. Poirier is ranked above him. This is the one. McGregor wants to prove he’s still elite? Fight Poirier.

Raimondi: Poirier is still on the outside looking in as far as the upper echelon at lightweight goes. Nurmagomedov will defend the title against interim champ Gaethje next. McGregor is still out there lurking, with the UFC wanting him to fight Nurmagomedov as soon as it’s feasible. Perhaps McGregor would be interested in a Poirier rematch. That could be a lot of fun. If not, Poirier is probably stuck with another rising contender next, someone like Hooker. Charles Oliveira comes to mind as a possibility.

Wagenheim: If life were fair, Poirier would be in position to wait for the winner of Nurmagomedov’s title defense against Gaethje. Short of that, he would get the opportunity to avenge his 2014 loss to McGregor and make a huge bank deposit afterward. But all is not fair in love and war and money-fight promotion. Considering that Poirier lost to the champ less than 10 months ago, I’m thinking he will be passed over if Nurmagomedov retains his throne. If the challenger wins the belt, maybe the storyline of Gaethje trying to avenge a 2-year-old TKO loss to Poirier will carry the day, but an immediate Khabib rematch seems more likely. Poirier might be left to fight a guy ranked above him who’s coming off a loss (Tony Ferguson) or one ranked below him who’s on a seven-fight winning streak (Charles Oliveira).

What did you think of Mike Perry’s corner experiment?

play

0:34

Mike Perry goes back to his corner and gets some words of encouragement from his girlfriend, Latory Gonzalez.

Helwani: Hard to hate on it because Perry won and looked good. I have heard from fighters who have said they don’t put a lot of emphasis on corners during fights, so I guess Perry backed that claim up tonight. But in all seriousness, I don’t think this is something that should be replicated, and it’s a little weird that a week after telling me they’d investigate the Robert Drysdale–Max Rohskopf situation, Nevada was OK with this. In any event, it worked out for Perry, and it generated attention, but I think he knows this isn’t sustainable. I suspect Perry will join another team before his next fight. Maybe it’s American Top Team, as his manager Malki Kawa suggested on Twitter, or maybe it’s elsewhere. Who knows with Mike Perry. He always keeps us guessing, and that’s why so many love him. But one thing is certain: Latory Gonzalez is undefeated as a corner woman. Put some respect on her name.

Okamoto: You know what? I am 100 percent good with it. I think it was a brilliant move, actually.

Now, I’ll add to that: I don’t think it’s the smartest thing moving forward. At the end of the day, is it a good idea for a UFC fighter to go into a high-caliber matchup with no one in his corner who can offer advice, recognize injury or provide expertise? Of course not. But I think most of us would agree that Perry looked … different … all week. Maybe he needed to do this one time — prove a point, do it for himself, whatever the case was — so that he could go out on his own and get a win this weekend.

If he moves forward with this peculiar strategy, again, I don’t think it’s a good idea, but the truth is Perry is probably never going to win a championship. He’s an entertainer. To borrow his words, “He knows how to fight.” If, from a mental standpoint, he feels most confident going in there with his girlfriend, that isn’t something I would ever advise someone to do, but I don’t think it’s the end of the world, either.

Thanks Perry, now my wife thinks she’s walking out with me next fight 😅

— Ricky Simón (@RickySimonUFC) June 28, 2020

Raimondi: It worked, mostly because Mike Perry is flat-out better than Mickey Gall. Perry’s strength and athleticism were just too much for Gall, and that had nothing to do with who was in Perry’s corner. The biggest takeaway for me was that Perry was in great shape, and he was polished. Yes, his girlfriend, Latory Gonzalez, was in his corner, but it was clear that Perry took his conditioning and training seriously.

Overall, though, one inexperienced person in a fighter’s corner is a bad precedent. It’s something the commission should take a look at if it happens again. It was funny tonight because Perry is such an over-the-top character. But it’s also a health and safety issue. A corner person is a state-licensed position. It should be taken seriously by the commission, with those licenses going to experienced people who are there to take care of their fighter. MMA isn’t a game; it’s a brutal, dangerous sport.

Wagenheim: Perry fought a more disciplined fight than I’d ever seen from him. Maybe coaching complicates things for the guy, gets him out of his instinctual rhythm. Then again, maybe what we saw was something of a mirage, a deceptive byproduct of an experienced veteran of high-level opposition being in the Octagon with an opponent who had fewer than half as many pro fights. Would Perry have been able to get by without coaches in his corner if he were competing against someone the caliber of Donald Cerrone or Paul Felder, to cite two names on his résumé? Who knows? Let’s chalk this up to Mike Perry being Mike Perry.

Which prospect made the biggest statement?

play

0:25

Kay Hansen and Jinh Yu Frey trade massive blows to each other’s faces early in the third round of their bout at UFC Fight Night.

Helwani: I know Tanner Boser is now 18-6-1 following his vicious, first-round knockout of Philipe Lins on Saturday, but he’s only 28, and that was just his third UFC fight, so I’ll go with the native of Bonnyville, Alberta. In my eyes, he’s still a prospect. How much fun is Boser? The hair, the teeth, the Western Canadian accent … it’s a wonderful package. He’s now 2-1 inside the Octagon, with his lone loss to uber-prospect Ciryl Gane, so I think he’s a name to keep an eye on at heavyweight. Now, if we want to talk about who has the highest ceiling of the bunch, I’ll go with 20-year-old Kay Hansen. In case you missed it, Hansen, who is the youngest woman in the promotion and the second youngest overall (behind Chase Hooper) was signed just six days ago. She’s a big-time prospect and will be a player at 115 for years to come. It was a great win for her Saturday against former Invicta atomweight champion Jinh Yu Frey. That armbar submission was a beaut.

Okamoto: I have to go with Kay Hansen, and it isn’t particularly close for me. Although I wouldn’t say her victory over Jinh Yu Frey was one of the most memorable of the card — there were plenty of other finishes on Saturday that stood out more — a 20-year-old, making her UFC debut, against an opponent with much more experience against better opposition? This result says a lot. Khama Worthy, Tanner Boser, Youssef Zalal, all of them had big wins on the undercard, but there’s something impressive about seeing a 20-year-old win in the Octagon. Not to mention, Hansen’s best skill (at least right now) — her wrestling — should continue to serve her well as she progresses through this division and grows into her body.

Raimondi: Kay Hansen. It wasn’t just that she beat former Invicta FC atomweight champion Jinh Yu Frey with a slick armbar in the third round of her UFC debut. It was that Hansen was able to battle adversity to do it. She clearly had a game plan of getting the smaller Frey down and imposing her will on the ground. Frey had none of that for most of the first two rounds, and she was making Hansen pay for her aggression, popping her with hard left hands. Hansen, to her credit, stuck to her strategy, finally got Frey down in the third and finished the bout that was tied heading into the final round. Hansen is just 20 years old, the second-youngest fighter in the UFC. There is immense potential there.

Wagenheim: It’s tough to go against Kay Hansen, who at 20 years old took out a far more experienced fighter who has been a champion in another fight organization. But I was most impressed by Khama Worthy, who scored his second straight eye-opening UFC win. Last summer he was a humongous underdog when he won his UFC debut. Was that just a matter of his having the night of his life? No, it was not. This time, he took on Luis Pena, who came in with six fights in the UFC, including wins over some seriously legitimate opponents. After a good start by Worthy, Pena put on a dominant display of wrestling in the second round. But Worthy persevered, and when the fight went back to the canvas in Round 3, he was ready. Worthy sunk in a modified guillotine choke to squeeze the air out of any lingering doubts.

Which fighter had the best finish?

With less than a week’s notice, @juicyj_erosa pushed the pace for three rounds and sunk in this D’arce choke to finish it off at #UFCVegas4 pic.twitter.com/kIdxwdzB9q

— ESPN MMA (@espnmma) June 28, 2020

Helwani: There were so many good ones to choose from tonight, as this was a fun card with great finishes. In the end, I’ll go with Julian Erosa‘s D’Arce choke. First of all, the fact that he took this fight on four or so days’ notice and was a +400 underdog against the previously undefeated Sean Woodson is impressive in its own right. However, that D’Arce was as slick as can be and came at the end of a phenomenal fight. I love stories such as Erosa’s: Former “The Ultimate Fighter” alum, released in 2016 after going 1-1, gets a second chance on Contender Series two years later, wins that fight, gets signed again, goes 0-3 in the UFC, gets cut, wins a fight on the regional scene and then capitalizes on this opportunity after a visa issue precluded Canadian Kyle Nelson from competing Saturday. Way to persevere, Julian.

Okamoto: Julian Erosa. Four days’ notice against arguably the most promising prospect on the card in Sean Woodson. Was it the “highlight reel” KO we usually think about when it comes to best finish? No. Not at all, actually. But taking everything into consideration — fighting on four days’ notice, the biggest betting underdog on the card, losing the first round, the fact that he has been cut from the UFC before — it’s incredibly impressive. Erosa knew after that first round against Woodson that he had to bite down, eat shots and make the fight ugly, and that is way easier said than done. Not only did he have the intelligence to acknowledge that, but he also had the courage and heart to do it. It’s difficult to not feel happy for him.

Raimondi: I won’t soon forget Tanner Boser, sporting an absolutely glorious mullet, starching former PFL heavyweight champion Philipe Lins with a punching combination for a knockout win. Boser, from Alberta, Canada, is unassuming. Maybe he caught Lins by surprise. Boser let loose with a fast combination and clanged multiple punches off Lins’ head. Lins was out when he hit the ground, spurring referee Herb Dean to dive in and hit a near-judo throw to get Boser off an unconscious Lins. It was a memorable knockout for a fight — and a fighter — many people didn’t have circled coming into this event.

Wagenheim: The second- or third-best finish on this night would have been in the running for top honors on many fight nights. At one point, there were five straight finishes, each a thing of beauty. But I have to go with Julian Erosa’s third-round D’Arce choke, which handed prospect Sean Woodson his first career defeat. Erosa, who twice has been cut by the UFC, came in on four days’ notice and was the biggest underdog on the card. He looked the part in the first round, absorbing a steady diet of straight left hands. But he ate them all and kept coming for more, and when he finally got Woodson on the canvas, he did not waste the opportunity, efficiently and stunningly eliciting a tapout.

[dorothydelgadillo]

24 Dos and Don’ts for Businesses, Leaders, & Marketers Who Want to Start a Podcast

Podcasting has been around for quite some time, but it has experienced tremendous growth in the past few years.

Today, there are more than 600,000 podcasts, and 28 million+ individual episodes available. 

Podcast listeners are affluent and educated, but, best of all, they're loyal.

80% of them listen to all or most of each individual episode, and on average, they listen to seven shows per week.

When you consider the data, it comes as no surprise that many businesses, thought leaders, and marketers are considering starting a podcast.

While podcasting can be a simple, inexpensive, and effective way of getting in front of your audience, it's not as simple as "if you build it, they will come." 

I've been using the medium for the last five years and, in that time, I have learned a thing or two about what it takes to build a successful podcast.

I started my first podcast back in 2015 and got about 25 episodes in before I realized I wasn't going to be able to grow it, mostly because it didn't have a clear focus or format that was compelling to the audience I was trying to reach.

A few years later, I took what I learned from that initial experience and used it to create The Inbound Success Podcast.

I'm now 1.5 years and 80+ episodes in and have seen dramatically better results, along with steady growth in listenership. I attribute the difference to:

Being much more focused, from day one, on what matters to my audience and helping them solve their most challenging professional problems.

Staying committed to a consistent weekly publication schedule (in my case, a new episode goes live every Monday at 11:30 am ET - even when that Monday falls on a holiday like Christmas or New Years).

Taking the time to book guests who can really add value, and doing it well in advance so that I have around six to eight episodes "in the can" at any given time.

I've also learned a lot from my community of fellow podcasters, both here at IMPACT, and in the broader podcasting community. Recently, I reached out to them to ask what their advice is to anyone considering starting a podcast.

Here's what they had to say.

What is one thing that a business, leader, or marketer who is thinking of starting a podcast should do?

Have a goal - whether it's what you want others to learn from your podcast or what business value you want to gain (you probably need both), you need a goal. Without a clear goal in mind, every other decision related to your podcast will be more difficult. - Stephanie Baiocchi, The IMPACT Show

Be authentic -- stay true to who you are, your expertise and your personality. I promise that you will be more captivating to your audience if you are real and don't try to force yourself to fit into a particular box. Even if you talk about subjects or topics you're not 100% comfortable with, just say so! It's always better to be honest and raw, rather than fake. - Justine Timoteo, Creator's Block

Find the podcast’s focus and start building around that. - Sean Harrigan, Cinescape

Think about what your audience actually cares about and talk about that - versus what you'd like to talk about, but your audience doesn't truly care. Ask them questions. Get to know what they enjoy listening to and make something they can't live without. - Zach Basner, Film School For Marketers

Outsource the audio production to a professional. - Steve Stewart, Podcast Production Expert

Do an internet search of the major keywords relating to your podcast PLUS the word "podcast" to see what's already out there. - Kim Krajci, Toastmasters 101

Document and have a good understanding of who your audience is, the goal of your podcast, the format, and a backlog of all the topics you'd like to cover and how it ties back to both the audience and goal. Make sure you also do research around others in the space who have podcasts covering the same topic as yours. You want to find a way to differentiate yourself. Also consider reaching out to people who would be in your audience and start getting a feel for what their challenges are and what would be interesting to them. Continue to do this as you're creating your episodes, don't just do it in the beginning. The ultimate thing to keep in mind is "How can I start a podcast that is going to bring education and value to my audience?" - Myriah Anderson, Film School for Marketers

Think about if what you want to publish/share with the world is something you think should be a SERIES or not? Does it warrant a podcast (meaning something that will be steadily ongoing and not random)? Maybe it could be a mini-series / mini-podcast? (say, something with like 8 parts to it)?

How are you going to be sure you've set aside enough time to consistently prepare, record, edit, publish and analyze your podcast between episodes? Can you really manage to publish say, weekly? Do you have a history of consistently publishing anything (blog posts, newsletters, internal reports/presentations) at that rate?

Think about the recording and publishing infrastructure. Libsyn is critical to getting our podcast out there consistently and easily. I don't fully understand all of the production and publication pieces but I'm glad that someone at IMPACT figured it out and got it set up correctly otherwise we probably would never get off the ground.

Consider who can help you and how. Podcasting can be a lonely thing and a lot of work if you don't enlist friends and allies to help you plan it, prepare for it, promote it and maybe even be featured in it as special guests. Definitely definitely think of this medium as a social one and consider how you will involve your favorite people from in and around your network to bring your podcast to life. - Nick Salvatoriello, The IMPACT Show

Join a podcasting community because while barriers to entry of launching a podcast are low, building and sustaining a great show takes work. A community can provide feedback, support and inspiration. It takes a village. - Andy Wang, Inspired Money

Have a clear mission for why you're creating the podcast, and a clear vision for where you're trying to go with it and who you're trying to reach. Focus less on all of the production stuff (fancy microphones, custom music, etc), and more on making the content valuable and engaging for listeners (ie. the talent). The worst thing you can do is spend a bunch of time recording, editing and producing a really put-together-sounding podcast that in the end offers nothing of real value to its listeners. - Carina Duffy, The HubCast

Leaving aside the obvious "do your market research" tip (although please do that), be very specific about the problem you want to solve with your podcast. Then, write that problem down and share it with others. Determine if you're solving a real or imagined problem. After that, you should be able to say that every single episode you produce goes toward solving that problem. You should also use that written problem statement in your copy and scripting that explains what the podcast is about. - Liz Murphy, Content Lab

Understand your audience and what's valuable to them. Simply defining what you want to talk about isn't enough. Take it a step further and figure out how what you have to offer is helpful to your audience and what they should gain by listening to your show. - Brie Rangel, MarketHER

What is one thing that a business, leader, or marketer who is thinking of starting a podcast should NOT do?

If you're thinking of starting a podcast, you should not settle for less than quality audio. If there's one thing that's worth investing in at the beginning, it's a quality microphone. - Stephanie Baiocchi, The IMPACT Show

Don't take it too seriously. We tend to get caught up in the science behind content and forget that podcasting (or our jobs in general) should be fun! You're going to make mistakes and not every single episode is going to be a smash hit, but that shouldn't stop you. If you hold yourself hostage to perfection, chances are you will never hit publish. Oh and trust me, your voice isn't as annoying as you think it is. - Justine Timoteo, Creator's Block

It's simple - don't go in unprepared. - Sean Harrigan, Cinescape

Don't jump in without making important branding decisions. How long is the show going to be? What are the routines you'll stick to? What are things that you'll NEVER do? What kind of phrasing do you use and is is the way your listenership would say it? - Zach Basner, Film School For Marketers

Do not think that a podcast is going to be as successful as YouTube or email newsletters. Remember: Podcasts reach a different audience. The person who listens to a podcast isn't the same person that reads a blog. - Steve Stewart, Podcast Production Expert

Don't ignore editing! - Kim Krajci, Toastmasters 101

Don't jump in without a plan. It can be easy to get excited about a topic and just start diving into content that you think will be valuable without gauging what your audience would actually be interested in. Do some research up front, start reaching out to people who would make up your audience and gauge what they are most interested in and what would be valuable to them. You also want to make sure that you plan out topics and guests ahead of time so you aren't scrambling each week. - Myriah Anderson, Film School for Marketers

Don't start without a goal/objective in mind (or a "pivot strategy" if the goal is reached/not reached). What's your first milestone for this podcast? What's your second? What's your "tipping point" where if you're not at that point by a certain date/number of episodes, you pledge to pivot your strategy if not reconsider investing your marketing/publishing calories elsewhere. It's not popular to talk about giving up, but there's an opportunity cost to every decision you make and your podcast decision can come potentially with a large opportunity cost.

- Nick Salvatoriello, The IMPACT Show

Don’t simply record and pass the “tape” off to your editor. Listen back to your unedited shows regularly to critique yourself and improve. Work collaboratively with your editor on everything from better mic placement, your breathing, and show format. - Andy Wang, Inspired Money

Don't start a podcast just because that's the next thing to do in digital marketing. A podcast isn't just a different medium to publish your content on, it's a whole different type of marketing that requires a completely different strategy. Make sure you do your research on how to create an engaging podcast, and set realistic expectations for how much time you'll have to put into it and how much return you'll get out of it. - Carina Duffy, The HubCast

Don't wing it. By "wing it," I DON'T mean experiment or be agile -- you should absolutely do those things. (My own podcast has evolved since I first started it last year.) What I mean, however, is you need more than a big idea and a podcast name. You need a format. You need to plan out your first 10 to 15 episodes. You need to loop other people in to, again, determine if what you're proposing is going to solve the problem you identified at the start. You need to have a plan for how you make time for your podcast (recording, production, promotion) in your weekly schedule and then block that time out in advance, otherwise your podcast will always get tossed around and deprioritized. You need an exit strategy. Etc., etc., etc. - Liz Murphy, Content Lab

Don't jump in with no planning. Not that planning should consume months of your time, but going into a show with no idea how it will flow, how it will be interesting to an audience or how you plan to promote it is a recipe for a waste of your time. - Brie Rangel, MarketHER

Podcasts, Just Like Any Other Form of Marketing, Need A Strategy

It sounds almost silly to say that when you start a podcast, you should treat it as you would any other marketing effort and begin with a strategy, but the reality is that too many podcasters just jump in without a plan and begin creating content with no goal in mind and no definition of success.

As you consider starting a podcast, begin by defining your audience, understanding their pain points, and creating a podcast format that will serve your audience and address a need.

Get good equipment and learn how to edit and produce a quality show. 

Most importantly, don't begin podcasting unless you're prepared to see it through.

That means sticking to a consistent publication schedule and doing all of the surrounding work (booking guests, promoting the show, etc.) that needs to take place on a weekly basis.

In my experience, its all worth it if you love what you're doing, you're passionate about your subject matter, and you personally derive value from creating your show.

When you can check all of those boxes AND you have a solid plan of attack, you have a winner on your hands.

from Web Developers World https://www.impactbnd.com/blog/dos-and-donts-for-starting-a-podcast

[oblivionspeakk]

The Best SEO Reviewed

The main search engines optimization (SEO) is definitely an important design feature associated with the website that enables the particular spider or robot to effortlessly can get on, thereby raising its visibility on the internet. Digital Marketing and advertising and SEO would be the particular most trending topics across the particular globe so when a items goes trending a number associated with other new and trending points get connects with it. Such as AMP, Voice Search, AI plus Mobile friendly website are the particular preferred and trending part associated with SEO now. Are exceptional but their SEO potential might be lower compared to sole links. Right here are 8 off-page SEO strategies to expand your page ratings on search results. By 2010, marketers began to see the growing significance of social media content within SEO, so both Google plus Bing added ‘social signals, ' which would show any composed Facebook posts that matched an individual's search. For me, I experience as though I gained the valuable, all encompassing picture associated with SEO and it will assist me to create a method to move forward with rank goals. Simply by incorporating an actual SEO technique into your overall content marketing and advertising plan, you will be capable to climb the major lookup engines rankings within a issue of months. Now you should to finish off this off-page SEO techniques guide. In the success story associated with a website, both design plus search engine optimization (SEO) have fun with an important role as their own work is vital for the successful online presence. Since the onset associated with Google's Knowledge Graph SEO's about the globe are usually in a madness marking up their websites along with semantic markup. As it will be still the beginning of 2018, it will be exciting in order to find out these and additional SEO trends emerge as the particular year progresses. This is just going to be a little SEO 2019 Slide more popular therefore an SEO prediction for 2018 is that websites that not necessarily reachable by voice searches may lose some of their ranks. What SEARCH ENGINE OPTIMIZATION does in a nutshell will be convert all your web or even forum pages into a great deal more user friendly links, which usually in turn can then become indexed by search engines very much easier and faster. The end result is that without proper keyword research, you simply cannot nail local on-page SEO - or any type of SEO for example. Tips you suggested for SEARCH ENGINE OPTIMIZATION Advance are valuable as Sites need to undergo SEO Review from timt to time in order to stay On top of lookup engine results, I was presently taking care of SEO progress Strategies to Improve website position, Found Out your post related. The tone of voice search is getting vital intended for SEO. 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For way too long, SEOs have obsessed by looking in the Pagerank or whatever metric of the linking page. For SEARCH ENGINE OPTIMIZATION particularly, it is important in order to comprehend where voice search ultimately gets its data from. In 2018, we can be seeing citations ceasing in order to have a major impact upon SEO efforts, and similarly, jooxie is able to be encountering a good even stricter standard on key phrase stuffing as semantic (topic-based) SEARCH ENGINE OPTIMIZATION matures. Google is also maintaining track of Accelerated Mobile Web pages as this format enables quick loading, giving a much much better reading experience and improves SEARCH ENGINE OPTIMIZATION of the website. Nevertheless NATURAL backlinks from real high quality sites, that will ALWAYS assist you with your SEO. 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There are basically two main forms of search engine marketing; these are the on-site SEARCH ENGINE OPTIMIZATION and the off-site SEO. Through this particular post I'll find all the particular SEO blogs in one location. Likewise, SEO tendencies like AMPs, long-form keywords, AI mobile optimization and more are usually equally effective in contributing in order to your company growth. Black hat SEO can obtain you towards the top associated with SERP in a short period, nevertheless, search engines will nearly all probably penalize and ban the particular website sooner or later. So, it's about period you changed the way a person conceptualize that SEO strategies with regard to mobile searches. There are one question, I searched your own page info from Seo tremble and it says your web page noesn't need meta description and meta description keyword. 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Because of the particular discrepancy between what people are usually likely to type versus exactly what exactly they are likely in order to say, it is increasingly important for SEOs to understand just how the nuances of natural presentation patterns affect search engine outcomes. While that will not get solved in 2018, all of us need integrate the SEO group alongside other marketing, both compensated and owned initiatives. This particular goes against SEO in character, once we usually want the almost all high-quality links, but having several non-important links is just since important. The particular battle for users is accelerating, and companies should pay a lot more attention to optimizing their visible content for SEO. RankBrain much even more of a ranking signal compared to an SEO masterpiece, however, this does possess some effects upon SEO, and can be specifically useful if users don't understand 100% what they're looking regarding, or simply can't find the particular right words to use. ” The first reaction is that the particular title would make much even more sense without the question tag, but the content itself offers value for people a fresh comer to SEO as the particular blogger reviews aspects that create newcomers hesitant about becoming involved in SEO. In 2018, the particular user experience could be the center associated with development and also the the key point for the SEARCH ENGINE OPTIMIZATION strategies. As the mobile-first index, page speed ranking element, along with other changes continue to move out this year, be guaranteed that SEO which focuses upon quality over short-term gains will be what can help you shift up in the SERPs. Many SEO campaigns begin along with keywords - knowing what the particular audience within your niche is definitely searching for is really the powerful advantage. Authoritativeness is a important metric for SEO these times, and when you read that will Google rater's guide, it indicates a lot more than simply having lots and lots associated with backlinks. It will be the first SEO trend that will will make your site even more visible on search engine. SEO is performed on the understanding that internet pages rank because of how related a webpage is to the search query and how several links point to that web page. If you have SEARCH ENGINE OPTIMIZATION done for your site, a person will get a much much better ranking in the search motors because of the keywords or even keyword phrases used. Schemas are what help Search engines display rich snippets in lookup results, continuing t make all of them an important part of SEARCH ENGINE OPTIMIZATION in 2018. Without question, 2017 is the great year for search motor optimization (SEO) marketing. When you want a free technique to see search ranking enhancements, or simply want more information (which can't hurt), install this particular free SEO dashboard to your own analytics. Image SEARCH ENGINE OPTIMIZATION is a crucial part associated with SEO different types of internet sites. SEO business has seen the rise associated with many game changing SEO developments in 2017 The industry is usually looking forward for big modifications in 2018. Before we all lay out our SEO forecasts 2018 will bring, let's consider a look at the method the marketplace and digital advertising trends changed this year. Because Google can always monetize its product plus push organic results further straight down, SEO-ers will need to broaden their practice and locate organic visitors outside of Google's organic position. Intended for example, considering the keyword tea” or marketing” may take very a long time for enhancing the ranking for every upon Google, however, using less looked terms like home tea-maker” or even SEO marketing for your business” can improve your chances associated with raking high in Google. Search Motor Optimization is done through creating SEO optimized content for the website. I WOULDN'T 301 REFOCUS users blindly to your house page in case you anticipate any SEO benefits from 301s. Nevertheless, 2018 SEO trends will prove in order to be the clincher. Canonical: This particular plug-in handles content syndication, which usually essentially allows other blogs in order to publish your projects (similar to franchising) without hurting your website's SEARCH ENGINE OPTIMIZATION ranking—simply by having a rel=canonical may get your brand and articles out on the web within multiple outlets, ensuring a better reach and bigger audience with out hurting your own search outcomes. Rich snippets and schema markup language is the one that a single needs to work on even more to get a good increase in SEO score and furthermore for having a better positioning searching engine results page (also referred to as SERP). ” The wealthy snippets are a way in order to communicate with Google regarding the articles contained within the site. On the similar note, great SEO articles needs keywords but if a person overdo it, Google and individual visitors will hate it. Looking to keep a healthy keyword denseness of 1-2% is recommended. SEO is definitely optimizing digital documents for individuals who use search engines. Search engines has stated publicly they think brands” are good for SEARCH ENGINE OPTIMIZATION, as people trust them plus want to see them offered in search results. Even as we appear ahead to SEO in 2018, discover our predictions for exactly what we think will be a single of Google's biggest years however for search. Meta explanation plays a major role within search engine position of your post so composing an SEO friendly meta explanation is essential for ranking element. SEO is not just about building search engine-friendly websites. When you're working on SEARCH ENGINE OPTIMIZATION, you need to be conscious of the existing factors that will influence your ranking. We would certainly like to increase visibility, all of us want it to look in Lookup Engine Results Page (SERP), We all should go with these alleged SEO techniques. Everybody knows that will SEO is an acronym that will means Search Engine Optimization. The particular analytical area of the SEO is regarding tracking organic keyword positions, web site traffic and its engagement on the internet Analytics, Webmaster Tools and several other specialized tools. Staying on top of the particular changing trends in search motor optimization (SEO) is a should if a website will be observed by targeted customers. Considering that Google processes more than 3. 5 billion searches for each day, the 30% increase within voice search in only the particular next two years translates directly into huge numbers and an also bigger potential for optimizing your own SEO strategy to begin getting together with the demands of voice lookup now. It will be true that constantly researching with regard to SEO techniques is a tiresome and tiring process, but presently there is no silver bullet intended for maintaining high ranking except enjoying change. Thus, cellular friendliness serves as one associated with the major factor that will certainly continue in 2018 as the particular trend in SEO. In fact, SEO is completely vital to your search motor marketing success. SEARCH ENGINE OPTIMIZATION today is not about bloated tummy content with keyword variations or even optimizing a post to position for a number of key phrases; it's about optimizing a individual post to rank for any one, specific keyword (aka, the entire page should be built about a singular idea, answering questions from every angle and within the most efficient format possible). This is definitely due in part to Google's work to crack upon inauthentic content, which is what can make SEO so important. Hope, we'll all be SEOtent enough with SERP rankings. The mobile influx has had a significant impact on SEO and will carry on to disrupt and shape cellular optimization trends and strategies. Still, the keyword aspect associated with SEO is becoming increasingly challenging with Google Adwords hiding quantity data. You post the great information, could you recommend me how to improve internet site ranking without doing any away page seo. Keywords: Speaking of content, key phrases is also extremely important in order to an SEO strategy. So, to make it easier to suit your needs, we compiled a list of the 25 best SEOย tools you need to know and grouped them into five neat categories: keyword research tools, technical SEO, backlink analysis, link building and rank tracking. We looked at hundreds associated with SEO companies to decide which usually ones would make our search positions list. Thus, really time for mobile optimization intended for better SEO result. SEO means helping businesses perform everything they can to create more money from those who else are visiting their website through organic search. Google provides been actively encouraging businesses in order to convert their websites to HTTPS, and those websites are getting rewarded with a minor SEARCH ENGINE OPTIMIZATION boost. 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Whilst classical techniques will continue in order to be effective, the SEO tendencies and tactics mentioned on this particular page can significantly change the particular way we perform search motor optimization. Content advertising is maturing and trying out there infographics and video marketing may just add value for your own SEO techniques. ⭐ One of the best strategies adopted by businesses nowadays is an SEO focused content material strategy. John - we have around one, 000 video podcast episodes, plus currently kicking off a restore in our site specifically to enhance our SEO (we've decided it can easier to rebuild than in order to try to fix our frankenstein monster). Seo (SEO) involves various factors, yet we are confident that the super fast website should end up being your number one priority within 2018. With the increase of voice search, over fifty percent of Google searches originating through mobile devices, the impending mobile-first index, and mobile-friendliness being the ranking factor, you simply aren't afford to ignore mobile SEARCH ENGINE OPTIMIZATION anymore. One of our favorite online toolkits is SEMrush, which includes a number of tools for SEO, content marketing, and search engine marketing. Emma could be the Head of Conversation & Marketing at OnCrawl plus write about SEO and research engine updates. These people are focused on doing the particular actual search engines like plus hope to be rewarded with regard to doing so. White Hat SEARCH ENGINE OPTIMIZATION is really a focus upon quality. 2018, certainly will be an interesting yr for SEO and only period will tell who manages in order to maintain the right blend ahead on top. You are usually able to optimize your cellular site to become fast upon Google but if you possess trouble with understanding SEO after that don't even try to enhance your mobile site. Organic SEARCH ENGINE OPTIMIZATION: is the phrase used in order to describe an all natural positioning within the free listings associated with Google search results. Video marketing, infographics, link building were among the particular most talked SEO trends intended for quite a while now, nevertheless if you have limited your self with only those may not really earn you benefits that are usually to be offered by additional effective methods that you may not have known. Correctly, chosen SEO keywords assist people to find your web site via search engines. When it arrives to creating an SEO technique, website owners need to concentrate on question-centric long-tail keywords within natural language because they are usually close to user's conversational talk. If you are searching for an SEO consultancy or even someone to manage all your own digital marketing or digital education, please e mail us to know exactly how we can help bring site visitors your website and enhance your own sales. Because hidden articles will likely be ignored by Google which usually will impact your overall SEARCH ENGINE OPTIMIZATION strategies of 2018. You must end up being witty enough to select greatest SEO Company that handles sociable media marketing technique very properly. The SEO trends regarding 2018 and the years in order to come are not some unattached concepts you need to deal with separately. SEO, within general, covers all types associated with businesses, blogs, and websites. I indicate, most websites outsource their SEARCH ENGINE OPTIMIZATION for an agency - it can just not cool ripping straight down someone's online presence for activities they did not take. You can build links through Digital Marketing or content marketing and advertising blogs too, because these are usually (SEO, Digital Marketing or Content material marketing) closely related topics. A successful SEARCH ENGINE OPTIMIZATION campaign always begins with key word research. SEO strategies that as soon as were along with the video game may not apply to the particular current search engines like search engines. But, the most substantial SEO announcement might have already been Google's mobile update of 04 2015 - this update triggered non-mobile-friendly websites to get reduced rankings.

[readersforum]

Paid social requires sharpening your blade in 2019

New Post has been published on http://www.readersforum.tk/paid-social-requires-sharpening-your-blade-in-2019/

Paid social requires sharpening your blade in 2019

Something that never fails to shock me is how much things change from one year to the next in paid social.

Things we evangelized a year ago were either: in their infancy (using Facebook ads as a sales funnel instead of only bottom of funnel) or they were at peak maturation (setting and forgetting your ads for conversions and getting stellar results). There was almost nothing in-between.

Cutthroat creative makes a comeback

Consumer attention spans are low, out of necessity. Prolific levels of advertising volume cause users to protect their attention, saving it only for more remarkable things that connect with them quickly. Throwing more ad dollars at more impressions will never solve that problem, which leaves a lot of brands examining their budget and outputs for 2019.

What is already happening (and, indeed, is what I think must) is a circling-back of sorts to a creative focus. While no one has ever doubted the importance of creative, everything in paid social was new and fresh, so it didn’t have to be thought about as much.

Now?

The gimmicks have been found and exploited. Tired copy tropes, shaky UGC video and all its ilk, wrung every last drop of out of easier, low-budget shortcuts.

Clients are frustrated things that worked six months ago no longer do, but that effort needs to be put into moving forward, not grasping desperately to old ways. More budget needs to be allocated to strategizing smart creative because it is not a sunk cost. Better, smarter creative means spending MORE on the creative strategy, and LESS money on media running things that won’t work because they’re stale. Invest more up front for more efficient spending once it’s live.

Facebook’s foibles and frailty

Another evolution: some spectacular failings by Facebook for its ads platform are driving cries for diversification of budget allocation.

The unreliability of Ads Manager is shaking the confidence of media managers, to say nothing of Facebook’s external-facing company issues. Advertisers, thirsty to move funds elsewhere, most haven’t because there is no alternative with Facebook’s ad volume. It’s not because they feel loyal to the platform. This may spell trouble for Facebook as places like Pinterest (who hired their first CMO recently) and Twitter (who started to turn the corner this year on ad revenue) continue to innovate and grow.

The customer attention span noted above is also an issue for advertisers coming up against users who are blind to most ads in an environment with already capped out ad inventory. While Facebook scrambles to try new placement types for inventory expansion, advertisers are largely yawning at them. Even the pockets of successful offerings aren’t large enough for the scale that would fulfill advertiser-side demand.

Shifting sands of attribution

As the paid social avenues have grown, diversified and stumbled, there’s a growing awareness among advertisers about the perils of relying on last-click attribution. When these tried-and-true methods fail, there is no safety net. Media dollars are getting torched with no backup plan and an over-reliance on myopic portals of attribution.

Advertisers are getting savvier about the customer journey, however. The last-click infestation that was largely started by paid search being the main avenue of spend for many advertisers is waning. A growing realization that users exist and pass among multiple touchpoints daily, weekly and monthly is forcing brands to focus on driving awareness of something they can own: their own name.

This also coincides with the rise of Amazon’s domination of the e-commerce marketplace. Advertisers are feeling the burn of smaller margins, and the financial fortitude required to advertise against Amazon to try and keep users on their platform. Accepting this reality, advertisers are (ever so slowly) shifting to diverting money back to brand awareness and I believe they will continue to do so.

Consider this: the money spent on raising brand awareness secures real estate in a user’s mind for a length of time to come versus the quick hit of the sale. It’s a longer-term strategy, but it’s the one that battens down the hatches against platforms you can’t outsell. Examining things like direct traffic growth and brand search growth through your media efforts may prove to be a formidable place for your media spend if competing directly against platforms like Amazon leave too little margin to be worth it.

Accept the reality of it, and adapt if possible. Brand awareness CPMs tend to be cheaper than conversion-focused bidding models. That’s not to say advertisers should abandon hope, but rather plan for spend to not be 100 percent on sale/immediate lead acquisition as in the past. Carving off a percentage for brand-based awareness is a “rising tide to lift all boats” strategy on third-party platform sales, helping offset the sometimes insanely high costs paid for a quick sale.

Never a dull moment, so sharpen your blade

As certain tactics reach the point of maturation, paid social remains in its infancy. Facebook has been a pioneer but the cracks are starting to show. Their grasp on advertiser loyalty driven by their reliability and results is tenuous, at best. Whether it’s growth that wasn’t managed well or sheer arrogance, it’s forcing advertisers to remember nothing is guaranteed and constant reevaluation on their methods is crucial in today’s environment.

Invest in your brand and your creative in 2019. If Facebook Ads are failing you, it’s time to move that money and test elsewhere. Accept that successful tests may not be measured by quick hits like they were, and open your eyes to the longer-term wins so you can plan accordingly for them. In the age of “crushing it,” the hares get the press, but the tortoises are the ones who are still around a few years later these days. Best practices in marketing still apply, no matter what the year’s number is. Keep your principles timeless.

More Expert Predictions

20 expert predictions: Here’s what successful marketers will do in 2019

20 expert predictions: Here’s what successful marketers will do in 2019

‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’

Want to create better experiences and brand loyalty? Lean on your data

The post Paid social requires sharpening your blade in 2019 appeared first on Marketing Land.

[strangecollectorcupcake-fan]

Paid social requires sharpening your blade in 2019

Something that never fails to shock me is how much things change from one year to the next in paid social.

Things we evangelized a year ago were either: in their infancy (using Facebook ads as a sales funnel instead of only bottom of funnel) or they were at peak maturation (setting and forgetting your ads for conversions and getting stellar results). There was almost nothing in-between.

Cutthroat creative makes a comeback

Consumer attention spans are low, out of necessity. Prolific levels of advertising volume cause users to protect their attention, saving it only for more remarkable things that connect with them quickly. Throwing more ad dollars at more impressions will never solve that problem, which leaves a lot of brands examining their budget and outputs for 2019.

What is already happening (and, indeed, is what I think must) is a circling-back of sorts to a creative focus. While no one has ever doubted the importance of creative, everything in paid social was new and fresh, so it didn’t have to be thought about as much.

Now?

The gimmicks have been found and exploited. Tired copy tropes, shaky UGC video and all its ilk, wrung every last drop of out of easier, low-budget shortcuts.

Clients are frustrated things that worked six months ago no longer do, but that effort needs to be put into moving forward, not grasping desperately to old ways. More budget needs to be allocated to strategizing smart creative because it is not a sunk cost. Better, smarter creative means spending MORE on the creative strategy, and LESS money on media running things that won’t work because they’re stale. Invest more up front for more efficient spending once it’s live.

Facebook’s foibles and frailty

Another evolution: some spectacular failings by Facebook for its ads platform are driving cries for diversification of budget allocation.

The unreliability of Ads Manager is shaking the confidence of media managers, to say nothing of Facebook’s external-facing company issues. Advertisers, thirsty to move funds elsewhere, most haven’t because there is no alternative with Facebook’s ad volume. It’s not because they feel loyal to the platform. This may spell trouble for Facebook as places like Pinterest (who hired their first CMO recently) and Twitter (who started to turn the corner this year on ad revenue) continue to innovate and grow.

The customer attention span noted above is also an issue for advertisers coming up against users who are blind to most ads in an environment with already capped out ad inventory. While Facebook scrambles to try new placement types for inventory expansion, advertisers are largely yawning at them. Even the pockets of successful offerings aren’t large enough for the scale that would fulfill advertiser-side demand.

Shifting sands of attribution

As the paid social avenues have grown, diversified and stumbled, there’s a growing awareness among advertisers about the perils of relying on last-click attribution. When these tried-and-true methods fail, there is no safety net. Media dollars are getting torched with no backup plan and an over-reliance on myopic portals of attribution.

Advertisers are getting savvier about the customer journey, however. The last-click infestation that was largely started by paid search being the main avenue of spend for many advertisers is waning. A growing realization that users exist and pass among multiple touchpoints daily, weekly and monthly is forcing brands to focus on driving awareness of something they can own: their own name.

This also coincides with the rise of Amazon’s domination of the e-commerce marketplace. Advertisers are feeling the burn of smaller margins, and the financial fortitude required to advertise against Amazon to try and keep users on their platform. Accepting this reality, advertisers are (ever so slowly) shifting to diverting money back to brand awareness and I believe they will continue to do so.

Consider this: the money spent on raising brand awareness secures real estate in a user’s mind for a length of time to come versus the quick hit of the sale. It’s a longer-term strategy, but it’s the one that battens down the hatches against platforms you can’t outsell. Examining things like direct traffic growth and brand search growth through your media efforts may prove to be a formidable place for your media spend if competing directly against platforms like Amazon leave too little margin to be worth it.

Accept the reality of it, and adapt if possible. Brand awareness CPMs tend to be cheaper than conversion-focused bidding models. That’s not to say advertisers should abandon hope, but rather plan for spend to not be 100 percent on sale/immediate lead acquisition as in the past. Carving off a percentage for brand-based awareness is a “rising tide to lift all boats” strategy on third-party platform sales, helping offset the sometimes insanely high costs paid for a quick sale.

Never a dull moment, so sharpen your blade

As certain tactics reach the point of maturation, paid social remains in its infancy. Facebook has been a pioneer but the cracks are starting to show. Their grasp on advertiser loyalty driven by their reliability and results is tenuous, at best. Whether it’s growth that wasn’t managed well or sheer arrogance, it’s forcing advertisers to remember nothing is guaranteed and constant reevaluation on their methods is crucial in today’s environment.

Invest in your brand and your creative in 2019. If Facebook Ads are failing you, it’s time to move that money and test elsewhere. Accept that successful tests may not be measured by quick hits like they were, and open your eyes to the longer-term wins so you can plan accordingly for them. In the age of “crushing it,” the hares get the press, but the tortoises are the ones who are still around a few years later these days. Best practices in marketing still apply, no matter what the year’s number is. Keep your principles timeless.

More Expert Predictions

20 expert predictions: Here’s what successful marketers will do in 2019

The post Paid social requires sharpening your blade in 2019 appeared first on Marketing Land.

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The Best SEO Reviewed

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You must become witty enough to select greatest SEO Company that handles cultural media marketing technique very properly. The SEO trends with regard to 2018 and the years in order to come are not some separate concepts you need to deal with separately. SEO, within general, covers all types associated with businesses, blogs, and websites. I suggest, most websites outsource their SEARCH ENGINE OPTIMIZATION for an agency - is actually just not cool ripping straight down someone's online presence for activities they did not take. You can build links through Digital Marketing or content marketing and advertising blogs too, because these are usually (SEO, Digital Marketing or Content material marketing) closely related topics. A successful SEARCH ENGINE OPTIMIZATION campaign always begins with key word research. SEO strategies that as soon as were along with the video game may not apply to the particular current search engines like search engines. But, the most substantial SEO announcement might have already been Google's mobile update of 04 2015 - this update triggered non-mobile-friendly websites to get reduced rankings.

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The main search engines optimization (SEO) is usually an important design feature associated with the website that enables the particular spider or robot to effortlessly can get on, thereby growing its visibility on the internet. Digital Advertising and SEO would be the particular most trending topics across the particular globe so when a points goes trending a number associated with other new and trending points get connects with it. Such as AMP, Voice Search, AI plus Mobile friendly website are the particular preferred and trending part associated with SEO now. Are superb but their SEO potential might be lower compared to solo links. Right here are 8 off-page SEO methods to expand your page ranks on search results. By 2010, marketers began to see the growing significance of social media content within SEO, so both Google plus Bing added ‘social signals, ' which would show any created Facebook posts that matched an individual's search. For me, I experience as though I gained the valuable, all encompassing picture associated with SEO and it will assist me to create a method to move forward with position goals. Simply by incorporating an actual SEO technique into your overall content marketing and advertising plan, you will be capable to climb the major lookup engines rankings within a issue of months. Google is producing sure it will take longer to observe results from black and white hat SEARCH ENGINE OPTIMIZATION, and intent on ensuring the flux in its SERPs dependent largely on where the searcher is on the planet at the time associated with the search, and in which usually the business is located close to to that searcher. With voice search comes 2 regions of interest to SEO people wanting to connect with consumers: purpose and context. I actually released our content strategy on SEARCH ENGINE OPTIMIZATION Hacker's blog to help guy SEOs improve their website's content material. With this blog we will discuss away SEO 2019 Slide from page SEO is detail plus will learn some effective away from page SEO techniques which a person must try in first associated with all we would like in order to discuss the importance of away page SEO” and how this can be good for web site owners. SEARCH ENGINE OPTIMIZATION has more aspects related in order to your problem and it furthermore helps you know drawbacks associated with your website, so, promoting via SEO will not only assist you land on first web pages of Engines like google, but it furthermore lets you the find the particular defects on your website that will further assists with removing all of them. The end from the particular year 2018 is expected in order to witness a major shift within SEO marketing. With this switch happening at regular intervals, the particular search engine optimization (SEO) tendencies are also shifting. In the months of January and February, you would get a drop in web site traffic, but it does maybe not always mean that your Local SEO campaign is failing. Not just that, Google wants businesses in order to consider advantage of HTTPS, plus they are rewarding websites along with a small but significant increase in SEO for their initiatives. On the issue of speed, at the starting of 2017 there is still very much resistance to AMP within the particular SEO community overall, but once we head toward 2018 that seems to be dissipating now considerably using a reluctant acceptance that AMPLIFIER looks as though it's not really going away any time shortly. For a long time, inbound links have been one of the particular primary parts of SEO. While it may sound uncommon, it really is simple: whenever Google sees that the business takes care of customers day-in-and-day-out, it will probably be much easier to obtain local SEO traction. Using AI and even more semantic search engines, how SEARCH ENGINE OPTIMIZATION is conducted will change. For way too long, SEOs have obsessed by looking from the Pagerank or whatever metric of the linking page. For SEARCH ENGINE OPTIMIZATION specifically, it is important in order to comprehend where voice search ultimately gets its data from. In 2018, we can be seeing citations ceasing in order to have a major impact upon SEO efforts, and similarly, wish able to be encountering a good even stricter standard on key phrase stuffing as semantic (topic-based) SEARCH ENGINE OPTIMIZATION matures. Google is also maintaining track of Accelerated Mobile Webpages as this format enables quick loading, giving a much much better reading experience and improves SEARCH ENGINE OPTIMIZATION of the website. Nevertheless NATURAL backlinks from real high quality sites, that will ALWAYS assist you with your SEO. Your own monitors are covered with dashes from Google Analytics, an SEO ranking band like Moz or SEMrush, reports through your CMS or marketing software tool, and a few Search engines sheets keep your results arranged and keep a watch on your own search engine rank position.

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Black hat SEO can obtain you towards the top associated with SERP in a short period, nevertheless, search engines will nearly all probably penalize and ban the particular website sooner or later. So, it's about period you changed the way a person conceptualize that SEO strategies regarding mobile searches. While that won't get resolved in 2018, we need incorporate the SEO team alongside some other marketing, both paid and possessed initiatives. It does not really take essence of SEO today and something of the most notable ranking factors Google uses from this point. Ranking for seo tips” is a bit easier (medium tail keyword). In addition, lookup engine optimization is infusing key word focus and SEO best methods across other digital marketing stations, including social, paid, display, plus PR to create optimal outcomes and benefit. Are usually you wondering if keywords is usually going to be crucial in order to SEO in 2018? 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This particular goes against SEO in character, once we usually want the almost all high-quality links, but having a few non-important links is just since important. The particular battle for users is accelerating, and companies should pay a lot more attention to optimizing their visible content for SEO. RankBrain much even more of a ranking signal compared to an SEO masterpiece, however, this does possess some effects upon SEO, and can be specifically useful if users don't understand 100% what they're looking regarding, or simply can't find the particular right words to use. ” The first reaction is that the particular title would make much even more sense without the question tag, but the content itself provides value for people a brand-new comer to SEO as the particular blogger reviews aspects that create newcomers hesitant about becoming involved in SEO. 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SEO is carried out on the understanding that web pages rank because of how related a webpage is to the search query and how a lot of links point to that web page. SEO stands with regard to Seo and explains the procedure of getting visibility, authority plus recognition of all websites, internet pages, blog posts by Internet Search engines like google like as Google, Bing, Yahoo that will takes of 92% of company. It appears that with YouTube every funnel is quite popular(as in big) in a given Niche, a person can almost throw out the large chunk of the SEARCH ENGINE OPTIMIZATION On page off page optimizations, ect, and the video may rank up on page one(also in Google search)…. Links gained in this particular manner are 100% ‘nofollow' plus transfer no SEO juice, which usually makes this method a actual waste of time. Within the current post we may be looking specifically at Off-Page SEO and some of the particular most effective ways to boost your page rankings on lookup engines. Backlinks were always one of the primary initiatives in SEO, but Google provides become a lot stricter upon what qualifies as a high quality backlink. One of the particular biggest trends in SEO within 2018 will be the ongoing expansion of the Knowledge Chart and the growth of Showcased Snippets. With regard to example, considering the keyword tea” or marketing” may take very a long time for enhancing the ranking for every upon Google, however, using less looked terms like home tea-maker” or even SEO marketing for your business” can improve your chances associated with raking high in Google. Search Motor Optimization is done through composing SEO optimized content for the website. I WOULDN'T 301 REFOCUS users blindly to your house page in case you anticipate any SEO benefits from 301s. Nevertheless, 2018 SEO trends will prove in order to be the clincher. Canonical: This particular plug-in handles content syndication, which usually essentially allows other blogs in order to publish your projects (similar to franchising) without hurting your website's SEARCH ENGINE OPTIMIZATION ranking—simply by having a rel=canonical may get your brand and articles out on the web within multiple outlets, ensuring a higher reach and bigger audience without having hurting your own search outcomes. Rich snippets and schema markup language is the one that 1 needs to work on even more to get a good increase in SEO score and furthermore for having a better positioning searching engine results page (also called SERP). ” The wealthy snippets are a way in order to communicate with Google in regards to the articles contained within the site. In today's internet age group, you must be careful along with conventional SEO standards like key phrases in content, leaving comments, plus even reusing content on several pages. Taking a few extra mins to make sure your article is fully optimized will permit you to harness WordPress' incredible SEO and content marketing energy for your blog post's articles. Search Console (Webmaster tools) is usually one of the SEO fundamentals. With the increase of voice search, over fifty percent of Google searches coming through mobile devices, the impending mobile-first index, and mobile-friendliness as getting a ranking factor, you basically can't afford to ignore cellular SEO anymore. When you create fresh content based on your concern keywords, you have several benefits with an SEO online marketing and advertising strategy. On-site SEO can consist of tasks for example adding keywords in order to your titles, images, and link, adding multi-media for example images plus videos throughout your content, inner linking, and updating your articles regularly with new information. Excellent it's time to focus specifically upon content creation for off-page SEARCH ENGINE OPTIMIZATION. It after that follows that black hat SEARCH ENGINE OPTIMIZATION involves techniques which are believed to be tricks and tricks, whereas white hat is thoroughly clean, honest SEO- the kind helpful to humans and much favored by search engines. Yet according to the SEO pattern 2018, today page speed will certainly focus on mobile searches as well. Which means that will SEO will have to concentrate on producing content that solutions multiple intents to be capable to maximize the odds plus increase ranking probability. As we've seen, 1 of the major advantages associated with SEO is getting more visitors because of better search rank. The main premise to obtain out of this is the particular fact that speed is a good important factor for Google plus one of the important SEARCH ENGINE OPTIMIZATION trends to consider. SEO trends evolve year-after-year and so you should maintain up with the pace in order to influence Google algorithm and remain up in rankings.

Excellent rule in my SEO agency which usually i instill in all the clients which is ‘if a person want your business top associated with Google, it must DESERVE in order to rank top of Google'. At the same time, the growth of voice search and virtual assistants can become an ideal basis for that development of artificial intelligence systems as well as the promotion of those SEO strategies that take into account current trends. Within the below-mentioned article, I did drop my key word SEO” in the beginning alone. Alexatmedia is an marketing agency with 5 years' encounter In E-Marketing Field, We are usually using that technology to improve any kind of business plus help the business owners in order to be in the first of most them Competitors, Alexatmedia with the professional team had all the particular secrets to do this, using Interpersonal Media and search engine optimisation (seo), web designs, web growth, mobile app designs, mail marketing”, Alexatmedia leading your business in order to the top. Regarding this post, we decided in order to include some top digital marketing and advertising blogs that aren't hard-core SEARCH ENGINE OPTIMIZATION. Currently, 76% marketers use Social Mass media to support and boost SEARCH ENGINE OPTIMIZATION, cites an article published in In 2017, marketers will perform everything possible to make their own Facebook posts or tweets position higher on the SERPs. As SEO is right now moving towards providing personalized knowledge thus, UX will play the huge role in maintaining the particular search traffic. Therefore in addition to creating high quality backlinks, building a strong interpersonal media presence and posting your own web-links on directories, one associated with the latest SEO technique utilized for off-page optimization is to type strategic relations with similar companies and promote your website via their work. Finally, those nine useful SEO ranking factors have got been revealed. SEMRush - Another great tool for SEO evaluation, particularly where it concerns company intelligence, SEMRush allows you in order to identify and analyze the key phrases that your competitors are making use of. Optimizing regarding artificial intelligence (AI): With the particular rollout of Google RankBrain's AI technology, our team at C-K published a SEO for RankBrain POV a couple of yrs back that speaks to common optimization considerations. At the particular end of the day, exactly what matters the most may be the visibility of your website plus the quantity of traffic that will has been driven to this. Every blogger should be conscious of the best possible off-page SEO strategies required, and a person have described every one associated with them very neatly. -> Just prior to the Google's Mobile First protocol rolls in, SEO users are usually now pushed to prioritize their particular ranking factors (Page Speed plus so forth, ) based upon mobile search analysis to maintain the changes. Inorganic SEARCH ENGINE OPTIMIZATION is good for populating hyperlinks for the website, even upon other websites which signed upward for online ads to turn out to be shown on their web webpages. This SEO-optimized description helps inform Google and YouTube what your own video is about without becoming spammy. In 2018 there will be an actually bigger focus on machine understanding and SEO from data. ” Of course, the amplification part of things will continue in order to integrate increasingly with genuine general public relations exercises rather than shallow-relationship link building, which will turn out to be increasingly easy to detect simply by search engines like google.

Search engine optimization (SEO) involves various factors, yet we are confident that the super fast website should become your number one priority within 2018. With the increase of voice search, over fifty percent of Google searches originating through mobile devices, the impending mobile-first index, and mobile-friendliness being the ranking factor, you simply cannot afford to ignore mobile SEARCH ENGINE OPTIMIZATION anymore. One of our favorite online toolkits is SEMrush, which includes a selection of tools for SEO, content marketing, and search engine marketing. Emma may be the Head of Conversation & Marketing at OnCrawl plus write about SEO and research engine updates. They will are focused on doing the particular actual search engines like plus hope to be rewarded regarding doing so. White Hat SEARCH ENGINE OPTIMIZATION is really a focus upon quality. 2018, certainly will be an interesting 12 months for SEO and only period will tell who manages in order to maintain the right blend in the future on top. You are usually able to optimize your cellular site to become fast upon Google but if you possess trouble with understanding SEO after that don't even try to enhance your mobile site. The SEARCH ENGINE OPTIMIZATION consultant will need to end up being vigilant about the changes in styles of keywords and key key phrases since these changes can end up being seasonal. You may have purchased some links previously, been upon the wrong end of the particular negative SEO attack or actually have your content posted upon multiple sites and these hyperlinks can still impact you. Internal links are usually beneficial for SEO because these people help pass link equity in order to the page receiving the hyperlink. The particular blog is known as The particular Daily Egg, labeled the content material machine for Crazy Egg, the heatmap software that helps you imagine your visitors. ” Resources offered are promised to become hard-boiled. ” The most recent write-up is titled A Simple Guideline to Understanding and Creating the Website Conversion Funnel, ” essential information for successful SEOs in order to know. This particular research solidified the importance associated with SEO and even more the particular important on being on web page one of a particular research engines results.

Experts have been discussing and debating new, disruptive offpage SEO trends for 2018 that will produce a substantial change in the way people go through the search ecosystem. When you do SEO, you're helping Google's spiders to crawl and comprehend your content. These are the main SEO trends and changes one particular can expect in 2018. They drive traffic in order to the landing page through push releases, email marketing, and SEARCH ENGINE OPTIMIZATION optimization. Long significantly more when keyword placement plus backlinks guaranteed success in SEARCH ENGINE OPTIMIZATION. It's widely believed that cellular searching, mobile advertising, mobile SEARCH ENGINE OPTIMIZATION campaigning, and much more will no longer be second within priority” or afterthoughts. Here is what Lewis has proposed a new SEARCH ENGINE OPTIMIZATION ranking model based on AI and machine learning in their article on Search Engine Property. QUICK SEO TIPS search engine optimization is not really magic, and cannot perform miracles.

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18 Secrets You Didn't Know About SEO

The main search engines optimization (SEO) is usually an important design feature associated with the website that enables the particular spider or robot to very easily can get on, thereby improving its visibility on the internet. Digital Marketing and advertising and SEO would be the particular most trending topics across the particular globe so when a points goes trending a number associated with other new and trending items get connects with it. Such as AMP, Voice Search, AI plus Mobile friendly website are the particular preferred and trending part associated with SEO now. Are superb but their SEO potential might be lower compared to solo links. Right here are 8 off-page SEO strategies to expand your page search positions on search results. By 2010, marketers began to see the growing significance of social media content within SEO, so both Google plus Bing added ‘social signals, ' which would show any composed Facebook posts that matched a homeowner's search. For me, I experience as though I gained the valuable, all encompassing picture associated with SEO and it will assist me to create a method to move forward with rating goals. Simply by incorporating an actual SEO technique into your overall content marketing and advertising plan, you will be capable to climb the major lookup engines rankings within a issue of months. Now you should to finish off this off-page SEO techniques guide. In the success story associated with a website, both design plus search engine optimization (SEO) have fun with an important role as their particular work is vital for the successful online presence. Since the onset associated with Google's Knowledge Graph SEO's about the globe are typically in a madness marking up their websites along with semantic markup. As it is usually still the beginning of 2018, it will be exciting in order to find out these and some other SEO trends emerge as the particular year progresses. This is just going to be SEO 2019 Slide popular therefore an SEO prediction for 2018 is that websites that usually are reachable by voice searches may lose some of their ranks. What SEARCH ENGINE OPTIMIZATION does in a nutshell is usually convert all your web or even forum pages into a great deal more user friendly links, which usually in turn can then end up being indexed by search engines significantly easier and faster. In essence that without proper keyword research, you simply cannot nail local on-page SEO - or any type of SEO for example. Tips you suggested for SEARCH ENGINE OPTIMIZATION Advance are valuable as Sites need to undergo SEO Review from timt to time in order to stay On top of research engine results, I was presently taking care of SEO progress Strategies to Improve website rank, Found Out your post appropriate. The tone of voice search is getting vital with regard to SEO. The moot stage of any SEO strategy, is actually still imperative to find out how in order to use keywords the right method. It means ensuring that will your site is designed, constructed, maintained with SEO best methods to make sure that research engines don't have any specialized limitations with indexing or knowing your content. SEARCH ENGINE OPTIMIZATION activities when boosted with each internal and external resources, that will is On-Page optimization techniques in addition to external Off-Page tactics like visitor blogging and social media marketing and advertising gives speedy outcomes. SEO problems and top 10 google outcomes for keyword. The initial stage for top-tier local SEO is definitely claiming all local listings such as Google My Business (obviously one of the most important) as well as other people like Yellowpages, Bing, and 411. Using AI and even more semantic search engines, how SEARCH ENGINE OPTIMIZATION is conducted will change. For way too long, SEOs have obsessed by looking in the Pagerank or whatever metric of the linking page. For SEARCH ENGINE OPTIMIZATION especially, it is important in order to comprehend where voice search ultimately gets its data from. In 2018, we can be seeing citations ceasing in order to have a major impact upon SEO efforts, and similarly, jooxie is able to be encountering a good even stricter standard on key phrase stuffing as semantic (topic-based) SEARCH ENGINE OPTIMIZATION matures. Google is also maintaining track of Accelerated Mobile Web pages as this format enables quick loading, giving a much much better reading experience and improves SEARCH ENGINE OPTIMIZATION of the website. Nevertheless NATURAL backlinks from real high quality sites, that will ALWAYS assist you with your SEO. Your own monitors are covered with dashes from Google Analytics, an SEO ranking band like Moz or SEMrush, reports through your CMS or marketing software tool, and a few Search engines sheets keep your results arranged and keep an eye fixed on your own search engine rank position.

In 2018, SEO marketers require to up their game plus shift their focus beyond position and towards revenue. In this write-up, I will be talking regarding 7 On-Page SEO techniques that will will boost your ranking. I obtained Best off-page SEO strategies through this post it helps all of us a lot to build even more links. Listed here are few SEARCH ENGINE OPTIMIZATION trends which are to turn out to be kept in mind as these types of factors will be advantageous with regard to your business growth by permitting you to shine among various. If your own content has answers of consumer questions, then you will have a win-win SEO 2017 craze. The optimization processneeds to be continued round the particular clock after consulting with the particular experts who guide you approach best shape content that a person publish on your website that will might lead to optimum functionality at that moment in period. Traditionally, that is why affordable SEO solutions in Toronto and elsewhere are usually a rarity. Screaming Frog is a tool that crawls websites to better analyse onsite SEO. But this will provide your whole website a specific SEARCH ENGINE OPTIMIZATION boost and, most importantly, the much better user experience with no harming brand and conversions. Social shares are usually a win no matter exactly how you cut it. SEO's discussion about shares and cultural links being direct ranking aspects. No longer forget that SEO is regarding targeting real people, not just search engines. There are basically two main forms of search engine optimisation; these are the on-site SEARCH ENGINE OPTIMIZATION and the off-site SEO. Through this particular post I'll find all the particular SEO blogs in one location. Likewise, SEO tendencies like AMPs, long-form keywords, AI mobile optimization and more are usually equally effective in contributing in order to your company growth. Black hat SEO can obtain you towards the top associated with SERP in a short period, nevertheless, search engines will nearly all probably penalize and ban the particular website sooner or later. So, it's about period you changed the way a person conceptualize that SEO strategies with regard to mobile searches. I possess one question, I searched your own page info from Seo tremble and it says your web page noesn't need meta description and meta description keyword. SEO may be the practice of increasing the search engine rankings of your web pages so that they appear higher in search results, bringing more visitors your web site. Effective SEO aims to improve search engine position, user appointments, return visits, and to enhance conversion rates, which reflect the particular numbers of visitors who get desired actions on the web site. SEO stands for Seo, which is a way to reverse-engineer how a Internet search engine (Google) works in order to rank higher within the Search Engine Results Page (SERPs). Based on the SEO study firm, MarketingSherpa, 44% of steps for B2B companies go in order to a homepage, not a getting page. Hyper-localisation offers consumers the new way to search intended for and compare products and providers and in 2018, SEOs will certainly appear to serve those queries with hyper-localised SEO strategies. Because of the particular discrepancy between what people are usually likely to type versus exactly what exactly they are likely in order to say, it is increasingly important for SEOs to understand exactly how the nuances of natural presentation patterns affect search engine outcomes. While that is just not get solved in 2018, all of us need integrate the SEO group alongside other marketing, both compensated and owned initiatives. This particular goes against SEO in character, once we usually want the nearly all high-quality links, but having a few non-important links is just since important. The particular battle for users is accelerating, and companies should pay much more attention to optimizing their visible content for SEO. RankBrain much even more of a ranking signal compared to an SEO masterpiece, however, this does possess some effects upon SEO, and can be specifically useful if users don't understand 100% what they're looking regarding, or simply can't find the particular right words to use. ” Our own first reaction is that the particular title would make much even more sense without the question tag, but the content itself provides value for people a fresh comer to SEO as the particular blogger reviews aspects that create newcomers hesitant about becoming involved in SEO. In 2018, the particular user experience could be the center associated with development and also the the key point for the SEARCH ENGINE OPTIMIZATION strategies. As the mobile-first index, page speed ranking aspect, along with other changes continue to move out this year, be guaranteed that SEO which focuses upon quality over short-term gains will be what can help you shift up in the SERPs. Many SEO campaigns begin along with keywords - knowing what the particular audience within your niche is usually searching for is really the powerful advantage. Authoritativeness is a essential metric for SEO these times, and when you read that will Google rater's guide, it indicates a lot more than simply having lots and lots associated with backlinks. It is usually the first SEO trend that will will make your site even more visible on search engine. SEO is carried out on the understanding that web pages rank because of how related a webpage is to the search query and how numerous links point to that web page. SEO stands regarding Seo and explains the procedure of getting visibility, authority plus recognition of all websites, internet pages, blog posts by Internet Search engines like google like as Google, Bing, Yahoo that will takes of 92% of company. It appears that with YouTube every funnel is quite popular(as in big) in a given Niche, a person can almost throw out the large chunk of the SEARCH ENGINE OPTIMIZATION On page off page optimizations, ect, and the video can rank up on page one(also in Google search)…. Links gained in this particular manner are 100% ‘nofollow' plus transfer no SEO juice, which usually makes this method a genuine waste of time. Within the current post we will certainly be looking specifically at Off-Page SEO and some of the particular most effective ways to enhance your page rankings on research engines. Backlinks were always one of the primary initiatives in SEO, but Google offers become a lot stricter upon what qualifies as a high quality backlink. One of the particular biggest trends in SEO within 2018 will be the continuing expansion of the Knowledge Chart and the growth of Showcased Snippets. If a person have a brick-and-mortar business, a person need a local SEO technique to make certain people will discover you. Put simply, concentrate on the particular things you can control, such as on-page SEO, content quality, web site design, social media footprint, and general user experience. This technique is oftentimes referred to as SEO content” or SEO copywriting”. By associating a website with a Search engines My Business profile, getting evaluations that are positive, and publishing to local online directories, regional businesses can see success within the local SEO realm. 1 of the top SEO tendencies is optimizing a site in order to hopefully have the content obtain featured. With no Local SEO campaign, you cannot be prepared to rank highly in Google's search results pages. Simpy put, to prepare regarding AI in SEO 2018, assure that you develop content that will is valuable, indepth, relevant plus engaging. As Google continues in order to refine its enigmatic search formula to deliver users one of the most related results, SEO professionals and commentators across the globe have used note of the growing quantity of SEO trends and methods that are poised to become the future of SEO. On the similar note, great SEO articles needs keywords but if a person overdo it, Google and individual visitors will hate it. Seeking to keep a healthy keyword thickness of 1-2% is recommended. SEO will be optimizing digital documents for individuals who use search engines. Search engines has stated publicly they think brands” are good for SEARCH ENGINE OPTIMIZATION, as people trust them plus want to see them offered in search results. Once we appear ahead to SEO in 2018, discover our predictions for exactly what we think will be a single of Google's biggest years however for search. Meta explanation plays a major role within search engine rank of your post so composing an SEO friendly meta explanation is essential for ranking aspect. SEO isn't very just about building search engine-friendly websites. When you're working on SEARCH ENGINE OPTIMIZATION, you need to be conscious of the existing factors that will influence your ranking. We might like to increase visibility, all of us want it to show up in Lookup Engine Results Page (SERP), All of us should go with these alleged SEO techniques. Everybody knows that will SEO is an acronym that will represents Search Engine Optimization. The particular analytical section of the SEO is regarding tracking organic keyword positions, site traffic and its engagement on the internet Analytics, Webmaster Tools and several other specialized tools. Staying on top of the particular changing trends in search motor optimization (SEO) is a should if a website will likely be observed by targeted customers. Considering that Google processes more than 3. 5 billion searches for each day, the 30% increase within voice search in only the particular next two years translates in to huge numbers and an also bigger potential for optimizing your own SEO strategy to begin gathering the demands of voice lookup now. It will be true that constantly researching with regard to SEO techniques is a tiresome and tiring process, but right now there is no silver bullet with regard to maintaining high ranking except enjoying change. Thus, cellular friendliness serves as one associated with the major factor that can continue in 2018 as the particular trend in SEO.

Excellent rule in my SEO agency which usually i instill in all our clients which is ‘if a person want your business top associated with Google, it must DESERVE in order to rank top of Google'. At the same time, the growth of voice search and virtual assistants can become an ideal basis for that development of artificial intelligence systems as well as the promotion of those SEO strategies that take into account current trends. Within the below-mentioned write-up, I did drop my key phrase SEO” in the beginning alone. Alexatmedia is an marketing agency with 5 years' encounter In E-Marketing Field, We are usually using that technology to enhance any kind of business plus help the business owners in order to be in the first of most them Competitors, Alexatmedia with the professional team had all the particular secrets to do this, using Interpersonal Media and search engine optimisation (seo), web designs, web growth, mobile app designs, mail marketing”, Alexatmedia leading your business in order to the top. Regarding this post, we decided in order to include some top digital marketing and advertising blogs that aren't hard-core SEARCH ENGINE OPTIMIZATION. So, to make it easier to suit your needs, we compiled a list of the 25 best SEOย tools you need to know and grouped them into five neat categories: keyword research tools, technical SEO, backlink analysis, link building and rank tracking. We looked at hundreds associated with SEO companies to decide which usually ones would make our search positions list. Thus, it can time for mobile optimization intended for better SEO result. SEO means helping businesses perform everything they can to create more money from those who else are visiting their website through organic search. Google provides been actively encouraging businesses in order to convert their websites to HTTPS, and those websites are becoming rewarded with a minor SEARCH ENGINE OPTIMIZATION boost. Now please bear in mind most of this is my viewpoint on SEO but remember that will is from someone who is definitely getting results with search motor optimization and to prove this particular you can run a couple of Google searches to see that will yes Infobunny gets results towards some very, very strong respected competition. At the particular end of the day, exactly what matters the most could be the visibility of your website plus the quantity of traffic that will has been driven to this. Every blogger should be conscious of the best possible off-page SEO strategies required, and a person have described every one associated with them very neatly. -> Just just before the Google's Mobile First formula rolls in, SEO users are usually now pushed to prioritize their own ranking factors (Page Speed plus so forth, ) based upon mobile search analysis to maintain the changes. Inorganic SEARCH ENGINE OPTIMIZATION is good for populating hyperlinks for the website, even upon other websites which signed upward for online ads to turn out to be shown on their web webpages. This SEO-optimized description helps inform Google and YouTube what your own video is about without getting spammy. In 2018 there will be an also bigger focus on machine studying and SEO from data. ” Of course, the amplification part of things will continue in order to integrate increasingly with genuine open public relations exercises rather than shallow-relationship link building, which will turn out to be increasingly easy to detect simply by search engines like google.

Seo (SEO) involves various factors, yet we are confident that the super fast website should become your number one priority within 2018. With the increase of voice search, over fifty percent of Google searches originating through mobile devices, the impending mobile-first index, and mobile-friendliness being the ranking factor, you simply aren't afford to ignore mobile SEARCH ENGINE OPTIMIZATION anymore. One of our favorite online toolkits is SEMrush, which includes a number of tools for SEO, content marketing, and search engine marketing. Emma may be the Head of Conversation & Marketing at OnCrawl plus write about SEO and research engine updates. They will are focused on doing the particular actual search engines like plus hope to be rewarded with regard to doing so. White Hat SEARCH ENGINE OPTIMIZATION is really a focus upon quality. 2018, certainly will be an interesting season for SEO and only period will tell who manages in order to maintain the right blend ahead on top. You are usually able to optimize your cellular site to become fast upon Google but if you possess trouble with understanding SEO after that don't even try to improve your mobile site. The SEARCH ENGINE OPTIMIZATION consultant will need to become vigilant about the changes in developments of keywords and key key phrases since these changes can end up being seasonal. You may have purchased some links in past times, been upon the wrong end of the particular negative SEO attack or actually have your content posted upon multiple sites and these hyperlinks can still impact you. Internal links are usually beneficial for SEO because they will help pass link equity in order to the page receiving the hyperlink. The particular blog is known as The particular Daily Egg, labeled the articles machine for Crazy Egg, the heatmap software that helps you imagine your visitors. ” Resources offered are promised to become hard-boiled. ” The most recent article is titled A Simple Guidebook to Understanding and Creating the Website Conversion Funnel, ” important information for successful SEOs in order to know. This particular research solidified the importance associated with SEO and even more the particular important on being on web page one of a particular lookup engines results.

Experts have been discussing and debating new, disruptive offpage SEO trends for 2018 that will cause a substantial change in the way people consider the search ecosystem. When you do SEO, you're helping Google's spiders to crawl and comprehend your content. These are the main SEO trends and changes a single can expect in 2018. They drive traffic in order to the landing page through push releases, email marketing, and SEARCH ENGINE OPTIMIZATION optimization. Long significantly more when keyword placement plus backlinks guaranteed success in SEARCH ENGINE OPTIMIZATION. It's widely believed that cellular searching, mobile advertising, mobile SEARCH ENGINE OPTIMIZATION campaigning, and much more will no longer be second within priority” or afterthoughts. Here is what Lewis has proposed a new SEARCH ENGINE OPTIMIZATION ranking model based on AI and machine learning in their article on Search Engine Property. QUICK SEO TIPS search engine optimization is not really magic, and cannot perform miracles.

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The Best SEO Reviewed

The main search engines optimization (SEO) will be an important design feature associated with the website that enables the particular spider or robot to quickly can get on, thereby raising its visibility on the internet. Digital Marketing and advertising and SEO would be the particular most trending topics across the particular globe so when a issues goes trending a number associated with other new and trending issues get connects with it. Such as AMP, Voice Search, AI plus Mobile friendly website are the particular preferred and trending part associated with SEO now. Are exceptional but their SEO potential might be lower compared to solo links. Right here are 8 off-page SEO strategies to expand your page search positions on search results. By 2010, marketers began to see the growing significance of social media content within SEO, so both Google plus Bing added ‘social signals, ' which would show any created Facebook posts that matched someone’s search. For me, I experience as though I gained the valuable, all encompassing picture associated with SEO and it will assist me to create a method to move forward with position goals. Simply by incorporating an actual SEO technique into your overall content marketing and advertising plan, you will be capable to climb the major lookup engines rankings within a issue of months. Now you should to finish off this off-page SEO techniques guide. In the success story associated with a website, both design plus search engine optimization (SEO) have fun with an important role as their own work is vital for the successful online presence. Since the onset associated with Google's Knowledge Graph SEO's about the globe are usually in a craze marking up their websites along with semantic markup. As it is usually still the beginning of 2018, it will be exciting in order to find out these and various other SEO trends emerge as the particular year progresses. This is just going to be a little SEO 2019 PDF more popular therefore an SEO prediction for 2018 is that websites that normally are not reachable by voice searches may lose some of their ranks. What SEARCH ENGINE OPTIMIZATION does in a nutshell is definitely convert all your web or even forum pages into a great deal more user friendly links, which usually in turn can then end up being indexed by search engines significantly easier and faster. The end result is that without proper keyword research, you simply cannot nail local on-page SEO - or any type of SEO for example. The end from the particular year 2018 is expected in order to witness a major shift within SEO marketing. With this transformation happening at regular intervals, the particular search engine optimization (SEO) styles are also shifting. In the months of January and February, you would get a drop in web site traffic, but it does maybe not always mean that your Local SEO campaign is failing. Not just that, Google wants businesses in order to consider advantage of HTTPS, plus they are rewarding websites along with a small but significant increase in SEO for their attempts. On the subject matter of speed, at the starting of 2017 there was clearly still very much resistance to AMP within the particular SEO community overall, but once we head toward 2018 that seems to be dissipating now relatively having a reluctant acceptance that AMPLIFIER looks as though it's not really going away any time shortly. For a long time, back links have been one of the particular primary parts of SEO. While it may sound uncommon, it really is simple: whenever Google sees that the business takes care of customers day-in-and-day-out, it will probably be much easier to obtain local SEO traction. Even Google already announced a good SEO update in 2015 that will has a tendency to enhance search ranking for mobile reactive websites. Meta description plays the major role in search motor ranking of your post therefore writing an SEO friendly meta description is important for positioning factor. Visit omega seo in order to learn more about developing extensive strategies to improve your Search engines ranking. The particular ads that you simply often see upon various webpages shown and individuals that also show on the rightmost side of search results are usually inorganic SEO examples. In case you are doing a expert SEO audit for a real company, you are going to require to think like a Search engines Search Quality Rater AND the Google search engineer to offer real long-term value to the client. An example of White colored Hat SEO will be a good in-depth article with what may be thousands of words (called long-form content), implementing proper SEARCH ENGINE OPTIMIZATION such as semantically related key phrases, heading tags, optimized images, plus internal links.

In 2018, SEO marketers require to up their game plus shift their focus beyond position and towards revenue. In this content, I will be talking regarding 7 On-Page SEO techniques that will will boost your ranking. I obtained Best off-page SEO strategies through this post it helps all of us a lot to build even more links. Listed below are few SEARCH ENGINE OPTIMIZATION trends which are to turn out to be kept in mind as these types of factors will be advantageous regarding your business growth by permitting you to shine among various. If your own content has answers of consumer questions, then you will have a win-win SEO 2017 craze. The optimization processneeds to be continued round the particular clock after consulting with the particular experts who guide you approach best shape content that a person publish on your website that will might lead to optimum efficiency at that moment in period. Traditionally, this is the reason affordable SEO solutions in Toronto and elsewhere are usually a rarity. Screaming Frog is a tool that crawls websites to better analyse onsite SEO. But this will provide your whole website a specific SEARCH ENGINE OPTIMIZATION boost and, most importantly, the much better user experience with out harming brand and conversions. Social shares are usually a win no matter just how you cut it. SEO's controversy about shares and sociable links being direct ranking aspects. May forget that SEO is regarding targeting real people, not just search engines. There are basically two main forms of search engine search engine optimization; these are the on-site SEARCH ENGINE OPTIMIZATION and the off-site SEO. Through this particular post I'll find all the particular SEO blogs in one location. Likewise, SEO styles like AMPs, long-form keywords, AI mobile optimization and more are usually equally effective in contributing in order to your company growth. Black hat SEO can obtain you towards the top associated with SERP in a short period, nevertheless, search engines will nearly all probably penalize and ban the particular website sooner or later. So, it's about period you changed the way a person conceptualize that SEO strategies regarding mobile searches. While that won't get resolved in 2018, we need incorporate the SEO team alongside additional marketing, both paid and possessed initiatives. It does not really take essence of SEO today and another of the most notable ranking factors Google uses in this point. Ranking for seo tips” is a bit easier (medium tail keyword). In addition, lookup engine optimization is infusing key word focus and SEO best procedures across other digital marketing stations, including social, paid, display, plus PR to create optimal outcomes and benefit. Are usually you wondering if keywords is usually going to be crucial in order to SEO in 2018? I think the particular biggest SEO trends in 2018 are the personalization of research engine results, featured snippets, cellular first indexing and voice research. Backlinks are usually still the most significant component of SEO, but it is usually not concerning the number of inbound links you build it really is definitely about creating high-quality backlinks. Mobile responsiveness, page load acceleration, image optimization are really great for a site UX. Furthermore, checking and fixing broken hyperlinks, 404 error are good exercise of on-page SEO. Because of the particular discrepancy between what people are usually likely to type versus exactly what exactly they are likely in order to say, it is increasingly important for SEOs to understand just how the nuances of natural talk patterns affect search engine outcomes. While that is just not get solved in 2018, we all need integrate the SEO group alongside other marketing, both compensated and owned initiatives. This particular goes against SEO in character, even as we usually want the almost all high-quality links, but having several non-important links is just because important. The particular battle for users is accelerating, and companies should pay much more attention to optimizing their visible content for SEO. RankBrain much even more of a ranking signal compared to an SEO masterpiece, however, this does possess some effects upon SEO, and can be specifically useful if users don't understand 100% what they're looking intended for, or simply can't find the particular right words to use. ” Our own first reaction is that the particular title would make much even more sense without the question tag, but the content itself provides value for people a fresh comer to SEO as the particular blogger reviews aspects that create newcomers hesitant about becoming involved in SEO. In 2018, SEO technique should consider how we eat visual content, and how lookup engines go beyond text in order to explore changing search habits. SEARCH ENGINE OPTIMIZATION trends evolve year-after-year which indicates you should keep up along with the pace to influence Search engines algorithm and stay up within rankings. Once you've found your keywords, use another SEMrush tool, the SEO Content Template, which is part of their Content Marketing Tool set, to work out the ultimate way to boost your content. Intended for better SEO results it is definitely important to regularly update well-researched, fresh and quality content upon your site. fifty five Its difference from SEO is usually most simply depicted as the particular difference between paid and outstanding priority ranking searching results. SEOQuake: A plugin for your own web browser, not WordPress, SEOQuake allows users to quickly plus seamlessly assess SEO attributes associated with any website without opening upward extra programs. Work the keyword expression into the SEO page name, content header, image, image altbier text, etc. SEO stands intended for Seo and explains the procedure of getting visibility, authority plus recognition of all websites, internet pages, blog posts by Internet Search engines like google like as Google, Bing, Yahoo that will takes of 92% of company. It appears that with YouTube every route is quite popular(as in big) in a given Niche, a person can almost throw out the large chunk of the SEARCH ENGINE OPTIMIZATION On page off page optimizations, ect, and the video may rank up on page one(also in Google search)…. Links gained in this particular manner are 100% ‘nofollow' plus transfer no SEO juice, which usually makes this method a actual waste of time. Within the current post we can be looking specifically at Off-Page SEO and some of the particular most effective ways to enhance your page rankings on lookup engines. Backlinks were always one of the primary initiatives in SEO, but Google provides become a lot stricter upon what qualifies as a high quality backlink. One of the particular biggest trends in SEO within 2018 will be the continuing expansion of the Knowledge Chart and the growth of Showcased Snippets. Intended for example, considering the keyword tea” or marketing” may take very a long time for enhancing the ranking for every upon Google, however, using less looked terms like home tea-maker” or even SEO marketing for your business” can improve your chances associated with raking high in Google. Search Motor Optimization is done through creating SEO optimized content for the website. I WOULDN'T 301 REFOCUS users blindly to your house page in case you anticipate any SEO benefits from 301s. Nevertheless, 2018 SEO trends will prove in order to be the clincher. Canonical: This particular plug-in handles content syndication, which usually essentially allows other blogs in order to publish your projects (similar to franchising) without hurting your website's SEARCH ENGINE OPTIMIZATION ranking—simply with the addition of a rel=canonical may get your brand and content material out on the web within multiple outlets, ensuring a better reach and bigger audience without having hurting your own search outcomes. Rich snippets and schema markup language is the the one that a single needs to work on even more to get a good increase in SEO score and furthermore for having a better positioning searching engine results page (also called SERP). ” The wealthy snippets are a way in order to communicate with Google concerning the content material contained within the site. In today's internet age group, you must be careful along with conventional SEO standards like key phrases in content, leaving comments, plus even reusing content on several pages. Taking a few extra mins to make sure your article is fully optimized will enable you to harness WordPress' incredible SEO and content marketing strength for your blog post's articles. Search Console (Webmaster tools) will be one of the SEO fundamentals. With the increase of voice search, over fifty percent of Google searches coming through mobile devices, the impending mobile-first index, and mobile-friendliness as becoming a ranking factor, you merely can't afford to ignore cellular SEO anymore. When you create fresh content based on your concern keywords, you have several benefits with an SEO online marketing and advertising strategy. On-site SEO can consist of tasks for example adding keywords in order to your titles, images, and link, adding multi-media like images plus videos throughout your content, inner linking, and updating your articles regularly with new information. Everybody knows that will SEO is an acronym that will means Search Engine Optimization. The particular analytical portion of the SEO is regarding tracking organic keyword positions, internet site traffic and its engagement online Analytics, Webmaster Tools and a lot of other specialized tools. Staying on top of the particular changing trends in search motor optimization (SEO) is a should if a website will likely be noticed by targeted customers. Considering that Google processes more than 3. 5 billion searches for each day, the 30% increase within voice search in only the particular next two years translates straight into huge numbers and an actually bigger potential for optimizing your own SEO strategy to begin getting together with the demands of voice lookup now. It will be true that constantly researching intended for SEO techniques is a tiresome and tiring process, but right now there is no silver bullet with regard to maintaining high ranking except taking on change. Thus, cellular friendliness serves as one associated with the major factor that may continue in 2018 as the particular trend in SEO.

In fact, SEO is completely vital to your search motor marketing success. SEARCH ENGINE OPTIMIZATION today is not about bloatedness content with keyword variations or even optimizing a post to position for a number of key phrases; it's about optimizing a solitary post to rank to get a individual, specific keyword (aka, the entire page should be built close to a singular idea, answering concerns from every angle and within the most efficient format possible). This will be due in part to Google's work to crack upon inauthentic content, which is what can make SEO so important. Hope, we'll all be SEOtent enough with SERP rankings. The mobile influx has had a significant impact on SEO and will keep on to disrupt and shape cellular optimization trends and strategies. Still, the keyword aspect associated with SEO is becoming increasingly challenging with Google Adwords hiding quantity data. You post the great information, could you recommend me how to improve internet site ranking without doing any away page seo. Keywords: Speaking of content, key phrases is also extremely important in order to an SEO strategy. Currently, 76% marketers use Social Press to support and boost SEARCH ENGINE OPTIMIZATION, cites an article published from In 2017, marketers will perform everything possible to make their particular Facebook posts or tweets position higher on the SERPs. As SEO is today moving towards providing personalized expertise thus, UX will play the huge role in maintaining the particular search traffic. Therefore in addition to creating high quality backlinks, building a strong cultural media presence and posting your own web-links on directories, one associated with the latest SEO technique useful for off-page optimization is to type strategic relations with similar companies and promote your website via their work. Finally, those nine useful SEO ranking factors possess been revealed. SEMRush - Another great tool for SEO evaluation, particularly where it concerns company intelligence, SEMRush allows you in order to identify and analyze the key phrases that your competitors are making use of. Optimizing with regard to artificial intelligence (AI): With the particular rollout of Google RankBrain's AI technology, our team at C-K published a SEO for RankBrain POV a couple of many years back that speaks to common optimization considerations. At the particular end of the day, exactly what matters the most could be the visibility of your website plus the quantity of traffic that will has been driven to this. Every blogger should be conscious of the best possible off-page SEO strategies required, and a person have described every one associated with them very neatly. -> Just just before the Google's Mobile First protocol rolls in, SEO users are usually now pushed to prioritize their particular ranking factors (Page Speed plus so forth, ) based upon mobile search analysis to maintain the changes. Inorganic SEARCH ENGINE OPTIMIZATION is good for populating hyperlinks for the website, even upon other websites which signed upward for online ads to turn out to be shown on their web webpages. This SEO-optimized description helps inform Google and YouTube what your own video is about without getting spammy. In 2018 there will be an also bigger focus on machine studying and SEO from data. ” Of course, the amplification part of things will continue in order to integrate increasingly with genuine open public relations exercises rather than shallow-relationship link building, which will turn out to be increasingly easy to detect simply by search engines like google.

Search engine optimization (SEO) involves various factors, yet we are confident that the super fast website should end up being your number one priority within 2018. With the increase of voice search, over fifty percent of Google searches originating through mobile devices, the impending mobile-first index, and mobile-friendliness being the ranking factor, you simply aren't afford to ignore mobile SEARCH ENGINE OPTIMIZATION anymore. One of our favorite online toolkits is SEMrush, which includes a selection of tools for SEO, content marketing, and search engine marketing. Emma could be the Head of Conversation & Marketing at OnCrawl plus write about SEO and research engine updates. They will are focused on doing the particular actual search engines like plus hope to be rewarded intended for doing so. White Hat SEARCH ENGINE OPTIMIZATION is really a focus upon quality. 2018, certainly will be an interesting 12 months for SEO and only period will tell who manages in order to maintain the right blend ahead on top. You are usually able to optimize your cellular site to become fast upon Google but if you possess trouble with understanding SEO after that don't even try to improve your mobile site. The SEARCH ENGINE OPTIMIZATION consultant will need to end up being vigilant concerning the changes in tendencies of keywords and key terms since these changes can end up being seasonal. You may have purchased some links previously, been upon the wrong end of the particular negative SEO attack or also have your content posted upon multiple sites and these hyperlinks can still impact you. Internal links are usually beneficial for SEO because they will help pass link equity in order to the page receiving the hyperlink. The particular blog is known as The particular Daily Egg, labeled the content material machine for Crazy Egg, the heatmap software that helps you imagine your visitors. ” Resources offered are promised to become hard-boiled. ” The most recent publish is titled A Simple Manual to Understanding and Creating the Website Conversion Funnel, ” essential information for successful SEOs in order to know. This particular research solidified the importance associated with SEO and even more the particular important on being on web page one of a particular research engines results.

You must become witty enough to select greatest SEO Company that handles sociable media marketing technique very properly. The SEO trends intended for 2018 and the years in order to come are not some separate concepts you need to deal with separately. SEO, within general, covers all types associated with businesses, blogs, and websites. I indicate, most websites outsource their SEARCH ENGINE OPTIMIZATION for an agency - it can just not cool ripping straight down someone's online presence for activities they did not take. You can build links through Digital Marketing or content advertising blogs too, because these are usually (SEO, Digital Marketing or Content material marketing) closely related topics. A successful SEARCH ENGINE OPTIMIZATION campaign always begins with key phrase research. SEO strategies that as soon as were along with the sport may not apply to the particular current search engines like search engines. But, the most substantial SEO announcement might have already been Google's mobile update of 04 2015 - this update triggered non-mobile-friendly websites to get reduce rankings.

[kellykperez]

How should PPC and SEO work together to gain visibility?

Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them.

Although it sounds easy in principle, it’s generally not. A typical request cropping up is around sharing top-performing PPC ad copy by category and using this to update meta descriptions.

Sharing ad copy performance is something PPC teams should definitely be doing with their SEO counterparts; but unless your meta descriptions are awful the impact here is minimal.

This brings us to the first problem you encounter — although there is lots you CAN do, picking and prioritizing what you do when is vital.

The second common request is switching off PPC ads when you rank in position one (P1) organically. Initially this makes perfect sense and gets the attention of sharp CMOs and CFOs. But this is the second key challenge to overcome; how do I get the right data in the right place to know if it’s actually working.

Let’s take a typical example: car insurance. Here we see MoneySuperMarket ranking P1 organically:

The inevitable push comes; can we turn PPC off in [car insurance] because it’s really expensive and we’re ranking P1 organically.

Well, probably not. Yes, your report is accurate: you rank P1 organically. But you’re actually the fifth result on that page. On my work monitor the organic ranking is well past halfway down the page. On mobile you’re well below the fold:

This is where getting the right data is key.

Keyword universe

One way in which we’re improving SEM data for our clients is via a Keyword Universe. This isn’t perfect by any means, but it gives us a working framework on which to build our reporting and optimize efforts. A template can be found here.

It uses PPC search query data as a starting point. It’s important to use this; instead of the Paid v Organic report you can find in Google Ads or Search Ads 360. The reason for this is that Shopping search query data isn’t included in this report, so for retailers you’re likely to be missing out on a ton of data!

Layer this with organic data from Search Console and you’ll start to be able to build up an idea of your coverage.

Pulling in conversion data at a keyword level for PPC is easy; organic not so much. What we recommend here is using the category column to categorize your terms and then pivot up. You can then assign landing pages to categories and understand organic conversions and revenue. Not a perfect solution, but it gives you something to work with.

Then you can add in search volume estimates from Google Keyword Planner or other tools you may use. You can use this to figure out what your paid, organic, and SEM share of voice is. This gives you a few ideas:

Where is PPC very dominant and SEO not so much? What can you do to improve rankings across these terms?

Are there areas where PPC has coverage but conversion rate is poor, and you can perhaps sacrifice this spend and allow organic to pick things up?

Do you have a good share of voice across SEM across your key categories?

You can then add in search queries where you only rank organically and see if you want or need PPC coverage.

Finally, you could add in keywords you might want to target and ask the PPC team to run some tests to see what kind of volume and competition you will be up against. Run PPC temporarily until organic rankings get up to scratch.

The categorization element of the report is the most time-consuming.

Brand testing

As you can see, the argument for switching off generics can be blurry at best. However, we tend to also see an argument for switching off brand. It’s generally the next conversation once a client realizes that turning off a generic head term is perhaps not going to have the impact there were expecting.

Again there are a multitude of options and approaches here but we’ll cover the most common ones:

Turn all PPC brand off because we’re ranking P1

Leave PPC brand on all the time and gun for 100% impression share

Switch off desktop

There are tech providers out there which offer, in various guises, ways supported here. The important thing to remember is that you are not allowed to scrape Google search results if you are also making changes to bidding. So for example, ad monitoring platforms which can tell you what competitor creative is for certain terms can do that because they are allowed to scrape the results — but they cannot use this information to make automatic changes to your account. That means an account manager jumping between both monitoring tools and search engines on a daily basis to eke out minor gains. It’s possible; but probably not a sensible use of time.

The challenge we have with the strategies outlined above, respectively, are:

Turning it all off will lead to drop in traffic and a potential drop in orders and revenue.

This can be expensive; you don’t necessarily need to protect your brand all the time, and you can use saved budget elsewhere (i.e use it to grow your brand with YouTube)

You lose data because you aren’t bidding for your terms.

As such, we’ve been establishing a more balanced approach – which takes time, but will help save budget and, most importantly, keep the data flow going so you can explain WHY the results are as they are.

Key steps to a more balanced approach

1. Understand the lay of the land:

Use Google Ads to report on your top spending exact match brand terms. You’ll also want to include search impression share and search exact match impression share.

If you are in position 1, with 100% exact match share (or 95%+ overall search impression share), you can probably stand to save some budget by reducing your costs-per-click. If you aren’t in P1 with 100% impression share then this gets more complex; and you’d need to understand the reasons for not being at those levels. However, you can still follow the next steps to help you monitor overall performance.

You’ll also want confirmation you are ranking P1 for the terms you are looking on PPC. It would be very rare that you wouldn’t be — but worth checking!

2. You now want to identify a target search exact match impression share. This is a little bit finger in the air as the idea is to drop this gradually over a period of weeks; but you need a starting point. We’d recommend:

If the auction for your terms is usually aggressive then play it cautiously – drop from 100% to 95% and monitor from there.

If the auction tends to be weak (i.e not many competitors) you can afford to drop to 90% or 85%; but we wouldn’t recommend going lower than that in week one.

3. A report template can be found here. All you need to do here is to populate the table with your data. Take the PPC data from Google Ads for the campaign you are testing and then Google Search Console data and look for your branded terms.

4. Fill out the report every week, with both your PPC and SEO teams feeding into it. What you are hoping to achieve is SEM traffic staying static and your overall PPC investment declining.

Key benefits of brand testing

This is a good starting point for brand testing. The key benefits are:

If you keep spend going through Google Ads, you can monitor your cost savings, your traffic drop and how aggressive the auction is getting.

It allows you to measure where the point of no return is; once you start seeing SEM traffic drop, you can bump up your bids a little bit to regain the traffic – although we’d recommend not being too jumpy here. Day by day things will change – look at this over weeks rather than days.

A common concern is the time taken to manage this; but typically you are looking at a handful of keywords – no more than 10 which actually spend the greater share of budget – and making changes maximum twice per week.

Build an environment that encourages sharing

Aside from the more practical tips outlined above, we’ve found the most important strategy in getting PPC and SEO to work well together is enabling a method for the teams to talk to each other. If this is internal it should be easy; but across different agencies it’s likely to be a bit more difficult. Our top tips for this are:

1. Establish a monthly learning deck. This changes from client to client but typically looks like this:

A top-line view of performance versus targets for key metrics (orders, revenue, ROAS, traffic to site, etc.). Do this for each channel individually.

A review of the tests / learnings that have been made in the past month

It’s also important to focus on what is important to both teams, including:

New keywords / new negatives from PPC

Any kind of landing page testing

Any kind of a copy testing

Any data regarding audience from PPC. We’re finding content teams are able to use PPC data to help ideation. For example; what are people’s affinity segments, what are their detailed demographics?

A review of what is coming up and anything that’s currently in progress.

2. Have a monthly call. This can be tweaked depending on the scale of work that’s going on; but monthly works for a lot of our clients. It takes 30 minutes and we run through the monthly learning decks and highlight areas of opportunity. One example of a benefit here was landing page testing. An SEO team had struggled to make a case for changes to the organic page because the internal brand team were winning the argument on what the page should look like. We used PPC landing page data to evidence how a change in the position of a call to action had a significant impact on the conversion rate of the page; immediately the SEO team got the green light to start testing new page designs and performance improved!

3. Make sure you’re sharing anything you think may be relevant. Sometimes even the smallest detail can be important. For example SEO teams may be planning for AMP pages; but that means new Floodlight tags for PPC teams if they are using SearchAds 360.

4. Don’t forget about the other teams. I know this is an SEM post; but audience data is already a key pillar. Search has had to play catch-up with the likes of Facebook; but the stuff PPC teams have access to at their fingertips is extensive. Make sure the social and programmatic teams know about it!

Getting PPC and SEO to work better together is a bit like the attribution conversation. It’s not always perfect; but it’s better than doing nothing! Hopefully these points give you a jumping-off point.

Martin Reed is PPC Account Director at Croud.

source https://searchenginewatch.com/2018/10/29/ppc-seo-work-together-gain-visibility/ from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2018/10/how-should-ppc-and-seo-work-together-to.html

[alanajacksontx]

How should PPC and SEO work together to gain visibility?

Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them.

Although it sounds easy in principle, it’s generally not. A typical request cropping up is around sharing top-performing PPC ad copy by category and using this to update meta descriptions.

Sharing ad copy performance is something PPC teams should definitely be doing with their SEO counterparts; but unless your meta descriptions are awful the impact here is minimal.

This brings us to the first problem you encounter — although there is lots you CAN do, picking and prioritizing what you do when is vital.

The second common request is switching off PPC ads when you rank in position one (P1) organically. Initially this makes perfect sense and gets the attention of sharp CMOs and CFOs. But this is the second key challenge to overcome; how do I get the right data in the right place to know if it’s actually working.

Let’s take a typical example: car insurance. Here we see MoneySuperMarket ranking P1 organically:

The inevitable push comes; can we turn PPC off in [car insurance] because it’s really expensive and we’re ranking P1 organically.

Well, probably not. Yes, your report is accurate: you rank P1 organically. But you’re actually the fifth result on that page. On my work monitor the organic ranking is well past halfway down the page. On mobile you’re well below the fold:

This is where getting the right data is key.

Keyword universe

One way in which we’re improving SEM data for our clients is via a Keyword Universe. This isn’t perfect by any means, but it gives us a working framework on which to build our reporting and optimize efforts. A template can be found here.

It uses PPC search query data as a starting point. It’s important to use this; instead of the Paid v Organic report you can find in Google Ads or Search Ads 360. The reason for this is that Shopping search query data isn’t included in this report, so for retailers you’re likely to be missing out on a ton of data!

Layer this with organic data from Search Console and you’ll start to be able to build up an idea of your coverage.

Pulling in conversion data at a keyword level for PPC is easy; organic not so much. What we recommend here is using the category column to categorize your terms and then pivot up. You can then assign landing pages to categories and understand organic conversions and revenue. Not a perfect solution, but it gives you something to work with.

Then you can add in search volume estimates from Google Keyword Planner or other tools you may use. You can use this to figure out what your paid, organic, and SEM share of voice is. This gives you a few ideas:

Where is PPC very dominant and SEO not so much? What can you do to improve rankings across these terms?

Are there areas where PPC has coverage but conversion rate is poor, and you can perhaps sacrifice this spend and allow organic to pick things up?

Do you have a good share of voice across SEM across your key categories?

You can then add in search queries where you only rank organically and see if you want or need PPC coverage.

Finally, you could add in keywords you might want to target and ask the PPC team to run some tests to see what kind of volume and competition you will be up against. Run PPC temporarily until organic rankings get up to scratch.

The categorization element of the report is the most time-consuming.

Brand testing

As you can see, the argument for switching off generics can be blurry at best. However, we tend to also see an argument for switching off brand. It’s generally the next conversation once a client realizes that turning off a generic head term is perhaps not going to have the impact there were expecting.

Again there are a multitude of options and approaches here but we’ll cover the most common ones:

Turn all PPC brand off because we’re ranking P1

Leave PPC brand on all the time and gun for 100% impression share

Switch off desktop

There are tech providers out there which offer, in various guises, ways supported here. The important thing to remember is that you are not allowed to scrape Google search results if you are also making changes to bidding. So for example, ad monitoring platforms which can tell you what competitor creative is for certain terms can do that because they are allowed to scrape the results — but they cannot use this information to make automatic changes to your account. That means an account manager jumping between both monitoring tools and search engines on a daily basis to eke out minor gains. It’s possible; but probably not a sensible use of time.

The challenge we have with the strategies outlined above, respectively, are:

Turning it all off will lead to drop in traffic and a potential drop in orders and revenue.

This can be expensive; you don’t necessarily need to protect your brand all the time, and you can use saved budget elsewhere (i.e use it to grow your brand with YouTube)

You lose data because you aren’t bidding for your terms.

As such, we’ve been establishing a more balanced approach – which takes time, but will help save budget and, most importantly, keep the data flow going so you can explain WHY the results are as they are.

Key steps to a more balanced approach

1. Understand the lay of the land:

Use Google Ads to report on your top spending exact match brand terms. You’ll also want to include search impression share and search exact match impression share.

If you are in position 1, with 100% exact match share (or 95%+ overall search impression share), you can probably stand to save some budget by reducing your costs-per-click. If you aren’t in P1 with 100% impression share then this gets more complex; and you’d need to understand the reasons for not being at those levels. However, you can still follow the next steps to help you monitor overall performance.

You’ll also want confirmation you are ranking P1 for the terms you are looking on PPC. It would be very rare that you wouldn’t be — but worth checking!

2. You now want to identify a target search exact match impression share. This is a little bit finger in the air as the idea is to drop this gradually over a period of weeks; but you need a starting point. We’d recommend:

If the auction for your terms is usually aggressive then play it cautiously – drop from 100% to 95% and monitor from there.

If the auction tends to be weak (i.e not many competitors) you can afford to drop to 90% or 85%; but we wouldn’t recommend going lower than that in week one.

3. A report template can be found here. All you need to do here is to populate the table with your data. Take the PPC data from Google Ads for the campaign you are testing and then Google Search Console data and look for your branded terms.

4. Fill out the report every week, with both your PPC and SEO teams feeding into it. What you are hoping to achieve is SEM traffic staying static and your overall PPC investment declining.

Key benefits of brand testing

This is a good starting point for brand testing. The key benefits are:

If you keep spend going through Google Ads, you can monitor your cost savings, your traffic drop and how aggressive the auction is getting.

It allows you to measure where the point of no return is; once you start seeing SEM traffic drop, you can bump up your bids a little bit to regain the traffic – although we’d recommend not being too jumpy here. Day by day things will change – look at this over weeks rather than days.

A common concern is the time taken to manage this; but typically you are looking at a handful of keywords – no more than 10 which actually spend the greater share of budget – and making changes maximum twice per week.

Build an environment that encourages sharing

Aside from the more practical tips outlined above, we’ve found the most important strategy in getting PPC and SEO to work well together is enabling a method for the teams to talk to each other. If this is internal it should be easy; but across different agencies it’s likely to be a bit more difficult. Our top tips for this are:

1. Establish a monthly learning deck. This changes from client to client but typically looks like this:

A top-line view of performance versus targets for key metrics (orders, revenue, ROAS, traffic to site, etc.). Do this for each channel individually.

A review of the tests / learnings that have been made in the past month

It’s also important to focus on what is important to both teams, including:

New keywords / new negatives from PPC

Any kind of landing page testing

Any kind of a copy testing

Any data regarding audience from PPC. We’re finding content teams are able to use PPC data to help ideation. For example; what are people’s affinity segments, what are their detailed demographics?

A review of what is coming up and anything that’s currently in progress.

2. Have a monthly call. This can be tweaked depending on the scale of work that’s going on; but monthly works for a lot of our clients. It takes 30 minutes and we run through the monthly learning decks and highlight areas of opportunity. One example of a benefit here was landing page testing. An SEO team had struggled to make a case for changes to the organic page because the internal brand team were winning the argument on what the page should look like. We used PPC landing page data to evidence how a change in the position of a call to action had a significant impact on the conversion rate of the page; immediately the SEO team got the green light to start testing new page designs and performance improved!

3. Make sure you’re sharing anything you think may be relevant. Sometimes even the smallest detail can be important. For example SEO teams may be planning for AMP pages; but that means new Floodlight tags for PPC teams if they are using SearchAds 360.

4. Don’t forget about the other teams. I know this is an SEM post; but audience data is already a key pillar. Search has had to play catch-up with the likes of Facebook; but the stuff PPC teams have access to at their fingertips is extensive. Make sure the social and programmatic teams know about it!

Getting PPC and SEO to work better together is a bit like the attribution conversation. It’s not always perfect; but it’s better than doing nothing! Hopefully these points give you a jumping-off point.

Martin Reed is PPC Account Director at Croud.

from IM Tips And Tricks https://searchenginewatch.com/2018/10/29/ppc-seo-work-together-gain-visibility/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/179560465165