#just bc gerard makes it work thru sheer force of will
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gerard way ur simultaneous love and resentment of popular commercial culture and ur place/complicitly in it is so INTERESTING can i PLEASE eat ur pussy
#barry.txt#crazy what kind of shit that mct gets away w that wld flop embarassingly if someone else did it#just bc gerard makes it work thru sheer force of will#complete and utter earnestness combined w savvy business and marketing accumen#and a weird resentment of that savvy marketing and what it does to the art but it also IS the art sometimes#like i DO think gerard having passionless art like doing inbetween for sheep in the big city#and figuring out what to do with an overstock of spider man action figures with as little money as possible#is genuinely important to how mcr survivied and thrived in the batshit insane 00s music industry culture#a skillset that came with having soulless art based jobs and dealing w major companies like DC and CN and their fucking execs#gerard write a wan little husk of a biography plssss#bc like we KNOW gerard was in the shit w mcr business and marketing wise even in 2014 they seemed to still have final say on a majority#if not all of mcrs moves pr-wise#and before they had that power they kept a close hand on mcrs merch bullets thru to it seems like the beginning of TBP#and never left it fully#idk im tired but im thinking
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