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aksru · 8 years ago

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Inovacije in trendi v 2018 / inovations and trends in 2018

Viri za Članek v Marketing magazin “Inovacije in trendi v 2018 skozi prizmo družbene odgovornosti”

https://thinkforward.wearesocial.com

https://www.forbes.com/sites/paularmstrongtech/2017/12/18/school-reports-2018-trend-reports

http://www.mindshareworld.com/uk/about/trends-2018

https://www.warc.com/newsandopinion/opinion/2563

http://www.theworldin.com/edition/2018

https://www.fastcompany.com/40503654/the-most-important-tech-trends-of-2018-according-to-top-vcs

https://www.slideshare.net/NextGenerationMedia/carats-10-trends-for-2018

https://hackernoon.com/12-trends-to-watch-for-at-sxsw-2018-5b2464e08f0f

https://marketeer.kapost.com/do-marketing-trends-perform/

https://www.marketingdive.com/news/9-trends-that-will-define-marketing-in-2018/513816/

https://content.warc.com/warc-toolkit-2018-marketing-trends-reports

https://www.exchangewire.com/blog/2017/12/15/2018-year-mobile-experts-comment/

https://nativeadvertisinginstitute.com/blog/7-mobile-native-advertising-trends-2018/

https://wearesocial.com/uk/blog/2018/01/socials-trends-watch-2018

https://www.mobilemarketer.com/news/the-mobile-marketer-awards-for-2017/510903

https://www.marketingdive.com/news/the-marketing-dive-awards-for-2017/510902/-b2b

http://adage.com/article/cmo-strategy-columns/b2b-marketer-s-guide-ces-2018/311511/

https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/ten-trends-redefining-enterprise-it-infrastructure

https://venturebeat.com/2017/12/07/apples-top-apps-of-2017-snap-nabs-top-2-spots-google-and-facebook-dominate

http://www.mediamath.com/blog/2017-top-10-blogs-of-the-year/

https://www.appannie.com/en/insights/market-data/predictions-app-economy-2018/

https://www.ericsson.com/en/mobility-report

https://www.recode.net/2017/12/2/16727468/mobile-video-traffic-broadband-ericsson-video

https://www.mobilemarketer.com/news/mobile-disruptor-of-the-year-augmented-reality/510150/

https://a16z.com/2017/12/06/summit-keynote-10-year-futures-benedict-evans/

https://www.marketingprofs.com/articles/2017/33206/the-future-of-marketing-five-marketing-megatrends-for-2018

https://www.apple.com/newsroom/2017/12/apple-reveals-2017-most-popular-apps-music-and-more/

https://medium.com/edelman/2018-trends-influencer-marketing-d8be47ee477

https://www.l2inc.com/research/influencers-2017

https://sociallysorted.com.au/small-business-social-media-strategies

https://www.emarketer.com/m/Article/2018-Marketers-Will-Discover-More-AI-Applications-Programmatic-Advertising/1016801

https://wearesocial.com/uk/blog/2017/12/2017-in-review

https://www.emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market/1016494

https://www.brettcarneiro.com/blog/predictions-for-digital-marketing-in-2018

https://trends.google.com/trends/yis/2017/GLOBAL/

https://www-searchenginejournal-com.cdn.ampproject.org/c/s/www.searchenginejournal.com/ppc-trends/226737/amp/

https://trends.uxdesign.cc

https://medium.com/@mitchjoel/content-marketing-2018-the-next-chapter-cfcb0550c9c3

https://www.searchenginejournal.com/must-know-seo-concepts/227387

https://econsultancy.com/blog/69646-ux-trends-in-2018-what-do-the-experts-predict

http://readwrite.com/2016/12/29/8-predictions-for-the-future-of-iot-in-2017-il1

https://socialnomics.net/2017/09/30/4-it-trends-that-will-rule-the-market-in-2018/

https://socialnomics.net/2012/01/18/40-items-tech-will-kill-this-digital-decade/

https://socialnomics.net/2017/10/17/top-8-seo-trends-you-must-focus-on-in-2018/

http://www.stat.si/StatWeb/News/Index/7117

https://www.businessinsider.in/What-we-learned-about-The-Next-Big-Thing-at-IGNITION-2017/

https://www.linkedin.com/pulse/50-big-ideas-2018-chip-cutter

http://www.nielsen.com/us/en/insights/news/2017/us-fmcg-trends-to-watch-in-2018.html

https://medium.com/@kevanlee/best-of-2017-f244b479cfff

#trends #digital #2018 #marketing #advertising #thinkforward

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senatme · 5 years ago

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Mitch Joel - 2nd confirmed speaker at 2020 Spark.me Conference

#sparkMe 2020 speaker announced - @mitchJoel comes to #Tivat, #Montenegro @sparkDOTme

SPARK.me has announced 2nd confirmed speaker at the 2020 conference, which shall be held on May 30-31 in Tivat, Montenegro. It is Mitch Joel, marketing guru.

When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel. He has been called “one of North America’s leading visionaries” by Strategy Magazine. Mitch Joel is…

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robertawilliams · 7 years ago

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The Shame of Content Marketing And Social Media https://t.co/KU3xRxYLwd via @mitchjoel

http://twitter.com/SEO_1st_AID

#BE_WELL

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dillenwaeraa · 7 years ago

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Business Travel For Success (And Less Stress)

"How do you do it?"

This the question I get asked the most when it comes to my extensive (and often frenetic) business travel pace. Once I break it down, most people realize that life (and business travel) can be a lot less complicated and stressful if you plan, and seek out the advice from others who have paved the way (and paid the price). After one million miles of business travel, and being a huge nerd/fan of everything associated with it (from best travel apps and gear to the perfect luggage and airport comfort), I'm passionate about business travel (and making it a better experience).

So, how do I do it? How should you do it?

I sat down with my old friend, Bryan Eisenberg, who recently started a show called, Business Travel Hacks, to discuss everything... in gory detail... that I have learned about business travel, and how to make it better. Whether you're on the road for client meetings, to pitch new business, attend trade shows or speak at conferences, these lessons (learned over close to two decades) will (I promise!) make your business travel much better and - in turn - will make your life less stressful at home.

Take a listen... and please feel free to add your best tips, tricks and hacks below in the comments... I'm always hoping to learn more!

Here's the show: How Metallica inspired Keynote Speaker Mitch Joel Travels for Success.

Tags: advertising brand bryan eisenberg business business blog business strategy business travel business travel hacks conference creativity ctrl alt delete digital marketing digital marketing blog disruption innovation leadership management management thinking marketing marketing blog media metallica mitch joel mitchjoel six pixels group six pixels of separation social media technology trade show travel travel app travel hack

from Marketing http://www.sixpixels.com/blog/archives/business-travel-for-success-and-less-stress/ via http://www.rssmix.com/

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unixcommerce · 7 years ago

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The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019

Content Marketing World 2018 will be here before you know it. The largest content marketing conference in the world brings together an incredible cornucopia of talent, curiosity, knowledge and aspirations for success. Marketers from all over the world come to Cleveland, Ohio for this event of epic proportions.

Readers of our blog know we have a long history with the conference starting at the beginning with 8 years of speaking and attending plus 6 years of partnering with Content Marketing Institute to develop speaker/influencer content marketing campaigns, aka “conference ebooks”, to help promote the event.

Another tradition that has recently been imitated but hardly duplicated, is something we started several years ago: sort through the 200 or more speakers and publish a ranked list of content marketing experts according to their social influence.

List Methodology: For this list we use the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year’s Content Marketing World conference using a number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, and the size of their networks. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, Flickr and several other platforms.

Of course the topic in question is: “content marketing”. Everyone included on this list is a) a speaker at CMWorld 2018, b) ranked in the top 50 for “content marketing” according to relevance, resonance, reach and audience metrics.

People always thank me for including them in these lists and there’s no thanks to be given other than to the people who worked hard sharing useful content about content marketing to their social channels, in blogs, in videos and online in general.

Thanks goes to ALL of the people who are actively sharing knowledge about content marketing by engaging and helping others with opinions, insights and expertise on the social web. This list is just the beginning of understanding all of the top experts and influencers around the topic of content marketing.

In this year’s list there are many familiar faces and some that are new. I hope you find new and inspiring content marketing experts to follow through the rest of this year and into 2019.

50 Content Marketing Influencers Speaking at CMWorld 2018

BIG congratulations to Erika Heald for the top spot and to the other 3 women in the top spots: Pam Didner, Carla Johnson and Kelly Hungerford.

Congrats AGAIN to Ann Handley for being the Most Engaging Content Marketing Influencer out of this year’s group of speakers, based on Traackr’s analysis.

Erika Heald @SFerika Marketing Consultant, Erika Heald Consulting Presenting: Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy

Pam Didner @PamDidner B2B Marketing Consultant & Speaker, Relentless Pursuit Presenting: 5 Creative Ways Marketers Can Enable Their Sales Teams Presenting: Create A Scalable Global Content Marketing Strategy in 7 Steps

Carla Johnson @CarlaJohnson Chief Innovator, Type A Communications Presenting: The Innovation Factory

Kelly Hungerford @KDHungerford Digital Strategy & Marketing Operations Consultant, Sunstar Europe SA Presenting: Transforming Teams: How to Transition Traditional Marketers into Content Marketers

Michael Brenner @BrennerMichael CEO, Marketing Insider Group Presenting: How to Create a Documented Content Marketing Strategy, Start Showing Your Content Marketing ROI Today

Lee Odden @leeodden CEO, TopRank Marketing Presenting: Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content Presenting: The Confluence Equation: How Content and Influencers Drive B2B Marketing Success

Ian Cleary @IanCleary Founder, OutreachPlus & RazorSocial Presenting: A Content Promotion Framework with Actionable Tips to Optimize Results from your Content Marketing Presenting: Content Optimization and Distribution Strategies

Michael Gass @michaelgass Owner, Fuel Lines Business Development, LLC Presenting: Agency Workshop: A New Approach to New Business,

Heidi Cohen @heidicohen Chief Content Officer, Actionable Marketing Guide Presenting: The Secret 3 Steps For Content Amplification And Distribution Success

Christopher Penn @cspenn Co-Founder and Chief Innovator, BrainTrust Insights Presenting: How To Use AI To Boost Your Content Marketing Impact Presenting: How to Use Artificial Intelligence to Build and Optimize Content

Bernie Borges @bernieborges Co-Founder and Chief Marketing Officer, Vengreso Presenting: 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic

Andrew Pickering @AndrewAndPete Co-Founder, Andrew and Pete Presenting: The Competitive Edge: How to Create a Unique Content Spin in a World of Copycats

Melanie Deziel @mdeziel Founder, StoryFuel Presenting: Think Like A Journalist: The 5 Keys To Compelling Content

John Jantsch @ducttape President, Duct Tape Marketing Presenting: How to Grow a Highly Profitable Agency Without Adding Overhead

Robert Rose @Robert_Rose Chief Troublemaker, The Content Advisory Presenting: Welcome to Content Marketing World 2018

Andrew Davis @DrewDavisHere Keynote Speaker & Best-selling Author, Monumental Shift Presenting: Video Marketing Makeover – Transforming boring case studies and testimonials into stories that inspire action Presenting: Curiosity Factor: The psychological phenomenon creative content marketers employ to earn and own attention in a noisy world

Viveka Von Rosen @LinkedInExpert Co-founder & Chief Visibility Officer, Vengreso Presenting: 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic

Douglas Burdett @MarketingBook Host, The Marketing Book Podcast Presenting: Industrial Manufacturing Lab: Applying Content Marketing Best Practices to the Challenging Audience of Engineers

Andy Crestodina @crestodina Co-Founder and Chief Marketing Officer, Orbit Media Studios Presenting: Complete Search Optimization: SEO Master Class, Content Strategy and SEO for B2B Lead Generation

Matt Heinz @HeinzMarketing President, Heinz Marketing Inc Presenting: Sales Content That Sells: A Proven Approach To Sales Enablement Success

Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: An Important Keynote by Ann Handley, The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day

Jay Baer @jaybaer Founder, Convince & Convert Presenting: Talk Triggers: How Killer Content Creates Conversation and Clones Customers

Jesper Laursen @jesperlaursen Founder and CEO, Native Advertising Institute Presenting: 5 killer cases: how to grow your audience with native advertising

Cathy McPhillips @cmcphillips Vice President of Marketing, Content Marketing Institute Presenting: Getting the Most From CMWorld 2018

Joe Lazauskas @JoeLazauskas Head of Content Strategy, Executive Editor, Contently Presenting: Stories for the Win: The Hidden Neuroscience of Content Marketing Presenting: Why Great Stories Make Our Brains Want to Buy

John Hall @johnhall Keynote Speaker, https://ift.tt/2wHzAbH Presenting: Influencer Marketing and PR Workshop Presenting: Relationship Building That’s Vital to Make Your Content Marketing Thrive

Berrak Sarikaya @BerrakBiz Sr. Social Media Manager, Yesler Presenting: Lean Content Marketing for Startups

Stephan Spencer @sspencer Founder, Science of SEO Presenting: The Most Common SEO Mistakes in Demand Generation Campaigns

Michele Linn @michelelinn Co-Founder and Chief Strategy Officer, Mantis Research Presenting: The Unsung Hero of Content Marketing: Original Research

Drew McLellan @DrewMcLellan Top Dog, Agency Management Institute Presenting: The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies

Mitch Joel @mitchjoel Founder, Six Pixels Group Presenting: The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day

Cassio Politi @tractoBR Consultor de content marketing, Comunique-se Group Presenting: How to Hold an Online Event that Generates Real Results

Andrea Fryrear @AndreaFryrear President and Lead Trainer, AgileSherpas Presenting: Going with the Flow: Adapting Scrum Practices for Marketing

Garrett Moon @garrett_moon CEO & Co-Founder, CoSchedule Presenting: Got Leads? How To Find Your Content Core And Actually Drive Revenue From Content

Paul Roetzer @paulroetzer CEO, PR 20/20 Presenting: How to Get Started with Artificial Intelligence in Content Marketing

Jay Acunzo @jayacunzo Founder, Unthinkable Media Presenting: Break the Wheel: Stories and Ideas for Being Better than Best Practices

Juntae DeLane @JuntaeDeLane Sr. Digital Brand Manager, University of Southern California Presenting: Digital Brand Building: Optimizing Content for Engagements, Search, and Reviews

Kathy Klotz-Guest @kathyklotzguest Ms. Chief Officer, Keeping it Human Presenting: Yes And! Turn Your Culture (OR CONTENT TEAM) into a Fresh-Idea Startup

Peg Sieren Miller @PegMiller Senior Director, Growth Marketing, Xactly Corp Presenting: You Did a Content Inventory, Now What? How to Find the Hidden Gems Within Your Content Audit

Albert Jan Huisman @AJHuisman Founder, Y Content Presenting: How to Turn Highly Billable Professionals into Extremely Productive Content Marketing Rock Stars that get Bottom-Line Results Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Maureen Jann @SuperDeluxeMo Managing Director, SuperDeluxe Marketing Presenting: Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Stephanie Stahl @EditorStahl General Manager, Content Marketing Institute, UBM Presenting: Welcome to Content Marketing World 2018

Ahava Leibtag @ahaval President, Aha Media Group Presenting: The Top 7 Writing Secrets of Hit-Making Songwriters”, CMWorld Cleveland Clinic Health Summit

Shafqat Islam @shafqatislam Cofounder & CEO, NewsCred Presenting: The other side of performance – operational efficiency: How to build, measure, and optimize high-performing teams that deliver high-performing content

Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Presenting: The elephant in a nutshell: We need to talk about metaphors in marketing.

Zontee Hou @ZonteeHou President and Founder, Media Volery LLC Presenting: Let’s Chat: How Messaging Apps, Chatbots, and Voice Assistants Will Impact Your Business in the Next 3-5 Years

Tim Washer @timwasher Keynote Speaker, Event Emcee, PowerPoint Comedian, Ridiculous Media Presenting: CMWorld Chatter

Tamsen Webster @tamadear Founder and Chief Message Strategist, Find The Red Thread Presenting: How to Make Your Ideas Irresistible

Leslie Carruthers @TheSearchGuru President and Founder, The Search Guru Presenting: A-Z Conversion tracking issues for B2B and how to solve them, Retail & eCommerce Lab

Amanda Todorovich @amandatodo Senior Director, Content & Creative Services, Cleveland Clinic Presenting: Building a “Media Company” inside a Marketing Department Presenting: CMWorld Cleveland Clinic Health Summit

Now it’s your turn. As with any lists, there are many people that I would love to see included that were not. I’m sure you’re thinking the same thing (Joe Pulizzi for example). If the person that influences YOU most isn’t on this list, please share their name and Twitter handle in the comments.

In the spirit of content marketing and in sharing our own expertise, I’ve assembled a list of our top 10 posts about content marketing from the past 12 months:

50 Women Who Are Top Content Marketing Influencers & Speakers – Lee Odden

Content Marketing Evolution: Major Content Marketing Trends – Josh Nite

5 Outdated Content Marketing Tactics (And What to Do Instead) – Josh Nite

3 Unusual Content Marketing Approaches That Actually Work – Nick Nelson

Content Conversations: Top Content Marketing Lessons Learned – Ashley Zeckman

5 Tips for Better Data-Informed Content Marketing – Anne Leuman

5 Reasons Why B2B Content Marketing Works (and Why It Doesn’t) – Anne Leuman

How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps – Anne Leuman

The Ultimate Guide to Conquering Content Marketing – Ashley Zeckman

32 B2B Content Marketing Case Studies – Lee Odden

The Ultimate Guide to Conquering Content Marketing that we developed in partnership with CMI and CMWorld is a great example of influencer driven content. This approach has been successful enough for Content Marketing Institute that they’ve run the program over 6 years.

If you would like to learn more about how create successful influencer content collaborations, you’re in luck! Both Ashley Zeckman and I will be presenting at Content Marketing World on the topic. Here are more details:

September 5th – 1:45pm – 2:30pm Solo Presentation with Lee Odden The Confluence Equation: How Content and Influencers Drive B2B Marketing Success

September 6th – 12:05pm – 12:50pm Solo Presentation with Ashley Zeckman Influencer Marketing is only for B2C Brands (& Other Lies Your Parents Told You)

Along with our TopRank Marketing teammates Jane, Nick and Annie, we hope to see you at Content Marketing World. Check out what we’re looking forward to most at CMWorld and be sure to follow us on Twitter at @toprank for real time updates during the conference and this blog for liveblogging coverage of select presentations.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019 appeared first on Online Marketing Blog – TopRank®.

http://www.toprankblog.com/

The post The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019 appeared first on Unix Commerce.

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befoundonlinemarketing · 7 years ago