#mkt389 syntax

[mktguru-blog1]

http://powerdigitalmarketing.com/the-newest-form-of-advertising-content-360-video/

 A New Era Of Unique Web Content (360*) 

Technology is constantly advancing, especially in the online video industry, this new trend is slowly creating a huge audience and can be beneficial for marketing content. This is a trend all marketers should keep an eye on.  360 video is a recent advancement in the media world that was first shown by YouTube earlier this year in March 2015. Facebook also has recently adopted this video format.

360 videos use multiple cameras to record a 360 degree all angle view of the recorders surrounding environment. 

360 videos, also known as VR or virtual reality, are clips displaying a “spherical” scenario where the camera has recorded all possible angles of the environment. 

This new video format allows viewers to become completely immersed into the environment shown in these videos. To encourage engagement, viewers can click a mouse or move their phones to experience video from all angles.The amazing feeling you get from watching one of these videos has created a lot of opportunity for brands to engage viewers like never before.

Creating 360 Videos 

Creating a 360 video is easier than you think. The software given with your camera and the social network where you post the video does most of the work. You don’t need any advanced knowledge of editing software.

There are a few simple steps to create your 360 video: 

1.  Get a 360 Camera

2. Record in 360 Mode

3. Preview the Video

4. Edit the Video

5. Upload the Video

Why 360 Video ? 

It’s a different form of storytelling. The user controls the recorded camera angle by tilting and moving on their computer or mobile device through the video player. This can be a smart tool for marketers  that want to deliver a more interactive media experience. You could give your audience an insight look at a real estate listing, car listings, a new building, or even a sports or news event, for examples.

There’s a lot of opportunity for viewership! The popularity of spherical video is rapidly growing thanks to YouTube supporting 360-degree video uploads. First time I heard about these 360 videos being on YouTube I checked them out and I thought it was the coolest thing ever. My favorite one was about these fighter Jets in formation in the sky.Viewers can watch 360-video on YouTube through a computer and Android apps. Facebook is right behind YouTube. The social network is definitely making a push for spherical video distribution. Mark Zuckerberg knows how valuable this new way of video will be and he revealed in March that Facebook was testing a 24-camera setup that would allow users to move around within a video.

There are plenty of ways to use this new technology were it will generate a bigger audience and promote anything you want. 

Showcase Your Products -  Mercedes for example hopped on this new trend. During this year’s Motor Show in Frankfurt, the car manufacturer presented some concept cars. Mercedes didn’t want the experience to be a regular one so they so they created this video as a way to increase user engagement and extend the reach of their message.

Promote Destinations - You can use it to promote cool vacations in foreign countries or promote a specific area. 

Share Adventures  

Enhance Video Blogging

360 videos in social media are pretty new, but their use is growing fast, mainly due to the content being presented and high levels of user engagement. If you don’t know what 360 videos are, go ahead and do a Google search and enjoy!