#read alt text in 2nd image too

[flutterdashes]

⠀⠀⠀⠀⠀𑣿 ⠀🪐 ⠀ 𝚊𝚖𝚘𝚛 𝚎𝚗 𝚜𝚊𝚝𝚞𝚛𝚗𝚘 ⠀ ✧⠀✦⠀♬

⠀⠀⠀⠀⠀⠀⠀⠀ @suupersonic ⠉⠙⠶⣤ ✿ ⣤⠶⠋⠉

[tweedlestrove]

Part 6 of A Treatise of Embroidery, crochet, and knitting with illustrations

By George C. Perkins, Anna Grayson Ford, and M. Heminway & Sons Silk co circa 1899.

Please note, this book was written in 1899, and as such uses a racist term to refer to the dyes that were used for the thread. If you'd like to read more about this period in time, the term, and the stereotypes that the Victorians had, I've actually linked the wikipedia article here that goes more in depth. It's not the end all be all of it, but it's a good starting place for anyone wanting to educate themselves on the topic.

Since the alt text was too long to fit in the actual pop up, I'm writing it down here!

Page 29. Lessons In Embroidery.

This page has the pattern for the strawberry and blossoms embroidery on it. It resembles a paint by numbers/letters image with a table showing the corresponding colours. I will try my best to explain the image, but first the colour charts.

Berries-Ripe.

Red: 655 shade number 1, 655 shade number 2, 656 shade number 3, 657 shade number 4, 658 shade number 5, 659 shade number 6, 660 shade number 7, 661 shade number 8.

Blossoms: 691 shade number 9.

Centre: 647 shade number 10, 409 1/2 shade number 11, 410 shade number 12.

Unripe Berries: 682 shade number 13, 683 shade number 14, 684 shade number 15.

Leaves and Stems.

Green: 0428 shade letter A, 428 shade letter B, 429 Shade letter C, 429 1/2 shade letter D, 430 shade letter E, 431 Shade letter F, 372 shade letter K, 373 shade letter M.

Brown: 300 shade letter O, 301 Shade letter R.

Strawberry Design. Materials. — M. Heminway & Sons' Oriental Dyes, Japan and Spanish Floss.

Berries. — Ripe and unripe; Red — "Sharpless variety" — 0655, 655, 656, 657, 658, 659, 660, 661. Unripe — 0655, 655, 656, 682, 683, 684. Blossoms.— 691, 682, 683, 0655. Centres. — 647, 409 1/2, 410. Leaves. — 0428, 428, 429, 429 1/2, 430, 431 ; or 370, 371, 372, 373, 374, 300, 301. Scallop. — 581 or 691. —Spanish Floss.

Design No. 153 — Strawberry. 18 inch. See Colored Plate C1.

Description.— Fill in berry crosswise, shortstitch on the wrong side, not much filling. For filling to raise the berry use M. Heminway & Sons' white Persian Floss. Start at the point of berry with two strands of red, 655, shading with one strand as dark red as 661. For an unripe berry start with light green, 682 and 683, shading into the green the light pink, 655, making the berry as ripe in color as 660. The seeds on the red berries put on with small stitches, gold, 409 1/2. On those that are not ripe use green, 428.

Blossoms. — White, 691, shadow of green, 682 on lower petals, touching a few of the new blossoms with light pink, 0655; pollen of 647, 409 1/2, 410.

Leaves. — On the outer edge of the leaf use two strands, shading toward centre with one, use a little brown, 300 and 301, for faded part of leaf.

Scallop. — Button-hole stitch in pink, 581, Spanish Floss, or 691, with an outline above scallop of one strand filo, 310.

Now I will describe the first illustration which shows the embroidery by letters/numbers diagram. I will be describing the image from the bottom to top as the spray of strawberries and blossoms flow in a diagonal from the bottom left to the upper right.

We start with two parallel, diagonal stems that branch off in multiple directions to hold the entirety of the design. The two stems are done in shade letters D and E. The rightmost stem slips under two leaves, forking into a third tendril, before the left fork curves gracefully to the right and ending in a strawberry. The right fork goes downwards and forms the triple fork from where the three large strawberry leaves all come from in this piece. An upper one, a bottom one, and one off to the right that is slightly twisted so the underside of the leaf tip is visible.

Shade letters for the bottommost leaf, from base to tip, left to right. Starting at the top where the base joins the stem: 1st row: E, O, R. 2nd row: E. 3rd row: F, C. 4th row: D, E, E, D. 5th row: B, D, C. leaf tip: C.

For the twisted leaf at the right of the previous: 1st Row: C, D, C. 2nd Row: D, E, C. 3rd Row: C, D. 4th Row: E, D, B. 5th Row: F. Leaf tip: A.

For the Upper Leaf: 1st Row: D, E. 2nd Row: C. 3rd Row: B, D, E, D. 4th Row: D, C, D, C, D. 5th Row: A, B. 6th row: A, R. Leaf tip: A.

Back at the beginning, where the stems are parallel, the leftmost stem forks before the two separate bits slip under the upper large leaf that we described earlier. The right fork curves up and to the left into a strawberry while the left fork curves up behind it. It would seem a second strawberry also emerges from a stem coming from behind the same leaf, although it does not show a fork. This berry sits just under the other.

Higher Strawberry: 1st Row: 4, 6. 2nd Row: 3, 2, 5, 3, 3. 3rd Row: 2, 15, 4, 8, 3. 4th Row: 14, 2. Strawberry Tip: 13.

Lower Strawberry: 1st Row: 8. 2nd Row: 5, 6, 7, 5. 3rd Row: 4, 4, 5, 4. 4th Row: 2, 2, 2, 2. 5th row: 1, 1, 1.

Only two of the little strawberry leaf tops have any kind of letter indication, all of them combinations of C, D, and B, so your guess is as good as mine.

Emerging from the top strawberry is another series of three stems, two of which appear to have forked somewhere behind the berry unseen. The left stem goes up and then promptly forks before slipping under a fully bloomed strawberry blossom, and then emerging from the top with a single leaf gracing the end. Somewhere behind the flower another tendril has forked off this one and goes up to end in a tiny blossom not yet bloomed. Next to that is the stem that will be described in a few paragraphs, and then another stem leading to a small blossom, that is also not fully bloomed.

Big Blossom: This has 5 petals in total, and all the petals are tipped in shade number 9, and all excepting the leftmost petal gradiate to shade number 13. The leftmost petal gradiates to shade number 14, and then the center is shade number 10.

Small Blossom: 9 at the tip, 13 at the base, there are 3 petals showing.

Tiny Blossom: same, 9 tip, 13 base, also 3 petals showing.

Back to under the blossom, the right stem from the original fork leads up to an elegant waving stem that branches off into several tendrils mostly decorated with a pair of leaves each.

The left tendril from that fork extends up a ways, waving a bit and is done in shade letter B, and then forks one last time culminating in a pair of tiny leaves on the right fork and a waving tendril on the left that finishes in shade letter A.

Leaf 1: Base E, Tip D. Leaf 2: Base C, Tip B.

The right tendril from the fork that leads into the last also immediately forks again ending in a pair of tiny leaves coming from each tendril.

From lowest leaf to highest, base to tip:

Leaf 1 right tendril: E. Leaf 2 right tendril: D, C. Leaf 3 Left Tendril: D, E. Leaf 4 Left tendril: C, B.

all the tiny leaves leaves save one are done in two colours, one for the base and one for the tip. So wherever you decide to put a tiny leaf, you can keep the colour schemes in mind.

There is an image at the bottom captioned Design No 153- Strawberry. 18 inch. See Coloured Plate C1.

This has what appears to be a doily with an embroidered scalloped edge and the large strawberry image placed at the top and bottom of the doily, flowing with the circular edge. There is a small smattering of petals coming off of an extra pair of fallen blossoms that were added to one edge, and a small detached strawberry on the other.

All in all, thank you for your patience while I try to get these out. If anyone has any suggestions to make these easier to understand, my inbox is always open. I will be posting another pair of images sometime this week!

[latetothepartyandconfused]

[ID: fourteen pictures showing warning signs 1st:sign in an underwater cave that has death reaper on it with dead scuba divers on his feeet. It says "Stop prevent your death! go no farther. fact: More than 300 divers, including water scuba instructors, have died in caves just like this one. fact: You needed training to dive. You need cave diving and cave equipment to cave dive. fact: without cave training and cave equipment, divers can die here. fact: It can happen to you! There's nothing in this cave worth dying for! Do not go beyond this point.

2nd: orange sign with person in winter clothes sitting with his back to a tree on it that says The mountains will be just as cold and lonely tonight as they were 200 years ago. Do not ski alone.

3rd: green sign on street lamp with skull and lungs drawn on it with text that says "For more information on lung cancer keep smoking"'

4th: black and white photo of soldier in a bathroom the mirror has text arround it that says "If you talk too much this man may die!"

5th: Emergency warning about bushfire on someones phone/ computer It says "You are in danger and need to act immediately to survive. The safest option is to take shelter indoors immediately. It is too late to leave. What you should do: You should move indoors: -protect yourself by wearing long sleeves and trousers, made from pure cotton or wool. wear leather boots. -bring your pets inside -close all exterior doors, windows and vents and turn off cooling systems. -You must take shelter before the fire arrives. The extremeheat is likely to kill you before the flames reach you. -shelter in a room that has two exits, such as a door or window including one directly to the outside. It is important to be able to see outside so you know what is happening with the fire. -if your home catches on fire and conditions inside become unbearable, you need to get out and go to an area that has already been burnt. It may still be too hot to remain outside, so you'll need to seek shelter in another structure or last resort option. If you cannot get indoors, last resort options include: -shelter in the middle of a large open area like ploughed paddock, football oval or sporting reserve -Get into a large body of water like a dam, lake , river, the ocean or inground pool. -try to protect yourself from the fire's heat."

6th: Photo of piece of cobalt that has the words "danger radiation, drop & run" written on it accompanied b the radiation symbol. The photo is captioned "Cobalt 60 is an exremely radioactive compound. 5 minutes next to this gives you about 50% chance at surviving the next month."

7th: sign in front of some sort of concrete structure with water in it. The sign has skull on it and says "Danger: aerated deep water. You will sink." There is smaller sign under it that says "Danger: watch your step"

8th: danger sign that says "not only will this kill you, it will hurt the whole time you're dying

The ID for the next 6 signs is copied from the alt text.

9th:Two trail signs, one on top of the other. The first one reads "ATTENTION: Olomana Trail Users. Six people have fallen to their deaths after hiking past the first peak." The second, larger sign reads "Olomana Trail. 11/2022: Fatal fall between second and third peak. 4/2022: Fatal fall between second and third peak. 2018: Fatal fall at or near the third peak. 2015: Fatal fall between first and second peak. 2014: Fatal fall between second and third peak. 2011: Fatal fall between second and third peak."

10th:A trail warning sign that reads "GORGE REGULATIONS: Swimming is prohibited. No access beyond this point. Violators are subject to arrest. Strong undercurrents and debris trap people under hidden rock ledges in a 30-50 feet deep pool below the falls. People have died swimming here." It includes an image showing the currents and hidden ledges, along with a quote from a recovery diver: "Even as a trained, properly equipped, professional diver I wouldn't swim here if I did not have to recover a body."

11th:A beach warning sign that reads "DANGER! DEATH HAS OCCURRED HERE. Sudden high waves happen without warning. Even on calm days. Dark rocks are slippery. Stay far back. Rescue here is unlikely due to conditions. Don't take risks - Leave here alive."

12th:A beach warning sign that reads "148 persons have drowned in this lake. Two not wearing a life jacket. 146 wearing a life jacket." The numbers are placed using stickers, so the count is likely updated often.

13th: A trail warning sign that reads "STOP. This area ahead has the worst weather in America. Many have died there from exposure, even in the summer. Turn back now if the weather is bad. White Mountain National Forest." The sign itself is very weathered (no pun intended) and scratched up.

14th: A US Forest Service trail sign that reads “THE DEADLY BELLS. The beautiful Maroon Bells, and their neighbor Pyramid Peak, have claimed many lives in the past few years. They are not extreme technical climbs, but they are unbelievably deceptive. The rock is down-sloping, rotten, loose, and unstable. It kills quickly and without warning. The snowfields are treacherous, poorly consolidated, and no place for a novice climber. The gullies are death traps. Expert climbers who did not know the proper routes have died on these peaks. Don't repeat their mistakes, for only rarely have these mountains given a second chance. DO NOT ATTEMPT TO CLIMB IF NOT QUALIFIED.”

end ID]

this is by far my favorite safety/warning sign btw. they really went off with this one

[hazelnootnut]

“happier”

a comic about meeting a friend who i haven’t seen in the last five years except through texts, and my thoughts and feelings on it.

[ids under the cut since the old post editor doesn’t allow alt text; there are 10 images]

[start id 1]: The first panel of the comic. The artist has her hands hanging over the railing as she looks at her phone. The text reads, "I recently met up with a friend I hadn't seen in over five years". The text pointing to her reads "is waiting on said friend to send his location". [end id 1]

[start id 2]: A second page of the comic. The text continues, "I met him back in pre-university (I made a comic about that briefly before), he ended up being in most of my classes.” This is next to an image of the artist in her Pre-U days sitting alone as she looks up to a guy who has his face shadowed. He asks if he can sit there and she replies, a little startled. The text continues, "sat next to each other too (for like a semester)”. In a panel, the artist looks nervous as the guy asks if she's from Data and what her name was. She responds with her name. The page's text continues, "but even though we talked enough to poke fun at each other, and were friendly and cordial, I felt like I didn't really get to know him." The page ends with the artist mentioning the guy's name, but it is blocked by the scribbles that encompass the entire frame and his face. [end id 2]

[start id 3]: The third page of a comic, with a phone front and center at the top of the page. It shows a conversation between the artist and the guy; she asks if she started on the assignment, and he says no, but he'll get on it soon. In the background are texts from other conversations, like him leaving his laptop in class, him talking about Tokyo Ghoul for ages, and so on. The page's text reads, "we only got by on polite conversation most of the time, and some memes. I didn't get to talk much to him because it either never felt right or my ex-boyfriend would get stupid jealous. And then before I knew it, we graduated. So it wasn't until a few weeks after we graduated, that I realised-" This text is next to a message sent by the artist, voicing her concerns about the guy's behaviour of going in and out of class randomly and asking if he's okay. He responds with an "oh" and mentions he was going through some stuff. The page's text ends with, "- he went through the same existential shit I went through before either of us came to Pre-U." [end id 3]

[start id 4]: The fourth page of the comic. The panel imitates a text message bubble, and the artist is in it as she stares at her phone in front of a computer, hands pressed to her mouth. The page's text reads, "reading the replies he sent back was... worrying, to say the least. It made me want to do something. Even though I was socially awkward and inept at the time. So I decided that eveyr time it was New Year's or his birthday-" The text is interrupted in the middle by a phone conversation. The artist wishes the guy happy new year, and the guy (through a new number) replies the same way. The page's text continues, "- I would text him, and he would respond". The end of the page is marked by the artist saying that his profile picture did not show up and she didn't know who texted her at first. [end id 4]

[start id 5]: The fifth page of the comic is a barrage of text messages floating in and out. It goes through the years 2020 up until 2022, wishing him happy birthday, happy new year, and him replying. The conversations get longer and a little more livelier. The page's text reads, "this went on for five years. The back and forth on new year’s or his birthday. A cycle of me texting him, and him responding, and somehow after five years of these bi-annual conversations, after only talking to each other via texts for years-" The end of the page is dated 2nd November 2022, and shows a snippet of a conversation. The artist asks if he's going to Comic Fiesta, and he says he might, but otherwise they can meet up outside of it. The page's text ends with "- we finally ended up planning a meetup." [end id 5].

[start id 6]: The sixth page of a comic. It shows the artist in a panel, still staring at her phone, scrolling through her discord messages before she gets a new message. The page's text reads, "it was just gonna be the two of us, since my other friends couldn't make it. I thought it'd be awkward since, well, I hadn't seen him in years". A panel in the form of a text bubble shows a picture that the guy sent of his location. In the background of these panels is a full render of the mall that the artist is in, with her being in what is the exact same location as the photo. She is notably baffled by this, staring at her phone with a deadpan expression. The last few panels show her looking around confused, before her eyes lock on to somebody. [end id 6]

[start id 7]: The seventh page of the comic. There are no backgrounds. In the middle of the page is of the guy, leaning against the railing as he stares at his phone. The artist in a smaller panel stares at him, phone in hand, before she smiles underneath her mask and makes her way towards him. [end id 7].

[start id 8]: The eighth page of the comic. The guy slowly begins to move away from the railing, still trying to find the artist. The page's text starts, "I really didn't know what to expect," as the artist gets closer to the guy, readying her phone to thump him in the back. "Much less how he would react at all," the text continues as the artist moves close enough to thwack him on the back. "But never wold I have expected, that the first thing he would do," the text continues as the guy turns around, eyes unseen, "When he saw me in front of him," it continues, with the artist winking up at him happily, "Was to hug me." The page ends with a panel of the guy hugging the artist tightly. The artist is shocked at this. [end id 8]

[start id 9]: The ninth page of the comic. The guy pulls back from the hug, suddenly talking a mile a minute at the artist who still stares up at him, a little confused. The page's text reads, "I didn't expect him to be so talkative". The next panel is of the guy talking while they have lunch as she listens happily. "He's a whole lot different," the text continues as the artist looks over to the guy pulling a bow back in an archery game, "from how I remembered back then." The artist stares at the guy's fingers, as he has many rings on that he is also admiring. "Not that it's a bad thing," the text clarifies, "it's good." The last panel is of the artist smiling as she drinks from her cup. [end id 9]

[start id 10]: The final page of the comic. It is a full lineart drawing of the cafe that the two of them are sitting in, and of the background beyond the glass windows. The artist smiles, still listening after putting down her cup, listening as the guy continues talking to her. Both of their drinks and cake are finished, but they continue sitting there, talking. The only text on screen is in the middle, reading "he looks a lot happier now." [end id 10]

[seocompanyincaliforniablog]

9 Free SEO Tips And Tricks To Increase The Ranking Of Your Website On SERP- SEO Company in California

Do you want to rank your website on the search engine result page? Are you looking for the best SEO tips and tricks for your website ranking?

Well, who doesn’t! Everybody wants that.

Everybody wants to ace in their respective fields and wants to hold the top position on search engines. The rank of your website determines your success.

This fact has been justified by the data presented by Infront Webworks, which states that 95% of the website traffic is received by the first page of Google. So, it means that you should strive hard to rank on the first page of your website in order to increase your brand’s visibility and website traffic. (SEO Company in California)

Even if you are at the top, it is not possible to maintain your position for a longer period because of the constantly changing nature of Google algorithms.

So, here I am going to share 9 tricks to boost your ranking and grow your business:

#1 of 9 SEO Tips and Tricks to Increase Rank on Search Engine

Engaging Content

Well, I am putting content at the top of my list of best SEO tips and Tricks because it is the most crucial part of your website, that’s why it is called the ‘king’. If you offer quality content then no one can stop you from grasping the higher position on SERP. Make sure that your content is unique, relevant and attractive to generate engagement. Also, if it is in a long-form then it adds an advantage to it. Websites with strong engagement get rewarded by Google in terms of its ranking.

Make your content informative and easy to read. You should lay more focus on the title or the beginning part of your content. This is the part which is responsible for attracting and driving maximum potential customers to your website. So make it captivating. Don’t use difficult words which is hard to read for both the audience and search engine. Your content should be SEO optimized and updated.

You can add other multimedia like images or videos to make it more entrancing. Always remember that your content posses the sole power to increase your ranking and generating more traffic without charging any dime. So making quality and valuable content should be your main agenda.

#2 of 9 SEO Tips and Tricks to Increase Rank on Search Engine

Keywords Targeting

As said above that your content is the crucial part, but your content is made up of certain keywords on which you want your website to be ranked. So before creating any content, do semantic keyword targeting for effective results. You can take the help of various keyword research tools available online like Keyword planner by Ad Words, KW Finder, Ubersuggest, Mondovo, Word Tracker, SEMrush, Soovle, etc.

An ideal keyword density is 1-2%. Avoid keyword stuffing as this is considered as one of the Black Hat SEO techniques. Google can de-rank or penalize you for exploiting this technique in your content.

Placement of your keywords affects your ranking majorly. So place your keywords properly in the Title of your content; in all the tags including heading tag, Meta tag, image alt tag; first para and last paragraphs of your content. Try to incorporate long-term keywords in your keyword targeting strategy. It is because due to low competition on these keywords, it becomes easy for you to rank. It brings in more traffic and results in a higher conversion rate.

Thus it is 2nd on the list of best SEO tips and tricks.

#3 of 9 SEO Tips and Tricks to Increase Rank on Search Engine

Speed

You surely don’t want to lose your visitors on premises of low site speed. People tend to abandon your website if it takes more than 5 seconds to load the web page. Google uses your site speed as one of the significant factors in SEO ranking. This is why this factor is in our list of best SEO tips and tricks.

There are many factors that affect the speed of your website. Some of them are technical for which you need to consult a professional web developer or designer. There are other factors that are controllable by you like one of the biggest factors is the images of your website. The speed of the loading time of your image contributes largely to the overall speed of your website.

You can compress your images as it enables you to cut down the page size up to 30-40% which will speed up the loading time of your website. There are many image optimization tools that can assist you in compressing your image. For example, Optimizilla, Image Recycle, CompressNow, Triage, Online Image Optimizer, Compressor.io, GiftofSpeed, Kraken.io, etc.

Some of the plug-ins also contribute to lower down the speed of your website, so deactivate or delete the unnecessary plug-in. Not just plug-in, also remove the unnecessary content of your website as more the content more it takes time to load. So don’t let superfluous contents to depress your loading time.

#4 of 9 SEO Tips and Tricks to Increase Rank on Search Engine

Fortify Your Social Media Presence

You may have noticed that sometimes when you type any brand’s or company name on search engines, then their social media profiles appear on the top. Thus, your social media profile also ranks on the search engines.

Social media can be a great source of generating leads for your website that’s why this factor is on the 4th position of our list for best SEO tips and tricks. You can embed or integrate the links of your website pages in your social media content. When you will provide unique, informative, valuable and quality content on social media platforms, then more people will share your content.

This will widen your reach, promote your brand, and increase your clicks and traffic. And most importantly, it will build your brand’s authority as it will show the search engine that your content is valuable enough to compel others to share. This will, in turn, make a search engine to give you preference in the ranking.

There are numerous social media platforms like Facebook, Twitter, Instagram, Linkedin, etc. So build your brand’s profile on these networks and strive to gain more and more likes and followers. To strengthen your social media presence to boost your business and increase the rank of your website. (SEO Company in California)

#5 of 9 SEO Tips and Tricks to Increase Rank on Search Engine

Make Quality Backlinks

Backlinks are the most important part of Offpage SEO that has a massive impact on your ranking thus you must consider it as one of the best SEO tips and tricks. The backlinks that you generate has the power to either make or break the online reputation of your website. If you have created a good backlink then it can improve your rank on the search engine result page. But if you have spammy then Google can drop your ranking or penalize your website. All credits go to Google’s update like Google Penguin which lays focus on the quality of your links. Thus, it is very important to generate a quality backlink.

First of all, make sure that you are creating the backlinks on a website that is relevant to your niche. Before creating any backlink on a website, check its domain authority and spam score. Evaluate your links today, identify the ‘bad links’ or ‘broken links’. Remove it immediately to save your website from getting penalized by Google.

There are some of the really handy tools to check broken links like Screaming Frog SEO Spider, W3C link check, Google Webmaster tool, etc. For the purpose of removing these broken links, you can use the ‘Disavow Tool’.

There are other techniques too that you can adopt like generate high-quality links and promote it to attract natural links instead of buying it. This method will save you from buying bad links.

#6 of 9 SEO Tips and Tricks to Increase Rank on Search Engine

Do Internal And External Linking Of Your Website

People tend to undermine this factor but it does impact your ranking. Do the linking of the related keywords as anchor text to the relevant pages of your website (internal linking) or to other relevant website pages (external linking). (SEO Company in California)

This will not only increase the relevancy of your website but will also lower the bounce rate thereby increasing the average time spent on your website. Internal linking is sometimes used as call-to-action. It will make easier for users and search engine bots to navigate and find other web pages of your website. Thus, it improves the visibility of your website and is on our list of best SEO tips and tricks.

External linking to the authoritative and well-reputed websites will increase the creditability of your website making it more trustworthy in the eyes of search engines. This will, in turn, improve your ranking. Make sure that the website you are linking to must be valuable, informative, relevant and highly ranked.

Poor quality external links can harm the reputation and ranking of your website. You can put no-follow links wherever it is required. External links or outbound links can be a great way to make connections. So don’t forget to do internal and external linking to boost the traffic and ranking of your site.

#7 of 9 SEO Tips and Tricks to Increase Rank on Search Engine

Do Thorough Competitor Research

It is a very popular saying, “Keep your friends close and enemies closer”, which is applicable to every field of work. Healthy competition is necessary to provide a room for one to improve. Knowing your competitors and tracking their strategies will help you in analyzing your next move.

Identify your competitors and make a list of them. Analyze their performance based on certain metrics like page authority (PA), domain authority (DA), ranking, keywords, Trust flow, and citation flow.

Monitor the SEO strategies they are utilizing and which of them are working for them or which are not. You can also analyze their social media activities and backlinks to know about the sites where you can perform link building activities too.

Moreover, you can check the content and structure of their websites and the services provided by them in order to improve yours so that you can outdo them. There are many tools that you can use to measure and learn about the tactics and marketing strategies implemented by your competitors. Some of the very useful tools are Superstat, SEMrush, SimilarWeb, Alexa, Siteliner, Buzzsumo, Monitor Backlinks, SpyFu, etc.

The most important part of the best SEO tips and trips.

#8 of 9 SEO Tips and Tricks to Increase Rank on Search Engine

Make A Mobile-Friendly Website

We are living in an era where Mobile phones have become an intrinsic part of your daily life. The population of Mobile users comprises more than half of the total world’s population. Targeting these mobile users will provide you with a wider reach and more traffic. So make your website responsive web design. According to statistics, around 50% of all Google’s search traffic is now made up of Google’s mobile traffic. (SEO Company in California)

In April 2015, Google announced one of its updates called ‘Mobilegeddon’ for mobile device users. This stated that if a website is not mobile-friendly or optimized for its mobile device users then Google will bring down their ranking. And Google did what it said as over 80% of websites suffered in their ranking due to the effect of Mobilegeddon.

To improve the mobile user experience, check the speed of your website on mobile devices and do take care of other factors too like the spacing and font size.

There are several online tools to check if your website is mobile-friendly, some of them are Google’s mobile-friendly test, W3C’s MobileOK Checker, Keynote MITE, Google’s PageSpeed Insights, RankWatch, Varvy Mobile SEO, etc. So, optimize your website and make it mobile friendly to serve large no. of audiences and boost your ranking.

#9 of 9 SEO Tips and Tricks to Increase Rank on Search Engine

Focus On Your Site Structure

Believe it or not but the structure of your website does affect your ranking. A well-built architecture and clear navigation of your website will help the users and search engine bots to find the content of your website.

A good structure helps in the better indexing and crawling of your website. Besides that, it enhances the user experience making your visitors lean on to your website for longer. Hence, it drops off the bounce rate. To increase the navigability of your site, you can also use site links. Sitelinks help in improving your brand’s reputation, user’s trust and your ranking on SERP.

Provide users with a path or ‘breadcrumbs’ for the various contents of your website for easy navigation. Divide your content into categories and subcategories. Plan the hierarchy or site structure of your website before developing it. Your URL structure should be created in a way that follows your navigation hierarchy.

Internal linking also helps in improving your site structure. To improve the architecture of your website and provide structured data and increase your ranking.

CONCLUSION

So what are you thinking? Include the above discussed 9 brilliant free tips and tricks in your SEO strategy today to outperform your competitors and to improve the ranking of your website on SERP.

Promotion By: (SEO Company in California) 

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Digital Marketing Consultant Surprise

Every year Google issues more than 500 search bot adjustments to its search engine, and with greater than two hundred ranking conditions, tracking what is working for organic search is an important task every marketing manager and business principal must be doing.What follows below is an overview of the ranking factors to watch carefully if you desire to be # 1 ranked on Google in Surprise Arizona. To start, learn what optimizing your website for search can do for your online traffic.Video: Learn what a Surprise best in class search engine optimization agency can do for your business. SEO ranker company in Surprise partners with Arizona small business owners who want to rank their website on Google.

Get your 100% FREE SEO AUDIT.

In our experience, an integrated search method that utilizes both SEO and performance marketing (Facebook ads, Google Adwords, etc.) is a highly effective method for growing your presence online. Results will be enhanced in every channel by making use of paid and organic marketing methods. For high-growth, aggressive services you will wish to develop a holistic search engine method rather than take a look at SEO or PPC as stand-alone options. To help even more educate business owners, executives and marketing directors on the virtues of PPC and SEO, continue reading for more important information as it relates to paid marketing and seo. To begin, Pay Per Click uses laser focused visibility.

Top ranking factors:

# 1 – Optimizing for mobile search is very important.Over half of standard searches are now happening on a phone. Isn’t it time that you made your business website mobile responsive? Do this work, and there is a guaranteed SEO and conversion benefit.Video: Why mobile website optimization matters.# 2 – The importance of AMP optimization is increasing.Accelerated mobile web pages (AMP) enables a site on mobile phones to load more quickly than standard HTML rendered in a mobile browser. Google has been indicating that AMP compatible websites may perform better in search. Don’t wait, get your website mobile ready with AMP.# 3 – Better design leads to enriched UI/UX and deeper engagement.Google prefers websites that give search users the best experience, and those which make finding the information the user is requesting simple. If you wish to rank high in the SERPs, the design of your website is an important ranking element, and attention should be paid to it. To learn more about the role of video in marketing, watch this video.# 4 – Page load time needs to be optimized.In addition to making sure that all your images are correctly labeled, and metadata fields such as the ALT tag are used properly, the extra time to scale your photos and reduce their size, will be worth the expense. Google is now taking into account website load times, as a factor for ranking. In addition to using a photo optimization solution like JPEGmini, a quick and effective way to reduce photo sizes is to make sure that all your images are scaled appropriately. Don’t upload images that are larger than the web design requires. E.g. you do not need to upload a 1000px tall image if the window in your design just displays 300px.# 5 – Rank Brain by Google and AI have taken over search.AI drives everything Google is doing, whether developing self-driving cars or a next generation search engine, AI, beginning with RankBrain is the power behind the search engine results pages (SERPs) served by Google. Local Surprise SEO companies will need to invest even more R&D dollars to discover the most effective ways to optimize business websites for search engine performance and discoverability.# 6 – New content dominates Google.Google is rewarding differentiated content even more than ever. For Google to rank your business website, you must create engaging, fresh, high-quality content. The days of reusing another company’s content as a way to drive relevance and traffic, are coming to an end. Google can track at this stage, nearly every website on the Internet, which means, content that is copied or doesn’t add value to a topic will have a challenging time getting discovered. This fact places pressure on sites to become content creators, which is why marketing departments are investing in content development teams.# 7 – Content that is longer is more likely to rank.Put simple, add value, and do not spam your audience. If you are in the habit of authoring brief “SEO posts” that offer little value except the appearance of keywords, stop doing it now. Google is now rewarding posts of 1,500 words and more with higher rankings.# 8 – SERPs are now including rich snippets, schema, FAQs and pre-populated data fields.Searches where Google can identify common questions, FAQs, or other identifying information, they are beginning to fill a larger area of the home page with data lists, including frequently asked question blocks so that the consumer can get their question answered without needing to select a search result. You must use schema in order to improve the odds of being included in Google’s rich data lists such as FAQ’s.# 9 – Social variables carry lots of weight when it comes to website ranking results.At SEO Ranker Agency our team has found that social shares from the referring page are now a top 100 ranking signal. This concept is shown by the more than one thousand first page rankings that Arizona SEO Ranker Agency has delivered where social traffic, backlinks, and shares, were demonstrated to be a primary ranking factor.# 10 – Voice search and also IoT devices may eliminate SERP ranking order at some point.As voice user interfaces are expanding on smart phones, vehicle infomercial systems with gadgets like the iPhone, Amazon.com Alexa, Google Home as well as others, even more people will be receiving responses from a search query expressed by voice. Not just will remaining in the top matter much more now, if you are not in the initial or maybe 2nd placement, you are not going to obtain any of the search question results.# 11 – HTTPS will certainly end up being crucial for ranking.Internet protection specialists see Google pressing HTTPS ever harder as cybercrime as well as hacking continuously present a genuine danger to the world. Google too has actually talked about the prioritization of HTTPS as though it could be a ranking factor not to ignore. Does this mean that if your website is not an HTTPS site, that it will stop placing? No. If you want every edge possible, do not disregard HTTPS.# 12 – The Facebook search engine will gain an increasing number of customers.All Facebook users are utilizing the Facebook search engine. Anticipate this trend to accelerate as users do not want to leave the FB application just to search for something on Google.com# 13 – Titles as well as Summaries with better click thru prices will certainly rate higher.Google will certainly continue satisfying publishers that have actually gone above and beyond to create appealing titles that get clicked. You might anticipate to see blog posts that draw in much more clicks to increase in the SERPs while relate to typical titles are lowered. There is no question that Google no more provides top priority to websites simply for the sheer variety of inbound web links that they have. Google is now tracking engagement, click thru prices (CTR) and also time on web page. This is reasonable as the longer somebody remains on a website, as well as the even more they connect with it, the much more engaged they will be.# 14 – More users are looking for video clip, infographics, photos and also multimedia web content.If you’re not producing different sorts of visual content to boost your brand name online, you ought to seriously take into consideration taking the initiative on. Customers are currently familiarizing the indexing capabilities of Google, Bing, and Yahoo! – and they are performing searches for video clips as well as scenes inside of videos. To stick out from your competitors, first, start generating more aesthetic material. Then, remember to release it with as total metadata and also markup text as possible.Video: See the advantage of SEO compared to paid advertising.If you are wondering, “how can I get my website on the first page of Google?” then read on.Surprise Search Engine Optimization – free Google website traffic, is one of the most economical promotion method for any type of company who provides their items as well as solutions to neighborhood customers. So exactly what is better, SEO or PPC? Truthfully, we can not address this inquiry without taking a look at the business’s goals as well as objectives.A snugly niched down company with little competitors in a very tiny solution area as well as a requirement for only a few leads weekly can develop solid presence in the regional and also organic search results with a fundamental SEO consulting bundle.An ecommerce store contending with very first page SERPs from Amazon, eBay.com and other significant on-line retailers, is likely going to battle in organic search.An electronic marketing and also Search Engine Optimization method with concentrated short- as well as long-lasting objectives is crucial. Does your organisation need leads currently? What is the paid search (Pay Per Click) cost each click for your targeted keyword phrases? Does your website have authority? Are you playing the long video game online or trying to find short term results only? How hard is your organic search competitors?CTR and trust are in favor of natural search, so why would a business think about paid search? Here are a couple of Pay Per Click advantages:Paid search controls the material are above the fold. Simply put, on a smaller screen, you will not need to scroll to see the ads, however you will need to scroll to see all of the natural search listings. Bear in mind that Pay Per Click advertisements are just that: advertisements, which suggests as an advertiser you will have more control and space readily available for delivering your marketing messages.Google supplies the alternative of a visual shopping advertisement that can assist a user envision what they are selecting/clicking. This ad type enhances greatly the ads CTR by providing a feature (visual carousel) that is not readily available in natural search.By running paid search ads, you will be seen by the ideal people and guarantee brand name visibility. In addition, PPC permits a much tighter control of the spending plan. Determine how much you want to invest each day and this is all you will be charged. Pay Per Click also provides the small company owner a highly targeted method to get in front of prospective clients or customers. Organic traffic is a bit more scattershot while ads might be targeted by search keywords, time of day they will be served, the day of the week, location/geography, language, device and custom-made audiences based on previous sees to your site.Establishing a strong organic search visibility can take time, making SEO a medium to long variety play. On the other hand, a PPC campaign can be ramped and return favorable results in weeks. Because there is no faster method to obtain in front of your audience than with Pay Per Click, numerous business employ Pay Per Click while the authority of their site is being built up and SEO methods take a firmer hold.Where organic search obscures keyword information, there is no constraint with paid search (Pay Per Click). By using conversion tracking and with a strong integration with Google Analytics, we can determine exactly what keywords convert best, and at exactly what expense. This intelligence can be fed into SEO marketing projects and inform other advertising techniques to improve outcomes throughout the board. Speed offers dexterity and enables fast feedback on new mottos, messages, item announcements, etc. with the use of brief burst Pay Per Click advertisement projects.If you are a company targeting a local service area with a limited set of keywords, you will find that Pay Per Click can produce more than enough leads without going over budget. Cautious use of match types and analysis of the search term reports enable for the elimination of junk search and an increase in return on financial investment.The benefits of Pay Per Click and Search Engine Optimization may not be so apparent, however they consist of the adhering to points of consideration.1. Conversion data from PPC keywords can be useful to identify the most efficient natural search (SEO) strategy.2. Pay Per Click can ramp site traffic by targeting clicks in paid and natural for high-performing keywords. E.g. If you are winning the Google AdWords auction and rank in the leading 3 SERPs for the same keyword, you can anticipate approximately 50% or more of the total search volume.3. A/B screening of Pay Per Click landing page and advertising copy can be fed into your organic listing and landing pages.4. Use PPC to test your keyword technique before devoting to seo task initiatives.5. Speak to users in all phases of the consumer journey from initial item research study to the competitive comparison, through to the purchase decision phase, with industrial intent keywords.6. Look huge online and increase the confidence and awareness in your brand and business with a robust natural and paid existence.7. Remarket to your website visitors on other properties by using the Facebook and Google pixel on your site. This is a highly effective method that permits you to remain in front of visitors to your site after they have actually left.There are numerous advantages to paid search advertising, but there are likewise risks advertisers need to be cognizant of.1. PPC is fairly easy to copy which indicates your competitors can easily imitate your advertisement copy, images and call to actions. Successful PPC project management requires monitoring bids, Quality Ratings, keyword positions and click-through rates (CTRs).2. Paid search marketing (PPC) needs an upfront and continuous investment. There are many choices available for PPC that can affect your results. If product listings dominate the screen for the keywords you are targeting; then text based advertisements may not convert.For this reason, it is very important to do some research prior to you introduce your Pay Per Click campaign. Make certain to Google the keywords that you are targeting and be specifically cautious to watch what type is being shown. Be sure to look at the words they are using. Don’t copy the advertisements, but you would do great to emulate them.Improve search traffic to your business site with SEO.A significant reason to purchase SEO is due to the power of search engines to enhance your awareness. If you have visibility in the online search engine results pages (SERPs) for the keywords that you are targeting, this will put your organisation in front of a significantly high variety of potential consumers. The very best method to consider SEO is that SEO drives brand name awareness and is totally free Google marketing.Branding is another advantage of SEO in that search terms and educational inquiries related to your company can have a favorable branding benefit. As your brand name is returned in the search results, it can (and typically will) become more associated with and relied on by searchers, and this will lead to a purchase decision.Research studies have revealed that search engine users trust organic outcomes as being more trustworthy than paid marketing. Many users skip over the advertisements and go straight to the natural results as they assume that Google likewise ranks the organic sites more highly. Being visible on the very first page of Google will give your service a stamp of approval that can be the difference between somebody clicking on your listing (ranking) or your rivals.Don’t forget the role that positive evaluations play in getting your target client to call you. It’s a fact that even if you rank higher than your rival if they have more stars showing outstanding evaluations, this can make all the difference in your conversions. For many service based businesses, evaluations are essential.Search engine optimization increases website traffic as the greater you rank, the more visitors you will have to your website and the more chance to own awareness of your company. Though traffic from organic search is complimentary, developing exposure takes time and effort, as Google has actually decreased ranking outcomes significantly over the last couple of years. Nevertheless, the advantage of SEO is that unlike PPC, when you stop investing, there is a sluggish decay to the rankings. This does not indicate that you shouldn’t continue buying keeping your rankings, however it indicates that you don’t have to spend the exact same amount.As an outcome of the points above, natural search engine traffic by way of seo can offer a better ROI over conventional forms of paid media consisting of Pay Per Click. While SEO is initially not cheap or simple, it remains in the long run much more cost-efficient than the majority of other marketing methods and provides more powerful brand name awareness and traffic to your company website. Unlike paid search marketing or PPC, totally free traffic from Google does not dry up the minute you stop paying.There is a tactical benefit with SEO due to the fact that as soon as you have actually developed yourself in the natural results, your rivals will be unable to buy their method as they can do with PPC. Likewise, a higher portion of users click on the organic results as we formerly pointed out. This implies that SEO will generate more clicks from a natural search listing than from an extremely placed paid advertisement. To maximize exposure and clicks, you will desire listings in both paid and organic results. Keyword-level experimentation is needed to make sure that you are not spending for clicks that you could get free of charge, but to maximize results and that is certified leads, some services discover that exposure in both paid and natural listings are required.Since of the always changing and dynamic nature of the web, numerous company owner and marketing executives find that dealing with an expert digital marketing and SEO consultant is the very best way for them to ensure the best results. Organic traffic can take time, and the proficiency needed to beat those above you in the SERPs is considerable. Which is why, if you are just starting, and the keywords you are targeting are currently “owned” by high authority sites, you might have to reassess your strategy.A qualified SEO specialist need to be able to aid your team in developing content assets to online search engine ranking domination. A # 1 ranked seo business will show their worth by assisting you construct safe, sustainable links so you can attain the website rankings that will move your organisation to the next level.Click here to receive a 100% FREE seo audit and discover how search engine optimization can impact your business.Discover what local SEO in Surprise Arizona can do for your business site. Watch this video:

Digital Marketing Consultant Chandler

The post Digital Marketing Consultant Surprise appeared first on Get your website on the first page of Google with SEO.

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What is SEO? Know Everything About SEO!

What is SEO?/ Search Engine Optimization & How SEO Works?

Hello everyone today our topic that is what is SEO? Before the start, I tell you that SEO is the most important factor of your website. SEO is a part of Digital Marketing. we also provide complete digital marketing services and classes. But don't worry in this post you will understand What is SEO?, What is SEO in Digital Marketing?, How SEO works?, Why we do SEO & Why SEO is Important?, How many types of SEO? and etc.

What is SEO?

The SEO full form is Search Engine Optimization. An SEO is a process to optimize your website to get organic visitors on your website by increasing your website keywords ranking in the top 10 SERP (search engine result pages). It takes a long time to rank your website. If your website comes to the 1st-page 1st time, then from there good traffic drive on your website for a long time. Without SEO you cannot increase website keywords rank in any search engines like Google, Bing, Yahoo, 360, Baidu, and more. In these all search google very powerful and AI(Artificial Intelligence) technology less search engine in the world because Google updates your feature.  Whenever a person searches on Google, then Google wants that its user should get all the better information in 1 time. World 90% of Internet users use Google search engine. They have belive in this search engine because it provides a unique and best answer to any queries.

What is SEO in Digital Marketing?

I hope you know what is Digital Marketing? Does digital marketing consist of many services like email marketing, online reputation marketing, social media marketing, mobile app marketing, paid advertising marketing, content marketing and etc. 1 out of these what is SEO Marketing? In digital marketing, there is all paid marketing but only SEO which is completely organic. Which takes your business to a new level.

Why we do SEO & Why SEO is Important?

If you do business or you also want to learn SEO or do SEO, So SEO is very important for you. First of all, we have to know why we do SEO, how will we benefit from this? If you have a website then why have you created that website and what do you want to get from that website. If you have a website, then you say that your website should increase your business. Your business will only increase when traffic comes to your website or people will come to your website. And traffic will come to your website the most from Google. I hope you will know about Google? Traffic to your website will come only when your website is ranked on the 1st page in Google. There are only 2 ways on your website, there can be a lot of traffic. Here it is 1st inorganic(Paid) and 2nd organic(Free).

Paid and unpaid traffic image by MOZ.com

How many types of SEO?

If does or want to do SEO, then we should also know how many types of SEO. Which type of SEO better for your business.  We know about Major 3 types of SEO. We will also tell you about the same. White Hat SEO - Search engines have some major factors of their own that crawl the website. Based on those factors, the website that works 100%, we call that technique as White Hat SEO. Black Hat SEO - The major factors of search engines. Some websites don't consider those factors and some websites that do not follow that factor and wrongly bring traffic to their website are called the Black Hat SEO. Gray Hat SEO - Some website that considers search engine factors as 90–95% and not 5–10%. That is called Gray Hat SEO.

How SEO works?

Google is managed by no man but by man-made bots. Google's search engine bots have been designed in such a way that they can provide any good information to the users by parsing any queries. When a website is created, it has to submit a Sitemap.xml of the website in the Google search console. Through which Google bots store all the pages & posts of that website in your data and whenever a person searches anything on Google Search bar then Googlebot is the responsibility to show the best and unique top 10 results to the person. Google has lots of factors to check the SEO of your website. The help of SEO is taken to bring the keywords of the website in Google's top 10 SERP(Search engine result pages).

What is SEO factors image by MOZ.com 1. On-page SEO We do On-page SEO only one time on the website. It's a 1-time process for the better result in Google Search Engine. This thing is 100% true that if you have done On-page SEO of your website properly, then you do not need Off-page SEO. Meta Title, Description, Tags Domain Age Alt text Use H1, H2, H3, Bold And Italic Readability article Minimum 400 words of the article Use feature image Title and Description length Follow keywords Density and proximity Page Speed Grammar and spelling Anchor text Sitemap XML Favicon User-friendly URL  Image Optimization 2. Off-page SEO It's going on the process to get the better result in Google Search Engine. Off-page SEO In it, we make backlinks from more and more good websites, so that there is a chance of our website getting ranked to some extent. Social Bookmarking Web Directory Search Submission Forum Submission Article Submission Guest Blogging Gov and Edu Submission Classified Submission RSS Submission Wiki Submission Web 2.0 Submission Blog Commenting Press Release Submission Ping Submission Photo Sharing Profile Creation PPT & PDF submission Use Infographics image

Conclusion of SEO

I hope that you will understand this is our article. You must have understood everything about the importation of SEO, that why do SEO and what is SEO? If you still do not understand this article, then we apologize to you for this. And you can mention your answer in our comment section. We will definitely reply to you. If this article looks good then please comment on us and share it with your colleagues too. Read the full article

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On-Page SEO - The Ultimate Guide - Best SEO Firm Blog

By improving your rankings, on-page SEO can generate hundreds of thousands of dollars in sales for your business. Simultaneously, it will reduce the amount of time and money that you need to spend on link building and social signal acquisition.

Research shows that on-page SEO still matters. There are plenty of SEO’s that will tell you that on-page SEO doesn’t matter, but those same people are spending thousands of dollars on links to achieve the same rankings that you can get for a 10th of the cost.

While on-page might not always be enough to earn your first page rankings for competitive keywords, it will help to boost your rankings and make the battle for first place that much easier and cheaper.

Even if you ignore this group, there is another subsection of the SEO community that still believes that old school methods work. They’ll tell you that nothing has changed, Google is still a simple beast and the more times that you include a keyword, the better. Give these people a wide berth.

Panda crushed most of them, and those that survived are likely to follow suit over the next year as Google optimizes their algorithm for understanding the content on a page. On-page SEO is a tightrope walk if you succeed you will get the admiration and glory that you deserve, but just a small slip and you can crash into nothingness.

Unfortunately, not taking part is hardly an option. There will always be other business owners who will take the chance, and those that succeed will be too far ahead for you to catch up. On-page SEO is a prerequisite for online success and therefore understanding and implementing it is of the utmost importance.

Traditional On-Page Ranking Factors

While it’s true that the same tactics that worked ten years ago won’t work today, that doesn’t mean that those ranking factors have disappeared. Many of them are still incredibly important, but Google has tightened their boundaries, punishing websites heavily for stepping over the limit.

Instead of stuffing, ramming, jamming and any other forceful verb, you should approach these old factors with purpose and a delicate hand. While SEO’s have been punished in the past for keyword stuffing, including your keywords in important tags is still beneficial.

The key is to give Google what it always wanted, a helping hand. Don’t try and take advantage. Use HTML markup the way it was intended, i.e., using image alt tags to describe the image if it doesn’t load and header tags for appropriate sub-sections.

Beneficial On-Page Factors

 These six ranking factors are from an era long behind us, often abused but still relevant. Only three of these factors have a significant impact on your rankings (we’ll get to that later), but all of them serve a purpose for both your readers and the search engine crawlers.

Dangerous On-Page Factors

These two have caused a lot of debate in the past, primarily because they were both important ranking factors that could make or break your on-page SEO. This is no longer the case, and many SEO’s would argue that they have no benefit at all while still being potentially dangerous. Optimizing for them is likely to have no impact while over-optimizing can be detrimental.

In earlier versions of the Google algorithm, keyword density was necessary for the crawler to understand what your content was about and which keywords it should rank for. But once SEO’s started abusing it Google cracked the whip, punishing websites heavily for stepping over the boundary.

Eventually, Latent Semantic Indexing (LSI) was implemented, making keyword density redundant. That change alone means that keyword stuffing is now useless. The only reason you should ever think about keyword density is to ensure that when writing naturally you haven’t stepped over the boundary.

The Meta Keywords Tag played a similar role when search engines struggled to interpret content in any intelligible manner. Of course, now they don’t need any help and using this tag only informs Google that you’re actively trying to manipulate their algorithm.

Optimizing for Rankings

In the past, you could succeed by using your keywords in every single tag, header, and paragraph on the page. But doing that today is going to earn you an over-optimization penalty, or at least a negative impact on your rankings.

Thorough keyword research is going to give you a selection of keywords, both short-tail, and long-tail, which you can optimize for within your content. Short-tail keywords are the most competitive while long-tails are less-so because they have less traffic and offer a lower incentive to websites targeting them.

Title Tag

Your title tag is arguably the most potent tag on the page. It represents the entire article, and therefore it makes sense that Google would pay attention to the words that are within it. With that in mind, it makes sense to use your most competitive keywords in your title tag because it’s likely to give the most significant boost and therefore help you to rank.

There is some research to suggest that including your keyword towards the beginning of your title tag is beneficial, but this often isn’t practical. If you are doing this consistently, you also leave a large footprint should Google ever choose to penalize sites for manipulating rankings in this way.

It’s also common knowledge that Google uses CTR (click through rate) to influence their SERP’s, and therefore you should also optimize your title for readability and user interaction.

If you are creative in your title tag, you can often include both a short-tail keyword and a long-tail keyword. Not only is this a natural way to write a headline, but it also ensures that you’re getting as much benefit from your title tag as possible.

Header Tags

In most cases, you will make your H1 tag the same as your title tag, many platforms like WordPress and Joomla will do this automatically. This means that the strongest header tag at your disposal is the H2 tag.

The H2 tag is your chance to optimize for the next most important keywords, rather than including your main keyword again. The 2nd keyword you optimize for is probably lower competition, and therefore an H2 tag is often enough to put you in an excellent position to rank on the first page with just a few links.

URL Structure

Within your URL it’s smart to include the main keyword, especially if it’s only a couple words in length. If it’s exceptionally long, then you might opt for a semantic variation.

Image Alt Tags

When you include a picture on your website, you should always take the time to write a detailed alt tag. This tag will appear for users who can’t load the image and also for blind users who use a text-to-speech program to read the page to them.

Presuming that you are using relevant images you can often include one of your keywords in the image alt tag, but it shouldn’t be the whole tag, it should fit naturally into the sentence.

Meta Description

In this day and age, Google treats your meta description as optional, often choosing to replace it with a part of your content that it thinks is better suited to the SERP’s. However, it can increase your CTR which means more traffic and also positive user signals which can have an impact on your rankings.

Modern Factors

Those traditional factors represent around 30% of the journey, more than enough for you to overtake your uneducated competition, but perhaps not enough for the most competitive keywords. For those, you will need to optimize for new on-page factors that can improve your rankings without risk of being penalized.

Grade Level Reading Score

It’s incredibly likely that Google is using Grade Level Reading Score to decide which results they return for different queries. Grade Level Reading Score is a complex system that attempts to interpret an article and the words that are used, giving a school grade which represents the level of writing in the article.

It makes complete sense if a young child searches for a page about dinosaurs they likely need a result that uses simple language. On the other hand, Google needs to be able to interpret queries and serve more complex pages for searches that are likely performed by adults interested in the science of dinosaurs.

Algorithms like the Flesch Kincaide Reading Ease score and the Grade Level score allow website owners to analyze their pages and see what level of language they are using.

To optimize your pages for this, you should interpret the keywords that you are trying to rank for and also analyze the top 10 results in the SERP. Both will allow you to figure out what level of writing is best for your readers so that you can adjust your writing style to improve your rankings.

Latent Semantic Analysis/Indexing

LSI is the reason why keyword stuffing is redundant, rather than dealing with individual words it looks at the topic of the content and uses a sophisticated algorithm to find relationships between words and topics. This is what allows Google to rank pages for keywords that are never even included on the page or in any off-page signals.

Rather than trying to optimize for LSI keywords, focus on writing the best content that you can, covering a broad topic and giving readers as much information as possible.

Term Frequency – Inverse Document Frequency

tf*IDF is a measure of how important a phrase is to the entire piece of content, computed by a sophisticated algorithm that looks at the frequency of phrases within a document, along with other factors.

The tf*IDF value increases in proportion to the number of times a word is used, but this increase is offset by the frequency of the word. This helps to disregard words like ‘he’ and ‘it’while recognizing the importance of words that are used in larger quantities than usual but not frequently.

Essentially, tf*IDF is a complicated method for calculating a value similar to keyword density which Google can use to influence their rankings of pages for specific keywords.

Supplementary Content

In recent years Google has hired more humans to rate pages, giving them more data about the quality of a page. This data allows them to interpret a page and figure out whether a human would like it, without ever having to show a person first.

This essentially means that you need to create a good experience for readers, i.e., easy to read content, less intrusive ads, visible contact and address details, links to other pages and websites.

Page Speed Time

With the majority of searches performed on mobile, your pages can’t be bloated. They need to load fast, and because fast is subjective, it’s increasing each year as the internet gets faster.

Ten years ago, a page that loaded in three-seconds was fast, but now that’s practically a requirement for having a usable website. You don’t need to push the limits of page speed, but most sites should ensure that they load in around 1-second or less.

Length of Content

Research has shown that rankings are highly correlated with the length of a piece of content. As with page speed, the ‘right length’ is subjective but it appears to be increasing each year. In the past, a 500-word piece of content was substantial, but now you might need 2,000-words just to break the first page.

Other studies have shown that users link to and share longer content more than they do shorter pages. Secondly, pages which are filled with information are more likely to have positive user signals because the time on page will increase and the bounce rate will likely be lower because you are keeping readers engaged.

Enhanced Content Types

Research shows that there is a correlation between pages that have images and rankings. This should be self-explanatory, people don’t enjoy reading vast chunks of text, they would rather have pages that use pictures, videos, lists, quizzes, resources, infographics and table of contents.

Awesome post. What do you find is the most weighted metric out of all of these?

John Stover says:

Title tags are always super important, then H tags, term frequency, content length, readability, etc.. When it comes to on-page, you want to make sure you check all boxes.

This is fantastic! Everything here is so true. You guys cover everything there is to know about SEO. It’s great to see such an in-depth look at the world of SEO and how important it still is today. Great tips! I’m glad I came across this guy.

Awesome post bro! Most of the business owners these days only know link-building and think that is the only way to rank their websites. A very wrong mentality especially when the website is newly published online.

This content was originally published here.

[altdatum]

SEO Ranking Factors

  SEO Ranking Factors in 2019

In this article, you're going to learn tips for ensuring that your website is set up for success and is optimized correctly for SEO. There are many moving parts when ensuring that your website is ranking for the keywords that are going to help to get your website on the first page of some of the largest SERPS including Google (The Largest) Yahoo Bing Ask Yandex

SEO is Constantly Updating

It's imperative to continue to monitor the changes that are happening with SEO. What may work in 2016 may get you a penalty in 2019. The same goes for what may be working in 2019 may not work in say 2020. Blackhat SEO Blackhat SEO has been around since the beginning. Blackhat SEO would consist of getting backlinks unnaturally fashion. Spamming blog comments is one-way blackhatters may try to acquire backlinks. Whitehat SEO Whitehat SEO would consist of naturally building backlinks. One way to build whitehat SEO would be to write good content and share your content with people that find value in your content. Encourage these people to share your content on social media, or share it on their blog.

Tools To Help To Monitor Google Ranking

There are so many tools to help you assist with constantly monitoring your SEO ranking factors. There are some good free tools and some paid tools that will monitor your website to ensure your website is set up correctly. #1 Majestic Majestic is our favorite tool to monitor backlinks, the trust factor and so much more. Majestic has a few separate plans that will run you a monthly fee but it is worth it. Majestic's ranking factors in our opinion are the most accurate and give you a very good insight. #2 Moz Moz offers Domain Authority and Page Authority of your domain. This is our 2nd favorite tool. Moz offers a free 30-day trial which I recommend you take advantage of. With Moz, you'll be able to run analytics of your domain. You'll be able to monitor spam backlinks, anchor links and so much more #3 SEMrush SEMrush is another great tool to help monitor a ton of factors to assist with your SEO ranking. It only takes a few minutes to set up and you can drill down to help with your domains SEO ranking.

Google's 100 SEO Ranking Factors

Domain Age Keyword Appears in Top Level Domain Keyword As First Word in Domain Domain registration length Domain History Exact Match Domain Exact Match Domain Public vs. Private WhoIs Penalized WhoIs Owner Country TLD extension Keyword in Title Tag Title Tag Starts with Keyword Keyword in Description Tag Keyword Appears in H1 Tag TF-IDF Content-Length Table of Contents Keyword Density Latent Semantic Indexing Keywords in Content LSI Keywords in Title and Description Tags Page Covers Topic In-Depth Page Loading Speed via HTML Page Loading Speed via Chrome Use of AMP Entity Match Google Hummingbird Duplicate Content Rel=Canonical Image Optimization Content Recency The magnitude of Content Updates Historical Page Updates Keyword Prominence Keyword in H2, H3 Tags Outbound Link Quality Outbound Link Theme Grammar and Spelling Syndicated Content Mobile-Friendly Update Mobile Usability Hidden Content on Mobile Helpful Supplementary Content Content Hidden Behind Tabs Number of Outbound Links Multimedia Number of Internal Links Pointing to Page Quality of Internal Links Pointing to Page Broken Links Reading Level: Affiliate Links HTML errors/W3C validation Domain Authority Page’s PageRank URL Length URL Path Human Editors Page Category WordPress Tags Keyword in URL URL String References and Sources Bullets and Numbered Lists The priority of Page in Sitemap Too Many Outbound Links Quantity of Other Keywords Page Ranks For Page Age User-Friendly Layout Parked Domains Useful Content Content Provides Value and Unique Insights Contact Us Page Domain Trust/TrustRank Site Architecture Site Updates Presence of Sitemap Site Uptime Server Location SSL Certificate Terms of Service and Privacy Page Duplicate Meta Information On-Site Breadcrumb Navigation Mobile Optimized YouTube Site Usability Use of Google Analytics and Google Search Console User reviews/Site reputation Linking Domain Age # of Linking Root Domains # of Links from Separate C-Class IPs # of Linking Pages Backlink Anchor Text Alt Tag (for Image Links) Links from .edu or .gov Domains Authority of Linking Page Authority of Linking Domain Links From Competitors Links from “Expected” Websites Links from Bad Neighborhoods Guest Posts Links From Ads

What is On-Page and Off-Page SEO

There are two different types of SEO and both types of SEO are important factors. Your website's SEO needs to be optimized for both on-page SEO and off-page SEO. It's important to make sure you build a routine for your website where you're monitoring both types of SEO. On-Page SEO When setting up your on-page SEO you need to pay attention to a few factors. The first thing that we recommend is finding a keyword that isn't too hard to rank for but still gets a nice amount of traffic. Our favorite tool is uber suggest. You can plug in a keyword and it will suggest keywords, give you rankings and more On-Page SEO Checklist The keyword is placed in H1 Tag The keyword is placed in H2, H3 Tag The keyword is placed in ALT Tags Content is at least 500++ words Fast to load Mobile optimized Not Copied content Brings value Off-Page SEO Off-Page SEO consists of powerful backlinks that are pointing to your website. Not just any domain, but relevant domains that use anchor text that is in your niche. You don't want a ton of spammed out backlinks pointing at your website. It's important to monitor your backlink profile. Anytime you see a spam backlink pointing at your website you should use the Google Disavow tool to tell Google to disavow that link. Another important factor is social shares. You want a lot of social activity. Off-Page SEO Checklist Powerful backlinks Good anchor text Guest post Clean spam backlinks with an SEO tool and Google Disavow

Social Media and SEO Ranking Factors

Social media is a very important SEO ranking factors. This shouldn't be taken lightly. We recommend having each of your social media pages fully optimized. Meaning you should write about your company. Add information about your website, add images about your website. Share your blog post or web pages with people in groups that find value about your content. We recommend having at least three Facebook Twitter LinkedIn Pinterest Instagram Tumblr YouTube

Local SEO Ranking Factors

Much like social media accounts, local SEO focuses on much of the same rules of over-optimizing local citations. What do we mean about over-optimizing? Well, your pages should have everything about your website listed on the citation. You're about us, contact us, pictures and your local address should all be on your page. I recommend pulling up your local competitor's yelp page and make sure your page has more content than them. Local Citations There are a few handy tools that are good for researching what the best local citations are for your website's niche. Our favorite is MOZ citations by category Yelp Google My Business Yellow Pages  

Who We Are

ALT Datum specializes in Data Extraction, Data Visualization, Penetration Testing, Data Analytics, Website Development Design, SEO Services, and Lead Generation Services Let us help to grow your business through one of our programs. Call us today to learn how you can benefit from utilizing our services   Read the full article

[infinityleadgen]

SEO Ranking Factors

SEO Ranking Factors in 2019

In this article, you're going to learn tips for ensuring that your website is set up for success and is optimized correctly for SEO. There are many moving parts when ensuring that your website is ranking for the keywords that are going to help to get your website on the first page of some of the largest SERPS including Google (The Largest) Yahoo Bing Ask Yandex

SEO is Constantly Updating

It's imperative to continue to monitor the changes that are happening with SEO. What may work in 2016 may get you a penalty in 2019. The same goes for what may be working in 2019 may not work in say 2020. Blackhat SEO Blackhat SEO has been around since the beginning. Blackhat SEO would consist of getting backlinks unnaturally fashion. Spamming blog comments is one-way blackhatters may try to acquire backlinks. Whitehat SEO Whitehat SEO would consist of naturally building backlinks. One way to build whitehat SEO would be to write good content and share your content with people that find value in your content. Encourage these people to share your content on social media, or share it on their blog.

Tools To Help To Monitor Google Ranking

There are so many tools to help you assist with constantly monitoring your SEO ranking factors. There are some good free tools and some paid tools that will monitor your website to ensure your website is set up correctly. #1 Majestic Majestic is our favorite tool to monitor backlinks, the trust factor and so much more. Majestic has a few separate plans that will run you a monthly fee but it is worth it. Majestic's ranking factors in our opinion are the most accurate and give you a very good insight. #2 Moz Moz offers Domain Authority and Page Authority of your domain. This is our 2nd favorite tool. Moz offers a free 30-day trial which I recommend you take advantage of. With Moz, you'll be able to run analytics of your domain. You'll be able to monitor spam backlinks, anchor links and so much more #3 SEMrush SEMrush is another great tool to help monitor a ton of factors to assist with your SEO ranking. It only takes a few minutes to set up and you can drill down to help with your domains SEO ranking.

Google's 100 SEO Ranking Factors

Domain Age Keyword Appears in Top Level Domain Keyword As First Word in Domain Domain registration length Domain History Exact Match Domain Exact Match Domain Public vs. Private WhoIs Penalized WhoIs Owner Country TLD extension Keyword in Title Tag Title Tag Starts with Keyword Keyword in Description Tag Keyword Appears in H1 Tag TF-IDF Content-Length Table of Contents Keyword Density Latent Semantic Indexing Keywords in Content LSI Keywords in Title and Description Tags Page Covers Topic In-Depth Page Loading Speed via HTML Page Loading Speed via Chrome Use of AMP Entity Match Google Hummingbird Duplicate Content Rel=Canonical Image Optimization Content Recency The magnitude of Content Updates Historical Page Updates Keyword Prominence Keyword in H2, H3 Tags Outbound Link Quality Outbound Link Theme Grammar and Spelling Syndicated Content Mobile-Friendly Update Mobile Usability Hidden Content on Mobile Helpful Supplementary Content Content Hidden Behind Tabs Number of Outbound Links Multimedia Number of Internal Links Pointing to Page Quality of Internal Links Pointing to Page Broken Links Reading Level: Affiliate Links HTML errors/W3C validation Domain Authority Page’s PageRank URL Length URL Path Human Editors Page Category WordPress Tags Keyword in URL URL String References and Sources Bullets and Numbered Lists The priority of Page in Sitemap Too Many Outbound Links Quantity of Other Keywords Page Ranks For Page Age User-Friendly Layout Parked Domains Useful Content Content Provides Value and Unique Insights Contact Us Page Domain Trust/TrustRank Site Architecture Site Updates Presence of Sitemap Site Uptime Server Location SSL Certificate Terms of Service and Privacy Page Duplicate Meta Information On-Site Breadcrumb Navigation Mobile Optimized YouTube Site Usability Use of Google Analytics and Google Search Console User reviews/Site reputation Linking Domain Age # of Linking Root Domains # of Links from Separate C-Class IPs # of Linking Pages Backlink Anchor Text Alt Tag (for Image Links) Links from .edu or .gov Domains Authority of Linking Page Authority of Linking Domain Links From Competitors Links from “Expected” Websites Links from Bad Neighborhoods Guest Posts Links From Ads

What is On-Page and Off-Page SEO

There are two different types of SEO and both types of SEO are important factors. Your website's SEO needs to be optimized for both on-page SEO and off-page SEO. It's important to make sure you build a routine for your website where you're monitoring both types of SEO. On-Page SEO When setting up your on-page SEO you need to pay attention to a few factors. The first thing that we recommend is finding a keyword that isn't too hard to rank for but still gets a nice amount of traffic. Our favorite tool is uber suggest. You can plug in a keyword and it will suggest keywords, give you rankings and more On-Page SEO Checklist The keyword is placed in H1 Tag The keyword is placed in H2, H3 Tag The keyword is placed in ALT Tags Content is at least 500++ words Fast to load Mobile optimized Not Copied content Brings value Off-Page SEO Off-Page SEO consists of powerful backlinks that are pointing to your website. Not just any domain, but relevant domains that use anchor text that is in your niche. You don't want a ton of spammed out backlinks pointing at your website. It's important to monitor your backlink profile. Anytime you see a spam backlink pointing at your website you should use the Google Disavow tool to tell Google to disavow that link. Another important factor is social shares. You want a lot of social activity. Off-Page SEO Checklist Powerful backlinks Good anchor text Guest post Clean spam backlinks with an SEO tool and Google Disavow

Social Media and SEO Ranking Factors

Social media is a very important SEO ranking factors. This shouldn't be taken lightly. We recommend having each of your social media pages fully optimized. Meaning you should write about your company. Add information about your website, add images about your website. Share your blog post or web pages with people in groups that find value about your content. We recommend having at least three Facebook Twitter LinkedIn Pinterest Instagram Tumblr YouTube

Local SEO Ranking Factors

Much like social media accounts, local SEO focuses on much of the same rules of over-optimizing local citations. What do we mean about over-optimizing? Well, your pages should have everything about your website listed on the citation. You're about us, contact us, pictures and your local address should all be on your page. I recommend pulling up your local competitor's yelp page and make sure your page has more content than them. Local Citations There are a few handy tools that are good for researching what the best local citations are for your website's niche. Our favorite is MOZ citations by category Yelp Google My Business Yellow Pages Read the full article

[njawaidofficial]

Taylor Swift Plastic Surgery Before and After Nose Job, Boob Job

http://styleveryday.com/2017/07/11/taylor-swift-plastic-surgery-before-and-after-nose-job-boob-job/

Taylor Swift Plastic Surgery Before and After Nose Job, Boob Job

Taylor Swift has become a global icon in the realms of music, film, and modeling. Starting at the ripe age of fifteen as a budding country singer, she has transformed into one of the world’s most beloved pop stars. She is known as not only one of the most recognizable and well liked people in the international market, she is also revered as one of the most beautiful people to be in the spotlight today. A global icon who has been gorgeous from childhood to her budding adult years.

But it seems that fans and experts are beginning to think it’s not only her poppy, country sound that has changed throughout the years. They speculate that over the past 10 years in the spotlight that Taylor Swift has had multiple secret surgeries of the plastic and Botox persuasion. This includes, but is not limited to, a nose job, a chin reduction, Botox shots to the cheeks and forehead, breast implants, and butt implants.

The speculation of plastic surgeries around Taylor Swift have been incredibly hush-hush in the social media scene. Swift tends to be rather personal and keeps her secrets close to her chest, unless it has to do with her ungrateful ex boyfriends.

Right now we are going to list through all of Taylor Swift’s speculated plastic surgeries, including her more obvious changes with her nose job and butt implants. Keep reading to learn about it all.

Before the surgery

Before the speculation of any surgeries, Taylor Swift had been regarded as one of the most beautiful people to join the music media business. With her light feathery hair and baby doll eyes, she had captured America in one go. And then her soulful and catchy lyrics expanded her beauty further because it displayed her large array of media talents.

So, it was a little jarring for many on lookers to see her face make slight changes over the years. The most noticeable can be seen in the straight and narrow angular shape of her new nose and the added wideness to her eyes. She has an abundance of funds to have surgery done by the upmost surgeons, so the operation is hush hush and completely professional.

So here is a listing of all Taylor Swifts speculated and well known plastic surgery procedure. Some of those listed will seem other, but others are far beyond shocking.

Nose Jobs

Taylor Swift Nose Job

This is the main source of plastic surgery concerning Taylor Swift’s face. Fans made an immediate uproar after a classic event photo shot in the Fall of 201 made its way into public domain. The obviously noticeable difference in her nose shape had jarred the public. Why would an already beautiful girl want to change such a vital facial feature?

Although not noticeable when just looking straight at Taylor Swift in photoshoots now, when you set her younger photos in line with her more recent photographs there is an obvious difference in nasal structure. Thus, even though it unconfirmed, many fans are convinced that the pop star has had a rhinoplastic procedure—possible more than one—done in the past years.

In the later, more modern phots one can notice the angular shape that now defines Taylor Swift’s nose. It seems that they whittled down at the edges, the nostrils, and the bride. Thus, her nose shape is incredibly similar to her natural nose shape. But the definition of its curvature and size has been detrimentally tampered with.

This is totally taken her fans aback, as many wish she had never gone under the knife because of her natural beauty being already perfect in their eyes. But, we speculate that dealing with the high unreal expectations of Hollywood that everyone wants to make a surgical change to come part of their body at some instance in their career. It seems that Taylor Swift is no exception and no stranger to that notion.

Breast Implants

Taylor Swift Plastic Surgery Boob Job

In the speculation over breast implantation and augmentation for Taylor Swift began in the spring of 2013 after a shot of her in a skin baring gown surfaced to the scene. Many saying that the curve and shape of her body was foreign to how she had presented herself in the past. Swift and her publication office were quick to silence these accusations. And to this day, they have made no comment on the possibility of Taylor’s breast change.

Fans speculate that she may have either just grown into her still growing adult body at the time. So her growth of bosom and cleavage was a natural endeavor. Otherwise, they are thoroughly convinced that she only had augmentation of her breasts so that they would be permanently heightened. But they are unconvinced that she actually had the insertion of silicon or actual breast implants placed in her body.

Multiple Eye Lifts and Eyelid Surgery

Another more obvious difference that can be seen when comparing Taylor Swifts older and younger photos is the presence of her eyes. They have always been one of the most striking features about her, so it was bound for someone to notice a difference in their shape and width.

They have speculated that the pop star has had two major eye distortion surgeries. This includes a blepharoplasty and a minor eye widening. You can see this through the expansion of her eyelids and the height of her eye width from the past years compared to later in her life.

It’s such an unorthodox surgery for Taylor Swift to have seeing as her eyes are such a striking feature of her. But, has noticeably happened. Perhaps it will be altered again in the future.

Lip Injections

Lip injections are all the rage nowadays. It’s a trend that has been going around social media for the past couple years, and now it seems that it has reached the beautiful pop star, Taylor Swift. Although not officially confirmed, many people speculate that the starlet has had a plumping injection to her bottom and top lip for a slight unnoticeable lip enhancement.

With this particular face modification being all the rage to rave about at the moment, we wouldn’t be surprised. However, we are sure that it was most likely a one-time try.

Butt Implants

There are more speculations circulating around Taylor Swift and this time it involves butt implants. Another very important trend in modern society has made its way to Taylor Swift. However, this one is speculated to literally be nothing but speculation.

People have reported that rom her more recent photos, circa 2015 to 2017, Taylor Swift’s butt looks a little fuller. Not to the extent of a Kardashian, but noticeable for them to see. However, everyone notable who has commented says that this ideal is nothing but open speculation with no fact. Of all the comments seem to prove false, but honestly no one but Taylor Swift herself will ever know the truth.

Forehead and Cheek Botox Shots

Botox is a very common procedure for celebrities in the spotlight. They always have to look forever young and effortlessly aging. However, we all thought Taylor Swift was doing that naturally. Apparently not.

In more recent photos of Taylor Swift, it looks like the forehead and cheek regions are extremely tight and strained. This is a common sign of Botox usage in smaller but noticeable doses. In her smile she can be seen having a frozen looking expression as well. As though, she can’t use her facial features in a natural range of motion.

It would seem that Taylor was not ageing as gracefully as everyone had hoped for her. Or maybe she is and it is just a conformity to high class society. Either way, we will never know as to why she has started the regular usage of Botox. Doesn’t look like she’ll be starting to stop using Botox anytime soon either.

Conclude

Taylor Swift is continually becoming a pivotal figure in modern media. So her relation to surgery and body modification will have a high impact on older and younger people following her. This is an important thing to realize and notice in media so that the trends of body modification are positively displayed in social media.

The question now remains as to if this utilization of her secretive plastic surgeries will have any real effect on her booming career? Will they effect the standard of beauty that she has set up for herself in media?

But now we pass the question to you. We would like to hear from you all about your opinions on Taylor Swifts speculated list of plastic surgery alterations. Do you think that Taylor Swift’s surgeries are justified or necessary given her idealization as a beautiful figure? Do you feel more comfortable seeking plastic surgery now that you have seen her results or are her methods a little too expensive? Do you wish to no longer be her fan because of these personal life decisions?

Let us know what you think in your own comments below.

Source

[wildgujarat]

2nd & 3rd September 2017

Lovely trip to last home of Asiatic Lion but leopard images made the trip more worth Location: Devalia Safari Park

Trip in Nutshell:

2nd Sept 2017, 2:30 PM

And our self-drive cost sharing trip begins. Late by half hour but as we had no plan of any photography break on way or at Junagadh so there was nothing to worry. But the road was worst this time due to monsoon rain.

8:00 PM, we reached our resort at Sasan where mouthwatering pure kathiyawadi dinner was ready. After having dinner just came to know that mineral water was not available at that time due to off-season and few members can’t manage without them.

So went to Sasan (some 10Kms) and then mother nature welcomes us with first bird of trip checklist, it was spotted owlet sitting on a road direction board. Back to resort & time to go for sleep.

3rd Sept 2017, 5AM

2 Alarms and we got up on time :). But were late as per our plan to be the first to enter from check-post. Left resort and after a short tea brake near safari reception at sasan, we again started for Devalia Park.

As we were a bit late to be the first to enter the check-post, there was no chance of any sort of wildlife on the way.

Started the journey of beautiful Devaliya route (single track) with beautiful morning atmosphere and green forest around. And the first break to car for Indian Peafowl & Wild Boar.

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Indian Peafowl by Mihir Modi

Wild Boar

Reach Devalia Safari Park and the first thing to do is book our seats in bus & now time to wait and enjoy some birds like India Peafowl, myna, jungle crow and few Monkey. While 2 friends joined booking queue, all others were searching for birds.

Soon we heard the noise of few Jungle Babbler at near place, and literally ran over there. Because they in behave that way only when there is some animal or reptiles.

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And witnessed our Lucky Charm “Indian Mongoose” again (Note: it’s said that seeing Mongoose is a good luck). Had missed a good photo of it during the last trip as that was just a moment of sighting and had to satisfy with a bit blurry image due to low light and moving car.

It was already 8:30 AM and we were eager to enter the park. But officials asked to wait few more minutes to get the bus full as there was very less rush and else others would have to wait for next bus to get full.

Knob-billed Duck at Devalia Safari Park

And in few minutes our trip of Asiatic Lion Trip begins. First to see were knob-billed duck, grey francolin, black francolin, scally breasted munia and then comes two queens of Jungle. Time to click-click-click.

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Moving further or can say returning back we saw three Leopards, lots of Jackal, black-buck, spotted deer, blue-bull and our morning session ends.

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Golden Jackal

Golden Jackal Group

Blackbuck

Leopard

It was a satisfactory trip for everyone. But for us, this was second year of such trip and so we were not that much satisfied by morning opportunity.

We felt the quality work what we expected from trip was not achieved. Anyways, it was closing time of park and have to return back to resort.

On-way we planned to have our desi breakfast of gathiya and chai. But then the resort owner called us and told to have breakfast over there. It was 11:30 AM already and lunch was almost ready, so we had few light snacks along with tea. And asked the resort owners wife (who cook herself) that we will have lunch after an hour and started the refreshing session after the morning workout.

Yes, the swimming pool session. (available at mostly all resorts at Sasan-Gir). Though it was more as a big water tank and less as swimming pool, still all enjoyed it.

Got totally refreshed and now it’s time for lunch. Kathiyawadi rotli, lasaniya bateta nu shaak, salad and gur-keri achar, chas, papad; one of the best lunch we had till date.

Monitor lizard by Hemal Jadav

During that time too mother nature kept showing her presence, a pair of Common Iora and a monitor lizard came and gave some good clicks. Though few friend witnessed one more monitor lizard during the return journey to resort.

Now it’s time to check-out and reach Devalia Park again for the last session, but we planned to review our morning images first to check for mistakes and avoid the same during evening session. While review session was going and all were busy reviewing their images and improvements few of us including me got the time for sweet 10 minutes sleep 🙂

After review session, all participants insisted that we want to go back only if there is any chance of seeing male lion, but as discussed with officers at morning there was no chance for their sighting at the park. So it was time to cancel the evening session because all have got satisfactory images at morning itself.

But how can we ignore the nature and our lucky morning charm because still satisfactory work was not done as per me, so finalized to give evening session a test to our luck and went again.

And there was a heavy rush of tourist now, same like we had last year. Got the chance to visit in the last bus, but it was a favoring opportunity for us due to the soft light which we will get.

Entered again and now this time its 3 lioness and a lot better light and location for quality images. So felt it was a fair decision and evening trip made the day worth with beautiful images.

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But it’s all in hands of nature and who knows what opportunity is waiting next.

And the actual best session was yet to come, moving further (on-return) we saw a leopard resting on a tree branch giving us one of the best natural frame of branches.

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Lots of clicks and the journey ends with one of the best images of Lioness and Leopard.

Species we witnessed

Mammals:

Asiatic Lion

Indian Leopard

Golden Jackal

Blackbuck

Wild boar

Spotted deer

Gray langur

Blue-Bull / Nilgai

Indian Grey Mongoose

Small Indian civet

Birds: Scaly-breasted munia, Grey francolin, Painted francolin, Common myna, Bank myna, Common iora, Spotted owlet, Jungle crow, Indian peafowl (Peacock), Knob-billed duck, Red-vented bulbul, Spotted dove, Green bee-eater, Jungle babbler, Oriental magpie-robin, Red-naped Ibis, Little egret, Rufous treepie and many more common birds

Read previous year’s trip article Here ›

Planning to visit Devaliya Park?

Read full details of location reviews, permit charges and more on Devalia Safari Park Page

Trip Report - Asiatic Lion Photography at Devalia Sept' 2017 2nd & 3rd September 2017 Lovely trip to last home of Asiatic Lion but leopard images made the trip more worth…

[focused-idea]

Search Engine Optimization Web Content Done Right Boosts Website Google Position

Google ranking as well as Search Engine Optimization material are the kings in the information age. As the internet has come to be the world's largest company of info, traditional advertising and marketing strategies such as TV commercials are ending up being less effective than they when were. This indicates that if you want your item placed in front of your customer's eyes, you require to be on the initial search results page web page somewhere. Ideally, you want your product to rest at the top of the organic search results. Even placing ads on online search engine is less effective as millennials are coming to be unresponsive to ads. Due to this, companies have progressively poured resources right into SEO content. Google has actually captured on, so it's not enough to execute Search Engine Optimization. The placement of your SEO is as vital as the top quality of it. Where Spiders Can See, People Can not. SEO web content is created internet search engine by its very nature. As opposed to people, these are algorithmic tools. That's why content that might work for internet search engine doesn't require to help people and the other way around. The fact is that when it involves the analysis experience, a lot of Search Engine Optimization is sub-par. You have to make sure sacrifices to please the search engine; using certain key phrases as well as phrases that may not flow ideally. This implies you're reducing its general high quality and attracting your audience by inserting SEO material into the text of your write-up. Compeling way too many Search Engine Optimization search phrases and also phrases may end up cumbersome or robot in the article. On the other hand, your search engine position will certainly suffer if you do not consist of Search Engine Optimization expressions and search phrases. This indicates you're mosting likely to risk your audience not also seeing your material to begin with, in which situation it doesn't matter just how excellent it is. Inevitably, you're caught carrying out a difficult balancing act, sufficient Search Engine Optimization to please Google, but at the very same time you have adequate content of top quality to please your visitor. " Hidden" Search Engine Optimization. The most effective option to this issue is straightforward; location your Search Engine Optimization where the viewers will certainly not see it. Hypothetically, if you can place all your SEO web content in position where your reader could not see it, you 'd obtain the best from both globes. On the one hand, you would receive a high internet search engine position while on the various other you would still optimally please your visitors. Sadly, it can be a time-consuming as well as tough job to create such "concealed" Search Engine Optimization. It's not as straightforward as placing in a paragraph of message as well as a few search phrases and calling it stops. Really, modest in-article SEO is the best. It is a lot more refined as well as can be much harder to apply, but it has excellent returns. Use SEO Factors In The LINK. An excellent location to put SEO is one where practically none of your readers are mosting likely to look. When was the last time you took a look at the internet site URL you were going to? Most individuals won't bear in mind either. (I do. Yet, just since I nerd out on this things.). That's why your website's URL is the ideal place to put Search Engine Optimization. First off, you intend to put one or two key phrases in the LINK. In addition, making use of hyphens as opposed to emphasizes is common technique as emphasizes are glossed over by internet search engine. Additionally, you're mosting likely to wish to make your URL static, which means it consists of at least some info in it. Many of us learn about Links like:. Domain-name/category/? k= 04338. This does not offer the viewers anything. It doesn't supply the online search engine anything you are optimizing for either. Rather, the LINK needs to look even more like:. Domain-name/category/content-keyword-content. Usage Search Engine Optimization in the Headers. In several of your headers as well as subtitles, putting a couple of distinct Search Engine Optimization search phrases is an easy means to squeeze a little bit even more Search Engine Optimization right into your webpage. The headers as well as captions are a lot less appropriate than the other material on the web page. Usage Search Engine Optimization In The Picture ALT-Tags. Every great item of web content requires a few images to accompany it. It looks extra expert and aids your visitors obtain associated with the topic. While that holds true, what you might not understand is that you can weave SEO right into the pictures on your web page. An online search engine refines the method images different from the human eye. The internet search engine reads the picture's ALT text rather than seeing the pixels light up on its display. By positioning SEO key words and phrases in the ALT text, you ensure that the search engine reads your photo as pertinent. Location Search Engine Optimization in the Meta Description. The Meta Summary is the 2nd thing that your reader, right after the title, will certainly see about your site. In the search engine result, it is the message box straight under your URL. This item of text is viewed as a basic recap of the web content and is, for that reason usually skimmed by viewers. This makes the meta description one of the very best places to position SEO key words on your site. Yet beware with this one, as your click-through price can likewise be increased by a good meta description. Put Search Engine Optimization in the Verdict of Your Blog post. It might seem counter-intuitive, but the conclusion is the least-read part of your text. Generally, readers skim material for important details and also few linger until your webpage's grand completion. Google and also other search engines treat various parts of your text similarly. In other words, for SEO, it's about the very same whether you put key phrases at the beginning or the end of your page. At the end of your short article, placing a few keywords in strong or italic might offer you a little increase to Search Engine Optimization (Google prefers italicized and also vibrant message). Can you utilize some aid to get your Search Engine Optimization technique begun? We can assist! Click today for a cost-free examination with an internet marketing professional. https://www.diigo.com/user/enolbos/google

[alltechtipstricks]

Learn To Generate Income Online From Atish Ranjan

There are a great deal of blog writers out there however online couple of that blog full-time and generate income online, and Atish Ranjan, who is among them, is a successful blogger specialized in SEO. He owns multiple websites, with his main website being Tech Tricks World, where he routinely discusses innovation and likewise about blogging. In this interview, he shares with us the top complimentary blogging tools he utilizes and likewise the action by action procedures to enhance his posts. How do you introduce your profession to

your loved ones? Hello there Minuca, thanks for having me here on your blog. I am pleased to be here.

My household currently understands whatever about it due to the fact that when I began making some cash, I described to them how things operate in blogging and other online jobs.

About good friends and relatives, it was difficult for me to make them comprehend what do I provide for a living. In the early days, I used to tell them that I do self-employed work since when I said I make money online from blogging, they were like "Blogging for money??." They did know that the blogging is a hobby thing.

I tried to avoid stating too much as individuals started to ask so many questions, and friends desired me to teach them to make earnings online like I do.

They thought it's easy to make money online, but I tried to make them understand the full procedure so that they do not take things wrong and do not enter the problem by starting a blog site and then quitting soon due to no incomes.

Now, whenever, someone asks me about my profession, I do inform them that I am a blogger and an internet online marketer. That's it! If they got some more concerns to ask, I offer the responses based on the questions.

Preliminary days was difficult to make anybody understand but slowly blogging is becoming popular and common, so individuals are now much acquainted with it, and making them understand is now easier.

So now when somebody asks, I proudly tell them that I am a blogger, and I make loan online working from house.

How did you pick your specific niche?

I loved tech, which is the factor I started blogging about tech. Slowly, I found out about blogging and SEO. For that reason on my blog site, I started to discuss tech, SEO, blogging, and even about software. It's a multi-niche blog.

There was absolutely nothing about selecting the niche; I simply began out with what I wanted to write and share with others.

I have begun a couple of websites that are entirely in one specific niche, and I chose those specific niches after comprehensive keyword research study.

The keyword research helped me find the keywords with good search volume yet have low competitors, which's how I choose niches for my brand-new blog(s).

Competitive analysis is imperative when you are going to pick a specific niche for your blog. If you do not know how huge or how small your rivals are its hard to take successful decisions.

Do you have one primary website or do you manage a number of blogs?

I have one primary site which TechTricksWorld.com and have multiple others that I created to earn money by using different monetization techniques.

Considering that I work online full-time, I need to attempt out all legitimate and possible methods to generate income online so I can pay my bills and have a good lifestyle. I work on many blog sites and other things. Often, handling whatever seemed difficult however since I have actually developed my team, handling the work became easier and now things are under control.

In which specific niches your websites are and how do you share your time and focus between them?

My primary location of working is innovation. I am trying out a few micro niches to test how micro specific niche blogging is doing.

About time, I am a full-time blogger, and I work around 13-15 hours every day. So time is not a big problem for me, and likewise because I have a group, I get things done from them, and work is going smooth.

Furthermore, my main focus is my blog site www.techtricksworld.com. My 80% focus is on this just, and 20% focus is on other blog sites and works.

If you are passionate about something it's simple to devote time to work on them and being focused is not an issue. You require to know which ways are most transforming and beneficial and after that prioritize your jobs. Follow the schedule, and you will notice that you can do things easily.

Every day when I sit to work, I inspect my e-mails first, focus on the work in hand, and begin working on them one by one. I do not deal with multiple things at the same time.

What is your action by action process to optimize a new post to ensure you rank on search engines?

You can not guarantee your post's ranking as it's up to the Google's algorithm but still there are a couple of things that you can do to make sure the very best on page optimization of your brand-new post.

I. I research study for keywords and search for those keywords which have sufficient search volume i.e. more than 2000 (a minimum of), and after that I calculate their natural competition. I choose mainly the low or medium competitors keywords.

II. Arrange the keywords as the primary keyword and secondary keywords.

III. Put the Main keyword in the Headline of the post. Try to keep it at the start of the title. Now, in the content use your primary keyword in the very first paragraph naturally, and attempt to utilize it a minimum of with 1.5-- 2% keyword density in the content. Attempt to put that primary keyword at least one time in H1, 2 times in H2, and one time H3 Tag. And, rest, spread them throughout the content.

IV. Use the secondary keywords in the post in the natural circulation of content. If possible, attempt to put that too in H2 tag and H3 tags a minimum of once or twice.

V. Interlink your other content of the very same blog site, and also try to connect out some outstanding recommendation articles. When you connect out to great resources, Google considers your blog site as a beneficial resource as you direct users to relevant material.

VI. Make sure you add Alt Texts to the images you utilize in the article.

VII. Keep the post link structure (Permalink) well, and potentially utilize your keyword there.

VIII. Write in-depth material around 1500 words or 2000 words long. Google and even human loves detailed content. So, use the finest, and your articles will make many natural backlinks which might help you rank much better on Google.

I have composed an article a long ago about On-page Optimization for posts that readers may have a look at to know the much better optimization of their posts.

Note: Usage of keywords is essential however try doing it in such a way that you do not forcefully include them in the content. They must go with the circulation of the content

What totally free blogging tools do you advise that you think are necessary for any blog writer?

I utilize numerous free and paid tools for numerous jobs. It is difficult for me to advise since the requirement of tools differs from blogger to blogger since everyone has different needs.

You can use these totally free tools:

1. Canva-- For producing excellent images for your post.

2. Google Keyword Organizer-- You can use it for keyword research, however it will not give you the organic competitors. You need to discover the natural competitors by hand by browsing the keywords in the Google and analyze the authority of the sites ranking on the very first page.

3. Kraken.io-- A great tool for compressing images. You can compress your images prior to publishing on the blog site to keep the image size low which keeps you page load much faster.

4. Onlinelogomaker.com-- If you can not afford the designer to create a logo for you, you can utilize this online tool to make a logo design for yourself free of charge.

5. Mailtrack.io-- For keeping an eye on e-mails whether they read or not. When you send out guest publishing, interview or roundup demands you eagerly wish to get replies from the bloggers, however you do not know whether they read your email and disregarded or they didn't even check out.

In such cases, you can utilize Mailtrack.io for Gmail that alerts you when they read your emails. It is readily available for free but for expert functions, you need to go for its premium version.

What mistakes did you make when you first began blogging?

In the start, I was not aware that how much worth content has, and I wrote whatever concerned my mind. I published even 150 words posts. Things were great, but when Google Panda Update rolled out, it did create some issue.

Gradually, I familiarized and started to compose well looked into, well crafted, and detailed material with a lot of screenshots, facts, and details.

This was my very first mistake that I corrected later on.

The 2nd one was when I began to earn from sponsored blog posting; I did sponsored posts a lot without checking the quality of the material that the client used to send us to publish or the links that we are going to link to the post. Later Google penalized me with its Unnatural Outbound Manual Action Charge, and then I understood my error.

Additionally, I got the penalty gotten rid of and fixed things.

I deleted more than 300 post from my blog site because they weren't high quality or appropriate then repurposed more than 100 posts, and I am still doing it. I began to focus more on content quality, and I can state that I made mistakes, but I fixed them before it got far too late.

What pointers would you suggest for newbies to assist them avoid comparable circumstances?

I would advise newbies to focus more on quality from beginning. Don't get brought away of what individuals say, try to concentrate more on keyword research study before you compose the material. Do one post a week but ensure it's the very best of you.

Don't blindly accept visitor posts or sponsored posts. Have a check on them. Try to provide no follow links to advertisers' links since they do a lot of posts using similar anchor text, and if you also utilize the very same anchor text to link to them, you may get caught and receive a manual charge.

Above all, set your objectives, and do everything to reach them. Just effort will not get you success; you need to do wise work at the same time.

How do you choose a topic for a brand-new blog site post?

When I started blogging, I posted whatever that I desired. But, now I select the subjects after doing keyword research study because it offers me an idea of what people are searching. I attempt to write on those subjects so that the posts assist individuals to get the results that they are trying to find, and I get more traffic to my blog.

I also examine the search inquiries that appear in my website's Google Webmaster account as it gives me ideas for writing those things that can be an excellent aid for the users.

When you write something that users are looking for, most likely you get more traffic.

For example, when I published a blog site post about best wifi routers in India in which I mentioned something about wifi range extenders. After a week I saw that there were numerous search questions for wifi range extender in my web designer however considering that there was just a small reference of that in the post, people were not getting more info, so I made a separate post on it, and it's getting a great variety of hits every day.

By doing this, people are discovering what they were browsing for, and I am getting traffic and sales as well.

To look for topics, I read many tech blogs too to get more ideas of new type of posts. I spend hours investigating for brand-new concepts.

It is stated that a business it's constructed from an excellent idea, so I invest more time on researching for concepts and less time to execute them.

These are how I research and select subjects.

How do you make money online from your website(s)' traffic? Do you use Adsense, affiliate marketing, coaching, eBooks, consultancy, or other services to generate earnings?

These 4 are the main monetization methods I utilize, and they make sufficient loan for me.

Thanks for having me on your blog, Minuca. I delighted in the concerns and enjoyed to react to them.

Great Luck

Thank you for solutioning to my interview, Atish! I am grateful that you shared your experience with my readers. Enjoyed reading this post? Please share it with your good friends and leave your feedback below.

Source

http://minucaelena.com/earn-money-online/

[cophoenixseo]

Fastest way to rank my website in Sedona

Annually Google launches at least five hundred search bot adjustments to its search engine, and with greater than two hundred SEO conditions, tracking what’s working for organic search is a critical task every marketing manager or business owner must be doing.What follows below is a summary of the ranking factors to watch carefully if you desire to be at the top of Google in Sedona Arizona. To start, check out what SEO can do for your small business website.Video: Watch what a Sedona top rated search engine optimization company can do for your business.CLICK HERE TO Get your zero cost SEO analysis.In our experience, an integrated search method that uses both search engine optimization (SEO) and pay-per click (Pay Per Click) is an extremely effective method. To help further educate company owners, executives and marketing directors on the virtues of PPC and SEO, continue reading for more highly important information as it relates to paid marketing and search engine optimization. To start, Pay Per Click offers laser focused visibility.

Top SEO conditions:

# 1 – Optimizing for mobile discovery is very important.Over half of standard searches occur on a phone. So isn’t it time that you made your website mobile responsive? If you build a mobile optimized site there is a guaranteed SEO and conversion benefit.Video: Why how your site ranks on mobile, matters.# 2 – The value of AMP pages is growing.Accelerated mobile web pages (AMP) allows a site on mobile devices to load more quickly than traditional HTML rendered in a mobile browser. Google has been saying that AMP compatible websites will perform better in search. Don’t wait, you need to have your site mobile optimized with AMP.# 3 – Better design leads to enriched UI/UX and deeper engagement.Google likes websites that give users the best experience, and those which make finding the information the user is requesting simple. If you wish to rank higher in the SERPs, the design of your site is a growing ranking element, and attention should be paid to it. To learn more about the role of video in marketing, watch this video.# 4 – Loading time of webpages needs to be optimized.Be certain that all your images are properly tagged, and metadata fields such as the ALT tag are completed, the extra time to scale your photos and reduce their size, is worth the investment. Google increasingly is taking into consideration website load times, as a ranking factor. In addition to using a photo optimization solution like JPEGmini, a fast and effective method for reducing image sizes is to ensure that all your images are scaled to the optimum size needed. Don’t upload images that are larger than the web design requires. Example- you do not need to use a 1000px tall image if the window in your design just supports 300px.# 5 – Rank Brain by Google and AI have taken over search.With artificial intelligence driving everything Google does, whether developing self-driving cars or a next gen search engine, AI, beginning with Rank Brain is the power behind the search engine results pages (SERPs) served by Google. Local Sedona SEO agencies must now invest more R&D budget to learn the most effective ways to optimize websites for ranking performance and discoverability.# 6 – Fresh content wins on Google.Google is rewarding quality content even more than ever. To Google rank your site, you must create captivating, fresh, good quality text. The days of reusing another sites content as a way to drive relevance and traffic, are coming to an end. Google tracks, just about every website in the world, which means, content that is not unique or doesn’t add value to a subject will have a challenging time getting discovered. This fact places pressure on websites to become content creators, a major reason marketing departments are investing in content development efforts.# 7 – Longer content ranks higher.Bottom line, add value, and do not spam your audience. If you are in the habit of writing verbose “SEO posts” that offer little value except the appearance of keywords, stop doing it now. Google is now rewarding posts of 1,500 words and more with improved SERPs.# 8 – Search results are now including rich snippets, schema, FAQs and pre-populated data fields.Searches where Google can identify common questions, FAQs, or other identifying information, they are beginning to fill more and more of the home page with data lists, including FAQ blocks so that the consumer can get their question answered without needing to click on a listing. For this reason, the proper application of schema on your site must not be overlooked.# 9 – Social variables carry a ton of weight when it comes to website ranking performance.At SEO Ranker Agency our team reports that social shares of the referring page are now one of the leading 100 ranking signals. This concept is shown by the high number of rankings that SEO Ranker Agency has delivered where traffic from social media networks, backlinks, and social shares, were proven to be a primary ranking condition.# 10 – Voice search and IoT gadgets may remove SERP ranking order at some point.As voice interfaces are expanding on smart phones, cars and truck infotainment systems with devices like the apple iphone, Amazon Alexa, Google Home and also others, even more individuals will be receiving answers to a search question expressed by voice. Not only will being in the leading matter even more and now, if you are not in the initial or perhaps 2nd position, you are not mosting likely to receive any of the search query outcomes.# 11 – HTTPS will come to be important for rating.Web safety and security experts see Google pressing HTTPS ever harder as cybercrime and hacking remain to provide a genuine danger to the world. Google too has spoken about the prioritization of HTTPS as if it could be a ranking element not to ignore. Does this mean that if your website is not an HTTPS website, that it will quit rating? No. If you desire every edge possible, do not disregard HTTPS.# 12 – The Facebook online search engine will acquire increasingly more users.All Facebook customers are utilizing the Facebook search engine. Anticipate this pattern to accelerate as users do not desire to leave the FB application just to seek out something on Google.com# 13 – Titles as well as Descriptions with better click thru rates will place greater.Google will certainly proceed satisfying publishers who’ve gone the extra mile to create appealing titles that get clicked. You might anticipate to see articles that bring in much more clicks to go up in the SERPs while relate to ordinary titles are pushed down. There is no doubt that Google no more offers concern to websites just for the large number of incoming links that they have. Google is now tracking involvement, click thru prices (CTR) and also time on web page. This is practical as the longer someone remains on a site, and also the even more they engage with it, the more engaged they will be.# 14 – A growing number of individuals are looking for video clip, infographics, images and multimedia content.If you’re not generating various kinds of visual content to improve your brand online, you need to seriously consider taking the effort on. Customers are now becoming aware of the indexing capacities of Google, Bing, and Yahoo! – and they are doing look for videos as well as scenes inside of video clips. To stand apart from your competitors, first, start generating even more visual content. Don’t forget to release it with as full metadata as well as markup text as possible.Video: See the value of search engine optimization compared to PPC.If you are wondering, “how can I get my website on the first page of Google?” then you need to keep reading.Sedona SEO – free Google website traffic, is one of the most affordable promo approach for any organisation who delivers their items as well as services to local clients. So just what is far better, SEO or PPC? Honestly, we can not answer this concern without examining the business’s goals as well as objectives.A firmly niched down business with little competition in a really tiny solution area and also a requirement for just a few leads weekly could establish solid presence in the regional and also organic search results with a fundamental SEO consulting plan.A shopping shop completing with very first web page SERPs from Amazon.com, eBay.com as well as various other significant on-line retailers, is likely going to struggle in natural search.An electronic marketing as well as SEO method with focused short- and also long-term objectives is important. Does your service demand leads currently? Just what is the paid search (PPC) cost each click for your targeted keyword phrases? Does your website have authority? Are you playing the long game online or seeking short term results only? How tough is your natural search competitors?CTR and trust favor natural search, so why would a business consider paid search? Here are a few Pay Per Click advantages:Paid search controls the content are above the fold. Simply put, on a smaller sized screen, you will not need to scroll to see the advertisements, but you will have to scroll to see all of the natural search listings. Keep in mind that Pay Per Click ads are simply that: ads, which suggests as an advertiser you will have more control and area readily available for delivering your marketing messages.Google offers the option of a visual shopping ad that can help a user visualize exactly what they are selecting/clicking. This advertisement type enhances greatly the advertisements CTR by using a function (visual carousel) that is not readily available in natural search.Furthermore, Pay Per Click enables for a much tighter control of the budget plan. PPC also gives the little service owner a highly targeted way to get in front of possible customers or clients.Establishing a strong organic search presence can take some time, making SEO a medium to long variety play. On the other hand, a Pay Per Click project can be ramped and return favorable results in weeks. Since there is no faster method to obtain in front of your audience than with PPC, numerous companies employ PPC while the authority of their website is being built up and SEO techniques take a firmer hold.Where natural search obscures keyword information, there is no limitation with paid search (PPC). Using conversion tracking and with a solid integration with Google Analytics, we can identify exactly what keywords transform best, and at exactly what cost. This intelligence can be fed into SEO marketing projects and inform other advertising methods to improve results throughout the board. Speed provides agility and makes it possible for fast feedback on new slogans, messages, item announcements, and so on with using short burst Pay Per Click advertisement jobs.A Pay Per Click account that’s appropriately managed can be an affordable method to create leads. If you are a service targeting a local service area with a restricted set of keywords, you will discover that PPC can produce sufficient leads without reviewing budget. AdWords does not suffer from the turbulence that the organic results battle with. Cautious use of match types and analysis of the search term reports allow for the removal of junk search and a boost in roi.The benefits of Pay Per Click and also Search Engine Optimization could not be so apparent, yet they consist of the following factors of factor to consider.1. Conversion information from PPC keywords can be handy to figure out the most effective organic search (SEO) method.2. PPC can ramp website traffic by targeting clicks in paid and natural for high-performing keywords. E.g. If you are winning the Google AdWords auction and rank in the top 3 SERPs for the same keyword, you can expect approximately 50% or more of the overall search volume.3. A/B screening of PPC landing page and marketing copy can be fed into your organic listing and landing pages.4. Use Pay Per Click to evaluate your keyword technique prior to dedicating to search engine optimization job efforts.5. Talk to users in all phases of the customer journey from preliminary item research to the competitive contrast, through to the purchase choice stage, with industrial intent keywords.6. Look big online and increase the self-confidence and awareness in your brand and business with a robust organic and paid existence.7. Remarket to your website visitors on other properties using the Facebook and Google pixel on your site. This is a highly efficient strategy that permits you to remain in front of visitors to your website after they have actually left.There are many benefits to paid search advertising, but there are likewise pitfalls marketers must be cognizant of.1. PPC is relatively easy to copy which means your competitors can easily mimic your advertisement copy, images and contact us to actions. Successful Pay Per Click project management needs keeping an eye on bids, Quality Ratings, keyword positions and click-through rates (CTRs). A few of this work can be finished with automation, however regardless of the technique, you need to guarantee that a system is in location to track this crucial info.2. Paid search advertising (Pay Per Click) requires an upfront and continuous financial investment. When you stop paying for ads, your list building engine right away stops. There countless options available for Pay Per Click that can affect your results. If item listings control the screen for the keywords you are targeting; then text based ads might not convert. At the very same time, if you run product advertisements when Google is mainly showing text ads, the chances are good that these ads will likewise not carry out.For this factor, it is necessary to do some research before you release your PPC campaign. Make sure to Google the keywords that you are targeting and be specifically mindful to enjoy exactly what type is being shown. Also, make sure to look at the words they are using. Don’t copy the advertisements, however you would do excellent to emulate them.Enhance search traffic to your service site with search engine optimization of your business website.A significant need to buy SEO is because of the power of search engines to improve your awareness. If you have presence in the search engine results pages (SERPs) for the keywords that you are targeting, this will put your organisation in front of a greatly high variety of possible consumers. The very best method to consider SEO is that SEO drives brand name awareness and is totally free Google marketing.Branding is another benefit of local search engine optimization in that search terms and educational inquiries associated with your service can have a favorable branding advantage. As your brand is returned in the search results, it can (and normally will) end up being more related to and relied on by searchers, and this will result in a purchase choice. Material marketing is the cornerstone and foundation of SEO. The more that your material, hence brand, is associated as a specialist in your field, place or industry, you will end up being an authoritative voice which will lead more Internet searchers to discover you and do business with your business.Research studies have shown that search engine users trust natural outcomes as being more reputable than paid advertising. Lots of users skip over the advertisements and go straight to the natural outcomes as they assume that Google also rates the organic sites more extremely. Being visible on the first page of Google will provide your business a stamp of approval that can be the distinction in between someone clicking on your listing (ranking) or your rivals.Finally, remember the role that favorable reviews play in getting your target consumer to call you. It’s a reality that even if you rank greater than your competitor if they have more stars showing outstanding evaluations, this can make all the difference in your conversions. For many service based companies, evaluations are important.SEO increases website traffic as the greater you rank, the more visitors you will need to your site and the more opportunity to own awareness of your service. Traffic from natural search is totally free, establishing exposure takes time and effort, as Google has slowed down ranking outcomes significantly over the last few years. The advantage of SEO is that unlike Pay Per Click, when you stop investing, there is a sluggish decay to the rankings. This does not imply that you should not continue purchasing preserving your rankings, but it suggests that you don’t need to spend the exact same quantity.As an outcome of the points above, natural online search engine traffic by method of search engine optimization can provide a better ROI over traditional types of paid media including Pay Per Click. While search engine optimization is at first not inexpensive or easy, it remains in the long term far more cost-efficient than the majority of other marketing tactics and delivers stronger brand awareness and traffic to your company website. Unlike paid search marketing or PPC, totally free traffic from Google does moist up the moment you stop paying.There is a tactical advantage with SEO because as soon as you have actually established yourself in the natural outcomes, your competitors will be unable to purchase their method as they can do with Pay Per Click. Also, a higher percentage of users click the natural results as we formerly mentioned. This means that SEO will generate more clicks from an organic search listing than from a highly put paid advertisement. But to maximize presence and clicks, you will want listings in both paid and organic results. Keyword-level experimentation is had to make certain that you are not paying for clicks that you could get totally free, however to take full advantage of results and that is certified leads, some businesses find that visibility in both paid and natural listings are required.Due to the fact that of the constantly changing and dynamic nature of the web, lots of business owners and marketing executives discover that dealing with a specialist digital marketing and SEO expert is the very best way for them to make sure the best outcomes. Organic traffic can take time, and the expertise needed to beat those above you in the SERPs is significant. Which is why, if you are just starting, and the keywords you are targeting are already “owned” by high authority websites, you may have to rethink your method.A competent search marketing expert should have the ability to help your team in developing content properties to online search engine ranking domination. A top rated search engine optimization company will prove their worth by assisting you build safe, sustainable links so you can attain the website rankings that will move your organisation to the next level.Click here to receive a no cost SEO AUDIT and discover how SEO can benefit your business.Discover what local SEO in Sedona Arizona can do for your business site. Watch this video:

Fastest way to rank my website in Superstition Mountain

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[news-mashable-yahoopartner-blog]

Let's start calling the Russian 'troll' attack what it really is

It's Troll Week on Mashable. Join us as we explore the good, the bad, and the ugly of internet trolling.

Fellow citizens of the internet, it's time to face facts: We are at war. 

An authoritarian nation state invaded our beloved platform with a shady shape-shifting army of paid writers, and did its best to populate it with highly divisive, truth-obscuring garbage. Now other authoritarian nation states are attempting to do the same. 

And because not enough of us are truly aware of this fact — hey, who can blame us, it's really bizarre! — we are losing the war. We aren't even using the right terminology to describe the problem, so how can we ever hope to fight back? 

Here's the issue in a nutshell: We seem to have collectively decided to call members of this shape-shifting army "trolls." That's exactly how they want us to think of them. The internet knows trolls: They annoy, they harass, they attack targets in swarms. They've always been with us, and always will be. 

What trolls don't do is systematically assume hundreds of fake identities or work toward a geopolitical goal on behalf of a foreign adversary. It would be more accurate to call these invaders undercover intelligence operatives. Or in a word, spies.  

Cold War Redux

Because the nation state that started all this is Russia, we carry a set of historical assumptions that work against a clear-eyed assessment of the situation. We remember the Joseph McCarthy-led "Red Scare" of the 1950s as a shameful moment in American history, and rightly so. The bullying and blacklisting should never be forgotten. 

We also hear "Russian spies" and our minds go to James Bond, you know, campy undercover agents in tuxes and slinky dresses. Didn't we leave that all behind in the 1980s?

Well, yes, we did. And then in 2000, a former East Berlin KGB agent named Vladimir Putin won a presidential election after a series of so-called terrorist bombings, about which intelligence experts remain dubious. Putin then made common cause with Russia's oil-rich oligarchs — and thus began nearly two decades of murders, or assassination attempts, on opposition leaders and investigative journalists.

The internet-based information warfare can be traced back to 2013. That's when the St. Petersburg Times first alerted the world to an entity in that city calling itself the Internet Research Agency, which was paying employees to flood the comments sections of stories about opposition leaders and Russia's rollback of rights for LGBT citizens.

The IRA operatives "react to certain news with torrents of mud and abuse," an activist named Vladimir Volokhonsky told the St. Petersburg Times. "This makes it meaningless for a reasonable person to comment on anything there."

IRA activity ramped up in 2014, and crossed to U.S. shores for the first time that year — where it made its first foray into fake news. This just so happened to coincide with the 2014 midterm elections for Congress.

Via YouTube videos, tweets, and phone texts, the IRA convinced much of a Louisiana town that there had been an explosion in a nearby chemical factory. Seeing similar media three months later during the Ebola panic, Georgia voters believed that the flesh-eating virus had arrived in Atlanta. On the same day, a different fake video told of a black woman being gunned down by police. 

The IRA found every fresh wound in American society, stuck its finger in, and tugged. Via a fake account called Blacktivist, it encouraged a demonstration at the Confederate monument at Stone Mountain, Georgia. It created a Facebook group of "2nd Amendment patriots" and one called "LGBT United;" their Facebook ads received millions of impressions. The IRA designed hundreds of Twitter accounts to look like heartland newspapers, such as @KansasDailyNews, @JacksonCityPost, @MilwaukeeVoice and @StLouisOnline. 

To the IRA, the politics of these accounts didn't matter. All that mattered was the potential for havoc.

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In 2015, the IRA faked a video of a U.S. soldier shooting a Qu'ran, likely hoping to cause an uproar in the Muslim world. It didn't even seem to matter that the video was disprovable when you looked closely — the soldier's helmet was something you could buy online for $25, not Army issue. By the time viewers disproved it, the shape-shifting army of info-spies had moved on to its next issue.

If you haven't heard of any of these greatest hits, it's because they have been drowned out by the controversy over the IRA's involvement in the 2016 presidential election. But the facts of each case are surprisingly clear. 

Robert Mueller, the special counsel investigating Russia's role in the 2016 election, is famously silent on most things. But he has told us exactly what the IRA did next, in a damningly methodical indictment that named 12 major players — his first and only Russia-related charges to date. 

(Separately, on Friday, the Justice Department indicted another IRA figure on information warfare charges related to the 2018 midterm elections — showing clearly that the threat is not over yet.)

Trolls provide cover

While those first IRA forays were happening in the U.S., a parallel development was unwittingly helping to provide cover. Swarms of actual trolls (read: people, mostly men, with a grudge and too much time on their hands) emerged from sites such as 4Chan and Reddit. 

Spurred on by rising alt-right figures such as Milo Yiannopolous and Mike Cernovich, who were reportedly working to a playbook called Trust Me I'm Lying, these troll swarms saw diversity and feminism as the enemy. They brought us concentrated harassment campaigns such as GamerGate, ComicsGate, and the backlash against the all-female Ghostbusters reboot. 

The scale of the trolling was unprecedented, and it took some time for the internet to fully figure out what was going on. As the various hate-gates are studied and reassessed, there is a legitimate argument for defining their collective trolling as what Wired recently called "domestic information terrorism."

But the Internet Research Agency activity is a different order of magnitude. We're talking international information terrorism: tens of thousands of accounts operated by paid individuals on every major web platform, each one given a quota of a hundred posts a day. We're talking hundreds of millions of users who saw these posts, thinking they were genuine. 

The full scale of the attack is still emerging, and the numbers keep going up. Last week alone, Twitter released a dataset with 10 million tweets and 2 million images from Russian-linked accounts going back to 2009. "It is clear that information operations and coordinated inauthentic behavior will not cease," the company wrote. 

With an oligarch-funded budget of $1.25 million per month on one influence project alone, the thousand-strong IRA aimed "to conduct what it called 'information warfare against the United States of America' through fictitious U.S. personas on social media platforms and other Internet-based media," the Mueller indictment says. 

Enter the Jedi

Another reason to call this a spy campaign is the way that those fictitious personas tried to blend in. Last month, a study of a thousand Twitter accounts that attacked Star Wars director Rian Johnson concluded that 16 of them were IRA members. 

In January and February 2018, the accounts latched on to an early wave of criticism of Johnson's movie The Last Jedi, then ceded the stage to disgruntled fans.  

Those who noted that it was a small number of accounts, or claimed this was a way to smear everyone who disliked The Last Jedi as Russian operatives, missed the point. Which is that the shape-shifting army did not miss a single opportunity to jump into any debate that divided American society, even a debate about a movie. 

"They're method acting," says Morton Bay, the Ph.D behind the Last Jedi study, who has been tracking what he calls "Russian influence operatives" since 2015. "If the Grammys are on, these accounts will be commenting on it to give themselves a sense of legitimacy ... they latch on to every cultural division, however small." 

Such tactics, Bay concluded, were similar to those used by the infamous spy service where Putin cut his teeth. "Their methods are very close to what the KGB was doing during the Cold War," Bay says. "The only difference is the KGB was pushing a specific ideology, and these guys aren't." 

Instead of ideology, the IRA aimed to spread fear, uncertainty, and doubt. It consistently aimed to flood the zone with shit, to echo the infamous words of Steve Bannon. Fill the comments section of honest stories and harass their writers, and soon there'll be fewer honest stories. The same holds true for social media as a whole. They want to exhaust us to death.

In a recent study, Hungarian security researcher Anatoly Reshetnikov described this process as "neutrollization" — or "creating conditions where political mobilization becomes absurd, so any risk to the regime is neutralized."

One of the few employees interviewed since leaving the IRA directly compared himself with Winston Smith in Nineteen Eighty-Four. Working there felt like "you were in some kind of factory that turned lying, telling untruths, into an industrial assembly line." 

Doesn't sound an awful lot like trolling, does it? Sounds like something worse. 

Sounds like information war. 

The internet strikes back

Understandably, there is reluctance in the U.S. to describe any of these activities as acts of war. For one thing, many of us are employing a Cold War perspective: Don't antagonize the Russians! They're armed to the teeth! Do we really want to return to those dark decades of superpower conflict? 

To answer that question, we have to change our definition of what conflict actually is. And here we're dealing with another 20th century mindset: Aren't wars fought over physical territory? Aren't they won with tanks and bombs?  

Not since 9/11, no. As America learned painfully in Iraq, nation states are won and lost in the hearts and minds of the people. These days, the only wars that matter are in those minds, on the plain of ideas. Propaganda's younger, hipper cousin, information terrorism, is now the most important weapon of war on the planet. 

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We saw that clearly in the past week, as the kingdom of Saudi Arabia fought a desperate rear-guard action against reports that it had killed Washington Post journalist Jamal Khashoggi in its Turkish consulate. Twitter had to step in again to shut down bots that were flooding the online discussion with pro-Saudi hashtags.   

But it isn't just Russia and Saudi Arabia. Syria, Iran, China, North Korea: Everyone's getting into the info-war game. 

Of course, we shouldn't use the word "war" lightly. And thanks to conspiracy theorist Alex Jones, the phrase "info war" is tainted — but we also shouldn't shrink from using it. Allowing a state of war to exist in the shadows is exactly how Putin approached his invasion of Ukraine in 2014. 

The eastern half of the country came under assault from "little green men" — Russian special forces that Russia denied belonged to them. The last thing he wanted was global economic sanctions, so that's exactly what we gave him. 

In the case of the IRA, no one is suggesting we ramp up tensions or rattle any nuclear sabers. This isn't a matter for the Pentagon. If this information war is being fought on the internet, then the internet is where we must fight back. If the object is to wear us down with lies, then we must not be worn down. If truth is under attack, then the truth is what we must protect.  

That means calling out bullshit whenever you see it, even if you see it all the time. It means maintaining skepticism about no-name news sources and oddly-named social media accounts. It means staying in touch with that crazy Trump-loving uncle who forwards the conspiracy theory emails; it means repeatedly speaking calmly and clearly about a Russian influence operation that is both ridiculous and demonstrably true. 

And it means that we stop using a cutesy word like "trolling" to describe a massive, coordinated, ongoing military-style affair. "Don't feed the trolls" is a piece of advice as old as the internet; to that truism we should add, "Don't confuse the spies with trolls." 

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