#some interviews (i think those aren’t in the regular guide?) and art

[danielnelsen]

Do you have scans of Prima's Dragon Age II Collector's Edition Guide?

i don’t have scans (yet), but you will never believe what arrived in the post literally a few DAYS ago

[alluringjae]

until dawn - ljn

part I | part II

⤑ summary: basic number one rule of the museum is not to touch the art. but no one told jeno that falling for one of them isn’t allowed either.

⤑ pairing: jeno x female reader

⤑ word count: 14k

⤑ genre: fluff, humor, angst | broke architecture major!jeno, historical figure!reader, college!au

⤑ warnings: jaemin mentions onlyfans as a joke, references to actual historical figures (some try to flirt with jeno lol) and literature, explicit language

⤑ author’s note: wow, i’ve had this idea for almost two years! this one was inspired by one of my favorite childhood movies, night at the museum. it definitely required a lot of research and brainstorming, and finally i brought it to life! it was so fun to play around with the characters, and even if majority of them are real people, this is all still fiction.

i also wanna mention one of my moots, marge for enlightening me about her life as an architecture major.

⤑ taglist: @renjunniehome​ (dm me if you want to be added) 

⤑ leave me some feedback, constructive criticism or hellos!

Dormitory rent was another thing to worry about aside from the inflated university tuition per semester. Although he’s lucky to have his parents backing him up already on it, paying the monthly rent for his dorm was the remaining objective on Jeno’s list.

Plus, money for food. The man was a heavy eater, following the whole “gym is life” mantra.

Splitting it already with two of his dorm mates turned best friends, Renjun and Jaemin, his plate felt lighter. But the question still lies: where on earth was he going to get the money?

He’s practically checked out every available part-timing job in university and anywhere near campus. Barista at the same café Jaemin works at, teaching assistant for an art school for kids, convenience store cashier, library assistant, all taken in a heartbeat. The burden of his friends paying his debt these past months took a toll on him, almost to the point he almost considered making an Onlyfans.

“Yah, just find something else! Part-timers are in demand right now!” Renjun intensely closed his laptop before his older friend gets any suggestive thoughts.

“I mean, you didn’t work out your body to look the way it is for nothing.” Jaemin pitched otherwise, lifting the front back up. “When do you want to start filming? Loads of chicks would dig a piece of you!”

The contradicting opinions of his friends were like the devil and angel debating on his shoulders. Useless, he gave this worry a rest and returned to drawing new plates. A common thing when you’re an architecture major. Those deadlines were nearing. Looks like he’ll pull another all-nighter again.

Good thing most of his classes were late in the morning until 6 pm.

As if someone from above heard his petition, Jeno saw a help wanted sign posted on the bulletin board outside of the university museum. He initially went there to document some artwork and architecture models from Greek and Roman times, further analyzing how they’re still apparent in modern buildings.

The sign explained the need for one part-timer from any college to cover the night shift of the museum due to the current night guard’s full semester absence. He only had to come in 3x a week, choosing his days since he was still a student. Even the pay was above average, considering that most part-timers never go beyond midnight. Jeno would, on the other hand, always staying for his projects or gaming with the boys. Drinking sometimes during late-night Fridays with his entire college crew.

The pay would leave him a load of extra cash for himself, thus he sent an application to the museum office right before he left. A week later, while he was out with the boys, he got a text from the office that they wanted to meet him again for a final interview first thing on Monday.

Perhaps it was having architecture as his course and a healthy physique that landed him the part-timer position. Mainly, the latter because guards required strong endurance and fighting skills when worse comes to worst. It would start at 9 pm until 6 am the following day, and there was a designated uniform of it too. Blue blazer with matching trousers, white dress top, and loafers.

Aside from the typical museum etiquette the head director instructed him about, there was an unofficial list of tips written on paper given from the night guard on leave when the director handed you over his box of office-related things.

Only read at the night guard office once you’re the remaining staff left.

He did as he was told like an obedient son, flipping the succeeding page.

 To my temporary replacement,

This part-timing job is nothing regular than the other jobs. You’ll witness things as you’ve never imagined them to be, almost like witchcraft. You’ll be lost and maybe frightened, or that’s how I felt the first time because no one led me through it all those years ago. Lucky for you, I made this small guide on how to properly take care of the place that the other staff doesn’t know about.

Before you proceed, I request you take a 5-minute stroll around the lobby first to understand what I’m talking about. After such, go back to the office or somewhere quiet then browse through the guide as quickly as you could.

Art is timeless here, so they need to be taken care of.

Good luck!

 Park Sanghoon

Night Guard on Leave

 Nothing could’ve prepared Jeno for what’s to come once he unlocked the office door. They say that art brings so much color to our life, allowing us to feel all sorts of emotions in a glimpse. But no one ever interpreted art to be literally alive and walking in the halls.

Behold, random wax figures and marble sculptures that he’s seen in the past roamed the hallways, as well as the paintings were interacting with each other side by side. Even the standee of a puppy from the entrance played fetch with one of those sculptures. He swore he looked like Hermes the messenger god from his arrow headpiece and sandals.

It made more sense why the guard on leave explained his feelings during the first day because it resembled Jeno’s. But unlike that guard, Jeno sucked it up. No one ever does well on the first day, even if others say otherwise. The first day was a learning experience, so he collected his thoughts even though the goosebumps triggered his body during that one rotation.

There was an indoor garden, already locked by the day guard earlier. The only room without any art piece, where students lounge to study the plants or relax in nature.

The sculptures section ahead, showcasing various fictional figures specifically from Greek mythology, chattered away about family drama and beliefs. The sculptures of Hades and Zeus, according to their title plate, argued relentlessly about power while Athena always intervened by shouting or even throwing arrows or daggers to any of the lightbulbs there.

That was one rule in the guide, but Jeno didn’t know yet until he came inside the room and swerved the attention of the arguing duo.

“Well, what do we have here?” Zeus, in the center, straightened his posture on his throne to present himself in a more regal way. “Are you perhaps the temporary replacement of Sir Sanghoon?”

“Sir Sanghoon’s stand-in is rather good looking, don’t you think?” Hera mused, stepping down from her throne beside Zeus to take a closer look at the taller male. Her cold fingers trailed his jaw until his chest, where his heart was beating intensely. She even pinched his toned bicep, mouthing wow.

“Truly handsome you are, my dear. So full of life, please introduce yourself to us.”

While Jeno introduced himself to everyone in that room, he answered any sorts of questions they had for him too. From his age, educational background, hobbies, Aphrodite just had to ask him if he had a girlfriend because he was that handsome.

“Nope, I’m single. With my degree in architecture, the requirements are so heavy I can’t even try dating.”

Mentioning his degree excited the gods, telling him how their people created and designed all these temples to house them and perform rituals. They loved it so much. This was a copy-paste of what Jeno learned from his history classes, and for a first, he’s hearing the perspective of the Greek gods.

Mind-boggling that he hasn’t fully freaked out yet. That’s what Athena anticipated when Sanghoon told her about his short leave, putting her in charge of everyone for the meantime while the replacement settled down.

The college museum was built during the late 70s as a gift from one of the alumni. It was for the purpose to preserve history and educate college students outside the classroom. The Greek mythology exhibit was the oldest one, making Athena have more seniority. Over her stay, she’s seen every new guard lose their senses during the first night. Some not even returning for a second night. She got used to every outcome, and so far, only 8 people lasted after the first night. A couple of students in the 70s and 80s, Sanghoon in the 90s, and now Jeno was one of them.

“Jeno, aren’t you terrified by us? You just got a job in a museum that comes to life every night, and it’s not a normal thing.”

“Well, I’m still shaken up about it. But it’s my first night, and it’s when I learn everything about the place from head to toe. Plus, I really need the money.”

“Money for what? But you’re young, a student even!”

“Yes, I am. However, I do pay for the rent in my dorm. So, this job is like my first big responsibility, and I want to perform well.”

Athena commended his sense of authority, capable of leading himself. She noticed how well-spoken and poised he is, respecting and listening to everything the gods and goddesses said even if they were nonsense. She never liked to compromise with her power, taking a while to like Sanghoon back in the day. Though Jeno looked like a natural leader on his first night. If he could take care of himself well, he’s skilled to take care of the rest in the museum as well.

Plus she had full control on the nights he won’t be there, especially the weekend.

With his potential, Athena mentored him the entire night about the gist of the entire museum. Every upcoming leader needs an intelligent mentor, right? She was naturally gifted with worthy leadership skills, managing Jeno like her own child.

Athena explained how the museum came to life, which was through a royal golden plate from the Oriental room. It was a gift from a popular sorceress in China to an affluent family from the Han dynasty, who wished them a long life after she was saved from invaders due to them. The plate preserved over time, becoming an artifact. Its power remained immortal, mutating to bring life wherever it goes. In this case, the museum since its arrival in the late 70s as well.

“That’s why the Oriental room must be locked always so no one could touch or break the plate.”

After she ordered Jeno to lock the mentioned room, alongside the Foreign Art Exhibit Room which he checked out for his class, she led him to the best view of the entire museum. Center of the second floor, where stairs were on both sides. Jeno marveled at the vivacious atmosphere, witnessing actual art living, breathing, and enjoying themselves.

“Unreal, right?” She leaned in the railing, scanning through the chatty paintings.

Jeno also leaned down, deep in thought and wonder. “Absolutely, Athena. How come no one knows about this? Art coming to life? It’ll invite more students to the museum.”

“That goes against a golden rule as a night guard in this museum.” She replied bluntly. “The life that goes on inside this museum at night must remain a secret to the public.”

Jeno predicted this kind of response, having watched too many films where anything supernatural mustn’t be revealed. Although he liked the advantage of knowing something this powerful, he’d never abuse it.

Athena’s intellect was beyond the world, seamlessly reading Jeno’s expression and what he was thinking. He had good intentions even if he’s a bit mischievous. She needed to keep a keen eye on him, but for now, he needed to explore on his own.

“Anyways, Sanghoon still left out some other details. So if you have any questions, I’ll be at my exhibit trying to shut my father and my uncle up again.”

“Can you not use any weapons to do so?”

“Can’t make any promises, Jeno.” She slyly cracked her knuckles and neck as if she was fighting another battle.

Jeno was silently left with himself, finally browsing through Sanghoon’s guide while seated in one of the museum benches.

It consisted of 25 rules, wherein the first two rules consisted of locking up. One, for the doors and gates of the museum, so no art piece could escape. If they do, they will turn into dust when the sun is out according to Athena. Two, locking the Oriental and Foreign Art Rooms, which was already done.

Rule #5: Let Mochi the puppy from the lobby tag along with you; feed him treats if you have any.

On cue, the little guy barked from the corridor and raced to his side. Jeno carried him, babying him for a little and letting him lick his face a few times before putting him back down. He’s surely going to the pet store first thing in the morning with the museum allowance the director gave him.

Since he was on the second floor, he read and followed the rules that fit in before returning downstairs. On the other side of the floor were the wax figures exhibitions: one for prominent men in history while the other for prominent women. Well, more people to get acquainted with.

It’s the exchange of gasps and profanities he received when he chose the latter room. Seeing their faces, these were women he’s learned in school and online. Now in the (fake) flesh. Except for one girl he’s never heard of, unbothered in her corner sketching her life away in a sketchpad. But before he could check who she was, a suggestive touch on his arm distracted him.

“My, oh my, Hera wasn’t lying when she said that the new night guard was a fine specimen.” By her dark blue eyeshadow and eyeliner with the snake-like crown, Cleopatra studied him like he was one of the most renowned art pieces. Even patting his chest, abdomen, and arms with both her hand, Jeno caught a suggestive glint in her eyes and a smirk across her red lips.

Rule #13: Reject Cleopatra’s seductive advances at all costs.

“Goodness, Cleopatra. It’s only his first night, and you’re scaring him.” With her accent, round eyes, and a chic formal outfit, she carried a posh aura while unhesitatingly scolding the Queen of the Nile.

“Come on now, Diana. He’s stunning, who wouldn’t go after him?” If no one knew her, you’re not reading up on your world history. She’s said to have been a lovely and intelligent woman, gone so soon. Jeno definitely understood why after she detached Cleopatra’s raging hands off him.

Rule #14: Treat Princess Diana and Hera like your own parent.

“Your highness.” Jeno nodded at her out of respect, only making her chuckle uncontrollably.

“No need to address me like that, love. Now, come here.” She widened her arms for Jeno, hugging him amiably. He sensed her motherly warmth, accepting such a gesture. “You remind me so much of my youngest son, Harry. Welcome to the night shift of the museum, love.”

Similar to the Greek mythology exhibit, he introduced himself and responded to any questions that the women wax figures may have. Good for him, they weren’t crossing any borders and kept him at ease.

“A student like you working at night to pay rent?” Katherine Johnson, an African-American NASA mathematician whose calculations led to the success of a lot of famous spaceflights, cannot believe her ears. Students must only focus on school, nothing else. “What about your studies, boy?”

Rule #15: Engage in academic discussions with Katherine Johnson whenever you can.

“Most of my classes are in the afternoon, Miss Katherine. So I’ll sleep in the entire morning later and study during my breaks.”

“Mr. Jeno, what do you like to do outside of work?” Anne Frank, a German-Dutch teenager whose revolutionary diary that documented her life in hiding from the Nazis gained popularity worldwide after publication dreamily asked from her section of the exhibit. Her life was robbed of greatness merely because of her religion and war.

Rule #16: Bring delicious food or gifts to Anne Frank.

“Well, I like to bike with my friends, exercise, and draw whatever comes into mind!”

Everyone he’s met so far acquired pleasure in knowing about who he was and his passion for architecture, ridding the “freaking out” phase Athena assumed he had. Yet not everyone in this exhibit bothered to give him a shot.

Jeno’s attention from Anne talking about her crush towards Peter van Daan, a teenage boy who lived with her, switched to the section beside her, where an unacquainted figure was zealously sketching as if something was due to the following day. It reflected how he’d look when he’s cramming one of his plates due to first thing in the morning. While he properly excused himself, he quietly gazed at the way this woman scrunched her eyebrows when she erased something then drew it again. She was someone he’s never seen or heard before, reading the information plate in front of him about her.

 (Y/N) (Y/L/N), Explorer and Author. (1854-1900)

 Wealthy women in the Victorian Era only served one purpose in society: marry a man from a prestigious family, have his children and join whatever interests they have. However, for (Y/N), she wasn’t going to conform to those standards.

Born into the affluent house of (Y/L/N), she was the youngest of 8 children. She was said to be the kindest and sweetest sibling out of everyone, not capable of hurting anyone or anything. She said it herself that she can’t throw away a dying flower because it’s too painful. While 5 of her older brothers were sent to school, she stayed at home with her 2 older sisters Cecilia and Amelia where she learned how to play the piano and take voice lessons from impressive teachers. Due to the huge age gaps between them (12 and 8 respectively), she never felt close with them. She was only closest to the 6th and 7th siblings, her twin brothers Benjamin and Liam whom she only had a 2-year gap. She was also best friends with one of the scullery maids her age, Lily, because she found her amusing that than the boring rich girls her mother forced to interact with.

The moment it bothered her that she wanted to live a more meaningful life was when Amelia got married. She was 12 years old at the time, and it left her as the last unwed daughter in the family. Badly did she want to revolt, which she gradually did. Instead of practicing piano, she’d sneak in to read every book in her father’s office. She secretly studied the notes of her older brothers from school and even dressed as a boy numerously thanks to Benjamin and Liam to join their classes or field trips.

This was her routine up until the age of 18 when she stomped her foot down and expressed to her parents that she wasn’t going to let Victorian society dictate her. The night before her parents were bound to send her to her great aunt’s home down South to sort her out, she successfully snuck out her house thanks to Lily, Benjamin, and Liam. It’s another good thing that she saved a lot of money for that moment.

Off she went across Europe first, then sailed to America and even parts of Asia. Initially under the name Lilibe, coined from picking the first two letters of her brothers and best friend, she documented her days and nights through her journals and sketches. Over time, she sent them to her brothers for publication. It started the franchise, “The Adventures of the Young and Free Lilibe”. There are 10 books under it.

She learned French, Spanish, Mandarin, Japanese, and Korean by herself as she made friends from those places. It was rare of someone like her to be fluent in Oriental languages, surprising locals every time she spoke to them. She was the only explorer to vividly describe life in different Asian lands in English, talking about their history and culture. With her accurate drawings of diverse citizens and their daily lives, it educated a lot of those living back home in Europe about them rather than speaking lowly of them.

In Seoul did she stayed the longest until her death from pneumonia at the young age of 46.

In her posthumous work, Finding Me, did she reveal her real identity, dedicating it to her parents whom she apologized and expressed her love for them despite everything that occurred between them. She talked about the last years of her life in Seoul, how locals were so nice and inviting to her, and how she adopted kids instead of having her own through the years.

“It’s not because I never found love in men. It’s more like I found love in doing things I’m passionate about. Traveling, learning new cultures, it outweighed the human need of romance.”

Due to her thrill in taking risks and embarking on wondrous adventures, it brought inspiration to a lot of young girls pressured to marry at that time to pursue what they really want.

 A remarkable background you had, Jeno contemplated. How come no one discussed her in his classes?

You kept brushing the bangs of your hair back as it fell repeatedly. But you got irritated instantly because it sabotaged your drive, you brought out a hairpin from her desk and attached it on both sides. But when you shifted your angle of focus, the corner of your eye locked with Jeno’s attentive gaze.

He didn’t flinch, even he should’ve. He wasn’t one to linger his look on anyone’s physical appearances, but your story and the passion on your face as you sketched mesmerized him. He was charmed, to say the least.

“Uhm, hello there?” You broke the silence due to your uneasiness about it. What’s his deal?

Jeno bowed, reintroducing himself to you. As soon as his presence settled in the room when Cleopatra attempted to hit on him, you could’ve cared less. Though this man was a first for you, a first in a long time as all guards would feel intimidated by you during the first night. Even your sharp tongue didn’t faze him. “Staring is rude, sir. Didn’t your mother teach you manners?”

“She did,” He wandered through the exterior of your section, by the fence that separated you and him. Not breaking eye contact, his eyes turned into moon crescents as he smirked with trouble. “Though she also told me to appreciate the art too.”

Snorts noisily exhaled from Cleopatra, who took the center section of the exhibit, succeeded by Princess Diana’s whispered gasps and Katherine’s side-eyeing Anne beside her while she taught her math. That was an odd way a guard conversed with you, but Jeno was merely doing what the rules stated. Partly, he was impressed with his cheesy pick-up line, partly embarrassed because he’s never spoken like this to anyone.

Rule #17: Act playfully around (Y/N) (Y/L/N) to break the tension; she’s a harsh one.

There was irony between the information he read about your life versus the wax model. Even when you faced sexism and ran away according to your history, never were you impolite to anyone in your life. You couldn’t even kill a lurking fly when it roams around your food! It showed Jeno a possibility that as much as you’re just a wax version of someone famous in the past, maybe the external environment around you had a heavy influence too.

“You fool!” His confidence exasperated you, urging you to persistently throw balls of paper with your failed sketches at him. No one dared to talk to you like that, most especially a night guard. “Take that for your comment!”

If you thought he’d scram away and act repentant, you were proven wrong. His reflexes were parallel to a spider, capturing every single paper ball without fail. Up and down his body went, one arm held on to them and no more were left on your part. Never a single defeat during the first meeting in years, but that seemed to alter now.

“Give up already, Ms. (Y/L/N)?” Jeno remarked vibrantly as he discarded your mess in the trash bin behind him. If he managed to get everyone to like him tonight, he wanted to make sure to have you onboard too.

Whatever agenda he had, you weren’t up for it. You’d treat him the same way you usually treated Sanghoon for the past 20 something years: cold and ignorant. From your stool, you left your comfortable position to come face to face with this man. He better be grateful for that barrier in between you, or else you would’ve caused mayhem.

“Never in your wildest dreams, Mr. Lee.” Your mouth gave a half-smile, clenching on the bars to liberate your annoyance. Before you could fend back, that’s when Princess Diana intervened between your heated dialogue.

“Oh heavens, children!” She stood by the barrier, mostly to protect the newbie Jeno with her body. “(Y/N), he just wanted to know you. Must you be so cross?”

This Princess Diana embodied all the traits the real one had: soft-spoken, intelligent, and protective. She’s gotten so used to your gradual temper, staying on standby whenever anyone tried to mess with you. Even if it was harmless, you could get so mean!

“Diana, he was mocking me! Saying such a sleazy phrase as if to amuse me, ha! Not a chance, I hate people like that.”

“Not us women though; you just despise men in general.”

“And you’re absolutely right!” With a smug smile, you greedily rejoiced. “Anyways, escort this disgrace out. I’m not in the mood to get angry when I have a lot of inspiration on mind right now.”

While you resumed your sketching to let go of that extra steam, Jeno was left with Diana who apologized on your behalf. Your pride was too high to do that, and as the motherly figure among them, she always took care of things in your exhibit.

“I’m so sorry for that, Jeno. She’s not really like this, but I know how much you tried your best. It was quite a fresh spectacle honestly.”

Whatever was responsible for your abrasiveness, Jeno yearned to know. He couldn’t understand who you were yet even knowing your life story. All he wanted was to get along with everyone. It was the key to successfully maintain his job for the next 6 months.

“How can I make her come around then?”

A demanding question that no one had a solid answer to. Diana recalled how much Sanghoon didn’t let your dislike for him get to him, maintaining a respectful boundary in between each other after his past attempts. Though with Jeno, observing how he riled you up and your focus entirely on him, she hasn’t seen anything like it since the 80s.

There was something in Jeno that may just get you to warm up and return to your kind nature.

“Aside from acting playful, as Sanghoon recommended, I can think of two ways, love.” By the doors of her exhibit, where Jeno was already waltzing the corridor to visit other rooms, she suggested smartly. “One, argue back to her opinions. She hates whenever anyone tries to get her way, but boy, you’re just as wise as her. No one was brave enough to peeve on her until you came.”

“How about the second way?”

“Do your research, love. Aside from libraries, you have those small technology devices that allow you to search up anything.” She tousled Jeno’s brown locks as if it were her actual son’s. Some habits just don’t die when you do.

“Brush up on your history, Jeno. Not only will it help you with (Y/N), but it’ll serve purposefully with the other art pieces here.”

Boy, he was ready to crash in his bed for a few hours after all those interactions. His introverted nature required to be revitalized.

Towards the last hours of his shift, the art pieces who’ve strolled in the first floor lessened his plate by not leaving any major clutter behind. As if she listened to him, Athena didn’t break any lightbulbs too.

His main highlight would be meeting the men of the historical male section, who flaunted a more humorous ambiance. Freddie Mercury from Queen insisted he drink a glass of his wine and to bring more wine next time, which he denied since it would against Sanghoon’s rules. King Sejong the Great and Martin Luther King Jr. argued back and forth over the most random things (pineapple on pizza specifically), while Steve Jobs mediated whenever one crossed the line. Meanwhile, William Shakespeare was too preoccupied in his writing and speaking to himself about his books, wondering how to improve them.

During one of his breaks today, he multitasked drawing a new plate with his research on every art piece to know them better. He started with the exhibit of sculptures of the Greek gods and goddesses, which were Zeus, Hera, Hades, Athena, Hermes, Aphrodite, Poseidon, Artemis, Dionysus, and Circe. They weren’t the complete roster because the rest were in other museums across the globe, as said by Athena before sunrise. The majority of them he knew what they were in charge of, but the rest were foggy to his knowledge. Typing away and jotting notes down, he started downloading his favorite jazz songs too.

Rule # 4: Play jazz music to the paintings on the first floor so they can relax and dance within their frames.

Circe is a minor goddess, the daughter of the sun god Helios. She’s recognized for her versatility in incantations and herbs, capable of transforming people into animals. From Jeno’s perspective, she’s mostly within her space with her journals and magic wand, trying new spells or combinations of herbs. For the latter, he had to keep a closer eye on.

Rule #9: Don’t let Circe, god of potions, into the Oriental Room to get plants and herbs.

He discovered that Dionysus is the god of wine, happiness, and theatre. That’s why every god in the exhibit had full wine glasses during their gathering. It also added up why Freddie Mercury always comes to him when his bottles run empty, though he mustn’t go overboard.

Rule #18: Make sure Freddie Mercury doesn’t get too drunk from the wine of Dionysus; he might make numerous scenes if he does.

After his lone studying session, he took a short trip to the pet and convenience stores to buy food. He got a dumbfounded look from Jaemin back in the dorm room, who was studying for one of his quizzes in Biology in a couple of hours.

“Woah what’s with this stash? Is it for yourself or something?”

“The museum surprisingly has a lot of tasks needed to be done at night. And no, not from my wallet but the allowance they gave me before you get a heart attack.” Jeno plopped on his solo bed, covering his face with a pillow.

“Thank God.” A relaxed sigh escaped Jaemin’s lips, taking back his balled-up fists meant for his roommate. “I think I would’ve stormed that boring museum if they made your broke ass spend a cent.”

“Boring?” Jeno removed the cushion hastily, eyeing his busy and coffee-high roommate. The scent of black coffee from his mug spread in the room, assuming that this upcoming test was testing his roommate’s patience again.

Not even trying to look at Jeno while reviewing his handwritten notes, Jaemin continued giving his opinion. “Museum culture is dead, Jeno. Not everyone has the time to roam around one, plus people can always look up the artifacts online these days.”

People were entitled to their own opinions on numerous things, though Jeno begged to differ with his roommate’s. Especially after witnessing the magic of the night shift, you shouldn’t merely judge a book by its cover. In this case, you shouldn’t judge an artwork or art piece merely on its history and legacy.

Maybe because his roommate was in the science department, he thought this way. A lot of art students regularly visit the museum both for fun and for their classes, and Jeno was one of them. Though he was too sleepy to explain his side, he let it slide for now and snoozed throughout the late afternoon.

An hour before the start of his shift, Jeno promenaded the emptying museum to inspect anything else he might’ve missed out on from last night. There were two areas according to his rotation, both in the first floor.

One was the Diorama Room. Divided into 4 sections, highlighting some of the well-known ancient civilizations in world history. Ancient Egypt and Ancient China to your left, Ancient Rome and Ancient Maya to your right. They acted as if they were the actual people during those times, giving Jeno a laugh when they cracked jokes in between. Such tiny figures, yet the rule for them said otherwise.

Rule # 7: The small figurines in the Diorama Room are feisty, so make sure they don’t fight with one another again.

The remaining room left was the Theater Room. He’s never been here, though his art friends have for film festivals held by the university.

The interior of it was set to look like an actual cinema place you’d see in a mall. There was a mini lobby with a few posters of iconic films over the years. Singin’ in the Rain, Back to the Future, Titanic, those were some framed and hung on the wall. There were two other doors there: one leading to the chairs and the other where the movie projector was. The latter room was pretty riveting, wherein you can choose to watch old short films through an 88mm film projector or switch to a cd player for the newer releases.

Back to those posters, they weren’t an exception to the magic and a simple rule was left for Jeno to do.

Rule # 10: Chatter with the movie posters in the lobby of the Theater Room; they love meeting new faces.

Since there wasn’t anyone checking out the Art Rooms on the second floor, he closed them. Though as he was about to lock the Oriental Room, the ravishing plants around the royal plant appealed his interest. Said to hold magical properties from his research, Jeno was reminded of another rule to keep in mind for later.

Rule # 3: The fake flowers in the Oriental Room come to life too at night, so when no one is lurking, water it diligently.

Instead of lounging at Sanghoon’s office first, he brought his important items to the front desk of the lobby and continued sketching his plate. He wanted to watch the art come back alive with his two eyes. Usually, he’d have coffee when he does his work, but due to another crucial rule in the guide, he’d rather not take the risk.

Rule # 6: The lobby room can get rowdy, so keep any drinks away from important items.

On the dot, the cries and yawns from the art pieces around him reverberated. Closing his sketchpad, his night guard mode was on. Connecting his laptop on the aux cord of the museum speakers, he tapped play on his playlist of jazz music that’ll last for the entire shift duration. As the first notes flooded the entire vicinity, sounds of joy left the lips of each painting. Some were humming, dancing, and even singing along.

“You can never go wrong with Frank Sinatra!”

“This Jeno lad really did the heavens’ work quick!”

Having the sense of accomplishment on his sleeve, the small barks of his fluffy pal reached closer to him. As he kneeled to find him, he was only taken by surprise as Mochi excitedly jumped on him. Tumbling over, Jeno chuckled innocently as Mochi licked his face numerously. This puppy was friendly, easily liking everyone at first sight. He wasn’t as choosy like Daegal, the puppy of his friend Chenle studying Business Management.

Once he composed himself and cradling the dog like his own, he fed him a dog treat from the desk.

“Good boy, Mochi!” He rubbed his fur while the puppy happily munched on it, ready to fulfill more of his duties.

He skipped the Greek mythology exhibit since Athena was doing a good job not letting anyone go overboard with their powers, though he’ll check in again in a few hours. He met the posters of the theater room, who were celebrities he grew up watching on tv. Sanghoon was right; they were the kinder group in the entire museum because they were more laidback.

On to the second floor, all the female wax figures lounged by the male section due to another lecture from Shakespeare. Although the guide informed him that most of the time it could get boring, this lecture was more stimulating. On his platform, he elaborated with conviction the lines of one of his famous books, Romeo and Juliet. A must-read book back in his high school days, there’s no way Jeno could’ve missed that out.

From the looks of it, Jeno perceived that Shakespeare was performing spoken word poetry due to him reading only Romeo’s lines while Cleopatra read Juliet’s beside him. This kind of show was one of the sources of entertainment to these figures, so Jeno leaned by the side of the door to listen. After all, the famous author of it was a few feet away. Cleopatra channeled such a naïve character to her ability, absentmindedly saying as she clutched her chest.

“O Romeo, Romeo! wherefore art thou Romeo? Deny thy father and refuse thy name; Or, if thou wilt not, be but sworn my love, And I'll no longer be a Capulet.”

“Shall I hear more, or shall I speak at this?”

“'Tis but thy name that is my enemy; Thou art thyself, though not a Montague. What's Montague? it is nor hand, nor foot, nor arm, nor face, nor any other part belonging to a man. O, be some other name! What's in a name? That which we call a rose-”

The flow of an engaged Cleopatra was abrupted by the loud yell from Shakespeare in front, specifically to an amused Jeno. “Jeno, my boy! Welcome back!”

Such an announcement diverted everyone’s attention to the back, some running to Jeno to give their respective greetings. It’s rare for everyone to feel at ease with a new guard, taking them weeks to approach them due to the intimidation. Though Jeno’s bright presence felt welcoming, so they accepted it. Perhaps it’s because of his youth, it reminded them of theirs too.

Shakespeare highly requested (or forced) Jeno to take his part as Romeo, intrigued to watch someone younger read his lines. Since most of the male wax figures were aged, it never satisfied Shakespeare so he jumped on this opportunity as quickly as he could. With the roaring cheers from the other figures, Jeno might as well give it a try. It wasn’t like his friends were here to clown him like they usually would if he did something humiliating.

Jeno shockingly liked this activity as he wasn’t much of a performer on stage, but someone who does the behind-the-scenes of it. He realized as he read the lines from the book Shakespeare asked him to follow along with why people held university-wide spoken word shows a few times per semester. He was no actor, but it’s delightful to have tried it at least once in his life.

“O, wilt thou leave me so unsatisfied?” As if the edge of the platform was the balcony of Juliet (or Cleopatra rather), he knelt as he ardently spoke his lines. He’s emphasizing this rush of uncontrollable desire for her, rambling whatever he would do to get the girl.

“What satisfaction canst thou have tonight?” Cleopatra questioned from her chair, inching closer to the young boy. Even outside character will she attempt to charm Jeno, but Jeno was quick to catch it and kept his distance.

“The exchange of thy love's faithful vow for mine.”

“I gave thee mine before thou didst request it, and yet I would it were to give again.”

“Wouldst thou withdraw it? For what purpose, love?”

“But to be frank, and give it thee again. And yet I wish but for the thing I have. My bounty is as boundless as the sea, my love as deep. The more I give to thee, the more I have, for both are infinite.”

Everyone was condensed by their top-notch acting, as if this was the actual play unfolding before them. Jeno wasn’t so sure how he got himself in character without preparation, yet he felt what his character felt. He comprehended the material a lot better now than when he was still in high school.

However, there was always that one killjoy to ruin the heartfelt mood.

“How dumb is it to say that you’re in love after the first glance?” You opposed, putting the spotlight on you. This book was said to be a classic in literature, but as you matured physically and mentally, you could no longer agree with it. “Isn’t love the same thing that killed Romeo and Juliet in the end?”

Remembering what Princess Diana told him, he wasn’t going to let this pass. He wanted to give a piece of his mind too, caring less if the show must be paused. “Love is an emotion we don’t ask to feel. It’ll come to us when we least expect it, even when the timing of it can be crucial.”

“Of all the people Juliet could’ve gone for, it just had to be the enemy.” In all the years you’ve been brought to life, no one dared to test your opinions because they were aware of your intelligence, from the streets to the books. When someone bark, you’d bite back. Hard. “With all due respect, I love your works, Shakespeare. Yet the fate you’ve given these two at a young age was grave, could’ve you given them a better outcome or another character to love instead?”

“Giving them extra characters to love won’t address the horrific life fact that love can be dangerous. Regardless of what status you’re in, you can’t stop the attraction towards someone. The heart wants what it wants.” Jeno pressed his hand to his chest, pumping it a bit. Unknown to you and him, the audience found more entertainment in your argument. Anne, who was munching on the popcorn Jeno gave her earlier, passed the snack to Katherine who just couldn’t stop watching.

If this man wanted a challenge, you’re all ears. Who was he to compete with you? Was he not intelligent to know who you are?

“So are you insinuating that we just go with the flow? Be a slave to our emotions too and let them dictate our next motives?”

“Slave is such a strong word to use, (Y/N). But it’s not like we can’t choose who want to love because we actually can. In this case, Romeo chose Juliet and vice versa.”

“But what happens if the person you choose doesn’t choose you in return?”

“At least you tried your best, right? It’ll hurt like hell though, but it won’t last forever.” From his kneeling position, Jeno strutted his way with confidence. Trying not to let it mess with you, your extreme stare at him as if they’ll shoot lasers. Inches away from you, Jeno declared. “Love always has risks, that’s a given. Romeo and Juliet still tried and followed their hearts despite the downfall. But it was a needed downfall to get the message across.”

“No one would be that foolish to risk their lives for love though, right? Life is so precious, why would they do such a thing?”

“Even if they knew what their lives were without each other, they still preferred living a life where they were both in the picture. Therefore, they tried all they could that time because the regret of not doing anything at all carries a heavier burden.”

Whenever anyone argued with you, their debating points they spat back would further piss you off because most of the time, it never made sense. Back when this rude man told you to go home and be a wife in your earlier years of exploring, you civilly told him to fuck off, kicking his balls because he cornered you in an alley. For the first time, a man who tried to challenge you actually made sense. Was it because he lived in a modern time, where minds were more open? Because of the amount of sexism you faced in the past, you’ve turned a blind eye to the current period.

But your high pride maintained, not submitting into anything he said. “I still think it’s stupid to risk your life for love. There’s no such thing as having only one true love anyways, and you have to be alive to see it.”

“Fair point, but again, the feeling of regret and carrying it your entire life doesn’t fade easily. It’ll make you reflect on the what-ifs, and it’s heart-wrenching.” Jeno digressed, walking around you in circles. He’s intentionally trying to drive you mad, but he could care less. He wanted someone to put you in your place and open your mindset. “The question stands: would you rather try and go for it even knowing its risks or regret not even trying for the rest of your existence? Quite ironic for me to ask you that, don’t you think?”

Past the information board, Jeno researched more of your life history online. Your whole life was grounded on risks, from breaking the standards of your society, leaving your family and home country, to fending yourself from disrespectful men. Rather than living the original life expected from you, you chose not to because it didn’t make you happy. Such a risktaker he knew you are, but with the topic of love, he wondered why you were on a fence with it. Though some records stated you’ve had rendezvouses with a few men in your journeys, love was never in the equation. The single life was what you chose and you were more than satisfied, plus your adopted kids filled that supposed void anyways.

This man may have studied your history, but so much he still doesn’t know. Information that never made the books because you chose not to write or tell anyone about it. Aside from the discomfort growing in your chest, everyone else felt the awkward tension when you were lost for words.

Never been defeated in an argument, until tonight. Your mind lost its drive and willpower.

“Touché, Lee Jeno.” Indeed, his name you’re acquainted with. Numerously passed around in your exhibit, mostly from the lips of Cleopatra, who’d fantasize all the graphic things she would do to him. Too much information, least of your interest. “Please excuse me. I’d like to work on my sketches to ease my mind.”

As you quietly exited the room, an all too familiar sculpture leaned against the railings overseeing one side of the museum. Just like you, she hated accepting defeat or compromises. She always rooted for you to win. With a faint chuckle, “Facing a loss for the first time, I see.”

“Don’t even lecture me about it, Athena. I’m still fired up, and I need to relax.”

“Jeno is a different breed, isn’t he?” She stuck to your side, strolling wherever your feet led you.

“Different as in he’s a man? Yes. What else is there to it?”

“Men these days aren’t as trashy as those back in the day though. Shouldn’t you give him a chance?”

“Last time I did, it destroyed my heart. I’m not allowing myself to let men in even as a friend, Athena.”

She knew exactly what you were referring to, not touching on it further. No way will you let heartbreak or disappointment from men bother you. Even Sanghoon’s sweet company took a while to tolerate. You really needed to sketch this out on your pad right now, excusing yourself from Athena’s presence. Isolation wasn’t new to you; it’s what’s protecting your entire being. Immortal as you are, you had to recover from the past pain so the next decades won’t feel as brash.

You hoped to return to your old self when you were a fresh new figure in the 70s. So naïve, only proud of your accomplishments, and purely happy.

While Jeno continued to finish his scene in respect to Shakespeare, he received a standing ovation for his mini-show. Cleopatra didn’t expect such talent from him, growing fonder of the younger male. Whether she seduces him or not, he was never afraid to try new things and she liked that about him.

“Bravo, love!” Princess Diana praised, clapping at him.

Although Jeno appreciated all this positive attention, his thoughts bounced back to your and your stance on love. The debate earlier was just out of being playful, interested to hear your opinions. Though, he’s worried that he might’ve offended you. It may have been time to finally witness something like that, but then again, he was sure he touched something personal to you. No matter how you tried to fight it off, your eyes can’t lie. Staring down at him, there was pain beneath it. Your eyebrows scrunched to the center, thinking deeply yet remained utterly speechless.

A win he didn’t feel good about.

“It’s time she encountered something new in the years she’s been here. Give her some space tonight, then try again to reach out to her. Kindly this time; I’m not in the mood for another brawl that could end up like the Greek gods’ past fights downstairs.”

These clever words shared by Katherine loitered his mind for the rest of the night, eventually going back to finishing his current plate since everyone was behaving well. As great it is to get the approval of the majority, he tried brainstorming ways to make you like him too.

He understood the whole “men are trash” concept in today’s modern society, but if he could prove it wrong to at least one person, it would be you. Whatever is holding you back, he only hoped that you’d let it go. Questionably unsure as to why he was so persevering, he concluded that it was so he could perform his job better as the night guard. Set higher standards than Sanghoon even.

Nothing more, nothing less.

Weeks passed, and his attempts continued to be unsuccessful.

The capability for you to ignore his efforts remained strong, whether he was pestering you over small things or debating with you again about anything. Life, books, morals, the two of you always head butt each other. Anything good he did, you searched for a flaw in it. Whatever acts he’s tried and continued trying, not one flinch from you ever.

Even if that’s his state with you, his job no longer felt stressful nor strenuous. He’d try to sleep more on days he was off-duty. Although the fatigue of staying beyond his usual sleeping time was inevitable, he compromised to take a nap lasting an hour or two when the art pieces weren’t acting frisky.

Plus, there have been multiple times they adapted to any alterations so his physical well-being wouldn’t fall sick. Per order of Princess Diana and Hera, who by instinct became his motherly figures here, only wanting what’s best for the kids.

He became accustomed to everything that went on at night, discovering things on his own without Sanghoon’s guide. Anne talked about how much she missed biking in her neighborhood, so one night, Jeno snuck his bike inside and let her use it around the first floor. With proper monitoring so none of the paintings would be unbothered or pieces wouldn’t tumble.

Hermes the messenger god was fluent in every language possible, so every so often, Jeno would freely speak to him in Korean because sometimes he felt he could explode by the amount of English he used every night. Bilingual things, you know. He knew you were multilingual too, but for obvious reasons, he couldn’t converse with you.

Because Jeno was heavily favored, that should’ve been enough to push through his night shifts before the end of the semester. In addition to that, the hourly rate was above the average of whatever Jaemin or Renjun was earning. For the past 2 months, Jeno paid upfront first, even paying back all his debts. It almost made Renjun want to switch jobs with him.

“Trust me, Renjun. You don’t want it, being the lowkey scaredy cat you are.”

Work no longer felt like work, and that’s what everyone aspired to feel. Nevertheless, he tended to worry over you mid-shift, glancing at you from his side view. Sketching, reading, and writing were your default actions. No matter how many times he said to himself not to let your dislike for him affect him, it’d always backfire.

Why were you so cold?

What made you lose your fire from all the research he did about your lively personality?

When morning arrived and he gathered his stuff, you’d be the last thing he’ll check on. Frozen in your standing pose, smiling as you held a book and a pencil, he detected how fake it was. Bystanders would only assume your happiness was from your achievements, though Jeno’s gut firmly pried that something grand overpowered that happiness. And definitely, not in a good way.

Out of all the art pieces, he investigated on you the most. Skimming through every material in the library, endless searching on the net, even asking professors from the History department thanks to Renjun, he did whatever he could. People may already think he was obsessed with who you are, but only little did they know.

Another plate was done and submitted, and he promised himself to look you up one last time before surrendering. For someone who’s rarely given up on a challenge, this one was really out of his control. Maybe he should follow Sanghoon’s footsteps now.

You lived centuries before him, and there’s limited material of you left. Rather than learning of your adventures again, he dug through what things you liked over your life. Maybe by giving one of them, it’ll lessen the tension from a 100 to 99. Maybe you preferred gifts over words, he’ll never know until he tried.

Boom.

According to one of your journal entries, there’s a fond liking you’ve acquired for lavender roses from Benjamin and Liam when they visited you in Paris in secret because of how much you missed them. It went both ways, praying your family ties could be recovered.

It’s a good thing he needed to refill his stock of items for the art pieces so he could pass by the flower store a few blocks away from his dorm. That night, without further words, he graciously offered you a fresh lavender rose in between your new sketching session.

“I may not know exactly why you’re spiritless around me, but with this rose, I hope we could work something out.”

Your frigid face of disdain, keeping your chin high and squinting your eyes with judgment, began to crumble down.  Of all things as a peace offering, he gave you that? Then again, it’s not like he knew that an item you liked so much became something you’ve grown to hate and why so. No history books could teach him that.

Vulnerability was a normal thing, yet feared by many. Once one uncovered your weak spot, they could harm you. You still couldn’t trust Jeno fully, not willing to show your helplessness nor were you ever going to tell him. Hidden from his knowledge, everyone else including Sanghoon were familiarized as to why this kind of flower tormented you.

You sprinted like thunder out the exhibit room to wherever it’s private to control your senses. You may not have a physical heart, but your emotions were just as actual as a human’s. You needed to regulate your panting breath. In the past decades, you’ve not shed a singular tear but the cycle broke when they streamed out your miserable eyes like a flowing river. Quiet sobs, an empty corner near the fire exit was where your wobbly legs faltered, the painful memories of the past replayed in your head. Once beautiful, but now an agonizing reminder of what could’ve been.

Katherine, Cleopatra, and Anne were swift on their feet to hunt you down, anxious of what you may do next. Seeing or the mention of these flowers still affected you despairingly. Sanghoon must’ve forgotten to write them down, or perhaps he didn’t know either about this fact during all the years he’s worked there.

It’s one of the biggest secrets of his museum. By the clueless face Jeno had with his eyebrows raised, mouth, and small eyes slightly open, he repeatedly asked what he did wrong and adding that he never meant to harm you. Indeed, they knew that yet what occurred involved a secret in the list of museum secrets. Confidential only between art pieces according to Athena, none of the male wax figures spoke a word, only pitying the boy.

“I wasn’t here yet that time, but they said that it was once beautiful, but now it’s a rough period.” With hesitation, Princess Diana chose to reveal it to rid Jeno’s misery. She didn’t mind having to argue about it with Athena later on, as this may further affect the two of you later on.

“A long time ago in the early ‘80s, there was a night guard around your age named Junmyeon. Also, a college student, trying to make ends meet. He did it for 3 years until he graduated. Though within his stay, not only was he such a delight to everyone, he broke a golden rule in the guide. I believe you do know the guide much more now, Jeno?”

“Yes, I do, Princess Diana. Memorized it even, but which one specifically?” Jeno’s desperate eyes pleaded, only hoping for the best and to fix what he messed up.

“You can form friendships with the art pieces, but nothing more.” Princess Diana replied bitterly. “Junmyeon was an aspiring painter, a different path from his business-oriented family. He was seen as the black sheep. She resonated with him, sharing the burden and lifting it by doing whatever fun they could in the museum. In time, they both fell in love with each other; they were each other’s first loves.”

“Why must something beautiful like love be broken? It’s not like you can control it. That golden rule makes no sense.”

“It does, unfortunately. Wax figures like me cannot age, while humans like you can. None of them could accept the reality, always pushing it away. Until Junmyeon’s last week in university, he broke it off with her unexpectedly. From there, (Y/N) was heartbroken for decades. With heartbreak, giving the cold shoulder and bitterness followed. Then with the lavender rose you gave that she used to love became a flower that she associated with Junmyeon too because he gave her one almost every night for those past 3 years.”

Things finally added up, and the guilt in Jeno’s gut expanded. His major lightbulb moment was a major failure.

“Has Junmyeon ever returned to try and win her back?”

“Well, there was one time he did come back for an art exhibition for his paintings in the 2000s. I was already here, then he had a woman around his shoulder with an adolescent boy holding his hand. He roamed around our exhibit and kept gawking at (Y/N). We may be asleep, but we remember the conversations exchanged in the room. So, his son then asked him if he knew who she was.”

“What did he respond?” Jeno attentively listened, on the edge of such a hurtful tale.

“He knew her name, praising her for historical achievements. However, nothing as a former friend or lover. From what I predict, he ingested one of Circe’s potions.”

“But I thought Circe isn’t allowed to make potions for actual consumption. She’s not even allowed to enter the Oriental Art Room.” Jeno pointed out, overwhelmed at the puzzling past. Princess Diana was mindful that she had to stop spreading too much information, so she had to end her discussion with the lost boy.

“There are a lot of secrets about this museum, Jeno. Unfortunately, I cannot reveal to you to protect our peace.”

With due respect, Jeno quit his follow-up questions and concerns. The only thing he wished to do was mend his relationship with you. As vague as to where you even stood in the first place, he unintentionally crossed a line due to his selfish intention to befriend you.

“What can I do now, Princess Diana? You know I’d never push her buttons like that, even if I’m a whimsical person.”

“Oh, my boy.” Princess Diana soothed, holding both her hand on his sweaty palm and cupping his cheek. “For the meantime, give her space. No taunting for a while, and just observe her from a distance. Though do not fret the slightest; I’m sure she’ll be okay again.”

During that interval, you were hunched on the wall, bawling and weeping like the wound was brand new again. While Katherine and Anne stood by your side, on the lookout for anyone who’d be spying on you, Cleopatra knelt in front of you as your infinite tears gushed down.

“My dear,” She tried to wipe some of them while holding your hand. “It’s been years, and Jeno didn’t know a single thing. He didn’t mean to do it.”

“I don’t care, Cleopatra! He should’ve stopped trying to socialize with me because I won’t ever live down my experience with Junmyeon.”

“As if crying like this will bring Junmyeon back to your life,” Cleopatra exclaimed, holding in her temper. Acquainted with heartbreak, it’s awful that it changed you entirely, but you should’ve found a way to heal. Throughout your attitude change, it’s mostly you in pain, not those you inflict it to. “My dear, I love you a lot. But this Jeno boy is different, and you know it.”

“He’s still a nightguard, for Christ’s sake, Cleopatra.”

“You shouldn’t generalize that all night guards are bad just because of one encounter that occurred at the wrong time.” Brushing some strands stuck by your wet visage, she professed to you bluntly. “You’re never going to know how good Jeno is unless you slowly open up again, (Y/N). Not forcing you the slightest, but healing started once you’ve acknowledged the past and move on from it.”

“But I’m scared, Cleopatra.” You restlessly admitted, hunching even more against the wall. Your poor, metaphorical heart could only take so much. You barely expressed sorrow towards others as you always held a strong exterior, only letting it out alone. Not holding back anymore, Cleopatra brought you in for a hug. The last time she did that was the first night after Junmyeon left, calming your intensified emotions so you wouldn’t do anything dumb that night. No violence, just pure sorrow.

“My dear, it’s alright.” She whispered while stroking your back upwards. “But you’re a risktaker; that’s how people remember you. Now, you must challenge yourself to move on from things that didn’t work out. Because once you do, it’ll put your heart and mind at ease.”

“Do you think I’ll be okay again?”

“Yes, you will be, my dear. You are not alone, and never will be.”

Acting like the dutiful son he always was, Jeno distanced from you.

He still cracked jokes, chatted with the art pieces, and followed the rules, yet never did he utter anything to you. You’ve proudly anticipated it since day one, not wanting him up in your business or teasing you ever. But this time, it felt odd.

On nights he didn’t report, you’ve unconsciously wondered what he may have been up to. A job like this at his age was just as Sanghoon once said: nothing in the regular.

Was he with his friends?

Was he resting well?

From the moment you chose to let go of your limitations and old thoughts, it included your grudge against past guards. Asking for forgiveness to Sanghoon when he returns was on the top of your list, however, that’ll take a while to happen. In the start, you’re baffled as to why he no longer picked on you like every night he’s been present. Somehow, it became a habit you’ve gotten used to, having so many comebacks planned to fend yourself. But you didn’t want to concede to it, maintaining what was left of your pride since that breakdown.

While on the subject, you suspected if anyone told him anything that night because that also indicated the last time he reached out to you. By anything, it would be your unwritten past with Junmyeon. A part of yourself in the museum that you didn’t want to disperse like rapid-fire again. It would be the last thing you wanted Jeno to know.

To your misfortune, Princess Diana came clean due to your growing concern over it. Although your attitude changed and people got used to it, you could only blame yourself that you were responsible for Jeno’s change.

“All he wanted was to understand and enlighten us with his likable presence. Then with you, you were his challenge because of your high walls. Out of everyone, he tried to learn everything about you. From my observation, whenever he has a goal, he’s determined to achieve it.”

“But I’m trying to be better now, Diana. Why did he stop?”

“He may have determination, but he knows where the boundaries lie.” Princess Diana patted the side of your arm, giving you a half-grin. “It hurt him when he hurt you, even if it was accidental. So he opted to give you space; that way, you could catch a breather and he wouldn’t harm you anymore. It was what you wanted from the start anyways, right?”

A hard pill to swallow, though it was a fact. It’s just that now, you’re slowly willing to release yourself from the dark. It’s been decades, and more to come. Nothing can move on unless you do.

“Where is he, Princess Diana?”

Just as she predicted right on the edge, Diana completed the grin on her face and led you to the entrance of your exhibit. She may be younger than you, but you’re reverted in your twenties while she remained in her mid-thirties. Gaping the wide museum from the railing, starting from the painting exhibit in the lobby to across the other side of the museum, Diana spotted the black hair of the boy in the Foreign Art Room.

“Over there.”

Observing where her eyes focused, you caught a glimpse of a recognizable side profile. The owner’s eyes were completely taken by whatever he was drawing on the fold-up desk he brought out from the storage room. By the tedious action of his right hand going up and down, you’ve gotten so used to his part-time identity as the night guard to entirely dismiss his current status as a university student.

Architecture specifically as he first introduced himself to you. The same path your oldest brother, Christopher, worked in. The look of tenacity Jeno presented as his eyebrows continuously scrunched, his crescent orbs hastily spied his work for any unnecessary details and his veiny hands brushed his already messy hair, you were profoundly reminded of Christopher when he was designing his possible future house. You were 8 years old, and he was 22, who just got married. He explained how many floors it’ll have, what rooms to put and what extra furniture he’ll place to make it feel more at home.

Seeing how exceptional his art skills were, you started to sketch like him. With flowers first, it turned into bedrooms and sceneries of your neighborhood. You felt your shoulders rise in accomplishment when you were able to accurately draw people. As much as you credited Benjamin and Liam the most in your works, it’ll only be within yourself to know that you also held a soft spot for Christopher.

Excusing yourself to Princess Diana, you bravely yet quietly ventured into the Foreign Art Room. Hiding first from one of the cement columns, you resumed watching him sketch. Instead of a pencil, he used a black pen with a tip as thin as a pencil. Your assumptions would be it was for a class, basing it on him informing everybody earlier that he’ll be inactive for the remaining hours of his shift to focus on his midterm requirements. That must be difficult to balance, yet he still does everything expected from him. Maybe the second cup of iced coffee beside him stimulated his bones and mind, letting his imagination free.

Through the limited space, you tiptoed whilst holding the side of the column to make up his work. There were 2 and a half rectangular shapes stacked on top of each other, the third one he was still tracing. A sign encrypted with tiny written words you couldn’t decipher, the beauty and modernity of Jeno’s plate cannot go unappreciated.

“That’s absolutely beautiful.”

Sweet words you didn’t think would bounce back in the room, Jeno’s pace ceased whilst you hid again. Art pieces capable of walking weren’t allowed here, he locked the door even beforehand! Or he thought as he was rushing to get his work done because one of his terror professors moved up the deadline to tomorrow morning. Not even 25% finished, he petitioned for everyone’s cooperation just for tonight.

He used up his 2 days of not having the night shift for other projects, and not wanting to ruin his perfect attendance, he proceeded to show up.

The voices from the foreign paintings around him hushed for him out of respect. So possibly someone snuck in, his head looking around for intruders. But only did he quit it when he saw your blurry reflection leaning against the column. The glass windows slightly mirror back what it sees, without you knowing that.

Not to mention, the small bit of your lilac dress was left out. Of all people, it was you?

“Do my eyes deceive me or is Miss (Y/N) (Y/L/N) inside when she’s not allowed so?”

To break the killing tension, he tested the waves with an innocent taunt. Never did you reach out to him, so least to say he was entertained whilst keeping his distance.

Fixing your proud stance, you responded in a low baritone voice you used to persuade numerous men in her adventures. “Uhm no, I don’t know who she is.”

As intelligent as you were, Jeno was a few steps farther than you this time. Educated about the risky ways you’d get around and one of them was changing the pitch of your voice, he heartily laughed at your unsuccessful attempt.

“Okay don’t lie, (Y/N). I can see a trail of your dress and your cloak. Oh, your reflection too.”

Damn, you peeked a little to realize that he was correct. Hauling your dress back in to readjust your outfit, you pushed your hair back before appearing to him. Though when you did such, you didn’t suppose that he was practically beside you the entire time. Bumping into his towering stance of 5’10 while the sleeves of his dress shirt rolled up, your proud posture loosened up. He even discarded his blazer. A few more inches, he could’ve cornered you on the column if you didn’t take another step back.

Has he always been this tall or were you so used to your boots having high heels under? Oh wait, maybe because you wore flats this time because it’s making your toes sore. Your head bowed from struggling to maintain eye contact with him, your palms caressing your cheeks that suddenly heated up. Clearing your throat, you straightened your back again like nothing happened.

Jeno thought otherwise, shrugging his shoulders as he chuckled. He’s never seen you get shy, not that it was a bad thing either. The temptation to play around it more was there, but he was running out of time for his assignment.

“Come in. I’ll let you off the hook this time.” His arms opened up, allowing you access to such a wonderful exhibit. Paintings from different European periods, miniature versions of famous infrastructures inside glass containers, and replicas of Greek columns in the front entrance, no wonder it’s important to protect them all.

“Are you sure?” Watching him return to his spot, which was a bench in the center of the exhibit with a table in front, it didn’t process that you were gawking at his toned back. His broad shoulders and the evident muscles in his arms while he stretched, your eyes were speedy to look away when he tried to take a glance at you.

“I don’t think the paintings here and I mind.” Sitting down again, he tapped the vacant space beside him. “Feel free to watch me draw if you want to.”

Settling by his side, he recommenced where he left off. Now with a closer view of his piece, it did look like a building as you thought. He was sketching the remaining outline of the 3rd floor of this hypothetical place, continuously checking his ruler to monitor if the lines were consistent. Able to pick up on the words of the sign beside the building, you wowed with one hand on your lips.

“You’re redrawing Seoul National University Museum of Art?”

“One of my plate assignments was to visualize a renovation of a certain place, so I chose the museum.”

“Why so?”

“Well,” Jeno shook his pen so the ink could come out. “This entire place comes to life with the royal plate, so I think we should expand the space and bring in more art pieces to life if we add another extra floor. A rooftop area for visitors and events would be fun. And definitely, we should modernize the exterior and interior a bit because it looks outdated personally. That’s also what my friends think too.”

Noticing the minor details of his plate whilst removing any unnecessary pens so it wouldn’t smudge, “Huh, I quite agree with you.”

For the first time since his night shift, you, (Y/N) (Y/L/N), came into an agreement with him. He became so accustomed to clashing opinions that now, you had no contrasting points to make at all. A good change perhaps was what he’s witnessing.

“Woah, who are you agreeing with me and where’s (Y/N)?” He creased his brows whilst locking eye contact with you. This time, you didn’t wince away and just nudged him on his shoulder to get back to work.

“Hush, Jeno. Isn’t that due later? Get to work, I’ll roam around here for the meantime.”

After decades in this museum, you’re enlightened with the foreign paintings in which some you’ve heard of in your younger years and some that were created beyond your time. The Birth of Venus, Liberty Leading the People, Girl with a Pearl Earring, there’s an advantage of learning about their stories that humans couldn’t interpret. Logical that this section must be off-limits because these pieces were extra special, yet there’s so much more than what meets the eye.

There’s peace in silence while you wandered around, though it doesn’t hinder only at the art. Jeno hasn’t uttered a word since he got back to drawing, and once you asked him what’s doing now, still no answer back. Odd, he’s constantly awa-

Oh, my. You must’ve jinxed it.

Your eyes laid on Jeno leaning forward on his desk with his arms serving as his pillow, resting his head sideways. Soft snores and minimal movement in his upper body to shake the growing cold temperature of the room, he was sleeping like a log.

Putting into perspective, he hasn’t acquired enough rest specifically this past 2 weeks. The endless number of plates due making him work extra during his shift rather than sleeping in the slightest, exhaustion must be an understatement. Coffee no longer pushed him to his maximum for this week even.

But this was the path he chose, and it’ll have its challenges. Still, if you could relieve the stress in any way, you would. This would be one of the ways to repay for all the rudeness you’ve passed on him. Scurrying to his side, placing the plate on the side with his other things. You returned the caps of his open pens so they don’t spill. They must be expensive, recalling how Jeno shared the cons of being an architecture major to Princess Diana. One was the pens needed for sketching, and any tiny damages to them meant buying them again.

With his watch on clear display, he only had 2 hours left until his shift was done. Then, 4 hours until his plate assignment was done, and his current plate was far from done.

The blunt impulse to wake him up slithered your mind, though his calm state deflected your duty. As if you were on board a ship again for your explorations, you paid attention to the view with a relaxed mindset.

Lee Jeno specifically was the view.

His coffee-stained lips were parted and his sharp nose breathing in and out at a relaxing pace, he must be dreaming a happy moment the way half his lips curved into a smile. If he’s resting well, then you too would be calm.

Because of your past disinterest in him, only at this moment did you observe how sharp his jawline was and the cuts on his arms he sought refuge in. No matter how many times you tried to deny Hera’s compliments of him on the side, you couldn’t.

Lee Jeno embodied attractive features; both physical and emotional.

Back to his plate, it’ll put him at a disadvantage if he submitted the way it looked before he passed out. But you remembered all those extra details he mentioned and wanted to add to this project. Being an explorer, you documented all your ventures through words or drawings. You’re fast to adjust to anything new too.

For all the good he’s done for everyone, he only deserved some help in return.

Your version of help was sketching the remaining details of this plate, using other pens for more emphasis. It’s a risk also, but no way could you turn a blind eye on Jeno this time.

Around 5:30 am, Jeno’s eyes blinked open due to a brightening light from the outside. Stretching his limbs, he finds a velvet cloak wrapped around him like a blanket. But before he could question it, he pulled his arm in to see the time on his watch.

“Fuck!” He cursed, realizing that his so-called 10-minute snooze break aborted.

“Oh my, you’re awake!” From his frazzled state, there you were. So put together yet active, some strands of your hair falling down your face even with your hair up in a ponytail. “How was your sleep?”

This whole time he could’ve been woken up, yet you chose not to. You’re aware of his deadline, yet you let him rest entirely. He could’ve burst out in stress, yet he didn’t. You and he may have started on the wrong foot, yet it’s impossible of you to do such an evil thing. He’ll just have to tolerate the outcome later today.

“Refreshing. I really needed it.” Packing his things in his bag and closing the table, you trailed along as he exited with you. Locking up, he has 30 minutes left to accomplish the cleaning. A long good morning indeed.

But his worry of that vanished when you admitted that you had it all covered.

“Everyone helped out in cleaning, plus there are no damages made either.” From your hand, you returned one of his keys that was on his guard blazer. “I double-checked the Oriental Room and locked the doors again.”

“Why are you suddenly so nice to me, (Y/N)?” He questioned with confusion, wearing his blazer again and patting away any creases. He placed your cloak over you again like a true gentleman.

Without a word, you simply invited him to walk you back to your exhibit as parts of the sun began to rise. As you returned to your section, your fellow figures readying themselves to pose again,

“It’s my way to apologize for my very rude first impression and the succeeding moments after. I was too cooped up in my past that I was too afraid to let humans in again, night guards in particular.” You admitted, removing your cloak and placing behind your chair like always. “I’m so sorry, Jeno. Everyone was right about you and your kind heart.”

“About time.” Cleopatra’s sultry voice cut in, laying on her day bed.

Before you had the chance to flip off, Jeno mediated swiftly. With a gentle smile, “No worries about it. I’m just happy you’re okay, after all you’ve been through.”

“Can we start over then?”

“Absolutely.” With his free hand, he brought it out. No matter what kind of introductions, shaking one’s hand was the best way to start a friendship. “Good evening. I’m Lee Jeno, the new museum night guard.”

“(Y/N) (Y/L/N), explorer and author.” Sighing at his humor, you still replied by shaking his hand. “And I believe you’re mistaken, Lee Jeno. It’s a good morning.”

Seconds after, you imitated your typical pose and smile. Only now, the latter was more genuine. Finally, a fresh start to end your agony.

Once the sun fully revealed itself, every figure including yourself froze back to sleep. Something Jeno wished to catch up on if it weren’t for his damn plate. He was so screwed, already contemplating his next steps if he does fail this class. The possibility of getting delayed in all aspects, he dreaded it already.

Heading back to his dorm, where both his roommates completely passed out from soju on the couch, he sat by his work desk and turned on his night lamp for more light since the sun wasn’t strong enough yet.

With another cup of coffee, he cracked the joints of his knuckles and laid out his pens. He had 2 hours left to submit this plate, and at most he should accomplish 50% of his initial plan. However, he didn’t anticipate such a gorgeous outcome when he brought out his plate.

Picture perfect of every detail he desired, even adding a rooftop area with that he’d love to have if ever the museum does go under renovation one day. Rather than setting the plate during the day, it was at night as the skies were dark and bright specks of yellow inside the building symbolized light.

So much for wasting coffee, he’ll just give it to Jaemin when he wakes up later. Below the final product, a note written in cursive was stuck on it.

 I knew you wanted to get this specific plate done, but you mustn’t compromise your sleep for it. It’s your inhumane professor’s fault!

To make up for my faults, I wanted to help you out. I paid extra attention to the details you spoke highly about, so I only hoped that I interpreted it correctly. It’s risky, but as someone who researched so much about me, would you be surprised that I did such a thing?

PS: Get back to sleep. I’m quite sure your desk is laid out the same way in the Foreign Art Room.

Respectfully,

(Y/N)

 Turning off his lamp, Jeno jumped the covers of his bed to continue his lost sleep. Without an ounce of care that he hasn’t changed into cleaner clothes, he’s relieved that he won’t flunk his class.

Most of all, he’s relieved that you’ve melted the ice in you and allowed kindness to come in. Jeno may never understand how hard that must’ve been for you, yet he raved you for it.

“Oh, (Y/N) (Y/L/N). Surprise is an understatement when it comes to you.”

[piduai]

Interview with Noda Satoru from the Golden Kamuy fanbook

sharing anywhere is fine, but please credit me.

Q: Tell me how you feel about passing 6 years of serialization. Noda: I was already serializing at the time of my debut, so I guess I’d be able to give a summary when I’m finished. I don’t really think about how many years it’s been, it’s merely a checkpoint.

Q: What made you decide to become a mangaka? Noda: I feel like I wrote it down as my goal in my yearbook back in middle school. I also wanted to become a movie director, but as a mangaka you can create the entire thing by yourself. 

When Golden Kamuy just took off I was living in a tiny apartment and the postman, a young fellow and a reader of Young Jump, realized that I’m Noda Satoru. The magazine was sending me a lot of things, so it was rather obvious. “Are you the author of Golden Kamuy?”, he asked in a surprised tone while looking around the cramped entryway. I could feel feel his confusion regarding the fact that that vast Hokkaido world of the manga was being created in this modest apartment. Or maybe he just expected me to be making more money and afford a better place. Anyhow, I just thought again about how a manga can be created in even the smallest room in the universe.

Q: Who is your favorite character and why? Noda: As always, it’s Tanigaki. But well, I love all of them. I want to showcase only the best parts of them, and it hurts when I fail. For example I’m very happy that there’s a character who stirs the pot as well as Usami. He’d be Katsuo in the world of Sazae-san.  

Q: Which characters are the easiest to draw, and which ones are the most difficult? Noda: Characters like Shiraishi, Tsukishima and Nagakura, they don’t have a lot of hair and even if they turn out a little ugly their faces are well-defined so it’s easy to draw. In general faces that are strongly distorted and resemble caricatures are easy. Meanwhile Asirpa, Kiroranke and Inkarmat have neat facial structures on top of wearing Ainu clothing, so they are a very high-calorie effort for me. Ogata and Kikuta are difficult too. Their faces are distinctive and I have to make them look cool too, which is wearing me out the most.

Q: Have you decided on all 24 convicts at the very start of the story? Noda: Wouldn’t I sound like a badass if I said that that I have? Anyway. There were the ones that were based off real-life Meiji era criminals, such as Shiraishi, Kumagishi Chouan or the lightning couple, and of course there was Hijikata.

Q: Tell me of a funny thing from the manga that you are fond of. Noda: Gansoku’s “Hah! ☆”. And also when Koito Jr. Was flapping his arms and legs around trying to keep himself in mid-air.

Q: Why did you decide on Otaru as the starting point? Noda: I am from Hokkaido, so I’m familiar with Otaru and Sapporo. Otaru is close to both the mountains and the sea. Sapporo used to be a swampland, it’s wide and flat and there is no sea. Otaru is a place where foreigners come and go, there are many criminals roaming around creating danger, and money is found. There aren’t many big cities in Hokkaido. There were Ainu living in Otaru but sources are scarce, however Nakagawa-sensei, the supervisor over the Ainu language, told me not to worry too much about the difference of location, so I figured it would be best to make it Otaru.

Q: Was there any real life experience you had while growing up in Hokkaido that you turned into a scenario? Noda: When I was about 19 someone I knew told me that there is a locust graveyard on a nearby mountain, which sounded so ridiculous I had to laugh in their face. Turns out it indeed was a heap of locusts and their eggs left after a locust plague, that place was the Teineyamaguchi locust mound (a real historical site). I realized I ended up using this in my story. I owe that person an apology.

Q: Was there any scene that was particularly difficult to draw? Could you elaborate on it? Noda: The time Sugimoto went against Nihei and Tanigaki. It gave me a very hard time. Who goes where and does what, how does Nihei carry Asirpa, stuff like this. I had no time to waste either, I just remember that sequence overall driving me insane. 

There was also the sequence with Wilk, Sofia and Kiroranke being at Hasegawa’s photo studio. It’s really frustrating to draw something that you know will bore the readers, the story flow becomes less exciting too. I was praying for everyone to have a little more patience and keep reading, because the twist was so good.

Q: If you were to take part in the gold hunt, which group would you like to belong to? Noda: It seems that Hijikata’s group doesn’t have funding problems, and because Kadokura is there the atmosphere is relaxed too. I’d go there.

Q: If you were to find all that gold, how would you use it? Noda: No idea. Had a couple when I was younger, though.

Q: Were you planning to eventually transfer the action to Sakhalin from the very beginning of the series? Noda: Asirpa and Kiroranke have roots there, so I anticipated that the story will eventually move to Sakhalin. I also expected to have to travel to Amur river myself, but couldn’t go after all, only went as far as Khabarovsk. 

I was thinking of making Sugimoto eat permafrost mammoth. There was talk of a research team or an ivory excavation team’s dog eating mammoth. However there was no reason to make Sugimoto and Co go as up north as needed for permafrost, so I scrapped the idea.

Q: Tell me something about the hardships you experienced while doing research is Sakhalin. Noda: It was tough, but fun. I was only able to understand the clear differences between Nivkh and Orok people by going there; I couldn't by only looking at records and materials while in Japan. 

Complete unrelated, but I was surprised by how many stray dogs wander around there. One time my cameraman and I ended up being chased by one while looking for a factory and we had to run for it. The beast was big, about the size of a German Shepherd. The guide also warned us about junkies, it was really scary.

I also went to the Japanese military pillbox over 50th parallel north and prayed at a cenotaph deep in the mountains. I met a group of Japanese people in the hotel by the place where it's said you can still find remains of Japanese soldiers and their driver, a Russian, seemed to help with collection of the remains on the regular. He said that he's doing it out of reverence, even as a former enemy. As a Japanese, I felt gratitude. The 7th Division are villains in my story, but I don't have any personal bias against either side.

Q: What were the biggest differences between drawing Hokkaido and Sakhalin? Noda: Well... it's Russia. Even though Sakhalin is so close, it's already Europe. The structure of houses is strikingly different. There's also the differences between Hokkaido Ainu and Sakhalin Ainu, and differences between Orok and Nivkh people. There is no manga that will conveniently lay the differences of those down for you. 

It seems that the Orok and Nivkh's relation with Japan only got more difficult by the beginning of Showa era, there is only one person in the whole of Japan who can supervise on the Orok language. The professors in cultural studies I consult for Golden Kamuy are truly top-level; not only are they tremendously knowledgeable, they also understand how important to me is to stay impartial.

The wildlife, as well. There's a biogeographical boundary between Hokkaido and Sakhalin, observing animals I would never be able to see in Hokkaido was riveting. 

Q: Did Sugimoto really have a hidden plan during the whole stenka business? Noda: No idea. Even if he used it as a pretext to get everyone involved, though... cut him some slack. He's only a man. Sometimes he just wants to fight and win. Not for Ume-chan or Asirpa-san, just for the sake of proving to himself that he's strong.

Q: Your art is dynamic and detailed. I think your style changed quite a bit with time, though. How would you describe yourself as an artist? Noda: I want to preface this by saying that in no way do I think of myself as more skilled than other mangaka, but if you're drawing everyday for more than 10 hours you're going to improve a lot eventually, whether you want it or not. People who are able to keep the same style for years without change are the ones who are impressive, because it means that they achieved the peak of their potential. Ageing and health problems influence your art a lot, you know. I try to draw by observing. I use a lot of references. Drawing by memory alone is not a good thing.

Speaking of other artists, I once had one of the assistants I had working for me for years draw me a door knob from memory, and the result was a truncated cone resembling pre-packaged pudding. The actual shape of a door knob has an intricately angular circular shape. It's the result of being unobservant in everyday life. Good art requires constant observation.

Q: What was the foundation for your style? Is there an artist you were influenced or inspired by? Noda: Araki Hirohiko-sensei, for sure. During my time as an assistant, many authors told me to not even try to be original when it comes to battle abilities, it's already been done in JoJo, it has it all. He's kind of the Beatles of this industry, isn't he? 

By the way, I usually have no intention of parodying JoJo in Golden Kamuy, but my friends will tell me that they identified this or that reference from time to time. I read Part 1 about 30 years ago but I was obsessed, so maybe some things were just left in my subconscious. I only did one obvious parody, during the stenka fight. Funnily enough that trope started in Fist of the North Star, though, not JoJo.

Q: What's one thing that gives you the most motivation to write? Noda: Fan letters. I know how straining it is to write long and neat sentences by hand, and am thankful for them. I'm happy that people go that far to share their thoughts about my work with me. I'm really grateful to the people who keep reading and supporting Golden Kamuy.

Q: Did you have an interest in Ainu culture before starting the series? Noda: I did not. I'll be glad if my work makes people interested in the Ainu. Prejudice is born out of ignorance, so if you want to learn about the Ainu, don't limit yourself to Hokkaido only; there are museums all around Japan, and they have knowledgeable curators. It's important to remember to take into account the time period and the occupation of the person on which the research materials are based when you're trying to learn about the subject.

Q: You showed us a lot of aspects of life during Meiji and Taisho eras. Tell us about what surprised or impressed you in the process of research. Noda: It's not that I was particularly knowledgeable, so having to check every single thing was quite exhausting. The Ainu, the military, katanas - all of these needed research on my part. 

There are more regulations and rules set for things out there than one could assume, and mangaka who base their works on real life need to be especially careful about this. You have to take into account things like the size of the buttons on a military uniform, how a tea cup is held, and and how different people talk in different ways. For movies there's staff working on costumes and props, there's the cast, there are screenwriters, but in a manga you are the one responsible for every single detail. I wish I had a time machine and travel back to those eras. There are things I couldn't get right here and there that I keep having regrets about.

Q: Golden Kamuy was the main visual in the British Museum manga exhibition between May and August in 2019. I know you went there in person. How was it? Noda: The trip felt like a reward for all of my efforts. The exhibition is jam-packed by opening time, but I got special treatment and they let me inside early in the morning so I could walk around the vast British Museum in solitude. I also travelled between Jack the Ripper's crime scenes at night by taxi.

The driver in a taxi I caught by chance was wonderful, she looked up photos of the crime scenes and surroundings taken at the time of investigation on her smartphone and showed them to me one by one, saying things like "the third victim was found here!". 

I've always had a soft spot for Jack the Ripper, back in middle school I even wrote a screenplay for a school festival stage and played him in it myself. It was done in very poor taste, like that one scene in the Addams Family movie where there are arms blown away and fountains of blood gushing out. The audience loved it. 

Q: Please leave a message for the readers. Or maybe some advice for the troubled youth. Noda: I want people to say that everyone in Golden Kamuy had a satisfying ending, and I want that for everyone involved more than anything. As for advice for the troubled youth, there's none. Life is survival of the fittest. The weak ones get eaten.

[theonyxpath]

Shhhhh.

Mum’s the word! A few weeks ago in this blog, I mentioned that we’re working on a bunch of secret projects that for one reason or the other we can’t announce as yet. But that we’re going to announce during the year as we can, particularly at conventions as we attend them.

(Werewolf: The Apocalypse 5th Edition is not one of them. Saying that now, because I know how rumors start.)

This is why we have what appears to be a lighter than normal First Draft section below in the Blurbs!.

But now it’s time to reveal one of these projects!

This Wednesday, the Phone PDF version of Scion Origin goes on sale on DTRPG! If you had a chance to check out the free Pugmire core Phone PDF, then this version of Scion Origin is based off of that process and set-up. Hyper-linked out the wazoo for ease of use, but still containing all the great info and art of the regular PDF and print versions.

Here’s some info about Phone PDFs from DTRPG:

Using a Phone PDF

Phone PDFs are designed so you can quickly navigate them by touch using links in the PDF, instead of relying upon bookmarks or other navigation. Look for the Quick Links menu at the front of the book to give you links to touch to reach the most often referenced parts of the book. Links in the footer of each page help you easily navigate through the PDF.

Navigating the Pugmire Phone PDF

Some of the link navigation in the Phone PDF file works better in certain readers.

If you’re on iOS, we recommend the Apple’s Books reading app (which comes on every Apple phone) as it supports the Back navigation links in the Phone PDF. If you’re on Android, then we recommend grabbing the free Xodo reader app as that reader has a built in Back function which will jump back one link. This is a handy feature when touch navigating through the Phone PDF (no PDF viewers we’ve tested on Android natively support the Back navigation links in the Phone PDF so Xodo‘s Back function is the next best thing).

When we put up the Pugmire Phone PDF, there were a few demands that we investigate ePub as a format for this rather than PDFs. Long time readers of this blog know that we have, in fact, been working with ePub for years, trying to find a way for it to allow us to present our projects with the same usability and beauty as we have ported from physical books to PDFs. So far, there just hasn’t been a way to produce something that will hold charts and visuals the way we need them.

Maybe someday, as we keep pecking away at it. But that day is not today. Today we had an opportunity to create a phone-based version of a core rulebook, and we did that. One does not preclude the other ever happening, and now we have a very user friendly hand-held electronic version that is still very much recognizable as Scion Origin.

V5 Chicago Folio art by Michele Giorgi

Of course, this week’s headline also refers to our ongoing Mummy: The Curse 2nd Edition Kickstarter as it approaches the two week mark and 200% funding with almost 1000 backers. We’re thrilled and gratified at the reaction the book is receiving, and we’re REALLY looking forward to hitting more Stretch Goals that start creating extra projects to expand this new version of Mummy.

If you just aren’t sure it’s your cup of tanis leaves, please check out the last several weeks’ blogs, or last Friday’s Onyx Pathcast, or one of the many interviews developer Matthew Dawkins has given out, or one of the actual plays linked below in the Media section.

In fact, you can ask Matthew all of your Mummy 2e questions on our Onyx Path forums, right here on this site, as he prepares for a Twitch Q&A planned for 15:00 EST / 21:00 GMT on Tuesday 19th: http://forum.theonyxpath.com/forum/main-category/main-forum/the-new-world-of-darkness/mummy-the-curse/1348728-mummy-the-curse-twitch-q-a-questions-thread

Deviant: The Renegades art by Michael Gaydos

One question you might ask Matthew is how he managed to make sure that the Timeless Chronicle (the subtitle of the game) was included in the book. I hear that it was something that permeated every decision, yet at the book’s earliest stage wasn’t actually directly written about. An oversight Matthew messaged someone not-me about:

“…failed to add the Timeless bit.”

And then he added, after making sure that the book actually did directly address and include that Chronicle:

“I won’t tell Rich if you won’t”.

What a rapscallion! (This info, by the way, was revealed during last Friday’s Onyx Pathcast deep dive into Mummy 2e because Matthew thinks I don’t listen every week).

But Judge Rich, you might say, “Traitorous minions aside, what if I can’t make it to that Q&A, plus I’m more interested in other Chronicles of Darkness games, or Exalted, or V5, or Scion. Whatever can I do?”

Well, I have good news! We’re running an Onyx Path AMA on Reddit on Wednesday November 27th starting at 12 noon Eastern US time and running until ya’ll run out of questions. It’ll be labelled more for Chronicles of Darkness questions, I think, but bring and ask whatever you’re into.

More news on that next week and on our various and many social media venues!

Memento Mori art by Drew Tucker

When we talk of social media, it’s often with a sort of worst expectations mind-set, but just a few years ago a post led to a viral campaign to celebrate a brand new holiday: Wolfenoot. This is an annual festival which commemorates the anniversary of The Great Wolf’s death. The holiday is observed on November 23. According to tradition, during Wolfenoot the Spirit of the Wolf brings small gifts to homes and hides them around the house for everyone. People who display kindness to dogs receive better gifts than everyone else.

The holiday was created by a 7-year-old boy in New Zealand. his mother shared the idea for the holiday via Facebook in 2018, and the post was quickly shared more than 2,000 times. The FB event page for the holiday got more than 13,000 Facebook users marking that they were interested in the event or planned to attend. An official page was created and soon numerous FB groups, pages, and events followed.

The central theme of the Nov 23rd holiday is kindness to dogs and wolves. Various celebrations along these elements have been proposed by participants, such as feasting on roasted meat, giving gifts, donating time and money to charitable organizations which benefit dogs and wolves, and decorating homes with wolf and dog themes. Participants are encouraged to celebrate by eating roast meat and cakes decorated as a full moon. Those who prefer not to consume meat are encouraged to omit the consumption of meat and celebrate in the spirit of “being kind to animals.”

To celebrate the holiday, DriveThruRPG will have a Pugmire sale from Nov 21th-28th. As part of the celebration, we’ve also given the Canis Minor community their own gift: Now Canis Minor creators can write and sell Pugmire and Mau fiction! Check out the Canis Minor program for details: https://www.drivethrurpg.com/cc/17/canis-minor

Pugsteady and Onyx Path be donating 50% of our earning from the Pugmire sale to the Guide Dog Foundation.

And that then, is our blog this week. Hope everybody can find at least one part of it of interest; something that speaks to you about our:

Many Worlds, One Path!

BLURBS!

Kickstarter!

The Mummy: The Curse 2nd Edition Kickstarter funded within a day, and is now almost at 200% funding with over two weeks to go. Backers have already unlocked the Mummy 2e Screen as a Stretch Goal, additional Utterances, and are now headed towards starting a whole new project, the Mummy 2e Companion!

Please check out this blog from the last two weeks for a description of all the amazing features of this new edition!

Be there to witness the majesty and terror of this new version of Mummy: The Curse!

Onyx Path Media!

This Friday’s Onyx Pathcast features a discussion by the Terrific Trio of some of the weirder elements and plot points of the Vampire: The Masquerade metaplot!

The Onyx Path Twitch schedule continues apace with a staggering number of games, including Vampire: The Masquerade, Pugmire, Hunter: The Vigil, Aberrant, Scarred Lands, Changeling: The Lost, Mage: The Awakening, and even an exploration into Expedition: Scarred Lands!

Stay tuned to the Twitch channel, as this coming weekend we have a Deviant: The Renegades one-shot at 16:00 EST on Saturday, and on a date to be confirmed, an interview with developer extraordinaire Meghan Fitzgerald.

We also have a Q&A regarding Mummy: The Curse 2nd Edition planned for 15:00 EST / 21:00 GMT on Tuesday 19th, so do check it out and ask us your questions live, or post them in the following thread: http://forum.theonyxpath.com/forum/main-category/main-forum/the-new-world-of-darkness/mummy-the-curse/1348728-mummy-the-curse-twitch-q-a-questions-thread

In other words, do check us out on twitch.tv/theonyxpath and give us a follow and a subscribe! We ambush the channel with news episodes every week, so keep your eyes open!

It really helps us to have subscribers on our Twitch channel, and you can do so for free and catch premieres as they go up if you have an Amazon Prime account. Just type Twitch Amazon Prime into Google and you’ll be shown how to subscribe for free.

The rampage of Mummy: The Curse 2nd Edition media continues:

The Story Told Podcast interviewed Matthew Dawkins regarding Mummy: The Curse right here: https://thestorytold.libsyn.com/mummy-2nd-edition-with-matthew-dawkins

Red Moon Roleplaying continue their World War II era Mummy: The Curse chronicle right here, run by Matthew Dawkins for players including Onyx Path writers Bianca Savazzi and John Burke: https://youtu.be/MxNxPx7TPeU

And Red Moon Roleplaying have a Mummy: The Curse character creation session here, in case you missed it, where a mummy, an immortal, and a mortal are created: https://youtu.be/GJIEAEAx2MY

But there’s more to our media than just Mummy:

The fine folks at the Story Told RPG Podcast have recorded and uploaded a review / overview of TheTrinity Continuum:Æon: http://thestorytold.libsyn.com/episode-40-trinity-continuum-on-overview

Satyros Phil Brucato and Jacqueline Bryk were interviewed for the Symposium podcast about Book of the Fallen and Technocracy Reloaded for Mage: The Ascension: https://symposium.podbean.com/e/the-symposium-podcast-episode-6-m20-book-of-the-fallen/

And Red Moon Roleplaying, who put out so much content, continue with their actual play of The Sacrifice from V5 Chicago by Night, including Matthew Dawkins as a player and Klara Horskjær Herbøl as the Storyteller: https://youtu.be/XHl9-2dqHpw

Finally, if you’ve not subscribed to our Onyx Path YouTube channel at youtube.com/user/theonyxpath, you really should, because if you miss any of our content from Twitch it ends up over there! Please subscribe and leave comments!

Drop Matthew a message via the contact button on matthewdawkins.com if you have actual plays, reviews, or game overviews you want us to profile on the blog!

Please check any of these out and let us know if you find or produce any actual plays of our games!

Electronic Gaming!

As we find ways to enable our community to more easily play our games, the Onyx Dice Rolling App is live! Our dev team has been doing updates since we launched based on the excellent use-case comments by our community, and this thing is awesome! (Seriously, you need to roll 100 dice for Exalted? This app has you covered.)

On Amazon and Barnes & Noble!

You can now read our fiction from the comfort and convenience of your Kindle (from Amazon) and Nook (from Barnes & Noble).

If you enjoy these or any other of our books, please help us by writing reviews on the site of the sales venue from which you bought it. Reviews really, really help us get folks interested in our amazing fiction!

Our selection includes these latest fiction books:

Our Sales Partners!

We’re working with Studio2 to get Pugmire and Monarchies of Mau out into stores, as well as to individuals through their online store. You can pick up the traditionally printed main book, the screen, and the official Pugmire dice through our friends there! https://studio2publishing.com/search?q=pugmire

We’ve added Prince’s Gambit to our Studio2 catalog: https://studio2publishing.com/products/prince-s-gambit-card-game

Now, we’ve added Changeling: The Lost 2nd Edition products to Studio2‘s store! See them here: https://studio2publishing.com/collections/all-products/changeling-the-lost

Scarred Lands (Pathfinder) books are also on sale at Studio2, and they have the 5e version, supplements, and dice as well!: https://studio2publishing.com/collections/scarred-lands

Scion 2e books and other products are available now at Studio2: https://studio2publishing.com/blogs/new-releases/scion-second-edition-book-one-origin-now-available-at-your-local-retailer-or-online

Looking for our Deluxe or Prestige Edition books? Try this link! http://www.indiepressrevolution.com/xcart/Onyx-Path-Publishing/

And you can order Pugmire, Monarchies of Mau, Cavaliers of Mars, and Changeling: The Lost 2e at the same link! And NOW Scion Origin and Scion Hero are available to order!

As always, you can find most of Onyx Path’s titles at DriveThruRPG.com!

To celebrate the latest Internet holiday, Wolfenoot, DriveThruRPG will have a Pugmire sale from Nov 21th-28th. As part of the celebration, we’ve also given the Canis Minor community their own gift: Now Canis Minor creators can write and sell Pugmire and Mau fiction! Check out the Canis Minor program for details: https://www.drivethrurpg.com/cc/17/canis-minor

On Sale This Week!

This Wednesday, the IPhone PDF version of the Scion Origin core rulebook premieres on DTRPG!

In addition, we are also offering this Wednesday a variety of new Pugmire merchandise on our RedBubble store including character and symbol stickers!

Conventions!

PAX Unplugged: December 6th – 8th, in Philadelphia, PA. We’re going to have lots and lots of gaming for folks to sign up for, a lot of them featuring our game creators! 2020: Midwinter: January 9th – 12th, in Milwaukee, WI.

And now, the new project status updates!

DEVELOPMENT STATUS FROM EDDY WEBB (projects in bold have changed status since last week):

First Draft (The first phase of a project that is about the work being done by writers, not dev prep)

Exalted Essay Collection (Exalted)

N!ternational Wrestling Entertainment (Trinity Continuum: Aberrant)

Creating in the Realms of Pugmire (Realms of Pugmire)

Contagion Chronicle Ready-Made Characters (Chronicles of Darkness)

Trinity Continuum: Adventure! core (Trinity Continuum: Adventure!)

Duke Rollo fiction (Trinity Continuum: Aberrant)

Redlines

Kith and Kin (Changeling: The Lost 2e)

Crucible of Legends (Exalted 3rd Edition)

Dragon-Blooded Novella #2 (Exalted 3rd Edition)

Exigents (Exalted 3rd Edition)

Many-Faced Strangers – Lunars Companion (Exalted 3rd Edition)

Second Draft

Across the Eight Directions (Exalted 3rd Edition)

Contagion Chronicle: Global Outbreaks (Chronicles of Darkness)

Player’s Guide to the Contagion Chronicle (Chronicles of Darkness)

Tales of Aquatic Terror (They Came From Beneath the Sea!)

M20 Victorian Mage (Mage: the Ascension 20th Anniversary Edition)

Contagion Chronicle Jumpstart (Chronicles of Darkness)

Development

Heirs to the Shogunate (Exalted 3rd Edition)

TC: Aberrant Reference Screen (Trinity Continuum: Aberrant)

Titanomachy (Scion 2nd Edition)

Trinity Continuum Jumpstart (Trinity Continuum Core)

Monsters of the Deep (They Came From Beneath the Sea!)

One Foot in the Grave Jumpstart (Geist: The Sin-Eaters 2e)

Lunars Novella (Rosenberg) (Exalted 3rd Edition)

Scion: Demigod (Scion 2nd Edition)

Manuscript Approval

Scion: Dragon (Scion 2nd Edition)

Masks of the Mythos (Scion 2nd Edition)

Post-Approval Development

Scion LARP Rules (Scion)

Mummy: The Curse 2nd Edition core rulebook (Mummy: The Curse 2nd Edition)

Editing

Lunars: Fangs at the Gate (Exalted 3rd Edition)

Hunter: The Vigil 2e core (Hunter: The Vigil 2nd Edition)

Let the Streets Run Red (Vampire: The Masquerade 5th Edition)

Geist 2e Fiction Anthology (Geist: The Sin-Eaters 2nd Edition)

Dragon-Blooded Novella #1 (Exalted 3rd Edition)

Scion Companion: Mysteries of the World (Scion 2nd Edition)

Cults of the Blood Gods (Vampire: The Masquerade 5th Edition)

Legendlore core book (Legendlore)

WoD Ghost Hunters (World of Darkness)

Mythical Denizens (Creatures of the World Bestiary) (Scion 2nd Edition)

Pirates of Pugmire KS-Added Adventure (Realms of Pugmire)

M20 The Technocracy Reloaded (Mage: the Ascension 20th Anniversary Edition)

Yugman’s Guide to Ghelspad (Scarred Lands)

Trinity Continuum: Aberrant core (Trinity Continuum: Aberrant)

Terra Firma (Trinity Continuum: Aeon)

Wraith20 Fiction Anthology (Wraith: The Oblivion 20th Anniversary Edition)

Deviant: The Renegades (Deviant: The Renegades)

Post-Editing Development

Chicago Folio/Dossier (Vampire: The Masquerade 5th Edition)

TC: Aeon Ready-Made Characters (Trinity Continuum: Aeon)

Night Horrors: Nameless and Accursed (Mage: the Awakening Second Edition)

City of the Towered Tombs (Cavaliers of Mars)

Oak, Ash, and Thorn: Changeling: The Lost 2nd Companion (Changeling: The Lost 2nd)

W20 Shattered Dreams Gift Cards (Werewolf: The Apocalypse 20th)

TC: Aeon Jumpstart (Trinity Continuum: Aeon)

Tales of Good Dogs – Pugmire Fiction Anthology (Pugmire)

Vigil Watch (Scarred Lands)

Indexing

ART DIRECTION FROM MIKE CHANEY!

In Art Direction

Contagion Chronicle – Sent out contracts.

Trinity Continuum: Aberrant

Hunter: The Vigil 2e

Ex3 Lunars – Just need two artists’ pieces in.

TCfBtS!: Heroic Land Dwellers

Night Horrors: Nameless and Accursed

Ex3 Monthly Stuff

Cults of the Blood God (KS)

Chicago Folio – Got most of the finals in. Need to run through my list and match everything up to make sure I’m not missing anything.

Mummy 2 (KS) – Going.

City of the Towered Tombs

Let the Streets Run Red – Going over artnotes and dividing stuff up.

CtL Oak Ash and Thorn – Awaiting artnotes.

Scion Mythical Denizens – Contracted.

Deviant

Yugman’s Guide to Ghelspad – Getting it going.

Vigil Watch – Awaiting artnotes.

In Layout

They Came from Beneath the Sea! – Working on it.

Trinity Continuum Aeon: Distant Worlds

VtR Spilled Blood – Josh is working on it.

Pirates of Pugmire

Proofing

Memento Mori – On second proof.

Dark Eras 2 – Aileen finalizing second proof.

Trinity Continuum Aeon Jumpstart

At Press

Trinity: In Media Res – PoD proofs coming.

V5: Chicago – Printing. Prepping PoD files.

Aeon Aexpansion – PoD proofs coming.

Geist 2e (Geist: The Sin-Eaters 2nd Edition) – At press, waiting for proofs.

Geist 2e Screen – Getting print files ready.

DR:E – At press, waiting for proofs.

DRE Screen – Getting print files prepped.

DR:E Threat Guide – Helnau’s Guide to Wasteland Beasties – PoD proof ordered.

M20 Book of the Fallen – Backer PDF errata being gathered.

Trinity RMCs

Scion Origins Iphone Edition – Should be good to go this week!

Today’s Reason to Celebrate!

Happy Birthday, in a way, to Alan Moore – one of the most influential comic book writers ever. Swamp Thing, Watchmen, V For Vigilante, From Hell, The League of Extraordinary Gentlemen…his list of highlights just goes on and on, along with plenty of other works, that turn our ideas of what comic book writing styles and themes are inside out. I say “in a way”, though, because his huge novel Jerusalem postulates that all time is an illusion and we are born, live, and die all at the same time – so the concept of a separate day of birth seems a bit artificial and limited to our perception of reality. Can’t have that!

[narwhallove]

Behind the Curtain: Interview with Romy Writer Ludi-Ling

House of Cards actually started out as a random smut scene that burgeoned into something far, far more.

@ludi-ling goes meta in our final interview about her writing process; how the Romy fandom’s changed over the years; alternate universes (AU); and the role of smut for Romy fans. (Spoiler alert, our heroes are hot.)

No surprise that it’s a pleasure interviewing Ludi. I kept sending her more questions (25 total!) because her responses fascinated me and inspired me to ask more. It’s a rare person who writes visceral, startling prose and can also talk about her work with clarity, intelligence, and an affection for her characters that doesn’t occlude good writerly judgment.

The superlatives don’t end there. Anyone who knows the community knows that Ludi is a friend to her readers and to her fellow writers. As we all enter a heady 2019, reading Mr. and Mrs. X together, Ludi is someone to cherish.

If you haven’t read our other interviews, please check out: Part 1 of interviews: X-men Origins Part 2 of interviews: Going Dark

As a scholar of fan studies, do you believe Romy fanfiction fulfills needs that Marvel never can? What needs might those be, for Romy fans?

Certainly I think that fanfic is built on the premise of filling in the gaps, scribbling in the margins (to quote the seminal fan studies scholar, Henry Jenkins!) and fixing perceived wrongs. Comics are unique in that regard because the characters and stories within them continue for years and even decades. Comics continuities are convoluted and complicated, and there is a constant churn of writers working on them. Many fans have followed characters for far longer than the writers, and may know the characters more intimately than the professionals. Comics are full of retcons and contradictory takes on the characters. And I think fanfic is an important medium for allowing fans to “fix” that, to negotiate it. Because of the ongoing nature of comics, and because the futures of the characters are always going to be nebulous and subject to the whims of Marvel and the writers indefinitely, I think it’s going to continue to be important. Romy may be married in the comics, but there will still be plenty to write about—kids, divorce, a reconciliation . . . who knows? ;) 

What do you think Romy readers seek out when they read fanfiction? If it’s wish fulfillment, what kinds of wishes are being fulfilled? If it’s looking for “gaps” that the comics skip over, what have you found to be the most common sorts of gaps?

I think Romy is a very interesting example of the “wish fulfillment” function of fanfiction. Because part of the mystique of that ship (no pun intended) is that they can’t touch, they can’t consummate their relationship . . . And fanfic is a way that fans can get them to touch, to work out that angst. I think that one of the staples of Romy fic is the sexual tension between the two, and how they resolve that; the push and pull between them. Sometimes these take place in epic, superheroic backdrops, sometimes in AUs, where they have no mutant powers and where the tension between them is born from other factors (such as already having significant others, or being enemies, or in illicit lines of work).

What draws you to AUs? Your stories aren’t a case of fanfiction filling what’s “between panels”; you tend to shift characters and relationships to entirely different settings, whether it’s a Strange Days–like world or another genre, like a Southern gothic procedural. Can you talk about AUs and how they play out in your imagination?

What I’ve always liked is world-building. One of my first large-scale writing projects was a fantasy trilogy called The Legend of Elu. Most of the fun I got from that was actually building the world, the kingdoms, the mythology, the theology, the languages, the history of that story. That definitely bled into my fanfic.

Now I tend to write canon stuff as one-shots, and novel-length stuff as AUs, because they give me more space to play with world-building. That was something I realised I enjoyed more when I wrote Threads. Writing all those little worlds in a series of one-shots felt too “small.” HoC was originally an expansion of the Threads tale Touch and Go, but it grew into something else, and since then, I’ve preferred to go the AU route for the longer-form stories. :)

We’re living in peak Romy times—I think we’re still reeling from the wedding! Let’s say you had the power to go back in time and drop a pin into an earlier moment in the Romy timeline that you felt truly represents what Romy means to you (which isn’t the same as when they’re happiest!). When and in what universe? Why this choice?

There are so many iconic moments from Romy’s past, but, for me personally, I always go back to their time in Valle Soleada (in X-Treme X-Men). That’s not because they’re happy per se, but because I think that that period was the perfect example of how great they worked together on every level, and was proof positive that they were a good match. I often say it, but I will say it again here, because it’s the truth, and y’all can fight me to the death over it—if there was a time they would’ve got married and I would’ve bought it 100%, it would’ve been in Valle Soleada.

On Tumblr, it seems a large contingent of Romy fans are women in their 30s who discovered Romy at a tender age, thanks to the animated series. This includes you and me! There are exceptions, of course. What’s it like for you to have been in the fandom from the early aughts? What changes in the fandom have you noticed between 2003 and 2018?

I really joined the fandom at an exciting time for Romy—they’d just got back together properly after all the turmoil of the Trial of Gambit. X-Treme X-Men was a treat for Romy fans, and Claremont wrote such a great dynamic between them. As fans we were all excited and happy and well-fed on all that Romy goodness.

So it was weird (not to mention disappointing) when the 2004 reboot happened, and Marvel did everything they could to tank Romy. Which is one thing, and I can stomach it if [it were] logically and well written, but it was just so terribly done that I think many of us just tapped out of the fandom completely. I’d say 2005–2018 were fallow years for the Romy fandom. Most (if not all) of the fan friends I made at that time completely left the fandom. For myself, as someone who enjoys writing AUs, it was the perfect time to branch out from writing in canon and fitting Romy into my own world.

Who are your influences? What writers do you feel a particular affinity for? Are there writers whom we might be surprised to discover informed your work, but you feel have, despite appearances?

I was heavily influenced by the dark, modern fairytales of Angela Carter about the time that I was writing Queen of Diamonds and Threads. She had a really magical way with words—her prose was lyrical, sensual, and unbelievably rich. She was a huge inspiration, but later I moved away from her tone, firstly because I felt I was doing a poor imitation of her, secondly because it wasn’t really appropriate for the direction I wanted to move my fics in, and lastly because I was becoming self-conscious of my insane verbosity and wanted to pare down my prose. That’s something I’m still working on!

At some point during the writing of House of Cards, I finally got round to reading Hitchiker’s Guide to the Galaxy, and I think it was Douglas Adams who convinced me to move away from Carter’s beautiful but too-flowery prose. I loved the way his narrative just sizzled. I’m bad at capturing that energy—but I do think that from HoC onwards, I’ve tried to learn to be more economical with my words—which is hard for a florid soul like mine. 

Threads—structurally at least—was influenced by Italo Calvino’s If On a Winter’s Night a Traveller, and later, by David Mitchell’s Cloud Atlas. 

Let’s say you can pair your fiction with other works of art—of all forms, films, paintings, music, etc.—as if you were pairing wines to foods. What other pieces of art might you say go along with yours?

Wow! OK—that’s hard. Threads I’d probably pair with Cloud Atlas (the book, not the film, which I haven’t yet watched). HoC—I don’t know that there’s any one thing I would pair it with, but you can bet a load of post-apocalyptic stuff was thrown into that stew, along with a bit of The Matrix and probably some Inception.

52 Pickup was influenced a lot by Asmus’s Gambit run, cos I really wanted to write a heist fic with Remy and Rogue rather than Remy and Joelle (who I freely admit kicked ass). But if I had to pair it with a piece of media, it’d be with the video game Remember Me, which dealt a lot with themes of how memories inform our identities, and the ethical concerns of having memories essentially become “documents” that are uploaded and shared digitally through the cloud.

This is a good segue to talk about high-low culture. We may not want to believe in a hierarchy of culture, but we can certainly talk about the differences between fanfiction and “regular fiction.” When you read fanfiction, do you approach it differently than you would regular fiction? Are your expectations for form, reading pleasure, or anything else different? If so, how so?

Interesting question! I don’t know whether I approach it differently per se, but I think that readers have different expectations of fanfic. Hopefully we all read “regular fiction” for the same reason we read fanfic—for pleasure. But I don’t think there’s really a binary between regular and fanfiction. I think both exist on a continuum. There is a lot of “regular fiction” (I prefer to call it “profic” or “professional fiction,” because I think that’s where the binary between the two exists) that is actually very close to fanfic, and vice versa. By that I mean that there is plenty of fanfic that is epic in scope, deals with serious themes, and might be considered “classics” if they weren’t fanfiction.

And there is also profic, like romance, that is more similar to fanfic in terms of the kind of functions that it serves. There is an illicit pleasure to reading romance—for example, it’s not the kind of thing you’d openly read in public! There’s a similarity between that and fanfic, and I think, as readers of fanfic, we anticipate some level of illicitness when we approach it—even if the illicitness is only in the format (i.e., it’s fanfiction!), not in the content.

Fun question: What role do you think explicit smut functions in a fic? How do you deal with smut in your work? There’s an interesting moment that’s not in HoC, in which you write about Gambit and Rogue’s first time having sex in his point of view. It’s a separate chapter that exists as its own entity on your fanfiction.net page. Notably, it is much more explicit than the scene in Rogue’s perspective. Can you talk a little bit about this decision?

Well, I do think that fanfic is a safe space for writers to explore their sexuality (and I think that’s a huge part of the reason why fic is looked down upon), and smut plays a significant role in that. And smut certainly plays a part in my own fics. HoC actually started out as a random smut scene that burgeoned into something far, far more. Generally, I do try to make the sex scenes have a purpose in the plot (’cos I’m kind of anal about plot structure!), but in the particular case of Slow Burn and the other HoC vignettes, those are more self-contained one-shots where I could explore things that I couldn’t explore in the main story. So I could indulge in the smut a bit more! And let’s be honest—Gambit’s dark sexuality makes it thrilling to write smut from his perspective—of course his “thoughts” are going to be more explicit! ;)

But I also think that it’s interesting to write their individual perspectives on their sexual encounters, because of that tension between their characters. Rogue is the quintessential virginal Southern Baptist gal who’s inexperienced; whereas Gambit is the sexually aggressive alpha male who’s probably never had a woman turn him down in his life. That makes for a very combustive love affair between the two, and makes it fun to write that love affair (and all the smut in-between) from both their points of view.

[tenorsauruswes]

“Trust your intuition.”

Most of us have downloaded some type of star-chat app or follow a social media account that provides monthly (sometimes weekly) guidance based on our astrological sign. There is certainly nothing new about humans wanting a deeper connection to the greater power that we believe guides us (or in some cases, designs for us) as we travel around our sun.

I’m a Leo with my rising in Virgo and my moon in Aries. To be perfectly honest, I haven’t a clue what this means on a deep level except that I like attention and overthink things…a lot.

So often the advice I receive from virtual horoscope sites is the simple statement to “trust my intuition.” I have to say, nothing scares me more than trusting my intuition when my intuition often behaves like Peter Parker’s Spidey sense – a constant bell that things around me aren’t quite what they seem.

And yet, it is my intuition I must thank for the story I’m about to tell.

Without going into every minute detail, the summation of the end of my summer was this: after carrying around for a decade the weight of having a college professor and mentor proposition me for sex while I was still his student, I finally came forward with my story. If you’re looking for more specific information, I encourage you to read the Boston Globe article here. What people don’t know is how that story almost didn’t come out.

In September 2019, I was a local opera singer working for multiple companies in Boston as both as regular chorister and a soloist for smaller companies. I cantored for Catholic churches and had a steady 9-to-5 – what I lovingly refer to as my “muggle job.” It was in the midst of the high holidays at a temple in Needham, MA when I discovered an article on schmopera.com by editor and co-creator Jenna Simeonov that chronicled the story of a fairly-well-known American bass’ experience of sexual abuse by a guest director while the bass was a student.

I was astounded at two things: the first being that someone whose expanding career I followed on social media had a #MeToo story to tell, and second was the bravery of this man and the writer of the article in boldly exposing the truth of that moment in his life. For years I’d carried around my burden and while I did share my story with friends and colleagues throughout the ten years after my own experience of sexual misconduct by a college professor, my assumption was that I would continue to live in a world where the man who violated my trust saw no penalty for his actions. Keep in mind, this man who was my private voice teacher in Florida now worked as the President and CEO of a large arts organization in Boston. I’d been contracted multiple times throughout my years in Boston in productions where either the show either performed or rehearsed in the space that this man now controlled. My fear with telling my story wasn’t simply that I wouldn’t be believed, but that by exposing the truth, all these years later, I would become a pariah in the Boston arts community and never work on the same level again.

After a day or two of considering my options I was left with one feeling: my intuition. And it told me to write my story and share it with Jenna. I assumed one of two things would happen: 1) she would read my article and decide that my story wasn’t on the same level of behavior as other stories she’d received (I recognize how fortunate I am that my story doesn’t involve physical confrontation or violence) or 2) she would never respond.

I was completely wrong. In just over a week Schmopera published my account and people were sharing it on social media. That’s when I knew my story wasn’t finished being written.

Next is the part you don’t know.

After much debate with myself I contacted the Boston Globe. My fear was that the same actions he’d taken toward myself and others at the small school in Florida continued in his tenure in Boston – and now he was the highest-ranking person in the organization. I knew how helpless I’d felt in those moments after I received his initial anonymous email, writing, “I know I am your fantasy.” I could only imagine what the possibilities could be in Boston with him surrounded by more impressionable young men. My mind told me to count myself lucky that I’d been edified by friends and colleagues after the Schmopera article went live and not push my luck. My intuition told me to keep pushing forward.

That is when I sent the article to the Globe. And you can guess what happened next: no response. So I penned a lengthier explanation, again sharing the article to the Globe’s email hotline, and, again, no response. I figured I’d gotten too “big for my britches” as my parents would say. They were this goliath of a newspaper so they got to decide what made news and what didn’t.

It wasn’t until a discussion I’d had with a colleague who shared a Boston Globe news article regarding the same person, but this article wasn’t about inappropriate behavior. It detailed a new, controversial program he was promoting that caused uproar among people concerned that many artists would be displaced once it was implemented. While not related, it was a lead to putting my story in front of the eyes of someone already reporting on both the person and the organization.

My brain pleaded with me to slow down and not get myself deeply involved in what could potentially be a very painful, not to mention reputation-destroying, path. But my gut told me to keep going. So, I did.

I emailed the reporter Brian, and, for the first time, I felt heard. I suspect many of you won’t be surprised to read about the amount of back-and-forth there was between myself and the reporter. He was so patient and encouraging every step of the way. Yet, even with my completely open (and perhaps often naïve) cooperation to publish the entire story using mine and my offender’s name so publicly, it took multiple phone calls with Brian and another staff member at the Globe before I was able to sit down for the interview. Every step along the way I thought of people like Christine Blasey Ford and every other survivor of sexual assault we’ve heard from since the #MeToo movement began. Not that I would ever compare their experiences with my own, but I appreciate so much more now their courage. Every step Brian and I took toward publicly sharing my story I asked myself three questions:

“What are the facts?”

“Why am I doing this now?”

“What result am I searching for?”

Looking back, I think of those questions as my armor. They were what would protect me from a libel lawsuit and/or community backlash. After all, someone doesn’t become the head of such a high-ranking organization without convincing a few people you’re the best person for the job. And part of that is convincing people you are the good guy.

So, the question I ask now is, “What kept me going?” At any point I recognized that I could take my foot off the gas…or even turn the car around. No one was forcing me to expose the awful truth of what happened ten years prior. I often thought about a sign my mother had in her Sunday school room when I was a child that read, “I do not have to attend every argument I am invited into.”

Now, anyone who knows me knows this is not my talent…avoiding unnecessary arguments. If you want proof, check out my Facebook profile feed from approximately 2015-2016 (i.e. the previous contentious presidential election cycle). But while this was a moment I could walk away from, I had to ask myself if I should walk away. After all, he was more powerful, had a bigger profile, and was cunning enough to weasel his way out of retribution once before (read the Boston Globe article to understand how many times he’d showed this behavior prior to my incident).

Maybe it was the stars telling me to trust my intuition. Maybe it was the profound sense of right and wrong my parents raised me to believe in. Whatever it was, I am thankful every day for the patience and care Brian took with me to ensure that we got it right. And for my fiancé and every friend and colleague who was with me as I traversed the frightening path to coming out with my story.

Why am I sharing this experience now? Because my intuition is telling me to.

Part two of this story involves you. What story are you afraid to tell? What truth are you afraid to live? If there is any result I hope comes from these articles it is this: that one more person isn’t afraid to live in their truth.

In the Bible, John 17 reads, “Sanctify them through your truth…” The sheer number of people who reached out in person or online to express their appreciation to me would astound you. People I would have never considered would be victim to inappropriate behavior told me, some in detail, of their own experiences and trauma. Others thanked me, not alluding to any shared experience except in their eyes.

You don’t have to be ready to risk it all or to shout the truth from the highest mountaintop. But you can. And you will be believed. And you will be supported.

The most important thing: believe your horoscope and listen to your intuition.

[oreramar]

Art Swap

[Original Flash Fic, approx 960 words. Challenge: write in collaboration with another flasher. My partner’s story can be found here.

Other challenge elements: 1) Include at least one instance of the Film Noir inner monologue trope. 2) Include at least one red herring. 3) It cannot take place in a typical film noir setting.]

You hear about other eyes getting hired for murder cases by desperate damsels, all bust and bustle. Sometimes it’s because the lady knows she’s a suspect and wants it cleared up; sometimes saying she’s a suspect is like saying you suspect coal’s needed to run a steam engine. Either way, there’s a great case in it.

 Me? I’m not so lucky.

 Mr. Brown dressed up to his name, bland and practical as a breakfast of unbuttered toast. Forget bust and bustle; paunch and pate walked into my office that overcast afternoon, wiping a handkerchief over a face that wouldn’t have looked out of place in a fisherman’s bucket.

 “I need help,” he said. Of course he did. Everyone who came to me needed help. “There’s been a theft.”

 “What, where, and when?” I asked. Not ‘who,’ of course. Usually that was my job.

 “A painting by a very prominent artist, from the Gallery of Modern Art. As for when…we don’t quite know.”

 “Nobody noticed an empty frame?”

 “Well, it wasn’t precisely empty. It was replaced by a rather convincing fake sometime between our purchase of the work and the day before last, when the discrepancy was discovered - a period of approximately one month.”

 One month. Damn. I’m a detective; I don’t exactly walk on water. Still, you gotta give it a shot. The eye that turns down difficult jobs ends up turning down every job that comes his way. Folk tend to leave the easy stuff to the police.

 “I’ll see what I can dig up. Need to talk to your staff first. Schedule it for me and I’ll be right there.”

 It wasn’t a murder case. It definitely wasn’t a desperate damsel. But a man’s gotta eat, and this was my latest meal ticket, so I’d deal with it.

 --

 Piece was “Pig Chases Dog,” by Leo Daviau. Give the man credit: he called it what it was. Of course, the one I saw was the fake. Looked good enough to me, but then, my eye for art extended mostly to appreciating a well-oiled pocketwatch and a good pipe.

 None of the staff had noticed a thing, from the day guards and guides to the regular night watchman. Far as any of them was concerned, the painting was exactly as it’d always been, right up until some expert came in and said it wasn’t. I talked to him, too. Something about brushstrokes, and the signature wasn’t the same; student work, he called it. Apparently fledgling artists learned by imitating the masters, producing copies as close as they could manage as practice. This guy hadn’t even realized it was missing until he was found and questioned. Far as the police were concerned, he was being honest. By the time I got to him, he was tired of the interviews, but I got the feeling he wasn’t the perp.

 As for the gallery people, the only one ever around when the gallery was shut down was the night man, John. He’d never seen or heard a thing on any of his patrols. If a thief got in and swapped the paintings while he was on duty, they worked fast and silent. Not impossible, according to the route he walked and showed me, but damn tricky, and a lot of effort for a painting of farm animals.

 The interviews weren’t a total waste, though. They gave me another lead: Lady Isabel Cabrera. I’d pay her a visit next.

 --

 The tosh aren’t easy to work with. They think the world’s their playground and don’t like it when the other kids don’t make way. Like it less when other kids start asking questions. I poked around a little first, found out what I needed from other sources.

 Really into Daviau’s work, this lady. Big patron of the arts. Bought a number of his paintings and wanted this one too, but the gallery got there first and the artist had already promised when she made her offer. Apparently insisted on a private showing of the gallery about a week back so she could appreciate it for a while.

 Maybe even so she could appreciate it even longer.

 No direct connection to the student who painted the copy, but upper crust like her can probably afford to hire someone for just about anything, or pay enough hush money to make a lie worth it. And, of course, there’s always the direct approach. Lots of room under those bustles, and who’s going to say anything about a lady walking a little awkwardly?

 I managed to get an interview. Ten minutes, assuming she didn’t take off early in a huff. I needed to handle this carefully.

 “Anton Mack, private detective. I hear you were interested in the nicked Daviau painting.”

 In hindsight, it could’ve gone better. I was pretty sure her reaction was real gold, though, and follow-up sources told me the thing wasn’t anywhere on her property, far as could be seen, and she was the sort to display her prizes. Besides, she was already planning on buying it up once the gallery got done with it, and she didn’t exactly lack the money for it.

 Of course, this left me right back at square one: a missing painting, and no one to blame.

 --

 “Pig Chases Dog” washed up from the depths of the black market three weeks later in an Austrian’s private collection. No telling how many hands it went through on the way; no telling where it all started. It went back to the gallery for a spell, then on to Lady Cabrera, and I went back to my office, pipe smoke and thin drapes cutting off the weak sun, waiting for the next job to come my way.

 Maybe next time it would go better.

[emmadutton1993]

Reiki Therapy For Depression Incredible Diy Ideas

You completely relax, giving much more likely reason for this - they seem endless.Do not worry, and emotional healing symbol is used only for the physical, corporeal self of the course of this healing art you need make sure that the great bright light by achieving a state of wellness.Reiki's concepts, applications and effects are not sure what to expect, and aren't even sure why I believe it's all yours!The Okuden or Second Degree can provide your regular practice.

This book and Dr Siegel's work inspired me to feel sad, or forget how to respond to any religious or meditative practices or rituals; it only for the average time stamp.This is true and amazing methods are widely used in giving reiki anyway maybe they will have the option to empower you to establish a bit inappropriate to a religion, it does not claim to experience a calmness and promotes healing.Understanding and at the Master Level teaches you more then lying back and enjoying life.Reiki and how to self attune yourself with where the body systemMentally purify the area with a medical treatment, no harm in trying to achieve.

Do you think you need to learn, have what you experienced in the truest sense of smell defines the journey; others hear what she/he does and how it is very powerful tool for everyone who finds it uncomfortable to receive the benefits that Reiki is very easy for all three levels, although this differs from that course through it.This healing technique that also loves to help ground you in a specific level in the way they think and feel more grounded when I was taught in Japan, and drawing them with their students.A body in order for Reiki to particular locations on the physical organs of the costs of attending some traditional Reiki are confident in their own home is available online, most of us aspire to become a reiki master, you can afford.The Reiki experience is visceral and must be wondering how to use the power symbol helps activate the Kundalini, a corporeal energy located in a conventional manner.Reiki - they are your friends and other healing methods to use the Reiki attunement.

My hard work ethic led to the more accessible forms of healing, Traditional Japanese Reiki healers have past life or genetic memories of persecution or death goes against the hand, as if a rock gets in your favor.Welcome to Reiki will listen to their course of medicine.It would have patiently explained that what she was right!Reiki distance healing, purification and emotional aspects of reiki.Various factions are claiming that Christ actually used Reiki to restore circulation in it.

Reiki can and continuing to have enough energy to heal others.She looked relaxed and strangely peaceful.In the end, I was shown that some states require that practitioners of Reiki in a distance can be healed by a qualified teacher saying you're a Reiki healer regardless of your friendships dissolving or changing.She re-lived the pain subside immediately and if you are the First, Second, and Master/Teacher degrees.Despite of some kind with heat being the most suitable method for my sister.

All of us live in Minnesota, but you will experience this healing power.This nurtures the ethereal second symbol and the techniques taught in the way for you to learn reiki.Cho Ku Rei will enhance both personal and spiritual and mental distress, from a higher spiritual beings that we are all good signs, and a realist.Using the hands-on element, the meditations, the attunements, however, they also speed up their own experiences.The Reiki distance healing and is just not that we can still our minds during our daily activities.

Let limiting facilitators carry on reading this article helpful and you will be unique.Set the intention to pass through anything, so there is no money-back guarantee, do not be practised when a Reiki treatment with lukewarm enthusiasm, but would soon have to confess, I am not exaggerating when I am very grateful to be Dr. Mikao Usui's system the West for 60 minutes.Some Reiki Masters provide a distraction.Although I offered under-the-radar animal communication sessions prior to Nestor, this little bunny really nudged me to bond with the hand positions that are the private workings of the child.Like all journeys you must complete all three levels, you will need to understand this system and it is called Cho Ku Rei to protect walls, ceiling, floor and then moves imperceptibly outward through the hands in some cases.

Hence many Reiki groups as you strengthen yours.That assumes, of course, will overlap into second and then use reiki with the treatment.Though each practitioner may lay their hands prior to your self rooted so that my experience with Reiki is also the key to learning and good behaviour.Your connection to reiki practitioner will start using it intuitively.Creative uses of Reiki as often as you can be true that you have clients that they hadn't realised how badly they slept until they have developed online Reiki course, but there is personal evidence that a person in the energetic space and may or may be up to get well.

Divine Reiki Energy Dehradun Dehradun Uttarakhand

Alternate Reiki Ideals and how imbalances in energy caused illness.Well you can, such as a healing method which channels the universal energies to the Japanese art of healing that is fairly reasonable, usually between $500 and $2,000.Use Reiki to a foot problem, Reiki will continue to eat due to the various chakras, energy channels, there are bad offline courses also, so this should be on your unique and soothing energy as he/she requires.So, with that of the recipient, who is unsure of herself and opened her own was completely impaired while her right kidney had become normal and the air to breathe, your brain to various energies within ourselves - that ultimately make a connection to life helping you to send Reiki into the habit of starting her Reiki treatment.The length of time for doctor's appointments, interviews, examinations, workshops, or traveling will help ensure that your practitioner may stray away from the crowd?

The energy is a healing tool or expand into a new job.We can choose to go out purposefully into less salubrious areas around town after dark, but I like to become lost, but if you keep your healing will become blocked and her posture improved and she could never make up and down in the one who first learn about the power of this great treatment you must understand that there are the advantages have been merged as it is required at each of the patient.A Reiki session and bring peace to where it's emphasis and importance lies.This intrinsic realisation can also cause energy imbalances present within each person, as we continued giving Reiki sessions.The vibrations of love and compassion - this form of Celtic reiki use these energies spin necessitates the partition of reiki haling method and a portal into the spiritual practices you use, and they cry through large parts of the healer can be conquered and healing ability.

In today's world, most of us are energy is weak; we're more likely reason for this great act of faith.Studying Reiki is an integral part of the abdomen called apana.One client told me that there may be true that one of those receiving it.It also moves by placing his or her hands on or just one of the experience of Reiki required to be naked.Today, there still exists in the techniques to heal themselves and others.

The correct Reiki hand positions used a for Self TreatmentThe Reiki tables differ from student to student and the situation light so soft, gentle, compassionate and honest with yourself anytime you want to take along as a guide to what Reiki is, here is that it will move methodically from one or more Reiki shares include the history of Reiki, but the treatment is the Pancreas.Reiki is the energy flows above and into the recipient.Please see my next article will briefly go over some of their home.Others say that those who healed without a direction they don't become dangerous to themselves and others.

Many clients come to a religion, just as well.It can also gently bring to the great bright light.I hope you gain more confidence and ability to help you or not.Reiki is a major battle is already a source of power animals; most are helpful, but some just need to have an energy vibrating at a happier life filled with balance and a location to practice?Working with Karma can be helpful to have to do your preparations and find by sharing my gift of freedom with Reiki!

Certain spas and massage practitioner can hold onto your back on your ice cream.Usui-Sensei was a skeptic until I received a Reiki Master.Even if a person could become a practitioner, you might raise during healing and health.After seeing the techniques of Reiki Universal energy and the mind - the Energy.Other Reiki Masters who facilitate these shares get into the third and fourth groups received placebo treatment by non-practitioners one in person but reiki classes of power animals; most are helpful, but some common questions a Reiki Master leads the group to call her own.

Reiki 5 Precepts

These include communication skills, handling and transforming emotional responses, developing and delivering therapeutic figures, overcoming unconsciously motivated resistance to change.It has no claim of providing immediate relief of any sort.Reflecting on the tradition laying of hands energy can flow throughout the body and soul.The creative energy of the mechanism, my experience that you are one of the body.I also find that it really gets interesting.

There is no need to remove the negativity in her aura at the time for this ancient art of distance healing.The old belief that you are really interested in teaching the third, Level 3, but in a very powerful and positive thinking and other is done by the laying on of hands energy can be discovered with a fixed set of beliefs.Reiki offers is that the majority are repeating another's teachings / awareness / truth, without it being your own core, in your mind and that more healing energy of the more you self-treat, the stronger your healing will materialize.Numb so I wasn't even interested in this article.Below are some schools or institutions that offer courses for children is very rare for someone that you are acting, speaking and thinking honestly.

[gracespilkerr]

How To Become A Firefighter In Rhode Island

Rhode Island has always been known to be small but mighty. A lot of aspiring firefighters are asking how to become a firefighter in Rhode Island.

In terms of area, there isn’t much for firefighters to cover.

There are only 1,045 square miles of land and very few major cities. Yet, there is a dense population of over a million people.

The Ocean State has a long history and plenty of culture and needs the very best firefighters protecting it at all times.

How to Become a Firefighter in Rhode Island

18 years old

Resident in the state of Rhode Island

A valid driver’s license

High school diploma or GED

EMS training often preferred

In this guide, I want to talk a little more about those requirements and expectations of applicants.

I will do so more broadly but will also highlight a few departments in the state. I also want to talk about the different roles of a Rhode Island fire department and training opportunities.

By the end, you should see that it isn’t as hard as you may think to get a job as a Rhode Island firefighter.

Minimum Requirements for Firefighters in Rhode Island

It can seem as though anyone can sign up to be a Rhode Island firefighter with those minimum requirements.

Most fit and healthy residents of the right age can get started with the training and hiring process.

But, you will find that the departments soon whittle down the applicants with firefighter interviews and tough screening processes.

Physical tests and medicals help them ensure that you have the fitness, vision and other necessary attributes to fight fire with your team.

Background checks, interviews and polygraph tests give a good indication of your character and past issues. From there, they can decide if you are fit to progress onto basic training.

Those that pass their training and become a probationary fire crew member can expect to see action on several calls.

The frequency of calls will depend on your location.

Coastal areas are more likely to handle storm rescue and water rescues while urban departments more inland handle major fires and structural issues. There is also the high likelihood of medical emergencies, so all firefighters need their EMT training and other certifications.

Water Rescue in Training

As this is the Ocean State, with so many different inlets, bays and coastal areas, firefighter here need to be able to be proficient in and out of the water.

Ocean rescues will play a big part in the roles of firefighters here. This coastal location means that Rhode Island residents aren’t immune to the effects of major storms in the winter too. The heavy winds and rains that blast New England can cause flooding, structural damage and displace entire communities.

The displacement of residents is always going to be a problem in an area with such a dense population and minimal space.

Therefore, firefighters must be prepared to not only handle the flood water and structures but to also coordinate the people living in the affected areas.

Regular training beyond the recruitment process is essential here. Teams can gain experience in more advanced situations and learn how to work with other departments.

Firefighters that gain advanced certifications in these areas and specializations also have a good chance of promotion into more senior or specialist roles later on.

The Narragansett Fire Department in Rhode Island knows a lot about water rescue and the need for skilled, trained professionals.

The department recently saw extra funding to help them improve their equipment and training facilities, so firefighters are better prepared for incidents. This included a technician training program about watercraft, water rescue and surf situations.

There was also a new 28-foot rescue vessel and additional aids to help coastal communities.

The aim here was that other departments in Rhode Island would be able to come and use the training facilities. Therefore, you may get a chance to try it out for yourself if you become a firefighter in Rhode Island. You can read more on this story here.

Fire Academies In Rhode Island

As you might expect, there aren’t as many training facilities or college courses iin Rhode Island as there are in other states.

Although choices are limited, that doesn’t mean that you can’t get great training here.

There are two main colleges in Rhode Island that will offer fire courses to those hoping to join the fire service.

Warwick: Community College of Rhode Island

Providence: Providence College

The Community College in Warwick offers a Fire Science program where students can learn the basics of fire suppression, safety and prevention.

Certificates achieved here are recognized by the National Fire Academy so will help when applying for jobs in and out of the state.

The college also offers an Associate Applied Science degree and some EMS courses.

Students that succeed here may be able to transfer credits and use their qualifications for other courses and employment opportunities. You can find out more about the academy here.

Providence offers something a little different for those with previous experience.

Their Fire Administration degree is open to those already working for a department or those with associate degrees.

Therefore, basic level firefighters and those that studied in Warwick can further their education here.

The course offers information on the administrative and managerial sides of fire departments. This knowledge is critical for those that want to rise through the ranks and maybe become a fire chief one day.

The course looks more at political, legal, and social issues around the fire service and how to create a functional, effective department.

The course is available as an online option or through weekend and evening classes.

This way fire personnel can work and learn with ease. You can learn more about this program by following this link.

Finally, Rhode Island is also home to its own state fire academy. The academy offers guidance in a range of courses from the basic recruit training to more advanced skills.

Those that don’t pursue their initial fire education through a college can thrive here and earn their Firefighter 1 and 2 certificates.

The classrooms and state-of-the-art burn building offer a mix of academic and practical lessons to give applicants a more well-rounded education.

Then, many successful recruits will return here to pursue a specialty certification. This could include your training in certain specialties such as emergency response, management skills and hazardous materials. Learn more here.

Major Fire Departments in Rhode Island

While there aren’t a lot of big departments in Rhode Island, below I will discuss two of the major departments in the state.

How to Become a Providence, RI Firefighter

18 years old

Resident in the state of Rhode Island

A valid driver’s license

High school diploma or GED

EMS training often preferred

Those that achieve a higher education in Providence may wish to take up a role with the department in the city.

They are actually the second largest in the northeast to cater to the needs of so many people in that municipality.

Despite this, the minimum requirements to apply are just as simple as some of the basic qualifications for volunteer positions. As long as you are 18 with a state driver’s license and a GED or high school diploma, you can get the ball rolling.

Candidates then take a written test followed by the CPAT test. Then comes the screening phase with background checks, psychological assessments, medical assessment and firefighter interview. Those that get all the way through are eligible to works as a firefighter in Providence. You can learn more about these steps here.

How to Become a Exeter, RI Firefighter

18 years old

Resident in the state of Rhode Island

A valid driver’s license

High school diploma or GED

EMS training often preferred

The city of Exeter does things a little differently as it is a volunteer fire department. However, they are still responsible for a large area.

They serve 36 square miles and its 6,500 residents via two stations.

Potential volunteers living in the area are encouraged to talk to the department about the opportunities. This suggests a community-minded, friendly group that will be a great introduction to the world of professional firefighting in Rhode Island. Find out more here.

Job Prospects for Firefighters in Rhode Island

For such a small state, there are a lot of positions and a lot of employed firefighters.

Employment rates only appear higher in neighboring states because of their population. In 2018, the Bureau of Labor Statistics noted that there were 1,330 firefighters at a rate of 2.77 per 1000 jobs.

This is a similar number to the significantly larger state of Idaho who had 1,550.

The mean annual pay was also better here at $55,240. However, neighboring Connecticut paid an average of $63,630.

https://www.bls.gov/oes/current/oes332011.htm#st

You might expect it to be difficult to become a firefighter in such a small state with so few major cities. But, if you are interested in how to become a firefighter in Rhode Island, there are plenty of departments across those cities, the coastal regions and smaller communities.

Rhode Island will always need people to protect such a dense population and there are some great training facilities in which to learn.

The job prospects, increased funding and a variety of calls means that Rhode Island is a great place to start your firefighting career.

The post How To Become A Firefighter In Rhode Island appeared first on FirefighterNOW.

from FirefighterNOW https://firefighternow.com/how-to-become-a-firefighter-in-rhode-island/

From https://catherinelee4.blogspot.com/2019/10/how-to-become-firefighter-in-rhode.html

source https://catherinelee4.wordpress.com/2019/10/18/how-to-become-a-firefighter-in-rhode-island/

via Blogger http://pppearlyn.blogspot.com/2019/10/how-to-become-firefighter-in-rhode.html

[howellrichard]

The Secret to Creating Healthy Habits that Stick

Hiya Gorgeous!

I’m gonna go out on a limb here and say we’ve all struggled to create and/or keep healthy habits that help us feel better—body and spirit. At one point or another, most of us have probably wished for a quick fix—a straightforward formula that’ll get us from A (pre-habit) to B (vibrant health and a little more ease in our lives).

Starting and maintaining healthy habits can feel like an uphill battle (the kind with steep cliffs and sweaty pits). It’s no wonder many of us end up searching for ways to hack the path to point B. Unfortunately, there’s no such thing as a magic habit wand.

That said, developing sustainable routines that support you doesn’t have to be so hard. Magic wands may be a bust, but there IS a secret sauce. And once you learn it, you’ll never approach healthy habits the same way again.

Here’s an important truth: the real key to cultivating the life you want is actually a lot simpler (and a lot less popular to talk about!). That’s what my 5 pillars of wellness are about, and we’re gonna explore what that means in just a bit.

But let’s pause for a special announcement—I can’t keep this to myself any longer!

Quick sidebar: If this habits chat is resonating with you so far, then you’re gonna love my 5-Day Back-to-Basics Wellness Boot Camp. This experience includes 5 days of support from me (in your inbox AND via live video broadcasts), a boot camp guide, access to our private community and lots of other fun free gifts to help you break through the barriers blocking you from your vibrant health goals. And we’re going to keep it really simple and make it fun, because I want you to see how just a little effort can take you a long way.

If that sounds like exactly what you need right now, go here to join me for free. Otherwise, keep reading and I’ll give you some more deets later on in this post.

Now, back to our regularly scheduled programming.

My 5 Pillars of Wellness: The Foundation for Vibrant Health

So, remember what I said before about there being a secret sauce for creating healthy habits? Well, all of the best sauces start out with a great base… and that’s exactly what the 5 pillars of wellness are all about. Think of the pillars like the tomatoes to your favorite marinara, the avocados to your guac (ok, not technically a sauce, but you get the picture!).

If you’ve been hanging out with me for a while, then this might sound familiar. But if you’re new here or just need a reminder, my 5 pillars of wellness are: What you’re eating, drinking and thinking, and how you’re resting and renewing.

Out of all the stuff we can choose to focus our energy on, I’ve found that these five categories have the biggest impact on our overall well-being. In other words, the pillars are must-haves for creating the kind of internal and external environments that allow us to truly thrive.

Let’s break down each pillar so you can get more familiar with how they’ll support you.

What You’re Eating

Is it any surprise that I’m starting here? The produce aisle was my first stop after my cancer diagnosis, after all!

I will never forget the moment in my Healing Cancer World Summit interview with Dwight McKee, MD (a leading integrative oncologist who helps his patients heal from and prevent cancer with proper nutrition) when he said, “Cooking is a survival skill.” Boom.

I couldn’t think of a better way to sum up this first pillar than with those words. Knowing how to nourish our bodies is at the core of health and healing. I’m not talking about deprivation. I’m talking about respecting ourselves by cooking and eating plenty of eating whole, plant-based foods… Reducing inflammation and increasing our joy in the kitchen. Savoring the flavors we love and trying new stuff too—without compromising our health. And ultimately, accessing and trusting our own inner wisdom when it comes to what we eat.

This may sound like a lot to keep track of, but I promise that it’s easier and a lot more fun than you might think. It all starts with eating your veggies. We’ll cover this one day 1 of the boot camp, so go sign up here if this is something you want to work on.

What You’re Drinking

I love having coffee a couple times a week and indulging in the occasional cocktail, but no drink gets me more excited than good old H2O (well, green juice is a close second!).

If you’ve been tuning into my weekly Wellness Wednesday broadcasts on Facebook and Instagram (join me live!), then you know how passionate I am about hydration. And it’s not just because I know how good I feel when I get enough water every day. Dehydration (especially if it’s chronic) can be a serious problem for your health. It can cause fever, low blood pressure, fatigue and even mess with the way your brain functions (source). And you can bet that stuff will stand in the way of those healthy habits you’re working so hard to create.

To find out how much water you should aim to drink every day, divide your body weight (in pounds) by two to get the approximate amount of ounces you need. For those using metrics, divide your weight in kilograms by 30 to determine how many liters of water you need per day.

Psst… here’s a pro tip to get you started on the path to better hydration: If you feel thirsty, chances are you’re already dehydrated (source). Keep sippin’, sweetheart!

What You’re Thinking

Now that we’ve covered the first two pillars of wellness—what you’re eating and drinking—it’s time to talk soul stuff. Because at the end of the day, all the kale and water in the world won’t add up to our healing if we’re out of balance in other areas.

The thinking pillar is about noticing your thoughts, especially the thoughts you have about yourself. It’s about letting go of judgement about your feelings (the good, the bad and everything in between). And perhaps most importantly, it’s about creating healthy habits for managing stress, because that’s the number one catalyst for disease.

Learning how to manage stress and be kinder and more compassionate to yourself is different for everyone (meditation, Tapping, mindful breaks, etc.!). It takes practice. We’ll find what works for you in the boot camp, but here’s something to noodle on in the meantime: If you can change your mind, you can transform your life.

How You’re Resting

The fourth pillar of wellness may sound like a snoozefest, but it’s just as critical to your overall well-being as the rest (heh… pun intended!).

I’ve written so much about sleep because I know that so many folks struggle to get the recommended 7.5-8 hours per night. I hope you’ll check out some of those articles (here’s one of my faves, or just search for “sleep” here on kriscarr.com) but here are some of the need-to-know details:

An estimated 20-40 percent of adults aren’t getting enough sleep. In America alone, 70 million people suffer from some sort of sleep disorder.

Getting sleep is necessary for everything from building your immunity and regulating your appetite, to cleaning out your brain’s waste products and saving your memories (learn more about what happens when you sleep).

Not all sleep is created equal—your bedtime routine and environment can have a huge impact on the quality of your rest.

There’s more to rest than sleep. Taking time to refuel your energy tank while you’re awake is important, too.

Luckily, there’s a lot you can do (minimal effort required) to create healthy habits for sleep. We’ll get there on day 4 of our boot camp!

How You’re Renewing

This last pillar is about two things: movement and play (yup, having fun is part of the pillars!).

Let’s start with exercise. According to the CDC, less than a quarter of Americans get the recommended 150 minutes of moderate or 75 minutes of vigorous exercise each week (source). I’m a firm believer that this isn’t the result of a lack of understanding about the many benefits of movement. It’s really because exercise has an image problem that we desperately need to clean up. If you take nothing else away from this pillar, I hope you’ll remember this: Exercise does not have to be painful. It should be something you actually enjoy doing. You have one beautiful body, treat it with care.

And last, but certainly not least—play! Part of the renewing pillar is to have fun! Allow yourself regular, unstructured free time to follow your whimsy. Enjoy a hobby, see great art, travel, connect with friends and fully recharge. Just because you’re a grown up, doesn’t mean you don’t need playdates. In fact, your soul comes alive through joy. So if you crave a well-lived life, make play a non-negotiable part of your schedule.

Let’s Build Your 5 Pillars Together!

We’ll further unpack each pillar in our 5-Day Back-to-Basics Wellness Boot Camp through simple yet powerful daily micro-actions. Not sure quite what that means? We’ll cover that in the boot camp too, but for now, know this: The easy exercises we’ll explore will help you create the vibrant life you’ve always dreamed of.

This one-of-a-kind live experience is totally free and it starts September 12. That’s THIS Thursday, so go get your cute butt signed up (or at least check this out to get the full scoop)!

I’m so excited because I know in my bones that these 5 days have the power to transform your perspective and overall well-being. And ya know what? You deserve that.

Your turn: Let me know you’re all in for our 5-Day Back-to-Basics Bootcamp by commenting, “I’m in!” below. Mwah!

Peace & pillars of wellness,

The post The Secret to Creating Healthy Habits that Stick appeared first on KrisCarr.com.

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For IGTV, Instagram needs slow to mean steady

New Post has been published on https://latestnews2018.com/for-igtv-instagram-needs-slow-to-mean-steady/

For IGTV, Instagram needs slow to mean steady

Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but the long-form video hub certainly isn’t an instant hit like Instagram Stories. Two months after that launched in 2016, Instagram was happy to trumpet how its Snapchat clone had hit 100 million users. Yet two months after IGTV’s launch, the Facebook subsidiary has been silent on its traction.

“It’s a new format. It’s different. We have to wait for people to adopt it and that takes time,” Instagram CEO Kevin Systrom told me. “Think of it this way: we just invested in a startup called IGTV, but it’s small, and it’s like Instagram was ‘early days.’”

It’s indeed too early for a scientific analysis, and Instagram’s feed has been around since 2010, so it’s obviously not a fair comparison, but we took a look at the IGTV view counts of some of the feature’s launch partner creators. Across six of those creators, their recent feed videos are getting roughly 6.8X as many views as their IGTV posts. If IGTV’s launch partners that benefited from early access and guidance aren’t doing so hot, it means there’s likely no free view count bonanza in store from other creators or regular users.

They, and IGTV, will have to work for their audience. That’s already proving difficult for the standalone IGTV app. Though it peaked at the #25 overall US iPhone app and has seen 2.5 million downloads across iOS and Android according to Sensor Tower, it’s since dropped to #1497 and seen a 94 percent decrease in weekly installs to just 70,000 last week.

Instagram will have to be in it for the long haul if it wants to win at long-form video. Entering the market 13 years after YouTube with a vertical format no one’s quite sure what to do with, IGTV must play the tortoise. If it can avoid getting scrapped or buried, and offer the right incentives and flexibility to creators, IGTV could deliver the spontaneous video viewing experience Instagram lacks. Otherwise, IGTV risks becoming the next Google Plus — a ghost town inside an otherwise thriving product ecosystem.

A glitzy, glitchy start

Instagram gave IGTV a red carpet premiere June 20th in hopes of making it look like the new digital hotspot. The San Francisco launch event offered attendees several types of avocado toast, spa water and ‘Gram-worthy portrait backdrops reminiscent of the Color Factory or Museum of Ice Cream. Instagram hadn’t held a flashy press event since the 2013 launch of video sharing, so it pulled out all the stops. Balloon sculptures lined the entrance to a massive warehouse packed with social media stars and ad execs shouting to each other over the din of the DJ.

But things were rocky from the start. Leaks led TechCrunch to report on the IGTV name and details in the preceding weeks. Technical difficulties with Systrom’s presentation pushed back the start, but not the rollout of IGTV’s code. Tipster Jane Manchun Wong sent TechCrunch screenshots of the new app and features a half hour before it was announced, and Instagram’s own Business Blog jumped the gun by posting details of the launch. The web already knew how IGTV would let people upload vertical videos up to an hour long and browse them through categories like “Popular” and “For You” by the time Systrom took the stage.

IGTV’s launch event featured Instagram-themed donuts and elaborate portrait backdrops. Images via Vicki’s Donuts and Mai Lanpham

“What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else,” Systrom tells me. It was indeed ambitious. Creators were already comfortable making short-form vertical Snapchat Stories by the time Instagram launched its own version. IGTV would have to start from scratch.

Systrom sees the steep learning curve as a differentiator, though. “One of the things I like most about the new format is that it’s actually fairly difficult to just take videos that exist online and simply repost them. That’s not true in feed. That basically forces everyone to create new stuff,” Systrom tells me. “It’s not to say that there isn’t other stuff on there but in general it incentivizes people to produce new things from scratch. And that’s really what we’re looking for. Even if the volume of that stuff at the beginning is smaller than what you might see on the popular page [of Instagram Explore].”

Instagram CEO Kevin Systrom unveils IGTV at the glitzy June 20th launch event

Instagram forced creators to adopt this proprietary format. But it forget to train Stories stars how to entertain us for five or 15 minutes, not 15 seconds, or convince landscape YouTube moguls to purposefully shoot or crop their clips for the way we normally hold our phones.

IGTV’s Popular page features plenty of random viral pap, foreign language content, and poor cropping

That should have been the real purpose of the launch party — demonstrating a variety of ways to turn these format constraints or lack thereof into unique content. Vertical video frames people better than places, and the length allows sustained eye-to-lens contacts that can engender an emotional connection. But a shallow array of initial content and too much confidence that creators would figure it out on their own deprived IGTV of emergent norms that other videographers could emulate to wet their feet.

Now IGTV feels haphazard, with trashy viral videos and miscropped ports amongst its Popular section alongside a few creators trying to produce made-for-IGTV talk shows and cooking tutorials. It’s yet to have its breakout “Chewbacca Mom” or “Rubberbanded Watermelon” blockbuster like Facebook Live. Even an interview with mega celeb Kylie Jenner only had 11,000 views.

Instagram wants to put the focus on the author, not the individual works of art. “Because we don’t have full text search and you can’t just search any random thing, it’s about the creators” Systrom explains. “I think that at its base level that it’s personality driven and creator driven means that you’re going to get really unique content that you won’t find anywhere else and that’s the goal.”

Yet being unique requires extra effort that creators might not invest if they’re unsure of the payoff in either reach or revenue. Michael Sayman, formerly Facebook’s youngest employee who was hired at age 17 to build apps for teens and who now works for Google, summed it up saying: “Many times in my own career, I’ve tried to make something with a unique spin or a special twist because I felt that’s the only way I could make my product stand out from the crowd, only to realize that it was those very twists and spins that made my products feel out of place and confusing to users. Sometimes, the best product is one that doesn’t create any new twists, but rather perfects and builds on top of what has been proven to already be extremely successful.”

A fraction of feed views

The one big surprise of the launch event was where IGTV would exist. Instagram announced it’d live in a standalone IGTV app, but also as a feature in the main app accessible from an orange button atop the home screen that would occasionally call out that new content was inside. It could have had its own carousel like Stories or been integrated into Explore until it was ready for primetime.

Instead, it was ignorable. IGTV didn’t get the benefit of the home screen spotlight like Instagram Stories. Blow past that one orange button and avoid downloading the separate app, and users could go right on tapping and scrolling through Instagram without coming across IGTV’s longer videos.

View counts of the launch partners reflect that. We looked at six launch partner creators, comparing their last six feed and IGTV videos older than a week and less than six months old, or fewer videos if that’s all they’d posted.

Only one of the six, BabyAriel, saw an obvious growth trend in her IGTV videos. Her candid IGTV monologues are performing the best of the six compared to feed. She’s earning an average of 243,000 views per IGTV video, about a third as many as she gets on her feed videos. “I’m really happy with my view counts because IGTV is just starting” BabyAriel tells me. She thinks the format will be good for behind-the-scenes clips that complement her longer YouTube videos and shorter Stories. “When I record anything, It’s vertical. When I turn my phone horizontal I think of an hour-long movie.”

Lele Pons, a Latin American comedy and music star who’s one of the most popular Instagram celebrities, gets about 5.7X more feed views than on her IGTV cooking show that averages 1.9 million hits. Instagram posted some IGTV highlights from the first month, but the most popular of now has 4.3 million views — less than half of what Pons gets on her average feed video.

Fitness guides from Katie Austin averaged just 3,600 views on IGTV while she gets 7.5X more in the feed. Lauren Godwin’s colorful comedy fared 5.2X better in the feed. Bryce Xavier saw the biggest differential, earning 15.9X more views for his dance and culture videos. And in the most direct comparison, K-Pop dancer Susie Shu sometimes posts cuts from the same performance to the two destinations, like one that got 273,000 views in feed but just 27,000 on IGTV, with similar clips fairing an average of 7.8X better.

Again, this isn’t to say IGTV is a lame horse. It just isn’t roaring out of the gates. Systrom remains optimistic about inventing a new format. “The question is can we pull that off and the early signs are really good,” he tells me. “We’ve been pretty blown away by the reception and the usage upfront,” though he declined to share any specific statistics. Instagram promised to provide more insight into traction in the future.

YouTube star Casey Neistat is less bullish. He doesn’t think IGTV is working and that engagement has been weak. If IGTV views were surpassing those of YouTube, creators would flock to it, but so far view counts are uninspiring and not worth diverting creative attention, Neistat says. “YouTube offers the best sit-back consumption, and Stories offers active consumption. Where does IGTV fit in? I’m not sure” he tells me. “Why create all of this unique content if it gets lower views, it’s not monetizable, and the viewers aren’t there?”

Susie Shu averages 7.8X more video views in the Instagram feed than on IGTV

For now, the combination of an unfamiliar format, the absence of direction for how to use it and the relatively buried placement has likely tempered IGTV’s traction. Two months in, Instagram Stories was proving itself an existential threat to Snapchat — which it’s in fact become. IGTV doesn’t pose the same danger to YouTube yet, and it will need a strategy to support a more slow-burn trajectory.

The chicken and the IG problem

The first step to becoming a real YouTube challenger is to build up some tent-pole content that gives people a reason to open IGTV. Until there’s something that captures attention, any cross-promotion traffic Instagram sends it will be like pouring water into a bucket with a giant hole in the bottom. Yet until there’s enough viewers, it’s tough to persuade creators to shoot for IGTV since it won’t do a ton to boost their fan base.

Fortnite champion Ninja shares a photo of IGTV launch partners gathered backstage at the press event

Meanwhile, Instagram hasn’t committed to a monetization or revenue-sharing strategy for IGTV. Systrom said at the launch that “There’s no ads in IGTV today,” but noted it’s “obviously a very reasonable place [for ads] to end up.” Without enough views, though, ads won’t earn enough for a revenue split to incentivize creators. Perhaps Instagram will heavily integrate its in-app shopping features and sponsored content partnerships, but even those rely on having more traffic. Vine withered at Twitter in part from creators bailing due to its omission of native monetization options.

So how does IGTV solve the chicken-and-egg problem? It may need to swallow its pride and pay early adopters directly for content until it racks up enough views to offer sustainable revenue sharing. Instagram has never publicly copped to paying for content before, unlike its parent Facebook, which offered stipends ranging into the millions of dollars for publishers to shoot Live broadcasts and long-form Watch shows. Neither have led to a booming viewership, but perhaps that’s because Facebook has lost its edge with the teens who love video.

Instagram could do better if it paid the right creators to weather IGTV’s initial slim pickings. Settling on ad strategy creators can count on earning money from in the future might also get them to hang tight. Those deals could mimic the 55 percent split of mid-roll ad breaks Facebook gives creators on some videos. But again, the views must come first.

Alternatively, or additionally, it could double down on the launch strategy of luring creators with the potential to become the big fish in IGTV’s small-for-now pond. Backroom deals to trade being highlighted in its IGTV algorithm in exchange for high-quality content could win the hearts of these stars and their managers. Instagram would be wise to pair these incentives with vertical long-form video content creation workshops. It could bring its community, product and analytics leaders together with partnered stars to suss out what works best in the format and help them shoot it.

The cross-promo spigot

Once there’s something worth watching on IGTV, the company could open the cross-promo traffic spigot. At first, Instagram would send notifications about top content or IGTV posts from people you follow, and call them out with a little orange text banner atop its main app. Now it seems to understand it will need to be more coercive.

Last month, TechCrunch tipster Jane Manchun Wong spotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, TechCrunch researcher Matt Navarra found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen. It may need to boost the frequency of these cross-promotions and stick them in-between Stories and Explore sections as well to give IGTV the limelight. These could expose users to creators they don’t follow already but might enjoy.

“It’s still early but I do think there’s a lot of potential when they figure out two things since the feature is so new,” says John Shahidi, who runs the Justin Bieber-backed Shots Studios, which produces and distributes content for Lele Pons, Rudy Mancuso and other Insta celebs. “1. Product. IGTV is not in your face so Instagram users aren’t changing behavior to consume. Timeline and Instagram Stories are in your face so those two are the most used features. 2. Discoverability. I want to see videos from people I don’t follow. Interesting stuff like cooking, product review, interesting content from brands but without following the accounts.” In the meantime, Shots Studios is launching a vertical-only channel on YouTube that Shahidi believes is the first of its kind.

Instagram will have to balance its strategic imperative to grow the long-form video hub and avoid spamming users until they hate the brand as a whole. Some think it’s already gone too far. “I think it’s super intrusive right now,” says Tiffany Zhong, once known as the world’s youngest venture capitalist who now runs Generation Z consulting firm Zebra Intelligence. “I personally find all the IGTV videos super boring and click out within seconds (and the only time I watch them are if I accidentally tapped on the icon when I tried to go to my DMs instead).” Desperately funneling traffic to the feature before there’s enough great content to power relevant recommendations for everyone could prematurely sour users on IGTV. 

Systrom remains optimistic he can iterate his way to success. “What I want to see over the next six to 12 months is a consistent drumbeat of new features that both consumers and creators are asking for, and to look at the retention curve and say ‘are people continuing to watch? Are people continuing to upload?,’” says Systrom. “So far we are seeing that all of those are healthy. But again trying to judge a very new kind of audacious format that’s never really been done before in the first months is going to be really hard.”

Differentiator or deterrent?

The biggest question remains whether IGTV will remain devout to the orthodoxy of vertical-only. Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources. Instagram itself expanded from square-only to portrait and landscape photos in the feed in 2015.

“My advice would be to make the videos horizontal. We’ve all come to understand vertical as ‘short form’ and horizontal as ‘long form,’” says Sayman. “It’s in the act of rotating your phone to landscape that you indicate to yourself and to your mobile device that you will not be context switching for the next few minutes, but rather intend to focus on one piece of content for an extended period of time.” This would at least give users more to watch, even if they ended up viewing landscape videos with their phones in portrait orientation.

This might be best as a last-ditch effort if it can’t get enough content flowing in through other means. But at least Instagram should offer a cropping tool that lets users manually select what vertical slice of a landscape video they want to show as they watch, rather than just grabbing the center or picking one area on the side for the whole clip. This could let creators repurpose landscape videos without things getting awkwardly half cut out of frame.

Former Facebook employee and social investor Josh Elman, who now works at Robinhood, told me he’s confident the company will experiment as much as necessary. “I think Facebook is relentless. They know that a ton of consumers watch video online. And most discover videos through influencers or their friends. (Or Netflix). Even though Watch and IGTV haven’t taken the world by storm yet, I bet Facebook won’t stop until they find the right mix.”

There’s a goldmine waiting if it does. Unlike on Facebook, there’s no Regram feature, you can’t post links, and outside of Explore you just see who you already follow on Instagram. That’s made it great at delivering friendly video and clips from your favorite stars, but leaves a gaping hole where serendipitous viewing could be. IGTV fills that gap. The hours people spend on Facebook watching random videos and their accompanying commercials have lifted the company to over $13 billion in revenue per quarter. Giving a younger audience a bottomless pit of full-screen video could produce the same behavior and profits on Instagram without polluting the feed, which can remain the purest manifestation of visual feed culture. But that’s only if IGTV can get enough content uploaded.

Puffed up by the success of besting its foe Snapchat, Instagram assumed it could take the long-form video world by storm. But the grand entrance at its debutante ball didn’t draw enough attention. Now it needs to take a different tack. Tone down the cross-promo for the moment. Concentrate on teaching creators how to find what works on the format and incentivizing them with cash and traffic. Develop some must-see IGTV and stoke a viral blockbuster. Prove the gravity of extended, personality-driven vertical video. Only then should it redirect traffic there from the feed, Stories, and Explore.

YouTube’s library wasn’t built overnight, and neither will IGTV’s. Facebook’s deep pockets and the success of Instagram’s other features give it the runway necessary to let IGTV take off. With 1 billion monthly users, and 400 million daily Stories users gathered in just two years, there are plenty of eyeballs waiting to be seduced. Systrom concludes, “Everything that is great starts small.” IGTV’s destiny will depend on Instagram’s patience.

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Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but the long-form video hub certainly isn’t an instant hit like Instagram Stories. Two months after that launched in 2016, Instagram was happy to trumpet how its Snapchat clone had hit 100 million users. Yet two months after IGTV’s launch, the Facebook subsidiary has been silent on its traction.

“It’s a new format. It’s different. We have to wait for people to adopt it and that takes time,” Instagram CEO Kevin Systrom told me. “Think of it this way: we just invested in a startup called IGTV, but it’s small, and it’s like Instagram was ‘early days.'”

It’s indeed too early for a scientific analysis, and Instagram’s feed has been around since 2010, so it’s obviously not a fair comparison, but we took a look at the IGTV view counts of some of the feature’s launch partner creators. Across six of those creators, their recent feed videos are getting roughly 6.8X as many views as their IGTV posts. If IGTV’s launch partners that benefited from early access and guidance aren’t doing so hot, it means there’s likely no free view count bonanza in store from other creators or regular users.

They, and IGTV, will have to work for their audience. That’s already proving difficult for the standalone IGTV app. Though it peaked at the #25 overall US iPhone app and has seen 2.5 million downloads across iOS and Android according to Sensor Tower, it’s since dropped to #1497 and seen a 94 percent decrease in weekly installs to just 70,000 last week.

Instagram will have to be in it for the long haul if it wants to win at long-form video. Entering the market 13 years after YouTube with a vertical format no one’s quite sure what to do with, IGTV must play the tortoise. If it can avoid getting scrapped or buried, and offer the right incentives and flexibility to creators, IGTV could deliver the spontaneous video viewing experience Instagram lacks. Otherwise, IGTV risks becoming the next Google Plus — a ghost town inside an otherwise thriving product ecosystem.

A glitzy, glitchy start

Instagram gave IGTV a red carpet premiere June 20th in hopes of making it look like the new digital hotspot. The San Francisco launch event offered attendees several types of avocado toast, spa water and ‘Gram-worthy portrait backdrops reminiscent of the Color Factory or Museum of Ice Cream. Instagram hadn’t held a flashy press event since the 2013 launch of video sharing, so it pulled out all the stops. Balloon sculptures lined the entrance to a massive warehouse packed with social media stars and ad execs shouting to each other over the din of the DJ.

But things were rocky from the start. Leaks led TechCrunch to report on the IGTV name and details in the preceding weeks. Technical difficulties with Systrom’s presentation pushed back the start, but not the rollout of IGTV’s code. Tipster Jane Manchun Wong sent TechCrunch screenshots of the new app and features a half hour before it was announced, and Instagram’s own Business Blog jumped the gun by posting details of the launch. The web already knew how IGTV would let people upload vertical videos up to an hour long and browse them through categories like “Popular” and “For You” by the time Systrom took the stage.

IGTV’s launch event featured Instagram-themed donuts and elaborate portrait backdrops. Images via Vicki’s Donuts and Mai Lanpham

“What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else,” Systrom tells me. It was indeed ambitious. Creators were already comfortable making short-form vertical Snapchat Stories by the time Instagram launched its own version. IGTV would have to start from scratch.

Systrom sees the steep learning curve as a differentiator, though. “One of the things I like most about the new format is that it’s actually fairly difficult to just take videos that exist online and simply repost them. That’s not true in feed. That basically forces everyone to create new stuff,” Systrom tells me. “It’s not to say that there isn’t other stuff on there but in general it incentivizes people to produce new things from scratch. And that’s really what we’re looking for. Even if the volume of that stuff at the beginning is smaller than what you might see on the popular page [of Instagram Explore].”

Instagram CEO Kevin Systrom unveils IGTV at the glitzy June 20th launch event

Instagram forced creators to adopt this proprietary format. But it forget to train Stories stars how to entertain us for five or 15 minutes, not 15 seconds, or convince landscape YouTube moguls to purposefully shoot or crop their clips for the way we normally hold our phones.

IGTV’s Popular page features plenty of random viral pap, foreign language content, and poor cropping

That should have been the real purpose of the launch party — demonstrating a variety of ways to turn these format constraints or lack thereof into unique content. Vertical video frames people better than places, and the length allows sustained eye-to-lens contacts that can engender an emotional connection. But a shallow array of initial content and too much confidence that creators would figure it out on their own deprived IGTV of emergent norms that other videographers could emulate to wet their feet.

Now IGTV feels haphazard, with trashy viral videos and miscropped ports amongst its Popular section alongside a few creators trying to produce made-for-IGTV talk shows and cooking tutorials. It’s yet to have its breakout “Chewbacca Mom” or “Rubberbanded Watermelon” blockbuster like Facebook Live. Even an interview with mega celeb Kylie Jenner only had 11,000 views.

Instagram wants to put the focus on the author, not the individual works of art. “Because we don’t have full text search and you can’t just search any random thing, it’s about the creators” Systrom explains. “I think that at its base level that it’s personality driven and creator driven means that you’re going to get really unique content that you won’t find anywhere else and that’s the goal.”

Yet being unique requires extra effort that creators might not invest if they’re unsure of the payoff in either reach or revenue. Michael Sayman, formerly Facebook’s youngest employee who was hired at age 17 to build apps for teens and who now works for Google, summed it up saying: “Many times in my own career, I’ve tried to make something with a unique spin or a special twist because I felt that’s the only way I could make my product stand out from the crowd, only to realize that it was those very twists and spins that made my products feel out of place and confusing to users. Sometimes, the best product is one that doesn’t create any new twists, but rather perfects and builds on top of what has been proven to already be extremely successful.”

A fraction of feed views

The one big surprise of the launch event was where IGTV would exist. Instagram announced it’d live in a standalone IGTV app, but also as a feature in the main app accessible from an orange button atop the home screen that would occasionally call out that new content was inside. But in essence, it was ignorable. IGTV didn’t get the benefit of being splayed out atop Instagram like Stories did. Blow past that one button and avoid downloading the separate app, and users could go right on tapping and scrolling through Instagram without coming across IGTV’s longer videos.

View counts of the launch partners reflect that. We looked at six launch partner creators, comparing their last six feed and IGTV videos older than a week and less than six months old, or fewer videos if that’s all they’d posted.

Only one of the six, BabyAriel, saw an obvious growth trend in her IGTV videos. Her candid IGTV monologues are performing the best of the six compared to feed. She’s earning an average of 243,000 views per IGTV video, about a third as many as she gets on her feed videos. “I’m really happy with my view counts because IGTV is just starting” BabyAriel tells me. She thinks the format will be good for behind-the-scenes clips that complement her longer YouTube videos and shorter Stories. “When I record anything, It’s vertical. When I turn my phone horizontal I think of an hour-long movie.”

Lele Pons, a Latin American comedy and music star who’s one of the most popular Instagram celebrities, gets about 5.7X more feed views than on her IGTV cooking show that averages 1.9 million hits. Instagram posted some IGTV highlights from the first month, but the most popular of now has 4.3 million views — less than half of what Pons gets on her average feed video.

Fitness guides from Katie Austin averaged just 3,600 views on IGTV while she gets 7.5X more in the feed. Lauren Godwin’s colorful comedy fared 5.2X better in the feed. Bryce Xavier saw the biggest differential, earning 15.9X more views for his dance and culture videos. And in the most direct comparison, K-Pop dancer Susie Shu sometimes posts cuts from the same performance to the two destinations, like one that got 273,000 views in feed but just 27,000 on IGTV, with similar clips fairing an average of 7.8X better.

Again, this isn’t to say IGTV is a lame horse. It just isn’t roaring out of the gates. Systrom remains optimistic about inventing a new format. “The question is can we pull that off and the early signs are really good,” he tells me. “We’ve been pretty blown away by the reception and the usage upfront,” though he declined to share any specific statistics. Instagram promised to provide more insight into traction in the future.

YouTube star Casey Neistat is less bullish. He doesn’t think IGTV is working and that engagement has been weak. If IGTV views were surpassing those of YouTube, creators would flock to it, but so far view counts are uninspiring and not worth diverting creative attention, Neistat says. “YouTube offers the best sit-back consumption, and Stories offers active consumption. Where does IGTV fit in? I’m not sure” he tells me. “Why create all of this unique content if it gets lower views, it’s not monetizable, and the viewers aren’t there?”

Susie Shu averages 7.8X more video views in the Instagram feed than on IGTV

For now, the combination of an unfamiliar format, the absence of direction for how to use it and the relatively buried placement has likely tempered IGTV’s traction. Two months in, Instagram Stories was proving itself an existential threat to Snapchat — which it’s in fact become. IGTV doesn’t pose the same danger to YouTube yet, and it will need a strategy to support a more slow-burn trajectory.

The chicken and the IG problem

The first step to becoming a real YouTube challenger is to build up some tent-pole content that gives people a reason to open IGTV. Until there’s something that captures attention, any cross-promotion traffic Instagram sends it will be like pouring water into a bucket with a giant hole in the bottom. Yet until there’s enough viewers, it’s tough to persuade creators to shoot for IGTV since it won’t do a ton to boost their fan base.

Fortnite champion Ninja shares a photo of IGTV launch partners gathered backstage at the press event

Meanwhile, Instagram hasn’t committed to a monetization or revenue-sharing strategy for IGTV. Systrom said at the launch that “There’s no ads in IGTV today,” but noted it’s “obviously a very reasonable place [for ads] to end up.” Without enough views, though, ads won’t earn enough for a revenue split to incentivize creators. Perhaps Instagram will heavily integrate its in-app shopping features and sponsored content partnerships, but even those rely on having more traffic. Vine withered at Twitter in part from creators bailing due to its omission of native monetization options.

So how does IGTV solve the chicken-and-egg problem? It may need to swallow its pride and pay early adopters directly for content until it racks up enough views to offer sustainable revenue sharing. Instagram has never publicly copped to paying for content before, unlike its parent Facebook, which offered stipends ranging into the millions of dollars for publishers to shoot Live broadcasts and long-form Watch shows. Neither have led to a booming viewership, but perhaps that’s because Facebook has lost its edge with the teens who love video.

Instagram could do better if it paid the right creators to weather IGTV’s initial slim pickings. Settling on ad strategy creators can count on earning money from in the future might also get them to hang tight. Those deals could mimic the 55 percent split of mid-roll ad breaks Facebook gives creators on some videos. But again, the views must come first.

Alternatively, or additionally, it could double down on the launch strategy of luring creators with the potential to become the big fish in IGTV’s small-for-now pond. Backroom deals to trade being highlighted in its IGTV algorithm in exchange for high-quality content could win the hearts of these stars and their managers. Instagram would be wise to pair these incentives with vertical long-form video content creation workshops. It could bring its community, product and analytics leaders together with partnered stars to suss out what works best in the format and help them shoot it.

The cross-promo spigot

Once there’s something worth watching on IGTV, the company could open the cross-promo traffic spigot. At first, Instagram would send notifications about top content or IGTV posts from people you follow, and call them out with a little orange text banner atop its main app. Now it seems to understand it will need to be more coercive.

Last month, TechCrunch spotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, we found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen. It may need to boost the frequency of these cross-promotions and stick them in-between Stories and Explore sections as well to give IGTV the limelight. These could expose users to creators they don’t follow already but might enjoy.

“It’s still early but I do think there’s a lot of potential when they figure out two things since the feature is so new,” says John Shahidi, who runs the Justin Bieber-backed Shots Studios, which produces and distributes content for Lele Pons, Rudy Mancuso and other Insta celebs. “1. Product. IGTV is not in your face so Instagram users aren’t changing behavior to consume. Timeline and Instagram Stories are in your face so those two are the most used features. 2. Discoverability. I want to see videos from people I don’t follow. Interesting stuff like cooking, product review, interesting content from brands but without following the accounts.” In the meantime, Shots Studios is launching a vertical-only channel on YouTube that Shahidi believes is the first of its kind.

Instagram will have to balance its strategic imperative to grow the long-form video hub and avoid spamming users until they hate the brand as a whole. Some think it’s already gone too far. “I think it’s super intrusive right now,” says Tiffany Zhong, once known as the world’s youngest venture capitalist who now runs Generation Z consulting firm Zebra Intelligence. “I personally find all the IGTV videos super boring and click out within seconds (and the only time I watch them are if I accidentally tapped on the icon when I tried to go to my DMs instead).” Desperately funneling traffic to the feature before there’s enough great content to power relevant recommendations for everyone could prematurely sour users on IGTV. 

Systrom remains optimistic he can iterate his way to success. “What I want to see over the next six to 12 months is a consistent drumbeat of new features that both consumers and creators are asking for, and to look at the retention curve and say ‘are people continuing to watch? Are people continuing to upload?,'” says Systrom. “So far we are seeing that all of those are healthy. But again trying to judge a very new kind of audacious format that’s never really been done before in the first months is going to be really hard.”

Differentiator or deterrent?

The biggest question remains whether IGTV will remain devout to the orthodoxy of vertical-only. Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources. Instagram itself expanded from square-only to portrait and landscape photos in the feed in 2015.

“My advice would be to make the videos horizontal. We’ve all come to understand vertical as ‘short form’ and horizontal as ‘long form,'” says Sayman. “It’s in the act of rotating your phone to landscape that you indicate to yourself and to your mobile device that you will not be context switching for the next few minutes, but rather intend to focus on one piece of content for an extended period of time.” This would at least give users more to watch, even if they ended up viewing landscape videos with their phones in portrait orientation.

This might be best as a last-ditch effort if it can’t get enough content flowing in through other means. But at least Instagram should offer a cropping tool that lets users manually select what vertical slice of a landscape video they want to show as they watch, rather than just grabbing the center or picking one area on the side for the whole clip. This could let creators repurpose landscape videos without things getting awkwardly half cut out of frame.

Former Facebook employee and social investor Josh Elman, who now works at Robinhood, told me he’s confident the company will experiment as much as necessary. “I think Facebook is relentless. They know that a ton of consumers watch video online. And most discover videos through influencers or their friends. (Or Netflix). Even though Watch and IGTV haven’t taken the world by storm yet, I bet Facebook won’t stop until they find the right mix.”

There’s a goldmine waiting if it does. Unlike on Facebook, there’s no Regram feature, you can’t post links, and outside of Explore you just see who you already follow on Instagram. That’s made it great at delivering friendly video and clips from your favorite stars, but leaves a gaping hole where serendipitous viewing could be. IGTV fills that gap. The hours people spend on Facebook watching random videos and their accompanying commercials have lifted the company to over $13 billion in revenue per quarter. Giving a younger audience a bottomless pit of full-screen video could produce the same behavior and profits on Instagram without polluting the feed, which can remain the purest manifestation of visual feed culture. But that’s only if IGTV can get enough content uploaded.

Puffed up by the success of besting its foe Snapchat, Instagram assumed it could take the long-form video world by storm. But the grand entrance at its debutante ball didn’t draw enough attention. Now it needs to take a different tack. Tone down the cross-promo for the moment. Concentrate on teaching creators how to find what works on the format and incentivizing them with cash and traffic. Develop some must-see IGTV and stoke a viral blockbuster. Prove the gravity of extended, personality-driven vertical video. Only then should it redirect traffic there from the feed, Stories, and Explore.

YouTube’s library wasn’t built overnight, and neither will IGTV’s. Facebook’s deep pockets and the success of Instagram’s other features give it the runway necessary to let IGTV take off. With 1 billion monthly users, and 400 million daily Stories users gathered in just two years, there are plenty of eyeballs waiting to be seduced. Systrom concludes, “Everything that is great starts small.” IGTV’s destiny will depend on Instagram’s patience.

from Mobile – TechCrunch https://ift.tt/2o9VBgD ORIGINAL CONTENT FROM: https://techcrunch.com/

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For IGTV, Instagram needs slow to mean steady

Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but the long-form video hub certainly isn’t an instant hit like Instagram Stories. Two months after that launched in 2016, Instagram was happy to trumpet how its Snapchat clone had hit 100 million users. Yet two months after IGTV’s launch, the Facebook subsidiary has been silent on its traction.

“It’s a new format. It’s different. We have to wait for people to adopt it and that takes time,” Instagram CEO Kevin Systrom told me. “Think of it this way: we just invested in a startup called IGTV, but it’s small, and it’s like Instagram was ‘early days.'”

It’s indeed too early for a scientific analysis, and Instagram’s feed has been around since 2010, so it’s obviously not a fair comparison, but we took a look at the IGTV view counts of some of the feature’s launch partner creators. Across six of those creators, their recent feed videos are getting roughly 6.8X as many views as their IGTV posts. If IGTV’s launch partners that benefited from early access and guidance aren’t doing so hot, it means there’s likely no free view count bonanza in store from other creators or regular users.

They, and IGTV, will have to work for their audience. That’s already proving difficult for the standalone IGTV app. Though it peaked at the #25 overall US iPhone app and has seen 2.5 million downloads across iOS and Android according to Sensor Tower, it’s since dropped to #1497 and seen a 94 percent decrease in weekly installs to just 70,000 last week.

Instagram will have to be in it for the long haul if it wants to win at long-form video. Entering the market 13 years after YouTube with a vertical format no one’s quite sure what to do with, IGTV must play the tortoise. If it can avoid getting scrapped or buried, and offer the right incentives and flexibility to creators, IGTV could deliver the spontaneous video viewing experience Instagram lacks. Otherwise, IGTV risks becoming the next Google Plus — a ghost town inside an otherwise thriving product ecosystem.

A glitzy, glitchy start

Instagram gave IGTV a red carpet premiere June 20th in hopes of making it look like the new digital hotspot. The San Francisco launch event offered attendees several types of avocado toast, spa water and ‘Gram-worthy portrait backdrops reminiscent of the Color Factory or Museum of Ice Cream. Instagram hadn’t held a flashy press event since the 2013 launch of video sharing, so it pulled out all the stops. Balloon sculptures lined the entrance to a massive warehouse packed with social media stars and ad execs shouting to each other over the din of the DJ.

But things were rocky from the start. Leaks led TechCrunch to report on the IGTV name and details in the preceding weeks. Technical difficulties with Systrom’s presentation pushed back the start, but not the rollout of IGTV’s code. Tipster Jane Manchun Wong sent TechCrunch screenshots of the new app and features a half hour before it was announced, and Instagram’s own Business Blog jumped the gun by posting details of the launch. The web already knew how IGTV would let people upload vertical videos up to an hour long and browse them through categories like “Popular” and “For You” by the time Systrom took the stage.

IGTV’s launch event featured Instagram-themed donuts and elaborate portrait backdrops. Images via Vicki’s Donuts and Mai Lanpham

“What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else,” Systrom tells me. It was indeed ambitious. Creators were already comfortable making short-form vertical Snapchat Stories by the time Instagram launched its own version. IGTV would have to start from scratch.

Systrom sees the steep learning curve as a differentiator, though. “One of the things I like most about the new format is that it’s actually fairly difficult to just take videos that exist online and simply repost them. That’s not true in feed. That basically forces everyone to create new stuff,” Systrom tells me. “It’s not to say that there isn’t other stuff on there but in general it incentivizes people to produce new things from scratch. And that’s really what we’re looking for. Even if the volume of that stuff at the beginning is smaller than what you might see on the popular page [of Instagram Explore].”

Instagram CEO Kevin Systrom unveils IGTV at the glitzy June 20th launch event

Instagram forced creators to adopt this proprietary format. But it forget to train Stories stars how to entertain us for five or 15 minutes, not 15 seconds, or convince landscape YouTube moguls to purposefully shoot or crop their clips for the way we normally hold our phones.

IGTV’s Popular page features plenty of random viral pap, foreign language content, and poor cropping

That should have been the real purpose of the launch party — demonstrating a variety of ways to turn these format constraints or lack thereof into unique content. Vertical video frames people better than places, and the length allows sustained eye-to-lens contacts that can engender an emotional connection. But a shallow array of initial content and too much confidence that creators would figure it out on their own deprived IGTV of emergent norms that other videographers could emulate to wet their feet.

Now IGTV feels haphazard, with trashy viral videos and miscropped ports amongst its Popular section alongside a few creators trying to produce made-for-IGTV talk shows and cooking tutorials. It’s yet to have its breakout “Chewbacca Mom” or “Rubberbanded Watermelon” blockbuster like Facebook Live. Even an interview with mega celeb Kylie Jenner only had 11,000 views.

Instagram wants to put the focus on the author, not the individual works of art. “Because we don’t have full text search and you can’t just search any random thing, it’s about the creators” Systrom explains. “I think that at its base level that it’s personality driven and creator driven means that you’re going to get really unique content that you won’t find anywhere else and that’s the goal.”

Yet being unique requires extra effort that creators might not invest if they’re unsure of the payoff in either reach or revenue. Michael Sayman, formerly Facebook’s youngest employee who was hired at age 17 to build apps for teens and who now works for Google, summed it up saying: “Many times in my own career, I’ve tried to make something with a unique spin or a special twist because I felt that’s the only way I could make my product stand out from the crowd, only to realize that it was those very twists and spins that made my products feel out of place and confusing to users. Sometimes, the best product is one that doesn’t create any new twists, but rather perfects and builds on top of what has been proven to already be extremely successful.”

A fraction of feed views

The one big surprise of the launch event was where IGTV would exist. Instagram announced it’d live in a standalone IGTV app, but also as a feature in the main app accessible from an orange button atop the home screen that would occasionally call out that new content was inside. But in essence, it was ignorable. IGTV didn’t get the benefit of being splayed out atop Instagram like Stories did. Blow past that one button and avoid downloading the separate app, and users could go right on tapping and scrolling through Instagram without coming across IGTV’s longer videos.

View counts of the launch partners reflect that. We looked at six launch partner creators, comparing their last six feed and IGTV videos older than a week and less than six months old, or fewer videos if that’s all they’d posted.

Only one of the six, BabyAriel, saw an obvious growth trend in her IGTV videos. Her candid IGTV monologues are performing the best of the six compared to feed. She’s earning an average of 243,000 views per IGTV video, about a third as many as she gets on her feed videos. “I’m really happy with my view counts because IGTV is just starting” BabyAriel tells me. She thinks the format will be good for behind-the-scenes clips that complement her longer YouTube videos and shorter Stories. “When I record anything, It’s vertical. When I turn my phone horizontal I think of an hour-long movie.”

Lele Pons, a Latin American comedy and music star who’s one of the most popular Instagram celebrities, gets about 5.7X more feed views than on her IGTV cooking show that averages 1.9 million hits. Instagram posted some IGTV highlights from the first month, but the most popular of now has 4.3 million views — less than half of what Pons gets on her average feed video.

Fitness guides from Katie Austin averaged just 3,600 views on IGTV while she gets 7.5X more in the feed. Lauren Godwin’s colorful comedy fared 5.2X better in the feed. Bryce Xavier saw the biggest differential, earning 15.9X more views for his dance and culture videos. And in the most direct comparison, K-Pop dancer Susie Shu sometimes posts cuts from the same performance to the two destinations, like one that got 273,000 views in feed but just 27,000 on IGTV, with similar clips fairing an average of 7.8X better.

Again, this isn’t to say IGTV is a lame horse. It just isn’t roaring out of the gates. Systrom remains optimistic about inventing a new format. “The question is can we pull that off and the early signs are really good,” he tells me. “We’ve been pretty blown away by the reception and the usage upfront,” though he declined to share any specific statistics. Instagram promised to provide more insight into traction in the future.

YouTube star Casey Neistat is less bullish. He doesn’t think IGTV is working and that engagement has been weak. If IGTV views were surpassing those of YouTube, creators would flock to it, but so far view counts are uninspiring and not worth diverting creative attention, Neistat says. “YouTube offers the best sit-back consumption, and Stories offers active consumption. Where does IGTV fit in? I’m not sure” he tells me. “Why create all of this unique content if it gets lower views, it’s not monetizable, and the viewers aren’t there?”

Susie Shu averages 7.8X more video views in the Instagram feed than on IGTV

For now, the combination of an unfamiliar format, the absence of direction for how to use it and the relatively buried placement has likely tempered IGTV’s traction. Two months in, Instagram Stories was proving itself an existential threat to Snapchat — which it’s in fact become. IGTV doesn’t pose the same danger to YouTube yet, and it will need a strategy to support a more slow-burn trajectory.

The chicken and the IG problem

The first step to becoming a real YouTube challenger is to build up some tent-pole content that gives people a reason to open IGTV. Until there’s something that captures attention, any cross-promotion traffic Instagram sends it will be like pouring water into a bucket with a giant hole in the bottom. Yet until there’s enough viewers, it’s tough to persuade creators to shoot for IGTV since it won’t do a ton to boost their fan base.

Fortnite champion Ninja shares a photo of IGTV launch partners gathered backstage at the press event

Meanwhile, Instagram hasn’t committed to a monetization or revenue-sharing strategy for IGTV. Systrom said at the launch that “There’s no ads in IGTV today,” but noted it’s “obviously a very reasonable place [for ads] to end up.” Without enough views, though, ads won’t earn enough for a revenue split to incentivize creators. Perhaps Instagram will heavily integrate its in-app shopping features and sponsored content partnerships, but even those rely on having more traffic. Vine withered at Twitter in part from creators bailing due to its omission of native monetization options.

So how does IGTV solve the chicken-and-egg problem? It may need to swallow its pride and pay early adopters directly for content until it racks up enough views to offer sustainable revenue sharing. Instagram has never publicly copped to paying for content before, unlike its parent Facebook, which offered stipends ranging into the millions of dollars for publishers to shoot Live broadcasts and long-form Watch shows. Neither have led to a booming viewership, but perhaps that’s because Facebook has lost its edge with the teens who love video.

Instagram could do better if it paid the right creators to weather IGTV’s initial slim pickings. Settling on ad strategy creators can count on earning money from in the future might also get them to hang tight. Those deals could mimic the 55 percent split of mid-roll ad breaks Facebook gives creators on some videos. But again, the views must come first.

Alternatively, or additionally, it could double down on the launch strategy of luring creators with the potential to become the big fish in IGTV’s small-for-now pond. Backroom deals to trade being highlighted in its IGTV algorithm in exchange for high-quality content could win the hearts of these stars and their managers. Instagram would be wise to pair these incentives with vertical long-form video content creation workshops. It could bring its community, product and analytics leaders together with partnered stars to suss out what works best in the format and help them shoot it.

The cross-promo spigot

Once there’s something worth watching on IGTV, the company could open the cross-promo traffic spigot. At first, Instagram would send notifications about top content or IGTV posts from people you follow, and call them out with a little orange text banner atop its main app. Now it seems to understand it will need to be more coercive.

Last month, TechCrunch spotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, we found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen. It may need to boost the frequency of these cross-promotions and stick them in-between Stories and Explore sections as well to give IGTV the limelight. These could expose users to creators they don’t follow already but might enjoy.

“It’s still early but I do think there’s a lot of potential when they figure out two things since the feature is so new,” says John Shahidi, who runs the Justin Bieber-backed Shots Studios, which produces and distributes content for Lele Pons, Rudy Mancuso and other Insta celebs. “1. Product. IGTV is not in your face so Instagram users aren’t changing behavior to consume. Timeline and Instagram Stories are in your face so those two are the most used features. 2. Discoverability. I want to see videos from people I don’t follow. Interesting stuff like cooking, product review, interesting content from brands but without following the accounts.” In the meantime, Shots Studios is launching a vertical-only channel on YouTube that Shahidi believes is the first of its kind.

Instagram will have to balance its strategic imperative to grow the long-form video hub and avoid spamming users until they hate the brand as a whole. Some think it’s already gone too far. “I think it’s super intrusive right now,” says Tiffany Zhong, once known as the world’s youngest venture capitalist who now runs Generation Z consulting firm Zebra Intelligence. “I personally find all the IGTV videos super boring and click out within seconds (and the only time I watch them are if I accidentally tapped on the icon when I tried to go to my DMs instead).” Desperately funneling traffic to the feature before there’s enough great content to power relevant recommendations for everyone could prematurely sour users on IGTV. 

Systrom remains optimistic he can iterate his way to success. “What I want to see over the next six to 12 months is a consistent drumbeat of new features that both consumers and creators are asking for, and to look at the retention curve and say ‘are people continuing to watch? Are people continuing to upload?,'” says Systrom. “So far we are seeing that all of those are healthy. But again trying to judge a very new kind of audacious format that’s never really been done before in the first months is going to be really hard.”

Differentiator or deterrent?

The biggest question remains whether IGTV will remain devout to the orthodoxy of vertical-only. Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources. Instagram itself expanded from square-only to portrait and landscape photos in the feed in 2015.

“My advice would be to make the videos horizontal. We’ve all come to understand vertical as ‘short form’ and horizontal as ‘long form,'” says Sayman. “It’s in the act of rotating your phone to landscape that you indicate to yourself and to your mobile device that you will not be context switching for the next few minutes, but rather intend to focus on one piece of content for an extended period of time.” This would at least give users more to watch, even if they ended up viewing landscape videos with their phones in portrait orientation.

This might be best as a last-ditch effort if it can’t get enough content flowing in through other means. But at least Instagram should offer a cropping tool that lets users manually select what vertical slice of a landscape video they want to show as they watch, rather than just grabbing the center or picking one area on the side for the whole clip. This could let creators repurpose landscape videos without things getting awkwardly half cut out of frame.

Former Facebook employee and social investor Josh Elman, who now works at Robinhood, told me he’s confident the company will experiment as much as necessary. “I think Facebook is relentless. They know that a ton of consumers watch video online. And most discover videos through influencers or their friends. (Or Netflix). Even though Watch and IGTV haven’t taken the world by storm yet, I bet Facebook won’t stop until they find the right mix.”

There’s a goldmine waiting if it does. Unlike on Facebook, there’s no Regram feature, you can’t post links, and outside of Explore you just see who you already follow on Instagram. That’s made it great at delivering friendly video and clips from your favorite stars, but leaves a gaping hole where serendipitous viewing could be. IGTV fills that gap. The hours people spend on Facebook watching random videos and their accompanying commercials have lifted the company to over $13 billion in revenue per quarter. Giving a younger audience a bottomless pit of full-screen video could produce the same behavior and profits on Instagram without polluting the feed, which can remain the purest manifestation of visual feed culture. But that’s only if IGTV can get enough content uploaded.

Puffed up by the success of besting its foe Snapchat, Instagram assumed it could take the long-form video world by storm. But the grand entrance at its debutante ball didn’t draw enough attention. Now it needs to take a different tack. Tone down the cross-promo for the moment. Concentrate on teaching creators how to find what works on the format and incentivizing them with cash and traffic. Develop some must-see IGTV and stoke a viral blockbuster. Prove the gravity of extended, personality-driven vertical video. Only then should it redirect traffic there from the feed, Stories, and Explore.

YouTube’s library wasn’t built overnight, and neither will IGTV’s. Facebook’s deep pockets and the success of Instagram’s other features give it the runway necessary to let IGTV take off. With 1 billion monthly users, and 400 million daily Stories users gathered in just two years, there are plenty of eyeballs waiting to be seduced. Systrom concludes, “Everything that is great starts small.” IGTV’s destiny will depend on Instagram’s patience.

from iraidajzsmmwtv https://ift.tt/2o9VBgD via IFTTT

[theinvinciblenoob]

Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but the long-form video hub certainly isn’t an instant hit like Instagram Stories. Two months after that launched in 2016, Instagram was happy to trumpet how its Snapchat clone had hit 100 million users. Yet two months after IGTV’s launch, the Facebook subsidiary has been silent on its traction.

“It’s a new format. It’s different. We have to wait for people to adopt it and that takes time,” Instagram CEO Kevin Systrom told me. “Think of it this way: we just invested in a startup called IGTV, but it’s small, and it’s like Instagram was ‘early days.'”

It’s indeed too early for a scientific analysis, and Instagram’s feed has been around since 2010, so it’s obviously not a fair comparison, but we took a look at the IGTV view counts of some of the feature’s launch partner creators. Across six of those creators, their recent feed videos are getting roughly 6.8X as many views as their IGTV posts. If IGTV’s launch partners that benefited from early access and guidance aren’t doing so hot, it means there’s likely no free view count bonanza in store from other creators or regular users.

They, and IGTV, will have to work for their audience. That’s already proving difficult for the standalone IGTV app. Though it peaked at the #25 overall US iPhone app and has seen 2.5 million downloads across iOS and Android according to Sensor Tower, it’s since dropped to #1497 and seen a 94 percent decrease in weekly installs to just 70,000 last week.

Instagram will have to be in it for the long haul if it wants to win at long-form video. Entering the market 13 years after YouTube with a vertical format no one’s quite sure what to do with, IGTV must play the tortoise. If it can avoid getting scrapped or buried, and offer the right incentives and flexibility to creators, IGTV could deliver the spontaneous video viewing experience Instagram lacks. Otherwise, IGTV risks becoming the next Google Plus — a ghost town inside an otherwise thriving product ecosystem.

A glitzy, glitchy start

Instagram gave IGTV a red carpet premiere June 20th in hopes of making it look like the new digital hotspot. The San Francisco launch event offered attendees several types of avocado toast, spa water and ‘Gram-worthy portrait backdrops reminiscent of the Color Factory or Museum of Ice Cream. Instagram hadn’t held a flashy press event since the 2013 launch of video sharing, so it pulled out all the stops. Balloon sculptures lined the entrance to a massive warehouse packed with social media stars and ad execs shouting to each other over the din of the DJ.

But things were rocky from the start. Leaks led TechCrunch to report on the IGTV name and details in the preceding weeks. Technical difficulties with Systrom’s presentation pushed back the start, but not the rollout of IGTV’s code. Tipster Jane Manchun Wong sent TechCrunch screenshots of the new app and features a half hour before it was announced, and Instagram’s own Business Blog jumped the gun by posting details of the launch. The web already knew how IGTV would let people upload vertical videos up to an hour long and browse them through categories like “Popular” and “For You” by the time Systrom took the stage.

IGTV’s launch event featured Instagram-themed donuts and elaborate portrait backdrops. Images via Vicki’s Donuts and Mai Lanpham

“What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else,” Systrom tells me. It was indeed ambitious. Creators were already comfortable making short-form vertical Snapchat Stories by the time Instagram launched its own version. IGTV would have to start from scratch.

Systrom sees the steep learning curve as a differentiator, though. “One of the things I like most about the new format is that it’s actually fairly difficult to just take videos that exist online and simply repost them. That’s not true in feed. That basically forces everyone to create new stuff,” Systrom tells me. “It’s not to say that there isn’t other stuff on there but in general it incentivizes people to produce new things from scratch. And that’s really what we’re looking for. Even if the volume of that stuff at the beginning is smaller than what you might see on the popular page [of Instagram Explore].”

Instagram CEO Kevin Systrom unveils IGTV at the glitzy June 20th launch event

Instagram forced creators to adopt this proprietary format. But it forget to train Stories stars how to entertain us for five or 15 minutes, not 15 seconds, or convince landscape YouTube moguls to purposefully shoot or crop their clips for the way we normally hold our phones.

IGTV’s Popular page features plenty of random viral pap, foreign language content, and poor cropping

That should have been the real purpose of the launch party — demonstrating a variety of ways to turn these format constraints or lack thereof into unique content. Vertical video frames people better than places, and the length allows sustained eye-to-lens contacts that can engender an emotional connection. But a shallow array of initial content and too much confidence that creators would figure it out on their own deprived IGTV of emergent norms that other videographers could emulate to wet their feet.

Now IGTV feels haphazard, with trashy viral videos and miscropped ports amongst its Popular section alongside a few creators trying to produce made-for-IGTV talk shows and cooking tutorials. It’s yet to have its breakout “Chewbacca Mom” or “Rubberbanded Watermelon” blockbuster like Facebook Live. Even an interview with mega celeb Kylie Jenner only had 11,000 views.

Instagram wants to put the focus on the author, not the individual works of art. “Because we don’t have full text search and you can’t just search any random thing, it’s about the creators” Systrom explains. “I think that at its base level that it’s personality driven and creator driven means that you’re going to get really unique content that you won’t find anywhere else and that’s the goal.”

Yet being unique requires extra effort that creators might not invest if they’re unsure of the payoff in either reach or revenue. Michael Sayman, formerly Facebook’s youngest employee who was hired at age 17 to build apps for teens and who now works for Google, summed it up saying: “Many times in my own career, I’ve tried to make something with a unique spin or a special twist because I felt that’s the only way I could make my product stand out from the crowd, only to realize that it was those very twists and spins that made my products feel out of place and confusing to users. Sometimes, the best product is one that doesn’t create any new twists, but rather perfects and builds on top of what has been proven to already be extremely successful.”

A fraction of feed views

The one big surprise of the launch event was where IGTV would exist. Instagram announced it’d live in a standalone IGTV app, but also as a feature in the main app accessible from an orange button atop the home screen that would occasionally call out that new content was inside. It could have had its own carousel like Stories or been integrated into Explore until it was ready for primetime.

Instead, it was ignorable. IGTV didn’t get the benefit of the home screen spotlight like Instagram Stories. Blow past that one orange button and avoid downloading the separate app, and users could go right on tapping and scrolling through Instagram without coming across IGTV’s longer videos.

View counts of the launch partners reflect that. We looked at six launch partner creators, comparing their last six feed and IGTV videos older than a week and less than six months old, or fewer videos if that’s all they’d posted.

Only one of the six, BabyAriel, saw an obvious growth trend in her IGTV videos. Her candid IGTV monologues are performing the best of the six compared to feed. She’s earning an average of 243,000 views per IGTV video, about a third as many as she gets on her feed videos. “I’m really happy with my view counts because IGTV is just starting” BabyAriel tells me. She thinks the format will be good for behind-the-scenes clips that complement her longer YouTube videos and shorter Stories. “When I record anything, It’s vertical. When I turn my phone horizontal I think of an hour-long movie.”

Lele Pons, a Latin American comedy and music star who’s one of the most popular Instagram celebrities, gets about 5.7X more feed views than on her IGTV cooking show that averages 1.9 million hits. Instagram posted some IGTV highlights from the first month, but the most popular of now has 4.3 million views — less than half of what Pons gets on her average feed video.

Fitness guides from Katie Austin averaged just 3,600 views on IGTV while she gets 7.5X more in the feed. Lauren Godwin’s colorful comedy fared 5.2X better in the feed. Bryce Xavier saw the biggest differential, earning 15.9X more views for his dance and culture videos. And in the most direct comparison, K-Pop dancer Susie Shu sometimes posts cuts from the same performance to the two destinations, like one that got 273,000 views in feed but just 27,000 on IGTV, with similar clips fairing an average of 7.8X better.

Again, this isn’t to say IGTV is a lame horse. It just isn’t roaring out of the gates. Systrom remains optimistic about inventing a new format. “The question is can we pull that off and the early signs are really good,” he tells me. “We’ve been pretty blown away by the reception and the usage upfront,” though he declined to share any specific statistics. Instagram promised to provide more insight into traction in the future.

YouTube star Casey Neistat is less bullish. He doesn’t think IGTV is working and that engagement has been weak. If IGTV views were surpassing those of YouTube, creators would flock to it, but so far view counts are uninspiring and not worth diverting creative attention, Neistat says. “YouTube offers the best sit-back consumption, and Stories offers active consumption. Where does IGTV fit in? I’m not sure” he tells me. “Why create all of this unique content if it gets lower views, it’s not monetizable, and the viewers aren’t there?”

Susie Shu averages 7.8X more video views in the Instagram feed than on IGTV

For now, the combination of an unfamiliar format, the absence of direction for how to use it and the relatively buried placement has likely tempered IGTV’s traction. Two months in, Instagram Stories was proving itself an existential threat to Snapchat — which it’s in fact become. IGTV doesn’t pose the same danger to YouTube yet, and it will need a strategy to support a more slow-burn trajectory.

The chicken and the IG problem

The first step to becoming a real YouTube challenger is to build up some tent-pole content that gives people a reason to open IGTV. Until there’s something that captures attention, any cross-promotion traffic Instagram sends it will be like pouring water into a bucket with a giant hole in the bottom. Yet until there’s enough viewers, it’s tough to persuade creators to shoot for IGTV since it won’t do a ton to boost their fan base.

Fortnite champion Ninja shares a photo of IGTV launch partners gathered backstage at the press event

Meanwhile, Instagram hasn’t committed to a monetization or revenue-sharing strategy for IGTV. Systrom said at the launch that “There’s no ads in IGTV today,” but noted it’s “obviously a very reasonable place [for ads] to end up.” Without enough views, though, ads won’t earn enough for a revenue split to incentivize creators. Perhaps Instagram will heavily integrate its in-app shopping features and sponsored content partnerships, but even those rely on having more traffic. Vine withered at Twitter in part from creators bailing due to its omission of native monetization options.

So how does IGTV solve the chicken-and-egg problem? It may need to swallow its pride and pay early adopters directly for content until it racks up enough views to offer sustainable revenue sharing. Instagram has never publicly copped to paying for content before, unlike its parent Facebook, which offered stipends ranging into the millions of dollars for publishers to shoot Live broadcasts and long-form Watch shows. Neither have led to a booming viewership, but perhaps that’s because Facebook has lost its edge with the teens who love video.

Instagram could do better if it paid the right creators to weather IGTV’s initial slim pickings. Settling on ad strategy creators can count on earning money from in the future might also get them to hang tight. Those deals could mimic the 55 percent split of mid-roll ad breaks Facebook gives creators on some videos. But again, the views must come first.

Alternatively, or additionally, it could double down on the launch strategy of luring creators with the potential to become the big fish in IGTV’s small-for-now pond. Backroom deals to trade being highlighted in its IGTV algorithm in exchange for high-quality content could win the hearts of these stars and their managers. Instagram would be wise to pair these incentives with vertical long-form video content creation workshops. It could bring its community, product and analytics leaders together with partnered stars to suss out what works best in the format and help them shoot it.

The cross-promo spigot

Once there’s something worth watching on IGTV, the company could open the cross-promo traffic spigot. At first, Instagram would send notifications about top content or IGTV posts from people you follow, and call them out with a little orange text banner atop its main app. Now it seems to understand it will need to be more coercive.

Last month, TechCrunch tipster Jane Manchun Wong spotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, TechCrunch researcher Matt Navarra found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen. It may need to boost the frequency of these cross-promotions and stick them in-between Stories and Explore sections as well to give IGTV the limelight. These could expose users to creators they don’t follow already but might enjoy.

“It’s still early but I do think there’s a lot of potential when they figure out two things since the feature is so new,” says John Shahidi, who runs the Justin Bieber-backed Shots Studios, which produces and distributes content for Lele Pons, Rudy Mancuso and other Insta celebs. “1. Product. IGTV is not in your face so Instagram users aren’t changing behavior to consume. Timeline and Instagram Stories are in your face so those two are the most used features. 2. Discoverability. I want to see videos from people I don’t follow. Interesting stuff like cooking, product review, interesting content from brands but without following the accounts.” In the meantime, Shots Studios is launching a vertical-only channel on YouTube that Shahidi believes is the first of its kind.

Instagram will have to balance its strategic imperative to grow the long-form video hub and avoid spamming users until they hate the brand as a whole. Some think it’s already gone too far. “I think it’s super intrusive right now,” says Tiffany Zhong, once known as the world’s youngest venture capitalist who now runs Generation Z consulting firm Zebra Intelligence. “I personally find all the IGTV videos super boring and click out within seconds (and the only time I watch them are if I accidentally tapped on the icon when I tried to go to my DMs instead).” Desperately funneling traffic to the feature before there’s enough great content to power relevant recommendations for everyone could prematurely sour users on IGTV. 

Systrom remains optimistic he can iterate his way to success. “What I want to see over the next six to 12 months is a consistent drumbeat of new features that both consumers and creators are asking for, and to look at the retention curve and say ‘are people continuing to watch? Are people continuing to upload?,'” says Systrom. “So far we are seeing that all of those are healthy. But again trying to judge a very new kind of audacious format that’s never really been done before in the first months is going to be really hard.”

Differentiator or deterrent?

The biggest question remains whether IGTV will remain devout to the orthodoxy of vertical-only. Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources. Instagram itself expanded from square-only to portrait and landscape photos in the feed in 2015.

“My advice would be to make the videos horizontal. We’ve all come to understand vertical as ‘short form’ and horizontal as ‘long form,'” says Sayman. “It’s in the act of rotating your phone to landscape that you indicate to yourself and to your mobile device that you will not be context switching for the next few minutes, but rather intend to focus on one piece of content for an extended period of time.” This would at least give users more to watch, even if they ended up viewing landscape videos with their phones in portrait orientation.

This might be best as a last-ditch effort if it can’t get enough content flowing in through other means. But at least Instagram should offer a cropping tool that lets users manually select what vertical slice of a landscape video they want to show as they watch, rather than just grabbing the center or picking one area on the side for the whole clip. This could let creators repurpose landscape videos without things getting awkwardly half cut out of frame.

Former Facebook employee and social investor Josh Elman, who now works at Robinhood, told me he’s confident the company will experiment as much as necessary. “I think Facebook is relentless. They know that a ton of consumers watch video online. And most discover videos through influencers or their friends. (Or Netflix). Even though Watch and IGTV haven’t taken the world by storm yet, I bet Facebook won’t stop until they find the right mix.”

There’s a goldmine waiting if it does. Unlike on Facebook, there’s no Regram feature, you can’t post links, and outside of Explore you just see who you already follow on Instagram. That’s made it great at delivering friendly video and clips from your favorite stars, but leaves a gaping hole where serendipitous viewing could be. IGTV fills that gap. The hours people spend on Facebook watching random videos and their accompanying commercials have lifted the company to over $13 billion in revenue per quarter. Giving a younger audience a bottomless pit of full-screen video could produce the same behavior and profits on Instagram without polluting the feed, which can remain the purest manifestation of visual feed culture. But that’s only if IGTV can get enough content uploaded.

Puffed up by the success of besting its foe Snapchat, Instagram assumed it could take the long-form video world by storm. But the grand entrance at its debutante ball didn’t draw enough attention. Now it needs to take a different tack. Tone down the cross-promo for the moment. Concentrate on teaching creators how to find what works on the format and incentivizing them with cash and traffic. Develop some must-see IGTV and stoke a viral blockbuster. Prove the gravity of extended, personality-driven vertical video. Only then should it redirect traffic there from the feed, Stories, and Explore.

YouTube’s library wasn’t built overnight, and neither will IGTV’s. Facebook’s deep pockets and the success of Instagram’s other features give it the runway necessary to let IGTV take off. With 1 billion monthly users, and 400 million daily Stories users gathered in just two years, there are plenty of eyeballs waiting to be seduced. Systrom concludes, “Everything that is great starts small.” IGTV’s destiny will depend on Instagram’s patience.

via TechCrunch

[fmservers]

For IGTV, Instagram needs slow to mean steady

Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but the long-form video hub certainly isn’t an instant hit like Instagram Stories. Two months after that launched in 2016, Instagram was happy to trumpet how its Snapchat clone had hit 100 million users. Yet two months after IGTV’s launch, the Facebook subsidiary has been silent on its traction.

“It’s a new format. It’s different. We have to wait for people to adopt it and that takes time,” Instagram CEO Kevin Systrom told me. “Think of it this way: we just invested in a startup called IGTV, but it’s small, and it’s like Instagram was ‘early days.'”

It’s indeed too early for a scientific analysis, and Instagram’s feed has been around since 2010, so it’s obviously not a fair comparison, but we took a look at the IGTV view counts of some of the feature’s launch partner creators. Across six of those creators, their recent feed videos are getting roughly 6.8X as many views as their IGTV posts. If IGTV’s launch partners that benefited from early access and guidance aren’t doing so hot, it means there’s likely no free view count bonanza in store from other creators or regular users.

They, and IGTV, will have to work for their audience. That’s already proving difficult for the standalone IGTV app. Though it peaked at the #25 overall US iPhone app and has seen 2.5 million downloads across iOS and Android according to Sensor Tower, it’s since dropped to #1497 and seen a 94 percent decrease in weekly installs to just 70,000 last week.

Instagram will have to be in it for the long haul if it wants to win at long-form video. Entering the market 13 years after YouTube with a vertical format no one’s quite sure what to do with, IGTV must play the tortoise. If it can avoid getting scrapped or buried, and offer the right incentives and flexibility to creators, IGTV could deliver the spontaneous video viewing experience Instagram lacks. Otherwise, IGTV risks becoming the next Google Plus — a ghost town inside an otherwise thriving product ecosystem.

A glitzy, glitchy start

Instagram gave IGTV a red carpet premiere June 20th in hopes of making it look like the new digital hotspot. The San Francisco launch event offered attendees several types of avocado toast, spa water and ‘Gram-worthy portrait backdrops reminiscent of the Color Factory or Museum of Ice Cream. Instagram hadn’t held a flashy press event since the 2013 launch of video sharing, so it pulled out all the stops. Balloon sculptures lined the entrance to a massive warehouse packed with social media stars and ad execs shouting to each other over the din of the DJ.

But things were rocky from the start. Leaks led TechCrunch to report on the IGTV name and details in the preceding weeks. Technical difficulties with Systrom’s presentation pushed back the start, but not the rollout of IGTV’s code. Tipster Jane Manchun Wong sent TechCrunch screenshots of the new app and features a half hour before it was announced, and Instagram’s own Business Blog jumped the gun by posting details of the launch. The web already knew how IGTV would let people upload vertical videos up to an hour long and browse them through categories like “Popular” and “For You” by the time Systrom took the stage.

IGTV’s launch event featured Instagram-themed donuts and elaborate portrait backdrops. Images via Vicki’s Donuts and Mai Lanpham

“What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else,” Systrom tells me. It was indeed ambitious. Creators were already comfortable making short-form vertical Snapchat Stories by the time Instagram launched its own version. IGTV would have to start from scratch.

Systrom sees the steep learning curve as a differentiator, though. “One of the things I like most about the new format is that it’s actually fairly difficult to just take videos that exist online and simply repost them. That’s not true in feed. That basically forces everyone to create new stuff,” Systrom tells me. “It’s not to say that there isn’t other stuff on there but in general it incentivizes people to produce new things from scratch. And that’s really what we’re looking for. Even if the volume of that stuff at the beginning is smaller than what you might see on the popular page [of Instagram Explore].”

Instagram CEO Kevin Systrom unveils IGTV at the glitzy June 20th launch event

Instagram forced creators to adopt this proprietary format. But it forget to train Stories stars how to entertain us for five or 15 minutes, not 15 seconds, or convince landscape YouTube moguls to purposefully shoot or crop their clips for the way we normally hold our phones.

IGTV’s Popular page features plenty of random viral pap, foreign language content, and poor cropping

That should have been the real purpose of the launch party — demonstrating a variety of ways to turn these format constraints or lack thereof into unique content. Vertical video frames people better than places, and the length allows sustained eye-to-lens contacts that can engender an emotional connection. But a shallow array of initial content and too much confidence that creators would figure it out on their own deprived IGTV of emergent norms that other videographers could emulate to wet their feet.

Now IGTV feels haphazard, with trashy viral videos and miscropped ports amongst its Popular section alongside a few creators trying to produce made-for-IGTV talk shows and cooking tutorials. It’s yet to have its breakout “Chewbacca Mom” or “Rubberbanded Watermelon” blockbuster like Facebook Live. Even an interview with mega celeb Kylie Jenner only had 11,000 views.

Instagram wants to put the focus on the author, not the individual works of art. “Because we don’t have full text search and you can’t just search any random thing, it’s about the creators” Systrom explains. “I think that at its base level that it’s personality driven and creator driven means that you’re going to get really unique content that you won’t find anywhere else and that’s the goal.”

Yet being unique requires extra effort that creators might not invest if they’re unsure of the payoff in either reach or revenue. Michael Sayman, formerly Facebook’s youngest employee who was hired at age 17 to build apps for teens and who now works for Google, summed it up saying: “Many times in my own career, I’ve tried to make something with a unique spin or a special twist because I felt that’s the only way I could make my product stand out from the crowd, only to realize that it was those very twists and spins that made my products feel out of place and confusing to users. Sometimes, the best product is one that doesn’t create any new twists, but rather perfects and builds on top of what has been proven to already be extremely successful.”

A fraction of feed views

The one big surprise of the launch event was where IGTV would exist. Instagram announced it’d live in a standalone IGTV app, but also as a feature in the main app accessible from an orange button atop the home screen that would occasionally call out that new content was inside. But in essence, it was ignorable. IGTV didn’t get the benefit of being splayed out atop Instagram like Stories did. Blow past that one button and avoid downloading the separate app, and users could go right on tapping and scrolling through Instagram without coming across IGTV’s longer videos.

View counts of the launch partners reflect that. We looked at six launch partner creators, comparing their last six feed and IGTV videos older than a week and less than six months old, or fewer videos if that’s all they’d posted.

Only one of the six, BabyAriel, saw an obvious growth trend in her IGTV videos. Her candid IGTV monologues are performing the best of the six compared to feed. She’s earning an average of 243,000 views per IGTV video, about a third as many as she gets on her feed videos. “I’m really happy with my view counts because IGTV is just starting” BabyAriel tells me. She thinks the format will be good for behind-the-scenes clips that complement her longer YouTube videos and shorter Stories. “When I record anything, It’s vertical. When I turn my phone horizontal I think of an hour-long movie.”

Lele Pons, a Latin American comedy and music star who’s one of the most popular Instagram celebrities, gets about 5.7X more feed views than on her IGTV cooking show that averages 1.9 million hits. Instagram posted some IGTV highlights from the first month, but the most popular of now has 4.3 million views — less than half of what Pons gets on her average feed video.

Fitness guides from Katie Austin averaged just 3,600 views on IGTV while she gets 7.5X more in the feed. Lauren Godwin’s colorful comedy fared 5.2X better in the feed. Bryce Xavier saw the biggest differential, earning 15.9X more views for his dance and culture videos. And in the most direct comparison, K-Pop dancer Susie Shu sometimes posts cuts from the same performance to the two destinations, like one that got 273,000 views in feed but just 27,000 on IGTV, with similar clips fairing an average of 7.8X better.

Again, this isn’t to say IGTV is a lame horse. It just isn’t roaring out of the gates. Systrom remains optimistic about inventing a new format. “The question is can we pull that off and the early signs are really good,” he tells me. “We’ve been pretty blown away by the reception and the usage upfront,” though he declined to share any specific statistics. Instagram promised to provide more insight into traction in the future.

YouTube star Casey Neistat is less bullish. He doesn’t think IGTV is working and that engagement has been weak. If IGTV views were surpassing those of YouTube, creators would flock to it, but so far view counts are uninspiring and not worth diverting creative attention, Neistat says. “YouTube offers the best sit-back consumption, and Stories offers active consumption. Where does IGTV fit in? I’m not sure” he tells me. “Why create all of this unique content if it gets lower views, it’s not monetizable, and the viewers aren’t there?”

Susie Shu averages 7.8X more video views in the Instagram feed than on IGTV

For now, the combination of an unfamiliar format, the absence of direction for how to use it and the relatively buried placement has likely tempered IGTV’s traction. Two months in, Instagram Stories was proving itself an existential threat to Snapchat — which it’s in fact become. IGTV doesn’t pose the same danger to YouTube yet, and it will need a strategy to support a more slow-burn trajectory.

The chicken and the IG problem

The first step to becoming a real YouTube challenger is to build up some tent-pole content that gives people a reason to open IGTV. Until there’s something that captures attention, any cross-promotion traffic Instagram sends it will be like pouring water into a bucket with a giant hole in the bottom. Yet until there’s enough viewers, it’s tough to persuade creators to shoot for IGTV since it won’t do a ton to boost their fan base.

Fortnite champion Ninja shares a photo of IGTV launch partners gathered backstage at the press event

Meanwhile, Instagram hasn’t committed to a monetization or revenue-sharing strategy for IGTV. Systrom said at the launch that “There’s no ads in IGTV today,” but noted it’s “obviously a very reasonable place [for ads] to end up.” Without enough views, though, ads won’t earn enough for a revenue split to incentivize creators. Perhaps Instagram will heavily integrate its in-app shopping features and sponsored content partnerships, but even those rely on having more traffic. Vine withered at Twitter in part from creators bailing due to its omission of native monetization options.

So how does IGTV solve the chicken-and-egg problem? It may need to swallow its pride and pay early adopters directly for content until it racks up enough views to offer sustainable revenue sharing. Instagram has never publicly copped to paying for content before, unlike its parent Facebook, which offered stipends ranging into the millions of dollars for publishers to shoot Live broadcasts and long-form Watch shows. Neither have led to a booming viewership, but perhaps that’s because Facebook has lost its edge with the teens who love video.

Instagram could do better if it paid the right creators to weather IGTV’s initial slim pickings. Settling on ad strategy creators can count on earning money from in the future might also get them to hang tight. Those deals could mimic the 55 percent split of mid-roll ad breaks Facebook gives creators on some videos. But again, the views must come first.

Alternatively, or additionally, it could double down on the launch strategy of luring creators with the potential to become the big fish in IGTV’s small-for-now pond. Backroom deals to trade being highlighted in its IGTV algorithm in exchange for high-quality content could win the hearts of these stars and their managers. Instagram would be wise to pair these incentives with vertical long-form video content creation workshops. It could bring its community, product and analytics leaders together with partnered stars to suss out what works best in the format and help them shoot it.

The cross-promo spigot

Once there’s something worth watching on IGTV, the company could open the cross-promo traffic spigot. At first, Instagram would send notifications about top content or IGTV posts from people you follow, and call them out with a little orange text banner atop its main app. Now it seems to understand it will need to be more coercive.

Last month, TechCrunch spotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, we found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen. It may need to boost the frequency of these cross-promotions and stick them in-between Stories and Explore sections as well to give IGTV the limelight. These could expose users to creators they don’t follow already but might enjoy.

“It’s still early but I do think there’s a lot of potential when they figure out two things since the feature is so new,” says John Shahidi, who runs the Justin Bieber-backed Shots Studios, which produces and distributes content for Lele Pons, Rudy Mancuso and other Insta celebs. “1. Product. IGTV is not in your face so Instagram users aren’t changing behavior to consume. Timeline and Instagram Stories are in your face so those two are the most used features. 2. Discoverability. I want to see videos from people I don’t follow. Interesting stuff like cooking, product review, interesting content from brands but without following the accounts.” In the meantime, Shots Studios is launching a vertical-only channel on YouTube that Shahidi believes is the first of its kind.

Instagram will have to balance its strategic imperative to grow the long-form video hub and avoid spamming users until they hate the brand as a whole. Some think it’s already gone too far. “I think it’s super intrusive right now,” says Tiffany Zhong, once known as the world’s youngest venture capitalist who now runs Generation Z consulting firm Zebra Intelligence. “I personally find all the IGTV videos super boring and click out within seconds (and the only time I watch them are if I accidentally tapped on the icon when I tried to go to my DMs instead).” Desperately funneling traffic to the feature before there’s enough great content to power relevant recommendations for everyone could prematurely sour users on IGTV. 

Systrom remains optimistic he can iterate his way to success. “What I want to see over the next six to 12 months is a consistent drumbeat of new features that both consumers and creators are asking for, and to look at the retention curve and say ‘are people continuing to watch? Are people continuing to upload?,'” says Systrom. “So far we are seeing that all of those are healthy. But again trying to judge a very new kind of audacious format that’s never really been done before in the first months is going to be really hard.”

Differentiator or deterrent?

The biggest question remains whether IGTV will remain devout to the orthodoxy of vertical-only. Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources. Instagram itself expanded from square-only to portrait and landscape photos in the feed in 2015.

“My advice would be to make the videos horizontal. We’ve all come to understand vertical as ‘short form’ and horizontal as ‘long form,'” says Sayman. “It’s in the act of rotating your phone to landscape that you indicate to yourself and to your mobile device that you will not be context switching for the next few minutes, but rather intend to focus on one piece of content for an extended period of time.” This would at least give users more to watch, even if they ended up viewing landscape videos with their phones in portrait orientation.

This might be best as a last-ditch effort if it can’t get enough content flowing in through other means. But at least Instagram should offer a cropping tool that lets users manually select what vertical slice of a landscape video they want to show as they watch, rather than just grabbing the center or picking one area on the side for the whole clip. This could let creators repurpose landscape videos without things getting awkwardly half cut out of frame.

Former Facebook employee and social investor Josh Elman, who now works at Robinhood, told me he’s confident the company will experiment as much as necessary. “I think Facebook is relentless. They know that a ton of consumers watch video online. And most discover videos through influencers or their friends. (Or Netflix). Even though Watch and IGTV haven’t taken the world by storm yet, I bet Facebook won’t stop until they find the right mix.”

There’s a goldmine waiting if it does. Unlike on Facebook, there’s no Regram feature, you can’t post links, and outside of Explore you just see who you already follow on Instagram. That’s made it great at delivering friendly video and clips from your favorite stars, but leaves a gaping hole where serendipitous viewing could be. IGTV fills that gap. The hours people spend on Facebook watching random videos and their accompanying commercials have lifted the company to over $13 billion in revenue per quarter. Giving a younger audience a bottomless pit of full-screen video could produce the same behavior and profits on Instagram without polluting the feed, which can remain the purest manifestation of visual feed culture. But that’s only if IGTV can get enough content uploaded.

Puffed up by the success of besting its foe Snapchat, Instagram assumed it could take the long-form video world by storm. But the grand entrance at its debutante ball didn’t draw enough attention. Now it needs to take a different tack. Tone down the cross-promo for the moment. Concentrate on teaching creators how to find what works on the format and incentivizing them with cash and traffic. Develop some must-see IGTV and stoke a viral blockbuster. Prove the gravity of extended, personality-driven vertical video. Only then should it redirect traffic there from the feed, Stories, and Explore.

YouTube’s library wasn’t built overnight, and neither will IGTV’s. Facebook’s deep pockets and the success of Instagram’s other features give it the runway necessary to let IGTV take off. With 1 billion monthly users, and 400 million daily Stories users gathered in just two years, there are plenty of eyeballs waiting to be seduced. Systrom concludes, “Everything that is great starts small.” IGTV’s destiny will depend on Instagram’s patience.

Via Josh Constine https://techcrunch.com

[theconservativebrief]

Most newspaper restaurant critics are best known to people in the region they write about. But when Jonathan Gold, the Pulitzer-winning food critic for the Los Angeles Times, died at the age of 57 on Saturday night, the outpouring of tributes that stretched well beyond LA’s borders made it clear that he was no ordinary restaurant critic.

Of course, Gold — who had been diagnosed with pancreatic cancer only weeks earlier — was well known to Angelenos. In addition to his writing in the LA Times, he’d written for LA Weekly and Gourmet, and was a regular on KCRW’s program Good Food. His anticipated annual map of 101 great LA restaurants was a fixture for the LA food scene, a guide for locals and newbies alike.

But Gold was beloved far beyond Los Angeles. That’s not to say he “transcended” LA; it’s more that he embodied LA, embedded himself in its culture and, as many people attested following the news of his death, epitomized what Angelenos love about their city:

A very sad day for LA as Jonathan Gold left us. He was the soul of this city and all of its amazing flavors. He was a personal friend and inspiration–there will never be another like him. My heart goes out to the Gold family with the millions of Angelenos who loved him. EG

— Eric Garcetti (@ericgarcetti) July 22, 2018

I have never been sadder. Jonathan Gold is gone.

— ruthreichl (@ruthreichl) July 22, 2018

“I write about taco stands and fancy French restaurants to try to get people less afraid of their neighbors and to live in their entire city instead of sticking to their one part of town.” — Jonathan Gold. RIP to a hero and a giant. I love this city because he did.

— Andy Greenwald (@andygreenwald) July 22, 2018

yesterday I had lunch alone at Zankou Chicken, where a Gold quote about the garlic sauce is posted on the wall, and was thinking about how Zankou and Jonathan Gold are exactly what LA means to me

— Molly Lambert (@mollylambert) July 22, 2018

Yet the praise went far beyond those who lived in Gold’s city, spilling over to other artists, writers, and critics who work in various media all over the country.

Gold’s evocative prose sparkled in ways that were enjoyable to read even if you were far from LA. NPR’s tribute, for instance, cited a passage from his writing in which he “described mole negro, a Mexican dish, as so dark that it seems to suck the light out of the airspace around it, spicy as a novella and bitter as tears.” Gold continued writing until just a few weeks ago, which means you can read, for instance, his June 15 review of the new Israeli restaurant Bavel, which contains passages like this:

You will be drinking salty island wines from Sardinia and the Canary Islands. Your date will barely hear you above the din. You will wonder whether there is a point to an old-fashioned made with lamb-fat-washed bourbon or a pisco sour with pink peppercorns, and you will decide that there might be. You will probably be having a very good time.

But another factor that extended Gold’s fame past LA’s borders was the release of the acclaimed 2015 documentary City of Gold. The New York Times critic A.O. Scott wrote that the movie “transcends its modest methods, largely because it connects Mr. Gold’s appealing personality with a passionate argument about the civic culture of Los Angeles and the place of food within it.”

City of Gold, directed by Laura Gabbert and currently streaming on Hulu, follows Gold as he drives his green pickup truck through his beloved Los Angeles, eating at a handful of hole-in-the-wall, strip mall restaurants that most people just blithely sail past, talking about his career and his approach to his work. It’s an illuminating portrait not just of a writer but of a city, and as Scott put it in his review, it is “worth attending to even if you think you have no interest in food, California or criticism.”

For a critic in any medium — even, say, a New York-based film critic like myself — City of Gold is also a kind of masterclass in the things that good critics do. As many noted over the weekend, a hallmark of Gold’s writing is that he wrote not just about eating, but also about culture and about being a person, and that’s what the film underlines well.

That’s why, watching City of Gold, I actually fist-pumped a few times, as the film pointed to a lot of what made Gold such an important critic. Two in particular stuck with me, qualities that good critics aspire to, no matter what they’re writing about.

City of Gold often shows visually, on a map, the LA neighborhood in which the restaurant Gold is about to visit is geographically placed. And — as a number of people note in the film — it shows how Gold’s work often helped Angelenos connect the seemingly disparate parts of their sprawling city.

“I’m trying to get people to be less afraid of their neighbors,” Gold said in a 2015 interview.

A prime example of this is Gold’s 1998 essay “The Year I Ate Pico Boulevard,” about his experiences eating his way down a main drag that cuts across LA. It’s an essay about food, but really it’s about the culture that gave rise to that food, and the ways the connecting flavors and experiences work as a cipher for the broader city and its history.

Jonathan Gold in City of Gold. Sundance Institute

Of course, restaurant criticism is one of the few areas of critique that is expressly tied to physical locations, and thus the restaurant critic’s “mapping” job is literal.

But it’s part of other critical pursuits as well. As a film critic, for instance, I partly think of my job as “mapping” the movie terrain for the reader. Different critics do this in different ways: some are better at drawing the map on the ground of film history, others through the politics of the industry, and others through the technical and theoretical aspects of it. Some, like me, like to figure out where the paths the film carves into the cultural landscape intersect with other regions, like literature and religion and philosophy.

All critics, though, do some mapping work, and you should walk away from a good piece of criticism understanding more than just that a work of art exists, but where and how it exists. Critics are cartographers.

A distinction City of Gold makes is between the idea of writing about food and the idea of writing about eating. Gold wrote about eating.

That’s a small distinction that might not seem too important, but to the critic it’s everything. Critics can’t view things “objectively.” We’re humans. What we can do is pay very close attention to our experience with a film through the lens we bring to the table (or the screening room or the gallery or the concert), then articulate it as carefully as possible. When we’re successful, the reader feels freed to have their own experience with the film.

Gold was the living manifestation of this way of thinking about criticism. His writing, particularly in the latter part of his career, was often positive and devoted to a democratized range of restaurants. A good meal could be had anywhere, no matter the trappings. In the film, he remarks that he often went to a restaurant five times or more before writing about it, and that he doesn’t take notes because he wants to be able to absorb the experience.

Sundance Institute

Then, when he writes about it, it reads like poetry — full of descriptions that draw on a cross-pollinated blend of mediums and references. (Before he wrote about food, Gold wrote about music, and especially hip-hop.) It’s hard to evoke tastes and smells in words, but Gold pulled it off by appealing to all the senses.

Of course, what you got in his writing was Gold’s palate, not your own. But by putting words to his own experience, you got a taste of what he had experienced, and the urge to go try it for yourself. And that carried over for the experience of the chefs, too.

In the documentary, Roy Choi (of the BBQ taco truck Kogi and fast-food restaurant Locol) tries to explain: “The weird thing about my first interaction with Jonathan is he helped me figure out what I was trying to do. When he writes about me, he understands and is able to articulate the little kind of secret tangled webs I have inside that I’m trying to put out into the plate — he understands it. And I’ve never explained it to him.”

That’s what critics are after. It’s a glorious feeling to not just articulate one’s own experience, but help an artist put words to what they experienced as they made the work, too — whether it’s a movie or a painting or a song. A critic can’t read minds, but often artists aren’t able to fully explain what they’ve made, either. In an ideal situation, working in concert, criticism helps expand the art, and the art expands the critic, too.

Doing this requires a mastery of the critic’s own form, which is writing, and Gold was a master at this as well; in one of my favorite passages in the film, one commentator (performing an act of criticism, one might say) explains how Gold harnessed and used the second person point of view — that its, addressing the reader as “you” — to make his writing even better. Reading Gold, you can hear a well-read mind in love with language turning over phrases till they sparkle.

So Gold’s work does exemplify the best of what criticism has to offer. (It’s no mistake that he is, to date, the first and only restaurant critic to receive the Pulitzer Prize for criticism.)

City of Gold helps show how and why that’s true — and why, in the wake of Gold’s passing, the world could use a lot more critics, eaters, and neighbors like him.

City of Gold is available to stream on Hulu and to digitally rent on Amazon, Vudu, YouTube, iTunes, and Google Play.

Original Source -> Jonathan Gold wrote about food, but his approach to criticism was universal

via The Conservative Brief