#targeted content for vilma :)

[gnabnahc]

gleaming, twinkling, eyes like sinking ships on waters so inviting, i almost jump in

[ts-seychelles]

EP. 12 - “Oh How The Tides Have Turned” - REGAN

https://youtu.be/87W1CYDauwc

Honestly that tribal council last night could've gone better, but I think that may have been the best outcome we could've seen.. What last night really shows is that my "side" won the battle, and now those who remain from the other side Jared/Nicole/Asya are kinda scrambling to integrate themselves.. Jared is definitely someone I know our side thinks we can trust, and he's doing a great job at integrating himself within the group for sure As of now, I've been thinking about it more and more, and Jared telling me that Dan was REALLY thinking about getting out Augusto, and what Dan was saying in the process, makes me really think that I can't trust Dan anymore.. He's playing Jared really hard to try to make sure that Dan can have Jared and Nicole on his side when our group splits, and I'm not liking it too much The thing that disappoints me is that I really trusted Dan 100%, and if I didn't hear that he was doing this, I probably would've still stuck with him EVEN AFTER he voted for me at the f11 tribal council.. Now what I've gotta do is play the field a little more. Nicole told me she lost her vote at ghost island, and I'm not sure how many people are going to know that's a fact or not, but I'm glad that I know she can't vote, really meaning the only person's vote I'd actually be concerned for is Asya.. By working with Roxy, Regan, Augusto, and Jared, to take out Dan, I think we can efficiently pull off a blindside on him and send him to jury, freeing up Vilma, Asya and Nicole, bc tbh, Dan has remarkable relationships with all three, and it's almost becoming too little too late before Dan becomes too powerful in the game I know i'm not necessarily out of hot water yet, especially because I know certain people would salvate at the thought of taking me out, but I've just gotta keep playing it cool, and not make it too known that Dan is probably my next target.. Kinda disappointing the way things ended with Alex and I, but he gave me 0 effort after he voted for me, and I'm not really going to do the same for him after he made a f2 with me, tried to convince me to not play my idol at tribal, and then being the one that was mad at me after tribal, because I asked him to vote for nicole before tribal, when I was actually voting for Ricky.. Shame shame shame Mr. Crooks. Shame shame

OMG this is perfect Roxy just told Regan wants a F3 with us And like THATS WHAT I SAID MY IDEAL F3 WAS I'm all for it Alternative contenders would be Dan and Nicole But I wouldn't feel comfortable going to the end with anyone else really I want to get rid of one of Jared / Johnny asap I know they're close plus they're way too unpredictable I don't like unpredictable players I want to be able to predict where everyone's loyalties lie

I forgot to add this into my last confessional, but Jared and I just promised each other f3, and I don't intend on going back on that.. I know that I am going to try my hardest to get to the end at this point, by any means necessary. It's single digits now, and i'm ready to start being a little ballsier with my moves. Bring it on bb and let's see how deep I can get being crazy heehee

So jared and johnny told me to play my idol last round So I did And i wasted it But vilma got the idol clue AND BAM i told her to search where I thought it wasnt so I could get the idol and I did. I wanted the control. But if vilma gets votes I'll use it on her. I trust her 100% because she has yet to lie to me. And also because I think I can beat her. This time no one but her knows. I had to tell her or else it wouldn't be fair. oh how the tides have turned. We are iconic

these people suck, i miss ricky and alex 

https://goo.gl/images/HZwhVx

(A LITTLE LATER)

https://goo.gl/images/kDMJVb

somebody please send this to jared i think he’s confused.

So I have a lot to catch y’all up on so get your tea cups! Asya and I talked last night and formed a super close alliance and somehow we ended up being the swings for tonight so that’s exciting! Also I’m glad I won immunity tbh! Anyway, the vote is between Nicole and Jared for sure but there was a group made to see who should go first and the consensus there was Jared. However, there are pros to Nicole leaving as well. So far it’s 3 votes for Jared, 1 for Nicole, 1 for Dan with Asya/myself/Roxy deciding how it goes. ps, Nicole lost her vote at Ghost so that’s dope. I was also told by Regan that she found another idol but she told Vilma I have a double vote so yikes gjdngnfnf anyway gl noms

(SIGH)

I know this ain’t that deep but ngl, I am the swing vote this round and a reason that I didn’t want to make the smarter move in my eyes is because I didn’t want it to affect my relationship with Regan who is someone I value a lot in this game but then I had to realize that the reason I’ve left so many times and left early for that matter is because I valued other people over myself and honestly, my time is now and I need to be selfish since that is the business I need to finish. I need to learn to stand by ground a bit more because I feel like I’m doing well in this game and if I want to win, I need to be a bit more assertive and all about me. 

16.39 Why's everyone sleeping on the fact that Jared and Johnny never wanna eliminate each other It's pretty clear that they're protecting each other But nobody wants to vote Jared or Johnny out with me ughhhhh Everyone thinks it's too early I'm more concerned they will somehow slide to the end And then we all just lose against them I guess I'm not as scared to make moves because there's two idols that are on my good side but idk It's hard! 19.02 Phew okay Regan wants Jared too 20.14 I mean I understand feeling reluctant to take out the big threats but we're about to enter f8 and and if over half the people in f8 are people I think I have absolutely no chance at beating then that doesn't look too good for me If I was one of the big threats I'd want to keep a shield in as well But I'm not, and I definitely don't need 934873 shields I need to start getting rid of the big dogs 20.48 I'm actually not 100% sure whether it would be smarter to take out Jared / Nicole now but I find Jared so much more intimidating My only concern is Asya/Nicole/Dan/Johnny/someone somehow coming together if we take out Jared now. But I think it would be semi easy to convince people to vote out Johnny even if that group tried to take the control. Plus I know Roxy is pretty determined to get rid of Dan. I hope I'll be able to slide through even if we take out Jared now. It's just that I'm not very close to Nicole at all so I don't know if she has other connections besides Jared, Dan and Asya. 2.14 I still think we're gonna go after Jared tonight but there's been a bit of messiness going on and you never know what's gonna happen during these two hours before tribal so we shall see. OH I think I forgot to tell but I got the idol clue with my mani-pedi and shared an altered version of it with practically everyone (ok not really but almost) but I soon realized I didn't alter it quite enough. I got lucky none of the guys found it though, because I definitely didn't want any of them to get that power. BUT Regan found it instead and she's at least convincing me she would use it to protect me too if needed, but I'm not absolutely convinced of that yet. I'm pretty content with her having it though, because I think we have similar interests going forward in the game and I wouldn't mind going all the way with her. Plus two idols in my possession would have felt like a bit too much hahaha. I don't deserve that much luck, I already got saved from death thanks to a host influencing a pre merge tribal for fucks sake.

Another round of me sucking at confessionals, so i'll give the long story short 1. regan made a chat with the five people on our side, excluding myself, to talk about the pros and cons of getting out jared vs nicole, bc regan thinks i cant be trust and im going to run everything to jared? okay cool 2. After me spending the entire day to help jared and nicole, jared further sinks himself by telling dan that he wants to go for me or regan, and then he's telling me that he wants to go for dan, and he's trying too fucking hard to deflect attention off of himself, which is such a mood 3. This group of five decided that jared has to go 4. Regan is lying straight to my face, when I've told her I'd be flexible with the vote and do what our group wanted to do, but regan wants to be EXTRA instead and lie to me...... im watching you sissy 4. Augusto had this plan to get me him roxy asya (tbh i had the same idea, but it came out of his mouth, he can get the credit) to not vote out jared, but instead vote out nicole bc nicole is less threatening, thus more detrimental to our long term games since we feel like we have no chance at having nicole's support, when nicole is more likely going to work with dan or regan instead of myself augusto or roxy, and if jared continues down this path, he's likely going to shoot himself in the foot AGAIN in a future round, so this isn't an awful idea, and I hope it works.. If this works, another big round for ol man johnny man and it helps me position myself better within the tribe. bring it on :)

This round is exactly why someone with a panic disorder should NOT PLAY TUMBLR SURVIVOR. I literally feel like I'm going to puke this round. I'm thinking the vote is gonna be 6-3 tonight against Jared, but I'm just really unsure. I feel like I'm def getting the 3. I just feel like this game has been a fucking shit show the last few rounds and no one has gotten to see it mainly because people just frantically message in PMs instead of alliance chats, or to the VL. I think this cast is iconic, and honestly if I get sent to jury, I'm literally so proud of the improvement I've made in tumblr survivor. Obviously, I want to win, but so many people left deserve it, so as long as some bump on the log like Roxy or Asya don't win I'm cool as a cucumber :~) I am 10 seconds away from kermitting tho, so see y'all later.

JARED IS SO DUMB Yes i know Johnny is protecting you none of us are that dumb to think otherwise Secondly I have the merge idol. He doesn't stop claiming you have it you ho.

https://youtu.be/8FCoZiUBHHo

[csrgood]

Morgan Stanley Selects 9 Startup Companies for 4th Cohort of Innovation Lab Targeting Multicultural and Women Founders

Morgan Stanley (NYSE: MS) today announced the fourth cohort of the Multicultural Innovation Lab, an accelerator program for technology and technology-enabled start-ups in the post‐seed to Series B funding rounds. The program, now in its fourth year and with 32 total participating companies, targets start-ups with a multicultural or woman founder, co‐founder, CTO or other C-suite member that is developing innovative solutions across sectors. Following three successful years that resulted in company acquisitions and additional funding rounds, the Lab will make investments in these early stage high growth companies and will support the founders’ growth and development through its ecosystem of internal and external partners.

“We are proud to kick off our fourth Lab cohort having witnessed firsthand the success of the program in bringing these businesses to scale,” said Carla Harris, Vice Chairman of Morgan Stanley and Head of the Multicultural Client Strategy Group. ”We launched the Multicultural Client Strategy Group five years ago with the mission to address a $4 trillion market inefficiency by raising awareness of the funding gap with the investment community to accelerate growth in companies with diverse founders.”  

The Lab is designed to help drive positive economic outcomes for entrepreneurs of color and women by providing content, visibility, technical support and connectivity with important stakeholders who might be essential in accelerating the growth of their businesses, as well as access to an ecosystem of best in class global partners providing a variety of resources.

The companies participating in the program, selected out of a record of over 450 applications received, began the program in early March and are currently operating in a virtual format, using online video platforms to facilitate the Lab curriculum. The entrepreneurs receive support from a dedicated Morgan Stanley team delivering tailored experiences to help each company grow. The program runs through the Fall, culminating in the fourth Multicultural Innovation Lab Showcase and Demo Day that will showcase the companies to potential investors through showcase format presentations.

“This year’s program has fully kicked off virtually and been running seamlessly,” said Alice Vilma, Co-Head of the Multicultural Innovation Lab. “In addition to our pre-established curriculum, the Lab is supporting and advising the Cohort around management and operational decisions amid COVID-19, sharing resources from the Firm and beyond. This has generated a great sense of community among the participating entrepreneurs as they work to evolve their impressive businesses during an unprecedented time.”

The companies that have been selected for the 2020 cohort are:

ADAPDIX offers a software-based platform that monitors and detects equipment, component or system degradations to alert equipment engineering managers before a failure.

BaseCap Analytics is a software company that enables organizations to efficiently improve their data quality.

Henry Health is a platform that provides culturally sensitive self-care support and teletherapy as an employee benefit for people of color, beginning with black men.

MedHaul is a web-based marketplace that enables healthcare providers to book personalized Non-Emergency Medical Transportation (NEMT) rides for patients based on their special needs.

Noodie Foods provides healthier, instant, shelf-stable and delicious meals for convenience-seeking consumers.

Praxis Labs is a SaaS company that develops Virtual Reality (VR) based diversity and inclusion (D&I) training modules for the workplace.

SoHookd is a wellness rewards platform that allows enterprises to gift and incentivize customers and employees at scale.

TeleTails is a software platform that connects pet owners with high-quality, trusted veterinary care virtually.

Windpact is a technology and materials science company focused on the analysis, design and implementation of impact protection solutions.

Read more about Morgan Stanley’s recent report, “Beyond the VC Funding Gap” here. Learn more about the Morgan Stanley Multicultural Innovation Lab here.  

Morgan Stanley is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 41 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.

# # #

source: https://www.csrwire.com/press_releases/44649-Morgan-Stanley-Selects-9-Startup-Companies-for-4th-Cohort-of-Innovation-Lab-Targeting-Multicultural-and-Women-Founders?tracking_source=rss

[survivorinternational]

Episode 6 - "Thank all gods, even the weird ones." - Stephen

Thank all gods, even the weird ones. I was not ready to go home pre-jury again. Although I’m still wondering if theres a hidden redemption island twist because most merges happen at 11 not 10. I also need to be careful of Clash. I trust him now, but he’s a strong player. I need to be able to have my own game apart from his, and be ready to vote his ass out when he starts getting too close to ftc.

Um so I have to vote one of my 3 closest allies which sucks but if I vote Allan that’s the best it won’t upset pat or randy and keep Stephen with me as well I hope I win this game I will IA 

Liana won immunity which sucks because she was the easy vote and puts me in a terrible position. So far Ginger and Emily/Vilma are possible votes

----------

Everyone's so cautious about saying names this tribal council, I definitely needed that immunity. If I don't hear anything from Liana/Ginger/Emily, I'm going to put Ginger's name out there and see where it gets me

----------

Looking quite bad here, Emily did tell me I should be safe, but just incase that was to mislead me, I attempted some very poor guilt trip/flattery. :(

i’m like pretty okay with going to tribal tbh because i trust the four in my alliance with me? like the only one i’m a bit weary about is ginger just bc she’s like a lil weird in general lol and she could turn on a dime :/ but i do think that if she did choose to turn on me, vilma, and michael, she wouldn’t choose me to vote out this round. she’d probably go for michael? but that’s only IF she chooses to flip. idk if she will. i have high hopes that this round will be pretty smooth. if i had it my way, we could vote tyler out now because i think he’s not as invested in this game as jacob. and it’s hard to play with people who are invested. if tyler or jacob don’t go this round, at least from our tribe, i’ll be very confused? also looking forward to merge! i’m worried but at the same time i’m content. like it’ll be a small merge which i love and i have pretty good relationships with a lot of the people left. so! that’s cute! i think i’m in a good position right now. well liked, in a somewhat powerful position, and under the radar for the most part. i haven’t really done much (or gone to many tribals for that matter) that have made me feel like a threat. yes, i was a leader on the saolatoga tribe and i was the one that brought up daniel’s name at first, but it was like an easily agreed upon decision. i don’t think people were too shaken or surprised by it. it’s something on my resume for me to see, not everyone else. and that’s exactly how i like it! i’ll read my list of doings at final tribal council. and i’ll wow the jury. but it won’t be obvious to them what i’m doing until they look at the game more objectively. i think that’s a good way to play. always on people’s minds, but not too much. positive opinion, involved in big decisions, but never the ring leader to the point where it’s dangerous. i think i��ve figured out a good balance! i’m hoping this takes me far. to the end!!!

----------

so there's a lot of stuff going on so im going to try to organize my thoughts. here we go. liana is immune, so that's hard on the rest of the tribe who... pretty much all wanted to vote her out but that's fine. honestly liana being immune is better for me than it is anyone else, so I am fine with it. it is making waves though, but they're fun waves. so the alliance of ginger, michael, vilma, and myself mentioned either tyler or jacob because they're the only options not in our alliance right now, but the thing is, ginger went CRAZY and was pushing for us to NOT VOTE TYLER WHATSOEVER! and they just kept pushing for jacob instead. I was very weary about this, but I didn't say anything at first until michael messages me saying that tyler is gunning for ME. and then vilma messages me saying that Michael told her this too, only he said that the reason tyler was gunning for me was because she and I were so close. SO! this means that tyler is aware of vilma and I being in an alliance. and ginger was probably the one to mention it to him. and then GINGER MADE A GROUP WITH VILMA AND TYLER SO THAT VILMA WOULD WANT TO PROTECT TYLER MORE. anyway, once this got out, michael and vilma and I made a group to talk about the vote and I think we're leaning towards ginger for the following reasons 1. way too protective over tyler for no reason. how the fuck are they so close? 2. tyler somehow knows about vilma and i's connection even though we've been extremely low key and I have never talked game with him 3. ginger is just actually crazy I think we can get liana and jacob on our side way easier than we could tyler. we're planning on telling liana and jacob about the vote, but leaving tyler and ginger in the dark. we just need to make sure none of this gets back to ginger like for real! they leak literally everything. I literally JUST messaged them saying that Tyler had thrown out my name and not even two minutes after I get a message from vilma saying that ginger had asked her about tyler throwing out my name. like ginger gets information and RUNS WITH IT. I truly cannot trust them. and it would create less waves to vote ginger out than it would anyone else on the tribe I think. like... after all the craziness that's going down, we need to send ginger home. I could kind of tell that ginger was a little weird, but I didn't expected them to be so cracked like genuinely cracked. lmao

Annoying Lyana HAD to win immunity, getting your lazy-social ass in multiple ORGs make u slay the physical game...and now I feel my ass is in danger! Im gonna do everything in order to stay here and Im already making plans. Not resting for a sec.

Sluggy voted out... saw that comming, him cheering on Stephen may have screwed us a bit At least its not Merge Double Tribal is gonna suck though. FreeRice is a great challenge, while im not 100% comfortable in my position atm but I am going to throw this challenge a little to reduce my threat a bit. Oh yay... the only one we didnt want to win immunity, and they win immunity, this is gonna make tribal fucked. I dont know what we are gonna do atm but i will to figure something out.

----------

Pre Double Elimination Tribal: I may have done it. It was messy bjt with the order of events, I may have been able to pull the strings to get Ginger voted out. Its going to have to keep Tyler in the dark but its going to have to be a risk we take. Ginger it too full on and too wild. He can't be trusted come merge 100%. Tyler i think we can work with a bit at least

Double tribal? No thank you. I’m hoping it’s allan that goes home, I never thought I’d say that. I’d really like to survive this tribal idk if I am though. I’m v nervous 

Uhhh so apparently we didn't merge and we have a double elimination round instead (Again???? I wonder if it's a redemption type thing this time). I couldn't compete in the immunity challenge due to a busy weekend irl so I'm vulnerable and really just hope I make it to merge. This round ended up being quite an emotional rollercoaster for me, here's a recap of some of my thoughts: 4:16 AM So ngl I would've wanted to go for Liana had she not won immunity She seems very sweet but I have chatted with her the least out of everyone She might've felt she was in danger Now I'm a bit lost and hope at least someone would tip me off if my name's thrown around 5:14 AM There's no way Ginger is voting Tyler out 8:26 AM Hmmm Jacob wanting to vote for Ginger I think Tyler I bet doesn't want that I'm trying to imagine whether I'd be willing to sacrifice Ginger or not if it came down to it I'd rather not I think Because he's been very open with me about his relationships and stuff So I feel I have a good read on him atm He still hasn't revealed he knows Clash though And I know he is capable of being messy Very good socially So I'm definitely scared of him But he is one of my closest bonds here atm so losing that would suck Of course if it comes down to me or him I have to go for it This really sucks because I like everyone on this tribe Jacob said he's closest to Emily and Tyler Tyler saying he wants to work with me and Ginger These relationships are so complex it's gonna be hard to find a common target And I don't even know what's my own preference I change it every three seconds 2:05 PM I tipped Michael off that Tyler and Ginger have become pretty close And he made a point that betraying that trust could cause us problems at merge Which I agree with So that leaves us Jacob I like Jacob a lot he is super nice but I agree he would probably be the 'least problematic' boot besides Liana As long as Emily is fine with it God I really just want to make merge and jury I've never not made them so my heart would break a little if I didn't Although my heart will break a little having to cast a vote for someone on this tribe tonight Everyone's so nice ugh 3:33 PM Um Okay so Michael told me Tyler is gunning for Em??? Apprently because her and I are close Soooo he wants to take a stab at me too? Not stunned by that That's not the best thing to hear right after establishing an alliance with someone Kinda feeling uneasy about Tyler and Ginger now People I am not voting for 100%: - Emily - Michael - Liana (she's immune lol) I feel Emily and Michael are being 100% with me So that makes me feel good about them 4:50 PM So looks like it'll be Ginger going That kinda sucks and kinda doesn't (mostly does) I'm partially okay with it because I've honestly been spooked by him since the very first day, he is very strong socially and he likes to be controversial sometimes which I like to stay away from as much as possible BUT That guy trusts me And he is genuinely very nice I like talking to him I'm gonna feel super super super dirty voting him out My heart will be filled with sorrow and I'm kinda scared of his anger afterwards He has been super honest with me so far But others are being put off by his aggressive playstyle Ughh it breaks my heart to lie to Ginger But I’m not gonna go out of my way to save him here I just don’t think that would be smart plus the numbers just wouldn’t be there Plus I feel more secure moving forward with Emily and Michael 0:04 AM I feel really really bad about this, haven't really been able to eat all day I understand why I took a six month break from orgs My mind is just not built for these I feel too bad about betraying people Plus I just think this move isn't quite ideal for me I'm betraying someone who trusts me so much and leaving out Tyler who also wanted to work with me, at least if I was alongside Ginger But I really just feel more comfortable staying with Emily and Michael I'm so sorry I'm a pussy and don't want to go out of my way to save an ally It's on me 0:57 AM I might have just messed up because I just talked to Liana assuming she had already heard about the plan but turns out NO ONE had talked to her about it yet... Two hours before tribal???? God if she lets Tyler or Ginger know I am going to be in massive trouble Also I don't think I can attend the tribal live I feel sick and disgusted at myself because of this vote, it's too much I hate myself Ginger I'm so sorry you were nothing but a good friend to me and I'm doing you so dirty I feel absolutely horrible having to lie to your face 

Did I already make a confessional about this? idk. I won immunity! yay! this is good on two ends: I cant get blindsided and; I can maintain a fiction with my Ala Mai boys that I would have been next to go most likely if I need to. Right now the target is Allen, because if we vote Randy out Pat will be miffed. My only issue with that is it gives Pat a lot of power, especially if its not an American who gets voted out from the other tribe. 

So that immunity didn’t go well. The one person we couldn’t have winning the challenge, won the challenge. Now the 4 are going to have to cannibalise ourselves and I definitely fear that eyes are on myself and Clash. Our only hope is to try and get Stephen on our side but I’m really not sure if we’ll be able to do that 

Arg hi. Just woke up and we’re gonna thrive today. That’s a lie I never actually thrive it’s a facade. Anywho we’re going to tribal cause of the double tribal twist hooray. Everyone was down to vote liana but oh no she won immunity. Right so I like ginger and Jacob but these rats are going after eachother. Everyone is extremely quiet I wouldn’t be surprised if it was me going. It looks like we don’t have enough votes to save Jacob idk, I just don’t want to be voted out ok bye

Nothing is cooking like im so bored Stephen own the individual immunity challenge so now the four of me pat clash and allan have to vote out im voting allan out, hope they do

[diegokandanga]

Tutorial – Todo lo que necesitas saber sobre SEMrush en español

Cuando lanzamos un proyecto web, lo hacemos esperanzados por lograr grandes resultados no sólo en términos de ventas, sino también de visibilidad. Para este propósito tenemos la suerte de contar con la ayuda de herramientas súper potentes como SEMrush.

En este tutorial de SEMrush conocerás de primera mano, y de forma muy concisa, sus herramientas destacadas, sus funcionalidades más prácticas para tu estrategia de marketing y su coste.

Herramientas y funcionalidades de SEMrush esenciales en una estrategia de marketing digital 360 Click To Tweet

Características destacadas de SEMrush

Una de las cosas más sorprendentes de esta plataforma, además de la actualización constante de su base de datos y contenidos de valor en diferentes formatos (webinars, posts, ebooks….), es su enorme lista de herramientas.Algunas dejan de estar activas para dar paso a nuevas versiones beta pero, haciendo una selección en este tutorial de SEMrush en español de las más destacadas, puedes tomar nota de las siguientes para tu estrategia de marketing:

Para auditar tu web y sus contenidos: Informes de análisis de dominio y palabra clave, así como las herramientas Site Audit, Position Tracking, SEO Keyword Magic o Content Analyzer.

Para tu estrategia de posicionamiento: Herramientas Link Building, Backlink Audit o Organic Traffic Insights.

Para tu estrategia en redes sociales: Herramientas Social Media Tracker y Social Media Poster.

Para estrategias de branding y publicidad: Herramientas Brand Monitoring, PPC Keyword, Ad Builder, o sus informes de publicidad de display, en vídeo y de anuncios de lista de productos.

No te agobies con tanta información, iremos viendo en qué consisten y cuáles son los aspectos destacados de cada una de ellas en este tutorial de SEMrush 🙂

¿Cuáles son las funciones más potentes de SEMrush?

Como has visto en el listado anterior, las herramientas analíticas de SEMrush pueden categorizarse según su aplicación en una estrategia de marketing.

Además de esto, también podemos destacar sus funciones principales, así como el uso que puedes darles a la hora de optimizar el posicionamiento de tu negocio online en los motores de búsqueda y, por ende, superar a la competencia:

Auditoría web y análisis de tu dominio en términos de tráfico y volumen de palabras clave posicionadas (entre otros factores y anomalías a solventar).

Estudio de palabras clave para localizaciones y sectores concretos, con el que conocer la situación de tu página y sus posibilidades de posicionar según el grado de competencia (keyword difficulty).

Seguimiento de la evolución de tu estrategia en redes sociales, de posicionamiento SEO on-page y enlaces, branding y publicidad de pago.

Investigación situacional y estratégica de la competencia en todas las áreas anteriores, lo que lleva a identificar nuevos nichos y oportunidades de negocio.

¿Y cuánto cuesta SEMrush?

Si lo que te preocupa es el precio, desde luego no se puede decir que SEMrush sea una herramienta precisamente económica, pero sí de las más rentables cuando se exprime todo su potencial al 100%.

En esta tabla puedes ver los diferentes planes de precios que puedes contratar según las necesidades de tu negocio:

Como recomendación, y antes de decidirte por uno, puedes probar la versión free para realizar búsquedas (10 al día) y obtener informes con limitados resultados.

Y si lo que buscas es el ahorro a la vez que poder utilizar todas las herramientas de SEMrush sin límites, la mejor opción para ti será escoger un plan anual.

Cómo utilizar SEMrush en tu estrategia online

Para desarrollar este práctico y conciso tutorial de SEMrush, hemos partido de una serie de herramientas destacadas que hacen de esta plataforma de inteligencia competitiva un recurso fundamental en cualquier estrategia de marketing.

A continuación vas a descubrir los usos y aspectos más destacados de cada una de ellas:

Análisis de tu posicionamiento web con SEMrush

Accediendo al panel general de SEMrush, una de las funcionalidades que utilizamos con más frecuencia es la de “análisis de dominio”, con el que obtenemos una visión general a partir de un informe detallado de:

Evolución del tráfico por búsquedas orgánicas.

Evolución del tráfico por búsquedas de pago.

Total de backlinks y número de dominios que nos enlazan (de referencia).

De cara a realizar mejoras en el SEO on-page de tu página, tendrás que acceder a su largo listado de herramientas tras dar de alta tu dominio en la sección “proyectos” del panel izquierdo.

Una vez aquí, mira lo que puedes realizar con:

Site Audit: Programar el rastreo de las URLs de tu dominio pasando el crawler de SEMrushBot (respetando el robots.txt si ello conlleva ralentizar demasiado la carga de la página), pudiendo establecer normas para rastrear o no rastrear URLs con cierta forma. 

Position Tracking: Llevar un seguimiento de las posiciones que tiene tu dominio para cierta palabra clave y en comparación con hasta 20 competidores (orgánicos y de AdWords). 

Ten en cuenta que estas herramientas requieren de una configuración previa. Por ejemplo, en el caso de Position Tracking tienes que incluir datos sobre:

Tu dominio y su descripción visible en los resultados de búsqueda.

Localización, buscador y tipo de dispositivo de acceso.

Competidores.

Keywords.

Estudio de palabras clave y análisis de competidores

Otra de las funcionalidades más frecuentes del panel general de SEMrush es la de “análisis de palabras clave”, en la que puedes empezar por obtener un informe general de volumen de búsqueda (y otros parámetros) para cierto término.

Dentro de las opciones de este menú, vas a encontrar dos herramientas más potentes con las que no sólo obtener información detallada sobre las keywords de tu negocio, sino también sacar conclusiones a partir de los datos de tus competidores:

Keyword Difficulty: Permite conocer las posibilidades que tienes de posicionar una lista de palabras clave en función de lo competida que esté.

Keyword Magic Tool (BETA): Devuelve informes más detallados pudiendo incluir y excluir palabras clave (de concordancia amplia o exacta). Una funcionalidad muy útil de esta herramienta es su análisis por tipo de “preguntas” que hacen los usuarios (que puedes filtrar por temáticas).

Con toda esta información, y la que puedes obtener de forma complementaria con la herramienta Content Analyzer (que está en fase BETA), puedes crear contenidos mucho más enfocados hacia tu target y potenciar el uso de esas keywords más potentes.

Seguimiento estratégico en redes sociales

Si bien es cierto que, entre las últimas novedades de SEMrush, podemos destacar la inclusión de nuevas herramientas para tener una visión estadística de nuestra visibilidad en redes sociales, no es la función estrella de la plataforma.

En este área, lo más recomendable siempre será que te apoyes con herramientas para community managers más específicas, pero en cualquier caso SEMrush nos ofrece dos opciones nada desmerecidas:

Social Media Tracker: Con la que obtener datos generales de la visibilidad de tu proyecto en redes sociales. Para ello SEMrush te pedirá acceso para poder sincronizar tus perfiles y mostrarte informes estadísticos. 

Social Media Poster: Para programar y analizar el rendimiento de los contenidos que publicas en redes sociales (entre otras cosas).

Seguimiento estratégico SEO

Ya muchas de las herramientas que hemos visto en puntos anteriores tienen la función práctica de ayudarnos a mejorar el SEO de nuestra web, pero a un nivel más estratégico podríamos destacar también:

Link Building (BETA): Ideada para trackear la evolución de enlaces externos apuntando hacia tu sitio (backlinks), y ayudarte a tomar decisiones estratégicas con las que contactar con webmasters que tienen relación con tu negocio.

Backlink Audit: Herramienta fundamental para detectar la calidad de los backlinks de tu web, así como de los dominios referidos, pues un elevado número de enlaces externos tóxicos podrían penalizarte.

Organic Traffic Insights: Para obtener informes basados en datos de Google Analytics y Search Console mucho más precisos.

Difusión de marca y estrategia de publicidad

Además de toda la investigación que puedes hacer a nivel web, competencia y redes sociales, con SEMrush también puedes llevar un seguimiento de la evolución de tus estrategias de branding o publicidad online o de display:

Brand Monitoring (BETA): Herramienta con la que rastrearás la trayectoria de tu marca, producto o servicio y la de tus competidores.

PPC Keyword Tool: Herramienta desarrollada para buscar, crear y gestionar palabras clave para diferentes campañas y grupos de anuncios en AdWords.

Ad Builder: Te ayuda a crear textos para tus anuncios más efectivos a partir del análisis de los anuncios de tus competidores y de grupos de palabras clave ya existentes.

Y hasta aquí este breve y práctico tutorial de SEMrush, en el que hemos hecho un repaso a sus funciones más destacables. Esas que si exprimes en tu negocio online, te ayudarán a alcanzar los resultados que siempre esperaste.

The post Tutorial – Todo lo que necesitas saber sobre SEMrush en español appeared first on Vilma Núñez - Consultora Estratégica de Marketing.

from Vilma Núñez – Consultora Estratégica de Marketing https://ift.tt/2P4Mcmi via IFTTT

[nnn-res-blog]

Superhard nanocomposite nc-TiC/a-C:H coatings: The effect of HiPIMS on coating microstructure and mechanical properties

Publication date: 15 February 2017 Source:Surface and Coatings Technology, Volume 311 Author(s): Pavel Souček, Josef Daniel, Jaroslav Hnilica, Katarína Bernátová, Lukáš Zábranský, Vilma Buršíková, Monika Stupavská, Petr Vašina Nanocomposite coatings consisting of titanium carbide crystallites embedded in amorphous carbon matrix were deposited utilizing direct current magnetron sputtering (DCMS) and high power impulse magnetron sputtering (HiPIMS) of titanium target in argon/acetylene atmosphere. DC driven depositions of coatings with high amount of carbon were accompanied by significant arcing during the deposition. HiPIMS utilization made reliable arc-free deposition of coatings with high carbon content possible. Analyses of the coating structure revealed that utilization of HiPIMS favours carbon incorporation into the TiCx grains rather than to the matrix. HiPIMS deposited coatings exhibited stoichiometry of the TiCx grains closer to unity with grains exhibiting lower lattice parameter and a lower fraction of the a-C matrix. This led to a smaller mean TiCx grain separation by the a-C:H matrix. Also the surface structure of the HiPIMS deposited coatings was much finer. The structure refinement resulted in overall higher hardness of HiPIMS deposited coatings with the hardest coatings reaching the superhard region of >40GPa and in 40% increase of H/E ratio and nearly threefold increase of H3/E2 ratio. Read more from Journal of Safety Research http://ift.tt/2iKblmc

[survivorinternational]

Episode 5 - "I'm on a tribe full of fat flops." - Randy

Sooo breaking news of the day: Michael just approached me about working together with Emily I think the Veni boot made him spooked as well because he's been doing well in challenges too But Michael and Emily are the two I've been getting along the most with on this new tribe so I'm definitely not opposed to that He asked if I wanted to include someone else and I said, well, obviously I have a good relationship with Ginger since we started out on the same tribe But we shall see what happens The Ginger-Tyler connection could possibly complicate things Plus I predict Michael has an alliance with the og Ala Mai as well He's probably trying to secure his spot at merge right now But I'm open to any plans, and Michael would definitely be a good shield for me so I don't want to get rid of him anytime soon I could see us working together well Update: Talked to Ginger and as I predicted, he was not as ecstatic about the thought of working with Michael as he would've been about working with Tyler + Emily. But we agreed that it is always good to have as many allies as possible and we shouldn't turn this opportunity down. Michael should be doing the chat later tonight. Kinda hope we would've won reward, since none of the advantages seem to be on my good side as of now, and that's going to become a problem later in the game. But I can't really complain since there was no way I was going to step up and do the comp, I don't need any more attention drawn towards myself. My plan of laying lower has now put into action. I gave the immunity challenge my good 80% in hopes of avoiding tribal while not being the top scorer for my tribe. Plus I feel I am naturally bad at this type of challenge where you have to think and type really fast. I just hope I didn't flop ENTIRELY. I know my capitals and survivor seasons but the rest of the categories were not my jam at all. Also, according to Andreas 'Fuck' is a movie???? Who would've thought. Scored me a point so not complaining in the slightest. My social game is still kinda lacking, been feeling lazy to start conversations lately so I haven't talked to some of these people in a while. Ugh. I should fix that.  Emphasis on SHOULD. Not sure if I will. 

Man it really sucks that all it took was 5 points from anyone of us to win that challenge and it frustrates me that I scored a pretty good score, not the highest but I'm in danger of going home. I wasted my idol last tribal council and I have no more spare protection on me so it's like the game has taken a whole new life for me and it's all about social manoeuvring now. But the way I see it, if the tribe was playing long term, they would take out either Stephen or me because there's still 5 OG ala mai left compared to the 4 of the two other tribes, so I need to make myself useful to clash and allan and goat for them to save my butt because I need to M A K E  M E R G E. 

i’m drunk but we won we won we won baby boy we won boy i am happy i don’t have to vote off anyone i am drhnk 

https://drive.google.com/file/d/1nt5bJDsUcCzUm-0tWRCtDbr6NRD78ntq/view?usp=drivesdk

Wooooohoooo we won the challenge, so no tribal once again! And I didn't even overperform this time, so that's just great. I hope to keep this going. I bet the Faatasi are sad they voted Veni out now, some of them tried their absolute hardest and they would've destroyed us if Veni was included in that group haha. But that's what you get, now you gotta vote someone out again! I hope to see some more idols or advantages being used so they can't be used against me later in the game haha. I'm gonna be really fucked if I don't find anything!!! I'm gonna get idoled out again fuck yesssss I can feel it. If Sluggy didn't perform so well in the challenge I would definitely predict he's going tonight, but I'm not as sure anymore. I kinda have a feeling Clash has the Faatasi idol because he stopped sharing me his idol guesses pretty early.... But that's simply a guess, literally anyone but me could have it haha. Anyhow I hope someone from og Ala Mai or Saolotoga is going tonight, just for numbers' sake. I haven't had a chance to meet them yet and it would be more difficult to start bonding at merge when there's so much tension and power shifts happening! It'll be interesting to see how their tribal turns out since the og tribes are split 2-2-2 on their side right now. Ginger is definitely not a huge fan of Michael, but we both agreed it's great for us if we let him run the show on our side right now. If we manage to work from his shadows, hopefully people will come at him come merge instead of us. 

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Wait a minute the hosts want us to be around tonight after tribal council Are we merging???? Please no not yet I'm not ready!!!! It's a busy weekend for me

Doing this before i get in trouble. Why must they always remind me of confessionals when im at work or bed. Veni deserved better Its a bit Quiet in the Ala Mai alliance chat. Made new Alliance with Vilma, Ginger and Emily Immunity Challenge: Not happy with scores... could have done much bettee. Got scores back... 2nd best in tri e and the tribe won... huh... Safe for another day. Still no idol. Merge is being suggested... please not yet... i need more time

Lemme just say I don't feel so good about this tribal council. No one seems to be anywhere which makes me believe that I'm the target. All I can do is pray to God, but if He wants me gone now He'll send me home now. If He wants me to stay He will make a way and I just gotta trust Him. 

um so this round has been very tough because we lost again but I genuinely don't want to keep Stephen in the dark the reason I told him, if that bites me in the ass its my own fault but I am thinking for long term and I really hope sludgy goes by a unanimous vote here and everything will be perfect 

I'm so glad we won again! It is so nice to be on such a winning tribe. 

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Did I submit? I dont remember. The bad thing about not going to tribal is that idk who I can work with.

So obvious the four of me Allan and randy are staying together. Stephen pulled me and clash into an alliance and that saved him and now sluggy is hopefully going to go home. I’m super pissed we lost by 4 points but it’s all based on loyalty for me this round, challenge abilities are out the window tbh 

Hopefully merge is not THAT soon ! If it is I will lay low at the beginning because I suck at taking control when the numbers are so big and messy . Also I hope an ala Mai member will get evicted tonight so it will be 4-4-4 tribal division 

i’m in an alliance with vilma, ginger, and michael! i’m happy with where i’m at in this game tbh. very content. and i think merge is next too gurl!!!!!!! i’m excited very very excited

We won the challenge again which is good, but knowing that Sluggy felt unsafe enough to play an idol, it is a slight worry for Stephen and Stephen, hopefully they vote off Randy or someone, but there's a good possibility won of them goes. The upcoming rumoured merge is slightly worrying, I have talked a bit to Vilma and Emily but Ginger and Liana haven't spoken much to me, and reply with very little substance. Coming into a merge I would love to keep everyone who is willing to speak to me in as long as possible. It might be best for me to "throw" a few of the first merge challenges to keep a target off of my back. After what happened to Veni, I don't trust that the threats wont go early.

Hi the power four which are me clash pay and allan are deciding to evict sluggy ive been building bonds with stephen, and trying to like mist sluggy but idk. If sluggy has an idol im afraid I'll go. But I scored the highest on the tribe so at least i didnt lose us the challenge so <<33 im on a tribe full of fat flops

Uhhh, everyone is really quiet, am I getting blindsided? This isn’t my time man I have so much more to put in to this game. If I get voted out I want everyone to know its Crash’s fault.

Okay so I was quite inactive this round but thank god clash really looked out for me this round and (to my knowledge) kept my name out of his mouth. All I have to do now is keep my head down and hopefully the 4 we’ve established can work together to get through this double.

So here I am, loving life, living it to the fullest. Getting drunk and also having a good time with no reception. So what I didn’t do was talk to anyone hehe awks. Anyway thriving. I’m now a close alliance with ginger hehe cheeky. Working hard on the challenge absolutely thriving