#the image source link embedded in the image and the one in the text right under it are the same | Explore Tumblr posts and blogs

deityoftherain · 5 months ago

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How to Embed Images and Links on AO3

Note: I have a site skin so the colors might look different. Just follow along with the red arrows! Also, this is a tutorial used on the computer, and I assume mobile posting would be different.

First, open archiveofourown.org and log in if you haven't already. If you don't have an AO3 account, sign up for one as soon as possible because it takes about a week for them to verify you and give you access to your new account.

Next, select "Post" in the top right hand corner like you would typically. Set up everything you desire as you normally would until you reach "Work Text*".

Note: If you need further help, I have an AO3 Tag Guide, a Story Title Guide, a List of Random AO3 Shortcuts, and a How to Post a Work on AO3 with Step-by-Step Explanations Guide for your convenience! I also have a Foundations Writing Lesson post for any beginners or for people who would appreciate a review <333

Once there, click on "Rich Text" in the top right of that section, and then select the image icon or the link icon, depending on which you are intending to make.

Note: Check under the cut for more in-depth instructions slash a continuation of this guide! There is an Image Icon Route and a Link Icon Route.

Image Icon Route

Once you click on the Image Icon, the screen similar to below should pop-up:

*Link Icon Route detour start here

The source is the link to the image you're wanting to add to your work. AO3 doesn't host images itself, but you can use an image hosting site such as postimages.org or even Tumblr itself. If you want to use Tumblr, post a draft with the desired image or locate a post with the desired image. Once you've done that, right click the desired image and Open Image in New Tab (or whatever your computer's equivalent is).

You should have a tab open that starts with "https://64.media.tumblr.com" followed by a bunch of numbers and letters. I want you to copy that link and post it in the source box.

*Link Icon Route detour ends here

Now that the image link is in place, adjust your Width/Height boxes if desired. Feel free to add an image description as well. For best result, I suggest doing 100% in the Width box with nothing in Height, but this is ultimately a personal decision. Feel free to mess around with the proportions using the work drafts and find what's best for you!

If you prefer, you can also use < img src="LINK" alt="IMAGE DESCRIPTION" width="100%" align="center" /> aka < + img src="https://64.media.tumblr.com/0e3d1827f755eae4c79e605a8e73a44b/f65ab99ee3c9bf64-a8/s1280x1920/8608529567963545a061989b32a1d4541272ef51.jpg" alt="" width="100%" align="center" /> for this example (*excluding the plus sign at the start) to insert an image using HTML instead of Rich Text. It'll look like this:

It is always a good idea to double-check and confirm that everything is how you want it. Previewing your work also allows you to create a draft.

If you're unhappy with something, edit the work to fix it! If you're happy with how everything looks, go ahead and post it! You're finished here! You've successfully posted a work with an image embedded! Well done; good job :D

Link Icon Route

Once you click on the Link Icon, the screen similar to below should pop-up:

Go copy (Control+C or Command+C) the link to whatever it is you want to insert into the body of the work.

Note: If you're wanting to link specifically to an image and not a post containing that image, scroll up to the link icon route detour colored purple.

Once you got that, paste (Control+V or Command+V) the link into the URL box. If you want something other than the link to display, change the text in the "Text to display" box.

Save your work, check the formatting and everything else like we did in the Image Icon Route section. If everything is how you want it, then congratulations! You have successfully added a link embedded to your work!

If you have any questions or comments, feel free to comment and I'll respond! If this guide was helpful to you, please like and reblog! I appreciate it <333

#rain’s tips #ao3 author #ao3 help #ao3 writers #ao3 #archive of our own #embedded #images #links #ao3 link #ao3 images #ao3 guide #idk how to tag this #idk what tags to use #writing help #guide

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sydney-carton-of-sour-milk · 6 months ago

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The Many Illustrators of A Tale of Two Cities 19: Fred Barnard

Surprise! And Merry Christmas!

I'm not even gonna bother to talk formally here. I have had. These. On hand. For. A year!!! Just! Waiting! For the right time to post them! And what better time than Christmas, a holiday I personally celebrate and a holiday defined by gift-giving? Thus, my Christmas present to you, dear reader:

Crisp, beautiful, & hand-scanned by me¹, here, for possibly the first time in Internet history², is a complete³ and high-definition⁴ set of Fred Barnard's iconic twenty-five illustrations⁵ originally made for the 1874 Household Edition⁶ of A Tale of Two Cities.

" She curtsied to him (young ladies made curtsies in those days) . . . . He made her another bow "

No other words are necessary here. Happy Holidays, and Enjoy!

( Unlike the others, which are embedded in the text, the above is a full-page illustration, rotated. )

And there they are. Have a wonderful last week of the year, everyone! See you New Year's Eve!

¹ painstakingly over a period of several days because some individual illustrations took several hours of trial and error to scan them with the degree of detail and accuracy they deserved😌 ² by my thorough (if not desperate at a certain point) research anyway🤪 ³ there is of course... one more illustration, completely separate from these, that Fred Barnard made from A Tale of Two Cities... but that will be for a different post altogether one day😉 ⁴ I know Tumblr can crunch image quality, so if you want the super high-definition versions of these, feel free to DM me😁 ⁵ if you're curious about any of these, this link is worth a click because it gives a description and context to all of the illustrations! all of them!!🤩 ⁶ technically, the edition that I own is a combination of A Tale of Two Cities and Sketches by Boz and is undated - and Barnard created his illustrations for Sketches by Boz in 1876, so this can't be from the original 1874 print - but as far as has ever been indicated in my research, it is of some variation of the Household Edition😎

& the standard endnote for all posts in this series:

This post is intended to act as the start of a forum on the given illustrator, so if anyone has anything to add - requests to see certain drawings in higher definition (since Tumblr compresses images), corrections to factual errors, sources for better-quality versions of the illustrations, further reading, fun facts, any questions, or just general commentary - simply do so on this post, be it in a comment/tags or the replies!💫

#A Tale of Two Cities #AToTC #dickens #charles dickens #bookblr #litblr #literature #classic literature #victorian literature #vintage illustration #illustration #illustrators #Fred Barnard #1870s #my scans #atotc spoilers #okay the superscript number nightmare was a one-time jokey thing don't worry but it was really really fun.#anyway. there you go!!#god i've been so excited to share these like you have no idea like. wow. a YEAR. a YEAR!!!#and yeah we haven't seen the last of fred barnard because at the very least I have to make a post for his extra illustration...#but it doesn't really fit cleanly into the illustrators series anyway because that's about like in-book illustrations.....#guess i did do that one bonus thing for max cowper's post but! Ignore that! ignore that😀#i'm just. god this was so worth all the work it took. happy holidays!

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justafriend-ql · 2 years ago

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Hi! Your recent post about gifmakers was so good, I was hoping you could help me navigate tumblr etiquette around gifs.

I assume it's cool to search for gifs via the tumblr search and embed in to my posts, and add alt text if it doesn't already exist, without reaching out to creators or tagging them in addition to the existing credit on the gif, since I think that's opt-in and they get alerts. Am I right about that?

If I can't find a good gif in the search, but I know folks have made good ones in gifsets that I can find in people's posts other ways, is there accepted etiquette around this? Do I need to reach out to the gifmaker first, or look for a statement on their blog? Or is it acceptable to copy the URL and embed it into my post, and then tag the gifmaker and link the post it came from in my post? Or is that last step unnecessary if the gif is already a link?

Just trying to be a good tumblr citizen! Thanks for your help.

Hi! I'm definitely not an expert on this, but I can offer some suggestions based on what I've seen others do. Generally, I think it's fine to use the tumblr gif search function (the yellow 'GIF' button) to embed a gif in your post, since it displays and links the source of the gif. Creators should get a notification when one of their gifs has been added to a post. Here's an example of what using this method looks like:

Admittedly, it's pretty hard to find what you're looking for using the tumblr gif search function. When people embed a gif in a different way (such as copying and embedding the gif link), I've seen them give credit to the creator by tagging them, which will give them a notification. This method doesn't automatically include a link to the original gifset (just a link to the individual gif), so you have to add that manually if you'd like to do so. Here's an example of what using this method looks like:

gif from @justafriend-ql (original gifset)

You can add alternate text (or an 'image description') to a gif that you embed by clicking on the three dots that show up in the bottom right corner when you hover over a gif. You can view the alternate text by clicking on the 'ALT' button in the bottom left corner of the gif. I've added alternate text to the gif below so you can see what it looks like once you do so:

gif from @justafriend-ql (alt text added)

If you want to add alternate text to an entire gifset, I would reblog the original post and type out the alternate text below or ask the original creator if they'd be open to adding alternate text to their post.

These are my initial thoughts, but like I said, I'm not an expert. If anyone has other recommendations, feel free to add onto this post!

#hope this helps!#i'm not super well-versed in this so please do add onto this or correct me as needed #how to tumblr #in my inbox

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orthomarketing · 4 days ago

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Local SEO for Orthodontists: Get Found by Patients in Your Area

In a world where 90% of people search online before choosing a healthcare provider, being visible in your local area is no longer optional - it’s essential. For orthodontists, local SEO is one of the most effective ways to attract nearby patients who are actively looking for services like braces, Invisalign, or early orthodontic care.

Local SEO isn’t just about ranking on Google - it’s about showing up at the right time, in the right place, and with the right message to convert searches into appointments.

What Is Local SEO for Orthodontists?

Local SEO for Orthodontists is the practice of optimizing your online presence to appear in search results for geographically-related queries. For example:

“Orthodontist near me”

“Braces for teens in [City Name]”

“Invisalign South Hill WA”

Unlike traditional SEO, which targets broad keywords, local SEO zeroes in on patients searching in your city, neighborhood, or zip code — where most of your new business comes from.

Why Local SEO Matters for Orthodontists

When someone nearby searches for “Invisalign provider in Morristown,” you want your practice to be the first one they see. That’s where Orthodontics and Dental SEO Services play a vital role. Local SEO helps:

Increase visibility on Google Maps and local search

Drive qualified traffic from people actively seeking treatment

Build credibility through reviews and business listings

Outrank competitors who aren't optimizing locally

It’s one of the most cost-effective ways to attract consistent leads without relying on paid ads.

Key Components of Local SEO for Orthodontists

Here’s what goes into an effective local SEO strategy:

1. Google Business Profile Optimization

Your Google Business Profile (formerly Google My Business) is the foundation of your local SEO presence.

To optimize it:

Ensure your NAP (Name, Address, Phone) is consistent

Select accurate categories like “Orthodontist” and “Invisalign Provider”

Add photos of your office, staff, and before/after results

Include your services (e.g., clear aligners, metal braces, early treatment)

Post weekly updates or offers

Bonus Tip: Encourage happy patients to leave 5-star reviews regularly — Google rewards active profiles.

2. On-Page SEO with Local Keywords

Your website needs content that targets your location and your services. This includes:

City-specific pages (e.g., “Orthodontist in Parsippany NJ”)

Location-based blog posts (e.g., “Best Age to Start Braces in [City]”)

SEO-friendly headers, title tags, and meta descriptions

Embedding maps and contact info on key pages

Use long-tail phrases like:

“Affordable braces near [city name]”

“Invisalign for adults in [neighborhood]”

3. Localized Content Marketing

Educational content that targets local searchers builds both trust and visibility. Some ideas:

Blog: “What to Expect at Your First Orthodontic Visit in [City]”

FAQ page: “Do Braces Hurt?” + mention your local practice name

Success stories from real patients in your area

Videos answering common local questions

Google loves hyper-relevant content — and so do your potential patients.

4. Citations and Local Listings

Your practice should appear consistently across top online directories. Examples:

Healthgrades

Zocdoc

Yelp

Facebook

Local Chamber of Commerce websites

Consistency is key: Your business name, address, and phone number must be identical on every listing. Mismatches can hurt your rankings.

5. Mobile-Friendly Website Design

Most orthodontic searches happen on mobile. Your site should be:

Responsive (fits all screen sizes)

Fast-loading (under 3 seconds)

Easy to navigate with clickable phone numbers and “Book Now” buttons

Optimized for local keywords in URLs, headers, and image alt text

6. Local Link Building

Backlinks from other trusted local sources help build authority. Reach out to:

Local dental blogs or news sites

School sponsorships or sports teams

Community event listings

Referral partners (e.g., pediatric dentists)

These not only improve SEO but also build real-world trust.

The ROI of Local SEO for Orthodontists

Local SEO is a long-term strategy that continues to generate leads month after month, unlike paid ads that stop when your budget does.

Practices that invest in local SEO typically see:

Higher search visibility

Increased appointment requests

More 5-star Google reviews

Better patient retention and referrals

Ready to Rank Higher in Your Area?

At Ortho Marketing, we specialize in local SEO for orthodontists — from technical site audits and content strategy to Google profile optimization and review generation.

We understand what your patients are searching for, and we help you show up right when they need you.

Let’s talk about how to grow your practice with local SEO. Contact us today for a free audit.

#localseo #orthodonticmarketing #orthodontistseo #dentalmarketing #orthodontistmarketing #seofororthodontists #orthodontistwebsite #localmarketing #digitalmarketingfordentists #orthodonticpracticegrowth

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tagbintech · 1 month ago

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How Generative AI is Changing the Face of Search Engines in 2025

In 2025, the search landscape is undergoing a radical transformation. Generative AI in search is no longer a buzzword—it's the backbone of next-gen AI search engine trends. From conversational queries to AI-generated summaries, search engines now function more like intelligent assistants than static libraries. As these innovations evolve, the future of SEO 2025 is being redefined right before our eyes.

We explores how generative AI is reshaping the search experience, what it means for SEO professionals, and how brands can adapt to maintain visibility in this AI-dominated ecosystem.

The Rise of Generative AI in Search Engines

Search engines like Google, Bing, and emerging players are embedding generative AI models like GPT-4, Gemini, and Claude into their core search functionalities. Instead of listing links, these engines generate rich, context-aware answers directly in the results. Google’s Search Generative Experience (SGE) is a prime example—users receive AI-generated overviews and even follow-up prompts, minimizing the need to click through multiple websites.

These updates align with major AI search engine trends in 2025:

• Conversational search replacing keyword queries. • AI-generated snippets as the new SERP real estate. • Enhanced visual + voice search integrations. • Personalization through user behavior prediction.

How This Impacts the Future of SEO in 2025

As generative AI in search continues to mature, SEO strategies are pivoting. The future of SEO in 2025 is now less about traditional keyword stuffing and more about semantic optimization, content relevance, and user intent alignment.

Key SEO Shifts:

• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is more critical than ever. • Long-form content is being replaced by modular, query-driven sections. • AI is prioritizing contextual value over backlink quantity. • Featured snippets are evolving into AI-Generated Overviews (AGOs).

To rank, content must be well-structured, high-authority, and built for AI parsing.

Google SGE, Bing Copilot & The New SERP Landscape

Google’s Search Generative Experience (SGE) and Microsoft’s Bing Copilot are redefining SERPs in 2025.

What’s Changed?

• Position Zero is now an AI-generated block with contextual, cited answers. • Less emphasis on 10 blue links, more on dynamic summaries and visual elements. • Users get follow-up questions and can explore a topic via interactive AI prompts.

For businesses, this means visibility in search requires being a cited source in AI-generated responses—not just ranking on page one.

Generative AI Tools Powering Search in 2025

These leading generative models are fueling today’s AI search engine trends:

These tools learn user preferences, offering personalized and predictive search experiences.

AI Search Engine Trends 2025: What to Expect Next?

Here are the top AI search engine trends you must watch in 2025:

Search Personalization 2.0: Search engines understand your tone, context, and history.

AI-first SERPs: Native AI summaries will dominate above-the-fold results.

Brand Mentions over Links: Engines cite authoritative brands even without backlinks.

Visual-Text Fusion: Search with images, voice, and text in a seamless flow.

SEO for Chatbots: Optimizing for AI tools like ChatGPT, Perplexity, and Google Bard.

How Brands & SEOs Can Adapt in 2025

If you're in digital marketing, adapting to generative AI in search is mission-critical.

Actionable Steps:

• Focus on topical authority, not just keywords. • Use structured data to help AI understand your content. • Publish first-hand expertise content—case studies, opinions, interviews. • Embrace AI-enhanced writing tools for better scalability. • Optimize for AI-powered platforms (e.g., Perplexity, You.com, Bing Copilot).

Remember, the future of SEO 2025 is about creating content that humans trust and AI understands.

Final Thoughts: Embrace the AI Shift or Get Left Behind

Search is no longer about just typing in a box—it’s about having a conversation with AI. From Google’s SGE to Bing’s Copilot, generative AI in search is transforming how users find and interact with information.

For marketers and brands, staying visible means adapting now. Embrace the AI search engine trends, align with the future of SEO 2025, and invest in meaningful, human-centric content that speaks the language of both people and machines.

#tagbin #writers on tumblr #artificial intelligence #tagbin ai solutions #technology #ai trends 2025 #AI search engine trends #generative AI in search #future of SEO 2025 #Google SGE #Bing Copilot #AI-powered search #conversational search 2025 #AI content ranking #voice search trends 2025

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maigamal · 3 months ago

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The Importance of Learning the Quran with a Guidebook

Learning the Quran is a significant journey that requires dedication, patience, and the right resources. Many people, whether beginners or those looking to improve their recitation and understanding, turn to structured materials to help them along the way. A well-organized guide can make the process smoother by providing clear explanations, exercises, and references. One of the most convenient options for learners today is a quran learning book available in PDF format.

Why Use a Quran Learning Book in PDF Format?

A Quran learning book in PDF format is a practical choice for many reasons. It allows easy access on different devices, making it possible to study anytime and anywhere. Whether you prefer reading on a tablet, phone, or computer, a digital book provides flexibility without the need to carry a physical copy.

Another benefit of using a PDF version is that it often includes interactive features such as clickable references, audio support, and highlighted sections. This can be especially helpful for beginners who need guidance on pronunciation and tajweed rules.

Features to Look for in a Quran Learning Book

When selecting a Quran learning book, it's important to consider a few key features that can enhance your learning experience:

Clear Arabic Script: The text should be easy to read, preferably with large fonts and proper spacing.

Translation and Explanation: Understanding the meaning of verses is crucial, so look for a book that provides translations in your preferred language.

Tajweed Rules: Proper pronunciation is essential in Quran recitation. A good book will include detailed tajweed rules with examples.

Practice Exercises: Learning is more effective when you can apply what you've read. Some books include exercises to reinforce memorization and recitation skills.

Audio Support: Some PDFs come with embedded audio files or links to recordings that can assist with learning correct pronunciation.

Who Can Benefit from a Quran Learning Book?

A Quran learning book in PDF format is useful for different types of learners, including:

Children: Many beginner-friendly books are designed specifically for young learners with simplified lessons and engaging illustrations.

Adults: Whether starting from scratch or refreshing previous knowledge, adults can benefit from structured lessons that cater to their learning pace.

Teachers: Educators can use these books as a reference or teaching aid in Quran classes.

Self-Learners: Those studying independently can follow step-by-step lessons at their own convenience.

Where to Find a Good Quran Learning Book in PDF Format

There are many sources where you can find a reliable Quran learning book in PDF format. Online platforms, Islamic bookstores, and educational websites often offer free and paid versions. It’s always a good idea to check for reviews and recommendations before downloading to ensure the material is accurate and beneficial.

Final Thoughts

Learning the Quran is a rewarding experience, and having the right materials can make a big difference. A well-structured Quran learning book in PDF format provides a convenient and effective way to study, offering guidance on pronunciation, meaning, and recitation techniques. Whether you're a beginner or looking to refine your skills, finding the right book can help you progress steadily and confidently on your journey.

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blackchantilly · 9 months ago

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I want to document the story of the ARG for Silent Hill fans who maybe either can't or don't want to play it themselves, but are still curious about it. I had a whole lot of fun with it despite some plot holes and corniness. Spoilers will be under a cut.

The historical society web site at face value:

Is written as if Silent Hill Historical Society is a real place you can visit in 2024.

Contains many articles and "artifacts" related to the history of the town.

You can take two Silent Hill quizzes to test your knowledge of the lore. The advanced one is ridiculously hard. You can find most of the answers in the articles on the site, though. Some of the details it tests you over are almost certainly going to be found in the SH2 remake rather than in the original game.

There is also a portion of the site with historical society staff profiles and short blog entries written by the staff members.

One of the tabs makes reference to the historical society collecting submissions of historical materials from the public for its collection. They specify that they want SH travel brochures from the 1960s, with a certain serial number. It says the timeframe for submissions is over.

If this was all the site was, it would be great marketing on its own.

Now on to the ARG aspects. The official name of the game translates roughly into English as Red Reaper: Declaration of Crime from the Dead.

Spoilers from here on out. Also this is LONG. 😬

Secret content can be found by clicking on certain words on some of the pages, clicking on specific parts of certain images, or in one case, highlighting text on a page to reveal white-on-white text. There are also a few really subtle "stain" marks on some pages that you can click to find secret pages. Most of the hidden pages can be found on the staff blogs, but some are found in the historical articles, etc.

I found most of the hidden links by examining the page sources. The text ones are easy to find. The ones embedded in images are trickier, but most of the images that have links embedded in them have something written in the "class" field in the code. Finding the right place on the image to click makes this even trickier.

There are 36 hidden pages in total.

The basic story found in the hidden content involves the mysterious death of a former staff member and network administrator at the historical society, Felix Crain. He died from falling from the roof of an apartment building. The authorities ruled it an accident, but the remaining staff members clearly have their doubts. Witnesses reported hearing an argument coming from the roof before he fell.

Felix's staff page URL can be found by determining his birthday through clues on the other staff pages and putting the date in his URL (to match the format of the other staff pages). This reveals the fact that he wanted to talk to the historical society director, William, about something important. It also reveals that he had romantic feelings for his coworker Ruby, who succeeded him as webmaster after his death.

Hidden page 1/36 allows the player to submit images of historical artifacts to the website; it can be found by navigating to the artifact registration page from the Material Preservations Activities tab and removing the underscore from the URL. (The underscore trick was hinted at on Ruby's staff blog.) Originally if someone submitted an image with the form, it told them the page would be "under maintenance" until Sept. 26 at a certain time. This was the date and time that the Tokyo Game Show occurred.

IRL attendees at TGS received a travel brochure with the serial number that the historical society web site said it was looking for. The inside of the brochure had the letters "RE," the number "7/17" and the alchemical symbol for Jupiter written on it in bold red ink.

If someone submits an image via that page after the date and time of TGS, it takes them to a page with a link to download an app.

(It's implied that you're supposed to take a photo of the brochure you (theoretically) received at TGS, but the guidelines page that appeared on the site that day says you can use someone else's photos if you weren't there. In fact, people have apparently submitted random images and have been able to progress in the story.)

When you download the app from the link, this allows you to accept "emails" from different characters in the RPG, mostly from Ruby. She asks for the correct serial number on the brochure to verify that it's the right one.

(Note: the image of the brochure I found didn't include a closeup on the serial number. The number was located on the sample brochure on the web site prior to Sept. 26, but was removed after that date. You can find the correct version if you use the Wayback Machine to visit the site prior to that date.)

Once the serial number is verified, she asks for your mailing address so they can send you an envelope to send them your brochure.

(I thought for sure this was actually going to be a thing, but now that I've progressed in the story and read the guidelines page, I don't think this is going to be the case. I still haven't received any physical mail from them six days later.)

You receive additional emails in quick succession from 1) an unknown sender telling you to submit a video of yourself destroying the brochure, 2) a detective saying he is aware that a shady individual whom they've been tracking has sent you an email, 3) William, the director of the historical society, urging you not to follow the directions of the unknown sender, and 4) "an expert in new religious movements."

The religious experts says that the unknown sender is allegedly the leader of a cult called Twilight of Jupiter, which is supposedly using the travel brochures in one of their rituals. Having possession of the brochure supposedly is putting you in danger. He tells you to perform a ritual involving mentally destroying the brochure in order to neutralize the threat.

Ruby says William has been acting weird about the brochure since she mentioned it to him. Thinking something is amiss, she asks you for the email addresses of the detective and the religious expert. After awhile, she emails you back and says that she looked into it and neither person exists. William apparently sent all of those emails himself.

She sends you a link to a web page he asked her to remove; the URL ends in "walterishe" and contains information about the Walter Sullivan murders mentioned in SH2 and fleshed out in the story of SH4. There were apparently more ritual murders linked to the Walter Sullivan case in 2008. Each of the 2008 murder sites were accompanied by a similar travel brochure with the victim's initials and death date written on them, plus the symbol for Jupiter. The names of the known victims spell out "Walterishe."

This is where, if it's not totally obvious from the awkward phrasing of the URL, you're supposed to insert the letters found on "your" brochure to the URL, giving you "walterishere." This takes you to a spooky page with the Jupiter symbol.

William immediately emails you once you've found this page, accusing you of snooping around. He says he knows where you live (because you provided your mailing address earlier) and is coming to kill you.

Ruby tells you the only way to stop him from gaining access to your information is to log into Felix's old account on the web site and manually delete all of the information within 24 hours. She provides her login info (which has been deactivated) as a template. His username is easy to determine -- his first name, last initial, and the year he started working at the historical society. She says he told her his password was "the name of the thing he desires most." Typing "Ruby" into the password field gives you access and allows you to delete the information.

Once you've done this (actually I had to do it a couple of times to get it to work), she confirms that you were successful. However, she says she got lost in the fog that mysteriously manifested when she attempted to flee and that she will get back to you if she makes it through.

(I had to break this up here because apparently a bulleted list can only have so many characters, pfft.)

After 48 hours, Ruby has escaped from Foggy Silent Hill (as opposed to regular Silent Hill, I guess?) and sends you a link to a video of her detailing the rest of the story. To summarize, William's real name is revealed to be Oliver King. Raised in a sheltered household, he heard about Walter Sullivan's case on TV in the early '00s and was inspired by his "abnormality" (I took this to mean that he felt a kind of kinship with him, but I am definitely editorializing here). William/Oliver was the one who committed the copycat murders in 2008. He intended for the last victim to have the initials R.E., but he made a mistake and killed someone whose initials were M.P. instead. He became incredibly embarrassed that his victim's initials now spelled out "Walter is hemp" (lmaooooo) and, hoping to cover up the drug associations (I am not making this up), he sunk the body into Toluca Lake and attempted to destroy the evidence -- referring specifically to the tourism brochure that had the wrong initials on it. Police found the body but didn't connect the murder to the others. When William/Oliver found out the brochure still existed, he made efforts to attempt to acquire it from the player so he could destroy it. He is now in police custody.

William/Oliver was also responsible for Felix's death after Felix discovered he was using an alias.

It's worth mentioning that Ruby does not talk at all about what she encountered over the last two days in Foggy Silent Hill, but she makes it clear that she is alive and is not a ghost.

ALSO there is a joke ending. If you click on a specific spot on one of the maps on the site a certain amount of times, it takes you to the ARG's very own dog ending.

My takeaways:

My theory up until the final video was that the cult was trying to resurrect Walter Sullivan through the ritual murders. It would have been cool!

I'm still not clear if there was ever supposed to be a cult called Twilight of Jupiter in Silent Hill or whether William/Oliver was acting alone under that name. Also they never explain who the "unknown sender" who wanted you to destroy the brochure was. If it was William, why would he tell you to destroy the brochure and then immediately tell you not to follow those directions?

I think this would be a really fun lead-up to a future installment in the series, perhaps a sequel to SH4. Or there could be a game where we play as Ruby as she investigates everything and also attempts to escape the foggy otherworld. It could be fun!

Also I am very curious about those missing 48 hours from the ARG. Perhaps she's "pure of heart" and her experience in the foggy world wasn't that bad, lol.

I'm also curious if there will be references to any of this in the SH2 remake.

Some theorize that this story could be related to Townfall. Lord knows at this point.

Also this might point to a potential remake of SH4, which, frankly, is a game I think would greatly benefit from a remake that doesn't feel like PUNISHMENT.

I appreciated that they focused on Walter's story in this one. I always thought he was an interesting character, especially considering serial killers and slasher movies never really interested me.

This was loads of fun and a pretty good introduction to ARGs, IMO. I had never really done one before (not counting Petscop) and I found it fairly easy to follow. A couple of the puzzles felt really rewarding. The only things I had to look up elsewhere were the links hidden in the images on the site.

I am actually sad that silenthill-historicalsociety.com/walterishemp didn't lead me anywhere, lol.

There is

A Silent Hill ARG

And I'm losing my mind.

#silent hill #silent hill historical society #silent hill arg #red reaper: declaration of crime from the dead #I'm a nerd OK? I'm not ashamed

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tua-masked-author · 2 years ago

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How to Post Images on AO3

First, post your artwork privately online, such as to a private post or a draft on Tumblr. Google Drive does not work for this. (Note: This will be where your image is hosted, since AO3 only supports embedding images and does not host them. Don't delete this post while you want your image to stay on AO3!)

In the posting dropdown, hit "post privately" or "save as draft" (either works). Do NOT press any of the other options!! This is, after all, a masquerade.

Then, find the post you just made, click on the image, and right-click to copy the image url. Make sure you are copying the image link and not just the link to the post.

Now, head to AO3. Go to your dashboard and select "post new" to bring yourself to the page for posting new works to AO3

Now scroll all the way to the section called "Work Text". Most likely it will automatically be set to "HTML". This would be where you pasted your fic into if you were posting writing, and it will be how you embed your image.

Select the button that says "Rich Text".

The box will then look like this:

Select the image icon, which will bring up a new menu labelled "Insert/Edit Image"

Paste the image URL that you copied into the box that says "Source". This is all you need to do here. You can also add an image description if you would like or a specific width and height, but you do not need to. If the lock icon next to the "Width" and "Height" boxes is open, click it to lock it; this prevents your image from being distorted. Click "Save".

Your image is uploaded! But there are still some things you need to do before you can post the work to AO3.

Now, scroll back to the top, to the box labelled "Tags". There are a few things you need to take care of here.

Rating: This is a dropdown list, automatically set to "Not Rated". Decide if your fic is rated "General Audiences", "Teen and up Audiences", "Mature", or "Explicit". Explicit works are not allowed in this event, but most likely your art would be rated General or Teen unless it is depicting violence or gore.

Archive Warnings: Does your artwork contain Graphic Violence, Major Character Death, Underage sexual acts (if it's for this (gen) event then I certainly hope not), or Rape or otherwise nonconsensual sexual situations (once again, not for this event it shouldn't)? If yes, check the relevant boxes off. If no, select "No Archive Warnings Apply". ("Choose Not to Use Archive Warnings" is for when you want to keep it a surprise whether your work contains those things).

Fandoms: start typing in The Umbrella Academy and options that already exist on AO3 will appear. The one you will most likely want is "The Umbrella Academy (TV)", so click on it.

Those are the only required tags, but there are many other tags you can add.

Categories: What types of relationships are present. Most refer to the gender of the two members of a romantic or sexual ship; the one you will most likely want for this event is Gen (meaning no ships present/focused on)

Relationships: If you have multiple characters, you can tag the relationship between them. For this event you will want Character A & Character B (the platonic version), NOT Character A/Character B

Characters: Like the fandom, typing here will make a dropdown of already existing characters; click on them rather than make your own

Other Tags: A relevant one to put here is "fanart", but you can use other tags to give a better idea of what your image contains, such as "mermaid au", "pirates", and so on.

Now, head to the next section, labelled "Preface". Give your work a title, and optionally add a summary. Since people won't be able to see your artwork until they click on it, the summary is the best way to get people interested in your work. It can be as simple as "Fanart of [Character] [doing something]".

(If you're posting a collab, hit the check box next to "add co-creators?". This will add a new box. Start typing in the name of the person you're collabing with, then click their name when it comes up)

Finally, head to the section labelled "Associations". Since this image is being posted for this event, it needs to be put in the event collection!

Start typing in "Masked Mermay 2023" in the box next to "Post to Collections/Challenges". The name of the collection should appear in the dropdown; click on it! Now your work will be added to the collection when it's posted.

Your work is automatically made anonymous when its added to this collection, and will automatically be revealed when we reveal authors in the collection, so there is nothing you need to do related to anonymizing your work.

The last thing you need to do is to choose a language, most likely English (yes, even though your image does not necessarily have text. AO3's main use is for works that do use words, so stating the language is a requirement even though it does not necessarily apply to images.)

Now you can scroll all the way to the bottom. If you would like to check out your work and make sure everything is in order before you post it, you can hit preview; otherwise, hit post and you're all set!

#masked mermay #guides #how to post art to ao3 #how to post images to ao3 #tua masked artist #tua masked author #tua #the umbrella academy

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kitchensunflowers · 3 years ago

Photo

“As it Was” by Harry Styles + This is How You Lose the Time War by Amal El-Mohtar and Max Gladstone

[alt text available, full image description and linked sources below the cut]

Image ID:

An image set consisting of 10 images with embedded text. All images are stills from Harry Styles’ ‘As it Was’ music video. Embedded text, quotations from This is How You Lose the Time War is portrayed as black text in Garamond typeface against a white background.

Image 1: In a hall with white paneled walls and wooden floors, Harry sits on a raised, white, rotating platform, wearing a red jumpsuit with a sequined chevron and black boots. Harry sits leaning one exposed arm on raised right knee. Embedded text reads, “Dear Blue,”.

Image 2: In the same hall, two figures—Harry in the red jumpsuit, another figure with black hair and in a matching jumpsuit, but blue—walk on the rotating platform. Seen from above, they walk opposite to one another, red at 11, blue at 5, both facing forward, following one another, their body language in perfect sync. Embedded text reads, “I am more sensitive to your footsteps, I think, than anyone alive.”

Image 3: Now viewed from the side, Harry in red, the other figure, a performer with shoulder length black hair portrayed by dancer and model Mathilde Lin, in blue, appear to run on the platform. Their jumpsuits match but for the colour, and they remain directly across from each other, not facing each other, but following one another as they run. The embedded text is divided into portions. The first part reads, “I dream of you, I keep more of you inside my mind, my physical, personal, squishy mind, than I keep of any other world or time.” The second reads, “I dream myself a seed between your teeth,”

Image 4: Two walls with hand-painted art are visible: a white background with two sections, drawn on with thick black lines, and some of the spaces the abstract outlines create are painted in, with black, pink, or light orange. A hand is visible reaching in from the bottom of the frame: an arm outstretched, palm facing up, red painted nails visible. Embedded text is divided into two parts. The first part reads, “I would have fought you forever. I would have wrestled you through time.” The second reads, “I would have turned you, and been turned.”

Image 5: Back in the hall with the white paneled walls and wooden floors, two outstretched arms reach for each other, meeting in the middle where their fingertips interlace. One arm is tattooed, its hand has red nail polish—Harry—the other arm is without tattoos, its hand has fingernails painted blue. Embedded text is split into two portions. The first part reads, “But when I think of you, I want to be alone together. I want to strive against and for. I want to live in contact.” The second reads, “I want to be a context for you, and you for me.”

Image 6: The two hands are now against the white painted background. They lie against two walls that appear to be pulling apart, no longer touching, a physical gulf now between them. Blue painted fingernails are visible on one hand, red painted fingernails on the other. The embedded text, a parenthetical is divided into two parts. The first part reads, “( What do you want from this, Red?” The second reads, “What are you doing here? )”

Image 7: Seen from above, Harry and the performer in blue hold one another in a tight embrace. The ground below them is white with the hand-painted art—black lines in an abstract, floral pattern like before, but now with even more colours, from black, pink, orange and yellow, but also red and blue, fill the painted space. From this view of the embrace, Harry’s red jumpsuit is not visible, the blue shine of the other performer’s jumpsuit is. Embedded text reads, “I want to be a body for you.”

Image 8: In an exterior location—a place filled with curving white ramps and blue and brown accents walls in the background—Harry stands close to and facing the camera, moving to peel off the red jumpsuit top. Harry’s butterfly tattoo is visible but the red inside of the jumpsuit still covers most of the upper torso; Harry’s arms, wrapping over one another to remove the clothing, obscure his face. In the background on one ramp, a pile of discarded clothes, pink and black, are visible. On another ramp, further back and lower down than Harry, another person, pale and wearing a beige top and black trousers, is also visible. Embedded text reads, “Longing, this longing to possess, to become,”

Image 9: Back in the hall with the wooden floors, the rotating panel is seen from above. The performer in blue is still walking forward, but Harry, in red, is now closer, and no longer facing in the same direction as the other performer, but instead faces away from the rotating panel, and appears to stand still, but for one arm reaching towards the performer in blue, who is only just out of reach. Embedded text reads, “I love you Blue. Have I always? Haven’t I? When did it happen? Or has it always happened?”

Image 10: Harry stands behind reeded glass, apparently wearing a red coat, but all details distorted are and obscured by the textured glass. Harry’s face is hardly visible, and all outlines are blurred and distorted, as are all colours, including the red of the coat, which all seem to fade into blue and blue greys before blending into the white background barely visible behind the textured glass. Embedded text is divided into two parts. The first reads, “Listen to me — I am your echo.” The second reads, “I would rather break the world than lose you.”

/end ID.

All stills from Harry Styles’ As It Was music video (2022) (x). All quotations from the book, This is How You Lose the Time War by Amal El-Mohtar and Max Gladstone (2019) (x).

All images and quotations from these cited works belong to their original owners. Quotations from This is How You Lose the Time War unedited, save for lineation and the parentheses used in image 6, which were added by me.

#as it was #harry styles #this is how you lose the time war #tihylttw #amal el-mohtar #max gladstone #stylesedits #tracksintheam #as it was meta #hs #hs fanart #myedit #mp #music #parallels #qs #text image #fanart

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fantabulosabasket · 4 years ago

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On this day in 1978, the first Mardi Gras was held in Sydney Australia*.

In the Australian context, gay rights activism initially focused on challenging legal discrimination (particularly around employment), police violence/entrapment, the psychiatric/medical framing of homosexuality, and the violence of Christian religious institutions. Amongst the gay rights groups of the time was CAMP (the Campaign Against Moral Persecution), founded by John Ware and Christobel Poll: an activist movement that specifically rejected US-influence on Australian camp** culture and insisted on preserving and focusing on the cultural uniqueness of local gay and lesbian communities. They organised Australia’s first demonstration (1972), a Sex Lib Week march (1972), and Homosexual Solidarity Weekend (1976). CAMP was joined by a host of other groups, including Sydney Gay Liberation, Lesbian Feminists, Socialist Lesbians and Homosexual Men, Gay Teachers’ Association, and Lesbian Liberation (as well as sub-groups focusing on issues like police and psychiatric persecution).

Like many other gay rights events outside of the US, Mardi Gras was not- and should not be taken to be- simply a copy or derivative of Stonewall. Firstly, while Mardi Gras was partially intended to mark the Stonewall riots, it’s main purpose- per the flyer above- was as a global solidarity action in support of California’s gay pride parades, and against the Briggs Initiative/California Prop 6. It was also specifically a Marxist event in terms of organising: the original letter from San Francisco’s Gay Freedom Day Committee was sent to Ken Davis and Ann Talve, both of whom were members of the Socialist Workers Party (SWP). In fact, the appropriation of the legacy of Mardi Gras remains a deeply contested issue here.

When we celebrate Mardi Gras in Australia, it is the night march that is being commemorated. During the night of the 24th, 53 people (30 men, 23 women), were detained in Darlinghurst Police Station. Apart from the arrests themselves, some of those arrested- such as Peter Murphy- were also isolated and bashed.

(Image of protestor being arrested at the night march, by four officers).

To quote the 78ers themselves:

Once we got there we started to disperse, but Police had blocked off both ends of Darlinghurst Road and started arresting people and throwing them violently into waiting paddy wagons. People were punched, pushed over, kicked and dragged along the ground. The crowd fought back - people started fighting to release those arrested, pulling them out of the paddy wagons. Indigenous people and sex workers became involved in the fight. The bashing and arrests bound us all together.

The following Monday, all 53 people who had been arrested had their names, addressed and professions printed in the Sydney Morning Herald- one of the largest papers in Australia.

In the ensuing month, as supporters gathered outside police stations and courts, in streets and squares, to fight back this number swelled by 125.

By 1979 the majority of charges were dropped.

The parade itself has been aired on TV from the 90s onward, including by public broadcaster the ABC. * Mardi Gras is now held earlier in the year, rather than in the middle of our winter. ** Note: In Australia, ‘camp’ was historically a gender-inclusive term (and earlier in the 20th Century was often spelled ‘kamp’, though I believe this had changed by the 70s).

Sources: Embedded in text, partially drawn from It was a RIOT! Sydney’s First Gay and Lesbian Mardi Gras by Gavin Harris (available for free at the 78ers link)

#gay history #lesbian history #lgbt+ history #queer history #australian history #20th century #police violence tw

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wedblog613 · 4 years ago

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Tagxedo For Mac

Tagxedo For Mac Free

Tagxedo For Mac Computer

Tagxedo For Mac And Cheese

Tagxedo is another word cloud generator, one with even more bells & whistles. Like Wordle, the program counts the number of times a word is used. The more it is used, the larger it appears in the graphic. Small words like 'a' and 'the' are not counted. Both Worlde and Tagxedo can make word clouds from text or websites. I prefer Tagxedo for the images it creates, but for analyzing the message of a literary work, Wordle actually works better. See my previous post about Wordle.

By default, Tagxedo's image editor will put words in the black part of your jpg. Choose 'Add Image' from the 'Shape' options dialog box. When prompted, upload the black on white jpg from your computer. In the resulting dialog box many tiny copies of the word 'Tagxedo' will appear in the area where your word cloud words will show up.

Tagxedo is another excellent choice when searching for websites like Wordle. One of the features that sets Tagxedo apart from the other options here is being able to create word clouds from your Twitter profile, your blog and many other sources online.

Tagxedo can either scan text or sites for words, or you can create a list of your own. Critical Update! Tagxedo is built on Microsoft Silverlight, and Microsoft Silverlight is dying. By April 2015, Chrome browsers will phase out Microsoft Silverlight plugins, but Tagxedo still works fine on Safari, Firefox and Internet Explorer — for now.

Here's my Tagxedo image of this blog.

Tagxedo For Mac Free

Before we could use Tagxedo on our Macs, I had to install Silverlight. Tagxedo provides a link for this installation. Similar to Flash, Silverlight allows the interactive display to function. I've never needed Silverlight before, and this took a bit of time, but it was easy. By the way, don't even think about running Wordle or Tagxedo on on Mac OS 10.3. Our lab has 12 machines with 10.6 'Snow Leopard.' The other 18 have 10.3, so my students take turns using the newer machines. We don't have any 'Tiger' machines anymore, so I can't say if Tagxedo will run on 10.4. Perhaps one of my readers can tell me. I believe you need to install before you can properly view this embedded version. Here's an article about embedding Tagxedo on your web page.

The print function in Tagxedo allows you to save it as a PNG or JPG. The graphic above is a PNG. I was curious about which format is better for this type of thing. I found a very clear explanation on Inverse Karma, the blog of software engineer Ganesh Prasannah. I chose PNG based on his suggestion that if the image contains text and hard lines, PNG is better than JPG.

Tagxedo For Mac Computer

I ask my students to save their work and turn it in to my digital turn-in tray--a 'write only' folder on our server. Not only does that allow us to have a paperless classroom, it gives us the option to add the image to a web page, make a slide show, or print in color when I get the color printer working. Both Wordle and Tagxedo have public galleries for you to share your artwork. Be advised that not there may be graphics in the gallery that are not appropriate for the classroom.

Want some more ideas? Check out '52 Interesting Ways to use Wordle in the Classroom.' This is only one of the 'Interesting Ways' collaborative Google presentations started by Tom Barret.

Tagxedo For Mac And Cheese

Tagxedo has more fonts, allows you to use more than 1 font on your word cloud, and offers more controls in layout. It's best known for pouring that word cloud into a shape, like the one below. This is part of the first chapter from my favorite Sherlock Holmes story, The Sign of Four. Cool!

Tagxedo

Benefits

Free.

No sign-in or e-mail required.

Licensed under a Creative Commons Non-Commercial, Attribution, Share Alike License. (In other words, you may not sell items with images created by the Tagxedo application).

It is very easy to copy and paste text from the Internet or from student work in Word or another program into the Tagxedo application. Text may also be entered directly.

Keeps a history of previous configurations during the creation phase, so you may go back and find an earlier rendition of your word cloud.

Allows you to create word clouds in shapes.

Many options for saving to your local machine and on the web.

Many color / theme options.

Tagxedo has a stemming protocol built into the application which recognizes derivatives of a word. For example, walk, walks, and walking would be recognized as derivatives of the word walk and would only appear in the Tagxedo as the word walk.

Not a dedicated educational site, however, the owner has stated that all Tagxedos showcased in the gallery will be educationally friendly.

Several ads appear on the site.

Not as easy and intuitive as Wordle or ABCya.

Several shape options are available. However, the ability to create custom shapes or some of the shapes featured in the gallery require a premium subscription (which is not yet available, as far as I can tell).

Requires Silverlight (not available for older Mac computers).

The Tagxedo site is not searchable for previously created Tagxedos.

Helpful Hints

This short video tutorial is very helpful when beginning to use Tagxedo

Intro to Tagxedo

Multiple word phrases may be entered by using the Tilda (~) between words, but this is only available when adding text through copying and pasting or direct entry. It does not work when pulling text directly from a website.

By allowing to repeat, you can generate a more solid shape. See the embedded images to the right.

The borders of the shape may be set to a 'hard border' to emphasize the shape or the shape shadow may added for clarity of the shape.

When using the embed code provided by Tagxedo, a small image is generated (and does not include the shape outline if left on the Tagxedo). One of the cool features of the embedded image is that you may actually click on a word and a web search is done on that word so if a student did not know the meaning of a word the Wikipedia or other site would be available for help. See the embedded image to the right.

Tagxedo uses a formula to determine the emphasis of the word in the word cloud that is partly based on the number of times the word appears in the text. See the Tagxedo FAQ page for more information.

Default settings eliminate common English words such as the, a, an, prepositions, etc. are automatically disregarded by the application.

Numbers are eliminated from Tagxedo by default..

Words may be removed from a completed Tagxedo by clicking on the Word / Layout Option link and selecting the Skip tab. Simply select the words you want to eliminate from the Tagxedo and Accept the changes at the bottom. This will cause the Tagxedo to 'respin'.

If you are going to embed your image, either keep a record of the URL of the image or download the image as the Tagxedo gallery is not searchable and the embedded image does not automatically link to the URL as it does in Wordle. When creating a Tagxedo for a class, I recommend saving the Tagxedo on the web making note of the URL and saving the image to your own computer. You may then use the image in either PowerPoint Presentations or on a Website and make the image itself a link to the image on the web where the interactive functions are available. See the example below.

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thelesmisbigbang · 5 years ago

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Embedding Pictures on AO3

We’ve gotten a few questions about this, so I realized not all of you know how to do it! No worries, I know it can get a bit funky, but here’s a quick and dirty tutorial.

Like most websites, your artwork will have to be hosted somewhere in order to acquire a link to the art (something you require to format the HTML). There’s even a post on AO3 about just this! See here

But here’s what you need to know.

HOSTING IMAGES

Suggested hosting sites are as follows:

-Flickr -Dropbox -deviantArt -Tumblr, Twitter, and Facebook (be mindful in using these as they have a tendency to break due to the url changing after a while)

DO NOT use, these are against AO3′s terms of Service:

-Photobucket -Imgur

(PLEASE remember, that if you are using Tumblr to host an image, anything posted PRIOR to our posting date, May 5th, will not be included in the Bang. If you are using Tumblr to host, an easy workaround is to post the image on PRIVATE to advantageous and ready to go on posting day.)

There are two easy ways to embed your images into AO3!

OPTION ONE

or the HTML format way

This method will show you how to do it using specifically Flickr, but can be easily modified for other websites as they all have similar options nowadays. -On the New Work Page in AO3, assure you are in HTML (HTML can be a bit scary for some, but bare with me, i promise its not as hard as you think it is!). -Using flickr, there is a SHARE PHOTO, button on the bottom right of the image

- Once you click this button, there will be a nifty little option for EMBED on the top bar, its specifically for what we’re trying to accomplish!

- Now I need you to copy that link and flip back over to your AO3 document. - Once you're over in your AO3 document, paste the link. It’ll look very lengthy and very intimidating. Worry not dear friend! Not for much longer!

- Now, flop back on over to RICH TEXT.

- And ! Wow ! Viola ! You have an embedded image! Look at that! Congratulations!

- You can easily shift this picture around by moving your blinking cursor around the page. Keeping in mind it will appear to the RIGHT of the cursor

OPTION TWO

or the purely Rich Text editor route.

-Click the RICH TEXT on your A03 document. -You will see a little button for a picture (labeled as edit/insert image)

-Upon clicking this, you will see the following dialogue box.

-It will be asking you for the SOURCE of your image; here is where you need that host link; Your host link will most likely look something the following:

https://www.host.com/…./image.jpeg -You will see the file extension at the end of this link (the “image.jpeg” portion)

- With this method, you can even add an image description and edit the dimensions of the image! -Click save, and BAM, just as easily you have embedded an image into your AO3 fic!

See, now that wasn't so hard, was it? Less intimidating now? I hope so! But if you are still confused about how this all works, please do not hesitate to reach out to one of us here, and we will be more then willing to help you along.

-Modferre

#modpost #modferre #submission q

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bradleyljones34 · 4 years ago

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Local Landing Page SEO - Breaking It All Down!

What Is Local Landing Page SEO?

Every business needs a landing page, and there are many ways to get one. The two most popular methods of getting your own customized landing pages are through website design or hiring someone who specializes in this type of service. Landing Pages start with creating an enticing headline that entices readers to explore further; these can be eye-catching images, big bold text headlines, and other strategies like soft-selling the benefits before presenting any details about the product itself as well as providing contact information so people know how they can reach you if necessary after reading what's on offer here today!

What Is The Difference Between A Local Landing Page and A Normal Landing Page?

Creating Local Landing Pages:

A local landing page is a web page that is optimized in your area. This can be for the state, county, or city you live in and these types of pages are best when optimizing for keywords like "plumber in charleston" instead of just using the keyword "plumber". When adding geographic modifiers to this type of search engine optimization drastically improves rankings on localized searches.

Creating Normal Landing Pages:

Now, let's take the example above and say a landing page is built for the keyword "plumber" and no geographic modifier is added. You might think that the company with a landing page for "plumber" will rank better than one who has set up their site to target Charleston's plumbing market, but Google knows its user is looking specifically for plumbers near them. So who do you think will actually have an edge? The professional here in town or the anonymous business on google?

How Do Search Engines Handel Local Search Results Differently?

The internet is a wild and crazy place. Search engines are constantly evolving to keep up with the ever-changing methods of communication, so it should come as no surprise that they have also evolved in how they deliver search results for user queries. Below we will discuss ways in which google handles different types of queries--primarily those related to location or region--specifically focusing on their handling of "local" type requests such as service-based business and local brick and mortar stores among other things.

Google Understands User Search Intent

Google's among other search engines like Yahoo and Bing know that depending on what words or phrases are being searched for, the searcher is looking for someone (or something) local. Someone searching "emergency plumbing service" will show drastically different results from those of a person who searches "how to unclog your sink." One person clearly wants help locally while the other wants educational information so they can handle their own plumbing issues themselves without any assistance.

More Actions on Google Maps for Local Searches.

More and more google has been adding more features to their maps with the ability to see a list of local establishments in one's area as well as places that are nearby, or popular destinations. This makes it easier for people who want to find a specific type of business in a specific area to be able to find it quickly and easily.

What Makes A Great Local Landing Page?

There are many components needed to make a great landing page that will not just rank well, but convert visitors to high-quality leads.

Page URL Structure

This is the simplest, yet most important step when it comes to ranking in local SEO. A local landing page URL should have the keyword and the geographic modifier in it.

Examples:

www.companyname.com/plumber/charleston

www.companyname.com/charleston/plumber

www.companyname.com/plumber-in-charleston

The Page Title Needs To Be Local SEO Optimized

The page title needs to follow needs to be well optimized for local search by following the same rules as above and should have your keyword and geographic modifier in it.

Example:

The Best Plumber In Charleston

Get The H1 Title Tag Right Too!

You should never use more than an H1 Title Tag on your local landing page. Often you can use the same title as the page title or you can add different modifiers at the beginning of the H1 Title Tag.

Optimizing Local Landing Page Content For A Search Engine

The copy should be concise and clear - no redundancies or too many words in one sentence! A lead-generating local landing page needs to have the primary keyword plus secondary keywords plus geographic modifiers throughout the content so keep this in mind as you design yours for your local SEO ranking boost. Write the content with user experience in mind that is engaging relevant to the services or products you offer and keep it location-specific for it to rank high in search.

Business Contact Info Is Very Important!

If you have a physical location where local customers visit your business for goods or services, it is important to list the name of the store along with its address and phone number on an optimized landing page. This will ensure that when Google visits this page, they can cross-reference other sites like Facebook or Yelp so they know not only that it's relevant geographically but also trusted enough by these outside sources in order for them to list accurate information about your product/service without being spammy.

Eye Catching Call To Actions

If you're wondering what a Call To Action is, think of it as your landing page's most powerful tool. It is the thing that prompts a customer to take action and do something, like buy your product, sign up for more information or download an app or call to schedule a service with your local business.

The best call to action is eye-catching, concise, and highlights a specific action that is desired.

Call To Actions are usually found at the top of the page or in bigger text than other parts of the content because they draw attention to themselves.

When designing your call to actions keep these best practices in mind:

Use bright colors

Use big text

Use words or phrases that trigger action

Use in multiple places throughout your local landing page

Let Customers Know How To Get In Touch

Customers who find your local landing page in organic results when searching for a city-specific service or place of business need multiple ways to connect you. Make sure to have a phone number, contact form, and a live chat widget. This will almost always lead to higher lead conversions when a client or customer is looking for what your business is offering.

Embed A Relevant Map On Your Landing Page

A map embed is powerful visual enhancements that show your customers where you are located. It's a common misconception that Google Maps will automatically be embedded on all of your local pages, but this isn't the case and it needs to be added manually.

Embed Map Directions On Your Landing Pages

You should always embed driving directions from the center of a city you are targeting on your local landing pages to your location if you have a physical location. This will give you an added boost to your landing page and your Google My Business listing.

Link Out To Niche Related Authoritative Sites

You should have a list of niche-related websites that you are targeting on your local landing pages. Each page should be linked out to these sites with anchor text to send a signal to Google relating your content to the niche term you are trying to rank for in search. New Paragraph

Link Out To Local Authoritative Sites

If you want to rank in organic search for your local business using location pages for your brick and motor or service area business for lead generation you must link out to local authoritative websites too. This means governmental sites, education, hotels, airports, etc. These will once again send strong local signals back to Google that you service this area.

Embed YouTube Videos On Your Local Landing Pages

Video is also a powerful way to rank your local landing pages in search engine results pages. Embedding videos from YouTube are a great way to power up local landing pages and see even faster local SEO ranking improvements. This is because Google owns YouTube and therefore passes that love on to your location pages. This is something that many digital marketing companies have not capitalized on for their clients. This is a powerful and often overlooked strategy that can help to give your business an edge over competitors.

Reviews From Trusted Sources

Another must-have for your optimized local landing pages are reviews from your social media accounts, directories, and your Google My Business listing. The more authoritative, local and niche related the better. The more you provide high-quality reviews on your landing pages, the higher that page will rank in Google.

To make your reviews even more powerful they should include your keyword and locations where you provided services. When a local customer or client writes relevant reviews about your business this way it will lead to a better user experience, higher ranking in search in multiple areas you service, and in turn bring more traffic to your site overall.

What About Ranking In The Map Section of Google?

If you want to rank higher in Google's map section, it helps to know what kind of ranking your website gets. A Google My Business listing and an optimized website can both help you rank better. If you want to rank in a larger service area that says 5 miles around your office, you need a way for search engines to understand that you service the areas and local landing pages on your site, and citations on other websites are how you do it. Google is now adding services it finds on your website to a companies GMB listing automatically. If they are doing this with the services they find on your website don't you think they are also taking into account the cities listed on these service pages too?

Are Local Landing Pages Really Important?

Yes, they are! If you think for a minute that using some generic service pages on your website and sending backlinks to them will rank them in all your cities and generate you a ton of leads, you will be very disappointed. You want local clients or customers then you need to target local keywords and phrases with your local landing pages.

Bonus Tip For Ranking?

If you want to really power up your local landing pages you need to get generating user signals to the search engines. This will tell the engines that people love your services and are actively using them.

So get like shares, comments, links, phone clicks and forms filled out and you will see your pages rank even faster!

Lastly, Do Not Forget About Responsive Design.

Location-based SEO will get you ranked better and faster, but you still need to make sure that your website is fully responsive. It needs to look great on all devices and browsers. More and more clients and customers search the web on their mobile phones so make sure your website rocks no matter the screen size or device!

Conclusion

The most important thing is that you create a landing page for every single city and neighborhood in your area. When it comes to local SEO, the more specific you can be on where people are searching from, the better chance they have of finding what they're looking for. It's worth investing time or money into creating customized localized pages so that when someone searches "pizza near me," Google will know just who they’re talking about! If this sounds like something you'd like help with, we've got experts waiting by to do their best work for you. We'll make sure that all of your online marketing efforts lead back to one place--your custom-made landing page! Contact us today if you want to see how at 843-327-8644.

About Us

Disruhptiv Marketing & Media is a full-service website design and SEO company that specializes in helping small businesses grow their online presence. We provide the latest web design, search engine optimization, and social media services to help you take your business to new heights. Our team of experts will work with you every step of the way from start to finish so that your site not only looks good but it also performs well on Google for all potential customers searching for what you offer.

FAQs

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robertehortonaz · 4 years ago

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Local Landing Page SEO - Breaking It All Down!

What Is Local Landing Page SEO?

What Is The Difference Between A Local Landing Page and A Normal Landing Page?

Creating Local Landing Pages:

Creating Normal Landing Pages:

How Do Search Engines Handel Local Search Results Differently?

Google Understands User Search Intent

More Actions on Google Maps for Local Searches.

What Makes A Great Local Landing Page?

There are many components needed to make a great landing page that will not just rank well, but convert visitors to high-quality leads.

Page URL Structure

This is the simplest, yet most important step when it comes to ranking in local SEO. A local landing page URL should have the keyword and the geographic modifier in it.

Examples:

www.companyname.com/plumber/charleston

www.companyname.com/charleston/plumber

www.companyname.com/plumber-in-charleston

The Page Title Needs To Be Local SEO Optimized

The page title needs to follow needs to be well optimized for local search by following the same rules as above and should have your keyword and geographic modifier in it.

Example:

The Best Plumber In Charleston

Get The H1 Title Tag Right Too!

You should never use more than an H1 Title Tag on your local landing page. Often you can use the same title as the page title or you can add different modifiers at the beginning of the H1 Title Tag.

Optimizing Local Landing Page Content For A Search Engine

Business Contact Info Is Very Important!

Eye Catching Call To Actions

The best call to action is eye-catching, concise, and highlights a specific action that is desired.

Call To Actions are usually found at the top of the page or in bigger text than other parts of the content because they draw attention to themselves.

When designing your call to actions keep these best practices in mind:

Use bright colors

Use big text

Use words or phrases that trigger action

Use in multiple places throughout your local landing page

Let Customers Know How To Get In Touch

Embed A Relevant Map On Your Landing Page

Embed Map Directions On Your Landing Pages

Link Out To Niche Related Authoritative Sites

Link Out To Local Authoritative Sites

Embed YouTube Videos On Your Local Landing Pages

Reviews From Trusted Sources

What About Ranking In The Map Section of Google?

Are Local Landing Pages Really Important?

Bonus Tip For Ranking?

So get like shares, comments, links, phone clicks and forms filled out and you will see your pages rank even faster!

Lastly, Do Not Forget About Responsive Design.

Conclusion

About Us

FAQs

source http://www.disruhptiv.com/local-landing-page-seo-breaking-it-all-down source https://disruhptivmarketing.blogspot.com/2021/04/local-landing-page-seo-breaking-it-all.html

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bybmarketing · 5 years ago

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Ten ways your business can create marketing content to reach more customers

Content marketing is a strategy focusing on creating, publishing, and distributing relevant and valuable marketing and brand content, designed to engage your target market. The aim is to connect with your audience and build relationships, instead of simply informing about new products and promotions. This week, I talk about what content marketing is and why your business needs to be doing it, as well as ten popular types of content marketing you can use to grow your brand.

What is Content Marketing?

Content marketing typically focuses on social media networks, using content such as video to start conversations, engaging your audience, creating brand awareness, increasing loyalty and driving leads. The aim is to add value for customers independently of any products sold, a value that will one day be reciprocated in sales results. The long-term goal is sales, but the short-term goal is engagement.

Brands share stories to make the audience more familiar with them. Content is relevant, compelling and aims to engage customers at the right point in their buying consideration process.

“Many long-term benefits such as building brand loyalty by engaging with the target audience with valuable content without employing promotional techniques” (Pulizzi 2012b)

For more about Content Marketing, including a 15 minute video, see 50 Weeks of Marketing.

The Rise of Content Marketing

Over the past ten years, social media communities have become more prominent, and the popularity of businesses using content marketing has exploded as a branding tool. The digital world is saturated with assorted brands, so to remain relevant businesses must start conversations with potential customers in the multiple ranges of social media communities.

Content marketing is so attractive because of the typical high return on investment compared to other forms of traditional advertising. On average, businesses using content marketing gain more than twice as many leads as those who do not.

“Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily lives.”

Your Content Strategy

You should have some sort of plan or goal with your content creation strategy. Know what your goal is. Your content needs to align with the tone of your brand and how you want to promote your content. Who is your content designed to reach? Why will they benefit from your message? Consider you are speaking to (your target market), What is the best way to communicate to them, and where the best place to reach these people is. If you are focusing on the gaming community, you would focus on YouTube rather than LinkedIn for example.

Ten ways you can use content marketing

When you first start producing content, it is important to focus your time and energy on what you are good at and what type of content your target audience would most like to consume. What type of content are you good at creating? Are you good on camera? Graphic design skills?

It would make sense to utilise your skills and use that primarily. Use formats that your audience already uses. Does your audience like watching long-form tutorial videos such as on YouTube? Or do they prefer a vivid photo on Instagram or an Infographic on Pinterest?

Blogging

For many businesses, blogs are central to their content marketing strategy. The advantages of a blog are you can sit down and write it in a couple of hours, or even 20 minutes. The length can be under 1000 words. They are also great for SEO, which means Google finds them easily. Blogs also drive engagement and shares. Some studies suggest that around 60 per cent of online purchases are made because of a customer reading a blog and posting four blogs a week can increase your website traffic by more than three times those posting less than once a week.

Tips for writing your own blog:

· Supply value and expertise. This builds a stronger relationship with current customers and builds credibility with prospective customers.

· Build a relationship with your readers with consistent and high-quality posts drives great traffic to your site. Some tips for writing a blog:

· Post at least once a week. Leave it too long and you can lose any following you started. Consistency is key. Update old posts and those that have done well.

· Link to other content. You can link to external social media or other pages on your site such as free tools or similar blog posts.

· Call to action. Have one of these at the start and end of a blog. You want people to keep going further with you. The end goal is to leads or a sale. Some of the posts can be aimed at how you supply a solution to people or centred around your brand.

· Optimise your blog for keywords. This will help people find your blog, and help customers find you. Find out what people are searching for when they are looking for product/service like yours and create topic around the content they might be looking for.

Video

Videos are a great form of content to grab your audience’s attention and engage them quickly. People share videos more on social media than other forms of content. Video content is becoming increasingly popular in the age of the smartphone. A third of the time spent online is by people watching video content and four times more people would rather watch a video about a product than read about it. These could be a product review or a how-to video. Brands that use video can expect to see more than twice as much traffic from search engines and improve the average time spent on their web pages by just over double, and landing pages with video content has a higher conversion rate, garnering up to 80% increase.

To use videos in your content, you can post is straight to the platform, or host it on YouTube. When it is on YouTube, it is easy to embed the videos into blog posts. All videos should offer value, and at the end of every video, you should include a call to action to send them further along the sales funnel. Send them to your website or landing page for a product.

I have embedded this post video on Community from YouTube.

youtube

Social Media Posts

Posting on social media is by far the most popular form of content marketing. Many businesses post on Facebook, Instagram or LinkedIn daily, to help reach their audience and nurture relationships. Social media is so popular because it is easy to reach potential customers, without them having to go look for you. While they scroll through the platform feed, amongst posts from friends and colleagues, your post can come up.

The ability to reach new audiences is also a powerful advantage of using social media. Social media content can be used to drive sales, but social media should be used to start a conversation with consumers and engage your target audience. Make sure that you have a mix of promotional and informational content across your social media channels.

All other nine types of content listed in this article; you can link through your social media. It is an important gateway to further content that can lead to an eventual sale.

Infographics

Infographics are an image that uses information and visuals to explain how something works in a way that is visually interesting and easily digestible. An infographic aims to educate your audience by providing useful information that adds value. This increases your credibility as someone who could solve their problem.

Any information that would receive help from a visual aid would be an excellent choice for an infographic. It can help people through visualise data, for example, statistics could be summarised with visual representations, charts, and graphics. Infographics are often shared on social media, which is a useful source of backlinks (link to your website through the image. Keep your designs simple and clean with plenty of white space, and not overloaded with text. Organise it into sections if you need to make it easier to follow.

Long-form Content

Long-form content is similar to a blog or eBook. Hosted on your website, Long-form is a terrific way to drive traffic and build thought leadership on a certain topic. Create a “how-to guide” or “Ultimate Guide” is a popular form of long-form content. The length is usually between five and ten thousand words, separated into chapters like eBooks. Make it free and readily available on your website. Break it down into sections - each chapter a new page on your website. Promote it heavily to drive traffic to your website.

White Papers

White papers are an information-dense form of content that offers a detailed solution or data on a specific topic. Similarly, to eBooks, White Papers are a piece of long-form content, the main difference being that white papers are more data-driven, detail-focused and information-dense. White papers should focus on a frequent problem of your target market and offer a solution. Well suited for B2B (business to business), they are a great tool to sell your business’s products or services and build your credibility as a thought leader. Again, it is a piece of gated content on your website or landing page (also called a lead magnet) requiring the “lead” to supply information about themselves to access the piece of free content. Some businesses are willing to give up more information about themselves than just an email to access a white paper.

eBook

It might feel a little overwhelming to write an eBook, but it is easier than you think, and they are great long-term lead magnets. Some people assume you must write something that is a hundred-plus page long. Well, you do not. The reality is, a lot of eBooks can range from ten to thirty pages long. Whatever the length, it must supply value. Do not feel like you must add “fluff” to something because it is not long enough. Often, focused and concise is good. Just supply useful information and your insight into your target audience about their needs and challenges.

A lot of people offer a product or a solution at the end of an eBook, which is fine. But it should not be more than 5 per cent of the content. It is not about selling to your audience, it is about building a relationship with target consumers so that they trust your brand and come to you when they are ready to make a purchase.

Example of an eBook landing page:

Again, eBook can be gated from your website, so you get an email in return. Writing an eBook can take a lot of time energy but can be outsourced. Often the leads that you will generate through this piece of gated content will provide an attractive return on investment.

Case Study

Case studies examine a specific business scenario in-depth, the case usually from your own business. The aim is to show your knowledge and how you supplied successful action, supplying social proof of the value you supply you customer or clients. Instead, done in a way that is not like an advertisement. It is how you supply a solution to a problem the reader may be having. You highlight how your service or product is applied to have a favourable outcome - help people understand how your business can help them and add value to them or their business. Helps build trust with new leads.

Case studies should follow this format:

· Summary of the study

· Explain the problem

· Explain your solution

· What were the results and why they matter?

Do not make your case study a boring summary of the results, write it like a story to engage the reader on the journey. If you can get a video testimonial from a client, that is a powerful form of case study content.

Check List

Checklists are a type of worksheet that supply a list of things to do in a step-by-step process to achieve some type of the desired outcome. These are great content assets for small businesses because they are easy to create and promote, yet still supply a significant value for the target audience. Checklist downloads are great lead magnets. They supply value as they are actionable, and supply a resource that users can utilise repeatedly, and they do not cost a lot of time or money.

Checklists should have a clean organization and have a concise copy. Lots of whitespaces and include your branding down the bottom. You can promote them at the end of blog posts for example and offer them in exchange for an email subscription sign-up.

Podcast / Interview

Interviews with industry experts, typically in the format of a podcast have grown in popularity in recent times. They are a long-form of content, and usually a discussion on a certain topic. This is a fantastic way to supply information to people who prefer to listen or watch as opposed to reading a long piece of writing. Again, they help to position your company as an expert in your industry. Podcasts have become a popular form of marketing content, which is an interview with someone interesting to say, usually 30 to 60 minutes long. Podcasts can be downloaded or streamed to a personal device for convenience.

You could utilise Facebook or LinkedIn Live, YouTube, have a transcript on your blog or you could be interviewed yourself by other podcasters or YouTubers. Make sure the material provides value for your target audience, choose interview subjects that can offer useful insight and information on the topics they care about.

That's it from this week's blog.

In summary, ten types of content your business should be using are:

· Blogging · Video · Social Media Posts · Infographics · White Paper · Long-form Content · Case Study · eBook · Checklist · Podcast / Interview

Good luck with your content creation!

#marketing #marketing online #marketing strategy #content marketing #Brand Strategy #marketing blog #social media marketing #digital marketing #contentcreator #online learning #marketing 101

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