#tiny mofu
Explore tagged Tumblr posts
Text
tiny mofu
#precure#precure screencaps#mofurun#precure memes#maho tsukai#mahou tsukai#mahou tsukai precure#mahou tsukai mirai days#mirai days e1#e1#tiny precure#tiny mofurun#precure fairies#tiny mofu#프리큐어
120 notes
·
View notes
Text
some cute & girly media 4 u !! 🎀🧁
⭐️ - strawberry shortcake berry bitty adventures !
🎀 - tiny alien mofu ☆ mofu !
🐬 - lalalopsy !
🧁 - hello kitty island adventure!
👛 - hello kitty & friend super cute adventures !
🐳 - cooking mama : cookstar !!
🫧 - my little pony magic princess !
🏩 - bratz : starrin n stylin
🛁 - highschool dreams : best friends forever !!
💒 - pinkalicious !
💭 - hello kitty cafe on roblox !!
🏩 - smile precure !!
enjoy!!!
19 notes
·
View notes
Photo
Tiny mofu mofu :3
#the helpful fox senko san#senko-san#anime gif#mofumofu#<3#we all need our own demi-god foxes#the most adorable fox ever!!!#wholesome!!#nyah!!!
35 notes
·
View notes
Text
Made of Cotton and Love (one-shot Mahoutsukai Precure fanfic)
Summary: From the start to the end, never changed. Never less, never more.
Word count: 983
To see everything in my collection before this one-shot, please do check out ‘Cure Narrative’ posted on both FF.net and Quotev😉
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

I could not move.
I did not understand anything around me.
It was a very white room with a lot of things with four legs and white fabric on them, they did not move either, but the people on them did. It all gave off a peaceful atmosphere.
Still I did not understand, where was I? Where is this old lady taking me? Why? And why could I not move? Who are all these people? I didn’t understand!
But you held my paw.
Your paw was different from mine, paler, smaller, and had five branches. You were so small, almost smaller than me. But in this place where I knew nothing and felt nothing, your warmth was the first knowledge and feeling I received.
You let out a few sounds. I didn’t know what they meant, but they warmed more than my paw, they warmed something deeper inside of me.
A second knowledge rushed to me. The knowledge that you were tiny, naive and defenceless, the knowledge that I was supposed to stay right next to you and watch over you and hold your paw forever and ever and ever so that you would grow up to become bigger, smarter and stronger.
As if by nature, I voiced an assurance to you, “It’ll be okay, little one. It’ll be okay.”
Later, I learned that you were called ‘Mirai’, your paws were called ‘hands’ and the sounds you made were called ‘laughter’.
I also learned that you did not — and would not — hear my voice.
Time passed, and soon your sounds formed words I could comprehend.
“Good morning, Mofurun!”
“Mofurun, I’m scared.”
“Teehee, mama got angry at me, Mofurun.”
“I’m off, Mofurun.”
“I’m back, Mofurun!”
I replied to each one properly, although you didn’t hear me, as if there was a constant boundary between our worlds. But because you’d talk to me regardless, I didn’t mind.
“I love you, Mofurun!”
I may be made of cotton, but a heart can be made of whatever.
“I love you too-mofu.”
And finally one day, like a miracle, Riko entered our lives. And magically, I was able to move, even though my insides were cotton. You were able to hear me, even though my mouth was cotton.
It was so, so, SO MUCH FUN! Every day, every hour, every minute. You talked to me more often, brought me with you all the time, I felt like I was finally living in the same world as you.
We went on adventures together. There were scary things and painful things, but there were also magic and wonders, and there were Riko and Ha-chan with us. I felt like a part of a family, a part of a kind of bond only among living things with abundant emotions.
But I was made of cotton. And I never forgot.
Ha-chan is putting up a brave front.
Riko is holding back tears.
Mirai... because you are holding me, I know you are trembling.
They all held the notion of being separated inside their hearts as they fought off Deusmast. They suppressed it, hid it, tried to erase it with the strength they needed to save the world, otherwise they would’ve lost.
But that’s enough. The Precures’ responsibility has been fulfilled. Right now, they only need to be Mirai, Riko and Ha-chan. Right now, we’re only a family about to drift apart.
I understand. I know my voice will soon be unheard again, my movements will soon be restricted again, but that’s why, this is my last chance.
“It’ll be okay-mofu,” someone has to say it, someone has to adhere that pretence again. And everyone has been so tough up till now, so it’s my turn.
I grew up too, so I understand.
Can still be together? Will definitely meet again? I didn’t genuinely believed in any of those empty promises. Ha-chan said she would try her best to bring the worlds back together again, but how much of a toll would that task put on her? How much time would it take? What if, by the time we all reunite, our memories have already faded into the vast vacuum of darkness?
But I’ll still utter “It’ll be okay”. I said that when you were just a newborn. I said that when you were three and was afraid to go to kindergarten. I said that when you scrapped your knees falling down from your bicycle. I said that when you failed your first English test. I said that when you had a fight with your friends. I said it so many times even if you couldn’t hear me but you always stopped crying in the end.
Yet you didn’t stop crying even though you hear me this time.
Because just me isn’t going to be enough anymore.
Once, you needed little more than me in your world. But since the day I tried to tell you “Look! There’s a witch in the sky-mofu!”, since the day your world collided with another, I was no longer the only one you could entrust your deepest emotions to.
I was pleased. For the first time, I saw that you were not tiny or naive or defenceless anymore. For the first time, I realised that your need for me had already diminished.
For that reason, if Riko and Ha-chan were to suddenly vanish from your life, me alone isn’t going to fill that hole in your heart again.
And mine neither to be frank.
“I love you all-mofu!”
Once obtained, some things are hard to let go.
But... you see, Mirai, nothing has changed for me. I remember now — as my voice fades again and as my body is paralysed again — that it doesn’t matter.
Because I was made of cotton and of love from the start.
But maybe things would’ve been better if I were made of only one of them.

The End
#mahoutsukai precure#precure#mirai asahina#mofurun#mahou tsukai precure#precure fanfiction#anime fanfiction#magical girl#pretty cure#mahou tsukai pretty cure
35 notes
·
View notes
Text
Rewatch: Mahou Tsukai Precure Ep 2
For the record, I am always going to be that little girl excited to go magic school for the first time.
You won’t take that away from me, EVAH!
Hello, hello again and welcome to episode 2 of our rewatch marathon!
Unfortunately (or fortunately, hahaha), I couldn’t make it shorter since I have to talk about everything but I did finish it by Sunday so yay~!
Oh, and I’m going to switch to using the terms “witch/wizard” in place of “mage” from now on. The rough translation of “魔法使い” (mahoutsukai) is literally “magic user” but it can also be exchanged with words like “mage”, “sorcerer”, “magician” so technically, it’s not wrong. “Witch” and “wizard” can also have more specific translations ( (魔女, majo & 魔道士, madoushi, respectively) but I still feel they’re more appropriate for MahoPre’s setting. It just depends how you interpret the context, I guess.
Starting with the Snailiner.
I mean, it’s a giant snail train transporting you between worlds.
That’s so friggin’ awesome!! *squees* xDD
And here are our Muggle newbies, taking in the inter-realm sights for all its worth.
But that’s not as important as OMGERD, Mofurun’s lil’ tail twitching in wonder and curiosity! KYAAAAA~!!!
Mofurun smooshing her nose to the glass to get a closer look~!!
SO BABEY, IT HURTS!!!!
(੭ु ›ω‹ )੭ु⁾⁾♡
Riko, however, is eager to get down to business and tries to get an answer on how Mofu-chan came to life...
But these two are just too happy that they can talk to each other now that they don’t really care about the whys or the whats of the hows and UGH!
My heart! *clutches chest*
♡(。>ˇ艸<)
God, we know Mirai has probably been talking to Mofurun since she could first utter words (and likely baby gabbled to her before that, too) but imagine how long that wait must have been for Mofurun! Never knowing if there will ever be chance for her to tell Mirai know how much she loves her and everything!
I’m so happy Mofu-baby got her wish in the end! <3
Oh, Riko...
You’re in for a lot of these non-answers, I’m afraid. (^ ^ ;;)
Next is Mirai’s turn to ask the questions and of course, she wants to know what Precure is.
We already know how this goes as a yearly tradition but it’s interesting how centuries/extensively long periods of time can embellish a legend so much that it differs significantly from how it was originally told or what it actually means.
The way Riko explains it, it’s as if Precure has appeared in the world before when in reality, Mirai and Riko are in fact the very first Precure (in this universe).
The conditions match up because (WARNING: SPOILERS AHEAD):
1) The “magic” (Precure) Mother Rapapa mentioned before her passing will occur when the two worlds come together again. Cue a person from the Mundane World (Mirai) meeting and teaming up with a person from the Magic World (Riko) to fulfill that prophecy. Also note that before these two, no pair like them has ever showed up since Mother Rapapa’s death even though the Magic World has already found ways to travel to the Mundane World and back long ago.
2) Mother Rapapa’s powers are implied to take on the form of Linkle Stones. That said, they disappeared when she did...until they reappeared with the arrival of Precure. We can take that to mean that Precure are the inheritors of Rapapa’s will, to reunite the separate worlds.
3) The birth of Ha-chan, Mother Rapapa’s reincarnation, happened after Mirai and Riko became Precure together.
So really, if I’m getting this right, we might have three versions of this legend: the one that is the most commonly known but not exactly correct [Riko’s version]; the one which is told by the oldest fairies/magical beings who lived in the time when Mother Rapapa was still alive and the world was still one [the original]; finally, the one that’s happening before our eyes where the connection and bond forged between Mirai and Riko can bring about miracles, such as the return of Mother Rapapa through Ha-chan [the true version].
The fact that Deusmast’s revival coincides with these events are anything but coincidental. Mother Rapapa knew she was going to have to face it again so it’s not a stretch to say she might have planned for her own rebirth in the present day to prepare for that.
Two girls who can bring the two worlds together will become Precure, wielders of Mother Rapapa’s powers. Said two girls will also raise and look after her future self, Kotoha, before she’s ready to face her true purpose. When the two worlds are in sync again and Kotoha accepts her role as a divine existence, then, combined with the gathered Linkle Stones and the extra support of Precure and every living being on planet earth, the reborn Mother Rapapa can finally be summoned in her full might to confront and defeat Chaos once and for all.
......or at least, that’s how I’m interpreting it as of this moment. I may have gotten few details wrong but see, this is why I need to do a rewatch. To find out how on or far off the mark I am.
I’m really liking this theory, though, cuz it just makes too much sense! compared to the crazy ones I normally make anyways, lol xD;
Erhem, alright a break from the wall of text.
Mirai is like “Wow, that’s pretty cool!” because it’s not every day you’ve acquired abilities only found in stories and tales while Riko is like...
“Wait...wut?” *PROCESSING*
And then...
Proceeds to probably have one of the biggest revelations of her life and goes all creepy smiley about it.
lol, oh, Riko. You’re scaring me, darling. (^ ^ ;;)
But jokes and laughs aside, you can see the differences between their personalities in these few seconds.
Riko wants to be recognized and respected so badly as a proper witch that she’ll even settle for using a shortcut through the Emerald or simply bearing the title of Precure to get there. Despite the fact that neither of those are synonymous with the credit and skill earned from hard work. In other words, she’d only be a witch in name and nothing more. It’s not truly her magic.
However, from Riko’s standpoint, you have to understand why she’s desperate. She’s got poor marks in the most essential subject for magic users and thinks something’s wrong with her because of that. She can’t handle her embarrassment from that ineptitude and if she’s tried everything already and nothing works, then she’s going to have to resort to more outrageous methods to get out of the dilemma she’s in.
This logic is filled with flaws and it’s terribly worrisome but Riko, if anything, is determined to make something of herself. She may have fallen down more times than she can count but she always made herself stand up.
It’s hard not to cheer for her and want her to succeed.
Mirai, in comparison, seems more naive and simple-minded.
Riko’s excitement is not something she can comprehend right now because for one thing, she’s never had to shoulder the angst that comes with not being able to fulfill expectations that is, until the epilogue.
But rather than see this as a bland aspect of her character, we should appreciate that Mirai is a very stable, positive and warm person.
When Riko couldn’t deal with the frustration over her own perceived failures, Mirai never judged her for what she could or couldn’t do. She still wholeheartedly accepted Riko, unfailingly believed that Riko can achieve great things and still saw Riko as the most amazing witch she’s ever come across. Yes, even though there were more accomplished magic users she’s met since coming over to the Magic World, the one Mirai continued to admire and wanted to get close to the most was Riko.
It’s true that for a majority of the season, Mirai played more of supporting role to Riko at times and didn’t have any personal wish other than wanting to stay together with her beloved friends. Nevertheless, she’s always immensely cherished by the people around her for who she is. Especially Riko, who really needed someone like Mirai in her life. That Mirai places those she loves above any great ambition and later goes on to chase a dream of rejoining the two worlds so everyone can be happy together, it really proves how purely wonderful she is as a person.
That’s cute. 8D
I’d be lying if I wasn’t reminded of Harry Potter when I saw this because it did.
But this is a magical girl anime where almost everything is cutesy-fied so I’m obliged to scream when I see something I think is cute! xD;
This time, it’s Riko’s turn to treat Mirai to food!
Awesome! I like to believe they do this all the time. Riko takes care of everything when they visit the Magic World and Mirai provides when they’re in the Mundane World.
A part of their relationship that’s always balanced no matter what.
Ha-chan and Mofurun don’t have to pay, though, cuz they babies and it’s okay for their mommies to spoil them~ <3
Shivery Mofu-baby~
lol, she even goes to touch it a second time like “Brrr~, this is chilly, but one more cuz it’s gives me the tingles, bRrRrRr~!!”
xDDD
That looks sooooo cool!
I love mandarin oranges and I’ve ate them slightly chilled before. They’re great.
But eating one in this manner? I wanna try, I wanna try!
FEED DA TINY BEAR
( ☉ω⊙)
(๑ˊ͈ ॢꇴ ˋ͈)〜♡॰ॱ
Mirai’s so enjoying every moment of this impromptu trip and Riko’s quite satisfied that she can impress someone for once.
But then there’s that dreaded crunching noise and, well...
The mouth can’t lie while eating, after all, lol.
Ok, Riko’s faces are the best.
She went from “Are you serious, don’t make me look bad, plz” to “Shoot, these are hard as rocks, oh no, how do I protect my vulnerable image in front of this Muggle?! *sweats*”
In the end, she dodged it with tsun, hahaha
So they finally arrive in the Magic World and frankly, it’s a beautiful place. Is every piece of land a floating island?! I want to live there! :D
Also, yes, while StarPre did take extra steps in worldbuilding, there are few things you gotta remember:
1) MahoPre aired before StarPre did, so it should be expected for later seasons to improve on what their predecessors brought to the table. Seeing as MahoPre and StarPre had the same series coordinator, Isao Murayama, I’d say he definitely got better when it came to this topic.
2) MahoPre only had one foreign world in its setting while StarPre had many planets since it dealt with space.
3) MahoPre still did what a lot of other Precure seasons opted not to do: give the main characters free access to explore and learn about other worlds.
Seriously, the “fantasy land seized by darkness/evil and needs to be saved by girls from another dimension” plot is present in almost every installation of this tv franchise that it’s just refreshing to not be restricted by those limits for once.
I could go on but I think I’ve made my point. :P
Riko said the Magic Academy is at the center of the Magic World. So does that mean it’s the highest authority on all matters regarding magic? Because I don’t recall anything about the Magic World having an actual government.
Well, anyways, I suspect that all the students’ wands are registered with the school otherwise that’d be a huge security risk if anyone can just open the gate with a simple spell. (o_o ;;)
Oh, and look, it’s the kitty from Riko’s metro pass! :D
Same, Mirai.
SAAAAAAAMMMMMMMEEEEEE
SUUUUURRRREEE, WE’LL SEE ABOUT THAT
8P
Here’s MahoPre’s version of McGonagall. Strangely enough, we never got a name for her. Same for the Headmaster. They were always addressed as just their faculty names.
Anyways, she’s as stern and strict as you’d expect of any teacher but even so, I don’t find her disapproval towards Riko’s actions to be too unfair or too harsh.
I mean, c’mon, if you were in her position and found out that one of your students broke a bunch of rules overnight only for them to come back with an outsider and this explanation, wouldn’t you react the same way she did?
The lady’s just doing her job.
Plus, her anger is justified because not only did Riko break the rules and exposed their kind but she could’ve really gotten hurt out there all by herself as well. Riko didn’t even bring any money with her for food, for crying out loud.
I’m sorry, Riko, as much as I’d like to give in to those puppy dog eyes (aaaahhhh, don’t look at me like that, you cutie~!), the professor’s right about this one.
Still, all things considered, she doesn’t outright expel Riko. Not because she doesn’t have that authority, I don’t think (that lies with the Headmaster), but it seems to me she might’ve wanted to find an alternative punishment as expulsion might be too cruel.
She even gave Riko fair warning not to leave the room until she found the Headmaster to discuss what to do next and when she saw Riko running around campus later despite that order, she freaked out in concern.
“Do you want to be expelled, Riko-san?!”
So yea, I’'d like to believe the Deputy Headmistress, at least, didn’t want to send Riko packing for home if it could be helped.
That done and said, it probably hit Mirai just how much trouble Riko’s in right now. Sure, Riko leaving school at night without permission is her own responsibility to bear and the same goes for bringing Mirai back to the Magic World with her when she shouldn’t have.
But still, Mirai being here is a violation of the Magic World at large. If she were aware of that, maybe she wouldn’t have gone with Riko in the first place (noooo!) so that Riko wouldn’t have to face possible expulsion.
Fortunately, Riko’s a sensible girl and knows Mirai isn’t in the wrong. It was she who wanted to prove herself, after all. She was just too blinded by her hopes to think about the consequences.
And so she revealed to Mirai that she’s actually a remedial student.
Like, Riko’s quite upset about the circumstances as it is but she still has it in her to be decent and honest with Mirai on her reasons for going to the Mundane World. It’s the least she could do for getting Mirai involved in magical affairs and taking her all the way here.
The search for the Emerald, suddenly becoming Precure, all these things were to show everyone that she can use magic effectively.
Riko’s pretty much reiterating what I said earlier in the post but I don’t think she really understood the full extent of it. At least, not yet.
She still wants the Emerald, of course, because her wish to be a great witch hasn’t changed.
She just realizes that yea, she broke the rules and no Emerald is going to excuse her out of the scolding she’s in for.
Then Mofurun decides to rolypoly on over to poor, depressed Riko and goes “SO WHAT? LOOK AT ME, I’M ADORABLE!!”
lol, j/k, j/k, she really said “I smell something sweet!” which was followed be this...
Riko and Mirai’s Diamond pendants glowing~
...honestly, they should’ve just let Mofurun do the explaining to the Deputy Head cuz it seems that every time Mofurun is within range of a Linkle Stone and announces its presence (“A sweet smell!”), they automatically start shining and voila~, the legend is real!
Ah, but really, Mofurun seems to be telling the girls to not sweat the small stuff.
Why? Cuz...
DESTINY!!!
......lol, yea, Mofurun knows Mirai and Riko are in for something greater than this little snag in the road and just wants to let them know to cheer them up.
And hey, she’s right. :)
It got Mirai motivated, at least, to go and explain things to the Headmaster herself. Maybe if a Muggle can prove she performed magic as Precure, they’d let Miko off the hook because then they’d realize she was telling the truth.
Again, Riko is surprised by the lengths Mirai’s willing to go for her. They can’t really be called strangers anymore after all that’s happened but they haven’t known each other long enough (it hasn’t even been 24 hrs yet!) that they can call each other friends yet either.
So why Mirai’s doing this, when there aren’t a lot benefits for her, simply baffles Riko.
*whispers* That’s what a best friend is, Riko-chan~
Meanwhile, Mirai, of course, doesn’t know her way around the school, much less who the Headmaster is or what he looks like, but that’s okay because she’s sooooo cute! x3
And maybe it’s a good thing this happened during spring break? Otherwise, she’d be catching the attention of the other students and faculty and she’d have a hard time getting to where she needed to go.
Like this when a breeze just drifted through the air and she suddenly got a feeling that she’s gotta go THAT way.
Humuhumu...yea, I don’t think it’s just the Precure powers that’s at work here. Mirai does have innate magical abilities of her own.
I’ve got a theory on that based on some MahoPre trivia I read, about the scratched concept of her having magical ancestors, but I’ll save that for another time.
Right, where were we? Oh, yes, the wind led her to a tree.
It looks like any ordinary tree but by judging by the way Mirai gazes up at it, something tells her it’s really more than that.
See? That’s her intuition. The magical side of it, anyways.
And whaddaya know, the wind led her to the person she wanted to find, too!
‘Course she doesn’t think he’s the Headmaster at first glance and who can blame her when he’s wearing a face that young.
But she’s not even thinking about the Headmaster at that point because did he just say wands? He said wands, right?
Yep, she’s got her priorities sorted out, haha~
Back in the classroom, Riko’s lost in her thoughts and can’t really forget how Mirai’s been nothing but friendly to her since the moment they met.
So even though Riko finds this devotion weird, she still can’t help but worry about her and decides it’s not good to just let Mirai wander off by herself when she doesn’t even know her way around.
Kyuuu~, I love it when Riko shows her soft side, especially when it’s about Mirai. She’s always like “まったく ...” in an exasperated way but gives in because she knows she can’t win against Mirai’s niceness and that just brings out her own niceness, d’aww~ <3
Now back to Mirai where she’s getting quite a fascinating lesson about wands. How every time someone is born in the Magic World, a Wand Tree immediately grows one out to give to that baby, how that’s the wand they use for life, etc.
That’s such a cool birth certificate! Can I trade mine in for a wand of my own?!
xD;
I’d hold that thought, Gramps.
A Muggle isn’t just drawn to a specific Wand Tree for no reason.
Maybe the reason why it hasn’t generated any new wand for ages is because it was waiting for someone like Mirai, a resident of the other world, to show up.
But as expected of the Headmaster, he could immediately tell Mirai’s not from their world and asks what she’s doing here.
Mirai tells him she needs to find the Headmaster and the way she holds Mofurun tighter to her (KYAAAAA~!!!) when the subject turns over to Riko says a lot about how she can’t let Riko’s life get ruined just because she broke a few rules.
Not when Riko saved what was most important to her. To the world, it might have been nothing but a small gesture of kindness but that same gesture is what meant the world to Mirai.
That’s why she has to return the favor to Riko. Riko helped her and now it’s her turn and that means...
PAUSE.
Please take a moment to squee at rolypoly Mofurun part 2 first.
........
We good? Okay, back to regular programming...
DEUS EX MACH-I’M KIDDING~
These are Wand Trees so I’m sure they’re sentient and can sense the sincerity in Mirai’s words along with her magic potential.
For that...
She gets her very own wand!
*gasp* And oh my, what a pretty wand it is! It suits my baby very well!
I am very pleased! 8D
Not only is Mirai sincere, she’s well-mannered as well.
And Mofurun, too. What good children they are. :D
The magic tree just granted her something meant to conjure magic with.
What do you think she’s going to do with it if not that? Use it as a back scratcher?!
That aside, I forgot about this. So it was the supernatural forces that dictated Mirai should be allowed into the magic realm and not because of the Headmaster’s decision.
I like that.
Then Batty shows up and starts destroying everything in search for them and Mirai immediately leaves to go find Riko.
I’m not sure if it’s because she knows she needs to be with Riko in order to transform into Precure or if she’s simply worried about Riko or both or what. But Mirai doesn’t even think twice about the dangers of facing Batty alone when a person she cares about is somewhere in the crossfire.
And it’s so clear that Mirai cares about the world Riko comes from. Not just because it’s Riko’s school and home but also because she has great respect for magic users in general.
She’s dreamed of meeting them for a long time and though they’re hesitant to welcome her because she’s a normal human (aka not like them), that doesn’t stop her from doing what’s right. When Batty tries to order her around, she defiantly (and G-ratedly) flips him off for all the havoc he’s making.
Yep, she’s not afraid of the bad guys, my brave little girl~ <3
Riko’s timing and aim are impeccable as always, lol
She’s almost like a human missile! xD;
That’s right you did, Riko! And you did a splendid job, bravo! *clapclapclap*
Mirai’s just relieved that Riko’s unharmed.
I mean, if Riko’s still giving tsundere service, then she’s definitely alright, ahahaha~
See?
Riko can’t win against Mirai when she smiles at her like that~
Blushy Riko is so...too...adorable for words! x3
Then they hold hands and yea, you know what happens afterwards.
Frankly, the fight in this ep wasn’t any better or different than the first one and only a few short moments are worth mentioning.
Like Miracle trying her best to not let any more damage come to the school and crashing to the ground because of it.
Even though things will go back to normal, with no signs of a battle ever happening there, after they get rid of the Yokubaru and all (but then again, they didn’t know that...did they??)
She’s too nice, jeez...
Magical checking if her partner is okay and Miracle brushing it off like “Whoopsie!”
And Magical getting irritated again but whup, no time for that, gotta protect Miracle!
Haha~!! xDD
Anyways, the biggest moment that needs to be discussed is this one when Magical’s almost doubting whether saving the school’s worth it since she’s in for expulsion anyway because she disobeyed the Deputy Headmistress.
Hmmm, I’m not criticizing her or calling her self-centered or anything. It’s just that it’s obvious Riko has weighed herself down with too many negative thoughts that it’s hard for her to see there’s still something she can do.
She’s Precure now so regardless of whether she gets expelled or not, she’s one of the only people there who can stand up to that monster.
And like Miracle said, nothing has been decided yet. They can still persuade the Headmaster to let Riko stay at school.
If they don’t at least try, then it’s guaranteed they’ll only get nothing out of it.
And that’s hardly the ending anyone wants, right?
Whatever the outcome may be, Mirai’s determined to do her best for Riko. If it’s too much for Riko to bear alone, Mirai will be there to support her.
Riko calls Mirai a busybody for this but you can tell by her expression that she’s really grateful Mirai talked her out of giving up.
Even Mofurun’s happy, perched up on high~
<D
Then they get their Linkle Sticks and perform Diamond Eternal for the first time and blow the monster away, yay, all’s well that ends well.
Well, almost.
Thankfully, the Headmaster witnessed everything that transpired, sparing them from any need to explain.
And not only does Riko get to stay at school (whoohoo~!) but now Mirai will be attending classes with her as well!
I guess there are endings where all’s well that ends better, after all, huh? Hehehe~
And that’s all for this week. Will try to get ep 3 by next Sunday. Bye for now~
19 notes
·
View notes
Text
Cutie Reviews: Yume Twins August 18
I took a few days longer than I was planning on, but since I got my November Gacha Gacha crate (like three or four days ago <3<) I realized I should probably get to work on this!

This months theme: Dream Land (ᴗ˳ᴗ)
We are all about trying to make every part of your day cute and relaxing, and this month we are all about making sure you end your day on a cute note. This includes when you are heading to bed after a fulfilling day! Your kawaii box this month is packed with items that will help you wind down, relax, and drift off to dreamland!
Contest

Despite the items not being at all Pokemon themed, the Contest was to draw your most favorite Pokemon and include it with a pic of our Pokemon-themed item in the box.
The prizes included a Sailor Moon Luna Shoulder Bag, and a Sailor Moon Uniform wallet for Grand Prize, while runner-ups won a Sailor Moon plastic cup.
(I really, REALLY love that purse x3 I wish I had entered~)
Yume Prize

And again we’re bombarded with Sailor Moon (not that it’s bad of course), plus some My Melody action on the side. They had been doing a collab around the time this came out (or maybe right before?), so I think this was a cute idea~
Our special topics for this month featured Gudetama celebrating his 5th anniversary, and Sumikko Gurashi.
Sleepy Pokemon Cable Protector

Our first item is an adorable Pokemon cable protector blind box, themed after sleepy Pokemon. There was 6 available, including Umbreon and Espeon, Pikachu, Vulpix and Alolan Vulpix, and Eevee.
I love all of Eevee’s forms, and Pikachu, but Vulpix is my favorite Pokemon- so I really, really wanted one of them! But they all look so sweet, I’m not that disappointed.
Rating: ♥ ♥ ♥ ♥
It’s a really cute, high-quality figure. Even if you didn’t use it for the intended use, you could probably do quite a few things with it. But there is one thing bugging me; am I one of the few people who doesn’t get what a “cable protector“ is about?
I mean... why does the cable need protected anyway? It’s a really popular blind box trend in Japan, but I just don’t get it. I’ll still use it, but I don’t get it.
Don’t get me wrong though, if I got one of the vulpix I’d totally be super-excited to add to my collection.
Mini Cooling Pillow Cover

First of all, this fit a normal-sized pillow. If this is mini, I want to see what normal or large size to them is.
Anyway, this is a cooling pillow- a great item to have during summer when the warm weather can make sleeping or taking naps a real pain in the cutie. Especially if you end up tossing and turning, and often flip the pillow to find it’s cool patch, something I do often.
The pillow is made from cooling fabric made to instantly cool and remain cool by keeping a specific temperature. It came in a doggy-coffee themed design and was available in mint or indigo (the book mistakenly says “two designs”, but they’re both the same).
Rating: ♥ ♥ ♥ ♥ ♥
I’m not even going to lie. When I got this I took it out to try it right away, and I’ve been using it since (or at least until a month ago, because lately I’ve been using a different pillow. But it still works perfectly fine!). Even now when it’s winter, it’s cool to touch and doesn’t seem effected by the chilly weather, but I noticed it feels a tiny bit different. But it’s not uncomfortable or anything.
Not only that but it makes a really cute decorative pillow~
Kawaii Sanrio Notebook

This one goes great with my folder I got a few months back~
Besides being cozy for bed, it’s also nice to unwind by writing in a diary or journal, or recording your various dreams. So for this month, we get a Sanrio-themed notebook for that purpose. There are 2 designs, including Little Twin Star, and this one I got featuring Marumofubiyori, one of Sanrio’s newer characters. He is joined by his two toy friends, Kanikama the crab and Gyoniku the fish.

The inside of the notebook has a simplified design featuring Marumofubiyori, and this is the back of it. It serves as a little character section.
Rating: ♥ ♥ ♥ ♥ ♥
What I like about this notebook is it’s high quality. Like the Sailor Moon one in the Doki Doki box I just reviewed, it’s thick and made from nice material, and it has a spiral binding. It also has a stretchy band to keep it shut, which you don’t see on too many of these notebooks we get.
I really don’t write in a diary anymore (I don’t have a life, so I don’t have much to say), and I never kept a dream diary either. But I will use it for something one way or the other.
Relaxing Puffy Plushie

This is the perfect item for bed and nap-time! A plush toy x3 I love plushies and stuffed animals. Not only was there six different cuties available, but when you squeeze their tummy they make an adorable squeaky snore. They’re also a little bit mochi-like so they can handle a little pulling.
Rating: ♥ ♥ ♥
It’s a really cute and nice plushie, but I’m kinda bothered by the fact three of the animals are shown holding an item, while the other three don’t. Maybe it’s to make them unique or something- but to me it seems weird. Not only that, but doesn’t a squeaky toy kinda defeat the purpose of relaxing sleepy time?
Sumikko Gurachi Wash Towel

This is an important before and after bed item : D nothing feels better then washing your face after a long day, or a long sleep. It came in 2 designs (the other matching the cup I got some boxes back), and is 34cm x 36cm length.
Rating: ♥ ♥ ♥ ♥ ♥
Not only is the design really fun and cute-looking, but it’s a useful practical item that you don’t need to make exclusive for bed time. Other than that, a towel is a towel you know?
Kawaii Animal Bookmark

Our last item for the bx is this adorable bookmark set, featuring five different animals, each with four unique sticky note sets. A very detailed, but cute and simple-looking product.
Rating: ♥ ♥ ♥ ♥ ♥
It’s things like this that I really like- especially since I’ve been reading again these past two years or so. I could also see it coming handy for work or school, or if multiple people are sharing a book..
♡ Cutie Ranking ♡
Content - 5 out of 5. Everything was decent and cute, and I loved how it all had variety.
Quality - 4.5 out of 5. Quality is there for sure, but I’m not sure they were worth the price. I’m probably just being really picky but I just can’t see this specific box matching the price we pay.
Theme: 3 out of 5. It’s there for sure, but honestly I feel like there was a missed opportunity here. There are so many different things they could have put in here to say “this is specifically a dreamy-cute bed-time or nap item~“ rather than “it’s so practical you can use it at practically any time of the day!“. I mean that’s good and all, I like practically. But at the same time I would have loved to have more bed or nap-time worth items. Like maybe an eye mask, or a sleeping cap, a tooth brush , or maybe some cozy socks or some kind of relaxation item??
Total Rank: 12.5 out of 15 Cuties. It wasn’t a bad box, bu I can’t say it was my favorite. Practicality was definitely there and I do appreciate that and how cute everything is, but I was turned-off by missed opportunities and how it could have been so much better.
♡ Cutie Scale ♡
1. Sleepy Pokemon Cable Protector - They’re so cute and adorable looking! These would be perfect for pictures~
2. Animal Bookmark - I love it’s soft hues for the coloring, and how sweet each set looks. I would have been happy to get any of them.
3. Pillow Cover - It’s covered in a cute doggy and coffee stuff! I love coffee~ Not that you could tell since I’m always really tired.
4. Plushie - It’s cute, but... I don’t know, to me it’s lacking something.
5. Notebook - Same as below, but it's so sweet due to having so many different details/designs~ I just wanna cuddle Mofu whenever I see him~
6. Wash Towel - As adorable as Sumikko Gurashi is, this is a generic design from the brand.
Okay, so that’s it for this review! Since I got November’s Gacha Gacha I’ll probably be doing that one next before I resume August box reviews. It’s just easier this way. I’m planning on getting 1 or 2 more reviews done before Christmas, but in case I don’t I’ll just say Merry Christmas now!
Until next time, stay dreamy cute~
2 notes
·
View notes
Photo









- The day before yesterday was one really happy day for me. With with caution courier deliver me box. Inside, carefully packed in many layers of bubble wrap off, was that unique hand-made masterpiece figure!
One really great man with nickname jack_daniel ordered she from one greatly talented (!) sculptor and author of many character figures - MofU and send to me as a gift. I don’t really know how much it cost him... and I still have not enough words to express all my feelings when I look at that fragile, light with so many thin details figure. It’s really one of the best gift I ever had! I still thanks him for that gift and idea order my, not really simple an pretty detailed character as a figure. Thanks you again!
One in a whole world! She - my demicorn character Dixdy Duo. When I unpack and put her on a table, I have feelings that she make step from wooden stand and make a look around. Like questioning: “Where am I? What is around me and who that person who unpack me? Hi - I’m Dixdy, nice to meet you! Are we friends now?” Something like that come into my mind when I look at her.
See, all that tiny details, that replica of designed artifacts and initiumnarian symbols on it? That cloudy greaves? Amulet on a wing claw? That ears with bone ridges, horn, tail... cutymark? I even make close up photo to show them above. I can contemplate it nearly forever! And every time wonder how alive she is!
If you interested, and I think you are interested, you can order from MofU figure of your own character or some else. She make by her hands (really full of pure magic and unbelievable skill) figures with soul and live in them. If you order from her figure, I can assure you - you get unique figure which nearly live in your home. Feel what you feel and make every your days brighter and happier!
So, what you waiting for - take a look of gallery of MofU!
14 notes
·
View notes
Text
tiny mofu (ep.3)
#precure#precure screencaps#mofurun#tiny mofurun#maho tsukai#mahou tsukai#mahou tsukai precure#mahou tsukai mirai days#tiny precure#precure fairies#mirai days e3#e3#precure memes#tiny mofu#프리큐어
64 notes
·
View notes
Text
How to Create Content for Each Stage of Your Sales Funnel
We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that.
Content marketing has a big part to play at every step of the sales funnel. Indeed, a SEMrush study found that:
95% of marketers create top-of-the-funnel (TOFU) content
86% create middle-of-the-funnel (MOFU) content
76% create bottom-of-the-funnel (BOFU) content
So while there’s a slight bias towards creating awareness-stage content, a significant proportion of marketers are also using content further down the funnel, at the consideration and decision-making stages.
Clearly, each of those stages requires very different content. A prospect who’s just identified a need won’t be searching for the same information as one who’s ready to convert.
With that in mind, here’s how to write content for each stage of the sales funnel.
Top-of-the-Funnel: Awareness
Typically, the buyer’s journey begins at the very top of the funnel. This might not be the case in an industry like ecommerce, where impulse buys are common, but it’s almost always true for any B2B business.
At this stage, the prospect has experienced some kind of event that causes them to search for a solution. Maybe they’re churning too many customers, or their revenue is too low, or they’re unprofitable.
Importantly, they likely know little or nothing about your brand at this point. You need to target them through content that speaks to their business challenges and offers a solution.
Effective TOFU Content Types
1. Blog Posts
Blogging is the bread and butter of your content marketing strategy. More than half of marketers list blogging as their top priority – and for good reason, because marketers who prioritize blogging generate 13 times more ROI than those who don’t.
Blogs give you an opportunity to speak directly to the pain points and business goals of your ideal prospects. What’s more, they allow you to deep-dive into these topics, with HubSpot data revealing that the ideal blog post length from an SEO perspective is now between 2,100 and 2,400 words. That’s certainly long enough to discuss most subjects in a certain amount of depth.
Incorporating relevant keywords in your blog content will help you bring in traffic through organic search – but that’s not the only channel you should be targeting. Your blogs should also be amplified through social (organic, paid, or both), email marketing by using software like Mailchimp, and potentially even paid search.
2. Lead Magnets
While blogs are useful for generating brand awareness, lead magnets are your opportunity to top up your sales pipeline with prospects’ names and contact details.
Lead magnets come in many forms. The classic example is a downloadable asset like an ebook or infographic, but there are lots of other types. For instance, this blog on app development gives out a Sprint Plan Template as a downloadable asset.
In fact, video-based lead magnets actually have a slightly higher conversion rate than written content (24.2% vs. 22.8%), while visual content – like infographics – and free tools both convert at a rate of 11.8%.
Whatever lead magnet type works best for your brand and prospects, it’s important that you offer something that can’t be found anywhere else. That uniqueness will compel people to hand over their email addresses and phone numbers.
3. Explainer Videos
It may seem counterintuitive to explain to prospects how to solve their problem themselves, but explainer videos are actually very effective at the top of the funnel, with 53% of marketers agreeing that video helps them raise awareness. They work for several reasons:
You can explain how your product is a key part of resolving the prospect’s pain point
Your audience may not understand the true value of your product until they’ve tried to tackle the problem themselves
The fact you’re prepared to explain how to solve your prospect’s problems demonstrates you’re credible and trustworthy
Beyond this, it’s worth noting that video content performs extremely well on social, helping you get more eyes on your content. Indeed, video sees higher engagement rates on Facebook than any other content type, at 6.13%.
4. Free Tools
If you have the capability to build a free tool that helps your prospects solve a problem they’ve just identified, it can play a key part in your sales process, because those prospects will come back to it time after time.
You don’t necessarily need to create your tool from scratch. It could simply offer a tiny part of the functionality of your actual product. For instance, Ahrefs offers a free backlink checker that allows users to see how many links are pointing at a given domain or URL, but doesn’t provide any of the other analytical tools that are part of the full Ahrefs package.
By building a genuinely useful free tool, you can ensure that your brand is front of mind when your prospects are closer to making a purchase decision.
5. Webinars
Webinars are an increasingly popular top-of-the-funnel content type, with 53% of marketers planning to include them in their 2021 video marketing strategy, up 11% on the previous year.
That’s hardly surprising, because three-quarters of B2B marketers and sales leaders say webinars help them bring in high-quality leads.
What makes webinars so effective?
When it comes to live webinars, the interactive element is a key differentiator. Whereas ebooks and videos are a one-way conversation, live webinars allow your prospects to ask questions that you can answer in real time. This means they’re a fantastic way to build trust in your brand.
Middle-of-the-Funnel: Consideration
You’ve grabbed your prospect’s attention; now they’re ready to move into the middle of the sales funnel.
At this point, prospects understand that they have a problem that needs solving, and they have an idea of what the solution might look like. Now, they want to track down the right solution.
As such, while the top of the funnel is all about educating your prospects, this stage – known as the consideration stage – involves demonstrating why your product has the answer to their problems.
Effective MOFU Content Types
1. Case Studies
One in eight marketers cite case studies as one of main elements of their content strategy, making them the fifth most popular content type overall, behind only blogs, videos, infographics, and ebooks.
Case studies are your chance to explain specifically how your product has overcome similar challenges to those faced by your prospect, and at similar types of organization.
However, that doesn’t mean they’re simply a description of features and benefits.
Instead, effective case studies tell a story, setting out the pain points faced by one of your customers, explaining why they chose your product, and detailing the results they saw. Done well, a case study should enable your prospects to picture themselves facing the same scenario, making the same decisions, and achieving the same goals.
2. Product Comparisons
The middle of the funnel is known as the consideration stage for a reason – your prospect is likely considering several different options.
As such, comparison pieces – in other words, content that weighs up the strengths and weaknesses of your product against those of your competitors – are highly valuable at this stage.
Clearly, you’re biased. It’s unlikely that you’re going to say: “My product is definitely worse than my biggest rival’s product.” But you can still offer a degree of objectivity.
Try setting out why your product is right for your specific ideal buyer. For instance, if your solution is aimed at fast-growing businesses, whereas your rivals focus on enterprise-level, you can speak to its flexibility and scalability. And because you’re not targeting enterprises, it’s fine for you to say that your competitors’ products are better suited to those types of businesses.
Bottom-of-the-Funnel: Decision-Making
When they reach the bottom of the sales funnel, your prospect is ready to make their purchase decision.
Of course, that doesn’t mean they’re definitely going to buy from you. But you’re certainly in the running.
Typically, leads at this stage need a little gentle persuasion to get them over the line. The right content, combined with a compelling call to action, can make all the difference.
Effective BOFU Content Types
1. Free Trials
Free trials allow prospects to test drive your product. Particularly popular in the SaaS sales, they typically come in one of two flavors:
Time-limited: The prospect has full access to your product for a set period.
Capability-limited: The prospect can use a limited selection of your product features for as long as they want.
Either way, the hope is that once they’ve enjoyed some or all of your feature set, your prospect will be desperate for more – and willing to pay for it.
2. Product Demos
Free trials are great, but they’re not right for every brand.
If your product is simply too complex for a prospect to learn on their own, or takes a month or more to start demonstrating value, a free trial likely isn’t going to work for you. In that case, a product demo is a better bet.
Much like free trials, there are two main types of product demo:
Live demo: A salesperson will talk the prospect through relevant features and benefits of your product, answering questions and handling objections on the fly.
Video demo: The prospect watches a video explaining key product features.
In some cases, your prospect might watch a video demo, then request a more in-depth live demo.
3. Free Consultations
Of course, not all companies have a product. If you’re a service-based business, a free consultation is a good substitute for a product demo or free trial.
Consultations work best when they offer the prospect something of real value. Marketing agencies use this tactic a lot. They might produce a free SEO audit of a prospect’s website, or build a content strategy.
Naturally, you don’t want to give away everything for nothing. Whatever you produce, it should provide enough depth to be useful, while still giving the prospect a clear need for your service.
The post How to Create Content for Each Stage of Your Sales Funnel appeared first on Scoop.it Blog.
How to Create Content for Each Stage of Your Sales Funnel published first on https://wabusinessapi.tumblr.com/
0 notes
Text
How to Create Content for Each Stage of Your Sales Funnel
We often see content as a way to bring in traffic at the top of the funnel, but it’s a lot more than that.
Content marketing has a big part to play at every step of the sales funnel. Indeed, a SEMrush study found that:
95% of marketers create top-of-the-funnel (TOFU) content
86% create middle-of-the-funnel (MOFU) content
76% create bottom-of-the-funnel (BOFU) content
So while there’s a slight bias towards creating awareness-stage content, a significant proportion of marketers are also using content further down the funnel, at the consideration and decision-making stages.
Clearly, each of those stages requires very different content. A prospect who’s just identified a need won’t be searching for the same information as one who’s ready to convert.
With that in mind, here’s how to write content for each stage of the sales funnel.
Top-of-the-Funnel: Awareness
Typically, the buyer’s journey begins at the very top of the funnel. This might not be the case in an industry like ecommerce, where impulse buys are common, but it’s almost always true for any B2B business.
At this stage, the prospect has experienced some kind of event that causes them to search for a solution. Maybe they’re churning too many customers, or their revenue is too low, or they’re unprofitable.
Importantly, they likely know little or nothing about your brand at this point. You need to target them through content that speaks to their business challenges and offers a solution.
Effective TOFU Content Types
1. Blog Posts
Blogging is the bread and butter of your content marketing strategy. More than half of marketers list blogging as their top priority – and for good reason, because marketers who prioritize blogging generate 13 times more ROI than those who don’t.
Blogs give you an opportunity to speak directly to the pain points and business goals of your ideal prospects. What’s more, they allow you to deep-dive into these topics, with HubSpot data revealing that the ideal blog post length from an SEO perspective is now between 2,100 and 2,400 words. That’s certainly long enough to discuss most subjects in a certain amount of depth.
Incorporating relevant keywords in your blog content will help you bring in traffic through organic search – but that’s not the only channel you should be targeting. Your blogs should also be amplified through social (organic, paid, or both), email marketing by using software like Mailchimp, and potentially even paid search.
2. Lead Magnets
While blogs are useful for generating brand awareness, lead magnets are your opportunity to top up your sales pipeline with prospects’ names and contact details.
Lead magnets come in many forms. The classic example is a downloadable asset like an ebook or infographic, but there are lots of other types. For instance, this blog on app development gives out a Sprint Plan Template as a downloadable asset.
In fact, video-based lead magnets actually have a slightly higher conversion rate than written content (24.2% vs. 22.8%), while visual content – like infographics – and free tools both convert at a rate of 11.8%.
Whatever lead magnet type works best for your brand and prospects, it’s important that you offer something that can’t be found anywhere else. That uniqueness will compel people to hand over their email addresses and phone numbers.
3. Explainer Videos
It may seem counterintuitive to explain to prospects how to solve their problem themselves, but explainer videos are actually very effective at the top of the funnel, with 53% of marketers agreeing that video helps them raise awareness. They work for several reasons:
You can explain how your product is a key part of resolving the prospect’s pain point
Your audience may not understand the true value of your product until they’ve tried to tackle the problem themselves
The fact you’re prepared to explain how to solve your prospect’s problems demonstrates you’re credible and trustworthy
Beyond this, it’s worth noting that video content performs extremely well on social, helping you get more eyes on your content. Indeed, video sees higher engagement rates on Facebook than any other content type, at 6.13%.
4. Free Tools
If you have the capability to build a free tool that helps your prospects solve a problem they’ve just identified, it can play a key part in your sales process, because those prospects will come back to it time after time.
You don’t necessarily need to create your tool from scratch. It could simply offer a tiny part of the functionality of your actual product. For instance, Ahrefs offers a free backlink checker that allows users to see how many links are pointing at a given domain or URL, but doesn’t provide any of the other analytical tools that are part of the full Ahrefs package.
By building a genuinely useful free tool, you can ensure that your brand is front of mind when your prospects are closer to making a purchase decision.
5. Webinars
Webinars are an increasingly popular top-of-the-funnel content type, with 53% of marketers planning to include them in their 2021 video marketing strategy, up 11% on the previous year.
That’s hardly surprising, because three-quarters of B2B marketers and sales leaders say webinars help them bring in high-quality leads.
What makes webinars so effective?
When it comes to live webinars, the interactive element is a key differentiator. Whereas ebooks and videos are a one-way conversation, live webinars allow your prospects to ask questions that you can answer in real time. This means they’re a fantastic way to build trust in your brand.
Middle-of-the-Funnel: Consideration
You’ve grabbed your prospect’s attention; now they’re ready to move into the middle of the sales funnel.
At this point, prospects understand that they have a problem that needs solving, and they have an idea of what the solution might look like. Now, they want to track down the right solution.
As such, while the top of the funnel is all about educating your prospects, this stage – known as the consideration stage – involves demonstrating why your product has the answer to their problems.
Effective MOFU Content Types
1. Case Studies
One in eight marketers cite case studies as one of main elements of their content strategy, making them the fifth most popular content type overall, behind only blogs, videos, infographics, and ebooks.
Case studies are your chance to explain specifically how your product has overcome similar challenges to those faced by your prospect, and at similar types of organization.
However, that doesn’t mean they’re simply a description of features and benefits.
Instead, effective case studies tell a story, setting out the pain points faced by one of your customers, explaining why they chose your product, and detailing the results they saw. Done well, a case study should enable your prospects to picture themselves facing the same scenario, making the same decisions, and achieving the same goals.
2. Product Comparisons
The middle of the funnel is known as the consideration stage for a reason – your prospect is likely considering several different options.
As such, comparison pieces – in other words, content that weighs up the strengths and weaknesses of your product against those of your competitors – are highly valuable at this stage.
Clearly, you’re biased. It’s unlikely that you’re going to say: “My product is definitely worse than my biggest rival’s product.” But you can still offer a degree of objectivity.
Try setting out why your product is right for your specific ideal buyer. For instance, if your solution is aimed at fast-growing businesses, whereas your rivals focus on enterprise-level, you can speak to its flexibility and scalability. And because you’re not targeting enterprises, it’s fine for you to say that your competitors’ products are better suited to those types of businesses.
Bottom-of-the-Funnel: Decision-Making
When they reach the bottom of the sales funnel, your prospect is ready to make their purchase decision.
Of course, that doesn’t mean they’re definitely going to buy from you. But you’re certainly in the running.
Typically, leads at this stage need a little gentle persuasion to get them over the line. The right content, combined with a compelling call to action, can make all the difference.
Effective BOFU Content Types
1. Free Trials
Free trials allow prospects to test drive your product. Particularly popular in the SaaS sales, they typically come in one of two flavors:
Time-limited: The prospect has full access to your product for a set period.
Capability-limited: The prospect can use a limited selection of your product features for as long as they want.
Either way, the hope is that once they’ve enjoyed some or all of your feature set, your prospect will be desperate for more – and willing to pay for it.
2. Product Demos
Free trials are great, but they’re not right for every brand.
If your product is simply too complex for a prospect to learn on their own, or takes a month or more to start demonstrating value, a free trial likely isn’t going to work for you. In that case, a product demo is a better bet.
Much like free trials, there are two main types of product demo:
Live demo: A salesperson will talk the prospect through relevant features and benefits of your product, answering questions and handling objections on the fly.
Video demo: The prospect watches a video explaining key product features.
In some cases, your prospect might watch a video demo, then request a more in-depth live demo.
3. Free Consultations
Of course, not all companies have a product. If you’re a service-based business, a free consultation is a good substitute for a product demo or free trial.
Consultations work best when they offer the prospect something of real value. Marketing agencies use this tactic a lot. They might produce a free SEO audit of a prospect’s website, or build a content strategy.
Naturally, you don’t want to give away everything for nothing. Whatever you produce, it should provide enough depth to be useful, while still giving the prospect a clear need for your service.
The post How to Create Content for Each Stage of Your Sales Funnel appeared first on Scoop.it Blog.
How to Create Content for Each Stage of Your Sales Funnel published first on https://improfitninja.weebly.com/
0 notes
Text
MOFU INNOVATIVE FOLDABLE PUZZLE TOY IS ALL SET TO STORM YOUR BRAIN!
Before there had been MoFU… ...The clever kids and playful adults of the massive city had not anything to play with, however inside the wilds of the concrete jungles of Brooklyn, a lone toy maker toiled away trying to clear up the trouble of making toys compact sufficient to suit in tiny NYC apartments. Remembering the hundred-year-vintage Japanese lifestyle of toys that transform via folding, the toy maker had an idea... And finally, MoFU were born! The humans of the big city rejoiced, slid open their bins and opened up their new animal friends. They posed and played all day, then folded ‘em up and nestled ‘em away for bedtime knowing they'd in no way be bored again. What Are MoFU (Mighty Omega Folding Universe)?













MoFU, are adorably expressive, poseable animals that may be neatly folded up into matching cuboids and nestled into their resting boxes. Created via award-winning designer and toy maker Yoshi Ito, MoFU are at home everywhere—from your table at work, to your coffee table, to your clever kid’s toy collection. They're toys, however they may be additionally puzzles and folding a MoFU lower back into its box can be a real challenge. MoFU will launch one by one beginning with MoNKI the Monkey. If desires are met, similarly MoFU will pass into production (see rewards)! The 5 MoFU you're about to fulfill are simply the beginning, more animals may be announced as the task grows! Before we pass any similarly, permit's meet MoNKI the Monkey! MoNKI the Monkey is the leader of the crew. Wherever he is going, he loves to pose; make him stand, sit, squat, or do a handstand or two. He's so flexible, he may even might even swing in on a vine and begin breakdancing. Puzzle Difficulty: ❤️❤️❤️❤️❤️ (5/five Savage! You've gotta be pretty true at puzzles to determine out how to fold MoNKI lower back into a cuboid that suits in his resting box. ) And here are a number of your different fierce new pals! Who will be the subsequent MoFU to be born? You men are going to pick through your votes! After MoNKI the Monkey, any of the 4 different MoFU you see here ought to pass into manufacturing. Vote with your guide! ToRA the Tiger is as ferocious as they come. Set her up so she’s geared up to pounce, permit her stretch within the sun, or allow her cover her in the houseplants and stalk your friends! Puzzle Difficulty: 🧡🧡🧡🧡🖤 (4/five Fierce! ToRA might not be as difficult as MoNKI, however she's a real undertaking too and she'll get your brain working.) KiRIN the Giraffe can be the tallest of all the MoFU, but she loves her brief buddy, KaBA. With those lengthy legs and a crane-like neck, she's a real challenge to get again in her box! Puzzle Difficulty: 🧡🧡🧡🧡🖤 (4/five Fierce! You realize that pal who thinks they recognize everything? Hand them KiRIN and they may quiet right down seeking to figure her out.) KaBA the Hippo has been tucked away too long and now he is restless. Let's spread him and let him run free! He’s a good-looking feller, isn’t he? Puzzle Difficulty: 💛💛🖤🖤🖤 (2/five Frisky! Once you have got it figured out, you'll in no way forget.) BuTA the Piggy is lazy, however boy is she lovely. She’s additionally the best MoFU to boot! Her main capabilities encompass wallowing and contemplating the countless nature of the universe. Puzzle Difficulty: 💚🖤🖤🖤🖤 (1/5 Tame. Terrible at puzzles? You were given this!) Who Are We? We're a small team of buddies of fashion designer Yoshi Ito, and we want to assist him get this venture made! We've acknowledged Yoshi for years and visible him evolve and develop as a fashion designer running with corporations within the Brooklyn and Manhattan for years. More these days we've seen him win awards and get international press for his personal revolutionary designs. Anyone who has recognised Yoshi and seen his designs has possibly asked him, "Why do not you start your very own company?" Well he is doing it! We're thrilled, but Yoshi's going to want your help to make this task the kind of achievement it merits to be. Here's Yoshi in his personal phrases on why designing MoFU wasn't easy and the way these transforming toys work: "I had to reflect onconsideration on every piece of shape very carefully. When the pieces are folded they should in shape into a rectangular area flawlessly like a jigsaw puzzle. But, while the pieces are opened up, each piece needs to be abstract form that still looks like a part of an animal body. All the pieces are connected by using elastic cords. This flexible connection allows the animals to have articulated joints, however also creates so many greater options for poses." There are puzzle toy brands like What's the Kickstarter for? We need your help to show these men we suppose are mighty adorable from a design idea at the prototype stage into professionally produced toys you can play with. Funds raised on Kickstarter can pay for the manufacturing of the toy(s) and its distribution to funders. Here's the TOP 10* REASONS you need MoFU to your life: 1. Each MoFU has a unique level of complexity, so there may be one that’s a perfect stability of fun and assignment for you. 2. MoFU love doing yoga! Have you ever seen a giraffe do downward dog? 3. Try to beat the MoFU assignment and get your new pal returned in his resting box? 4. In the long culture of Japanese folding toys, MoFU stand apart no longer just as adorable animals, however as without a doubt difficult puzzles. five. If you master a MoFU, no sweat, you've got graduated to a tougher one! 6. Your idle fingers need some thing to mess around with at the same time as you’re at the phone. 7. Getting children to position toys away is continually a challenge, however now it’s a a laugh undertaking! “How speedy can you get your MoFU in their bins, Oliver?” 8. Bet your pals they can not remedy the puzzle, then show them how it is done! 9. Practice til you've got it down, fold up a MoFU in seconds flat and make your buddies' jaws drop. 10. MoFU are for everyone! Even though the puzzle thing of a few MoFU can be clearly difficult, the opened up toy is a adorable animal that anyone can have amusing posing and playing with. Read the full article
#toy#toyart#toyartistry#toycollection#toycollector#toycommunity#toycrewbuddies#toydiscovery#toyphoto#toyphotography#toyplanet#toypoodle#toyrevolution#toystory#toyunion#toyo#toyota4x4#toyota86#toyotanation#toyotasupra#toyotatacoma#toyotires#toys#toysaremydrug#toysforsale#toys4life#toyslagram#toysrus#toystagram
0 notes
Text
Advanced Content Promotion Strategies

Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Use content to fuel social media distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter. Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. And two. And three. So he wasn’t just looking for technically-correct content. He was optimizing for uniqueness: the same area where most cheap content falls short. That’s an issue because many times, a simple SERP analysis would reveal that one submission:
Looked exactly like the number-one result from Content Marketing Institute:
Nowadays, plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Recurring paid writers contributed the bulk of the TOFU content, which would free Zach up to focus more on MOFU use cases and case studies to help visitors understand how to get the most out of their product set (from the in-house person who knows it best). They produced marketing guides and weekly webinars to transform initial attention into new leads:
They also created free marketing tools to give prospects an interactive way to continue engaging with their brand:
In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck. They won’t ignore social networks completely, though. They still had hundreds of thousands of followers across each network. Instead, their intern would take the frontlines. That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer Success Manager that will get back to them within a few hours.
New blog posts would get the obligatory push to Twitter and LinkedIn. (Facebook is used primarily for their weekly webinar updates.) Zach used Pablo from Buffer to design and create featured images for the blog posts.
Then he’d use an Open Graph Protocol WordPress plugin to automatically add all appropriate tags for each network. That way, all he had to do was add the file and basic post meta data. The plugin would then customize how it shows up on each network afterward. Instead of using Buffer to promote new posts, though, I like Crowdfire. Why? Doesn’t that seem like an extra step at first glance? Like Buffer, Crowdfire allows you to select when you’d like to schedule content. You can just load up the queue with content, and Crowdfire will manage the rest. You can still post immediately , but there is a scheduling option aswell. The difference is that Buffer constantly requires new content — you need to keep topping it off, whereas Crowdfire will automatically recycle the old stuff you’ve previously added. Additionally, Crowdfire has a content curation feature for related articles, and also if you hook up your YouTube channel, it will select your videos and you can post them to the likes of Linkedin etc, which helps spread the distribution of them, you might notice in your YouTube account there is no option to share the video to Linkedin, & given Linkedin has the highest median salary of all social media channels, at approximately double the others, and over 500 million users, it could be an important aspect of your marketing.
He would then use Sleeknote to build forms tailored to each blog category to transform blog readers into top-of-the-funnel leads:
But that’s about it. Zach didn’t do a ton of custom tweets. There weren’t a lot of personal replies. It’s not that they didn’t care. They just preferred to focus on what drives the most results for their particular business. They focused on building a brand that people recognize and trust. That means others would do the social sharing for them. Respected industry vets like Avinash Kaushik, for example, would often share their blog posts. And Avinash was the perfect fit, because he already has a loyal, data-driven audience following him.
So that single tweet brings in a ton of highly-qualified traffic — traffic that turns into leads and customers, not just fans.
Combine original research and newsjacking to go viral
Sourcify has grown almost exclusively through content marketing. Founder Nathan Resnick speaks, attends, and hosts everything from webinars to live events and meetups. Most of their events are brand-building efforts to connect face-to-face with other entrepreneurs. But what’s put them on the map has been leveraging their own experience and platform to fuel viral stories. Last summer, the record-breaking Mayweather vs. McGregor fight was gaining steam. McGregor was already infamous for his legendary trash-talking and shade-throwing abilities. He also liked to indulge in attention-grabbing sartorial splendor. But the suit he wore to the very first press conference somehow managed to combine the best of both personality quirks:

This was no off-the-shelf suit. He had it custom made. Nathan recalls seeing this press conference suit fondly: “Literally, the team came in after the press conference, thinking, ‘Man, this is an epic suit.’” So they did what any other rational human being did after seeing it on TV: they tried to buy it online. “Except, the dude was charging like $10,000 to cover it and taking six weeks to produce.” That gave Nathan an idea. “I think we can produce this way faster.” They “used their own platform, had samples done in less than a week, and had a site up the same day.”

“We took photos, sent them to different factories, and took guesstimates on letter sizing, colors, fonts, etc. You can often manufacture products based on images if it’s within certain product categories.” The goal all along was to use the suit as a case study. They partnered with a local marketing firm to help split the promotion, work, and costs. “The next day we signed a contract with a few marketers based in San Francisco to split the profits 50–50 after we both covered our costs. They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle. When they were ready to go, the marketing company began running ad campaigns and pushing out stories. They went viral on BroBible quickly after launch and pulled in over $23,000 in sales within the first week. The only problem is that they used some images of Conor in the process. And apparently, his attorney’s didn’t love the IP infringement. A cease and desist letter wasn’t far behind:

This result wasn’t completely unexpected. Both Nathan and the marketing partner knew they were skirting a thin line. But either way, Nathan got what he wanted out of it. Drive targeted, bottom-of-the-funnel leads with Quora Quora packs another punch that often elevates it over the other social channels: higher-quality traffic. Site visitors are asking detailed questions, expecting to comb through in-depth answers to each query. In other words, they’re invested. They’re smart. And if they’re expressing interest in managed WordPress hosting, it means they’ve got spare cash, too. Both Sales Hacker and Kinsta take full advantage. Today, Gaetano DiNardi is the Director of Demand Generation at Nextiva. But before that, he lead marketing at Sales Hacker before they were acquired. There, content was central to their stratospheric growth. With Quora, Gaetano would take his latest content pieces and use them to solve customer problems and address pain points in the general sales and marketing space:
By using Quora as a research tool, he would find new topics that he can create content around to drive new traffic and connect with their current audience:
He found questions that they already had content for and used it as a chance to engage users and provide value. He can drive tons of relevant traffic for free by linking back to the Sales Hacker blog:
WP Engine, a managed WordPress hosting company, also uses uses relevant threads and the likes of Quora ads. Staff jump in to conversations about hosting and pass out tips with links, to drive traffic, targeting different WordPress-related categories, questions, or interests.

Rank faster with paid (not organic) social promotion
Kinsta co-founder Tom Zsomborgi wrote about their journey in a bootstrapping blog post that went live last November. It instantly hit the top of Hacker News, resulting in their website getting a consistent 400+ concurrent visitors all day:
Within hours their post was also ranking on the first page for the term “bootstrapping,” which receives around 256,000 monthly searches.
How did that happen? “There’s a direct correlation between social proof and increased search traffic. It’s more than people think,” said Brian. Essentially, you’re paying Facebook to increase organic rankings. You take good content, add paid syndication, and watch keyword rankings go up. Kinsta’s big goal with content promotion is to build traffic and get as many eyeballs as possible. Then they’ll use AdRoll for display retargeting messages, targeting the people who just visited with lead gen offers to start a free trial. (“But I don’t use AdRoll for Facebook because it tags on their middleman fee.”) Brian uses the “Click Campaigns” objective on Facebook Ads for both lead gen and content promotion. “It’s the best for getting traffic.” Facebook's organic reach fell by 52% in 2016 alone. That means your ability to promote content to your own page fans is quickly approaching zero.
“It’s almost not even worth posting if you’re not paying,” confirms Brian. Kinsta will promote new posts to make sure it comes across their fans’ News Feed. Anecdotally, that reach number with a paid assist might jump up around 30%. If they don’t see it, Brian will “turn it into an ad and run it separately.” It’s “re-written a second time to target a broader audience.”
In addition to new post promotion, Brian has an evergreen campaign that’s constantly delivering the “best posts ever written” on their site. It’s “never-ending” because it gives Brian a steady-stream of new site visitors — or new potential prospects to target with lead gen ads further down the funnel. That’s why Brian asserts that today’s social managers need to understand PPC and lead gen. “A lot of people hire social media managers and just do organic promotion. But Facebook organic just sucks anyway. It’s becoming “pay to play.’” “Organic reach is just going to get worse and worse and worse. It’s never going to get better.” Also, advertising gets you “more data for targeting,” which then enables you to create more in-depth A/B tests. We confirmed this through a series of promoted content tests, where different ad types (custom images vs. videos) would perform better based on the campaign objectives and placements.
That’s why “best practices” are past practices — or BS practices. You don’t know what’s going to perform best until you actually do it for yourself. And advertising accelerates that feedback loop.
Constantly refresh your retargeting ad creative to keep engagement high
Almost every single stat shows that remarketing is one of the most efficient ways to close more customers. The more ad remarketing impressions someone sees, the higher the conversion rate. Remarketing ads are also incredibly cheap compared to your standard AdWords search ad when trying to reach new cold traffic. There’s only one problem to watch out for: ad fatigue. The image creative plays a massive role in Facebook ad success. But over time (a few days to a few weeks), the performance of that ad will decline. The image becomes stale. The audience has seen it too many times. The trick is to continually cycle through similar, but different, ad examples. Here’s how David Zheng does it for BuildFire: His team will either (a) create the ad creative image directly inside Canva, or (b) have their designers create a background ‘template’ that they can use to manipulate quickly. That way, they can make fast adjustments on the fly, A/B testing small elements like background color to keep ads fresh and conversions as high as possible.
All retargeting or remarketing campaigns will be sent to a tightly controlled audience. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. You can just lump those two types into the same campaign, right? I mean, they’re both technically ‘leads.’ But that’s a mistake. Sure, they’re both leads. However, they’re at different levels of interest. Your goal with the first group is to get them on a free consultation call, while your goal with the second is to get them to sign up for a free trial. That means two campaigns, which means two audiences. Facebook’s custom audiences makes this easy, as does LinkedIn’s new-ish Matched Audiences feature. Like with Facebook, you can pick people who’ve visited certain pages on your site, belong to specific lists in your CRM, or whose email address is on a custom .CSV file:

If both of these leads fall off after a few weeks and fail to follow up, you can go back to the beginning to re-engage them. You can use content-based ads all over again to hit back at the primary pain points behind the product or service that you sell.
This seems like a lot of detailed work — largely because it is. But it’s worth it because of scale. You can set these campaigns up, once, and then simply monitor or tweak performance as you go. That means technology is largely running each individual campaign. You don’t need as many people internally to manage each hands-on. And best of all, it forces you to create a logical system. You’re taking people through a step-by-step process, one tiny commitment at a time, until they seamlessly move from stranger into custome Summary Sending out a few tweets won’t make an impact at the end of the day. There’s more competition (read: noise) than ever before, while organic reach has never been lower. The trick isn’t to follow some faux influencer who talks the loudest, but rather the practitioners who are doing it day-in, day-out, with the KPIs to prove it. Post by Xhostcom Wordpress & Digital Services, subscribe to newsletter for more! Read the full article
0 notes