#translator dynamics crm

[inogictech]

Get Instant Translations with Real Time Translator Dynamics CRM

No more language roadblocks! The real time translator Dynamics CRM tool makes Dynamics CRM smarter by offering on-the-spot translations. As soon as a record loads, users can view translated values in their preferred language. It supports seamless collaboration across teams without needing separate versions of the data. Real time translator Dynamics CRM helps reduce delays and enhances the overall CRM experience.

[accountsend]

Sales Automation: Streamlining Processes for Efficient Lead Generation

Article by Jonathan Bomser | CEO | AccountSend.com

In today's lightning-paced business ecosystem, the beacon of Sales Automation shines brighter than ever as a transformative force propelling lead generation into a realm of unprecedented efficiency and success. This voyage takes us through seven pivotal strategies that harness the true potential of Sales Automation, ensuring that you harness its power to revolutionize your lead generation journey.

DOWNLOAD THE SALES AUTOMATION INFOGRAPHIC HERE

Implement a Customer Relationship Management (CRM) System

Imagine a command center at your fingertips that orchestrates your lead interactions with finesse. This is where the Customer Relationship Management (CRM) System, the linchpin of Sales Automation, comes into play. This technological marvel enables you to seamlessly centralize customer data, track interactions, and automate tasks with precision. Picture the possibilities as your sales team focuses on nurturing connections that drive conversions.

Utilize Marketing Automation Tools

Bid farewell to labor-intensive marketing efforts as Sales Automation brings forth the magic of marketing automation tools. These remarkable instruments streamline repetitive marketing tasks, from orchestrating email campaigns to nurturing leads and scheduling social media content. By crafting strategic workflows and triggers, you hold the power to deliver tailor-made messages that resonate with your prospects. The outcome? Engagement and conversion rates that soar to new heights.

Qualify Leads with Lead Scoring

In the labyrinth of potential leads, imagine having a compass that guides you to the most promising ones. Enter lead scoring, a beacon of clarity amidst the complexity. Through meticulous criteria encompassing demographic data, engagement metrics, and behavioral patterns, lead scoring empowers your sales team to prioritize leads ripe for conversion. This orchestration of efficiency elevates your conversion rates while maximizing your team's efforts.

Streamline Sales Processes with Workflow Automation

Embrace the liberation from manual, time-consuming sales processes through the elegance of workflow automation. Bid adieu to the mundane tasks of follow-ups, appointment scheduling, and proposal generation. Workflow automation transforms these into seamless symphonies, gifting your sales team precious time. This temporal freedom translates into a focus on nurturing relationships, cultivating an environment primed for deal closure.

Integrate Sales and Marketing Efforts

The synergy of sales and marketing isn't a mere concept; it's a dynamic strategy made tangible by Sales Automation. Witness the convergence of these vital forces as silos dissolve, and a harmonious collaboration emerges. Valuable insights flow seamlessly, lead progress is tracked cohesively, and communication flourishes throughout the sales cycle. The result? A seamless alliance that fuels conversions and magnifies results.

Implement Chatbots and AI-powered Assistants

In an era where responsiveness defines success, envision AI-powered chatbots as your digital allies. These innovative assistants redefine customer support and engagement by handling routine inquiries, offering instant responses, and even assisting in lead qualification. The outcome? Your team is unburdened, channeling their expertise into intricate tasks that propel your business forward.

Continuously Analyze and Optimize

Success isn't a static destination; it's an evolving journey. Data analysis becomes your compass in the realm of Sales Automation. Regularly delve into the wealth of insights harvested by your automation tools. Decode lead behavior, unravel conversion rates, and unveil sales performance intricacies. Armed with these insights, fine-tune your lead generation strategies, refine processes, and unearth optimization opportunities.

In essence, Sales Automation stands as the cornerstone of lead generation efficiency. Through adopting a CRM system, harnessing marketing automation tools, embracing lead scoring, automating sales workflows, aligning sales and marketing endeavors, integrating AI-powered support, and ceaselessly optimizing strategies, you can reshape your lead generation narrative. Embrace Sales Automation as the lifeblood of your sales strategy, and witness your lead generation expedition thrive with newfound efficiency and efficacy. The time has come to seize Sales Automation and redefine your lead generation journey.

[stevenmoscatiello]

The Impact of Customer Relationship Management on Business Success

Customer relationship management (CRM) is a strategic cornerstone for businesses seeking continuous customer engagement. Beyond building new connections, CRM revitalizes existing relationships, ensuring each customer enjoys a satisfying experience.

The dynamic influence of CRM benefits businesses in various ways, such as brand loyalty, efficiency improvement, marketing finesse, heightened client retention, and intuitive customer anticipation that ultimately leads to elevated profitability. It transforms everyday client engagement into a mutually beneficial experience, shaping businesses into relational powerhouses that thrive on understanding, adapting, and exceeding customer expectations.

One of the immediate impacts of CRM is the development of brand loyalty. By consistently engaging with customers and addressing their needs, businesses create an emotional connection that goes beyond mere transactions, establishing a sense of trust and reliability. The connection often translates into repeat business, fostering a loyal customer base that is more likely to choose the brand over competitors, contributing significantly to the company's long-term success.

Efficient CRM is a good way to spot inefficiencies and weaknesses in a business’s products and services early on. Through client feedback, companies can spot gaps and address them promptly, mitigating potential issues. The proactive approach improves the quality of offerings and demonstrates a commitment to customer satisfaction, enhancing overall brand reputation.

Maintaining a good rapport with clients is key to successful customer service. Luckily, with the help of CRM systems, a business can customize its interactions with customers, addressing specific needs and concerns. The CRM systems empower customer service teams with the tools and information necessary to provide tailored solutions, creating a positive feedback loop that further solidifies customer relationships. A personalized approach and quick issue resolution enhance the overall customer experience, fostering satisfaction and loyalty.

Ongoing client relationships are critical to business success. Acquiring new customers is more expensive than retaining existing ones, making CRM a cost-effective strategy. Additionally, satisfied customers have a higher chance of becoming brand advocates, leading to valuable referrals. Through personalized communication and targeted marketing strategies, businesses can leverage CRM to enhance their overall marketing efforts.

Well-organized CRM contributes to high client retention rates since organizations address concerns promptly. With the help of CRM-related systems, a business can effectively communicate and develop issue resolutions, building deeper connections with customers. The increased trust between parties transacting business results in higher client retention rates, a key metric for sustained success in any industry.

Businesses that have efficient CRM have better client need anticipation. The systems provide access to valuable data to anticipate client needs. Companies can proactively plan and tailor their offerings to meet evolving demands by analyzing customer behavior and preferences. The strategic approach keeps businesses ahead of the competition and prepares them to fulfill customer expectations.

Ultimately, the cumulative impact of CRM strategies leads to increased profitability. Businesses can enhance revenue by fostering brand loyalty, addressing inefficiencies, improving marketing efforts, retaining clients, and anticipating their needs. The cost-effectiveness of maintaining existing customers compared to acquiring new ones further enhances profitability. Efficient CRM serves as a strategic investment with long-term financial benefits for businesses across various industries.

[officialarnold-devt]

From Goals to Metrics: Creating a Winning Sales Plan

A Sales Plan is more than just a roadmap—it's the foundation of consistent growth, focused effort, and measurable success. For businesses in Australia seeking to outperform competitors and strengthen revenue streams, developing a robust Sales Plan is essential. This article explores the critical steps and strategic insights required to craft a results-driven Sales Plan, taking it from high-level goals to actionable performance metrics.

What is a Sales Plan?

A Sales Plan is a strategic document that outlines a company’s objectives, target audience, sales strategies, tactics, and key performance indicators (KPIs). It defines how sales goals will be achieved within a specific timeframe, aligning teams with the broader business strategy.

Unlike vague or reactive approaches, a strong Sales Plan provides structure and clarity. It ensures that every member of the sales team understands their role, responsibilities, and performance expectations. In the Australian market, where consumer preferences and market dynamics can shift quickly, this clarity becomes a powerful competitive advantage.

Setting Clear Sales Goals

The first step in creating a successful Sales Plan is defining clear, measurable goals. These goals should be aligned with business objectives and reflect realistic growth ambitions. Whether it's increasing market share in Sydney, boosting repeat purchases in Melbourne, or expanding into new territories like Perth or Brisbane, each goal should be specific, time-bound, and quantifiable.

Key considerations when setting goals include:

Historical sales performance

Industry benchmarks

Market trends

Sales capacity and resources

By anchoring the Sales Plan in data-driven insights, businesses can set achievable targets that motivate performance while allowing room for strategic scaling.

Understanding the Target Market

A high-performing Sales Plan begins with a deep understanding of the target market. This includes identifying ideal customer profiles (ICPs), buyer personas, and customer pain points. In Australia, where regional differences can impact purchasing behaviour, tailoring approaches to fit local preferences is vital.

Market segmentation allows sales teams to focus efforts on the most profitable customer groups. A well-defined target audience informs every aspect of the Sales Plan, from messaging and outreach strategies to product positioning.

Choosing the Right Sales Strategies

Sales strategies translate high-level goals into actionable plans. Depending on the business model, these may include:

Direct selling

Channel sales

Account-based selling

Inbound and outbound lead generation

Referral and partnership programs

An effective Sales Plan outlines which strategies will be used, how they align with customer preferences, and what tools or technology will support them. Leveraging Customer Relationship Management (CRM) systems, automation tools, and sales enablement content helps teams maintain consistency and scale outreach effectively.

Defining the Sales Process

The sales process forms the operational backbone of any Sales Plan. It maps out each stage of the customer journey, from initial contact to closing the deal. A structured sales process ensures consistency, reduces friction, and enables better forecasting.

Key stages may include:

Prospecting

Qualifying leads

Presenting solutions

Handling objections

Closing sales

Post-sale follow-up

Standardising the sales process allows teams to replicate success, shorten sales cycles, and deliver a better customer experience.

Assigning Roles and Responsibilities

Every Sales Plan must clearly define who is responsible for what. Sales managers, account executives, customer success teams, and marketing personnel all play vital roles in achieving goals. In larger Australian businesses, cross-functional collaboration ensures alignment and resource efficiency.

Clearly assigning responsibilities reduces duplication of effort and helps track individual and team performance. It also fosters accountability, which is key to sustained success.

Implementing Sales Tools and Technology

In today’s digital landscape, no Sales Plan is complete without the integration of modern sales tools. These technologies enhance productivity, improve customer insights, and support data-driven decision-making.

Essential tools may include:

CRM software

Sales analytics platforms

Communication and collaboration tools

Email automation and outreach platforms

Technology should support—not replace—the human aspect of selling. The most effective Sales Plan balances automation with personalisation, especially in relationship-driven markets like Australia.

Establishing Sales Metrics and KPIs

Metrics are the foundation of performance measurement in any Sales Plan. Tracking the right KPIs ensures that strategies are working, resources are being used effectively, and goals are on track to be achieved.

Common sales metrics include:

Conversion rate

Average deal size

Sales cycle length

Customer acquisition cost (CAC)

Customer lifetime value (CLV)

Quota attainment

Regularly reviewing these metrics allows businesses to pivot strategies when necessary and maintain a culture of continuous improvement.

Reviewing and Refining the Sales Plan

A Sales Plan is not a static document. It must be reviewed regularly to reflect market changes, competitor movements, and internal performance. Quarterly reviews, annual planning sessions, and regular team check-ins help refine the plan and keep everyone aligned.

Feedback loops are essential. Gathering input from the sales team, analysing customer feedback, and monitoring trends enable strategic adjustments and improved outcomes.

Conclusion

Creating a winning Sales Plan requires more than ambition—it demands strategic clarity, market knowledge, operational discipline, and a commitment to performance tracking. For Australian businesses operating in competitive landscapes, a well-structured Sales Plan can be the difference between missed opportunities and sustainable growth.

From setting ambitious goals to tracking performance metrics, every element plays a role in driving sales success. By taking a thoughtful, data-driven approach, businesses can ensure their Sales Plan serves as a powerful engine for revenue generation and market leadership.

[nanforiberica]

MB-280: Dynamics 365 Customer Experience Analyst – Elevate Your CRM Skills

In today’s digital-first marketplace, businesses need professionals who can harness the full power of Customer Relationship Management (CRM) platforms to deliver superior customer experiences. The MB-280 Dynamics 365 Customer Experience Analyst certification is designed to empower individuals with the skills necessary to configure and manage Dynamics 365 Customer Engagement applications effectively. This course is ideal for analysts, consultants, and CRM administrators looking to deepen their knowledge of Dynamics 365 and optimize customer-centric business processes.

What Is the MB-280 Certification?

The MB-280 certification focuses on the configuration and management of core apps and services in Dynamics 365 Customer Engagement. These applications include modules such as Sales, Customer Service, Marketing, and Field Service, all of which are crucial to understanding and improving the customer journey.

By earning this certification, professionals demonstrate their ability to interpret business requirements, translate them into system solutions, and ensure efficient implementation and adoption.

Key Learning Outcomes

The MB-280 course offered by Nanfor covers essential areas such as:

Data modeling and management

Security configuration

Business rules, workflows, and automation

Customizing entities, forms, views, and dashboards

Integration with Microsoft Power Platform

Managing solutions and environments

This comprehensive curriculum ensures that participants can not only configure the system to meet business needs but also analyze performance and recommend improvements for customer-facing operations.

Who Should Enroll?

The MB-280 certification is best suited for:

Customer experience analysts

CRM consultants and administrators

Business analysts working with Dynamics 365

IT professionals supporting customer engagement platforms

Whether you're transitioning to Dynamics 365 or seeking to upgrade your credentials, this course helps position you as a key player in your organization’s digital transformation strategy.

Career Benefits

Achieving the MB-280 certification signals to employers that you have advanced knowledge of Microsoft’s CRM ecosystem and can help drive customer satisfaction through technical and strategic expertise. Certified analysts are in high demand across industries, including retail, finance, healthcare, and more.

Learn with Nanfor

As a trusted Microsoft Learning Partner, Nanfor offers official training resources, expert instruction, and real-world case studies. The MB-280 course is delivered in a flexible format, suitable for both self-paced learners and instructor-led sessions. Participants gain hands-on experience that translates directly to job performance.

Take the next step in your professional journey with the MB-280 Dynamics 365 Customer Experience Analyst course. Visit Nanfor to enroll today and become a certified expert in optimizing customer engagement through Microsoft Dynamics 365.

For more info visit here:- Fundamentos de Ciberseguridad en las organizaciones

[aisseltech]

MSLs 2030 – Strategic Advisors, Not Just Scientific Liaisons

As the healthcare landscape continues to evolve, so does the role of the Medical Science Liaison (MSL). By 2030, MSLs will no longer be viewed solely as scientific communicators. Instead, they will play a critical strategic role in shaping the direction of pharmaceutical and biotechnology companies. Their position as a bridge between science and business will become increasingly influential.

Historically, MSLs were responsible for delivering scientific data and maintaining relationships with Key Opinion Leaders (KOLs). While those responsibilities remain essential, the MSL role is rapidly expanding. MSLs are becoming embedded in the strategic planning of drug development and commercialization processes. Their deep knowledge of therapeutic areas and real-world clinical practice makes them invaluable contributors to shaping trial protocols, refining clinical endpoints, and identifying gaps in evidence generation.

By 2030, MSLs will act as frontline consultants for product teams. They will provide critical field insights that shape lifecycle management strategies��from early development through post-market surveillance. This transition will require MSLs to build competencies beyond clinical knowledge, such as a grasp of health economics, patient-reported outcomes, and market access dynamics.

Digital transformation will further accelerate the evolution of the MSL role. With the increased adoption of AI tools, CRM platforms, and real-time analytics, MSLs will leverage data to guide their interactions with healthcare professionals (HCPs). Dashboards and engagement metrics will allow them to prioritize outreach, tailor messaging, and measure the impact of their work. Rather than focusing on the number of HCP visits, MSL success will be defined by the quality of insights gathered and the influence of their contributions on strategy.

MSLs will also be expected to foster deeper internal collaboration. No longer confined to medical affairs, MSLs will serve as strategic liaisons between clinical development, commercial, regulatory, and market access teams. Their ability to translate external medical needs into actionable recommendations will make them crucial to cross-functional planning and execution.

The rise of decentralized clinical trials and patient-centric approaches will further amplify the role of MSLs. They will play a key part in identifying patient populations, evaluating investigator sites, and facilitating discussions with advocacy groups and digital health providers. Their interactions will increasingly influence clinical trial feasibility and patient engagement strategies.

To support this expanded function, pharmaceutical companies must invest in MSL development. Training programs should emphasize strategic thinking, data interpretation, digital fluency, and cross-functional collaboration. MSLs should also be evaluated with new performance metrics that reflect their impact on business outcomes, not just activity levels.

Ultimately, the MSL of 2030 will be a trusted advisor within and outside their organization. They will be champions of scientific integrity, facilitators of meaningful collaboration, and architects of strategies that improve patient outcomes. This evolution will not only elevate the MSL function but also position it as a cornerstone of future-ready medical affairs operations.

Read full article here

[globalindustrypulse]

U.S. UC&C Market Growth Potential for the Period 2025 to 2032 | At a CAGR of 15.2%

The U.S. Unified Communication & Collaboration (UC&C) market Industry was valued at USD 28.73 billion in 2024 and is projected to reach USD 90.07 billion by 2032, growing at a CAGR of 15.2% during the forecast period (2025–2032). With a sharp increase in demand for integrated communication tools, remote work enablement, and cloud-first strategies, the U.S. UC&C sector is undergoing rapid transformation across industries.

Key Market Highlights:       

2024 Market Size: USD 28.73 billion

2025 Forecast Starting Value: USD 33.42 billion

2032 Projected Market Size: USD 90.07 billion

CAGR (2025–2032): 15.2%

Market Outlook: Acceleration of cloud-based collaboration, unified messaging, and enterprise video communications

Leading Companies in the U.S. UC&C Market:          

Microsoft Corporation (Teams, Office 365)

Cisco Systems, Inc. (Webex, Unified Communications Manager)

Zoom Video Communications, Inc.

Google LLC (Google Meet, Workspace)

RingCentral, Inc.

Avaya Inc.

Slack Technologies, LLC (Salesforce)

8x8, Inc.

Mitel Networks Corporation

Verizon Communications Inc.

Amazon Web Services (Chime)

Request for Free Sample PDF: https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/u-s-unified-communication-collaboration-uc-c-market-107419

Market Dynamics:

Key Growth Drivers:

Mass adoption of hybrid and remote work post-pandemic

Increasing demand for secure, scalable, and cloud-native UC platforms

Growth in BYOD (Bring Your Own Device) and mobile-first collaboration tools

Surge in video conferencing, webinar hosting, and real-time messaging across sectors

Focus on productivity and workflow integration via APIs and AI assistants

Major Opportunities:

Integration of AI features (e.g., meeting transcription, translation, summarization)

Deployment of UCaaS (Unified Communications as a Service) for SMBs and large enterprises

Expansion into telehealth, e-learning, and government collaboration tools

Unified analytics dashboards for employee engagement and communication efficiency

Growth in vertical-specific solutions for finance, legal, and manufacturing

Emerging Trends:

Widespread adoption of AI/ML for speech analytics, noise cancellation, and meeting intelligence

Rise of low-code/no-code platforms enabling custom UC integrations

Increased focus on security, compliance, and data sovereignty (especially for healthcare and finance)

Collaboration suites offering deep CRM and productivity tool integrations

Mobile-first UC strategies to support frontline and distributed teams

Technology & Application Scope:

Core Technologies: VoIP, video conferencing, instant messaging, SIP trunking, contact center software

Deployment Models: Cloud-native (UCaaS), on-premise, hybrid

Key Applications: Internal collaboration, external customer communication, virtual meetings, workforce management, remote training

User Base: Enterprises, SMEs, government bodies, education institutions, healthcare providers

Speak to Analysts: https://www.fortunebusinessinsights.com/enquiry/speak-to-analyst/u-s-unified-communication-collaboration-uc-c-market-107419

Recent Developments:

February 2024 – Microsoft launched an AI-powered "Copilot for Teams" feature, delivering meeting summarization and smart follow-up recommendations in real time for U.S.-based enterprise clients.

August 2023 – Zoom introduced a U.S.-focused AI Companion across its UC platform, offering generative AI meeting insights, tone adaptation in chats, and intelligent scheduling.

November 2023 – Cisco partnered with major telecom providers in the U.S. to expand edge-based UC capabilities with enhanced encryption and latency-reduction technologies.

Conclusion:

The U.S. Unified Communication & Collaboration (UC&C) market is entering a growth phase marked by innovation, platform convergence, and digital-first workplace models. Enterprises are investing in platforms that unify communication, enhance team collaboration, and improve productivity while meeting the flexibility needs of modern workforces. As UC&C continues to evolve, vendors who offer AI-powered, secure, and scalable solutions are expected to lead the charge.

[vishnutech]

A Digital Gateway to Business Success

Translating vision into virtual presence

In a world where consumer interactions increasingly begin—and often end—online, the importance of a strong digital front cannot be overstated. Your website is more than just a static display; it is your voice, your storefront, and your first handshake. As such, building a website is not just a creative endeavor but a critical strategic move. Website development has transformed from a technical process into a dynamic business enabler.

The First Impression is Always Digital

Whether it’s a local business or a global enterprise, customers today turn to the web before making decisions. A slow, outdated, or unresponsive site can instantly turn a potential customer away. On the flip side, a well-crafted, visually striking, and smoothly functioning website builds immediate trust and invites further exploration.

A good website does not demand attention; it earns it. Every design element, every line of content, and every functional feature works together to leave a lasting impact. The experience must be immersive, efficient, and intuitive—offering users what they want before they even realize it themselves.

Built for Performance, Designed for People

Behind every successful site is a layer of intelligent development. This includes fast load times, optimized image rendering, device responsiveness, and a logical content structure. These may seem like background operations to the average user, but they are the foundation that ensures the website performs well at all times.

Modern users won’t wait for a website to load, nor will they tolerate confusing navigation or broken links. Developers now focus as much on user experience as on the functionality. The synergy between front-end design and back-end logic determines how smoothly the user interacts with the platform and how effectively the business converts that interaction into action.

Functionality Meets Flexibility

What truly sets modern website development apart is its adaptability. Each business has a unique story, and its website should reflect that story through custom features and tailored functionality. Whether it’s an appointment booking engine, a secure client portal, or a content hub with dynamic updates, development allows the site to do more than just display information—it lets users interact meaningfully with the brand.

As businesses grow and evolve, so should their websites. Scalable architecture ensures that new services, features, and tools can be added without having to start from scratch. This flexibility makes a website not only a current asset but a long-term investment.

Security and Stability as Priorities

With data breaches, cyberattacks, and spam risks on the rise, the need for a secure web environment is undeniable. Website development today places strong emphasis on security protocols, including secure sockets (SSL), server hardening, input sanitization, and frequent updates. Customers need to feel safe when sharing their data, and robust security measures provide that assurance.

Stability is another critical aspect. A website must be able to handle fluctuating traffic, updates, and integrations without crashing or degrading the user experience. This is achieved through quality coding practices, proper testing, and well-planned infrastructure.

Fueling Growth Through Digital Presence

Beyond the technical aspects, a website’s true power lies in how it supports growth. A strategically developed website acts as a central marketing hub—housing blogs, hosting videos, capturing leads, and syncing with CRM platforms. It's a place where SEO strategies take root, where digital ads direct traffic, and where organic visitors find real value.

When businesses align their website strategy with their brand’s mission, target audience, and industry trends, they unlock opportunities that go beyond mere traffic. They open doors to deeper engagement, stronger customer loyalty, and increased revenue streams.

Final Thought

In the competitive digital landscape, your website is not just your online address—it is your most powerful business tool. It reflects your credibility, facilitates connections, and drives growth in measurable ways. The true value of a website lies not in its visuals alone, but in how it functions, scales, and supports your long-term vision. That’s the power of purposeful Website Development.

[transcuratorsblog]

What Makes a Digital Marketing Agency Truly ‘Performance-Driven’?

In an era where every click, scroll, and conversion can be tracked, simply running campaigns isn’t enough. Today, businesses want results—real, measurable outcomes that translate into ROI. That’s where a performance-driven digital marketing agency steps in. But what exactly makes an agency “performance-driven”? It’s more than just running ads or offering analytics reports—it’s about accountability, data-backed decisions, and an unwavering focus on growth.

Let’s break down the traits that set a performance-driven agency apart from the rest.

1. Clear Focus on Business Goals, Not Just Marketing Metrics

A performance-driven agency doesn’t obsess over vanity metrics like likes or impressions. Instead, it aligns its strategy with your core business goals—whether that’s increasing qualified leads, reducing customer acquisition cost (CAC), improving lifetime value (LTV), or growing monthly recurring revenue (MRR).

Their KPIs are tied directly to what matters for your business. They’ll ask:

What is your target cost per lead (CPL)?

What’s your break-even ROAS (Return on Ad Spend)?

Are you optimising for revenue, retention, or acquisition?

This mindset ensures marketing efforts are always grounded in bottom-line impact.

2. Data-Driven Decision Making

Performance-driven agencies live and breathe data. Every campaign is continuously tracked, measured, and optimised using:

Google Analytics and GA4

CRM and sales data integrations

Real-time dashboarding tools (e.g., Data Studio, Tableau)

A/B testing platforms and heatmaps

They don’t guess—they test, measure, and iterate. If a campaign underperforms, they’ll pinpoint why and pivot fast.

3. Full-Funnel Strategy and Execution

True performance isn’t just about clicks or leads—it’s about conversion and retention across the full funnel:

Top-of-funnel (TOFU): Awareness campaigns through SEO, paid social, and content marketing

Mid-funnel (MOFU): Engagement through remarketing, email sequences, webinars, etc.

Bottom-of-funnel (BOFU): High-intent actions like lead capture, checkout optimisation, and retargeting

Performance agencies understand that real growth happens when each stage of the funnel is optimised—not just the front end.

4. Custom Attribution and Reporting Models

Most agencies offer templated reports. Performance-driven ones customise attribution models to match how your customers convert:

Multi-touch attribution (not just last-click)

Offline conversion tracking

Omnichannel performance overview (paid + organic + direct)

Their reports don’t just show “what happened.” They reveal why it happened and what you should do next.

5. Agility and Continuous Optimisation

A performance-first mindset demands speed and adaptability. These agencies don’t run static campaigns—they constantly test creatives, audiences, ad copy, CTAs, and landing pages. Their process looks like:

Weekly performance reviews

Bi-weekly creative refreshes

Constant bid and budget adjustments

No channel or campaign is left on autopilot. Everything is adjusted based on real-time performance trends.

6. Cross-Channel Expertise

A siloed approach to performance doesn’t work. High-performing agencies combine multiple channels to amplify results:

Paid Search (Google Ads, Bing)

Paid Social (Meta, LinkedIn, TikTok)

Organic SEO

Email Automation

Conversion Rate Optimisation (CRO)

They understand how each channel supports the others—ensuring your strategy works as one powerful, unified system.

7. Strong Tech Stack and Automation

Performance-driven agencies harness technology to move faster and smarter. They use:

AI-based bidding strategies

Marketing automation platforms (HubSpot, Marketo, Klaviyo)

Landing page builders with dynamic content (Unbounce, Instapage)

Chatbot integrations and lead scoring systems

Automation lets them scale campaigns efficiently while still maintaining personalisation and control.

8. Transparent Communication and Accountability

Results matter—but so does how an agency communicates. The best performance-driven partners:

Provide clear monthly and weekly reports

Explain what’s working—and what’s not

Set realistic goals based on data, not hype

They’re proactive, not reactive. If a campaign underdelivers, they take responsibility and bring solutions to the table.

9. Obsessed with ROI, Not Retainers

Many agencies operate on fixed retainers with unclear deliverables. A performance-driven digital marketing agency ties success to your success. They may even offer:

Performance-based pricing models

Revenue-sharing structures

Flexible engagement terms based on output

Their mindset: “If you grow, we grow.” That’s true partnership.

Final Thoughts

A performance-driven digital marketing agency isn’t just a vendor—they’re a strategic growth partner. They obsess over your metrics, optimise relentlessly, and deliver real business outcomes—not just digital noise. If your current agency isn’t giving you clear results tied to your bottom line, it may be time to switch to one that does. Performance is not just a buzzword—it’s a promise backed by strategy, data, and action.

[originalcheesecakemusic]

Scaling Your Travel Business with B2B Travel Booking Platforms

In today’s fast-paced and competitive travel industry, B2B travel businesses are constantly seeking smarter, scalable solutions to streamline operations and deliver exceptional service. The rise of B2B travel software booking platforms has redefined how travel agencies manage bookings, collaborate with partners, and respond to dynamic client demands. These platforms not only improve efficiency but also open new revenue streams and market opportunities.

Unlike traditional booking models, modern B2B platforms are built with automation, real-time inventory access, and integration capabilities that reduce manual workload and human error. The shift toward digitized solutions is not just about keeping up—it’s about gaining a competitive edge.

Why Scaling Requires Smart Software

As travel businesses grow, so do their complexities. Managing thousands of bookings, coordinating with suppliers, tracking client preferences, and maintaining service standards can become overwhelming without the right infrastructure. This is where Travel Management Booking Software plays a pivotal role.

Such software solutions are designed to support scale without compromising performance. From managing bulk bookings and handling multi-tiered agent hierarchies to generating detailed reports and analytics, a scalable platform ensures that business growth is smooth and sustainable.

For instance, a mid-sized agency expanding its operations across Asia and Europe can leverage automated workflows, currency conversions, and multilingual support offered by robust B2B booking platforms. This reduces turnaround time and increases the agency's ability to cater to global clients efficiently.

Real-Time Access and Integration

Modern B2B platforms come equipped with APIs that integrate with Global Distribution Systems (GDS), hotel aggregators, payment gateways, and CRM tools. This ecosystem ensures that all services—flights, hotels, transfers, insurance, and more—are accessible in real-time, with live pricing and availability.

As Neha Bansal, a senior travel tech consultant, puts it:

“Real-time integration is the heartbeat of B2B travel success. Without it, you're flying blind in a data-driven market.”

Integration also allows agents to manage cancellations, rebookings, or special requests instantly—making customer service faster and more reliable. It’s these small efficiencies that translate into big wins when operating at scale.

Customization and Branding at Scale

One of the underrated advantages of using B2B travel software booking platforms is the ability to offer white-labeled portals. This means agencies can provide sub-agents or corporate clients with branded booking portals, preserving their brand identity while extending their reach.

For example, a travel consolidator can empower hundreds of sub-agents with a personalized portal, complete with unique logins, commission settings, and access controls. This not only boosts brand visibility but also drives loyalty and increases direct bookings.

As digital transformation strategist Rajiv Kapoor notes:

“In a competitive market, your brand’s visibility and the ease of use of your platform can make or break client relationships.”

Business Intelligence for Smarter Decisions

Most top-tier B2B platforms now include built-in analytics and reporting tools. These insights help businesses monitor performance, identify trends, manage costs, and make informed decisions. Whether it’s tracking the most-booked destinations or the best-performing agents, data becomes a strategic asset.

Business intelligence helps owners allocate resources effectively, tailor marketing efforts, and optimize supplier negotiations—essential actions when scaling in a crowded industry.

Final Thoughts

Scaling a travel business is not just about increasing volume—it’s about increasing value. By adopting modern B2B travel software booking platforms, agencies can automate operations, enhance client satisfaction, and achieve long-term growth without burning out their teams or compromising on quality.

Please visit Cloudastra B2B Travel if you are interested to study more content or explore our services. Cloudastra’s all-in-one B2B booking solutions empower travel agencies to scale seamlessly, serve more clients, and stay ahead in an evolving marketplace.

[tgbschool]

What Recruiters Look for in an MBA Graduate in 2025

Whether specializing in marketing, finance, HR, sustainability, rural management, or hospital & health management, what truly distinguishes an MBA graduate is the ability to translate academic knowledge into practical, real-world solutions. In today’s dynamic business environment, future-ready MBAs are not only expected to drive performance but also to lead with responsibility, innovation, and impact across industries.

Leadership Skills—Ability to lead teams, take initiative, and drive results.

Strategic Thinking—Aptitude for solving complex business problems with innovative solutions.

Digital & Tech Savviness—Familiarity with tools like data analytics, AI, CRM, and automation platforms.

Sustainability Mindset—Understanding of ESG goals and ethical business practices.

Strong Communication—Clear, confident, and persuasive in verbal and written communication.

Adaptability—Comfortable with change, ambiguity, and cross-functional roles.

Cultural Fit & Collaboration—Team player with emotional intelligence and inclusivity.

Institutes like Terna Global Business School (TGBS), Navi Mumbai, focus on developing these competencies through industry-driven MBA programs. Enquire Now: https://ternagbs.in/

[evolvous01]

Dynamics 365 CRM Consultant: Empowering Businesses with Tailored CRM Solutions

In today’s digital age, customer relationship management (CRM) plays a pivotal role in the success of any business. Organizations increasingly rely on advanced CRM platforms like Microsoft Dynamics 365 to streamline operations, improve customer experiences, and drive sales. A Dynamics 365 CRM consultant is a key professional who helps businesses unlock the full potential of Dynamics 365, tailoring the solution to meet specific needs and ensuring seamless integration across business functions.

What Does a Dynamics 365 CRM Consultant Do?

A Dynamics 365 CRM consultant is responsible for analyzing an organization's customer management needs and configuring the Dynamics 365 platform accordingly. Their role spans consulting, customization, training, and support. They begin by assessing business requirements through stakeholder meetings, process reviews, and data analysis. Based on this assessment, the consultant designs a CRM solution that aligns with the company’s goals and integrates with existing systems such as ERP, marketing automation tools, or customer service platforms.

The consultant also plays a critical role in customizing entities, workflows, dashboards, and reports within Dynamics 365. These customizations ensure that the CRM system reflects the unique processes and data requirements of the business. Additionally, the consultant oversees data migration from legacy systems, sets up user roles and permissions, and conducts user training to facilitate smooth adoption.

Key Benefits of Hiring a Dynamics 365 CRM Consultant

Expertise in Implementation: Implementing a CRM system without expert guidance can be challenging. A Dynamics 365 CRM consultant brings deep knowledge of the platform and industry best practices, reducing the risk of costly mistakes.

Tailored Solutions: Every business is unique. A consultant ensures that Dynamics 365 is configured to meet specific business processes, customer engagement strategies, and reporting needs.

Improved Efficiency: By automating workflows and centralizing customer data, a well-implemented CRM solution boosts productivity. A consultant helps identify opportunities for automation and ensures optimal system performance.

Training and Support: The consultant provides ongoing training and support, ensuring that employees are confident using the system and that the CRM evolves with the business.

Scalability and Growth: A Dynamics 365 CRM consultant helps future-proof the CRM infrastructure, making it easier for businesses to scale and add new capabilities as they grow.

Industries That Benefit from CRM Consulting

Dynamics 365 CRM consultants serve a wide range of industries, including healthcare, finance, retail, manufacturing, and professional services. For instance, in healthcare, consultants help manage patient relationships and appointment scheduling. In retail, they assist in tracking customer interactions, preferences, and purchase history to deliver personalized experiences.

Final Thoughts

In a competitive market, leveraging the full capabilities of Microsoft Dynamics 365 CRM can be a game-changer. A Dynamics 365 CRM consultant brings the strategic insight and technical skills necessary to design, implement, and support a CRM system that drives results. Whether you're implementing Dynamics 365 for the first time or optimizing an existing setup, a skilled consultant ensures your investment translates into measurable business value.

[xaltius]

Agentic AI vs GPT: What’s best for Your Business?

The AI revolution is in full swing, and two powerful paradigms are leading the charge: Generative AI (like GPT models) and Agentic AI. While both are built on cutting-edge AI foundations, they serve fundamentally different purposes. Understanding these distinctions is crucial for businesses looking to strategically deploy AI and extract maximum value. It's not about which is "better" overall, but which is "best" for a specific business need.

Let's break down their core differences and help you decide.

Generative AI (GPT-style Models): The Master of Content and Conversation

Generative AI, exemplified by models like OpenAI's GPT series, Google's Gemini, or Anthropic's Claude, excels at creating new content based on patterns learned from vast datasets. They are phenomenal at understanding and generating human-like text, images, code, audio, and even video.

Core Function: Creation, Transformation, and Retrieval of Information.

Best for Your Business If You Need:

Content Generation at Scale:

Marketing: Drafting blog posts, social media captions, ad copy, email newsletters.

Customer Service: Generating detailed FAQ answers, script templates, or personalized customer responses.

Internal Communications: Summarizing meetings, drafting internal memos, creating training materials.

Information Synthesis and Explanation:

Research: Quickly summarizing lengthy reports, academic papers, or market analyses.

Knowledge Management: Creating concise explanations of complex topics, building interactive knowledge bases.

Q&A and Chatbots: Powering conversational interfaces that provide comprehensive answers to user queries.

Code Assistance:

Generating code snippets, debugging existing code, refactoring, or translating code between languages.

Creative Brainstorming:

Generating new product ideas, marketing campaign concepts, or design variations.

Think of GPT-style AI as your ultimate creative assistant, content factory, and conversational knowledge base.

Agentic AI: The Autonomous Task Executor

Agentic AI, or AI Agents, takes AI a significant step further. It's not just about generating information; it's about autonomously understanding a goal, planning a sequence of actions, executing those actions, interacting with external tools and environments, and iterating until the goal is achieved.

Core Function: Autonomous Goal Achievement and Task Automation.

Best for Your Business If You Need:

Automated Multi-Step Workflows:

Sales & Lead Nurturing: An agent could identify potential leads, research their company, draft personalized outreach emails, schedule follow-ups, and update the CRM – all autonomously.

Customer Support: Beyond answering questions, an agent could troubleshoot issues, access customer accounts, initiate refunds, or escalate complex cases by integrating with internal systems.

Complex Problem Solving:

Financial Analysis: An agent could research market trends, analyze company financials, identify investment opportunities, and execute trades based on defined parameters.

Supply Chain Management: An agent could monitor real-time disruptions, dynamically reroute shipments, re-order stock from alternative suppliers, and update inventory systems.

Dynamic Interaction with Tools & APIs:

Agents can connect to and utilize a wide array of existing software (CRM, ERP, ticketing systems, databases, web browsers) to perform tasks that span multiple applications.

Autonomous Research & Development:

An agent could conduct literature reviews, design experiments, run simulations, analyze results, and even propose new hypotheses in scientific research.

Think of Agentic AI as your autonomous project manager, intelligent personal assistant, or automated problem-solver.

The Powerful Synergy: Not Either/Or, But Both

The most transformative AI solutions will increasingly combine both paradigms. An Agentic AI often uses Generative AI as a powerful tool within its workflow:

An agent performing market research might use a GPT model to summarize articles it found via web search.

An agent writing code for a new feature might ask a GPT model to generate a specific function or debug an error.

An agent managing customer support might use a GPT model to draft a empathetic and accurate response before sending it.

Conclusion:

Choosing between Generative AI and Agentic AI isn't about picking a winner, but about understanding your specific business challenge. Do you need to create content, communicate effectively, and synthesize information? GPT-style Generative AI is your powerhouse. Do you need to automate complex, multi-step tasks, interact autonomously with systems, and achieve defined goals? Agentic AI is your strategic solution.

The future of business intelligence and automation lies in leveraging the unique strengths of both, building sophisticated systems where the creative power of generative models fuels the autonomous execution of intelligent agents, delivering unprecedented value.

[ksofttechnologies]

Eid al-Adha Celebrations Across India: Unity, Devotion & Digital Transformation

Eid al-Adha, also known as Bakrid, is one of the most revered Islamic festivals celebrated globally. In India, the day is marked by communal prayers, symbolic animal sacrifices, and grand feasts shared with family and neighbors. This year, on June 7, 2025, the state of Kerala rescheduled its official holiday to align with the moon sighting—highlighting not only religious fidelity but also the importance of local governance in maintaining cultural integrity.

But as we reflect on spiritual traditions, there's also a growing conversation around how technology and cultural preservation can coexist—especially for businesses looking to stay connected to diverse audiences in a digital-first world.

Celebrating Tradition in a Tech-Forward India

From the bustling streets of Lucknow to the scenic shores of Kozhikode, India comes alive with color and compassion during Eid al-Adha. Yet, even amid cultural richness, there's a quiet but impactful shift: digital technology is increasingly supporting how these traditions are communicated, shared, and preserved.

Whether it’s live-streamed prayers for loved ones overseas or mobile apps helping schedule Qurbani services, digital solutions are helping bridge distances and bring communities closer.

For businesses operating in or catering to such culturally dynamic markets, having the right digital infrastructure—like a responsive web platform or a feature-rich mobile app—is no longer optional.

Why U.S. Businesses Should Pay Attention

For U.S.-based businesses looking to grow globally, understanding festivals like Eid al-Adha isn’t just good ethics—it’s good business. When you align your messaging, design, and functionality to be culturally aware, you open doors to deeper trust and engagement.

At Ksoft Technologies, we help U.S. brands build that trust. With over a decade of experience in custom software development services and ecommerce and custom development, we specialize in helping brands launch culturally relevant platforms across the globe—especially in emerging markets like India and the Middle East.

Bridging Culture and Code: Ksoft’s Expertise

Here’s how Ksoft supports businesses in building inclusive digital experiences that resonate during festivals and year-round:

1. Responsive Web Design

Your site should adapt beautifully across devices—especially in mobile-heavy markets like India. Our web design services in USA ensure your brand remains intuitive, fast, and festival-ready.

2. Ecommerce Website Development

Festive periods often trigger shopping surges. We build scalable, secure ecommerce platforms that support custom campaigns, flash sales, and multi-language experiences.

3. Mobile App Development for Cultural Events

From prayer time reminders to community donation trackers, apps can play a vital role. Our Android app development company and Flutter app development services USA teams deliver agile, high-performance solutions.

4. Custom CRM for Cultural Campaigns

Want to personalize festive greetings or track donations made during Eid? Our custom CRM development company helps you stay organized and human at scale.

Going Global with Local Sensibility

EcommerceDevelopmentWebDesignServicesUSA

Eid al-Adha is a powerful reminder of sacrifice, unity, and compassion. In the world of business, these values translate into empathy-led innovation. As more businesses expand their footprint into culturally diverse markets, the need for smart, inclusive, and responsive digital solutions becomes paramount.

Whether you're looking to launch your next ecommerce platform or enhance your mobile app

CustomSoftwareServices

ital growth partner.

Let’s build something meaningful—together.

[vastasysltd]

Microsoft Dynamics Consultant: Bridging Technology and Business

A Microsoft Dynamics Consultant plays a critical role in helping businesses streamline their operations and enhance productivity using Microsoft’s suite of enterprise resource planning (ERP) and customer relationship management (CRM) solutions. These professionals specialize in implementing, customizing, and optimizing Microsoft Dynamics products such as Dynamics 365, enabling organizations to improve workflows, make data-driven decisions, and scale efficiently.

The Role of a Microsoft Dynamics Consultant

At its core, the role of a Microsoft Dynamics Consultant revolves around understanding a company’s unique business processes and aligning them with the capabilities of Microsoft Dynamics. Consultants assess existing workflows, identify areas for improvement, and then tailor Dynamics solutions to meet those needs. This may involve configuring modules for sales, finance, supply chain, customer service, or marketing, depending on the organization's requirements.

They are often involved in the entire lifecycle of a Dynamics project—from initial discovery and requirement gathering to deployment, training, and ongoing support. Consultants may work independently or as part of a larger implementation team that includes developers, analysts, and project managers.

Key Skills and Expertise

A successful Microsoft Dynamics Consultant needs both technical and functional expertise. Technically, they must understand the platform's architecture, integration capabilities, and customization options. Functionally, they should be well-versed in the business processes relevant to the industry they are serving, whether it's manufacturing, retail, finance, or healthcare.

In addition to deep product knowledge, strong communication and problem-solving skills are essential. A consultant must bridge the gap between IT and business stakeholders, translating complex technical concepts into clear, actionable strategies.

Benefits of Hiring a Microsoft Dynamics Consultant

Businesses that invest in a Microsoft Dynamics Consultant benefit from faster and more successful implementations. These experts help avoid common pitfalls and ensure that the system is configured to deliver maximum return on investment. Consultants can also train internal teams, ensure regulatory compliance, and provide long-term support and upgrades as the business grows.

Moreover, with cloud-based Dynamics 365 becoming increasingly popular, consultants assist in seamless migrations from legacy systems to cloud environments, ensuring minimal disruption to daily operations.

Future Prospects and Demand

The demand for Microsoft Dynamics Consultants is steadily increasing as more companies move toward digital transformation. With Microsoft continuously updating its Dynamics 365 suite, there’s an ongoing need for professionals who can adapt and guide businesses through these changes. Consultants who stay current with certifications, such as Microsoft Certified: Dynamics 365 Functional Consultant Associate, position themselves strongly in the job market.

Conclusion

A Microsoft Dynamics Consultant serves as a strategic partner for companies looking to maximize the potential of Microsoft’s powerful business solutions. By combining technical know-how with business acumen, these consultants enable organizations to innovate, adapt, and thrive in a competitive marketplace. Whether implementing a new solution or optimizing an existing one, their expertise is invaluable for businesses aiming to achieve digital excellence.

[mycrusadestranger]

🌍 Global Footprint: From Dubai to the World

While Free Mind Marketing is proudly based in Dubai — one of the world’s fastest-growing digital hubs — its operations, clients, and impact span far beyond the UAE. The agency has built a truly global presence, supporting companies across the Middle East, Europe, North America, and Asia, often serving as the bridge between Eastern innovation and Western scalability.

✈️ Industries Served Across Borders:

Fashion & Lifestyle Brands in Italy, Turkey, and the UAE

Tech Startups in Germany, UK, and Canada

Luxury Clinics & Medical Tourism in Dubai and Saudi Arabia

E-Commerce Ventures expanding into the GCC from Europe

Educational Platforms & Online Coaches with global audiences

What gives Free Mind a competitive advantage internationally is its cultural fluency and hyper-local adaptation — understanding not just digital trends, but human behavior in context. They don’t just translate campaigns; they transcreate them for relevance and resonance in every market.

🛠️ Behind the Curtain: Tech Stack & Tools of the Trade

Free Mind Marketing doesn’t just rely on creativity and intuition — they are armed with one of the most advanced tech stacks in the region, giving clients an edge through automation, data analytics, and AI-driven optimization.

🔧 Tools & Platforms:

Ads & Media Buying: Meta Business Suite, TikTok Ads Manager, Google Ads, Taboola, Outbrain

Email & CRM: Klaviyo, ActiveCampaign, Mailchimp, Salesforce, HubSpot

Analytics & BI: Google Analytics 4, Looker Studio, Hotjar, Mixpanel

Web & Funnel Building: Shopify, WordPress, Webflow, ClickFunnels, Unbounce

Design & Content: Adobe Suite, Canva Pro, Figma, CapCut, Final Cut Pro

AI & Automation: ChatGPT, Jasper, Make (Integromat), Zapier, Grammarly Business

These tools are not just used — they are mastered. Every campaign runs on tight performance loops fueled by this infrastructure: creative > traffic > analytics > A/B testing > optimization > scale.

💡 The Free Mind Philosophy: Strategy Before Spend

In a world where many agencies jump straight to ads and deliver bloated ROAS metrics with no real brand growth, Free Mind takes a different approach:

🧭 Their Core Principles:

Strategy First: Every project begins with a full-funnel audit and marketing blueprint. No guesswork.

Brand Integrity: Messaging must align with mission and audience truth — no gimmicks.

Sustainable Scaling: Growth that’s healthy, cost-effective, and long-lasting — not hype-driven spikes.

Transparency & Education: Clients are empowered, not kept in the dark. Everything is tracked, explained, and owned together.

They believe that marketing isn’t just about growth — it’s about growing right.

📊 2025 & Beyond: Where Is Marketing Headed?

Free Mind Marketing is not only operating in the now — it’s actively shaping the future of digital marketing. Based on their deep industry involvement and data-driven perspective, here’s where they believe things are headed:

🔮 Top Trends They’re Building For:

Voice & Conversational Marketing: Integration of AI chatbots and voice search into conversion flows.

Zero-Party Data & Consent Marketing: Leveraging user-provided data over invasive tracking.

Hyper-Personalization at Scale: Dynamic creatives tailored per user persona or behavior.

Short-Form Commerce: Merging TikTok/Reels content with in-app, one-click buying.

Global Microbrands: Helping niche brands become global leaders via cross-border strategy and media buying.

AI-Enhanced Creativity: Using tools like Sora (video generation) and GPT-powered scripting to ideate faster, test quicker, and scale better.

Free Mind is not just responding to these trends — they are engineering the pipelines for clients to ride them profitably and early.

🧭 Final Perspective: Why Free Mind Marketing Is Built to Last

In the ever-shifting digital landscape, many agencies rise fast and burn out faster. What makes Free Mind different is staying power — a strong foundation, an agile mindset, and a proven ability to evolve with the market, platforms, and audiences.

This is a company that:

Thinks beyond the funnel

Delivers more than metrics

Builds real business outcomes — not just pretty reports

🚀 Connect with Free Mind Marketing Today

If you’re a brand ready to grow, a startup preparing to scale, or a legacy business rethinking your digital presence — Free Mind Marketing is ready to build your future.

📞 Let’s Talk: hello@freemindmarketing.com 🌐 Visit: https://freemindmarketing.com 📱 Follow on Instagram: @freemind.marketing

✨ Final Line:

In a noisy world, Free Mind helps your brand speak clearly, scale boldly, and sell smartly — everywhere that matters.