#usetherightwords

[mikeconkey]

How to Write Effective Copy for Emails

Copywriting for Email Marketing

Effective email copy is a type of copywriting. There is a science to copywriting which will help you create effective messages. You don’t need to be a copywriter to use their techniques. You can move the potential customer from curiosity to purchase when you implement sound marketing and copywriting strategies. Understand Your Product’s Benefits – Not only should you understand your product’s benefits you should understand them from your client’s perspective. What problem does the email solve for your audience? Will it save them time, make them money, or help them with something else? Know Your Competition’s Weaknesses – It might seem strange to need to learn about your competition to create amazing emails with good copywriting. However, looking at how your competition forms their emails can help you fill in the gaps and do even better for your audience. Answer the Reader’s Question: What’s in it for me? – Know the goal of the message and then frame the words to express what’s in it for the reader. How will the information make your reader’s life better? Will they save money? Will they get more time? Will they feel happier? It is key to know your target market and the folks who are on your list, and who are in your chosen market or niche. Focus on the Reader – It’s tempting to use the word “we”; but, it’s important to focus on the person who is reading so use “you” in your copy. Instead of saying “We all experience frustration”, say, “You feel frustrated when …” so that you can make it very clear that this is about that particular person. Keep Some Things to Yourself – Effective copywriting lets the audience know just what’s need to understand and get the benefit. Whether it’s making a purchase, contacting you for more information or something else good copywriting keeps unneeded details away to focus the customer on the one thing you want them to know and do. Too much information just clutters the situation. Use the Right Words – Good copywriting uses repetitive, though concise language, from the customer’s perspective to get the point across. Learn the words that make your audience feel what you want them to feel. Using words like you, imagine, and other words that really put a picture in your customer’s minds. Remember Your CTA – Always include a well thought out call to action. The call to action is the entire reason for sending your email message. If you don’t know what your CTA is, there isn’t much reason to send an email. A good CTA creates urgency and provides instructions on what the reader should do next. When you use the right words and phrases, you can calm their fears, excite their imagination, and compel them to follow through on your call to action, that’s good, motivational copywriting. Copywriting takes practice, testing, and some prep work but, it’s not difficult. Make sure that each email has a purpose, uses the words your audience understands, and lets them know what’s in it for them.  

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[blurryfaceyaabishh]

Signed my life away at birth (death certificate)

Doctor signed my birth certificate take a leap into the future im the reason for my own death. Look at the shit I’ve done it’ll take your breath away, breathless is how I left you while my old girl blow you, give life to something shit, she can breath life into your lungs but I bet you still think with your dick. I hate how I look im insecure thinking people are calling me ugly, but all I want in life is for a pretty girl to love me, hug me, leave me breathless, just like the first Time I saw my first tits. Leaving me in shock. In awe, like the marks on my back I call that shit tough love, pick yourself up off of the ground and tell yourself you’re loved. Someones out there waiting for you, not like that, but to show you love. No more drugs to fill the empty void in my heart, when my old girl left me my life was falling apart, call her cupid because she shot my heart, my soul it hurt to deep, showing me places I didn’t know would exist, dark so dark as dark as the Abyss. Pissed that after it all this is how you left me, got me thinking two weeks ago I almost asked this bitch to marry me. Marry me and never leave me, leave your mark, love blind is what I be and that’s what you are too. The sooner we realize This the more pain you will prevent, left me lying in my own tears cold cold as cold can be. Got myself thinking is This all my life can be, be me and the rest will come my way, I cant wait till she make me feel like the first Time I got laid, laid down on my bed sipping on that crown..Royal is what I can be, god cant save me from everything so I’ve got my gun on the Side of me, no safety needed, fully loaded, that’s how I live life, didnt your dad Teach you dont bring a knife to a gun fight? Well mine didn’t, but my life is more important than yours, got your opening your mouth about me more than a cab drivers doors, say what you want because I know me Better than I know you, shoot me shoot me please put me out of this painful trip that we all call life, im so dull they calling me a butter knife. Knifeless, lifeless, like I said that’s how she left me, something dark picked me up off the floor and I let it use me, gone gone now there’s nothing left but the hole you left when your ripped my heart from my chest, you got a tit job now you think you’re the best? Well I know whats underneath and believe me im not impressed.

[joannafilledwithjoy]

Beautiful declaration by #NasimAsgari during #Usetherightwords yesterday at #TIFFBelllightbox ○ #ConsentCulture #Feminism #spokenword #poetry

[djsmoon]

A year ago I got to meet Tom 'Big Al' Schreiter. Feelin very privileged to break bread and get mentored! #bigal #mentorship #usetherightwords (at Castle Hill, New South Wales, Australia)

[joannafilledwithjoy]

Poetic words by #YusraKhogali yesterday during #Usetherightwords at #TIFFBelllightbox ○ #ConsentCulture #Feminism