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Custom Website Development or Templates: What's Best for Your Brand?

Whenever you come across any brand, what do you do? 

Search Google to see if they have a website.

A website is a brand’s digital touchpoint. A well-built website is crucial for a brand to tell its story and make users stay and take action on the website. It defines a brand’s success online. Having a website is non-negotiable for any brand, but how to make a website is the question now. There are two ways: making a custom website from scratch or using a pre-designed template. 

In this article, we’ll discuss the pros and cons of both ways of website development and how to choose which way to go. 

Did you know? 

It takes only 0.05 seconds to form an opinion about a website, according to SEMRush.

Custom Website Development: What it is and its pros and cons

Custom website development involves creating a website from scratch by developing custom code, functionality, layout, font, colour and design. Everything is customised according to the brand. One can decide what to include and what not to include in a custom website, unlike templates. 

Creating a custom website is a time-consuming process and needs more financial resources as well. It involves a team of web developers, UI/UX designers, QA testers, content writers and many more. 

Pros of Custom Website Development

Full control: With a custom website, one can tailor every element according to the brand’s personality – fonts, colours, images, videos, layout, etc. There’s no limitation on creativity. 

Tailored user experience (UX): UX design can be customised from home page to checkout to make the user experience seamless and unique. Fun quizzes, interactive pages, custom forms, chatbots and so many more things can be added. 

Flexible functionality: There’s no need to spend extra on functionalities a website doesn’t need, as it is custom and can be tailored according to the brand’s requirements. Even if a brand needs to have any additional features, it is easy to add.

Easy to scale: It is easy to scale and add on more functionalities and features to a custom website, as they are designed and structured for the long term. Apart from the ease to scale, custom websites perform well in terms of speed and SEO even after scaling. Performance is not an issue with custom websites. 

More secure: There are no limitations on custom websites in terms of adding additional security features, unlike template-based websites.  

Cons of Custom Website Development

Time-consuming: A custom website takes time to get ready and launch, as it needs to be made from scratch. From layout and design to coding and functionality, everything needs to be made. 

Expensive: Making a custom website involves a team of specialists, which increases the cost of human resources. Additionally, the cost increases further with customisations. The initial costs are higher in comparison to template-based websites.  

Who should go for Custom Website Development?

Brands which are in a niche business 

Brands which need a tailored user experience

Big brands with an in-house team of website developers and designers. 

Template-based Websites: What it is and its pros and cons

Template-based websites are made using pre-designed templates available online on website builders. They come with pre-designed website layouts and functionalities, which can be quickly customised to a brand’s requirements.

Templates are quicker and easier to make than custom websites. They don’t require a professional developer to build a website. A person with a basic understanding can also create a website. There are a lot of website builders on which a brand can make their website. They are: Shopify, WordPress, Wix, WooCommerce, etc. 

Pros of Template-based Websites

Speed of Execution: A template is quick and easy to execute as the design and layout are already ready. The functionality and third-party apps and integrations need to be customised, and the brand’s data needs to be replaced. It is ready to go live in a short period.

Lower cost: The templates available online are either free or paid. Even the paid ones are more affordable than custom website development costs. 

Built & tested by experts: The templates are built by experts who deploy the best practices. They are responsive and have a user-friendly design. 

Variety of options available: There are a lot of website templates available online. One can choose depending on the industry and business they are in. 

Cons of Template-based Websites

Limited customisation options: While website templates can be customised, it is limited. Adding unique features and making a custom code for any feature is not possible. 

Performance issues: Adding a lot of plugins and features can sometimes slow down the website's speed and affect its performance.  

Who should go for Template-based Websites

Brands which are tight on budget

Professionals requiring a website for online presence

Brands which are short on time

Making the choice: Custom Website Development vs Templates

Choosing the right way to go for a brand’s website depends on a brand’s requirements and factors such as time, budget, maintenance, etc. Consider the following factors before choosing:

Stage of business and budget

Timeline for the launch of the website

Need for customisation 

Functionalities required

Resources you have 

Creating Shopify Websites with The Pencil Advertising

If you choose to go with a template-based website, The Pencil Advertising will help you create a seamless website for your e-commerce business. We specialise in creating e-commerce website development services. We have officially partnered with Shopify for website development services.  

Connect with us on Instagram or reach out to us here, and our team will reach out to you. 

Let’s grow your business together!

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The Ultimate Handbook on How to Build a WordPress Website That Converts Without Coding

Introduction

Gone are the days when you had to become an expert coder to build a great, high-converting website. Today, due to the modern visual website builders for WordPress, anyone can create a website that looks professional, loads fast, and is attractive — all without writing a single line of code. Be it business owners, bloggers, or freelancers, an easy-to-use website builder allows you to create engaging web pages capable of driving sales, leads, and use engagement.

We take a deep dive into what constitutes a high-converting WordPress website and the tools and expert tips that can be employed to optimize performance.

Why High-Converting Website is Important

A good website is not only an online presentation; it can do a lot more:

Boost sales and lead generation

Enhance user experience and engagement

Improve search engine ranking

Establish credibility of the brand

Because your website is not well optimized for conversions, you're leaving money on the table. Right page builder becomes crucial.

The Key Features of a Conversion-Oriented WordPress Website

1. Mobile-Responsive Design

More than 60% of the traffic nowadays comes from mobile devices. Check how many possible ways that mobile optimization requires no-code WordPress website builder to provide all the aspects of diversity in screen size.

2. Fast Loading Speed

Besides, slow websites annoy users with an effect of low probability to them, which is negative towards SEO. To improve speed:

Optimize images, including the use of WebP format

Enable caching

Utilize lightweight page builder plugins

3. User Friendly Navigation

It should take visitors just a few clicks to find everything they look for. Clear menus, call-to-action buttons, and breadcrumbs will work together to improve overall navigation of the site.

4. SEO Optimization

SEO friendly, so it will attract organic traffic; schema markups and meta tags, as well as clean code, play a vital role in search rankings.

5. Conversion-Oriented Design

Maximize chances of conversion:

Beautiful buttons

Engaging landing pages

Lead capture forms and CTAs

Best Tools for Creating a High-Converting WordPress Website

If you are looking for tools to create an eye-catching WordPress website without using any code, then the following are tops:

✔ WordPress Site Builders: Easy drag-and-drop design with little or no technical skill required.

✔ SEO Plugins: Helps optimize the content for the search engine.

✔ Speed Optimization Plugins: Ensure fast loading of pages.

✔ Lead Capture Tools: Converts visitors into customers.

Creating a Fantastic Website With a WordPress Page Builder

1. Pick a WordPress Page Builder

Choose an intuitive and feature-rich custom WordPress design tool.

2. Choose a Responsive Theme

If possible, check for compatibility with the builder and for mobile-responsive

3. Customize Your Layout

Start with pre-made templates or design from scratch.

4. Optimize for Speed and SEO

Compress the images, enable caching, and add meta tags.

5. Test and Publish

Do a preview across devices before launching.

Final Comments

Building a high-converting WordPress site no longer means one needs to be a tech pro. With the appropriate visual website builders for WordPress, you can build a fully responsive, SEO-friendly, and conversion-targeted site in a matter of minutes.

With speed, user experience, and SEO as focal points, you can end up monetizing that site. The proper software will carry you through the finishing touches on a beautiful website, be it business, eCommerce, or blogging.