#websiteCuration

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[olivertan1997-blog]

Website Curation

Selected website:

http://marketingland.com/

Website accessed on:

13 July  2016

Currency

The website is kept up to date because one of the latest post was on 11 July 2016.

Relevance

This website is relevant to my research topic as it includes the different tabs on  what are the possible marketable categories. Such as Social, mobile and  retail. Inside the social media marketing tab, under “HOW TO GUIDES: SOCIAL  MEDIA”, there is an article named “10 ways to increase your social media engagement like never before” by Jordan Kasteler. Through some of these ways such as the following: 

1. “Know why your audience is on social media.” 

2. “Know what your audience does away from social media.”

3. “Be funny.”

A social media serve to capture online users’ attention and gain reputation through it. And through word of mouth, it makes social media marketing successful as more people know about what you are marketing.

Hence, this article is relevant to social media marketing.

Authority 

This website has appropriate authorities as this can be seen under  "staff" of Marketingland, the main editor or editor-in-chief is a person called Matt McGee. He experience in marketing for more than 15 years. And he works with 16 other staffs in managing the website.

Purpose

The purpose of this website is to feature articles on marketing topics and share  with online users who wish to find out more about soci

Recommended? if so why?

Yes, I would recommend the website. The news in the website are very relevant and kept up-to-date. Using these sources of information from the news articles on this website would have a higher level of reliability or credibility as the authorities are defined in the website.