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techyblogger · 5 years ago

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SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond https://www.reddit.com/r/SEO/comments/hqgden/seo_is_easy_the_exact_process_we_use_to_scale_our/

Hey guys!

There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..

Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.

So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.

A bit of backstory:

If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.

So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:

Get your website to run and load 2x - 5x faster (with MINIMAL technical know-how)

Optimize your landing pages to rank for direct intent keywords (and drive 100% qualified leads)

Create amazing, long-form content that ranks every time

How we get a TON of links to our website with ZERO link-building efforts

How to improve your content’s rankings with Surfer SEO

Step #1 - Technical Optimization and On-Page SEO

Step #1 to any SEO initiative is getting your technical SEO right.

Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."

If you DON'T have a tech team and want a super easy tl;dr, do this:

Use WP Rocket. It's a WordPress plugin that optimizes a bunch of stuff on your website, making it run significantly faster.

Use SMUSH to (losslessly) compress all the images on your website. this usually helps a TON w/ load speed.

If you’re a bit more tech-savvy, though, read on!

Technical SEO Basics

Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.

Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).

Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.

Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.

Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]

Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.

If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.

Advanced Technical SEO

Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.

Here’s how to do that:

Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.

After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.

So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:

Images being resized with CSS or JS. This adds extra loading time to your site. Use GTMetrix to find which images need resizing. Use an online tool (there are a ton of free ones) to properly resize images (or Photoshop even), and re-upload them.

Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image.

Gzip compression not enabled. Gzip is a compression method that allows network file transfers to happen a ton faster. In other words, your files like your HTML, CSS, and JS load a ton faster.

JS, CSS, and HTML not minified/aggregated/in-lined. If your website is loading slowly because you have 100+ external javascript files and stylesheets being requested from the server, then you need to look into minifying, aggregating, and inlining some of those files.

Use Cloudflare + BunnyCDN Why the combo? Why not just Cloudflare? Well, I won't get into details, I've experimented a bit with it, and if you are looking for something cheap and fast this is the best combo. Cloudflare you can opt in for the free account. BunnyCDN on the other hand is on a pay-as-you-go basis, and unless you are getting over 100K+ visits a month, you'll likely never go above their minimum monthly threshold of $1.

Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).

Step #2 - Keyword Research

Once your website is 100% optimized, it’s time to define your SEO strategy.

The best way to get started with this is by doing keyword research.

First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.

You can use the sheet to:

Prioritize content

Keep track of the publishing process

Get a top-down view of your web pages

And here’s what it covers:

Target search phrase. This is the keyword you’re targeting.

Priority. What’s the priority of this keyword? We usually divide them by 1-2-3…

Priority 3 - Top priority keywords. These are usually low competition, high traffic, well-converting, or all 3 at the same time.

Priority 2 - Mid-priority keywords.

Priority 1 - These are low priority.

Status. What’s the status of the article? We usually divide them by…

1 - Not written

2 - Writer has picked up the topic for the week

3 - The article is being written

4 - The article is in editing phase

5 - The article is published on the blog

Topic cluster. The category that the blog post belongs to.

Monthly search volume. Self-explanatory. This helps you pick a priority for the keyword.

CPC (low & high bid). Cost per click for the keyword. Generally, unless you’re planning to run search ads, these are not mandatory. They can, however, help you figure out which of your keywords will convert better. Pro tip: the higher the CPC, the more likely it is for the keyword to convert well.

Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.

How to do Keyword Research (Step-by-Step Guide)

There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).

Our favorite method, however, is as follows…

Start off by listing out your top 5 SEO competitors.

The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.

Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.

Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.

Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.

Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.

Once you go through the top SEO competitors, your keyword research should be around 80%+ done.

Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.

Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.

At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.

Step #3 - Create SEO Landing Pages

Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based around the keyword. Depending on your niche, this can be done in 2 ways:

Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).

Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.

Once you have a bunch of these pages ready, you should optimize them for their respective keywords.

You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.

Both tools will give you exact instructions on how to optimize your page for the keyword.

If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.

Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.

Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”

Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.

With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”

What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.

Step #4 - Create SEO Blog Content

Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.

As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…

Lead generation techniques

SaaS marketing

SEO content

After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.

On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:

Create a comprehensive content outline

Get the writing part right

Here’s how each of these work...

How to Create a Content Outline for SEO

A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:

Which headers and subheaders you should use

What’s the optimal word count

What information, exactly, should each section of the article cover

If you’re not using Yoast or Rankmath, you can also mention the SEO optimization requirements (keyword density, # of outbound links, etc.)

Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.

At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.

So, how do you create an outline? Here’s a simplified step-by-step process…

Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.

Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.

For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.

For each header, explain what, exactly, should the writer mention (in simple words).

Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?

How to Write Well

There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.

Here are some essential tips you should keep in mind for writing content (or managing a team of writers):

Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!

Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.

Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.

Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)

Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.

Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.

Step #5 - Start Link-Building Operations

Links are essential if you want your content or web pages to rank.

If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.

In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.

To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:

Well-written

Long-form

Easy to navigate

Well-formatted (to enhance UX)

So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).

Meaning, to compete, you’ll really need to double-down on your link-building effort.

In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.

Pro Tip

Got scared by the high $$$ some companies spend on link-building? Well, worry not!

Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.

For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.

Now, let’s ask the million-dollar question: “how do you do link-building?”

4 Evergreen Link Building Strategies for Any Website

There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.

We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).

What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:

Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”

Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.

“Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.

Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.

Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.

However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:

10,000+ traffic within a week

15+ leads

50+ links

...And so much more, all through a single blog post.

Link-Building Case Study: SaaS Marketing

“So, what’s this ancient link-building tactic?”

I hear you asking. It must be something super secretive and esoteric, right?

Secrets learned straight from the link-building monks at an ancient SEO temple…

“Right?”

Well, not quite.

The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:

Figure out where your target audience hangs out (create a list of the channels)

Research the type of content your audience loves

Create EPIC content based on that research (give TONS of value)

Promote the HELL out of it in the channels from step 1

Nothing too new, right?

Well, you’d be surprised how many people don’t use it.

Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:

How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.

A few months back when we launched our blog, we were deciding on what our initial content should be about.

Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).

We went through the top-ranking content pieces, and saw that none of them was anything too impressive.

Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.

Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.

So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:

How to create good content to drive users

Promote your content

Rank on Google

Create viral infographics

Create a micro-site

...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.

On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.

Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.

So, now we knew it was worth promoting the hell out of it.

We came up with a huge list of all online channels that would appreciate this article:

r/ entrepreneur and r/ startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on r/ startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)

Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)

Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.

Reach out to all personal connects + clients and ask for a share

Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.

Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.

Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.

Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.

Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well

Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.

And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.

Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.

As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).

A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.

The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!

And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.

Step #6 - Interlink Your Pages

One of Google's ranking factors is how long your visitors stick around on your website.

So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.

The idea is that each of your web pages should be linked to and from every other relevant page on your site.

Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.

Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.

So, how do you do interlinking “right?”

First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.

More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.

Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.

The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.

Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:

site:yourwebsite.com "keyword"

In our case, that’s:

site:example.com “business process management”

You’ll get a complete list of articles that mention the keyword “business process management.

Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!

You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.

Step #7 - Track & Improve Your Headline CTRs

Article CTRs play a huge role in determining what ranks or not.

Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.

If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.

On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.

So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.

Now, you’re probably wondering, how do you figure out what’s the average CTR?

Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.

Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.

So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.

Rule of thumb, you can follow these values:

1st position -> ~31.73% CTR

2nd pos. -> ~24.71%

3rd pos. -> 18.66%

4th pos. -> 13.60%

5th -> 9.51%

6th -> 6.23%

7th -> 4.15%

8th -> 3.12%

9th -> 2.97%

Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...

Use a scraping tool like Screaming Frog to extract the following data from all your web pages:

Page title

Page URL

Old Headline

Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:

CTR (28 Day Range)

Avg. Position

Add all of this data to a spreadsheet.

Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.

For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.

Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.

Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.

If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.

Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.

If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.

Here’s what this usually looks like for us:

Audit the content

Is your content the adequate word count? Think, 1.5-2x your competitors.

Is the content well-written?

Do the images in your article add value? E.g. no stock or irrelevant images.

Is the content optimized for SEO? Think, keyword density, links to external websites, etc.

Audit internal links

Does the content link to an adequate number of your other articles or web pages?

Is the article linked to from an adequate number of your web pages or blog posts? You can check this on Search Console => Links => Internal Links. Or, if you’re using Yoast or RankMath, you can check the # of internal links a post has in the WordPress Dashboard -> Posts.

Audit the backlinks

Do you have as many backlinks as your competitors?

Are your backlinks from the countries you want to rank in? If you have a bunch of links from India, but you want to rank in the US, you’d need to get more US links.

Are your links high quality? More often than not, low DA / PA links are not that helpful.

Did you disown low-quality or spam links?

Audit web page

Does the web page load too slow? Think, 4+ seconds.

Did you enable lazy loading for the images?

Did you compress all images on the web page?

...And that's it.

Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.

Can't add a link to the blog post (for better readability) due to posting guidelines, sorry.

submitted by /u/malchik23 [link] [comments] July 13, 2020 at 08:07PM

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t-baba · 5 years ago

Photo

Safari to get WebExtensions (and more from WWDC)

#446 — June 24, 2020

Read on the Web

Frontend Focus

Safari 14 Beta Release Notes — Revealed at this week’s WWDC, Safari 14 will ship alongside iOS 14 & macOS 11 later this year. Here are the headlines:

Adds support for WebP images and HDR video playback;

Support for HTTP/3;

Ditches Flash;

Will support both the :is() and :where() pseudo-selectors;

…and adds Web Extensions support to the macOS version (more below).

Apple

Welcoming Safari to the WebExtensions Community — Yup, Safari is adopting a Web-based API for browser extensions similar to Firefox’s WebExtensions API making it easy to build once and port to multiple browsers (including Chrome). Here's Apple's intro video on how to get started.

Mozilla Hacks

New Course: React Native — Leverage your JavaScript and React skills for mobile iOS and Android platforms using React Native – ship your very own native mobile applications.

Frontend Masters sponsor

Prefetching? At This Age? — An excellent trip down the rabbit hole of caching, CDNs, what issues can occur when both clients and CDNs are caching content, and how the Age HTTP header helps. Plus a Chromium bug, just for good measure.

Tim Kadlec

An Overview of Scroll Technologies — There are a number of scroll related technologies out there (parallax, scroll snap, etc), so this article’s aim is to provide an overview of them and tools to help choose the one that’s right for you.

Zach Saucier

▶ New Features and Improvements for Safari and WebKit — More from Apple! Following the main WWDC 2020 Keynote, Apple are sharing a number of sessions throughout the week covering extensions, privacy, APIs, CSS and JS, web inspector changes and more. Worth bookmarking and coming back to at the weekend once all sessions are live.

Apple

⚡️ Quick bits:

If you use Google Analytics, be prepared to see the Safari stats tumble, as Safari is going to start blocking Google Analytics entirely.

It has been five years since the first line of code for AMP was written.

Chrome is working on an experimental implementation of upload streams so you can start uploading data to a server before you necessarily have all of it to hand.

Work continues on Mozilla's paid VPN, (a U.S. only beta is available now).

Version 69 of Opera has Twitter (and other social media services) 'built-in', accessible via the sidebar.

💻 Jobs

Frontend Developer at X-Team (Remote) — Join X-Team and work on projects for companies like Riot Games, FOX, Coinbase, and more. Work from anywhere.

X-Team

Find a Job Through Vettery — Vettery specializes in tech roles and is completely free for job seekers. Create a profile to get started.

Vettery

ℹ️ Interested in running a job listing in Frontend Focus? There's more info here.

📙 News, Tutorials & Opinion

Is WebP Really Better Than JPEG? — According to Google, WebP is 25-34% smaller than JPEG at equivalent quality. But how much of it is really true? To find out, Johannes ran a few tests.

Johannes Siipola

Using Custom Property 'Stacks' to Tame the Cascade — A look at using CSS Custom Properties to manage/control both cascade and inheritance.

Miriam Suzanne

After Three Years of Work, Chrome Killed My Extension and Won’t Tell Me Why — This is a story worth checking out if your work ends up on the Chrome Webstore in any way (such as if you’re distributing a browser extension): “Complaining on the internet should not be a support channel. Developers should not have to rely on the internet attention lottery. The Chrome Webstore has been around 10 years and needs to get its act together.”

LipSurf

New: Learn How Intercom Reduced Test Times by 85% 🚀 — Read our case study on how Intercom reduced test times while deploying ~150 times per day across multiple apps.

Buildkite sponsor

Let Them Paste Passwords — Some sites prevent pasted passwords (which can even break some password managers). The UK’s cyber security officials stress that this a security anti-pattern. Today I also learnt that “Sociotechnical Security Researcher” is an actual job title – cool!

National Cyber Security Centre (UK)

The Return of the 90s Web — Max asks if we’re ready to revisit some of the ideas of the early web (no-code tools, personal sites, etc), adding that certain trends suggest that we might just have come full circle.

Max Böck

How to File A Good Browser Bug

Robert Nyman, Pete LePage

🔧 Code, Tools and Resources

knopf.css: A Modern, Modular, and Extensible Button System — A CSS library to easily build a diverse set of button styles that can be adapted to your brand via CSS variables. Includes a playground for fiddling with the variety of modifiers.

team.video

keen-slider: An Agnostic Touch Slider — Think ‘carousels’ but comfortable and smooth when using touch. They work with the mouse and touchpads as well, of course, and there are no dependencies. Live examples here.

Eric Beyer

Tailwind CSS Cheat Sheet — This clear, scannable resource has been around for a while, however it remains up-to-date with the latest version of Tailwind (plus we’ve not shared it here before).

Jay Elaraj

Octopus.do: A Visual Sitemap Builder — An online tool that allows you to build a website’s sitemap (e.g. for prototyping structure) or you can import an existing sitemap.xml from a URL and work with that.

octopus.do

🕰 Tzdb: A Simplified and Grouped List of Time Zones and Offsets — The official IANA time zone list has over 500 entries but you can simplify this substantially, as done here.

Vincent Voyer

No More Rework, Bug-Free Code on the First Commit. DeepCode

DeepCode.AI Powered Analysis sponsor

Create HTML5 Boilerplate: Quick Start for HTML5 Boilerplate — Similar in concept to create-react-app, but for kickstarting projects based on the popular HTML5 Boilerplate project.

H5BP

web-vitals-reporter: A Tiny Utility to Simplify Web Vitals Reporting — Makes it easy to collect data from Google’s new Web Vitals API.

Treo

A Photocopied Magazine Effect in CSS

Lynn Fisher codepen

by via Frontend Focus https://ift.tt/2YrN5MO

#HTML5 Branding #HTML5 Weekly

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flawdecay · 6 years ago

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Jeffree Star and Youtuber Shane Dawson broke the Internet a few weeks ago with the release of their anticipated first collaboration: the Conspiracy Collection. I was lucky enough to get my hands on the Mini Controversy palette and the ‘Are You Filming?‘ Velour Lipstick, and today, I will show you swatches, looks I’ve done with it, and will give you my final and honest thoughts on it. Are they worth it?

Like most of JS‘s past collections, the Conspiracy Collection included an 18-pan-palette, a mini one (with 9 shadows), a gloss, a lip balm and six Velour Liquid Lipsticks. It’s the outcome of Shane‘s acclaimed new series surrounding the beauty guru and the beauty industry, and fans couldn’t have been happier about it – so much so, Shopify (the brand’s website platform) crashed. It became Jeffree Star Cosmetics‘ best launch to date. But… are the products THAT worthy?

Mini Controversy Palette

$28 – £25 – 25€| Cruelty-free | Vegan | NW: 9 x 1.50g / 0.05oz

Shades “Controversy” and “My Apology” are not eye-safe.

With 9 shades of their iconic eyeshadow, the Mini Controversy palette is Controversy‘s little sister. Although they follow a very similar scheme and commemorate some of Shane Dawson‘s most iconic moments, friends and loved ones, this one was designed to be completely different – except for Diet Root Beer (brown shade in the centre).

Mini Controversy palette closed – Jeffree Star Cosmetics x Shane Dawson

Mini Controversy palette – Jeffree Star Cosmetics x Shane Dawson (swatches, honest review, looks)

In this palette, we’ll find pastel colours, three stunning metallics and really vibrant and bright colours. I fell in love with both My Apology (metallic burgundy) and Controversy (purple) as soon as I saw them in-store (initially, I was just planning to get a lipstick). I was also awed by the blues, probably the most prominent duo in the palette. It’s not a really intuitive palette, though, which some people might not like.

The packaging is has a simple square format and dark look to it, but the outside and its holographic lines are simply stunning. It has a very handy mirror, which makes it perfect for travelling.

Texture

Texture-wise, all the shadows from the Mini Controversy palette is very creamy. Controversy and Cancelled are the only ones that are slightly drier, but very insignificantly. I always get that with purple shades, and this one is much better than most.

Close-up: Mini Controversy Palette – Jeffree Star Cosmetics x Shane Dawson

Pigmentation and Swatches

If you’ve heard about Jeffree Star‘s palettes –if you haven’t but you’re still here: how?-, you know they’re known for being pretty pigmented. This one doesn’t disappoint at all in that aspect. All the shades swatch effortlessly and reach their most pigmented fairly quick. There’s a bit of fallout, but we’re pretty used to it by now, aren’t we?

Here are the swatches:

Swatches from the Mini Controversy Palette

Flat Earth (the pastel blue) is the only one that I’ve found a bit hard to work with in terms of intensity, but it’s not too bad and it may be due to the colour being so clear in the first place.

Application

Great pigmentation and poor performance = a mess. Fortunately, it’s definitely not the case with this palette! I’ve found it really easy to work with these shadows: most of them are very pigmented, as I said, but they still blend like a dream. Flat Earth is not very intense though so you have to go over it a few times.

Close-up

Looks

I’ve done plenty of looks like the bottom right one (using Diet Root Beer in the crease, blending it out with Cry On My Couch, and using My Apology and/or My Boyfriend’s Purse on the lid), but I didn’t want to spam those.

Mini Controversy Eyelook

Mini Controversy Eyelook 2

Failed wing attempt – but the shadows worked really great

Glitter is not from the palette*

Mini Controversy Eyelook

The blues and lilacs, as seen in the second picture, go very well together. I’ve also used this palette plenty of times as a support for other palettes, which is why there are not many looks; these are solely the ones in which I only used or mostly used this palette.

Conclusion: What are my HONEST thoughts?

JS x SD‘s highly anticipated collection was a huge success. People are glad that the Youtuber didn’t settle for little when developing the palettes, he aimed for the best he could create with Jeffree and the result was greatly received.

I really liked the Mini Controversy palette. I think it’s the perfect travel palette if you like this kind of colours – and for me, they are spot on. It’s also a great addition if you want to pair them with other palettes and use this one for a pop of colour. Even if you just like Shane and Jeffree but don’t want to spend the Conspiracy palette’s price. The shadows worked beautifully and are easy to use.

If anything, I’d probably change the layout so the brown (and beige and burgundy), the purples and the blues were aligned better, and I also would’ve added more variety to the scheme. Less light shades. You can certainly play a lot with it, but on its own, it’s a bit of a one-track palette and you can only go so many ways with three main tones.

And that’s it for today! I hope you liked this review and agree if you’ve tried the palette. Are you planning to get it? If you already have, do you like it as well? Let me know!

Before you leave, don’t forget to follow me on social media. I try to be more active there, and it’s an easier way of seeing my follow-ups and updates! ♡

Instagram | Twitter | Facebook | Pinterest | Youtube

Jeffree Star and Shane Dawson broke the Internet with the release of their anticipated first collaboration: the Conspiracy Collection. Today, I'll be reviewing the Mini Controversy palette, show you swatches and looks. #shanexjeffree Jeffree Star and Youtuber Shane Dawson broke the Internet a few weeks ago with the release of their anticipated first collaboration: the…

#beauty blog #beauty blogger #beautyblog #beautyblogger #blogger #conspiracy #cosmetics #jeffree star #makeup #mini controversy #review #swatches

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esoteric-codes · 8 years ago

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Interview with Martin Kleppe

Martin Kleppe is best known as the creator of JSFuck, an esoteric coding style of JavaScript, allowing one to write fully functional JS with just six punctuation symbols. While it is similar in style to brainfuck, JSFuck is not an invented language but a discovered one; amazingly, it is native to JS. This means it is runnable as JavaScript without additional code to interpret the symbols or translate them into some other system. Kleppe's other projects deal with code that functions on multiple levels simultaneously; programs that use their own code as display, or self-referential polyglots that contain markup, script, and image as a single text calling itself in different contexts.

» How did you first discover the weird features of JavaScript that make JSFuck possible? Was there a moment when you realized you could write essentially any JavaScript code in just the tiny set of JSFuck characters?

This happened in 2012 when a friend showed me a Tweet with some cryptic JavaScript. There were no Latin letter involved but it was possible to execute the code and it resulted in a simple word. Nothing really fancy when I compare it to what is possible today but at that time I was super impressed! And it made me curious.

So I started to walk through the code step by step (or better: char by char) and already learned a lot about type coercion in JavaScript. The basic idea was to convert primitive data types to a string (eg: true + [] == “true”) and then pull out single characters (eg: “t” from “true”[0]). These characters then can be joined together to generate new words.

Then the question came up, if it is possible to get more than just a handful characters by playing this kind of Scrabble game. The solution was to access and call methods that generate new strings.

» The amazing thing about JSFuck is that it's all already there in JavaScript – you showed us a new approach to writing JS, rather than constructing a language artificially. What is it about JavaScript as a language that makes JSFuck possible? How/why did JavaScript end up this way?

Some people say that JavaScript is a bad programming language and poorly designed. But I wouldn’t agree. In my opinion it was designed with a lot of freedom in mind – which is a good thing. It allows you to go in different directions and seek your own style. There were no strict types or rules how to use it, and many people came up with their own idea about how to solve problems. It is like a mutation or evolution that is unveiling new aspects. In my work, I always try to break a given limit. And a way to achieve this is by digging deeper and deeper to explore new areas that we not have thought of.

Two Aurebesh scripts

» Aurebesh.js extends the JSFuck approach, simplifying some of the combinations of symbols into letters from a list of alphabets. The scripts have very different aesthetics based on the alphabet, some of which look more obfuscated than others, but it’s still pretty abstract – from what I can tell, it’s using the letters to represent JS atomic parts which are then constructed into JS commands. Could you tell me a bit about why you went this direction?

Aesthetic was definitely one of the main reasons. Especially the style of other writing systems that we are not used to. I was always fascinated by words written in foreign alphabets, because you look at them and know that there is a meaning behind but you can not even read it. In school I learned Russian first and then English which was way easier for me, because the latin alphabet was something I was used to.

This and vodka were the reasons, why I first started the ЗВЕЗДА СМЕРТИ (Death Star) project. Later I was invited to JSConf.asia where I presented the Matrix intro sequence written with Asian characters only. Another conference led me to Tel Aviv that made me think, how JavaScript would look like when written in Hebrew from right to left.

The term “character” from the Greek “χαρακτήρ” combines many meanings and also reflects, that symbols has a different aesthetics. Aurebesh.js plays with that fact in a new context and let us translate code written in English into other writing systems.

When you look at these scripts, can you figure their behavior in your head or do you need to translate them into regular old javascript to see what they’re actually doing?

I’d love to say: Yes, I can read this code and parse it in my head. – But to be honest: I can’t! At least, it would need pen, paper and a couple of minutes to solve it. Like a crossword or sudoku puzzle. That’s why I build little helpers to do that for me.

youtube

Kleppe presenting at JSConf.eu 2014

» Could you explain a bit about the animated quines (Hello World 1k etc) and how this style developed? The animated quality adds a great immediacy to the minimized quine; the code shows us what it's doing even while we're reading it, giving a way past its obfuscation.

Let’s explain the term “quine” first: A quine is a computer program which takes no input and produces a copy of its own source code as its only output. A simple one in ES6 is:

(Q=a=>alert('(Q='+Q+')()'))()

Quines are dealing with recursion as a topic, because when you execute the result, you will see the same result again and again. The /world was the first animated quine I did and it presented it at JSConf.eu in 2013. It is based on the Qlobe program by the incredible Yusuke Endoh. I saw that years ago and was so fascinated by the spinning world inside of code, that I wanted to do that in the browser. I decided to not read the Ruby source code but figure out everything at my one. It turned out that it was really a long and hard way to go but I learned more than ever before.

In the end it was shorter (exactly 1024 bytes) than the original and also included code highlighting. The feedback on this was overwhelming and I decided to do more. My second animated quine was Mandelcode – code shaped in the form of a Mandelbrot and once you click, it zooms into the fractal. After some time I started to evolve the topic and created the Matrix 雨 quine using Asian characters only and recently VOID where invisible code was used to hide the program itself.

» Please tell me about your new incept10n.com project

This may look different to what I did before, but in the core, it explores the limits of languages used in the Web, too. Incept10n is a so-called polyglot, a single file written in different languages. In our case the file is an image, a style sheet, a script and a web page – all at the same time. This works, because I manipulated the header section of an JPEG to inject code. When you run it in different contexts it will behave depending on its surrounding.

When you open the page in the web browser, it renders an HTML page. The HTML contains a reference to an external JavaScript pointing to the same file. This will execute it as a script that dynamically writes a CSS link tag. The loaded file then renders a background image into a section of the page. This is finally the manipulated JPG, showing an image of the movie Inception.

There are other examples that merge images and scripts to bypass security restrictions or render a descriptive page around a funny squirrel picture. My motivation was to see how many levels of inceptions with different formats can be done in the browser. I wanted to go some steps further but stumbled many times. After some time I was not even sure if it will all work out. Reading the JPEG specs, fiddling with old-school HEX editors and learning some new command-line tricks helped me out in the end.

#JSFuck #Martin Kleppe #quines #esolangs #Aurbesh

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foldthebike · 5 years ago

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