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This was a wild ride. My favourite part has got to be Tumblr's introduction.

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Tommy posted on his TikTok!

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Pikaman cannot be milked

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I will miss you if they finally realize about you, Tumblr the website and app Twitter account. You shined bright, you magnificent being.

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remember when tumblr had a fun twitter presence :(

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that Washington Post quote in the knowledge panel ... yeah that was a tumbly twt :)

im throwing up this is so funny

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We did it [tumblr]!

With nearly 14,000 entries from over 70 countries, and over 2.5 million votes cast by over 600,000 people in the Webby People’s Voice: we won!

Tumblr's Response to the Great Twitter Resignation is a Webby People's Voice Winner 2023

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*sound on* Musk chaotically shook his Twitter snow globe on the evening of November 17th to announce coming layoffs and just general chaos. Journalists hopped in to a three hour long Twitter Space hosted by Buzzfeed tech reporter, Katie Notopoulous and Garbage Day web culture reporter, Ryan Broderick called “Twitter … was a website”. At it’s peak it had 20,000+ concurrent listeners and almost 200K total listeners total so we naturally jumped at the chance to infiltrate this Twitter Space to field questions like:

Are you using a voice changer?

What should Twitter users know before they join Tumblr?

Would you let Elon Musk join Tumblr?

It was unhinged and (probably unrelated??) they removed our speaker privileges very quickly after our addition to their conversation.

*Audio clip was edited for brevity and clarity

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i am On The Floor

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Tumblr is nominated for a 2023 Webby

Have you voted yet?

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*sound on* Musk chaotically shook his Twitter snow globe on the evening of November 17th to announce coming layoffs and just general chaos. Journalists hopped in to a three hour long Twitter Space hosted by Buzzfeed tech reporter, Katie Notopoulous and Garbage Day web culture reporter, Ryan Broderick called “Twitter … was a website”. At it’s peak it had 20,000+ concurrent listeners and almost 200K total listeners total so we naturally jumped at the chance to infiltrate this Twitter Space to field questions like:

Are you using a voice changer?

What should Twitter users know before they join Tumblr?

Would you let Elon Musk join Tumblr?

It was unhinged and (probably unrelated??) they removed our speaker privileges very quickly after our addition to their conversation.

*Audio clip was edited for brevity and clarity

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ICYMI: In Case You Missed It - Tumblr’s Response to The Great Twitter Resignation

In November 2022, Elon Musk successfully purchased Twitter and implemented sweeping changes. Twitter users started asking, “Where will I go if Twitter goes away…?”

The answer?

Tumblr 🤩

We seized the opportunity to join the conversation with our “Tumblr Dot Com the Website And App” Twitter persona to reignite a spark with lapsed users and encourage new users to join the chaos and sign up for their first account. An offer that masses simply could not refuse…

Our Post-Musk November 2022 Numbers Registered:

143 Million organic Twitter impressions in November

From Oct 27 to Nov 7, downloads grew 96% in the US

The Gen Z population on Tumblr increased to 68.9% in the week of Nov 15th

Our viral welcome home tweet hit 20 Million impressions &1 Million engagements

As users started to leave Twitter in droves, we just knew it was our time to shine.

Using our brand voice, similar to the average Tumblr users’ language, we created a containment breach on Twitter: we tweeted as if it were an extension of Tumblr itself. This pivoted social strategy included rapid real-time responses to users attempting to dunk on us, clapbacks in every direction, and tons of self-deprecation (especially when Tumblr.com -m-a-y-b-e- crashed for a minute or two from the massive influx of traffic 😅.) Because if you can laugh at anything, not least yourself, you've got a home at Tumblr. And it seems lots of folks want to move in.

Our sister handle @tumblrsupport has worked overtime to guide lapsed users toward password recovery and welcome new users with links to tips and tricks. In the wake of this increased visibility, we crafted streams of messages that were ridiculous, relatable, and (best of all) retweetable in direct response to Tumblr users on Twitter. Flowing like rivers of internet gold, you might say.

⭐️ UPDATE: TUMBLR IS NOMINATED FOR A WEBBY!

⭐️ CLICK HERE TO VOTE TUMBLR ⭐️

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Tommy posted on his TikTok!

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This was a wild ride. My favourite part has got to be Tumblr's introduction.