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We looked inside some of the posts by thedesignage-blog and here's what we found interesting.
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‘Digital footprint' analysis, evaluation and recommendations.
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Advantages and Disadvantages: MailChimp and Campaign Monitor
In this paragraph we will be comparing the advantages and disadvantages between two different email marketing campaigns, those two being MailChimp and Campaign Monitor.
With both of these selection they allow eCommerce integration with a select number of different platforms, those few are Shopify, Magneto and WooCommerce. MailChimp also allows an extra choice of using BigCommerce. With both of these email marketing products you also are given the ability to host sign up forms which you can embed to your website, and it also allows you to integrate them into third party apps. Campaign Monitor allows users the perk of email support on all plans and phone support with premier plans, meanwhile MailChimp only allows email support on their paid plans.
MailChimp seems to be the best offer for smaller and beginner businesses as it offers a free plan, it also offers premade templates for these emails with different ways to customise them, however it does have limited fonts you are able to use. With MailChimp, you are able to add your subscribers to different lists, and you can create as many lists as you need, while being able to break them up into different groups and segments. However you aren’t able to send a single campaign to multiple lists at one time.
Campaign Monitor offers users a collection of templates also, which can be customised in different ways such as colour, image and the logo. Campaign Monitor offers a wider range of font selection than MailChimp does, which of course create more individuality with the email campaigns. You are also allowed to have multiple lists like MailChimp, but where MailChimp allows you to separate them into groups and segments, Campaign Monitor only allows them to be separated into segments. However with Campaign Monitor, if the subscribers opt in to more than one list they will only receive the email once, unlike with MailChimp where they will receive it twice. Campaign Monitor is a bit pricier compared to MailChimp, with their basic plan costing 9 dollars a month, whereas MailChimp has a free basic plan.
References
Envatotuts+ 2016, Mailchimp vs. Campaign Monitor: Which is the Best Email Newsletter Software?, viewed 12 Sep 2017, https://business.tutsplus.com/articles/mailchimp-vs-campaign-monitor-which-is-the-best-email-newsletter-software--cms-27048
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Digital Communications Management Roles and Tasks
Media Manager
Reporting to Media Director
Developing Innovative media strategies
Implementation planning
Develop insightful briefs for media owners
Be the key day-to-day contact for clients
Setting up and contributing to client meetings
Managing client budgets and client budget reconciliations
Managing media contract agreements
Social Media Manager
Monitor Analytics Tools
SEO (Search Engine Optimisations)
Content management
Promote content using social media sites
Have a regular publishing schedule
Planner of social media campaigns
Recruiting and managing your organisations social media marketing team
Adopting social media accounts to the corporate culture
Writing editorial content
Analysing and evaluating social media campaigns and strategies
Digital Communications Manager
Manage corporate branding
Develop and maintain various social media profiles
Recruit and maintain media partnerships
Develop materials to convey or explain the companies policies and positions on certain issues
Issuing press releases
Digital Marketer
Maintaining a presence across all digital platforms
Brainstorm and create new growth strategies
Develop and market digital marketing campaigns
Creating strategies to bring more traffic to the company website
Improving the website by making changed to the usability, content, design and the conversion of the website.
Digital Content Manager
Oversee the content creation activities for the organisations website
Creating a content marketing calendar to ensure there’s content regularly uploaded to the website throughout the year
Re-purposing content for other mediums such as social media and video
Creating informative and entertaining video content
Research, source, write and edit interesting content for publishing
Manage discussion posts to make sure nothing is posted that is against laws or inappropriate
Monitor website traffic
Marketing and Communications Manager
Develop materials and interact with internal and external clients to deliver an organisations message to the public and the media
Perform a varying amount selection of specialised and administrative functions to increase the companies visibility
Producing content for web and print
Plan, create and manage content over all mediums (emails, mail outs etc.) to clearly deliver your companies message
Monitor campaigns and incorporate feedback to improve company performance
Lead the development and implementation of communications strategies to create and maintain a visible profile
References
Australian Communities Foundation, Marketing and communication coordinator, viewed 7 Sep 2017, http://www.communityfoundation.org.au/wp-content/uploads/2016/05/Position-Description-Marketing-Communications-Coordinator-180516.pdf
Charter Select, Content manager job description, viewed 7 Sep 2017, http://www.charterselection.com/177/content-manager-job-description
Charter Select, Digital marketing manager job description, viewed 6 Sep 2017, http://www.charterselection.com/50/digital-marketing-manager-job-description
Communications manager: job description, duties and requirement, viewed 6 Sep 2017, http://study.com/articles/Communications_Manager_Job_Description_Duties_and_Requirement.html
Esomar, Job description, marketing & digital communication manager, viewed 6 Sep 2017, https://www.esomar.org/uploads/public/about-esomar/documents/vacancies/ESOMAR-Marketing-and-Digital-Communication-Manager.pdf
Kruse Control Inc 2016, Social media manager job description: a complete guide, viewed 6 Sep 2017, https://www.krusecontrolinc.com/social-media-manager-job-description-complete-guide/
Seek job search, Media manager, viewed 6 Sep 2017, https://www.seek.com.au/job/34232880?type=standard&userqueryid=e72b48a530e1347d109a11b804f53c27-2447739
Seek job search, Social media manager, viewed 6 Sep 2017, https://www.seek.com.au/job/34106674?type=standard&userqueryid=e72b48a530e1347d109a11b804f53c27-2447739
Sokanu, What is a content manager, viewed 7 Sep 2017, https://www.sokanu.com/careers/content-manager/
Study, Marketing communications coordinator: job duties, salary & career info, viewed 7 Sep 2017, http://study.com/articles/Marketing_Communications_Coordinator_Job_Duties_Salary_and_Career_Info.html
Workable, Digital marketing manager job description, viewed 6 Sep 2017, https://resources.workable.com/digital-marketing-manager-job-description
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Similarities and Differences
Vimeo and YouTube
Both are free to sign up.
Vimeo’s free sign up option has a limited megabyte upload limit per month, whereas YouTube has no upload limit.
Both allow users to share video content.
Both sites allow users to like and comment on videos, and also allow them to share these videos through other social media sites.
Vimeo allows you to create ‘Groups’, which allows only members the ability to view and post content in it.
Customisable profile images, header images and page biographies.
YouTube easily allows you to search and view channels and videos even when not signed into your account.
Both sites allow users to follow and subscribe to other users.
Pinterest and Instagram
Free to sign up.
Allows users to post images, Instagram allows multiple photos or videos up to 10 in one post.
Search bar with both sites to search for different users. Instagram’s search bar allows you to search for Users, Hashtags on posts and places, and Pinterest allows you to search for users and key words in post descriptions and titles.
Pinterest is a sight used mostly for DIY and craft posts, whereas Instagram primarily began as a site for user to upload photos relating to themselves and their lives.
Instagram allows you to be logged into multiple accounts at once, with easy access switching between each of them.
DeviantArt and Flickr
Both platforms allow you to post you images/art.
Flickr is primarily used for posting photography, whereas DeviantArt is primarily used for posting art and hobby crafts.
Both allow users to create albums to separate their content.
Can follow different users accounts, DeviantArt’s version of following is to ‘watch’ a user.
Comment and like or favourite posts.
Create groups in Flickr where only selected users are able to share their posts into and comment on.
Facebook, VK and Reddit
Free sign up for all sites.
Facebook and VK are more similar than they are with Reddit, they are both social networking sites that allow you to connect more with individual people.
Facebook and VK allow personal messaging between people, and allow group messaging chats with multiple people at once.
All three sites allow content sharing. Posting images, videos and external content links.
Reddit is able to be used without needing to be signed into your account.
Reddit has a rating system, where the home page shows the top posts as voted by users at that current time.
Reddit allows user to post content for anyone to see, and anyone with an account can leave comments, whereas with Facebook and VK, you need an account to use them.
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LinkedIn Advantages
After viewing the tutorial on how to set up a Linked In account, there are some advantage I have found from Linked In that helps when maintaining business relationships. With Linked In, you are able to have all of your information in one place, which makes it easy for potential employers and employees to view all your business experience in one space. When using Linked In, you can keep updating your profile with more information, so as the years go by you have a continuous source of information of all your work related achievements available for viewing.
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Four Blog Site Comparison Review
There are many different websites out here for enthusiastic beginning bloggers to start out on, the few of those being Wordpress, Tumblr, Squarespace and Wix. All of these websites have their positives and negatives, which will be observed and compared in this article.
Wordpress, Tumblr and Wix are all free services that do not require any payments to start up, which is extremely valuable to any starting bloggers. Squarespace unfortunately, does not allow any free subscriptions. However Squarespace, along with the other three blogging services, are very easy to navigate and are easily customisable to fit your own blog needs.
A with most blogging sites, they come with free blog templates, which you can then add to and customise to fit your blogs desired look.
Most notably with Tumblr and Squarespace, along with offering a wide range of free templates available for use, they both allow premium templates that you can purchase for your blogs. This option offers users more individuality than the pre-placed templates that are available for free. Tumblr also allows users to customise their blog even further by allowing users to code their site to fit their needs. With all four blogging sites, they offer an archive and search bar option which makes it easier for visitors of the blog to find past posts.
All in all, thee four blogs are equally as good as one other, so to find out which suits your personal needs beer, the best suggestion would be to give each blog a trial run before fully committing.
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LinkedIn
What can you do with it?
- You can use this site to connect to other businesses and colleagues.
What context would you use it in?
- You would most likely use LinkedIn in more business related settings.
Is this an online product (is it selling you something) or an online service (is it providing a service to you)?
- This site is a service, as it is allowing you to connect with others.
Who is it aimed at?
- This social media site is aimed for businesses and business professionals.
What is the social need or desire being satisfied?
- It is helping other business professionals to be connected with each other in one place that is specifically designed for this reason.
What is its appeal and engagement?
- It is a purely business associated platform, so for business individuals It would be appealing as its users are all seeking for the same thing.
Why is it so popular?
- I myself have never used LinkedIn previously so I cannot comment on its popularity, but one could assume that it is because it is a specific platform made for very specific content, jobs and businesses etc.
Do you think it’s an effective platform/tool to get your message out?
- Seeing as this is a platform used by business professionals and job seekers, given the context of the website it would be an effective place to put across your message.
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Instagram
What can you do with it?
- Instagram is a social media site that allows the users to share content, primarily photos as well as videos under one minute long.
What context would you use it in?
- Instagram is used to share photographs of you and your life around you.
Is this an online product (is it selling you something) or an online service (is it providing a service to you)?
- Currently, this site is both. While mostly being used by everyday individuals as an online service, it can now serve as a platform for businesses to advertise their products and services to you as advertised posts.
Who is it aimed at?
- This site is primarily aimed at the younger generation, possibly people between 15 and 30 years of age.
What is the social need or desire being satisfied?
- It is an easy and quick way to update your friends and also to be updated on other peoples lives.
What is its appeal and engagement?
- It is a very visual orientated platform, meaning users done have to put as much effort into what they write as others which only adds to its ease of use.
Why is it so popular?
- Its popularity stems from its easy access and the simpleness when uploading content and viewing other peoples content.
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Facebook
What can you do with it?
- Facebook can be used to connect with friends and family, post photo and text updates. It can also be used by businesses and people to create pages and advertise their services.
What context would you use it in?
- The original use for Facebook was to keep in contact with family and friends and keep them updated with your life.
Is this an online product (is it selling you something) or an online service (is it providing a service to you)?
- Facebook is an online service, providing you with the ability to communicate with people from anywhere in the world.
Who is it aimed at?
- Facebook is a social media site that can be used by anyone, however the projected demographic is 13 years and older
What is the social need or desire being satisfied?
- The social need and desire being satisfied is being able to communicate with your friends and relatives at any time of the day, while also being able to post updates to let people know what you are currently doing or thinking.
What is its appeal and engagement?
- The appeal is that it allows the user to engage with and be in contact with anyone from around the world at any time of the day.
Why is it so popular?
- It is popular as it is such an easy way to communicate and keep in touch with people, and it’s accessible from practically anywhere.
Do you think it’s an effective platform/tool to get your message out?
- I all depends on what your message is and who your demographic is, but seeing as most people of all age groups are on Facebook it could be seen as a very effective platform to get across your given message.
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YouTube
What can you do with it?
- YouTube is a video sharing platform where you can watch other people’s video content, and also create and upload your own for others to watch.
What context would you use it in?
- YouTube can be used in many ways, from educational videos to comedy, various tutorials and videos of people’s lives. You can either watch this type of content, or make your own content similar to it.
Is this an online product (is it selling you something) or an online service (is it providing a service to you)?
- In some cases nowadays, YouTube does offer paid services such as YouTube Red and the ability to buy movies and series from the site, however it originally began as a service which provided viewers with an alternate form of entertainment.
Who is it aimed at?
- The content that can be found on YouTube can be found interesting by anyone of any age, but the main age group that this is aimed at is teenagers to young adults.
What is the social need or desire being satisfied?
- Majority of the time, YouTube is a platform that satisfies the entertainment needs of individuals, by allowing them to access and watch millions of different type’s video content.
What is its appeal and engagement?
- It’s a free website that provides an alternate for of entertainment that mainstream media, while still being as entertaining, if not more.
Consider the user experience: the design features; its look and feel; its ease of use.
- YouTube has undergone a lot of changes in its design over the years, but it is getting more and more visual pleasing and easier to navigate with each update.
Do you think it’s an effective platform/tool to get your message out?
- I think youtube is an extremely effective place to get across your message, as it is a visual and audio centered platform, with very little reading involved. This only makes it easier for people to hear your given message as they are more inclined to hear your message as they have to only listen to it instead of reading bunches of text in an article.
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Twitter
What can you do with it?
- Twitter is a social media site which is mostly used to share thoughts, ideas and images on things in a less than formal manner.
What context would you use it in?
- Twitter is mostly used as a more personal social media platform, where you don’t have to be as formal as you would on other
Is this an online product (is it selling you something) or an online service (is it providing a service to you)?
- This would be considered an online service, as it is providing you the ability to communicate with others around the world.
Who is it aimed at?
- This is more for a younger social media site, typically aimed toward younger people around mid-teenage years into your late twenties to early thirties.
What is the social need or desire being satisfied?
- It allows users to get their thoughts out there easily and quickly without any real hassle, and it’s simple to view other people thoughts simultaneously and chat with people.
What is its appeal and engagement?
- The appeal of this site is the accessibility and how easy it is to use.
Consider the user experience: the design features; its look and feel; its ease of use.
- With both the app and the desktop site, both are extremely easy to navigate. All your buttons and tabs are visible on the home page, and they both has a very sleek and clean feel to them.
Why is it so popular?
- The popularity of twitter more than likely stems from the fact that it is easily accessible and easy to use, it takes no more than a minute to open up the app and get your thoughts out there to the world.
Do you think it’s an effective platform/tool to get your message out?
- For the most part t is effective, however he character limit in tweets makes it more difficult to get all your words put out there.
What are its disadvantages?
- The one main disadvantage of this social media site would be the limitation of available characters within tweets.
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