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Live Proper. Stay Proper. Play Proper. 

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DTLA Proper

“Crushing it” with Downtown LA Proper GM Stephane Lacroix. Opening Q2 2019. 

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San Francisco Proper

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San Francisco Proper

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San Francisco Proper

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San Francisco Proper makes Condé Nast Traveller’s 2018 Hot List!

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What’s New & Great in Los Angeles

“...The mid-century modern décor takes you back to a time when Marilyn Monroe called this boutique hotel her home. The pool and cabanas are a great place to relax with a mimosa in hand—even the guest rooms feel light and airy. Because of the emphasis on outdoor space, it may be best to plan your stay during the warmer spring or summer season.” https://goop.com/city-guide/whats-new-great-in-los-angeles/?utm_source=social-email&utm_medium=social-earned&utm_campaign=onsite-share-button

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How Proper Hotel San Francisco Became The City's Hippest Hotel

“...with last year’s opening of Proper Hotel San Francisco, The Golden City finally got the design-driven boutique hotel it needed (and deserved). Below, all the reasons why you should make Proper your home base when visiting the Bay Area.”https://www.forbes.com/sites/katiechang/2018/05/24/how-proper-hotel-san-francisco-became-the-citys-hippest-hotel/#3e0d7e827208

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Vanity Fair A-List: Hot Hotels: Proper, San Francisco

“So good you won't want to leave.”...https://www.vanityfair.com/alist/2018/05/hot-hotels-proper-san-francisco

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Best New Hotels 2018

SAN FRANCISCO PROPER 

“Probably the hippest hotel in San Francisco right now, the Proper Hotel also is one of its newest—and it's making its mark quickly. With vibrant designs by Kelly Wearstler, a crazy-popular rooftop bar, and OTT amenities like in-room vitamin boost shots "administered by local VIP doctors" (seriously), this is a trend-setting traveler's ideal hotel”. 

https://www.cntraveler.com/galleries/2016-04-20/best-new-hotels-in-the-us-hot-list

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Conde Nast Traveler - “San Francisco Proper - 25 Best New Hotels”

https://www.cntraveler.com/gallery/best-hotels-in-san-francisco

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WSJ - 6 Buzziest Hotel Restaurants in LA, NY and SF

The KOR Group, creator of the Viceroy chain, is no stranger to fanning a hotel’s heat with a bar/restaurant scene that shimmers on its own. Their first Proper hotel debuted in San Francisco last year with a sleek Kelly Wearstler interior. Villon, the main restaurant, is a hot ticket. Dining reservations can be made upon booking a room, “and we hold back same-day tables for guests,” said KOR principal Alex Samek. “Guests can also skip the line to get up to the rooftop bar,” where the view is just part of the scene. properhotel.com

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The Venue Report - 2018's Hottest New Hotel Openings Across the Globe

Kelly Wearstler is practically a design goddess in interior realms, so it’s no surprise that San Francisco’s Proper Hotel (which she designed) was a hit from the moment it opened last fall. With 131 rooms in the historic flatiron building, this spot is always abuzz. There are multiple communal spaces, meeting rooms and a collection of event spaces perfect for both black-tie and creative-casual gatherings...https://www.venuereport.com/roundups/2018s-hottest-new-hotel-openings-across-the-globe/entry/8/

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Haute Living - Stylish Proper Hotel Brings Rooftop Lounge To Market Street

...”The San Francisco Proper Hotel is the first high-end boutique hotel to open in SF in the last decade.”....http://hauteliving.com/2017/11/proper-hotel-opening-sf/647827/

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BLACKBOOK

The Proper Hotel: Our New Fave San Francisco Sleep!

https://bbook.com/nightlife/proper-hotel-new-fave-san-francisco-sleep/

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Santa Monica Proper flying out of the ground!

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Austin Proper  - 17th Floor and on the way to 32!