thenonshipper

[thenonshipper]

Nicola not even liking jvn post yet that was posted a few hours ago where she is in a photo with jvn. But liking a new follow co stars gf post quickly. Okayy girl this is getting old really quickly Nicola. I know fake manufactured action when i see it.

⬆️⬆️⬆️ THIS the last few times she's not even liked her actual friends but likes this fools posts. Literally saw the other day because she does that now LL think SL has told her too to make sure not to ruin Polin. Come on. I get I don't like all my friends or same to be but I also don't have fake follows or like fake people lol.

It’s so fake

[thenonshipper]

👀

[thenonshipper]

Silence in between and then these on the same days? 👀

[thenonshipper]

Don’t believe me? look up maireadtyers on IG. Her last post with the background of the ocean zoom in it Nicola, Aimee her stylist and her nanny you can clearly see it and JD. I know for a fact jd is not the dad.

Omg 😱 what is happening!?!

Wtf it looks like Nic and Aimee

[thenonshipper]

Did you notice that the ones he archived were linked to N besides WM? They said he was the one she was looking at in the interview not A, when he kept looking over. The hotel they said the pasta and Gary were jokes with N and why he did the odd af appearance not appearance is he told A walk back home and he went to be with N lol. Many of the BT was the famdoms faves with her or she took. Colin bday was linked to her as he would post for that date. His bday thought was her who threw that party, the scare video. Jimmy F was being discussed again she stayed after Kate Spade and was bts plus he was her Ken. Hilariously the skinny jean and more feminine discussed here how N said it then he did a photo shoot. Now it is archived. Basically most of the photos anyone mentioned with her....suspicious even more imo. Someone imo was on his case with jealousy especially after engagement rumors from her to remove a lot so she's not as prominent on his page. Just some thoughts.

Wow 😮 very sus

[thenonshipper]

The whole who liking who thing is so PR, the people have private IG’s, therefore anything on them is to be seen for the general public and to talk about it online.

Same goes for the matching water videos of Antonia’s IG story and Lauren Newtons tik tok. Trying to get that same narrative to stick, same place, happy family holidays, sure sure.

Does everyone know how magic works? You look over there ⬅️ while the real thing happens over there ➡️ instead.

We are being fed rubbish fandom. They are trying to make Luke and Antonia’s relationship look strong and healthy.

There is something else at play friends. Keep those eyes peeled wide on all platforms, and share it on here!!

Cracks are forming into crevasses.

Perfectly said Anon! We are a smart group , we are catching on.

These people are feeding trash to the fandom and people think they are giving us caviar.

Wake up people this is their bad pr. The matching ocean videos, Lauren’s kid, dads following they are trying to build a story. I’m just glad not everyone is falling for this .

[thenonshipper]

Shouldn’t JB getting papped more logically? He is the it guy with lots of projects and brand deals. British paps and tabloids milking his popularity will make sense because of how popular he is at the moment. Something like JB leaving theatre after the play kind of pap photos should be there right? It also makes sense for paps to wait outside the theater where richard 2 was happening will be way more believable than pukonia getting randomly papped every week. Are people really buying this?

Johnny is a great example to show us how Luke calls the paps. Johnny will have his big budgeted movie released this summer, the wicked part 2 in the fall, was nominated for an Emmy, has brand deals and there are zero pap pics of him in 2025.

Idiots aka Luke mommies are demanding privacy for Lukey 😂. Like ladies Luke is the one calling the paps. No one wants him so he needs to call the paps

[thenonshipper]

👀

[thenonshipper]

👀

N on the Fastnet film festival, and taking pictures with Barry and some people saying they have chemistry and they would look great working together.

LA out of nowhere papbike , pap phone .

Can't they be anymore obvious ?

☝️

[thenonshipper]

👀

Do you or anyone know anything about why Ruby Barker (actress who played Marina) doesn't follow Luke on ig anymore? I'm newer to the fandom, so idk if this has already been talked about, but I'm so curious. She still follows other cast members, she even follows a Nicola fan page and a Luke Thompson fan page. So I don't think she unfollowed to distance herself from the show. Any idea??

I didn’t even know that 😯. Anyone know any tea?

[thenonshipper]

The results are in....

and it's an interesting case study to say the least. I’m not someone who usually comments on celebrity rollouts, but the way this particular one played out caught my attention more so than usual. Not because of the relationship itself, but because of how it was presented—and how quickly it became clear that it didn’t land as I assume was intended. I found myself this week asking, "what was the point?" To clarify, I do think Luke and Antonia are genuinely together. If this were a PR relationship, it’s not a particularly strategic one. By all accounts PR relationships are grounded in both parties seeing a mutual benefit to the alliance. This rollout however hasn’t been smooth, the timing is strange, and the whole thing feels awkwardly executed. The problem here isn’t whether it’s real. The problem is that it doesn’t work—at least not in the eyes of the public. What stood out first was the rollout’s uneven pacing. It began with solo red carpet photos at the British Vogue x Netflix party—no official couple shot, just quiet proximity. Then, the next day, came more affectionate footage and behind-the-scenes images. Luke’s own grid post included a cheeky couple photo, but buried behind a solo cover shot. At the BAFTAs, a joint photo was taken at the entrance but not on the official step and repeat. The early signals felt cautious, almost noncommittal. Then suddenly, the switch flipped: a full-scale post-BAFTAs press push—major entertainment headlines, a stylized couple photoshoot, digital articles, the works. It went from soft launch to shouting in 24 hours, all seemingly to benefit Antonia. And then…poof, nothing. No follow-up. No echo. Just a sharp drop-off that made the silence louder than the reveal itself. Usually, after a media blast like that, you'd expect at least 48-72 hours of natural pickup— fashion commentary, snippets in entertainment news, curious discourse online.  But a quick trends search shows the coverage hit a wall and then a steep decline. No legs, no staying power. That kind of silence tells you everything. The audience just didn’t care enough to keep the story alive.

It doesn’t help that there’s no clear narrative around them. No shared project, no compelling reason for the timing, no personal reveal or milestone that gives this rollout structure. And critically, there was no existing foundation of goodwill to support it. A quick yet enlightening 10 minute google search showed me that Antonia came into this with complicated baggage among parts of the Bridgerton fanbase. Luke, meanwhile, has been publicly adrift for a while—present but not exactly engaging. In the midst of a rebrand of his image, which from what I can tell isn't exactly hitting the mark either. When neither person is holding strong favor with general audiences, a joint push like this is risky. And we’re seeing why. That context makes the hard numbers more meaningful. One week post press launch and Antonia’s Instagram gained just under 200 new followers. That’s not slow growth—that’s a near flatline. As for Luke’s numbers, they are moving in the opposite direction entirely, with noticeable drops on days with heavier media activity associated with this joint press push. For someone with over 2 million followers, the loss isn’t huge—but the pattern matters. In PR, it’s not just about the raw numbers—it’s about trajectory. Luke has been steadily losing followers for close to near a year now. That kind of long-tail decline tells you something about public sentiment. And unless there’s a clear pivot—something that injects likability, surprise, or career momentum—it becomes very difficult to shift that narrative back in a positive direction. At the heart of it, this isn’t even about how “liked” or “disliked” they are. It’s about the absence of emotional connection. There’s a lack of charisma in how they’re presenting themselves. The affection feels performed rather than natural—and even if you are one of the many casual viewers like myself, you can sense it. There's no spark, no softness, no sense that the moments being shared between them are actually for each other rather than for the camera. With Antonia, that pattern shows up in nearly everything she shares online. Every aspect of what’s posted —her outfits, her captions, even the way she moves through a red carpet—feels like it’s being filtered through a performance lens. There’s always a knowing glance to the camera, always a pose, never a moment that feels unguarded or instinctive. Her Instagram presence is heavily Gen Z-coded: trend-driven, aesthetic over substance, and largely without a clear persona or unique point of view. So when she’s suddenly styled beside Luke to evoke a kind of “polished elegance”—reserved, tasteful—it doesn’t land as aspirational. It lands as calculated. I’m sure that in person Antonia is lovely, but I get the sense she’s been studying what it means to be “seen,” more-so than knowing what she actually wants to say.  As for Luke, this past weekends events came across as someone familiar yet completely unknown at the same time. Like a man wearing an ill fitting suit designed by Hollywoods expectations of him vs. someone genuinely forging his own path. The disconnect is visibly noticeable.

In publicity, you can’t manufacture a moment unless people want to buy into it. The audience has to feel something—curiosity, warmth, joy, even drama but it also has to be rooted in authenticity. When everything feels staged, and there’s no real emotion underneath the aesthetics, people simply move on. That’s the danger of trying to perform visibility without substance. You can dress it up in a pretty dress, pair it with a leading man, and frame it on a red carpet —but if there’s no real person underneath for the public to connect to, it just doesn’t stick.

So where do they go from here? From my experience, they've got two choices: 1. At first you don’t succeed, try again…and hope for the best 2. Accept that what might work behind closed doors just doesn’t translate publicly—and forcing it into the spotlight won’t fix that. Whether it’s working privately is anyone’s guess. But whatever it is, putting it on display isn’t helping either one of them. 

[thenonshipper]

He didn't tag her in the reel where he allegedly "hard launched" her. He tagged everybody but her. He put her in the second picture, as a prop. He is relaunching his image, not her. She is an accessory to distance from the pookie image. She was not allowed to post her bafta BV Netfix pre - party solo moment. Imagine you are on the red carpet of such a high profile event but you can only post it in your stories. That nda is strict. It is what that blogger wrote, his pr. And he is paying her by giving her exposure. I think they are dating, but it is very transactional.

The nda is very very strict and it’s all written to benefit Luke

When Luke dumps A, he will make it out that she’s the one that dumped him so he can be like a pookie bear.

I guess Antonia loves the humiliation

[thenonshipper]

The Failure of Manufactured Momentum

In 2025, can Hollywood continue with the same old party tricks and expect applause? It’s a question I found myself pondering after stumbling upon an onslaught of post BAFTA social media content where one continuous storyline piqued my interest…and not in a good way. 

I don’t usually wade into fandom conversations, but I’ve always had a soft spot for Bridgerton—and Colin and Penelope’s story was my favourite from the books. Beyond that, I’ve kept my distance. I don’t ship actors or keep up with stan drama. But something about this weekend’s BAFTAs, and the very deliberate press rollout that followed, caught my attention. Not just as a viewer, but as someone who’s worked in a corporate public relations adaject role for over a decade and finds the Hollywood machine endlessly fascinating (and completely outdated).

What we’re seeing right now with Luke Newton and Antonia Roumelioti is a textbook example of trying to manufacture momentum when there’s no organic traction to begin with. The cracks are showing. With every single post and article that popped up on my FYP and Instagram feed these past 48 hours, the more I felt like I had a bad case of deja vu. Did I just read the same headline over and over again? Yes…but from different outlets and yet it all felt the same. Interest piqued. Clearly the press kit made the following demands: 

Couple Focused; Antonia is to be treated in the headlines with the same level of celebrity as Luke

Curated Images - the same set of approved images over and over again

Approved language. We get it Antonia is “glamorous” 

Ah, manufactured momentum, the Hollywood PR machines old faithful approach when you have nothing of substance. Let’s be honest: Antonia is being positioned as a public figure, but the foundation is incredibly thin. There’s no significant modeling campaign to anchor her in that world. Her dance history, beyond being a teenage contestant on Greece’s Got Talent, hasn’t evolved into any noteworthy professional credits. And as an “influencer,” an angle that feels unconvincing, the aesthetic is curated, sure, but there’s no substance—no strong personal voice, no visible passion, no cultural or philanthropic cause to connect with. The identity being presented is vague, and vague doesn’t hold attention for long. Did it ever?  

This isn’t a case of the public being harsh. It’s that there’s nothing anchoring her presence outside of proximity to Luke. And for a rollout to work, there has to be something to build from—an existing spark of interest, a story, something people can latch onto. Right now, that just isn’t there. In PR terms, it’s a classic case of a lack of narrative coherence. 

It’s also not helping that the timing feels off. One year out from Bridgerton S3, and Luke’s visibility has been notably muted.  While Nicola Coughlan has gone from strength to strength since then, Luke’s career has remained... steady at best. He’s the only Bridgerton lead with a season of the show not signed to one of the major agencies, and despite being positioned as a romantic lead, his trajectory feels… stalled.  So this moment, framed as a kind of visibility push, doesn’t feel rooted in authentic career growth. Instead, it reads as strategy: tie this reveal to a known milestone, hope for carryover attention. The fact that Nicola’s name had to be threaded into nearly every headline surrounding this weekend’s appearance says a lot - borrowed equity. It suggests his team knows he doesn’t generate enough coverage on his own—and that’s a hard truth, but it’s one the public is picking up on.

Unsurprisingly, the reaction has been indifferent at best. Well until it took a turn for the worse. Take the Entertainment Tonight instagram post. When a media push goes a bit too far, it can lead to consequences. Using Nicola’s name here and sidelining her accomplishments to push a couple narrative, well, it was a choice someone made. A bad one at that. Viewers are seeing through the strategy, and instead of buying in, they’re disengaging. That’s the risk when you try to force relevance without real public demand. If anything, this rollout has highlighted just how little genuine excitement there is around either of them right now.

So the question is: where does this go from here? Because from a PR perspective, you can’t build long-term interest on shallow foundations. At some point, there needs to be actual growth—either from Antonia showing a clearer sense of self, or from Luke stepping into a stronger career phase that doesn’t rely on nostalgia or association.

Until then, this push will likely keep feeling exactly as it does now: calculated, hollow, and a little too late.

[thenonshipper]

👀

Despite the whole British Vogue farce and being heavily photographed front and center, A gained a mighty total of 50 new followers on IG.

L lost over 2000.

His number of followers has been steadily declining for a while now. If he wants to get rid of the Lukola fans, then he and his PR team are extremely nearsighted because those are a majority of his fans. They are his bread and butter.

Most of the Lukolas already know about A, but him hardlaunching isn't the issue. What is pissing people off is the timing of it, and the fact that a nobody was treated like a celebrity at an industry event that she isn't even part of. N just said in an interview about how tough it was to make it as an actor, how she struggled for a long time, and didn't get her break until she was 30. I assume many people at that party can relate to this. But then you have some untalented nobody who is clearly riding someone's coattails treated like a star.

Most are now questioning his intentions because it seems like a classic dick move to try to upstage your coworkers, especially the one nominated for her biggest award yet.

They are also noticing what a hypocrite he is. The whole "my IG is just for work", "I don't like PDA", etc. They are starting to think that he isn't the man they thought he was.

Moreso, he is a objectively a shitty boyfriend. A has been brutally mocked by his fans for almost a year, and he hasn't said one word to defend her. He condones all the bullying. He also had her hidden away while he openly flirted with his co-star. Not only during the World Tour, but also as recently as the SAG awards.

A isn't the reason for his downfall. He is his own architect.

Perfectly said Anon!!! 👏

🎤 drop

[thenonshipper]

Luke, Luke, Luke.

It’s the end of the night and your waiting for your car pickup.

You and Antonia leave the car line just to have a little dilly-dally in an empty spot. Where maybe there was a cheeky kiss or two?

Conveniently there was a pap waiting for some candid pics and then, you both head back to the car line again.. 👀

Even more conveniently, gossip sites pick up your paps and publish them all over SM! What! Hookups all round.

[thenonshipper]

11th of May, 2005

BAFTA television awards ceremony wrap.

1. My one and only evidence morsel from the event is that I have never witnessed a celebrity try and sell their relationship as much as Luke has tried to with Antonia last night.

What. Was. That.

We get it Luke, you are in relationship, you do not need to try that hard.

This whole scenario has raised eyebrows into how much was paid for, photos, press releases, write ups and posts again from anonymous accounts who predicted this whole night, action for action - which started weeks ago. Not to mention the ‘papped’ pics at the end of the night. Numerous accounts predicted this as they are usually clocked leaving events separately.

My left eyebrow is raised significantly

[thenonshipper]

9th of May, 2025

BAFTA Vogue Netflix Pre Party Wrap

1. Luke Newton posts to his IG account, posting Antonia for the first time. However, does not post her in the first picture or acknowledge her with a tag. Antonia is a frequent IG user, we know she was there with him, so why not tag? UPDATE (Another things which is also unusual is Luke also deletes personal IG posts from his main account to make it appear professional only, however contradicts this with posting Antonia for the first time. Why?

2. Also clocked, Luke has very much stated in his People interview he does not like PDA, yet couldn’t get enough of it in front of cameras last night. Why?

3. No released Nicola & Luke or even Bridgerton cast photos posted (to date). If everything is so fine between everyone, why didn’t we get something. Both did videos for Vogue, separately. Why?

4. Luke and Antonia were one of the first to leave. Enough time to get some snaps and take off? This is a work party for Luke, full of colleagues and potential networks to build. This is where connections need to be made. Surely this is something that you would stay for and not leave? Is there any pics of Luke and Antonia leaving? It’s been clocked at the events they have attended recently, that they leave separately so wondering if there will be some very clear snaps of them leaving surface soon - to prove a point maybe? Why?

5. The solo red carpet photo. Credit given under her Antonias own name, not as a guest and not with Luke like other Netflix cast members. To date, she is the only +1 who was given the opportunity to have a solo red carpet pic. Why?

I’m not phased the slightest they were there together, however something is always amiss with these two. The verdict of this event, Luke and Antonia tried way too hard, and it shows.

Hit me up with any other facts that raise an eyebrow or two from the event.