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2011 Cinder Block booth at MAGIC Tradeshow, Las Vegas. 

Cinder Block was a music merchandising company billed as a one-stop shop for tour, e-com, and online-retail. As Art Director I spearheaded a minor rebranding that focused more on that connection. 

This booth is good example of how we executed that connection. It was designed and built to resemble a small record shop, complete with a record bin which held shirt boards arranged like LP’s for browsing.

Banners featuring a live audience and the new branding make up the walls of the booth. The new logo is featured on the backdrop, as well as the signage on the mini checkout stand at left. It was applied as a vinyl decal on wood.

The table at center featured a quilt of Radiohead tees, and the 2011 catalogue which was designed to resemble a worn LP.

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Cinder Block catalogue design from 2012.

Cinder Block was a music merchandising company. As Art Director I oversaw some minor rebranding steered in a direction that highlighted the connection to the music industry, including a logo meant to resemble an LP label, as well as business cards (featured in an earlier post) that included a die cut hole and gloss print mimicking the grooves of a vinyl record.

The concept of the 2011 catalogue was a worn LP, so the 2012 follow-up was designed to be a ‘re-mastered’ release featuring ‘new tracks’, etc. 

The table of contents were meant to feel like liner notes and the cover featured a price tag of $5.10 to represent Oakland’s 510 area code. Product labeling was designed to resemble old juke box song labels.

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Series of original pencils for what would become Flogging Molly shirt designs featured in an earlier post.

The whale was later rejected due to concerns about portraying violence to animals. As a result I came up with the idea to do a traditional tattoo-style illustration of a whales fluke breaching the surface, featuring red blood drops and waves.

Obviously the band and I don’t condone the hunting and killing of whales, however, pirates and life at sea play a part in Flogging Molly’s aesthetic which is the basis of these concepts.

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Working inks for 2 in a series of postcards for Manifesto Bicycles in Oakland. Also shown is one of the original photocopy comps of their winged wheel logo used on business cards. 

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The Damned

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Rock Roll Repeat

Abort Unwanted Presidencies tee for Rock Roll Repeat. Created to benefit Planned Parenthood and support women’s health. This is the print ad appearing in the June/July issue of Bust Magazine.

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Midnight Rider

Vintage inspired Waylon Jennings design for clothing brand Midnight Rider. Features Waylon and his classic flying W logo on heather grey.

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Midnight Rider

Vintage inspired Waylon Jennings design for the clothing brand Midnight Rider. Distressed print on vintage black halter tank tops; a collage of classic Waylon portraits and his one of a kind guitar strap featuring his name. 

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Kurt Cobain

Retail design for the Cobain license featuring Kurt and his name in bold photocopied contrast on black, with subtle distressing to invoke the grunge asthetic.

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The Damned

Vintage inspired front and back tour design for punk icons The Damned.

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Wu-Tang Clan

To illustrate the forever in the album title this design features a 45 spacer with the W icon, spinning within a circular type treatment.

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Nirvana

Rubber stamp inspired design incorporating Nirvana’s classic smiley face icon, in bold red and black.

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Nirvana

Retail design inspired by the use of lily’s in Nirvana’s Heart Shaped Box video, with subtle distressing.

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The Misfits

The Misfits classic skull logo was taken from a 1930′s serial called The Crimson Ghost which I revisited for literally a different angle on their standard red logo and forward facing white skull motif. 

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The Misfits

Cassette design for Hot Topic featuring custom type treatments for the text present on the tape, including reference to Plan 9 records and the song We Are 138.

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Buzzcocks

Death in lipstick, subtle cut and paste mash up for these punk legends, writ bold in black and red. 

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Yes

This design features a mashup of 3 different Yes albums.