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Visual trends- Photography 2017

http://www.digitalartsonline.co.uk/features/graphic-design/visual-trends-2017-these-are-this-years-must-know-colour-design-branding-photography-trends/

Visual Trends 2017: These are this year's must-know colour, design, branding and photography trends

Gritty women

Reflecting a woman more concerned with what she does than what she wears. Modern woman are active, unafraid to get their hands dirty and definitely shouldn’t be underestimated.

90′s

90s nostalgia will remain on trend. Polaroid-like snapshots, flash photos and a bold colourful style will emerge.

https://www.pinterest.co.uk/explore/polaroid-pictures/?lp=true

https://www.pinterest.co.uk/pin/509821620303118861/

Candid –

Unfiltered, candid portraits are back. Spontaneity, movement and raw emotion need to be on full display. Relatable photos that personalise a story and capture a moment, will shadow the style of 90s photographers such as Woflgang Tillmans and Terry Richardson.

Nan Goldin is a photographer that comes to mind when I think of ‘raw candid portraits’ Because of her natural snap shot way of documenting every day life.

https://photogrist.com/nan-goldin/

Terry Richardson -Charlotte Free

http://rosellewellyn.blogspot.co.uk/2012/11/terry-richardson.html

Bold, natural and unfiltered.

https://www.digitaltrends.com/photography/2017-photography-trends/

Photography in 2017 will find inspiration in social media, POV cameras.

Phyllis Leibowitz

Getty images expect technology to influence both what is behind the lens and what’s in front.

Photographers can likely expect the most popular images of 2017 to closely resemble the photos dominating social media

Traditional stock photos of smiling familys and men in business suits have been going out of style for several years.

Photo by: Alexey Dulin

(http://www.snapwi.re/blog/2017/6/1/june-visual-trend-new-naivety)

“New naivety”- Imagery that is spontaneous, unpolished and even awkward. The authenticity of social media not for example the Instagram filter effect. It is essentially the opposite of those posed smiling family that once dominated stock photography and embraces the less polished, more spontaneous look initially sparked by social media.

https://www.digitaltrends.com/photography/2017-photography-trends/

“un-filtered”

Getty is describing this as another dominant trend for 2017 as commercial photography takes some hints from photojournalism. Like the spontaneity of Instagram without the filters, the Unfiltered trend moves toward a more documentary style that helps cut through the noise of traditional advertising. Shooting a less-polished, more real-life image makes consumers sit up and take notice, Getty says, and businesses are catching on.

“Colour surge”

Images where colour is the star of the shot. The trend, named Colour Surge by Getty, uses colour as a compositional tool.

Over the last few years social media and filters have meant that consumers were using a very nostalgic photo treatment — hazy, dreamy and washed out.

Colour Surge feels like the anecdote to that, it’s bright, astonishing and even unnatural.

The power of perspective

first person shots are on the rise

“Virtual reality”

Virtual reality is expected to drive more content in 2017 than before for both stills and video. The trend appears to be even larger in video.

Along with immersive video, that same trend is also influencing traditional images.

“We are looking for images that make us feel like we are right there,” Grossman said. “It’s no longer enough to look at the picture, we want to be in the picture.”

Perspectives that immerse the viewer in the photo are on the rise, these first person perspectives range from feet propped up on a beach chair to hands steering a motorbike.

That means there is an increase in go pro images as people look for more first person content. The action camera type shots have also come into the mainstream and aren’t always about action — such as mounting a GoPro on a dog.

go pro is no longer just action shots.

social change is also expected to play a role in stock image and video next year.

“Gritty women”

Women that are more concerned about what they are doing than how they look. Most of these images show women who are often covered in dirt, often not smiling and often the heroine of their own story.

Getty says the Gritty Woman trend is a continuation of several previous trends — such as the trend of female empowerment (2013), the gender bend or defying traditional definitions of both femininity and masculinity (2014) and the popularity of images with messes or spills last year.

“[Gritty Woman] is not about trying to seduce, to be attractive or to please other people,” Grossman said. “It’s really about existing on your own terms and showing the full complexity of being a human being — and that includes emotions like anger or breaking taboos.”

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