tlynch244

[tlynch244]

1.       During COVID there have been a large amount deceiving information published online and on the news. This graphic shows COVID cases in counties in Georgia over the span of 15 days. It may look like the cases are going down over time but if you closely look at the x-axis you will notice that the dates are mixed around to help represent the downward curve. I imagine the people that put this together were trying to push the narrative of opening up and cutting back on restrictions.

 2.       (I took a screenshot to show what the arrow is pointing to) The Amazon logo is a great example of a simple but effective branding. With the consistent font and lower case letters it makes it easy to read. The flare of color in the arrow/smile adds interest and serves a double meaning. With the smile, it conveys a welcoming company that you should be comfortable purchasing items from. With the arrow, it conveys how Amazon offers items from A to Z which is done effectively. Overall, this logo has and will continue to serve well because of the simplicity of it.

[tlynch244]

Lemonhead – The graphic that goes along with the title of the candy. It is literally a lemonhead.

 Lemonhead – The name lemonhead only brings you to the candy. There is no other connection to anything else.

 Coors – The Rocky Mountain on the Coors can is iconic to the brand. The mountains are right along the brewery and the mountains actually are known to change color on the can.

 Clif – Just as the brand is Clif bar, there is a picture of someone climbing a cliff to match the brand.

 Tropicana – The orange with the straw in it is symbolic for Tropicana being like you are drinking right from the orange.

 Cape Cod – The old style photo of the lighthouse at Cap Cod to reference the feel of the area. Connecting the chip brand to the lighthouse may produce a feeling from certain customers.

[tlynch244]

1Autumn Spice – The font is makes the words flow nicely but are not confusing.

2 Planning – With the Planning being a larger size, it distiguishes between the topic and the content on the topic.

3Drawing – The ‘D’ is an ascender letter.

4 Dibujo – The ‘j’ drops below the line making it a descender.

5 Bristol – The ‘o’s’ quilify as counters.

6 Ada – The capital ‘A’ has a crossbar.

7 March – The M as an ascender compares to the rest of the letters.

8 Carmex – All the letters besides the C all have small x heights.

9Ecological Design – The ‘Ecological Design’ font is defintily a “modernist” feel. It is simple and efficent.

19 Old Spice – Since the OldSpice scent is called Swagger, they spruced up the font to enahnce the word.

[tlynch244]

Peanut brittle tin: The red and the green draw your eye to the design. The green pops out of the red to make the design very interesting.

Apple flavored water: The color of the apple goes along with the rest of the colors on the bottle. By using analogous colors it makes the design uniform and welcoming.

Plastic Silverware: The cool colors of the box blend well and portray a clean feel. The feeling of clean colors supports the silverware product.

Trail Mix: The warm colors match the flavor of the trail mix. By using the warmer colors it enhances the flavor of the food.

Dawn Soap: The green part of the soap label points out an important element of the product. Most of the branding is blue and the bright green stands out from the rest of the colors on the graphic.

Sugar Pack: The proximity of the elements on the sugar pack is well done. The mix of the baking objects in close proximity communicate what the purpose of the product is.

Bag: The white designs in the black background show a great figure ground relationship. By taking away from the black it enhances the white graphics.

Gnocchi: The historical female figure on the gnocchi package is tring to relate to old Italian history. It may bring in more customers by connecting them to history.

[tlynch244]

1: Extra Gum - There is prominent contrast with the sizes of the ice cubes. The variation in size and shape gives interest to the branding. 

2: Building Ceiling - There is the use of repetition in this pattern. Even though it repeats itself the intricate shapes give interest. 

3: Raspberry Lime - With the use of repetition and variation of sizes of the fruit it gives the brand an appealing feel. The contrasting bubbles in the background also make the fruits pop more.  

4: Pillow - The difference in the fonts gives the graphic interest to the viewer. Furthermore, by filling in the letters with different graphics it draws you in more. 

5: Street Art - With the figure of Shakespeare showing as a normal figure and the wild spiral background, the image gives a different type of interest. Shakespeare seems to pop off the wall due the difference in texture between him and the background. 

[tlynch244]

1. Plastic recycle sign: This effective graphic gives off valuable information in a quick and simple way. The variation in text size and color separate the different options to recycle. 

2. Lysol: There are a lot of variations of color and text to point out certain important details about the product. The Lysol font is also a staple to the brand and makes it stand out.

3. Bike Shop sticker: This sticker goes on all bikes that we sell. It effectively shows contact information and what we do as a shop. The colors represent MSU and the shops connection to the college. 

4. The Bikery Sticker: Another bike shop sticker but this one introduces the employees as cartoon faces. It gives the customer a different type of connection to the shop and will give people confidence by knowing the employees names. Another simple but effective graphic.

5. Notebook: The cover of the notebook shows multiple fonts and product information all in one. The artistic elements communicate the purpose of the workbook.