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Automation can help speed up certain workloads, putting processes on autopilot and giving teams more time to nurture the leads that show real promise. The payoff? Surge in conversions, translating to increased revenue and ROI.

Schedule a 30-minute no-commitment consultation call with our experts. Find out the most efficient ways to integrate marketing automation in your workflows. Reach out to us at smohite@tslmarketing.com.

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Performing a Data Health Check can reveal if your data is accurate, complete, consistent and compliant. A good database lets you segment high-value prospects that you can then use for lead nurturing campaigns, one-on-one sales outreach, etc.

Schedule a no-commitment 30-minute advisory session with our sales experts. Learn how you can improve sales productivity through rigorous Data Health Checks. Reach out to us at smohite@tslmarketing.com.

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When creating a list of potential customers, using updated and lawful data ensures that your B2B sales teams reach out to genuine prospects for higher sales quotients.

TSL Data Intelligence delivers verified, current data that adheres to your local data compliance protocols.

Schedule a no-commitment 30-minute advisory session with our sales experts for insights on data refinement. Contact us at smohite@tslmarketing.com.

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Marketing automation lets you monitor and track customer behavior, helping create a comprehensive model to predict potential user behavior that can be fine-tuned over time for higher accuracy.

When done properly it can also streamline marketing strategies, trace buyer journeys, and improve efficiency and productivity, reducing overall campaign execution times.

Schedule a 30-minute no-commitment consultation call with our experts. Find out the most efficient ways to integrate marketing automation in your workflows. Reach out to us at smohite@tslmarketing.com.

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Personalization Trends 2023

The vast majority of businesses are turning to AI to harness high volumes of real-time data and power their personalization efforts.

Why personalize? To help the customer associate every interaction with the brand with a positive one-on-one experience. Personalized journeys drive both customer loyalty and a company’s gross sales.

Schedule a 30-minute no-obligation consultation call with our experts. Discover how personalization can boost conversion rates. Reach out to us at smohite@tslmarketing.com.

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E-commerce websites provide a slew of benefits to buyers and sellers alike - increased convenience and global access to a catchall digital market space for consumers, scalability, international reach, and low startup costs for businesses. Certain features in trade websites are a commercial imperative - mobility, optimized UI+UX, speed, and responsiveness. A failure to properly integrate one or more of these elements can result in user dissatisfaction, a drop in sales, and a negative brand image. To mitigate issues that can be attributed to substandard design and development, investing in a robust website from a seasoned implementation & strategy partner can then make a world of difference. To learn more about the concept, design & development of e-commerce portals, reach out to TSL Consulting.​

*Source: https://www.morganstanley.com/ideas/global-ecommerce-growth-forecast-2022

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On top of throwing B2B sales off-kilter, post-pandemic B2B buying behavior has also led to a permanent transformation in the buyer-seller relationship. Recent trends suggest that buyers are conducting comprehensive research through official and third-party channels, and increasingly interacting and engaging with vendors through digital channels before committing to a buy.​ B2B sellers need to reposition their sales strategy to cater to this evolved customer base through a transition to AI-driven, hyperautomated, digital-first engagement. By architecting a technology-centric insight-driven sales discovery process that enables a rich online buying experience for prospective buyers, whether through hyperautomation, digital scalability, or AI, businesses can ride out the present volatile economic conditions. For more insights, visit TSL Consulting.​[add website link]

*Source: https://www.gartner.com/smarterwithgartner/use-a-structured-process-for-more-effective-sales-discovery

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Marketing Automation has become a business imperative in all verticals and across industry sectors, from SMB's to megacorps jumping on the Martech bandwagon. To find out how Marketing Automation redefines the way businesses achieve digital excellence

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With the world embracing Hyperpersonalisation, marketers are left to assimilate, transform and incorporate a vast amount of data, content, and channels for the brand. To tackle the growing complexities of digital marketing, reduce overheads and time-to-market, businesses are turning to marketing automation tools to remedy chronic challenges. By integrating automation with AI, marketers are transforming their sales strategy to deliver rich consumer journeys through digital-first interactions. This future-ready partnership addresses everything from campaign management, segmentation, and targeting to omni-channel and geo-location marketing, resulting in increased engagement, higher conversions, and favorable ROI. To know more, reach out to us at TSL Consulting. ​[add website link]

*Source: https://www.forrester.com/blogs/global-marketing-automation-spending-will-reach-25-billion-by-2023/