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Evolution of Media
As the generations have evolved over the years, technology has made it easier for people to access the media in many different ways, such as television, newspapers, and the Internet. We do not realize how much our lives revolve around the media and the information that each one of them provides. Generations are interested in different types of media depending on their age group. As the involvement of media and technology heightens, our next generation is suffering from too much alone time and not enough time interacting with people anymore.
>Media is mass communication, a connection all over the world that informs, entertains, and influences people. Examples of media are things such as TV, Internet, periodicals, music, and radio. A common assumption is that an individual can control what he sees, thinks, or feels. To an extent this is true. However, can something so popular and prevalent as media have an effect on the average person without their even knowing it? To answer this question some common types of media can be evaluated.
>Television, the Internet, music, and the newspaper are good models of mass media. Television has evolved with society. Ratings determine a shows airtime and time slot. Yet, who controls this widespread form of education and entertainment? Most would answer the general public determine the selection of television programs, however, many claims have been made as the adverse effects of TV. If people decide what is shown how can they complain about the result? Studies have linked violence to children behavior
HOW DID WE GET HERE?
“Well, how did I get here?” a baffled David Byrne sings in the Talking Heads song, “Once in a Lifetime.” The contemporary media landscape is so rich, deep, and multifaceted that it’s easy to imagine American media consumers asking themselves the same question. In 2010, Americans could turn on their television and find 24-hour news channels, as well as music videos, nature documentaries, and reality shows about everything from hoarders to fashion models. That’s not to mention movies available on-demand from cable providers, or television and video available online for streaming or downloading. Half of American households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions.Journalism.org, The State of the News Media 2004, http://www.stateofthemedia.org/2004/ (accessed July 15, 2010); Jim Bilton, “The Loyalty Challenge: How Magazine Subscriptions Work,” In Circulation, January/February 2007.
Different Theories of Media Evolution
1.) The Tribal Age - Acoustic Era
The primary medium was oral communication
Dependent on auditory senses
Ear was the key organ
Spoken word was more emotionally laden than the written
Spoken word is immediate and alive
Hearing is more valuable than seeing
Hearing and smelling was a crucial ability in the tribal age
2). The Age of Literacy - Visual Era
Words are created with dualism between sight and sound
Both writer and reader could be detached from the text
Eyes were the key organ
Words were no longer immediate and alive
Put people into “civilized” private attachment
Required a single focus; proximity became less important
Phonetic alphabet freed people from tribes
People became independent learners
3. The Print Age - Visual Era
Prototype of Industrial revolution
Print age was dated to the invention of the movable type mechanical printing press by Johannes Gutenberg
Printing press made visual dependence widespread
Printing press was the ultimate extension of phonetic literacy
Mass-produced books ushered in the industrial revolution and nationalism, yet individuals were isolated
Men could gain knowledge even without being in the center of society
4.) The Electronic Age - Era of Instant Communication
Instant communication has returned men to a pre-alphabetic oral tradition
People became a single tribe - a global village
Constant contact with the world became a daily reality
All-at-once-ness was people’s state being
What we feel was more important than what we think
The electronic media have kept people informed about events across the globe without having to leave the comfort of their own homes
REFERENCES
http://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/
https://www.stageoflife.com/Default.aspx?tabid=79&g=posts&t=2547
https://www.kibin.com/essay-examples/a-history-of-the-evolution-of-media-BfG2hJoY
http://elms.sti.edu/student_lesson/show/730876?lesson=4
https://www.google.com.ph/search?q=media+evolution&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiEh7bCz5LVAhVFjpQKHQLWBgsQ_AUICigB&biw=1304&bih=702#imgrc=Y-xyGlWPo8rmsM:
0 notes
Text
As the generations have evolved over the years, technology has made it easier for people to access the media in many different ways, such as television, newspapers, and the Internet. We do not realize how much our lives revolve around the media and the information that each one of them provides. Generations are interested in different types of media depending on their age group. As the involvement of media and technology heightens, our next generation is suffering from too much alone time and not enough time interacting with people anymore.
>Media is mass communication, a connection all over the world that informs, entertains, and influences people. Examples of media are things such as TV, Internet, periodicals, music, and radio. A common assumption is that an individual can control what he sees, thinks, or feels. To an extent this is true. However, can something so popular and prevalent as media have an effect on the average person without their even knowing it? To answer this question some common types of media can be evaluated.
>Television, the Internet, music, and the newspaper are good models of mass media. Television has evolved with society. Ratings determine a shows airtime and time slot. Yet, who controls this widespread form of education and entertainment? Most would answer the general public determine the selection of television programs, however, many claims have been made as the adverse effects of TV. If people decide what is shown how can they complain about the result? Studies have linked violence to children behavior
HOW DID WE GET HERE?
“Well, how did I get here?” a baffled David Byrne sings in the Talking Heads song, “Once in a Lifetime.” The contemporary media landscape is so rich, deep, and multifaceted that it’s easy to imagine American media consumers asking themselves the same question. In 2010, Americans could turn on their television and find 24-hour news channels, as well as music videos, nature documentaries, and reality shows about everything from hoarders to fashion models. That’s not to mention movies available on-demand from cable providers, or television and video available online for streaming or downloading. Half of American households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions.Journalism.org, The State of the News Media 2004, http://www.stateofthemedia.org/2004/ (accessed July 15, 2010); Jim Bilton, “The Loyalty Challenge: How Magazine Subscriptions Work,” In Circulation, January/February 2007.
Different Theories of Media Evolution
1.) The Tribal Age - Acoustic Era
The primary medium was oral communication
Dependent on auditory senses
Ear was the key organ
Spoken word was more emotionally laden than the written
Spoken word is immediate and alive
Hearing is more valuable than seeing
Hearing and smelling was a crucial ability in the tribal age
2). The Age of Literacy - Visual Era
Words are created with dualism between sight and sound
Both writer and reader could be detached from the text
Eyes were the key organ
Words were no longer immediate and alive
Put people into "civilized" private attachment
Required a single focus; proximity became less important
Phonetic alphabet freed people from tribes
People became independent learners
3. The Print Age - Visual Era
Prototype of Industrial revolution
Print age was dated to the invention of the movable type mechanical printing press by Johannes Gutenberg
Printing press made visual dependence widespread
Printing press was the ultimate extension of phonetic literacy
Mass-produced books ushered in the industrial revolution and nationalism, yet individuals were isolated
Men could gain knowledge even without being in the center of society
4.) The Electronic Age - Era of Instant Communication
Instant communication has returned men to a pre-alphabetic oral tradition
People became a single tribe - a global village
Constant contact with the world became a daily reality
All-at-once-ness was people's state being
What we feel was more important than what we think
The electronic media have kept people informed about events across the globe without having to leave the comfort of their own homes
REFERENCES
http://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/
https://www.stageoflife.com/Default.aspx?tabid=79&g=posts&t=2547
https://www.kibin.com/essay-examples/a-history-of-the-evolution-of-media-BfG2hJoY
http://elms.sti.edu/student_lesson/show/730876?lesson=4
https://www.google.com.ph/search?q=media+evolution&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiEh7bCz5LVAhVFjpQKHQLWBgsQ_AUICigB&biw=1304&bih=702#imgrc=Y-xyGlWPo8rmsM:
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