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How to Make Money with AI: The Complete Guide for Beginners

Artificial intelligence has changed how we live. It has opened up opportunities for people to earn a living and thousands of young people can now make money with AI, using different tools, even from remote locations. The best part is that some of these tools are free to start. And you do not even need to be a tech expert to earn a living using AI. So, most beginners do find it easy to scale this…

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WordPress SEO 2025: How to Create and Rank a Website in 7 Steps

If you know your way around WordPress SEO, you could grow a website that gets steady visibility, search traffic and sales, even in the midst of tight competitive keywords, regardless of your industry. Agreed, SEO is not a walk in the park. But WordPress search engine optimization is doable. With the inbuilt search friendly WordPress platform, it is a lot more realistic to pull a decent result in…

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How to Setup SEO for Startups to Rank Fast: The 7 Step Strategy

As a founder in 2025, you can now start a business in Lagos, Accra, Nairobi or Delhi and reach customers in New York, Toronto and London if you understand how to navigate SEO for startups to get your business in front of your customers. But this is never a walk in the park. For most startups, the competition is really tough. With random changes in search algorithm, SEO strategies and innovations…

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What is Generative Engine Optimization (GEO)? A Complete Guide for Beginners

With the rise of AI powered platforms like ChatGPT, Perplexity, Grok and others, Generative Engine Optimization (GEO) is gradually becoming an alternative for brands to recover lost traffic and visibility after the recent changes in search algorithms between 2024 and 2025. Although GEO is relatively new and certainly not a walk in the park, seeing a number of brands with lower page rank, domain…

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How to Get Jobs & Build a Portfolio as a New Freelancer – The 7 Options

When I started freelancing I struggled to get new jobs because I did not have work samples to show potential clients. It was tough. I needed the jobs so badly but the waiting seemed forever. Somehow, I found a way to get work samples, build a portfolio and the jobs started coming in. Today, I know a number of beginners who are experiencing this same struggle and on the lookout for some head…

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How to Create a WordPress Website: The 7 Step Guide for Beginners

Beyond powering over 40 percent of all websites, WordPress has empowered millions of brands, organizations and entrepreneurs to gain improved visibility, attract sales and grow their business and many new enterprises are now opting to create a WordPress website. This has created a demand for Website development experts with widespread experience on WordPress website creation and a lot of…

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How to become a Content Marketer in 2025: The Complete Guide for Content Associates

From Mombasa to Pretoria, Lagos and Delhi, technology has forced brands to adopt digital marketing as a key growth strategy.  Thousands of these brands are now in need of qualified content marketers to amplify their presence and many newbies are taking on the call to become a content marketer. Although this is an opportunity for content creators, there’s a problem. The sweeping takeover of AI…

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How to Become a Copywriter Online: The 7 Step Guide for Beginners

The cut throat competition for customers is driving brands to hire copywriters who can ace content that deliver on sales. And so many writers are learning how to become a copywriter to meet this demand. As a content writer, it is not enough to create and share content. To outsell your competition, you need a mastery of persuasive writing that can convert a hesitant scroller to a paying client.…

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Digital Marketing Strategies: The 7 Tips to Double Growth & How to Get Started

From Lagos to Mombasa, Delhi and Seattle, millions of businesses have leveraged the power of digital transformation to position their brand, gain visibility and new sales but even more businesses are still trying to figure out the digital marketing strategies that can transform their businesses. Many years ago when I first launched my business, I was one of those brands who were not so sure…

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SEO For Startups: How to Double your Traffic using the 9 Step Optimization Strategy

Over the past 5 years, 75 percent of all founders that reached out to us for digital marketing did not have a specific plan for Search Engine Optimization. A significant number of them would rather prioritize other marketing options but most of them did not see the need to set up SEO for a startup as part of their launching plans. If you’re a startup founder with a marketing plan that exempts…

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How to Become a Freelance Web Designer in 7 Steps

As businesses go digital, a lot of brands are looking for experts to build their websites and with the right skills, you can become a freelance web designer and position yourself for these jobs. Like most high demand skills, learning web design positions you for a lot of opportunities both locally and internationally. And you can leverage your skills to work in diverse industries. But, starting…

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How to Become a Social Media Marketer, Build a Career & Earn a Living

From Lagos to Mombasa, Pretoria to Delhi and DC, the social media is shaping conversations and visibility, and new brands are getting on these platforms to expand their reach. This push has created a demand for social media growth engineers, and many young people are learning how to become a social media marketer, to meet this demand. Although it is very rewarding, the path to becoming a social…

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How to Make Money and Earn a Living as a Digital Marketer in 7 Steps

Growth in digital technology has created a wave of opportunities for millions of young people in Africa and other emerging economies to thrive with digital skills. It has also spurred a demand for more professionals in digital marketing but; as someone seeking to make money as a digital marketer, are you ready to meet this demand? From evolving popular influencer brands to creating viral content…

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How to Setup SEO for Hospitals: The 7 Part Strategy for Doctors

A lot of patients are searching the web for good hospitals and medical services but with increasing competition for visibility, a potential client can only land on your website, if you’re showing up on the first page and you cannot get here without understanding how to set up SEO for hospitals websites strategically. Understandably, most digitally aware C-Level executives in hospitals do…

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How to Promote a Law Firm, Attract Visibility & Gain New Clients Using the 7 Part Law Firm Marketing Plan

In a crowded legal space with stringent regulatory restrictions, stiff competition and fast changing technology, it is nearly impossible to boost a firm’s performance without identifying the right strategies to promote a law firm and get it from obscurity to visibility. You might feel that with the level of competition in the industry, it is impossible to evolve a top tier law firm in terms of…

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How to Promote Music Online Independently in 7 Steps

As a music artiste without a record label, you need visibility, traffic and streams to push your songs, regardless of your genre but it can be very difficult to pull this if you’re just getting started without the necessary experience to promote music online. Even though advancements in digital marketing, social media and online platforms has made it possible for a number of artistes including…

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How to Promote an Ecommerce Business Online: The 7 Proven Strategies that Work

As ecommerce continues to boom, millions of entrepreneurs have used their online stores to expand their reach and visibility so they can make more sales, but as a beginner, it can be very difficult to make an impact unless you evolve strategies to promote your ecommerce business online. This is very crucial because the competition is growing increasingly high in some sectors. With a reported…