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Carrie Bancroft: Marketing Portfolio

Click the image below to download my PDF portfolio.

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Carrie Bancroft's marketing portfolio, for your viewing pleasure. 

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Recent ad for greenREACH.

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Banner for ProjectVote.org's latest Get Out The Vote campaign.

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Sampled printed collateral created during 2009 BGI ad campaign for the following placements:

Green Festival Program Full pager

SIJ Fullpager

Denver GF fullpager

BGI ViewBook

BGI Commencement cover

Five-fold redesign

Certificate (1) 3-fold edits

Certificate (2) 3-fold edits

SIJ Backpager (print)

Chinook Book Ad

Indian Country Ad

Puget Sound Biz Journal

Ode

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Client: Project Vote >> Tidewater Votes.

Project: To get a temporary site up in time for the November election, targeting youth voters and encouraging them to register to vote.

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Yes, friends, greenREACH is LIVE and ready for business! Please visit our site and add comments to our discussion forum, sign up to be a member, find out about upcoming courses and invite friends who want to know more about sustainability -- or who are in the sustainable business field already -- to join as well!.

And, as always, thank you for your support, and your time, and your patience. And your feedback.

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A custom Greiner Curve for a potential org systems client...I'm trying to visually demonstrate where they're at in the growth cycle, and what are the corresponding steps they need to take to move into the next phase.

Here are the explanations of the phases to accompany the graph:

Phase 1: Growth Through Creativity

Here, the entrepreneurs who founded the firm are busy creating products and opening up markets. There aren't many staff, so informal communication works fine, and rewards for long hours are probably through profit share or stock options. However, as more staff join, production expands and capital is injected, there's a need for more formal communication.

This phase ends with a Leadership Crisis, where professional management is needed. The founders may change their style and take on this role, but often someone new will be brought in.

Phase 2: Growth Through Direction

Growth continues in an environment of more formal communications, budgets and focus on separate activities like marketing and production. Incentive schemes replace stock as a financial reward.

However, there comes a point when the products and processes become so numerous that there are not enough hours in the day for one person to manage them all, and he or she can't possibly know as much about all these products or services as those lower down the hierarchy.

This phase ends with an Autonomy Crisis: New structures based on delegation are called for.

Phase 3: Growth Through Delegation

With mid-level managers freed up to react fast to opportunities for new products or in new markets, the organization continues to grow, with top management just monitoring and dealing with the big issues (perhaps starting to look at merger or acquisition opportunities). Many businesses flounder at this stage, as the manager whose directive approach solved the problems at the end of Phase 1 finds it hard to let go, yet the mid-level managers struggle with their new roles as leaders.

This phase ends with a Control Crisis: A much more sophisticated head office function is required, and the separate parts of the business need to work together.

Phase 4: Growth Through Coordination and Monitoring

Growth continues with the previously isolated business units re-organized into product groups or service practices. Investment finance is allocated centrally and managed according to Return on Investment (ROI) and not just profits. Incentives are shared through company-wide profit share schemes aligned to corporate goals. Eventually, though, work becomes submerged under increasing amounts of bureaucracy, and growth may become stifled.

This phase ends on a Red-Tape Crisis: A new culture and structure must be introduced.

Phase 5: Growth Through Collaboration

The formal controls of phases 2-4 are replaced by professional good sense as staff group and re-group flexibly in teams to deliver projects in a matrix structure supported by sophisticated information systems and team-based financial rewards.

This phase ends with a crisis of Internal Growth: Further growth can only come by developing partnerships with complementary organizations.

Phase 6: Growth Through Extra-Organizational Solutions

Greiner's recently added sixth phase suggests that growth may continue through merger, outsourcing, networks and other solutions involving other companies.

Growth rates will vary between and even within phases. The duration of each phase depends almost totally on the rate of growth of the market in which the organization operates. The longer a phase lasts, though, the harder it will be to implement a transition.

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This is the client site I'm presently working on for a non-profit fundraising and development company called The Harper Haines Group. Click here to see the full mock-up site.

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A audio-visual shout-out to the peeps who have made summer lovin' all the more fun. (that is, to the peeps who were caught on camera...there were many others who somehow evaded the iPhone's long and lingering reach..)

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Working on the greenREACH site -- in the Ning network. I have to admit, I love the ease-of-use the Ning interface affords.

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This is BGI's high-level recruitment process map. via AlertThingy

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This crazy thing is a process map I'm working on.

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My current project -- Bainbridge Graduate Institute's new website. Here's the new look and feel, currently under way.

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Here is the interim design (to tide us over until the new design is launched)

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Here's the old BGI site (yikes!)