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Cooking a Classic Bitter Melon and Egg Stir Fry in the Wok

The bitter melon or bitter gourd, a long green-skinned vegetable, features bumpy skin. High in antioxidants and polyphenols, which help reduce inflammation, it thrives in humid climates. Inside the bitter melon, a white pith contains seeds that individuals can scrape out before cutting into bite-sized pieces and cooking in dishes, such as the Chinese stir-fried bitter melon with eggs.

Start by bringing boiling water and a dash of salt. Then, immerse the cut bitter melon in the water, blanching it for no more than 30 seconds. Next, beat eggs with salt, sesame oil, and white pepper.

Heat a wok until it lightly smokes, and add a dash of sesame oil, immediately followed by the beaten eggs. Scramble the mixture for less than a minute, avoid cooking it thoroughly, and set it aside. Add more oil and stir fry the bitter melon for around a half minute with some cooking wine, such as Shaoxing. Then, add oyster sauce, soy sauce, and a dash of sugar.

Finally, combine the eggs with the bitter melon and remove the heat when the mixture is no longer runny. Serve freshly off the wok to obtain the best flavor.

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Why Small Businesses Need a Social Media Manager

If you're just starting a business, it can be tempting to "wear many hats," simultaneously playing the role of a product developer, accountant, and marketer. The problem is, often, you'll spread yourself too thin, risking failure in all departments. To avoid this, seek help. Social media management is one such area you might need expert help.

Social media management is the process of creating and publishing content to grow and nurture audiences across social media platforms like Facebook, Twitter, or Instagram. It's an ongoing process involving content strategy, community, and reputation management.

First, social media is not a game for only the big companies. On the contrary, as advertising costs continue to soar, small businesses can leverage the power and reach of social media without breaking the bank. Businesses without huge marketing budgets can access unlimited markets. They can also use social media to forge a close-knit relationship with its current and future customers.

To maximize the potential of social media, though, small businesses need to manage their online presence. But most small business owners lack the expertise to run a highly-rewarding social media game. That's why they should invest in social media managers.

Establishing a business as a go-to authority on social media takes time and work. There are notifications, social media mentions, comments, likes, tags, and shares to respond to. Failure to respond to a shout or a mention can make fans feel unappreciated. For this, you need a dedicated social media manager.

Moreover, some customers prefer social media to email to solve some of the problems they might encounter while using your product or service. This can become overwhelming as your fan base grows. A social media manager can step in and simplify your workload.

Social media management goes beyond responding to fans. It involves strategy, content management and production, and social media analytics collection. An experienced social media manager can collect and analyze otherwise inaccessible, difficult-to-understand metrics and develop an actionable strategy for your business. By evaluating data, they can know what and when best to post for maximum reach, engagement, and impact.

What's more, social media manager has their pulse on the market pulse. Because they can keep up with ever-changing trends better than most business owners who are busy elsewhere, social media managers know what resonates with all fans across the demographics. Keeping up with the ever-changing social media culture is a science, And having a dedicated social media manager ensures you capitalize on powerful trends.

Millions of businesses are posting social media content every minute. So it's becoming increasingly harder to stand out. A social media manager would help you cut through the noise and get seen by your ideal customers. They study what your competition is doing, their positioning, and their approach.

By knowing what's working in the market, they can reverse-engineer it while positioning your brand in a different light than your competition. So, instead of groping in the dark, you can confidently put out content knowing it will not get lost in the sea of competition.

If your customers are on social media, there's no reason you shouldn't. Establishing a strong online presence would help you build authority and reach more people without spending much money. To save time and resources, stop guessing around. Hire a social media manager. An experienced social media manager would help you build authority and fan base, manage your reputation, help your customers, and help you with time-consuming reporting and tracking.