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Proper Steps To Create A WordPress Website For A Dental Clinic
Visitors are more likely to return to your dental business if your website is visually appealing. Even if your clinic is small and you rely on word of mouth, patients are likely to search for your business online. Creating a stunning website for dentists doesn’t have to break the bank, and we’ll show you how in this guide.
Choosing A Dental Clinic Website Template
Choosing a WordPress dental clinic website theme is the first step in constructing your WordPress site. To begin, you can choose between general healthcare or a dentist’s theme. To make a significant effect on the internet, we suggest that you select a specialist theme from our list of the finest dentist themes. A cross-browser-compatible, responsive WordPress theme is the best way to make sure that your website visitors see a beautiful site regardless of their device type and size.
It’s even better to use a theme that includes a page builder like visual composer or Elementor page builder. It allows you to create new pages with greater freedom and control over the look and feel of your website. If you’re looking for a dental clinic WordPress theme, establish a list of all the features you need, and then look for a theme that supports a plugin that can help you get them all.
For instance, an appointment booking form if you wish to have online appointments, a full-width layout, a giant menu for your site, or any number of other options. When you have a clear picture of what you want your website to look like, picking a theme becomes easy.
Subscribing For Hosting And Domain Name
A domain name and web hosting can now be obtained in conjunction with the dental clinic website theme you’ve previously purchased.
In the same way that other website builders don’t charge a fixed monthly fee, WordPress does not. It’s free, but you’ll need to find a place to put your site on the internet.
Hosting
Because of the fierce rivalry amongst web hosting firms, it is now easy to locate a host for your website that is both affordable and reliable. Your site can be hosted by finding the best options in your area. To host your website, we recommend Bluehost, which has the finest uptimes, top-notch customer service, and security.
Domain name
You can think of your domain name as essentially representing your online persona and location. Because of this, you should always take your time while picking a domain name.
Choosing A Domain Name Might Be Tricky, So Here Are Some Pointers:
Short and easy to remember
Make spelling mistakes a thing of the past
Do not use symbols or numbers
Use caution while selecting a domain name extension
Include the keywords if you can
Symbolize your company’s identity in a unique way
Bluehost is a great option for hosting your domain name, as we’ve said before. Search for the availability of two or three distinct domain names. For your dental clinic’s website, purchase the domain name.
Installing WordPress for a Dental Clinic Website Theme Is A Simple Process.
Following purchase and download, you’ll be given access to all of the components that come with the template, including a parent theme and a subtheme. Our WordPress dashboard is now ready for theme installation, so let’s get to it! We need to go to the ‘Appearance’ area and click on ‘Themes’ in order to do so.
What we really want is for you to be taken to a page that lists all of the installed themes, but we’re not interested in that! Select the “Add New” option. By now you should have selected the “Dentario” zip package by selecting “Upload Theme” and then “Upload”. After you’ve installed the theme, WordPress will inform you which plugins are required.
This is critical since it will ensure that all of the template’s features perform as expected. Just select all of the plugins you need and click the “Install” button to begin the process of installing them. You’ll have to go through the same process again to activate them when they’ve been installed.
Content Of Your Website
Your website’s content is unquestionably king!
What keeps your site’s users interested and motivated to take action is the variety of content you offer them on your site. Your website’s success is entirely contingent on how successfully you prepare and implement the content.
Material writers can be hired to develop a wide range of different types of content for you.
Mobile-Friendly Dental Clinic Website
Optimizing your website for the mobile platform will increase the number of visitors to your site. It is important to take notice of spacing, image sizes, and features that may not look good or perform properly on mobile devices. You don’t want to be in a situation where your dentist’s website development appears bad on a mobile device and causes customers to go to other, better-looking dentist websites.
Tips for Building a Dentist Website
Add Statistics
Even if the numbers are bad, people enjoy reading them. Add a few numbers on the homepage to show how many people have visited. Customer satisfaction, procedures, or anything else you think is significant can be included in these numbers.
Use Popups
Using popups for messages that you want the user to focus on is a good practice. Anything from a discount to an invitation for you to get in touch is possible.
Use Forms
Users can easily reach out to you by filling out forms on your website. Become their favorite dentist by making their life easy.
Having a website for your dental practice is a good idea. We’re not just referring to a pretty website that doesn’t actually do anything. It should be able to help with things like scheduling an appointment, finding a dentist, and looking at their work. All of these elements were incorporated into ‘Dentario’ by its designers. Just a few blocks are all you need to do to get there. A few tweaks are all that is needed before you’re ready to launch your website. If you’re seeking help with dental website development, you should consider contacting a WordPress development company in Cincinnati.
Contact Us
At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.
Content source: https://reversedout.com/benefits-of-wordpress-for-dental-clinic-website/
#Website Development Company In Cincinnati#WordPress Website Create#WordPress Website Building#Web Development Company Cincinnati#Design Agencies In Cincinnati
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Growing Your Ohio Startup: A Guide to HubSpot for Startups and Early-Stage Businesses
The startup scene in Ohio is thriving, with innovative businesses emerging across various industries. But for early-stage companies, navigating the complexities of marketing can be a challenge. Fortunately, there’s a solution: HubSpot for Startups. This program offers a powerful all-in-one marketing solution specifically designed to empower young businesses with the tools they need to grow.
Why HubSpot for Startups is Ideal for Ohio’s Rising Stars
Ohio startups face unique challenges. Limited resources, tight budgets, and a need for rapid growth are all common hurdles. Here’s how HubSpot for Startups addresses these concerns:
Cost-Effectiveness: HubSpot for Startups offers significant discounts on HubSpot’s professional marketing tools, making it an attractive option for budget-conscious businesses. Depending on your funding stage, you can qualify for discounts of up to 75% in your first year, significantly reducing your marketing software expenses.
All-in-One Solution: HubSpot for Startups goes beyond just email marketing or social media management. It provides a comprehensive suite of tools for inbound marketing, including CRM (Customer Relationship Management), marketing automation, content management, and analytics. This eliminates the need for multiple software subscriptions, simplifying your tech stack and streamlining your marketing efforts.
Growth-Focused Tools: The platform equips you with tools specifically designed to attract leads, nurture relationships, and convert them into loyal customers. Features like landing page builders, email automation workflows, and lead scoring help you capture leads efficiently and nurture them through the sales funnel.
Scalability: As your Ohio startup grows, HubSpot for Startups scales with you. You can upgrade your plan to access more advanced features and capabilities without needing to switch platforms.
Ease of Use: HubSpot’s user-friendly interface makes it easy for even non-technical teams to get started. The platform offers extensive training resources and a supportive community to ensure you maximize the value of your subscription.
Key Features of HubSpot for Startups for Ohio Businesses
HubSpot for Startups equips your Ohio business with a powerful arsenal of tools:
CRM: Manage your customer relationships effectively with a centralized platform for storing contact information, tracking interactions, and nurturing leads.
Marketing Automation: Automate repetitive tasks like email marketing, social media posting, and lead nurturing campaigns, freeing up your team’s time to focus on strategic initiatives.
Content Management System (CMS): Create and publish compelling content on your website using HubSpot’s user-friendly CMS. Optimize your website for search engines and manage your blog seamlessly.
Landing Page Builder: Design high-converting landing pages to capture leads and generate sales. No coding knowledge is required.
Analytics & Reporting: Gain valuable insights into your marketing performance with comprehensive reports and analytics. Track key metrics, identify areas for improvement, and measure the ROI of your campaigns.
Email Marketing: Create and send targeted email campaigns to nurture leads and engage with customers.
Migrating from WordPress to HubSpot
If your Ohio startup is currently using WordPress for your website, you’re not alone. Many businesses start with WordPress due to its ease of use. However, as your needs evolve, HubSpot offers a powerful alternative. Here’s how HubSpot for Startups can help you migrate:
Simplified Migration: HubSpot offers tools and resources to make migrating your website content and data from WordPress to HubSpot CMS a smooth process.
Enhanced Functionality: HubSpot CMS goes beyond basic content management, offering built-in marketing and SEO features that streamline your workflow and improve lead generation.
All-in-One Platform: Consolidate your website management, marketing tools, and CRM into a single platform for improved efficiency and better data insights.
Beyond the Software: Resources and Support for Ohio Startups
HubSpot for Startups goes beyond providing software. It offers valuable resources and support to help your Ohio startup succeed:
Free Online Courses: Access a library of free online courses and certifications to learn inbound marketing best practices and master HubSpot tools.
Startup Community: Connect and network with other early-stage businesses through the HubSpot for Startups community. Share experiences, ask questions, and learn from each other’s successes.
Startup Onboarding Specialists: Get personalized onboarding help from HubSpot’s dedicated Startup Onboarding Specialists to ensure you get the most out of the platform.
Taking Your Ohio Startup to the Next Level with HubSpot
HubSpot for Startups is a game-changer for Ohio’s early-stage businesses. By leveraging its powerful all-in-one marketing solution, you can attract leads, make more conversions and scale your business for better growth.
#hubspot agency cincinnati#HubSpot for Startups#hubspotcms#webdevelopment#digitalmarketing#Cleveland social media advertising#Cleveland social media marketing#hubspot agency Cincinnati#web page design for life science#bespoke cms solutions#crm consulting Cincinnati#cms customization services#marketing agency akron ohio#seo marketing agency ohio#marketing agencies cincinnati ohio
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5 Must Have Ecommerce Web Design Strategies
Since competition among eCommerce companies of all sizes has really heated up over the last few years, let’s look at five different eCommerce design trends that are going to be significant throughout the rest of this year:
Flat Design
While flat design is actually a trend that can be seen on many different sites, it has several features that make it an especially good fit for eCommerce sites. Because this style of design eschews many decorative elements, it’s a great way to put the full focus of a site on products. It also makes it possible to use large product pictures and still allows sites to load quite quickly. Another advantage is it’s a nice complement to the next trend we’re going to discuss.
Responsive Design
More people are using phones and tablets to shop online. However, that doesn’t mean everyone is abandoning their desktops and laptops. Because all of these devices are regularly used by eCommerce customers, retailers have to find a way to deliver a consistent experience. While mobile apps make sense in some cases, responsive design can work extremely well and eliminate the need for users to download another app. By utilizing this type of eCommerce website design, retailers can provide customers with a consistent experience regardless of what size of screen they’re using at the moment.
Fewer Sliders and Larger Navigation Elements
Because online retailers want to ensure that visitors can use any device, designers are making a conscious effort to alter or remove elements that may not work as well on smaller screens. The two best examples of this design trend are sliders and navigation elements. With the former, many designers are choosing to remove sliders as a result of them not working all that great on phones and tablets. And with the latter, a lot of designers are opting to increase the size of those elements so they’re easier to click.
Utilizing Multiple Fonts
It can be hard to use multiple fonts and create a cohesive look. But when done correctly, this technique can add a lot of visual appeal without distracting from the main focus of a product page.
Increasing the Number of Relevant Elements on a Product Page
By opting for designs that include as much relevant information as possible on a single product page, most retailers find that they are able to reduce the number of visitors who leave and ultimately increase their overall conversion rate.
Even though not all of these eCommerce design trends are going to be the right fit for all retailers, utilizing at least a few of them is likely to provide a competitive advantage. If you feel that your eCommerce business needs to do something to ensure you stay ahead of the competition, you won’t regret working with a web design company that understands the best way to utilize any or all of the design trends we covered.
Do you need a new eCommerce web design or mobile app? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More
Original content source: https://www.webstrategyplus.com/5-must-have-ecommerce-web-design-strategies/
#Ecommerce Web Design Strategies#Mobile-friendly ecommerce website#Responsive web design strategies#Cincinnati Web Design & Development#Web Design Agency Cincinnati
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Expertise in Cincinnati Web Design
We are a team of professional and experienced web designers who know the ins and outs of Web Design Cincinnati. Our years of experience and expertise in this domain have enabled us to design several successful and unique websites. So, you can be sure that we will be able to deliver a quality product that will grow your business online.
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Best Digital Branding and Content Marketing Agencies in Ohio

Why Digital Branding Matters
Digital branding is more than just a logo or a tagline. It encompasses the entire online presence of your business, including your website, social media, and any other digital platforms where your brand is represented. A strong digital brand helps to build trust with your audience, differentiate you from competitors, and ultimately drive more business.
The Best Digital Branding Agencies in Ohio
Ohio is home to some of the best digital branding agencies that can help elevate your brand to new heights. These agencies specialize in creating compelling brand identities that resonate with your target audience and leave a lasting impression. Here are some of the top digital branding agencies in Ohio:
Blue Laser Digital: Based in Columbus, Blue Laser Digital is renowned for its innovative approach to digital branding. They offer a full suite of services, including brand strategy, web design, and digital marketing.
Thunder::Tech: Located in Cleveland, Thunder::Tech combines creativity with technology to deliver powerful branding solutions. Their team of experts works closely with clients to develop brands that stand out in the crowded digital space.
The Shipyard: Also in Columbus, The Shipyard is known for its data-driven approach to branding. They leverage advanced analytics to create strategies that not only look good but also perform exceptionally well.
The Importance of Content Marketing
Content marketing is the backbone of any successful digital strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Effective content marketing helps build brand awareness, establish authority, and drive customer loyalty.
Top Content Marketing Agencies in Ohio
Ohio is not just a hub for digital branding; it also houses some of the finest content marketing agencies. These agencies specialize in crafting compelling content that tells your brand’s story and drives results. Here are some of the top content marketing agencies in Ohio:
Sixth City Marketing: With offices in Cleveland and Columbus, Sixth City Marketing excels in creating content that drives traffic and conversions. They offer a range of services, including SEO, social media marketing, and pay-per-click advertising.
Upward Brand Interactions: Located in Dayton, Upward Brand Interactions focuses on creating engaging content that resonates with your audience. Their team of experts crafts content strategies that are aligned with your business goals and objectives.
Content Via: Based in Cincinnati, Content Via specializes in content creation and distribution. They help businesses create high-quality content that attracts, engages, and converts their target audience.
Choosing the Right Agency for Your Needs
When selecting a digital branding or content marketing agency in Ohio, it’s essential to consider your specific needs and goals. Look for agencies with a proven track record, a strong portfolio, and a team of experts who understand your industry. Additionally, consider the agency’s approach to collaboration and communication to ensure a seamless working relationship.
Conclusion
Ohio’s digital branding and content marketing landscape is rich with talent and innovation. By partnering with the best digital branding agencies in Ohio and content marketing experts, you can unlock the full potential of your brand and achieve lasting success in the digital age. Whether you’re looking to build a new brand from scratch or enhance your existing digital presence, Ohio’s top agencies have the expertise and creativity to help you reach your goals.
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Phoenix Design Works is a branding, marketing and advertising creative firm with extensive experience in the educational, collegiate, consumer and pro sports marketplaces. Our leading business focus encompasses the following three areas:
I. Branding and Logo Identity Programs
II. Advertising and Promotional Campaigns
III. Packaging and New Product Development

Phoenix Design Works has created and developed some of the best loved and most memorable collegiate brands in the world today. Phoenix has created the branding, advertising and/or Look of the Game programs for College Football Bowl Games such as The Boca Raton Bowl, The Camellia Bowl, The Chick-fil-A Peach Bowl, The St. Petersburg Bowl and the The Valero Alamo Bowl and college sports properties such as Michigan's The Big Chill, the world's largest outdoor hockey event. We have also created branding and advertising programs for hundreds of collegiate clients across America, both athletic and institutional. Phoenix collegiate clients include Adelphi, Alabama, Arkansas, Binghamton, Brown, Colgate, Delaware State, Drake, Hampton, Harvard, Illinois, LSU, Marist, Moorpark, NC A&T, OU, Roanoke, Saint Joseph's, Siena, Tennessee, Troy, UCLA, UC Merced, UCSB, UMass and UTRGV. Phoenix has also branded dozens of collegiate conferences including the Atlantic Sun, Atlantic 10, Big West, ECC, the ECAC, the LEC, the MAAC, MVC, OVC and SOCON.

We have created franchise identity, property development and event branding for all major league sports including all visual identity, logo marks and uniform design for the Colorado Rockies, Cincinnati Reds, Florida Marlins, Philadelphia 76'ers, Seattle Sonics, Toronto Blue Jays, and Vancouver Grizzlies. Event branding includes properties such as Opening Day, the World Series, the All-Star Game, the US Open and the Super Bowl. Phoenix has created the branding and promotion for the Northwest Arkansas Naturals and the Buffalo Bisons. Phoenix has also created the principle branding for the USTA, Major League Soccer, NASCAR, the Indy 500, the US Grand Prix, the Breeders' Cup, the NTRA, the WPVA, and WUSA. In sports broadcast Phoenix has created on air broadcast properties branding, consumer promotion, event branding and promotion, and packaging for ESPN, Fox, DirecTV, and G4.

Phoenix has created comprehensive branding and advertising programs for over 50 of the Fortune 500 consumer brands. Our experience in corporate and consumer branding ranges from the world's largest manufacturers to the world's most famous entertainment companies. For Walt Disney Companies, Phoenix has produced consumer branding, web design, film property development and consumer retail store branding. Phoenix Design Works has conducted both national and international brand launch initiatives for Coca-Cola Companies, Diageo Brands Worldwide, Guiness Brewing, Kraft General Foods and Reebok. PDW has created new category product launches for Coca-Cola and Guiness, and produced a comprehensive cross category audit and redesign of the entire Maxwell House Coffees product line. Our consumer product development experience includes new product design for Diageo Brands, Durex, Mucinex, SKYY Vodka, and Swatch Watches, as well as a complete brand audit and consumer packaging design and development for DIRECTV and Fox Interactive Video Games.

Phoenix created and launched new national advertising and promotional initiatives for Fireball Cinnamon Whisky and Don Julio Tequila inclusive of all national print and outdoor media. Phoenix consumer branding clients also include Accenture, Amblin, American Express, Apple, Burger King, Ford, Jaguar Motor Cars, John Deere and MasterCard. Phoenix Design Works has also worked as brand forecasters as well as brand agency of record for Bill Gates global photo agency Corbis, and Corbis Green Light. Phoenix Design Works has also created multiple brand campaigns for HP, Specifically their global esports platform, Omen.
At Phoenix Design Works we distinguish ourselves from our competitors by the depth and breadth of our work experience. We combine our experience across collegiate, pro sports & entertainment and consumer branding and bring that experience to play on behalf of every client that we work with. When you hire Phoenix Design Works, you are hiring a company with a proven track record for getting results and producing branding that generates revenue and withstands the test of time. The experience we leverage on behalf of our clients serves to enhance the branding assets that will become your new program and ready it for launch. Whether it's the research process, the creative process, or the client service we deliver throughout the course of the project, it is our past experience that raises the bar on the process overall, and makes for a superior result and experience for our clients.
Phoenix Design Works has been hired to create new or refreshed logo programs, develop advertising and marketing campaigns and to create facilities branding programs for team and institutions. "Our strength is in combining sound strategic thinking with solutions that best serve our client's needs, resonate with their constituents and increase their revenue".
Branding is the way you are perceived by your audience, whether they be prospective admissions for your constituent members, conference partners, current student athletes, parents, donors, or the community at large. Communications media is the means by which you deliver your message to this audience, be it via legacy media such as newspapers and direct mail or digital media platforms such as websites, social media and email.
At Phoenix Design Works we make sure that your new brand will deliver across all these different platforms. As our Principle and Creative Director James M. Skiles says, "A brand never gets a second chance to make a first impression". At PDW we make sure a consumer's first impression builds a lifetime of brand engagement.
Phoenix Design Works has earned national & global recognition and prominence in the areas of branding, design and advertising, with awards and press coverage from American Corporate Identity, Case Awards, Graphis, How, NACDA, P.I.E., Japan and Print Magazine. Our collegiate clients have also been awarded NACDA/NACMA marketing awards.
#wind screens#visual branding#school branding#print advertising#Logo Design#logo#facilities branding#Digital Advertising#branding#Banners#athletic branding#advertising campaign#Advertising#windscreens#visualbranding#schoolbranding#printadvertising#logodesign#Logo#facilitiesbranding#digitaladvertising#banners#athleticbranding#advertisingcampaign#advertising
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Why Is Competitive Research Important And How Can You Do It Right?

With businesses growing, competition is also escalating. To maintain business stability in the market, it is vital to do competitive research. Understanding your competition and managing your business is not the only component of competitive research. It is a much broader term.
Competitive research includes recognizing your competitors and analyzing their strengths and weakness. Additionally, evaluate the pros and cons of their products so that you remain careful about how you are going to stack your products. With deep study, it is easier for your business to run and avoid the mistakes that are made by your competitor. In turn, this makes it less difficult to run a business in a competitive market and attract customers.
Your business can use various resources to perform competitive research and form a competitive assessment structure, collect all the relevant information about the competitor, and make necessary strategies based on the research done. This will help your business remain at the top.
Benefits of Competitive Research
The above-information makes it more clear as to why competitive research is important, but we will further elaborate on it and discuss it in detail.
1. Market Understanding
With competitive research, you can learn about trends in the market that might be missed otherwise. Learning trends makes your work more enhanced, as you know what additions are required in your business and what you need to eliminate from your stock. By doing so, your customers will be more attracted to your business and you can boost your sales.
2. Recognizing the Gaps
Competitive research helps discover gaps in the market where competitors have not yet reached. Figure out the strengths and weaknesses of those gaps and why the population there is still underserved. With complete study, you can get the opportunity to start or expand your business there.
3. Marketing
If your products and services are meeting the needs of customers, then there is a higher chance of them returning to your business. However, if they moved on to your competitor, this means they are not satisfied with your products or services. Customers’ preferences should be given top priority. By doing competitive research, you can analyze why customers choose competitor products over yours. Figure out how to improve your products and services to capture the market again.
4. Plan for Business
No business can survive without a plan. So, make sure to analyze all relevant facts and figures and make a plan that will help lead your business to the top. The most vital outcome of competitive research is that it assists with strategic planning. This planning helps you improve your products and services and enhance the promotion of your business.
How to Perform Competitive Analysis
There are numerous steps that are required in order to perform competitive analysis:
Competitor research
Learn about their products and services, and find out if they are a direct competitor.
Understand their sales and marketing strategy.
Discover whether their strategies are fruitful or not.
Access their content strategy.
Find out the level of engagement they can attain with their content management.
Figure out how the promotion of their strategies is done.
Keep an eye on their social media to figure out how they are using it to market their content.
For competitive analysis, it is best to decide whether you want to carry out an in-house analysis done by your team, or if you need to hire a team of professionals that will help you with the analysis. Let us discuss both of these options in detail.
The Pros Of Hiring A Consultant
With their expertise, they help gather all vital information.
Complete knowledge of tools and techniques.
They are not new to this concept and have performed these hundreds of times before; so they know the systematic pattern that needs to be followed.
The down-side of hiring a consultant from outside your business is that there can be issues with your business partner or senior manager, as they may want to follow a different approach. Giving a clear picture about researching your competition may be difficult to get them understand.
The Pros Of Doing In-House Research
Close tracking of crucial points that are needed to analyze first.
You can generate more data in the future if needed.
It is easier for a business owner/manager to take suggestions from within their staff than an outsider.
The main disadvantage of in-house research is that specialized knowledge is required, and you may not be able to get the data you wanted. This is especially because competitive analysis is not a one day task, it requires months to carry out the research.
However, there is always a middle ground that you can choose. The day-to-day tracking can be done by your in-house team, and have the deep research and quarterly updates performed by a consultant.
Steps For Competitive Research
Whichever way you choose for your competitive analysis, you need to follow some specific steps. The steps are as follows:
Step 1 – Customer Identification
As we have discussed earlier, there is no business without a competitor or there are numerous competitors that are struggling to capture a large portion of the same market. There are multiple ways that can help you identify your top-most competitors. In the past, there were fewer rivals and similar businesses. Though, now, you may have to fight with a hundred competitors selling the same product that you are offering to your customers.
With a minimal amount of research, you can gather complete information about your leading competitors and other essential players that are fighting for the same audience of buyers. It is a wise idea to keep track of the digital marketing footprints of your rivals such as online news websites, online communities, social media space, threads, and review sites. It is crucial that you figure out who your competitors are so that you can make a counter plan to capture their audience.
You can offer tester products to potential customers or can perform a survey to find out what customers like about your competitor’s products and services. This will help you enhance your services and products.
There are some websites that can make your competitor research easier, such as Crunchbase or Product Hunt.
Step 2 – Examine Competitors’ Online Presence
In this step, we analyze the website of competitors closely to find out how they have arranged their brand products, their blogging strategies, how they have described their products, and how they are fascinating customers with product photographs and call-to-action methods. A deep study regarding commonly employed strategies is done in which customer support systems, promotion methods of brands, learning how they have displayed their marketing banners, and website optimization for mobile phones. This is an important step in doing competitive research and can show you what may be visually appealing to your target audience.
When executing this step, some important questions to keep in mind are:
Did you find it easy to navigate their website?
What does the user like about their website?
Is their website mobile-optimized?
Did you understand their offers clearly on their products and services?
Did you find their blog content useful?
How frequently do they post their blogs?
Analyze their blog topics?
What platforms did they use for the promotion of their products and services?
Did you find the content engaging for the target audience?
If you can find the answer to all of the above-asked questions, then you can easily outperform your competitor. Pay attention to all of the things that they are doing and find a way to incorporate them into your strategy. This will help you reach a bigger audience and drive your business to the top.
Step 3. Understanding Market Positioning
Analyzing their strategies and input tactics is very important in order to understand your competitor’s market positioning. By deep analyzing, you can easily figure out how they are positioning their products and services and whether they are getting any benefit from the tactics that they are using. Are they able to convince the customer that they are unique in their products, and are customers convinced about your brand? This answer will help you unlock the secrets of their market positioning plans. Additionally, competitive research will provide you with an idea of how you can use your competitor’s strategy to make your brand better than theirs.
Step 4. Correct Pricing and Shipping
Customers are not only attracted by high quality products or good performance of a brand, but the price of a product also matters. So, find a good price at which you can earn a profit and customers also get products similar or at a lower price than competitors. Analyze the price and quantity of your competitor’s products. By understanding the pricing policy of competitors, you can work on your own product prices. However, if your price is lower than that of your competitor, that does not guarantee you more sales. Customers also want some specific features that a product has to offer at a competitive price.
Nowadays, a lot of customers prefer to get their products shipped to their home. Yet, the matter of concern for both your business and customers is shipping charges. Find out what your competitor’s shipping policy is, and see if that policy may be helpful for you to adapt in order to increase your sales and profits. Many customers often decide not to purchase products at the time of payment due to high shipping charges, so try to have free shipping or at a minimal price. In order to attract more customers, companies are trying promotions such as discounts, loyalty points, giveaways, gift cards, and the free exchange of products.
Step 5. Customer Feedback
A great way to learn about your customers is to take feedback from them at the end of any purchase. This will let you know whether customers are happy with your brand or not. Taking an individual view can give you a deeper knowledge of customers and what they think about your brand. You can take reviews on social media sites, online review sites, and blog sites. Try to fill the gap after analyzing the customer’s point of view.
After collecting the feedback, study it all carefully and understand why customers are not content with your products. By gaining complete knowledge, you can easily work on making improvements; such as quality, packaging, delivery, pricing, performance, or post-sales issues. If you provide a better experience to customers, then you can easily retain your customers and can even attract those of your rivals.
Step 6. Presence on Social Media
Changing trends have also changed the ways businesses promote themselves. Now, Facebook, Twitter, and Instagram present a chance to understand the popularity of a brand among customers. Figure out your competitor’s activities on social media and try to attract more followers to your page by creating better content.
Consider what your customers like when you post something, and understand the niche that attracts them. Work on understanding their preferences so that they follow you on social media and also recommend you to others. Once you become popular, it will be easier for you to boost your sales and earn a good margin of profits.
Focus points:
Presence on social media
Channels at which your competition are present on social media
How frequently do they post
Interaction with customers
Content that they are posting
Key points that they are focusing
Is their content engaging
Bottom Line
For a deeper study of competitive research, it is always beneficial to understand your strengths, and weaknesses. Grab new opportunities and always analyze; helping you with better planning and achieving your goals quicker. This strategic planning will help you explore all of the areas necessary for the improvement of your business. If you have any questions or need help with your digital marketing campaign, feel free to contact us at Reversed Out Creative.
Contact Us
At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.
Content source: https://reversedout.com/importance-of-competitive-research/
#Competitive Market Research#Digital Marketing Agency#Web Designing Company In Cincinnati#Digital Marketing Company In Cincinnati
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Don't Go Live Half-Baked! The Ultimate Small Business Website Checklist for a Flawless Pre-Launch

Launching a website is a significant milestone for any small business. However, going live without a comprehensive plan can lead to issues that could harm your brand’s reputation. To ensure your website is fully prepared, a small business website checklist is essential. This guide will provide an exhaustive website review checklist to help you navigate the pre-launch phase with confidence.
Understanding the Importance of a Website Checklist
A website checklist is crucial for several reasons. It ensures that every aspect of the website has been considered and tested, minimizing the chances of issues post-launch. From design to functionality, usability to credibility, a well-thought-out checklist covers it all.
The Comprehensive Small Business Website Checklist
1. Website Requirements Template
Before diving into the design and development, it is vital to outline your website requirements template. This template will guide the entire process, ensuring that all necessary features and functions are included.
Key Components:
Business Goals: Clearly define what you want your website to achieve.
Target Audience: Identify who will be using your website.
Core Features: List essential features such as contact forms, e-commerce capabilities, and blog sections.
2. Website Credibility Checklist
Building trust with your visitors is paramount. A website credibility checklist ensures that your site appears professional and trustworthy.
Key Components:
Secure URLs: Ensure your site uses HTTPS.
Contact Information: Provide clear and accessible contact details.
Testimonials and Reviews: Include customer feedback and reviews.
Privacy Policy and Terms of Service: Clearly outline your policies.
3. Website Evaluation Checklist
A thorough website evaluation checklist will help you assess the overall quality and performance of your site.
Key Components:
Page Load Speed: Test your site’s speed using tools like Google PageSpeed Insights.
SEO Optimization: Ensure all pages are optimized for search engines.
Mobile Compatibility: Test your site on various devices to ensure responsiveness.
4. Website Functionality Checklist
Functionality is the backbone of your website. The website functionality checklist ensures all features work seamlessly.
Key Components:
Form Functionality: Test all forms for proper submission and responses.
Links: Verify that all internal and external links are working.
Navigation: Ensure the navigation is intuitive and user-friendly.

5. Website Features Checklist
Your website features checklist will ensure that all necessary features are present and functioning.
Key Components:
Search Function: Implement a search bar for easy content discovery.
Social Media Integration: Ensure your social media profiles are linked.
Analytics: Set up Google Analytics to track visitor behavior.
6. Website Usability Checklist
User experience is crucial for retaining visitors. A website usability checklist ensures that your site is easy to use and navigate.
Key Components:
Clear Call-to-Actions: Make sure CTAs are visible and compelling.
Consistent Design: Maintain a consistent design throughout the site.
Accessibility: Ensure your site is accessible to all users, including those with disabilities.
7. Choosing the Right Development and Design Partner
Partnering with a professional responsive website development company or an ecommerce website design agency can make a significant difference. These experts can provide affordable website design service and custom website design packages tailored to your needs.
Recommendations:
HubOps: A reliable partner for customer-centric website design and user centric design.
Web Development Cincinnati: Known for their expertise in creative design website and marketing website design.
8. Avoiding Poor Website Design
A poor website design can deter visitors and harm your credibility. Focus on customer-centric website design to ensure your site meets user expectations.
Key Considerations:
Simplicity: Avoid cluttered layouts and excessive elements.
Professional Aesthetics: Ensure your design looks professional and polished.
User Experience: Prioritize usability and intuitive navigation.
Problem-Solving Solutions
Addressing Common Issues
Slow Page Load Times: Optimize images, leverage browser caching, and minimize HTTP requests to improve load times.
Broken Links: Regularly check and update links to prevent 404 errors.
Poor Mobile Experience: Use responsive design practices to ensure your site looks good on all devices.
Security Vulnerabilities: Regularly update software and plugins to protect against security threats.
Utilizing Tools and Resources
Google PageSpeed Insights: Analyze and improve your page speed.
Screaming Frog: Crawl your site to find broken links and other issues
Google Analytics: Track and analyze visitor behavior.
Post-Launch Monitoring
Regular Audits: Conduct regular audits using your website evaluation checklist to ensure ongoing performance.
User Feedback: Gather and act on user feedback to continuously improve the site.
SEO Monitoring: Use tools like Google Search Console to monitor and improve your SEO performance.
Conclusion
A successful website launch requires meticulous planning and attention to detail. By following this ultimate small business website checklist, you can ensure that your site is ready to impress visitors and achieve your business goals. Partner with experts like HubOps for responsive website development and custom website design packages to make your website launch a seamless experience.
Remember, a well-prepared website is a powerful tool for your small business. Don’t go live half-baked — use this checklist to achieve a flawless pre-launch.
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A Story of Determination - Web Strategy Plus
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Enhance your online presence with Web Strategy Plus, a top-tier social media design company specializing in website development in Cincinnati, OH. Our expert web design team in Cincinnati crafts unique solutions for your digital success, complemented by effective social media marketing, search engine optimization (SEO), and internet marketing strategies. Partner with us for unparalleled social media management in Orlando and drive your brand's growth with our proven SEO marketing agency expertise. Elevate your online strategy with Web Strategy Plus today.
We can help you develop an overall marketing strategy that will drive more leads to your business. Contact us for a free consultation! https://www.webstrategyplus.com/
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Mastering Shopify: A Comprehensive Guide to Web Development
Introduction:
When it comes to Shopify web development, finding the right partner can make all the difference in building a successful online store. In this article, we will explore the key aspects of mastering Shopify web development and highlight why The Digital Hunt stands out as the best Shopify development company in Boston and Cincinnati, USA. With their expertise in Shopify development services, app development, and website development, The Digital Hunt has established itself as a top-notch Shopify development agency.
Shopify Development Services:
The Digital Hunt offers a wide range of Shopify development services tailored to meet the unique needs of businesses. Their team of skilled professionals excels in creating custom Shopify websites that are visually appealing, user-friendly, and optimized for conversion. Whether you need a brand new online store or want to enhance an existing one, The Digital Hunt can deliver exceptional results.
Shopify App Development:
With the increasing demand for advanced functionality and seamless integration, Shopify app development has become crucial for online businesses. The Digital Hunt's expert developers have extensive experience in creating powerful Shopify apps that extend the platform's capabilities and provide unique features to enhance the user experience. Their proficiency in Shopify app development ensures that businesses can leverage the full potential of the platform.
Shopify Web Development:
The Digital Hunt takes pride in its team of highly skilled Shopify web developers who possess in-depth knowledge and expertise in the platform. From customizing themes and templates to implementing complex functionalities, their developers have the proficiency to tackle any Shopify web development project. Their attention to detail and commitment to delivering exceptional results make them the go-to choice for businesses seeking professional Shopify web development services.
Shopify Website Development:
A visually appealing and functional website is crucial for success in the competitive e-commerce landscape. The Digital Hunt specializes in Shopify website development, creating stunning online stores that capture the essence of a brand and engage visitors. Their expertise in user experience design, responsive web development, and mobile optimization ensures that businesses can deliver a seamless shopping experience to their customers across all devices.
Conclusion:
When it comes to mastering Shopify web development, The Digital Hunt emerges as the best choice for businesses in Boston and Cincinnati, USA. With their comprehensive range of Shopify development services, expertise in app development, and proficiency in website development, they are well-equipped to help businesses thrive in the digital realm. Their professionalism, attention to detail, and commitment to delivering outstanding results make them the ideal partner for businesses looking to build a successful online store on the Shopify platform.
This Article was written by
The Digital Hunt - Shopify Development Company
"We are the leading Shopify web development company offering the best Shopify development services like websites and app development,ect."
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High-quality website development company in Cincinnati
Worried about how to make your website development great? Well, if you are here then you don’t need to worry about anything. Here is the best Cincinnati Web Development company to whom you can rely on. Want to know more? Visit our website now!!

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Why We Choose Cincinnati PPC Company?
If you are looking for experienced digital marketing professionals to lead your company's search engine optimization. Offshore Marketers PPC company in Cincinnati has a team of Ad-Word specialists with many years of experience managing Google and Bing ads. We create high-quality content for SEO, PPC, social media or a new web design project of Cincinnati PPC Services.
#Cincinnati PPC Company#Cincinnati PPC services#ppc services#ppc agency#Offshore Marketers PPC#Ad-Word specialists#seo#ppc#socila media#web design
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SEO: Agency, In-House Or Freelance - What Is Ideal For My Business?
With every passing day, digital marketing is becoming more important as ever. Big and small start-ups are advancing for digital marketing platforms to get their high business rankings and more ROI.
Search engine optimisation is one of the most crucial pillars of online marketing that supports the other channels including email marketing, PPC and more. Many businesses favour SEO over email marketing or PPC, because SEO is fruitful in the long run and offer a better ROI as compared to email marketing, PPC or any other strategies.
SEO is a long-term investment; it's high time that your business should seriously consider to invest in SEO. There are many ways through which you can get your SEO done: outsource your SEO, hire an in-house SEO agency or hire SEO freelancers.

Hiring An In-House SEO Team
SEO is not a simple thing, it's complex and difficult regarding getting rankings, leads and traffic you need to have a dedicated in-house SEO team who are right in their respective fields. Having an in-house squad have a lot of benefits such as the team is always around to look into the website issues, so there will be no significant problem.
Also, search engine and technical issues can be caught the ride in the start before it gets any worst. Having an in-house team can help you in the upcoming ventures that company might be planning to have to increase their business like pilot business model or sister website.
Outsource To An SEO Agency
When businesses don't have enough budget to have an in-house SEO team the ideal choice left for them is to outsource their SEO and marketing needs to a third party and SEO agencies that are sound. An SEO agency comprises of link builders, content producers and project managers hired in their team, and they work with different clients from all around the globe.
Outsourcing your SEO work to an SEO agency is right in a way as professionals from that field will handle your job. The way things work in an SEO agency is different from the in-house team as people tend to leave, so the people who worked for you before are not sure to be working there anymore.
Hiring A Freelance SEO
A freelance SEO person is also a good option, but they don't work for an agency neither they work in-house. They not only take on your SEO project but they also keep every aspect of it in mind and are highly responsible for bringing more leads and traffic to the business.
Usually, people who don't like to work with agencies or have in-house teams work with freelance SEO as they don't take multiple projects and can listen to you more than the SEO agencies. A freelance SEO person is less expensive than an SEO agency.
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What You Can Do In Order To Locate The Best SEO Services
When you have a business or a company nowadays an SEO service comes as a necessity. This is because every company and business is going digital and without that you are losing out on a lot. Most of the customers and clients that you will find who will mostly find you on the internet which means that you cannot afford not to have a website as a businessperson.
You should see to it that anybody who is looking for you is able to find you through the internet and that you have been able to conduct your business much more easily by having a website that runs well and that is working very well and this is the reason why you should make sure that you have looked for and also found the best SEO service that you can possibly find. It is important for you to find a very good and influential SEO service so that you can have a good ranking on the internet. Check Pattern SEO Consulting to learn more.
It is because of this that it will be very important for you to know how you can look for and also find the best SEO company or agency that you can possibly find and for you to find it successfully especially if you do not know how to do it and we are going to help you do this the best way possible so make sure that you have continued reading this article in order for you to see everything that we have outlined below for you that has got to do with this. Reputation is almost everything especially when you are looking for a service provider and this is the reason why you should make sure that you are not compromised on this when you are looking to find the best SEO service that you can possibly find and this is where you will need to make sure that you are started by looking the moment you decide that you really need to find an SEO service for the sake of your business. Check https://patternseo.io/cincinnati-seo-company/ for more info.
It will be very important for you to find or know about the reputation that a particular SEO service has by visiting the website that they have that they should definitely have and getting to see how it looks like and how it has been ranked by the people that visited especially if you have decided that that is the SEO service that you want to choose and to work with. One thing that is very good and important for you to know especially when you hire an SEO services that every SEO service that is legitimate and that is good at what it is doing should be able to show you other websites that it has worked on and to show you how far they have come after they worked on that website instead of the SEO service trying to make promises that have to do with your website ranking as number one immediately they work on it. Visit https://www.wikihow.com/Get-Started-in-Web-Design for other references.
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RECENT NEWS, RESOURCES & STUDIES, May 2019
Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from May 3 to May 30, although some may be older than that.
I am out of town June 10-16, so I cannot predict when the next edition will come out, but I will do my best to make it before the June trip. I’ve recently narrowed my reading list so that I can get through it more quickly and post these more often. If you have any suggestions or comments, please let me know!
TOP NEWS & ARTICLES
If you had your entire promoted listing budget eaten up by clicks on an item with “shoe” in the searchable keywords, contact Etsy to make sure you will be refunded.
Etsy was accidentally suspending some shops for not using Etsy Payments, but they are in ineligible countries. Some but not all drop ship or use fulfillment in countries with Etsy Payments, but that doesn’t appear to explain all the errors.
Mailchimp launches a new marketing platform that integrates multiple marketing needs, not just emails. Pricing will stay the same for existing customers for the time being.
On the same topic, here is a study of various email services, and their different deliver-ability rates.
Etsy is being sued after a child dies, strangled by an amber necklace bought on Etsy. [video & article] This is getting a fair amount of media attention. Not covered in many stories is the fact that the daycare employees didn’t call 911 at first, and the day home had more infants that day than they were licensed for.
Better media attention: disappointed in the long delay for the introduction of the Harriet Tubman $20 bill in the US, an Etsy seller designed a stamp buyers can use to cover up Jackson’s face with Tubman’s. “Harriet Tubman” is a trending search on Etsy frequently since these articles, so this media coverage is really bringing traffic to the site.
Amazon is now using packing machines in a few of its warehouses that replace 12 workers each. They have other warehouse automation, too, & just started work on their hub at the Cincinnati airport. If you need any more evidence that diversification is the key to successful businesses, remember that they make the biggest chunk of their profit on their cloud services.
ETSY NEWS
This year, Etsy’s Maker Cities program (US only) has joined up with Mastercard for their grants. Applications are due July 3, and there is a webinar on June 3 with more info and instructions. [links in article]
They’s also extended their Design Awards submission deadline to June 4. Check out their FAQ if you have any questions.
Etsy released a summer update to their spring/summer trends guide, with some useful search data. Clothing shoppers are interested in vintage styles, “with Etsy searches for “70s” and “90s” up 26% and 7% year over year.” I summarized the earlier report here.
In case you missed it, Etsy released their first quarter financial report for 2019, & I summarized it in the Etsy forum.
In related news, Etsy ranks 3rd in USA Today's list of the top 20 fastest growing retailers in the world, even ahead of Amazon.
Some businesses are competing based on delivery speed, but Etsy is able to do well with much slower shipping. (That’s a nice feature in an article they didn’t write; not all good promotion is paid.)
I can’t remember if I posted this interview with Etsy chief financial officer Rachel Glaser before, so here it is again. [audio file/podcast and short text excerpt. Please note I have contacted Etsy about the photos & search comment, but they have not yet replied, other than with the usual links to Etsy’s search guide.]
Short piece on Etsy’s approach to diversity. Spoiler alert - they like it, and the article links to other materials demonstrating why this is the best approach for businesses.
SEO: GOOGLE & OTHER SEARCH ENGINES
If you want to get your website or blog material ranking faster, Moz has some tips for you. Note that the first part in particular contains advanced-level technical tips, but most of the rest is easier to grasp for non-techies. It’s worth a skim!
But don’t break Wikipedia rules to get your images on top - North Face got caught doing that, & had to apologize. But “[f]rom Leo Burnett Tailor Made's original statement, it seems the agency was anticipating such a reaction to the North Face effort all along. In stunts like these, the ensuing controversy and attention around it can be part of the overall campaign goal and strategy.”
Once your website starts getting Google traffic, it is not unusual for growth to start to slow or even stop completely, but there are things you can do to avoid that.
Despite many people insisting that longer blog posts are necessary for good Google ranking, there is no ideal length for a blog post.
Here’s a good list of free SEO tools; note that some are paid tools that have a limited free version.
Links on other high-quality websites still matter to Google. (Most of us won’t be able to do the link-building that this test did, but the test demonstrates how much the links are worth. So if you aren’t ranking, realize that other people linking to your page is probably a big factor.) Some of your pages might fit perfectly on a resource page/site, if they answer a question or uniquely fill a need. You can find link opportunities on Twitter through following certain hashtags and engaging with the users.
Google search results now include podcasts. “This feature doesn’t only search for the title or meta data of the podcasts but also can search for the audio �� as Google transcribes them — directly within the podcast show itself.”
As of July 1, Google will use the mobile version of all new websites for their index, so make sure that you have a good mobile set up on any new websites (or old ones, for that matter, since most web traffic is mobile these days).
There was a possible Google search update around May 9, then May 22, and now maybe May 29th. Google updates its algorithm a lot, if you hadn’t already noticed. "To give you a sense of the scale of the changes that Google considers, in 2010 we conducted 13,311 precision evaluations to see whether proposed algorithm changes improved the quality of its search results, 8,157 side-by-side experiments where it presented two sets of search results to a panel of human testers and had the evaluators rank which set of results was better, and 2,800 click evaluations to see how a small sample of real-life Google users responded to the change.” (and some people think Etsy tests a lot LOL)
CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)
Have popular content on one platform/site? You can repurpose it to use elsewhere, for maximum reach. It’s less work than coming up with brand new ideas all of the time!
Micro-influencers may work best for most businesses, because they can speak directly to your target market.
There are proven ways to get more social media followers; it’s not just luck.
Up-to-date infographic on the ideal sizes for social media images, by platform.
Facebook announced several upcoming plans at their annual developer conference, including a desktop redesign. Facebook has also changed the video algorithm to favour posts that people watch for longer, and to disfavour posts that are just repurposing old video.
Tweetdeck is rolling out more updates, including emojis and the ability to set up polls within the app. I use it, & I like it - I wish they had a phone app!
If you are using LinkedIn, you may be missing some great tricks to get more attention.
ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)
Here’s how you can get better results out of Microsoft ads (formerly Bing ads)
There was a bug in Google ads stats for April 30 & May 1st; they are working on fixing it.
Google advertising can be very confusing, so here as some tips on mistakes you should avoid. [video with transcript] They also recently announced some upcoming changes.
Etsy shops can only buy their own Google Shopping ads through Etsy’s program, or you can let Etsy buy them for your shop, but if you want to advertise your website, here is a great starter guide.
Chrome is giving you more control over cookies so that you can avoid more targeted ads. Some point out this is not necessarily as user-friendly as it sounds - it means Google can stop other companies from tracking their ad performance while Google has all those records through Chrome & other tools.
Facebook is also giving users more control over tracking for ads, & advertisers are not happy.
STATS, DATA, OTHER TRACKING
You are going to be surprised that Russian search engine Yandex has a really good Webmaster tools package.
ECOMMERCE NEWS, IDEAS, TRENDS
Some people are comparing Walmart’s new online wedding shop to Etsy, "with tons of personalized wedding gifts to buy on a budget.”
The coverage of Amazon’s big announcement about one-day shipping with Prime (in the US) mostly missed the fact that Amazon can already deliver to 72% of the US population in one day.
Amazon employees told some third-party sellers that religious items were banned from the site - but it wasn’t true.
Big Commerce now has a plug-in for Wordpress blogs.
As promised, Zibbet has added Etsy to its integrations, which allows you to list on Zibbet and it will automatically be added to Etsy as well. This is only going to be useful once they add other platforms (since Zibbet has no traffic), so shop around if you are interested in this sort of tool, as other companies are doing the same things. Indiemade websites completely integrate with Etsy, for example, and they have more website tools.
BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
With increased discussion of free shipping on Etsy recently, this is a good time to review some of the more recent studies & surveys on the topic. One US report from January shows that buyer expectations in this area continue to increase. Shipping cost is a big factor in purchase decisions, & shipping costs are a common reason for cart abandonment. There are a variety of ways to calculate how to offer free shipping without losing money. (Thank you to Rebecca for the last link!)
If you want more shares on social media, this study on the top 5 reasons people share things online will be useful. But Americans are now more engaged by mobile games than social media, which has implications for app development and advertising.
Googly eyes make people donate more.
Smaller online businesses tend to make very specific types of customer service mistakes that harm your ability to compete. Although there isn’t always much you can do about the fact that “37% of customers expect a response within an hour“.
Can everyone read and understand your web page? Easy-to-understand English is an important aspect of accessibility.
Help Scout produces some fabulous material on customer service; here is a great article on value propositions, with examples, and another on how to collect customer feedback, including analyzing your stats package to see where customers are having trouble with your site.
MISCELLANEOUS (including humour)
Trend alert: more professional women switching purses for backpacks.
You can now control how long Google retains data on you.
You can also join the class action against major US telecom companies that sold your location data.
Another example of a company getting people to post photos so it can develop facial recognition technology.
Some businesses are offering products & services based on your DNA & other biological markers.
Most people worldwide over the age of 15 have a cell phone, although not all are regular users.
If you are concerned about internet privacy, & hate tracking, the browser Brave may be worth a look. (I haven’t tried it yet, but it comes well-recommended from various tech people I respect.)
Burger King has trolled McDonald's in ads & social media posts for years, & it can be pretty funny. “When McDonald’s abruptly and surprisingly lost its trademark on “Big Mac” in the EU earlier this year, Burger King couldn’t help but rub some salt in the wound. BK’s Swedish operations decided to celebrate for a day by offering a menu of “Not Big Macs” such as “The Like a Big Mac, But Actually Big” and “The Big Mac-ish But Flame-Grilled of Course.”
#seo#search engine optimization#search engine marketing#etsynews#analytics#stats#social media#contentmarketing#ecommerce#smallbiz#cindylouwho2newsupdates
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Website Design in Cincinnati, OH
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50 E Rivercenter Blvd Suite 600
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