#DMARC Report

[yahoo-postmaster]

More Secure, Less Spam: Enforcing Email Standards for a Better Experience

By Marcel Becker, Sr Director Product Management

A key mission of Yahoo is to deliver messages that consumers want to receive and filter out the messages they don't. 

To guide and help senders support us in that mission, we have documented our sending best practices on our Sender Hub. In addition, our postmaster teams have assisted the sending community to achieve the best results for them and ultimately for our users.

Yet, numerous bulk senders fail to secure and set up their systems correctly, allowing malicious actors to exploit their resources without detection. A pivotal aspect of addressing these concerns involves sender validation, leveraging email authentication standards to guarantee the verification of the email sender's identity. 

Sending properly authenticated messages helps us to better identify and block billions of malicious messages and declutter our users' inboxes. 

But we believe we can do even more to improve the quality of the emails our users receive as well as fight abuse and ultimately improve the experience for email users everywhere. 

In the first quarter of 2024, we will require that all bulk senders:

Authenticate their email: To help our users to be more confident about an email's source, we will require senders to implement stronger email authentication leveraging industry standards such as SPF, DKIM and DMARC. 

Enable Easy Unsubscription: Our users should be able to unsubscribe from unwanted emails without any hassle. It should just take one click. While we have promoted solutions for some time, adoption of these common sense standards have been low. We will require senders to support one-click unsubscribe and honor our users requests within two days. 

Only send emails our users want: True to our key mission, we want to ensure our users' inboxes are not cluttered with unsolicited or irrelevant emails. While we have measured user reported spam rates for some time and even exposed some of that data for trusted senders, we will start enforcing a threshold to ensure our users can continue to enjoy a spam free mailbox. 

While we are announcing these changes for all domains and consumer email brands hosted by Yahoo Mail, we are not alone in our quest to improve the email experience for users anywhere, keeping emails safe, user friendly and spam free. Our industry peers like Google agree with us: 

“We firmly believe that users worldwide deserve a more secure email environment, with fewer unwanted messages for an improved overall experience. We look forward to working with peers across the industry to boost the adoption of these email standards that benefit everyone.” - Neil Kumaran, Group Product Manager, Gmail Security & Trust

In the coming months we will provide more details on our Sender Hub and we can also be reached at mail-questions@yahooinc.com to provide more information or assist with any questions you might have. 

[argumate]

my first dmarc report, how delightful, what the fuck does it mean

[b2bcybersecurity]

Gesundheitseinrichtungen sind unzureichend geschützt

Einer neuen Untersuchung zufolge haben weniger als zwei Drittel der Gesundheitseinrichtungen grundlegende Schutzmaßnahmen gegen Phishing und Spoofing implementiert. Die Studie untersuchte die Sicherheitsrichtlinien von 100 führenden Gesundheitseinrichtungen weltweit. Die Studie ergab, dass nur 62 Prozent der untersuchten Organisationen Sicherheitsrichtlinien zur Kennzeichnung, Meldung und Entfernung von Phishing- und Spoofing-E-Mails korrekt umgesetzt und konfiguriert haben. Die Umfrage untersuchte den Einsatz des DMARC-Standards (Domain-based Message Authentication, Reporting, and Conformance) in Unternehmen der Gesundheitsbranche. Der erstmals 2012 veröffentlichte DMARC-Standard ermöglicht die automatische Kennzeichnung und Entfernung von E-Mails, die sich scheinbar als legitime Domänen ausgeben. DMARC ist entscheidend für die Verhinderung von Phishing- und Spoofing-Versuchen. Nur 20 Prozent geschützt 55 Prozent der Einrichtungen, die DMARC implementiert haben, eine DMARC-Richtlinie mit niedriger Sicherheitsstufe verwenden. Diese erlaubt es, das verdächtige E-Mails den Posteingang erreichen können und der Anwender lediglich eine Meldung darüber erhält. Nur 13 Prozent der Organisationen haben ein höheres Sicherheitsniveau, bei dem verdächtige E-Mails im Junk-Ordner unter Quarantäne gestellt werden, so dass die Benutzer entscheiden können, ob die E-Mails tatsächlich nicht vertrauenswürdig sind. Von den 62 Prozent der Organisationen, die den DMARC-Standard verwenden, haben nur 32 Prozent die strengste DMARC-Richtlinie eingeführt. Bei dieser Regel werden E-Mails, die die Authentifizierungsprüfung nicht bestehen, sofort zurückgewiesen, um Unternehmen vor potenziellem Schaden zu schützen. Dies bedeutet, dass von den 100 untersuchten Organisationen lediglich eine von fünf Einrichtungen vollständig vor Phishing- und Spoofing-E-Mails geschützt ist, da sie die strenge Form von DMARC einsetzen, bei der verdächtige E-Mails rundheraus abgelehnt werden. Gesundheitseinrichtungen im Visier In den letzten Jahren haben eine Reihe von aufsehenerregenden Cyberangriffen die Gesundheitssysteme weltweit lahmgelegt, was den dringenden Bedarf an robusten Cybersicherheitsmaßnahmen in diesem Sektor unterstreicht. Der Ransomware-Angriff im vergangenen Monat in London dezimierte die Blutkonserven, beeinträchtigte die Dienste im Guy's, St Thomas', King's College und Evelina London Children's Hospital und führte dazu, dass 4.913 akute ambulante Termine und 1.391 Operationen verschoben werden mussten. Der wohl dramatischste Hackerangriff in Deutschland hat sich im Jahr 2020 an dem Universitätsklinikum in Düsseldorf ereignet. Die Täter haben unzählige Daten der Klinik mithilfe einer Ransomware verschlüsselt. Operationen waren nicht mehr möglich und die Notaufnahme musste schließen. Diese Vorfälle verdeutlichen die Anfälligkeit der Infrastruktur im Gesundheitswesen und die dringende Notwendigkeit umfassender Sicherheitsprotokolle zum Schutz vor solchen bösartigen Aktivitäten. „Trotz der zunehmend technischen und digitalen Welt, in der wir leben, ist für Cyberkriminelle keine Methode so einfach und effektiv wie die Phishing-E-Mail“, so Gerasim Hovhannisyan, CEO und Mitbegründer von EasyDMARC. „90 Prozent aller Cyberangriffe beginnen mit einer Phishing-E-Mail. Für eine so wichtige Branche wie Gesundheitseinrichtungen ist die Installation von E-Mail-Authentifizierungsmaßnahmen ein absolutes Muss, und die Anbieter erweisen sich selbst einen schlechten Dienst, wenn sie dies ignorieren. Mitarbeiter im Gesundheitswesen sind ständig damit beschäftigt, sich um Patienten zu kümmern und wichtige Dienstleistungen zu erbringen. Unabhängig davon, wie gut sie geschult sind, wird es immer die Möglichkeit menschlicher Fehler geben.“ E-Mail-Authentifizierung ist ein einfacher Weg, um zu verhindern, dass viele dieser bösartigen E-Mails überhaupt in den Posteingang gelangen. Dadurch wird verhindert, dass ahnungslose Opfer auf einen schädlichen Link klicken und damit die Dienste lahmlegen, die die Allgemeinheit schützen.   Über EasyDMARC EasyDMARC ist Anbieter einer E-Mail-Sicherheits- und Zustellbarkeits-Plattform, die die E-Mail-Authentifizierung rationalisiert und hilft, Cyberangriffsrisiken zu minimieren. Mit fortschrittlichen Tools wie dem KI-gestützen DMARC Report Analyzer, DMARC (Domain Base Message Authentication, Reporting und Conformance), SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail)-Cloud Mangement-Lösungen und der Überwachung der E-Mail-Quellen-Reputation hilft die SaaS-Plattform von EasyDMARC Kunden, sicher zu bleiben und den Zustand ihrer Domains ohne Risiko zu erhalten. Passende Artikel zum Thema   Lesen Sie den ganzen Artikel

[sendcrux]

Best Email Marketing Platform In The Usa: Tips To Avoid The Spam Folder In 2024

Introduction

In 2024, keeping your emails out of spam folders is more important than ever. To succeed in email marketing, you need to maintain a high deliverability rate. This article reveals seven foolproof strategies to ensure your emails land in inboxes rather than spam. From mastering the best SMTP for cold email to choosing the right cold email automation in the USA, we’ll cover everything you need to optimize your email marketing efforts. Stick with us to get actionable insights that will help you boost your email deliverability and overall campaign effectiveness.

Understanding SMTP for Cold Email

What is SMTP for Cold Email? SMTP, or Simple Mail Transfer Protocol, is the backbone of email communication, facilitating the transfer of emails between servers. Grasping how SMTP works is essential for running effective cold email campaigns.

Why SMTP Matters for Deliverability Using the right SMTP settings is crucial for ensuring your emails are delivered successfully. SMTP helps authenticate and transmit your messages, playing a significant role in avoiding issues like emails being flagged as spam.

Optimizing Your SMTP Settings To get the best results from your cold email campaigns, fine-tune your SMTP settings. This includes configuring authentication methods, encryption protocols, and server settings. Properly optimized SMTP settings help ensure your emails reach their intended recipients efficiently and reliably.

Crafting Engaging Cold Emails

The Power of Well-Crafted Cold Emails Creating engaging and well-crafted emails is key to the success of your cold email campaigns. Your goal is to capture your recipient’s attention and convey your message effectively right from the start.

Personalizing Your Content Tailoring your cold emails to individual recipients can make a huge difference. Use names and relevant details to make your emails more meaningful and engaging.

Using Dynamic Content Incorporate dynamic content to boost relevance. Features like personalized recommendations and dynamic subject lines can significantly enhance engagement and resonate better with your audience’s preferences.

Ensuring Optimal Sender Reputation

Understanding Sender Reputation Your sender reputation greatly impacts email deliverability. A positive reputation ensures your emails land in the inbox rather than being flagged as spam.

Tips for Maintaining a Positive Reputation To keep your sender reputation intact, send relevant and valuable content, follow industry best practices, and avoid practices that could lead to negative perceptions from email service providers.

Proactive Monitoring Regularly monitor your sender reputation metrics and address issues promptly. Quick resolution of problems is crucial for maintaining a good email deliverability profile.

Leveraging Advanced Email Authentication

SPF, DKIM, and DMARC Explained SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are essential authentication protocols that improve email security and authenticity.

Implementing These Protocols Set up SPF, DKIM, and DMARC to enhance your email deliverability. These measures help build trust with email service providers and reduce the risk of your emails being flagged as suspicious or fraudulent.

Verification Tools and Resources Utilize tools and resources to verify your email authentication status. Third-party services and features within email marketing platforms can help you monitor and ensure proper implementation of SPF, DKIM, and DMARC.

Regularly Cleaning and Updating Email Lists

The Importance of a Clean Email List Keeping your email list clean and current is crucial for effective email marketing. An updated list ensures that your messages reach engaged and interested recipients.

Tips for List Maintenance Regularly clean your email lists by removing duplicates, outdated addresses, and inactive subscribers. Verification processes are essential to improve list accuracy and reduce the chances of emails bouncing or being marked as spam.

Impact of Inactive Addresses Inactive or invalid email addresses can harm your deliverability. High bounce rates and spam complaints from outdated addresses can damage your sender’s reputation and hurt the success of your email campaigns.

By implementing these strategies, you’ll be well on your way to optimizing your email deliverability and running successful cold email campaigns.

Visit: www.sendcrux.com

[ibmarketer]

Email Verifier & Blacklist Shield Review & [Lifetime Deal]

In today's digital landscape, maintaining a clean email list and ensuring your emails reach the inbox is crucial for successful marketing. The "Email Verifier & Blacklist Shield Review & [Lifetime Deal]" delves into how these two powerful tools from BrandNav can transform your email campaigns. This comprehensive review will cover the essential features, benefits, and the impact of this exclusive lifetime deal. Whether you’re a seasoned marketer or a business owner aiming for effective communication, understanding these tools will help you boost your email success and achieve a spam-free inbox. Let’s explore how the Email Verifier and Blacklist Shield can revolutionize your email strategy and why the lifetime deal is an opportunity you don’t want to miss.

What is Email Verifier & Blacklist Shield?

Overview

Email Verifier & Blacklist Shield by BrandNav is a combined toolkit designed to enhance email deliverability and optimize email marketing efforts. This dual-function toolset provides comprehensive solutions for email validation and blacklist monitoring, ensuring your emails consistently land in the inbox and not in spam folders.

Key Features

Email Verifier: This tool ensures your email lists are clean and accurate. It prevents issues such as soft and hard bounces by verifying email addresses before you send out campaigns.

Blacklist Shield: This component monitors your email domain against known blacklists and keeps track of technical setup issues that could affect deliverability.

How Email Verifier & Blacklist Shield Works

Email Verifier

The Email Verifier works by examining your email list and validating each address. It checks for:

Invalid Emails: Identifies and removes incorrect or non-existent email addresses.

Catch-All Domains: Detects domains that accept all emails regardless of validity, helping you avoid unnecessary bounces.

Disposable Emails: Removes temporary email addresses often used for one-time sign-ups or spam.

Blacklist Shield

Blacklist Shield helps in monitoring and managing your email reputation by:

Monitoring Blacklists: Regularly checks if your email domain or IP address is listed on known blacklists.

Technical Setup: Reviews your SPF, DKIM, and DMARC records to ensure proper email authentication and prevent spoofing or phishing.

Automated Reports: Provides weekly reports on blacklist status and technical setup, allowing timely corrective actions.

Benefits of Using Email Verifier & Blacklist Shield

Enhance Email Deliverability

By using these tools, you significantly improve the chances of your emails reaching the inbox. Accurate email validation prevents bounces, while blacklist monitoring ensures you’re not flagged as a spammer.

Save Time and Resources

Automating the email verification and blacklist monitoring processes saves time and reduces the need for manual checks. This efficiency helps you focus on crafting compelling email content and strategy.

Boost Sender Reputation

Maintaining a clean email list and staying off blacklists positively impacts your sender reputation. A strong reputation leads to better inbox placement and increased engagement rates.

Avoid Spam Folders

With precise email validation and regular monitoring, you minimize the risk of your emails being categorized as spam, ensuring that your messages are seen by your intended audience.

The Lifetime Deal on AppSumo

Overview of the Deal

The lifetime deal on AppSumo offers an exceptional opportunity to access Email Verifier & Blacklist Shield at a one-time price. This deal includes lifetime access to both tools, all future updates, and exclusive features.

Benefits of the Lifetime Deal

Cost-Effective: Pay once and receive ongoing access without recurring fees.

Future Updates: Enjoy all updates and new features added to Email Verifier & Blacklist Shield.

Flexibility: Stack up to 5 codes for enhanced features and greater capacity.

For more details, check out the lifetime deal here.

Who Should Consider This Lifetime Deal?

Ideal Users

Email Marketers: Those who need to ensure high deliverability and avoid issues with email lists.

SaaS Companies: Businesses that rely on email for communication and customer engagement.

Digital Agencies: Agencies managing multiple clients’ email campaigns.

Business Owners: Individuals looking to enhance their email marketing strategy and maintain a clean email list.

E-commerce Entrepreneurs: Online store owners need reliable email communication with customers.

Why Buy Email Verifier & Blacklist Shield?

Key Reasons to Purchase

Improve Email Deliverability: Ensure your emails reach the inbox.

Prevent Email Bounces: Avoid soft and hard bounces with accurate validation.

Monitor Blacklists: Stay informed and manage blacklist issues effectively.

Future-Proof Investment: Benefit from all future updates with the lifetime deal.

Cost Savings: Save money with a one-time purchase compared to ongoing subscriptions.

The lifetime deal offers incredible value and long-term benefits for email marketing success.

FAQ

What does the Email Verifier do?

The Email Verifier checks and validates email addresses to prevent bounces and ensure accuracy, helping maintain a clean email list.

How does Blacklist Shield help with email deliverability?

Blacklist Shield monitors your domain against known blacklists and ensures proper technical setup (SPF, DKIM, DMARC) to improve email deliverability.

How long is the lifetime deal available?

The lifetime deal is available for a limited time on AppSumo. Make sure to act quickly to secure your access.

Can I stack codes with the lifetime deal?

Yes, you can stack up to 5 codes to enhance your feature limits and access additional capabilities.

What is the money-back guarantee period?

There is a 60-day money-back guarantee, allowing you to try the tools risk-free and ensure they meet your needs.

Conclusion

The Email Verifier & Blacklist Shield Review highlights the powerful capabilities of these tools in enhancing email deliverability and optimizing your marketing efforts. With the exclusive lifetime deal on AppSumo, you can enjoy ongoing access, future updates, and substantial savings. Whether you’re an email marketer, digital agency, or business owner, this toolkit offers essential features to ensure your emails reach the inbox and improve your overall email strategy. Don’t miss out on this opportunity to elevate your email campaigns and safeguard your sender reputation. Explore the lifetime deal today and take control of your email success!

To know more, Click 👉👉 Instant Access

[shosiblog]

What Are the Best Practices for Optimizing Email Deliverability?

In the world of digital marketing, email remains one of the most powerful tools for reaching and engaging with your audience. However, the effectiveness of your email campaigns depends significantly on one crucial factor: deliverability. Email deliverability refers to the ability to deliver emails to your subscribers' inboxes successfully. Here are the best practices for optimizing email deliverability to ensure your messages reach their intended recipients.

1. Build a Quality Email List

Use Double Opt-In

Implement a double opt-in process to confirm subscribers' interest in receiving your emails. This involves sending a confirmation email after someone signs up, ensuring that only genuinely interested recipients are added to your list.

Regularly Clean Your List

Remove inactive subscribers and invalid email addresses from your list regularly. This reduces the chances of your emails being marked as spam and helps maintain a high sender reputation.

2. Authenticate Your Emails

SPF, DKIM, and DMARC

Set up SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) records for your domain. These authentication protocols help email providers verify that your emails are genuinely from your domain, reducing the likelihood of your emails being marked as spam.

Use a Dedicated IP Address

If you send a high volume of emails, consider using a dedicated IP address. This isolates your sending reputation from other senders, allowing you to build and maintain a positive reputation more effectively.

3. Craft Engaging and Relevant Content

Personalize Your Emails

Personalized emails have higher open and engagement rates. Use the recipient's name and other relevant information to tailor your content and make it more appealing.

Avoid Spammy Content

Avoid using trigger words and phrases commonly associated with spam, such as "Free," "Limited Time Offer," or "Act Now." Also, maintain a balanced text-to-image ratio and ensure your emails are not overly promotional.

4. Optimize Email Design and Layout

Mobile-Friendly Design

With many users accessing emails on their mobile devices, it's crucial to use a responsive design that looks great on all screen sizes. Test your emails on various devices to ensure they are easy to read and navigate.

Clear Call-to-Action (CTA)

Include a clear and compelling CTA that guides the recipient on what to do next. A well-designed CTA improves engagement and encourages interaction with your emails.

5. Monitor and Improve Email Engagement

Track Key Metrics

Regularly monitor key email metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. Analyzing these metrics helps you understand what works and what doesn't, allowing you to make necessary adjustments.

Segment Your Audience

Segment your email list based on various criteria such as demographics, past behaviors, and engagement levels. This allows you to send targeted and relevant content to each segment, improving overall engagement.

6. Test and Optimize

A/B Testing

Conduct A/B tests on different elements of your emails, such as subject lines, sender names, content, and CTAs. Testing helps you identify what resonates best with your audience and optimize your emails for better performance.

Regularly Update Content

Keep your content fresh and relevant by regularly updating your email templates, offers, and information. This prevents your emails from becoming stale and keeps your subscribers engaged.

7. Maintain Compliance with Regulations

Follow GDPR and CAN-SPAM Act

Ensure your email marketing practices comply with regulations such as the General Data Protection Regulation (GDPR) and the CAN-SPAM Act. Provide clear unsubscribe options, honor opt-out requests promptly, and respect your subscribers' privacy.

Obtain Consent

Always obtain explicit consent from recipients before adding them to your email list. This builds trust and reduces the likelihood of your emails being marked as spam.

Conclusion

Optimizing email deliverability is essential for the success of your email marketing campaigns. By building a quality email list, authenticating your emails, crafting engaging content, and continuously monitoring and improving your strategies, you can ensure that your emails reach your subscribers' inboxes and achieve the desired impact.

Ready to elevate your digital marketing skills? Enroll in the Best Digital Marketing Course in Coimbatore and master the art of email marketing and more!

[carley-cramer95]

Maximizing ROI: The Power of Professional Email Campaign Management Services

In the dynamic world of digital marketing, email remains one of the most powerful tools for engaging with customers and driving business growth. However, managing an effective email campaign can be time-consuming and complex. This is where Email Campaign Management Services come into play, offering businesses a streamlined and professional approach to email marketing. Let’s dive into the myriad benefits these services provide and how they can elevate your marketing strategy.

What Are Email Campaign Management Services?

Email campaign management services involve the planning, execution, and analysis of email marketing campaigns by specialized teams or platforms. These services cover everything from crafting compelling email content to segmenting your audience and tracking campaign performance. By outsourcing these tasks, businesses can focus on their core activities while ensuring their email marketing efforts are optimized for success.

1. Expertise and Experience

One of the primary benefits of using email campaign management services is access to a team of experts. These professionals have extensive experience in crafting, executing, and optimizing email campaigns. They are well-versed in best practices, industry trends, and the latest tools and technologies. This expertise ensures that your campaigns are not only well-designed but also strategically aligned with your business goals.

2. Time and Resource Efficiency

Managing an effective email campaign requires significant time and resources. By outsourcing this task to a dedicated service, businesses can free up their internal teams to focus on core activities. This efficiency allows for better allocation of resources, enabling your team to concentrate on areas where they can add the most value.

3. Enhanced Personalization and Targeting

Personalization and targeting are critical to the success of email campaigns. Email campaign management services use advanced segmentation techniques and data analytics to create highly personalized content tailored to the preferences and behaviors of different audience segments. This level of customization increases engagement rates, as recipients are more likely to respond to content that is relevant to them.

4. Improved Deliverability

Ensuring that emails reach the intended recipients’ inboxes is a significant challenge. Email campaign management services have the knowledge and tools to improve deliverability rates. They employ strategies such as list cleaning, authentication protocols (like SPF, DKIM, and DMARC), and sender reputation management to reduce the likelihood of emails being marked as spam.

5. Advanced Analytics and Reporting

Understanding the performance of your email campaigns is crucial for continuous improvement. Email campaign management services provide advanced analytics and reporting tools that offer insights into key metrics such as open rates, click-through rates, conversion rates, and more. These insights help businesses identify what’s working and what isn’t, allowing for data-driven decisions to optimize future campaigns.

6. Automation Capabilities

Automation is a powerful feature offered by many email campaign management services. It allows businesses to set up automated workflows that trigger emails based on specific actions or behaviors, such as welcome emails, abandoned cart reminders, and re-engagement campaigns. Automation not only saves time but also ensures timely and relevant communication with subscribers.

7. Cost-Effective Solution

While there is an upfront cost associated with hiring email campaign management services, it can be a cost-effective solution in the long run. The improved efficiency, higher engagement rates, and increased ROI from well-executed campaigns often outweigh the initial investment. Additionally, these services can help avoid costly mistakes that can occur with inexperienced in-house management.

8. Compliance and Security

Navigating the complex landscape of email marketing regulations, such as GDPR, CAN-SPAM, and CASL, can be daunting. Email campaign management services ensure that your campaigns comply with all relevant laws and regulations, reducing the risk of legal issues. They also implement robust security measures to protect sensitive customer data.

9. Creativity and Innovation

Email campaign management services bring fresh perspectives and creative ideas to your campaigns. They stay updated on the latest trends and innovations in email marketing, ensuring that your campaigns are not only effective but also engaging and visually appealing. This creativity helps to capture the attention of your audience and differentiate your brand.

10. Scalability

As your business grows, your email marketing needs will evolve. Email campaign management services offer scalable solutions that can grow with your business. Whether you need to increase the frequency of your campaigns, expand your subscriber list, or implement more sophisticated strategies, these services can adapt to meet your changing requirements.

Conclusion

In the competitive landscape of digital marketing, leveraging email campaign management services can provide a significant edge. These services bring expertise, efficiency, and data-driven strategies that can transform your email marketing efforts. By focusing on personalization, deliverability, and insightful analytics, email campaign management services help businesses engage with their audience more effectively and drive measurable results. If you’re looking to elevate your email marketing strategy, consider partnering with a professional service to unlock its full potential.

[yonarida]

Definisi dan Fungsi SPF, DKIM, dan DMARC

SPF, DKIM, dan DMARC adalah protokol autentikasi email yang dirancang untuk mencegah email spoofing dan meningkatkan keamanan pengiriman email.

1. SPF (Sender Policy Framework)

Penjelasan: SPF adalah sistem validasi email yang memungkinkan penerima untuk memverifikasi apakah email yang diterima berasal dari server yang diizinkan oleh domain pengirim. SPF menggunakan catatan DNS untuk menentukan server mana yang diizinkan untuk mengirim email atas nama domain tertentu.

Fungsi:

Mengurangi Email Spoofing: Mencegah email palsu yang mengaku berasal dari domain Anda.

Meningkatkan Kepercayaan Pengiriman: Memberi tahu penyedia layanan email penerima bahwa email Anda dikirim dari server yang sah, yang dapat meningkatkan deliverability.

Membantu Filter Spam: Membantu filter spam dalam mengidentifikasi dan memblokir email yang tidak sah.

Cara Kerja:

Pengirim menetapkan catatan SPF dalam DNS domain mereka yang mencantumkan server yang diizinkan untuk mengirim email.

Server penerima memeriksa catatan SPF ini untuk memverifikasi bahwa email berasal dari server yang sah.

2. DKIM (DomainKeys Identified Mail)

Penjelasan: DKIM adalah metode autentikasi email yang memungkinkan pengirim untuk menandatangani email secara digital menggunakan kunci kriptografi. Tanda tangan ini memungkinkan penerima untuk memverifikasi bahwa email tersebut benar-benar dikirim oleh domain pengirim dan tidak diubah selama perjalanan.

Fungsi:

Mencegah Email Tampering: Memastikan bahwa konten email tidak diubah sejak dikirim dari server pengirim.

Validasi Pengirim: Memungkinkan penerima untuk memverifikasi bahwa email benar-benar dikirim oleh domain yang diklaim.

Meningkatkan Deliverability: Menunjukkan kepada penyedia layanan email penerima bahwa email tersebut sah, yang dapat membantu menghindari penyaringan spam.

Cara Kerja:

Pengirim menambahkan tanda tangan digital ke header email menggunakan kunci pribadi mereka.

Penerima memverifikasi tanda tangan ini menggunakan kunci publik yang diterbitkan dalam catatan DNS domain pengirim.

3. DMARC (Domain-based Message Authentication, Reporting & Conformance)

Penjelasan: DMARC adalah protokol autentikasi email yang bekerja dengan SPF dan DKIM untuk memberikan mekanisme pelaporan dan kebijakan yang memungkinkan pengirim untuk menentukan bagaimana email yang gagal autentikasi SPF atau DKIM harus ditangani.

Fungsi:

Menggabungkan SPF dan DKIM: Memastikan email harus lulus autentikasi SPF atau DKIM, atau keduanya.

Menentukan Kebijakan: Mengizinkan domain pengirim untuk menentukan kebijakan yang harus diikuti oleh penerima jika email gagal autentikasi (misalnya, ditolak, dihapus, atau dikarantina).

Pelaporan: Memberikan laporan kepada domain pengirim tentang email yang dikirim atas nama domain mereka dan hasil autentikasi.

Cara Kerja:

Pengirim menetapkan catatan DMARC dalam DNS domain mereka, yang mencakup kebijakan pengendalian dan alamat email untuk menerima laporan.

Server penerima memeriksa autentikasi SPF dan DKIM email dan mematuhi kebijakan DMARC yang ditentukan oleh pengirim.

Ringkasan Manfaat:

SPF: Mengurangi email spoofing dengan memverifikasi server pengirim yang sah.

DKIM: Mencegah manipulasi email dengan menandatangani email secara digital.

DMARC: Menggabungkan SPF dan DKIM, menyediakan mekanisme pelaporan dan kebijakan untuk mengelola email yang gagal autentikasi.

Dengan menggunakan SPF, DKIM, dan DMARC bersama-sama, pengirim dapat secara signifikan meningkatkan keamanan dan kepercayaan dalam pengiriman email mereka, serta mengurangi risiko email spoofing dan phishing.

[mohalimedia]

Mastering Email Marketing: A Comprehensive Guide to Success

Email marketing leverages emails to promote products/services. It’s cost-effective, personalized, and reaches a wide audience, fostering customer engagement and sales.

Understanding Email Marketing

What is Email Marketing?

At its core, email marketing involves sending commercial messages to a group of people via email. These messages can range from promotional offers and product updates to newsletters and transactional emails. The goal is to build and nurture relationships with customers, drive engagement, and ultimately, generate revenue.

Benefits of Email Marketing

High ROI: According to research, email marketing generates an average ROI of $42 for every $1 spent. This impressive ROI is attributed to its low cost and high effectiveness.

Direct Communication: Email allows you to communicate directly with your audience, delivering tailored messages based on their preferences and behaviors.

Scalability: Whether you’re a small business or a multinational corporation, email marketing can be scaled to accommodate your needs.

Measurable Results: With email marketing platforms, you can track metrics such as open rates, click-through rates, and conversions, providing valuable insights into the effectiveness of your campaigns.

Building Your Email List

Permission-Based Marketing

Building a quality email list is essential for the success of your email marketing efforts. It’s crucial to obtain permission from individuals before adding them to your list to ensure compliance with anti-spam regulations such as the CAN-SPAM Act in the United States and GDPR in the European Union.

Opt-In Incentives

Offering incentives such as discounts, exclusive content, or free resources can encourage visitors to subscribe to your email list. These opt-in incentives not only attract subscribers but also help establish goodwill and trust with your audience.

Segmenting Your Audience

Segmentation allows you to divide your email list into smaller, targeted groups based on demographics, preferences, or behaviors. By sending relevant content to each segment, you can increase engagement and conversion rates.

Crafting Compelling Email Campaigns

Subject Lines and Preview Text

The subject line and preview text are the first things subscribers see when they receive your email. Craft compelling subject lines that are concise, relevant, and arouse curiosity to entice recipients to open your emails.

Personalization

Personalization is key to creating meaningful connections with your audience. Use subscriber data to personalize email content, including recipient names, product recommendations, and tailored offers.

Valuable Content

Deliver value to your subscribers by providing informative, entertaining, or educational content. Whether it’s industry insights, how-to guides, or customer success stories, aim to enrich the subscriber experience with each email.

Call-to-Action (CTA)

A clear and compelling call-to-action prompts recipients to take the desired action, whether it’s making a purchase, downloading a resource, or signing up for an event. Place CTAs strategically within your emails and use persuasive language to encourage clicks.

Why you need to choose Mohali Media?

Optimizing Email Deliverability

Sender Reputation

Maintaining a positive sender reputation is crucial for ensuring your emails reach recipients’ inboxes. Factors that influence sender reputation include email authentication, low complaint rates, and engagement metrics.

Email Authentication

Implement authentication protocols such as SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify the authenticity of your emails and prevent spoofing and phishing attacks.

List Hygiene

Regularly clean your email list by removing inactive or invalid email addresses. High bounce rates and low engagement can negatively impact your sender reputation and deliverability rates.

Analyzing and Optimizing Performance

Key Metrics

Track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to evaluate the performance of your email campaigns. Identify trends and patterns to inform future strategies and optimizations.

A/B Testing

Experiment with different elements of your emails, such as subject lines, content, CTAs, and send times, through A/B testing. Analyze the results to identify what resonates best with your audience and refine your approach accordingly.

Leveraging Automation

Welcome Series

Automated welcome emails provide a warm introduction to new subscribers, set expectations, and deliver valuable content. By nurturing new leads from the outset, you can increase engagement and conversion rates.

Drip Campaigns

Drip campaigns involve sending a series of automated emails over time, delivering relevant content based on subscriber actions or predefined triggers. These campaigns help keep your brand top-of-mind and guide prospects through the customer journey.

Behavior-Based Triggers

Triggered emails based on user behavior, such as abandoned cart reminders, re-engagement campaigns, and post-purchase follow-ups, allow you to deliver timely and relevant messages, increasing the likelihood of conversion.

Why are you need to choose Mohali Media?

Embracing Mobile Optimization

With the proliferation of smartphones and tablets, optimizing your emails for mobile devices is no longer optional—it’s essential. Ensure your emails are responsive, with clear calls-to-action and easy-to-read content, to provide a seamless experience across devices.

Email marketing is a powerful and cost-effective way for businesses to communicate with their audience, nurture leads, and drive sales. By creating targeted and personalized campaigns, businesses can build strong relationships with customers and prospects. This article will explore various aspects of email marketing, including platforms, software, examples, tips, and types of email marketing.

1. Email Marketing Platforms

Email marketing platforms are tools that allow businesses to create, manage, and analyze email campaigns. These platforms offer a range of features, such as:

Email Design: Create visually appealing emails using templates and drag-and-drop editors.

Segmentation: Divide your email list into smaller groups based on criteria like demographics, behavior, or purchase history.

Automation: Set up automated email sequences based on triggers such as sign-ups, purchases, or interactions.

Analytics and Reporting: Track performance metrics such as open rates, click-through rates, and conversion rates.

Popular email marketing platforms include Mailchimp, Constant Contact, Campaign Monitor, and Sendinblue.

2. Email Marketing Software

Email marketing software provides the tools to create and manage email campaigns efficiently. Some key features include:

List Management: Organize and maintain your email list, including segmenting and targeting specific groups.

Campaign Creation: Design and schedule email campaigns, using templates or custom designs.

Automation: Set up drip campaigns and triggered emails based on user actions.

Tracking and Reporting: Monitor campaign performance and use data to optimize future campaigns.

3. Email Campaigns

Email campaigns are a series of emails sent to a targeted audience with a specific goal in mind, such as promoting a new product or event. Effective email campaigns:

Have a clear goal: Define what you want to achieve with the campaign, such as driving sales or increasing engagement.

Provide value: Offer valuable content, discounts, or promotions to keep subscribers interested.

Use personalization: Tailor content to the recipient’s preferences and behavior.

Include a call-to-action: Encourage recipients to take specific actions, such as visiting a website or making a purchase.

4. Email Lists for Marketing

An email list is a collection of email addresses and other information about contacts. Effective list management involves:

Building and growing the list: Use opt-in forms on your website, social media, and other channels to collect email addresses.

Maintaining list hygiene: Regularly clean your list by removing inactive or invalid email addresses.

Segmenting your list: Divide your list into smaller groups based on various criteria to create targeted campaigns.

5. Free Email Marketing Services

Many email marketing platforms offer free plans with basic features for small businesses or individuals. These plans typically include:

Limited email sends: A cap on the number of emails you can send per month.

Basic templates: Access to a selection of pre-designed email templates.

Limited automation: Basic automation features such as welcome emails.

Popular free email marketing services include Mailchimp, Sendinblue, and MailerLite.

6. Email Marketing Examples

Successful email marketing campaigns share certain characteristics, such as:

Personalization: Using the recipient’s name and tailoring content to their interests.

Compelling subject lines: Crafting attention-grabbing subject lines that encourage opens.

Clear call-to-action: Providing a clear and concise call-to-action that guides recipients to take action.

Responsive design: Ensuring emails look great on both desktop and mobile devices.

What are the four types of email marketing?

Email marketing encompasses a variety of strategies that businesses can use to communicate with their audiences, nurture relationships, and drive conversions. There are four primary types of email marketing campaigns that marketers commonly use:

Promotional Emails:

Promotional emails focus on encouraging recipients to take a specific action, such as making a purchase or signing up for a service.

These emails often include limited-time offers, discounts, product launches, or seasonal promotions.

They may also feature a strong call-to-action (CTA) to guide recipients toward the desired outcome.

Transactional Emails:

Transactional emails are triggered by a recipient’s interaction with a business or website, such as making a purchase or signing up for a service.

Examples include order confirmations, shipping notifications, account creation confirmations, password resets, and subscription renewals.

These emails are typically automated and provide essential information to the recipient.

Relationship-Building Emails:

Relationship-building emails aim to nurture relationships with customers and prospects by providing valuable content and fostering engagement.

Examples include welcome emails for new subscribers, onboarding emails to help customers get started with a product or service, and re-engagement emails for inactive subscribers.

These emails may include educational content, tips, guides, or other resources to keep recipients engaged and informed.

Newsletters:

Newsletters provide regular updates to subscribers, often including company news, industry insights, and curated content.

They may feature blog posts, upcoming events, product updates, customer stories, and other relevant information.

Newsletters help keep your brand top-of-mind and can drive traffic to your website or social media channels.

By using a combination of these four types of email marketing campaigns, businesses can effectively engage with their audiences, build relationships, and achieve their marketing goals.

What are the 5 steps of email marketing?

Email marketing is a powerful way for businesses to engage with their audience and drive conversions. Following a systematic approach can help you create successful email marketing campaigns. Here are five essential steps to guide you through the process:

Define Your Goals and Target Audience:

Start by establishing clear, measurable goals for your email marketing campaign. These goals might include increasing sales, generating leads, or growing your subscriber list.

Identify your target audience and segment your email list based on demographics, interests, behaviors, or other relevant criteria. This allows you to tailor your content and messaging for specific groups.

Create Compelling Content and Design:

Craft engaging content that resonates with your target audience. This may include personalized messages, valuable information, or special offers.

Use a clean and visually appealing design that aligns with your brand identity. Ensure your emails are optimized for both desktop and mobile devices for the best user experience.

Include a clear and actionable call-to-action (CTA) that guides recipients toward the desired outcome.

Plan and Automate Your Campaigns:

Schedule your email campaigns at strategic times when your audience is most likely to engage with your content.

Consider using email marketing automation to set up triggered emails based on user actions, such as welcome emails for new subscribers or follow-up emails after a purchase.

Create a content calendar to maintain consistency and organization across your campaigns.

Track and Analyze Performance:

Monitor key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to assess the effectiveness of your campaigns.

Use analytics tools provided by your email marketing platform to gain insights into your audience’s behavior and preferences.

Analyze the data to identify trends and areas for improvement, such as optimizing subject lines, content, or CTAs.

Optimize and Iterate:

Based on your performance data, make adjustments to your email campaigns for continuous improvement.

Test different elements of your emails, such as subject lines, content, design, and send times, to determine what resonates best with your audience.

Keep an eye on industry trends and best practices to stay ahead of the curve and ensure your email marketing strategy remains effective.

By following these five steps, you can create targeted, engaging, and successful email marketing campaigns that help you achieve your business goals and foster strong relationships with your audience.Why is email marketing useful?

Email marketing is a powerful and versatile tool for businesses of all sizes. It is useful for several reasons, making it a key component of any successful digital marketing strategy. Here are some of the main benefits of email marketing:

Direct and Personalized Communication:

Email marketing allows businesses to communicate directly with their audience, providing personalized content and offers tailored to individual preferences and behaviors.

Segmentation enables businesses to target specific groups within their email list, making messages more relevant and engaging.

Cost-Effective:

Email marketing is a cost-effective way to reach a large audience with minimal expense.

Most email marketing platforms offer affordable plans, making it accessible to businesses with different budget sizes.

High ROI:

Email marketing has a high return on investment (ROI) compared to other digital marketing channels.

The ability to track performance and make data-driven adjustments helps optimize campaigns for better results.

Builds Relationships and Engagement:

By providing valuable content and offers, email marketing helps nurture relationships with customers and prospects.

Regular communication keeps your brand top of mind and fosters customer loyalty.

Measurable Results:

Email marketing platforms provide robust analytics that allow you to track open rates, click-through rates, conversion rates, and other metrics.

These insights enable you to assess the effectiveness of your campaigns and make data-driven decisions.

Scalable and Flexible:

Email marketing is scalable, allowing you to reach a small targeted group or a large audience depending on your needs.

It is also flexible, enabling you to experiment with different types of content, formats, and designs to see what works best for your audience.

Supports Automation:

Email marketing platforms offer automation features such as triggered emails, drip campaigns, and follow-up sequences.

Automation streamlines your campaigns and helps deliver timely, relevant content to your audience.

Boosts Website Traffic and Sales:

Emails can drive traffic to your website or online store through links and CTAs, potentially leading to more sales and conversions.

Promotional emails can also directly influence purchasing decisions, encouraging customers to take advantage of special offers and discounts.

Integrates with Other Marketing Channels:

Email marketing can be seamlessly integrated with other digital marketing channels, such as social media and content marketing.

This integration allows for a cohesive, multi-channel approach to marketing.

Compliance with Data Privacy Laws:

When done correctly, email marketing can comply with data privacy laws and regulations such as GDPR and CAN-SPAM, offering recipients the option to opt-out and manage their subscription preferences.

In summary, email marketing is a versatile and effective tool that provides businesses with the ability to engage with their audience, build relationships, and drive conversions. Its direct and personalized nature, combined with cost-effectiveness and measurability, makes it an essential part of any comprehensive marketing strategy.When to use email marketing?   

Email marketing can be a highly effective tool for businesses to connect with their audience and achieve a variety of marketing goals. Here are some situations when it is beneficial to use email marketing:

Product Launches and Announcements:

Email is a great way to inform your subscribers about new products, services, or features. It allows you to generate excitement and drive initial interest and sales.

Sales, Promotions, and Special Offers:

Use email to promote sales, discounts, or exclusive offers to incentivize purchases. Target specific segments of your list for the most impact.

Customer Onboarding:

Welcome new customers with a series of emails that introduce them to your brand, products, and services. Provide helpful resources and tutorials to guide them through the onboarding process.

Customer Retention and Loyalty Building:

Maintain relationships with existing customers through personalized emails, loyalty rewards, and exclusive offers. Regular communication helps build customer loyalty and encourages repeat business.

Event Invitations and Updates:

Send emails to invite your audience to events such as webinars, workshops, and conferences. Follow up with reminders and post-event summaries to keep attendees engaged.

Content Distribution and Newsletters:

Share valuable content with your subscribers, such as blog posts, videos, or industry insights. Newsletters can help establish your brand as a thought leader and keep your audience informed and engaged.

Lead Nurturing:

Use email marketing to guide potential customers through the buying journey by providing relevant content and information. This can help turn leads into paying customers.

Re-engagement Campaigns:

Reach out to inactive or unengaged subscribers with targeted campaigns to rekindle their interest. Offer special incentives or personalized content to bring them back.

Post-Purchase Follow-Ups:

Follow up with customers after a purchase to thank them, ask for feedback, and offer support or recommendations for related products.

Surveys and Feedback Requests:

Use email to gather feedback from customers through surveys or polls. This information can provide valuable insights into your products and services.

In general, email marketing is useful whenever you want to communicate directly with your audience, provide value, and drive engagement or conversions. By tailoring your campaigns to specific goals and audience segments, you can maximize the effectiveness of your email marketing efforts.

learn more>>>>> https://mohalimedia.com/

[aheliotech]

EMAIL SECURITY SERVICES 

New Post has been published on https://www.aheliotech.com/blog/email-security-services/

EMAIL SECURITY SERVICES 

DKIM & DMARC

 Domain Keys Identified Mail (DKIM) is an email authentication technique that allows the recipient to confirm that an email was sent and authorized by the owner of that domain by giving the email a digital signature. 

 Once the recipient determines that an email is signed with a valid DKIM signature and confirms that the body of the message and attachments have not been modified, it allows the email to be delivered. DKIM signatures are hidden from end-users and validation is done on a server level preventing potential user error of opening malicious emails. 

 Domain-based Message Authentication, Reporting and Conformance (DMARC) is an email authentication protocol. It gives email domain owners the ability to protect their domain from unauthorized use, commonly known as Email Spoofing. The purpose of implementing DMARC is to protect a domain from being used in email attacks. 

 AhelioTech has trained experts to assess your organization and determine the needed DKIM and DMARC protections. 

  Internal and External Security Scanning

 AhelioTech Network Scanning and Threat Detection, powered by Nessus Professional vulnerability, scanning provides a point-in-time vulnerability scan for all network assets. Performing these scans allows for tracking and remediation of any identified security issues, as well as satisfies scanning requirements for many Cyber Security and Cyber Liability Insurance requirements. 

  AhelioTech is Your Technology and Cybersecurity Tool

Cyber Liability Insurance requirements vary depending on a multitude of factors including your industry and your overall network structure. AhelioTech is here to help you navigate those requirements and protect your organization. 

  Contact AhelioTech Today for More Information

[cyber-techs]

9 Best Practices for Email Marketing Security

Email marketing is a powerful tool for businesses to engage with customers, but it also presents security risks. Cybercriminals often target email campaigns to steal sensitive information or spread malware. To safeguard your email marketing efforts, it's crucial to follow best practices that enhance security and protect both your business and your recipients. Here are nine best practices for email marketing security:

1. Use Strong Authentication Methods

Implementing strong authentication methods, such as multi-factor authentication (MFA), adds an extra layer of security. This ensures that only authorized users can access your email marketing platform, significantly reducing the risk of unauthorized access.

2. Regularly Update and Patch Software

Ensure that your email marketing software and all related systems are regularly updated and patched. Cybercriminals often exploit vulnerabilities in outdated software to gain access to sensitive information. Keeping your systems up-to-date mitigates this risk.

3. Encrypt Sensitive Data

Encryption is crucial for protecting sensitive information transmitted via email. Use Secure Sockets Layer (SSL) or Transport Layer Security (TLS) to encrypt data in transit. Additionally, consider encrypting sensitive data stored within your email marketing platform.

4. Monitor and Audit Email Activity

Regularly monitoring and auditing email activity can help detect suspicious behavior early. Implement logging and tracking mechanisms to keep an eye on email campaigns, login attempts, and any changes to account settings.

5. Educate Your Team

Human error is a significant factor in many security breaches. Educate your team on email security best practices, phishing scams, and the importance of using strong passwords. Regular training sessions can help keep security top of mind.

6. Implement SPF, DKIM, and DMARC

Implement Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC) to protect your domain from being used in email spoofing attacks. These protocols verify that your emails are coming from authorized servers, reducing the risk of phishing attacks.

7. Use a Secure Email Gateway

A secure email gateway can help filter out malicious emails before they reach your inbox. These gateways scan incoming and outgoing emails for malware, phishing attempts, and other security threats, providing an additional layer of protection.

8. Regularly Back Up Data

Regular backups ensure that you can recover your data in the event of a security breach or system failure. Ensure that backups are stored securely and are tested regularly to confirm their integrity and effectiveness.

9. Be Cautious with Third-Party Integrations

Third-party integrations can enhance the functionality of your email marketing platform, but they can also introduce security risks. Only integrate with trusted third-party services and regularly review their security practices. Ensure that they comply with relevant data protection regulations.

Conclusion

Securing your email marketing efforts is vital to protecting your business and your customers. By following these nine best practices, you can significantly reduce the risk of security breaches and ensure that your email marketing campaigns run smoothly and safely. Implementing these measures will not only enhance security but also build trust with your audience, leading to more successful email marketing outcomes.

[lynixnetworks]

Mikrotik Cirebon, IT Solution Cirebon, Jaringan Komputer Cirebon, Cirebon Network

[b2bcybersecurity]

Malware-as-a-Service am gefährlichsten

Malware- und Ransomware-as-a-Service waren im ersten Halbjahr 2024 die häufigsten Cyberbedrohungen. Auch Phishing ist weiterhin eine große Gefahr. Über die Hälfte der Phishing-Mails hat dabei die DMARC-Prüfungen umgangen. Darktrace stellt in seinem neuen „First 6: Half-Year Threat Report 2024“ die größten IT-Gefahren für Unternehmen in der ersten Jahreshälfte 2024 vor. Demnach dominiert Cybercrime-as-a-Service weiterhin die Bedrohungslandschaft. Dabei werden zu einem erheblichen Teil Tools für Malware-as-a-Service (MaaS) und Ransomware-as-a-Service (RaaS) eingesetzt. Entsprechende Anbieter wie Lockbit und Black Basta stellen Angreifern alles Nötige von vorgefertigter Malware bis hin zu Vorlagen für Phishing-E-Mails bereit. So senken sie die Einstiegshürden für Cyberkriminelle. Die häufigsten Bedrohungen von Januar bis Juni 2024 - 1: Malware für Informationsdiebstahl (29 % der untersuchten Gefahren) - 2: Trojaner (15 %) - 3: Remote-Access-Trojaner (RATs) (12 %) - 4: Botnets (6%) - 5: Loader (6 %) Die Studie deckt auch neue Bedrohungen auf, wie die Ransomware Qilin. Mit Hilfe raffinierter Techniken, etwa dem Neustart infizierter Rechner im abgesicherten Modus, umgeht sie Security-Tools und erschwert eine schnelle Reaktion von Sicherheitsteams. Gemäß dem Threat Research Team von Darktrace gibt es drei vorherrschende Ransomware-Stämme: Akira, Lockbit und Black Basta. Bei allen drei wurden doppelte Erpressungsmethoden beobachtet, die inzwischen weit verbreitet sind. Immer mehr Phishing-Mails umgehen Erkennung Phishing bleibt ebenfalls eine erhebliche Gefahr für Unternehmen. Darktrace entdeckte zwischen dem 21. Dezember 2023 und dem 5. Juli 2024 bei Kunden 17,8 Millionen Phishing-Mails. Davon konnten 62 Prozent die Verifizierungsprüfung DMARC (Domain-based Message Authentication, Reporting, and Conformance) erfolgreich umgehen. Sie soll eigentlich E-Mail-Domains vor unbefugter Nutzung schützen, doch 56 Prozent der Phishing-Mails passierten alle bestehenden Sicherheitsschichten. Insgesamt nutzen Cyberkriminelle immer ausgefeiltere Taktiken, Techniken und Prozesse, um herkömmliche Sicherheitsmaßnahmen auszutricksen. Darktrace beobachtet eine Zunahme von Attacken, die sich über legitime Dienste und Websites von Drittanbietern, wie Dropbox und Slack, in den normalen Netzwerkverkehr einschleichen. Darüber hinaus werden vermehrt verdeckte Command-and-Control-Mechanismen (C2) eingesetzt, darunter Tools für Fernüberwachung und -verwaltung, Tunneling und Proxy-Dienste. Kompromittierung von Edge-Infrastrukturen Laut der Studie nimmt die massenhafte Ausnutzung von Schwachstellen in Edge-Infrastruktur-Geräten zu. Dies gilt insbesondere in Bezug auf Ivanti Connect Secure, JetBrains TeamCity, FortiClient Enterprise Management Server und Palo Alto Networks PAN-OS. Deren Kompromittierungen dienen oft als Sprungbrett für weitere bösartige Aktivitäten. Unternehmen dürfen neben neuen Angriffstrends auch die bestehenden Techniken und Schwachstellen nicht aus den Augen verlieren. Denn Cyberkriminelle können auf frühere, nur noch selten genutzte Methoden zurückgreifen, um in Infrastrukturen einzudringen. Zwischen Januar und Juni nutzten Angreifer in 40 Prozent der untersuchten Fälle bekannte Sicherheitslücken aus. „Die Bedrohungslandschaft entwickelt sich ständig weiter, aber neue Angriffsmethoden basieren oft auf bisherigen, statt sie zu ersetzen“, erklärt Nathaniel Jones, Director of Strategic Threat and Engagement bei Darktrace. „Die Beständigkeit von Malware-as-a-Service und Ransomware-as-a-Service neben dem Auftauchen neuer Bedrohungen wie Qilin Ransomware verdeutlicht den anhaltenden Bedarf an anpassungsfähigen Sicherheitsmaßnahmen. Diese müssen auf maschinellem Lernen basieren, um mit einer sich schnell entwickelnden Bedrohungslandschaft Schritt halten zu können.“     Passende Artikel zum Thema Lesen Sie den ganzen Artikel

[bullzeyemedia]

Navigating Google & Yahoo’s New Requirements for Email Senders

In connection with to Google and Yahoo updated email authentication demands, email providers need to react rapidly in order to sustain their inboxes placement in the communication channels. Bullzeye Media Marketing unravels these new variations, stressing e.g on practices that were previously referred to as recommendations and are now requirements. To keep sender rating and prevent a violation to the recipients, the compliance is imperative. Emails are being authenticated with the help of DKIM, SPF, and DMARC and those who mark as spam are reduced, also technically unsubscribe requests are honored promptly. Even the smaller ones abide by these rules because the second step may involve a requirement from everyone to be consistent with them. For Postmark users, Bullzeye provides a concise plan: Put into effect DKIM and SPF custom autentication base. Designate NS with a "p=none" policy. Integrated domains to Google Postmaster Tools to judge spam complaints. Lean on Postmark's all-encompassing spam reporting function. Comprehending all of Gmail drawbacks mainly the no feedback loop is one of the keys to its success. Through postmastertool.google.com signing up, businesses get to see spam statistics, then optimize sender’s reputation, and have an email deliverability improvement.

Read more: New Requirements For Email Senders

[oquebetterunlimitedfreevpnproxy]

how to configure mx using vpn server

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how to configure mx using vpn server

Configuração de servidor VPN para MX

A configuração de um servidor VPN para MX é essencial para garantir uma conexão segura e estável entre diferentes localizações de rede. Uma VPN, ou Virtual Private Network, cria um túnel criptografado que protege os dados transmitidos pela internet. Para configurar um servidor VPN para MX, é importante seguir alguns passos específicos.

Primeiramente, é necessário escolher o tipo de protocolo VPN a ser utilizado. Recomenda-se o uso do protocolo SSL, que oferece um nível mais elevado de segurança. Em seguida, é preciso configurar as permissões de acesso para os usuários que irão se conectar ao servidor. É fundamental criar credenciais de autenticação seguras para garantir a proteção dos dados.

Além disso, a configuração do servidor VPN para MX requer a definição de endereços IP estáticos e a abertura de portas específicas no firewall para permitir o tráfego VPN. Também é importante configurar as políticas de segurança, como a autenticação de dois fatores, para garantir a integridade das conexões.

Por fim, é essencial realizar testes de conectividade para verificar se a configuração do servidor VPN para MX está funcionando corretamente. Durante os testes, é importante verificar a estabilidade da conexão e a velocidade de transmissão de dados.

Em resumo, a configuração de um servidor VPN para MX é um processo técnico que requer atenção aos detalhes para garantir uma conexão segura e confiável entre diferentes localizações de rede. Seguindo os passos corretos, é possível usufruir dos benefícios de uma VPN para aprimorar a comunicação e a segurança dos dados.

Ajustes de rede para envio de e-mails

Para garantir que os e-mails sejam enviados corretamente, é essencial configurar adequadamente as definições de rede no seu servidor de correio eletrônico. Os ajustes de rede desempenham um papel crucial na entrega bem-sucedida de mensagens eletrônicas, evitando que os e-mails sejam filtrados como spam ou que ocorram problemas de entrega.

Um dos primeiros passos para otimizar as configurações de rede é verificar se o DNS (Sistema de Nomes de Domínio) está corretamente configurado. É importante garantir que o registro SPF (Sender Policy Framework) esteja configurado para autorizar os servidores de correio a enviar e-mails em nome do seu domínio. Além disso, o DKIM (DomainKeys Identified Mail) e o DMARC (Domain-based Message Authentication, Reporting, and Conformance) são protocolos adicionais que podem ser implementados para aumentar a segurança e autenticidade dos seus e-mails.

Outro aspecto importante a considerar é a configuração adequada dos registros MX (Mail Exchange) do seu domínio. Os registros MX direcionam o tráfego de e-mails para os servidores de correio corretos, garantindo que as mensagens sejam entregues com eficiência.

Além disso, é fundamental monitorar regularmente as métricas de entrega dos seus e-mails, como taxas de abertura, cliques e taxas de rebote. Isso ajudará a identificar possíveis problemas de entrega e a ajustar as configurações de rede conforme necessário.

Em resumo, os ajustes de rede para envio de e-mails desempenham um papel vital na garantia de uma entrega eficaz de mensagens ele considerando todos esses aspectos, você poderá otimizar as configurações de rede para garantir uma entrega confiável e segura de e-mails.

Tutorial para segurança de conexões MX

Um dos aspectos mais importantes a serem considerados ao configurar uma conta de e-mail é a segurança da conexão MX. Garantir que as comunicações por e-mail sejam seguras é essencial para proteger suas informações e evitar possíveis ataques cibernéticos.

Existem várias etapas que você pode seguir para garantir a segurança de suas conexões MX. Em primeiro lugar, certifique-se de usar um servidor de e-mail confiável e seguro. Escolher um provedor de serviços de e-mail com uma reputação sólida em segurança pode ajudar a proteger suas comunicações contra hackers e spammers.

Além disso, é crucial habilitar a criptografia SSL/TLS em seu servidor de e-mail. Esses protocolos de segurança garantem que as informações trocadas entre seu cliente de e-mail e o servidor sejam criptografadas e protegidas contra interceptação por terceiros mal-intencionados.

Outra medida importante é configurar corretamente as políticas de autenticação de e-mail, como SPF, DKIM e DMARC. Esses protocolos ajudam a verificar a autenticidade das mensagens de e-mail e impedem que remetentes falsos enviem e-mails em nome de seu domínio.

Por fim, lembre-se sempre de manter seu software de e-mail atualizado e de educar os usuários sobre práticas seguras de e-mail, como não clicar em links suspeitos ou fornecer informações confidenciais por e-mail.

Seguindo essas diretrizes e tomando as devidas precauções, você pode garantir a segurança de suas conexões MX e proteger sua privacidade online.

Passo a passo de configuração VPN em servidor

A configuração de uma VPN em um servidor pode ser um processo fundamental para garantir a segurança e privacidade dos dados transmitidos pela rede. Neste artigo, vamos fornecer um passo a passo básico para configurar uma VPN em um servidor de forma eficiente e segura.

Passo 1: Escolha da tecnologia VPN Antes de começar, é importante escolher a tecnologia VPN mais adequada às suas necessidades. Existem várias opções disponíveis, como OpenVPN, IPsec, L2TP, entre outras. Avalie as características de cada uma e escolha a que melhor se adapta ao seu ambiente.

Passo 2: Instalação do software VPN Após escolher a tecnologia VPN, é necessário instalar o software correspondente no servidor. Siga as instruções de instalação fornecidas pelo provedor da VPN para configurar corretamente o software.

Passo 3: Configuração do servidor VPN Depois de instalar o software, é hora de configurar o servidor VPN. Defina as políticas de segurança, configure as chaves de criptografia, defina as configurações de autenticação e estabeleça as conexões necessárias para que a VPN funcione adequadamente.

Passo 4: Configuração dos clientes VPN Por último, é necessário configurar os clientes VPN para que possam se conectar ao servidor de forma segura. Forneça aos usuários as instruções necessárias para configurar a VPN em seus dispositivos, garantindo uma conexão segura e privada.

Seguindo este passo a passo básico, você poderá configurar uma VPN em um servidor de forma eficiente e segura, protegendo os dados transmitidos pela rede contra possíveis ameaças. Lembre-se sempre de manter o software VPN atualizado e de seguir as melhores práticas de segurança para garantir a integridade da sua conexão VPN.

VPN como solução para configuração de MX

As VPNs têm se mostrado uma solução eficaz para a configuração de servidores de e-mail (MX). Quando se trata de configurar adequadamente um servidor MX, a segurança e a privacidade das informações transmitidas são aspectos essenciais a serem considerados. Nesse sentido, as redes virtuais privadas (VPNs) oferecem uma camada extra de proteção ao criptografar todo o tráfego de dados entre os servidores de e-mail e os dispositivos dos usuários.

Ao utilizar uma VPN, a conexão com o servidor MX é criptografada, o que significa que mesmo que os dados sejam interceptados por terceiros mal-intencionados, eles não poderão ser decifrados facilmente. Isso garante que as informações confidenciais enviadas e recebidas por meio do servidor de e-mail permaneçam seguras e protegidas.

Além da segurança, as VPNs também podem ser úteis na configuração de servidores MX ao possibilitar o acesso remoto aos servidores de e-mail de forma segura. Com uma VPN, os administradores de sistemas podem gerenciar as configurações do servidor MX a partir de qualquer lugar, aumentando a eficiência e a praticidade na manutenção e na resolução de problemas.

Em resumo, as VPNs são uma solução altamente recomendada para a configuração de servidores MX, oferecendo segurança, privacidade e praticidade para garantir o bom funcionamento e a integridade das comunicações por e-mail em ambientes corporativos e pessoais.

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Safeguarding Your Business: The Crucial Role of Email Security Solutions

In an era where digital communication is the backbone of business operations, ensuring the security of your emails has never been more critical. As cyber threats continue to evolve, companies face an increasing risk of sensitive information falling into the wrong hands. This is where email security solutions step in, providing a robust defence against potential breaches and safeguarding the integrity of your organisation.

The Growing Threat Landscape

With the rise of sophisticated cyberattacks, email has become a prime target for malicious actors seeking unauthorised access to confidential data. Phishing attempts, ransomware, and other forms of cyber threats often find their entry point through innocuous emails. It is not just large corporations that are at risk; small and medium-sized enterprises are also vulnerable targets.

Understanding Email Security Solutions

Email security solutions encompass a range of tools and protocols designed to protect your organisation from various email-related threats. These solutions typically include advanced spam filters, encryption mechanisms, authentication processes, and real-time monitoring. By employing a multi-layered approach, these systems aim to fortify your email infrastructure and create a formidable defence against cyber threats.

Key Features of Email Security Solutions

Advanced Threat Detection: Modern email security solutions leverage artificial intelligence and machine learning algorithms to detect and mitigate sophisticated threats. These systems can identify patterns indicative of malicious intent, preventing potentially harmful emails from reaching your inbox.

Phishing Protection: Given the prevalence of phishing attacks, robust email security solutions incorporate features to identify and block phishing attempts. This includes analysing email content, checking sender authenticity, and flagging suspicious links to prevent users from falling victim to deceptive tactics.

Data Encryption: To safeguard sensitive information, email security solutions often include encryption features. This ensures that even if an unauthorised party intercepts the email, the content remains unreadable without the appropriate decryption key.

Authentication Protocols: Implementing authentication protocols like DMARC (Domain-based Message Authentication, Reporting, and Conformance) and SPF (Sender Policy Framework) adds an extra layer of security. These protocols verify the legitimacy of incoming emails, reducing the likelihood of email spoofing.

Real-time Monitoring & Alerts: Continuous monitoring of email traffic allows these solutions to identify and respond to threats in real-time. Automatic alerts notify administrators of any suspicious activities, enabling swift action to mitigate potential risks.

The Importance of Investing in Email Security Solutions

Protecting Confidential Information: Businesses regularly exchange sensitive data via email, including financial details, intellectual property, and customer information. Email security solutions safeguard this information, preventing unauthorised access and potential data breaches.

Maintaining Business Continuity: A successful cyberattack can disrupt business operations, leading to downtime and financial losses. Email security solutions play a crucial role in maintaining continuity by preventing malicious activities that could compromise the functionality of your organisation.

Preserving Reputation & Trust: A security breach not only jeopardises your data but can also damage your organisation's reputation. Clients and partners trust you to manage their information securely. Implementing robust email security solutions demonstrates your commitment to protecting their data and building trust in your business relationships.

Meeting Regulatory Compliance: Many industries have stringent regulations regarding the protection of sensitive information. Email security solutions help businesses comply with these regulations, avoiding legal consequences and potential fines.

Conclusion

As cyber threats become more sophisticated, investing in email security solutions is no longer a choice but a necessity. By implementing these solutions, businesses can fortify their defences, protect sensitive information, and ensure the smooth operation of their day-to-day activities. Safeguard your organisation from the evolving threat landscape and instil confidence in your stakeholders by prioritising email security today.