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A.M. Cassandre: Master of the Twentieth Century Poster

“Designing a poster means solving a technical and commercial problem….in a language that can be understood by the common man”. --

Before A.M. Cassandre

A.M. Cassandre was one of Twentieth Century Europe’s most influential graphic designers and illustrators. Born on January 24, 1901, as Adolphe Jean-Marie Mouron to French parents living at the time in Kharkov, Ukraine. (1) “He spent his childhood years living and roaming between Russia and France, before he finally moved to Paris with his parents in 1915” (2) due to the political unrest in Ukraine at the time. (3) As a young man in Paris Cassandre studied at École des Beaux-Arts and at the Académie Julian. (1)

Portrait of A. M. Cassandre (c. 1930). Photographer unknown. Image source.

Cassandre’s Early Career

In Paris during the 1910s, advertising posters were extraordinarily popular, and Cassandre had no trouble finding employment with a poster printer. While the designer took his inspiration from Cubism and Surrealism which were the predominant artistic movements of the period, he was a leader in the Art Deco movement, which is “characterized by the use of angular, symmetrical geometric forms’ and adulation of the modern machine. It was during the early 1920s that the designer began signing his posters as “Cassandre”. (2)

Cassandre’s posters were so successful that he was able to open his own design house in 1922, but the poster that made him famous was created several years later in 1925. The “Au Bucheron” poster created for a cabinet maker won first prize at the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes and was widely reprinted. (2)

A. M. Cassandre, Au Bucheron (1925). Image source.

Cassandre’s Design Philosophy

In the late 1920s Cassandre “set up his own advertising agency called Alliance Graphique, serving a wide variety of clients” (1). Best known of those are Dubonnet and Compagnie Internationale des Wagons-Lits. (1) Cassandre designed his posters so that they could be easily seen and understood from moving vehicles, using only capital letters in his posters as he believed them to be easier read from a distance. (3) “He … [initiated] the concept of the Serial Poster – a group of posters that conveys a whole interesting idea through rapid succession” (2).

A. M. Cassandre, poster for Dubonnet, (1932). Image source.

Cassandre as Type Designer and Innovator

He was also an innovator and master in the use of airbrush techniques. Cassandre developed several famous typefaces: Acer Noir in 1935, and “Peignot, which was successfully exhibited at the 1937 World’s Fair in Paris” (2). For Cassandre, “type does not exist on its own, but is integrated with the image to create the unified concept of the design”(3). The Peignot typeface experienced a revival during the 1970s, when it was used for titles on several popular movies and television programs including “The Mary Tyler Moore Show (and its production company, MTM Enterprises)” (4).

A. M. Cassandre, Peignot font ,(1937). Image source.

Cassandre’s Interests Beyond Poster Design

During the 1930s Cassandre not only “taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique” (1) but became active in designing theatre sets and costumes. (2) In 1936, his works were exhibited at the Museum of Modern Art in New York City. (1) The attention from the exhibition garnered Cassandre’s firm work designing covers for Harper's Bazaar in New York City. (2)

A. M. Cassandre, Cover for Harper's Bazaar (October, 1939). Image Source.

Cassandre’s Life During World War II

World War II had a dramatic effect on Cassandre’s life and a disastrous effect on his career. Just before the war he divorced his wife whom he married in 1924. At the age of 38, he joined the French Army and served until the fall of France after which he was demobilized. He lost his business and never again achieved the success he had prior to the war. (1)

Cassandre in the late 1940s and 1950s

After the war, Cassandre found work designing for the theater. During the remainder of the 1940s and throughout the 1950s, he worked with several Parisian fashion houses of his career most notably Hermès and Yves Saint Laurent. Cassandre designed scarves for Hermès and advertisements and posters for Yves Saint Laurent. (1,3) In addition, he was responsible for the iconic Yves Saint Laurent logo that is still in use today. (3)

In the late 1950s Cassandre turned down an offer to become “director of the French Arts Academy at the Villa Medici in Rome” (3). He left his home in Paris and moved to the French countryside where he had hoped to design and build his own home and establish “a world-class art institute” (3). Unfortunately, those ambitions were never realized as Cassandre continued to battle depression. After two years in the country, he returned to Paris. (2)

A. M. Cassandre, Logo for designer Yves Saint Laurent (c. 1958). Image source.

Cassandre’s Tragic End

In 1967 Cassandre’s depression caused him to attempt suicide. Sadly, his second attempt on June 17, 1968 was successful; Cassandre took his own life in his apartment. (2)

A. M. Cassandre’s Work in Books and Museums

A book on Cassandre’s work, The Poster Art of A. M. Cassandre was published in 1979, and Cassandre’s son, Henri Mouron published a study of his father's work in 1985. In 2012, A.M. Cassandre’s work appeared in the “Shaping Modernity: Design 1880–1980" exhibition at MoMA. (2)

In 2024 Cassandre’s posters were included in a show "Art Deco: Commercializing the Avant-Garde” at Poster House in New York City. (1) In addition to the collections at MoMa is work can be found in Paris at Musée des Arts Décoratifs, Paris; in London at the Victoria and Albert Museum; and in Japan at the Hokkaido Obihiro Museum of Art.

Cassandre’s Legacy

A. M. Cassandre will be remembered for his iconic Art Deco posters, which celebrated luxury transport and modern machine technology of his time. He’ll also be remembered for helping to establish graphic design as a distinct professional discipline (3) and for the “belief that design should effectively communicate ideas, laid the groundwork for modern graphic design principles” (5).

References

Wikipedia. com, (22 May, 2024). Cassandre. https://en.wikipedia.org/wiki/Cassandre

Retrographik.com, (n.d). A.M Cassandre, The Legendary Art Deco Poster Artist. https://retrographik.com/a-m-cassandre-art-deco-poster-artist/

Artyfactory.com, (n.d.). A. M. Cassandre (1901-1968). https://www.artyfactory.com/graphic_design/graphic_designers/cassandre.htm

Wikipedia. com, (31 March, 2024). Peignot (typeface) https://en.wikipedia.org/wiki/Peignot_(typeface)

Scottishschools.info, (n.d.). Graphic Designer A.M Cassandre Facts. http://www.scottishschools.info/Websites/SchSecWhitehill/UserFiles/file/Higher%20Art%20Homework/Graphic%20designer%20AM%20Cassandre%20facts.pdf

#cassandre #graphic design #illustration #advertising

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petnews2day · 2 years

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Fashion Magazine Market Size in 2022 | Major Types Fortnightly, Monthly, Weekl, Best Opportunities With SWOT Analysis till 2026 | 101 Report Pages

New Post has been published on https://petnews2day.com/pet-industry-news/pet-travel-news/fashion-magazine-market-size-in-2022-major-types-fortnightly-monthly-weekl-best-opportunities-with-swot-analysis-till-2026-101-report-pages/

Fashion Magazine Market Size in 2022 | Major Types Fortnightly, Monthly, Weekl, Best Opportunities With SWOT Analysis till 2026 | 101 Report Pages

Fashion Magazine Market Report offers an Complete view about the cutthroat scene of the Fashion Magazine market and incorporates a profound picture of execution by a portion of the key global players finishing on the lookout. Besides, the report offers a full data about the position, extent of development, and possibilities of new members or players on the viewpoint.

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Vogue

Glamour

Teen Vogue

InStyle

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Moving Compound annual growth rate (CAGR) In terms of Revenue in Million

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Brief description about Fashion Magazine Market Growth 2028:

Fashion magazinesare an essential component of thefashionindustry. They are the medium that conveys and promotes the design’s vision to the eventual purchaser. …Fashion, except in its lifestyle sense or as a byword for vanity, played no part in early periodical literature.

We aims to provide a complete knowledgeable report so that the readers will benefit from it. The report is properly examined and compiled by industry experts and will shed light on the key information that requires from the clients.

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As well as providing an overview of successful marketing strategies, market contributions, and recent developments of leading companies, the report also offers a dashboard overview of leading companies’ past and present performance. Several methodologies and analyses are used in the research report to provide in-depth and accurate information about the Fashion Magazine Market.

The current market dossier provides market growth potential, opportunities, drivers, industry-specific challenges and risks market share along with the growth rate of the global Fashion Magazine market. The report also covers monetary and exchange fluctuations, import-export trade, and global market

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Beauty Salons

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Fashion Magazine market share appraisals for the country and regional level segments

Combative landscape planning the significant customary trends

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It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors

Top countries data covered in this report:

North America (U.S., Canada, Mexico)

Europe (U.K., France, Germany, Spain, Italy, Central and Eastern Europe, CIS)

Asia Pacific (China, Japan, South Korea, ASEAN, India, Rest of Asia Pacific)

Latin America (Brazil, Rest of L.A.)

Middle East and Africa (Turkey, GCC, Rest of Middle East)

Inquire more and share questions if any before the purchase on this report at-https://www.marketgrowthreports.com/enquiry/pre-order-enquiry/20273242

Major Points from Table of Contents:

Global Fashion Magazine Market Research Report 2022- 2028, by Manufacturers, Regions, Types and Applications

1 Introduction

1.1 Objective of the Study

1.2 Definition of the Market

1.3 Market Scope

1.3.1 Market Segment by Type, Application and Marketing Channel

1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East and Africa)

1.4 Years Considered for the Study (2015- 2028)

1.5 Currency Considered (U.S. Dollar)

1.6 Stakeholders

2 Key Findings of the Study

3 Market Dynamics

3.1 Driving Factors for this Market

3.2 Factors Challenging the Market

3.3 Opportunities of the Global Restaurant Online Ordering System Market (Regions, Growing/Emerging Downstream Market Analysis)

3.4 Technological and Market Developments in the Restaurant Online Ordering System Market

3.5 Industry News by Region

3.6 Regulatory Scenario by Region/Country

3.7 Market Investment Scenario Strategic Recommendations Analysis

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4 Value Chain of the Fashion Magazine Market

4.1 Value Chain Status

4.2 Upstream Raw Material Analysis

4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type)

4.4 Distributors/Traders

4.5 Downstream Major Customer Analysis (by Region)

5 Global Fashion Magazine Market-Segmentation by Type

6 Global Fashion Magazine System Market-Segmentation by Application

7 Global Fashion Magazine Market-Segmentation by Marketing Channel

7.1 Traditional Marketing Channel (Offline)

7.2 Online Channel

8 Competitive Intelligence Company Profiles

9 Global Fashion Magazine Market-Segmentation by Geography

9.1 North America

9.2 Europe

9.3 Asia-Pacific

9.4 Latin America

9.5 Middle East and Africa

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10 Future Forecast of the Global Fashion Magazine Market from 2022-2028

10.1 Future Forecast of the Global Fashion Magazine Market from 2022- 2028Segment by Region

10.2 Global Fashion Magazine Production and Growth Rate Forecast by Type (2022-2028)

10.3 Global Fashion Magazine Consumption and Growth Rate Forecast by Application (2022- 2028)

11 Appendix

11.1 Methodology

12.2 Research Data Source

Continued….

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About Us:

Market is changing rapidly with the ongoing expansion of the industry. Advancement in the technology has provided today’s businesses with multifaceted advantages resulting in daily economic shifts. Thus, it is very important for a company to comprehend the patterns of the market movements in order to strategize better. An efficient strategy offers the companies with a head start in planning and an edge over the competitors. Market Growth Reports is the credible source for gaining the market reports that will provide you with the lead your business needs.

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Shampoo Market Report offers an Complete view about the cutthroat scene of the Shampoo market and incorporates a profound picture of execution by a portion of the key global players finishing on the lookout. Besides, the report offers a full data about the position, extent of development, and possibilities of new members or players on the viewpoint.

Top Key Players of Shampoo Market are as follows:

Head and Shoulders

Pantene

CLEAR

L’Oreal

Dove

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Schwarzkopf

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Moving Compound annual growth rate (CAGR) In terms of Revenue in Million

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Shampoo is a hair care product, typically in the form of a viscous liquid, which is used for cleaning hair. Less commonly, shampoo is available in bar form, like a bar of soap. Shampoo is used by applying it to wet hair, massaging the product into the hair, and then rinsing it out. Some users may follow a shampooing with the use of hair conditioner.

The Global Shampoo Industry mainly concentrates on NA, China and Europe. The Global leading players in this market are Head and Shoulders, Pantene, CLEAR, VS, L’Oreal, Dove, Rejoice, Schwarzkopf, LUX, Aquair, Syoss, SLEK, Lovefun, Hazeline, CLATROL, Kerastase etc.

The global Shampoo market is valued at 34560 million USD in 2020 is expected to reach 38670 million USD by the end of 2026, growing at a CAGR of 1.6% during 2021-2026.

This report focuses on Shampoo volume and value at the global level, regional level and company level. From a global perspective, this report represents overall Shampoo market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan et

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Medicated Shampoo

Based on applications, the Same Day Delivery market from 2017 to 2026 covers:

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Key highlights of the report

Shampoo market share appraisals for the country and regional level segments

Combative landscape planning the significant customary trends

Shampoo Market tendencies that involve product and technological analysis, drivers and constraints, PORTER’s five forces analysis

Premeditated advice in essential business segments based on the market estimations

Intentional guidance for new entrants

Shampoo market prophesies all hinted segments, sub-segments, and regional market

Reasons for Buying this Report

This report provides pin-point analysis for changing competitive dynamics

It provides a forward looking perspective on different factors driving or restraining market growth

It provides a six-year forecast assessed on the basis of how the market is predicted to grow

It helps in understanding the key product segments and their future

It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors

Top countries data covered in this report:

North America (U.S., Canada, Mexico)

Europe (U.K., France, Germany, Spain, Italy, Central and Eastern Europe, CIS)

Asia Pacific (China, Japan, South Korea, ASEAN, India, Rest of Asia Pacific)

Latin America (Brazil, Rest of L.A.)

Middle East and Africa (Turkey, GCC, Rest of Middle East)

Inquire more and share questions if any before the purchase on this report at-https://www.marketgrowthreports.com/enquiry/pre-order-enquiry/15046257

Major Points from Table of Contents:

Global Shampoo Market Research Report 2022- 2026, by Manufacturers, Regions, Types and Applications

1 Introduction

1.1 Objective of the Study

1.2 Definition of the Market

1.3 Market Scope

1.3.1 Market Segment by Type, Application and Marketing Channel

1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East and Africa)

1.4 Years Considered for the Study (2015- 2026)

1.5 Currency Considered (U.S. Dollar)

1.6 Stakeholders

2 Key Findings of the Study

3 Market Dynamics

3.1 Driving Factors for this Market

3.2 Factors Challenging the Market

3.3 Opportunities of the Global Restaurant Online Ordering System Market (Regions, Growing/Emerging Downstream Market Analysis)

3.4 Technological and Market Developments in the Restaurant Online Ordering System Market

3.5 Industry News by Region

3.6 Regulatory Scenario by Region/Country

3.7 Market Investment Scenario Strategic Recommendations Analysis

Get a Sample PDF of report –https://www.marketgrowthreports.com/enquiry/request-sample/15046257

4 Value Chain of the Shampoo Market

4.1 Value Chain Status

4.2 Upstream Raw Material Analysis

4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type)

4.4 Distributors/Traders

4.5 Downstream Major Customer Analysis (by Region)

5 Global Shampoo Market-Segmentation by Type

6 Global Shampoo System Market-Segmentation by Application

7 Global Shampoo Market-Segmentation by Marketing Channel

7.1 Traditional Marketing Channel (Offline)

7.2 Online Channel

8 Competitive Intelligence Company Profiles

9 Global Shampoo Market-Segmentation by Geography

9.1 North America

9.2 Europe

9.3 Asia-Pacific

9.4 Latin America

9.5 Middle East and Africa

Get a Sample PDF of report –https://www.marketgrowthreports.com/enquiry/request-sample/15046257

10 Future Forecast of the Global Shampoo Market from 2022-2026

10.1 Future Forecast of the Global Shampoo Market from 2022- 2026Segment by Region

10.2 Global Shampoo Production and Growth Rate Forecast by Type (2022-2026)

10.3 Global Shampoo Consumption and Growth Rate Forecast by Application (2022- 2026)

11 Appendix

11.1 Methodology

12.2 Research Data Source

Continued….

Purchase this report (Price 2900 USD for a single-user license)- https://www.marketgrowthreports.com/purchase/15046257

About Us:

Market growth reports

Phone: US +1 424 253 0946

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Email: [email protected]

Web: https://www.marketgrowthreports.com/15046257

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