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#I loved the unsolved series but I don't feel sad nor betrayed because I'm more a casual fan from watcher
danadaria · 5 months
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My two cents about the Watcher drama:
Beyond people feeling betrayed, beyond having to pay for another streaming service —in this economy?!— and beyond the fact it may be a bad business model to go from 0 to 100 on one new idea:
I think one of their biggest mistakes is the fact their video didn't communicate what they need it.
And it's big deal if your industry is communication and entertainment.
Let's put aside if people have money or no, or if Watcher knows their audience.
The problem I'm seeing is that they're not selling excitement.
Show me the new shows teasers!
Show the new faces!
Show how cool is your new platform!
At least show what would you like to build!!!
I said let's put aside the money issue, becase let's be honest, not everyone, but some people will spend the $5-6 dollars. Everyday people spend that money without thinking. Even me, I'm unemployed as hell, but if I had the 5 dollars I could say "treat yo' self" and buy the short term happiness for a month.
But the thing is, aside the countdown timer, there are zero anticipation because they hadn't show anything shiny and new and exciting.
And the issue is, when they say they want to do "television caliber content" and your audience is your investor/executive producer, you NEED to show what is the thing you're creating or want to create.
And the last video?
Taking out the parts where they are asking for money, this video would be so perfect to be published once they ran for a while the transition period, and things started to take off. A thank you, showing "we were these guys with a suitcase full of dreams, and now, it's the last video".
I didn't follow much of the worth it series, but I remember Ryan and Shane going for an entire parallel season between unsolved and watcher, before going with their own thing. In fact, I remember Unsolved did a making of/homage as their last video. And it was moving and at the same time, ending in a hopeful note about their futures.
But the reality is, they uploaded the video they uploaded, and they are selling their hopes and dreams as the product.
And when you sell hopes and dreams, if something goes wrong it ends feeling like a personal attack for everyone involved.
Anyway, I wish them the best.
I hope they find a way to reconnect with their audience and build the platform and content they want to build.
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