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Startup Investors in Mumbai Are Eyeing These Sectors – Is Your Business on the List?
https://primepathbusiness.com/startup-investors-in-mumbai-are-eyeing-these-sectors-is-your-business-on-the-list/
Mumbai has emerged as India's most-funded startup hub in 2024, surpassing Bengaluru with a remarkable 154% year-on-year increase in investments, totaling $3.7 billion. This surge reflects a dynamic shift in investor focus towards specific sectors within the city's vibrant startup ecosystem.
1. Fintech and Financial Services
Mumbai's status as India's financial capital naturally positions fintech at the forefront of investor interest. Startups like IDfy, specializing in AI-driven fraud detection and KYC solutions, have secured substantial funding, highlighting the sector's growth potential.
2. Healthtech and Biotech
The healthcare sector is witnessing significant investment, driven by the demand for innovative solutions. Investors are channeling funds into healthtech startups that offer AI-powered diagnostics, telemedicine, and biotech advancements. This trend is further bolstered by global investment firms recognizing India's healthcare market as a long-term growth area.
3. E-commerce and Quick Commerce
The e-commerce sector continues to thrive, with quick commerce platforms like Zepto experiencing rapid growth. Zepto's valuation has soared to over $5 billion, reflecting investor confidence in the sector's scalability and consumer demand.
4. SaaS and Enterprise Tech
Software as a Service (SaaS) and enterprise technology startups are attracting significant funding. Companies like Whatfix, which provide digital adoption solutions, have secured major investments from global firms, underscoring the sector's appeal.
5. Deep Tech and Energy Transition
Emerging sectors such as semiconductors, deep tech, and energy transition are gaining traction among investors. The focus on sustainable and advanced technologies indicates a strategic shift towards long-term, impactful investments.
6. AgriTech and Rural Innovation
AgriTech is receiving attention, particularly from funds like NABVENTURES, which invest in startups focusing on agriculture, food processing, and rural development. This sector's growth is pivotal for inclusive economic development.
Conclusion
Mumbai's startup ecosystem is experiencing a dynamic evolution, with investors keenly focusing on sectors that promise innovation and scalability. For entrepreneurs, aligning with these high-growth areas and demonstrating robust business models can significantly enhance prospects for securing investment.
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The Power of Field Marketing: Deepika Vani’s Guide to Revenue Success
In the dynamic realm of B2B marketing, field marketing stands out as a pivotal strategy for driving revenue growth and fostering direct customer engagement. Deepika Vani, Senior Manager of Field Marketing at Whatfix, offers a comprehensive blueprint for achieving success in this arena. Her approach integrates data-driven initiatives, strategic event planning, and innovative engagement techniques to enhance brand visibility and accelerate pipeline growth.
The Evolution of Field Marketing in B2B
Field marketing has undergone a significant transformation, shifting from traditional event-centric tactics to a more integrated, data-driven approach. This evolution reflects the changing behaviors of B2B buyers, who now demand personalized and meaningful interactions. Modern field marketing focuses on creating experiences that resonate with target audiences, fostering trust and facilitating informed purchasing decisions.
Get full insights@ https://itechseries.com/interviews/field-marketing-success/
By aligning field marketing strategies with the contemporary B2B buying process, companies can enhance customer engagement and drive substantial revenue growth. This alignment necessitates a departure from broad-based approaches, emphasizing targeted, measurable, and integrated strategies that address the specific needs of potential clients.

Strategic Event Selection: Quality Over Quantity
One of the cornerstones of Vani's blueprint is the emphasis on strategic event selection. Rather than participating in numerous events, she advocates for focusing on those that align closely with the company's objectives and target audience. This selective approach ensures that resources are allocated effectively, leading to higher engagement and better returns on investment.
By prioritizing quality over quantity, businesses can create more impactful interactions, fostering deeper relationships with potential clients and partners. This strategy not only optimizes marketing expenditures but also enhances the overall effectiveness of field marketing initiatives.
Integrating AI for Enhanced Customer Engagement
Incorporating artificial intelligence (AI) into field marketing strategies can significantly enhance customer engagement. AI-driven tools enable marketers to analyze vast amounts of data, uncovering insights into customer preferences and behaviors. This information facilitates the creation of personalized marketing campaigns that resonate with specific segments, increasing the likelihood of conversion.
Moreover, AI can automate routine tasks, allowing marketing teams to focus on strategic planning and creative endeavors. By leveraging AI, businesses can deliver more relevant content, anticipate customer needs, and build stronger, more personalized relationships with their audience.
Aligning Marketing and Sales for Cohesive Strategies
A cohesive strategy between marketing and sales teams is vital for the success of field marketing initiatives. Vani emphasizes the importance of this alignment, as it ensures that both teams work towards common goals, share valuable insights, and present a unified message to potential clients.
Regular communication and collaboration between these departments can lead to a more streamlined approach, where marketing efforts are directly supportive of sales objectives. This synergy enhances the efficiency of the sales funnel, reduces friction in the customer journey, and ultimately contributes to increased revenue growth.
Leveraging Data-Driven Insights for Decision Making
Data-driven decision-making is at the heart of effective field marketing. By analyzing data from various touchpoints, marketers can gain a comprehensive understanding of what strategies work best, which events yield the highest engagement, and where improvements are needed. This analytical approach enables continuous optimization of marketing efforts, ensuring that resources are invested in the most impactful activities.
Furthermore, data insights can help identify emerging trends, customer pain points, and opportunities for innovation. By staying attuned to these factors, businesses can adapt their strategies proactively, maintaining a competitive edge in the market.
Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/
Embracing Virtual and Hybrid Event Models
The shift towards virtual and hybrid events has opened new avenues for field marketing. These models offer increased accessibility, allowing businesses to reach a broader audience without the constraints of physical location. Additionally, virtual events can be more cost-effective and provide valuable data on attendee engagement and behavior.
By integrating virtual components into traditional field marketing strategies, companies can create more flexible and scalable engagement opportunities. This approach not only caters to the preferences of modern buyers but also enhances the overall reach and impact of marketing initiatives.
Personalization: The Key to Customer Engagement
Personalization is a critical element in Vani's field marketing blueprint. Tailoring content and experiences to meet the specific needs and interests of target audiences can significantly enhance engagement and conversion rates. This strategy involves understanding the unique challenges and goals of potential clients and addressing them directly through customized marketing efforts.
Implementing personalization requires a deep understanding of customer data and the ability to translate insights into actionable strategies. By doing so, businesses can create more meaningful interactions, build trust, and position themselves as valuable partners in their clients' success.
Measuring Success and Continuous Improvement
To ensure the effectiveness of field marketing strategies, it is essential to establish clear metrics for success and regularly evaluate performance. This process involves setting specific, measurable goals, tracking progress, and analyzing outcomes to identify areas for improvement.
Continuous improvement is achieved by learning from past experiences, adapting to changes in the market, and implementing innovative approaches. By fostering a culture of ongoing evaluation and refinement, businesses can maintain the relevance and impact of their field marketing efforts, driving sustained revenue growth.
In conclusion, Deepika Vani's blueprint for field marketing success offers a comprehensive guide for B2B marketers aiming to enhance customer engagement and drive revenue growth. By focusing on strategic event selection, integrating AI, aligning marketing and sales, leveraging data-driven insights, embracing virtual events, personalizing interactions, and committing to continuous improvement, businesses can navigate the complexities of modern field marketing and achieve lasting success.
#Field Marketing#B2B Marketing#Revenue Growth#Marketing Strategy#GTM Strategies#Pipeline Acceleration#Customer Engagement
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Modern Field Marketing: Insights from Deepika Vani at Whatfix
Field marketing has evolved into a strategic powerhouse, combining AI-driven engagement, data analytics, and revenue-focused initiatives. Deepika Vani, Senior Manager of Field Marketing at Whatfix, shares her expertise on optimizing field campaigns, selecting high-impact events, and overcoming GTM challenges in digital adoption.
Field Marketing in a Modern Revenue Organization
Gone are the days when field marketing was just about setting up trade show booths. Today, it’s a multi-touch engagement strategy that bridges sales, marketing, and customer success. Deepika highlights key trends shaping modern field marketing:
Multi-Touch Engagement: A successful field campaign involves more than just event-day interactions. It extends to ABM follow-ups and digital thought leadership sessions.
Data-Driven Decisions: Measuring success through pipeline impact, deal acceleration, and sales engagement ensures a focus on high-value opportunities.
Hyper-Personalization & ABM: Exclusive executive roundtables and VIP networking events create deeper customer relationships beyond traditional outreach.
Sales & Customer Success Alignment: Field marketers provide real-time lead insights, enhancing sales efforts and improving upsell opportunities.
Hybrid & Digital-First Approach: AI-powered follow-ups and on-demand content ensure sustained engagement post-event.
Navigating Challenges in Digital Adoption
With digital transformation accelerating, Whatfix plays a crucial role in enhancing software adoption. However, Deepika notes key GTM challenges:
Market Awareness: Many businesses still rely on traditional training methods, requiring educational efforts on digital adoption benefits.
Competitive Differentiation: Whatfix stands out with AI-powered automation and no-code solutions, setting it apart from competitors.
Change Management & Stakeholder Buy-In: Demonstrating clear ROI—such as reduced IT support tickets and increased productivity—helps drive adoption.
AI’s Role in Field Marketing
AI has revolutionized how field marketing operates. Deepika and her team leverage AI tools for:
Lead Intelligence: AI-powered platforms like 6sense identify high-intent accounts.
Personalized Engagement: Tailored messaging and event invitations enhance customer interactions.
Predictive Analytics: AI-driven event ROI measurement ensures smarter marketing investments.
Key Takeaways for Marketers
Deepika’s advice? Stay agile, embrace data-driven strategies, and learn from both successes and setbacks. By continuously innovating, field marketers can drive engagement, pipeline growth, and brand success in today’s dynamic B2B landscape.
Final Words:
Field marketing is no longer just about events—it’s about strategic, data-driven engagement that fuels revenue growth. Deepika Vani’s insights highlight the power of AI, ABM, and personalized experiences in shaping high-impact field marketing programs. As businesses navigate digital adoption challenges, aligning marketing with sales and customer success remains crucial. By embracing innovation and agility, field marketers can drive meaningful relationships, accelerate deals, and position their brands for long-term success.
Dive into the GTM Library for even more in-depth discussions, strategies, and actionable frameworks to refine your marketing playbook. Subscribe for updates, engage with the content, and share your thoughts with us. Let’s continue driving innovation and success together!
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[ad_1] Whatfix, the global leader in Digital Adoption Platforms (DAP), today introduced ScreenSense, an innovative AI technology that powers the next generations of its product suite—DAP, Mirror, and Product Analytics. Built on a Computer Use model trained to understand and interact with graphical user interfaces (GUIs) like humans, ScreenSense applies enterprise business knowledge to enhance digital workflows, making tasks more efficient and intuitive. Khadim Batti and Vara Kumar, Co-founders, Whatfix ScreenSense leverages patented algorithms to create next-gen digital experiences that are more intuitive to the end-user and also evolve with technology changes. Its capabilities include advanced element and context detection, precise segmentation, behavioral intelligence, and inference generation. “At the heart of the userization approach is ScreenSense, a next-generation suite of patented technologies, that fuels Whatfix’s products to empower organizations in accelerating digital adoption, enhancing user experiences, and delivering maximum ROI from their transformation efforts," says Sharath Hari N, Vice President at Everest Group. "ScreenSense is the core of our AI-driven digital adoption strategy. It leverages our patented innovations to simplify enterprise technology adoption,” said Khadim Batti, CEO and Co-Founder of Whatfix. “As AI reshapes how users and enterprises interact with software, ScreenSense is enabling Whatfix to ensure digital adoption is more intuitive, scalable, and impactful in helping businesses drive productivity and ROI from their technology investments.” Gina Smith, Ph.D., Research Director at IDC, said, “The integration of agentic AI amplifies DAP capabilities… When thoughtfully administered, DAPs can accelerate AI adoption and ensure organizations can achieve (the) full value of their software investments.” 2024 Highlights of Whatfix’s Achievements: A Year of Milestones and Growth 2024 was marked by significant milestones that underscore the unmatched innovation at Whatfix and the trust of its customers. 38% YoY revenue growth, with a 150% EBITDA improvement since 2022, reflecting strong market demand and financial discipline. 12 new Fortune 500 customers spanning industries such as BFSI, Manufacturing, Retail, and Technology. 111% Net Revenue Retention (NRR) for enterprises, demonstrating deeper integration and customer trust. As noted by Morten Rye Christensen, Vice President, Infrastructure & Operations, Semler Gruppen, “Whatfix has been instrumental in improving user adoption, engagement, and productivity across our platforms. Their AI-driven solutions and user-centric design have created a seamless experience for our users. Our collaboration with Whatfix is making digital tools accessible and intuitive for everyone - We’re transforming how our teams and customers interact with technology. Rather than wrestling with complex systems, we’re prioritizing empowerment and adoption, enabling faster, smoother processes where anyone can jump in, learn, and get more done effortlessly.” He added, “The new AI capabilities offer smart, context-sensitive support, further simplifying workflows and making digital experiences even more engaging. We believe that when technology is as simple and intuitive as it is powerful, everyone wins-and that’s exactly what our partnership with Whatfix is delivering. Whatfix's innovative approach and commitment to user experience have made them an invaluable partner for us.” Driving Innovation & Expanding Leadership In 2024, Whatfix expanded its capabilities. It introduced new AI-powered features, DAP on OS, and Mobile SDK 2.0, further elevating business impact and efficiency. New Whatfix AI Capabilities: Whatfix introduced new AI-driven features across DAP, Mirror, and Product Analytics. “Ask Whatfix AI” - a GenAI-powered conversational analytics
interface enables business users and citizen analysts to access engagement and usage insights using a simple chat interface. AI-powered sentiment analysis provides users with quicker and more actionable insights from user feedback surveys - an existing DAP feature. Whatfix for AI-Adoption: Whatfix is investing heavily in capabilities to enable its customers to improve their AI adoption. It empowers customers to drive AI co-pilot awareness and educate users about AI co-pilot adoption best practices within enterprises. By enabling IT stakeholders to track co-pilot usage, identify adoption challenges, and optimize AI implementation and rollout plans, it ensures that enterprises can accelerate the ROI of their AI investments. DAP on OS: Launched as a desktop companion, DAP on OS streamlines employee communication with desktop alerts, simplifies learning across applications, and ensures quick access to information for seamless productivity in enterprises. Mirror: In 2024, Mirror gained strong market traction as many of Whatfix’s existing and new customers-including several Fortune 500s across BFSI, Manufacturing, Retail, and Technology-chose it as their preferred application simulation environment. Product Analytics: Whatfix was recognized as a Representative Vendor by Gartner for Product Analytics. As a top choice for enterprise analytics, 25% of its new customers were Global 2000 companies. New capabilities added by the product include the Adoption Health Dashboard, which enables CIOs and Digital Transformation teams to gain a comprehensive view of their tech stack’s adoption and usage. DAP on Mobile: With the launch of Mobile SDK 2.0, Whatfix DAP Mobile empowers customers to resolve issues faster and deliver exceptional in-app experiences while reducing reliance on development teams for minor updates. Whatfix also gained its 6th patent for “Inspect Element Framework For Building Mobile DAP Content” from the US Patent Office. Solidifying Category Leadership in Digital Adoption In 2024, Whatfix cemented its category leadership with top industry accolades for AI-driven innovation, enterprise impact, and sustainability: ISG Paragon Awards: Innovation Award winner with Sophos. Gartner's Voice of the Customer: The only Customer’s Choice vendor in DAP. Forrester Wave (Q4 2024): Leader in AI/ML, analytics, and product architecture, earning the highest Strategy score. IDC MarketScape: Worldwide DAP 2024: Leader, recognized for mobile, desktop adoption, AI innovation, and personalization. Everest Group: Leader & Star Performer for the fifth consecutive year. Deloitte Fast 500: Top-ranked DAP for four years running. EcoVadis: Bronze Medal, placing in the top 35% globally for sustainability. Whatfix also received the 2025 G2 Best Software Awards as the Best Software Companies in India last week and was yet again recognized as a leader in Gartner’s Voice of the Customer in 2025 for DAP. Whatfix continues to define the future of digital adoption, setting the industry benchmark for AI-powered transformation. The company is building a strong DAP community with its Whatfix University, which certified 5,500+ professionals as yet, upskilling the leaders of tomorrow. Expanding Partnerships & Industry Reach Whatfix strengthened its global ecosystem by adding 11 new partners, including Temenos, Deloitte (India), Capgemini, and Indra Consulting Philippines, expanding its network to 125+ partners across key industries. Strategic collaborations with GSIs like Deloitte, Wipro, and LTIMindtree, along with regional partners such as BIP, Genpact, and NNIT, further reinforced its position as a trusted enterprise partner. Whatfix Accelerates Global Expansion, Industry Focus, and GenAI Integration in 2025 Backed by $125M in Series E funding, Whatfix is strengthening its leadership in North America, Europe, and APAC while expanding into high-growth markets in the Middle East and Southeast Asia.
The company is deepening its presence in Insurance, Pharma & Life Sciences, and Banking and Financial Services alongside a strategic push into the Public sector. With a focus on market expansion and profitability, Whatfix is driving organic growth and strategic acquisitions while advancing ‘userization’ with GenAI-powered innovations to enhance user experiences and boost productivity. About Whatfix Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website. !function(f,b,e,v,n,t,s) if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments); if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '311356416665414'); fbq('track', 'PageView'); [ad_2] Source link
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[ad_1] Whatfix, the global leader in Digital Adoption Platforms (DAP), today introduced ScreenSense, an innovative AI technology that powers the next generations of its product suite—DAP, Mirror, and Product Analytics. Built on a Computer Use model trained to understand and interact with graphical user interfaces (GUIs) like humans, ScreenSense applies enterprise business knowledge to enhance digital workflows, making tasks more efficient and intuitive. Khadim Batti and Vara Kumar, Co-founders, Whatfix ScreenSense leverages patented algorithms to create next-gen digital experiences that are more intuitive to the end-user and also evolve with technology changes. Its capabilities include advanced element and context detection, precise segmentation, behavioral intelligence, and inference generation. “At the heart of the userization approach is ScreenSense, a next-generation suite of patented technologies, that fuels Whatfix’s products to empower organizations in accelerating digital adoption, enhancing user experiences, and delivering maximum ROI from their transformation efforts," says Sharath Hari N, Vice President at Everest Group. "ScreenSense is the core of our AI-driven digital adoption strategy. It leverages our patented innovations to simplify enterprise technology adoption,” said Khadim Batti, CEO and Co-Founder of Whatfix. “As AI reshapes how users and enterprises interact with software, ScreenSense is enabling Whatfix to ensure digital adoption is more intuitive, scalable, and impactful in helping businesses drive productivity and ROI from their technology investments.” Gina Smith, Ph.D., Research Director at IDC, said, “The integration of agentic AI amplifies DAP capabilities… When thoughtfully administered, DAPs can accelerate AI adoption and ensure organizations can achieve (the) full value of their software investments.” 2024 Highlights of Whatfix’s Achievements: A Year of Milestones and Growth 2024 was marked by significant milestones that underscore the unmatched innovation at Whatfix and the trust of its customers. 38% YoY revenue growth, with a 150% EBITDA improvement since 2022, reflecting strong market demand and financial discipline. 12 new Fortune 500 customers spanning industries such as BFSI, Manufacturing, Retail, and Technology. 111% Net Revenue Retention (NRR) for enterprises, demonstrating deeper integration and customer trust. As noted by Morten Rye Christensen, Vice President, Infrastructure & Operations, Semler Gruppen, “Whatfix has been instrumental in improving user adoption, engagement, and productivity across our platforms. Their AI-driven solutions and user-centric design have created a seamless experience for our users. Our collaboration with Whatfix is making digital tools accessible and intuitive for everyone - We’re transforming how our teams and customers interact with technology. Rather than wrestling with complex systems, we’re prioritizing empowerment and adoption, enabling faster, smoother processes where anyone can jump in, learn, and get more done effortlessly.” He added, “The new AI capabilities offer smart, context-sensitive support, further simplifying workflows and making digital experiences even more engaging. We believe that when technology is as simple and intuitive as it is powerful, everyone wins-and that’s exactly what our partnership with Whatfix is delivering. Whatfix's innovative approach and commitment to user experience have made them an invaluable partner for us.” Driving Innovation & Expanding Leadership In 2024, Whatfix expanded its capabilities. It introduced new AI-powered features, DAP on OS, and Mobile SDK 2.0, further elevating business impact and efficiency. New Whatfix AI Capabilities: Whatfix introduced new AI-driven features across DAP, Mirror, and Product Analytics. “Ask Whatfix AI” - a GenAI-powered conversational analytics
interface enables business users and citizen analysts to access engagement and usage insights using a simple chat interface. AI-powered sentiment analysis provides users with quicker and more actionable insights from user feedback surveys - an existing DAP feature. Whatfix for AI-Adoption: Whatfix is investing heavily in capabilities to enable its customers to improve their AI adoption. It empowers customers to drive AI co-pilot awareness and educate users about AI co-pilot adoption best practices within enterprises. By enabling IT stakeholders to track co-pilot usage, identify adoption challenges, and optimize AI implementation and rollout plans, it ensures that enterprises can accelerate the ROI of their AI investments. DAP on OS: Launched as a desktop companion, DAP on OS streamlines employee communication with desktop alerts, simplifies learning across applications, and ensures quick access to information for seamless productivity in enterprises. Mirror: In 2024, Mirror gained strong market traction as many of Whatfix’s existing and new customers-including several Fortune 500s across BFSI, Manufacturing, Retail, and Technology-chose it as their preferred application simulation environment. Product Analytics: Whatfix was recognized as a Representative Vendor by Gartner for Product Analytics. As a top choice for enterprise analytics, 25% of its new customers were Global 2000 companies. New capabilities added by the product include the Adoption Health Dashboard, which enables CIOs and Digital Transformation teams to gain a comprehensive view of their tech stack’s adoption and usage. DAP on Mobile: With the launch of Mobile SDK 2.0, Whatfix DAP Mobile empowers customers to resolve issues faster and deliver exceptional in-app experiences while reducing reliance on development teams for minor updates. Whatfix also gained its 6th patent for “Inspect Element Framework For Building Mobile DAP Content” from the US Patent Office. Solidifying Category Leadership in Digital Adoption In 2024, Whatfix cemented its category leadership with top industry accolades for AI-driven innovation, enterprise impact, and sustainability: ISG Paragon Awards: Innovation Award winner with Sophos. Gartner's Voice of the Customer: The only Customer’s Choice vendor in DAP. Forrester Wave (Q4 2024): Leader in AI/ML, analytics, and product architecture, earning the highest Strategy score. IDC MarketScape: Worldwide DAP 2024: Leader, recognized for mobile, desktop adoption, AI innovation, and personalization. Everest Group: Leader & Star Performer for the fifth consecutive year. Deloitte Fast 500: Top-ranked DAP for four years running. EcoVadis: Bronze Medal, placing in the top 35% globally for sustainability. Whatfix also received the 2025 G2 Best Software Awards as the Best Software Companies in India last week and was yet again recognized as a leader in Gartner’s Voice of the Customer in 2025 for DAP. Whatfix continues to define the future of digital adoption, setting the industry benchmark for AI-powered transformation. The company is building a strong DAP community with its Whatfix University, which certified 5,500+ professionals as yet, upskilling the leaders of tomorrow. Expanding Partnerships & Industry Reach Whatfix strengthened its global ecosystem by adding 11 new partners, including Temenos, Deloitte (India), Capgemini, and Indra Consulting Philippines, expanding its network to 125+ partners across key industries. Strategic collaborations with GSIs like Deloitte, Wipro, and LTIMindtree, along with regional partners such as BIP, Genpact, and NNIT, further reinforced its position as a trusted enterprise partner. Whatfix Accelerates Global Expansion, Industry Focus, and GenAI Integration in 2025 Backed by $125M in Series E funding, Whatfix is strengthening its leadership in North America, Europe, and APAC while expanding into high-growth markets in the Middle East and Southeast Asia.
The company is deepening its presence in Insurance, Pharma & Life Sciences, and Banking and Financial Services alongside a strategic push into the Public sector. With a focus on market expansion and profitability, Whatfix is driving organic growth and strategic acquisitions while advancing ‘userization’ with GenAI-powered innovations to enhance user experiences and boost productivity. About Whatfix Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website. !function(f,b,e,v,n,t,s) if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments); if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '311356416665414'); fbq('track', 'PageView'); [ad_2] Source link
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Whatfix Success Story: Empowers Users To Make Best Use Of Software Applications
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DAP Provider Whatfix Secures $125M, Propelling User-First, ROI-Maximizing Experiences
http://securitytc.com/TDgMfv
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Employee Engagement Software Market Size is forecast to reach $870 Million by 2027, at a CAGR of 12% during 2022-2027.
🔗 𝑫𝒐𝒘𝒏𝒍𝒐𝒂𝒅 𝑺𝒂𝒎𝒑𝒍𝒆 𝑹𝒆𝒑𝒐𝒓𝒕 @https://tinyurl.com/4edkv38r
𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬:Paycom | Paylocity | Qualtrics | Freshworks | Cornerstone OnDemand | Whatfix | Instructure | SonataCX | Lloyd's Register | ResMed |Visionware: A Civica Group Company | Genesys | NICE | EPAM Systems |Maritz | Avature | iLink Digital | Sage | Qandle | Onsemble | SurveyMonkey|
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Whatfix Launches New Product Line 'Mirror', Marking Solid Growth in 2023
San Jose, Calif., Bangalore, India Whatfix, the global leader among digital adoption platforms (DAP), today announced the launch of yet another new product called Mirror, which is set to revolutionize systems training and product showcasing. Mirror creates hyper-realistic and interactive replicas of web applications for immersive training and product demonstrations without any of the risks of…
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[ad_1] Whatfix, a global leader among digital adoption platforms (DAPs), has entered into a strategic alliance agreement with Deloitte Touche Tohmatsu India LLP (Deloitte India).The strategic partnership between Whatfix and Deloitte India combines Whatfixs advanced digital adoption platform (DAP), simulation tools, and enterprise analytics with Deloitte India's industry expertise to accelerate digital transformation, enhance user experiences, and optimize technology investments. This collaboration brings together Deloitte's consulting strengths and Whatfix's GenAI-powered, data-driven solutions to unlock value from tech stacks and address key challenges such as change management, enterprise agility, ERP optimization, and digital transformation across sectors including finance, consumer goods, technology, healthcare, energy, and public services. Additionally, the alliance will support the next generation of Whatfix experts through upskilling and certification, with 5 certified Whatfix Technology Advocates already trained and 20 more on track."In today's rapidly evolving marketplace, digital adoption is not just an option but a necessity for businesses to stay competitive. Implementing a digital adoption tool requires careful consideration of technology architecture to enable seamless integration with existing systems of the organization. By empowering the workforce with intuitive tools and real-time guidance, businesses not only embrace change but drive it," said Salman Siddiqui - Partner, Deloitte India. "A digital adoption solution goes beyond staying competitive; it redefines success in a digital-first world, acting as a catalyst for maximizing efficiency, minimizing user frustration, and achieving unparalleled success in the digital transformation journey.""Our partnership with Deloitte India represents a shared vision to redefine the user experience through technology," said Vispi Daver, Chief Revenue Officer at Whatfix. "We are committed to empowering organizations to maximize their technology investments while placing the customer at the center of their digital transformation journey. This commitment is propelled by Whatfixs leading Digital Adoption Platform (DAP) and our expanding product portfolio-including Product Analytics with Enterprise Insights and Mirror-with Deloitte Indias deep industry expertise."Vinay Prabhakar, Deloitte South Asia Sales and Alliance Leader, added, "At Deloitte, we believe that true innovation happens when we collaborate, explore, and identify solutions for the 'art of the possible'. Our alliance with Whatfix combines our expertise with their analytics solutions to co-create a future where technology empowers businesses through data. With this association, our alliance ecosystem grows even stronger, which enables us to tackle the most pressing challenges in the market and drive impact by navigating complex challenges."Whatfix recently announced raising $125 million in Series E funding. It is the only DAP recognized as a "Customer's Choice" in Gartners Voice of Customer report and has consistently earned "Leader" status by IDC, Forrester, Gartner, and Everest Group. Whatfix has also been listed as the top DAP by Deloitte Technology Fast 500 for three consecutive years. The company's data-driven product suite, powered by AI, offers an enhanced userized digital experience and supports 700+ customers, including over 80 Fortune 500s globally.About WhatfixWhatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix's product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code analytics for applications and enterprises. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US,
India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as SoftBank Vision Fund 2, Dragoneer, Peak XV Partners, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.About DeloitteDeloitte Touche Tohmatsu India Private Limited (a private company limited by shares was converted into Deloitte Touche Tohmatsu India LLP, a limited liability partnership with effect from October 1, 2015Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms. [ad_2] Source link
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[ad_1] Whatfix, a global leader among digital adoption platforms (DAPs), has entered into a strategic alliance agreement with Deloitte Touche Tohmatsu India LLP (Deloitte India).The strategic partnership between Whatfix and Deloitte India combines Whatfixs advanced digital adoption platform (DAP), simulation tools, and enterprise analytics with Deloitte India's industry expertise to accelerate digital transformation, enhance user experiences, and optimize technology investments. This collaboration brings together Deloitte's consulting strengths and Whatfix's GenAI-powered, data-driven solutions to unlock value from tech stacks and address key challenges such as change management, enterprise agility, ERP optimization, and digital transformation across sectors including finance, consumer goods, technology, healthcare, energy, and public services. Additionally, the alliance will support the next generation of Whatfix experts through upskilling and certification, with 5 certified Whatfix Technology Advocates already trained and 20 more on track."In today's rapidly evolving marketplace, digital adoption is not just an option but a necessity for businesses to stay competitive. Implementing a digital adoption tool requires careful consideration of technology architecture to enable seamless integration with existing systems of the organization. By empowering the workforce with intuitive tools and real-time guidance, businesses not only embrace change but drive it," said Salman Siddiqui - Partner, Deloitte India. "A digital adoption solution goes beyond staying competitive; it redefines success in a digital-first world, acting as a catalyst for maximizing efficiency, minimizing user frustration, and achieving unparalleled success in the digital transformation journey.""Our partnership with Deloitte India represents a shared vision to redefine the user experience through technology," said Vispi Daver, Chief Revenue Officer at Whatfix. "We are committed to empowering organizations to maximize their technology investments while placing the customer at the center of their digital transformation journey. This commitment is propelled by Whatfixs leading Digital Adoption Platform (DAP) and our expanding product portfolio-including Product Analytics with Enterprise Insights and Mirror-with Deloitte Indias deep industry expertise."Vinay Prabhakar, Deloitte South Asia Sales and Alliance Leader, added, "At Deloitte, we believe that true innovation happens when we collaborate, explore, and identify solutions for the 'art of the possible'. Our alliance with Whatfix combines our expertise with their analytics solutions to co-create a future where technology empowers businesses through data. With this association, our alliance ecosystem grows even stronger, which enables us to tackle the most pressing challenges in the market and drive impact by navigating complex challenges."Whatfix recently announced raising $125 million in Series E funding. It is the only DAP recognized as a "Customer's Choice" in Gartners Voice of Customer report and has consistently earned "Leader" status by IDC, Forrester, Gartner, and Everest Group. Whatfix has also been listed as the top DAP by Deloitte Technology Fast 500 for three consecutive years. The company's data-driven product suite, powered by AI, offers an enhanced userized digital experience and supports 700+ customers, including over 80 Fortune 500s globally.About WhatfixWhatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix's product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code analytics for applications and enterprises. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US,
India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as SoftBank Vision Fund 2, Dragoneer, Peak XV Partners, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.About DeloitteDeloitte Touche Tohmatsu India Private Limited (a private company limited by shares was converted into Deloitte Touche Tohmatsu India LLP, a limited liability partnership with effect from October 1, 2015Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms. [ad_2] Source link
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Digital Adoption Platform Market Size 2023, Latest Trends, COVID-19 Impact and Global Competition
The global “Digital Adoption Platform Market Size” is expected to rise with an impressive CAGR and generate the highest revenue by 2030. Fortune Business Insights™ in its latest report published this information. The report is titled "Digital Adoption Platform Market Size, Share & Revenue Forecast, 2023-2030". The report discusses research objectives, research scope, methodology, timeline and challenges during the entire forecast period.
Report Highlights:
A comprehensive overview of Digital Adoption Platform Market Size
Significant factors boosting, restricting, challenging and providing an opportunity to the market
Key insights and major industry developments
Significant players functioning in Digital Adoption Platform Market Size
Major strategies adopted by players such as the launch of new products for better revenue generation, company collaborations, and others
Other market trends
An Overview of the Impact of COVID-19 on this Market:
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
We are making continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreaks across industries to help you prepare for the future.
For More Information, Visit- https://www.fortunebusinessinsights.com/digital-adoption-platform-market-107609
List of Top Key Players in Digital Adoption Platform Market:
WalkMe Ltd. (Israel)
WhatFix (U.S.)
AppLearn Ltd. (U.K.)
Appcues (U.S.)
Inline Manual Ltd. (U.K.)
Newired (Italy)
Userlane (Germany)
Toonimo (U.S.)
UserGuiding (U.S.)
Pendo.io, Inc. (U.S.)
Regional Analysis for Digital Adoption Platform Market :
North America (the USA and Canada)
Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
Latin America (Brazil, Mexico and Rest of Latin America)
Digital Adoption Platform Market Size research report offers a complete assessment of the industry. The projections included in the report have been determined utilizing demonstrated research philosophies and presumptions.
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