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#at least if i'd still be filling my space with aesthetic nonsense it wouldn't kill the planet... lol
smile-files · 5 months
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rant alert!!!!!!!!!!!
something that's been really bothering me lately is how capitalism is hardcore exploiting our generation's desire to explore/create identity
like aesthetic culture is nice on paper but in practice it just means buying a butt load of stuff that we don't need. like, say i like cottagecore, and by extension the strawberry shortcake franchise. it isn't enough for me to just say i like them aesthetically, or whatever -- i have to buy clothes and merchandise or what have you for that part of my identity to feel tangible. i need to be able to embody this aesthetic in every part of my being for it to feel real
and i've interacted with enough brand instagram accounts (such as the strawberry shortcake instagram) to know that companies are all over creating aesthetic, nostalgic nonsense to sell to us, knowing we'll buy anything cutesy that panders to us and the things we like. and we can't help but feed into it. and they act all relatable and gen-z-core too which doesn't help
consumerism drives me nuts, all the more so because i actively partake in it. i love collecting stuff, especially stuffed animals, but adding to the collection with new items involves spending money on a bunch of plastic and polyester things that take up space and will end up in a landfill someday. like, sure, i like them, and people know for sure that i love stuffed animals when they know i have over 100 of them and keep buying them, but if i'm being completely honest i don't get as much out of them as i'd like to think i do. i'm considering making a photo/drawing catalog of all of the plushies i have now and donating the ones who'd do better in a different home! the same applies to all of the toys i have as well
when i was little i used to collect rocks and sticks and pine cones... things in nature that are just as cool and give me just as much joy as my stuffed animals and toys but a) don't take up a huge amount of space b) don't cost money c) don't hurt the environment and d) don't feed into the capitalist, consumerist black hole that's quickly eating us all
honestly... and this might be a hot take... but the whole concept of "aesthetics" that's been on the internet in recent years that has compelled ourselves to shape our wardrobes and possessions in favor of a pretty, inhuman ideal that supposedly affirms our identities is likely just a project by Big Consumerism to get us to buy more stuff that we think makes us feel more like ourselves. like yeah we all deserve to have our own style and our own tastes but that should not necessitate buying 15 billion new outfits from your local target to prove to yourself or anyone else that it's your style and tastes. buying a dropshipped mushroom nightlight off of amazon does not make you any more of a cottagecore girly than someone who doesn't. we shouldn't all be trying to fool each other over instagram reels that we all perfectly fit this aesthetic with our cool clothes and knickknacks and random decorations and be constantly jealous of each other
and it all just feeds into fast fashion and non-sustainably-made products and all that... like if companies know we'd buy anything that fits our aesthetic they'll throw out any notion of making lasting goods that aren't made of plastic and garbage and the blood of innocent baby animals or whatever. we keep eating it up. and we keep buying more and more of it to create an every-expanding hoard of objects that supposedly reflect every facet of our soul
(and i know it's the companies' fault at the end of the day! but i do think we, as individuals, have to think about how we happily succumb to it!)
i'm starting to think that my happiest life would be one lived with a small handful of cool clothes (as it is, most of the clothes i find cool are old ones my aunt sends me or ones i thrift), a small handful of stuffed animals i have a genuine love for (e.g. barry, any homemade plushie), and a gargantuan collection of nature stuff like rocks and sticks and pine cones. i can't help wanting to collect -- i'm like a dragon! but what i can help is what i choose to collect, what system i choose to feed into. i have a huge love for stuffed animals, but if anything, i'm doing a disservice to them and my appreciation for them by repeatedly buying new, low quality ones which i ultimately don't care much about -- and having fewer of them by no means diminishes how much they mean to me. one should not judge a fan by the amount of merchandise they've bought, after all
we are trying to live vicariously through our stuff, which isn't surprising given the hellish socioeconomic landscape, but it only makes us languish and look at devices all day and buy useless stuff and not try to make our lives actually good. this is what capitalism wants!!! augh!!!!
also... folks can't buy sustainable stuff because it often costs more and is less widely sold. but whose fault is that? capitalism!!!!! they could make wool cheaper than polyester for all they cared!!!!!!! they could get rid of money altogether!!!!!!!!!!!!!
i don't really know what i want to say in all of this... but i care about nature and i care about being genuinely happy and digging my own grave in an aesthetic landfill does nothing for that
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