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Principles of Material Design

Here, if we talk about the principles of material design, then we challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science.

Material starts with mobile but extends to any other device. It is rooted in a few principles:

Realistic visual cues: The design is grounded in reality and actually inspired by design with paper and ink.

Bold, graphic and intentional: Fundamental design techniques drive the visuals. Typography, grids, space, scale, color and imagery guide the entire design. Elements that live in defined type choices are a clear hierarchy. Color and type choices are bold & deliberate.

Motion provides meaning: Animation is a key component of material design, but it can’t just be there that needs to happen in a single environment, serve to focus the design and include simple and easy transitions. Movements and actions should mirror the physical world.