#discourse gives me a headache. the community exists to support a specific group! and that's great! there are communities for you too!
Explore tagged Tumblr posts
thejacespace · 2 years ago
Text
Just a reminder to able-bodied neurodivergent people who've been eyeballing the cripplepunk movement and community
Neuropunk and madpunk are pretty small, but they've got the sort of focus you're looking for. Check 'em out, build 'em up
108 notes · View notes
Photo
Tumblr media
How AI permits intelligent marketers to plug additional showing intelligence
By now, it’s a well-recognized narrative: the arrival of computer science, together with discourse computing, can remodel entire industries and leave nearly everybody — as well as marketers — out of work.
Well, maybe not.
The fact is that AI and CC merely give new ways in which of doing what marketers have continuously done: Track, measure, assess, and learn from client behavior to assist corporations tailor product offerings, prices, positioning, and electronic messaging supported those insights.
AI helps machines learn from this information, delivering unjust insights to permit marketers to develop new ideas. a significant good thing about AI is that after the context and actions of humans ar understood, machine learning can derive new ways in which of up data discovery.
Meanwhile, CC helps machines collect information from many sources, as well as personal (which the user has united to share from his or her device), proprietary (brand’s business intelligence), and public (such because the weather). Marketers will use these sources of context to drive adoption and sales data like location, gender, shopping for history, step count, and more.
Through its partnership with IBM’s Watson, underneath Armour uses a customer’s personal fitness data (e.g., age, location, health goals, etc.) to combination third-party information through its Record app. the patron expertise is individualized coaching and life cycle recommendation that helps customers attain their nutritionary and fitness objectives.
When used along, because the higher than example displays, AI and CC will remodel a selling strategy. The union permits marketers to additional expeditiously use individualized, customer-centric techniques, creating marketing easier to manage, react to, and decriminalise. the information itself are some things of a entry for marketers, giving them newer, additional distinctive platforms from that to have interaction shoppers associate degreed specifically tailor an expertise for them.
Question everything
The key to client analysis and information analysis, whether or not you’re doing it manually or looking forward to technology, lies in asking the correct queries. exploitation AI and CC will speed up the method of learning concerning your customers and facilitate optimise your efforts.
But the headache can continuously get on the vendor to formulate the queries that cause new insights. As additional and additional information is created accessible, increasing the horizons for the way it'll be used is associate degree out-of-the-box thanks to open the doors to additional conversion opportunities.
That’s my company’s motivation behind its work on the TD on behalf of me modification on the TD Bank app. The upgrade creates and promotes content for users supported context like location and private interests. As a mobile “concierge” service, we’re able to facilitate the bank send users period recommendation, data on close deals, and the other money information or content taking part users would possibly notice helpful.
This ability to deliver individualized messages at the correct place and time will remodel a business. In fact, McKinsey and Company’s “Big information, Analytics, and also the way forward for selling & Sales” e-book notes that customized advertising ends up in eight times the ROI of non-personalized advertising and may carry sales by a minimum of ten p.c.
Moreover, marketers will gauge selling ROI pay across every stage of the client journey and gain insights into that channels customers use throughout that journey. very cheap line: higher information ends up in higher advertising and ultimately higher results, that yields data-driven selling.
Data-driven selling could be a new phrase, however it’s a manoeuvre 7-Eleven used over thirty years past. The chain took plenty of information, plenty of individuals, and plenty of your time to uncover a noteworthy insight — men WHO shopped for diapers on weekday evenings at 7-Eleven conjointly picked up some brew. To capitalise, 7-Elevens moved  their brew aisles nearer to the diapers and, unsurprisingly, enjoyed a thirty fifth increase in sales of each things.
Of course, there’s a catch-22 related to improved selling capabilities. It conditions customers to expect immediate, customized service despite that channel they use to have interaction a complete. Plus, marketers should perpetually notice new, inventive ways in which to succeed in customers amidst a barrage of targeted messages and littered communication environments.
69% of Canadians begin associate degree activity on one digital device and end it on another. creating an acquisition nowadays typically suggests that marketers should win engagement on a digital — doubtless mobile — forum early within the client journey.
The ever-changing role of marketers
Better technology allows marketers to figure closely with channel partners to create campaigns along supported location, product preferences, partnerships, or pricing. The result may be insights, engagements, and sales that profit each marketers and partners.
Larger organizations will higher position marketers to determine that partnerships be supported everything they understand the client. Likewise, information can enable marketers to perform additional as product champions, sanctionative them to produce insights to product groups and to influence development supported client activity trends.
Personalised service accustomed be for luxury brands. currently it’s accessible to any company willing to utilize it. increased service, content, and experiences translate to higher retention, engagement, and discourse among customers. This ends up in additional sales, higher margins direct, lower client churn, and reduced client acquisition prices.
For example, if you wish to drive sales of a goods or product, gestate every stage of a customer’s path to buying that product and raise what barriers to buy exist at every stage. Then build a campaign that addresses those barriers and helps customers get past them (and nearer to creating a purchase).
There ar thousands of corporations sitting on a near-endless offer of client information. people who prevail are those that stop working, kind through, raise the correct queries, and leverage that information to develop sound ways and realise business objectives.
As a vendor, it’s your job to raise the correct queries and evolve with the technology. discourse computing, AI, and machine learning can offer you longer to try and do the strategic and implementation a part of your job higher, whereas conjointly making a faster, additional customer-friendly method.
Machines aren’t an ideal substitute for ancient selling, however their ability to contour processes and data can still build them viable co-pilots as selling soars toward the long run.
0 notes
Photo
Tumblr media
How AI permits intelligent marketers to plug additional showing intelligence
By now, it’s a well-recognized narrative: the arrival of computer science, together with discourse computing, can remodel entire industries and leave nearly everybody — as well as marketers — out of work.
Well, maybe not.
The fact is that AI and CC merely give new ways in which of doing what marketers have continuously done: Track, measure, assess, and learn from client behavior to assist corporations tailor product offerings, prices, positioning, and electronic messaging supported those insights.
AI helps machines learn from this information, delivering unjust insights to permit marketers to develop new ideas. a significant good thing about AI is that after the context and actions of humans ar understood, machine learning can derive new ways in which of up data discovery.
Meanwhile, CC helps machines collect information from many sources, as well as personal (which the user has united to share from his or her device), proprietary (brand’s business intelligence), and public (such because the weather). Marketers will use these sources of context to drive adoption and sales data like location, gender, shopping for history, step count, and more.
Through its partnership with IBM’s Watson, underneath Armour uses a customer’s personal fitness data (e.g., age, location, health goals, etc.) to combination third-party information through its Record app. the patron expertise is individualized coaching and life cycle recommendation that helps customers attain their nutritionary and fitness objectives.
When used along, because the higher than example displays, AI and CC will remodel a selling strategy. The union permits marketers to additional expeditiously use individualized, customer-centric techniques, creating marketing easier to manage, react to, and decriminalise. the information itself are some things of a entry for marketers, giving them newer, additional distinctive platforms from that to have interaction shoppers associate degreed specifically tailor an expertise for them.
Question everything
The key to client analysis and information analysis, whether or not you’re doing it manually or looking forward to technology, lies in asking the correct queries. exploitation AI and CC will speed up the method of learning concerning your customers and facilitate optimise your efforts.
But the headache can continuously get on the vendor to formulate the queries that cause new insights. As additional and additional information is created accessible, increasing the horizons for the way it'll be used is associate degree out-of-the-box thanks to open the doors to additional conversion opportunities.
That’s my company’s motivation behind its work on the TD on behalf of me modification on the TD Bank app. The upgrade creates and promotes content for users supported context like location and private interests. As a mobile “concierge” service, we’re able to facilitate the bank send users period recommendation, data on close deals, and the other money information or content taking part users would possibly notice helpful.
This ability to deliver individualized messages at the correct place and time will remodel a business. In fact, McKinsey and Company’s “Big information, Analytics, and also the way forward for selling & Sales” e-book notes that customized advertising ends up in eight times the ROI of non-personalized advertising and may carry sales by a minimum of ten p.c.
Moreover, marketers will gauge selling ROI pay across every stage of the client journey and gain insights into that channels customers use throughout that journey. very cheap line: higher information ends up in higher advertising and ultimately higher results, that yields data-driven selling.
Data-driven selling could be a new phrase, however it’s a manoeuvre 7-Eleven used over thirty years past. The chain took plenty of information, plenty of individuals, and plenty of your time to uncover a noteworthy insight — men WHO shopped for diapers on weekday evenings at 7-Eleven conjointly picked up some brew. To capitalise, 7-Elevens moved  their brew aisles nearer to the diapers and, unsurprisingly, enjoyed a thirty fifth increase in sales of each things.
Of course, there’s a catch-22 related to improved selling capabilities. It conditions customers to expect immediate, customized service despite that channel they use to have interaction a complete. Plus, marketers should perpetually notice new, inventive ways in which to succeed in customers amidst a barrage of targeted messages and littered communication environments.
69% of Canadians begin associate degree activity on one digital device and end it on another. creating an acquisition nowadays typically suggests that marketers should win engagement on a digital — doubtless mobile — forum early within the client journey.
The ever-changing role of marketers
Better technology allows marketers to figure closely with channel partners to create campaigns along supported location, product preferences, partnerships, or pricing. The result may be insights, engagements, and sales that profit each marketers and partners.
Larger organizations will higher position marketers to determine that partnerships be supported everything they understand the client. Likewise, information can enable marketers to perform additional as product champions, sanctionative them to produce insights to product groups and to influence development supported client activity trends.
Personalised service accustomed be for luxury brands. currently it’s accessible to any company willing to utilize it. increased service, content, and experiences translate to higher retention, engagement, and discourse among customers. This ends up in additional sales, higher margins direct, lower client churn, and reduced client acquisition prices.
For example, if you wish to drive sales of a goods or product, gestate every stage of a customer’s path to buying that product and raise what barriers to buy exist at every stage. Then build a campaign that addresses those barriers and helps customers get past them (and nearer to creating a purchase).
There ar thousands of corporations sitting on a near-endless offer of client information. people who prevail are those that stop working, kind through, raise the correct queries, and leverage that information to develop sound ways and realise business objectives.
As a vendor, it’s your job to raise the correct queries and evolve with the technology. discourse computing, AI, and machine learning can offer you longer to try and do the strategic and implementation a part of your job higher, whereas conjointly making a faster, additional customer-friendly method.
Machines aren’t an ideal substitute for ancient selling, however their ability to contour processes and data can still build them viable co-pilots as selling soars toward the long run.
0 notes