#eddm printing

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When you have to reach out to a large group of people, EDDM comes with advantages that no promotional material can match. It had been designed to work for small businesses that do not have a big marketing budget.

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our exclusive collection of Keller Williams Every Door Direct Mail (EDDM) Postcards - the quick, effective, and wallet-friendly way to connect with current and prospective clients in your target neighbourhoods! For agents seeking to grow their business and expand their reach, EDDM Postcards are the ultimate solution. With this powerful marketing tool, you can effortlessly reach a broader audience and make a memorable impact. Don't miss out on the opportunity to elevate your real estate business - explore our premium Keller Williams EDDM Postcards now!

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EDDM Postcards Chicago

EDDM is a fantastic marketing tool for anyone looking to grow their brand awareness and exposure. It also works as a mail carrier and delivers your messages directly to the audience along the route. ABC printing company prints EDDM postcards in Chicago. Reach us today.  

[mailscannedmediamail]

How Much Does It Cost to Mail a Postcard with USPS? (2024 Guide)

Mailing a postcard with the USPS is a cost-effective way to send short messages, promotional material, or greetings. Understanding the current postage rates and factors that influence the cost is essential for budget planning and efficient mailing. This guide provides a comprehensive overview of postcard mailing costs in 2024 and offers practical tips to save on postage.

Current Postcard Mailing Rates (2024)

As of 2024, the cost to mail a standard-sized postcard within the United States is:

First-Class Postcard Rate: $0.51 per postcard.

This rate applies to postcards that meet the following criteria:

Size: The postcard must be at least 3-1/2 inches high by 5 inches long and no more than 6 inches high by 9 inches long.

Weight: Postcards must weigh no more than 1 ounce.

For postcards that exceed these dimensions or weight limits, additional postage may be required.

Factors Affecting Postcard Mailing Costs

Size and Weight: Standard-sized postcards are eligible for the lowest postage rate. Oversized postcards or those that exceed weight limits will incur higher rates.

Destination: Postage rates apply uniformly within the United States. However, if you're sending a postcard internationally, the rates will differ. As of 2024, the international postcard rate is approximately $1.45.

Mail Class: Using First-Class Mail ensures timely delivery and tracking options. If you're looking for a more economical choice, USPS offers Marketing Mail services, which are cheaper but have longer delivery times and additional requirements.

Design and Materials: While the design of the postcard itself doesn't impact postage costs, using heavier paper or adding embellishments might affect its weight, thus impacting the postage.

Tips to Save on Postcard Postage

Use Bulk Mailing Discounts: For businesses or individuals sending large volumes of postcards, USPS offers bulk mailing discounts through its Every Door Direct Mail (EDDM) program or Business Reply Mail (BRM).

Optimize Postcard Size: Stick to the standard postcard size to take advantage of the lowest postage rate. Avoid oversized postcards unless necessary.

Print and Mail Efficiently: Consider using USPS-approved print and mail services that offer discounted postage rates for high-volume mailings.

Leverage Online Tools: Utilize USPS online tools to calculate postage costs, order stamps, and schedule mailings. This can streamline the process and ensure accurate postage.

Check for Rate Changes: USPS periodically adjusts postage rates. Stay informed about any changes to avoid surprises and budget adjustments.

Conclusion

Mailing a postcard with USPS remains an affordable and straightforward option for sending messages and promotions. By understanding the current rates and factors affecting postage costs, you can optimize your mailing strategy and ensure cost-effective communication. Whether for personal use or business marketing, keeping these tips in mind will help you manage your postcard mailing efficiently.

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Every Door Direct Mail vs. Traditional Direct Mail: Which is Better for Your Business?

In the world of direct marketing, businesses often grapple with the decision of whether to use Every Door Direct Mail (EDDM) or traditional direct mail. Both strategies have their merits, but the choice depends on your business goals, target audience, and budget. This article will delve into the differences between EDDM and traditional direct mail, helping you determine which approach is best suited for your business.

Understanding Every Door Direct Mail (EDDM)

Every Door Direct Mail is a service offered by the United States Postal Service (USPS) designed to help businesses reach a broad audience without needing a mailing list. EDDM allows businesses to send promotional materials to every address in a selected postal route or neighborhood.

Pros of Every Door Direct Mail

Cost-Effective: EDDM is often more affordable than traditional direct mail. Since there is no need to purchase or maintain a mailing list, the costs associated with EDDM can be lower, making it an attractive option for small businesses and startups.

Broad Reach: EDDM targets entire neighborhoods or postal routes, allowing you to reach a large audience quickly. This can be beneficial for businesses looking to increase brand awareness or promote local events.

Simplicity: With EDDM, businesses don't need to manage address lists or worry about data accuracy. The USPS handles the distribution, simplifying the process.

No Address List Required: Since EDDM targets every address within a specific area, there's no need to invest in a mailing list, which can be both costly and time-consuming.

Cons of Every Door Direct Mail

Less Targeted: EDDM may not be as targeted as traditional direct mail. Since it reaches everyone in a chosen area, you might end up sending materials to people who are not interested in your products or services.

Limited Customization: EDDM offers less flexibility in terms of personalization. You can't tailor your message to specific demographics or behaviors, which can limit the effectiveness of your campaign.

Oversaturation: Because EDDM targets all addresses in a route, your mail might be mixed with other marketing materials, reducing its impact.

Understanding Traditional Direct Mail

Traditional direct mail involves sending promotional materials to a specific list of addresses. This approach requires businesses to build and maintain a mailing list, which can be segmented based on various criteria such as demographics, purchase history, and interests.

Pros of Traditional Direct Mail

Highly Targeted: Traditional direct mail allows for precise targeting. You can segment your audience based on specific characteristics, ensuring that your message reaches those most likely to respond.

Personalization: With traditional direct mail, you can personalize your communications. Tailoring your message to individual preferences and behaviors can increase engagement and response rates.

Data-Driven: Traditional direct mail relies on data, allowing for more strategic planning. You can track responses, analyze results, and adjust your strategy based on performance metrics.

Higher Perceived Value: Personalized and targeted direct mail can create a more substantial impact, often leading to higher engagement rates and better results.

Cons of Traditional Direct Mail

Higher Costs: Traditional direct mail can be more expensive than EDDM. Costs associated with purchasing mailing lists, printing, and postage can add up, especially for small businesses with limited budgets.

Complexity: Managing and maintaining a mailing list requires effort and resources. Businesses need to ensure data accuracy and update their lists regularly.

Time-Consuming: The process of creating and sending traditional direct mail campaigns can be more time-consuming compared to the streamlined EDDM approach.

Choosing the Right Approach for Your Business

When deciding between EDDM and traditional direct mail, consider the following factors:

Budget: If you're working with a limited budget, EDDM might be a more cost-effective option. However, if you have the resources for a highly targeted campaign, traditional direct mail could yield better results.

Target Audience: For businesses looking to reach a broad audience quickly, EDDM is a great choice. On the other hand, if you want to target specific demographics or segments, traditional direct mail offers more precision.

Campaign Goals: Define your campaign goals before choosing an approach. EDDM is ideal for increasing local reach and brand awareness, while traditional direct mail is better suited for personalized promotions and high-value offers.

Response Tracking: Consider how you will measure the success of your campaign. Traditional direct mail offers more detailed tracking and analytics, while EDDM may provide less insight into individual responses.

Conclusion

Both Every Door Direct Mail and traditional direct mail have their advantages and drawbacks. The choice between them depends on your business's specific needs, goals, and resources. By understanding the strengths and limitations of each approach, you can make an informed decision that aligns with your marketing strategy and helps achieve your objectives.

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Flyers Direct Mail – ​​​Wix

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Top Direct Mail Services for Your Mailing Needs

Direct mail remains a powerful marketing tool in today’s digital age, offering a tangible way to reach customers and prospects. Choosing the right direct mail service provider is crucial for executing successful campaigns. Here’s an overview of the top direct mail services that can cater to your mailing needs, from design and printing to mailing and tracking.

1. PostGrid

PostGrid is a leading direct mail automation platform that streamlines the entire process, from designing mailpieces to tracking deliveries. PostGrid’s software integrates with your existing CRM or marketing tools, allowing for personalized, targeted mail campaigns at scale. Their services include address verification, print and mail fulfillment, and real-time tracking.

2. Sendoso

Sendoso specializes in helping businesses send personalized gifts, direct mail, and branded merchandise. Their platform integrates with various CRM and marketing automation tools, making it easy to create customized direct mail campaigns that resonate with recipients. Sendoso’s global fulfillment network ensures timely delivery across multiple regions.

3. Lob

Lob offers a comprehensive direct mail automation service, focusing on programmatic direct mail. With Lob, businesses can automate the sending of postcards, letters, and checks based on triggers from their CRM or customer data platform. Their API-driven approach allows for seamless integration with existing systems, ensuring that mailpieces are sent at the right time to the right audience.

4. PFL (Printing for Less)

PFL combines the power of digital and direct mail marketing through its Hybrid Experience Platform. This service allows businesses to trigger direct mail based on digital interactions, such as email opens or website visits. PFL offers personalized printing, mail tracking, and advanced analytics to measure the success of campaigns.

5. Vistaprint

Vistaprint is a well-known name in the printing industry, offering affordable direct mail services for small businesses. Their platform allows users to design and print postcards, brochures, and flyers, with the option to target specific ZIP codes for distribution. Vistaprint’s easy-to-use interface makes it accessible for businesses of all sizes.

6. PsPrint

PsPrint provides cost-effective direct mail services with a focus on high-quality printing and quick turnaround times. They offer a range of mailing options, including postcards, brochures, and catalogs, and can handle both small and large mailings. PsPrint also provides design services for businesses that need assistance creating their mailpieces.

7. USPS Every Door Direct Mail (EDDM)

USPS EDDM is a service offered by the United States Postal Service that allows businesses to reach every household in a specific area without needing a mailing list. EDDM is ideal for local businesses that want to target entire neighborhoods with promotional materials like postcards and flyers. The service is cost-effective and easy to use, with online tools to help design and schedule mailings.

8. Data Axle

Data Axle offers a comprehensive suite of direct mail services, including list acquisition, design, printing, and mailing. Their advanced targeting options allow businesses to reach specific demographics, such as age, income, or location, ensuring that direct mail campaigns are highly relevant to the recipients.

9. Allegra Marketing Print Mail

Allegra provides end-to-end direct mail services, including strategy, design, printing, and distribution. Their team works closely with businesses to create targeted campaigns that align with their marketing goals. Allegra’s services are particularly valuable for businesses looking for a partner that can handle both small and large-scale mailings.

10. Next Day Flyers

Next Day Flyers offers fast and affordable direct mail services with a focus on quick turnaround times. Businesses can upload their designs, choose their target audience, and have their mailpieces printed and sent out within 24 hours. This service is ideal for time-sensitive promotions and last-minute campaigns.

Conclusion

Choosing the right direct mail service is essential for the success of your marketing campaigns. Whether you need a fully automated solution like PostGrid, a hybrid approach like PFL, or a cost-effective service like Vistaprint, there are plenty of options to suit your specific needs. By selecting a provider that aligns with your goals, you can create impactful direct mail campaigns that drive results.

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Best Direct Mail Service Companies

Direct mail remains a powerful marketing tool, offering a tangible connection to customers that digital channels often lack. Choosing the right direct mail service company is crucial for the success of your campaign. Here are some of the best direct mail service companies known for reliability, innovation, and quality service.

1. USPS Every Door Direct Mail (EDDM)

Overview: The United States Postal Service offers Every Door Direct Mail, a cost-effective way to reach potential customers in specific neighborhoods without needing a mailing list.

Features:

Targeted Delivery: Allows businesses to target specific postal routes, ensuring that their marketing materials reach the desired audience.

Cost-Effective: Competitive pricing makes it accessible for small businesses and large enterprises alike.

Simplicity: Easy to use, with no need for a mailing list or a postage permit.

Pros:

Widely accessible and reliable.

No need for extensive customer data.

Flexible and customizable delivery options.

Cons:

Limited to geographical targeting, not demographic specifics.

2. Vistaprint

Overview: Vistaprint is well-known for its affordable printing services and has expanded to offer direct mail solutions.

Features:

Custom Design: Provides a wide range of templates and design tools to create eye-catching mailers.

Mailing Services: Offers end-to-end direct mail services, including printing, addressing, and mailing.

Integration: Easy integration with other marketing services offered by Vistaprint.

Pros:

User-friendly interface and design tools.

Affordable pricing with frequent discounts.

Comprehensive service from design to delivery.

Cons:

Limited advanced targeting options compared to specialized direct mail companies.

3. PsPrint

Overview: PsPrint, a subsidiary of Deluxe Corporation, specializes in high-quality printing and direct mail services.

Features:

Advanced Printing Options: Offers a variety of printing options, including custom sizes, shapes, and finishes.

Mailing Lists: Provides access to mailing lists to target specific demographics.

Full-Service Mailing: Handles everything from printing to mailing, ensuring a seamless process.

Pros:

High-quality printing with numerous customization options.

Access to targeted mailing lists.

Reliable customer service and support.

Cons:

Higher costs for premium printing options.

4. PostcardMania

Overview: PostcardMania is a direct mail marketing company that specializes in postcard marketing but also offers other direct mail solutions.

Features:

Design Services: Professional design services to create impactful marketing materials.

Mailing Lists: Access to extensive mailing lists for targeted campaigns.

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Why opt for Direct Mail Services?

Despite the rise of social media and digital marketing, physical letters, mailers, brochures, and postcards still hold an appeal for both B2C and B2B consumers. The tangible nature of direct mail can help to spark interest and create a memorable brand experience that cuts through the noise of daily digital marketing campaigns.

When used creatively, direct mail can serve as a powerful way to drive up-sells and cross-sells, as well as to increase customer retention. In addition, by utilizing a highly targeted mailing list, companies can ensure that their promotions are relevant to the intended audience. This is important, as nothing could be worse than wasting resources printing, packaging, and shipping promotional material to a group of people who wouldn't benefit from it in the first place.

For those looking for a quick and easy way to launch a direct mail campaign, many businesses are finding success with the USPS Every Door Direct Mail (EDDM) service. EDDM offers the option to send personalized direct mail to all addresses in a specific geographic area, making it ideal for business owners looking to test out a new marketing strategy or reach a new audience of potential customers.

With all the different options available for business owners in terms of Direct Mail Services, it can be difficult to find the right solution. The best way to determine which solution is right for your company is by assessing your unique business needs. For example, if your priority is turnaround time and you don't mind doing the printing and mailing yourself, then you should prioritize those providers that offer the fastest printing and mailing services.

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Direct Mail Services & Marketing - Wordpress

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Does Print Mail API enhance Visibility

Print Mail API is a complete print and mail workflow solution with integrated address verification, mail tracking, postal presorting and EDDM(r) list generation. It’s a fully hosted RESTful API solution that lets you easily integrate data quality, duplicate detection and mail tracking into your existing workflows and web-to-print portals. It can also help streamline your production, ensure regulatory compliance and minimize postal expenses.

Visibility: Streamline your production workflow by automatically routing your Email to Print jobs to the printer of your choice. Enable a "find me" printer feature that allows users to select a device from a list of available ones (see Find me printing ). Or, use a hold/release queue to require that a user is physically at the printer to release their job ("secure print release").

If your system is configured for unattended mode you can enable a "waiting for approval" feature that holds all documents until an authorized person approves them. This is especially useful for regulated industries that must have someone sign documents that require a physical signature or initials.

When enabled, documents with limited document visibility are only visible to recipients and CC'd parties who have been assigned fields within the file or an attached form. You can enable this feature at the account and group levels.

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Address Checker & Print Mail API – Wordpress

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You might want to send out information to a larger audience base depending on specific interests or needs. In simple words, your message might be less specific and your brand can benefit from reaching out to as many people as possible, irrespective of who they are.

[printdocandpostcard]

Personalized Postcard Printing and Mailing Solutions

A postcard is much more than just a bit of paper. It’s a canvas for creativity, an instrument for communication and an effective advertising tool that can have a powerful impact on your business. Its physical nature creates a sense of intrigue and piques interest in a way that online messages just can’t. Whether you’re advertising your grand opening, hosting a special sale or simply sending holiday greetings to your customers, a well-designed postcard is the perfect way to make a statement and generate buzz.

Postcards are an effective marketing tool for businesses of all sizes and types, from local boutiques to large national corporations. They’re ideal for announcing discounts, promotions or events, as well as communicating appointment reminders, safety protocols, and other business information. They’re also a great way to communicate with customers by thanking them for their patronage, wishing them a happy birthday or sending out invitations.

Printed on high-quality stock, postcards are available in a variety of sizes to suit your needs and budget. Generally, the smaller postcard sizes like 4" x 6" and 5" x 7" are less expensive to produce and will provide the best return on your investment. However, if your message is more detailed or you want to use postcards as part of your Every Door Direct Mail (EDDM) campaign, you may want to consider a larger size. Just be sure to follow USPS guidelines for proper bundle sizes and avoid oversized postcards.

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Print Doc & Postcard – ​​​Wix

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What are Advertising Mailing Services?

Direct mail is a type of marketing in which physical materials such as postcards, letters, brochures, catalogs, and packages are sent directly to customers or potential customers. It can be an effective way to promote a business or product, especially when it is targeted to a specific audience.

Unlike email or social media, which are broadcast to all customers with the hope that they hear your message, direct mail allows you to adjust messages to different groups of people according to their interests, needs, and purchasing habits. This makes it a powerful tool for businesses and organizations trying to increase their sales or customer base.

Advertising mailing services help you produce direct mail pieces such as postcards, letters, brochures, and packages that can be delivered through a postal service. They also provide data analytics and tracking to give you an overview of your campaign’s performance and help you measure your return on investment.

For instance, Printing for Less offers a number of different marketing solutions including Every Door Direct Mailing (EDDM) which lets you target specific neighborhoods or regions to quickly get your direct mailers in front of new customers. They also offer expert printing on a variety of different mailer types, so you can choose the one that best fits your brand. Another popular option is Cactus Mailing, which focuses solely on postcards and brochures but also provides a Smart Marketing program that helps you create a coordinated Google Ads campaign to support your direct mail campaigns.

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Address Verification API & Direct Mail Services – Wordpress

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What is EDDM?

EDDM, or Every Door Direct Mail, is an easy, inexpensive bulk mailing option offered by the United States Postal Service that lets you target all residential addresses in a carrier route. This is a great way to introduce your local business to a large audience in a short period of time. The USPS Mapping Tool makes it easy to select a neighborhood, city, or ZIP code, and you can choose to target businesses only or both residents and businesses. The only restriction is that your mailers must be postcards or similar flat pieces, and they must weigh under 3.3 ounces each.

The types of businesses and organizations that benefit most from EDDM are those that rely on local customers. This can include restaurants, medical practices, lawn care companies, home improvement contractors, and even non-profit organizations looking to spread awareness of a fundraiser or community event.

Unlike traditional direct mailing services campaigns, which require mailing lists and have a lot of guidelines that you must follow, EDDM doesn’t have any of these restrictions. In addition to not requiring a mailing list, it also cuts down on the cost of postage per piece because you don’t have to pay for a USPS permit.

EDDM is designed to be simple, and if you go through an EDDM printer and mailer like Conquest Graphics, they’ll take care of the entire process for you by printing your non-personalized postcards or other flat mailers in bulk, preparing them for delivery along your chosen carrier routes, and dropping them off at the Post Office. They’ll even bundle your mailers for you and handle the return address labels if you want to add them.

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Direct Mail Marketing Companies and Services – Wordpress

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How Much do Direct Mail Lists Cost?

Whether you’re looking to acquire new customers or keep existing ones up to date, a quality mailing list can be the backbone of your campaign. Mailing lists comprise the names and addresses of your prospects and clients, which you can use to send physical marketing materials like postcards and letters. Mailing lists are different from email lists, which only contain email addresses and cannot be used for physical mailings. Mailing lists can be purchased from a variety of sources, including direct mail marketers and list brokers. List brokers tend to be the most reliable source of mailing lists for businesses seeking to reach business or consumer audiences.

There are many things that go into pricing a mailing list, including how it’s compiled and how many intersecting characteristics or parameters the list is built from. Mailing lists can also vary in their “hygiene” – the industry term for how up-to-date and clean the list is. More hygienic lists generally cost more.

The format you choose to use for your mailing will also have a significant impact on the overall cost of the project. Choosing a smaller format can save you some money on printing costs, but response rates often indicate that larger formats are more effective.

And don’t forget that postage is an additional cost that will vary depending on the size and weight of your materials and the postal class they qualify for. EDDM from Taradel can help you get your message out quickly and affordably, without the need for analyzing direct mail marketing costs.

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Direct Mail Marketing Costs Overview – Wordpress

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Best Automated Direct Mail

As emails get crowded and screens get saturated with ads, direct mail provides a refreshing change. Its tactile, personal approach elicits stronger emotional responses and can help businesses retain customers for longer. But executing successful direct mail campaigns takes time and requires a strong understanding of how to design, print, and send them. Automated direct mail streamlines these processes and helps businesses cut costs.

The best automated direct mail provides scalability that can grow alongside companies. Moreover, it allows them to conduct direct mail campaigns of any size. This way, they can reach more customers and drive better conversions. Additionally, the automation platform enables them to make any changes in a matter of minutes. Manually, making a single change in a direct mail piece can take days or even weeks.

Automated direct mail also offers customization capabilities that are easier and faster to execute than manual processes. This way, marketers can add their brand’s logo or other information quickly and easily. Additionally, they can create a customized message for each recipient, which ensures higher response rates and ROI.

In addition to providing scalability, the best automated direct mail providers offer a wide variety of printing options and features. For instance, 48HourPrint offers high-quality postcard mailers and EDDM, which is an affordable way to target every address in a city or ZIP code. In addition, the company can provide a custom envelope and inserts to increase the impact of their direct mail.

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