#free best social media listening tools 2023

[quickmetrix]

How And Why Does Social Media Listening Matter?

Social media listening, also known as social media monitoring, is the process of tracking and analyzing social media conversations around your brand, industry, or competitors. It involves monitoring social media channels for mentions, comments, and conversations about your brand and using that information to inform your marketing and business strategies.

[first-digi-add]

Best Social Listening Tools to Use in 2023

Introduction

Knowing which social listening platforms are right for you in this fast-paced digital age can have a major impact on your marketing campaigns. With an emphasis on features, capabilities, and potential benefits for your Social Media Marketing operations, this introduction will look at some of the most potent and cutting-edge social listening technologies out there in 2023. Selecting the appropriate social listening tools is essential to gaining a competitive edge in this ever-changing digital marketing marketplace, regardless of experience level.

What is social listening?

Social listening is the process of monitoring, tracking, and analyzing social media conversations about your brand, industry, or competitors. It can be used to gather valuable insights into customer sentiment, identify influencers, and track brand mentions.

Why is social listening important?

Social listening is important for businesses of all sizes. It can help you:

Understand your customers better

Identify and address potential problems

Track the effectiveness of your marketing campaigns

Identify new opportunities for growth

Stay ahead of the competition

What are the best social listening tools?

There are many different social listening tools available, each with its own strengths and weaknesses. 

Here are the best social listening tools to use in 2023:

Brandwatch is a leading social listening tool that offers a wide range of features, including sentiment analysis, influencer identification, and competitive analysis.

Awario is a powerful social listening tool that can track mentions across a variety of social media platforms and forums.

Digimind is a comprehensive social listening tool that offers a variety of features for businesses of all sizes.

Talkwalker is a social listening tool that specializes in identifying and tracking brand mentions across the web.

Meltwater is a social listening tool that offers a wide range of features, including media 

A social media management application called Hootsuite also has social listening capabilities.

Another social media management platform with functionality for social listening is Sprout Social.

Buffer is a social media scheduling tool that also offers social listening features.

Keyhole is a social listening tool that specializes in hashtag tracking and analytics.

BuzzSumo is a content marketing tool that also offers social listening features.

HubSpot is an all-in-one marketing platform that includes social listening features.

How to pick the ideal social listening device for your needs

The best social listening tool for you will depend on your specific needs and budget. Here are some factors to consider when choosing a social listening tool:

The features you need: Make sure the tool offers the features you need, such as sentiment analysis, influencer identification, and competitive analysis.

The platforms you want to track: Make sure the tool can track the social media platforms you want to monitor, such as Twitter, Facebook, and Instagram.

Your budget: Social listening tools can range in price from free to hundreds of dollars per month. Select a tool that fits into your budget.

Your level of expertise: If you are new to social listening, choose a tool that is easy to use. Users with more experience might prefer a tool with more sophisticated capabilities.

How to use social listening

Once you have chosen a social listening tool, you can start using it to gather valuable insights into your customers, competitors, and industry. Here are some tips for using social listening effectively:

Set up alerts: Create alerts for keywords and phrases that are important to your business. This will help you track mentions of your brand, industry, and competitors.

Analyze the data: Once you have collected data, use it to analyze customer sentiment, identify influencers, and track brand mentions.

Take action: Use the insights you gain from social listening to improve your products and services, develop marketing campaigns, and resolve customer issues.

Conclusion

Social listening is a powerful tool that can help you stay ahead of the competition and build a better relationship with your customers. By choosing the right social listening tool and using it effectively, you can gain valuable insights that will help you grow your business. If you are not already using social listening, I encourage you to learn more about it and start using it to improve your business.

[madhukumarc]

How to engage your [inactive] customers?

Engaging inactive customers can be a challenging task, but it is essential for any business that wants to retain its customer base and increase revenue.

There are several strategies that you can use to re-engage your inactive customers, and the most effective ones are shared below. In fact, these have been proven to produce great results, referring to several case studies.

“The marketing tactics you deploy to engage customers should lead to a positive return. Utilizing channels you own to communicate with your customers is the best way to drive engagement and track success on your terms” - Wunderkind and Retail Dive Report

Top 5 strategies to engage inactive customers:

1. Personalize Your Communication: One of the best ways to engage your inactive customers is to personalize your communication with them. This means tailoring your messages to their interests and preferences, rather than sending out generic messages.

You can do this by segmenting your customer base and sending targeted emails, messages, or offers based on their past purchases or browsing history.

“80% of customers are more likely to make a purchase from a brand that personalizes experiences but 71% of consumers feel frustrated with impersonal experiences” – Litmus Email [on email personalization]

Image Content Source - Global Consumer Trends, US 2023, Qualtrics

2. Offer Special Promotions: Another way to encourage your inactive customers to come back is by offering them special promotions or discounts. This could include a limited-time offer or a personalized discount code that they can use on their next purchase.

“Communicate value to your customers regularly, via discounts or unique experiences. Regular communication reduces price sensitivity and leads to fewer sales losses” - channable and Marketing Dive [2022]

3. Send Regular Updates: Many customers become inactive simply because they forget about your business or lose interest in what you have to offer. 

To combat this, you can send regular updates to keep them engaged and informed about new products, and services, sharing inspiring content, or any promotions you may have.

“The key is that you must have a nurturing system that lets your audience see who you are and what world you’re working to create (through your business), not just what you sell” - Social Media Marketing Trends 2023 by Social Media Examiner

4. Request Feedback: Customers appreciate feeling valued and heard. By asking your inactive customers for their feedback on why they might have become inactive, you can gain valuable insights that will help you improve your customer engagement strategies.

“Understand how people really feel through more genuine, human listening. People want companies to listen more — and that doesn’t mean just sending more surveys. They want companies to really listen, and that means tapping into omnichannel listening and new tools like video feedback, so you can respond in the right ways” – Qualtrics [Global Consumer Trends 2023, US]

5. Create a Rewards Program: Creating a rewards program that incentivizes customers to stay active is another effective way to engage them. 

Offering exclusive discounts, early access to products or services, or freebies can all be great incentives that keep customers coming back.

“Create a loyalty program that suits your needs. For example, rather than having a free item as the reward, make it a “buy one, get one” to encourage a future visit or offer a discount when they shop with a friend to incent referrals” – American Express and PayPal Survey [Retail Dive Newsletter]

Pro-Tip: It is important to use multiple channels to reach out to your inactive customers, such as email, social media, or even direct mail, to ensure that your message is received and resonates with them. 

Make sure they don't feel spammy. In other words, start with a gentle approach.

In summary, re-engaging inactive customers requires effort, but it is well worth it in the long run as it helps you retain your customer base and also boost revenue.

So, by personalizing your communication, offering special promotions, sending regular updates, requesting feedback, and creating a rewards program, you can effectively re-engage your inactive customers and create a loyal customer base over time.

Here's related information that you may find helpful – Customer Engagement Using AI [Discover 3 major ways you need to know]

[pravipraveen]

How to Choose the Right Social Media Marketing Tool for Your Business

Selecting the ideal social media marketing tool can significantly enhance your business’s online presence. With numerous options available, it's essential to choose a tool that best fits your needs and objectives. This guide provides a comprehensive approach to help you make an informed decision.

1. Define Your Business Objectives

Clarify Your Goals

Stat: A 2023 report by Statista reveals that 51% of SMEs in India use social media for brand awareness. Establishing clear objectives—such as improving brand visibility, customer engagement, or driving conversions—will guide your tool selection process.

Identify Key Metrics

Fact: According to a survey by HubSpot, 54% of Indian businesses track metrics like engagement rates and conversion rates to measure social media success. Choose a tool that offers robust metric tracking to monitor progress towards your goals.

2. Evaluate Core Features

Comprehensive Analytics

Stat: eMarketer reports that 62% of Indian businesses prioritize data analytics for refining their social media strategies. Ensure the tool provides in-depth analytics, including engagement, reach, and conversion metrics.

Post Scheduling and Automation

Fact: A 2023 HubSpot survey shows that businesses using social media scheduling tools experience a 50% boost in engagement. Look for tools that offer scheduling and automation features to optimize your social media workflow.

Content Creation and Curation

Stat: According to a 2024 study by Social Media Examiner, 58% of Indian marketers seek tools with content creation capabilities. Choose tools that support image editing, video creation, and content curation.

Integration with Other Platforms

Fact: The 2024 Social Media Marketing Industry Report highlights that 68% of Indian marketers value tools that integrate with other systems, such as CRM and email marketing platforms. Ensure the tool integrates seamlessly with your existing tech stack.

3. Assess Usability and User Experience

Ease of Use

Stat: A 2023 Gartner survey found that 45% of Indian businesses prioritize user-friendliness in their tool selection. Opt for tools with intuitive interfaces and easy navigation.

Customer Support and Resources

Fact: The Indian SaaS market's growth emphasizes the importance of reliable customer support. Choose a tool with strong customer service and ample resources, such as tutorials and support forums.

4. Analyze Pricing and Cost-Effectiveness

Compare Pricing Models

Stat: TechJury data reveals that 37% of Indian businesses seek cost-effective solutions in social media tools. Compare different pricing models to ensure you’re getting value for your investment.

Free vs. Paid Options

Fact: Social Media Examiner's 2024 report indicates that 43% of Indian marketers use both free and paid tools. Test free tools before committing to paid versions to evaluate their suitability for your needs.

5. Explore Advanced Features

AI and Machine Learning Capabilities

Stat: According to a 2024 survey by Forrester, 55% of Indian businesses are integrating AI into their social media strategies. Look for tools that utilize AI for predictive analytics and trend analysis.

Social Listening and Monitoring

Fact: A 2023 report by Sprout Social states that 48% of Indian marketers use social listening tools to track brand mentions and customer sentiment. Choose tools with social listening features to gain insights into your audience’s perceptions.

Competitor Analysis

Stat: The 2024 Social Media Trends Report highlights that 60% of Indian businesses use tools for competitor analysis. Select a tool that offers features for tracking competitor activities and benchmarking performance.

6. Check for Scalability

Growth and Expansion

Fact: According to a 2024 study by Deloitte, 52% of Indian companies consider scalability a key factor when choosing social media tools. Ensure the tool can grow with your business and accommodate increased social media activities.

Multi-Platform Management

Stat: A report by Hootsuite reveals that 59% of Indian marketers manage multiple social media accounts. Choose a tool that supports management across various platforms to streamline your social media efforts.

7. Look for Customization Options

Tailored Solutions

Fact: A 2023 survey by McKinsey indicates that 47% of Indian businesses prefer tools with customizable features. Ensure the tool offers customization options to adapt to your specific social media strategies.

User Roles and Permissions

Stat: The 2024 Social Media Management Report shows that 44% of Indian businesses use tools with user role and permission settings. Choose a tool that allows you to set different access levels for team members.

8. Read Reviews and Testimonials

Customer Feedback

Fact: Trustpilot research indicates that 89% of Indian consumers read reviews before making decisions. Check reviews and testimonials to assess the tool’s reliability and effectiveness.

Case Studies and Success Stories

Stat: The 2024 Digital Marketing Trends Report highlights that 62% of Indian marketers rely on case studies to evaluate tool performance. Review case studies to understand how the tool has benefited similar businesses.

Conclusion

Choosing the right social media marketing tool is crucial for enhancing your business’s online presence and achieving your marketing goals. By assessing your needs, evaluating features, comparing costs, and considering advanced functionalities, you can select a tool that supports your social media strategy effectively.

[pablice]

10 Best AI Voice Generators in 2023

Introduction AI voice generators have become incredibly realistic, allowing users to clone voices, imitate celebrities, and adjust emotions and tones. With so many AI voice generators available, it can be challenging to determine which ones offer the best text-to-speech features and the most realistic voices. In this blog, we will explore the top 10 AI voice generators in 2021, analyzing their features, benefits, and drawbacks. By the end, you'll have a clear understanding of which AI text-to-speech tool suits your needs best. 1. Flavor Flavor is a popular AI voice generator used by thousands of businesses and content creators. With over 25 different emotions and a library of 400 voices in 100 languages, Flavor helps create engaging content for various purposes, including marketing, social media, explainer videos, and podcasts. The user-friendly interface and additional features like dubbing videos with background music make Flavor an ideal choice for creators. 2. 11 Labs 11 Labs is considered one of the best AI text-to-speech tools available. It offers a generous free tier with access to hundreds of AI-generated voices and the ability to clone your own voice or create a synthetic voice from just 60 seconds of audio. The customization options and impressive results make 11 Labs a top choice for professionals in various fields. 3. Speechified Speechified stands out for its ability to convert text from any format into natural-sounding speech. Whether it's PDFs, emails, documents, or articles, Speechified can transform them into audio that can be listened to instead of read. The platform also supports multiple languages and offers features like adjusting reading speed and a wide selection of voices. 4. Murph Murph is one of the most popular AI voice generators on the market, used by product developers, podcasters, educators, and business leaders. It offers a comprehensive AI voiceover studio with a built-in video editor and a wide variety of voices and dialects to choose from. Murph's customization options, including voice styles, accents, and emotional tones, make it a versatile tool for creating natural-sounding voiceovers. 5. Synthesis Synthesis is a powerful text-to-speech generator known for its professional voices and vibrant media presentations. With a large library of over 30 female and 30 male voices, Synthesis allows users to create and sell unlimited voiceovers for any purpose. The platform's emphasis on emotional expressions and natural-sounding voices sets it apart from other competitors. 6. Listener Listener offers various customization options for converting text to speech, such as genre selection, accent selection, and pauses. It also provides an embeddable audio player, making it a great tool for podcasting and monetizing content through advertising. Listener's focus on personalization and customization sets it apart from other text-to-speech generators. 7. Well Said Well Said is a web-based authoring tool that utilizes generative AI to create lifelike voiceovers. It offers a diverse roster of AI voices and allows users to mix and match voices for different scenarios. Well Said stands out for its pronunciation library, which gives users full control over how the AI delivers their story. 8. Microsoft Speech Studio Microsoft's cloud-based AI text-to-speech solution, Speech Studio, provides access to a voice gallery with over 400 voices across 140 languages and dialects. Its Custom Neural Voice feature allows users to create unique synthetic voices trained on human voice recordings. While integrating Azure AI may require developer support, the realistic sounding voices make Speech Studio a top choice. 9. Play Play is a powerful text-to-speech generator that utilizes AI voices from IBM, Microsoft, Google, and Amazon. It supports multiple voice types and offers options for enhancing the audio with speech styles and pronunciation adjustments. Play is especially useful for converting text into natural language voices. 10. Synamantic Synamantic gained popularity for its use in helping actor Val Kilmer reclaim his voice with a synthetic voice replica. It allows users to change the tone and customize the level of emotion in the generated speech. Synamantic has been widely used in animations, films, and games due to its lively voice expressions. After trying out numerous AI voice generators, the most realistic voices, in my opinion, come from Microsoft Speech Studio, Amazon Poly, and 11 Labs. Among these, 11 Labs stands out as the most accessible and user-friendly option, requiring no developer support. The free tier of 11 Labs allows users to clone voices with just 60 seconds of audio, providing a non-robotic and realistic experience. Make sure to explore the available translation and dialect options offered by these tools. Thank you for reading this blog about the best AI voice generators in 2021. If you want to learn more about integrating voice into Chatbots, check out my video on adding voice to Chatbots for language learning. Don't forget to try out the different AI text-to-speech tools and find the one that suits your needs best. Stay tuned for more exciting content! Read the full article

[digitallchaabii]

Navigating the Digital World: Your Guide to Success with the Best Digital Marketing Company in Noida!

Digital Marketing has become an integral part of business growth and expansion in today's digital age. With the increasing reliance on digital platforms for communication, entertainment, and commerce, businesses need to establish a strong online presence to stay competitive. A digital marketing company can help businesses achieve their online marketing goals, and in Noida, there are several such companies that offer high-quality services. 

As we enter 2023, digital marketing strategy tools continue to evolve and become more sophisticated, providing businesses with even more insights into their target audiences, competition, and market trends. In this article, we will explore some of the latest digital marketing strategy tools and their key features that are gradually introduced and integrate latest digital marketing trends and technologies by Digital Marketing Company Noida.

Artificial Intelligence (AI) and Machine Learning (ML) Tools

AI and ML algorithms are now being used in digital marketing strategy tools to analyze large amounts of data and provide businesses with insights into customer behavior, search trends, and other factors that can impact their marketing efforts. These tools can help businesses create personalized and targeted marketing campaigns that cater to individual customer preferences and behavior.

Social Media Listening Tools

Social media listening tools enable businesses to monitor social media platforms for mentions of their brand, products or services, and competitors. By tracking social media conversations, businesses can gain valuable insights into their customers' needs, preferences, and pain points, and use that information to create targeted marketing campaigns.

Content Marketing Tools

Content marketing continues to be a crucial aspect of digital marketing strategy, and content marketing tools are becoming increasingly sophisticated. These tools can help businesses create and distribute high-quality content that attracts and engages their target audience. They can also help businesses manage their content production process, create content calendars, and measure the effectiveness of their content marketing efforts.

Analytics Tools

Analytics tools are essential for businesses to track their website traffic, conversions, and other key metrics that can help them measure the effectiveness of their digital marketing campaigns. These tools can help businesses identify areas for improvement and optimize their marketing efforts to achieve better results.

Marketing Automation Tools

Marketing automation tools are becoming increasingly popular as businesses look for ways to streamline their marketing processes and improve efficiency. These tools can automate repetitive marketing tasks, such as email marketing, social media posting, and lead nurturing, freeing up time for businesses to focus on other important aspects of their marketing strategy.

What services are offered by a Digital Marketing Company?

A specialized agency, which is a digital marketing company, provides a variety of services to assist businesses in reaching their target audience, promoting their brand, and boosting sales. Search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, email marketing, content marketing, and more are among the services offered.

The process of improving a website's ranking on search engine result pages (SERPs) for specific business-related keywords is known as Search Engine Optimization (SEO).

To reach a wider audience and engage with customers, businesses or brands can promote themselves on various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn through Social Media Marketing.

Businesses pay a fee each time one of their ads is clicked in Pay-Per-Click (PPC) advertising model of online advertising. Various platforms, such as Google AdWords, Bing Ads, and social media platforms, can be used for PPC advertising.

Sending promotional emails to a target audience to inform them about new products or services, promotions, or events is what email marketing involves.

Creating and sharing valuable content to attract and engage a target audience is what content marketing involves. Blog posts, videos, infographics, and more can be included.

Customised Digital Marketing Solutions for All Sized Businesses

Digital Marketing Company Noida is a full-service digital marketing agency that specializes in providing end-to-end digital marketing solutions for businesses of all sizes.  It stands out among these companies for its exceptional services and results-driven approach.

The company has a team of experienced digital marketing professionals who are skilled in various aspects of digital marketing, including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more.

Boost Your Business Growth with the Best Digital Marketing Company in Noida

Access to a team of skilled and experienced digital marketing professionals

Cost-effective marketing solutions tailored to your business needs

Enhanced online visibility and customer engagement

better search engine rankings achieved by efficient SEO techniques

Utilization of the latest digital marketing tools and technologies

In-depth understanding of local market dynamics for better targeting and lead generation

Increased brand awareness and customer loyalty through targeted social media campaigns

Comprehensive reporting and analysis to measure marketing ROI and refine strategies for better results.

By leveraging digital marketing strategy tools, businesses can gain valuable insights into their target audiences, competition, and market trends, and create more effective and targeted digital marketing campaigns.

To sum up, businesses can boost their online presence and revenue growth with the help of Digital Marketing Company Noida, a dependable and outcome-oriented agency. Businesses can enhance their online presence, interact with customers, and reduce advertising costs by utilizing tailored digital marketing strategies. To enhance their online presence, businesses are advised to get in touch with Digital Marketing Company Noida for their outstanding services.

[hackfacebook99]

How To Hack Facebook Account With Out Password January 2023

After hacking, you'll obtain the outcomes some place else. You solely need to learn how to use it since it’s a simplified process. Also, ensure to examine the step taken if the Facebook account is hacked. If you want to read the entire messages that your target will get and sends, then you will need to look no additional than Hoverwatch Facebook Hacking Tool. This is a free Facebook hack tool that you would use for this actual purpose.

Phone spy apps supply an in depth variety of capabilities to effectively verify what the other person is doing on their telephones from reading their texts to knowing the whole web history. Cocospy has some unique options that allow you to hack into any Facebook account with ease. It lets you hack into anybody's Facebook safely and suppose about the account's shared footage, non-public chats, timeline posts, and more. As per my view is anxious at present no assault is best than shoulder browsing to fb cracking. I hope these critiques solves your facebook cracking mystery.

HPS is an internet software and doesn't use the reminiscence of the system at all. Can I hack one other person's Fb in order that they will not know about the hack? In addition to the basic functionality, HPS Tracker has the ability to hack verified Twitter accounts. For security causes, we now have restricted the power to instantly hack "ticked accounts" - if you have to carry out such an operation, please contact us by way of the Support Team.

If you are feeling the need to listen to phone calls and are keen to pay a bit further for it then FlexiSpy is the one you must get. Their feature allows you to take heed to stay cellphone calls and even document them – this is the principle reason they cost a premium worth. If you have an interest in buying mSpy be certain to learn my full evaluation. I even have a special discount obtainable for my readers under. With mSpy you will also be in a position to hack a lot more than Facebook.

I even have many lovers and woman friends on instagram, whatsapp and fb. In the past, a major safety problem happened with the telecom networks globally, called the SS7 protocol assault. Hackers used to steal consumer details using some loopholes inside the SS7 system. SS7 is a protocol utilized by telecom operators to move data between operators. Here hackers used to steal the information transferred between the operators from the SS7 indicators.

THIS SOFTWARE IS INTENED FOR LEGAL USE ONLY. By putting in and utilizing this software on a tool you don’t own, you may be violating the applicable regulation in your jurisdiction. The regulation may also require you to notify others that you intend to install this software on their units. Failure to adjust to this regulation might lead to extreme criminal and monetary penalties. It is advisable to consult a lawyer or legal counsel for recommendation concerning the legality of using this software program in your jurisdiction before putting in or using it. By installing and utilizing this software program, you agree that you're solely answerable for any authorized repercussions and you are aware that Spylix cannot be held accountable. Cocospy would not need you to root or jailbreak the target device, and you may monitor your kid's actions easily from any device they use.

However, if the goal thinks that is a real web page and enters his/her credentials. You will get those credentials as a substitute of Facebook, after which you probably can simply access the goal's account. This process is slightly bit tough because we want to host a web site and create a login page.

To know more on the means to defend your self from these threats, you may read our comprehensive digital life e-guide “A Guide to Threats in Social Media”. You can check the Facebook messages of the targeted users. For instance, comments, pals listing, activity log, search historical past, shared content material, etc. You can control or manage the Facebook account from the dashboard panel.

Stick with a dependable and examined app and you'll safely monitor every thing on Facebook. No software program is installed on the iPhone so no Jailbreak is needed. It works by monitoring the backups despatched to the user’s free iCloud account. So actually when making a selection between the two it’s all about in case you are keen to pay the additional worth to entry live telephone calls or not.

The system will run and fetch the password of the goal profile. A telephone hacker similar to Spylix is capable of sharing every little thing occurring on the Android or iOS gadget. You can view the call log, browsing history, contact listing, and extra with it. Its features are telephone call monitoring, viewing SMS, and monitoring multimedia messages despatched through immediate messenger. It permits GPS monitoring, phone call recording, web site interception, and blocking, and so on.

Information about every visited location is saved in the background - you'll be able to return to it later. Facebook permits customers to recuperate their passwords when they have forgotten them. You can also use their telephone quantity in the event that they join it to their account. It helps you retain monitor of all of the occasions your goal cellphone owner attends, the place they go, whom they meet, and at what time by reviewing their phone’s calendar. ClevGuard is a Facebook Spy App that lets you monitor your child’s activity on their units.

It allows WhatsApp monitoring, supports keylogger options, and you may monitor Snapchat and WhatsApp. It doesn't have a broad range of social media monitoring capabilities as it could solely monitor WhatsApp and LINE. Malicious hackers can use the app to invade people's privateness for felony functions. The distant functioning retains you safe from detection, and you can even uninstall the app from the goal gadget large number of facebook accounts being hacked by way of the dashboard. Spylix is awesome as a result of it uses little or no space and doesn't drain the goal gadget's battery. Your gadget doesn't even should be anyplace close to the goal gadget so that you just can entry its data as every little thing is done remotely.

In this tutorial, we lean a standard technique to hack a person's Facebook account utilizing kali Linux. We are utilizing Kali Linux as it is the primary operating system that's normally used for penetration testing. The success ratio of this method is sort of good but not one hundred pc as a outcome of a number of different elements matter even when all issues are okay at our end. You have to offer detailed information about the customers you wanted to hack.

The app also permits you to pay consideration to the goal's phone calls. Minspy can hack any social media web site like Facebook adeptly and discreetly from a distant location such that your goal won't ever know you're watching. It also displays different social media apps like Telegram and Viber. Facebook is a big social media firm with multiple billion customers.

Either way, you might say that the customers who search for such tools end up getting what’s coming to them. All three apps I even have covered have variations to support hacking FB on Android telephones and the iPhone . It does cowl the main options you'll expect similar to GPS location tracking, textual content and call monitoring. Here are my really helpful apps to watch Facebook efficiently and reliably. Check them out in detail and skim my primary reviews for each before deciding what’s best for your needs.

Hackers try to reset the password of the Facebook consumer after which contact the user by way of other social media platforms. Once such apps are installed, the user particulars might be transferred to the hacker’s server when you log in. Also, the apps can take data from the gadget, together with contacts, photos, movies, and so forth. That consists of messages, footage, contact details, and timestamps. Spyier has the best way to hack an account without password since the knowledge is online.

Not only will you be succesful of hack social media apps however you get a keylogger function. The keylogger allows you to see the keyboard on the phone and highlights what they have been typing which will allow you to discover passwords of any apps and web sites. Photos, movies, audio recordsdata, and a few forms of documents could be performed back and viewed immediately in a browser - the software has particular instruments for that.

[cindylouwho-2]

RECENT NEWS, RESOURCES & STUDIES, late June - early July 2019

Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from June 21 to July 13, although some may be older than that.

I may not be able to do the next update until early August, given the upcoming Etsy search changes and my schedule, but I will continue to tweet big news, & may do a short post or two here. 

TOP NEWS & ARTICLES

On July 9, Etsy announced it would be giving “priority placement” in US searches to items that have no additional shipping cost starting July 30th. Obviously we don’t know how this will really work until we see it in action, but the outcry has been predictable. I summarize the facts in my blog post here. There is also an admin Q&A thread, a survey, and plenty of news coverage:

Etsy's Free Shipping Push Sounds Like a Marketing Gimmick (Motley Fool, through Yahoo)

Etsy faces backlash over attempt to push free shipping (Engadget) “And while a large business can take advantage of economies of scale to lower the shipping cost, that's not usually true for an individual crafter who may only sell a modest number of items.”

Etsy sellers aren’t happy with the platform pushing them to offer free shipping (The Verge) “Implementing flat shipping fees in prices can pose a challenge to international sellers who ship worldwide. Cambridge-based artist Katie Fuller, whose run her Etsy shop since 2015, says including the cost of shipping in her products would put her at a disadvantage. “If I [raise my prices], then I’ll be making my prices uncompetitive for customers elsewhere. Most of my customers are in the UK; it wouldn’t make sense for me to do it so it sounds like I can wave goodbye to my American sales.” 

Etsy Will Start Pushing Sellers To Include Free Shipping (Fortune)

Why Is Free Shipping So Important to Etsy? (Inc.) “... 75 percent of consumers today now expect their delivery to be free even when orders are less than $50 according to a survey published by the National Retail Federation earlier this year. That number has increased from 68 percent last year.”  

As marketplaces compete with Amazon on shipping, sellers are shouldering the burden (Digiday UK) “Like Etsy will soon do, eBay said it does prioritize items that ship for free in its search results and offers sellers pricing tools to help them better figure out how to factor in shipping costs.”

Etsy Stock Is Getting a Lift as It Jumps on the Free-Shipping Bandwagon (Barron’s) “Etsy stock rose 4.3% to $66.78 Tuesday afternoon as the S&P 500 was about flat. ... Roughly 70% of items sold on Etsy in the U.S. weren’t available for free domestic shipping in the first quarter, according to Etsy; it wants that number closer to zero.”

Remember, Etsy started boosting items that ship free to Canada in Canadian searches in January, but they never announced it, or gave us tips, or tools, etc.  We won’t know if the US version will work exactly the same way as the Canadian until the former is released; a short test in the US in late May-early June generally took the first three rows of search for free shipping items, even if they weren’t all that relevant. 

ETSY NEWS

Just in case you didn’t receive an email, Etsy is making changes to their policies. They include the fact that all new listings will be set to auto renew as of July 25 (but you can change them to manual), and info about their advertising tools. Keep an eye on the latter - I think they might be releasing something new soon.

Etsy will be releasing upgrades to the sales tool in August, including the ability to offer sales in specific countries only. Hidden in that post is also a promise to increase international advertising & promotion: “We’ll also continue to invest in the success of our international markets. In the coming months, you’ll see increased marketing efforts across many channels, all aimed at bringing more buyers from your country to Etsy.” (I suspect this is related to the free shipping announcement which came a few days later; they want to reassure non-US sellers that they won’t lose too many sales.)

Etsy released new attributes and sub-categories again, including in Accessories, and Bags & Purses. 

Shops in vacation mode are now showing up in search, as of July 10. The number of shops found in a shop search nearly doubled, to over 2.8 million, but only about half of them have active listings. No word on whether or not this is a permanent change; for many years, shops with no active listings have not been searchable on Etsy. 

Etsy is working on personalizing search by using image recognition identifying 42 different styles, and the engineers involved are presenting a paper [pdf] on this topic at a technical conference. They are about to start testing this, so expect to see more personalized results soon. I need to do a short post on this topic alone, but right now I need do some more research before that will be possible. I found this interesting, though: “Since sellers don’t reliably convey a product’s style in their descriptions, scanning text alone produced results that were “okay but not great,” says Fisher.” Quit being unreliable describers, folks! 😁

SEO: GOOGLE & OTHER SEARCH ENGINES

A common question: how long does it take to get to page 1 of Google search? Answer: it depends, plus it might not even be worthwhile if the search doesn’t convert. The article explains why. 

How to fix the 5 biggest SEO mistakes website owners make.

Writing a title for Google search is very important, and many people do it wrong. Here’s how to do it correctly. 

Long-tail keywords: definition, why & how. And even more on why you definitely should aim for very low-volume keywords. (I do a lot of this.)

Somewhat advanced content: how Google's neural matching works, and how to optimize for it. “Based on the information Google has given us about neural matching over the past nine months, it appears to be most active when users have a problem they don’t know how to describe... To capture these opportunities, you need to know what problems your target audiences are facing. You also need to pinpoint what information is going to solve their problem, help them accomplish tasks and make decisions.”

Link building doesn’t require a lot of technical skill, but it does involve marketing skill. Or some public relations (PR) skill. [video & transcript] Remember, some types of links are definitely better than others. (If you don’t know what link building is, read this.)

Advanced content for people who code their own sites: Google says you won’t be able to use “noindex” in robots.txt as of September. (Bing never recognized it.)

How to game Google to make negative results disappear. I don’t expect anyone here will be paying for these services, but it is useful to see what you are up against when you are trying to get your own website to rank. More of us may also be up against AI-generated spam in Google rankings sooner rather than later. Someone is always trying to game Google. 

Was there a Google algorithm update around June 19th? Maybe. The big update at the beginning of June hit the Daily Mail hard, and the so-called “diversity update” apparently didn’t change much.

CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)

The best time to post on social media depends on the platform, your target market, and what you are posting.

Sell health products? Beware of the changes to Facebook’s algorithm, which are designed to limit views on fake health claims. 

Facebook outage gave insight into how their machine learning process describes your photos. “... a lot of internet users don’t realize the amount of information that is now routinely extracted from photographs”. 

Facebook will be reformatting their Business Page layout, & removing some sections, so make sure you check this out & move any content you want to keep by August 1. 

What works best on Instagram has been changing; here’s what you need to keep up with. Brand engagement rates on the platform have been dropping this year, likely due to the increased competition. Get some of that traffic back with 8 SEO tips for Instagram. 

Want people to watch more of your YouTube videos? (Pro tip - that’s part of the search algorithm, so you should.) Here’s 3 things you can do to get people to stick around longer. 

LinkedIn has some good marketing tools, including ad tools & analytics. They’ve also recently changed their algorithm to show you more things you might be interested in, as opposed to just the things that go viral site-wide, among other changes. 

Twitter ends tweet geotagging, supposedly due to low use. 

A judge in Hawaii ruled that repinning a photo on Pinterest can infringe copyright. 

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Retailers are spending less on YouTube ads overall, possibly due to the US struggles for brick & mortar stores, as other sectors are actually spending a bit more than the previous year.

Amazon’s share of the online ad market is expected to increase to 8% by 2023, compared to 3% now.

STATS, DATA, OTHER TRACKING

For tracking activity on your Facebook page, set up Facebook Analytics & Facebook Attribution.

Advanced content: new coding tools in the Google Search Console. 

ECOMMERCE NEWS, IDEAS, TRENDS

Amazon’s Prime Day is actually 2 days this year - July 15 & 16. Apparently it is now the official start of back to school shopping for many people.

Beware of Alexa if you care about privacy & data retention: Amazon admits that Alexa data is kept “indefinitely”. “...for Alexa requests that involve a transaction, like ordering a pizza or hailing a rideshare, Amazon and the skill's developers can keep a record of that transaction. That means that there's a record of nearly every purchase you make on Amazon's Alexa, which can be considered personal information.” (Google Home is not necessarily better - they are letting subcontractors listen to your random conversations, not just your instructions to the device. “According to the whistleblower, the recordings presented to them are meant to be carefully annotated, with notes included about the speakers presumed identity and age.”)

Walmart’s ecommerce division may lose as much as $1 billion this year. Their brick & mortar business is still doing fine, however. 

You can now “try on” Gucci sneakers through its app. Expect to see more of this happening fairly quickly, which is something that people who sell clothing, accessories & jewellery should be watching closely. 

A. C. Moore is launching a new handmade marketplace, which you can sync to your Etsy & Zibbet listings. So it looks like that was their reason for investing in Zibbet a few years back. It’s not yet clear that they’ve put the work in to make this successful, but we’ll have to wait to see how it looks once it is launched, and how much they advertise it. 

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

Dark patterns: how websites manipulate people into buying things they weren’t shopping for. [NY Times article - paywall after your limit of free monthly articles.] “... researchers developed software that automatically scanned more than 10,000 sites and found that more than 1,200 of them used techniques that the authors identified as dark patterns” including outright lies. 

Call-to-action phrases [infographic] that can help your pages convert. These work on web pages, emails, social media etc. My favourites are in the “lower-risk” section; I don’t think enough articles focus on this aspect of conversions. 

Wedding gift buying may be changing as traditional wedding registries drop in popularity. Apparently lots of people want cash to pay for their own expenses & trips now. 

MISCELLANEOUS (including humour)

Great list of marketing definitions you will find helpful if you do much industry reading & research. (Pretty sure I posted this before, but it has been updated.)

Chrome is becoming more & more like spyware; the author suggests using other browsers. 

The Wayback Machine now compares current web pages to their previous versions. “One of the best uses of this feature I can think of is to track changes in privacy policies.”

How not to design a payment app: make it easy for anyone to change the password. 

[blogtechfuturemrfrworld]

Bot Services Market: Key Findings, Regional Analysis, Key Players Profiles and Future Prospects | Impact of COVID-19

Market Analysis

The bot services market will touch USD 1800 billion at a healthy 24% CAGR between the forecast period 2017- 2023, states the recent Market Research Future (MRFR) analysis. Bots are basically virtual assistants that reduce people’s need to talk to others being for query resolution. Bots typically perform tasks that are structurally repetitive, at a higher rate, which would not have been possible for humans alone.

Various factors are propelling the global bots services market share. According to the recent MRFR market estimates, such factors include increasing user engagement on social media platforms, highly advanced natural language processing and artificial intelligence tools, the focus of most companies to use bots over human workforce for cost-effectiveness and better efficiency, increasing use in e-commerce and BFSI, rising penetration of online and internet services, and dependence on bot services by companies to reduce the burden of customer queries for minimal availability of customer service employees during the COVID-19 pandemic.

On the contrary, limited accuracy, lack of reluctance and awareness to use these services, lack of knowledge about virtual bots, need for lifetime maintenance, and the COVID-19 impact are factors that may limit the global bots services market growth over the forecast period.

Get Free Sample Copy Report @ https://www.marketresearchfuture.com/sample_request/4688

Regional Analysis

By region, the bot services market covers the growth opportunity and recent trends across Europe, North America, the Asia Pacific (APAC), and the Rest of the World (RoW). Of these, North America is predicted to dominate the market over the forecast period. Huge presence of IT companies in the United States, adoption of technological advances, growing adoption in Canada and the US by leading companies to engage with customers for better customer retention, early adoption and innovations in technology in Canada and the US, and presence of several bot service providers are adding to the global bot services market growth in the region. Additional factors adding market growth include the presence of well-defined & controlled economies with regards to GDP, innovations, and technology infrastructure, and a rising number of social media users.

In the APAC region, the global bot services market is predicted to have healthy growth over the forecast period. Presence of emerging economies India, Japan, and China adopting bot services by different end-user verticals, huge presence of social media users in India and China, growing adoption across different end user industries such as government, retail, healthcare, travel, and BFSI, and an increasing number of mobile users are adding to the global bot services market growth in the region.

In Europe, the global bot services market is predicted to have steady growth over the forecast period, and in the Rest of the World is predicted to have sound growth over the forecast period.

Access Complete Report @ https://www.marketresearchfuture.com/reports/bot-services-market-4688

About Market Research Future:

Market Research Future (MRFR) has created a niche in the world of market research. It is counted among the top market research companies that offer well-researched and updated market research reports and insights to businesses of all sizes. What sets us apart is our super-responsive team that offers quality work keeping clients abridged of the prospective challenges and opportunities in various markets. Our team is adept in their space as well as patiently listens to every client.

The best part is they know their work inside out and possess the expertise to guide the client in the right direction and achieve results on a tight deadline. We are a one-stop solution for all your data research needs. Our team does not believe in the “one size fits all” approach to creating a report that is detailed and concise. We handle 13 industry verticals including Healthcare, Chemicals and Materials, Information and Communications Technology, Semiconductor and Electronics, Energy and Power, Food, Beverages & Nutrition, Automobile, Consumer and Retail, Aerospace and Defense, Industrial Automation and Equipment, Packaging & Transport, Construction, and Agriculture. With our unique approach for every market report, we aim to reach the zenith in qualitative business intelligence and syndicated market research.

Contact: Market Research Future 528, Amanora Chambers, Magarpatta Road, Hadapsar Pune – 411028, Maharashtra, India Email: sales@marketresearchfuture.com

[godfreyymuwonge]

We’re Entering the Stay-Home Economy. Here are 10 Industries That Will Be Winners

The below article is part of Robert Glazer’s LinkedIn Newsletter series and originally appeared on Glazer’s LinkedIn page. He is the founder and CEO of Acceleration Partners, an affiliation marketing company.

As COVID-19 spreads globally, many countries—including the United States—are mandating extreme social distancing measures. People are being urged to work remotely, schools have been canceled for weeks at a time and public gatherings are being discouraged, if not prohibited. It is increasingly likely that people will be self-quarantining in their home for weeks at a time and limiting their socialization for much longer than that.

These behavioral shifts are creating rapid changes in our economy. There will be both short-term and long-term impact as consumers and businesses are forced to change their behavior radically for weeks or months.

We are entering a new reality: the stay-home economy.

These shifts are also likely to change how people work and shop far into the future and accelerate the pace of changes already underway.

While some of the hardest-hit industries such as hospitality, travel and entertainment industries are sure to come back to life, other changes might be longer lasting. Perhaps organizations will see value in remote work and allow employees to continue it after the pandemic passes. Shoppers may be less interested in going to the grocery store once they’ve grown accustomed to home delivery.

While many businesses will struggle with the shift to a stay-home economy, both companies and content publishers in these 10 verticals are poised to thrive, especially though a relationship called affiliate marketing. Companies in these industries and business leaders looking to reposition their offerings would be wise to take note.

Remote Work and Education Support

It is likely that millions of employees and students will spend significant time teleworking and participating in distance learning. As a result, there will likely be a spike in demand for items to ease this transition such as laptops, flexible cell phone plans, headsets, monitors and superior wi-fi. Businesses that provide this enabling technology and equipment can capitalize on this with special pricing and promotions.

Direct to Consumer Brands

Home delivery services have been surging in the past decade, but as people are encouraged to avoid crowded supermarkets and big box retailers, you can expect direct-to-consumer providers of clothing, over-the-counter medicines, cleaning supplies, and even home decor to see an influx of new customers. It’s fair to assume many new customers will continue buying from these brands after the pandemic has passed. Buyers will be also looking for publishers and content websites that spotlight the latest deals and advise on the best products and these sites should expect a huge bump in traffic.

Physical and Mental Health Apps

Two needs will immediately appear for many who are isolated due to COVID-19—the need to exercise at home, and the need to relieve the added stress of dealing with the pandemic. Brands like ClassPass can draw customers to their database of online yoga, pilates and HIIT classes. Meditation apps like Headspace and Calm will provide opportunities for users to unwind after a long day of solitary work or managing a household full of kids off school. Health apps like Noom will also see increased interest from people who will want to keep track of their health goals while they’re stuck at home.

Games, Toys & Projects

Parents, especially working parents, are scrambling to keep children entertained while they are home from school and isolated alongside their parents. You can expect to see families invest in toys, to keep their children occupied, as well as board games, projects and puzzles that can be done as a family in the evening and on weekends. Hasbro, which currently has five of the 10 top-selling board games on Amazon, has major potential here.

Influencer parenting bloggers are already putting together lists of their favorites items in these categories and sharing them broadly. Your business may want to consider partnering with them.

Food Delivery

As consumers are increasingly avoidant of public spaces, the restaurant industry will likely be hit the hardest. It’s no surprise that Dominos is the only restaurant chain whose stock is up this year.

Because people will be eating at home as often as possible, both direct to consumer meal prep companies such as Purple Carrot, Blue Apron and Hello Fresh and local delivery apps such as Instacart, Uber Eats and Caviar will have the chance to serve an increasing number of home diners. And as with direct to consumer vendors, these businesses may gain customers who try their services for the first time and stick with them well after the COVID-19 threat has dissipated.

Companies who deliver will also need to recruit thousands of new delivery people in the coming months to accommodate demand, so advertisers who can help promote these opportunities will do well, and college students who are home early should be good targets to earn some extra income.

Streaming Media

Streaming giants such as Netflix and Disney+ were already dominating the entertainment landscape, and they’ll only see demand increase. For working parents, Disney+ will help carry the burden of keeping kids entertained so parents can work during business hours, and in-home movie nights will become a leading social activity for individuals, couples, small friend groups and families.

But those aren’t the only players in the media world. Apple Music should see increased interest from people who suddenly have much more time to listen to music. And, of course, anyone who doesn’t already have Amazon Prime will also probably be enticed by its free and fast shipping, as well as a wide collection of streamable music and movies.

Audiobooks and eBooks

With public social activities limited, kids and adults will need to find ways to pass the time. And while purchasing physical books may not be practical during the pandemic, consumers will find the instantaneous accessibility of eBooks and Audiobooks enticing when they are facing another weekend stuck in the house. This will be another area where Amazon will succeed with the easy access of Kindle, and audiobook vendors like Audible can thrive as well.

There’s also an opportunity for publishers who create book reviews and recommend book lists as people research what to read and listen to during their time at home.

Gaming and E-sports

Video games are a dominant market force as is, and they’re the perfect activity for both parents and kids who are isolated in their homes. Not only will game-sellers profit, but online gaming platforms such as Twitch will likely see a significant uptick in users who visit more often, and for longer periods of time. With these platforms drawing so many eyeballs, they’ll become key places for advertisers to invest in, especially to reach younger buyers.

Esports will also see a surge in popularity as well. While in-arena esports events will be cancelled, these video game leagues are prepared to move entirely online. An industry that was already tracking toward US$1.5 billion in 2023 may grow even faster—and become highly valuable to advertisers.

Virtual and Video Tools

Even as the stock market plunged in the past two weeks, the videoconferencing leader Zoom is one of the few stocks up this year, and is earning press coverage for giving services to schools for free.

You can expect other remote software providers such as GoToMeeting, Asana and Slack to experience similar upticks in demand as more employees work remotely and government and non-profits learn how to go digital and virtual. This will speed up a transition that was already underway, and many organizations will likely continue to rely on these tools after they return to the office.

Virtual Health Services

Perhaps the most-dire need during the COVID-19 outbreak is for virtual health services. Individuals will be more wary than ever of sitting in a medical waiting room or standing in line at the pharmacy. Companies that either provide prescription deliveries, such as CVS, or allow virtual consultations with doctors, like Roman, will likely draw more patients than ever before.

Opportunity in the Stay-Home Economy

The COVID-19 pandemic, and the stay-home economy that accompanies it, will change much of the world even after the threat has diminished. Many companies have an opportunity to provide vital goods and services during a stressful time—and build lasting consumer trust in the long-term.

Businesses in these industries can capitalize by creating a great initial experience for new customers. As people research products that can make isolated living easier, they will likely gravitate toward publishers and websites who have credibility showcasing products in these industries. They could make great partners for your business through affiliate marketing.

If you have a service business, I would look to these industries as the companies that will be growing and hiring this year. Same for employees who are looking for a job or a career switch.

The stay-home economy will drastically change the business world. However, companies who are smart and use this time as an opportunity to innovate will look back on this as a turning point for their businesses.

What am I missing? I would love to hear your ideas in the comments below.

Robert Glazer is an EO member and has contributed to Octane several times. For the latest on news about COVID-19, EO members can check out the EO COVID-19 Communications Centre. 

The post We’re Entering the Stay-Home Economy. Here are 10 Industries That Will Be Winners appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.

from Octane Blog – The official blog of the Entrepreneurs' Organization https://blog.eonetwork.org/2020/03/were-entering-the-stay-home-economy-here-are-10-industries-that-will-be-winners/ via IFTTT

[batvish-blog]

Five Digital Trends Transforming The Publishing Industry

Innovation is the requisition of evolution, and at the helm of all innovation is the Digitalization of traditional industries. Publishing has been one of the oldest industries known to mankind and it’s evolving rapidly. They are now equally involved in exploring the transformative ways in which their audience can consume the content published. Publishers and content creators need to ensure that they are updated on the latest trends in digital marketing and publishing.

Below, we explore 5 trends in publishing that are on the rise:

Subscription Models:

Subscription-based services are still on the rise. In 2018, digital publishing subscriptions were the most important revenue stream (44%) for news publishers worldwide. However, having access to exclusive articles, photographs, or joining the subscribers-only forums is not enough to persuade readers/viewers to become subscribers.  Email newsletters, exit intent pop-ups, and push notifications are three popular triggers that publishers are using today to convert casual readers/viewers into paying subscribers. Publishers have to create exceptional content using creative formats that would attract new subscribers and increase reader loyalty. It’s always best to provide options because it allows the user to choose instead of paying a compulsory amount to get access to the content. For example, The Paris Review has four different subscription plans you can choose from.  The New Yorker offers print+digital issues to their subscribers, whereas, for the people who’ve moved on from paper and adapted to the screen culture, there’s something called Unlimited Digital Access. No matter which subscription you choose, you get a free New Yorker tote bag that adds a touch of personalization and readers taking pride in being a part of the community.

Customization is the key here. An interesting example to note would be plans like “entertainment in your pocket” initiated by OTT platforms like Netflix where they have introduced the mobile-only subscription.

Insta Novels:

Insta Novels, a reimagining of Instagram Stories to provide a new platform for some of the most iconic stories ever written, was first launched in August 2018 with the newly digitized version of Alice’s Adventures in Wonderland, by the New York Public Library. Through a partnership with a New York ad agency – Mother, they created “Insta Novels,” a fun, engaging storytelling format that could draw in a generation of young readers with microscopic attention spans. NYPL’s goal was to reach beyond the confines of its four walls and convince more people to read books. In pursuit of this mission, the institution has turned to one of the largest social media platforms in the world, bringing classic literature to Instagram’s 400 million daily active users.

Podcasts, Audiobooks & Videos

Global monthly podcast listener figures are expected to reach 1.85 billion by 2023. This means podcasts are in boom at the moment and publishers are doing everything they can to get on the action. As people listen to podcasts while working at home, exercising, or commuting, they are able to consume longer forms of content more easily, as they go about their day, without having to give their full attention to the piece of content. This is promising for publishers in all industries as users can listen to any podcast that’s important to them – whether it is celebrity gossip or intellectual debates.

Audiobooks are the new darlings of the publishing industry. In fact, audiobooks are currently the fastest-growing segment of the digital publishing world. Reportedly there’s a 33.9% increase in the number of audiobooks published in 2017 vs. 2016 according to Association of American Publishers. Audible is an extremely popular audio book membership option. Amazon launched Audible and its audiobooks subscription service in India, in 2018. Initially, they started with a 90-day free trial option with credit towards three free audiobooks, followed by a monthly, half-yearly and annual plan. Its large selection of books and well-thought-out app are two of the reasons it’s the best subscription service for its price.

Short, snackable video contents dominate consumer’s social media screen time. These videos range from DIY videos like how to cook tasty treats to short tutorials like workouts to do at the gym. Either way, consumers love to watch bite-sized videos of 30-75 seconds and video producers have largely ditched the standard format of one – two minute videos. The challenge, for publishers, is to keep users entertained in that short span of time, by creating videos that are fun and engaging but do not demand a lot of time or focus.

Collaborations

You are the company you keep!

And that goes for writers too, even if it means Digital Company.

Good collaborations with other publishers, organizations, and even influencers can mean a content package that’s more significant and powerful than one that could’ve been created by one publisher alone. As different organizations bring together their unique capabilities and expertise, the end result is almost always a piece of content that provides a higher value to consumers. It can also mean digital innovations such as collaborations between publishing houses and production houses. Book to screen adaptations also ensure better exposure for authors while turning out to be a great source of income for the authors. The greatest examples of all times are the Marvel Cinematic Universe, DC comics and the Harry Potter Universe. Speaking of India, recent hits like Raazi, Sacred Games, and the upcoming series on Shantaram are great examples of book adaptations. The most recent example would be the latest Harry Potter and the Cursed Child’s big reveal at Times Square. The crowd included fifty “wizarding world influencers”, vloggers, bloggers, and everyone who was invited for the launch. The producers of Broadway’s Harry Potter and the Cursed Child, in partnership with entertainment advertising agency AKA NYC, took over Times Square and used 51 towering screens to promote the play’s expansion to new international markets and reveal its new tagline: “Sometimes, Darkness Comes From Unexpected Places.” in the form of an immersive theatre.

Mobile Strategy

Mobile is now the superior device for online activity for most people. Thus, it is crucial to have a good mobile experience on your publishing platform. A mobile strategy curtails a lot of things and there are endless possibilities to be creative. Some of the ideas to have a good mobile presence include things like having:

Mobile friendly pages – easily navigable pages on the mobile i.e. web pages that do not hinder the ability of a user to perform any action or cause the user any annoyance.

AMPs – these are web pages that load faster on the mobile and shown preference on the mobile SERPs. AMPs also have a higher chance of showing up on Google Discover.

PWAs – these are websites that look and function like a mobile app, built to take advantage of native mobile features, without requiring the user to go on the play store/app store and download or purchase the app locally.

Push notifications – sending push notifications onto the mobile phones of the users (after taking permission, of course) through your mobile app or through your website.

Vertical content – any videos created for the mobile should favor a vertical format as vertical videos are played and preferred by all the top social networks – Instagram, YouTube, Snapchat, etc. Vertical videos also perform 58% times better than their horizontal counterparts in terms of user engagement.

Creating good content will not only lead to user delight but will also generate backlinks as more web pages link to your content. One of the characteristics of high-quality content is that they have high E-A-T (expertise, authoritativeness, and trustworthiness). If you haven’t heard the term before, it is part of Google’s quality guidelines to determine where a page will rank on Google for a keyword: Google evaluates the expertise of the author; the authoritativeness of the author, the content, and the website; and the trustworthiness of the author, the content, and the website, among other things, in order to assign a Page Quality rating to a particular page of content. Higher the Page Quality rating for your content, the higher you will appear on Google! Creating exceptional content also means capturing audiences for all kinds of content – from writing, to audio-visual, and even more!

Publishers are transforming the way readers digest their content on all kinds of screens. It’s time to develop smarter production strategies based on what readers need with a sharper focus on digital with the available tools and innovate the space.