#given that said games together have a grand total of 7 routes

[expertdigitalmarketingthing-blog]

Top and Best Digital Marketing Trends You Can No Longer Ignore in 2019

Consistent updates on digital marketing trends are important for marketers in formulating viable strategies for clients.

Digital marketing trends keep changing frequently and what is working now may be ineffectual after a few months. This obsolescence of tactics happens from the fast-paced technology changes acting as disruptors in the rapid digitization process taking place in many sectors of business. The online population is increasing exponentially worldwide and in North America, it has exceeded 90 percent of the total population. The surging pace of digitization defines innovative digital trends that are time sensitive and the onus is on marketers and companies to pick and choose what suits them the best. The early awareness of trends offers a great opportunity for businesses to cost-effectively reach out to customers via multiple channels and do remarketing techniques to score targets in customer acquisition. As a result, companies are devoting more resources and techniques to woo potential consumers. This triggers fresh trends every year.

Top Trends

Now let us discuss the top digital marketing trends that are making waves. Recent trends in digital marketing are enhanced responses to challenges faced by online marketing in keeping pace with consumer behavior. Some of the prominent online marketing trends include the following and are impacted by multiple factors. Expanding Role of Artificial intelligence in marketing Rising use of smartphones Marketing being aligned to customer lifecycle Rising element of personalization in marketing marketing automation Customer engagement strategy Integrating different sources of data Integration of SEO and content marketing Exposition of Micro-moments via videos There is tight competition in successfully reaching one’s target audience and conforming to the evolving tech trends is the way out.

Interactive Chatbots

One of the notable new trends in digital marketing is the use of chatbots. They deftly mix text, voice and messaging to engage consumers directly. In a report, Grand View Research says global chatbot market is growing fast at a rate of 24 percent and the market will touch $1.25 billion by 2025. A survey by LivePerson on consumers in six countries found that 67% expressing satisfaction with chatbots as a means of customer support. Nearly 40% customers gave positive feedback and negative reactions were limited to just 11 percent. Customized bots are also used in messaging applications such as Facebook Messenger and WhatsApp for promoting products and services. They provide potential users a personalized customer experience.

More Augmented and Virtual reality

Augmented reality and virtual reality are playing a larger role and in the coming days digital marketers have to use them increasingly while scripting solutions for businesses. They enhance user experience by handing down a visceral view for consumers as the immersive experience. This connects a consumer to the senses and emotions tied to a product. AR and VR are useful in expanding brand awareness, and promoting individual products as done by IKEA which uses VR gaming technology to allow users test it before buying them. Nivea and Volkswagen are also ahead with AR in digital marketing strategies.

Digital Advertising Trends

Latest digital marketing trends are most visible in the advertising field where Programmatic Advertising is making waves. It has revolutionized media buying by adding new value to the smart targeting of audiences with precise demographics. The dance of current digital marketing trends is also apparent social messaging apps such as Facebook Messenger and WhatsApp. The number of monthly users on Facebook Messenger comes to 1.3 billion and every month 2 billion messages pass through the medium. WhatsApp with 1.3 billion monthly users has 55 billion messages going every day. Put together WhatsApp, Facebook Messenger, and WeChat can command a total user base far higher than Facebook and YouTube. Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING   The habit of people in messaging mutually gives marketers the opportunity to target potential customers hanging out in the apps to promote businesses. Social messaging apps combine direct messaging and immense personalization. In advertising, the paradigm shift brought by programmatic advertising as the latest of digital advertising trends driven by artificial intelligence (AI) intertwined with real-time bidding (RTB). New digital marketing trends are most apparent at the social media advertising front and in mobile and video campaigns. Traditional TV advertising has also come under the invasion of programmatic ads . Benefit of Programmatic Advertising The greatest plus of programmatic advertising is higher efficiency it in Ad Buying with software technology giving superior speeds in buying vis a vis the manual process of buying from a salesperson. Programmatic advertising is also near perfect in the matter of relevancy thanks to the use of large volumes of data, multiple sources to assess demographic, intent and behavioral signals. The digital marketing trends in India are conspicuous with 68% of brands taking the digital marketing route to promote products. According to studies, 42% of brands are using social media as the most important segment in digital marketing. Focus on Lead generation

In terms of the corpus spending on digital marketing, 33% of brands inform that they devote 40% of their total marketing budget for online marketing. Indian brands see digital marketing techniques as the best in lead generation. The Digital Marketing Industry Report 2018 by Social Beat, gives a comprehensive account of the way Indian companies are using digital marketing for brand promotion. Their survey gave the percentage of penetration in digital marketing. It showed the following results Startups/Apps (16%) Retail and FMCG (7%), Healthcare (6%) Media and entertainment (12%) Real Estate (14%), Education (12%) E-Commerce (9%) Travel (2%) The impending arrival of business-critical digital marketing trends 2019 is evident from some of the early signals. One of them is the growth of video marketing as adduced by Wyzowl survey that predicts 81% of businesses are going to use video marketing strategies compared to 63% of businesses that used online marketing in 2017. The study also says videos helped in raising ROI of most businesses. Video as a great element in inbound marketing faced no slow down. Live streams are up as the appetite for live content is fuelled by Instagram and Facebook. Live videos are also helping to retain more customers unlike pre-recorded videos. Artificial Intelligence

The arrival of Artificial intelligence is visible in chatbots. They are giving simulated interactions to consumers as solutions irrespective of the device used. The prediction that AI is a goldmine in marketing is coming true for entrepreneurs and businesses. Voice Search

Voice integration in search engines and use of digital assistants are making searches effective. This is because intent is better assessed and can be decided whether it is for purchase or research. In voice search, the format of words entering a search engine will change. In the written query, “best organic food stores in Los Angeles” can become “Hi Siri, where is the best organic food store in Los Angeles” in avoice search. It is said that 38 percent of the 3.5 billion searches on Google every day are voice searches and personal assistant devices are having the headway. Invoice search, Siri answers a question with a few results unlike the typed queries yielding 100 answers. Sometimes there will be just one result. The benefit is that any website finding a place in the limited results will receive a hugely exponential CTR. For that goal, SEO strategy will have to be fine-tuned to be blessed by voice search results. Search phrases have to be become conversational, unlike the static written expressions which are mostly keyword clusters. Automotive digital marketing Among the industries where new digital marketing trends are giving optimum results will be auto sector in the area of car sales. Automotive digital marketing trends are keenly watched. One of the major automotive industry trends 2018 is getting cheered from the evidence that 71% of digital interactions happen on mobile prior to a car-buying process. Impact of automotive digital marketing trends are apparent in searches, visits, video views and mobile clicks that mark 86% of Gen X ‘s car purchase using many devices including smartphones, desktops, and laptops. Videos influence the bulk of car buyers in escalating micro-moments as macro videos are now broad basing each step of buyer’s journey with clear answers to all queries. Tablets, video walls, tabletop touchscreen surfaces also offer digital showrooms in boosting virtual shopping experiences. An example of social media marketing automotive industry is the initiative of Audi’s 3-D technology offering virtual vehicle tours in London.  Here potential buyers get a 360-degree tour with sound effects. Responsive Websites Given the primacy of web and video as princes in content marketing, responsive websites will be in demand which is easily visible on the mobile phones. Influencer Marketing Social media influencers are going to play an important role in expanding sales. In the auto sector, their word sells and carries clout with followers.  The best part is influencer marketing is far more credible and less “salesy.” User-Generated Content User-generated content will be dominant as a critical digital marketing trend backing social media marketing efforts. Selfies with happy customers’ cars will trigger a viable service review by the new car owner. User-generated content can easily connect potential buyers with happy customers and the chain lingers. ........................................   See More Related Articles   10 High-Tech Biggest SEO New Innovations In 2018   Welcome Google AdSense Auto Ads: More Money and Convenience for Publishers   A Futuristic Lookout On Top Digital Marketing Trends 2018   Boost Your Conversion Through Social Media Marketing   Learn Digital Marketing With Expert Training Institute   Make Good Money from Digital Marketing : Try These 7 Methods in 2018   What Experts Have To Say About Digital Market Trends In 2017?   Social Media Marketing Ideas: 5 Things Everyone Should Know About Social Media   5 Trends That Will Rule Content Marketing In 2017   How To Become A Social Media Marketing Expert in India? Read the full article

[ts-indonesia]

Indonesia Finale - "it's what those roaches deserve" - Lorelei

its here, its time for the grand finale! The final five was two newbies, three returnees, all nuCahaya and all with a hunger to pull out the win. Michael, the veteran who had played most recently whose tight bonds with his allies had brought him to this stage. Trent, whose cutthroat deception had been crucial in the season’s events, but whose betrayals left the jury sore at their treatment. Jess, the resident crackhead, who had played a glue role between her many allies keeping the fragmented alliance pushing, but whose games was perhaps invisible to the jury. Olivia, whose balancing of social, strategic and physical game play had set her up as arguably the biggest all rounder, and major endgame threat... And of course, Anabel, whose social game and self-awareness had ensured she had handled her game with grace, and had the unique balance of significant influence over the season’s events, without scorning the jury...

At the final five, after Jess scooped up immunity, it was finally time for a nuCahaya vote out. While Olivia remained a major jury threat, Michael entered the spotlight due to a perception that given that he seemingly directed the alliance, and his large personality, would mean he was credited for the alliance’s work. After Michael called out the tribe mates during his exit, he was sent to jury, highlighting Olivia’s obvious jury threat status on his way out.

At final four, the final immunity challenge was do-or-die for Olivia, but after an impressive challenge performance from Anabel, Anabel stormed to victory in the FIC, earning that last gem in what was to be her winner’s crown. Despite Olivia’s campaigning, the obvious ‘winner energy’ meant she became the final juror.

At FTC, while the jury was critical of all three player’s games, Jess’ treatment of the minority, ‘playing dumb’, was criticised, as was Trent’s consistent, and on occasion, unnecessary lies. Anabel was largely praised, for being open to making moves, for the tact she showed in voting jurors out and for her overall legend status?

At the winner reveal, Isaac & Anabel decisively won Fan Favourite for their charisma and entertainment value, Olivia was the clear POTS for her all rounded game and Anabel was also the winner of the season 7-1-1, bringing the season to a phenomenal end.

TRENT

Last round was pretty simple. I knew I had to win immunity (well i thought i did because i figured stoner would go hard for it) so i gave it my all and won. Then of course stoner starts the lie about the idol. Which I knew immediately was a lie because I've figured out the torches and that it was saying I had the one idol. The problem was trying to convince the rest to not split the votes and freak out. So I did a hail mary right before immunity results. Promised to my tribe that no matter what I wasn't splitting, and if this is the time they wanted to take a shot at me they could. They all agreed to not split and just go all in on stoner. LUCKILY i won immunity so i had nothing to worry about. It seems like most people ended up voting for stoner except for 1 of the 5. I'm pretty sure that was Olivia. Shes been playing a very sneaky game so far and so i'm hoping she doesnt win immunity this week. I think I can get anabel and jess to vote her out if she does not. Then it's final 4.

OLIVIA

STONER IS GOOOOONE!!!! FLYING MONKEYS FOR THE WIIIIIN.

I feel really horrible about voting anabel. I think it was my death knell. She said I’m fine and she isn’t mad but goddamnit I would be and I wouldn’t blame her if she was. I should’ve just listened to my gut.

JESS

I'M SO HAPPY I WON FINAL 4 IMMUNITY! I genuinely thought had I not have won there was a GOOD chance I was getting 5th so I'm feeling #blessed. But now I have to make a CRUCIAL decision for my game. I think at this point I've already lost this game considering who is on the jury. I think the other 4 have managed to piss off way less people than I have and I simply just sometimes rub people off the wrong way. There is no way I'm coming out of this vote clean. I just need to figure out how to play this. As much as I want to keep lying to these people... I've basically been in a 3 person alliance between everyone left. I have one with Anabel and Trent. The other with Michael and Olivia. Either way I'm breaking a final 3 and potentially pissing two people off. I need to figure out the best route here. This is my thought process on what to do: Michael: He has played the best social game of anyone left. He has only received ONE vote all game, hasn't had to rely on Immunity, and I believe he has the jury in his good graces. He can also take credit in creating the Flying Money's and it could be argued he played a giant role in some major moves. Right now I'm leaning towards voting for him. Olivia: Olivia and I have played similar games I believe. I think we have been equally social, both were labelled immunity threats, and I believe she may have the jury also in her good graces. She is also super driven and the biggest FIC threat. Trent: Trent could convince someone with 20/20 vision that the sky is green if he wanted to. He could get credit for being a major player in some major moves this season. He has the whole "Newbie on a tribe filled with vets and survived pre-merge" and "Newbie on a majority vets merge and survived" edit. He might also claim that Anabel was his "puppet" (fucking straight males. Am I right?). Anabel: She played a super under the radar game, she let the big players take each other out and received a lot of votes this season and still survived. She might even play up the fact that she was able to get people to believe she was inactive and such as a strategy? idk. I want her at the end and I think everyone else does too...

OLIVIA

Shiiiiit it’s probably

How the FUCK am I here?!?!?! AHHHHH holy SHIT. This is so amazing. Now I just gotta crush this challenge and I’m THERE! Jess and I have half the points anyway so we can at least tie. If she doesn’t turn on me. Knock on wood. But I don’t think she would

So happy and grateful to be here. So so happy 🥰🤗

MICHAEL

Final 5 Confessional https://youtu.be/WCTxtlKInBg

OLIVIA

I’m telling everyone I’m fed up with the challenge also but I’m having a ball 🤪

Oh my godddddddd this CHALLLENGE IS KILLLLLLLING MEEEEEEEEE

I’m so fucking nervous. I know Jess is trying to beat my name game score and I just hope 145 holds strong ahhhhhhh

I can’t stop bawling. I did the absolute best I could and it’s still wasn’t enough and I’ll go fourth again and I’m never gonna make the fucking finals because this is how it always goes.

JESS

I have a fucking 1 in 3 shot at going to FINAL TRIBAL COUNCIL!!!!! WTF?!?! I'm honestly so excited at the idea of a FTC but so afraid of the decision that has to be made right now. A bitch isn't immune so I could get wrecked here. I love and adore both Trent and Olivia and they both are arguably the two people I believe I was closest with in this game. Either decision I make is going to impact me in my chances to win and I'm going to end up hurting someone :\ SPEAKING OF CHANCES TO WIN.. the way Michael left really scares me. I know my chances to win may be slim here but... I'm really scared he's going to try his best to fuck shit up in jury and make sure people hate me. I saw a different side to him that I do not enjoy whatsoever. I mean I'm sure he doesn't have to say much to get people to hate me but STILL. I hate that I always get myself in these situations where I get so close to people and then I have to cut them. Why couldn't I just be a basic ass player who goes online for like 15 minutes a day like Anabel. No ones feelings gets hurt this way.... I'm essentially the swing vote here (I think) unless everyone turns this around on me. If they do I totally 10000% deserve it at this point. I feel like such an asshat. Also I can't wait to look like such a psychopath when these episodes come out uwu.

OLIVIA (this is ten confessionals in a row and its so upsetting to read)

I’m not sure Jess is who I thought she was 

Once again I’m painfully reminded I never should’ve voted Isaac out. Would I be here if I hadn’t? Probably not but still 😭

I am this close 👌 to losing my absolute shit in the tribe chat. Jess and Trent are making me so fucking angry today and I’m just not fucking ready to go but the writing’s on the damn wall but I can’t blow up or actually be angry because that only cements everything. 

“Can we just discuss this vote in the tribe chat and sing kumbayaa as we vote olivia out? Is that fairest?”

No fuck you that’s not fair I don’t want everyone discussing why they should get me out in the main chat JESS what the fuck

I know I “shouldn’t” be angry and I should go peacefully into the night la de da and that’s what they all want so they don’t feel so guilty but fuck that like we all roasted Michael for being angry (and he might’ve taken it too far) but like you know what 🖕🖕🖕🖕🖕🖕🖕🖕🖕 I know I could win and I know I deserve to win and I wanna be fucking gracious and nice about this but I’ve put so much of my soul and time into this game and I’ve sacrificed a lot to play it and these numbnuts just want me to lay down and die pretty and I guess I’m just too much of a bastard to let that happen 

Oh you wanna “talk about” it in the tribe chat? You know what I wanna say there? “I’m voting for the ever-traitorous Jess and anyone who wants to join me is welcome to and actually highly FUCKING encouraged to” 

Great now I’m sobbing again. I always thought it was Jess and I and now she’s fucking saying it’s been those three the entire time and I’m just a fucking moron for ever thinking we were together. Her and Trent just openly said they’re voting me in the tribe chat. It’s so brutal and I just can’t stop crying. She really just straight up lied to my face this entire fucking game and I believed her I’m so stupid and I really just wanna quit at this point. There’s no chance in hell anabel would ever give me a fighting chance. I can’t believe it’s over and it’s ending like this like this has been such a great game and I’m just so depressed 

Anabel said she was really mad at them for what they put in the tribe chat and she might tie the vote to give me a chance. I’m not getting my hopes up but it’s my absolute last chance

Well anabel is voting for me too. Said the three person alliance was BS. Idk what to believe. I’m just embarrassed and upset. I’ve tried every possible thing I could do. Thanks to the hosts for everything. You can only wake from a dream once. Guess it’s time to rise. 

I was so nervous for every single tribal that I’d be voted out. I was so scared and so anxious I couldn’t even go to tribal it was all too overwhelming. And now I’m leaving I just feel kinda dead inside

JESS

Can't wait for these confessionals to come out and for people to hate me some more! uwu. Honestly though, this game was a blast. I switched things up and played a game I have never had the balls to play before. I still obviously have a LONG WAY to go before I think I ever win one of these but.. you win some and you lose some. But also... can someone let me know how I found out I was apparently a premade with Trent during the question period? BECAUSE UMM.. That was news to me. Woo! congrats Anabel.

ANABEL

well.... its over. im really happy that i got to play in this season, i know that some of my gameplay was not well-recieved but every single one of these people has really made my life better. this has been a really great experience and even if i dont win im satisfied with how i played and everything that i did and i hope that even if my game isnt respected, i certainly hope i am. love this cast, these hosts, just sm love in general.

[flauntpage]

Your Monday Morning Roundup

No need to panic, said Kyle in one of his posts right after Game 2.

The Sixers needed to adjust to Boston’s coverage of Ben Simmons, including seeing Al Horford on the rookie a lot more.

Game 3 may have been the most important in Ben’s career, although Kyle digressed.

In the end, we’re not panicking anymore. They kind of made adjustments (putting Simmons and T.J. McConnell together) and Simmons played better in Game 3.

But the team made some crucial mistakes down the stretch and lost the game in overtime.

Joel Embiid led the Sixers with 22 points and 19 rebounds while JJ Redick scored 18 points but committed three turnovers. Ben Simmons had 16 points, 15 more than his Game 2 total, along with eight rebounds and eight assists. He also had a team-high four turnovers.

Game 4 is tonight at 6 PM. It feels like it’ll be the end of the season as well, unless Robert Covington goes off (he needs to). The team thinks it’s not the end.

Elsewhere, the Sixers may lose assistant coach Lloyd Pierce to the Hawks.

Before we continue, a word from our sponsors:

Legal. Check out Krasno, Krasno and Onwudinjo when you need a workers’ compensation or social security attorney.

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The Roundup:

We saw the best of both worlds from the Phillies this weekend. After losing 7-3 to the Nationals on Friday, Rhys Hoskins woke up from a long slumber with a two-run home run to lift the Phils to a 3-1 win on Saturday.

And then yesterday’s game. It looked like the Phillies would lose in part due to Max Scherzer’s 15 strikeouts in 6 1/3 innings. But he threw 111 pitches in that span and the Nats went to the bullpen, allowing the Phils to take advantage with a three-run seventh inning, adding another in the eighth, bringing a 4-1 lead to the bottom of the eighth.

But the bullpen fell apart in the bottom half of the inning before Hector Neris blew his second save of the season en route to a 5-4 crushing loss. A win could’ve given the Phillies a tie for first in the NL East. So that’s grand!

They’re back tonight at home as they host the Giants at 7:05 PM on NBC Sports Philadelphia. Zach Eflin will take the mound.

New tight end Dallas Goedert reminds Jimmy Kempski of Greg Olsen:

When Olsen was a rookie in 2007, tight ends with potential to make an impact in the passing game weren’t as common as they are today. As such, a player like Goedert lasted until the 49th pick, when he would have been more of a rare commodity 10-plus years ago.

This may sound lofty, but the expectation here is that Goedert will have a more productive career than Olsen when it’s all said and done. For his career, Olsen averaged a stat line of 58-687-5 per season. I believe that Goedert has the hands, athleticism, YAC ability, and route running skills to become a Greg Olsen-like receiver, with a higher ceiling.

What are some early position battles that could develop in training camp?

I’m all for Merrill Reese giving the command for NASCAR drivers to start their engines:

Merrill Reese giving the command for drivers to start their engines is everything a person could have hoped for pic.twitter.com/HgeRQ8XEnb

— Matthew Mayer (@MatthewMayerCBS) May 6, 2018

Nolan Patrick is ready for a full summer of offseason training:

“I’m just excited to be able to move,” Patrick said. “I couldn’t even run last summer. I only had about a month last summer to train, so I’m really excited to take a couple weeks off and then get after it. It’s going to be some tough work but I’m excited for it.”

Aside from moving and getting stronger, Patrick wants to focus on his shot this offseason while working with his skills coach. Last summer, so much was just about getting on the ice and being prepared enough for training camp.

Once Patrick started gaining back his mobility post surgery and following a nine-game absence because of a concussion, the big-bodied center turned it on, solidifying his role as the team’s second-line center and joining the first-unit power play.

The Flyers signed Czech forward David Kase to an entry-level contract. He’ll probably play with the Lehigh Valley Phantoms next year.

Speaking of the Phantoms, they’re tied in their playoff series with the Charlotte Checkers at one game each.

The Union were shutout by Toronto FC 3-0 Friday night. They’ll play Columbus Wednesday night.

Check out a new episode of Crossing Broad FC, including Champions League semifinal recaps.

The Villanova men and Penn women will be a part of the NCAA Division I lacrosse championships. The Wildcats were pretty excited to hear their name read during last night’s selection show as the last team in:

WE ARE NCAA TOURNAMENT BOUND! #GoNova pic.twitter.com/uFSpVcmRh0

— Villanova Men's Lax (@NovaLacrosse) May 7, 2018

In other sports news, here’s a quick look at the NBA and Stanley Cup playoffs:

Justify won the Kentucky Derby on Saturday.

In the news, the search for a person who killed a 21-year-old Temple student is on.

The volcano eruption in Hawaii is forcing many people on the island to evacuate.

Meek Mill was the focus of last night’s episode of Dateline on NBC.

Your Monday Morning Roundup published first on https://footballhighlightseurope.tumblr.com/

[expertdigitalmarketingthing-blog]

Top and Best Digital Marketing Trends You Can No Longer Ignore in 2019

Consistent updates on digital marketing trends are important for marketers in formulating viable strategies for clients.

Digital marketing trends keep changing frequently and what is working now may be ineffectual after a few months. This obsolescence of tactics happens from the fast-paced technology changes acting as disruptors in the rapid digitization process taking place in many sectors of business. The online population is increasing exponentially worldwide and in North America, it has exceeded 90 percent of the total population. The surging pace of digitization defines innovative digital trends that are time sensitive and the onus is on marketers and companies to pick and choose what suits them the best. The early awareness of trends offers a great opportunity for businesses to cost-effectively reach out to customers via multiple channels and do remarketing techniques to score targets in customer acquisition. As a result, companies are devoting more resources and techniques to woo potential consumers. This triggers fresh trends every year. Top Trends Now let us discuss the top digital marketing trends that are making waves. Recent trends in digital marketing are enhanced responses to challenges faced by online marketing in keeping pace with consumer behavior. Some of the prominent online marketing trends include the following and are impacted by multiple factors. Expanding Role of Artificial intelligence in marketing Rising use of smartphones Marketing being aligned to customer lifecycle Rising element of personalization in marketing marketing automation Customer engagement strategy Integrating different sources of data Integration of SEO and content marketing Exposition of Micro-moments via videos There is tight competition in successfully reaching one’s target audience and conforming to the evolving tech trends is the way out. Interactive Chatbots

One of the notable new trends in digital marketing is the use of chatbots. They deftly mix text, voice and messaging to engage consumers directly. In a report, Grand View Research says global chatbot market is growing fast at a rate of 24 percent and the market will touch $1.25 billion by 2025. A survey by LivePerson on consumers in six countries found that 67% expressing satisfaction with chatbots as a means of customer support. Nearly 40% customers gave positive feedback and negative reactions were limited to just 11 percent. Customized bots are also used in messaging applications such as Facebook Messenger and WhatsApp for promoting products and services. They provide potential users a personalized customer experience. More Augmented and Virtual reality

Augmented reality and virtual reality are playing a larger role and in the coming days digital marketers have to use them increasingly while scripting solutions for businesses. They enhance user experience by handing down a visceral view for consumers as the immersive experience. This connects a consumer to the senses and emotions tied to a product. AR and VR are useful in expanding brand awareness, and promoting individual products as done by IKEA which uses VR gaming technology to allow users test it before buying them. Nivea and Volkswagen are also ahead with AR in digital marketing strategies. Digital Advertising Trends Latest digital marketing trends are most visible in the advertising field where Programmatic Advertising is making waves. It has revolutionized media buying by adding new value to the smart targeting of audiences with precise demographics. The dance of current digital marketing trends is also apparent social messaging apps such as Facebook Messenger and WhatsApp. The number of monthly users on Facebook Messenger comes to 1.3 billion and every month 2 billion messages pass through the medium. WhatsApp with 1.3 billion monthly users has 55 billion messages going every day. Put together WhatsApp, Facebook Messenger, and WeChat can command a total user base far higher than Facebook and YouTube. 19 Digital & Social Media Marketing Trends for 2018 The habit of people in messaging mutually gives marketers the opportunity to target potential customers hanging out in the apps to promote businesses. Social messaging apps combine direct messaging and immense personalization. In advertising, the paradigm shift brought by programmatic advertising as the latest of digital advertising trends driven by artificial intelligence (AI) intertwined with real-time bidding (RTB). New digital marketing trends are most apparent at the social media advertising front and in mobile and video campaigns. Traditional TV advertising has also come under the invasion of programmatic ads . Benefit of Programmatic Advertising The greatest plus of programmatic advertising is higher efficiency it in Ad Buying with software technology giving superior speeds in buying vis a vis the manual process of buying from a salesperson. Programmatic advertising is also near perfect in the matter of relevancy thanks to the use of large volumes of data, multiple sources to assess demographic, intent and behavioral signals. The digital marketing trends in India are conspicuous with 68% of brands taking the digital marketing route to promote products. According to studies, 42% of brands are using social media as the most important segment in digital marketing. Focus on Lead generation

In terms of the corpus spending on digital marketing, 33% of brands inform that they devote 40% of their total marketing budget for online marketing. Indian brands see digital marketing techniques as the best in lead generation. The Digital Marketing Industry Report 2018 by Social Beat, gives a comprehensive account of the way Indian companies are using digital marketing for brand promotion. Their survey gave the percentage of penetration in digital marketing. It showed the following results Startups/Apps (16%) Retail and FMCG (7%), Healthcare (6%) Media and entertainment (12%) Real Estate (14%), Education (12%) E-Commerce (9%) Travel (2%) The impending arrival of business-critical digital marketing trends 2019 is evident from some of the early signals. One of them is the growth of video marketing as adduced by Wyzowl survey that predicts 81% of businesses are going to use video marketing strategies compared to 63% of businesses that used online marketing in 2017. The study also says videos helped in raising ROI of most businesses. Video as a great element in inbound marketing faced no slow down. Live streams are up as the appetite for live content is fuelled by Instagram and Facebook. Live videos are also helping to retain more customers unlike pre-recorded videos. Artificial Intelligence

The arrival of Artificial intelligence is visible in chatbots. They are giving simulated interactions to consumers as solutions irrespective of the device used. The prediction that AI is a goldmine in marketing is coming true for entrepreneurs and businesses. Voice Search

Voice integration in search engines and use of digital assistants are making searches effective. This is because intent is better assessed and can be decided whether it is for purchase or research. In voice search, the format of words entering a search engine will change. In the written query, “best organic food stores in Los Angeles” can become “Hi Siri, where is the best organic food store in Los Angeles” in avoice search. It is said that 38 percent of the 3.5 billion searches on Google every day are voice searches and personal assistant devices are having the headway. Invoice search, Siri answers a question with a few results unlike the typed queries yielding 100 answers. Sometimes there will be just one result. The benefit is that any website finding a place in the limited results will receive a hugely exponential CTR. For that goal, SEO strategy will have to be fine-tuned to be blessed by voice search results. Search phrases have to be become conversational, unlike the static written expressions which are mostly keyword clusters. Automotive digital marketing Among the industries where new digital marketing trends are giving optimum results will be auto sector in the area of car sales. Automotive digital marketing trends are keenly watched. One of the major automotive industry trends 2018 is getting cheered from the evidence that 71% of digital interactions happen on mobile prior to a car-buying process. Impact of automotive digital marketing trends are apparent in searches, visits, video views and mobile clicks that mark 86% of Gen X ‘s car purchase using many devices including smartphones, desktops, and laptops. Videos influence the bulk of car buyers in escalating micro-moments as macro videos are now broad basing each step of buyer’s journey with clear answers to all queries. Tablets, video walls, tabletop touchscreen surfaces also offer digital showrooms in boosting virtual shopping experiences. An example of social media marketing automotive industry is the initiative of Audi’s 3-D technology offering virtual vehicle tours in London.  Here potential buyers get a 360-degree tour with sound effects. Responsive Websites Given the primacy of web and video as princes in content marketing, responsive websites will be in demand which is easily visible on the mobile phones. Influencer Marketing Social media influencers are going to play an important role in expanding sales. In the auto sector, their word sells and carries clout with followers.  The best part is influencer marketing is far more credible and less “salesy.” User-Generated Content User-generated content will be dominant as a critical digital marketing trend backing social media marketing efforts. Selfies with happy customers’ cars will trigger a viable service review by the new car owner. User-generated content can easily connect potential buyers with happy customers and the chain lingers. ........................................   See More Related Articles   10 High-Tech Biggest SEO New Innovations In 2018   Welcome Google AdSense Auto Ads: More Money and Convenience for Publishers   A Futuristic Lookout On Top Digital Marketing Trends 2018   Boost Your Conversion Through Social Media Marketing   Learn Digital Marketing With Expert Training Institute   Make Good Money from Digital Marketing : Try These 7 Methods in 2018   What Experts Have To Say About Digital Market Trends In 2017?   Social Media Marketing Ideas: 5 Things Everyone Should Know About Social Media   5 Trends That Will Rule Content Marketing In 2017   How To Become A Social Media Marketing Expert in India? Read the full article

[expertdigitalmarketingthing-blog]

Top and Best Digital Marketing Trends You Can No Longer Ignore in 2019

Consistent updates on digital marketing trends are important for marketers in formulating viable strategies for clients.

Digital marketing trends keep changing frequently and what is working now may be ineffectual after a few months. This obsolescence of tactics happens from the fast-paced technology changes acting as disruptors in the rapid digitization process taking place in many sectors of business. The online population is increasing exponentially worldwide and in North America, it has exceeded 90 percent of the total population. The surging pace of digitization defines innovative digital trends that are time sensitive and the onus is on marketers and companies to pick and choose what suits them the best. The early awareness of trends offers a great opportunity for businesses to cost-effectively reach out to customers via multiple channels and do remarketing techniques to score targets in customer acquisition. As a result, companies are devoting more resources and techniques to woo potential consumers. This triggers fresh trends every year. Top Trends Now let us discuss the top digital marketing trends that are making waves. Recent trends in digital marketing are enhanced responses to challenges faced by online marketing in keeping pace with consumer behavior. Some of the prominent online marketing trends include the following and are impacted by multiple factors. Expanding Role of Artificial intelligence in marketing Rising use of smartphones Marketing being aligned to customer lifecycle Rising element of personalization in marketing marketing automation Customer engagement strategy Integrating different sources of data Integration of SEO and content marketing Exposition of Micro-moments via videos There is tight competition in successfully reaching one’s target audience and conforming to the evolving tech trends is the way out. Interactive Chatbots

One of the notable new trends in digital marketing is the use of chatbots. They deftly mix text, voice and messaging to engage consumers directly. In a report, Grand View Research says global chatbot market is growing fast at a rate of 24 percent and the market will touch $1.25 billion by 2025. A survey by LivePerson on consumers in six countries found that 67% expressing satisfaction with chatbots as a means of customer support. Nearly 40% customers gave positive feedback and negative reactions were limited to just 11 percent. Customized bots are also used in messaging applications such as Facebook Messenger and WhatsApp for promoting products and services. They provide potential users a personalized customer experience. More Augmented and Virtual reality

Augmented reality and virtual reality are playing a larger role and in the coming days digital marketers have to use them increasingly while scripting solutions for businesses. They enhance user experience by handing down a visceral view for consumers as the immersive experience. This connects a consumer to the senses and emotions tied to a product. AR and VR are useful in expanding brand awareness, and promoting individual products as done by IKEA which uses VR gaming technology to allow users test it before buying them. Nivea and Volkswagen are also ahead with AR in digital marketing strategies. Digital Advertising Trends Latest digital marketing trends are most visible in the advertising field where Programmatic Advertising is making waves. It has revolutionized media buying by adding new value to the smart targeting of audiences with precise demographics. The dance of current digital marketing trends is also apparent social messaging apps such as Facebook Messenger and WhatsApp. The number of monthly users on Facebook Messenger comes to 1.3 billion and every month 2 billion messages pass through the medium. WhatsApp with 1.3 billion monthly users has 55 billion messages going every day. Put together WhatsApp, Facebook Messenger, and WeChat can command a total user base far higher than Facebook and YouTube. 19 Digital & Social Media Marketing Trends for 2018 The habit of people in messaging mutually gives marketers the opportunity to target potential customers hanging out in the apps to promote businesses. Social messaging apps combine direct messaging and immense personalization. In advertising, the paradigm shift brought by programmatic advertising as the latest of digital advertising trends driven by artificial intelligence (AI) intertwined with real-time bidding (RTB). New digital marketing trends are most apparent at the social media advertising front and in mobile and video campaigns. Traditional TV advertising has also come under the invasion of programmatic ads . Benefit of Programmatic Advertising The greatest plus of programmatic advertising is higher efficiency it in Ad Buying with software technology giving superior speeds in buying vis a vis the manual process of buying from a salesperson. Programmatic advertising is also near perfect in the matter of relevancy thanks to the use of large volumes of data, multiple sources to assess demographic, intent and behavioral signals. The digital marketing trends in India are conspicuous with 68% of brands taking the digital marketing route to promote products. According to studies, 42% of brands are using social media as the most important segment in digital marketing. Focus on Lead generation

In terms of the corpus spending on digital marketing, 33% of brands inform that they devote 40% of their total marketing budget for online marketing. Indian brands see digital marketing techniques as the best in lead generation. The Digital Marketing Industry Report 2018 by Social Beat, gives a comprehensive account of the way Indian companies are using digital marketing for brand promotion. Their survey gave the percentage of penetration in digital marketing. It showed the following results Startups/Apps (16%) Retail and FMCG (7%), Healthcare (6%) Media and entertainment (12%) Real Estate (14%), Education (12%) E-Commerce (9%) Travel (2%) The impending arrival of business-critical digital marketing trends 2019 is evident from some of the early signals. One of them is the growth of video marketing as adduced by Wyzowl survey that predicts 81% of businesses are going to use video marketing strategies compared to 63% of businesses that used online marketing in 2017. The study also says videos helped in raising ROI of most businesses. Video as a great element in inbound marketing faced no slow down. Live streams are up as the appetite for live content is fuelled by Instagram and Facebook. Live videos are also helping to retain more customers unlike pre-recorded videos. Artificial Intelligence

The arrival of Artificial intelligence is visible in chatbots. They are giving simulated interactions to consumers as solutions irrespective of the device used. The prediction that AI is a goldmine in marketing is coming true for entrepreneurs and businesses. Voice Search

Voice integration in search engines and use of digital assistants are making searches effective. This is because intent is better assessed and can be decided whether it is for purchase or research. In voice search, the format of words entering a search engine will change. In the written query, “best organic food stores in Los Angeles” can become “Hi Siri, where is the best organic food store in Los Angeles” in avoice search. It is said that 38 percent of the 3.5 billion searches on Google every day are voice searches and personal assistant devices are having the headway. Invoice search, Siri answers a question with a few results unlike the typed queries yielding 100 answers. Sometimes there will be just one result. The benefit is that any website finding a place in the limited results will receive a hugely exponential CTR. For that goal, SEO strategy will have to be fine-tuned to be blessed by voice search results. Search phrases have to be become conversational, unlike the static written expressions which are mostly keyword clusters. Automotive digital marketing Among the industries where new digital marketing trends are giving optimum results will be auto sector in the area of car sales. Automotive digital marketing trends are keenly watched. One of the major automotive industry trends 2018 is getting cheered from the evidence that 71% of digital interactions happen on mobile prior to a car-buying process. Impact of automotive digital marketing trends are apparent in searches, visits, video views and mobile clicks that mark 86% of Gen X ‘s car purchase using many devices including smartphones, desktops, and laptops. Videos influence the bulk of car buyers in escalating micro-moments as macro videos are now broad basing each step of buyer’s journey with clear answers to all queries. Tablets, video walls, tabletop touchscreen surfaces also offer digital showrooms in boosting virtual shopping experiences. An example of social media marketing automotive industry is the initiative of Audi’s 3-D technology offering virtual vehicle tours in London.  Here potential buyers get a 360-degree tour with sound effects. Responsive Websites Given the primacy of web and video as princes in content marketing, responsive websites will be in demand which is easily visible on the mobile phones. Influencer Marketing Social media influencers are going to play an important role in expanding sales. In the auto sector, their word sells and carries clout with followers.  The best part is influencer marketing is far more credible and less “salesy.” User-Generated Content User-generated content will be dominant as a critical digital marketing trend backing social media marketing efforts. Selfies with happy customers’ cars will trigger a viable service review by the new car owner. User-generated content can easily connect potential buyers with happy customers and the chain lingers. ........................................   See More Related Articles   10 High-Tech Biggest SEO New Innovations In 2018   Welcome Google AdSense Auto Ads: More Money and Convenience for Publishers   A Futuristic Lookout On Top Digital Marketing Trends 2018   Boost Your Conversion Through Social Media Marketing   Learn Digital Marketing With Expert Training Institute   Make Good Money from Digital Marketing : Try These 7 Methods in 2018   What Experts Have To Say About Digital Market Trends In 2017?   Social Media Marketing Ideas: 5 Things Everyone Should Know About Social Media   5 Trends That Will Rule Content Marketing In 2017   How To Become A Social Media Marketing Expert in India? Read the full article

[expertdigitalmarketingthing-blog]

Top and Best Digital Marketing Trends You Can No Longer Ignore in 2019

Consistent updates on digital marketing trends are important for marketers in formulating viable strategies for clients.

Digital marketing trends keep changing frequently and what is working now may be ineffectual after a few months. This obsolescence of tactics happens from the fast-paced technology changes acting as disruptors in the rapid digitization process taking place in many sectors of business. The online population is increasing exponentially worldwide and in North America, it has exceeded 90 percent of the total population. The surging pace of digitization defines innovative digital trends that are time sensitive and the onus is on marketers and companies to pick and choose what suits them the best. The early awareness of trends offers a great opportunity for businesses to cost-effectively reach out to customers via multiple channels and do remarketing techniques to score targets in customer acquisition. As a result, companies are devoting more resources and techniques to woo potential consumers. This triggers fresh trends every year. Top Trends Now let us discuss the top digital marketing trends that are making waves. Recent trends in digital marketing are enhanced responses to challenges faced by online marketing in keeping pace with consumer behavior. Some of the prominent online marketing trends include the following and are impacted by multiple factors. Expanding Role of Artificial intelligence in marketing Rising use of smartphones Marketing being aligned to customer lifecycle Rising element of personalization in marketing marketing automation Customer engagement strategy Integrating different sources of data Integration of SEO and content marketing Exposition of Micro-moments via videos There is tight competition in successfully reaching one’s target audience and conforming to the evolving tech trends is the way out. Interactive Chatbots

One of the notable new trends in digital marketing is the use of chatbots. They deftly mix text, voice and messaging to engage consumers directly. In a report, Grand View Research says global chatbot market is growing fast at a rate of 24 percent and the market will touch $1.25 billion by 2025. A survey by LivePerson on consumers in six countries found that 67% expressing satisfaction with chatbots as a means of customer support. Nearly 40% customers gave positive feedback and negative reactions were limited to just 11 percent. Customized bots are also used in messaging applications such as Facebook Messenger and WhatsApp for promoting products and services. They provide potential users a personalized customer experience. More Augmented and Virtual reality

Augmented reality and virtual reality are playing a larger role and in the coming days digital marketers have to use them increasingly while scripting solutions for businesses. They enhance user experience by handing down a visceral view for consumers as the immersive experience. This connects a consumer to the senses and emotions tied to a product. AR and VR are useful in expanding brand awareness, and promoting individual products as done by IKEA which uses VR gaming technology to allow users test it before buying them. Nivea and Volkswagen are also ahead with AR in digital marketing strategies. Digital Advertising Trends Latest digital marketing trends are most visible in the advertising field where Programmatic Advertising is making waves. It has revolutionized media buying by adding new value to the smart targeting of audiences with precise demographics. The dance of current digital marketing trends is also apparent social messaging apps such as Facebook Messenger and WhatsApp. The number of monthly users on Facebook Messenger comes to 1.3 billion and every month 2 billion messages pass through the medium. WhatsApp with 1.3 billion monthly users has 55 billion messages going every day. Put together WhatsApp, Facebook Messenger, and WeChat can command a total user base far higher than Facebook and YouTube. 19 Digital & Social Media Marketing Trends for 2018 The habit of people in messaging mutually gives marketers the opportunity to target potential customers hanging out in the apps to promote businesses. Social messaging apps combine direct messaging and immense personalization. In advertising, the paradigm shift brought by programmatic advertising as the latest of digital advertising trends driven by artificial intelligence (AI) intertwined with real-time bidding (RTB). New digital marketing trends are most apparent at the social media advertising front and in mobile and video campaigns. Traditional TV advertising has also come under the invasion of programmatic ads . Benefit of Programmatic Advertising The greatest plus of programmatic advertising is higher efficiency it in Ad Buying with software technology giving superior speeds in buying vis a vis the manual process of buying from a salesperson. Programmatic advertising is also near perfect in the matter of relevancy thanks to the use of large volumes of data, multiple sources to assess demographic, intent and behavioral signals. The digital marketing trends in India are conspicuous with 68% of brands taking the digital marketing route to promote products. According to studies, 42% of brands are using social media as the most important segment in digital marketing. Focus on Lead generation

In terms of the corpus spending on digital marketing, 33% of brands inform that they devote 40% of their total marketing budget for online marketing. Indian brands see digital marketing techniques as the best in lead generation. The Digital Marketing Industry Report 2018 by Social Beat, gives a comprehensive account of the way Indian companies are using digital marketing for brand promotion. Their survey gave the percentage of penetration in digital marketing. It showed the following results Startups/Apps (16%) Retail and FMCG (7%), Healthcare (6%) Media and entertainment (12%) Real Estate (14%), Education (12%) E-Commerce (9%) Travel (2%) The impending arrival of business-critical digital marketing trends 2019 is evident from some of the early signals. One of them is the growth of video marketing as adduced by Wyzowl survey that predicts 81% of businesses are going to use video marketing strategies compared to 63% of businesses that used online marketing in 2017. The study also says videos helped in raising ROI of most businesses. Video as a great element in inbound marketing faced no slow down. Live streams are up as the appetite for live content is fuelled by Instagram and Facebook. Live videos are also helping to retain more customers unlike pre-recorded videos. Artificial Intelligence

The arrival of Artificial intelligence is visible in chatbots. They are giving simulated interactions to consumers as solutions irrespective of the device used. The prediction that AI is a goldmine in marketing is coming true for entrepreneurs and businesses. Voice Search

Voice integration in search engines and use of digital assistants are making searches effective. This is because intent is better assessed and can be decided whether it is for purchase or research. In voice search, the format of words entering a search engine will change. In the written query, “best organic food stores in Los Angeles” can become “Hi Siri, where is the best organic food store in Los Angeles” in avoice search. It is said that 38 percent of the 3.5 billion searches on Google every day are voice searches and personal assistant devices are having the headway. Invoice search, Siri answers a question with a few results unlike the typed queries yielding 100 answers. Sometimes there will be just one result. The benefit is that any website finding a place in the limited results will receive a hugely exponential CTR. For that goal, SEO strategy will have to be fine-tuned to be blessed by voice search results. Search phrases have to be become conversational, unlike the static written expressions which are mostly keyword clusters. Automotive digital marketing Among the industries where new digital marketing trends are giving optimum results will be auto sector in the area of car sales. Automotive digital marketing trends are keenly watched. One of the major automotive industry trends 2018 is getting cheered from the evidence that 71% of digital interactions happen on mobile prior to a car-buying process. Impact of automotive digital marketing trends are apparent in searches, visits, video views and mobile clicks that mark 86% of Gen X ‘s car purchase using many devices including smartphones, desktops, and laptops. Videos influence the bulk of car buyers in escalating micro-moments as macro videos are now broad basing each step of buyer’s journey with clear answers to all queries. Tablets, video walls, tabletop touchscreen surfaces also offer digital showrooms in boosting virtual shopping experiences. An example of social media marketing automotive industry is the initiative of Audi’s 3-D technology offering virtual vehicle tours in London.  Here potential buyers get a 360-degree tour with sound effects. Responsive Websites Given the primacy of web and video as princes in content marketing, responsive websites will be in demand which is easily visible on the mobile phones. Influencer Marketing Social media influencers are going to play an important role in expanding sales. In the auto sector, their word sells and carries clout with followers.  The best part is influencer marketing is far more credible and less “salesy.” User-Generated Content User-generated content will be dominant as a critical digital marketing trend backing social media marketing efforts. Selfies with happy customers’ cars will trigger a viable service review by the new car owner. User-generated content can easily connect potential buyers with happy customers and the chain lingers. ........................................   See More Related Articles   10 High-Tech Biggest SEO New Innovations In 2018   Welcome Google AdSense Auto Ads: More Money and Convenience for Publishers   A Futuristic Lookout On Top Digital Marketing Trends 2018   Boost Your Conversion Through Social Media Marketing   Learn Digital Marketing With Expert Training Institute   Make Good Money from Digital Marketing : Try These 7 Methods in 2018   What Experts Have To Say About Digital Market Trends In 2017?   Social Media Marketing Ideas: 5 Things Everyone Should Know About Social Media   5 Trends That Will Rule Content Marketing In 2017   How To Become A Social Media Marketing Expert in India? Read the full article

[expertdigitalmarketingthing-blog]

Top and Best Digital Marketing Trends You Can No Longer Ignore in 2019

Consistent updates on digital marketing trends are important for marketers in formulating viable strategies for clients.

Digital marketing trends keep changing frequently and what is working now may be ineffectual after a few months. This obsolescence of tactics happens from the fast-paced technology changes acting as disruptors in the rapid digitization process taking place in many sectors of business. The online population is increasing exponentially worldwide and in North America, it has exceeded 90 percent of the total population. The surging pace of digitization defines innovative digital trends that are time sensitive and the onus is on marketers and companies to pick and choose what suits them the best. The early awareness of trends offers a great opportunity for businesses to cost-effectively reach out to customers via multiple channels and do remarketing techniques to score targets in customer acquisition. As a result, companies are devoting more resources and techniques to woo potential consumers. This triggers fresh trends every year. Top Trends Now let us discuss the top digital marketing trends that are making waves. Recent trends in digital marketing are enhanced responses to challenges faced by online marketing in keeping pace with consumer behavior. Some of the prominent online marketing trends include the following and are impacted by multiple factors. Expanding Role of Artificial intelligence in marketing Rising use of smartphones Marketing being aligned to customer lifecycle Rising element of personalization in marketing marketing automation Customer engagement strategy Integrating different sources of data Integration of SEO and content marketing Exposition of Micro-moments via videos There is tight competition in successfully reaching one’s target audience and conforming to the evolving tech trends is the way out. Interactive Chatbots

One of the notable new trends in digital marketing is the use of chatbots. They deftly mix text, voice and messaging to engage consumers directly. In a report, Grand View Research says global chatbot market is growing fast at a rate of 24 percent and the market will touch $1.25 billion by 2025. A survey by LivePerson on consumers in six countries found that 67% expressing satisfaction with chatbots as a means of customer support. Nearly 40% customers gave positive feedback and negative reactions were limited to just 11 percent. Customized bots are also used in messaging applications such as Facebook Messenger and WhatsApp for promoting products and services. They provide potential users a personalized customer experience. More Augmented and Virtual reality

Augmented reality and virtual reality are playing a larger role and in the coming days digital marketers have to use them increasingly while scripting solutions for businesses. They enhance user experience by handing down a visceral view for consumers as the immersive experience. This connects a consumer to the senses and emotions tied to a product. AR and VR are useful in expanding brand awareness, and promoting individual products as done by IKEA which uses VR gaming technology to allow users test it before buying them. Nivea and Volkswagen are also ahead with AR in digital marketing strategies. Digital Advertising Trends Latest digital marketing trends are most visible in the advertising field where Programmatic Advertising is making waves. It has revolutionized media buying by adding new value to the smart targeting of audiences with precise demographics. The dance of current digital marketing trends is also apparent social messaging apps such as Facebook Messenger and WhatsApp. The number of monthly users on Facebook Messenger comes to 1.3 billion and every month 2 billion messages pass through the medium. WhatsApp with 1.3 billion monthly users has 55 billion messages going every day. Put together WhatsApp, Facebook Messenger, and WeChat can command a total user base far higher than Facebook and YouTube. 19 Digital & Social Media Marketing Trends for 2018 The habit of people in messaging mutually gives marketers the opportunity to target potential customers hanging out in the apps to promote businesses. Social messaging apps combine direct messaging and immense personalization. In advertising, the paradigm shift brought by programmatic advertising as the latest of digital advertising trends driven by artificial intelligence (AI) intertwined with real-time bidding (RTB). New digital marketing trends are most apparent at the social media advertising front and in mobile and video campaigns. Traditional TV advertising has also come under the invasion of programmatic ads . Benefit of Programmatic Advertising The greatest plus of programmatic advertising is higher efficiency it in Ad Buying with software technology giving superior speeds in buying vis a vis the manual process of buying from a salesperson. Programmatic advertising is also near perfect in the matter of relevancy thanks to the use of large volumes of data, multiple sources to assess demographic, intent and behavioral signals. The digital marketing trends in India are conspicuous with 68% of brands taking the digital marketing route to promote products. According to studies, 42% of brands are using social media as the most important segment in digital marketing. Focus on Lead generation

In terms of the corpus spending on digital marketing, 33% of brands inform that they devote 40% of their total marketing budget for online marketing. Indian brands see digital marketing techniques as the best in lead generation. The Digital Marketing Industry Report 2018 by Social Beat, gives a comprehensive account of the way Indian companies are using digital marketing for brand promotion. Their survey gave the percentage of penetration in digital marketing. It showed the following results Startups/Apps (16%) Retail and FMCG (7%), Healthcare (6%) Media and entertainment (12%) Real Estate (14%), Education (12%) E-Commerce (9%) Travel (2%) The impending arrival of business-critical digital marketing trends 2019 is evident from some of the early signals. One of them is the growth of video marketing as adduced by Wyzowl survey that predicts 81% of businesses are going to use video marketing strategies compared to 63% of businesses that used online marketing in 2017. The study also says videos helped in raising ROI of most businesses. Video as a great element in inbound marketing faced no slow down. Live streams are up as the appetite for live content is fuelled by Instagram and Facebook. Live videos are also helping to retain more customers unlike pre-recorded videos. Artificial Intelligence

The arrival of Artificial intelligence is visible in chatbots. They are giving simulated interactions to consumers as solutions irrespective of the device used. The prediction that AI is a goldmine in marketing is coming true for entrepreneurs and businesses. Voice Search

Voice integration in search engines and use of digital assistants are making searches effective. This is because intent is better assessed and can be decided whether it is for purchase or research. In voice search, the format of words entering a search engine will change. In the written query, “best organic food stores in Los Angeles” can become “Hi Siri, where is the best organic food store in Los Angeles” in avoice search. It is said that 38 percent of the 3.5 billion searches on Google every day are voice searches and personal assistant devices are having the headway. Invoice search, Siri answers a question with a few results unlike the typed queries yielding 100 answers. Sometimes there will be just one result. The benefit is that any website finding a place in the limited results will receive a hugely exponential CTR. For that goal, SEO strategy will have to be fine-tuned to be blessed by voice search results. Search phrases have to be become conversational, unlike the static written expressions which are mostly keyword clusters. Automotive digital marketing Among the industries where new digital marketing trends are giving optimum results will be auto sector in the area of car sales. Automotive digital marketing trends are keenly watched. One of the major automotive industry trends 2018 is getting cheered from the evidence that 71% of digital interactions happen on mobile prior to a car-buying process. Impact of automotive digital marketing trends are apparent in searches, visits, video views and mobile clicks that mark 86% of Gen X ‘s car purchase using many devices including smartphones, desktops, and laptops. Videos influence the bulk of car buyers in escalating micro-moments as macro videos are now broad basing each step of buyer’s journey with clear answers to all queries. Tablets, video walls, tabletop touchscreen surfaces also offer digital showrooms in boosting virtual shopping experiences. An example of social media marketing automotive industry is the initiative of Audi’s 3-D technology offering virtual vehicle tours in London.  Here potential buyers get a 360-degree tour with sound effects. Responsive Websites Given the primacy of web and video as princes in content marketing, responsive websites will be in demand which is easily visible on the mobile phones. Influencer Marketing Social media influencers are going to play an important role in expanding sales. In the auto sector, their word sells and carries clout with followers.  The best part is influencer marketing is far more credible and less “salesy.” User-Generated Content User-generated content will be dominant as a critical digital marketing trend backing social media marketing efforts. Selfies with happy customers’ cars will trigger a viable service review by the new car owner. User-generated content can easily connect potential buyers with happy customers and the chain lingers. ........................................   See More Related Articles   10 High-Tech Biggest SEO New Innovations In 2018   Welcome Google AdSense Auto Ads: More Money and Convenience for Publishers   A Futuristic Lookout On Top Digital Marketing Trends 2018   Boost Your Conversion Through Social Media Marketing   Learn Digital Marketing With Expert Training Institute   Make Good Money from Digital Marketing : Try These 7 Methods in 2018   What Experts Have To Say About Digital Market Trends In 2017?   Social Media Marketing Ideas: 5 Things Everyone Should Know About Social Media   5 Trends That Will Rule Content Marketing In 2017   How To Become A Social Media Marketing Expert in India? Read the full article

[expertdigitalmarketingthing-blog]

Top and Best Digital Marketing Trends You Can No Longer Ignore in 2019

Consistent updates on digital marketing trends are important for marketers in formulating viable strategies for clients.

Digital marketing trends keep changing frequently and what is working now may be ineffectual after a few months. This obsolescence of tactics happens from the fast-paced technology changes acting as disruptors in the rapid digitization process taking place in many sectors of business. The online population is increasing exponentially worldwide and in North America, it has exceeded 90 percent of the total population. The surging pace of digitization defines innovative digital trends that are time sensitive and the onus is on marketers and companies to pick and choose what suits them the best. The early awareness of trends offers a great opportunity for businesses to cost-effectively reach out to customers via multiple channels and do remarketing techniques to score targets in customer acquisition. As a result, companies are devoting more resources and techniques to woo potential consumers. This triggers fresh trends every year. Top Trends Now let us discuss the top digital marketing trends that are making waves. Recent trends in digital marketing are enhanced responses to challenges faced by online marketing in keeping pace with consumer behavior. Some of the prominent online marketing trends include the following and are impacted by multiple factors. Expanding Role of Artificial intelligence in marketing Rising use of smartphones Marketing being aligned to customer lifecycle Rising element of personalization in marketing marketing automation Customer engagement strategy Integrating different sources of data Integration of SEO and content marketing Exposition of Micro-moments via videos There is tight competition in successfully reaching one’s target audience and conforming to the evolving tech trends is the way out. Interactive Chatbots

One of the notable new trends in digital marketing is the use of chatbots. They deftly mix text, voice and messaging to engage consumers directly. In a report, Grand View Research says global chatbot market is growing fast at a rate of 24 percent and the market will touch $1.25 billion by 2025. A survey by LivePerson on consumers in six countries found that 67% expressing satisfaction with chatbots as a means of customer support. Nearly 40% customers gave positive feedback and negative reactions were limited to just 11 percent. Customized bots are also used in messaging applications such as Facebook Messenger and WhatsApp for promoting products and services. They provide potential users a personalized customer experience. More Augmented and Virtual reality

Augmented reality and virtual reality are playing a larger role and in the coming days digital marketers have to use them increasingly while scripting solutions for businesses. They enhance user experience by handing down a visceral view for consumers as the immersive experience. This connects a consumer to the senses and emotions tied to a product. AR and VR are useful in expanding brand awareness, and promoting individual products as done by IKEA which uses VR gaming technology to allow users test it before buying them. Nivea and Volkswagen are also ahead with AR in digital marketing strategies. Digital Advertising Trends Latest digital marketing trends are most visible in the advertising field where Programmatic Advertising is making waves. It has revolutionized media buying by adding new value to the smart targeting of audiences with precise demographics. The dance of current digital marketing trends is also apparent social messaging apps such as Facebook Messenger and WhatsApp. The number of monthly users on Facebook Messenger comes to 1.3 billion and every month 2 billion messages pass through the medium. WhatsApp with 1.3 billion monthly users has 55 billion messages going every day. Put together WhatsApp, Facebook Messenger, and WeChat can command a total user base far higher than Facebook and YouTube. 19 Digital & Social Media Marketing Trends for 2018 The habit of people in messaging mutually gives marketers the opportunity to target potential customers hanging out in the apps to promote businesses. Social messaging apps combine direct messaging and immense personalization. In advertising, the paradigm shift brought by programmatic advertising as the latest of digital advertising trends driven by artificial intelligence (AI) intertwined with real-time bidding (RTB). New digital marketing trends are most apparent at the social media advertising front and in mobile and video campaigns. Traditional TV advertising has also come under the invasion of programmatic ads . Benefit of Programmatic Advertising The greatest plus of programmatic advertising is higher efficiency it in Ad Buying with software technology giving superior speeds in buying vis a vis the manual process of buying from a salesperson. Programmatic advertising is also near perfect in the matter of relevancy thanks to the use of large volumes of data, multiple sources to assess demographic, intent and behavioral signals. The digital marketing trends in India are conspicuous with 68% of brands taking the digital marketing route to promote products. According to studies, 42% of brands are using social media as the most important segment in digital marketing. Focus on Lead generation

In terms of the corpus spending on digital marketing, 33% of brands inform that they devote 40% of their total marketing budget for online marketing. Indian brands see digital marketing techniques as the best in lead generation. The Digital Marketing Industry Report 2018 by Social Beat, gives a comprehensive account of the way Indian companies are using digital marketing for brand promotion. Their survey gave the percentage of penetration in digital marketing. It showed the following results Startups/Apps (16%) Retail and FMCG (7%), Healthcare (6%) Media and entertainment (12%) Real Estate (14%), Education (12%) E-Commerce (9%) Travel (2%) The impending arrival of business-critical digital marketing trends 2019 is evident from some of the early signals. One of them is the growth of video marketing as adduced by Wyzowl survey that predicts 81% of businesses are going to use video marketing strategies compared to 63% of businesses that used online marketing in 2017. The study also says videos helped in raising ROI of most businesses. Video as a great element in inbound marketing faced no slow down. Live streams are up as the appetite for live content is fuelled by Instagram and Facebook. Live videos are also helping to retain more customers unlike pre-recorded videos. Artificial Intelligence

The arrival of Artificial intelligence is visible in chatbots. They are giving simulated interactions to consumers as solutions irrespective of the device used. The prediction that AI is a goldmine in marketing is coming true for entrepreneurs and businesses. Voice Search

Voice integration in search engines and use of digital assistants are making searches effective. This is because intent is better assessed and can be decided whether it is for purchase or research. In voice search, the format of words entering a search engine will change. In the written query, “best organic food stores in Los Angeles” can become “Hi Siri, where is the best organic food store in Los Angeles” in avoice search. It is said that 38 percent of the 3.5 billion searches on Google every day are voice searches and personal assistant devices are having the headway. Invoice search, Siri answers a question with a few results unlike the typed queries yielding 100 answers. Sometimes there will be just one result. The benefit is that any website finding a place in the limited results will receive a hugely exponential CTR. For that goal, SEO strategy will have to be fine-tuned to be blessed by voice search results. Search phrases have to be become conversational, unlike the static written expressions which are mostly keyword clusters. Automotive digital marketing Among the industries where new digital marketing trends are giving optimum results will be auto sector in the area of car sales. Automotive digital marketing trends are keenly watched. One of the major automotive industry trends 2018 is getting cheered from the evidence that 71% of digital interactions happen on mobile prior to a car-buying process. Impact of automotive digital marketing trends are apparent in searches, visits, video views and mobile clicks that mark 86% of Gen X ‘s car purchase using many devices including smartphones, desktops, and laptops. Videos influence the bulk of car buyers in escalating micro-moments as macro videos are now broad basing each step of buyer’s journey with clear answers to all queries. Tablets, video walls, tabletop touchscreen surfaces also offer digital showrooms in boosting virtual shopping experiences. An example of social media marketing automotive industry is the initiative of Audi’s 3-D technology offering virtual vehicle tours in London.  Here potential buyers get a 360-degree tour with sound effects. Responsive Websites Given the primacy of web and video as princes in content marketing, responsive websites will be in demand which is easily visible on the mobile phones. Influencer Marketing Social media influencers are going to play an important role in expanding sales. In the auto sector, their word sells and carries clout with followers.  The best part is influencer marketing is far more credible and less “salesy.” User-Generated Content User-generated content will be dominant as a critical digital marketing trend backing social media marketing efforts. Selfies with happy customers’ cars will trigger a viable service review by the new car owner. User-generated content can easily connect potential buyers with happy customers and the chain lingers. ........................................   See More Related Articles   10 High-Tech Biggest SEO New Innovations In 2018   Welcome Google AdSense Auto Ads: More Money and Convenience for Publishers   A Futuristic Lookout On Top Digital Marketing Trends 2018   Boost Your Conversion Through Social Media Marketing   Learn Digital Marketing With Expert Training Institute   Make Good Money from Digital Marketing : Try These 7 Methods in 2018   What Experts Have To Say About Digital Market Trends In 2017?   Social Media Marketing Ideas: 5 Things Everyone Should Know About Social Media   5 Trends That Will Rule Content Marketing In 2017   How To Become A Social Media Marketing Expert in India? Read the full article

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Top and Best Digital Marketing Trends You Can No Longer Ignore in 2019

Consistent updates on digital marketing trends are important for marketers in formulating viable strategies for clients.

Digital marketing trends keep changing frequently and what is working now may be ineffectual after a few months. This obsolescence of tactics happens from the fast-paced technology changes acting as disruptors in the rapid digitization process taking place in many sectors of business. The online population is increasing exponentially worldwide and in North America, it has exceeded 90 percent of the total population. The surging pace of digitization defines innovative digital trends that are time sensitive and the onus is on marketers and companies to pick and choose what suits them the best. The early awareness of trends offers a great opportunity for businesses to cost-effectively reach out to customers via multiple channels and do remarketing techniques to score targets in customer acquisition. As a result, companies are devoting more resources and techniques to woo potential consumers. This triggers fresh trends every year. Top Trends Now let us discuss the top digital marketing trends that are making waves. Recent trends in digital marketing are enhanced responses to challenges faced by online marketing in keeping pace with consumer behavior. Some of the prominent online marketing trends include the following and are impacted by multiple factors. Expanding Role of Artificial intelligence in marketing Rising use of smartphones Marketing being aligned to customer lifecycle Rising element of personalization in marketing marketing automation Customer engagement strategy Integrating different sources of data Integration of SEO and content marketing Exposition of Micro-moments via videos There is tight competition in successfully reaching one’s target audience and conforming to the evolving tech trends is the way out. Interactive Chatbots

One of the notable new trends in digital marketing is the use of chatbots. They deftly mix text, voice and messaging to engage consumers directly. In a report, Grand View Research says global chatbot market is growing fast at a rate of 24 percent and the market will touch $1.25 billion by 2025. A survey by LivePerson on consumers in six countries found that 67% expressing satisfaction with chatbots as a means of customer support. Nearly 40% customers gave positive feedback and negative reactions were limited to just 11 percent. Customized bots are also used in messaging applications such as Facebook Messenger and WhatsApp for promoting products and services. They provide potential users a personalized customer experience. More Augmented and Virtual reality

Augmented reality and virtual reality are playing a larger role and in the coming days digital marketers have to use them increasingly while scripting solutions for businesses. They enhance user experience by handing down a visceral view for consumers as the immersive experience. This connects a consumer to the senses and emotions tied to a product. AR and VR are useful in expanding brand awareness, and promoting individual products as done by IKEA which uses VR gaming technology to allow users test it before buying them. Nivea and Volkswagen are also ahead with AR in digital marketing strategies. Digital Advertising Trends Latest digital marketing trends are most visible in the advertising field where Programmatic Advertising is making waves. It has revolutionized media buying by adding new value to the smart targeting of audiences with precise demographics. The dance of current digital marketing trends is also apparent social messaging apps such as Facebook Messenger and WhatsApp. The number of monthly users on Facebook Messenger comes to 1.3 billion and every month 2 billion messages pass through the medium. WhatsApp with 1.3 billion monthly users has 55 billion messages going every day. Put together WhatsApp, Facebook Messenger, and WeChat can command a total user base far higher than Facebook and YouTube. 19 Digital & Social Media Marketing Trends for 2018 The habit of people in messaging mutually gives marketers the opportunity to target potential customers hanging out in the apps to promote businesses. Social messaging apps combine direct messaging and immense personalization. In advertising, the paradigm shift brought by programmatic advertising as the latest of digital advertising trends driven by artificial intelligence (AI) intertwined with real-time bidding (RTB). New digital marketing trends are most apparent at the social media advertising front and in mobile and video campaigns. Traditional TV advertising has also come under the invasion of programmatic ads . Benefit of Programmatic Advertising The greatest plus of programmatic advertising is higher efficiency it in Ad Buying with software technology giving superior speeds in buying vis a vis the manual process of buying from a salesperson. Programmatic advertising is also near perfect in the matter of relevancy thanks to the use of large volumes of data, multiple sources to assess demographic, intent and behavioral signals. The digital marketing trends in India are conspicuous with 68% of brands taking the digital marketing route to promote products. According to studies, 42% of brands are using social media as the most important segment in digital marketing. Focus on Lead generation

In terms of the corpus spending on digital marketing, 33% of brands inform that they devote 40% of their total marketing budget for online marketing. Indian brands see digital marketing techniques as the best in lead generation. The Digital Marketing Industry Report 2018 by Social Beat, gives a comprehensive account of the way Indian companies are using digital marketing for brand promotion. Their survey gave the percentage of penetration in digital marketing. It showed the following results Startups/Apps (16%) Retail and FMCG (7%), Healthcare (6%) Media and entertainment (12%) Real Estate (14%), Education (12%) E-Commerce (9%) Travel (2%) The impending arrival of business-critical digital marketing trends 2019 is evident from some of the early signals. One of them is the growth of video marketing as adduced by Wyzowl survey that predicts 81% of businesses are going to use video marketing strategies compared to 63% of businesses that used online marketing in 2017. The study also says videos helped in raising ROI of most businesses. Video as a great element in inbound marketing faced no slow down. Live streams are up as the appetite for live content is fuelled by Instagram and Facebook. Live videos are also helping to retain more customers unlike pre-recorded videos. Artificial Intelligence

The arrival of Artificial intelligence is visible in chatbots. They are giving simulated interactions to consumers as solutions irrespective of the device used. The prediction that AI is a goldmine in marketing is coming true for entrepreneurs and businesses. Voice Search

Voice integration in search engines and use of digital assistants are making searches effective. This is because intent is better assessed and can be decided whether it is for purchase or research. In voice search, the format of words entering a search engine will change. In the written query, “best organic food stores in Los Angeles” can become “Hi Siri, where is the best organic food store in Los Angeles” in avoice search. It is said that 38 percent of the 3.5 billion searches on Google every day are voice searches and personal assistant devices are having the headway. Invoice search, Siri answers a question with a few results unlike the typed queries yielding 100 answers. Sometimes there will be just one result. The benefit is that any website finding a place in the limited results will receive a hugely exponential CTR. For that goal, SEO strategy will have to be fine-tuned to be blessed by voice search results. Search phrases have to be become conversational, unlike the static written expressions which are mostly keyword clusters. Automotive digital marketing Among the industries where new digital marketing trends are giving optimum results will be auto sector in the area of car sales. Automotive digital marketing trends are keenly watched. One of the major automotive industry trends 2018 is getting cheered from the evidence that 71% of digital interactions happen on mobile prior to a car-buying process. Impact of automotive digital marketing trends are apparent in searches, visits, video views and mobile clicks that mark 86% of Gen X ‘s car purchase using many devices including smartphones, desktops, and laptops. Videos influence the bulk of car buyers in escalating micro-moments as macro videos are now broad basing each step of buyer’s journey with clear answers to all queries. Tablets, video walls, tabletop touchscreen surfaces also offer digital showrooms in boosting virtual shopping experiences. An example of social media marketing automotive industry is the initiative of Audi’s 3-D technology offering virtual vehicle tours in London.  Here potential buyers get a 360-degree tour with sound effects. Responsive Websites Given the primacy of web and video as princes in content marketing, responsive websites will be in demand which is easily visible on the mobile phones. Influencer Marketing Social media influencers are going to play an important role in expanding sales. In the auto sector, their word sells and carries clout with followers.  The best part is influencer marketing is far more credible and less “salesy.” User-Generated Content User-generated content will be dominant as a critical digital marketing trend backing social media marketing efforts. Selfies with happy customers’ cars will trigger a viable service review by the new car owner. User-generated content can easily connect potential buyers with happy customers and the chain lingers. ........................................   See More Related Articles   10 High-Tech Biggest SEO New Innovations In 2018   Welcome Google AdSense Auto Ads: More Money and Convenience for Publishers   A Futuristic Lookout On Top Digital Marketing Trends 2018   Boost Your Conversion Through Social Media Marketing   Learn Digital Marketing With Expert Training Institute   Make Good Money from Digital Marketing : Try These 7 Methods in 2018   What Experts Have To Say About Digital Market Trends In 2017?   Social Media Marketing Ideas: 5 Things Everyone Should Know About Social Media   5 Trends That Will Rule Content Marketing In 2017   How To Become A Social Media Marketing Expert in India? Read the full article