#guess what!! I'm re opening my etsy soon!

[okcassin]

He just likes dogs!!

[climbdraws]

How does an artist whose never really posted art online go about making a successful online store the same way you have? I'm not sure how to even start, do you open a store and pray? Get an endorsement from another artist? Am I gonna need a twitter? I guess im just looking for any tips, if you're willing to share. (BTW I got a a few of the holo skull stickers, ADORE them!)

hi! glad you like the holo stickers - hopefully gonna add more real soon!

(long answer so under cut)

I think the first thing you need to ask yourself is - how much effort do I want/have time to put into this? ((*For reference, my store would be categorized under upper-medium/high effort as I am doing art full-time))

Low Effort - POD service (print-on-demand) such as RedBubble, Society6, Teepublic (you upload your work, they handle everything else.)

PROS: They handle everything from site listings, product photos, product creation, packaging, shipping & handling, and customer support. They have brand reputation so people trust the site & your products. Offer a lot of custom printing (shirts, pillows, blankets, mugs etc) that would be pretty expensive trying to do yourself starting out. Very little involvement besides uploading your work & sharing it to your followers. 

CONS: Artists only receive a very small percentage per sale and it might take quite a while to earn anything substantial. Product quality varies (RedBubble sticker quality is hot garbage imo) as they are usually cheaply produced. A lot of stolen artwork/designs are sold on these sites and nothing is done to regulate it. 

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Medium Effort: Online marketplaces such as Storenvy, Etsy, Shopify etc. A PLATFORM for you to sell your goods - you are responsible for creating, packaging, shipping & marketing your products. 

PROS: Convenient marketplace shopping allows people to easily browse your store alongside other vendors/artists. Allows you to brand your own store & products so that they are uniquely yours. A true “small business” as you are handling essentially everything except for the online store-hosting platform. Allows you to include personal notes/touches or freebies in your orders as you are packaging & shipping them yourself. 

CONS: Usually have to pay a fee for every sale/listing. Website/Storefront design are limited to what the platform has to offer (some don’t have custom HTML options). Requires YOU to create your own merch - whether it’s original art, prints, stickers, enamel pins etc - which means a lot of time spent talking to manufacturers, figuring out shipping rates etc. Can involve a lot of $$ investment upfront. 

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High Effort / Full-Time: Creating your own website/storefront OR Patreon Clubs. Handling everything yourself & releasing new content quite frequently - good for artists with a following/brand reputation/full-time. 

Basically everything from the ‘Medium Effort’ tier but requiring quite a bit of time/effort (usually) daily. Monthly Patreon clubs are becoming pretty common - backers pledge every month for a ‘tier’ level and receive merch at the end of the month (which requires you to factor in manufacturing time, shipping time to you, packaging & then shipping to the customer which can be difficult for people who suck at meeting deadlines ((sometimes me but I'm working on it))

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Honestly there is no “correct way” to go about creating a shop for yourself. I know a lot of artists who run their own stores & also have merch on RedBubble/Society6 as it’s just another revenue stream that’s quite low-key and the more visibility you have as a ‘brand’ the better. Some artists have shop openings with their store only being open for a week or two and then closed for a couple months and then re-open again (youtuber BayleeJae does this & is quite successful at it) 

There’s honestly so many factors that go into a store - what kind of merch/art you want to create, what your fanbase is, who you’re marketing to, how much funds you want to invest etc etc. It can be quite overwhelming which is why I really recommend those just starting out to start slow/small and test the waters with just a few items first before rushing in and spending a bunch of $$$$ on products that might not end up selling as well as you hoped.

Since you said you don’t really post online - I would suggest starting with a LOW EFFORT store like RedBubble, Society6, TeePublic etc and really focus on building your social media following & presence. Make sure your social accounts all have same/similar handles (mine vary a lil but it’s always ‘Climb’). Posting frequently can be hard but it’s really important to start getting people to notice you & gain interest in your work.